ELEVATE Magazine - RASM - August 2021 by REALTOR® Association of Sarasota and Manatee

August 2021

Back to School: Practical Guide to Real Estate Basics 6

Will My Contract Blow Away With the Hurricane? 14

Florida Supply Tightens as Out-of-State Demand for Property Soars 22

School of Thought: If You Have a Pulse, Read This 24

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myRASM.com | 3

Contents AUGUST 2021

COVER STORY

BACK TO SCHOOL: PRACTICAL GUIDE TO REAL ESTATE BASICS

Being a real estate agent in today’s fast-paced market can feel both exhilarating and exhausting. It is an exciting time in our industry, filled with multiple offers, quick closings, and record sales. Our hot market is attracting more and more new agents every day. Even the most seasoned of Realtors® will need to bring their “A” game in order to compete. We know that historically speaking, our industry is prone to a natural ebb and flow of activity. We also know that life can change in an instant, and the need to be flexible and adaptable has never been greater. So even in our current market, we should take the time to enhance our abilities as there are always new skills to learn and techniques for us to adopt. Now is a great opportunity to go back to the basics with some core fundamentals and fresh tips that can help any agent, with any transaction, no matter what the market brings.

Hurricanes Affect Contract

We dread hearing the words “there is a tropical depression heading into the Gulf of Mexico.” Your customers will wonder what is going to happen to my closing? 4 | ELEVATE [ AUGUST 2021 ]

Supply and Demand

If you’re trying to find property in the Florida counties of Manatee and Sarasota these days, you’ll quickly realize how difficult that can be. And with good reason.

Property Management Council

Realtor® Attorney Joint Committee

16 17 22

Government Affairs Market Analysis Commercial Real Estate Alliance

Global Business Council

Young Professionals Network

Neighborhood Spotlight

30 33

Calendar of Events

Professional Development Membership News

School of Thought

So, you think you’re successful? You had a great year and feel unstoppable, and the world is at your mercy? Fantastic! What happens when the real estate rollercoaster goes into freefall. How do you adjust?

CEO UPDATE

RASM South - 2320 Cattlemen Road Sarasota, Florida 34232 RASM North - (Temporary Location) 417 12th Street West, Suite 106 Bradenton, FL 34205 Phone: 941-952-3400 FAX: 941-952-3401 www.MyRASM.com

STAFF CONTRIBUTORS: Member Services Manager: Jessica Montague Director of Information Technology: Jesse Sunday Professional Development Manager: Denise Ricciotti Government Affairs Director: Maxwell Brandow Communications & Marketing Director: Gina McCarthy Magazine Editor: Beth Sunday Production: Coastal Printing, Inc.

2021 ASSOCIATION OFFICERS: President: Alex Krumm, NextHome Excellence President-Elect: Tony Veldkamp, SVN ® Commercial Advisory Group Vice President: Brian Tresidder, Key Solutions Real Estate Group Treasurer: Michael Bruno, Michael Saunders & Company Immediate Past President: David Clapp, RE/MAX Alliance Group Chief Executive Officer: Jeff Arakelian

MISSION STATEMENT: We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

SUBSCRIPTIONS: The annual dues of every member of the REALTOR® Association of Sarasota and Manatee, Inc., includes a one-year subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcome. Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc. All submitted copy is subject to editing. 2021 Copyright© by the REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

RASM Membership and Benefits Continues to Grow By: Jeff Arakelian, RASM CEO

any of our members are aware that the number of Realtors® in our market continues to grow dramatically. So much so that our total membership of Realtors® and Business Partner members combined, has grown well beyond 8,000 members. According to T360’s 2021 Real Estate Almanac, based on total membership at the end of 2020, RASM ranks as the 44th largest local REALTOR® Association out of approximately 1,100 associations nationwide! Also, within Florida, RASM is the 7th largest local association in our state. Our Association continues to be a leader, to grow, and add value to your membership.

“RASM ranks as the 44th largest local REALTOR® Association out of approximately 1,100 associations nationwide!” As an example, we are launching our new video service for members and will begin taking appointments for our video studio beginning this month. This service is available to all Realtors® and Business Partner members to create videos for their business. Learn more about the new studio on page 26. Additionally, RASM is on the lookout for new benefits and services to expand membership value. We are endeavoring to identify and implement more in the coming months. •

For information on advertising rates, artwork, and deadlines, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com.

myRASM.com | 5

COVER STORY

Back to School: Practical Guide to Real Estate Basics

eing a real estate agent in today’s fast-paced market can feel both exhilarating and exhausting. It is an exciting time in our industry, filled with multiple offers, quick closings, and record sales. Our hot market is attracting more and more new agents every day. Even the most seasoned of Realtors® will need to bring their “A” game in order to compete. We know that historically speaking, our industry is prone to a natural ebb and flow of activity. We also know that life can change in an instant, and the need to be flexible and adaptable has never been greater. So even in our current market, we should take the time to enhance our abilities as there are always new skills to learn and techniques for us to adopt. Now is a great opportunity to go back to the basics with some core fundamentals and fresh tips that can help any agent, with any transaction, no matter what the market brings.

are an invaluable resource for all agents; however, they are especially beneficial for the agent who is just getting started. Darla addresses pertinent topics such as: working with market statistics, understanding the Florida Real Estate Commission (FREC), qualifying buyers and sellers, and much more. These classes are offered monthly at RASM and new agents are strongly encouraged to take advantage of the opportunity. “It is a known fact that the course content required to pass DBPR’s test and obtain your real estate license is based entirely on Chapter 475 and the law,” said Furst. “In that course, there is no content on the practical skills involved and vast knowledge required in being a Realtor®. A newly licensed Realtor® needs to benefit from every course offered at RASM so that they can guide buyers and sellers through each transaction without legal and professional risk to both the customer and the Realtor®.”

NEW AGENT EDUCATION

TIPS FOR NEW AGENTS

Darla Furst, Licensed Real Estate Broker, and real estate coach for both RASM and Florida REALTORS®, has been presenting her informative Business Building educational series at RASM this year. These courses

Darla truly has a heart for mentoring new agents and preparing them for success, and she has some fantastic tips for new agents:

6 | ELEVATE [ AUGUST 2021 ]

1 | Have a “financial cushion!” You must understand

that you are competing with thousands of other Realtors® in the Sarasota-Manatee area. You can become very successful, but it can take time learning, marketing, and laying a foundation for a productive career. The income in a Realtor’s® first year is often not what they need to cover their living expenses. A financial cushion will allow you to lay that foundation to becoming a great Realtor®, without the financial stress. 2 | Build your database of contacts! Develop a database of friends, acquaintances, neighbors, and even family. Have it in a contacts management form that you can easily use with emails, as well as direct mail. Always add new contact to the database. This will serve you well as you continue to build business. You can let them know of your successes, listings, market stats, etc. 3 | Find a mentor who you will be accountable to! So many great Realtors® love to share their experiences and offer advice. Identify a successful Realtor® and take them out for lunch or coffee! Ask them if they will mentor you and hold you accountable. 4 | Don’t just strive to be a good Realtor®, become a great Realtor® by always being willing to learn. “Developing both skills and knowledge are vital to your success, especially for the new agent,” said Sharon Gould, Realtor®, and Branch Manager at Michael Saunders & Company, Longboat Key, and RASM BOOST instructor. “Block a specific number of hours a month to attend classes and improve your knowledge and understanding. I also strongly suggest that new agents align yourselves with a broker who you can talk to and call on, who will give you the best educational opportunities and guide your growth in this profession. Your relationship with your broker will be one of the main influences on whether you are part of the 18 percent of Realtors®️ who are still practicing after two years in the business. As an independent contractor, you have a choice whether to listen to your broker. Our knowledge has been hard won through many difficult situations. As a new agent, your broker should be the angel on your shoulder,” said Gould.

ONGOING EDUCATION OPPORTUNITIES Truly successful people know that continuous learning is the key to ongoing prosperity. If the past year and a half has taught us anything, it’s that our world can change in an instant and we have to be prepared. Does your real estate business need a little boost? As a free member benefit, RASM brings a unique training program to help our members master the basics and keep a strong foundation for their business. BOOST – Building Ourselves and Others through Strategic Training, is an excellent educational series that’s instructed by industry professionals. Every BOOST session is designed to give you the tools

needed to successfully launch or revitalize your real estate career, and even seasoned Realtors® will benefit from taking these courses. BOOST takes you through the real estate fundamental areas every Realtor®️ should know. The BOOST series includes class topics such as how to set up your business, develop a CRM, run an open house, market yourself, and more. “Make BOOST courses part of your toolkit. Every BOOST class is aimed at increasing your professional knowledge and making your role more valuable within the transaction. If we are educated, skilled and knowledgeable, we can help our customers make the right decisions for themselves and their family – and isn’t that at the core of our reason for being Realtors®️? That takes commitment to constant learning and an openness to new ideas and opportunities for ourselves and others,” said Gould.

TIPS FOR ALL AGENTS We know that the real estate market is especially intense right now, and Sharon shares with us some practical advice for new and seasoned agents alike:

1 | Stay calm. Do not become emotionally involved.

Follow the process. Respond to inquiries on an offer in a timely and respectful manner. After all, it could be next week you are working with a buyer who appreciates the same courtesy. 2 | If you have a listing and multiple offers, one of which is yours, bring your broker in to talk to the sellers and present the offers in a fair and dispassionate way. A recently filed lawsuit has highlighted the issues that can occur in these situations. 3 | Do not let your customers’ frustrations drive you to deal with another Realtor® in an adversarial or emotional manner – we are the professionals in this world, and we should act like it! 4 | If you do have an issue with another agent, raise it with your broker. That is part of what we are here to help you with. 5 | Be knowledgeable about the addendums that we have not used as regularly before such as those regarding escalating price, the appraisal gap and post occupancy closing. 6 | Do not try to be an attorney – know where to draw the line and have your customer take legal advice as appropriate. 7 | If you do not get the contract – consider a backup offer. You might be surprised how often this works. 8 | Write (and maintain) a business plan that incorporates all your goals. It may seem a daunting task as there are so many moving parts and concepts to address. But take it one step at a time and schedule regular review of your plan to be sure you stay on track to meet both your goals. 1 9 | Keep education a top priority. [ Continued on page 8 ] myRASM.com | 7

COVER STORY CONTINUED “I have 30 years and counting of involvement in real estate, said Gould. “Nearly seven years ago, I moved to Sarasota and am now the Branch Manager for Michael Saunders & Company’s two Longboat Key offices. Like many of you, I learn something new every day – that is part of what makes our careers so exciting,” said Gould.

