ISSUE 184 – 29th May 2015 Location Qualifier Searches Double YoY Google have recently released data looking at a year period from March last year, that shows searches with ‘nearby’ and ‘near me’ have increased two fold. It should come as no surprise that of these query types, about 80% are derived from mobile devices, as users look for somewhere on the go and want a relevant result based on the geo-location at the time of their search. It’s this trend over time that presumably prompted Google into recently releasing a new mobile format that shows local results with click-to-call and directions links, combining their maps functionality and more standard call buttons. It would therefore be wise to ensure that your paid search campaigns account for these types of keywords, if your client’s business has a physical location and phone number to call given the huge increase YoY. Shared By Jafar Mahir Follow the link for more details: http://selnd.com/1FhF49Q
App Tracking Attribution Focus of Recent AdWords Products In an effort to better understand the value of customers engaging with apps, a recent flurry of products have been released from Google. These include Google Analytics for Apps, Universal App Campaigns and Search Ads on Google Play. This development is a response to the often asked questions that revolve around monetization of apps and Customer Lifetime Value, so in order to address the questions Google has partenered with 20 new ad networks (e.g. inMobi), to help shed light on the user’s journey and engagement and conversions within apps. For more information please follow the link below. Shared By Jafar Mahir Follow the link for more details: http://bit.ly/1GID9iX
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The Changing Face of SEO The role of SEO is constantly changing and adapting to the digital marketing age, all things considered, what can we come to expect in 2016? -
Expansion: Not just towards other technologies, but other online platforms altogether. App stores, social and media platforms and even popular ecommerce sites.
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Competition like none other: SEO isn’t what it was a few years ago, that “element” a site “might” need, it is now a necessity and everyone who is anyone wants it, because everyone wants to be the best. If you’ve met countless people who had no clue what it was before, you can almost guarantee most would know by 2016.
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It’s going to become more interactive: Touchscreens, voice control and just about every other control besides a keyboard. SEO has to be adaptive to all these changes or risk missing out on the trends.
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Budgetary control will change: As the digital marketing roles increase in requirement, so will the handling of the budgets. No longer will SEO be considered second, third, maybe even last priority and those handling the digital budgets will change.
Digital marketing as a whole will continue to dwarf other types of advertising. Companies will seek to invest heavily on their digital footprint and online campaigns as opposed to TV, radio and other forms of advertising. The internet is international after all and much higher value. Shared By Greg Henderson Follow the link for more details: http://bit.ly/1ABSO2u
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