Vitamin E
E N C O U R A G E M E N T Please join us for the
September General Membership Meeting In a time when everyone is challenged by
Featuring
Dr. Debbie Phillips Tuesday,
September 28, 2021
Gaylord Springhouse 18 Springhouse Lane Nashville, TN 37214
Doors open at 11:00 am Lunch- 11:30 am Preregister at GNAA.ORG
$41 per person
uncertainty, fear, anxiety and riding an emotional roller coaster, we are also seeking solace from reliable and trustworthy sources. Dr. D offers a hearty dose of Vitamin E (Encouragement)! Debbie Phillips has been a trusted advisor, educator, coach and source of inspiration to industry professionals for over 30 years. She has helped thousands of people find their source of inspiration in times of victory and defeat. Debbie combines practical tips for navigating change with proven solutions for approaching ambiguity, angst and anger. Her approach comes from understanding how emotions drive performance and her depth of experience dealing with others who are weak, disillusioned and skeptical. In a short 45 minutes, Debbie covers the following topics:
• Shifting gears…. From “fear to focus” • Creating routines that anchor clarity • Techniques for strengthening your “mental muscle”
Thank you to our Sponsors: DevDigital • Floors First Nashville • Tolleson Inc 2 International Plaza, Suite 201, Nashville, TN 372171 | p: 615.365.3047 | f: 615.365.3571 | www.gnaa.org
CHAIRMAN Stacey Holt, CAM CHAIRMAN ELECT Tracey Crowe, CAM VICE CHAIRMAN Stephanie Liston, CAM, CAPS SECRETARY/TREASURER Jenn Mulholland, CAM IMMEDIATE PAST CHAIRMAN Zac Ward, CPM MANAGERS REPRESENTATIVE Meredith Dixon, CALP SUPPLIERS REPRESENTATIVE Tyler Ellis, CAS MAINTENANCE REPRESENTATIVE Rusty Guilliams, CAMT, CPO MANAGEMENT DIRECTORS Anne Adams, CAM, CALP Brigitte Byron, CAM Tina Hamor Sully Lemmons, CAM, CPM Katherine Morrow, CAM Wes Schmitz John Sons, CALP Giovanna Suastegui, CAM Alice Ward, CAM, CAPS Dee Wilson SUPPLIER DIRECTORS Jennifer McCoy, Esq. Loyd Owen, CAS Dwayne Rawls, CAS Lacey Smithson, CALP JD Wright, CAS MAINTENANCE DIRECTORS Diane Mason, CAMT, CPO Jeremy Byrd, CAMT, CPO IREM LIAISON Richard Wright MDHA LIAISON Norman Deep LEGAL ADVISOR M. Wesley Hall PRESIDENT Victoria Tobin DIRECTOR OF EDUCATION & EVENTS Ginny Johnson COMMUNICATIONS MANAGER Taryn Hill STATISTICS Bobbi Turner, ARM MEMBERSHIP MANAGER Autumn Stiles FINANCE MANAGER Courtney Helms ACTIVE PAST CHAIRMEN Mary Bradley Stephanie Burns, CAPS, CAM, CALP Brad Cather, CPM, HCCP, SHCM, COS Kirby Davis Faye Ellis, CPM Andy Gass, ARM Shelley James, CAM, CAPS, CPM Andrew Klahn, CAM, CAPS, CALP Tammy Lee, CAM Chari Lewis CAM, CAPS, CPM Stacy L. Molen, CAM Nancy Morris Linda Page, CPM, ARM Ellen Parker Susan Sherfield, CPM Lisa Swick, CAPS Joyce Wolfe
CONTENTS
GREATER NASHVILLE APARTMENT ASSOCIATION NEWS & EVENTS
FEATURES
05 07 11 14 17
It’s the Law Through the Eyes of a Lawyer: What Makes a Great Property Manager?
Marketing How to Use Google My Business in Apartment Marketing
Committees GNAA Apartment Tour: Spotlight on The Gulch
2021 Apartment Tour Right Off the Rails
Education Conference GNAA Members Take the National Stage at Apartmentalize!
ASSOCIATION NEWS
02 04 06 08 09 10 18 19 20 21 24
September General Membership Meeting Vitamin E Encouragement
Certified Apartment Manager Registration Boost your knowledge, skills and confidence!
Basics of Electricity Course Learn about basic circuitry
HVAC Certification Course Take a practice and get certified!
AUGUST 2021
2021 BOARD OF DIRECTORS
2021 GNAA Awards Gala Masquerade
Certified Apartment Leasing Professional Registration Make that career commitment today!
Supplier Success Sales are about the details!
Certified Apartment Supplier Registration Become an industry insider!
Beer Butts and BBQ Come support this fun event!
Calendar Stay up to date
Maintenance Appreciation Cornhole Tournament @gnaatn
Boost your knowledge, skills, and confidence! Certified Apartment Manager WE RECOMMEND THIS COURSE for community managers and experienced assistant managers.
September 13-17, 2021 8:00 am - 4:00 pm
GNAA Education & Training Room
Earning your CAM credential allows you to demonstrate that you have the knowledge and ability to manage an apartment community and achieve the owner’s investment goals. The CAM credential positions you well for career opportunities and advancement.
