Visual Standard Guide
Visual Standard Guide
Quiksilver
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Book 03 | Visual Standard Guide
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Quiksilver
We infuse art with performance and performance with art. —Boardriders, Quiksilver Website
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Book 03 | Visual Standard Guide
TABLE OF CONTENTS 01 Introduction 02 Logo Standards
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Narrative Elements Final Logo Logo Anatomy & Clear Space Logo Alternatives Mark Dimension & Restrictions
03 Brand System
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Typographic Standards Color Palette Approved System Colors Business System
04 Future Extension
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Visual Chart Extended Activities
05 Sources
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Quiksilver
INTRODUCTION From the numerous research and process of developing the Quiksilver brand, we achieved our objective in reviving Quiksilver with new standards.
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Photo Credit Rabbie’s Tour
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Quiksilver
Photo Credit Karl Shakur
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LOGO STANDARDS Narrative Elements Final Logo Logo Anatomy & Clear Space Logo Alternatives Logo Size Chart
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Quiksilver
Narrative Elements Before sketching and researching ideas for the new Quiksilver brand logo, our main focus was to keep the brand soul and center the concept of adventures and nature into this new design. From various sketches, we brought mountain (land) and wave (water) elements to form the new look of Quiksilver.
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mountain
+ = ocean (wave)
+
letter Q
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Quiksilver
Quiksilver Secondary Logo displayed on new product 2019 Adventure Backpack
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Final Logo We are pleased with Quiksilver’s final and new logo design. The details in this design, such as the soft edges, represent the quiet and calm side of nature, integrating the same elements in the logo wordmark.
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Quiksilver
Logo Anatomy & White Space It was significant for our team to recognize the soft details representing Quiksilver’s brand core. Here are the following logo guidelines of its anatomy and white spaces.
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X
45
â °
1/5
1/2X
1/4X
1/4X
Primary Logo Identifying various white spaces in between each elements of the logo. 15
Quiksilver
Logomark
Wordmark
1/4X
1/4X
Secondary Logo with guide marks of white space and correct spacing between letterform and icon logo.
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Linear Spacing White spacing in between each letterform are spaced in different measurements. These spaces are intentionally divided because it represents diversity in community and in nature.
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Quiksilver
Alternative Versions It was significant for our team to recognize the soft details representing Quiksilver’s brand core. Here are the following logo guidelines of its anatomy and white spaces.
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Quiksilver
Primary Logo Black and White Both black and white versions are appropriate for this logo treatment for print, digital & etc.
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Primary Logo with Primary Color Same application as black and white, using our core color for this primary logo design.
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Quiksilver
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Primary Logo with Alternative Color Only use primary logo if you are using an alternative color as a background from the primary color palette. Do not reverse the logo to the colors on a white background.
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Quiksilver
Secondary Logo Black, White + Grey Both black and white versions are appropriate for this logo treatment for print, digital & etc.
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Secondary Logo Primary Color Scheme When using a background color, only use these but do not invert the logo to these colors.
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Quiksilver
Icon Logo with Black, White & Grey Icon logo design are done in these format, you can also invert them.
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Icon Logo with Primary Color Scheme Only use primary logo if you are using an alternative color as a background from the primary color palette. Do not reverse the logo to the colors on a white background.
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Quiksilver
Wordmark Logo Black, White + Grey Same application as the secondary logo design.
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Wordmark Logo Primary Color Scheme Same application as the secondary logo design.
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Quiksilver
Logo Size Chart The following chart is a display of the new Quiksilver brand logo sizes that are appropriate for a variation of digital and printed products.
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2in
1.5in
1in
Primary Logo
1/2in
Secondary Logo
1/4in
1/8in
*Note that all logos are measured by height, not by width.
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Quiksilver
2in
1/2 in
Icon Logo
1in
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3/4in
1/2in
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2/3in
Wordmark Logo
1/2in
1/4in
1/8in
*Note that all logos are measured by height, not by width.
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Quiksilver
Logo Don’ts The following logos are examples of not to follow or are not within Quiksilver brand rules.
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Do not use any other colors that are not listed in the brand guidelines.
Do not rotate logo.
Do not add gradient.
Do not combine logo icon with wordmark.
Do not change the opacity of the logo.
Do not overlap two color logos
Do not add drop shadow to the logo.
Do not distort or stretch the Quiksilver logo.
Do not overlap or place logo on any pattern.
