JINGA FIT CAPOEIRA FITNESS
BRAND GUIDELINES 2015
JINGA FIT CAPOEIRA FITNESS
ABOUT OUR BRAND This is a guide to the basic elements that make up our brand. It will let you get to know us better... JINGAFIT brand need to be graphically represented and includes elements such as wordmarks, color palette, typography, photography choices and etc. Within its guidelines, use examples to visualise how a brand should be depicted across various different visual media. Our company needs to manage how our brand is represented across all visual media in various different situations. This booklet has been created to fulfill the purpose of these guidelines that explains how to correctly depict and embody our brand characteristics consistently across different applications and in various markets to maintain the integrity of JINGAFIT.
CONTENTS 04
LOGO
08
COLOR
10
TYPOGRAPHY
12
STYLE GUIDE
Rationale Construction Color Backgrounds Variations
Primary/Secondary Palette
Headline Fonts Body Text
Photography Stationery
16
CHECKLIST
BRAND GUIDELINES 3
LOGO RATIONALE The logo was made to be modern and simple, updating our public persona and realizing the design with the basic Brazilian flag colors, yellow & green. Because JingaFit is centered with the art of capoeira, our company honors this unique art towards its national colors.
CONSTRUCTION The JINGAFIT brand logo elements are the wordmark (JINGAFIT) and its tagline (capoeira fitness). The tracking is -50 metrics between each letter. Notice, each letter are very close to each other. JINGAFIT is always spelled in all upper case letters; in headlines, in text, at the beginning of a sentence and etc. Please make every effort to make this happen.
JINGA FIT
0.46 mm space
CAPOEIRA FITNESS
JINGA FIT
EXCLUSION ZONE On all sides, the exclusion zone should be measured from the farthest edge of the logo.
CAPOEIRA FITNESS
VIOLATIONS
JINGA FIT
CAPOEIRA FITNESS Do not change the logo size & over stretch to the edges
4 BRAND GUIDELINES
5.63 mm space
JIN G A FIT CAPOEIRA FITNESS
Do not change the tracking or spacing
JF
CAPOEIRA FITNESS Do not place the first initials only and please center it together
LOGO COLOR The JINGAFIT wordmark and tagline can only be with these 3 simple colors-yellow, green and blue. Unless, there can be arrangements to greyscale or black white depending on material (see developer for approval).
BACKGROUND Accepted backgrounds colors are black and white only.
JINGA FIT CAPOEIRA FITNESS
JINGA FIT CAPOEIRA FITNESS
VIOLATIONS
JINGA FIT CAPOEIRA FITNESS
Do not use any pattern or gradient colorful backgrounds
JINGA FIT CAPOEIRA FITNESS
Do not add color to any element of the JINGAFIT Brand Logo
T I F A JING CAP
N A FIT OEIR
Do not rotate the logo
ESS
JINGA FIT CAPOEIRA FITNESS
Do not add embellishments like drop-shadows, embossings etc. to the logo.
BRAND GUIDELINES 5
LOGO
JINGA FIT CAPOEIRA FITNESS
JINGA FIT CAPOEIRA FITNESS
JINGA FIT CAPOEIRA FITNESS
6 BRAND GUIDELINES
COLOR The JINGAFIT logo’s main colors-yellow, green and blue. This is a representation of the Brazilian national colors, where the art of capoeira is originated from.
GRAYSCALE This is an example of the logo in grayscale. This can be acceptable if this may be printed on flyers, handouts and other prints and only on a white background. (See developer for approval)
BLACK & WHITE This is the basic black and white color for this logo. Please make sure that the wordmark JINGAFIT will always be opposite from each other. This is only acceptable on white background. (See developer for approval).
LOGO VIOLATIONS
jinga fit
Do not use any other typeface or font for the logo
CAPOEIRA FITNESS
JINGA FIT
Do not combine the same colors for the stroke and the inside of each letter. Make sure the word JINGA is the opposite from FIT.
CAPOEIRA FITNESS
JINGA FIT
Do not use a single color on a black or white background. Please make sure to show the strokes on each letter of the wordmark JINGAFIT.
CAPOEIRA FITNESS
BRAND GUIDELINES 7
COLOR PRIMARYCOLORS Though the Brazilian colors are more bold and strong. Our company had brought an unique color scheme to make it modern yet simple, including with the color backgrounds. #83A761 C 53 M 18 R 131
Y 78
G 168
#000000 C0 M0 Y0 R0 G0
K1
#EDD12C C 9 M 13
Y 94
K0
#69ABD7 C 57 M 19
Y3
K0
B 97
R 237 G 209
B 45
R 106
G 171
B 45
K 100
#6D6E70 C0 M0 Y0
K 70
#FFFFFF C0 M0 Y0
K0
R 109 G 110
B 113
R 255 G 255
B 255
B0
8 BRAND GUIDELINES
COLOR SECONDARY COLORS JINGAFIT is only based with the simple Brazilian national colors. However, we accept these exotic tropical colors to feel the Brazilian culture into our brand.
#82859F C 57 M 76 Y 3 R 130 G 89
K0
B 160
#008535 C 87 M 23
Y 100
R 0 G 133
B 53
#004975 C 83 M 43 Y 0 R 1 G 73
K 10
K 50
B 118
#F537A5A C 0 M 65 Y 66 R 244 G 122
#00A090 C 97 M 1 Y 53 R 0 G 160
K0 B 91
K5
B 144
#FFF229 C 0 M 0 Y 90 R 255 G 243
K0 B 42
BRAND GUIDELINES 9
TYPOGRAPHY HEADLINE FONTS Avenir typeface has been our very first selection and we had fallen in love with this ever since. These three main font style are being used in our wordmark and other headlines for any other prints such as posters, flyers, schedules and etc. Italics of these three fonts are acceptable.
