Quiksilver Visual Standard Guide // GR604 Student Project

Visual Standard Guide

Visual Standard Guide

Quiksilver

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Book 03 | Visual Standard Guide

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Quiksilver

We infuse art with performance and performance with art. —Boardriders, Quiksilver Website

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Book 03 | Visual Standard Guide

TABLE OF CONTENTS 01 Introduction 02 Logo Standards

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Narrative Elements Final Logo Logo Anatomy & Clear Space Logo Alternatives Mark Dimension & Restrictions

03 Brand System

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Typographic Standards Color Palette Approved System Colors Business System

04 Future Extension

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Visual Chart Extended Activities

05 Sources

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Quiksilver

INTRODUCTION From the numerous research and process of developing the Quiksilver brand, we achieved our objective in reviving Quiksilver with new standards.

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Book 03 | Visual Standard Guide

Photo Credit Rabbie’s Tour

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Quiksilver

Photo Credit Karl Shakur

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LOGO STANDARDS Narrative Elements Final Logo Logo Anatomy & Clear Space Logo Alternatives Logo Size Chart

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Quiksilver

Narrative Elements Before sketching and researching ideas for the new Quiksilver brand logo, our main focus was to keep the brand soul and center the concept of adventures and nature into this new design.

From various sketches, we brought mountain (land) and wave (water) elements to form the new look of Quiksilver.

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Book 03 | Visual Standard Guide

mountain

+ = ocean (wave)

+

letter Q

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Quiksilver

Quiksilver Secondary Logo displayed on new product 2019 Adventure Backpack

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Book 03 | Visual Standard Guide

Final Logo We are pleased with Quiksilver’s final and new logo design. The details in this design, such as the soft edges, represent the quiet and calm side of nature, integrating the same elements in the logo wordmark.

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Quiksilver

Logo Anatomy & White Space It was significant for our team to recognize the soft details representing Quiksilver’s brand core. Here are the following logo guidelines of its anatomy and white spaces.

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X

45

â °

1/5

1/2X

1/4X

1/4X

Primary Logo Identifying various white spaces in between each elements of the logo.

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Quiksilver

Logomark

Wordmark

1/4X

1/4X

Secondary Logo with guide marks of white space and correct spacing between letterform and icon logo.

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Linear Spacing White spacing in between each letterform are spaced in different measurements. These spaces are intentionally divided because it represents diversity in community and in nature.

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Quiksilver

Alternative Versions It was significant for our team to recognize the soft details representing Quiksilver’s brand core. Here are the following logo guidelines of its anatomy and white spaces.

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Quiksilver

Primary Logo Black and White Both black and white versions are appropriate for this logo treatment for print, digital & etc.

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Primary Logo with Primary Color Same application as black and white, using our core color for this primary logo design.

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Quiksilver

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Primary Logo with Alternative Color Only use primary logo if you are using an alternative color as a background from the primary color palette. Do not reverse the logo to the colors on a white background.

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Quiksilver

Secondary Logo Black, White + Grey Both black and white versions are appropriate for this logo treatment for print, digital & etc.

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Book 03 | Visual Standard Guide

Secondary Logo Primary Color Scheme When using a background color, only use these but do not invert the logo to these colors.

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Quiksilver

Icon Logo with Black, White & Grey Icon logo design are done in these format, you can also invert them.

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Book 03 | Visual Standard Guide

Icon Logo with Primary Color Scheme Only use primary logo if you are using an alternative color as a background from the primary color palette. Do not reverse the logo to the colors on a white background.

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Quiksilver

Wordmark Logo Black, White + Grey Same application as the secondary logo design.

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Wordmark Logo Primary Color Scheme Same application as the secondary logo design.

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Quiksilver

Logo Size Chart The following chart is a display of the new Quiksilver brand logo sizes that are appropriate for a variation of digital and printed products.

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Book 03 | Visual Standard Guide

2in

1.5in

1in

Primary Logo

1/2in

Secondary Logo

1/4in

1/8in

*Note that all logos are measured by height, not by width.

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Quiksilver

2in

1/2 in

Icon Logo

1in

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3/4in

1/2in

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2/3in

Wordmark Logo

1/2in

1/4in

1/8in

*Note that all logos are measured by height, not by width.

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Quiksilver

Logo Don’ts The following logos are examples of not to follow or are not within Quiksilver brand rules.

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Do not use any other colors that are not listed in the brand guidelines.

Do not rotate logo.

Do not add gradient.

Do not combine logo icon with wordmark.

Do not change the opacity of the logo.

