LO5 The student can produce, present and implement a sustainability-driven business plan LEARNING OUTCOME LO5 The student can produce, present and implement a sustainability-driven business plan LEVEL Applying SPECIFIC LEARNING OUTCOME SLO 2.5.1 Student understands the significance of the blue ocean concept as a driver for sustainable entrepreneurship PERSON IN CHARGE (NAME and EMAIL) Gencat: Olga Castilla Corsà ocastill@xtec.cat DESCRIPTION OF THE LEARNING MATERIALS This assignment helps students to analyse their market and evaluate their business idea. The aim is to further develop their business idea and to find suitable market.
HOW TO USE? 1. step: Watch a video and explain the concept Blue Ocean. 2. step: Compare Blue Ocean and Red Ocean and discuss with fellow students about the differences. 3. step: Then look at four business cases and complete the Blue Ocean Matrix. 4. step: Finally think your own business idea. Are you operating on blue ocean? If not, how could you make it a sustainability driven business? ADDITIONAL TEACHING MATERIALS AND METHODS FOR TRAINERS This task can be done in pairs or small groups. At the end can be discussed together about students’ observations and thoughts. Sources: Video: Briefly explains the concept of Blue Ocean https://youtu.be/D7k15vh3wa0 Four examples of the concept of Blue Ocean: https://youtu.be/coP6KoHMUHI https://youtu.be/MJdgouUSfcY https://youtu.be/MxANT6uTxhE https://youtu.be/HnGaJpykjHk COACHING ACTIVITIES Ask students to think about Blue Ocean concept. In what kind of market, they are planning and would like to operate?
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