Visual Development Guide
Visual Development Guide
Quiksilver
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Book 02 | Visual Development Guide
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Quiksilver
Push the limits in everything [you] do. —Boardriders Website
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Book 02 | Visual Development Guide
TABLE OF CONTENTS 01 Introduction
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02 Brand Overview
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Quiksilver Brand History New Mission
03 Visual Development
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Keywords/Camps Initial Sketches Development
04 Final Design
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Logo Mark
05 Similar Logos
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06 Sources
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Quiksilver
INTRODUCTION The following pages are displays of creating new logo designs for Quiksliver by applying the new brand mission but keeping the main core. From hundreds of rough sketches, digital sketches and final revisions, here are the results of Quiksilver’s new final logo.
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Photo Credit Oregon State University
Book 02 | Visual Development Guide
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Quiksilver
BRAND HISTORY When Quiksilver was born in the year 1969 in Australia, the founders, Alan Green and John Law, designed the logo for their company. A “cresting wave and snow-capped mountain� was symbolized as excellence and authenticity. It was inspired by the famous Japanese Hokusai, The Great Wave off Kanagawa, made in the 1800s.
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Book 02 | Visual Development Guide
1970
1981
Present
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Quiksilver
Logo Inspirations
Japanese Hokusai
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Book 02 | Visual Development Guide
Quiksilver Logo
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Quiksilver
NEW MISSION As an objective of rebranding Quiksilver, our new mission for this company is to inspire communities to take on any outdoor adventures.
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Book 02 | Visual Development Guide
Photo Credit Outboound Collective
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Quiksilver
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Book 02 | Visual Development Guide
Restless For Adventure —Boardriders Website, Quiksilver
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Photo Credit Where Traveler
Quiksilver
Book 02 | Visual Development Guide
VISUAL DEVELOPMENT The following pages are displays of the logo design process from rough sketches to digital revisions. We applied three keywords or camps that had helped us to proceed in finding the excellent logo for our new Quiksilver brand.
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Quiksilver
BRAND KEYWORDS We have explored and narrowed to three brand keywords or camps that are appropriate for our new brand. As we achieve our goal with our new mission, we believe these camps are the main direction of building this company.
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Book 02 | Visual Development Guide
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Nature Mountains, beaches, beautiful and luscious landscapes that people can escape from chaotic sceneries and enjoy a peaceful environment.
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Adventure Exploration is the key! Go out with great energy and view what the world has that people have never seen before.
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Connection People tend to forget how it is to live the simplicity and beauty of the outdoors. This will benefit individuals to draw closer toward nature and continuously stay connected.
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Quiksilver
INITIAL SKETCHES Nature Being in the outdoors is our goal to inspire communities enjoy beautiful landscapes, oceans and many other creation to be adventurous.
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We brought the idea of integrating the letter Q with different elements of nature such as leaves, drops or ripples of water, waves and etc. Here are the following:
Book 02 | Visual Development Guide
Potential Sketch This sketch was portraying nature elements such as the sun and waves, extending the tail of the letter Q. Yet, there were missing parts such as mountains to emphasize other parts of nature.
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Quiksilver
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Book 02 | Visual Development Guide
Potential Sketch This sketch brought different shapes of waves, yet missing other nature elements that didn’t define the overall adventure concept.
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Quiksilver
INITIAL SKETCHES Adventure We encourage communities to explore and travel anywhere in the outdoors. We brought various ideas similar to the integration the letter Q with different elements of adventure such as arrows,
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etc. However, there were some sketches that were not too literal but had symbolic meaning of the keyword, adventure. Here are the following:
Book 02 | Visual Development Guide
Potential Sketch This sketch of a navigation star had potential because it’s a significant element of adventure and journeys.
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Quiksilver
Potential Sketch This sketch of an paper airplane also signifies the definition of adventure and traveling from one location to another.
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Book 02 | Visual Development Guide
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Quiksilver
INITIAL SKETCHES Connect Our responsibility to help remind people of staying connected with nature and live the simplicity of mother earth. We brought different geometric sketches that were both literally &
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symbolically designed of what connection looks like. Also, bringing that concept of integrating with the letter Q. Here are the following:
Book 02 | Visual Development Guide
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Quiksilver
Potential Sketch This sketch of combining wave and a symbol of the mountain inside a circle. It brings both elements very well. .
Potential Sketch This sketch has a geometric feel of bringing different shapes to form or combine into a circular motion of representing connection..
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Book 02 | Visual Development Guide
Potential Sketch This sketch looks very similar as the original logo of Quiksilver yet there are some missing shapes that doesn’t define the concept.
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Quiksilver
REFINED SKETCHES After selecting a number of potential logo design, here are a few refine sketches.
Potential Sketch This incomplete Q shape helps view of connection between the elements of water and land.
Potential Sketch This incomplete Q shape helps view of connection between the elements of water and land.
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Quiksilver
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Book 02 | Visual Development Guide
Potential Sketch There is a combination of mountains and water being shield in a Q letter.