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Quiksilver
BRAND SYSTEM Typographic Standards Color Palette Approved Colors System Business System
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Photo Credit Karl Shakur
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Quiksilver
Typographic Standards Type is necessary for our new Quiksilver brand. We apply the same elements and keywords not only toward visuals but as well as typography. Here are the following type standards.
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Q
Proxima Soft Bold
QUIKSILVER Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()-+=_:;’”<>?
Montserrat Bold
QUIKSILVER Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()+=_:;’”<>? Use for headings and/or subheadings
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Quiksilver
Authenticity, innovation, pride, confidence and a belief in limitless potential have been the foundations in Quiksilver.
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Museo Slab 100
QUIKSILVER Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()-+=<>?:;”’
Museo Slab 300
QUIKSILVER Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()-+=<>?:;”’ Use for body text
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Quiksilver
Color Palette Similar to our type exploration, we are satisified with the new selection of colors for Quiksilver brand by applying the brand core and values into this system.
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PANTONE 302 XGC C RGB 1, 62, 90 CMYK 100, 73, 42, 32 HEX# 013E5A
PANTONE 18-5128 TCX RGB 2, 122, 121 CMYK 87, 34, 51, 11 HEX# 027A79
PANTONE 1595 XGC RGB 221, 104, 38 CMYK 9, 72, 100, 1 HEX# DD6826
Primary Colors These are the three primary colors represent adventure, nature and connection for the new Quiksilver.
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Quiksilver
PANTONE P 75-1 U RGB 255, 255, 255 CMYK 0, 0, 0, 0 HEX# FFFFFF
PANTONE Black 6C RGB 0, 0, 0 CMYK 0, 0, 0, 0 HEX# 000000
PANTONE 16-3915 TCX RGB 152, 152, 156 CMYK 44, 35, 33, 1 HEX# 98989C
Black, White & Grey Colors For any greyscale or black and white printed or digital products.
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PANTONE P 17-16C RGB 206, 134, 36 CMYK 18, 51, 100, 2 HEX# CE8624
PANTONE 11-0701 TCX RGB 236, 229, 219 CMYK 7, 7, 12, 0 HEX# ECE5DB
PANTONE 19-5917 TCX RGB 53, 71, 57 CMYK 73, 51, 72, 47 HEX# 354739
PANTONE 7584 C RGB 178, 84, 22 CMYK 23, 75, 100, 12 HEX# B25416
PANTONE 19-4005 TCX RGB 43, 46, 51 CMYK 75, 66, 59, 60 HEX# 2B2E33
Secondary Colors Here are a few selection of colors that defines adventure, which brings contrast to the primary colors.
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Quiksilver
Approved Color System Here is a selection of colors that are approved and appropriately displayed for any Quiksilver product.
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PANTONE 102
PANTONE 102
RGB 69, 72, 61
RGB 150, 156, 146
CMYK 65, 55, 68, 45
CMYK 44, 31, 41, 1
HEX# 45483D
HEX# 969C92
PANTONE 102
PANTONE 102
RGB 197, 135, 74
RGB 172, 108, 83
CMYK 21, 49, 81, 3
CMYK 27, 61, 69, 0
HEX# C5874A
HEX# BCCBCE
PANTONE 102
PANTONE 102
RGB 213, 199, 186
RGB 172, 108, 83
CMYK 16, 19, 24, 0
CMYK 27, 61, 69, 10
HEX# D5C7BA
HEX# AC6C53
PANTONE 102
PANTONE 102
RGB 48, 61, 77
RGB 133, 89, 80
CMYK 82, 68, 49, 40
CMYK 39, 64, 62, 23
HEX# 303D40
HEX# 855950
PANTONE 102
PANTONE 102
RGB 50, 88, 109
RGB 197, 137, 25
CMYK 84, 58, 41, 27
CMYK 22, 47, 100, 3
HEX# 32586D
HEX# C58919
PANTONE 102
PANTONE 102
RGB 224, 175, 70
RGB 48, 48, 48
CMYK 12, 31, 86, 0
CMYK 70, 64, 63, 61
HEX# E0AF46
HEX# 303030
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Quiksilver
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Business System With Quiksilver, we are happy to extend our brand with new business stationery products. We would like to share our ideas and services with many companies using these items of how important our business means to us.
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FUTURE EXTENSIONS Visual Chart Extended Activities
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Photo Credit Karl Shakur
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Quiksilver
Grow
With Nature
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In the future, we see Quiksilver will inspire communities to grow with nature and to fulfill our mission of taking on any adventures by exploring, learning, and innovating. Our team has brought 18 future adventures of our brand extensions, and here are the following in each appropriate category.