COMMITMENT TO OUR MEMBERS The RASM Professional Development Committee works diligently to bring our members exceptional education offerings every month, designed to assist our members gain new skills and professional certifications and designations. Even during the pandemic, RASM remained steadfast in our commitment to our members, regardless of the obstacles. Our seminars and technical sessions are designed to contribute to the advancement of our members in their chosen career. In addition, online course training is available to members looking for classes offered in the comfort of their home or office. “The COVID-19 pandemic was intense for all of us and was felt on many different levels,” said Denise Ricciotti, RASM Professional Development Manager. “Our priority during the pandemic was always the health and well-being of our members, staff and families. RASM stayed true to our commitment to our members by immediately transitioning to online learning and partnering with neighboring associations to provide the high-quality education you have come to expect. At RASM, we understand that to remain competitive, Real Estate professionals should never stop learning, because being successful in your craft requires you continue to evolve, learn and grow, and we will always support you in your pursuit of excellence,” said Ricciotti.

NEVER STOP LEARNING Have you noticed a theme yet? Continuing education is vital for continued success. Even if you are an overachiever and you’ve taken every course you can it into your schedule, there is still room to learn more. Just by observing your market, listening to your customers, and even through mentoring others, you will learn something new. “Be an ‘educator’ with your customers!” said Furst. “Even if they have previously bought or sold properties; the market is so different from what it was even one year ago. Do not expect them to know what the market conditions and trends are. Study and be able to communicate the statistics of the market (days on market, increases in median prices year-over-year, the attrition rate of the homes in certain areas, etc.) If you deliver this knowledge to them in the beginning, then you have set their expectations and can help allay their fears. Having been in real estate for almost 45 years, I continue to attend seminars and conferences and I am always learning something when I do. This

8 | ELEVATE [ AUGUST 2021 ]

business and the marketplace are completely fluid and continuously changing! We, as professionals, need to make sure that we too are ‘advancing’ and keeping up,” said Furst. We all have busy lives, and our industry shows no sign of slowing down. Investing in yourself today can very well make all the difference in your next transaction. “Doing something once does not make you an expert,” said Gould. “Keep attending classes. There is no limit to learning as something new comes up every day. As contracts are evolving, and the market is changing, you need to be prepared to utilize the skill sets and knowledge gained in this market to any locale you operate in. I often think of this quote from Zig Ziglar, that applies in all professions: ‘If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.’ Your success lies in your own hands. Make the decision to be an educated professional Realtor® and not an amateur agent,” added Gould. To view all the RASM educational offerings and calendar, including the Business Building Series and BOOST, visit www.myrasm.com/education. •

SOURCES: 1 | www.nar.realtor/writing-a-business-plan

BUSINESS PARTNER SPOTLIGHT

KMI Home Inspections & Building Contractor By: Rosemary McMullin, KMI Home Inspections & Building Contractor

y name is Rosemary McMullin. Together with my husband Kapp, we own KMI Home Inspections & Building Contractor. KMI was established in 2018 here in Sarasota, Florida. We have over 30 years combined experience in inspecting residential homes, building, and remodeling residential homes and commercial spaces, manufacturing, sales, marketing, and client relations. Our service area for both inspections and general contracting covers both Manatee and Sarasota counties.

My specific role in our company is that of a Producer. Every day, I am making things happen for our clients. This ranges from scheduling inspections, coordinating with insurance companies, establishing budgeting and timelines, sourcing, managing subcontractors and bids, and keeping a project moving. My husband Kapp holds two active licenses here in Florida - Certified Home Inspector and Certified Building Contractor, and we are insured and registered to do business in all local municipalities. Kapp has inspected over 3,000 homes, built homes from the ground up, and has done everything in between. We are both very hands on and our clients appreciate our direct involvement. We have five wonderful children and we enjoy traveling, weekend cookouts, boating, playing golf, and casual fun time with friends. In the community, you’ll see us volunteering with SRQ Vets, Habitat for Humanity, and working alongside local like-minded businesses. To schedule your next inspection or find out how KMI can help you and your clients, call or text me at 941-321-4628. •

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myRASM.com | 9

PROFESSIONAL STANDARDS

Realtor’s® Obligation to Disclose Interest By: National Association of REALTORS® Interpretations of the Code of Ethics Agreement (Case 11-10. Adopted May, 1997. Revised November, 2000 and May, 2017.)

lient A, an owner, needed to sell a property. She approached Realtor® B to list the property. They agreed to the terms of the listing and the property was listed. An offer was made and was accepted by Client A. After the prospective purchaser completed the loan application, Realtor® B was contacted to appraise the property. When the lender was preparing the closing statement, the lender became aware that the listing broker was also the appraiser and filed a complaint with the Board of Realtors® alleging that Realtor® B had failed to disclose in the appraisal that he had an interest in the property, specifically seeing that the sale closed. The complaint was referred by the Grievance Committee for hearing before a panel of the Association’s Professional Standards Committee. At the hearing, Realtor® B protested that the lender was misreading Article 11, as interpreted by Standard of Practice 11-1, claiming that “disclosure of whether the Realtor® has any conflicts of interest” referred only to an ownership interest. Realtor® B concluded that the listing commission had been earned when a ready, willing, and able purchaser contracted to purchase the property and that the appraisal process was separate and distinct from the brokerage process.

10 | ELEVATE [ AUGUST 2021 ]

The Hearing Panel concluded that Realtor® B’s defense was specious and because he was the listing agent Realtor® B was biased in favor of Client A since a successful transaction would benefit Realtor® B in the form of a commission. Realtor® B was found in violation of Article 11. • Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®. Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.

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RASM NEWS YOU CAN USECOUNCIL PROPERTY MANAGEMENT

Ready to Rent? What to be Aware of During a Walk-Through Inspection By: Katie Cintron, CNE, Realtor®, Coldwell Banker Realty

hether it’s a short-term or an annual rental, some of these tips will help make the transition smoother for both the tenant and property manager.

THE BEST WAY TO AVOID PROBLEMS IS TO KEEP YOUR UNIT OR BUILDING IN GOOD CONDITION Preparing a property for rent usually requires

the basics; cleaning, painting, repairs and/or replacement of furnishings. Be sure everything is in satisfactory working order. You may need to look beyond what is readily accessible. There may be items that need attention and discovered only by using the property. As an example, the washer/ dryer, dishwasher, pool heater, etc., Be diligent about checking the locks on doors for proper operation and all other safety equipment such as smoke detectors. Are they up to code? When walking the property, address the floors, walls, and carpet for damages or stains. Check windows, lights and light switches to ensure they work as well as the thermostat and HVAC system. Remember to check the bathroom fixtures and toilet, the kitchen stove, refrigerator, and sink. A single-family home may be more complex and require exterior inspection of pool and other surrounding areas not maintained by the homeowner’s association. Be on the alert for any pests, insects or droppings. Inspect the property for any indication of previous pets. If a foul odor is still remaining, it could be an ongoing problem. If the carpet was cleaned the odor may be coming from the carpet pad. If smoke odor is noticeable, it may be in the HVAC system duct work. Popcorn ceilings tend to hold odor, too. These concerns should be addressed at the time of walk through and prior to moving in. Since the majority of seasonal tenants reserve rentals online prior to arrival, it is important to make known and upfront all features, terms, and conditions. Short-term tenants will also be attentive to the decorative furnishings and surroundings. Clean 12 | ELEVATE [ AUGUST 2021 ]

all furnishings on a regular basis, such as comforters, pillows, and doormats. Replace stained or worn accessories, towels and sheets. Remove any items beyond repair as necessary and replace. Stay on top of matters. Neglected or dated rentals will result in declining bookings and loss of revenue.

THE POST-INSPECTION LONG TERM RENTALS

Start off by doing a walk through of the property prior to occupancy. Record the condition of the property before the tenant moves in. Prepare a rental inspection report. If necessary, take pictures. Be sure to write a detailed description of the existing property damage. This will help prevent disputes upon the tenant vacating the premises. When the tenant is ready to move out, refer to the same rental inspection report. The purpose of the move out report is to compare any damages that you find to what you recorded in your move-in report. Keep an eye out for damages beyond normal wear and tear. Normal depreciation, such as worn carpet, small picture holes in the walls, or other minor damage caused by regular use is generally not considered something that you can charge your tenant for. FLORIDA RESIDENTIAL LANDLORD TENANT ACT

This act governs the rights of both landlord and tenants. Follow the procedures when returning or imposing a claim on a security deposit. SHORT TERM RENTALS

Unfortunately, property managers cannot attend every turn-over of tenants. If they do not have a designated team member to do the inspections, they rely on the cleaning staff, maintenance personnel, and tenants to provide them with property conditions. The tenants that do not report issues to their managers are doing a disservice to the property manager. If management is unaware of a property need, they cannot be expected to correct it. When considering charging a tenant for missing items and/or damaged property, be sure and have substantial proof. I’m a firm believer of paper trails and including a witness. If neither is available, try and be as sensible and fair about a charge and deductions from the security deposit. Sometimes principal will cost you. If in doubt, consult a real estate attorney. •

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REALTOR® ATTORNEY JOINT COMMITTEE

Will My Contract Blow Away With the Hurricane? By: Peter J. Pike, FL Board certified in Real Estate Law

e dread hearing the words “there is a tropical depression heading into the Gulf of Mexico.” Your customers will wonder what is going to happen to my closing? The FR-BAR (as well as the CRSP) purchase and sale agreements (the “contracts”) address these questions.

