Scan Magazine, Issue 153, April 2023

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SCAN MAGAZINE

10 TOP FASHION BRANDS

IN SWEDEN

NORWAY’S BUZZING ART SCENE

IS DENMARK LEADING THE SCANDI COCKTAIL RENAISSANCE?

LOUISE LYNGH BJERREGAARD

PROMOTING BRAND SCANDINAVIA ISSUE 153 APRIL 2023
LABEL SPOTLIGHT:

Editor’s Note

This month, I’ve been attending the 20th anniversary edition of CPH:DOX, Copenhagen International Documentary Film Festival, one of the biggest festivals of its kind in the world. I’m fascinated by the sometimes-ethically-grey crossover between straight journalism and art. Does the means – of exploiting another’s experience – ever justify the end, of potential social change? The answer, as always, is ‘sometimes’.

In this issue, we speak to Swedish documentary filmmaker Marie Lidén about her new BAFTA-nominated work Electric Malady, which inhabits this crossover-zone. It follows the story of a man with a rare electro-sensitivity condition – so rare, in fact, that it’s considered bogus by many – which also afflicted Lidén’s own mother. During the seven years of filming, despite best efforts to produce the documentary using analogue means, the equipment made Lidén’s subject sick. In our profound interview with Lidén, she reflects on the notion of sacrifice and hope in art and journalism.

Elsewhere in this issue, I’m proud to present more artistry in the form of a special theme platforming ten Swedish fashion brands

to watch, introduced by an interview with Jennie Rosén, CEO of the Swedish Fashion Council. Our profiles of Nordic designers extend to a feature interview with emerging Danish designer Louise Lyngh Bjerregaard whose Paris-based atelier has, in the past two years, been credited with reimagining the limits of knitwear.

Then, there’s a sub-cultural deep-dive in our special dispatch from the Scandinavian cocktail scene. Following the 13th annual Bartender’s Choice Awards, hosted in Copenhagen in March, we investigate whether Denmark is leading the region’s mixed drinks renaissance.

Then, check out our monthly Best Of guides for tips on the hottest holiday getaways, the Fashion Diary for seasonal Scandi style picks, and the culture calendar for a curated selection of the Nordics’ biggest arts events in April. There are more surprises underway: enjoy!

April 2023 | Issue 153 | 3 Scan Magazine | Editor’s Note
SCAN MAGAZINE

In this issue

COVER FEATURE

26 Two decades of cocktails in Copenhagen

In March, an international influx of bartenders and foodies descended on Copenhagen for the 13th edition of the Bartender’s Choice Awards –an annual industry awards event that spotlights innovation and quality in the Scandinavian drinks scene. The Danish capital is widely renowned for its gastronomic creativity, but what sets its cocktail culture apart? We headed to Copenhagen to find out.

DESIGN & CULINARY

6 Top picks: seasonal style, Nordic design books and Swedish ramen

Browse this month’s curation of seasonal style tips in the Fashion Diary, featuring garments from ATP Atelier, Fillipa K and dreamy men’s denim from Sefr. Then, in the latest edition of We Love This, discover our pick of the six best coffee-table books on Scandinavian design. Elsewhere, we slurp on the best ramen in Sweden, ride Icelandic horses and sample regional fare at a rural escape in Norway, and stock up on Finnish treats at an enterprising home-design boutique.

LIFESTYLE

20 On boozy backstories and the cutting-edge science of sitting

Our resident beer expert Malin Norman ruminates on the stories behind our favourite craft brews, while our sustainability columnist Alejandra Cerda Ojensa argues that it’s time to ditch the eco-warrior stigma and dare to talk about green-living. Then, we’re giving you quite possibly the most ergonomic piece of furniture you’ve ever seen, a hot contact for an Oslo-based events company and the scoop on where to get the best lash extensions in Helsinki.

EDITORIAL

32 Emerging designer spotlight: LOUISE LYNGH BJERREGAARD

After debuting at couture week in Paris in July 2021, the Danish designer Louise Lyngh Bjerregaard has seen an uncommonly sharp rise in popularity in just two years. Bjerregaard’s eponymous atelier is recognised for expanding the definition of knitwear, with its distinctly interdisciplinary oeuvre of garments that blur the boundary between fashion and art – but to describe LOUISE LYNGH BJERREGAARD as a knitwear label would be far off the mark. In this exclusive interview, we catch up with Bjerregaard to hear her take on the shape-shifting brand.

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SPECIAL THEMES

36 Top 10 Fashion Brands in Sweden

In Scandinavia, the fashion industry is relatively young, unconventional and agile compared with larger and more established fashion centres, and has become fertile ground for experimentation. In this special theme, introduced by an interview with Jennie Ronén, CEO of the Swedish Fashion Council, we highlight ten contemporary fashion labels to know in Sweden.

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Norway’s Buzzing Art Scene

We discover five of Norway’s forerunning art and culture institutions, exhibitions and artists, touring venues in Oslo, Sandefjord and Skien. From an an independent art, music and performance space, to a network of 11 mould-breaking art and history museums, this special theme captures all the flavours of the Norwegian culture scene.

70 Top Experiences in Finland

2023

Where are the best hotels in Finland? Can you still chase the northern lights in April? Where can you find Finland’s most important vault of European arms? The answers might surprise you, and there’s more to satisfy the curious traveller in this month’s selection of top Finnish experiences to inspire your next holiday.

CULTURE

94 New Scandi documentaries, music, exhibitions and events

Swedish filmmaker Marie Lidén describes her experience filming the unfilmable during the making of Electric Malady – her BAFTA-nominated documentary about living with electro-sensitivity. Discover new work by the Icelandic Symphony Orchestra and where to see it, the best upcoming events and exhibitions in the Scandinavian culture calendar and the best new releases in Nordic music, curated by our music columnist Karl Batterbee.

BEST OF THE MONTH 79 Restaurant 83 Hotel 86 Experience 88 Gallery Experience 90 Artist
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Fashion Diary

Flowers are spring’s favorite trend, whether you prefer them growing in your garden or delicately printed on your spring wardrobe.

Flower Denim by Sefr

We love light washed jeans for the brighter months. The flower applique on the pockets of Swedish Sefr’s straightcut jeans offers a touch of spring. Straight Cut Flower Denim, €300 www.sefr-online.com

Shawl by Marimekko

The Astrilli bandana in organic cotton in Finnish Marimekko’s iconic Unikko pattern contributes an excellent touch of colour and playfulness to any outfit.

Astrilli Unikko Bandana, €38 www.marimekko.com

Mules by Vinnys

Soft suede mules are for slouching around daft as a daisy. Wear these from Danish Vinny’s with colourful socks on cosy city strolls.

Strapped Mule, €325 www.vinnysthevibe.com

Quilted jacket by Filippa K

A quilted waffle jacket is a great way to stay comfy in changeable temperatures and moody spring weather. The Filippa K jacket can be reversed, for when the April showers hit and the hazel colour complements light denim wonderfully.

Quilted Jacket in Hazel, €480 www.filippa-k.com

Scan Magazine | Design | Fashion Diary
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Spring might not quite have sprung yet as you’re flicking through these pages, so a flower crown of wildflowers in your hair could be a bit premature. Let this flower-printed Nadia hairbrace from Beck Söndergaard brighten up your hair in the meantime.

Nadia Hairbrace, €18 www.becksondergaard.com

Stock up on the season’s first local produce and a fresh bunch of flowers, and put them in the quilted flower-print tote from Norwegian byTimo. The tote is made from an OEKO-TEX certified Linen Cotton blend and comes in various flower patterns.

Small Flowerprint Tote, €140 www.bytimo.com

Shirt and scarf by Skall Studio

Airy attire, tiny flowers, and soft hues complements the joyous feel of spring, and the Garden print styles from Danish Skall Studio beautifully embody these elements. Knot the little scarf around your neck or in your hair. Pair with the Grace tee, or go full-on flower field with the matching skirt. Garden Scarf, €55 Grace Tee, €135 www.skallstudio.com

Loafers by ATP Atelier

We love strolling spring-cleaned pavements, preferably while wearing soft leather loafers – like this milky white style from Swedish ATP Atelier. They come in mimosa yellow too, if you prefer some sunshine on your feet.

Airola Limestone Nappa Loafers, €420 www.atpatelier.com

Hairbrace by Beck Söndergaard Tote bag by By Timo
Scan Magazine | Design | Fashion Diary

We Love This: Nordic design bibles

Read these coffee-table books for a crash course in the Nordic region’s world-famous design logic. Spanning architecture, interiors and product design, the contents of these six tomes are guaranteed to spark the imagination and inspire your next project.

New Nordic Houses

Divided into four chapters – rural cabins, coastal retreats, town houses and country homes – this survey of over 40 of Scandinavia’s finest and most innovative houses features work by a broad spectrum of leading architects, such as Jon Danielsen Aarhus, Tham & Videgård, Snorre Stinessen, Reiulf Ramstad and Todd Saunders. Structured by terrain to reveal the full diversity of the landscape and its architectural challenges, the book is full of fresh thinking about living spaces that are at once universal and distinctively Nordic.

Nordic Light: Modern Scandinavian Architecture

The quality of light in the higher latitudes has given rise to some of the most important and influential architecture of the modern period. In the Scandinavian countries, the ethereal nature of light combined with natural resources and highly refined building techniques has provided the context for architectural acts of genius. This book celebrates established icons, newly discovered gems and contemporary masterworks that represent the highest expression of Scandinavian design and response to the environment. 50 projects are featured in detail, ordered according to the way in which different light conditions have imparted qualities to the buildings.

The Monocle Book of the Nordics

The Nordic region has long fostered a distinct set of values that have helped its nations excel in quiet diplomacy, thoughtful design and reasoned debate. Looking beyond the frozen expanses, thick forests and towering mountains, The Monocle Book of the Nordics uncovers the folks, firms and stories that help the region rank highly in everything from art and architecture to eating and living well.

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The Interior Design Handbook: Furnish, Decorate, and Style Your Space

This is a comprehensive bible of interior design, from a home-styling guru who has coached an entire Scandinavian generation in the art of creating a harmonious home. Frida Ramstedt believes in thinking about how we decorate, rather than focusing on what we decorate with. The Interior Design Handbook teaches you general rules of thumb – such as how to apply the golden ratio and the golden spiral, the proper size for a coffee table in relation to your sofa, the optimal height to hang lighting fixtures, and the best ways to use a mood board – complete with helpful illustrations.

Beata Heuman: Every Room Should Sing

Swedish-born, London-based interior designer Beata Heuman founded her eponymous studio in 2013 after working for Nicky Haslam for nine years. In a short amount of time her lively interiors and custom furnishings have made her one of today’s most in-demand creatives. Heuman’s rooms, colourful spaces enlivened by exuberant elements and poetic inspirations, capture her signature quirkiness and Scandinavian attention to detail while staying rooted in practicality. This beautifully crafted volume presents Heuman’s innovative approach in book form for the very first time.

New Nordic Design

This stylish publication celebrates the impact of contemporary Nordic style, featuring 50 notable interior and product designers from Sweden, Norway, Denmark, Iceland and Finland. Whether they are well established or up and coming, the designers all share a passionate commitment to an elegant design style with widespread international appeal. New Nordic Design presents a mood-board of names and looks that will inspire you to achieve your Scandinavian design goals.

April 2023 | Issue 153 | 9 Scan Magazine | Design | We Love This

Kure Store: chic, sustainable Finnish design

Finland is renowned for its design. Clothing, furniture, home accessories: all are loved for their colourful, original patterns, quality materials and contemporary Nordic simplicity. In 2016, a group of students studying entrepreneurship at Oulu’s University of Applied Sciences decided to open their own shop in central Oulu to showcase Finnish clothing, jewellery and homewares. Kure, or ‘cure’ in English, opened its doors to the public in 2017 and has never looked back.

Today, Kure’s collection comprises products from over 90 Finnish brands. A few are established names, but many are lesser-known small or niche designers. Kure also manages a popular online store for those who are unable to visit their shop in Oulu.

Along with Emma Pakanen and Jenni Santaniemi, Hannu Laukkanen is one of the owners of Kure Store. He explains that Kure’s main objective is to platform the talent of Finnish designers, whether that’s in person or online. “We love the in-person boutique experience in Kure, but we love to reach customers further afield as well,” Laukkanen says. “Shar-

ing the joy Finnish design brings to the world is our main goal!”

Another of Kure’s goals is to promote a sustainable slow-fashion model. “Our Finnish brands are a counterattack against unethical fast fashion,” Laukkanen says. All Kure’s products are designed in Finland, many by small local businesses, and almost all of the jewellery is handmade in Finland.

“Sustainable business is the only course for us. We sell sustainable products that should last for years. We cooperate with small local businesses instead of big corporations. Sustainability is at the heart of

every decision and is a way of life for us personally,” he adds.

Kure also looks for products that take design inspiration from and celebrate Finland. “Many of our designers find Finland’s beautiful and pure nature a huge source of creative inspiration,” says Laukkanen. “For example, we have a beautiful line of jewellery made from traditional Finnish birchwood. Another brand, Nouki, is designed and made entirely in Finland from organic materials and is a customer favourite. Their designs are timeless and classic.”

In the future, Kure will continue to promote Finnish designers, especially those who are up-and-coming and who might struggle to find new customers. “We think that Finnish design is for everyone,” says Laukkanen. “We hope that design-lovers from all over the world will discover us!”

www.kurestore.fi

Instagram: @kurestore.fi

Facebook: kurestore.fi

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Scan Magazine | Design Profile | Kure
The Colourful Kure Store In Oulu, Finland. The Owners of Kure. Marimekko at Kure Store.

Precision crafted strength equipment since 1957

Complete training in a compact space for the ultimate experience in your home or workplace gym.

THE BAR
RAISE

Pioneers of a more productive ergonomics culture

The Finnish company Salli, the leading developer in sitting health, is on a mission to bring a dramatic shift to the world of work ergonomics with their revolutionary Salli Sitting Health Concept (SSHC) products and know-how.

“Back and joint problems (MSD) are now the most common cause of sick leaves. Backache can limit and even totally prevent the ability to work. A sedentary lifestyle that involves ‘normal’ sitting with poor posture is the main root cause of backache, which can lead to many problems,” says Veli-Jussi ‘Vessi’ Jalkanen, CEO and designer of Salli.

The story of Salli started 30 years ago Back then, Jalkanen suffered from backaches himself. Being a competition

rider for 20 years, he found the solution to his pain in saddle-sitting ergonomics, and went on to build his company on this core concept. Today, Salli is the leading developer, producer and consultant in sitting ergonomics in some 80 countries. The Salli Sitting Health Concept (SSHC) sets a standard for optimum furniture and its correct use, sitting-friendly clothing and motion activation of the body and, if followed well, can have a fundamental impact on health, comfort and productivity.

SSHC is backed by science

Salli’s deep understanding of the sitting process is directly informed by the science of anatomy and physiology, and its products are the application of these findings. Salli’s definition of ‘ergonomic’ is: “maximising the macro and micro-circulation (lymph and blood system) in every tissue while working”. This can be attained only with very unconventional and specialised furniture and habits.

The driving force behind Salli is a genuine passion to create meaningful and lasting improvements on people’s lives. “We have extensive knowledge and experience in the field of ergonomics, sitting physiology and anatomy. We can improve the lives of millions, starting from childhood, and in

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hundreds of professions,” says Jalkanen. “Well over 50 per cent of teenagers already have serious permanent changes in the MS (muscle-skeleton) system, which are all avoidable.”

A multitude of health benefits

Salli promises improved posture, circulation, productivity and overall health. “We can help anyone who sits. Mostly we can help those who are doing demanding sedentary work, or who already have SD (Sitting Disorders),” says Jalkanen.

“We develop products where the user’s overall health and metabolism is a priority. On top of that, we can offer our customers individual consultations on sitting health problems because we have deep knowledge of the body’s metabolic system. We are truly pioneers, because of this,” Jalkanen says. “Many ailments are preventable and even curable by optimising sitting and working habits. With them, we can also improve our personal health, comfort and productivity.”

How do the people of Salli work?

At Salli, people live as they teach. All have optimum work ergonomics and backaches are unheard of. The company has an exceptional preventive health programme, which results in a low rate of sick-leave. Indeed, employee welfare is a core value, and Jalkanen himself is also a high-level preventive health expert. Salli’s staff are incredibly proud of their

concept and every product is carefully crafted with the user in mind.

What’s the purpose of the gap in the seat?

Salli’s divided seat improves genital and internal pelvic health and posture. The gap prevents pressure on the pelvic floor, genitals and soft tissues inside the pelvic bowl – an area which is commonly affected by ill health.

For men, the gap prevents pressure on the root of the penis and decreases the likelihood of erectile problems by allowing the crucial pudendal nerve to function well. Meanwhile, increased airflow maintains

an optimal temperature, which can have a positive impact on sperm count and testosterone levels. In women, Salli can defend against genital inflammation.

New products on the horizon

Based on Salli’s superior know-how, there are several new concepts in the pipeline, like the revolutionary new pillow, Driver, for car and future bicycle seats. Another upcoming product is the Salli Paddler catamaran canoe, equipped with an ergonomic Salli saddle seat for perfect paddling posture and mobility. “It is for one to three paddlers and there is no fear of tipping over. It is ideal for children and fitness, touring or leisure-paddlers, as well as fishermen and hunters with a dog.”

Why suffer the avoidable?

Salli is passionate about promoting a new ergonomic culture and increasing our understanding of how sitting impacts overall health through lymphatic flow and circulation. “The way we sit has a huge impact on our health. A sedentary lifestyle and SD (Sitting Disorders) are lurking main or partial causes of many modern illnesses, tiredness, and the degeneration of tissues. Why should we suffer from them if we can avoid them?” says Jalkanen.

Detailed sitting health articles: www.salli.com

Instagram: @sallisaddlechair

Facebook: Salli.Satulatuoli

Scan Magazine | Design Profile | Salli Systems

Sinners love ramen

Ever since four food-loving friends came together to launch SIN Ramen, Stockholm’s Asian-inspired food scene has been looking perky. Not your ordinary in-and-out noodle joint, SIN Ramen is the opposite of quick and easy, encouraging guests to sit down, relax and ultimately – to slurp.

All with Asian backgrounds and a diverse range of experience under their belts, from concept-creating to launching other restaurants, the four founders felt inspired to start a new venture together, so why not ramen?

“We’re all massive foodies, and when this underground site came up, we felt that it lent itself well to a subway-style restaurant where people could escape everyday life and just indulge,” explains co-founder Lei Ye.

Speaking of indulgence, the concept behind SIN Ramen plays with the idea of the

seven deadly sins. Ye wanted something that was Japanese but easy to remember, as well as sensual. “We wanted the restaurant to feel mainstream and welcoming, yet luxurious and with a twist – and SIN Ramen just worked,” says Ye.

Starting from scratch

At SIN Ramen, everything is made by hand. Various styles of noodles, for instance, are made daily by the on-site noodle master (yes, that is a real title). Depending on the type of ramen, some noodles are cooked fresh while others need to mature in the fridge for a few days ahead of cooking.

“Before things got going, we even travelled to learn about ramen and its history. We experimented a lot with using different bowls and ingredients to explore how to make the tastiest ramen,” says Ye.

The broth is also made from scratch daily, as well as the ramen toppings, all to ensure the best flavour experience in every spoonful. Ingredients are sourced from Sweden where possible, and paired with specialty Japanese ingredients that add that extra oomph to each bowl of ramen.

Brilliant baos

Apart from ramen, SIN Ramen’s menu also features a range of Asian-inspired side dishes such as fluffy bao buns (baked by the bao master, of course) and juicy Korean fried chicken. “We also offer freshly made dumplings, which is something me and the other guys all grew up eating, so it feels very genuine,” explains Ye.

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Escape the everyday lull with a visit to SIN Ramen.

Additionally, there are plenty of great vegan and gluten-free options to try. “Our plant-based ramen is seriously good. I remember when we tested it out on a group of friends and they just couldn’t believe it was vegan,” Ye concludes.

Time for sake

Great food aside, SIN Ramen also has a drinks menu worth shouting about. The bar is staffed with knowledgeable and skilled bartenders who love to rustle up new and exciting cocktails. “Sake is sort of our signature here and we’re a great place to try sake-based cocktails, especially for those who haven’t had much of it before,” reveals Ye. “Our bartenders are playful and experiment a lot, both with equipment and ingredients, so there’s always something fun and fresh to try.”

Setting the scene

When you first arrive at SIN Ramen, you’re greeted by a friendly member of staff before you’re seated at a table, or a sofa if you’d prefer. The kitchen is open so that you can watch the magic unfold, and you are surrounded by other guests in an intimate setting with a great buzz. You’ll hear some loungey house music through the speakers and, before you know it, you’ll have a glass of sake in your hand. “It’s tradition to pour sake from a cup and to always pour a bit too much. It’s an act of generosity,” explains Ye.

Next, you’ll choose from an indulgent menu of ramen, sides, the lot. And if there’s space, you can try something sweet from the dessert menu which is offered in partnership with a local Japanese bakery. Perhaps some decadent cheesecake or creamy mousse?

A noodle revolution

With ambitions to expand SIN Ramen eventually, the friends behind the restaurant also have a few other ideas simmering in the background. One is to open a noodle factory. “We want to improve the quality of noodles overall,

using different types of grains from various parts of the country to show how much variety you can achieve, and then sell it to both restaurants and stores,” says Ye. “We’re simply looking to revolutionise the Asian food market in Sweden, that’s all.”