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Quiksilver
Grow with Nature Innovate
Explore
EX01
IN02
EX05 EX04
IN04 EX06
IN05
IN03
IN01
LE06 EX03 LE02 EX02
IN06
LE05
LE01
LE03 LE04
Learn
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EX03
Wildlife Tracks
EX04
Life Underwater
EX05
Voyaging
EX06
Meditation
LE01
Monthly Magazine
LE02
Summer Camp
LE03
Nursery in the City
LE04
Gallery Museum
LE05
Art Center
IN01
Triathlon
IN02
Build Community Pond
IN03
Build Homeland
IN04
Clean Green
IN05
Community Fair
IN06
Sounds of Nature Concert
IN07
Outdoor Health & Wellness
Product
Constellation
Environment
EX02
Service
Innovate
Outdoor Reminder App
Experience
Learn
EX01
Event
Education
Explore
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Quiksilver Future Activities
Products LE01
EX01
Monthly Magazine
Outside Reminder App
Learn more adventurous skills and travel tips across the globe
Remind people to enjoy the outdoor and breath
OUR APPROACH
OUR APPROACH
There are many people out there who are interested in finding more information of the outdoors that they have not heard of and would like to experience it. This monthly issue will provide numerous tips of how to safely travel.
People are swamped with busy schedules and forget to enjoy something for themselves. With this outside reminder app, this will help people escape from their chaotic schedules and to relax with provided activities to do outside.
MISSION-FOCUS
MISSION-FOCUS
This product reinforces our mission of inspiring people to see and learn the outdoors providing contents that will make their journey memorable.
This product reinforces our mission of encouraging and escaping people from busy schedules and remind the beauty of nature to explore.
SIMILARITIES & DIFFERENTIATION
SIMILARITIES & DIFFERENTIATION
Similar to Camp and Travelers magazine, this will not only provide information of best travel locations but also helping people to reach to their destinations safely with tips and experiences to share.
Similar to Wunderlist and Todoist, this app is different by providing different activities or nearby outdoor locations that people can do beside traveling to the same locations.
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Environments LE04
LE05
Gallery Museum
Art Center
Share with others of how beautiful our world is and how it means to us
Bring your creation to life
OUR APPROACH
OUR APPROACH
Many artists across the world travel and love taking different images not only for personal reasons but making an awareness of how we should appreciate the world we live in. This environment will help photographers to share their view in a gallery museum.
One way of how we can express our feelings about nature is through art. Art comes in many forms such as painting, textiling and etc. Many of their art products will be natural based items such as natural dye, etc. Instead of chemical based products. People can learn from the fundamentals to the finish product.
MISSION-FOCUS
This space reinforces our mission of inspiring people to share their vision of nature with others through photography and other art.
MISSION-FOCUS
This center reinforces our mission of inspiring people to share their feelings of nature by creating or designing through art.
SIMILARITIES & DIFFERENTIATION
Similar to Natural Sciences and Nature Art Gallery, this space differentiates from these two galleries by preparing live Q&A sessions with the artists and classes of how to prepare when traveling with professional photograph skills.
SIMILARITIES & DIFFERENTIATION
Similar to Nature Artâ&#x20AC;&#x2122;s Village and Trumbul Arts & Center, this art center is different by having people create their art and have an exhibition in the outdoors of displaying their creation. Also art classes through dance and music of what defines nature. 57
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Gallery Museum People gathering in a gallery museum, viewing beautiful imagery of nature by local and international photographers.
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Services IN04
IN03
Clean Green
Building Homeland
Maintain a healthy environment for all living beings
Providing homes for birds and other land animals in a safe environment
OUR APPROACH
OUR APPROACH
People are aware of how the outdoors have been mistreated or damaged with dangerous chemicals or garbage. It has affected not only other peopleâ&#x20AC;&#x2122;s lands and homes but also animals as well. This monthly service helps people to gather and clean their local areas and maintain it to be healthy.
Many animals have traveled to many places of finding homes for their little family. With building homeland, we bring groups to learn and build different bird homes, nest and other types of home for animals to dwell in.
MISSION-FOCUS MISSION-FOCUS
This service reinforces our mission of inspiring people to maintain a healthy environment by protecting and cleaning local community areas.
This service reinforces our mission of inspiring people to serve animals by providing homes across different parks.