Presented By: Vicki Sharp NAAEI Faculty
YOU’LL LEARN ABOUT: • Occupancy rates
• Apartment turnover
• Comprehensive marketing plans
• Working with contractors and vendors
• Sales team management and product readiness
• Recruiting high-caliber employees
• Equitable treatment of current and potential residents
• Employee orientation and training
• Resident retention and maintaining a positive company image
• Employment regulations and record keeping
• Communicating with residents • Customer service and issue resolution • Enforcing company policy and complying with laws and regulations
• Employee evaluation • Analyzing the property’s financial operations and taking corrective actions for underperformance • Monitoring property performance to achieve the owner’s investment goals • Accounting principles and practices
• Property inspections
• Maximizing net operating income
• Preventive maintenance programs
• Reporting property performance accurately
• Service request process
SPACE IS LIMITED! SIGN UP TODAY. Fax to GNAA at (615) 365-3571, email to ginnyjohnson@gnaa.org or register online at gnaa.org. Name(s): _________________________________________________________________________________________________________________ For more information, visit www.naahq.org/CAM.
Available in person and online visit Online member price: $825 Property/Company: ______________________________________________________________________________________________________ www.naahq.org/education-careers/find-a-course. www.GoWithVisto.org Email:______________________________________________________________ Phone: an _______________________________________________ To locate affiliate offering this course near you,
Authorized by: ____________________________________________________________________________________________________________ Date: __________________________________ Bill Account $______________ Payment enclosed $ __________________________________
Cost: $950/person
GNAA Policy: Payment must be made by course date. Absolutely no refunds will be issued. If for any reason you cannot attend the course, you or your company may send someone in your place.
4
THANK YOU 2021 GNAA EDUCATION SPONSORS: Brookside Properties • Elmington Property Management • Freeman Webb Companies Law Office of Hall & Associates • Law Office of Jennifer McCoy • Lighthouse Property Lincoln Property Company • Multifamily Utility Company • Signal 88 Security • The Hill Law Firm The Liberty Group • Universal Media Group Inc. • Valet Living • Wheeler, Inc. • Yardi
Greater Nashville Apartment Association
IT’S THE LAW
Through the Eyes of a Lawyer
What Makes a Great Property Manager? By Jo Pulcini, Data One International There is a trope in film and television that the way to communicate a unique perspective is to see the situation through a new set of eyes in the story: the wise janitor, the consoling doctor and the sharp lawyer are all archetypes we see time and time again in fiction. In the multifamily industry, it makes sense that a supplier is going to see more versions of multifamily professionals in action than the professional does. If you’re a property manager, how many other property managers do you see working on a daily basis? The answer is always going to be fewer than the suppliers with whom you coordinate. My favorite version of this trope is from the film “Top Gun.” The talented pilot Maverick reached his true flying potential only because of Charlie, the civilian instructor hired by the military. In the film, she both complimented and constructively criticized him in turn (Charlie, by the way, was based on a real person named Christine Fox). In that spirit, the News and Events Committee team decided we wanted to help all Management Mavericks reach full potential by offering a new perspective. We asked our attorney members of GNAA to tell us the three attributes that make a great property manager or wingman in the multifamily workplace. Nathan Lybarger with the Law Office of Hall and Associates put it this way: “Almost any legal trouble a landlord can find themselves in can be rooted in a lapse of one of these attributes.” Those attributes are as follows: ORGANIZATION – Every single respondent had a variation on this theme. Angelita Fisher of the Law Office of Angelita E. Fisher said, “Every great property manager is detail oriented,” while Nathan Lybarger noted, “Your paperwork needs to be immaculate.” All noted that even minor errors in notices and communications can turn a legal case against a property manager. COMMUNICATION – This attribute is so important that Jennifer McCoy of the Law Office of Jennifer McCoy said, “The best managers have taken the time to master the art of communication.” All respondents seemed to think News & Events
that communication is a skill to be honed more than an innate talent. A great manager will consistently take a moment to reflect on the choice of words they choose and if they are communicating often enough. How often should they communicate? Gary Rubenstein of Schulman Leroy & Bennett, P.C., advised that property managers should be in “constant communication with residents, staff and vendors.” In other words, a good property manager does not keep secrets or assume everyone is on the same page. PROFESSIONALISM/RESPECT – By far, the most emphasized attribute was all about professionalism and respect. Being generous and equal with simple respect was a cited as a key to long-term success. Each respondent had their own thoughts on professionalism/respect: Gary Rubenstein: “You need to have a personable and friendly attitude towards residents, staff and vendors.” Angelita Fisher: “A great property manager can enforce the rules without being argumentative or overbearing. Integrity is important – not only being truthful, but also being able to own your actions and ask for help when needed.” Nathan Lybarger: “Don’t say, write, text or type anything you wouldn’t want read in court.” Jennifer McCoy: “Perhaps most importantly, good managers understand that they work to serve their residents, and accordingly, will cultivate an atmosphere of respect by acting with the utmost professionalism. This includes transparency…and treating residents with kindness and courtesy.” There you have it. Our legal GNAA members are in broad agreement regarding which attributes are important for good property management. To our great surprise, neither impromptu bar singing nor sunset motorcycle riding were mentioned by our respondents. Now, armed with these insights, you can take your skills to new heights when you become a Property Manager (and CAM is coming up…sign up today!). 5
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Thank You 2021 GNAA Education Sponsors:
Brookside Properties Elmington Property Management Freeman Webb Companies Law Office of Hall & Associates Law Office of Jennifer McCoy Lighthouse Property Lincoln Property Company Multifamily Utility Company Signal 88 Security The Hill Law Firm The Liberty Group Universal Media Group Inc. Valet Living Wheeler, Inc. Yardi
$159.00 PLEASE BRING GAUGES AND VOLT METERS IF POSSIBLE
SPACE IS LIMITED. REGISTRATION IS REQUIRED. Register at www.gnaa.org or email to ginnyjohnson @gnaa.org. No Refunds. No Cancellations. (Must be paid in advance of event.)
