#YOLO
SAM DUNN 2843196 GD2
#JUST KIDDING DUH Hello, my name is Samuel but you can call me Sam. During this assignment I have learnt a lot. This assignment has taught me the importance of keeping on track and sticking to a schedule- if any. Mostly, though, it has taught me the importance of not letting your aspirations get the better of you especially when they seem too grand. Also it is important to never trust your Adobe trial period. Or your computer. I have gained insight into my weaknesses and I hope that next time I am better prepared. However I did say that last time as well. Anywho, please enjoy this folio, just as I have enjoyed the wonders of paper swans and the dangers of grapes. Thank you.
#Assignment 1:
Project Brief: For this assignment it was important that we made a clear outline for what we were going to accomplish considering we had no predefined customer. As such we were to either work with our own customer to create an outcome or simply ask for consent and then go on our own from there.
PARKWOOD BAKERY RE-BRANDING:
BRIEF:
Company Profile: Established since 1999, is a small corner shop bakery that specialises in serving locals fresh produce and treats of the savery and sweet kind. Goals: - Generate more sales/ foot traffic, - have a larger Pressence in the community, - improve the power of current ‘brand’, - create an online presence- FACEBOOK ETC The delivery method: - shall be viewed on ISSUU - shall be formatted in a PDF file Budget: $15, 000 Time Schedule: - research, brief and schedule: one week - logo: 4 days- 1 week - Theme/ style: 4 days- 1 week - stationary and packaging detail: 4 days- 1 week - web site, promo/ signage and menu 4 days- 1 week - printing: 1-2 days varying to 1 week Target audience: - all ages - All genders - people who value home made goods - ‘Hungery’ Niche Resoureces/ project scope: Providing: logo; stationery; interior design (Menus, signage, colours); packaging materials with designs incorperated; branding add ons, loyalty cards, napkins, uniforms, ; web design; style references. Sourcing: menu information Likes: - Script font - elegant design - natural elements: such as bread, etc. - minimal text on cards, website - natural colours; emphasis on having a calm, ‘homely’ environment
potential colour choices: picked for their natural complections and understated toning - simple, understated logo - cottages, houses, ‘home’ (inspiration) - orientalism - patterns Dislikes/ Do Nots: - minimalist/ ultra modern/ chicke’ design - strong bold colours - san-serif type - grunge, street art and/ or type - checks Examples for future branding ideas:
Timetable For this assignment it was required that we make a timetable of our efforts in hope that we could manage oursleves. Tried and failed.
Logo Developement Just like with all my logo designs, I find it easier to start with a sketch. With this assignment I wanted to make sure that i obtained a comfy homly feel, but ensure that the final design had a certain safistication and modernism, even if it wouldn’t match the bakery as it currently was.
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Logo Developement: Come and play
In the end i could not decide which one i liked more and - S I N so i thought, ‘Why C . O R not both?’ E D And thus this more established looking design found itself riding front seat on all the stationary. I incorperated the clocktower of the toaster house design as the tower is rather iconic in the area and adds additional character via illustration.
This more simplistic logo with the simple outline is a great and easy to read style, that I hope exudes a certain charm and feel that potential customers will be drawn to. I think, however that the gap between the ‘wood’ and ‘ery’ does need some rectifying.
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The business within
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Hand drawing features here
Colour 1: Golden Brown
Colour 1: Golden Brown
C= 14 M= 42 Y= 88 K= 1
C= 14 M= 42 Y= 88 K= 1
R= 210 G= 150 B= 62
R= 81 G= 21 B= 0
Typeface: The type faces that have been used through out the identity are belonging to the Swiss family and theeir alterations:
Swis721 Cn BT
AaBbCc Swis721 BlkCn BT
AaBbCc
The above pictures are mores so to capturethe feel for the new environment that the parwood bakery shall exude. this will include a lot of textures and patterns, as well as a lotof natural colours The pictures to the left show some of the potentialnew furntiture pieces. these pieces were based purely off of the aesthetic appeal rather than colour. Againthese pieces are here to express an over feel. specifically,the shelves will be displayed inside the shop window facing out to potential customers, whilst tables and chairs will replace existing purniture
A mood board I did in hopes to grasp the feel of the enivronment I was going for. Hand
Hand drawing features here
*Ballon font shall be used on black boards and the like
mood board
Top to bottom/ left to right:
Hand drawing features here. (P.S. I made that sandwich. And it was delicious.)