Do not overlap two color logos

Do not add drop shadow to the logo.

Do not distort or stretch the Quiksilver logo.

Do not overlap or place logo on any pattern.

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Quiksilver

BRAND SYSTEM Typographic Standards Color Palette Approved Colors System Business System

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Photo Credit Karl Shakur

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Quiksilver

Typographic Standards Type is necessary for our new Quiksilver brand. We apply the same elements and keywords not only toward visuals but as well as typography. Here are the following type standards.

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Q

Proxima Soft Bold

QUIKSILVER Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()-+=_:;’”<>?

Montserrat Bold

QUIKSILVER Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()+=_:;’”<>?

Use for headings and/or subheadings

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Quiksilver

Authenticity, innovation, pride, confidence and a belief in limitless potential have been the foundations in Quiksilver.

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Museo Slab 100

QUIKSILVER Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()-+=<>?:;”’

Museo Slab 300

QUIKSILVER Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()-+=<>?:;”’ Use for body text

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Quiksilver

Color Palette Similar to our type exploration, we are satisified with the new selection of colors for Quiksilver brand by applying the brand core and values into this system.

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PANTONE 302 XGC C RGB 1, 62, 90 CMYK 100, 73, 42, 32 HEX# 013E5A

PANTONE 18-5128 TCX RGB 2, 122, 121 CMYK 87, 34, 51, 11 HEX# 027A79

PANTONE 1595 XGC RGB 221, 104, 38 CMYK 9, 72, 100, 1 HEX# DD6826

Primary Colors These are the three primary colors represent adventure, nature and connection for the new Quiksilver.

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Quiksilver

PANTONE P 75-1 U RGB 255, 255, 255 CMYK 0, 0, 0, 0 HEX# FFFFFF

PANTONE Black 6C RGB 0, 0, 0 CMYK 0, 0, 0, 0 HEX# 000000

PANTONE 16-3915 TCX RGB 152, 152, 156 CMYK 44, 35, 33, 1 HEX# 98989C

Black, White & Grey Colors For any greyscale or black and white printed or digital products.

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PANTONE P 17-16C RGB 206, 134, 36 CMYK 18, 51, 100, 2 HEX# CE8624

PANTONE 11-0701 TCX RGB 236, 229, 219 CMYK 7, 7, 12, 0 HEX# ECE5DB

PANTONE 19-5917 TCX RGB 53, 71, 57 CMYK 73, 51, 72, 47 HEX# 354739

PANTONE 7584 C RGB 178, 84, 22 CMYK 23, 75, 100, 12 HEX# B25416

PANTONE 19-4005 TCX RGB 43, 46, 51 CMYK 75, 66, 59, 60 HEX# 2B2E33

Secondary Colors Here are a few selection of colors that defines adventure, which brings contrast to the primary colors.

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Quiksilver

Approved Color System Here is a selection of colors that are approved and appropriately displayed for any Quiksilver product.

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PANTONE 102

PANTONE 102

RGB 69, 72, 61

RGB 150, 156, 146

CMYK 65, 55, 68, 45

CMYK 44, 31, 41, 1

HEX# 45483D

HEX# 969C92

PANTONE 102

PANTONE 102

RGB 197, 135, 74

RGB 172, 108, 83

CMYK 21, 49, 81, 3

CMYK 27, 61, 69, 0

HEX# C5874A

HEX# BCCBCE

PANTONE 102

PANTONE 102

RGB 213, 199, 186

RGB 172, 108, 83

CMYK 16, 19, 24, 0

CMYK 27, 61, 69, 10

HEX# D5C7BA

HEX# AC6C53

PANTONE 102

PANTONE 102

RGB 48, 61, 77

RGB 133, 89, 80

CMYK 82, 68, 49, 40

CMYK 39, 64, 62, 23

HEX# 303D40

HEX# 855950

PANTONE 102

PANTONE 102

RGB 50, 88, 109

RGB 197, 137, 25

CMYK 84, 58, 41, 27

CMYK 22, 47, 100, 3

HEX# 32586D

HEX# C58919

PANTONE 102

PANTONE 102

RGB 224, 175, 70

RGB 48, 48, 48

CMYK 12, 31, 86, 0

CMYK 70, 64, 63, 61

HEX# E0AF46

HEX# 303030

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Quiksilver

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Business System With Quiksilver, we are happy to extend our brand with new business stationery products. We would like to share our ideas and services with many companies using these items of how important our business means to us.

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Quiksilver

FUTURE EXTENSIONS Visual Chart Extended Activities

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Photo Credit Karl Shakur

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Quiksilver

Grow

With Nature

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In the future, we see Quiksilver will inspire communities to grow with nature and to fulfill our mission of taking on any adventures by exploring, learning, and innovating.