Greater Nashville Apartment Association
MARKETING
How to Use Google My Business in Apartment Marketing by Laura Calugar shared with permission from Multi-Housing News (MHN) Here’s what multifamily operators need to know about this coveted tool in order to maximize their digital strategy. Google My Business (GMB) is one of the strongest marketing tools multifamily operators need to master in order to make their properties stand out. If used efficiently, GMB listings will drive those looking for a new apartment to the on-site leasing office, and that’s one of the first steps in converting prospects into residents. As opposed to pay-per-click in Google Ads and search engine optimization, GMB is free. The tool has a unique search algorithm that allows apartment operators to fill in descriptions of their properties, add photos and even post relevant info to draw attention to their business. “Multifamily operators should be taking the time to understand and fully utilize the tools Google has provided in the GMB platform because they’re designed to give the user detailed information and additional opportunity to click through to your website,” Catriona Orosco, director of Yardi’s RENTCafé Reach, told Multi-Housing News.
Building a Strong GMB Profile
unique and important about your property,” Orosco said. Adding high-quality photos, videos or 360 views to a GMB listing is another way to make a GMB listing stand out. These elements are among the first that catch a prospect’s attention and they also build trust with the audience. Additionally, they will give potential residents a realistic look at what the community is like. According to Louis Schiavone, content marketing director at Love & Co., a marketing company that focuses on senior living communities, adding links to social media accounts is also an easy way to enhance the effectiveness of a GMB profile and simultaneously give prospects an opportunity to learn more about and get in touch with a community. Furthermore, having a well-moderated review platform where prospects can read verified reviews and official responses is also critical. “Reviews can be a great way to identify issues you might not be aware of, and your handling of those issues is important to your future prospects. Always be professional and courteous in your responses,” Orosco advised.
After claiming the listing and ensuring everyone in the marketing team has access to it, the next most important step is to make sure the key details – such as the address of the property, phone number, website etc. – are accurate.
One of the latest features GMB offers is Google Posts, a tool that enables multifamily operators to post content directly into the search engine results pages. Love & Co. has been using it since March to get their messages in front of online searchers.
“The opportunity goes well beyond those basics. Office hours, photos, products such as floorplan images are all opportunities to showcase what’s
“For example, for a client in the Raleigh, N.C., area, we made a post about the community’s reopening/ vaccination status and linked the post to a blog about continued on p. 20
News & Events
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THANK YOU 2021 GNAA EDUCATION SPONSORS:
Brookside Properties • Bug Solutions • Elmington Property Management Freeman Webb Companies • Law Office of Hall & Associates Law Office of Jennifer McCoy • Lighthouse Property • Lincoln Property Company Multifamily Utility Company • Signal 88 Security • The Hill Law Firm The Liberty Group • Universal Media Group Inc.• Valet Living • Wheeler, Inc. • Yardi
Register at www.gnaa.org or email to ginnyjohnson@gnaa.org. 8
Greater Nashville Apartment Association
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News & Events
9
Make that career commitment today. Formerly
Certified Apartment Leasing Professional
NALP
WE RECOMMEND THIS COURSE for leasing consultants, concierges, and career changers with hospitality, retail, or customer service experience.
September 21-23, 2021 8:30 am - 5:00 pm
Earning the CALP credential, many people’s first industry credential, shows your employer that you’re committed to a career in residential property management.
GNAA Education & Training Room
YOU’LL LEARN ABOUT: • Using technology to generate traffic • Measuring and managing your community’s reputation • Inspecting the leasing center, tour route, model units, and vacant apartments • Researching the competition and building relationships with competitors • Compiling a comprehensive community resource tool
• Applying fair housing law and communicating rental criteria • Qualifying prospective residents according to rental policy • Preparing and reviewing leases with new residents • Move-in processes • Responding to resident issues and maintenance requests
• Creating effective marketing plans
• Building relationships with residents and creating a sense of community
• Relationship sales processes and evaluating your personal sales performance
• Reporting incidents, maintaining documentation, and taking corrective action
• Evaluating a prospect’s commitment level and overcoming objections
• Maximizing revenue and operational efficiency
• Preparing prospects for the next steps in the rental process
• Conducting a market survey
• Securing and processing lease renewals
Available in person and online Cost: $749/person Online member price: $425
SPACEinformation, IS LIMITED! SIGN TODAY. For more visitUPwww.naahq.org/CALP. Contact registernear online at GNAA.ORG. To locate an ginnyjohnson@gnaa.org affiliate offering this or course you, visit GNAA Policy: Payment must be made by course date. Absolutely no refunds will be issued. If for any reason you cannot attendwww.GoWithVisto.org the course, you or your company may send someone in yourwww.naahq.org/education-careers/find-a-course. place.