FORCE MAJEURE PARAMETERS A hurricane can meet the definition of a Force Majeure as set forth in the contracts. The FR-BAR definition is found in the Standards paragraph G, and paragraph 11(c) of the CRSP. A Force Majeure is an occurrence “which, by exercise of reasonable diligent effort, the non-performing party is unable in whole or in part to prevent or overcome” causing “the availability of services, insurance or required approvals essential to closing, [to be] disrupted, delayed, caused or prevented.” Once a named storm enters the Gulf of Mexico, insurers will “put up a box” over the area that might be affected. This means that they stop writing insurance policies on real estate in that area. Once the storm has passed, they will start writing policies. The contracts allow for an adjournment of the closing date if insurance cannot be purchased due to such an occurrence. If a hurricane prevents the parties from closing (for example, due to the buyer not being able to obtain an insurance policy, or because the storm has caused electricity to go out or flooding makes it impossible to get to the closing or to do a final walk-through) then obligations of the parties (including closing) will be extended.

CRSP CONTRACT The CRSP contract states “[a]ll time periods, including closing date, will be extended for the period that the... Force Majeure is in place.” The FR-BAR goes a little bit further: “[a]ll time periods, including closing date, will be extended a reasonable time up to 7 days after the Force Majeure no longer prevents performance under this contract.” CRSP basically says, everything is extended until the hurricane moves past, so once the storm is over and power is back on, you 14 | ELEVATE [ AUGUST 2021 ]

close! The FR-BAR gives a little bit of breathing room, saying everything is extended for a reasonable period of time up to 7 days allowing for time to re-schedule. Both contracts provide that if the Force Majeure prevents performance under the contract for a certain amount of time (more than 30 days beyond the closing date for the FR-BAR; more than 30 days for the CRSP), then either party can cancel the transaction. Cancellation must be in writing and delivered to the other party, with the buyer’s deposit being refunded to the buyer.

HURRICANE DAMAGE? What happens if the hurricane causes damage to the property? The FR-BAR Standard M and CRSP paragraph 9 address this question. Under the FR-BAR, if the cost to restore the property does not exceed 1.5% of the purchase price, then seller is obligated to make those repairs. If they are not completed in time for closing, then seller must escrow “a sum equal to 125% of estimated cost to complete restoration (not to exceed 1.5% of purchase price)” and if the actual cost to restore exceeds the amount in escrow, then seller is obligated to pay such difference, “but, not in excess of 1.5% of purchase Price.” If the cost to restore exceeds 1.5% of the purchase price, then the buyer has the option to close on the property “as is” with a 1.5% credit from the seller or to cancel the contract. Under the CRSP, if the property can be restored within 45 days after the closing date “to substantially the same condition as it was on effective date”, then seller is obligated to restore the property at seller’s cost and expense. The closing will take place “on the later of the closing date or 10 days after buyer receives seller’s notice” that the restoration is complete. If the “restoration cannot be timely completed, buyer may cancel the contract... or buyer may accept the property “as is” and seller will credit the deductible and assign the insurance proceeds, if any to buyer.” You, as the agent need to understand what will happen in the event of a hurricane and how to advise your customers should they be worried about losing their contract. You can tell your customer that a Hurricane does not mean that the contract is canceled, only that the closing date may be extended (assuming that there is no damage to the house) if the storm makes it impossible to close on time. The best advice would be to refer them to a competent real estate attorney to explain the contract and their rights. • This article is meant for educational purposes only. It is not intended to serve as legal advice and should not be used as a substitute for consultation with an attorney.

RASM NEWS

Nominations Now Open for 2021 RASM Awards By: Michelle D’Aiuto, RASM Professional Standards Administrator & Executive Assistant

he REALTOR® Association of Sarasota and Manatee will honor six members for their service to the REALTOR® organization, service in the community, business accomplishments, etc. We need your help to identify the recipients for 2021. If you know a member whom you feel is deserving of such recognition, please submit a nomination for them, or urge them to submit their own. You can also self-nominate! The deadline is Wednesday, September 15.

The Newcomer Award recognizes a new

Realtor® who joined RASM on or after June 1, 2018. The Humanitarian Award honors the lifetime contributions of a member who embodies the spirit of community service.

rasm

The REALTOR® of the Year Award recognizes

a member’s contributions to the profession, community, and fellow Realtors® during the past three years. The Distinguished Service Award honors the lifetime contributions of a Realtor® to the profession and the community. The Business Partner of the Year Award recognizes a Business Partner member for outstanding contributions to RASM, the real estate industry, and community service. The YPN Member of the Year Award recognizes a YPN Member for outstanding contributions to RASM, the real estate industry, and community service. Visit myrasm.com/awards to submit your nominations. Nominations are due by Wednesday, September 15, 2021. The Nominating Committee will meet soon to select this year’s recipients, who will be featured in our December magazine and honored at our Installation & Awards Banquet. •

thursday, october 13

Fall festival

11 AM - 2 PM | SARASOTA COUNTY FARM BUREAU LOCAL FOOD + BAR TRUCKS DOOR PRIZES + GRAB BAGS GAMES + A CHANCE TO WIN $100!

PRESENTED BY RASM BUSINESS PARTNERS

$5 | myrasm.com/calendar

myRASM.com | 15

GOVERNMENT AFFAIRS

Housing Funds Constitutional Amendment Would Protect Affordable Housing in Florida By: Max Brandow, RASM Government Affairs Director

oc stamp money in Florida’s affordable housing trust funds should be used for affordable housing, but the Florida Legislature often “sweeps” it into general revenue. A constitutional amendment proposed by Florida REALTORS® would change that and secure ongoing support for housing in Florida.

AFFORDABLE HOUSING TRUST FUNDS BACK GROUND In 1992, the Sadowski Act became law in Florida. It created a dedicated revenue source for the state’s affordable housing programs, with the fund endowed with money raised through documentary stamp taxes paid on each home sale. Florida’s Realtors® backed the Sadowski Act because the industry supports affordable housing. However, since the Florida Legislature often moves trust fund money into general revenue, it leaves less for lower-income Floridians who need a roof over their heads – a group that often includes front-line workers, such as nurses, firefighters, and police. “We have asked lawmakers each year to use the dollars in the trust funds for housing. After all, that was their intended purpose,” says Florida REALTORS® President Cheryl Lambert. In many years, “our advocacy efforts have been successful, with hundreds of millions of housing dollars being used for programs that provide down payment and closing cost assistance.” But over the years, “billions of dollars from the trust funds have been siphoned away to be used for purposes other than housing,” Lambert adds, calling it a “common practice.”

PROPOSED 2022 AMENDMENT TO THE FLORIDA CONSTITUTION During the 2021 session of the Florida Legislature, lawmakers passed a bill that permanently reduced housing trust fund dollars by 50%. As advocates for affordable housing in Florida, the change surprised the state’s real estate industry and left it with fewer options going forward. 16 | ELEVATE [ AUGUST 2021 ]

One option still available, however, is amending the Florida Constitution. Among other things, the arduous process requires a Florida Supreme Court review of an amendment’s wording, almost 900,000 petitions signed by qualified Florida voters, and ballot-box approval by at least 60% of voters. “Getting a constitutional amendment on the ballot and passed by voters is a heavy lift that will take considerable resources, time and the involvement of our entire membership,” says Lambert, but, “we have the resources (and) we have the passion.” Lambert says the association did extensive research before embarking on this constitutional amendment campaign, with advice from outside groups and finally unanimous approval by Florida REALTORS® Executive Committee. IF ALL PROCEEDS AS PLANNED, FLORIDA VOTERS WOULD BE ASKED TO APPROVE THE FOLLOWING AMENDMENT PROPOSAL IN 2022:

Affordable Housing – Protects affordable housing funds from being used for non-housing purposes

Establishes State and Local Government Housing

Trust Funds in Florida Constitution. Dedicates 25% of net revenues from the existing excise tax on documents to those Trust Funds. Protects moneys deposited in those Trust Funds from being used for non-housing purposes. Funds may be expended only to address affordable housing access and availability, including funding of programs addressing new construction, down payment and closing cost assistance, rehabilitation, and financing for affordable housing development. The summary and full text of the proposed amendment is also posted online at housingfunds4housing.org. The affordable housing trust funds are “often the only resource available to help essential workers like nurses, firefighters, teachers, and first-responders achieve the American dream of homeownership,” says Lambert. “The recent law that permanently cuts the funding of these housing programs by 50% puts them in serious jeopardy, and Realtors® agree that it’s time to take action.” Print and sign the petition at www. housingfunds4housing.org. • Source: 1 | 2021 Florida REALTORS®

MARKET ANALYSIS

June 2021 Home Sales Increase While Inventory Falls to a Record-Low By: Gina McCarthy, RASM Communications and Marketing Director

he Sarasota and Manatee housing market continues to set records in June, marking the 12th consecutive month of year-overyear sales growth. According to data from Florida REALTORS® and compiled by the REALTOR® Association of Sarasota and Manatee (RASM), June 2021 reports more closed sales, higher median prices, and recordlow inventory. Closed sales increased year-over-year by 41 percent to a total of 2,849 sales in June, with 100 percent of properties closing at or above the original list price. In Sarasota County, single-family sales increased by 42.8 percent to 1,097 sales, and condo sales increased by 72.2 percent to 575 sales. In Manatee County, singlefamily sales increased by 24.3 percent to 830 sales and condo sales increased by 38.8 percent to 347 sales. Year-to-date, single-family closed sales have increased by 85.1 percent to 4,038 sales, bringing in $5.8 billion in volume. Condo sales have also increased year-to-date with a 65.2 percent increase to 5,636 sales, bringing in $2.6 billion to the local market. “These first six months of 2021 have consistently demonstrated the demand for housing in our area. This past month reported the largest volume of sales ever recorded for the month of June,” said 2021 RASM President Alex Krumm, Broker Owner of NextHome Excellence. “Interest rates are still playing a big role in the home-buying ‘frenzy’ here, as well as the desire to live and invest in Sarasota and Manatee counties.” New pending sales showed a year-over-year decline this month. Combined for both counties, new pending sales decreased by 15.5 percent for single-family homes and by 7.5 percent for condos. Newly listed homes totaled between the two counties grew year-over-year by 23 percent for single-family homes and decreased by 4.4 percent