Letterhead, Business/ Loyalty cards, Paper food bags, Envelope, Pencils, Website mockup, Menu, Sticker seal, Napkins, wrapping paper
Signage: With the signage I just went for a simple banner style sign that goes over the existing signage. The sign embellishes the fell of the business/ loyaty card, as I thought that it would be important to link that idea of loyalty to an identity to generate a feeling of belonging. Also, as there is little direct sunlight in the stores location, I decided against window signage
Website: The website I had alot of trouble with thanks to the trial period being closed thanks to my lovely laptop. I did mange to finish it though at the cost of the tyeface on another friends computer. wwwparkwoodbakerylabradorcom.businesscatalyst.com www.parkwoodbakerylabrador.com
Hand drawing features here
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MENU 55-711-775 www.parkwoodbakerylabrador.com
Menu front cover
Pasties: pastie - $4.30 / cornish pastie - $4.50 / veggie pastie - $4.50
Kranskis: cheese - $4.30 / chilli - $4.30
Quiche: bacon quiche - $4.50 / spinache quiche - $4.50
Sausage rolls: sausage roll - $3.60 / bacon and cheese roll - $4.00 spinache and fetta roll - $4.50 / chicken cheese and bacon roll - $4.50 cheese sausage roll $4.50 / chilli and cheese sausage rolls - $4.50
Pies: steak pie - $4.30 / mince pie - $4.30 / mince and cheese pie - $4.50 steak and cheese pie - $4.50 steak bacon and cheese pie - $5.00 / steak and pepper pie - $4.70 steak and onion pie - $4.70 / steak and mushroom pie - $4.70 / currie pie - $4.50 / chicken pie - $4.70 / potato pie - $4.70 breakfast pie - $5.00*
Sandwiches and Bread Rolls**: buttered - $0.80 / vegemite - $2.50 / vegemite and cheese - $2.80 cheese - $2.50 / ham - $4.00 / ham and cheese - $4.30 ham cheese and tomato - $4.60 / chicken - $4.00 chicken lettuce and mayo - $4.50 chicken lettuce cheese and mayo - $4.80 / egg - $4.00 egg and lettuce $4.30 / egg and salad - $5.20 salad sandwich - $5.00 / chicken and salad - $5.20 ham and salad - $5.20 / chicken egg and salad - $5.70 ham egg and salad - $5.70 / tuna salad sandwich - $5.20 roast beef and salad sandwich - $5.70
*Breakfast Pie is a tasty new variety filled with egg bacon and tomato! **The prices shown here are for sandwiches only. Add on an additional $0.30 to upgrade to a roll
Menu inside-front cover
Donuts: chocolate - $2.00 / jam - $2.00 / sprinkled - $2.00 custard berlina - $3.00 / custard donut - $3.00 cream chocolate donut - $3.00
Cold Drinks*: iced coffee - $4.50 / iced chocolate - $4.50 / milkshakes - $4.00**
Hot Drinks*: short black - $5.00 / long black - $5.80 / cappucino - $5.50 fat white - $5.50 / Mocha - $5.50 / latte - $5.40 caffe machiatto - $5.80 / americaon - $5.80 / tea - $4.80
Bubble tea: iced coffee - $3.50 / strawberry snow shake - $3.50 mango snow shake - $4.00 / jasmin tea - $4.00 passion green tea - $3.50 / mango green tea - $4.00 apple green tea - $4.00 / kiwi green tea - $3.50 / taro drink - $4.00
Sweets: caramel brownie - $3.50 / strawberry brownie - $3.50 coconut slice - $3.50 / caramel slice - $3.50 / vanilla slice - $3.50 chocolate slice - $3.50 / caramel macadamia tart - $3.50 rocky road - $3.50 / banana bread - $4.50 / banana cake - $8.00 apple crumble slice - $3.50 / fruit tart - $4.00 carrot cake slice - $3.50 / chocolate mud cake - $10.00 mud cake slice - $3.50 / peacon tart - $4.30 citrus tart - $4.00 / custrad tart - $3.00 / apple custard tart - $3.50 lamington - $3.00 / chocolate eclair - $3.50 macaroons - $3.00 / meringue $3.50 gluten free peach and passion fruit cheese cake - $4.00
Croissants: ham and cheese - $5.00 / jam $3.50 *All of these drinks have different milk options: full cream, light, soy ($0.50 extra), malt ($0.50 extra) **Get your milkshake in mone of these delicious flavours: strawberry, banana, chocolate, caramel, vanilla and lime
Menu inside-back cover
B R E A D S
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BREADS VIENNA - $3.80 BAGEL -$2.00 BAGUETTE - $3.80 TIGER BREAD - $3.80 SOUR DOUGH - $3.80 BROWN LOAF - $3.00 WHITE LOAF - $3.00 MULTI-GRAIN - $3.00
ROLLS SOFT ROLLS - $0.70 SESAME KNOT ROLLS - $0.70 STAR ROLLS - $0.70 VIETNAMESE ROLLS - $0.70 RICE BREAD - $1.50 HALLULLA - $1.50
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Our bread roles contain no preservatives; are baked fresh daily; we never give you yesterdays bread rolls (which are given to chariy); if you find your bread or roll is not fresh we will gladly refund your money in full.