THANK YOU 2021 GNAA EDUCATION SPONSORS: Brookside Properties I Elmington Property Management I Freeman Webb Companies I Law Office of Hall & Associates Law Office of Jennifer McCoy I Lighthouse Property I Lincoln Property Company I Multifamily Utility Company Signal 88 Security I The Hill Law Firm I The Liberty Group I Universal Media Group Inc. I Valet Living I Wheeler, Inc. I Yardi
10
Greater Nashville Apartment Association
COMMITTEES
GNAA Apartment Tour
Right Off 2021 GNAA Apartment tour The North Gulch Capitol View • 1200 Broadway • Infinity Lofts in the Gulch • 11 North Friday, August 20, 2021 • beginning at 8AM
2021 Spotlight on The Gulch
By Wes Schmitz, Apartment Tour Committee Chair and UDR Have you ever wanted to “test drive” luxurious Nashville properties? As a participant of the Greater Nashville Apartment Association Apartment Tour, you will get to do just that! This year the theme is Right Off the Rails where we will be touring communities in The Gulch. On this tour you will get to observe and experience Gulch high-rise and mid-rise communities’ amenities and model apartment homes while taking in the history of downtown Nashville. Due to the number of cranes in the air and construction on every corner, it is not a secret that Nashville and the surrounding communities have been booming for the past several years. With that comes amazing new communities as well as older communities that feel the need to renovate in order to keep up with new trends. The Gulch started its growth just over a decade ago, with most of the dynamic changes being made within the past five years. New construction on nearly every block of The Gulch is an indication that this neighborhood is not slowing down anytime soon. Walkability was almost non-existent in downtown Nashville; however, the placement of grocery stores like Whole Foods and Publix, coffee shops, retail stores and hotels has changed all that. This particularly appeals to out-of-towners who are relocating from metropolitan areas like Chicago
News & Events
and New York that provide a high level of walkability or convenient public transportation. These new residents are looking for a short commute to work and entertainment venues, via scooters, bikes, or on foot so they can avoid the hassle of owning a car. Whether you are familiar with The Gulch or have never visited, the GNAA Apartment Tour will take you through four distinctive communities that will shed some light on how people live, work, and play downtown. We will start our day at the GNAA office at 8 a.m. to board the bus. Our first stop will be a 9 a.m. breakfast at The Grand Hyatt, which was voted the #1 new hotel in America by USA TODAY! After breakfast, the bus will then take you to Capitol View and Eleven North before enjoying lunch at one of downtown Nashville’s hot spots, The Mockingbird. After this amazing lunch, we will be touring 1200 Broadway and Infinity Lofts in The Gulch. The GNAA Apartment tour has always been a sellout success in the past, and we are excited for this year’s tour path through a historic part of Nashville. This event would not be possible without our generous sponsors. For sponsorship opportunities, contact the GNAA today. We look forward to you joining us Right Off the Rails on Friday, August 20.
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July Event Highlights
Managers Luncheon: Danny, Tolleson Inc; Katherine, Venue at Cool Springs
Managers Luncheon: Dillon, Piccadilly; Owen, Music City Removal; Sarah, Olympus Midtown
Supplier Appreciation Luncheon: Annette, Terry, Jayme & Kevin, Emergency Response Team
Supplier Appreciation Luncheon: Matthew & Dywuan, Apartment Life
Maintenance Luncheon: Terron, LICRA; Derrick, Music City Flats
Supplier Appreciation Luncheon: Meredith, NTS Development; Stacey, GNAA Chairman; Tyler, Sherwin Williams
Supplier Appreciation Luncheon: Maria, Floors First Nashville; Ashtyn, Contractors Inc
Maintenance Luncheon: Terron, LICRA; Keith, Residences at Old Hickory Lake
Supplier Appreciation Luncheon: Walis, Silver Linings Concierge
Budget Bootcamp
Managers Luncheon: Elizabeth, West End Living; Maria, Floors First Nashville
Supplier Appreciation Luncheon: Dan, Pinaire Roofing
Supplier Appreciation Luncheon: Sarah, Valet Living
Budget Bootcamp
Managers Luncheon: Lindsey & Josie, Hillson
Supplier Appreciation Luncheon: Jennifer, Law Office of Jennifer McCoy
Maintenance Luncheon
Managers Luncheon: Tammy, Music City Roofers; Wes, UDR
Supplier Appreciation Luncheon: Crystal & Adam, Sherwin Williams
Maintenance Luncheon : Dana, Nashville Plywood; Don, Venue at Cool Springs
Budget Bootcamp
2021 APARTMENT TOUR
Right Off the Rails Read further about the properties that will be toured on the 2021 GNAA Apartment Tour: Right Off the Rails in the Gulch. Make sure you visit gnaa.org to get your Apartment Tour Tickets today!
