Weekly Search Round Up This week Google+ announces plans to accommodate Adwords into its 2012 road map, YouTube gets a Google+ redesign, while we get confirmation of the European Search Alliance 2012 plans... Google – Product Listing Ads Now Show 5 Products 16 NOVEMBER 2011 – Google have announced this week with the holiday season upon us, that they will be increasing the number of product ads available for each ad copy to 5 different products at a time... searchenginewatch.com/article/2125570/Google-Product-Ads-Now-Show-5-Products Google + To Undergo Major Renovations 15 NOVEMBER 2011 – Among a number changes to Google+ announced by Google Head of SEM/Platform Channel Partnerships, Tae Kim, during a recent his recent keynote at CrushIQ include the inevitable introduction of Adwords into Google+ coming in 2012… thenextweb.com/google/2011/11/15/google-to-release-updates-for-pages-mobileadwords-and-more/ Latest Hitwise Figures Released For October 14 NOVEMBER 2011 – Depsite a fall in MoM share of searches, Google still sustain a 91% majority while Facebook & YouTube lead in the social growth areas… www.hitwise.com/uk/press-centre/press-releases/microsoft-bing-improves-uk-searchmarket-share/ Yahoo + Bing Alliance Coming In Q2 2012 14 NOVEMBER 2011 – Starting from Q2 2012 Yahoo advertisers in UK, Ireland & France will be among the first in Europe to be converted to Microsoft adCenter as part of the Search Alliance roll out… searchenginewatch.com/article/2124856/Bing-Yahoo-European-Search-Ad-IntegrationStarts-in-2012 POV: Advertisers should be looking now to consolidate and transfer their Yahoo accounts over to MSN as we head into the last couple months of 2011, with the early stages of the Search Alliance merger set to go ahead in Q2 next year. Prioritises as we approach 2012 should be on ensuring that advertisers in UK, Ireland & France are ready for this merger.
YouTube – Yet Another Redesign! 13 NOVEMBER 2011 – YouTube is set to see another refreshed design layout with a deep intergration with Google+ to be rolled out across the platform… thenextweb.com/google/2011/11/13/youtube-tests-redesign-highlighting-google-videossubscriptions-more/
Sources searchenginewatch.com www.hitwise.com www.ted.com
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