Menu back cover
Hand drawings: These two drawings are featured on the kids meal bags. Each meal comes with a bagel with a topping of choice, as well as a kids milk or juice. I thought the idea of a time traveling wizrd bagel was cute and related well with the idea of time in association with the clock tower present on site The comic features on the back and the kids meal logo featurs a sketchy version of the clock tower featured in the business logo
Hand drawings: The terrible sketches to the left are featured in the meal deals window on the meal deal page on the website. I didn’t get them to work as I wanted them to, due to the changing of the computers relevant to the Muse program.
#Assignment 2: Note: None of the photographs used in the adverts on the following pages are taken by me. The copyright of all of them goes to they’re respective owners. Of course.
Meet the mascot: This mascot is largely inspired by the ghosts from pacman, and the icon of the skull and cross bones. His name is Bottle-O-Bill and his past times consist of screwing around the environment and weedling his way into our groceries. He’s frothing oil btw.
The second assignment is based around creating a convincing campaign to convince our target audience that they should do as I say and drop plastic bottles. The campaign is based around the activities currently happening in central western Queensland above the Galilee basin. Large mining companies from Australia and other countries are investing building the largest mines in Australia. This would have a devistating impact on the eco-systems in the area and the communities as well, which both rely on the basins for water. In this campaign I have adjusted the criteria so that consumers should drop plastic bottles, not only because the plastic industry is largely supported by fossil fuels, but also for the notion of have natural spring water, as opposed to the stuff sold in water bottles: nature > consumption. My target audience is preferably environmentally-minded, design students who are keen as for saving the environment. Just to be specific
Logos/ Campaign Name: The mascot is featured in the logo which, once again, was inspired by iconic ghosts. However this time it is from the Ghostbusters franchise, with the ghost being bound by the dashed circle This campaign as seen in the logos is sponsored by Greenpeace
IS THIS REALLY THE CHANGE WE WANT FOR OUR REEF? IS THISOUR FUTURE? REALLY THE Stand upWE for our way of life and CHANGE tell parliment ‘NO’ for mining. WANT FOR OUR REEF? OUR FUTURE? A LANDSCAPE for our way of life and RICHStand IN upWILDLIFE tell parliment ‘NO’ for mining. AND CULTIVATIONCAN WE AFFORD TO LOOSE IT? A LANDSCAPE RICH IN WILDLIFE up for our way of life and AND Stand CULTIVATIONtell parliment ‘NO’ for mining. CAN WE AFFORD TO LOOSE IT?