Aa
HEAVY
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$%&@#*) 0123456789
Aa
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$%&@#*) 0123456789
Aa
DEMI BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$%&@#*) 0123456789
10 BRAND GUIDELINES
BODY TEXT We continue to use the Avenir font to be displayed in our body text such as medium, book and light. These typeface are shown to be clean, professional and also readible for our viewers. Italis are acceptable.
Aa
TYPOGRAPHY MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$%&@#*) 0123456789
Aa
BOOK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$%&@#*) 0123456789
Aa
LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$%&@#*) 0123456789
BRAND GUIDELINES 11
STYLE GUIDE PHOTOGRAPHY Photography conveys the important value of our company. We focus on techniques that we teach in our capoeira classes. These images are straight to the point, professional and fun. We want to make sure that our target audience will see that our classses are all about having fun.
12 BRAND GUIDELINES
STYLE GUIDE VIOLATIONS Do not use or add any other color to the image besides black and white.
Do not zoom in or crop out the image. Please make sure to place the proper image. Make sure image is not pixelated. Do not rotate any image.
BRAND GUIDELINES 13
STYLE GUIDE STATIONERY Advertisements, business cards, flyers, posters and schedules-we make sure that we incorporate the logo in each of these prints. Business cards may only be in black and white backgrounds-double sided and in color. Flyers can be in 8.5xll or half sheet size as handouts. If you have further questions, please contact Branch Nautu for further information.
14 BRAND GUIDELINES
STYLE GUIDE JINGA FIT
JINGAFIT Weekly Schedule
CAPOEIRA FITNESS
SCHEDULE OF EVENTS
Your source for optimal health, fitness and wellness because not one thing is the best thing for everyone. Ultimately YOU will have to find the components that work best for you. Make it a lifestyle of increased quality of life. Call for a FREE optimal health consultation
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
5:00 AM
BAREFOOT BOOT CAMP
BAREFOOT BOOT CAMP
BAREFOOT BOOT CAMP
BAREFOOT BOOT CAMP
BAREFOOT BOOT CAMP
6:00 AM
BAREFOOT BOOT CAMP
BAREFOOT BOOT CAMP
BAREFOOT BOOT CAMP
BAREFOOT BOOT CAMP
BAREFOOT BOOT CAMP
SATURDAY
8:00 AM
JINGA FIT
9:30 AM
FOAM ROLLING
Schedules need to be sized always in a 11x17 landscape layout. Make sure to add the correct colors in these prints.
First Class is FREE
12:30 AM
LUNCHTIME EXPRESS
1:00 PM
BRANCH T. J NAUTU DEVELOPER
CERTIFIED PERSONAL TRAINER RELEASOLOGY PRACTIONER
LUNCHTIME EXPRESS
KID JINGAFIT
5:00 PM
KID JINGA FIT
6:00 PM
JINGA FIT
7:00 PM
JINGA FLOW
KID JINGA FIT
JINGA FIT
JINGA FLOW
KID JINGA FIT JINGA FIT
JINGA FLOW
(408) 396-9120 branch@myinfinitesoul.com jingafit Branch Nautu Branch Nautu
JINGAFIT CAPOEIRA FITNESS
WORKSHOP SATURDAY, NOVEMBER 7 KIDS 9-9:50 AM
LUNCHTIME EXPRESS
“It’s not what you got, it’s how you move it!” BRANCH T. J NAUTU
JINGA FIT CAPOEIRA FITNESS
ADULTS 10-12:30 PM
2268 WEST EL CAMINO REAL MOUNTAIN VIEW, CA 94040
30 Minutes SMR 45 Mins Dynamic Stretches & Moving Forms 30 Mins Stationary Exercises 45 Mins Jinga Flow
BRANCH T. J NAUTU DEVELOPER
(408) 396-9120 branch@myinfinitesoul.com jingafit
Workshop Flyers or Handouts
(408) 396-9120 branch@myinfinitesoul.com jingafit Branch Nautu
Business Card Layout
Branch Nautu
FUNCTIONAL CORE FITNESS
INTRO WORKSHIP BREAKDOWN
DEVELOPER
“It’s not what you got, it’s how you move it!”
BRANCH T. J NAUTU DEVELOPER
“It’s not what you got, it’s how you move it!”
(408) 396-9120 branch@myinfinitesoul.com jingafit Branch Nautu
Standard size: 3.5x2 inches Printed it on a 100lb paper, double sided
JINGA FIT CAPOEIRA FITNESS
Branch Nautu
BRANCH T. J NAUTU
JINGA FIT CAPOEIRA FITNESS
DEVELOPER
“It’s not what you got, it’s how you move it!”
(408) 396-9120BRAND GUIDELINES branch@myinfinitesoul.com jingafit Branch Nautu Branch Nautu
15
CHECKLIST LOGO Only use the completed logo and place in the appropriate locations. Please check that you have respected the minimum size and exclusion zone requirements.
BACKGROUNDS The logo should not appear on light or cluttered images.
TYPOGRAPHY Check that our corporate typefaces have been used appropriately where applicable.
DESIGN Be sure to provide these guidelines to any who are assisting in this work. We don’t ask for much, just a little love and respect for our branding. If you do have any further questions, please feel free to contact us. GOOD LUCK!
16 BRAND GUIDELINES
CONTACTINFO Branch Nautu Telephone. (408) 396-9120 Email. branch@myinfinitesoul.com
Ipu Sanerivi JINGAFIT 312 Santa Cruz Ave. Los Gatos, CA 95030 Š 2015 All Rights Reserved If you transfer ownership, include the company information for the copyright info.