Final Year Portfolio - OMNIS by Selina Bird

OMNIS

making self-care a priority

â&#x20AC;&#x153; Helping men and

women prioritise self-compassion, giving the same kindness to ourselves as we would to others

â&#x20AC;?

CONTENTS Business Overview 1

Brand Summary

Market Information

Target Customer

Brand Identity 13 Our Story 15 Our Vision

18 Month Timeline

19 Brand Identity 21 Our USP 23 The Business Model 27 Brand Positioning

2: Local Marketing 71

The Concept

The Objectives

The Target Customer

Costs

KPI’s

4: The Bali Escape 103

The Concept

105

The Objectives

107

The Target Customer

111

KPI’s

112

Costs

1: Product Development The Target Customer

The Collection

Packaging

Costs

KPI’s

3: The Pop-up Store The Concept

The Objectives

The Target Customer

Costs KPI’s

95 100

5: Limited Edition Collection

Conclusion 133

The Appendix

144

Reference List

145

Figure List

The Product Line

115

The Objectives

121

The Target Customer

123

Costs

127

KPI’s

128

Omnis Who are we? An inclusive self-care brand who focuses on sustainability and simplicity aimed at the luxury market. Who is our target market? The Luxury Millennial Our core values Simplicity, effectiveness, quality and fairness to the planet Our Mission Statement â&#x20AC;&#x153;Helping men and women prioritise self-compassion, giving the same kindness to ourselves as we would to othersâ&#x20AC;? Where will we sell out products? OMNIS is going to be an e-commerce retailer, giving our customers the highest quality online luxury experience. Our stand out feature We believe that our option to have our products re-filled makes us stand out from the crowd. We want to make a change and encourage a change in behaviour from our society.

market information The need for sustainability In recent years, the ever-growing dilemma surrounding sustainability has been at the forefront of people’s minds. Society is generally aware of the problem surrounding plastic, however, there is a tendency to ignore the problem as change is often frightening. There are still a lot of companies who don’t give customers the option make a more sustainable choice, making being sustainable and eco-friendly challenging. On the other hand, there are people who are aware of the phenomenon but are choosing not to be mindful about it, this may be due to the fact they don’t think their actions will have sufficient impact. Brands need to take responsibility, and show their customers that small actions in big numbers can either have a detrimental effect, or lifesaving one. Almost every bit of plastic which has been produced is still on the planet, in one form or another, and in the last ten years we have made more plastic than the decade before that (TEDx Talks, 2012). These shocking facts should reflect the urgency of the plastic crisis, and encourage people and companies to stand together and take action. Moreover, it is estimated that roughly 8 million tonnes of plastic are dumped in the world’s oceans every year. Scientist have approximated that there are more than 5 trillion pieces of plastic afloat in our oceans worldwide. In some places there is more plastic in the ocean than plankton. The broken down pieces of plastics are sadly being mistakenly eaten by marine animals, ending up in our food chain. Microbeads used in facial scrubs, toothpaste and cosmetics are a significant source of ocean microplastics, a non-damaging form of these products needs to be adapted to avoid the devastating repercussions to our ocean. OMNIS takes all these factors into consideration, ensuring our brand raises awareness while challenging packaging stereotypes. Our goal is to be plastic free by 2022.

