Search lately issue 184

ISSUE 184 – 29th May 2015 Location Qualifier Searches Double YoY Google have recently released data looking at a year period from March last year, that shows searches with ‘nearby’ and ‘near me’ have increased two fold. It should come as no surprise that of these query types, about 80% are derived from mobile devices, as users look for somewhere on the go and want a relevant result based on the geo-location at the time of their search. It’s this trend over time that presumably prompted Google into recently releasing a new mobile format that shows local results with click-to-call and directions links, combining their maps functionality and more standard call buttons. It would therefore be wise to ensure that your paid search campaigns account for these types of keywords, if your client’s business has a physical location and phone number to call given the huge increase YoY. Shared By Jafar Mahir Follow the link for more details: http://selnd.com/1FhF49Q

App Tracking Attribution Focus of Recent AdWords Products In an effort to better understand the value of customers engaging with apps, a recent flurry of products have been released from Google. These include Google Analytics for Apps, Universal App Campaigns and Search Ads on Google Play. This development is a response to the often asked questions that revolve around monetization of apps and Customer Lifetime Value, so in order to address the questions Google has partenered with 20 new ad networks (e.g. inMobi), to help shed light on the user’s journey and engagement and conversions within apps. For more information please follow the link below. Shared By Jafar Mahir Follow the link for more details: http://bit.ly/1GID9iX