SIMILARITIES & DIFFERENTIATION SIMILARITIES & DIFFERENTIATION
Similar to Green Trip and Clean Trails, this Clean Green do monthly clean ups but will provide information of other locations near them that needs service rather doing service for one location.
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Similar to Indaba Network and Tiny Houses, this service will not only provide food for animals in their new homes but also to maintain a tracker for any predators to help animals safe.
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IN02
LE03
Building Ponds
Nursery in the City
Providing homes for animals
Conserving our earth with new plants and trees for a better view
OUR APPROACH
Similar as our building homeland, we bring different people to build ponds in local parks or areas to help birds or fishes or any species to enjoy their new home and for others to enjoy a new scenery.
MISSION-FOCUS
This service reinforces our mission of inspiring people to protect nature and serve animals by providing homes at local areas.
SIMILARITIES & DIFFERENTIATION
Similar to Garden Glove and Pond Culture, this building pond service will not only use natural sources to build but also bringing live animals to begin living in their new homes.
OUR APPROACH
Many places including cities where there are hardly any plants or any greenery, having green homes will help begin to conserve our earth. This nursery will have people come together and learn different plants and to beautify areas with new plants and trees.
MISSION-FOCUS
This service reinforces our mission of inspiring people to plant all types of greenery or plants in cities that can be beautified with nature. SIMILARITIES & DIFFERENTIATION
Similar to Earth Craft and Green Home, Nursery in the City will not only build areas to plant and grow seeds but also providing gardens near restaurants in the city, so itâ&#x20AC;&#x2122;s resourceful for restaurants and their customers.
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Clean Green People working together in helping their environment be clean and safe for animals and themselves.
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Nursery Learning different plants and taking proper care of mother earth.
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Events LE02
IN05
Summer Camp
Community Fair
Innovate fun activities in the outdoors
Sharing our interests and ideas with others of conserving nature
OUR APPROACH
Summer camp is something that most people look forward to because of escapement, etc. This summer camp will not only help children but people for all ages to have a good time without any electronics and make new friends.
OUR APPROACH
Not your normal community fair with popcorn and all sorts of rides but this is a community fair of helping conserve nature by fun activities and mini games for children to enjoy.
MISSION-FOCUS
MISSION-FOCUS
This event reinforces our mission of inspiring people to enjoy the outdoors with friends and families and live a basic living of nature.
This event reinforces our mission of motivating people to enjoy a space of fun yet educational of protecting our planet with great ideas.
SIMILARITIES & DIFFERENTIATION
SIMILARITIES & DIFFERENTIATION
Similar to Lonx Camp and Camp Lenox, there are many activities that people can enjoy by kayaking, hiking and many more but our summer camp will provide workshops of leadership such as rangers, etc.
Similar to Nature Day and Environmental Fair, there will be lots of activities for children to participate, yet their rewards will be plants or seeds and other natural elements that they can begin protecting nature.
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Summer Fun People of all ages gathering together to find fun outdoor activities.
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Sounds of Nature Concert An outdoor concert venue where people gather and enjoy music and hear inspiring songs about nature.
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IN06
IN01
Sounds of Nature Concert
Triathlon
Share a message through song
Determined to be adventurous
OUR APPROACH
OUR APPROACH
People feel connected with natural sounds whether they be raindrops, whistling breeze or soft sounds from a cricket. It brings them a sense of comfort and peace that breaks them from any disturbing or trouble.
Triathlon is a trio sport that individuals participatae in swimming, cycling and running in a certain distance across an area. For this triathlon, it will not be a competitive sport but it will be a gathering place for people to enjoy their time and participate in these activities.
MISSION-FOCUS
This event reinforces our mission of inspiring people to share their message of nature through music and also appreciate the sounds of nature as a peacemaker.
MISSION-FOCUS
This event reinforces our mission of inspiring people to experience different activities in one and enjoy their time by not straining themselves into a competitive sport.
SIMILARITIES & DIFFERENTIATION
Similar to Nature of Music and Nature Concert Hall, this concert will not only provide talented artists but will also provide different products to enjoy such as blankets, shirts, mugs with hot chocolate and other souvenirs for people to take home and enjoy during the concert.
SIMILARITIES & DIFFERENTIATION
Fun in the Sun and Map have similar traits but what makes our triathlon different would be different themes provided every quarter to help people enjoy an amazing event. 67
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Experiences EX02
EX06
Constellation
Meditation
Navigate with the stars
Ponder in silence and stay connected
OUR APPROACH
OUR APPROACH
Many people do their adventures during the day where they can get a clearer view of the outdoors. But adventure doesnâ&#x20AC;&#x2122;tâ&#x20AC;&#x2122; end at night, it continues with star gazing and learning different constellation that has helped many people for centuries as a navigation to reach to their final destination.