The need for Inclusivity Brands are increasingly defying stereotypes by creating gender neutral products/collections to allow for inclusivity. In today’s society companies are emerging with more inclusive ways to market their products, responding for the current demand for unisex products. For centuries both women and men have been fighting for equality, demanding for both sexes to be treated equally, nowadays this has been stretched further. Customers are demanding for brands to support and spread a message of supporting attitudes towards gender equality as the clothes/products themselves. There is a market for brands who are willing to market themselves as a unisex product, catering for both sexes and portraying an inclusive approach. As far as skincare and wellness products are concerned, inclusiveness is paramount. Within skincare, aromatherapy, health supplement, etc. there is no apparent reason for products to be divided, one type marketed towards females and one towards men. One of the first large retailer to make a step towards this trend was John Lewis, who removed gendered labelling from its kids wear in 2017. Building upon this, around the same time River Island released a gender fluid children’s range, spreading the message of kids being allowed to create their own style based on their interests and personality rather than their gender (Poile, 2018). In order to remain relevant in today’s society brands should consider how to implement inclusive strategies in their marketing techniques. An example of this is choice of language, for example, the term “gender-neutral” can spark negative feels, words like “unisex” or “inclusive” can work more effectively. Moreover, brands should reflect on the potential removal of gender specific labelling, specifying that their products are targeted at everyone, regardless of gender (Poile, 2018). OMNIS takes all of the above into consideration, strongly believing that our products should not be limited to one gender. We encourage for our products to be shared between individuals, as we believe they are effective for both men and women.

The need for Wellness The Wellness space has been confusing and conditioning society with unsubstantiated claims about products, charging customer extravagant prices for abstract concept which are fundamentally quite appealing to the health-conscious consumer. Consumers are now demanding for brands to provide well-defined labelling, clearly stating which health aspects they claim to improve. Scientific research on how each ingredient can boost wellness is non-essential, however, will enhance credibility and reliability of the brand. The Healthcare system can be confusing to customers, although nearly 20% of GPD in America is being spent on healthcare. Despite this statistic only 1 in 4 Americans expresses confidence in the healthcare system as it is currently (McGregor and Smith, 2018). The traditional doctor-patient relationship is drifting and wellness brands are taking on a more integral part of society’s everyday health routine. OMNIS is targeting the wellness sphere to try help our core customer prioritise their own individual wellbeing through aromatherapy etc. There is a current market for products which are aimed at self-care, as they can boost mental health, overall wellbeing and morale. A good selfcare routine should not be underestimated.

Our Target Customer At OMNIS we target the modern day Millennial, someone who shows an interest in health and wellness, ready to take the next step and immerse themselves in self compassion. He or she are conscious of their appearance and want to look youthful while feeling healthy, from the inside out. They like to invest in quality products and are will-

ing to spend more to support a brand with echoing values to their own. They have a strong routine and like for their products to be minimal and shared between friends, partners and family. They go against consumerism by limiting their shopping behaviours. When they find a brand or product that works for them, they remain loyal to the company and donâ&#x20AC;&#x2122;t test out other brands.

Psychographics Our customer seeks for high quality alongside sustainability. Our customer enjoys staying fit and healthy and seeks for ways to optimise their own wellbeing. They are open minded and caring, wants to make an impact through small actions and choices. Our customer values reviews, recommendations and finds information on ingredients online. They are strongly influenced by influencers and bloggers, trusting their opinion and advice. Our customer is loyal and seeks for a brand which has similar morals and values; sustainable, simple and effective. According to Caprino (2015), women generally find the daily ritual of self-care challenging. Despite this, they acknowledge that nurturing and taking good care of their mind, bodies and spirits will result in improved mental health and overall wellbeing. The OMNIS consumer are trend followers, open minding and are increasingly aware of the political climate and environmental changes. They want to improve their self-care in order to boost confidence, but not at the cost of the environment.

9 10

ME: WHAT ARE WE DOING? YOU: LIVING. 8

Behavioural Behavioural characterises have been taken into consideration especially, due to the fact OMNIS wants to cater for and attract both men and women. Zorzini (2017) highlights how both men and women do the majority of their purchases online, due to their busy lifestyle and convenience factors. Men are 45% more likely to use their mobile phone to complete purchases, this research highlighted the need for an app to be created. Women are 74% more likely to make a purchase when a sale is on. OMNIS is on a platform which is easy to navigate from a laptop and mobile phones, alternatively we recommend the app. To encourage our customers to download and utilise the app, we will offer 15% off when downloading the app. Fredrick and Webster (1975) highlight how the eco-conscious customer engages in purchasing behaviours that are consistent with their own values and standards. The OMNIS customer keeps themselves accountable and seeks for a guilt free environment to make purchases.

