MANAGEMENT
Lincoln Property Company’s Residential Division Rebrands to Willow Bridge Property Company Lincoln Property Company’s Residential Division is now
from our shareholder and plans to expand our capital
Willow Bridge Property Company after unveiling a new
relationships. It was only fitting that this symbol of
name, logo and visual identity following the company’s
growth, strength and perseverance guides us as we
acquisition by Ontario Teachers’ Pension Plan/Cadillac
embark on our next chapter.”
Fairview in February 2023.
Today, Willow Bridge is one of the largest full-
The new name and brand reflect Willow Bridge’s
service residential property companies in the
commitment to its people and future growth, while
United States. With a track record of building over
maintaining the strong reputation and rich history it has
200,000 apartments across the country, Willow
built in the multifamily industry since 1965.
Bridge today manages 180,000 units for its clients
“We have a proud history, a passionate team, decades
and oversees more than $3 billion in owned assets
of experience and a track record of delivering results, so
under management, with an active development and
it was important to choose a new name that speaks to
investment pipeline. The company has over 4,500
that history. Since Mack Pogue founded the company
employees and a presence across 75 markets.
in 1965, the willow tree has been a part of our culture.
The company is no longer affiliated with Lincoln Property
The first property we built was named after the willow
Company or Liberty Military Housing, which is reflected
tree, and the willow tree has since served internally as
in the updated units under management.
a symbol of the growth and strength of our company, featuring prominently in our leadership awards dating back to 1974,” explained Duncan Osborne, Chief Executive Officer of Willow Bridge. “At the same time we reflect on our past, we have ambitious growth plans for our future. With strong sponsorship from our new shareholder, we are investing in our people and our capabilities. We have a thoughtful strategy to grow and support our property management operations and clients, while significantly expanding our investment and development program with sponsorship
News & Events
About Willow Bridge Founded in 1965 by Mack Pogue as Lincoln Property Company, Willow Bridge Property Company is one of the United States’ most respected full service residential property companies, operating a successful portfolio in 75 markets. Headquartered in Dallas, Texas, Willow Bridge proudly employs over 4,500 team members, has built over 200,000 apartments and manages 180,000 units for its clients. To learn more, visit willowbridgepc.com.
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