Our team has brought 18 future adventures of our brand extensions, and here are the following in each appropriate category.

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Quiksilver

Grow with Nature Innovate

Explore

EX01

IN02

EX05 EX04

IN04 EX06

IN05

IN03

IN01

LE06 EX03 LE02 EX02

IN06

LE05

LE01

LE03 LE04

Learn

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EX03

Wildlife Tracks

EX04

Life Underwater

EX05

Voyaging

EX06

Meditation

LE01

Monthly Magazine

LE02

Summer Camp

LE03

Nursery in the City

LE04

Gallery Museum

LE05

Art Center

IN01

Triathlon

IN02

Build Community Pond

IN03

Build Homeland

IN04

Clean Green

IN05

Community Fair

IN06

Sounds of Nature Concert

IN07

Outdoor Health & Wellness

Product

Constellation

Environment

EX02

Service

Innovate

Outdoor Reminder App

Experience

Learn

EX01

Event

Education

Explore

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Quiksilver

Quiksilver Future Activities

Products LE01

EX01

Monthly Magazine

Outside Reminder App

Learn more adventurous skills and travel tips across the globe

Remind people to enjoy the outdoor and breath

OUR APPROACH

OUR APPROACH

There are many people out there who are interested in finding more information of the outdoors that they have not heard of and would like to experience it. This monthly issue will provide numerous tips of how to safely travel.

People are swamped with busy schedules and forget to enjoy something for themselves. With this outside reminder app, this will help people escape from their chaotic schedules and to relax with provided activities to do outside.

MISSION-FOCUS

MISSION-FOCUS

This product reinforces our mission of inspiring people to see and learn the outdoors providing contents that will make their journey memorable.

This product reinforces our mission of encouraging and escaping people from busy schedules and remind the beauty of nature to explore.

SIMILARITIES & DIFFERENTIATION

SIMILARITIES & DIFFERENTIATION

Similar to Camp and Travelers magazine, this will not only provide information of best travel locations but also helping people to reach to their destinations safely with tips and experiences to share.

Similar to Wunderlist and Todoist, this app is different by providing different activities or nearby outdoor locations that people can do beside traveling to the same locations.

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Environments LE04

LE05

Gallery Museum

Art Center

Share with others of how beautiful our world is and how it means to us

Bring your creation to life

OUR APPROACH

OUR APPROACH

Many artists across the world travel and love taking different images not only for personal reasons but making an awareness of how we should appreciate the world we live in. This environment will help photographers to share their view in a gallery museum.

One way of how we can express our feelings about nature is through art. Art comes in many forms such as painting, textiling and etc. Many of their art products will be natural based items such as natural dye, etc. Instead of chemical based products. People can learn from the fundamentals to the finish product.

MISSION-FOCUS

This space reinforces our mission of inspiring people to share their vision of nature with others through photography and other art.

MISSION-FOCUS

This center reinforces our mission of inspiring people to share their feelings of nature by creating or designing through art.

SIMILARITIES & DIFFERENTIATION

Similar to Natural Sciences and Nature Art Gallery, this space differentiates from these two galleries by preparing live Q&A sessions with the artists and classes of how to prepare when traveling with professional photograph skills.

SIMILARITIES & DIFFERENTIATION

Similar to Nature Artâ&#x20AC;&#x2122;s Village and Trumbul Arts & Center, this art center is different by having people create their art and have an exhibition in the outdoors of displaying their creation. Also art classes through dance and music of what defines nature.

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Gallery Museum People gathering in a gallery museum, viewing beautiful imagery of nature by local and international photographers.

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Quiksilver

Services IN04

IN03

Clean Green

Building Homeland

Maintain a healthy environment for all living beings

Providing homes for birds and other land animals in a safe environment

OUR APPROACH

OUR APPROACH

People are aware of how the outdoors have been mistreated or damaged with dangerous chemicals or garbage. It has affected not only other peopleâ&#x20AC;&#x2122;s lands and homes but also animals as well. This monthly service helps people to gather and clean their local areas and maintain it to be healthy.

Many animals have traveled to many places of finding homes for their little family. With building homeland, we bring groups to learn and build different bird homes, nest and other types of home for animals to dwell in.

MISSION-FOCUS MISSION-FOCUS

This service reinforces our mission of inspiring people to maintain a healthy environment by protecting and cleaning local community areas.

This service reinforces our mission of inspiring people to serve animals by providing homes across different parks.