Spoil Myself

Demographics Due to the all-inclusive nature of our brand, our core customer is not gender specific, aligning with our identity and our vision. Our customer is aged between 23 and 38, increasingly interested in affordable luxury. According to Marian (2017), millennial consumers increasingly are seeking for products which enhance their individuality. This resonates with the OMNIS consumer as they seek for a product which responds to how they are feeling. Furthermore, in 2017 millennials overtook boomers to make up the largest segment of the luxury market at 99 million (Goldstone, 2017). Our customer is willing to pay a steeper price tag to support a brand which aligns with their values. They expect innovative backpacking and effective design â&#x20AC;&#x201C; a 24 hour live chat is essential to ensure the smooth running of a purchase. The OMNIS brand appeals to all backgrounds and socio-economic status who wish to shop in a guilt free environment, a simple down to earth company rather than the celebrated brands who test on animals and are littering our oceans and landfills.

L L E N I A L

omnis customer Wise

motivated

feminist

feisty

caring

independent

Passionate

Advocate for change

small circle

Health concious

Visual Mood Board

Are you ready to prioritise self-compassion?

Omnis Inner beauty drink Ingredients: coconut water, aloe vera powder sea weed extract, lemon juice, probiotic elixer.

5 20

N A T U R A L

Omnis

GLOW: Superfood mix p Ingredients:

owder

spirulina powder, acai powder, digestive enzyme

powder, tum

eric powder, ginger root, chlorella powder.

Cruelty free

Omnis Cruelty free We produly do not test on animals, and ensure the safety of our products elsewhere. We encourage for society to stop supporting companies who choose to test on animals â&#x20AC;&#x201C; vote with your money and make a difference, help us end this inhumanity.

Unisex As a brand we do not believe skincare should be divided according to gender, we all have skin alike so why should both sexes not be treated equally? We have created a skincare line which is inclusive to both genders.

Inclusive We are defying stereotypes and supporting an inclusive approach. We want our customers to feel they can relate to the brand in one way or another, regardless of gender, social status, skin colour, race or body fat percentage.

Re-fillable Omnis aims to reduce the waste produced and the plastic in our oceans by offering a re-fillable service. When a customer purchases a new product for the second time they are sent free return packaging to send back the empty product. To entice customer a 10% disocunt code will be sent to customers after they have sent back their empty product.

â&#x20AC;&#x153;helping men and women prioritise selfcompassion, giving the same kindness to ourselves as we would to othersâ&#x20AC;?

Product testing by our founder, Selina Bird 23

Our story OMNIS was created by a Fashion Marketing student at the University of Leeds, after she had spotted a gap in the market for a unisex self-care brand. The core concept of the brand surrounds helping our customer overcome feelings of anxiety, stress and nervousness, while also fighting hormone imbalance and low levels of energy. We have worked hard on bringing together a product line which highlights the importance of skincare, aromatherapy, sleep aid, gut health, post workout care and home. We believe that encouraging self-care is the first step towards a more relaxed, productive and happy customer. Our core message is to encourage both men and women to prioritise self-compassion and to give the same kindness to themselves as they would to others.

The name OMNIS comes from Latin, directly translating to ‘everyone’ – this highlights how our products are designed to appeal and target both men and women. We believe that all genders have a need for self-care products and shouldn’t be divided accordingly. Lastly, our passion for the environment has led us to create the brand in a way which is helping changing buying behaviours, rather than being detrimental to our planet. We want our customers to shop in a guilt free environment, knowing that we are working towards making our products out of sugar cane plastic. We also have ensured that all our products have natural, non-toxic ingredients, as well as giving the option to our customers to re-fill the products, instead of having to purchase brand new ones.