So, the next time you’re in Stockholm, bring your date, mates or other sinners and pop into SIN Ramen for a good time. You won’t regret it.

www.sinramen.se

Instagram: @sin.ramen.lounge

April 2023 | Issue 153 | 15 Scan Magazine | Culinary Profile | SIN Ramen

Big adventures in nature from a small family farm

In the very heart of Norway, right at the junction between majestic mountains and the mesmerising Geirangerfjorden, is a small family-run farm that is setting a new standard for rural tourism in Norway. If you’re looking for somewhere to really embrace Norwegian nature, Fjelleventyret is the place for you.

Photos: Fjelleventyret
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Magne Håvard Forberg is an experienced guide and mountaineer.

“We’re located right between Jotunheimen, Reinheimen and Breheimen national parks, so this area really is great for anyone who wants to immerse themselves in nature,” says Hanne Forberg, who runs Fjelleventyret with her husband, Magne Håvard Forberg. Magne is a very experienced mountaineer – just the sort of person you would like to accompany you on long journeys into Norwegian mountains.

Horseback riding and more

The couple has been running horseriding activities at Fjelleventyret for six years, together with their partners the Langaker family from Oslo, and has on hand 22 Icelandic horses and four professional riders. Guests can enjoy long horseback-riding excursions with lunch by the bonfire. “When riding a horse into Lundadalen, surrounded by the enchanting Hestbreapiggene mountain range, you feel small. It is really beautiful,” Forberg says.

Apart from horseback adventures, both rafting and canyoning are available, as are guided tours to the nearby mountain peaks for those that are looking for a serious challenge. “We are close to a number

of 2,000-metre peaks as well as to Galdhøypiggen, Norway’s highest mountain,” Forberg explains.

In the winter, skiing and Alpine ski touring – whereby you walk up and ski down –are popular choices. But whichever activity you choose, you are bound to be awestruck by the incredible scenery.

“One of the nearby rivers comes directly from Breheimen national park. The water is profoundly turquoise and for many visitors, it is the first time they’ve seen a river of that colour. Many are taken aback when they see it,” Forberg says with a smile.

While you are there, be sure to visit the famous Lom Stave church, ten minutes away from the farm, and pencil in a trip to Geirangerfjorden – perhaps the most beautiful of all Norwegian fjords – located only one hour to the west.

The home of the mountain reindeer

In the autumn, hunters can also partake in a special hunt for a unique animal. The wild reindeer is an ancient reindeer species found only in this area of Norway. Hunting is permitted under a quota scheme administered by the Norwegian government, and hunters from all over the world come to the Skjåk-area to partici-

April 2023 | Issue 153 | 17 Scan Magazine | Culinary Profile | Fjelleventyret
Spiseriet boasts local food, thoroughly homemade. Homemade charcuterie is one of the delicacies offered at Spiseriet. One of Fjelleventyret’s 22 Icelandic horses.

pate in the unique event. “We’ve even had royal guests here,” Forberg says.

Both for hunters and people that are simply keen to be in nature, the little farm is a perfect hub. Up to 30 guests can sleep in rooms finely-decorated in traditional Norwegian style, relax in the sauna or on the large terrace, and enjoy homemade food at the restaurant, Spiseriet.

Top-quality, regional food Spiseriet is Mrs. Forberg’s responsibility. She is a chef with ample experience in both Michelin-starred restaurants in Norway and abroad. “I’ve worked in Tuscany, close to Montepulciano, and was struck by how proud of and focused on regional food Italians are. When we opened the restaurant here, I wanted to do the same. Everything we serve is

100 per cent local and homemade,” she stresses.

Forberg lists homemade charcuterie such as sausages made of deer and wild sheep, as well as juniper-smoked salmon, as some of their special treats. She also notes that portions are generous as “people that have been out in the mountains all day are usually hungry!”

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The family room at Fjelleventyre. Excellent wines accompany the food at Spiseriet. The rooms at Fjelleventyret are beautifully decorated in traditional style.

When it comes to drinks, as well as locally-brewed beer, Spiseriet boasts a thorough wine selection with something to suit every palate – and wallet.

Family-friendly

Meanwhile, the dishes are also suitable for children. “Food options when travelling with children in Norway used to be limited to hot dogs and burgers. We don’t want that. We want the children to be able to taste the homemade food. If needed we give them smaller portions,” Forberg explains.

Fjelleventyret is well adapted to children, who will enjoy the outdoor activities every little bit as much as the adults. “It is wonderful to see parents coming back with their children after a day of excursions and activities. The children enjoy themselves and the parents are happy,” Forberg says enthusiastically, adding that their guests range from families to groups of friends and work colleagues.

Rural tourism – a touch of serenity?

“Rural tourism has become increasingly popular in Norway. Those who live in

cities, especially, crave a more personal touch than that of large urban hotels. They need to be seen. In a small place like this, things are more down to earth. We’re a family business – even our youngest daughter Julie does her part as a horse-trainer in the winter. We are happy to have a coffee with our guests, maybe give them tips on where to hike the next day or set them up with the neighbours for rafting or canyoning. The attention we give to each individual guest really sets us apart,” Forberg says.

Getting to Skjåk is easiest by car. Fjelleventyret is five hours’ drive from Oslo and four from Trondheim. The nearest train station is Otta, about one hour’s drive from the farm. That might seem long if you are used to short transfers, but the joy of indulging in pristine nature and the peace and serenity that awaits at this unique spot is worth the journey.

www.fjelleventyret.no

Instagram: @fjelleventyret

Facebook: fjelleventyret

Scan Magazine | Culinary Profile | Fjelleventyret
Hanne Forberg, co-owner of Fjelleventyret. Icelandic horses are well adapted to excursions in Norwegian mountains. Meadow coffee. Photo: Anne-Irene Heller Live event artist Lucy McLoughlin. Photo: Roza Pixel It’s all in the details. Photo: Stall Anvik

Make it hassle-free with Korridor Event

Based in Oslo in Norway, Korridor is an event-organising agency offering the full package, from start to finish. Whether it’s a simple dinner or an extravagant gala, Korridor aims to both please and impress with creativity, quality and sustainability in mind.

At the age of seven, Tone Bjørtuft Aursnes hosted her first event. Despite not even having all her teeth yet, the little girl rearranged the furniture and produced baked goods and juice for the 12 guests she had invited to her childhood bedroom. Years later, Tone is the founder, manager and senior project leader at Korridor.

Tone started Korridor Event in 2012 after selling her first event planning agency, which she established at 27, still fresh out of university. “I’ve spent large parts of my life in event planning, and I honestly couldn’t imagine it any other way,” she says. “It’s a part of my DNA, probably because I get a kick out of making others happy.” Today, Korridor provides high-quality event planning services to a large range of clients, from small independent businesses to large international brands.

Effortlessly fun!

Brainstorming, planning, decorating, producing... though planning and hosting an event can be a lot of fun, it undoubtedly includes a few headache-inducing steps.

“If our clients are stressed, run around like headless chickens trying to fix everything, or worry about whether their event plans will go ahead seamlessly, we haven’t done our job. A client should never feel anxious about a forthcoming event, and they never do. Feeling relaxed and secure about our delivery is a large part of our service. We´ve got everything covered, from start to finish,” says Tone.

Even after making all the necessary arrangements, Korridor’s producers are on

hand at each event to keep everything in check and to see the event through. That way, clients can enjoy their events without having to worry about anything, and will find the whole process effortless and fun.

Quality, passion and sustainability

Tone describes quality as Korridor’s biggest area of focus and priority. Their goal is not simply to deliver according to the agreement, but to impress their clients. “With our events, there’s not a single second left to chance. We plan everything from start to finish, always aiming to deliver a little extra,” she says.

The staff at Korridor like to create and host events that impress, inspire and bring people together. But despite their grand aspirations, their focus never strays from their main goal. “We’ve never had a goal to become Norway’s largest event firm, or the agency with the craziest ideas. We just want to be a reliable

partner who always delivers on what we promise, and more.”

Every project at Korridor is a brand new one, with its own style and identity. Therefore, it’s important that those working on the projects are passionate about what they do. “The staff at Korridor are very passionate about and invested in their projects, which definitely improves the quality. Because we want the best potential outcome, we create safe, communicative spaces for everyone involved in the process, from the client to the supplier and staff.”

Events, no matter the size, can result in a lot of waste. Throughout her career, Tone has prioritised sustainability, focusing on reusing and recycling, as well as working with sustainable suppliers with the same values.

“As an events business, being sustainable involves using reusable or recycled, long-lasting equipment and high-quality materials, as well as travelling and transporting with electric vehicles and working with sustainable collaborators,” she says. “For example, our print supplier makes sure to climate-com-

April 2023 | Issue 153 | 21
Scan Magazine | Lifestyle and Wellness | Korridor
Tone Bjørtuft Aursnes. Photo: Karina Lange

pensate every order, and contributes to tree-planting in the west of Norway. We love supporting other businesses that care about the environment.”

Another issue in the industry is food waste. It can be difficult to calculate the amount of food that needs to be prepared, especially for open events with an unpredictable number of attendants. “Fortunately, years of experience has given us good insight into the no-show percentages of different events, and we work with that when we order food,” she says. “As often as possible, we also donate any leftovers

to institutions that are willing to receive it and who have systems in place for it.”

Tone explains that Korridor are always doing their best to reduce their carbon footprint. She stresses that sustainability has always been and continues to be a priority, and they continuously work towards being better as a sustainable business.

The art of entertaining Tone’s affinity and passion for hosting and organising is not limited to corporate or business-to-business events. During the pandemic, she had extra time on her

hands for the first time in two decades, which sparked a brand-new idea.

“The concept You’re invited/The art of entertaining teaches private individuals about the art of entertaining. I share my knowledge and give tips and tricks that hopefully make hosting a little less stressful,” she explains.

Not everyone considers themself a naturally gracious host. Some prefer to leave those tasks to others. For those who wish to host, but do not know exactly where to start, Tone’s new platform might be the solution. “This is for everyone, from people who would like to start hosting more from the comfort of their own homes, to those who might have had the Christmas duties thrust upon them.” Her schedule might be busy, but Tone is dedicated to teaching others about her passion, proving that anyone can create their own dream event.

www.korridor.no

Instagram: @korridorevent

Facebook: Korridor Event

www.duerinvitert.com

Instagram: @duerinvitert

Facebook: Du er invitert

22 | Issue 153 | April 2023 Scan Magazine | Lifestyle and Wellness | Korridor
Dagny, performing. Photo: Roza Pixel Set table close-up. Photo: Tone Aursnes Live event artist Lucy McLoughlin. Only the finest tableware. Photo: Tone Aursnes

the capital of Sweden

When you walk through the doors of Hôtel Reisen — you don’t travel back in time, you merely stroll into the memoirs of an eclectic, flamboyant past. The hotel is set directly on Stockholm’s scenic waterfront and uses the historic Old Town as its picturesque and telling backdrop. building’s foundation dates back to 1619 — a time when Gustavus Adolphus the Great was the King of Sweden and the world had just invented telescopes and steam turbines.

OF THE UNBOUND COLLECTION
us
PART
BY HYATT www.hotelreisenstockholm.com Come stay with
in Stockholm,
PARTOFTHEUNBOUNDCOLLECTIONBYHYATT www.hotelreisenstockholm.com

High-quality professional beauty services in Espoo

With its top-notch service and central location in the Capital Region, Fairytale Beauty offers everything you could ask for from a well-equipped beauty salon: lash extensions, lash lifts, eyebrow lifts and microblading, sugar waxing, as well as plasma-pen treatments for wrinkles and fine lines. The salon has a five-star reputation with countless satisfied clients and is a must-visit in Espoo for beauty treatments of the highest quality.

After extensive training in the beauty industry and nine years of running her own business, Fairytale Beauty founder Satu Tiainen has established herself as a one-woman powerhouse in a highly competitive industry. Her most popular services by far are her eyelash extensions, lash lifts and eyebrow microblading, which she calls “cheap, non-surgical facelifts”.

Lash and eyebrow treatments like eyelash extensions, lash lifts and microblading have all become hugely popular beauty treatments and, as demand has increased, so has the supply. It seems new lash-bars and salons are popping up on every corner, but quality service isn’t always guaranteed.

Fairytale Beauty stands out from the crowd with its use of carefully selected,

high-quality products and a wide range of possible lash styles from natural-looking to all-out glamorous, that are always tailored to individual face and eye shapes. It is also one of only a few beauty salons in the capital region to have been awarded the Lashlovers Certificate – proof of comprehensive training in eyelash extensions and a guarantee of expertise.

In addition to great results, Fairytale Beauty provides a high-level of customer service. “A visit here is a small escape from the hustle and bustle of everyday life. Guests can vent, gossip or just be quiet and doze off to the meditative music playing in the room. It’s an easily attainable everyday luxury,” Tiainen explains.

As she spends most of her free time in the intense world of fitness competitions

and gyms, Tiainen wanted to make the Fairytale Beauty space as zen as possible: “I’ve had lots of customers say that the feng shui in here is great. According to my smart watch, my resting pulse here is lower than when I am sleeping, which says a lot about the relaxing atmosphere.”

As Fairytale Beauty continues to bloom, Tiainen is looking to the future, with plans to open a second location in the beloved Costa del Sol region in the south of Spain in 2025.

www.fairytalebeauty.fi

Instagram: @fairytale_espoo

Facebook: fairytaletapiola

24 | Issue 153 | April 2023 Scan Magazine | Lifestyle and Wellness | Fairytale Beauty

Behind every beer is a story

The first brewery I visited was Brooklyn Brewery in New York. This was many years ago, in 2006 I think, and my fascination for craft beer had just begun. During the free tour, offered every hour on Saturdays, I heard about the brewing process and was in awe of the massive vessels and the feeling of being let in on a secret.

I learned that the guy who designed the brewery’s logo was in fact the designer of the iconic ‘I Love NY’ logo, Milton Glaser. For a stake in the company, Milton created the swooping B logo and the slogan ‘We Serve Brooklyn’, insisting that the brewery stake a claim to the undervalued area as nobody else had. Every time I see a beer from Brooklyn Brewery, I think of this story.

After the tour, everybody settled into the taproom where the brewery served beers fresh from the tap. As more tours finished,

the taproom filled up with happy people at the communal tables, chatting about the tour and getting to know each other over a beer – it was such a great time! This was my first experience of the craft beer community, and even though the brewery is much bigger nowadays, this memory will stay with me.

Visiting big breweries can sometimes feel like going to a museum, with well-designed tours and a shop with souvenirs. Smaller breweries, on the other hand, are often more personal, and might offer the opportunity to chat with the brewer, to hear how they got started and stories like the one about Milton, and to taste whatever beers they have on tap that day.

What I’m trying to say is that when you drink a beer, remember that every brewery has a story. If you listen to it, that beer and brewery might stay with you forever.

Who can you influence?

Do you feel you have the ability to influence others? Most of us are not powerful politicians, digital influencers, or have any kind of fan-base, and I would guess most of us believe that few others care about the choices we make in our everyday lives; but it seems this is untrue.

I was reading the list of ‘10 things to do for the climate’ by the Swedish Society for Nature Conservation and, surprisingly, they listed ‘talk to friends about the climate’ in first place. In second place, they encourage us to ‘inspire others’.

Being Scandinavian, I, just like the majority, have a very low tolerance for bragging. We don’t like telling people what they should do or how they should live their lives. But I’m going to challenge myself,

and now you are a part of this too. I want to know: are you willing to tell your friends about the choices you make for the climate?

I will go first: I don’t eat meat, fish, egg or dairy because I know these industries harm our planet immensely. I don’t buy fast fashion because of its negative footprint on the environment and its exploitation of people living in poverty. I don’t fly for pleasure and I buy most things second-hand.

And you know what? I believe more people should make the same decisions. Phew. There, I said it. Now, you go. What decisions have you made in order to reduce your footprint, and who are you willing to tell about it?

Sustainability columnist Alejandra

Cerda Ojensa is a Swedish sustainability blogger based in Copenhagen. She loves sustainable fashion, plant-based food, natural wines and music.

Instagram: alejandracerda.co

April 2023 | Issue 153 | 25
Malin Norman is a Certified Cicerone®, a certified beer sommelier, an international beer judge and a member of the British Guild of Beer Writers.
Scan Magazine | Lifestyle and Wellness | Columns
‘Mashrooms’ by Bird. Mushrooms are infused in dry vermouth for two days at room temperature before being filtered and mixed with additional ingredients. Photo: Bird

TWO DECADES OF COCKTAILS

IN COPENHAGEN

In March, an international influx of bartenders and foodies descended on Copenhagen for the 13th edition of the Bartender’s Choice Awards – an annual industry awards event that spotlights innovation and quality in the Scandinavian drinks scene. The Danish capital is widely renowned for its gastronomic creativity, but what sets its cocktail culture apart? We headed to Copenhagen to find out.

as the Old Fashioned and Martini, Ruby challenged and radically changed the Danish notion of a cocktail bar.

Copenhagen might be Scandinavia’s best-kept secret when it comes to cocktails. Flourishing entrepreneurship, lenient alcohol laws and a growing food industry have fostered a contemporary cocktail scene here that outstrips those of neighbouring Scandinavian countries. The wheels were set in motion in 2002 –the year the Copenhagen metro ran for the first time, when TV chef Claus Meyer approached a young Rene Redzepi about an idea for a new restaurant, and when the now-renowned K-Bar, followed by Gilt, opened as Denmark’s first modern cocktail bars.

“Back then, we drank mojitos and Strawberry Daiquiris and everything was really fruity,” explains Peter Altenburg, 48, who owned and operated Gilt

from 2003 until its closure in 2020. Today he is the proprietor of Bird, a vinyl-spinning cocktail bar in the stylish and leafy neighbourhood of Frederiksberg.

“We were selling the idea of a cocktail bar to the Danish crowd instead of exploring what it can really become,” he says. In those days, the spirit selection, cocktail knowledge and creativity was limited, and service was, according to Altenburg, “something we knew nothing about”. “Bars didn’t have social media or even a website, so inspiration was hard to come by unless you travelled,” he recalls.

Then, in 2007, Ruby was opened by a team of international bartenders. With its classy interior, attention to service and focus on prohibition classics such

Afterwards, the Copenhagen cocktail scene went from “utterly hopeless” to “more professional”, says Altenburg. “Bartending became serious and reading books about cocktails became a fundamental part of operating a bar,” he explains.

The New Nordic cocktail

As the New Nordic movement grew, its influence spilled over into the growing cocktail scene. When a group of international food writers visited the city for the annual Copenhagen Cooking event in 2009, Gilt was included in the tour, and Altenburg was suddenly tasked with mixing a cocktail that would live up to the expectations of the Noma-dining aficionados.

According to Altenburg, conventional cocktail-making is two-dimensional and aimed at balancing sweet and sour flavours with alcohol. With the New Nordic

April 2023 | Issue 153 | 27
Text & photos: Miriam Gradel
Scan Magazine | Cover Feature | Cocktails in Copenhagen

approach, lime and lemon were out of the question. “The dogma was to only use local ingredients,” he explains. “We had to consider how to incorporate local

herbs, flowers and fruits. This changed our approach, and we began focusing on the subtleness of flavours and how to layer them in a drink.”

The cocktail Altenburg mixed at Gilt was a success, and in 2012, he was invited to Manhattan Cocktail Classic to present The New Nordic Cocktail. “It was a matter of not using any citrus, a mantra that I abide by to this day,” says Altenburg. “There is no sense in using local ingredients and then sourcing citrus from elsewhere in the world. Sourness is achievable without citrus – though different ingredients will present a different expression.” The minimalism of the New Nordic cocktail proved fruitful. The switchup of ingredients, however, never quite became an industry standard in Denmark. As Altenburg puts it: “once you’ve had the real thing, it’s pretty hard to sell the idea of a Margarita made with seabuckthorn.”

The sourdough starter of cocktails

The New Nordic cocktail may have been shortlived, but it laid the foundation for the next generation of bars. “What Noma was to the food scene, Ruby was to the

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Scan Magazine | Cover Feature | Cocktails in Copenhagen
What started as a five-year project turned into a ten-year anniversary in 2023. Kasper Riewe-Høgh (pictured) also produces non-alcoholic canned beverages, leaving most of the cocktail innovation these days to his team. Most concoctions at Duck and Cover are homemade to best preserve seasonal flavours and ensure consistency in a sustainable manner. The collection of jiggers both ensures accuracy and brings novelty to the bar interior. Most of Duck and Cover’s interior consists of Danish design items from the 1960s and mimics the home of owner Kasper Riewe-Høgh’s grandparents in West Jutland. Visiting DJs are free to use the on-site collection of vinyl, or bring their own.

cocktail industry,” says Kasper RieweHøgh, 39, owner of the Vesterbro-based bar Duck and Cover. As a former Ruby bartender, Riewe-Høgh is part of a generation of industry professionals who sought to make cocktails more inclusive and approachable.

While at Ruby, Riewe-Høgh understood that “the focus of the industry had shifted”: guests had been sidelined, cocktails

signalled exclusivity, and the bartender had become the centerpiece. Unanimous opposition to this trend amongst a group of bartenders culminated in a wave of new independent bars focused on quality ingredients and down-to-earth service –most of which are still open today.

