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|Objective| Collect designs of different deliverables that contain engaging and inspiring concepts with a combination of luscious and fun color schemes, various typographic solutions, strong and imagery, and other elements of graphic design to portray each project’s story. |Approach| This collection of my design projects while studying at the Academy of Art University reflects my journey in learning and applying creative graphic design approaches with the guidance and encouragement of my instructors and peers. My projects, including deliverables such as web or UI/UX, and publications, provide an experience in which people can view, participate in and be inspired by graphic design. |Year|

|Concept|

2016–2019

Inspiring designs

|Course|

|Categories|

MA Portfolio

Print

|Instructor| Mary Scott

UI/UX Branding

|Semester| Spring 2020

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|Introduction| I am a graphic designer from the islands of Hawai’i, currently based in San Francisco. Growing up in an environment surrounded by the art and designs of my Polynesian culture has given me more attention to design, and I am passionate about pursuing this profession and skill with the advancement of modern technology. In love with design, I studied Graphic Design at Brigham Young University-Hawai’i and earned my Bachelor’s Degree in June 2016. After I graduated, I was eager for more and motivated myself to further my design career in the Graphic Design MFA program at the Academy of Art University. My passion for design has inspired me to be who I am as an individual who loves my family and culture, and has a fun personality. I see designing, not only a solution to design problems, but also an opportunity to connect with others, share positive messages, and serve others.

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Copyright Š 2020. All rights reserved. No part of this publication can be reproduced without expressed permission of Ipu Sanerivi.

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Project | Design Collection |

06 21

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New Adventures Know Your Roots

Dancing Link

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Fashionably Techno 108 131

Cherish Your Identity

132 139

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Measuring Fun Theatrical Data

Heavenly Delicious

Nerds Rule! Wise Stock

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|Objective| Recognize a dying or discontinued brand and later modifying it with a new field of colors, typography, imagery, audience, and logo by keeping the brand core. Also, exploring various future expansions of the brand. |Approach| I chose Quiksilver, which is an outdoor apparel company that originated from Torquay, Australia. Later, it extended to the United States in 1976. The original brand centered on a youth audience because of its attributes of being adventurous and authentic in competitive outdoor sports, mainly surfing and snowboarding. The new Quiksilver brand, connects with people of various age groups who connect and grow with nature.

|Course|

|Concept|

Nature of Identity

Inspire communities to grow

|Instructor| Hunter Wimmer |Semester| Fall 2019 |Project| Quiksilver Rebrand

and connect with nature. |Deliverables| Book, Website, + Video |Tools| Photoshop Illustrator InDesign |Visuals| Proxima Soft Montserrat Museo Slab

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Design Collection of Ipu Sanerivi


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Design DesignCollection CollectionofofIpu IpuSanerivi Sanerivi


Project | New Adventures |

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MA Portfolio

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MA Portfolio

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Design Design Collection Collection of of Ipu Ipu Sanerivi Sanerivi


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MA Portfolio

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Design Design Collection Collection of of Ipu Ipu Sanerivi Sanerivi


Project | New Adventures |

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MA Portfolio

Design Design Collection Collection of of Ipu Ipu Sanerivi Sanerivi

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Project | Measuring Fun |

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|Objective| Create posters to express the emotion of a particular vocabulary, color, and song through typography, color, and imagery. Collect concepts and visuals that would present the complete design of this project. |Approach| Redbone by Childish Gambino has a psychedelic funk groove beat, which lead to the concept of this song. I was inspired to create a liquid light experiment as used in psychedelic concerts with vibrant colors and trippy effect. Focus poster portrays a double definition of sharpness and blurriness. I experimented by stenciling each letter and using light to reflect the word to convey the meaning and emotion of Focus. The color pink brings a sweet and playful presentation that associates with natural and artificial sweets such as cotton candy and dragon fruit. I experimented by creating letterforms using these edible items to portray the feeling.

|Course|

|Deliverables|

Type Experiment

Posters

|Instructor|

|Tools|

Christopher Morlan

Photoshop

Lian Ng

InDesign

|Semester| Spring & Fall 2019 |Project| Redbone Music Poster Focus Type Poster

Experiments |Visuals| Avenir Museo Slab

Taste of Pink Posters

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MA Portfolio

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Design Collection of Ipu Sanerivi


Project | Measuring Fun |

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MA Portfolio

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Design Collection of Ipu Sanerivi


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Design Design Collection Collection of of Ipu Ipu Sanerivi Sanerivi


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Design Collection of Ipu Sanerivi


Project | Measuring Fun |

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MA Portfolio

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Design Collection of Ipu Sanerivi


Project | Measuring Fun |

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MA Portfolio

Design Design Collection Collection of of Ipu Ipu Sanerivi Sanerivi

+Know Your Roots

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Project | Know Your Roots |

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|Objective| Design a Samoan Language learning program system that helps Samoan American communities reconnect with their culture.

