ISSUE 186 – 26th June 2015 Upgraded URLs Arrive 1st July Please be reminded that for all advertisers using Google Adwords the deadline to migrate to Upgraded URLs is coming up on Wednesday 1st July. All advertiser will from this date be required to use Upgraded URLs in place of the existing destination URLs if they are applying any tracking parameters to their keyword URLs. Shared By Kevin Ting - Follow the link for more details: http://bit.ly/1e7TJ09
US CPC Trends Show Large Regional Swings A recent analysis by Wordstream of English language keywords in the US, has revealed some interesting statistics about CPC levels at state level. Despite the expectation that large metropolitan areas such as New York or California would have greater CPCs on average, the results show a different picture altogether. More rural states such as Alabama and Alaska were averaging CPCs at over 40% above the US average, with the former showing the highest CPCs at 78% above average. A couple of other key takeouts pertain to the population question, illustrating that the population size of a state does not dictate CPC levels, and employment rate that does dictate the CPC, with low unemployment leading to lower CPCs; the states with lowest CPCs vs. average were South Dakota and Nebraska at 65% and 45% below average respectively. Shared By Jafar Mahir - Follow the link for more details: http://bit.ly/1FpvEbb
Bing Search Traffic Encryption Arriving This Summer Bing announced recently that they will start to encrypt search traffic by default from this Summer. Bing will still pass through the referrer string to marketers and webmasters but in an attempt to protect our users’ privacy, they will not include the used query terms. Shared By Kevin Ting - Follow the link for more details: http://bit.ly/1FEY3Kw
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