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BRIDGING THE GAP... The Thank A Farmer For Your Next Meal initiative was the brainchild of Forbes local, Sam Johnston and Jim Honner from Jugiong.
From Bush To City And Back Again
Forbes born and bred, Sam Johnston has created a significant footprint for himself in the big city. This through his innovative joint venture with Jim Honner, namely Thank A Farmer For Your Next Meal. The organisation started mid 2014, has brought enormous awareness to city people of the daily realities people within the agricultural industry are faced with. Thank A Farmer For Your Next Meal aims to further promote Australian agriculture and Australian Primary Producers to a wider audience through the medium of pictures in order to attempt to close the gap between producer and consumer, city and bush.
One could say they are getting their message across, with a large percentage of their 90,000 social media followers being from metropolitan areas and also not directly involved with agriculture. “We wanted to positively contribute to the agricultural sector whilst based in Sydney as we saw first hand how bad the gap between city and bush was,” said Sam. “There was a lot of negative information floating around on social media and it felt like farmers and primary producers were always defending their actions rather than promoting them and being proud of what they do on farms,” he continued. Continued on page 5
$25 voucher from Loomzy’s ‘n’Bridge Fix near Jo Boyton with her catch Fish on Straney’s Forbes on the Lachlan River.
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