|Approach| “Poto” is the translation of smart in the Samoan language. To achieve this project’s objective, I used graphic design in different materials to help people of Samoan heritage, reconnect their culture by learning the Samoan language. To do that, I created a Samoan language app where the audience can play games and learn the language at the same time, flashcards to study by, and public posters to remind the audience of reconnecting to their culture. These deliverables provide modern visuals and photography that people can relate to and use to learn new terminology. |Course| Visual Thinking |Instructor| David Hake |Semester| Summer 2017

|Concept| Inspire young Samoan American communities to recconect with their culture by learning their language. |Deliverables| App (Mobile & Tablet),

|Project|

Posters, Flash Cards,

Poto, Learning

Website

Samoan Language |Visuals|

|Tools| Photoshop Illustrator

Avenir

InDesign

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Project | Know Your Roots |

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Project | Theatrical Data |

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|Objective| Redesign an annual report for Regal Cinemas with clear and organized layouts. |Approach| The approach for this project was to simplify this publication design by creating a duo-tone of blue and red, inspired by the original 3 Dimensional glasses, one of the essential tools in a movie theater. I also used simple visuals of graphs, tables, and informational graphics to provide a balance with a large amount of text from the original report. The overall design was printed on a biodegradable paper, which connects to the material that is used in movie theaters such as popcorn boxes, paper cups, and etc. |Course|

|Concept|

Type Systems

Communicate better with clear

|Instructor| David Hake |Semester| Spring 2018 |Project| Regal Cinema Annual Report

and organized visuals and data. |Deliverable| Book |Tools| InDesign Photoshop Illustrator |Visuals| Akzidenz-Grotesk Next Adelle PE

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Design Design Collection Collection of of Ipu Ipu Sanerivi Sanerivi


Project | Theatrical Data |

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Design Collection of Ipu Sanerivi


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Project | Dancing Link |

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|Objective| Create an interactive environmental game where people can socialize and be creative in providing three deliverables that provide an opportunity for people to be confident and have fun. |Approach| Connect is an environmental game that encourages people to be creative in turning normal actions into inventive dance moves by following the lyrics of a selected song from the game. There are three deliverables of varying scales, the first is an app, which provides instructions of the game. The second set of deliverables is a website, which helps people to purchase their attire as part of the game. Last, when receiving a complete package with the entire dance routine from the app, people can use the Connect Installation with speaker and stage. This will be the full stage where people can perform their dance in public. |Course| Nature of Interaction |Instructor| Samantha Perkins |Semester| Spring 2018 |Project| Connect Dance Game Website & App

|Concept| Inspire people to be creative in turning normal actions into dance moves. |Deliverable| Attire, App + Website |Tools| InDesign Photoshop |Visuals| Avenir Next

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Design Design Collection Collection of of Ipu Ipu Sanerivi Sanerivi


Project | Dancing Link |

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Design Design Collection Collection of of Ipu Ipu Sanerivi Sanerivi

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Project | Heavenly Delicious |

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|Objective| Find a poorly designed website and recreate it with better visuals designs and layouts that provide a better aesthetic for the overall site. Also, provide an easier navigation for the audience to find what they are looking for. |Approach| I chose to redesign the website for La Luna Cupcakes, a local San Francisco company. It was recognized as one of the best cupcake bakeries in the city. With fantastic ratings and reviews of this company, it had a poor overall design where there wasn’t enough information, and a very few visuals and the navigation was confusing. For this project, I went for the approach of adding more content with more straightforward navigation and sophisticated images of cupcakes that are inviting and calming.

|Course| User Experience Design |Instructor| Ryan Medeiros |Semester| Fall 2019 |Project| La Luna Cupcakes

|Concept| Recreate a sophisticated and elegant cupcake website. |Deliverable| Website, Desktop & Mobile |Tools| InDesign Photoshop |Visuals| Baskerville Helvetica Neue Collection

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Design Collection of Ipu Sanerivi


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Design Collection of Ipu Sanerivi


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Design Design Collection Collection of of Ipu Ipu Sanerivi Sanerivi

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Project | Fashionably Techno |

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|Objective| Create design visuals for a specific conference, providing different deliverables and other accessories that are appropriate and accessible for people to find more information and attend the conference itself. |Approach| Wear Conference is a conference for bringing a more scientific and futuristic visual aesthetic of modern wearable technology. For the conference, there are numerous and useful deliverables that will help people purchase tickets online, find different workshops in certain locations and times, and know more of the speakers and their accomplishments.

|Course|

|Concept|

Type Systems

Centering a futuristic aesthetic

|Instructor| John Nettleton |Semester| Fall 2017 |Project| Man + Machine Conference Wearable Technology

between humans and modern technology in clothing. |Deliverable| Festival items, Website, App + Advertisement, Banners |Tools| InDesign Photoshop |Visuals| Ubuntu Myriad Pro Mokoto

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Design Design Collection Collection of of Ipu Ipu Sanerivi Sanerivi


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Design Design Collection Collection of of Ipu Ipu Sanerivi Sanerivi