Billboards
A LANDSCAPE Stand up for our wayRICH of life andIN tell parliment ‘NO’ for WILDLIFE AND mining. CULTIVATIONCAN WE AFFORD TO LOOSE IT? Awww.saynotomining.com LANDSCAPE RICH IN WILDLIFE AND CULTIVATIONCAN WE AFFORD TO LOOSE IT? A LANDSCAPE RICH IN WILDLIFE AND CULTIVATIONwww.saynotomining.com CAN WE AFFORD TO LOOSE IT? Awww.saynotomining.com LANDSCAPE RICH IN WILDLIFE AND CULTIVATIONCAN WE AFFORD TO LOOSE IT? www.saynotomining.com Banners
Billboards/ Banners: I was searching billboards on Google- pro eco signs inparticular, and came across this really cool prank that Greenpeace pulled where they covered an existing Shell (petrol company) bill board with one of their own to bag out on the company. And thus i thought it would be cool to follow a similar idea <See terrible photoshop to the left for more. Across the page bellow the two versions of billboard signs are some examples of banners that can be displayed at peaceful protest rallies- in particular the â&#x20AC;&#x2DC;Say no to Miningâ&#x20AC;&#x2122; protest that is further along in this folio. In the two versions of each advert I play on the concepts of sea pollution/ reef destruction and the idea of vegitation/ grazier land being lost.`
WE’D LIKE TO HAVE OUR ENDANGERED WILDLIFE AROUND A LITTLE LONGER
www.saynotomining.com
LET’S KEEP WHAT WE ARE KNOWN GLOBALY FOR ON THE MAP
IS THIS REALLY THE CHANGE WE WANT FOR OUR REEF? OUR FUTURE?
WE DON NEED A PLASTI WHY SH PARLIA NEED C
w w w.saynotomining.com
w w w.saynotomin
Photographic Protest Signs: These signs incorperate imagery to generate emotions in the viewers and link them to the fact of what we have and what we could loose.
www.saynotomining.com
SPEAK UP FOR THOSE WITHOUT A VOICE; OUR WILDLFEARE DEPENDING ON YOU
www.saynotomining.com
Mock-up
IS THIS REALLY THE CHANGE WE WANT FOR OUR REEF? OUR FUTURE?
WE DON’T NEED ANYMORE PLASTIC, SO WHY SHOULD PARLIAMENT NEED COAL?
A LANDSCAPE RICH IN LIFE AND CULTIVATIONCAN WE AFFORD TO LOOSE IT?
w w w.saynotomining.com
w w w.saynotomining.com
w w w.saynotomining.com
Design-based Protest signs: These pickets are designed to be easily readable and brightly coloured so as to be seen in the crowd.
Overleaf: News Article: I also decided that a news article would be a great way to create exposure. I myself and a couple of pupils I personally know enjoy reading science related articles in their down time- if any. For this example I’ve decided to create a funded article in New Science magazine. This magazine besides being really well designed has a global audience and thusly would be widely regarded as respectably and popular.
THIS WEEK
Galilee Basin up for grabs Life-blood of future Queesnland communites, or quick a quick economy fix for government Sonya Duus The Galilee Basin is a massive Queensland coal basin on the verge of being opened up for the first time. If it goes ahead as anticipated, there will be a host of significant impacts
ranging from the local to the global. But how many of us know what is being planned? Over the last few years, several outback towns and numerous grazing properties in central-west Queensland have witnessed an unprecedented procession
8 | NewScientist | 14 October 2013
of coal geologists, explorers, surveyors and an associated workforce. Company vehicles and high-vis shirts can’t be missed in the usually quiet streets of the old railway towns of Alpha and Jericho. This influx is only a small taste of what might come. The Galilee Basin, covering around 250,000 square kilometres, contains vast quantities of thermal coal – the kind used for electricity generation. The coal seams come close to the surface in the north-east of the basin and that is where around nine “mega” mines are proposed to dig out the coal through both open-cut and underground extraction. Further west where the
coal seams are deeper underground, explorers are busily drilling to determine the viability of coal seam gas production. Shale gas is also being sought. Talk of coal development in the area is not new. With one of the first Galilee Basin exploration licences under his belt, the late Lang Hancock eagerly pursued potential Swedish buyers in the late 1970s and a decade later tried to secure a deal with Romanian dictator Nicolae Ceausescu. Hancock’s plans didn’t come to fruition at the time, and the “buried sunshine” lay waiting for increased demand and higher resource prices in the 21st century to renew interest in
the area. This time it looks serious. With Hancock’s daughter Gina Rinehart at the helm, Hancock Prospecting Ltd mined and exported the first coal from the Galilee Basin in 2010/11, as part of their Alpha Coal Project test-pit operation. Since then, the majority of the project has been sold to Indian conglomerate GVK. In August this year, federal Environment Minister Tony Burke deemed the project “approved with conditions”, making it the forerunner of all the proposed projects.