“The way bars have developed in Denmark has almost been handheld,” explains Altenburg. “The best bars have

all come from a small bag of money, enthusiasm and individual dedication.” In addition, a thriving local spirits market leaves bars free to curate their selection, contemplate menus and work with alternative dynamics for service and selection.

By comparison, bars in Stockholm and Oslo are often backed by corporate investments and limited by licensing rules that leave little space for out-of-the-box thinking. But despite the creative freedom they enjoy, Danish bars remain invisible in global rankings. “We have plenty of quality bars that can compete internationally, but the ambition to do so has been missing,” says Altenburg. In addition, innovation has been stunted in recent years: new bars continue to emerge, but few embody the same talent and thirst for radical change as the Duck and Cover generation. In addition, female professionals are scarce.

“The industry is challenged in terms of working conditions,” says Riewe-Høgh. “But it has become more important and more outspoken than it was in my generation.” Altenburg agrees: “We need to make bartending more holistic. We have strong attitudes towards what we serve and our guests, but we don’t consider the wellbeing of our employees outside of service. We need a standard, so that our industry can be taken seriously once and for all,” he says, adding that “the next generation isn’t just failing, it’s missing altogether.”

This begs the question – what’s next for the Copenhagen cocktail industry? The planned closure of Noma is a signifier of a food scene that has exhausted its capacity for innovation in the kitchen. In the restaurant bar, however, cocktails are receiving more attention and increasingly, even Michelin-star venues are shifting their focus away from wine lists. The momentum for a mixed-drinks renaissance is here – whether the cocktail industry is ready to lead it remains to be seen.

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Booths create an intimate space, while the tall ceilings still leave an open and inclusive atmosphere.

This seasonal long drink from Duck and Cover comes from an all-aquavit cocktail menu and includes homemade cherry brandy, cherry shrub, Danish bitter and soda. The drink is served with a piece of dried rye bread because “rye and cherry in combination are brilliant,” says Riewe-Høgh.

Scan Magazine | Cover Feature | Cocktails in Copenhagen

Emerging designer spotlight:

After debuting at couture week in Paris in July 2021, the Danish designer Louise Lyngh Bjerregaard has seen an uncommonly sharp rise in popularity in just two years. Bjerregaard’s eponymous atelier is recognised for expanding the definition of knitwear, with its distinctly interdisciplinary oeuvre of garments that blur the boundary between fashion and art.

Photo: Louise Lyngh Bjerregaard

Scan Magazine | Editorial | Louise Lyngh Bjerregaard
LOUISE LYNGH BJERREGAARD 32 | Issue 153 | April 2023

But to describe LOUISE LYNGH BJERREGAARD as a knitwear label would be far off the mark. In the last year, the Eckhaus Latta and Anne Sofie Madsen alumnus has probed and subverted her own practice – though craftsmanship, meticulous technicality and material exploration have remained constant – shedding her fashion skin and turning out the label’s first prêt-à-porter collections.

Launched in early March, the latest ARTISANAL AW23/24 collection saw sartorial power-symbols, like the baseball T-shirt and the corset, deconstructed and reimagined with the same daring touch that suffused its earlier knitwear designs. On the runway was dark leather in layers, shawls that bunched roughly at the chest but tapered away in big, neat folds, bloodred chequering, gothic blooms of black satin reined in with knotted laces, and elbow-length gloves. There were knits, of course: body-swamping jumpers with sleeves down to the knees; kitten-ear hats and a stiffly protruding A-line dress, weeping with loose threads – but it was a marked departure from the LOUISE LYNGH BJERREGAARD of 2021.

Scan Magazine | Editorial | Louise Lyngh Bjerregaard
Photo: Getty Images Photo: Adam ZM

After the dust had settled, we caught up with Bjerregaard to hear her take on the collection, and what’s next for the shape-shifting brand.

Lena Hunter: What would you say is at the core of your brand?

Louise Lyngh Bjerregaard: The essence of the atelier is unfiltered life, with all the beauty and darkness that comes with it.

LH: Which experiences or people have been most influential in shaping your creative DNA?

LLB: Myself and my own life experiences have been and continue to be the biggest influences on shaping my creative DNA. Of course, I’m also very blessed to be working with people who support me, so that I can continue to shape my creative DNA and explore it further.

LH: Can you describe your latest prêtà-porter ARTISANAL AW23/24 collection? How does it evolve or break away from your previous work?

LLB: My work is my vocabulary. It’s how I articulate opinions, emotions, etcetera. If I was able to express exactly what the collection was about verbally, I wouldn’t feel the need to make a collection.

However, I don’t feel words are enough to express it the way I want. It needs colour, texture, layers, the tactility. I create to exist. Life, emotions, love, despair, screams and silence – it all becomes poetry, broken down into every little seam, into every choice of stitch, fabric combination, light setting and the direction of every movement.

Centimetre by centimetre, I am building a library of books. My garments are conversations, sometimes fragmented, but ones that people can respond to. At the end of the day, the collection is about life: breaking down, rebuilding, love, trust, death and those small moments when things fall into place.

LH: You once said, “when I see a fabric, I already know what it wants to be”. Can you expand on how raw fabrics and materials inform your creative process?

34 | Issue 153 | April 2023 Scan Magazine | Editorial | Louise Lyngh Bjerregaard
Photo: Getty Images Photo: Getty Images Photo: Louise Lyngh Bjerregaard

LLB: I’m being asked this a lot, and it makes me think that I need to have an answer to it but, in reality, I don’t. Instead, I want to keep that process as pure as possible – away from the spotlight almost – except for when its being presented on the runways.

Recent advice I got from someone I admire creatively was “do not give everybody everything. Keep some of the magic to yourself. You are already giving them it all, and if they don’t understand it, they will always want more”.

LH: What unexpected sources of inspiration do you feel drawn to right now?

LLB: Having a runway show in Paris is an enormous amount of work. Aside from creating a beautiful collection and working day and night with an atelier team, there are a lot of people to talk to and decisions to make before and after, and a lot of meetings to be had. So right now I’m just taking some time to work at a slower pace than usual, to digest all the work and impressions, and to protect myself a bit from all the energies that are flying around.

I have adjusted my team as I’ve grown and am very fortunate to be surrounded by people who I believe to be very intelligent and wise, who are at a very high creative level, with more experience than me. And just observing this is incredibly inspiring. I don’t know how and if this manifests in my work, but it is incredible to witness and to be a part of. It almost feels like I’m a racehorse that is being taken for a walk in the forest. Soaking up the sounds of birds, leaves and fresh air.

LH: Can you name one aspect of your creative approach that has got you where you are today?

LLB: You either have what it takes and are willing to do what it takes, or you don’t, and you won’t. I think it’s very simple like that.

www.louiselynghbjerregaard.net

Instagram: @louiselynghbjerregaard

Scan Magazine | Editorial | Louise Lyngh Bjerregaard
Photo: Louise Lyngh Bjerregaard

The Swedish Fashion Council: Industry in metamorphosis

The fashion industry is in a state of metamorphosis. In Scandinavia, the industry is relatively young, unconventional and agile compared with larger and more established fashion centres, and has become fertile ground for experimentation. As Nordic design gains traction, it is evolving into a powerful platform for new and more sustainable practices, while continuing to push sartorial boundaries.

With its robust creative sector, strong focus on innovation, and proximity between policymakers and industry leaders, Sweden is in a unique position to lead this transformation, and spearheading this is The Swedish Fashion Council. By promoting, innovating and educating the industry, the organisation is accelerating the transformation and actively shaping the future of fashion.

Here, Scan Magazine’s editor Lena Hunter and Swedish Fashion Council’s CEO

Jennie Rosén discuss the seismic changes taking place, the innovations on the Swedish scene, and how they translate in a global context.

Lena Hunter: What sets the Swedish fashion scene apart from those of other European cities?

Jennie Rosen: The new Swedish fashion scene consists of innovative business models founded on sustainability, in combination with creative excellence

and the merging of many different cultural expressions.

LH: What are the key challenges at hand and the opportunities ahead for the Swedish and global fashion industries?

JR: The fashion industry is facing a fundamental transformation. The system built on constant production and overconsumption is finally being dismantled and rebuilt in a more sustainable way.

As part of the changing industry, we’re seeing an accelerated second-hand market with an exponentially higher growth than the traditional fashion market; we’re seeing the rise of digital fashion and the exploration of new revenue streams; new business models are creating circular systems within the industry; and vast

36 | Issue 153 | April 2023 TOP10FASHION BRANDSINSWEDENSpecial Theme:
RAVEREVIEW

technological implementation is drastically changing everything from the production phase to shopping experiences and the development of large-scale textile sorting facilities.

While these changes are very interesting and impactful, they are just a few early-stage examples of the broader transformation. What we’ve seen so far is only the beginning.

LH: Which of the young brands that have been supported by the SFC [Incubator] initiative are you keen to highlight?

JR: All of the brands in our incubator combine an innovative business model with creative excellence and a disruptive vision, and all have the potential to play a determining role in shaping the future of fashion both nationally and globally.

Hodakova and Rave Review, who have released unique collections together with Gucci Vault, are two of our incubator brands who are attracting international recognition. Rave Review is also the first Scandinavian brand to be nominated for the LVMH Prize.

Read more about SFC [Incubator] www.swedishfashioncouncil.se/incubator

SFC [Fashion Transformation]

Last year, SFC launched the first edition of our Fashion Transformation report. The report examines the transformation of the fashion industry from a 360-degree approach, looking at macro-economic and consumer trends, the rapid growth of the second-hand market, the rise of digital fashion, the fourth industrial revolution and the acceleration of advanced technology being used in the industry, and the importance of diversity as well as the political initiatives we need to drive the transformation forward.

The report features quantitative data as well as interviews with key industry players such as Achim Berg who’s head of McKinsey’s global luxury, fashion and apparel group, Izzy Farmiloe who’s strategy director at Dazed and Amber Slooten who’s co-founder and creative director at the Fabricant.

The report lays the foundation for our work and our view of the future of the fashion industry. The report was published in book-form, ahead of the international release, to present a creative translation of the key findings.

SFC [Incubator]

Our incubator is where we help build the brands and businesses that will shape the future of fashion. Since 2018, SFC [Incubator] is supporting the most innovative players on the market. The incubator focuses on emerging brands and creators who combine creative excellence with an innovative business model and a disruptive vision. The participants are hand-picked by SFC and receive coaching from a 360-degree approach following an initial needs analysis.

SFC [CTF]

CTF is a cross industry collaboration between SFC and the forest trading company Ekman. The event gathers the entire supply chain of MMCF and aims to drive innovation within sustainable materials. It is an example of how different industries and stakeholders will have to come together and work towards a common goal in order to transform our business-as-usual.

Scan Magazine | Special Theme | Top 10 Fashion Brands in Sweden April 2023 | Issue 153 | 37
Jennie Rosen, CEO, Swedish Fashion Council. AAJIYA

Ron Dorff brings European luxury to heritage American sportswear

A perfect distillation of vintage American varsity, Scandinavian sensibility and French chic, the Swedish-French label Ron Dorff makes contemporary bodywear with unrivalled pedigree. Founded in 2012, the brand has carved a path to the top of the US and EU premium markets in little over a decade.

“Ron Dorff reimagines the iconic menswear staples of the past. Ten years ago, you couldn’t find simple, classic gym and swimwear in Europe. We’d go to New York and buy American sportswear and bring it to this little tailor we had in Le Marais. It obviously didn’t make sense in the long run so we decided to do it ourselves,” says the label’s Swedish co-founder Claus Lindorff.

Taking its cue from the silhouettes of iconic sportswear of the 1970s and ‘80s, Ron Dorff’s quintessential range of sportswear, loungewear, underwear and swimwear sees garments updated with modern cuts and premium fabrics, including 100 per cent pure sports cashmere, organic cotton and luxurious blends such as cotton-silk and cotton-cashmere. Every item features a

unique signature of excellence: a pair of black-lacquered eyelets, a reflection of the two Os in the brand name.

Though it sells to over 90 countries, the largely online brand has seen striking organic growth in the US, bolstered by a four million Euro investment from Puma Private Equity in 2020, and by the surge in worldwide demand for luxury loungewear following the shift to hybrid working. Today, the US accounts for 35 per cent of the label’s global online sales.

‘Discipline is not a dirty word’

That Ron Dorff has become a leader in the US premium market is testament to Lin-

38 | Issue 153 | April 2023

dorff’s scrupulous design and business vision: “I grew up in Stockholm. Swedish design is about quality and functionality but when you mix it with something French, it adds a little unique spice – why not sexiness? – to the design. We’ve always believed that this European twist could become interesting in the US, the birthplace of sportswear.”

Indeed, meaningful design is in every fibre of the brand: “Our motto is ‘Discipline is not a dirty word’. If you want results, you have to be disciplined – in life, in creativity, in the gym, anywhere. All our collections are inspired by iconic sportswear from the past. Our tennis shorts are inspired by those worn by Björn Borg, John McEnroe and Jimmy Connors in the early ‘80s. Our swimwear is inspired by the model worn by the Brazilian water polo team in the ‘70s. We would never do a tie or a pair of jeans. It’s about staying true to your origins.”

Ron Dorff’s head office is in central Paris, where it all began, and today counts stores in Paris, London, Berlin and New York. A new flagship store will open in Los Angeles in May, with Miami slated for September. “We will never have 500 stores. We focus on those that cover our key online markets. In the US, those are New York, LA and Miami,” says Lindorff.

Ron Dorff’s clientele are known as HENRYs: High Earners, Not Rich Yet. “Our cli-

ents are around 30-40 years old. They live in major cities around the world. They’re not millionaires, but they can spend, and they spend on quality and on brands that make sense to them and their environment,” says Lindorff.

Pop-ups, collabs and high-profile fans

Through word-of-mouth and carefully curated pop-ups, Ron Dorff has seen strong growth in this demographic. “We’re doing a pop-up on Fire Island this summer, we’ll do Aspen for winter, and we’re in Gustavia in St. Barths in a little store called Pasha,” says Lindorff.

The Greek island of Mykonos, renowned for its azure coastline and party atmosphere, is one of Ron Dorff’s biggest satellite markets, where it’s the bestselling name in the Jackie O’ boutique. “In May this year we’ll launch a Jackie O’ x Ron Dorff collection called Mykonos Boy. We’re dressing the whole island!” quips

Lindorff. “All the towels on the Jackie O’ beach will be Ron Dorff. All the staff on the beach, in the bars, in the restaurants, the nightclub, the Yacht Club, will be dressed in Ron Dorff throughout the whole summer season.”

It’s the latest in a string of high-profile collaborations that has magnified Ron Dorff’s appeal. In 2022, Ron Dorff made fashion headlines with the cashmere DAD Collection in partnership with American actor Neil Patrick Harris. “It’s still one of our bestsellers. Neil is one of our clients, we just chit-chatted and decided to make this collection. And there’s a new partnership in the works for Spring 2024, which is yet to be announced,” teases Lindorff.

Elsewhere, Ron Dorff counts Michael Fassbender, Orlando Bloom and Princess Charlotte of Monaco amongst its fans. The label has an exceptionally loyal client base, built around a continued dedication to timeless design, quality, durability and sustainable production in Portugal and France. “We don’t only make something for a season, it’s for years, why not for a lifetime,” says Lindorff. “I have the original T-shirts from before we had the eyelets on, and I’m still wearing them. It’s not because I want to save the world. It’s just because the quality is great.”

www.rondorff.com

Instagram: @rondorff

Facebook: rondorff

Scan Magazine | Special Theme | Top 10 Fashion Brands in Sweden April 2023 | Issue 153 | 39
Ron Dorff founder Claus Lindorff. Photo: Luc Braquet

Timeless design for the sophisticated rebel

Ahlvar Gallery, established in 2013, is built on a passion for creating timeless and versatile pieces with the strong and rebellious woman in mind. The brand’s design is sophisticated and confidence-inspiring, featuring pieces that never go out of style, made from high-quality fabrics.

The Swedish designer and Ahlvar Gallery founder Frida Ahlvarsson has been passionate about creating garments ever since she was a young girl. After several years working as a designer for other brands, it was her search for the perfect silk blouse with a more rough and refined design that inspired her to launch her own label. Ahlvarsson explains that her inspiration comes from observing and analysing the everyday woman and which garments would work in her day-to-day wardrobe or on nights out.

The design process usually begins with what Ahlvarsson describes as “hours of sketching based on inspiration from social gatherings.” The next step is the careful selection of materials; silk is one of the brand’s core fabrics, but Ahlvarsson also seeks to evolve the label by working with

new luxury and sustainable fabrics. Samples are carefully tried on to ensure the perfect silhouette for every style, so that the final garments achieve nothing less than an immaculate fit.

“To make pieces with high quality and a perfect finish we need to work with the most professional artisans in the industry,” Ahlvarsson explains. The brand is using one of China’s most well-known silk suppliers and they work closely together with a small factory. “There are 29 workers there, and they are some of the most skilled craftsmen around when it comes to creating silk garments,” she says.

The company designs for women and is 100 per cent owned by women. Ahlvar Gallery has seen impressive organic growth since it launched, and can today

be found at more than 120 resellers. Some of their very first designs are still in the collection. Several colours reoccur in successive seasons, so your favourite pieces can be combined and added to year after year. Altogether, Ahlvar Gallery creates a timeless and easy-to-match wardrobe – with an edge.

www.ahlvar.com

Instagram: @ahlvargallery

Scan Magazine | Special Theme | Top 10 Fashion Brands in Sweden 40 | Issue 153 | April 2023
→ SANDQVIST.COM SUSTAINABLE BAGS MADE TO LAST FROM NORDIC LANDSCAPES SANDQVIST FOR EVERY MOMENT

Premium recycled tights, designed with the future in mind

Swedish Stockings, the hosiery brand known for its premium, sustainable legwear, is constantly on the search for new and innovative materials and solutions. This spring, it has launched the world’s first rip resist tights made from recycled materials.

Each year, eight billion pairs of legwear are produced, worn once and then discarded. This makes hosiery women’s biggest disposable clothing item. On a mission to drive and implement change in the entire fashion industry, Swedish Stockings wants to show others how to produce sustainably, without foregoing great quality and design.

“Tights are often made from petroleum and have a very short lifespan, as they

42 | Issue 153 | April 2023

wear out quickly,” says Linn Frisinger, co-founder and CEO of Swedish Stockings, a pioneer in sustainably produced hosiery made from recycled materials and natural fibres. “With our brand, we want to influence and change the industry to produce more sustainably. Swedish Stockings stands for longevity, quality and design. We believe that these three can be combined without having to sacrifice anything.”

Impossibly strong tights

All tights are made from recycled polyamide. Constantly on the search for new and innovative solutions, the brand has also produced tights made from materials such as old fishnets, car tyres and flowers.

This spring, the team has joined forces with Sheertex, the Canadian brand that makes pantyhose from a material ten times stronger than steel. Lois Rip Resist Tights with Sheertex ultra-strong knit are a first, made with recycled materials that adhere to Swedish Stockings’ high standards. “We believe that the highest form of sustainability is longevity,” elaborates Frisinger. “This collaboration is the start of something long-lasting – in terms of both the partnership and the product, which will be the world’s first rip resist tights produced from recycled materials, combining ultra-strong polymers with a sustainable approach.”

In its ongoing ambition to share knowledge and push the industry forward, Swedish Stockings also collaborates with fashion brands who share its values on sustainability and love for design, including collections with Malene Birger, Filippa K, Rodebjer and Ganni.

A second life for old tights

Since 2016, Swedish Stockings has been running a recycling programme where customers can send old tights, regardless of their brand, to be recycled, in order to combat the growing amount of hosiery thrown into land-fills. The objective is to clean up the industry and provide a better alternative to the way modern legwear is created and disposed of. “Traditional tights made from petroleum are easily one of the worst wear-and-tear items on the planet,” says Frisinger. “We want to close the loop and eventually be able to recycle old hosiery into new.”

When the recycling programme was first launched, old pantyhose were collected and ground to be used as filler material in industrial fibreglass tanks. But the brand wanted to find ways to give something back to its customers. In 2020, it launched a project called Tights to Tables. This collection is a collaboration with hyped furniture designer Gustav Westman, where unique handcrafted circular tables are made by mixing ground hosiery with recycled fibreglass.

Swedish Stockings has received a number of prestigious prizes for its groundbreaking approach and innovative products, including the Encouragement for Action Award by Stockholm Fashion District. As a start-up, it was named New Brand of the Year at the ELLE Awards, and the company has been shortlisted for Progress Towards Circularity at the Drapers Sustainable Fashion Award. Swedish Stockings has also been praised in the international media, in titles such as The New York Times, Vogue, ELLE, The Guardian and The Times, to name a few.

www.swedishstockings.com

Instagram: @swedishstockings

Facebook: swedishstockings

TikTok: @swedishstockings

Scan Magazine | Special Theme | Top 10 Fashion Brands in Sweden April 2023 | Issue 153 | 43
Linn Frisinger, co-founder and CEO.

Hand-crafted jewellery to be worn for a lifetime

With over 100 years in the business, Engelbert have earned their place as a trusted and much-loved maker of fine jewellery, in Sweden and beyond. With each piece telling its own story through effortless elegance, Engelbert epitomes intelligent craftsmanship and timeless design.