for condos. Since March, the number of closed sales has consistently outpaced the number of new listings added to the market each month. The supply of homes is unable to keep up with the current demand, continuing a steady decline to an all-time low of availability properties. In June, the inventory of all property types in the two counties decreased by 72.4 percent to 1,537 active listings at the end of the month, the lowest level of inventory recorded in the two counties. The month’s supply of inventory for single-family homes decreased by 74.1 percent to 0.7 months in Sarasota and decreased by 76.9 percent to 0.6 months in Manatee. Condo inventory decreased by 86 percent to a 0.6-month supply in Sarasota and dropped by 86.8 percent to 0.5 months in Manatee County. The Sarasota median sales price for single-family homes was $400,150 in June, a 31.2 percent increase from last year. As for Manatee County, the median price for single-family homes was $405,305, a yearover-year increase of 24.7 percent. In the condo market, Sarasota condos reported a median sales price of $309,700 and Manatee reported a median price of $280,000. Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2005, visit www.MyRASM.com/statistics. •

myRASM.com | 17

Monthly Market Summary - June 2021 Single-Family Homes Sarasota County June 2021

June 2020

Percent Change Year-over-Year

1,097

768

42.8%

525

222

136.5%

Median Sale Price

$400,150

$305,000

31.2%

Average Sale Price

$600,288

$439,655

36.5%

$658.5 Million

$337.7 Million

95.0%

Med. Pct. of Orig. List Price Received

100.0%

95.7%

4.5%

Median Time to Contract

6 Days

58 Days

-89.7%

Median Time to Sale

48 Days

104 Days

-53.8%

New Pending Sales

822

1,001

-17.9%

New Listings

915

716

27.8%

1,330

1,374

-3.2%

Inventory (Active Listings)

618

1,859

-66.8%

Months Supply of Inventory

0.7

2.7

-74.1%

Closed Sales Paid in Cash

Dollar Volume

Pending Inventory

1,400

2017

2018

2019

2020

Closed Sales

1,200 1,000 800 600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

Median Sale Price

$500K $400K $300K $200K

$100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

4,000

Inventory

3,500 3,000 2,500 2,000 1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

2017

2018

2019

2020

18 |byELEVATE [ AUGUST 2021 ] by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Produced Florida REALTORS® with data provided Data released on Thursday, July 22, 2021. Next data release is Monday, August 23, 2021.

Monthly Market Summary - June 2021 Single-Family Homes Manatee County June 2021

June 2020

Percent Change Year-over-Year

830

668

24.3%

308

134

129.9%

Median Sale Price

$405,305

$325,000

24.7%

Average Sale Price

$576,522

$419,373

37.5%

$478.5 Million

$280.1 Million

70.8%

Med. Pct. of Orig. List Price Received

100.0%

96.6%

3.5%

Median Time to Contract

5 Days

56 Days

-91.1%

Median Time to Sale

48 Days

103 Days

-53.4%

New Pending Sales

700

801

-12.6%

New Listings

784

665

17.9%

1,080

1,076

0.4%

Inventory (Active Listings)

464

1,416

-67.2%

Months Supply of Inventory

0.6

2.6

-76.9%

Closed Sales Paid in Cash

Dollar Volume

Pending Inventory

1,000

2017

2018

2019

2020

Closed Sales

800 600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

Median Sale Price

$500K $400K $300K $200K

$100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

Inventory

3,000 2,500 2,000 1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

2017

2018

2019

2020

myRASM.com | 19

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Thursday, July 22, 2021. Next data release is Monday, August 23, 2021.

Monthly Market Summary - June 2021 Townhouses and Condos Sarasota County June 2021

June 2020

Percent Change Year-over-Year

575

334

72.2%

350

156

124.4%

Median Sale Price

$309,700

$249,990

23.9%

Average Sale Price

$504,718

$346,991

45.5%

$290.2 Million

$115.9 Million

150.4%

Med. Pct. of Orig. List Price Received

100.0%

94.0%

6.4%

Median Time to Contract

8 Days

74 Days

-89.2%

Median Time to Sale

51 Days

121 Days

-57.9%

New Pending Sales

404

441

-8.4%

New Listings

386

454

-15.0%

Pending Inventory

794

665

19.4%

Inventory (Active Listings)

282

1,466

-80.8%

Months Supply of Inventory

0.6

4.3

-86.0%

Closed Sales Paid in Cash

Closed Sales

Dollar Volume

800 700 600 500 400 300 200 100 0

2017

2018

2019

2020

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

Median Sale Price

$350K $300K $250K $200K $150K

$100K $50K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

Inventory

2,500 2,000 1,500 1,000

500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

2017

20 | ELEVATE [ AUGUST 2021 ]

2018

2019

2020

Monthly Market Summary - June 2021 Townhouses and Condos Manatee County June 2021

June 2020

Percent Change Year-over-Year

347

250

38.8%

190

118

61.0%

Median Sale Price

$280,000

$214,230

30.7%

Average Sale Price

$331,691

$238,556

39.0%

$115.1 Million

$59.6 Million

93.0%

Med. Pct. of Orig. List Price Received

100.0%

94.7%

5.6%

Median Time to Contract

6 Days

67 Days

-91.0%

Median Time to Sale

45 Days

108 Days

-58.3%

New Pending Sales

314

335

-6.3%

New Listings

296

259

14.3%

Pending Inventory

410

386

6.2%

Inventory (Active Listings)

173

830

-79.2%

Months Supply of Inventory

0.5

3.8

-86.8%

Closed Sales Paid in Cash

Dollar Volume

600

2017

2018

2019

2020

Closed Sales

500 400 300 200 100 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

Median Sale Price

$300K $250K $200K $150K $100K $50K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

Inventory

1,200 1,000 800 600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

2017

2018

2019

2020

myRASM.com | 21

COMMERCIAL REAL ESTATE ALLIANCE

Florida Supply Tightens as Out-ofState Demand for Property Soars FLORIDA RESIDENTIAL AND COMMERCIAL BOTH GETTING A BUMP AS ENTREPRENEURS RELOCATE By: Tony Veldkamp, CCIM, Senior Advisor, SVN Commercial Advisory Group

f you’re trying to find property in the Florida counties of Manatee and Sarasota these days, you’ll quickly realize how difficult that can be. And with good reason. About 15 years ago, the Sarasota/Bradenton area was one of Florida’s best-kept secrets. People were still moving to Florida in those days, of course, but the popular destinations then were Miami and some hot areas on the east coast. All that has changed in recent years. People have discovered the beautiful beaches here, the arts community, and the economic activity. In short, they’ve found out it’s a great place to live. On top of that, migration has accelerated dramatically during the past year as residents of other states seek to escape strict pandemic lockdowns imposed on them and their businesses. They’re also looking for tax relief, something that makes Florida increasingly attractive to many.

RISING DEMAND As a result, residential real estate is being snatched up in something akin to a feeding frenzy. Housing is becoming relatively scarce, therefore, and so is the land on which to build it. It can be difficult finding a site for residential development because of the strict zoning restrictions across the state. An owner of a thousand-acre ranch, for example, can’t simply decide to turn the property into a housing development. Comprehensive land use plans in effect within each Florida county often preclude such a thing.

ZONING KEEPS MANY PROPERTIES OUT OF PLAY Florida required its counties to enact these plans, beginning in the 1980s. At that time, urban sprawl was a major concern to residents. They didn’t want 22 | ELEVATE [ AUGUST 2021 ]

their lovely state loaded up with houses from coast to coast. And so, each piece of land was designated for its respective segment and nothing else. Thankfully, there are measures in place for rezoning properties. We’re beginning to see some land once specified as industrial now rezoned for residential to meet the rising demand.

COMMERCIAL FOLLOWS RESIDENTIAL Because of how tight the market has become, CRE advisors have noticed a sudden interest in properties that, up until now, generated very little attention. And because commercial real estate (CRE) follows residential, there has also been interest in land for businesses that accommodate population growth: gas stations, oil-change service, restaurants. Even office space is heating up in some sectors. Entrepreneurs have moved here from other states and set up businesses that allow them to work at home, at least initially. But in short order, these businesses can expand to the point where it becomes unwieldy to keep all business materials in the house or the garage. When that happens, the business owner may seek a small office setting. Some businesses, such as an ophthalmology clinic, have no choice but to operate out of an office. As a result of these factors, small office properties are becoming harder and harder to find in Sarasota and Bradenton.

INDUSTRY PROS MAKE ALL THE DIFFERENCE That’s why it’s so important to have an experienced, well-connected Commercial Realtor® and member of CREA to bring together commercial buyers and sellers. The properties may be hard to find, but they’re out there. Your fellow CREA members are industry professionals covering our local market with expertise in all segments of commercial real estate. I highly recommend working with someone who knows the industry inside and out and can help track down these elusive properties for you. •

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Join us for a spooky afternoon on the golf course! Grab your favorite Halloween costume and get your foursome together for the 20th Annual CREA Golf Tournament. Tournament fees include 18 holes, lunch, and a reception with live auctions, raffle auctions, food, and a cash bar! Proceeds benefit Heroes Welcome Home and the RASM Scholarship Fund. Get your tickets at myrasm.com/golf

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myRASM.com | 23

YOUNG PROFESSIONALS NETWORK

School of Thought: If You Have a Pulse, Read This By: Nathan Butrum Realtor®, NextHome Excellence

o, you think you’re successful? You had a great year and feel unstoppable, and the world is at your mercy? Fantastic! What happens when the real estate rollercoaster goes into freefall, and your stomach is in your throat, you’re holding on screaming, mouth wide open, and that pigeon flying above you just got lighter? It leaves a bad taste in your mouth, doesn’t it? How do you adjust? How do you even start? I would venture you all know that over 90% of agents fail within the first 5 years, and the minority of agents do the majority of the business. They tell you this in orientation, and let’s face it, this profession isn’t for everyone. There’s a stereotype of wealth, style, and class, along with a public misconception about what we actually do and how we earn our living. Most of it is dead wrong, and it’s up to you to set the standard. Being a Realtor® is 80% hard work, 96% hustle, 75% empathy and compassion, and a sprinkle of luck. Counting on your fingers and confused? It’s no surprise that the turnover rate is high! So what can you do to stay on top?