Capitol View | Northwood Ravin Capitol View is a multi-use urban district located in the heart of downtown Nashville, including offices, retail shops, restaurants, multi-family residential units, hotels and an urban activity park, with a trailhead for the Nashville Greenway. The seven-story building, located at the northeast corner of Charlotte Avenue and 11th Avenue North, boasts ground floor retail, second story loft office space, and four stories of living space above. With luxury apartments ranging in size, Residences at Capitol View has an apartment floor plan to meet every need. We offer cozy studio and onebedroom apartments, larger two-bedroom designs and spacious three-bedroom floor plans, offering something for every lifestyle. Enjoy large windows, ample natural light, built-in wine storage, rain showerheads, beautiful quartz countertops and modern lighting. Your apartment home comes fully equipped with built-in kitchen islands, stainless steel appliances, and custom cabinetry with open shelving. Step into the expansive resident clubroom to experience one-of-a-kind amenities such as a music room, full-sized golf simulator and lounge, spa, sauna, resistance pool and private wine room. An elevated saltwater pool overlooking the city, along with a
Right Off
The Rails 2021 GNAA Apartment tour The North Gulch Capitol View • 1200 Broadway • Infinity Lofts in the Gulch • 11 North Friday, August 20, 2021 • beginning at 8AM
Don’t Miss Out on your chance to purchase tickets!
tickets are $50 each For more information, contact Ginny Johnson at ginnyjohnson@gnaa.org. • No refunds. No cancellations.
landscaped tiered courtyard, are the perfect places to soak it all in. As an added bonus, the 24/7 fitness club and private yoga and stretching room mean you don’t have to leave home to get in a great workout. Capitol View is centrally located between Germantown, Midtown, Downtown, and the Gulch. Street level retail includes Starbucks, M.L.Rose Craft Beer & Burgers, boutiques and more. Are you the adventurous type? Capitol View is home to 2.5-acre Frankie Pierce Park, connected to the Nashville Greenway’s biking, running and walking trails. Downtown Nashville is sizzling with entertainment options, and Capitol View is thoughtfully designed with urban sidewalks, plazas and parks. Your point of view is both defined and ever-changing. This isn’t just a place; it’s a way to live. Live your point of view at the Residences at Capitol View, a Northwood Ravin signature community.
Eleven North | Lincoln Property Company Embrace modern luxury and utmost comfort at Eleven North, an upscale Nashville apartment community. Step inside one of our one‑, two-, or three-bedroom homes and discover an exquisite blend of contemporary and classic finishes. Low windows with solar shades enhance the interiors while wood-style flooring adds a timeless look. Satin nickel fixtures, contemporary cabinets, and granite countertops continued on p. 15
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Greater Nashville Apartment Association
Apartment Tour, cont. create a sleek and sophisticated kitchen. Breakfast bars in select models offer lovely spots for casual meals. Setting up your small office is easy with a workspace nook available. Each apartment also comes pre-wired with surround sound, perfect for your home theater or entertainment system. For your peace of mind, your future home also has an alarm system, and for your convenience you’ll have an in-home washer and dryer set. The spa-inspired bathroom with a garden tub, ceramic tiles, and an undermount vanity sink is a wonderful place to unwind. You can also enjoy lounging with your pets on your private patio or balcony. Eleven North is a pet-friendly, four-story community. Recycling rooms, electric-car charging stations, and bike racks show our commitment to sustainability. Spend your free time on our rooftop lounge, where you can play pool and other arcade-style games with friends. You’ll love the stunning downtown views on our sky deck. Savor the fiesta-like feel in our outdoor grilling area and cabanas. You can stay active by exercising in our state-of-the-art fitness facility. Achieve that sun-kissed look in our oversized pool, relaxing spa, or tanning bed. Working from home? Our cyber café offers the perfect place to focus. With lots of shopping, dining, and leisure hotspots nearby, you won’t run out of fun things to do in the neighborhood. The location near Interstates 24, 40, and 65 makes traveling around Nashville easy.
Infinity Lofts in the Gulch | Dinerstein Companies Located in the heart of the Gulch, Infinity Lofts, formally known as Velocity, is a 260-unit mid-rise community recently purchased by The Dinerstein Companies for $72.9 million. Since the purchase of the property in December, Infinity Lofts has gone through rebranding and has begun interior and exterior renovations of the community. News & Events
Apartment upgrades include white quartz countertops throughout, tiled kitchen backsplashes, tiled shower surround, wood-style flooring throughout, two-toned kitchen cabinets, barn sliding doors, and upgraded light fixtures. Amenity upgrades include new furniture in all interior and exterior amenity spaces, turf installed on rooftop deck tanning ledge, string lighting added to the fountain courtyard, grill courtyard, and rooftop deck.
1200 Broadway | UDR Located conveniently between North and South Gulch, our 313-unit high-rise community offers the perfect combination of sophistication, tranquility, and convenience. At 1200 Broadway, you can choose from studio, one-, two-, and three-bedroom residences equipped with gas ranges, wood floors, and well-thought-out closet and storage spaces. Our lavish amenity package is perfect for entertaining, relaxing, and enjoying the views of downtown Nashville as well as sunset views of west Nashville. Enjoy three fire pits with seating areas, a 70-foot infinity pool, three different grilling stations, state-of-the art gym with separate yoga lawn, spin room and kickboxing equipment. Sip your morning coffee while taking in breathtaking downtown views from the indoor/outdoor 26th floor sky lounge, and enjoy the evening sunset while you grill out on the 8th floor patio and lounge. Walk to popular restaurants, shopping, and dynamic coffee shops while enjoying the convenience of Whole Foods and PNC Bank on the first floor!