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Project | Nerds Rule! |

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|Objective| Select a film director and create a film festival with interesting facts about the director and all the films he or she has directed. Provide visuals and graphics that pertains to the stories of the director through his or her artwork. |Approach| Jared Hess is known for his quirky and underdog-themed movies, for which I was inspired to create this film festival with fun bright colors, and rough textured handwriting typefaces. The overall look was to present a high school aesthetic with doodles and highlighter scribbles, making people feel like they were a character in one of Jared Hess’ films.

|Course|

|Concept|

Integrated Communications

High school underdog theme

|Instructor|

|Deliverable|

Erin Kristine Canoy |Semester| Spring 2019 |Project| Jared Hess Film Festival, Perfect Misfits

Festival items, Website, App + Advertisement, Banners |Tools| InDesign Photoshop |Visuals| Handwriting Helvetica Neue

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Design Design Collection Collection of of Ipu Ipu Sanerivi Sanerivi


Project | Nerds Rule! |

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Project | Cherish Your Identity |

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|Objective| Design a Samoan Language learning program system that helps Samoan American communities reconnect with their culture. |Approach| Leō is the translation of “voice” in the Samoan language. To achieve this project’s objective, I used graphic design in different materials to help the audience reconnect their culture by learning the Samoan language. With that, I created beneficial elements such as a Samoan language course book, Samoan dictionary, interactive translation app, and a Samoan language festival that provides miscellaneous items such as souvenirs, programs, signage, etc. These deliverables provide modern visuals and photography that people can relate to and use to learn new terminology. |Course| Thesis Development |Instructor| Anitra Nottingham |Semester| Spring–Fall 2018 |Project|

|Concept| Inspire Samoan American communities to recconect with their culture by learning their language. |Deliverable| App, Festival Miscellaneous Items, Dictionary, Language

Leō, Voicing our

Course Book, Website

Samoan Heritage

|Tools| Photoshop Illustration InDesign |Visuals| Myriad Pro Museo Slab

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Design Collection of Ipu Sanerivi


Project | Cherish Know Your Your Roots Identity | |

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Design Design Collection Selected Collection works ofof of Ipu Ipu Ipu Sanerivi Sanerivi Sanerivi


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|Objective| Find a poorly designed website and recreate it with better visuals, designs and layouts that provide a better aesthetic to the overall site. Also, provide an easier navigation for the audience to find what they need. |Approach| Geddes, an online school supply store that has rich history of providing supplies for many schools and organizations for many years. Similar to La Luna, the lacked visuals and wasn’t easy to navigate. Although supplies were updated and enough information was given, the visuals were too busy and weren’t consistent. I resolved this problem by simplifying the layout with easy navigation and welcoming visuals that are clean and simple. |Course| User Experience |Instructor| Ryan Medeiros |Semester| Fall 2019 |Project| Geddes, School Supply Store

|Concept| Friendly, children-centered school supply website |Deliverable| Website, Desktop + Mobile |Tools| InDesign Photoshop |Visuals| Proxima Soft

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Project | Wise Stock Stock||

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|My Heavenly Father| Thank Him for all His tender mercies, unconditional love and all the blessings including this gift of serving others through design. |My Family| Mainly goes to Mom, Dad, and Mamoe. Fa’afetai tele lava for everything and for being a loving and supporting family. Always believing in me and inspiring me to work hard. As well as my Grandparents, Uncles, Aunties, and Cousins. |My Instructors| Thank you Mary Scott and Hilaire Fong. Phil Hamlett, Carolina De Bartolo, Scott Rankin, Hunter Wimmer, David Hake, Andrew Loesel, John Nettleton, Anitra Nottingham, Erin Kristine Canoy, Ryan Medeiros, Samantha Perkins, Christopher Morlan, Heather Jovanelli + Lian Ng. Thank you for sharing your knowledge with me, helping me to push further in being the designer that I am today. Thank you Susan Pasley, Hilaire Fong, Monica Berini, Molly Flanagan + Janine Ryle. |My Colleagues+Undergrad| Thank you to my Brigham Young University-Hawaii professors, Jihae Kwon and Robert McConnell, who inspired me to receive my Masters degree. Mahalo nui loa to BYUH Print Services, Angus Christy, Tati Pane’e, Ignacio Santeco, and Craig Nakayama. Thank you for sharing your knowledge with me of designing and printing. Thank you AAU School of Acting, Diane Baker, Damon Sperber, Caitlin Sheehan, Melina Cardenas, Karen Hirst, and Clark Lewis. Thank you Marriott International Union Square. |My Friends| Thank you SF YSA + Peninsula YSA Tongan Ward, Losili Alusa Kioa, Kato Haupeakui, Samantha Nana Haupeakui for always feeding a poor student, me and sharing all the laughter and cries together. Ofa atu! As well as, Mina Lu and Hebe Lam.

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Design Collection of Ipu Sanerivi

+Colophon |Contact Info| Ipu Sanerivi (808) 312-8532 sanerivii@gmail.com ipu.sanerivi.org |Typefaces| Merriweather Akzidenz-Grotesk Next |Printing + Binding| Blurb.com |Paper Stock| Mohawk Superfine Uncoated #100 |School| Academy of Art University School of Graphic Design Design & Digital Media |Instructor| Mary Scott Spring 2020

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