SIMILARITIES & DIFFERENTIATION SIMILARITIES & DIFFERENTIATION

Similar to Green Trip and Clean Trails, this Clean Green do monthly clean ups but will provide information of other locations near them that needs service rather doing service for one location.

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Similar to Indaba Network and Tiny Houses, this service will not only provide food for animals in their new homes but also to maintain a tracker for any predators to help animals safe.

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IN02

LE03

Building Ponds

Nursery in the City

Providing homes for animals

Conserving our earth with new plants and trees for a better view

OUR APPROACH

Similar as our building homeland, we bring different people to build ponds in local parks or areas to help birds or fishes or any species to enjoy their new home and for others to enjoy a new scenery.

MISSION-FOCUS

This service reinforces our mission of inspiring people to protect nature and serve animals by providing homes at local areas.

SIMILARITIES & DIFFERENTIATION

Similar to Garden Glove and Pond Culture, this building pond service will not only use natural sources to build but also bringing live animals to begin living in their new homes.

OUR APPROACH

Many places including cities where there are hardly any plants or any greenery, having green homes will help begin to conserve our earth. This nursery will have people come together and learn different plants and to beautify areas with new plants and trees.

MISSION-FOCUS

This service reinforces our mission of inspiring people to plant all types of greenery or plants in cities that can be beautified with nature.

SIMILARITIES & DIFFERENTIATION

Similar to Earth Craft and Green Home, Nursery in the City will not only build areas to plant and grow seeds but also providing gardens near restaurants in the city, so itâ&#x20AC;&#x2122;s resourceful for restaurants and their customers.

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Quiksilver

Clean Green People working together in helping their environment be clean and safe for animals and themselves.

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Nursery Learning different plants and taking proper care of mother earth.

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Events LE02

IN05

Summer Camp

Community Fair

Innovate fun activities in the outdoors

Sharing our interests and ideas with others of conserving nature

OUR APPROACH

Summer camp is something that most people look forward to because of escapement, etc. This summer camp will not only help children but people for all ages to have a good time without any electronics and make new friends.

OUR APPROACH

Not your normal community fair with popcorn and all sorts of rides but this is a community fair of helping conserve nature by fun activities and mini games for children to enjoy.

MISSION-FOCUS

MISSION-FOCUS

This event reinforces our mission of inspiring people to enjoy the outdoors with friends and families and live a basic living of nature.

This event reinforces our mission of motivating people to enjoy a space of fun yet educational of protecting our planet with great ideas.

SIMILARITIES & DIFFERENTIATION

SIMILARITIES & DIFFERENTIATION

Similar to Lonx Camp and Camp Lenox, there are many activities that people can enjoy by kayaking, hiking and many more but our summer camp will provide workshops of leadership such as rangers, etc.

Similar to Nature Day and Environmental Fair, there will be lots of activities for children to participate, yet their rewards will be plants or seeds and other natural elements that they can begin protecting nature.

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Summer Fun People of all ages gathering together to find fun outdoor activities.

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Quiksilver

Sounds of Nature Concert An outdoor concert venue where people gather and enjoy music and hear inspiring songs about nature.

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IN06

IN01

Sounds of Nature Concert

Triathlon

Share a message through song

Determined to be adventurous

OUR APPROACH

OUR APPROACH

People feel connected with natural sounds whether they be raindrops, whistling breeze or soft sounds from a cricket. It brings them a sense of comfort and peace that breaks them from any disturbing or trouble.

Triathlon is a trio sport that individuals participatae in swimming, cycling and running in a certain distance across an area. For this triathlon, it will not be a competitive sport but it will be a gathering place for people to enjoy their time and participate in these activities.

MISSION-FOCUS

This event reinforces our mission of inspiring people to share their message of nature through music and also appreciate the sounds of nature as a peacemaker.

MISSION-FOCUS

This event reinforces our mission of inspiring people to experience different activities in one and enjoy their time by not straining themselves into a competitive sport.

SIMILARITIES & DIFFERENTIATION

Similar to Nature of Music and Nature Concert Hall, this concert will not only provide talented artists but will also provide different products to enjoy such as blankets, shirts, mugs with hot chocolate and other souvenirs for people to take home and enjoy during the concert.

SIMILARITIES & DIFFERENTIATION

Fun in the Sun and Map have similar traits but what makes our triathlon different would be different themes provided every quarter to help people enjoy an amazing event.

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Quiksilver

Experiences EX02

EX06

Constellation

Meditation

Navigate with the stars

Ponder in silence and stay connected

OUR APPROACH

OUR APPROACH

Many people do their adventures during the day where they can get a clearer view of the outdoors.