With such a long and rich history, it’s not easy to pinpoint just one event responsible for shaping the brand into the diamond it is today. But one such milestone was when Oscar Engelbert took the reins of the business ten years ago.

As one of the fourth generation to run the family business, Oscar had a clear vision of how to advance and evolve Engelbert and, in 2013, Engelbert’s flagship store in Stockholm was opened, with interiors designed by interior architect Christian Halleröd.

Leaving a mark

Other watershed moments include successful launches at London’s Harrods

and in various US locations – but it is also worth mentioning the significant part that Engelbert has played for Sweden’s jewellery heritage overall.

“The second generation of Engelbert, Stigbert Engelbert, was the man behind our now renowned design of rock crystals and bows. Despite no longer producing

this particular design today, we still create pieces using rock crystals from our postwar stock,” explains Johanna Pietsch, Engelbert’s CEO. “It’s a lovely link back to those early days of the brand.”

Fine jewellery

Engelbert is solely focused on fine jewellery, which essentially translates to only using 18-karat gold and natural diamonds of the highest standard. The latter means sourcing diamonds from professional traders in line with the Kimberly Process, the global certification system which exists to protect and regulate the diamond trade.

Natural diamonds are incredibly rare and need to be handled with care and respect, before they can be turned into wearable jewellery to be loved for a lifetime. Engelbert produces a series of collections of this calibre, such the magnificent New York-66 collection celebrating the introduction of Engelbert in New York in 1966,

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Absolutely Knot bangles.

which features grand golden links, hoops and striking dome rings.

The shape of Engelbert

Appointed in 1985, designer Thomas Carlsson has over 30 years’ experience creating magic for Engelbert and is known for his unique and organic designs. He works with a design team to translate ideas into beautiful finished products, which can be a slow and challenging process.

“Fine jewellery simply can’t be rushed,” says Pietsch. “It’s in Engelbert’s DNA for our pieces to be recognisable through organic and a somewhat living shape and form. Creating that takes time, especially since diamonds and gold are both very hard materials.”

Engelbert’s pieces are loved worldwide and have been worn by celebrities and big names like Adele, Kris Jenner, Bella Hadid and the Swedish royal family. The creations are tasteful and easy to wear, and are adored for their seamless simplicity.

“I also think that people appreciate the sense of calm about us – that no matter what competitors are doing, we always stay true to ourselves and our values of quality and tradition,” explains Pietsch.

Absolutely Knot

An absolute bestseller, the Absolutely Knot collection is made up of rings, bangles and necklaces, all recognised for their distinctive twisted silhouette which represents love and continuity.

“I like to describe Absolutely Knot as the white shirt of the jewellery box, the everyday staple that goes with anything at any time,” says Pietsch. “These pieces

also go beautifully with other Engelbert creations, thanks to our designer’s skill at creating new pieces that effortlessly complement one another.”

Tying the knot

Apart from striking collections of fine jewellery, Engelbert also offer an engagement and wedding-ring service. As with any creation, all rings are made in the brand’s Stockholm workshop, and all in line with Engelbert’s character. “Getting married is a special occasion and we’re delighted to be part of it by creating something that will hopefully be worn for life,” says Pietsch.

A sparkling future

Come June, Engelbert will be introduced at the reputable Bergdorf Goodman in New York. And to mark this extraordinary occasion, special earrings have been created. It will be memorable without a doubt, and yet another milestone for this prominent Scandinavian jewellery house.

www.engelbertstockholm.com

Instagram: @engelbertstockholm

Scan Magazine | Special Theme | Top 10 Fashion Brands in Sweden April 2023 | Issue 153 | 45
Absolutely Fat Knot. Flagship store, Stockholm.

Style beyond seasons, quality without compromise, produced in Europe

A minimalistic wardrobe with sustainable, timeless Scandinavian design. These are the cornerstones of fashion brand Atelier Kajsa. Its capsule collections of long-lasting garments can be worn regardless of season and easily combined for different looks.

Swedish fashion designer Kajsa Skoglund was frustrated with the wear and tear of the fashion industry. She was tired of poor-quality clothes, manufactured under questionable conditions. So, in 2018, she decided to do something about it. With her own label, Atelier Kajsa, she offers classic garments with a focus on details, designed in Stockholm, and made from premium materials from suppliers in Europe.

Skoglund has a solid background in design with degrees from Milan, Florence and London. During her studies, her cre-

ations were featured in Italian Vogue and she presented shows in London and Paris. Skoglund has also worked as a designer and product manager at the Swedish fashion brand GANT. “Over the years, I realised that I wanted to do things differently. I wanted to set my creativity free and at the same time make a real difference in the industry. That’s why I started my own label with responsible fashion that does not compromise on quality,” she says.

The brand’s philosophy is to create a minimalistic wardrobe with high-quality gar-

ments that can be worn all year round. “My starting point was to look at what I wanted to wear myself,” says Skoglund. “And I wanted environmentally-friendly materials with natural comfort – clothes I can feel comfortable in and therefore want to wear all the time.”

A minimalistic wardrobe for every season

Atelier Kajsa’s collections are designed to meet the varied needs of our busy, modern lifestyles. They contain pieces which emphasise individual style, with a perfect fit, made from high-quality materials. “The clothes are classic and elegant, key items with a twist,” says Skoglund. “Small details make them interesting and sophisticated, and the clothes can be easily combined so noth-

46 | Issue 153 | April 2023

ing should be left hanging unused in the wardrobe, which is also an important aspect of sustainability.”

The Studio Collection is a range of stunning luxury pieces designed to turn heads and start conversations whenever you wear them – to dinner, for drinks, or out on the town. The Signature Collection contains wardrobe staples such as elegant tops, shirts, trousers, skirts and dresses – modern yet classic silhouettes for an elevated everyday style at work, or at leisure. And finally, the Essentials Collection brings long-lasting comfort and elegance to casual clothing such as T-shirts and dresses. These subtly stylish pieces are ideal for wearing at home, whilst shopping, or in the outdoors.

Sustainable practice is at the heart of everything – including the manufacture, delivery and lifecycle of the garments. Atelier Kajsa only works with European suppliers who share its commitment to responsible fashion, and all products are delivered in eco-friendly packaging, made from 90 per cent recycled materials, which are fully recyclable after use.

The same care and attention to detail goes into sourcing textiles, which are handpicked for durability. Sustainable materials used include organic cotton made with GOTS yarn, OEKO-TEX cotton, and viscose made from FSC certified yarn

or TENCEL™, which is naturally breathable, retains colour and vibrancy, and feels great against your skin.

Slower fashion is the way forward The fashion industry accounts for as much as ten per cent of the global emissions of greenhouse gases, according to a study from Chalmers and several other international universities. The study sees slow fashion and conscious consumer choice as some of the most important factors moving forward. “Buying an item to be worn only a handful of times has a significant negative impact on the en-

vironment,” says Skoglund. “With Atelier Kajsa, we want to challenge this wasteful, fast-fashion culture that exists today and move towards slow fashion.”

Whilst clothing from fast-fashion labels tends to get outdated quickly, Atelier Kajsa stands for timeless design with a minimalistic wardrobe of key pieces you can wear on many occasions and regardless of season. Each item is made with the utmost care and attention to detail using durable, long-lasting materials. As the clothes are easy to combine for different looks, customers can buy a smaller number of pieces that will become staples in their wardrobe.

Looking into the future, Skoglund is focusing on further expanding the selection of responsible clothing to meet the varied demands of modern life. She concludes, “Our vision is for customers to be able to fill their wardrobe with sustainable choices – for every season, and every occasion.”

In December last year, Atelier Kajsa opened a store in Åhlens City, Stockholm. The brand’s stylish collections are also available at Zalando, and in the online shop.

www.atelierkajsa.com

Instagram: @atelierkajsa

Facebook: AtelierKajsaStockholm

Scan Magazine | Special Theme | Top 10 Fashion Brands in Sweden April 2023 | Issue 153 | 47
Kajsa Skoglund, founder and designer.
F reshly made skincare

Next

generation of high-performing sunscreen technology is here

Sun Emulsion SPF50 + is the first sunscreen product from Swedish company Skinome, known for its innovative and research-driven skincare. This high-performing sunscreen builds on Skinome’s concept of freshly made, microbiome friendly and unperfumed skincare without preservatives.

Sun Emulsion SPF 50+ give highest possible protection on the European market

•Balanced and photostable protection against both UVA and UVB rays

•Unique combination of UV filters with new, innovative organic filters that are not endocrine disruptors

•Reduces risk of get ting UV-induced signs of aging

•Gentle on the environment & coral reef safe

•Moisturizes and cares for the skin

•Can be used as the only day cream

•Unperfumed and without preservatives

•Suitable for the most sensitive skin and also for children

Fighting boredom with beautiful self-expression

‘Punk, possibility and eternally you’ – ENNUI Atelier’s jewellery inspires the wearer to bloom. Playing with the ambiguity of ‘ennui’ to fight the restlessness of everyday life, the brand combines the dainty with the striking, and the eternal with the present.

The story of ENNUI Atelier began in 2019. Its founder Sophie Antonsson drew inspiration from the power of three, a number of great importance in numerology, and with a spiritual significance as the symbol of the three stages of existence – birth, life and death. With the number in mind, she founded the brand with an ambition to strengthen herself and to inspire all modern women and men to unapologetically grow to their true potential.

“Jewellery is a talisman. It has the power to become a shield, to protect you from

the hardships of everyday life,” Antonsson explains. “Jewellery is lasting and timeless, in a way that fashion sometimes struggles to be. There are endless ways to style and to curate a look, and with these pieces I want the wearer to challenge themselves to be true to their own sense of style and self. Precious metal and stones are traditionally given as a token of love; I want everyone to feel that it’s a token that can be given to a partner, but also, and maybe most importantly, to celebrate yourself.”

Pushing boundaries

The first concept of its kind in Scandinavia, ENNUI Atelier also offers luxury piercing in its own studio and during a visit, guests are welcome to enjoy time in the EarSpa, a spa section that offers

50 | Issue 153 | April 2023
Photos: Oscar Gyllenswärd Sophie Antonsson, founder.

treatment focused on the acupressure points of the ear.

Guests are also invited into to the world of earscaping, where curated selections of jewellery inspire the wearer to push the boundaries of what earrings can be, and to wear their gems in new ways and in fresh formations. Earscaping is a phenomenon on the rise and according to industry expert Charlie Boyd, fine jewellery and watches editor of Porter Magazine, it’s predicted to be ‘the’ jewellery trend of 2023.

With a rapidly growing fanbase and expansions both in Scandinavia and globally in the pipeline, Antonsson is excited about the future of the brand. “With the growth we have seen in the past years, we are very excited to see what the future holds for us. We are expanding with more categories and projects, and are looking forward to taking the world of ENNUI Atelier further.”

Everlasting style

The brand encourages its wearers to discover their true sense of style. Mixing pearl necklaces with sweatpants, diamonds with denim, and stacked rings, ENNUI Atelier aims to inspire creativity and everyday rebellion.

“Jewellery should be something that you can use in multiple ways. I want anyone wearing a piece from us to feel they can make it a part of their life – whether this entails wearing the drop pearls

on your wedding day, or your diamond labrets when out on a stroll in the city in a washed-out T-shirt. To me, style is expressed best when you make it truly yours,” explains Antonsson. “A few of my personal style icons embody this feeling perfectly in their own right: think of the rich palette of Iris Apfel, the effortless cool of Patti Smith, or the eclectic hedonism of a ‘70s Edie Sedgwick.”

ENNUI Atelier is already a favourite amongst industry giants such as Bea

Åkerlund, creative director and stylist to stars such as Beyoncé and Lady Gaga, and Alicia Agneson, the rising starlet and philanthropist, as well as award-winning actress Gizem Erdogan. And, with multiple rave reviews in magazines such as Vogue, there is no doubt that the brand will continue on its steady path to stimulate creativity.

www.ennuiatelier.com

Instagram: @ennuiatelier

Facebook: ennuiatelier

Scan Magazine | Special Theme | Top 10 Fashion Brands in Sweden April 2023 | Issue 153 | 51

If you love equality and diversity, here’s a brand that loves you

Stockholm-based fashion label CHPO Brand is based on inclusivity, sustainability and equality. The watches and sunglasses brand was founded in late 2013 and today equips snowboarders, cyclists and office clerks alike.

Kurt Cobain once said: “If you’re a racist, a sexist, a homophobe, we don’t want you to buy our records”. CHPO Brand market their own products in a similar vein. But before we get into the good stuff, let’s take a look at how it started. “The brand’s roots are in skateboarding, arts and music,” CEO and co-owner Viktor Telegin tells us. “I realised at a young age that I’d never become a pro skateboarder, so I created my own brand and sponsored myself. At least I could live like a pro skateboarder!”

He also realised the importance of wearing the ‘right brand’ in skateboarding subcultures; who you wear says a lot about who you are. Furthermore, he realised the impact and voice each brand had, and that major brands weren’t using their voice in the best way possible. “At the same time, I saw conservative forces getting stronger and hate growing in society,” Telegin continues. “I’m not good at politics, but I know about branding, and I wanted to cre-

ate a brand that stands up against racism, homophobia and misogyny.”

Together with Johan Graffner, he founded CHPO Brand, with sustainability a key trait of the business. “We want our environmental footprint to be as small as possible,” Telegin explains. “That’s why we work almost exclusively with recycled materials. On top of that, we want to build a cool brand with great looking products. It’s a pretty simple Scandinavian design.”

As well as watches and sunglasses, CHPO Brand makes blue-light glasses, winter sports goggles, and unisex cycling glasses, which have been well-received by cyclists internationally. “And not just because of the price range, but because they really do the job,” he says. “As far as I know, we are the only brand to produce winter-sports goggles made almost exclusively from recycled material. We take a lot of pride in that.” Being affordable

also helps to push for equality. “We want to be accessible for as many as possible,” Telegin concludes.

Fans are advised to watch out for upcoming collaborations and exciting news surrounding CHPO Brand; there are some interesting product lines coming up. Inspired by Kurt Cobain, CHPO Brand has its own spin on his famous quote: “If you hate homosexuals, people of a different colour or women, please do us a favour, don’t buy our gear.”

www.chpobrand.com

Instagram: @chpobrand

Facebook: chpobrand

Scan Magazine | Special Theme | Top 10 Fashion Brands in Sweden 52 | Issue 153 | April 2023
Ryan Lay, in a pair of cycling glasses made of recycled plastic. Adriana in a set of semitransparent burgundy Frances. A pair of Ingemar sunglasses in disco green, worn here by Samantha Narvaez. Pro snowboarder Zebbe Landmark rocking a pair of Liam blue light glasses. Photo: Dennis Olzon

Trainers inspired by the elements

Is it necessary to choose between style and function? Not according to Swedish trainer brand North-89. With cleverly designed, hi-tech collections inspired by Scandinavian weather and seasons, this brand is proof that trainers can (and should) be worn all year round.

It was while studying in London that Gustaf Secher had the idea to create function-first footwear. “I had always been active, competing in various sports as a kid. And so technical clothing was always close to my heart,” recounts Secher. “I also loved trainers but felt like there weren’t any around that were good enough to wear in rain and snow, so I set out to change that.”

Unsurprisingly, Secher wasn’t the only one with a healthy appetite for a functional yet stylish trainer. And today, North89’s core collection – eponymously named North 89 – features a range of permanent styles that are recreated each year due to popular demand. These styles are either breathable, ideal for the warmer part of the year, or water-resistant – perfect for snow, slush and wet weather.

“All of our designs are technically-driven and fit for purpose, and we’re very specific with what materials we use, such as perforated suede and deconstructed mesh,” explains Secher. The shoes are all designed in Stockholm by me, then handmade in a family-owned factory in Porto, Portugal. Additionally, our materials are sourced from various European countries to ensure the best quality, including soles from Italy.

“We only make limited numbers of each shoe, so when we sell out, that’s it. Customers either have to wait for the next batch, or simply choose another available style,” says Secher. This is partly down to a sustainability ethos of never producing too much and thereby avoiding having to clear out extra stock through sales.

As North-89 is essentially a one-man band, the brand’s growth is slow but steady. Just as it should be, according to Secher. After all, great quality can’t be rushed. But that doesn’t mean that there’s not exciting news on the horizon –quite the opposite. New, seasonal colours have already launched in the brand’s online shop, and soon, a new functional loafer will drop too. Keep an eye on North89’s Instagram to hear about it first.

www.north-89.com

Instagram: @north89official

Scan Magazine | Special Theme | Top 10 Fashion Brands in Sweden April 2023 | Issue 153 | 53

Tretorn: back to basics

Originally a giant of the rubber-boot industry, Tretorn is a long-time maker of function-first outerwear and footwear that never compromises on style. Inspired by Scandinavian weather and living, the brand’s DNA is made up of classic silhouettes, timeless durability, lots of innovation – and a little bit of rubber.

As a well-established brand that has been trading for over a century, Tretorn has numerous milestones and historic happenings to shout about. Homing in on more recent big-impact events, a few in particular have helped shape Tretorn into what the brand is today.

Eco Essentials

Tretorn’s approach is fuelled by sustainability. The brand uses its rich heritage and knowledge to consistently contribute to a better future, and this led to the founding

of the Eco Essentials Initiative back in 2016. Acting as a platform for sustainable development, it features a range of clever collections and projects designed to show that change is possible.

“In order to make a real difference, we must start producing everyday products with a circular process in mind and consider how to bring it up to scale,” explains Tretorn CEO, Magnus Månsson.

A great example of an Eco Essentials project is the Ghost Net collection. This limited-edition collaboration with Swedish outdoor brand Naturkompaniet used recycled fishing nets, which are often made from some of the best nylon in the world, to make a rainwear collection. The nets were collected to

54 | Issue 153 | April 2023
Nylite. Sea level boot.

prevent ocean pollution and turned into long-lasting garments such as Tretorn’s Rain Jacket From the Sea.

Sea Level Boot

Sea levels may rise by 26 centimetres by 2050. Although this fact is well-known, it’s also difficult to fully grasp. “That’s why we launched the Sea Level Boot with a measuring stick on the back, as a reminder of the changes that need to happen and the consequences if they don’t,” says Månsson.

The boot, which is a limited edition of Tretorn’s most iconic footwear, is made of certified natural rubber and recycled materials in both sole and lining. All proceeds go to the charity Sea Life Trust’s ‘Lower the Rise’ project, which works to reduce the impact of climate change in oceans.

The Tretorn look

There is a signature silhouette across the entire Tretorn product range. The Wings Rainjacket, a classic waterproof available in a whole host of colours, and the Wings Rubber Boot are both icons that have been loved by city-dwellers and country-lovers alike, ever since the 1960s when they were first introduced.

The Arch Hybrid Boot is another innovative product known for its great functionality. An urban and waterproof shoe

designed for cold and rainy days, it features Tretorn’s classic, stripped-down Scandinavian design while keeping feet nice and warm.

Sneakers and tennis

Another string in Tretorn’s bow is its history as one of the very first brands to ever make trainers. They launched their rubber-soled shoe on 1 May 1900, and popularity and demand grew steadily as workers started having more time for leisure on Saturdays and Sundays.

“Between 1930-1980, we produced a lot of sneakers for performance tennis. Björn Borg, for instance, played some of his peak years wearing our Nylite model. That, along with being included in the Preppy Handbook, really propelled the shoes’ rise in pop-culture,” says Månsson. “We still sell Nylite today, and there’s no sign of demand dropping off.”

Around the same time as the sneakers gained traction amongst workers, tennis became popular – thanks again to an increase in leisure-time. This is what led Tretorn to start producing tennis balls, which traditionally have a core made of rubber. Unsurprisingly, Björn Borg also played with Tretorn balls throughout his career, and today Tretorn exports tennis balls to more than 60 countries worldwide.

Innovation and preservation

When it comes to innovation, progress is slow and organic – just as it should be.

“We put more emphasis on updating and improving existing products than on creating something new just for the sake of it. It’s about sourcing better and more durable materials and improving the fit for existing silhouettes,” explains Månsson. “We want to inspire customers to have a strong base that will last a long time, instead of following trends that will change with the season.”

So, expect to see a lot of returning products, year after year. Just know that they’re coming back just a little bit better each time.

www.gb.tretorn.com

Instagram: @tretorn_europe

Scan Magazine | Special Theme | Top 10 Fashion Brands in Sweden April 2023 | Issue 153 | 55
Nylite. Leftover project. Eco sneakers.

Where natural art, a punk attitude and ballerina elegance meet

Behind the brand Märta Larsson is more than just a designer who gives life to unique pieces of jewellery, clothes and accessories; there is a whole story that needs to be told in order to understand the philosophy and the aesthetics of its collections.

Märta Larsson is the founder of the eponymous brand, which produces raw stone jewellery, clothes and accessories. The label was established in 2013, inspired by personal passions; Larsson trained as a ballerina and is the former lead singer of a London punk-rock band. Later, she translated those interests and passions into a business specialising in one-of-akind pieces of jewellery.

“I first started out designing jewellery for myself, to wear on stage with my band. It all snowballed from there and I found myself creating jewellery collections for the Museum of Contemporary Art in Chicago, the V&A in London and the Met Breuer NYC, worn by both artists and even royalty,” says Larsson. Märta Larsson was launched in London, and is now based in Stockholm where all jewellery is handcrafted with recycled silver and gold.