“This in turn leads to soil erosion and destruction of agricultural land.”
Saying no to mining in Alpha
Part of the reason why the Galilee Basin hasn’t been mined before now is its relative remoteness. As well as a mine, the Alpha project will require the building of a new 495 kilometre rail line to Abbot Point, where the existing port will need to be expanded to handle the output from Australia’s newest coal province. From here the coal will be exported to foreign markets. So just how much coal are we talking about?
already being felt in the area before any of the mines have actually been developed.
The average-sized coal mine in Queensland currently produces around 5 million tonnes (Mt) of coal every year. The Alpha Coal project would produce 30 Mt per annum, but this would not be the largest in the new basin. It is anticipated Adani’s Carmichael mine could produce around 60 Mt of coal every year, for up to 150 years. Altogether, if all the current proposed mines in the Galilee Basin go ahead, a total of more than 300 Mt of coal will be dug out of the area every year. That would amount to an increase of Queensland’s coal production by around 150%. Why be concerned?
The likely climate impacts from the opening of the Galilee Basin are both significant and are currently unaccounted for in Australia’s assessment and approval processes. If all the projects go ahead, the annual emissions from burning Galilee Basin coal would amount to around 130% of Australia’s current total annual emissions. It’s enough to make you question our governments’ commitment to cutting global emissions.
At the local level, the proposed development of the Galilee Basin would result in serious impacts to groundwater, biodiversity and communities. The vast open-cut and underground mines would deplete groundwater, potentially affecting the region for hundreds of years. The Great Artesian Basin underlies the area being explored for coal seam gas production. Tens of thousands of hectares of remnant woodland is likely to be cleared to make way for the new mines, including areas currently set aside for conservation. Cultural and economic impacts are
The proposed new railway line has met heated opposition from some landholders, who foresee interference with the natural operation of the floodplain. And the required port expansions and inevitable increase in coal carrier traffic through the Great Barrier Reef has drawn the attention of both the Australian public as well as UNESCO.
“ The annual emissions from burning Galilee Basin coal amounts to around 130% of Australia’s current annual emissions”
Bimblebox’s situation Bimblebox Nature Refuge is a peaceful 8000 hectare sanctuary in central-west Queensland (hear the sounds of Bimblebox bird song at dawn here). It is composed of remnant semi-arid woodlands with an understorey largely made up of native shrubs, forbs and grasses, and has a rich diversity of birds, reptiles and other animals. In May 2011 a flock of endangered Black Throated Finch (Poephila cincta cincta) was sighted on Bimblebox, which has been confirmed by Birds Australia. Bimblebox is a genuine example of how production and biodiversity conservation can co-exist. A small herd of beef cattle assist in the control of exotic pasture grasses, and a number of long-term research projects are aimed at generating knowledge and management practices to improve outcomes for biodiversity across the regions.
As the world population and appetite for energy continues to grow, there are many things we need to be concerned about. The opening of the Galilee Basin is one of them. Mint expliquae pa aut rerum fugit essi to il iur sit et quibus aruptaecti tem aliciis mil eicient inum ute voluptas earit, qui te net eos volupta tesequi acia elest quia sandisciam susci ommolorro blabo. Nemolest ipidit, officabor aut est alique conse ius nobitas est, omni vent, a nonseri aturepu.
14 October 2013 | NewScientist | 9
DID YOU KNOW?
This is a second segment of the Campaign: The Interactive segmet. As stated this segment is based on interaction- a peaceful protest event in particular. This mascot is purpose made to go around to different Universities on the Gold Coast, Brisbane and the areas inbetween and promote the â&#x20AC;&#x2DC;Say No to Miningâ&#x20AC;&#x2122; Water fight. It will have a person inside, that will go around and hand out flyers. This person will not necessarily need to be strong to carry it, as the costume has a built in structure so thus can be taken off and left in a legible place for pedestrians to see. Featured on the back is information on the first part of the caimpaign which is to drop plastic in disapproval of the mining industry and the consumer society we live in.
This mascot costume can also be displayed at the event to continue on its informing ways, thus giving it a second life and renewed purpose.