Similar in most cases, people find a place to escape and enjoy nature by meditating or doing yoga in the outdoors. This meditation session are based in any outdoor field that is appropriate for each individual. It will ease their anxieties and relieve any stress that causes them from being ill.
MISSION-FOCUS
MISSION-FOCUS
This experience reinforces our mission of inspiring people to learn and share others their knowledge about the stars.
This experience reinforces our mission of inspiring people to experience meditation in the outdoors and feel connected with nature.
SIMILARITIES & DIFFERENTIATION
SIMILARITIES & DIFFERENTIATION
Similar to Constellation Scavenger Hunt, this constellation adventure will provide equipments to begin their tour and also provide books with informative contents of different cultures and their exploration using the stars.
Similar to Mind Works and Cool Mind, this meditation can provide equipments to begin their meditation. However, what makes this meditation different is by moving to different locations that are easy and appropriate for individuals.
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Stargazing Look up and learn different stars gazing across the dreamy sky.
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Outdoor Health & Wellnesst Exercise in the outdoors such as rock climbing, or even a simple walk.
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IN07
EX03
Outdoor Health & Wellness
Wildlife Tracks
Grow to stay healthy and well
Learn Wild Life
OUR APPROACH
OUR APPROACH
Expensive fees for indoor gyms and unfriendly personal trainers, this experience will help people to stay fit and healthy by exercising at the outdoors. Not only this will be a solo job, but there will be a team of positive people encouraging others to reach their goals of staying healthy
People hike across many hills and forests to explore the beauty of it. However, during their hikes there are these tracks that can be curious for a lot of hikers. For this wildlife tracks, this will be an opportunity for people to learn and experience wildlife animals and how they communicate each other with these tracks.
MISSION-FOCUS
This experience reinforces our mission of inspiring people to help each other of maintaining a healthy lifestyle by doing more outdoor activities.
MISSION-FOCUS
This experience reinforces our mission of inspiring people to see the lifestyle of the wild and apply or learn these views to their personal activities.
SIMILARITIES & DIFFERENTIATION
Similar to Everyday Health and Play Core, they will provide different activities that are within your means and are personally designed. However, what makes our experience different is that there will be provided natural based meals and snacks after each session.
SIMILARITIES & DIFFERENTIATION
Similar to Natural Parks and Nature Conservancy, these activities are to help people learn the communication skills of animals yet what makes it different is people get to view live animals while experiencing these tracks. 71
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Education EX05
EX04
Voyaging
Life Underwater
Experience an ancient technique of exploring on the deep blue sea
Explore adventures under the sea OUR APPROACH
OUR APPROACH
Centuries ago, people have voyaged across the sea to find a new home or discover new lands. Today, voyaging has been revived for many cultures for people to experience this ancient technique of exploring the world.
People are curious of what it is like under the sea yet are scared of anything that would hurt or attack them. This Life Underwater is an experience where people can enjoy an unforgettable journey of swimming with fishes and other areas.
MISSION-FOCUS MISSION-FOCUS
This experience reinforces our mission of inspiring people to see and travel by boat and learn new techniques that have been passed down from past generations.
SIMILARITIES & DIFFERENTIATION
Similar to Hokulea and Guided by the Stars, this voyaging experience will help them learn different navigation methods and wild sea skills. However, what makes this different is that these will be a month to month experience than a one day trip.
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This experience reinforces our mission of inspiring people to explore more and view what are beautiful yet unexpected events under the water.
SIMILARITIES & DIFFERENTIATION
Similar to Bamboo Reef and Harbor Drive Center, Life Underwater will provide scuba diving classes that will prepare their journey and other safety techniques before diving in the ocean. However, what will be unique is to find service in helping aquatic animals from any harm items such as trash, etc. to make their homes safe.
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Life Underwater Enjoy life underwater and explore viewing fishes and other aquatic animals under the sea.
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Voyaging Travel by sea, take an adventure of how our ancestors traveled.
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Colophon Book designed by Ipu Sanerivi Printed on Hammermill Laser Print Paper Typefaces: Museo Slab, Proxima Soft & Montserrat Printed & Bound at ARC Document Solutions Instructor, Hunter Wimmer GR 604, The Nature of Identity Note, this is a student project.
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