Secret7boards

Samantha Walker

The Brief Record sleeve design for Lorde’s track, Team.

The brief stated that the artists name and song title must not be included on the sleeve as this is the ‘secret‘, designs must convey the song and/or artists visually.

Secret 7 -Lorde, Team

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Samantha Walker

Concept The design is based on a key theme of the song which is about growing up in a run down area but dreaming of greater things. The juxtaposing of photographic elements combined with the geometric diamond and monochrome quality reflect Lorde’s contemporary style.

The diamond is also a reference to the better lifestyle Lorde dreams of in the song, and the way jewels are also mentioned throughout.

Secret 7 -Lorde, Team

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