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SEE YOU SOON
AUG. 31 – SEPT. 2, 2021 | CHICAGO
TO WELCOME YOU BACK SAFELY Chicago is fully open and everything’s looking good for our rental housing industry reunion later this summer. Make your plans now to save on registration and book a great hotel room! CHICAGO, HERE WE COME
With its fantastic food scene, breathtaking architecture and endless lake views, Chicago is a great city to wander, relax and indulge yourself for a few days. Our new dates give you the perfect excuse to stay on through Labor Day weekend!
Visit choosechicago.com to explore the possibilities.
REGISTER NOW LAST CHANCE TO SAVE $250
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NAAHQ.ORG/APT
Greater Nashville Apartment Association
EDUCATION CONFERENCE
GNAA Members Take the National Stage at Apartmentalize! by Susan Sherfield, Mercy Housing & GNAA Education Committee Co-Chair
Live from Chicago! It’s Apartmentalize!
The National Apartment Association’s (NAA) education conference – Apartmentalize! – takes place in Chicago, August 31-September 2. This annual event, which was presented virtually in 2020, brings together industry professionals for three days of education and networking. Four GNAA members will be taking the national stage as part of the educational programming for the conference. Attorney JENNIFER MCCOY, from The Law Office of Jennifer McCoy, will be a panelist for the session “Before It Happens to You” which will discuss sexual harassment and sexual misconduct in the workplace and at industry events. Along with a human resources professional in our industry, Jennifer will cover topics to include legal considerations, reporting workplace incidents, and overcoming emotional scars. This session is scheduled for Wed., Sept. 1 at 3:30. DEE WILSON, Director of Training and Social Media Marketing with Freeman-Webb, and JOHN SONS, Director of Training and Marketing Strategies with Burlington Capital, will be support facilitators for Open Space Sessions. Open Space Sessions were introduced to the conference a couple of years ago. These sessions are literally held in open spaces at the conference facility. While the general topic is determined in advance, the participants actually take the lead on choosing the various aspects of the topic and engage in active discussions. Dee and John are both graduates of the National Apartment Association Education Institute (NAAEI) Advanced Facilitator Training (AFT). Their completion of this program, along with their active facilitation in association training events, qualifies them to be members of the NAAEI faculty. Their involvement in the open space sessions this year will help prepare them to take the lead in facilitating at future conferences. News & Events
John’s sessions are: Wed., Sept. 1 | 9:45-10:45 Affordable Housing: What new ideas are you trying for support programming? Thurs., Sept. 2 | 11:30-12:30 HR/Benefits/Personnel Policies: How can we be more flexible? Dee’s sessions are: Wed., Sept. 1 | 11:15-12:15 Post-Covid (2024): What practices/protocol has your corporate leadership abandoned, significantly modified or initiated? Thurs., Sept. 2 | 10:00 -11:00 Amenities: Which ones have you removed and what replaced them? SUSAN SHERFIELD is the Vice President of Education & Employee Development for Mercy Housing. This marks the 11th year she will be speaking at the NAA conference. Susan is also a member of the NAAEI Faculty, and served as NAAEI President in 2018 and 2109. She will be facilitating three sessions: Tues., Aug. 31 | 2:30-3:15 Diversity in Leadership: Not So “Suite” Wed., Sept. 1 | 9:45-10:45 Open Space Session Affordable Housing: What new ideas are you trying for support programming? Wed., Sept. 1 | 3:45-4:30 Before It Happens to You The full schedule of sessions can be viewed at naahq. org-apartmentalize/schedule. If you will be attending Apartmentalize, please plan to attend these sessions to show support for your Nashville colleagues!
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supplier success
sales are about the details!
T h u r s d ay, August 26, 2021 GNA A Education Room 9:00 am - 4:00 pm MEMBER PRICE: $149 NONMEMBER PRICE: $298
APPROVED FOR SIX (6) CEC’S
DWAYNE RAWLS WHEELER, INC,
Y O U M U S T H AV E T H I S C O U R S E C O M P L E T E D I F Y O U A R E TA K I N G T H E C A S I N S E P T E M B E R .
SPACE IS LIMITED! SIGN UP TODAY! NO REFUNDS. NO CANCELLATIONS.
Email ginnyjohnson@gnaa.org or register online at gnaa.org. THANK YOU 2021 GNAA EDUCATION SPONSORS:
Brookside Properties • Elmington Property Management • Freeman Webb Companies • Law Office of Hall & Associates Law Office of Jennifer McCoy • Lighthouse Property • Lincoln Property Company • Multifamily Utility Company Signal 88 Security • The Hill Law Firm • The Liberty Group • Universal Media Group Inc. • Valet Living • Wheeler, Inc. • Yardi
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Greater Nashville Apartment Association
September 13, 14 & 15, 2021 8:00 am - 4:00 pm GNAA Education & Training Room
Become an apartment industry insider! Certified Apartment Supplier
WE RECOMMEND this course for suppliers of apartment products or services. Earning your CAS credential allows you to network with peers from other supplier companies, as well as with community managers. CAS will help you understand the everyday challenges that apartment management customers face and help you develop unique selling propositions to meet those challenges.