In 2018, Märta Larsson launched its first collection of ready-to-wear clothes such as kaftans, kimonos, scarves and belts, with prints created from images of stones featured in her jewellery collection. The attention to raw, natural materials and recycled metals, the small-batch production and conscious distribution processes demonstrate the ethical business model of the label.

It also reveals the ‘double-soul’ of the company: a punk attitude combined with the elegance of a ballerina, the nature of the countryside with the urban environment of the big city. Larsson, who was raised in Lycksele, in Swedish Lapland, before moving to London and then Stockholm, says her own story is intertwined with the brand. “My objective is to create unique jewellery, luxury trans-seasonal everyday clothes and accessories that are

comfortable and practical, as well as elegant and glamorous at the same time,” she says, and explains that the high standards are part of the sustainability philosophy of the brand: “The high quality of the materials and the production means that the garments can be core pieces of your wardrobe for years to come.”

www.martalarsson.com

Instagram: @martalarssonofficial Facebook: martalarssonofficial

Scan Magazine | Special Theme | Top 10 Fashion Brands in Sweden 56 | Issue 153 | April 2023
Founder and CEO Märta Larsson. Photo: Alexander Bello Dunaway Goethite Kaftan. Galena Square Scarf. Wrist Collar Bracelet and The Raw One Earrings in Ruby Zoisite.
warming gift from Shepherd
and handcrafted slippers in sheepskin and wool in scandinavian design. See the entire collection at www.shepherdofsweden.com
A
Genuine

Telemark Art Centre leaves no stone unturned

Inside an old bank building from 1849 in Skien, Norway, lies the Telemark Art Centre. The vibrant centre has a unique approach to honouring and showcasing regional talent; its latest investment is an innovative five-year art venture that celebrates local professional artists by exhibiting their lifelong practices in books and retrospectives.

Time flies, but a 75-year life on this earth, filled with challenges, impressions, expressions and relations, is still

a long time. Imagine seeing someone’s life translated into art; it may surprise you how much you can relate to people

who lived very different lives from yourself. The ambitious project at Telemark Art Centre does just this.

“It is an honour to celebrate great artistic talents with roots in Telemark. I don’t think most people know how impactful they are, and the feedback we have had so far has been overwhelming,” says Hilde Tørdal, director at Telemark Art Centre.

58 | Issue 153 | April 2023
NORWAY’SBUZZING ARTSCENESpecial Theme:
Winter Scene (2010), oil on canvas 120cm x 150cm, by Marilyn Ann Owens.

Pattern Unlimited

Brita Been’s exhibition marked the beginning of the project. Been is a 76-yearold tapestry artist whose large-format works are renowned for their explorations of pattern. For her Vine tapestry, she won the international Cordis Prize for Tapestry in 2019 – the most prestigious accolade in the world of tapestry-making.

Been has a unique eye for patterns and draws inspiration from different cultures, locations and eras. After discovering a particular pattern, she produces a body of sketches that explore the impact of different colours and their interactions. The final sketch will become the foundation of a beautiful woven tapestry. Her signature is the use of bold colours on black backgrounds and her largest work – a four-metre-long piece – took two years to complete. “Every time she goes on a journey, she finds inspiration and creates a tapestry from something

she discovered along the way. Patterns are her constant source of inspiration,” Tørdal says.

The exhibition of her work at Telemark Art Centre is called Pattern Unlimited, and an accompanying monograph of the same title has been published by the centre, containing essays and photographs from her entire life’s work as a textile artist, spanning over 50 years.

Raising questions about the world

Another force to be reckoned with, and the name behind the second exhibition in the project, is the 73-year-old visual artist Marilyn Ann Owens. Throughout her 50-year career, she has made her mark with a wide variety of paintings, drawings, prints and photographs, some of which are in the Norwegian National Museum’s collection.

Owens had a challenging upbringing, growing up in working-class northern England, the daughter of a police officer. Reflecting on and questioning her own struggles forms the conceptual basis of much of her art. Her work is characterised by the use of symbols couched in surreal contexts. Her images are figurative, dense with allegory, and often involve a confrontation with the world, the people in it, or herself. Her work can come across as a dark and intense reflection of society and social behaviours –but not without humour, warmth and room for interpretation.

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Silent Tide (2006) by Marilyn Ann Owens. Owens uses objects like a radiator as symbols for human warmth. Pattern Unlimited: the monograph on the work of Brita Been, published by Telemark Art Centre.

an

face at some point, and I see many, especially younger people, connecting with her art,” Tørdal says. Owens’ exhibition is over, but her retrospective can still be enjoyed in the accompanying book Stein Blad Bein, or Stone Blood Bone in English. Informa-

tion on both Been and Owens is available on the Telemark Art Centre website.

The next exhibition in this series will focus on Meta Norheim, a talented oil painter from Vrådal in Telemark. Her ex-

Scan Magazine | Special Theme |  Norway’s Buzzing Art Scene 60 | Issue 153 | April 2023
“It is amazing how Marilyn’s work resonates with people. She takes on subject matters like loneliness, feeling like
outsider, power structures in relations, anger, hopelessness and the lack of human contact. These are struggles we all
The four-metre long tapestry, Three Stockings and Shirt Front Embroidery (2020) by Brita Been. Hilde Tørdal, director at Telemark Art Centre. Photo: Hatim Kaghat Et Ubevoktet Øyeblikk (2006), oil on wood, 26cm x 33cm by Marilyn Ann Owens.

hibition will open in 2024, the same year as her 90th birthday. Future exhibitions of the work of Anne Stabell and Ingrid Lene Langedok will run in 2025 and 2026, respectively.

An art centre full of life Norway’s unique art centres are founded and run by artists. They’re free to visit, provide advice on art commissions and produce touring exhibitions that visit schools. “We give people the opportunity to learn about and enjoy contemporary art. There is a lot happening inside these walls. It’s easy to bring the whole family,” Tørdal says.

Telemark Art Centre is a contributor to the art festival Greenlight, which focuses on climate change, sustainability, and environmental issues. The festival is a collaboration bewteen Spriten Kunsthall, Skiens Kunstforening and Kunsthall Grenland, and uses art as a mouthpiece to explore complex and important issues. The next Greenlight festival will be held in September and October 2024, curated by the independent Swedish curator, art critic and editor Power Ekroth.

Telemark Art Centre plays an important role in making contemporary art accessible and enjoyable for people. Tørdal encourages everyone to go visit their local art centre when traveling:

“At its best, contemporary art has the power to initiate a change of mindset,

raise the right questions or evoke emotions that can lead to enlightenment. It can also simply be a delight or offer an escape. You never know what kind of treasures you will find.”

Telemark Art Centre: www.telemarkkunstsenter.no

Instagram: @telemarkkunstsenter

Facebook: Telemark Kunstsenter

Art Centres of Norway: www.kunstsentrene.no

Greenlight: www.greenlightdistrict.no

Power Ekroth: www.powerekroth.net

Scan Magazine | Special Theme | Norway’s Buzzing Art Scene April 2023 | Issue 153 | 61
Stein Blad Bein: the monograph on the work of Marilyn Ann Owens, published by Telemark Art Centre. Clouds (2014), tapestry 195cm x 200cm, by Brita Been. Evening View with Silk Slipper (2006), oil on wood, 33cm x 39cm by Marilyn Ann Owens. Silent Tide (2006), ink drawing 45cm x 42cm, by Marilyn Ann Owens.

An independent space for art, music and performance

Mark Steiner is not your average gallery owner. He grew up in New York City with a Norwegian mother and in the 1990s he lived in Manhattan, played in a band and worked in the film industry. He also volunteered at an art gallery in Soho. After September 2001, he swapped NYC’s East Village for Oslo, but it was not until 2011 that the ground floor of his apartment building in Grünerløkka became available, and a new art gallery was born.

This is not your typical art gallery. One of its two rooms is The Theatre Room, a performance space for not just visual art, but also live music and film screenings. Poets and performance artists, too, grace the stage on occasion.

With the room’s capacity of about a dozen people, each event is intimate. This gives the performer a great opportunity to connect directly with the audience. It is a place where new and up-and-coming musicians can showcase their work, perform original compositions and gain experience both on and off stage.

For Steiner, it is important to give talented new artists of any medium a chance. “Everyone has to start somewhere,” he says. “We are interested in highlighting those artists and music performers who have a message in their work. We

want this space to be a springboard for their art.”

The World We Made

Between 3 May and 14 May 2023, audiences can experience a multimedia group exhibition called The World We Made. “This international group show is focused on the global climate crisis, on overconsumption and littering, resulting in a world that we and the previous generations created without considering the consequences for future generations,” explains Steiner.

The exhibition aims to raise awareness about the state of the climate and the importance of recycling through artworks that employ a range of mediums, including photography, painting, drawing, graphics, textile and video. Through visual art, performance, photography and

many other modes of artistic expression, Schaeffers Gate 5 strives to inspire its audience to think and to make a difference.

Artists, musicians and filmmakers may submit applications to show their work at Schaeffers Gate 5 via the official website. The space is also available to rent out for private cultural events, such as album release parties, workshops or seminars.

www.schaeffersgate5.no

Instagram: @schaeffersgate5

Facebook: schaeffersgate5

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Mark Steiner Artist Aleksandra Stasiak. Serpentine by Irene Christensen.

Bringing the international art scene to Norway

Peder Lund is an experienced art dealer, curator and gallerist whose career began in the 1990s. In 2009, after two decades of working in an art dealership, he decided to open his own gallery with the aim of expanding the conversation with the Norwegian and Scandinavian public, and elevating Oslo’s standing in the worldwide art scene by emphasising modern and contemporary art created by globally-renowned artists. The exhibition programme is meticulously planned and carried out in close partnership with the artists themselves, their primary galleries, and artist estates.

The exhibition programme at Peder Lund is diverse, comprising photography, installations, sculptures and paintings. The list of artists Lund has worked with is impressive: it includes Wolfgang Tillmans, Louise Bourgeoise, Isa Genzken, Roni Horn, Ed Ruscha, Catherine Opie, Paul McCarthy, Mike Kelley and Ida Ekblad, to name a few. With its broad selection of artists, Peder Lund aims to present a comprehensive and multifaceted perspective on contemporary art to a Scandinavian audience.

The gallery assists and supports the artists it represents in engaging in important projects outside of their exhibitions at the gallery. Upcoming events include Ida Ekblad’s exhibition at KODE – Art Museum and Composer Homes in Bergen, open-

ing on 24 May 2023, and the inclusion of Catherine Opie’s outstanding abstract landscape photographs at CHART Art Fair in Copenhagen. The art fair will take place from 24-27 August 2023 at Kunsthal Charlottenborg.

Sculptures for spring and summer

The gallery’s spring exhibition is titled Robert Irwin: New Sculptures, and runs from 1 April 2023 until 3 June 2023. The exhibition marks Irwin’s second show at the gallery and consists of four works from his latest series of columnar sculptures, all of which were completed in 2021. The sculptures are created using translucent sheets of pigmented acrylic in various shades of grey, green and red – a colour that the artist had not previously used in this particular body of work.

An additional project that Peder Lund initiated is the installation of Louise Bourgeois’s world-famous sculpture Maman at the Palace Park of the Royal Palace in Oslo, which will be on display from 24 April until the end of August. This installation will be in dialogue with the major exhibition of the artist’s work at the National Museum, Oslo, which will open on the 6 May.

www.pederlund.no

Instagram: @pederlundoslo

Address Peter Lund

Tjuvholmen allé 27, 0252 Oslo, Norway

Scan Magazine | Special Theme | Norway’s Buzzing Art Scene April 2023 | Issue 153 | 63
Installation view, Roni Horn, Wits’ End Mash, Peder Lund, Oslo, 2021. © Roni Horn Courtesy the artist and Peder Lund. Installation view, Ida Ekblad, SLICE OF THE INACCESSIBLE, Peder Lund, Oslo, 2020. © Ida Ekblad. Courtesy the artist and Peder Lund. Installation view, Wolfgang Tillmans, After Venice, Peder Lund, Oslo, 2022. © Wolfgang Tillmans Courtesy the artist and Peder Lund.

Travel back in time with The Vestfold Museums

Despite being Norway’s smallest county, Vestfold offers thrilling city experiences, views unlike any other, and world-class art. On top of all that, it has a fantastic museum scene. The Vestfold Museums consists of many different museums, all offering fascinating escapes into the past.

Right by the impressive Borre mounds, the burial site of many Viking kings according to Snorre Sturlason, stands Midgard Viking Centre. The museum is an activity-based learning centre for people of all ages, aiming to bring Viking history back to life.

Archery, javelin-throwing and forging – is there anything more Viking-esque? At Midgard Viking Centre, visitors are encouraged to step into the past and learn about what life was like at Borre 1,000 years ago by seeing, tasting and smelling the Viking Age – as well as meeting some Vikings too.

“Midgard Viking Centre is right by one of northern Europe’s largest collections of monumental burial mounds,” says Christina Leverkus who works at the museum. “We offer a unique museum experience, integrated with this special location.”

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Midgard viking house.
Slottsfjellmuseet Viking ship. Photo: Vestfold Museene
Photo: Midgard Vikingsenter

Leverkus says that in addition to the activities, they have a Viking Hall which also hosts historical events with live music, authentic Viking food, chieftains and skalds –the Old Norse poets. The hall celebrates its tenth anniversary this year!

“Adorned with traditional, stylised animal motifs, among other things, the Hall is used for biennial Viking festivals, where we welcome Vikings from all over the world to bring the old age back to life.”

Through its authentic landscape, architecture and great knowledge, Leverkus notes that Midgard Viking Centre aims to become Norway’s leading attraction for revitalising the Viking Age.

The Slottsfjell Museum

At the foot of the historical hillock, Slottsfjellet, lies the Slottsfjell Museum. The museum offers a historical journey through Tønsberg, Norway’s oldest city, along with exciting ruins, whale skeletons and a magnificent Viking ship.

Erlend Tveite works at the museum and gives tours to audiences every day. “We have many different exhibitions. There’s a Viking hall with the only Viking ship in Norway currently on display for the public, a hall dedicated to the whaling of the late 19th and early 20th century, and a World War II bunker – but the most famous section is probably Slottsfjellet,” he says.

Atop Slottsfjellet or ‘the castle mountain’, you’ll be met by ruins of a fortress from the Middle Ages, along with the Slotssfjell tower, erected in 1888. Tveite describes visiting the site as a completely unique and authentic experience.

“The location tells its own story. When you’re there, you take a step into history. It’s easy to imagine yourself surround-

ed by people from the Middle Ages, biting their nails during sieges... you can visualise the events unfolding around you. It’s all very thrilling!”

Tveite says that there are many exciting upcoming events at the museum and hopes the different exhibitions will attract old and new visitors. “We want locals to get to know Tønsberg through

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Vikings. Photo: Midgard Vikingsenter Midgard archery. Photo: Jonas Nord Gusland Slottsfjellmuseet Erlend showing off museum bones. Photo: Vestfold Museene

our museum, while showing off Norway’s oldest city to visitors,” he says. “There’s something here for everyone.”

Munch’s House

Safely tucked between the narrow streets of Åsgårdstrand is Munch’s House, the artist home of the infamous painter Edvard Munch. Three years after his death in 1944, the museum became the very first Munch museum in the world and remains open to the public to this day.

Born in 1863, Edvard Munch was a Norwegian expressionist painter, famous for pieces like The Scream, Madonna and The Sick Child. Munch’s House offers a completely different, authentic perspective on the Norwegian artist and his life.

Maria Mikkola Muhrman, head of education at the museum, says Munch would spend his summers there, and painted some of his most famous works in the house. “This is a time-capsule – the house is exactly as it was back then. You

can envision him walking in and out of the rooms,” says Muhrman.

Many of Munch’s pieces were inspired by Åsgårdstrand and his summer house. Visitors are encouraged to retrace his steps and walk the paths of the artist, experiencing the same views that inspired his paintings, many years ago. “In addition to

guides, these hikes and children’s tours, we also offer tailored experiences, which can include a trip to a creative workshop,” says Muhrman.

The Whaling Museum

Sandefjord was once considered the whaling capital of the world. Today, whaling remains a large cultural and historical influence on the coastal city, and it is home to one of the only European whaling museums.

Inspired by the Americans, whaling shipowner Lars Christensen decided that the world capital of whaling also deserved its very own whaling museum. He established the Commander Chr. Christensens Whaling Museum in 1917, gifting the museum and its exhibitions to Sandefjord Borough. Today, the museum is known simply as the Whaling Museum.

“The Whaling Museum does not only showcase Norwegian whaling history, but the whaling history of the world through

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Water near Munchs Hus. Photo: Munchs Hus Munchs Hus. Photo: Munchs Hus Photo: Munchs Hus

Norway’s adventures to both the Artic and Antarctica,” says Eivind Thorsen, historian and advisor to The Vestfold Museums.

Thorsen explains that what started as exhibitions of polar animals and sea creatures has developed in many different directions, presenting both modern and historical perspectives on the whaling industry.

“We still have the original section of the museum with its zoological exhibitions, including a very impressive full-sized blue whale model hanging from the roof, but we’ve also expanded. Modern exhibitions focus on the stories of those people associated with the whaling industry, especially the women and children who were left behind in Sandefjord while the men were off at sea,” says Thorsen.

A temporary exhibition tells the story of whalers unable to return home to Nor-

way during World War II. Many of them left for other European Allied countries, such as Scotland, where they became some of the first to form the Norwegian army department. The department later became known as the ‘whaler brigade’, and was used to recruit whalers for other combat branches.

“We want to show the many sides of whaling,” says Thorsen. “Now, our focus is to educate visitors about sustainability and marine ecosystems, using the past, where whales were nearly hunted to extinction, to show how not to treat the ocean.”

The new exhibitions will integrate audiovisual effects, allowing the audiences to see and hear whales as they learn.

www.vestfoldmuseene.no

Instagram: @vestfoldmuseene

Facebook: Vestfoldmuseene

Scan Magazine | Special Theme | Norway’s Buzzing Art Scene April 2023 | Issue 153 | 67
The Vestfold Museums also consists of the Berger Muusem, Eidsfoss Ironwork, Larvik Museum, the Aluminum Museum, Haugar Art Museum and the Thor Heyerdahl Institute. Hvalfangstmuseet: ceiling and whale. Photo: Hvalfangst Museet Hvalfangstmuseet: boys and skeleton. Photo: Hvalfangst Museet

A harmonious blend of art, culture and dialogue

Located in Oslo’s trendy Grünerløkka, Hos Arne is a vibrant art and culture space devoted to fostering dialogue and understanding. Here, a well-developed set of values underpins a carefully curated programme designed to engage and inspire.

At an apartment in Gøteborggata in the heart of Grünerløkka, big conversations are taking place. The versatile art space and culture house Hos Arne (meaning ‘At Arne’s’) has quickly become one of Oslo’s most interesting venues. In fact, the space won the culture paper Subjekt’s prestigious award for Best Showroom in 2022.

“At Hos Arne, everyone is welcome. This place comes from our hearts, and we want people to feel that they can truly be themselves here,” says managing director and curator Maria Katarina T. Michelsen.

A value-based approach to art and dialogue

Comprising an art gallery and a stylish apartment where a range of events, talks

and workshops are hosted, Hos Arne isn’t just an arts and culture venue – it’s also an arena for encouraging conversations and open dialogue on a wide range of societal issues. The concept grew from Maria’s keen interest in the teachings of the Norwegian philosopher and writer Arne Næss.

Næss believed philosophy should be accessible to everyone, and not reserved for lofty conversations among academics and philosophers. “We want to continue his important work and adapt it to society as it is today,” says Maria. “We believe that the arts and culture scene we’re building inspires curiosity around thinking, reflecting and philosophising.”

Hos Arne’s unique quality comes from the deep thought and values underpinning the space and the work that goes into designing the cultural programme. “Dialogue, democracy and deep ecology are the core pillars we build upon. Community, close-

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Hos Arne’s salons are focused on open, empathetic dialogue with the goal of learning from one another. UpClose art performance by ballet dancer Maiko Nishino-Ekeberg and figurative artist Gabriel Schmitz, set to live cello and piano music.

ness and understanding blooms out of those core values and informs the way we communicate, the way we work with artists and how we welcome people to our venue,” culture manager Marius Nakken Larsen explains. “Beyond that, playfulness is a key value of ours – we want to have fun together and enjoy creating something new.”

A non-traditional arts and event space

This non-traditional gallery has a special focus on providing space for young and up-and-coming artists, while the apartment plays host to an interesting range of talks, concerts and dance performances, as well as workshops on meditation, breathwork and self-awareness. It’s a fascinating, holistic mix of activities, all designed to encourage reflection and unlike anything you’ll find in other venues.

“We focus on creating a community and establishing a safe space for expression,” says Marius. “Our events are small and intimate, and you’re always close to what’s happening. There is no separation between the artist and the audience –everyone is seated at the same level, and there’s a closeness there.”

The proximity to the art and cultural performances may lead to a more personal emotional connection between artist and audience, and the intimate nature of the

talks hosted by Hos Arne inspires closeness. “By creating a new format for art and culture and the type of meeting point we provide, we hope to be able to influence others to create other ways to come together as human beings,” says Maria.