1 | Understand, this is a lifestyle and a profession,

not a job. You have to curate your image, build your brand, stand out, and know that your personal and professional life is in the process of having some pretty fluid boundaries. Real estate is local and constantly changing. You must be able to pivot and make the smart decisions. If you’re wrong, you’ll realize soon enough, and that is better than being frozen and indecisive. 2 | “Change the way you look at things, and the things you look at will change.” Are your customers just a paycheck, or are you invested in getting the best possible outcome for them, even if it hits you in the pocketbook? Sometimes short-term losses lead to long-term gains. Your customer will thank you in the end, and if you follow up properly, a referral is pretty likely. There’s always more out there. 3 | “That’s not my job.” Yes, it is. It’s at the very least your job to make sure it gets done. Make 24 | ELEVATE [ AUGUST 2021 ]

the phone calls to vendors, title, loan officers, plumber Pete; it doesn’t matter. You are the benevolent OZ, pulling strings and making magic happen behind the scenes. Done properly, you will be their actual “Realtor® for Life” and not just in your social media hashtag. 4 | Time Management will make your life easier. Whether it’s a notebook or the calendar on your phone, stick to your schedule! You know that feeling when you’re at a red light, it turns green, and someone is on their phone? That’s how your customers feel waiting on you. Don’t do it, it’s rude. Give yourself a buffer if possible, but respect their time like you would your own. 5 | This probably should be #1. You are never too good, too busy, or too successful to stay on top of your education. There are resources to help you stay on trend and stats. Florida REALTORS® Newsletters, RASM classes, NAR online classes, Keeping Current Matters, Inman, amongst other sources, help keep you informed on local, state, and national news. This is a powerful booster to your confidence and skill, with the added benefit of actually knowing what you’re talking about. We walk a thin line at times in our explanations and if you say the wrong thing, you open yourself up to liability. Also, if you start the conversation with “In my XYZ years in the business…” then you might need some education about the changes also. New is not always better, and old is not always right. 6 | Pick up the PHONE! It doesn’t bite! Make that call. And please, for the love of *insert deity*, answer when someone calls! Prospect every day, and you’ll likely be on a top producer panel of Realtors®, where everyone wants to know your secret. The worst anyone can do is tell you no, and every no gets you closer to a yes. 7 | No matter your brokerage, we are all brothers and sisters in the same family. There will be drama, of course, but we all work together towards the same goal. We may put on different logos to go out and conquer the world, but when the sun sets and we have put humans over houses, we have all won. “Have fun with empowerment. It seems to make everyone that gets it really happy,” Rick Sanchez. •

GLOBAL BUSINESS COUNCIL

The Global Real Estate Customer and the Virtual World By: Marie Avery-Withers, Realtor®, Coldwell Banker Realty

ill the end of the pandemic see an increased interest in foreign buyers coming to our area to purchase again? Do we offer the stability that investors, second home, and resort buyers look for? We certainly offer the climate that is favored and brings 8% of all foreign buyers in the United States into Florida. This resulted in $15.6 billion in foreign home purchases in the period of August 2019 through July 2020 into Florida alone. This accounts for 33,900 homes sold. Our Bradenton, North Port, and Sarasota area received 6.9% of those purchases. How do we continue to attract the global customer to our area when there are travel challenges? We have to adapt.

VIRTUAL WORLD As in everything, the virtual world has laid its claim on our real estate industry. Especially during this time of travel restrictions, global Realtors® have focused their efforts on virtual technologies to maximum their properties and their own exposure to potential customers. 1 | Virtual tours. These include promotional videos of the property. Sometimes they include 360 degrees interactive panoramic views of the properties. 3D tours such as these are offered by Matterport, Immoviewer, and others. 2 | Virtual pre-recorded open houses. The advantage of a pre-recording is that everything can be done ahead of time. You can control the lighting while showing off the best features of the home and you won’t have to worry about connection issues. You are able to deliver a more polished product. And of course, with your global customer, they can watch the videos at their leisure in their own time zone. 3 | Virtual live open houses. The advantage of these is that you are able to answer questions easily as you interact with the customer. You can focus on a particular aspect of the property that they might be more interested in. As with the pre-recorded tour, you can record it and upload it to social media for more exposure. 4 | Virtual staging. According to the National Associations of REALTORS® Profile of Home Staging, 77% of Realtors® said that staging helped their buyers associate a property with

their future home. (Be sure to disclose the virtual staging if putting the images in the MLS.) 5 | Virtual listing presentations to global sellers that already have property here. These can be easily done through Zoom meetings, FaceTime, and WhatsApp. 6 | The use of electronic documents. Applications such as Form Simplicty and Dotloop make contract signing as easy as a quick mouse click. Many mortgage companies, title companies, and closing attorneys are using remote online notarization. In the near future, we’ll most likely have Virtual Realty (VR) equipment including headsets, where the customer will feel like they are walking through the property. Technology grants us so many advantages that make it easier to work with global customers.

JOIN THE GBC How do you get started? Joining the RASM Global Business Council at www.myrasm.com/global is a great way to keep informed of the latest international trends. They offer resources through educational opportunities, courses via webinars, and currently, are moving into in-person networking and seminars. The Certified International Property Specialist (CIPS) designation is a powerful way to immerse yourself into the cultures and business habits of the global customer. CIPS is the exclusive global designation of NAR. In additon, the At Home With Diversity (AHWD) certification, teaches you how to work with a diverse group of today’s customers. With virtual technology making access to the global customers easier, and our Florida climate being so favorable, now is the time to think about adding global to your customer portfolio. • myRASM.com | 25

RASM NEWS

Lights, Camera, Action! RASM Opens Video Studio for Member Use By: Gina McCarthy, RASM Communications and Marketing Director

he REALTOR® Association of Sarasota and Manatee (RASM) is excited to announce the opening its professional video studio as a service to Association members. Located at the RASM South office on Cattlemen Road in Sarasota, the studio will be available for booking starting August 1, 2021.

POWERFUL BUSINESS TOOL From personal branding videos to basic training videos, the use of video is becoming a larger medium for Realtors®, and access to a professional studio can be a powerful tool for business. The RASM Video Studio is a great service for anyone who has a vision for incorporating video into their Realtor® brand. “We are very excited about the opening of RASM’s professional video studio,” said 2021 RASM President Alex Krumm. “This is a great opportunity for members to professionally develop their social media presence, create awesome video newsletters, or showcase things they’re doing in their business.” At a nominal fee of $75, members receive up to two hours of access in RASM’s dedicated studio space which includes high-end 4k cameras, a green screen, teleprompter, professional audio equipment, editing

26 | ELEVATE [ AUGUST 2021 ]

software, and lighting. The fee also includes assistance and basic editing services from our newest team member and Video Production Coordinator, TJ Baxter.

BOOK YOUR SESSION When you book a session in the studio, TJ will connect with you to learn more about your video project prior to the shoot date. You provide the video idea, script, and on-screen talent; and RASM will provide the studio and expertise to help you bring your video to life. During the studio session, RASM staff will run the video production for you, assisting in setup, recording, and even accomplishing a basic edit. Depending on your video needs, most members will leave the studio session with an edited, high-quality 4k video ready for their website, advertising, and social media. The basic edits offered in one studio session include: a video no more than 10 minutes with cutting, fading, removal of green screen, logo placement, and adding 10 words of text. If you are looking for more advanced edits, you can purchase additional studio time and work with TJ to accomplish your desired video. RASM can also provide the raw footage for you to use at your discretion. TJ Baxter has worked in corporate video for seven years with expertise in both pre- and post-production. We are looking forward to helping you reach further in your business with affordable, professional video services from RASM. Learn more about the studio and booking your session at myrasm.com/videoproduction. •

REALTORS

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PHONE: (941) 952-3413 • FAX: (941) 952-3401 www.MyRASM.com • 2320 Cattlemen Road, Sarasota, FL 34232

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NEIGHBORHOOD SPOTLIGHT

Artistry Sarasota Offers Contemporary Home Designs in Sarasota East By: John Manrique, Senior Vice President of Marketing, Kolter Homes

n increasing number of home shoppers are finding fresh space and great opportunities in Sarasota East. East of I-75 between Fruitville and Clark roads, Sarasota East has traditionally appealed to those who value space and recreation away from the congestion but still want easy access to downtown, shopping, and the beach. Today, with the benefits of new homes versus existing homes being prioritized higher than ever, more and more home shoppers are finding their perfect fit in Sarasota East at communities like Artistry Sarasota. Within the gates of Artistry Sarasota, home shoppers can select a homesite and floorplan and take advantage of Kolter Homes flex options which allow you to personalize your home to fit your unique lifestyle. With 90 percent of the homesites offering water views and a variety of home sizes, home shoppers are sure to find a fresh space to call home.

Kolter offers two home collections at Artistry Sarasota with 11 one- and two-story designs priced from the $500s. These Florida contemporary-styled homes offer 2-to 4-bedrooms with option up to 5 bedrooms, 2-full and 1 half to 5 full baths and 2- or 3-car garages, some with an option for a 4-car garage. The on-site Design Gallery at Artistry Sarasota gives home shoppers the ability to add many personal touches to their new home. The Design Consultant serves as a guide to home shoppers throughout the design process, ensuring their new home reflects their personal style. The resident-only lakeside clubhouse includes a Fitness Center, resort-style pool with beach entry, outdoor loggia, multi-purpose sports court, and a playground. Runners and walkers enjoy the miles of sidewalks and trails throughout the community. The Artistry Sarasota Model Center is open daily from 10 a.m.– 6 p.m. located at 8900 Bernini Place, Sarasota. For more information call (941) 677-0518 or visit ArtistrySarasota.com. •

myRASM.com | 29

AUGUST 2021

CALENDAR OF EVENTS MONDAY, AUGUST 2

MONDAY, AUGUST 16

MONDAY, AUGUST 30

8:00 a.m. GRI 302 (Day 1 of 2) [ South ]

8:00 a.m. GRI 101 (Day 1 of 2) [ South ]

8:00 a.m. GRI 103 (Day 1 of 2) [ South ]

TUESDAY, AUGUST 3

TUESDAY, AUGUST 17

2:15 p.m. GBC: Capturing Global Customers and Bringing Them to Close [ Online ]

8:00 a.m. GRI 302 (Day 2 of 2) [ South ]

8:00 a.m. GRI 101 (Day 2 of 2) [ South ]

1:00 p.m. RPR Commercial [ Online ]

11:30 a.m. CREA Member Meeting [ South ]

WEDNESDAY, AUGUST 4

WEDNESDAY, AUGUST 18

9:00 a.m. YPN Coffee Talk: The Art of Dealing with “Difficult” People [ South ]

1:30 p.m. Business Building: Attacking the FSBO and Expired Market [ Hybrid ]

TUESDAY, AUGUST 31 8:00 a.m. GRI 103 (Day 2 of 2) [ South ]

1:00 p.m. Residential Construction from the Inside Out [ Online ] 4:00 p.m.

