ISSUE 183 – 22nd May 2015 The Google Buy Button Google is looking to facilitate mobile shopping further by testing a ‘Buy’ button on it’s mobile search results. The user journey would take customers through to a Google page for completing the order as opposed to the retailer itself (although the order would be fulfiled by another retailer). The main impact could be less traffic from Google ads as a referral to retail sites such as Ebay and Amazon however they may see increased sales from the Google buy button. Google will not be taking commission from any sales but the prerequisite is Adwords advertising and could therefore lead to an increase in retailers’ usage of Shopping Ads. The other impact is that this could result in neutralising the brand impact of certain retailers. If users become familiar with the Google ordering page and are visiting brand sites less often, this could erode brand loyalty and impact customer service perceptions, as well as the retailer’s cross/up-selling. However, Google is working to gain retailers as partners for this new functionality and the order pages will be heavily branded, potentially include related products from the retailer and allow newsletter subscription. Shared By Jasdeep Mondae Follow the link for more details: http://bit.ly/1Fw62A0
Connecting the dots to Ecommerce from Youtube Following on from Google’s TrueView for shopping is new functionality for video ads introduced by Google this week. The new overlay cards will allow retailers to showcase product details and images and link directly to purchase pages. To make this even easier for advertisers and long time users of Google Shopping Ads, Google Merchant Centre is fully integratable with Trueview to dynamically add products to video ads. Reports suggest that some retailers in the early testing have seen an 80% boost in consideration. Shared By Jasdeep Mondae Follow the link for more details: http://bit.ly/1K8i9Bl
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The Quality Update: Google Confirms Changing How Quality Is Assessed Earlier this month, many search marketers and webmasters noticed fluctuations in rankings. This is due to a modification in Google’s algorithm which now evaluates content quality differently. Although Google has not shared any details in the media about how quality is now assessed, it could be that they are now weighting some of the factors that we already knew higher or lower than before. Google has said that “there were changes to its core ranking algorithm in terms of how it processes quality signals”. It was an update to the overall ranking algorithm itself. This update appears to be a general quality update and there is no specific advice. So, keep focusing on building high quality, informative sites. Shared By Danai Chasioti Follow the link for more details: http://selnd.com/1EhgCDH
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