Daring to think, engage and care

Hos Arne features regular salon events where a wide array of societal issues are discussed, with the aim of fostering progress and understanding. “Our salon events are about bringing people together to find new perspectives, to challenge our point of view, opinions and

ways of thinking – it’s about creating a space where there is room for different ways of thinking,” says Maria. “Næss talked about thinking as being painful. It’s easier not to think, not to engage with things that are painful to consider deeply – but we must dare to have those conversations.”

These events sprang from the idea that people are afraid to think and truly engage with challenging topics, and that a collaborative approach could spawn good conversations and improved understanding. “Part of our mission is re-inserting philosophy to the core of culture. We want critical thinking to be considered cool,” says Marius.

A key focus of the salons is to provide an arena for open and empathetic dialogue and exchange of opinions, to combat the fact that the space for expression in society has become too narrow. “There aren’t many truly safe spaces. Part of our mission is to encourage learning from one another without judgment, and being curious rather than dismissive,” says Maria. The theme of the next salon event taking place in April will be ‘the seriousness of being funny’, focused on the role of comedians in our society.

www.hosarne.no

Instagram: @hos_arne

Facebook: hosarne

Scan Magazine | Special Theme | Norway’s Buzzing Art Scene April 2023 | Issue 153 | 69
Managing director and curator Maria Katarina T. Michelsen in conversation during Hos Arne’s salon event in February 2023, focused on young artists. Vernissage event with artist Julius Karoubi.

Plan a hiking trip in Finland’s magical national parks

Visitors to Finland might assume that the best way to experience the majestic landscape is by skiing. But while hitting the slopes might be enjoyable, it doesn’t afford the deep, personal connection to nature that hiking does. Offering guided and independent hikes, the Finnish hiking-tour operator Oulangan Taika provides safe and simple access to Finland’s beautiful nature.

Oulangan Taika is owned by Tommi Kallberg, who has loved the outdoors since he was a young boy scout, and his wife Arja. The pair, experienced hikers who have trekked around the world in countries including Canada, Norway and Greenland, opened Oulangan Taika in their home country of Finland in 2022, to make hiking accessible for all.

The company focuses on renowned nature destinations in the North Ostrobothnia region, including Kallberg’s favourite route

–the popular Karhunkierros, or ‘Bear’s Trail’: an 80-kilometre journey through Oulanka National Park. “Karhunkerrios shows walkers a variety of natural wonders – rivers, rapids, hills and canyons. It is known as a once-in-a-lifetime experience for hikers,” says Kallberg.

A hiking-friendly country

Kallberg thinks Finland is an ideal destination for hiking, for all levels of experience. Finnish national park routes are marked and easy to follow. Good infra-

structure, such as fireplaces, firewood, wilderness huts and toilets, is in place at most rest-points. Cities and local communities also oversee well-maintained routes, and there are many accessible paths relatively close to city centres. “The network of hiking trails in Finland is vastly varied, so any visitor can find their dream location to explore,” assures Kallberg.

One of the goals of Oulangan Taika is to make hiking open to all. “Even those without previous experience or their own gear can enjoy hiking in Finland,” says Kallberg. As long as visitors have suitable footwear and proper clothing, Oulangan Taika can provide for most hiking needs.

The company organises one-day and multi-day trips in all seasons. For those

70 | Issue 153 | April 2023 TOPEXPERIENCESIN FINLAND2023Special Theme:
Hiking the hills of finland with Oulangan Taika.

who want more independence, supported self-guided hikes are available. For these, Oulangan Taika provides hiking gear, a comprehensive preparation package, a one-hour online orientation meeting, and support before and during the hike via email or WhatsApp to answer any additional questions.

In summer 2023, the company plans to offer canoeing, kayaking and fishing experiences, as well as hikes. In the winter, it aims to expand its range of hiking destinations to include northern Finland. By cooperating with local providers, Kallberg says they are designing a trip that shows visitors the hidden gems of the region that tourists otherwise rarely see.

Committed to sustainability

Oulangan Taika’s guiding principle is sustainability and preserving nature. The company follows the seven principles of Leave No Trace, an organisation that educates people on the most effective and least resource-intensive solutions to land protection. These include guidelines on proper waste disposal, leaving what you find and respecting nature.

The company is also a participant in the Parks & Wildlife Finland programme, which advises visitors on outdoor etiquette, such as camping only where it’s permitted, and following marked pathways. “Sustainability is one reason why

we only explore nature by hiking, biking, snowshoeing or canoeing. We know we need to preserve nature for future generations,” says Kallberg.

A magical experience

Oulangan Taika attracts clients from all over Europe. “Visitors are always enchanted with the peace and quiet they find in our region,” says Kallberg. “They love breathing the pure air and drinking clean water straight from the source. In the national parks where we hike – in Oulanka, Salla or Riistitunturi – these experiences are a given.”

Hiking, whether on a long or short trek, is both relaxing and energising. This sense of wellbeing in Finland’s harmonious and serene nature led to the company’s name. “Oulanka National Park has been voted one of the most magical national parks in Europe. The word ‘taika’ means magic in Finnish. That is the story behind our name. We hope everyone can come and experience the magic of this region and its environment,” Kallberg concludes.

www.oulangantaika.fi

Instagram: @oulangantaika

Facebook: OulanganTaika

Scan Magazine | Special Theme |  Top Experiences in Finland 2023 April 2023 | Issue 153 | 71
Kayaking the rapids in finland. A cosy fire on a winter’s hike. A farm on a winter’s hike with Oulangan Taika. Hiking with Oulangan Taika.

Unforgettable hotels and restaurants that showcase the best of Finland

Stunning views of the northern lights and the midnight sun, hiking trails, skiing slopes and fresh and authentic Finnish cuisine: Kassiopeia Hotels & Restaurants provides easy access to the very best things Finland has to offer travellers during all four seasons.

Named after a constellation in the northern sky, the accommodation and restaurant company opened its first venue in Levi in 1997. Since then, they have established new hotels in Levi as well as the Capital Region, but their Scandinavian style and high-quality service has stayed consistent throughout.

“We pride ourselves on offering guests an all-round travel experience during their stay in Finland,” company CEO Reija Taiha explains. “Many tourists wish to visit the Helsinki region as well as Lapland. Our hotels and restaurants guarantee an unforgettable stay in both the north and south.”

Kassiopeia’s Hotel K5 in Levi is right in the heart of the fell village, just a short distance from the slopes as well as from

bars, shops and other services. The scenic Panorama Hotel in Lapland is another gem. In the Sky Suites, visitors can spend the night in glass-ceilinged rooms under the northern sky, and marvel at the northern lights in the winter, or the midnight sun in the summer. For lovers of hiking and skiing, Panorama also provides easy access to the Levi Fell. Nestled on the hillside of the fell, it is the only ski-in, ski-out hotel in the area. “You can hit the slopes straight from the hotel,” Taiha says.

The Matts hotel in Espoo was opened in 2021. The location is hard to beat: within easy reach are both the bustling centre of Helsinki and the calming hiking trails of Nuuksio National Park. Designed in Scandinavian style, the hotel also has a trendy restaurant, Freja.

Food-wise, it’s hard to find a reason to dine anywhere but the hotels’ on-site restaurants. Kassiopeia’s restaurant family includes three cosy restaurants in the metropolitan area as well as extensive restaurant services in Levi. Each restaurant is unique, but what they all have in common are dishes made with fresh, seasonal ingredients. A particularly special atmosphere can be found in Saamen Kammi at the Hotel K5, which serves traditional Lapland delicacies by an open fire, accompanied by traditional joikha music and tales of Lapland.

www.kassiopeia.fi

Instagram:

@kassiopeia_hotels_restaurants

Facebook:

kassiopeiahotelsandrestaurants

Scan Magazine | Special Theme |  Top Experiences in Finland 2023 72 | Issue 153 | April 2023
Photos: Kassiopeia Hotels & Restaurants K5 Villas. Photo: Nokkalan Majakka Hotel Levi Panorama. Photo: Ante Aikio The Sky Suite at Hotel Levi Panorama.

SWEDISH BLACK CAVIAR

THE ULTIMATE IN SUSTAINABLE LUXURY

Arctic Roe of Scandinavia is the pioneering producer of the world’s most unique delicacy, Black Caviar, produced without a single fish having to die. Sturgeons have become extinct and making Black Caviar without killing the fish aids in the recovery and survival of the world’s sturgeon population. A microchip is affixed to each sturgeon so its growth curve and harvests can be monitored over a decade or longer. Every second year, the females are milked for caviar, and on each caviar tin or jar sold, the name of the individual female sturgeon and the date of production are printed on a label.

The female sturgeons occupy an abandoned paper mill in southern Sweden on the banks of the massive river Lagan that empties into the North Sea. The aqua system at Arctic Roe recycles more than 99% of the daily water consumption, and on-site wells provide water for the property.

Swedish Black Caviar can be found in several Guide Michelin restaurants, fish delicacies and retail stores. It can also be ordered directly from the company.

www.arcticroe.com | info@arcticroe.com

A Lappish adventure holiday for dog lovers

Increasingly, people are choosing new ways to explore nature as an antidote to busy lives. Husky-sledding through breathtaking snowy forests, mountains and plains is one such antidote. Simply enjoying the moment alongside these dogs in their beautiful natural habitat is one of Lapland’s most quintessential travel experiences.

Bernhard Klammer is CEO of Äkäskero Nature Resort Cabins & Sleddogcenter by the Pallas-Ylläs National Park in Finnish Lapland. With a background in sled dog racing, he moved to Lapland from Austria in 1991, and started the business in 1993. “At the time it was pretty much unknown,” he explains.

His passion for dogs and the unspoiled nature of Lapland has helped his business to grow into the biggest of its kind in the world. With over 400 dogs, the centre arranges active holidays for dog lovers,

such as husky-led snow safaris. During the winter you can go dog sledding in the wild on trips lasting anwhere from one day to two weeks, and there are other activities on offer such as snowmobiles, snowshoeing, cross-country skiing and rein-

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deer spotting. In the summer months the nature park is ideal for hiking, canoeing, mountain biking, fishing and foraging. Depending on the time of year, the daylight and the weather, it is a wholly different experience.

Active holidays for adventurous souls

Active nature holidays are growing in popularity as travelers seek alternatives to mass tourism destinations. Lapland’s unique culture and nature make it the perfect choice for a different kind of outdoor adventure. “You don’t have to stand still to switch off from everyday problems,” Bernhard says. Guests are typically people who like active holidays and who are willing to work hard. “It can be tough when the weather turns,” he expands.

It may not be a holiday for the faint-hearted, but for those who like to recharge with active adventures in nature, it’s perfect. “Being in nature and focusing on the dogs and the sled takes your mind off things. And it gives you a deep sense of peace just watching the huskies sprint,” he says. A week is an ideal trip length, as it takes time to relax and get to know the dogs. On arrival, there is time to settle in and spend time with the dogs, before beginning a four or five-day sled tour, sleeping in basic cabins along the way. Afterwards, you can spend a couple of days in the husky village winding down with the dogs and enjoying nature.

Animal welfare at the core

“We keep the old dogs and take good care of them,” Bernhard says. They have 90 retired dogs which visitors can take for walks in the forest and they place huge emphasis on animal welfare. “You have a commitment to each animal. Our customers are dog lovers, and they return time and again,” he says. From the very beginning, his vision was to build a place where his dogs could work and live happily, lead active lives and remain when they retire.

Take only pictures, leave only paw prints Äkäskero’s respect for Lapland’s unspoiled wildlife and nature is summed up in its slogan: Take only pictures, leave

only paw prints. The business is fully committed to protecting the pristine nature in the Pallas-Ylläs National Park, and takes action to preserve both what Lapland was and what it is today.

The Äkäskero cabins have not been modernised, so as to remain a natural part of the landscape. “Two generations back, this was normal life; very simple but normal,” Bernhard says. “You might have had a gas-cooker in your primitive cabin or a light, but that was all,” he continues. Simple, peaceful, quiet: these are important aspects of the Äkäskero spirit.

What the future holds

Bernhard has many plans for the future, with the focus firmly on the welfare of the dogs and the purity of the experiences they arrange. “Our company is built around the dogs, and I might not be getting rich, but I trust in my kind of life,” he explains.

First on the agenda is to improve the dog yards in the husky village, to invest in the dogs and their welfare. Then he plans to improve the wilderness cabins, making them more luxurious like the cabins in the husky village, while maintaining a rustic and genuine feel, and continuing to offer adventures to even more people all over the world each year.

www.akaskero.com

Instagram: @akaskero.sleddogcenter Facebook: Äkäskero Sleddogcenter

Scan Magazine | Special Theme | Top Experiences in Finland 2023 April 2023 | Issue 153 | 75

Performances and experiences on the Arctic’s main stage

Lappia Hall, a landmark building in the centre of Rovaniemi, Finland, was designed to be the home of culture. In addition to cultural experiences, the multipurpose building provides a unique setting for all types of events.

There were a few extremely tricky years when the pandemic brought cultural events to a complete halt, but since the autumn of 2022, the arts scene in Rovaniemi, Finland, has sprung back in action and Rovaniemi Theatre has been buzzing with performances again.

Lappia Hall is a performing arts venue and conference centre in Rovaniemi, the capital city of the Finnish Lapland re-

gion, situated close to the Arctic Circle. The building is known as an important cultural hub, and it is considered the ‘communal main stage of the Arctic’. In addition to the Rovaniemi Theatre, Lappia Hall is also home to Lapland’s music, dance and art schools.

The hall was designed by world-renowned architect and designer Alvar Aalto, and the building was completed in 1975. “The building is known for its unusual roof, which has been built to resemble Lapland’s fells and hills. People from all over the world travel to see the building, and marvel at its unique design,” says Sari Alatalo, the theatre’s executive director.

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Perhaps the most distinct feature of Lappia Hall is its roof, which is reminiscent of the region’s numerous hills and fells. The roof’s arches are made from metal, which catches the sunlight, giving the entire building a breathtaking glow. Photo: Aarno Torvinen Rovaniemi Theatre’s executive director, Sari Alatalo. Photo: Juho Kuva

Lappia Hall is a versatile events centre, and the hall’s auditoriums and restaurants are used throughout the year for various events, such as weddings, international conferences and concerts. “The beauty of the space here is that it can be adapted to suit our guests’ needs. The foyer – or even the theatre’s main stage –can be used as a setting for a wedding ceremony, for example, while the upstairs restaurant can cater for large gala dinners, buffets and everything in between. We’ve had events where the entire celebration, from welcome drinks through to speeches, performances and evening partying, have happened here,” she explains.

The theatre’s restaurant specialised in Lappish cuisine, made from an array of local ingredients. Menus can be tailored to guests’ needs and tastes, and for those looking for an intimate experience, cellar restaurant Saivo can host everything from atmospheric gala dinners to intimate club nights.

Theatre for all ages

Rovaniemi Theatre puts on some 20 productions a year. They include everything from musicals to children’s theatre productions, and there is something for all age ranges. This year’s line-up includes Nunnia ja Konnia, a Finnish musical adaptation of the 1992 film, Sister Act

The theatre is Lapland’s official county theatre, which means that theatre productions travel to other towns in the region. “We are proud to tour in each of Lapland’s 21 municipalities, bringing both children’s and adults’ theatre performances to the whole region,” Alatalo says.

For those seeking a bit of a different kind of visit to Lappia Hall, the theatre offers ‘set tours’, where visitors are invited to check out what happens behind the scenes in theatre productions. “This includes a visit to our wardrobe, hair and makeup departments, which is a wonderful way to get a deep-dive into the world of theatre,” says the executive director.

The theatre’s gift shop is located in the foyer, and there is a variety of Finnish and Lappish jewellery, accessories, clothing

and cards on offer. Many of the items are by Finnish design brands, such as Artek, Pentik and, of course, Alvar Aalto.

“Lappia Hall is an important cultural hub for the Finnish Lapland region, and we are proud to be able to share cultural events with locals and visitors. Due to our central location, we are near all amenities and hotel accommodation, which makes it an ideal location for conferences, celebrations and exhibitions alike,” Alatalo concludes.

www.rovaniementeatteri.fi Instagram: @rovaniementeatteri Facebook: Rovaniemen Teatteri

Scan Magazine | Special Theme | Top Experiences in Finland 2023 April 2023 | Issue 153 | 77
Cabaret performance, 2019. Photo: Tatu Kantomaa The theatre’s restaurant specialised in Lappish cuisine, made from local ingredients. Photo: Petri Teppo Rovaniemi Theatre is used throughout the year for various events, such as weddings, international conferences and concerts.
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The 2023 theatre line-up includes Nunnia ja Konnia; a Finnish musical adaptation of the 1992 film, Sister Act Photo: Petri Teppo

Making Finnish nature trips easy for Helsinki travellers

Taiga Times’ mission is to make exploring Southern Finland’s nature easy, sustainable and safe. Kiia and Jeffrey Meneses started Taiga Times to offer nature experiences to tourists in Helsinki wanting to vary their city break.

Taiga Times is a passion-project of a Finnish-Canadian couple who met in Australia almost ten years ago. The idea for Taiga Times was born during their studies: Kiia Meneses graduated from Tourism and Hospitality, while Jeffrey Meneses studied to be a wilderness guide.

Taiga Times organised its first guided tours in 2019 but the outbreak of COVID-19 meant there were no tourists, and the couple were left with surplus time on their hands.

“We still managed to organise tours for people living in Finland but we spent every spare moment fine-tuning our website, the food we offer and the tours themselves. We spent dozens of nights camping and trialling new routes,” Kiia explains.

Taiga Times offers day-hikes, but also multi-day excursions for small groups, taking care of everything from the travel to the location, a Finnish lunch and even extra clothes, which are available to borrow should the Finnish weather catch you off guard.

Kiia ensures every trip is authentically Finnish, but also sustainable: “Depend-

ing on the season, we can forage our own chanterelles and make soup afterwards! Seasonality is important for us, so we might make smoked rainbow trout soup or spinach pancakes – both of which are Finnish lunch staples.” Taiga Times organises trips almost every day of the week, all year round – meaning it’s easy to add a day exploring Finnish nature to an existing travel itinerary.

www.taigatimes.com

Instagram: @taigatimes

Facebook: TaigaTimes

Tripadvisor: Taiga Times

Scan Magazine | Special Theme | Top Experiences in Finland 2023
There are many scenic spots that overlook the Baltic Sea on the Archipelago Excursion. Sometimes you need to hear and see the beauty of Finnish nature.

Restaurant of the Month, Sweden

Stockholm’s star-studded Lebanese restaurant

Beirut Café, located in Stockholm’s Östermalms Saluhall, is the city’s go-to eatery for exotic flavours, frequented by tourists and locals alike. Celebrating its 24th birthday this year, this beloved deli-restaurant has even provided a hungry Lady Gaga and Harry Styles with Lebanese sustenance.

There cannot be many Swedish food outlets to which A-list celebrities make a beeline. Beirut Café, however, amongst the myriad stalls of Stockholm’s bustling Östermalms Saluhall, is such a place. Lady Gaga, Paris Hilton, Taylor Swift, Harry Styles, Will Ferrell, Justin Timberlake and Jay-Z are just some of the famous names who have shaken hands with Beirut Café’s owner Elias Karroum, who maintains a hands-on role at the institution, despite his growing gastronomic empire.

“Our aim was only to introduce Swedes to Lebanese food,” Karroum laughs. “That said, we’ve always had many international diners – and not just of the celebrity kind!” Karroum is Lebanese by birth, but has spent his life in Sweden. “Our mezze dishes are probably our most popular,” he explains. “But with so much choice in

the market hall, we need to put our head down and concentrate on our own thing.”

Beirut Café started life on nearby Engelbrektsgatan, with a deli opening in the food hall just over 15 years ago. Two years ago, the services joined forces: a restaurant with balcony seating was added to the deli, and a serving hatch now sits above the shop.

Having successfully introduced Levantine culture to Stockholm, Beirut Café’s colourful base serves as the headquarters in their drive to modernise the national cuisine. With mezze served warm and cold, the hatch provides a selection of salads and grilled meats (mashawi), while their pergola serves an extensive wine list, and a selection of perfectly curated cocktails for summer-evening wind-downs.

Östermalms Saluhall changes with the seasons, acting in winter as a warm refuge for workers and sightseers and becoming a cool escape in summer. Opened in 1888 in the presence of Oscar II, and retaining its original design, Östermalms Saluhall has in recent years been a platform for Sweden’s New Nordic revolution, and is lauded by Jamie Oliver. Now with 18 traders under its roof, many of them family-run businesses, Karroum and his celebrity friends have helped to propel this Stockholm tasting ground to culinary stardom.

www.beirutcafe.se

Instagram: @beirutcafestockholm

April 2023 | Issue 153 | 79 Scan Magazine | Restaurant of the Month | Sweden

Restaurant of the Month, Finland

Bringing happiness in a bowl to Helsinki diners

Fat Ramen’s restaurants have proved a hit with discerning diners in Helsinki. The first venue was opened in 2015 by entrepreneurs Marcos Gois and Otto Sarpaniemi and the company now boasts three centrally-located venues in the Finnish capital, offering food that is entirely hand-crafted using quality ingredients and seasonal produce.

“We have three noodle restaurants in central Helsinki. Our concept, ramen, is relatively niche in Finland and even in Helsinki. We are local but feel global. Being multicultural myself, with a Finnish-Portuguese background, I truly embrace different cultures and feel like a world citizen,” explains Gois.