GBC Meet & Greet [ South ]

9:00 a.m. Core Law [ Online ]

THURSDAY, AUGUST 19 9:00 a.m.

FRIDAY, AUGUST 6 9:00 a.m.

CREA Marketplace [ South ]

MONDAY, AUGUST 9 9:00 a.m.

Code of Ethics (SPANISH) [ Online ]

1:00 p.m.

Core Law (SPANISH) [ Online ]

Intro to Contracts [ Hybrid ]

2:30 p.m. GBC: Spotlight on Panama [ Online ]

9:00 a.m. CREA Marketplace [ South ]

6:00 p.m. REALTORS® Care: Celebrating the Launch of the RRCF [ Art Ovation Hotel ]

9:00 a.m.

CREA Marketplace [ South ]

30 | ELEVATE [ AUGUST 2021 ]

CALENDAR KEY

TUESDAY, AUGUST 24

[ South ] 2320 Cattlemen Road, Sarasota, FL 34232 [ Hybrid ] Take class online or at RASM South

8:00 a.m. GRI 102 (Day 2 of 2) [ South ]

[ Online ] Class is only offered through webinar

5:00 p.m. RASM After Hours [ Oak & Stone Bradenton ]

WEDNESDAY, AUGUST 25 1:00 p.m. New Member Orientation [ South ]

FRIDAY, AUGUST 27 1:00 p.m. CREA Marketplace [ South ]

FRIDAY, AUGUST 13

Advanced registration is requested. See the latest event calendar at: myrasm.com/ calendar

MONDAY, AUGUST 23

THURSDAY, AUGUST 12 1:00 p.m. Top Producer Panel: Working with Sellers [ Hybrid ]

THURSDAY, SEPTEMBER 2

FRIDAY, AUGUST 20

TUESDAY, AUGUST 10 1:30 p.m. Legal Ramifications for Non-U.S. Citizens [ Online ]

9:00 a.m. 14 HR CE (Day 1 of 2) [ Online ]

9:00 a.m. 14 HR CE (Day 2 of 2) [ Online ]

8:00 a.m. GRI 102 (Day 1 of 2) [ South ]

9:00 a.m. Code of Ethics [ South ]

WEDNESDAY, SEPTEMBER 1

UPCOMING CLASSES UPCOMING CLASSES

GRI 101

Learn more at myrasm.com/calendar to register.

GRI 302 Mon., Aug. 2 - Tues., Aug 3

8:00 - 5:30 a.m.

[ South ]

In GRI 302, International Real Estate will introduce or expand the awareness of the many factors that must be taken into consideration when serving the real estate needs of international homebuyers or investors in the United States, Florida in particular. Members $30. 8 CE HRS.

YPN COFFEE TALK: THE ART OF DEALING WITH “DIFFICULT” PEOPLE Wednesday, August 4

8:30 - 9:30 a.m.

[ South ]

With tight inventory and multiple offer situations more prevalent in the market right now, tensions can be high. Dealing with different personalities and differing opinions can be challenging, especially in real estate. This is a “people business” and with no way to avoid the daily ups and downs of working with others, learning how to identify the communication style of yourself and those around can lead to smoother transactions and happier customers. Members Free.

RESIDENTIAL CONSTRUCTION FROM THE INSIDE OUT Wednesday, August 4

1:00 - 5:00 p.m.

[ Online ]

This course introduces Residential Construction and compares the building techniques and requirements prior to Hurricane Andrew and after the new codes were adopted. It also presents new construction as a fantastic market for Realtors® looking for something fresh and exciting. Members $20. 4 CE HRS.

9:00 a.m. - noon

[ South ]

In recognition and appreciation of their obligations to clients, customers, the public, and each other, Realtors® continuously strive to become and remain informed on issues affecting real estate and, as knowledgeable professionals, they willingly share the fruit of their experience and study with others. This class meets the NAR mandated requirement for completion of a Code of Ethics class and fulfills the FREC State requirement. Members $10. 3 CE HRS.

[ South ]

The Professional Standards module will guide you through the Code of Ethics, and the expectations & requirements of the Florida Real Estate Commission (FREC). The Law portion will expand on the real estate law learned in the basic sales associate’s Course to help participants identify and understand legal issues that arise. Fair Housing & Diversity laws will also be covered. Members $30. 8 CE HRS.

BUSINESS BUILDING: ATTACKING THE FSBO/ EXPIRED MARKET Wednesday, August 18

1:30 - 3:30 p.m.

[ Hybrid ]

This course dispels the myth that business cannot be obtained from these two sources in the marketplace. The Associate will be introduced to comfortable dialogue in prospecting and obtaining an appointment. Follow-up activities to the customers include presentations and providing valuable information in a drip approach to engage the listing. Members $5.

INTRO TO CONTACTS Thursday, August 19

9:00 a.m. - noon

[ Hybrid ]

A real estate contract is also known as a real estate purchase and sale agreement, and standardized documents that have been approved by the Florida Association of Realtors and the Florida Bar, are generally used. In this class students will be introduced to the basic elements of a real estate contract. Members Free.

GBC SPOTLIGHT ON PANAMA Thursday, August 19

CODE OF ETHICS Tuesday, August 10

Mon., Aug. 16 - Tues., Aug. 17 8:00 a.m. - 5:30 p.m.

2:30 - 4:00 p.m.

[ Online ]

This year, through our Global Spotlight Series, we will take you to countries across the globe to explore their history and culture, understand how their real estate market works and learn how to make connections in that country and here in U.S.A. This month we will explore Panama! Members Free.

[ Continued on page 32 ]

Designation or Certification Courses [South Office ] 2320 Cattlemen Road, Sarasota, FL 34239

[ Goodwill Manasota ] 2705 51st Ave E, Bradenton, FL 34203

myRASM.com | 31

UPCOMING CLASSES CONTINUED GRI 102

MLS BASIC

Mon., Aug., 23 - Tues., Aug 24

8:00 - 5:30 p.m.

[ South ]

This section provides you with the key to understanding the fundamentals of contract law, including the process of offer, counteroffer, and acceptance. Goal Setting & Business Planning for the Real Estate Professional will assist you in identifying and defining business goals, and in designing the business plan that will help you to effectively achieve your goals. Members $30. 8 CE HRS.

1:00 - 4:00 p.m.

Members Free.

GRI 103 Mon., Aug 30 - Tues., Aug. 31 8:00 a.m. - 5:30 p.m. [ South ]

GRI 103 brings awareness to the latest developments in Finance. Negotiating and Counseling teaches you how arrive at successful outcomes, and the Law section helps you avoid danger zones. Members $30. 8 CE HRS.

14 HR CE Wed., Sept. 1 - Thurs., Sept. 2 9:00 a.m. - 5:00 p.m. [ Hybrid ]

This 14-Hour courses INCLUDES the 3-Hour Core Law, 3-Hour Ethics, and 8-Hour Specialty Credit requirement for real estate sales associates and brokers. Members $89. 14 CE HRS.

CORE LAW 9:00 a.m. -noon

[ Online ]

This 14-Hour courses INCLUDES the 3-Hour Core Law, 3-Hour Ethics, and 8-Hour Specialty Credit requirement for real estate sales associates and brokers. Members $89. 14 CE HRS.

MLS REQUIRED CLASSES In-person MLS training classes have been canceled at this time. Live webinars are available for required and elective classes. If you prefer to complete your required education by taking a self-paced online class, please visit learn. stellarmls.com.

32 | ELEVATE [ AUGUST 2021 ]

[ Online ]

This required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business. Topics include navigating the system, setting up a property search, direct and auto emails, managing contacts, and personalizing the Matrix system.

Multiple Dates [ South ]

The REALTOR® Focus program is REQUIRED training for all new REALTOR® Association Members and must be completed within 90 days of joining RASM. Topics include: Membership Responsibilities; Membership Marks Usage; Fair Housing & Antitrust; MLS Rules & Regulations; Association Services; Mandatory Code of Ethics training.

Wednesday, September 1

9:00 a.m. – noon

MLS COMPLIANCE 101

NEW MEMBER ORIENTATION Wednesday, August 25

Multiple Dates

1:00 – 2:15 p.m.

[ Online ]

A key purpose of the MLS is to provide real estate brokerages a mechanism to compensate each other for bringing buyers to each other’s listings. In order for this to work, it is critical that we share accurate data, and additionally, enter listings in a way to maintain the cooperative nature of the MLS. This required class for new subscribers reviews the MLS comprehensive rules and regulations to ensure that all users have access to the best data possible.

MLS ADDING & EDITING LISTINGS Multiple Dates

2:45 – 3:45 p.m.

[ Online ]

This class is mandatory for agents who will be adding and modifying listings in the MLS. We will walk through the process of gathering listing data, entering listings into the MLS systems, adding photos and attachments, and modifying listings. We will also share valuable tips and techniques in the listing entry process. •

PROFESSIONAL DEVELOPMENT

Keep Your Career Moving in the Right Direction By: Denise Ricciotti, RASM Professional Development Manager

ASM offers a variety of continuing education courses to keep your real estate license up to date. We offer a variety of staterequired courses as well and interesting electives that keep up with the industry trends and current issues. Check out the RASM education calendar for a current list of summer CE courses.