YOU’LL LEARN ABOUT: • Applicant screening, leasing contracts, and move-ins
• Property hazards and crime
• Rent collection, lease renewal, the moveout process, lease termination, and eviction
• Analyzing property financial operations and underperformance
• Environmental hazards
• Property management systems and their functions
• Monitoring property performance to achieve the owner’s investment goals
• How community managers create a fair housing environment
• Maximizing net operating income
• Minimizing risk through inspections, preventive maintenance, safety programs, and documentation SPACE IS LIMITED! SIGN UP TODAY. Fax to GNAA at (615) 365-3571, email to ginnyjohnson@gnaa.org or register online at gnaa.org.
Available in person and online Name(s): _________________________________________________________________________________________________________________
For more information, visit www.naahq.org/CAS. To locate an affiliate offering this course near you, visit (includes Supplier Success) Property/Company: ______________________________________________________________________________________________________ www.naahq.org/education-careers/find-a-course. www.GoWithVisto.org Authorized by: ____________________________________________________________________________________________________________
Online member price: $599 Email:______________________________________________________________ Phone: _______________________________________________
Date: __________________________________ Bill Account $______________ Payment enclosed $ __________________________________
Cost: $650/person GNAA Policy: Payment must be made by course date. Absolutely no refunds will be issued. If for any reason you cannot attend the course, you or your company may send someone in your place.
News & Events
THANK YOU 2021 GNAA EDUCATION SPONSORS
Brookside Properties • Elmington Property Management Freeman Webb Companies • Law Office of Hall & Associates Law Office of Jennifer McCoy • Lighthouse Property Lincoln Property Company • Multifamily Utility Company Signal 88 Security • The Hill Law Firm • The Liberty Group Universal Media Group Inc. • Valet Living • Wheeler, Inc. • Yardi
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Google My Business, cont. from p. 7 their vaccination campaign. It generated more than 2,000 views and more than 20 clicks, all without paying for any search or ad placements,” Schiavone told MHN. “The only downsides are that posts expire and only one post is visible at a time, so you need to be aware of their expiration and update/ republish accordingly.” Orosco noted that although people will not always scroll through Google Posts, it is still important to make regular updates and highlight amenities, specific floorplans, community events or call out local businesses.
Tracking GMB Performance Multifamily operators can check key metrics of their GMB performance through the platform’s built-in admin dashboard that tracks interactions such as calls and messages, search results, and customer actions such as website clicks. “GMB is a great way for prospects to learn about your property, and it’s important to understand if that traffic is also engaging with your leasing staff. (Property managers) should be aware of how much traffic they’re getting from their GMB profile and whether that traffic is converting into leads. If it’s not, it’s important to take a look at both your business listings and your website to find opportunities to better convert traffic,” Orosco said. To check how GMB listings are performing, Love & Co. runs weekly reports for their clients. This way, they make sure they haven’t missed any new reviews that need to be answered. “For clients who use the GMB profile and service, we usually work on their profiles about an hour a week. Most of the work comes in the initial setup and optimization phase, which can take four to eight hours,” Schiavone noted.
THURSDAY, SEPTEMBER 30 5:30 PM - 8:00 PM AMERICAN LEGION POST 88 DONELSON
TICKETS ON SALE NOW! GNAA.ORG
Optimizing and updating GMB listings is time-effective and rewarding in apartment marketing. And according to Orosco, thinking strategically about what’s important to both prospects and Google will enhance multifamily operators’ chances to outshine their competition. 20
Greater Nashville Apartment Association
NASHVILLE ...a company for all your property needs.
F U LL S E RV I C E R E S TO R AT I ON CO M PA NY Fire • Water • Wind Smoke Damage • Mold Remediation Bio-Hazard Waste Clean up/Disposal as well as Turn Key Services for your everyday needs. 3283 F R A NK L IN L IM ESTONE R OA D • NA SHV IL L E, TN 3721 7
( 615) 360- 0079 Sunday
1
Monday
2
Tuesday Wednesday Thursday Legislative Committee*
3
AUGUST
10:30am
8
9
22
16
HVAC Certification Testing†
10
The Basics of Electricity Course†
17
Diamond Awards Nominee Luncheon† 11:30am
23
4
5
Saturday
6
7
13
14
20
21
27
28
9am
9am - 4pm
15
News & Events Committee*
Friday
24
Membership Committee*
11
9am - 4pm
9am
Maintenance Committee*†
12
HVAC Certification Course†
18
19
Board of Directors
Statistics Committee† 9am
2021 GNAA Apartment Tour 8am - 3pm
(hybrid) 9:30am
25
26
Supplier Success Course† 9am - 4pm
29
30
Apartmentalize! with NAA
31
Chicago, IL Aug. 31-Sep. 2
*held via Zoom †at GNAA Education Room
News & Events
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YOUR TRUE PARTNER IN PROVIDING A BETTER PLACE TO CALL HOME.