But adventure doesnâ&#x20AC;&#x2122;tâ&#x20AC;&#x2122; end at night, it continues with star gazing and learning different constellation that has helped many people for centuries as a navigation to reach to their final destination.

Similar in most cases, people find a place to escape and enjoy nature by meditating or doing yoga in the outdoors. This meditation session are based in any outdoor field that is appropriate for each individual. It will ease their anxieties and relieve any stress that causes them from being ill.

MISSION-FOCUS

MISSION-FOCUS

This experience reinforces our mission of inspiring people to learn and share others their knowledge about the stars.

This experience reinforces our mission of inspiring people to experience meditation in the outdoors and feel connected with nature.

SIMILARITIES & DIFFERENTIATION

SIMILARITIES & DIFFERENTIATION

Similar to Constellation Scavenger Hunt, this constellation adventure will provide equipments to begin their tour and also provide books with informative contents of different cultures and their exploration using the stars.

Similar to Mind Works and Cool Mind, this meditation can provide equipments to begin their meditation. However, what makes this meditation different is by moving to different locations that are easy and appropriate for individuals.

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Stargazing Look up and learn different stars gazing across the dreamy sky.

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Quiksilver

Outdoor Health & Wellnesst Exercise in the outdoors such as rock climbing, or even a simple walk.

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IN07

EX03

Outdoor Health & Wellness

Wildlife Tracks

Grow to stay healthy and well

Learn Wild Life

OUR APPROACH

OUR APPROACH

Expensive fees for indoor gyms and unfriendly personal trainers, this experience will help people to stay fit and healthy by exercising at the outdoors. Not only this will be a solo job, but there will be a team of positive people encouraging others to reach their goals of staying healthy

People hike across many hills and forests to explore the beauty of it. However, during their hikes there are these tracks that can be curious for a lot of hikers. For this wildlife tracks, this will be an opportunity for people to learn and experience wildlife animals and how they communicate each other with these tracks.

MISSION-FOCUS

This experience reinforces our mission of inspiring people to help each other of maintaining a healthy lifestyle by doing more outdoor activities.

MISSION-FOCUS

This experience reinforces our mission of inspiring people to see the lifestyle of the wild and apply or learn these views to their personal activities.

SIMILARITIES & DIFFERENTIATION

Similar to Everyday Health and Play Core, they will provide different activities that are within your means and are personally designed. However, what makes our experience different is that there will be provided natural based meals and snacks after each session.

SIMILARITIES & DIFFERENTIATION

Similar to Natural Parks and Nature Conservancy, these activities are to help people learn the communication skills of animals yet what makes it different is people get to view live animals while experiencing these tracks.

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Quiksilver

Education EX05

EX04

Voyaging

Life Underwater

Experience an ancient technique of exploring on the deep blue sea

Explore adventures under the sea OUR APPROACH

OUR APPROACH

Centuries ago, people have voyaged across the sea to find a new home or discover new lands.

Today, voyaging has been revived for many cultures for people to experience this ancient technique of exploring the world.

People are curious of what it is like under the sea yet are scared of anything that would hurt or attack them. This Life Underwater is an experience where people can enjoy an unforgettable journey of swimming with fishes and other areas.

MISSION-FOCUS MISSION-FOCUS

This experience reinforces our mission of inspiring people to see and travel by boat and learn new techniques that have been passed down from past generations.

SIMILARITIES & DIFFERENTIATION

Similar to Hokulea and Guided by the Stars, this voyaging experience will help them learn different navigation methods and wild sea skills. However, what makes this different is that these will be a month to month experience than a one day trip.

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This experience reinforces our mission of inspiring people to explore more and view what are beautiful yet unexpected events under the water.

SIMILARITIES & DIFFERENTIATION

Similar to Bamboo Reef and Harbor Drive Center, Life Underwater will provide scuba diving classes that will prepare their journey and other safety techniques before diving in the ocean. However, what will be unique is to find service in helping aquatic animals from any harm items such as trash, etc. to make their homes safe.

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Life Underwater Enjoy life underwater and explore viewing fishes and other aquatic animals under the sea.

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Voyaging Travel by sea, take an adventure of how our ancestors traveled.

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Quiksilver

Colophon Book designed by Ipu Sanerivi Printed on Hammermill Laser Print Paper Typefaces: Museo Slab, Proxima Soft & Montserrat Printed & Bound at ARC Document Solutions Instructor, Hunter Wimmer GR 604, The Nature of Identity Note, this is a student project.

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