OUGD505
Ev Coffee House
Samantha Walker
EV C O F F E E H O U S E
Branding design for high end London based independent coffee house, based on the first recorded coffee houses in 15th century Turkey. The design reflects both the Turkish and historical influences. The identity involves a signature pattern in addition to the logo. 1
OUGD505
Ev Coffee House
Samantha Walker
I N ST O R E P R O D U CT S
Table Menu
Tray Liner
Napkins, Cups and Aprons
Printed on an off white stock and attached to wooden clipboard. A4 dimensions ensure easy to store on tables.
Communicates early Turkish influence and some key facts.
Continuing the brand adding to the high nature of the coffee house. Screen printed aprons to be worn by all staff members.
Topping Stencil Allowing logo to be applied to the tops of drinks.
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OUGD505
Ev Coffee House
Samantha Walker
I N ST O R E P R O D U CT S & P R O M OT I O N
Loyalty Card
Cake Labels
Gift Card
Printed on off white card with shapes for staff to stamp after each coffee is purchased.
For daily cakes and pastries at the counter, as these don’t feature on the menu. Would be printed on a thick, greaseproof stock to ensure safety when put in cakes.
To be sold in store. Gift cards are plastic credit card sized cards that hold the value of ÂŁ15 store credit when activated at till. Cards are attached with removable glue allowing cashier to swipe card to
Promotional Leaflet
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OUGD505
Ev Coffee House
Samantha Walker
TA K E O U T P A C K A G I N G
Sandwich Wrapping
Take Out Coffee Cups
Brown Printed Paper Bags
Printed on a thick greaseproof paper to protect sandwiches. Sealed with a printed vinyl sticker.
Allowing customers to drink their coffee on the go whilst promoting Ev Coffee House.
205mm x 190mm 305mm x 215mm
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OUGD505
Ev Coffee House
Samantha Walker
P R O D U CT S T O B UY
P R O D U CT PA C KA G I N G
Specially developed and produced coffee beans and instant coffee for Ev Coffee House. To be sold in store.
Arabica Beans
The Turkish Blend
Printed brown bag with adhesive labels stuck. Folded and sealed with vinyl sticker. Sealed inside to protect beans until pack is open, label explains storage instructions.
Special blend instant coffee. Adhesive labels describe flavour and refer briefly to the history of Turkish coffee.
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OUGD505
Ev Coffee House
Samantha Walker
W E B S IT E
Website Including important contact details, opening times and allowing customers to view menu. About page explains the early Turkish coffee house influence. Homepage features a hover effect on image links. 6