Since 1999, Contractors Inc has completed over
100,000 PROJECTS
615-254-6099
22
Greater Nashville Apartment Association
Trade Show Highlights – Candyland
Trade Show Committee Chairs Jennifer McCoy and Loyd Owen
News & Events
23
PRSRT STD U.S. Postage
PAID
Nashville, TN Permit No. 380 2 International Plaza, Suite 201 Nashville, TN 37217 615-365-3047 www.gnaa.org
MAINTENANCE APPRECIATION C OM PLI M E NTAR Y TO ALL M AI NT E N AN CE S TAFF
CORN HOLE E COM ! R CHEE
$25
COMPLIMENTARY FOR MAINTENANCE STAFF MEMBERS OF GNAA!
TOURNAMENT FRIDAY, SEPTEMBER 10, 2021 • 12 PM - 3 PM AT GNAA OFFICE • 2 INTERNATIONAL PLAZA • NASHVILLE, TN 37217
PRIZES FOR FIRST AND SECOND PLACE TEAMS! FOOD PROVIDED! Event Schedule: 12:00 PM ARRIVAL TIME AND WARM-UP 1:00 - 3:00 PM CORN HOLE TOURNAMENT (MAINTENANCE ONLY, TEAMS CHOSEN AT RANDOM) ONLY SPONSORING ASSOCIATE MEMBERS CAN ATTEND
Register at www.gnaa.org, fax to 615.365.3571 or email to ginnyjohnson@gnaa.org. No Refunds. No Cancellations. (Must be paid in advance of event.)
Two International Plaza, Suite 201, Nashville, TN 372171 | p: 615.365.3047 | f: 615.365.3571 | www.gnaa.org
2022 GNAA
BOARD OF DIRECTORS N O M I N AT I O N S Chair man Chair man-Ele c t Vice Chair man Se cr et ar y /Tr eas ur e r Manage me nt Dir e c tor s ( Thr e e f or a 3-year te r m) Mainte nance Dir e c tor (One f or a 3-year te r m) Supplie r Dir e c tor s ( Thr e e f or a 3-year te r m) Manage r s Re pr es e nt ative (One f or a 1-year te r m) Mainte nance Re pr es e nt ative (One f or a 1-year te r m) Supplie r Re pr es e nt ative (One f or a 1-year te r m)
NOM INATING C OM M IT TEE Zac Ward, Committee Chair and Immediate Past Chairman Stacey Holt, GNAA Chairman Sullly Lemmons, Management Director Brigitte Byron, Management Director Wes Schmitz, Management Director Lacey Smithson, Supplier Director Loyd Owen, Supplier Director Jeremy Byrd, Maintenance Director
Would you lik e to nominate s ome one f or t he GNAA Boar d? Each nominee for a Board of Directors position must meet the following minimum qualifications: • The nominee must be a member in good standing. • The nominee must have attended at least four (4) General Membership, Committee or Luncheon meetings during the past twelve (12) months as of the date of the nomination or appointment. (See Article VII, Section 4 of the GNAA By-laws for information on nominating an individual for Chairman, Chairman-Elect, Vice-Chairman and Secretary/Treasurer.)
Vis it www. gnaa . org/boar d-nominations f or mor e inf or mation or call (615) 365-30 47. Nominat ions mus t be r e ce ive d by t he Gr eate r Nas hv ille Apar t me nt As s ociation
no late r t han Se pte mbe r 1, 2021.
Born to Serve?
JoIn The GNAA Board of DIrectors! Do you have an interest in learning about and caring for the direction of the multifamily industry in Nashville? Have you volunteered your time with the organization and want to do more? This is your chance to share your talents with the Greater Nashville Apartment Association as a potential board nominee! Per the by-laws of GNAA, we have named our 2022 Nominating Committee, chaired by Immediate Past Chairman Zac Ward. It is made up of the current Chairman of the Board, Stacey Holt, three management directors (Sully Lemmons, Brigitte Byron and Wes Schmitz), two supplier directors (Lacey Smithson and Loyd Owen) and one maintenance director, Jeremy Byrd. This year’s open positions on the board include Secretary/Treasurer, Directors, and Representatives. See reverse for details. Nominations are now being accepted. What does serving on the GNAA Board mean? We have set up a great page on our website that highlights both the requirements and the responsibilities of being a board member. If you would like to see what both are, visit the GNAA website at https://www.gnaa.org/ board-nominations. This page includes a document that can be filled out by potential nominees to make sure they meet the minimum requirements to be considered for the board. If you have any questions about the GNAA Board or want more information about being nominated, please reach out to this year’s nominating chair, Zac Ward. We look forward to another great election in October !
Bo a r d o f Di r e c t o r s No mi na t i o n I nf o r ma t i o n Deadline f or Nominat ions is Se pte mbe r 1, 2021 Position to be Elected:
OFFICER (If checked, which position?)
REPRESENTATIVE (If checked, which position?)
DIRECTOR (If checked, which position?)
Term Begins: January 2022 Candidate Name: Candidate Phone: Candidate Email: Candidate Employer:
By checking this box, I verify that I am a member in good standing with GNAA
By checking this box, I verify that I have attended at least four (4) General Membership committee or luncheon meetings during the past twelve (12) months as of the date of the nomination.
FOLLOWING ONLY APPLIES TO OFFICER NOMINATION
By checking this box, I verify that I am a current GNAA Board Member and have been active for the past 12 months, have held the minimum position of Community Manager and have met the attendance requirements for Board Members.
By completing this form and signing below, I verify the information contained to the best of my ability.
Signature
Date
