Internboards

Samantha Walker

Brief 7- Intern Magazine

The Brief In groups come up with a concept for a new independent magazine.

Produce a masthead and front cover design.

Then come up with a Kickstarter campaign that would raise funds to start the magazine.

Concept Stay is a travel magazine focused on holidays and mini-breaks within the UK, encouraging young professionals to have more breaks in the UK than travelling abroad.

The magazine will be released four times a year and each will be based on the season in which they are released. The content of each issue will include places to stay in addition to events and activities around the country during that particular season.

Masthead Perpetua was the chosen font due to the designer, Eric Gill, being an English typeface designer. The idea is to keep as many production elements as possible UK based.

The design of the cover is simple and clear to ensure emphasis is predominantly on the photography.

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Brief 7- Intern Magazine

Samantha Walker

170mm

240mm

Seasonal Front Covers The aim of the photographic covers is to showcase the UK as a holiday destination through the use of photographs of places that you would initially not think were in the UK. The covers will link to the seasons showing a beautiful or striking photograph at it’s best during the particular season.

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Samantha Walker

Brief 7- Intern Magazine

Crowd Funding Campaign The video on the Kickstarter page would visit some of the key places in the UK that will be featured in Stay magazine. It would intially trick the viewer into thinking they are looking at a postcard, until this is moved to reveal that the video is actually being shot in these locations.

Incentives Relevant incentives that would be given for donating to the Kickstarter campaign.

- Train tickets - Postcards - Name on a thank you page in an issue - Free issues of magazine - Tour of Guiness factory in Ireland - Tea tasting event - Cheese factory tour in Whales - Scotch Whiskey Tasting Experience in Scotland

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