Samantha Walker
Brief 1 - Jessie Leong
The Brief
Concept
Produce 10 copies, plus copy for self, of a promotional portfolio book to be posted to potential employers and studios.
As the book was designed to be a teaser of work rather than a full portfolio, text for each of the projects was printed onto tracing paper to cover the right page photographs slightly. This also gave a more interactive element which encourages audience engagement. The interactive element was also carried though to the creative CV which was perforated but bound into the book, to allow the reader to remove this and keep it separately if they wished.
The book must showcase Jessie’s photography and skill set along with personality. The design must work with and use elements of the existing brand. A creative CV will also need to be included and packaging needs to be produced to post the books. The main aim of this promotion is to make Jessie Leong stand out from the many other recent photography graduates and showcase a taster of her work in a professional manner.
A high quality finish was very important as the purpose of the book is to showcase Jessie in a way that could hopefully lead to employment. The use of foil, hand stitched Japanese bind and a variety of stocks, including GF Smith covers crated this high quality finish.
Deliverables 10 x printed and bound portfolio books 10 x Creative CV’s (included in the portfolio books) 10 x Envelopes to post the books
1/7
Samantha Walker
Brief 1 - Jessie Leong
Icons Simple icons were designed to complement the existing brand. These were applied to the project pages to show the skills used and used in the creative CV categories 2/7
Brief 1 - Jessie Leong
Samantha Walker
336mm
210mm
Stock
Custom Page Size
Text pages for each project are printed on trace to add a more interactive element whilst also working with the concept of ‘giving a teaser‘ as this hinders the viewing of images before allowing the audience to then see the photgraphs in isolation.
A custom page size was used to add a unique element to the books.
The cover stock is GF Smith 250gsm, Amthyst to work with the exsiting brand and add strength.
The landscape format was used to assist the opening and reading of the book in addition to showcasing the many landscape photographs. 3/7
Samantha Walker
Brief 1 - Jessie Leong
Japanese Binding Japanese stab binding method was used to give a subtle reference to the oriental theme that is carried out throughout Jessie’s branding. The hand stitched element also adds to the value of each of these books. 4/7
Samantha Walker
Brief 1 - Jessie Leong
Final Book Covers were foiled in gold to give a high quality finish and intial impression, whilst also adding a more tactile quality. Layouts were kept simple to ensure focus was on the photogrpahy. 5/7
Samantha Walker
Brief 1 - Jessie Leong
Creative CV CV’s bound into the books, perforated allowing audience to remove and keep them separately. Categorised with appropriate icons for easy reading. Foiled to add quality. 6/7
Samantha Walker
Brief 1 - Jessie Leong
Packaging Branded bubble envelopes to ensure books arrive at destinations in good condition. Branded using black vinyl stickers. 7/7