REALTORS® NEWLY DESIGNATED & CERTIFIED Accredited Buyer’s Representative (ABR®) Mary Murphy, Fine Properties Heather Ballew, Exit King Realty Theresa S. Herschman, Coldwell Banker Realty Jon Nicolas Schlabach, Harry Robbins Assoc Inc. Melissa Kirkpatrick Gissinger, Michael Saunders & Co. Lisa A. Matthews, 1st Premier Intl Properties

At Home with Diversity (AHWD) Shana Kathleen Macri, Florida SunCoast Real Estate Brittney Washington, HomeSmart C2EX Shana Kathleen Macri, Florida SunCoast Real Estate Certified International Property Specialist (CIPS) e-PRO® Caroline Carhart Amory, Coldwell Banker Realty Graduate, REALTOR® Institute (GRI) Jennifer O’Neill, RealtyTeam.com, Inc. Caldwell Allen Smith, RE/MAX Alliance Group Eric Van Vlack, Coldwell Banker Realty Military Relocation Professional (MRP) Monique Geathers, KW Suncoast Resort and Second-Home Property Specialist Surenu Jayaram, Keller Williams On The Water Short Sale & Foreclosure Resource (SFR®) Ryan Adamson, RE/MAX Alliance Group Melissa Kirkpatrick Gissinger, Michael Saunders & Co. Loren Edward Rosenthal, Casa Bella Elite Realty •

REALTORS® who LEARN MORE are REALTORS® who EARN MORE

2021 DATES

EARN YOUR GRI 200 SERIES

Essential Real Estate Techniques

Your clients are more sophisticated than ever, requiring you to perform at a

June 7 & 8, June 21 & 22

higher level of professionalism. By earning the Graduate, REALTOR® Institute

300 SERIES

Designation (GRI), you will lead the pack with real-world knowledge about new technologies, laws and marketing techniques that positively affect your

July 26 & 27, Aug. 2 & 3

bottom line.

100 SERIES

RASM Members pay

Real Estate Specialties

ONLY $30 a class!

Standards of Practice

Aug. 16 & 17, Aug. 23 & 24, Aug. 30 & 31

WWW.MYRASM.COM/GRI myRASM.com | 33

MEMBERSHIP NEWS

RASM Welcomes New Members By: Jessica Montague, Member Services Manager

NEW DESIGNATED REALTORS®

Adrian G. Alanis Arredondo, The Orange Real Estate Group Megan Bennett, PAMCO Jennifer L. Helton, Berkshire Hathaway HomeService Daniel D. Jittu, 27 State Realty LLC Richard Lee Miller, Richard Miller Real Estate Services Robert A. Morris, Robert Morris Properties LLC Jimmy L. Stewart, Dreams Real Estate Company Inc. Lois L. Trotochau, Yacht Harbor Realty Gina Marie Ursini, Brista Realty LLC Dale Vinopal, Coldwell Banker Realty Polly Watts, Sundae Homes

NEW REALTORS®

Madison Marie Abbacchi, Keller Williams Realty Select Renu Ahluwalia, One Home Realty Group Miguel A. Araujo, Keller Williams Classic Group Johanna Arce, Charles Rutenberg Realty Inc Sally J. Barrows, Keller Williams On The Water Lisa Marie Bartlett, Realty Hub Paul Bertone, 54 Realty LLC Edward Charles Bieker, Dalton Wade Inc Joseph Michael Boerner, Keller Williams Classic Group Cheraina Bonner, Blakeley & Associates Realty Mark Bower, SVN Commercial Advisory Group Natalie Braun, Leslie Wells Realty, Inc. Pamela Breen, Keller Williams Classic Group Ian Brooks Miller, EXP Realty LLC Hans Brown, Anna Maria Island Beaches RE Jena Nicole Buchanan, Keller Williams On The Water Robert A. Cable, Coldwell Banker Realty Domanic Francis Calamese, Keller Williams Classic Group Raymond Patrick Caraballo, MVP Realty Associates LLC Jadanith Cave, Living Vogue LLC Christopher A. Charest, Keller Williams On The Water Alexis Christensen, Leslie Wells Realty, Inc. Michael Cook, Realty One Group Advantage Sharon Marie Davis, Michael Saunders & Company Victoria Ann Derosier, Berkshire Hathaway HomeServices Florida Realty Nicole DeSantis, Michael Saunders & Company Jordan Amanda Douglas, Fine Properties Mark Duncan, Keller Williams On The Water Henry Logan Felver, EXP Realty LLC Magaly Fierro, Preferred Shore Heather Fitzmaurice, Michael Saunders & Company Amber Elizabeth Gasson, Michael Saunders & Co 34 | ELEVATE [ AUGUST 2021 ]

Amy Nicole Gates, KW Suncoast Richard Nicholas Gearin, Exit King Realty Robert Edward Gray, Cross Pine Rlty of SW Florida Patricia Jean Hamilton, Keller Williams On The Water Evan Hansen, Century 21 All Aces Realty Traci L. Hanson, Wagner Realty Tolmond Harrison, Preferred Shore Adam Hartley, Veterans Realty Inc. Emma J. Hector, Charles Rutenberg Realty Inc Kathleen Hunt, Berkshire Hathaway HomeServices Florida Realty Alex Jean Baptiste, Paradise Realty of Sarasota Lorraine Marie Johnson, Heritage Home Realty LLC Morgan T. Jones, Atlantis Realty Group SWFL Diane Christine Kalley, Florida SunCoast Real Estate Heather Kangropool, Coppola Realty Group Amr Karar, Keller Williams Realty Select James Anthony Kelly, Robert Slack LLC Ryan Kipnis, Keller Williams On The Water Angela Machele Kranz, NextHome In The Sun Agnieszka Maria Kroczek, Coldwell Banker Realty Anna K. Kwasnik, Living Vogue LLC Betty Latsonas, Coldwell Banker Realty Keston J. Law, Wagner Realty Henry Charles Lemire, Platinum Real Estate Barbara Lenczowski, Veterans Realty Inc. Ilva Lopez de Belloso, La Rosa Realty LLC Scott A. Losch, Bright Realty Melissa Lukas, Krystal Kafka, Certified R.E. Appraiser Heidi Lusk, Michael Saunders & Company Vitaliy Maslo, Luxe Realty Mary E. May, Wagner Realty Paula McCabe, Keller Williams On The Water David McHugh, Keller Williams Classic Group Grantley S. McLeod, ROVI Michael Meyers, EXP Realty LLC Jason A. Moore, Dalton Wade Inc Kenneth Laurie Moore, Coldwell Banker Realty Nancy Olevson, Sunset Realty Suzanne Nicole O’Neil, Fine Properties Alberto Orta, Icon Premium Realty LLC Amanda Osberger, Michael Saunders & Company Paula Patten, Better Homes & Gardens Real Estate Atchley Properties Sterling Perkins, Mangrove Bay Realty LLC Frank Perricelli, Keller Williams Realty Select Reza Kay Pienaar, Century 21 All Aces Realty Carlos Manuel Pineyro, Visuna Realty LLC Talisa Marylyn Piskulic, Helen RE/MAX Realty Team

MEMBERSHIP NEWS Jeffrey Plekan, Keller Williams On The Water Vannesa Poole, Catalist Realty LLC Joseph Edwin Prokop, Prokop Realty Inc Maria Randazzo Barone, Keller Williams Island Life Re Iris Reiner, Keller Williams On The Water Michelle Renee Rentzel, Sarasota Communities Real Estate PLLC Stacey Richards, EDG Realty LLC Renate Richter, Waterside Realty LLC Lissette Riquelme, MVP Realty Associates LLC Alexis Salameh, Coldwell Banker Realty Gayle Ann Sarkisian, Keller Williams On The Water Andre Jonathan Sas, W.I.T. Realty LLC John Leonard Schafer, Coldwell Banker Realty Erik Schmakel, Keller Williams On The Water Kate Schulte, Stockton Realty Advisors LLC Donna Rose Segatto, Weichert Realtors Hallmark Pro Brent Selders, Lalande Properties Tyler Kenneth Shanahan, Premier Sothebys Intl Realty Stephanie Stone Sherman, Preferred Shore Carol J. Sidhu, Bright Realty Jordana Alexandra Slinkosky, Wolf Residential Katherine Snow, Rossi & Company Inc Alexander Soltes, Michael Saunders & Company Pamela Sonka, Bright Realty Ernesto Sotolongo, PalmerHouse Properties Brenda Souza, Keller Williams Classic Group Barbara Sroka, Keller Williams On The Water Debra Fehrenbacher Stevens, DeLuca Realty Inc Carrie N. Sullivan, Charles Rutenberg Realty Inc Angelic Tassos, Living Vogue LLC Thomas State Thomsen, Premier Sothebys Intl Realty Michael Tippy, EXP Realty LLC Laura Melissa Tom, Century 21 Beggins Enterprises Kimberly Towe, The Corcoran Connection LLC Emily Traficante, Coldwell Banker Realty Lilian Hanh K. Tran, Bright Realty Katherine Troidl, Keller Williams Classic Group Victoria Branch Turner, Michael Saunders & Co Cheryl Van Bebber, Low List Fee Realty Charles J. Vandenbosch, Keller Williams Realty Select Lisa Vanoverbake, Keller Williams On The Water Brittney Washington, HomeSmart Tiffany Amber Watson, Michael Saunders & Company Christina Weger, Coldwell Banker Realty Rebecca Wells, Keller Williams Classic Group Elaine Wetterstein, Realty One Group Skyline Perry White, Eventide Realty LLC Jennifer Wilson Wick, Keller Williams Classic Group Coreen Wilde, Keller Williams Realty Select Lisa Ellen Wiles, RE/MAX Anchor Realty Richard M. Wiles, RE/MAX Anchor Realty James Wilkinson, NextHome Excellence Billie Jo Williams, GB International Realty Gary David Wojciechowski, Wagner Realty Patricia Wrenn, RoseBay International, Inc Leah Suzanne Wright, EXP Realty LLC Cassandra Gene Yeager, Fine Properties Brian Anthony Zimmerman, Better Homes & Gardens Real Estate Atchley Properties

NEW BUSINESS PARTNERS ACOPIA HOME LOANS 7203 Curtiss Ave #2C Sarasota, Florida 34231 Representative: Pam Myers Email: pam@pammyers.com Acopia Home Loans is committed to making the process of securing a home loan as easy as possible for you. We have developed our own mobile app as a tool to simplify the home buying and lending process.

