JingaFit Capoeira Fitness Brand Book

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JINGA FIT CAPOEIRA FITNESS

BRAND GUIDELINES 2015



JINGA FIT CAPOEIRA FITNESS

ABOUT OUR BRAND This is a guide to the basic elements that make up our brand. It will let you get to know us better... JINGAFIT brand need to be graphically represented and includes elements such as wordmarks, color palette, typography, photography choices and etc. Within its guidelines, use examples to visualise how a brand should be depicted across various different visual media. Our company needs to manage how our brand is represented across all visual media in various different situations. This booklet has been created to fulfill the purpose of these guidelines that explains how to correctly depict and embody our brand characteristics consistently across different applications and in various markets to maintain the integrity of JINGAFIT.



CONTENTS 04

LOGO

08

COLOR

10

TYPOGRAPHY

12

STYLE GUIDE

Rationale Construction Color Backgrounds Variations

Primary/Secondary Palette

Headline Fonts Body Text

Photography Stationery

16

CHECKLIST

BRAND GUIDELINES 3


LOGO RATIONALE The logo was made to be modern and simple, updating our public persona and realizing the design with the basic Brazilian flag colors, yellow & green. Because JingaFit is centered with the art of capoeira, our company honors this unique art towards its national colors.

CONSTRUCTION The JINGAFIT brand logo elements are the wordmark (JINGAFIT) and its tagline (capoeira fitness). The tracking is -50 metrics between each letter. Notice, each letter are very close to each other. JINGAFIT is always spelled in all upper case letters; in headlines, in text, at the beginning of a sentence and etc. Please make every effort to make this happen.

JINGA FIT

0.46 mm space

CAPOEIRA FITNESS

JINGA FIT

EXCLUSION ZONE On all sides, the exclusion zone should be measured from the farthest edge of the logo.

CAPOEIRA FITNESS

VIOLATIONS

JINGA FIT

CAPOEIRA FITNESS Do not change the logo size & over stretch to the edges

4 BRAND GUIDELINES

5.63 mm space

JIN G A FIT CAPOEIRA FITNESS

Do not change the tracking or spacing

JF

CAPOEIRA FITNESS Do not place the first initials only and please center it together


LOGO COLOR The JINGAFIT wordmark and tagline can only be with these 3 simple colors-yellow, green and blue. Unless, there can be arrangements to greyscale or black white depending on material (see developer for approval).

BACKGROUND Accepted backgrounds colors are black and white only.

JINGA FIT CAPOEIRA FITNESS

JINGA FIT CAPOEIRA FITNESS

VIOLATIONS

JINGA FIT CAPOEIRA FITNESS

Do not use any pattern or gradient colorful backgrounds

JINGA FIT CAPOEIRA FITNESS

Do not add color to any element of the JINGAFIT Brand Logo

T I F A JING CAP

N A FIT OEIR

Do not rotate the logo

ESS

JINGA FIT CAPOEIRA FITNESS

Do not add embellishments like drop-shadows, embossings etc. to the logo.

BRAND GUIDELINES 5


LOGO

JINGA FIT CAPOEIRA FITNESS

JINGA FIT CAPOEIRA FITNESS

JINGA FIT CAPOEIRA FITNESS

6 BRAND GUIDELINES

COLOR The JINGAFIT logo’s main colors-yellow, green and blue. This is a representation of the Brazilian national colors, where the art of capoeira is originated from.

GRAYSCALE This is an example of the logo in grayscale. This can be acceptable if this may be printed on flyers, handouts and other prints and only on a white background. (See developer for approval)

BLACK & WHITE This is the basic black and white color for this logo. Please make sure that the wordmark JINGAFIT will always be opposite from each other. This is only acceptable on white background. (See developer for approval).


LOGO VIOLATIONS

jinga fit

Do not use any other typeface or font for the logo

CAPOEIRA FITNESS

JINGA FIT

Do not combine the same colors for the stroke and the inside of each letter. Make sure the word JINGA is the opposite from FIT.

CAPOEIRA FITNESS

JINGA FIT

Do not use a single color on a black or white background. Please make sure to show the strokes on each letter of the wordmark JINGAFIT.

CAPOEIRA FITNESS

BRAND GUIDELINES 7


COLOR PRIMARYCOLORS Though the Brazilian colors are more bold and strong. Our company had brought an unique color scheme to make it modern yet simple, including with the color backgrounds. #83A761 C 53 M 18 R 131

Y 78

G 168

#000000 C0 M0 Y0 R0 G0

K1

#EDD12C C 9 M 13

Y 94

K0

#69ABD7 C 57 M 19

Y3

K0

B 97

R 237 G 209

B 45

R 106

G 171

B 45

K 100

#6D6E70 C0 M0 Y0

K 70

#FFFFFF C0 M0 Y0

K0

R 109 G 110

B 113

R 255 G 255

B 255

B0

8 BRAND GUIDELINES


COLOR SECONDARY COLORS JINGAFIT is only based with the simple Brazilian national colors. However, we accept these exotic tropical colors to feel the Brazilian culture into our brand.

#82859F C 57 M 76 Y 3 R 130 G 89

K0

B 160

#008535 C 87 M 23

Y 100

R 0 G 133

B 53

#004975 C 83 M 43 Y 0 R 1 G 73

K 10

K 50

B 118

#F537A5A C 0 M 65 Y 66 R 244 G 122

#00A090 C 97 M 1 Y 53 R 0 G 160

K0 B 91

K5

B 144

#FFF229 C 0 M 0 Y 90 R 255 G 243

K0 B 42

BRAND GUIDELINES 9


TYPOGRAPHY HEADLINE FONTS Avenir typeface has been our very first selection and we had fallen in love with this ever since. These three main font style are being used in our wordmark and other headlines for any other prints such as posters, flyers, schedules and etc. Italics of these three fonts are acceptable.