Gois’ love for international cuisine comes from his global travels and his childhood memories of his grandmothers’ cooking. His early culinary career was spent working in fine-dining restaurants in

Helsinki followed by a three-Michelinstar restaurant in Piedmont, Italy, and several pop-ups in cities from Tokyo to New York. But it was a trip to London in 2014 sparked his love for ramen. “I had my first proper tonkotsu ramen in an East London ramen joint. The balance, complexity and delicacy of a hot bowl of noodles was otherworldly!” says Gois.

A craving for ramen

In 2015, Gois and Sarpaniemi spotted a gap in the local restaurant market and opened Helsinki’s first ramen shop in the

Hietalahti Market Hall. “As young entrepreneurs we wanted to bring something new to the restaurant scene. What would sell better than a hot bowl of noodle soup in cold and gloomy Finland? Otto and I were pioneers back then and I dare say we brought ramen to Finland,” says Gois. “Since then, many more noodle-driven concepts have emerged. The competition is a good thing as it offers customers options and keeps us on our toes. We are constantly striving to improve our product and be the best”

“Ramen might seem like simple dish, but it’s actually very complicated. We serve thin hakata-style noodles and specialise in two types of soups: a rich pork broth called tonkotsu and a vegan mushroom dashi. We put a lot of effort and time into what we do. Each noodle

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is hand pulled and all our stocks, sauces and toppings are prepared in our own central kitchen,” he adds.

Flavour harmony

Diners at Fat Ramen can enjoy an array of Japanese and broader Asian flavors that have a distinct Nordic touch, in a casual and relaxed atmosphere. Alongside ramen, guests can feast on the likes of bao buns, fresh starters made from seasonal vegetables, and mazemen, the noodle dish without broth.

“We’ve recently launched ‘RFC’, our version of fried chicken where we coat chicken in a ramen powder and spice mix before frying. Apart from being super tasty, we bring our personal touch to the fried chicken scene by doing something different,” says Gois.

The restaurants also pride themselves on changing the menu three or four times a year, while always retaining a few old favorites. Fat Ramen’s cauliflower ramen is a perennially popular dish during the summer season with vegan and non-vegan diners alike.

“The crowning glory of our restaurants is the range of the menu. All our restaurants are in beautiful locations where our guests feel pampered while enjoying delicious Japanese food with a Finnish influence. We are always aiming for a harmony of flavours in all our dishes,” says Gois.

Plans to open new venues are in the works, and the young restaurant group’s operating philosophy is to build a small chain without the stigma often associated with expansion. “In general, chaining is perceived to decrease the quality of the product where too many compromises are made, and semi-finished products are ordered directly from wholesalers,” explains Gois. “We don’t fancy this generic route. Each restaurant will always carry its own distinct vibe. The only things that need to be set in stone are the customer experience and the product itself.”

Fat Ramen’s team constantly strives to develop and improve on its already high-quality offering by producing everything themselves in their own cen-

tral kitchen. “It’s the only way we can really ensure the highest quality possible,” says Gois. “Our food is very moreish. I think people can taste the dedication and attention we put into it, even though it’s a casual restaurant. We aim to be affordable so that guests can eat with us on a semi-regular basis. We welcome you to enjoy happiness in a bowl with us!” beams the owner.

www.fatramen.fi

Instagram: @fatramen

Facebook: fatramen

Tel: +358 10 3379870

Fat Ramen venues: Hietalahden Kauppahalli

Keskusta Mikonkatu

Kallio Helsinginkatu

April 2023 | Issue 153 | 81
Scan Magazine | Restaurant of the Month | Finland
Owner and chef Marcos Gois.

Restaurant of the Month, Norway

Dining in Bergen: flavourful feasts for all

Allmuen Bistro in Bergen, Norway, is a restaurant whose vision is embodied by its name. “Allmuen is an old Scandinavian word meaning ‘common people’ – and this is a place for all,” says head of marketing Jana Bergmann.

Allmuen Bistro’s menu rotates daily, representing an assortment of local and seasonal produce. According to the availability of quality ingredients, dishes include meat, vegetarian, and seafood options.

“We have a zero-waste mission, meaning we strive to produce as little waste as possible, with a focus on sustainable food and animal welfare,” says Bergmann. The kitchen team finds ways to utilise all parts of the animals and uses ingredients that are on-hand when creating new dishes, before sourcing new produce.

This approach prompts culinary creativity. “We create a culinary experience with dishes based on local produce, but with global flavours,” says Bergmann

Bergen’s proximity to the sea enables Allmuen to serve fresh, wild fish and seafood from the local area, every day. The Åpen Mat concept is their most popular at the restaurant: “It is the Allmuen take on a tasting menu, where guests order a three or fivecourse menu to experience different flavours and foods together. It is a social concept that encourages sharing conversations over a delectable feast,” says Bergmann.

The concept captures the essence of Allmuen: a welcoming, laid-back and social atmosphere for all.

www.allmuenbistro.no Instagram: @allmuenbistro Facebook: allmuenbistro

Scan Magazine | Restaurant of the Month | Norway
www.cosytimesceramics.dk Instagram: @cosytimesceramics.kerteminde
Photo: Lynn Millspaugh Photo: Bjørk Ellingsbø

Hotel of the Month, Denmark

Step back in time at this Danish hotel for a unique holiday

Known for its distinctive round churches, beaches with powder-like sand, and ageold forests, the sunny island of Bornholm in the middle of the Baltic Sea is well worth a visit – and JANTZENs HOTEL offers an experience like no other.

Founded in 1872, this is the oldest hotel in the coastal town of Gudhjem. “We cultivate the imperfect here,” explains hotel director Lars Funding, referring to the eclectic interior of the hotel. It’s interesting yet familiar, feels old yet timeless, and at every turn the mix of unique décor, vintage furniture and quirky flea-market finds embodies an intimate, peaceful atmosphere, reflecting JANTZENs HOTEL’s long history.

“We want to create a different style of hotel that treasures stillness and the feeling of calm,” says Funding. JANTZENs is steeped in over 150 years of history and is an oasis for switching off from the stresses of everyday life.

Whatever the occasion, the hotel invites you to relax into the moment and enjoy the surroundings. The focus is ‘less is more’, and recycling, upcycling and reusing are implemented in the upkeep and renovation of the building. It has been refurbished in the style that was de rigueur in 1872, featuring different shades of green, vintage brass fittings and sash windows. The building renovations are ongoing, and it is crucial for everyone involved to keep the spirit of the hotel alive and to respect its cultural importance.

Bornholm is easily reached by sea or air, and besides its dramatic cliffs, breath-

taking nature and rich culture, it boasts 300 hours more sun than elsewhere in Denmark. The island is famed for its art, ceramics, micro-breweries and fine dining, and the beautiful landscape is ideal for hiking, running, cycling and many other outdoor activities.

Gudhjem is a town with proud local traditions, and the building that houses JANTZENs HOTEL is a crucial part of this. There are exciting times ahead with possible expansions, but its sense of peace and ‘hygge’ continue to be at the very heart of JANTZENs HOTEL. From the freshly cut flowers, beautifully curated rooms and unusual rock-garden, to the fresh homemade bread every morning, this place is as carefully looked after as its guests.

www.jantzenshotel.dk

Instagram: @jantzenshotel

Facebook: Jantzens Hotel

For more information about the local area: www.bornholm.info/en/gudhjem

April 2023 | Issue 153 | 83 Scan Magazine | Hotel of the Month | Denmark
The breakfast room. Photo: Pernille Kaalund Photo: Jantzens Hotel At the back of hotel, is a courtyard and outside tables. The cliff-garden and the breakfast room as seen from the cobbled courtyard.

Hotel of the Month, Finland

Find your happiness in the Arctic Circle

The award-winning Arctic TreeHouse Hotel is a must-visit for anyone looking to experience Lapland’s picturesque outdoors and uncompromising luxury. Arctic TreeHouse Hotel offers an escape from hectic everyday life to tranquil and pure Northern nature.

Arctic TreeHouse Hotel is part of the SantaPark Arctic World, a family-owned company specialising in Christmas fairytales, luxury stays and boutique experiences in Rovaniemi, Lapland. The vision of the owners Ilkka Länkinen and Katja Ikäheimo-Länkinen was to create a unique and one-of-a-kind hotel that celebrates Arctic nature and showcases Northern cuisine, design and architecture. Arctic TreeHouse Hotel has been frequented by celebrities and executives, but when asked about any

VIP guests, the CEO Ilkka Länkinen says that every guest is a VIP: “Our restaurant is called Rakas Restaurant and the word ‘rakas’ means ‘my beloved’. That’s how we treat all of our guests – as our beloved ones.”

The magic is in the detail

The inspiration for the hotel’s design came from a childhood dream, a close relationship with nature, the magical world of SantaPark Arctic World and the

rich Lappish culture. The owners wanted guests to experience the Arctic nature and seasons throughout their stay. Respect for nature is one of the core inspirations behind the hotel’s concept, informing the carefully selected building materials and unique architecture. Instead of one large hotel building, accommodation units are scattered between trees, allowing for gorgeous views from the suites and bringing the Arctic nature indoors.

There are three different suite types. The iconic Arctic TreeHouse Suites are carefully planned nests made of timber. The Arctic GlassHouses are perfect for larger families with two bedrooms, a traditional sauna and a private deck from which to stargaze. The largest Arc-

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There’s nothing like seeing the Northern lights from the comfort of your own bed.

ticScene Executive Suites have elegant lounge areas, beautiful views and private wellness areas. All suites face the northern sky with big, panoramic windows for guests to enjoy the magic of the Arctic sky from the comfort of their own bed. The snowflake-shaped main building houses the Rakas Restaurant & Bar, Syvä Wellness Nest, meeting rooms, Guest Service Lounge and the hotel boutique.

The ever-changing Arctic seasons

Arctic nature can be extreme and the temperature-difference between summer and the depths of winter can exceed 60 degrees Celsius. The landscape changes from pure white to a beautiful multitude of colours in summer and autumn. During winter’s polar nights, the sun won’t rise above the horizon, while six months later, the sun won’t set and guests can enjoy the outdoors all night long, under the midnight sun.

Arctic TreeHouse Hotel offers complimentary activity equipment for guests to use while exploring the surrounding forest at their own pace. Summer nights are a wonderful time to roam the beautiful surroundings on a fatbike, while autumn offers lovely opportunities for hiking and berry-picking, right by the suite. During winter, tobogganing, tubing and snowshoeing are guaranteed fun.

In Rakas Restaurant & Bar, the changing scenery beyond the gigantic panoramic

windows is a breathtaking view to take in while enjoying the flavours of Lapland. Here, the seasonal menu created by the award-winning chef Petteri Luoto comprises beautiful dishes based on ingredients sourced from Arctic nature.

“December is by far the most popular time to visit, as Rovaniemi is known as the official home of Santa Claus. The type of Christmas magic we have here cannot be found anywhere else, but there is also much more to see in Lapland than the winter wonderland. For many it will come as a surprise that the best months to see Northern Lights are September, October and March. In autumn, you can see the Northern Lights reflect off the surface of the water – two sets of Northern Lights! It is an incredibly beautiful moment. The magical summer night sky and mild temperatures are also becoming increasingly popular,” Länkinen says.

Sustainable action

Arctic TreeHouse Hotel is run with the aim of passing on a better environment to the next generation. Each year, the team plants 5,000 to 10,000 new seedlings in the surrounding forests and seeks to reduce their carbon footprint with water-saving solutions and effective waste reduction and sorting. The hotel utilises geothermal energy and is a pioneering hotel in Finland in the use of solar-thermal energy.

Arctic TreeHouse Hotel also strives to reduce food waste and use local ingredients, with a goal to source 65 per cent of their ingredients locally. They have been recognised with the Green Key and Sustainable Travel Finland certificates, and with the 2022 Northern Europe Luxury Sustainable Hotel Award.

www.arctictreehousehotel.com

Instagram: @arctictreehousehotel

Facebook: arctictreehousehotel

April 2023 | Issue 153 | 85 Scan Magazine | Hotel of the Month | Finland
Enjoy the MidNight Sun picnic with your loved one. Changing Arctic nature offers many wonders for children to enjoy. You can appreciate panoramic views of the surrounding nature while staying cosy in your suite.

Experience of the Month, Norway

Experience tranquility at Selbutunet

In Selbu, Central Norway, in one of the municipality’s characteristically sprawling and sleepy landscapes, a wooden lodge nestles amongst the greenery. Surrounded by nature, Selbutunet Lodge is the perfect place to sit back and enjoy the quiet countryside.

Located by the beautiful river Nea on the outskirts of Trøndelag, Norway, you’ll find the family-run lodge, conference and event space, Selbutunet. With five apartments on site, the lodge offers uninterrupted relaxing stays in peaceful surrounds. “One of the reasons I fell in love with our lodge was because of its surrounding green nature,” says Julie Ingebrigtsen, the owner of Selbutunet.

Built as a hydropower base in the early 1980s, Selbutunet has served many purposes: it was once a school, a golf course, a conference centre and a chocolate factory, before finally becoming a travel lodge that brings peace and serenity to its guests.

“Our long-term goal is to become a retreat centre where people can relax and take a break from the hustle and bustle of everyday life,” says Ingebrigtsen. “When people arrive, we want them to feel like they’ve come home.”

A lifelong dream

Ingebrigtsen has always been a hard worker. For as long as she can remember, her dream was to run her own hotel. She was pursuing an education within the industry when her health suddenly took a turn for the worse, forcing her to move home. When she recovered, she landed a job in the Norwegian Ungt Entrepenørskap, which helps young people grow as entrepreneurs.

“It was a great opportunity. Being me, it’s no surprise that I fell into a routine of working non-stop, fully dedicating myself to it,” she says. “Then, my health issues returned. I lost feeling in my arms and feet.”

Her high-paced daily routine was replaced with hospital visits. Ingebrigtsen, who always loved having her hands full, was told her future dreams might not be achievable. “While I needed to listen to my body, there were talks of me having to

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stop working, which just wasn’t an option. I knew then that I had one last chance to do what I wanted,” she explains.

With her husband, she began to look for a hotel where she could live out her life’s dreams. “In the past, I had briefly worked for Selbutunet and had fallen in love with it, so when we saw that it was up for sale, we jumped at the opportunity,” Ingebrigtsen says. “It’s just perfect, not just for guests, but for me too. Being surrounded by nature and such a peaceful environment has helped my health. It allows me to do more work while feeling relaxed. I just love it here.”

The couple took over Selbutunet in 2017, and just weeks later Ingebrigtsen found out she was pregnant, despite the slim odds her doctors gave. Two blessings, a beautiful baby girl and Selbutunet kickstarted what would be an adventure of a lifetime.

Serenity and tailor-made service

From the get-go, Ingebrigtsen knew her lodge would be a place where people could find peace. But despite the focus on wellbeing and quality, Selbutunet is not pretentious. “Our services are tailored to each guest, whether they’re alone or in a group of ten. Depending on their wants and needs, we provide different activities and full culinary experiences,” she says.

“Of course, some of our guests prefer to enjoy their stay in peace, and like to eat in their own space, which is why every apartment is equipped with a kitchen.”

No matter what it is you’re looking for, there is a space for it. Just say the word, and the staff at Selbutunet will accommodate. “Our concept is simple, but never at the cost of wellbeing. If anything, it allows us to be more flexible in taking care of our guests,” Ingenbrigtsen says. “Additionally, we have a lot of large, open spaces that guests can use for their own pleasure. From the workshop downstairs to the relaxation oasis, there’s space for anything! We still operate as a conference space,

and we’ve had workshops and weddings, yoga, concerts and more.”

Selbutunet attracts many different visitors with its tailored services and peaceful tranquility. When you arrive at Selbutunet, you’re immediately enveloped by nature. “As the lodge was previously a golf course, we’ve got a large, beautiful outdoors area,” Ingebrigtsen says. “If our guests wish to spend time on our outdoor grounds instead, we also provide Lauvu tents, so they can comfortably enjoy the surrounding nature.”

Whether you’re an artist looking for a different work space or just someone looking to clear your mind, a returning guest or a new visitor arriving for the first time, the staff at Selbutunet will welcome you home with open arms.

www.selbutunetlodge.no

Instagram: @selbutunet

Facebook: Selbutunet

April 2023 | Issue 153 | 87 Scan Magazine | Experience of the Month | Norway
Julie with her husband and daughter.

Gallery Experience of the Month, Denmark

A piece of Danish art history

The Hirschsprung Collection houses tobacco manufacturer and art collector Heinrich Hirschsprung and his wife Pauline’s private collection of Danish art. With its idyllic location in Østre Anlæg park, its cosy, home-like atmosphere and its impressive art collection, the museum should be on your cultural itinerary when visiting Copenhagen.

Nestled in the beautiful Østre Anlæg park close to cafés, metro stations and the Botanical Garden, The Hirschsprung Collection enjoys a perfect location. The museum opened its doors to the public in 1911 and houses the private art collection of Heinrich Hirschsprung (1836-1908) and his wife Pauline (1845-1912).

“The couple donated their collection of Danish art to the Danish nation. Since day one the museum has been decorated with furnishings from artists’ homes to create a cosy, almost home-like atmosphere. Many visitors think the museum was once the home of the Hirschsprung

family; however, that is not the case. The couple had the museum specifically built to house their art collection,” explains Gertrud Oelsner, museum director at The Hirschsprung Collection.

Heinrich and Pauline Hirschsprung were both art enthusiasts. Over the years they built an extraordinary collection of Danish art from the 19th and early 20th century; from the Danish Golden Age of art to the Skagen painters and the Symbolists. The collection includes major masterpieces by artists such as C.W. Eckersberg, Christen Købke, Anna Ancher, P.S. Krøyer, Bertha Wegmann and Vilhelm Hammershøi.

“It is the biggest collection of Skagen art outside Skagen. If you love P.S. Krøyer’s paintings, then a visit to the museum is a must. The collection also includes 30,000 letters from artists written in the 19th century. In the collection you will also find several art sketches and smaller paintings made for private homes. It’s a chance to get very close to the artists and almost get to know them,” says Oelsner.

Anna Syberg – capturing the beauty of the moment

Until 21 May 2023 you can experience the very special exhibition Anna Syberg – The Beauty of the Moment. Anna Syberg was a key figure in the Funen’s artists’ colony in the late 1800s. Syberg found her subject matter in flowers and plants, in the vases and pots around her home, in her garden and out in nature. With her distinctive watercolours, she revitalised floral painting. “Her paintings capture the

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Exhibition: Anna Syberg - The Beauty of the Moment, Photo: The Hirschsprung Collection

beauty of the moment in an ever changing world. Her artwork is full of vitality, and it brings you back to the present moment,” says Oelsner.

Syberg was ahead of her time; with seven children, a husband and limited money, she found a way to create and paint in a life filled with duties and chores at a time where women were expected to focus on housekeeping rather than a career.

“While her husband was supportive of her pursuing her art, she certainly had to be persistent and insist that her work was of great importance. She showed that there are many ways to be a woman and that it is possible to combine family and career. While this might be more common today, it certainly was not at the beginning of the last century,” explains Oelsner.

The exhibition is not to be missed. Syberg’s artwork is extremely fragile so it is rarely on display. Once the exhibition ends in May, the artwork will be returned to Faaborg Museum and to private owners where the artwork will be stored in drawers, until the art has ‘rested’ enough to be shared with the world again.

A tribute to female artists

Anna Syberg – The Beauty of the Moment is a part of The Hirschsprung Collection’s focus on female artists. For centuries,

women have been overlooked in art history, but when you dig deeper, you will find that women have been creating artwork for as long as men, and their stories deserve to be heard too.

“We believe that it makes culture and history so much richer if we also include women. Women provide a different perspective. The arts have always been dominated by male artists – however, women have important stories to tell through their art. It is a pity if we do not include female artists,” says Oelsner. “It is almost like archaeological work. So much female artwork, particularly the old artwork, has been lost or is in fragile or bad condition. It simply has not been

preserved as well as the work of their male counterparts.”

The Hirschsprung Collection has a permanent exhibition with Bertha Wegmann, who was another exceptionally talented female artist, and in autumn 2023, you can experience an exhibition with Marie Krøyer, a renowned female artist. Furthermore, the museum is currently conducting a research project on female artists in the Modern Breakthrough movement (1870-1900), which will culminate in an exhibition in autumn 2024.

www.hirschsprung.dk

Instagram: @hirschsprungskesamling

Facebook: Den Hirschsprungske Samling

April 2023 | Issue 153 | 89
Summer day at the South Beach of Skagen (1884), P.S. Krøyer, The Hirschsprung Collection, Photo: The Hirschsprung Collection A Young Girl. Portrait of the Artist Marie Triepcke (1885), Bertha Wegmann, The Hirschsprung Collection. Photo: Ole Akhøj
Scan Magazine | Gallery Experience of the Month | Denmark
Photo: The Hirschsprung Collection

Artist of the Month, Norway

Renowned painter Jonny Andvik’s stories of nature and culture

its magnificent nature and rich cultural heritage, Telemark was the perfect place for a creative young soul to start his lifelong journey of artistic expression.

For Jonny Andvik, art and the process of creating is a lifestyle. “I lead a holistic artistic way of life – living, thinking, philosophising and ultimately creating paintings,” he says. As a child, Andvik was inspired by his grandfather, Alf Andvik, who painted as a hobby. His grandfather gave him brushes and painting equipment, encouraging him to express himself. From an early age, Andvik had a hunger for knowledge.

