Samanthawalker pinfold

Page 1

Samantha Walker

WPA Pinfold

ONE


Propercorn

Reponse to a YCN brief to creatively bring to life the Propercorn ethos of ‘Done Properly’. Make Time Properly is a campaign of two parts encouraging consumers to take time out of their busy schedule to enjoy Propercorn. The campaign aims to make it easier to ‘make time’, by offering custom made nights in packs including everything you need for a night in, including a pop-quiz,

DVD and bunting. The other element of the campaign includes small games within packs of Propercorn to enjoy and have a bit of fun, for example at a desk at work.



GAME INSIDE


Samantha Walker

WPA Pinfold

TWO


Ev Coffee House

Branding and identity design for a Turkish themed coffee house, applied to appropriate products and packaging. Inspired by the history of the coffee house and the first coffee house being identified in Turkey. The name Ev stems from the Turkish word for home, building on the idea of taking the coffee house back to its roots.



Samantha Walker

WPA Pinfold

THREE


Mint Toiletries

A unisex brand of toiletry products, with all products including natural mint extracts. Produced in response to my dissertation, looking at female stereotypes within branding, aiming to show how a toiletry brand can be both gender neutral and engaging.



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