The design is of the Mascot Bottle-O-Bill, and consists of campaign information on the back. The flyers handed out are featured over leaf. On these flyers are infographics that explain some reasons as to why mining will be bad in the long run as well as details to the event. The event is a water fight that plays with the idea of wasting water, as the mines would with the Galilee basins. However all the water will be supplied by the recycled water center as there is an excess that is just being washed down the drain. The event will be a fun water schermish based just across from the QLD land court, at Emma Miller Park. It will consist of registering at the Facebook page so particpants can get a free water gun and a sausage sizzle. All additional saudage sizzles will be $3 a pop.
BILLION 176176 BILLION LITRES WATER LITRES OF OF WATER WILL BE LOST WILL BE LOST
MINING IS ABOUT MINING IS ABOUT AS SAFE AS SAFE AS AS WANDERING INTO WANDERING INTO A DARKENED A DARKENED ROOM LITTERED ROOM LITTERED WITH THUMBTACKS WITH THUMBTACKS
BILLION 176176 BILLION L’S L’S
MINING IS ABOUT AS SAFE AS DEVELOPEMENT WANDERING INTO LNGLNG DEVELOPEMENT AROUND COASTAL A DARKENED AROUND THETHE COASTAL TERMINALS GREATLY ROOM LITTERED TERMINALS AREARE GREATLY AFFECTING MARINE WITH THUMBTACKS AFFECTING MARINE LIFELIFE AND FISHING TRADE AND FISHING TRADE
60.14 MILLION 60.14 MILLION TONNES TONNES OF OF ANNUALLY CO2CO2 ANNUALLY
60.14 60.14
176 BILLION 60.14 MILLION 176 BILLION LITRES OF WATER TONNES OF LITRES WATER WILL BE OF LOST WILL BE LOST CO2 ANNUALLY
MINING IS ABOUT ASMINING SAFE ASIS ABOUT AS SAFE AS INTO WANDERING AWANDERING DARKENED INTO A DARKENED ROOM LITTERED ROOMTHUMBTACKS LITTERED WITH WITH THUMBTACKS
60.14
176 BILLION L’S 176 BILLION L’S
$$
LNG DEVELOPEMENT OUT OF ALL THE LNG DEVELOPEMENT AROUND THE COASTAL INCOME AROUND THE TERMINALS ARECOASTAL GREATLYREVENUE FROM THESE MINES TERMINALSMARINE ARE GREATLY AFFECTING LIFE ROUGHLY AFFECTING LIFE 80%* WILL AND FISHINGMARINE TRADE GO OVERSEAS AND FISHING $ TRADE
60.14 MILLION 60.14 MILLION TONNES OF TONNES OF CO2 ANNUALLY 60.14 CO2 ANNUALLY 60.14
OUT OF ALL THE OUT OFREVENUE ALL THE INCOME INCOME REVENUE FROM THESE MINES
OUTOUT OF OF ALLALL THETHE INCOME REVENUE INCOME REVENUE FROM THESE MINES FROM THESE MINES ROUGHLY 80%* WILL ROUGHLY 80%* WILL GO OVERSEAS GO OVERSEAS
Facebook Page: This will be where people who want to register for the water fight even can apply.
Reference List:
Mining Impacts:, n.d., viewed 20 October 2013<http://www.greenpeace.org/international/en/campaigns/climate-change/coal/Miningimpacts/> Queensland Rainfall: Past present and Future, n.d., viewed 20 October 2013<http://www.longpaddock.qld.gov.au/about/publications/pdf/ walker-report-summary-brochure.pdf> Why the Galilee basin is worth worrying about, n.d., viewed 17 October 2013 <http://theconversation.com/why-the-galilee-basin-is-worthworrying-about-10959> Galilee basin: Frontier of the Gold Rush, n.d., image, viewed 15 October 2013 <http://www.greenpeace.org/australia/Global/australia/ images/2012/Climate/12-143%20CLM%20Galilee%20Map.pdf> Cooking the Climate: Wrecking the Reef, n.d., viewed 19 October 2013 <http://www.greenpeace.org/australia/en/news/climate/cooking-theclimate-wrecking-the-reef/> The story of the Alpha coal Mine, n.d., image, viewed 17 October 2013 <http://www.greenpeace.org/australia/en/news/climate/The-story-ofthe-Alpha-coal-mine/>