Aa

HEAVY

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$%&@#*) 0123456789

Aa

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$%&@#*) 0123456789

Aa

DEMI BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$%&@#*) 0123456789

10 BRAND GUIDELINES


BODY TEXT We continue to use the Avenir font to be displayed in our body text such as medium, book and light. These typeface are shown to be clean, professional and also readible for our viewers. Italis are acceptable.

Aa

TYPOGRAPHY MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$%&@#*) 0123456789

Aa

BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$%&@#*) 0123456789

Aa

LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$%&@#*) 0123456789

BRAND GUIDELINES 11


STYLE GUIDE PHOTOGRAPHY Photography conveys the important value of our company. We focus on techniques that we teach in our capoeira classes. These images are straight to the point, professional and fun. We want to make sure that our target audience will see that our classses are all about having fun.

12 BRAND GUIDELINES


STYLE GUIDE VIOLATIONS Do not use or add any other color to the image besides black and white.

Do not zoom in or crop out the image. Please make sure to place the proper image. Make sure image is not pixelated. Do not rotate any image.

BRAND GUIDELINES 13


STYLE GUIDE STATIONERY Advertisements, business cards, flyers, posters and schedules-we make sure that we incorporate the logo in each of these prints. Business cards may only be in black and white backgrounds-double sided and in color. Flyers can be in 8.5xll or half sheet size as handouts. If you have further questions, please contact Branch Nautu for further information.

14 BRAND GUIDELINES


STYLE GUIDE JINGA FIT

JINGAFIT Weekly Schedule

CAPOEIRA FITNESS

SCHEDULE OF EVENTS

Your source for optimal health, fitness and wellness because not one thing is the best thing for everyone. Ultimately YOU will have to find the components that work best for you. Make it a lifestyle of increased quality of life. Call for a FREE optimal health consultation

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

5:00 AM

BAREFOOT BOOT CAMP

BAREFOOT BOOT CAMP

BAREFOOT BOOT CAMP

BAREFOOT BOOT CAMP

BAREFOOT BOOT CAMP

6:00 AM

BAREFOOT BOOT CAMP

BAREFOOT BOOT CAMP

BAREFOOT BOOT CAMP

BAREFOOT BOOT CAMP

BAREFOOT BOOT CAMP

SATURDAY

8:00 AM

JINGA FIT

9:30 AM

FOAM ROLLING

Schedules need to be sized always in a 11x17 landscape layout. Make sure to add the correct colors in these prints.

First Class is FREE

12:30 AM

LUNCHTIME EXPRESS

1:00 PM

BRANCH T. J NAUTU DEVELOPER

CERTIFIED PERSONAL TRAINER RELEASOLOGY PRACTIONER

LUNCHTIME EXPRESS

KID JINGAFIT

5:00 PM

KID JINGA FIT

6:00 PM

JINGA FIT

7:00 PM

JINGA FLOW

KID JINGA FIT

JINGA FIT

JINGA FLOW

KID JINGA FIT JINGA FIT

JINGA FLOW

(408) 396-9120 branch@myinfinitesoul.com jingafit Branch Nautu Branch Nautu

JINGAFIT CAPOEIRA FITNESS

WORKSHOP SATURDAY, NOVEMBER 7 KIDS 9-9:50 AM

LUNCHTIME EXPRESS

“It’s not what you got, it’s how you move it!” BRANCH T. J NAUTU

JINGA FIT CAPOEIRA FITNESS

ADULTS 10-12:30 PM

2268 WEST EL CAMINO REAL MOUNTAIN VIEW, CA 94040

30 Minutes SMR 45 Mins Dynamic Stretches & Moving Forms 30 Mins Stationary Exercises 45 Mins Jinga Flow

BRANCH T. J NAUTU DEVELOPER

(408) 396-9120 branch@myinfinitesoul.com jingafit

Workshop Flyers or Handouts

(408) 396-9120 branch@myinfinitesoul.com jingafit Branch Nautu

Business Card Layout

Branch Nautu

FUNCTIONAL CORE FITNESS

INTRO WORKSHIP BREAKDOWN

DEVELOPER

“It’s not what you got, it’s how you move it!”

BRANCH T. J NAUTU DEVELOPER

“It’s not what you got, it’s how you move it!”

(408) 396-9120 branch@myinfinitesoul.com jingafit Branch Nautu

Standard size: 3.5x2 inches Printed it on a 100lb paper, double sided

JINGA FIT CAPOEIRA FITNESS

Branch Nautu

BRANCH T. J NAUTU

JINGA FIT CAPOEIRA FITNESS

DEVELOPER

“It’s not what you got, it’s how you move it!”

(408) 396-9120BRAND GUIDELINES branch@myinfinitesoul.com jingafit Branch Nautu Branch Nautu

15


CHECKLIST LOGO Only use the completed logo and place in the appropriate locations. Please check that you have respected the minimum size and exclusion zone requirements.

BACKGROUNDS The logo should not appear on light or cluttered images.

TYPOGRAPHY Check that our corporate typefaces have been used appropriately where applicable.

DESIGN Be sure to provide these guidelines to any who are assisting in this work. We don’t ask for much, just a little love and respect for our branding. If you do have any further questions, please feel free to contact us. GOOD LUCK!

16 BRAND GUIDELINES

CONTACTINFO Branch Nautu Telephone. (408) 396-9120 Email. branch@myinfinitesoul.com



Ipu Sanerivi JINGAFIT 312 Santa Cruz Ave. Los Gatos, CA 95030 Š 2015 All Rights Reserved If you transfer ownership, include the company information for the copyright info.


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