FLORIDA SEAWALL SOLUTIONS 412 E.Madison Street Ste 1206 Tampa, Florida 33602 Representative: Brandon Davidson Email: brandon@floridaseawallsolutions.com Over time seawalls succumb to the test of time, hurricanes, storms, and tidal action. Florida Seawall Solutions is your seawall repair professionals and cement leveling experts.

INVESTORS FIRST TITLE 1990 Main Street, STE 750 Sarasota, Florida 34236 Representative: Douglas Beck Email: doug@investorsfirsttitle.com Investors First Title Agency is dedicated to providing exceptional title and real estate transactions for mortgage companies.

SARASOTA DRONE GUY 4360 Meadowland Cir Sarasota, Florida 34233 Representative: Brett Koppes Email: doug@investorsfirsttitle.com We also provide photography and videography services using a top of class camera and gimbal.

STEP BY STEP PROPERTY INSPECTIONS 2441 Wood Oak Dr Sarasota, Florida 34232 Representative: Edward Stepanek Email: emstepanek@gmail.com We perform thorough inspections at reasonable prices. We can help you get to know the condition of the property you are about to buy or sell, and give you the confidence you need to make an informed decision.

TERRE INSPECTION SERVICES 5315 105th Ter E Parrish, Florida 34219 Representative: Shane Hull Email: Inspection@terrenow.com Providing quality home inspections for your real estate and insurance needs • myRASM.com | 35

2021 ANNUAL SPONSORS PLATINUM

SILVER

BRONZE Battaglia Law, PLLC Peace of Mind Home Inspections Bert Rodgers Schools

MEMBERSHIP NEWS

RASM Members Now With Richard Mark Adkins, Charles Rutenberg Realty Inc. Jorja Dan Aeilts, Keller Williams On The Water Adrian G. Alanis Arredondo, The Orange Real Estate Group Jacob Michael Allen, Preferred Shore Matthew Aquino, Preferred Shore Jessica Arens, Coldwell Banker Realty Maribel Arista, Sarasota Global Realty Alicia Jane Armstrong, Preferred Shore Melissa Helen Bailey, Preferred Shore Tammy Judith Barletto, Heckler Realty Group LLC Marc Batista, Fathom Realty FL LLC Jessica Bell, Keller Williams On The Water Therese M Berkes, Alliance Group Limited Drew David Erling Betz, XP Realty LLC Laura Bliss, Charles Rutenberg Realty Inc Ana Karlla Bredt, DWELL Real Estate James Joseph Brock, Michael Saunders & Company Crysti Lei Brown, Poe & Associates Realty, LLC Chris Browne, Coldwell Banker Sunstar Realty Kristin Barbara Bruce, EXP Realty LLC Vivian Smith Bryan, Coldwell Banker Realty Guntram Buhl, Overseas Realty, Inc. Agnieszka Bukowy, Fathom Realty FL LLC Renee Chapman, Exit King Realty Carolyn B Clark, Bright Realty Gerret Copeland Jr, Coldwell Banker Realty Joshua Damm, Top Realty Group of Florida Susan L. Dworsky PA, Gulf Shores Realty Morghan Faith Edwards, EXP Realty LLC Nicholas James Elias, EXP Realty LLC Sara Ferguson, Compass Florida, LLC James P. Frost PA, Wagner Realty Brittany Pelletz Gates, Living Vogue LLC Justin Gates, Living Vogue LLC Shawna Gauger, Coastal Key Realty LLC Oliver Giesser, Living Vogue LLC Amanda Faye Gilliland, Coldwell Banker Realty Kimberly Griffith, Florida SunCoast Real Estate Tina Marie Hannaford, HomeSmart Jennifer M. Hanson, Fine Properties Robin Diane Heywood, Charles Rutenberg Realty Inc. Raphael An Hoang, Bright Realty Meredith Holz, Coldwell Banker Realty Jason Marcel Hrnak, Anna Maria Living LLC Todd Dennis Hubbard, Hallmark Realty Ciria Infante, EXP Realty LLC Lauren Jaffe Hofing, KW Suncoast Jeffrey L Jamison, Keller Williams On The Water Jean Jannopoulo, Bright Realty Benjamin Johnston, Coldwell Banker Realty Doreen Farr Juola, Covenant Realty Dana Beth Kessous, SunnySRQ Properties Marie Ann Kinard, Beyond Realty LLC Cynthia E. Knight, RE/MAX Platinum Realty Greta M. Kurpiewski, Living Vogue LLC

Brett Lacy, EXP Realty LLC Maureen E. Legac, KW Suncoast Anne J. Long, Michael Saunders & Company Vaughn Alan Macloughlin, Fathom Realty FL LLC Rodney Allen Manney, Fathom Realty FL LLC Lori Marsh Smeralda, EXP Realty LLC Vitaliy Maslo, Luxe Realty Travis Matthews, Bright Realty Trevor McClanahan, Florida Property Brokers Realty Ginnes Eneida Vera Rivas Montes, Charles Rutenberg Realty Inc. Danielle Jean Morieko, Charles Rutenberg Realty Inc. Alejandro Nantes, Preferred Shore Evie Nguyen, DWELL Real Estate Mischa Pacini, Coldwell Banker Realty Kimberly Papalas, Coastal Luxury Partners, Inc. David Allen Parker, Charles Rutenberg Realty Inc. Melissa Perrigoue, Coldwell Banker Realty Julie Catherine Pieczonka, Fine Properties Nick Porter, RE/MAX Tropical Sands Tahj Malik Porter, Living Vogue LLC Evan McCloud Puckett, Preferred Shore Keli Lyn Pufahl, Fine Properties Maricarmen Rodriguez, Salty Mermaid Real Estate LLC Joshua Roenicke, Fine Properties Amanda Rosenberg, Sarasota Trust Realty Company Mariano Salazar, Impulse Realty International Elizabeth Marie Santiago, Machado Property Pros Sherrie Evelyn Sartore, EXP Realty LLC Matthew James Squilla, Fathom Realty FL LLC Jimmy L. Stewart, Dreams Real Estate Company Inc. Jeffrey Alan Swindell, EXP Realty LLC Carol J. Terlep, Authority Realty Inc Valerie Thompson, Brista Realty LLC Oleg B. Tkachuk, EXP Realty LLC Yuliya Tkachuk, EXP Realty LLC Mimi Tolbert, Coastal Luxury Partners, Inc. Guia Tomelden-Dorion, Coldwell Banker Realty Jennifer L. Topjun, RE/MAX Alliance Group Danette Torres, Coldwell Banker Realty Gina Marie Ursini, Brista Realty LLC Eric Van Vlack, Coldwell Banker Realty Patricia C. Van Vlack, Coldwell Banker Realty Raffaele Gennaro Villella, Keller Williams Island Life Re Brittney Washington, HomeSmart Stephen D. Weeks, Michael Saunders & Company Kimberly B. Wolf, Berkshire Hathaway HomeServices Florida Realty Margarita Yanovitsky, Sun Realty Kimberly B. Yniguez, Keller Williams Island Life Re Jamie P. Zeigler, Realty Partners LLC Deborah J. Zych, Keller Williams On The Water •

MORE SOLD.

PRSRT STD U.S. POSTAGE PAID MANASOTA, FL PERMIT NO. 451

More Inventory. More Listings. Get More Sales with RASM’s FREE Campaign Assets

FREE Advertising Banners

You may have clients sitting on the fence whether to keep their home or sell. The “Time to SELL” campaign is our solution to today’s low inventory. Get customizable advertising graphics to use on your website, social media, emails and listing presentations.

MYRASM.COM/CAMPAIGNMATERIALS

SELL SELL Reach Further.

REALTOR® Association of Sarasota and Manatee, Inc. 2320 Cattlemen Road Sarasota, FL 34232

The Time is RIGHT to

PHONE: (941) 952-3400 FAX: (941) 952-3401

www.MyRASM.com

EXPANDED REPORTS Sarasota and Manatee Counties

AUGUST 2021 Reach Further With The Market.

For more detailed reports, visit myrasm.com/statistics

Monthly Distressed Market - June 2021 Single-Family Homes Sarasota County

Closed Sales

June 2021

June 2020

Percent Change Year-over-Year

1,093

747

46.3%

$401,000

$310,000

29.4%

-87.5%

$245,750

$174,500

40.8%

-60.0%

$258,100

$170,000

51.8%

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2017

2018

Traditional

2019

Foreclosure/REO

2020

Short Sale

100% 90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

$600K

Median Sale Price

$500K

$400K

$300K

$200K

$100K

$0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

2017

2018

2019

2020

Monthly Distressed Market - June 2021 Single-Family Homes Manatee County

Closed Sales

June 2021

June 2020

Percent Change Year-over-Year

828

656

26.2%

$406,255

$327,385

24.1%

-85.7%

$263,000

$245,621

7.1%

-80.0%

$140,000

$225,000

-37.8%

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2017

2018

Traditional

2019

Foreclosure/REO

2020

Short Sale

100% 90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

$700K

Median Sale Price

$600K $500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

2017

2018

2019

2020

Monthly Distressed Market - June 2021 Townhouses and Condos Sarasota County

Closed Sales

June 2021

June 2020

Percent Change Year-over-Year

574

332

72.9%

$309,850

$249,990

23.9%

-50.0%

$129,000

$277,000

-53.4%

N/A

(No Sales)

N/A

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2017

2018

Traditional

2019

Foreclosure/REO

2020

Short Sale

100% 90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

$1200K

Median Sale Price

$1000K

$800K

$600K

$400K

$200K

$0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

2017

2018

2019

2020

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

Monthly Distressed Market - June 2021 Townhouses and Condos Manatee County

Closed Sales

June 2021

June 2020

Percent Change Year-over-Year

345

248

39.1%

$280,000

$215,230

30.1%

0.0%

$127,250

$144,000

-11.6%

N/A

(No Sales)

N/A

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2017

2018

Traditional

2019

Foreclosure/REO

2020

Short Sale

100% 90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

$1000K $900K

Median Sale Price

$800K $700K $600K

$500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J

2017

2018

2019

2020

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

ELEVATE Magazine - RASM - August 2021

Articles inside

School of Thought: If You Have a Pulse, Read This