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Quiksilver
COLLECTION OF POTENTIAL SKETCHES After selecting all potential sketches from all different camps, we have narrowed down to the see which of the following would be the final Quiksilver logo design.
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Final Choice This sketch was our final decision because we saw all the brand keywords portrayed in this design.
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Quiksilver
REFINED DIGITAL SKETCHES Now to the final selection of Quiksilver’s new logo design, here are a few different digital sketches with various details.
Sharp Ends
Round Ends
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Book 02 | Visual Development Guide
Soft Ends Crescent Shape
Sharp Ends Crescent Shape
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Quiksilver
WORDMARK Finding the right elements of our final selection, here a few logo wordmark explorations we did to find the perfect match with our icon design.
We centered towards typefaces that were soft rounded and used different weights to see what were working or not.
Final Choice This wordmark had similar features of incomplete round edges that was simple and the best selection for our final design.
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Quiksilver
COLOR EXPLORATION For our new Quiksilver brand, we found variations of colors that are similar to or applicable to our keywords and mission statement of finding adventure, nature and connection.
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Book 02 | Visual Development Guide
Final Choice We found these three colors were a great combination and representation of nature, connection and adventure.
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Quiksilver
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Variations These are variations of icon and wordmark logo designs displayed on a color background.
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Quiksilver
FINAL DESIGN We have come to a final decision of our new Quiksilver logo. We kept the authentic wave like shape as the original design but adding other natural elements that is applicable to our mission statement and keywords.
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Book 02 | Visual Development Guide
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1/2X
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1/4X
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Quiksilver
ORIENTATION We have come to a final decision of our new Quiksilver logo. We kept the authentic wave like shape as the original design but adding other natural elements that is applicable to our mission statement and keywords.
Vertical Logo Icon logo placed above the wordmark.
Horizontal Placing icon beside wordmark on the left hand side.
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Book 02 | Visual Development Guide
Duo Color Only using two colors for the icon logo, separating the elements of water and mountains. We kept this logo simple.
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Quiksilver
SIMILAR LOGOS Our team searched various logos that had similar features of our current Quiksilver logo and we would like to share with you of the following.
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Book 02 | Visual Development Guide
Photo Credit Tokkoro
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Quiksilver
SIMILAR LOGOS The following list of logos are divided into different elements such as mountain, wave, circle and the letter Q. Here are logos that are similar to what we currently have.
Fiber Mountain Glass Core Company providing network and monitoring services such as troubleshooting and security purposes.
Blue Mountain Capital
Mountain Logos
Blue Mountain Capital is an investment company that provides financial services.
This list of mountain logos have similar organic and geometric shapes that are nearly formed into an uppercase M.
Crystal Mountain Resort Crystal Mountain Resort is located in the snowy mountains of Michigan where people can ski or relax at their spa.
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Book 02 | Visual Development Guide
Balenciaga Old logo of Balenciaga, an apparel company owned by the French multinational company Kerig.
94.7 The Wave
Wave Logos
This logo comes from Southern California’s soul radio station.
These logos have similar sharp and curvey shapes that we found during our research.
Koloa Surf Koloa Surf is a surf board riding company, very similar to the current Quiksilver that is based in Hawaii.
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Quiksilver
Circle Ci Circle Ci is a software company based in San Francisco, California.
Ki Fitness and Health Ki Fitness and Health is a fitness studio that provides personal training, yoga and martial arts.
Vodafone Vodafone is a telecommunications company through mobile and other communicating devices.
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Circular Logos We were searching for logo that were circular yet were incomplete. These were the best that we found during our research.
Book 02 | Visual Development Guide
Quizno’s Sub Similar to Subway, Quizno’s Sub is a fast food restaurant company.
Q Dance Q Dance is a Dutch company that organizes festivals and events centering dance music genre.
Q Logos Similar to the incomplete circle logos, we were looking for uppercase Q logo designs that had some form of missing pieces.
QVC QVC is a retail company providing varioius items such as beauty products, electronics, fashion, home accessories, and more.
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Quiksilver
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Quiksilver
Sources Balenciaga
Q Dance
About page, website
About Us page, website
Blue Mountain
Quizno’s Sub
About; website page
Introduction; website page
Boardriders
QVC
Quiksilver, website.
Logo History, website
Circle Ci
Search
Crystal Mountain
Surf Today
Logo History, website
Fiber Mountain Introduction; website page
Ki Fitness & Health Website
Koloa Surf About Us page, website
Logo Discovery Engine Logo search
Logo Lounge Circular Logos
Mountain Logos Logo search
Nature Adventure Search
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Round Logos
Home page, website
Secrets behind surf company logo, article
Vodafone Website
Wave Radio Station Website
Colophon Book designed by Ipu Sanerivi Printed on Hammermill Laser Print Paper Typefaces: Museo Slab, Proxima Soft & Montserrat Printed & Bound at ARC Document Solutions Instructor, Hunter Wimmer GR 604, The Nature of Identity Note, this is a student project.