ISSUE 118 – 10th January 2014
US Search Ad Spend Up 12% YoY – IgnitionOne Report This week IgnitionOne released Q4 2013 figures highlighting the a 12% growth of Search advertising spend. Significant growth has come from tablet (82% Growth YoY) and smartphone (253% Growth YoY), while Yahoo! Bing Network maintained its share of the market place at 23% in Q4.
Discovered By Kevin Ting Read more information: http://bit.ly/1lHIifC
Comparison Ads Model - Limited Beta Version New ad type is being tested by Google called Comparison Ad. This ad model will allow users to filter, sort and choose between the most relevant offers listed side by side. Once clicked on the ad the user will have the option to choose whether he wants to be contacted by the advertiser or not. This way it should provide advertisers a more sophisticated and efficient costper-lead format
Currently it serves the credit card, current account and saving account verticals and it is not available to all advertisers, however Google will make the product available in the near future.
Discovered By Agnes Szlahotka Read more information: http://bit.ly/1aMpaVD
List of brands people searched for most in 2013 on Bing Bing Ads released the list of brands people searched for most in 2013 on Bing by vertical with the list of most searched ad campaigns in 2013 on their network.
Discovered By Agnes Szlahotka Read the full list of ad campaigns here: http://selnd.com/1fivqw3
BING adds more interactive content to Search Results Recently, Bing committed to giving users the most relevant search results possible. They are doing so through updates to Bing’s knowledge repository called Satori; Satori is a collection of entities with relationships between those entities (i.e., people, places and things). This is one of the many Bing update to watch out for because it can have a significant impact on Search Advertising. If this becomes popular with consumers, then Google’s grip on the market could begin to slip. New features include:
Links to TED Talks when people searches return the talks Audio to listen to famous speeches and national anthems University rankings Snapshots of historic events Place to People relationships, so when you search for a place, related people show Natural language question and answers Quick way to discover and download apps and software
Discovered By James Lin Follow the link for more details: http://binged.it/1bYWTiy
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