“I’ve spent a huge amount of time doing research and learning about art history and different artists,” Andvik says. “The culmination of all that learning has made me realise that the great masters all

have their own form and technique that is personal to them. Finding your own shape and form of expression is hugely important.”

A well-educated and thoughtful artist, spreading knowledge and inspiring others is a major aspect of Andvik’s work. He has taught hundreds of students about the classic methods of figuration and portrait painting. “I find teaching incredibly rewarding,” Andvik says.

Paying homage to the natural and cultural landscape

Andvik grew up in the historic region of Telemark in Southern Norway. Known for

“Since I was a child, I’ve always been fascinated with the farming culture and the storytelling traditions of the area. The old folk tales and fairy tales felt enriching to me, and I’ve always had a huge imagination,” he says. “This has been a fantastic background to work from, and it has had a great impact on my art.”

The region of Telemark is home to the country’s richest heritage of folk stories, fairy tales, folk music and poems. It’s a colourful area where these Norwegian traditions remain alive and well. “I find the local nature and culture in Telemark very inspiring, and I enjoy using landscapes, buildings and objects from this area as motifs in my paintings,” Andvik says. “I work with a very personal lan-

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Jonny Andvik is one of Norway’s leading figurative painters. Throughout his long and illustrious career, the artist has found his path – working in the tradition of the old masters, telling meaningful stories of the human condition and the landscape around us. Solli, oil on board 2021
A Long Day is Over, oil on canvas 2021

guage of realism. My paintings are a way of communicating.”

Andvik is known for his emotive depictions of the rural landscape of Telemark, as well as portrait paintings. To him, preserving the natural heritage of our world is equally as important as preserving the cultural heritage of humankind.

A search for meaning

It’s important for Andvik that every painting tells a story. He’s fascinated by the human traces and signs of life that are

left behind in landscapes that endure far longer than our bodies do. “Searching for human traces in the landscape, I rely on my gut feeling to see how I can relate early stories experienced by others,” Andvik says. “I spend a lot of time reflecting and engaging in philosophical musings while I paint. Who were these people? Why did they leave this place suddenly and leave their things behind?”

With a focus on depicting regular objects and old buildings, Andvik is drawn to the old, the rough, the rusty, the damaged –

abandoned things that once held great meaning for everyday people.

“I enjoy telling the strange and unlikely stories. Something that might not be very aesthetic can become aesthetically pleasing as a painting,” Andvik says. “With pigmentation and textures, with a story underpinning the work and central symbolism at play – you can turn it into something different. There’s a lot of beauty in the ugly.”

The importance of being present

For Andvik, a close connection with landscape is a prerequisite for creating art that is truthful and genuine. He finds a lot of inspiration in the richness of natural textures: earth, moss, mountains. “I’m very focused on searching for the natural light you can only find in nature, and I want my paintings to be authentic. When you see an interior painting of mine, I want you to feel as though you are in a barn from the 1700s, that you can feel it and smell it,” he says.

A staunch opponent of easels and painting materials that are harmful to the environment, Andvik brings a saw along on his painting expeditions so he can make his own easels on the spot. “When I’m finished painting, I leave them there as degradable materials in the landscape,” he says. “Being present in the spaces I’m painting is important to me. I don’t want

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Trofé, oil on canvas 2021 Feels Like Home, oil on board 2021

to be entertained by what I see, I want to exist within it and get as close to it as possible.”

Andvik feels that spending time in the environments he’s painting is incredibly rewarding, and it’s a way of working that few artists are using these days. “I often work in rough environments. I could be in minus-15 degrees in the high mountains, a thousand metres above the sea or by the coast in strong gale winds – I want to be present in it,” Andvik says. “The more challenging the conditions are, the richer the paintings become in the end. Being there adds layers of meaning that you wouldn’t get from snapping a few photos of a place and going home to your comfortable studio to paint it.”

Andvik is currently working on a new collection. This year, his work will be displayed at a local exhibition at Galleri Osebro in Porsgrunn in October, as well as at several collective exhibitions around Norway.

“For me, creating is a battle and a struggle, but I enjoy the process,” Andvik says. “Joy is a good driving force, but I also like pain. Working with these paintings and achieving an intense expression should be a demanding process.”

www.andvik.com

Instagram: @jonnyandvik

Facebook: thepainterjonnyandvik

April 2023 | Issue 153 | 93 Scan Magazine | Artist of the Month | Norway
Jonny Andvik – the painter at work. Photo: Marie Klever Bøye The magic starts to happen when the artist begins mixing colours on the palette Photo: Marie Klever Bøye Indian Summer, oil on canvas 2018
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Marie Lidén. Photo: EIFF/Baolei Qin

On filming the unfilmable: Documenting the people allergic to electrity

“It’s been about a ten-year process. It was a really difficult film to fund because it’s not a sexy subject and it’s very controversial. A lot people don’t even believe it.” Marie Lidén is talking about her sensitive and sublime documentary Electric Malady, which has just been nominated for a BAFTA.

Today, Lidén lives in Scotland, a country she fell in love with during her studies in the UK. But the story she’s pursued for the last decade led her back to her roots in a small town in Sweden – and back to her childhood.

When she was eight, Lidén’s mother came home complaining she felt ill. “She was really light-sensitive and felt like her bones and skin were on fire,” Lidén recalls. “Almost overnight, she began to have these very odd symptoms that we later, by a process of elimination, worked out intensified whenever she was near the stove or the TV. She thought she was having a nervous breakdown, because she couldn’t possibly be allergic to electricity!” Meanwhile Lidén, fuelled by childhood imagination, had her own ideas: she thought her mother was a vampire!

It wasn’t until her mother read a newspaper article about a woman who had to live in the forest because of a strange illness, that she realised she was experiencing the same symptoms.

Allergic to modern living

That illness is called Electromagnetic Hypersensitivity (EHS). While medical professionals say there’s no scientific basis for the symptoms, there’s no

doubt that those affected by it are in very real distress.

Lidén says: “We went up to the forest to see this woman… and I remember thinking that it was so cool. I thought ‘wow, this woman lives in a caravan with this cage to keep out the radiation!’ It was like something from a sci-fi story but, on the journey home, mum was sobbing because she thought that she might have to leave her children.” Lidén’s mum was one of the lucky ones. They managed to

adapt the house, rewiring everything, using candles and oil lamps where they could, and eventually she got better.

It was this experience that led Lidén to make Electric Malady, which follows the story of William Hendeberg, whose EHS has forced him to live in virtual isolation. “At the beginning, the film was going to be about my experience. Then we began talking to other electro-sensitives. We were in the late stages of editing when it really became William’s story. His part in it had grown and grown and I fell in love with him and his family, who were obviously going through this extremely difficult time, but had such a wonderful outlook on life. They have this love and connection that’s so real. It’s an inspiration,” says Lidén.

April 2023 | Issue 153 | 95 Scan Magazine | Culture | Marie Lidén
Image from Electric Malady

Lidén’s film is heart-warming and devastating. William’s raw honesty is easy to connect with, despite the fact that he’s literally under cover for most of the film. But it’s as the documentary unfolds that we begin to appreciate the extent of the toll EHS has taken on him.

William emerges, through flashbacks in home-movies, as a carefree young man relishing life and its prospects. When EHS struck, it was without warning. His girlfriend got sick first and, when he stepped in for her at work, he developed the same symptoms.

Getting better meant getting off-grid but, when the grid is everywhere, that isn’t easy. William retreated to Sweden’s isolated forests near Närke where he now lives, in a house lined with foil, hidden under layers of copper-infused fabric, to shield him from a world that makes him sick.

“Having grown up with my mother, and knowing how sensitive she could be, I did a lot of testing before we started filming. At the beginning, we used a hand-cranked 15mm film camera. Later, we figured out that we could use a small SLR camera if we stayed away and used long lenses. I was using non-transmitting microphones, using mirrors to

angle light from outside. All our devices were kept as far away as possible and were battery driven. But our presence in William’s room still had a physical effect on him. A few hours of filming meant that he would have to recover for a whole day afterwards. So, it was really complicated process, but that’s also part of the look of the film. The process of compromising on equipment gave us this layered texture, which I love,” says Lidén.

A Healing Process

If Electric Malady is tough to watch at times, it was equally difficult to film.

“William really wanted to do the film… we talked a lot about it and made sure he was okay. But it was still hard because you’ve got your character who is talking about suicide, telling me things that he wasn’t telling his family, and that was very tough,” recalls Lidén. “I had to seek help. I had to speak to a psychiatrist, because it was really difficult for me emotionally. We filmed for seven years and sometimes I would think, maybe I can’t use this. What kind of film am I making here? What does it say about me as a director? Am I making an exploitative film? So, yes, it was a very hard to make.”

Despite the stresses of filming, William has clearly benefitted from finally find-

ing an audience who will listen without judgement. Lidén hopes her documentary will help others too because, while EHS is not as well-known as ME or fibromyalgia, William’s experiences are sure to resonate with anyone living with an invisible illness.

Mainstream society likes to put people in neat little boxes, especially when it comes to sickness and health but, as Electric Malady shows, the reality is far more complex. Lidén’s film is not just about EHS. It’s about people who fall through the gaps in diagnosis and end up isolated, feeling like they have failed, rather than it being the system that has failed them.

“So many electro-sensitives go to the doctor and are told there’s nothing wrong with them. They go to another doctor, who says the same, and then maybe they try therapists. After that, they’re on their own, trying to find their way out of this void,” says Lidén. “It’s incredible that people are responding so well to the film. It’s been such a win for those with electro-sensitivity and similar illnesses.”

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Electric Malady was released by Conic in UK/Irish cinemas in March 2023. A Q&A tour with the director will visit selected cinemas. Image from Electric Malady
Scan Magazine | Culture | Icelandic Symphony Orchestra
Photo: Iceland Symphony Orchestra

Icelandic Symphony Orchestra to tour the UK for the first time

From 20-28 April 2023, the Iceland Symphony Orchestra will mark its first appearance in the UK under its new chief conductor and artistic director Eva Ollikainen. The seven-concert tour will include Anna Thorvaldsdottir’s sublime METACOSMOS, piano concertos by Beethoven and Rachmaninov with the celebrated soloist Sir Stephen Hough, and Tchaikovsky’s Fifth Symphony.

Audiences in London, Birmingham, Manchester, Edinburgh, Nottingham, Cardiff and Basingstoke will be treated to one of Iceland’s finest musical assets when the Iceland Symphony Orchestra rolls out its highly-anticipated UK tour in spring 2023.

Each concert will begin with METACOSMOS by the orchestra’s composerin-residence, Anna Thorvaldsdottir. The 14-minute work, an exquisite study in instrumental timbres and textures, explores the natural balance between beauty and chaos and the emergence of the former from the latter. Sir Stephen Hough is set to perform Rachmaninov’s Piano Concerto No.2 or Beethoven’s Piano Concerto No.3, while the second half of each programme is devoted to Tchaikovsky’s Symphony No.5.

Eva Ollikainen has been with the Icelandic Symphony Orchestra for 15 years and was appointed the new chief conductor in 2020, coinciding with the Orchestra’s 70th anniversary. “Iceland is a wonderful country that it has been a great pleasure to experience,” she says. Though travel restrictions during the pandemic presented unique challenges for the orchestra, it allowed Ollikainen to spend substantial unbroken periods with the players.

“This was a beautiful time, rehearsing and performing in our wonderful home at Harpa Concert Hall in Reykjavík, one of the world’s great venues. There was time to really get to know the players and for them to get to know me. Now we have the chance to share what we’ve been doing together with audiences in

the UK. Beethoven, Tchaikovsky and Rachmaninov speak to universal emotions and feelings, just as Anna Thorvaldsdottir does in her music.”

“A jaw-dropping understanding of the music of our time”

Thorvaldsdottir’s METACOSMOS is, as the composer notes, rooted as much in the human experience as it is in the creative chaos of the universe. The piece was inspired by the notion of falling into a black hole in space, a metaphor for the unknown. “As with my music generally, the inspiration behind METACOSMOS is not something I am trying to describe

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Composer-in-residence Anna Thorvaldsdottir. Photo: Haraldur Jónasson

through the piece. To me, the qualities of the music are first and foremost musical,” explains Anna Thorvaldsdottir.

“Anna is incredible,” comments Eva Ollikainen. “Listening to her music feels

like a purification process for the mind and soul. It is always a rich mental and spiritual journey. We’re so privileged to have her as our composer-in-residence as she’s in such huge demand around the world. The Iceland Symphony Orchestra’s players are outstanding performers of contemporary compositions and have a jaw-dropping mutual understanding of the spirit of the music of our time.”

Sir Stephen Hough is the Iceland Symphony Orchestra’s artist-in-association throughout the 2022-23 season. He and Ollikainen worked together for the first time at Harpa in early January and will perform Rachmaninov’s Second Piano Concerto in Reykjavík in February ahead of their UK outing. “Stephen is such an incredible musician and human being. I look forward to our collaboration and working with him on tour,” says Ollikainen.

Almost a third of the Iceland Symphony Orchestra’s 90 full-time musicians are

from outside Iceland, with 13 nationalities represented in the orchestra’s ranks. “It’s such a vibrant and exciting community of musicians,” says Jóhannsdóttir. “Many of our overseas players have lived here for 30 or 40 years and are true locals! It has been very important for us to have this international membership in Iceland’s national orchestra. And of course, it’s special for us to bring music by a great Icelandic composer to our audiences in the UK.”

en.sinfonia.is

Instagram: @icelandsymphony

Facebook: IcelandSymphony

2023 UK tour dates:

20 April: Cadogan Hall, London

21 April: Symphony Hall, Birmingham

23 April: Usher Hall, Edinburgh

25 April: Bridgewater Hall, Manchester

26 April: Royal Concert Hall, Nottingham

27 April: St David’s Hall, Cardiff

28 April: The Anvil, Basingstoke

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Chief conductor Eva Ollikainen. Photo: Nikolaj Lund Pianist Stephen Hough. Photo: Sim Canetty-Clarke

Best new Scandi music in April

Norwegian artist Moyka is back with her first release since 2021’s debut album The Revelations Of Love. And mercifully, she’s not lost any of her propensity for producing bangers in that time! Sizable beats and maxed-out synths see to it that this comeback is one we won’t be forgetting for a while, with new single Rear View akin to something that Robyn could have a global hit with.

Sweden’s LOVA is out with a brand new tune And The Oscar Goes To. The follow-up to I Raised Your Boyfriend takes that song’s lead and goes full speed ahead with the grunge-pop sound that its predecessor hinted at. This is a production to play loud, not least to pick up and appreciate the nuances of self-deprecation that LOVA has brilliantly peppered the lyrics with.

Monthly Illustration

Convenience is the debut single from a fresh new Danish popstar on the block –MAGLY. It’s a punchy pop tune with a sunny disposition, sounding like it’s making an early play for song-of-the-summer on Danish radio. And with a melody like that in its chorus, how blessed those Danes will be this summertime, if that pans out!

Norwegian artist Maria Mena is back, and she’s taking things up-tempo! New single Not Worth It is a joy to listen to – an unashamed declaration of being “too old for this shit”, a rallying cry to “take our dignity back”, and a scathing but seemingly well-deserved obliteration of the character of pretty much all men everywhere. Oh, and a thoroughly enjoyable pop tune, while it’s at it.

Devilry of the darkest kind

What is the biggest difference between living in Sweden and Britain? Everyone with experience will have a different answer, but I say: how we consume yoghurt.

When I was younger and my friends and I would stumble out of bed after an alcohol-fuelled night, they would gasp for a cooked breakfast. I could never go for a greasy start to my hangover. For me, that came later. I would have to begin with yoghurt and muesli.

I grew up in a family of yoghurt-eaters and therefore consider myself an authority on the subject. It was yoghurt and muesli every morning. You pour a generous amount of yoghurt into the bowl and sprinkle it with muesli, seeds, fruit, whatever you fancy.

In Britain, some deranged person decided that the best way to eat yoghurt was to start with the cereal and then add yoghurt on top. This is devilry of the darkest kind.

Instead of naturally scooping up a spoonful of yoghurt with layers of toppings, you dig down into the unknown, the unseen. Each spoonful is unmeasured, upside down and completely out of control.

It bothers me that my children are growing up eating yoghurt in this absurd way. I try to implement my rules, the right rules, but they

fall on deaf ears. I stand alone in my righteousness. And don’t get me started on the tubs: the flimsy, not-good-enough-for-leftovers, can-we-even-recycle-them? tubs.

When I think of a serious Swedish yoghurt session, I think of how the Tetra Pak feels in my hand, the way the silky yoghurt flows into an empty bowl, and how a finished pack is cleaned, dried and recycled easily. Heaven.

Do the right thing, Britain. Mend your ways.

April 2023 | Issue 153 | 101 Scan Magazine | Culture | Columns
Gabi Froden is a Swedish illustrator and writer, living in Glasgow with her husband and two children. Her children’s and YA books are published in Sweden by Bonnier Carlsen and Natur&Kultur. www.gabifroden.com
www.scandipop.co.uk

Scandinavian Culture Calendar

–Where to go, what to see? It’s all happening here!

Sakura Festival 2023 (22 to 23 April)

Cherry flowers are just as essential a sign of spring as Easter eggs in the corner shop. Copenhagen celebrates its Sakura at the end of April when, touch wood, the risk of snow is low. The festival, which is organised by the Embassy of Japan, takes place in Langelinje Park in central Copenhagen. In addition to selfies amongst the flowers and picnicking under the trees, you can take part in lots of traditional Japanese activities, such as origami, ikebana and tea workshops. Or why not try your hand at calligraphy or haiku writing?

Nordre Toldbod, Copenhagen www.sakurafestival.dk

Kuopio Dance Festival (14 to 20 June)

While it’s still spring, it’s never too early to start thinking about summer and which festivals to attend this year. One not to miss is the traditional Kuopio Dance Festival in Eastern Finland. The 54th edition will take place in June, and it’s the oldest and largest festival of its kind in the Nordics. The programme includes a new piece choreographed by Anton Lachky for the Helsinki Dance Company, which is celebrating its 50th anniversary, work by the Burkinabè Salia Sanou based on Martin Luther King’s famous speech, and hip-hop by the Brazilian Grupo de Rua. Jump into the cooling waters of Lake Kallavesi if you need a break from all the action.

Venues around Kuopio www.kuopiodancefestival.fi

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Magazine | Culture | Calendar
Scan Magazine | Culture | Calendar
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Kuopio Dance Festival is the oldest in the Nordics. Photo: Wonge Bergmann

Beer (until 30 October)

Who doesn’t like a pint – especially when combined with a bit of culture?

The Stockholm Spritmuseum can deliver an abundance of both through its exhibitions and restaurant/bar. Their most recent exhibition Beer looks at beer in all its forms, so you will get acquainted with IPAs, APAs and NEIPAs, with a bit of history and politics mixed in. After all, beer brings people together. Cheers!

Djurgårdsstrand 9, Stockholm www.spritmuseum.se

The Garden – Six Centuries of Art and Nature (until 7 January 2024)

Stockholm is a remarkably green city, and now you can also experience some of it indoors at the Swedish National Museum. This exhibition looks at how gardens have been portrayed in art over the centuries, from flowers to landscapes, by big-hitters such as Monet and Watteu as well as by contemporary stars. You will leave with a newfound understanding of how humans’ relationship to nature has evolved over time, from ancient times of biblical paradise to the modern-day and the challenges of climate change.

Södra Blasieholmshamnen 2, Stockholm www.nationalmuseum.se

Rudolph Tegner Museum and Statue Park

Danish architect Rudolp Tegner founded the museum bearing his name in the late 1930s, inspired by extensive travels abroad and the aesthetic of functionalism. Today, in addition to the museum,

you can also visit the statue park outside for a combination of dramatic concrete architecture and green rolling hills. One of their exhibitions is a sound work Mod Lyset, meaning ‘Towards the Light’, by Ditte Rønn, which has been inspired by a sculpture of the same name. You can experience the piece in the park four times a day until 23 October.

Museumsvej 19, 3120 Dronningmølle www.rudolphtegner.dk

Suomenlinna Art Walks 2023

Suomenlinna is an 18th-century fortress on a group of islands off the Helsinki peninsula and a UNESCO World Heritage site. The fortress makes for a fascinating visit on any day of the year, but it also hosts a number of cultural events well worth checking out. The island hosts a number of artists and artisans of various mediums, from pottery to textiles and paintings. Why not join for a guided Art Walk where you can peruse their workshops? If you fall in love with something, you can buy it as a souvenir to take home with you. The walks are organised every Friday from 11am to 3pm.

Venues around Suomenlinna, Helsinki www.suomenlinna.fi

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Spritmuseum in Stockholm. Photo: Johan Eldrot Suomenlinna sea fortress. Photo: Super Otus
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Johan Johnsen: Still Life with a Bouquet of Flowers Oil on canvas. Nationalmuseum. Photo: Erik Cornelius/Nationalmuseum

Scan Magazine Issue 153

April 2023

Published 04.2023

ISSN 1757-9589

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Cover Photo James Cochrane

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106 | Issue 153 | April 2023 Scan Magazine | Culture | Calendar
Rudolph Tegner Statue Park. Photo: Henrik Sylvest

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