Our Vision 1) Challenge customer buying behaviours â&#x20AC;&#x201C; there is no planet B. 2) Remove the stigma around self-care, your health and well-being should be your number one p r i o r i t y. 3 ) We a r e a n a l l - i n c l u s i v e s p a c e , our unisex products cater for anyone and everyone. 4) Helping our customers with p r o d u c t i v i t y, e n e r g y a n d h o r m o n e levels while also removing stress, anxiety and sleep deprivation.

O u r Va l u e s

EQUALITY EFFECTIVENESS SIMPLICITY FAIRNESS

Our Logo: Sustainable

Omnis

Unisex

‘Everyone’

OMNIS

British

Re-fill

First

Our brand Our Colour Palette: R: 60 G: 60 B: 60

R: 90 G: 90 B: 90

R: 114 G: 106 B: 97

R: 138 G: 127 B: 118

Our Typefaces: 1) VOGUE abcdefghijklmnopqrstuvwxyz 2) American Typewriter abcdefghijklmnopqrstuvwxyz 3)Samantha

abcdefghijklmnopqrstuvwxyz

identity Our Attitude:

Self-compassion

Our USP: We are facing a phenomenon, where consumerisms, our throw away mentality and shopping habits are slowly destroying our planet and severely affecting wildlife. It is commonly known that every bit of plastic is still on this planet, in one form or another. Furthermore, in the last ten years we have produced more plastic than the decade before (TEDx Talks, 2012). The beauty industry is a major contributor to the aforementioned crisis, as we often spark interest in consumers through the aesthetics of our packaging. The beauty world is one of the largest contributors to waste, largely due to the excessive packaging used and how uneducated customers are on how to recycle the products correctly. Packaging alone is responsible for 40% of total plastic usage (La Pompe-Moore, 2018) â&#x20AC;&#x201C; innovation is of paramount important. Here at OMNIS we are re-defining this; for us luxury comes from the lack of packaging and our re-fillable nature. Moreover, the unisex nature of our products is one of a kind. We are defying stereotypes and want to make our products appealing and accessible to both men and women alike. In the UK, 1 in 8 men have a common mental health problem (Mental Health, 2019), and may be reluctant to reach out for support or to even talk about their worries or concerns with peers and loved ones. We strongly believe that if wellness and self-care was prioritised, in both men and women, stress levels would be diminished, which would lead to an improved quality of life. Gender equality, sustainability and inclusivism are core values for us at OMNIS, our ethos and products reflect this.

OMNIS is tapping into the natural ingredient market through the employment of the blue ocean strategy, creating demand in untapped market spaces and pursuing brand and profit growth (Kim and Mauborgne, 2005, p.4). Primary research conducted highlighted how there is a market for what OMNIS has to offer. A social media survey underlined how 84% of participants consider environmentally conscious packaging important, and that if there was an option to re-fill the product, 90% of them would do so. To further explore the market, a survey and 1-1 interviews were conducted; out of 87 respondents 55 participants said that they implement acts of self-care daily. Additionally, 93% of respondents said they appreciated when companies added information on their products expanding on how to use the product, how to dispose of it, how much of it to use, a list of ingredients and their benefits. The primary research completed emphasises the gap in the market for a brand like OMNIS.

Our products are a response to the plastic crisis.

â&#x20AC;&#x153;Plastic debris causes the death of more than 10 0 , 0 0 0 m a r i n e m a m mals and more than a million seabirds per yearâ&#x20AC;? (A Plastic Ocean, 2 016 )

The Business Model

Product Design & Development

Customer Purchase

Market Research

Word of Mouth

Sale Analysis

Production + Manufacturing

Products go to Warehouse

Local Marketing

Customer Reviews

Customer Engagement

Market communication

PR packages to Influencers

24 Hour Customer Service

Delivery service

Shipping: 1) Made in the UK We are proud to be British; all of our products are produced here in the UK, through a third party company in Liverpool. To ensure the quality of our products we made regular visits to the factory and have regular meetings with the team there to make sure our vision comes to life. We chose to collaborate with McKLords Ltd as they are a fair company, renowned for their major focus on the quality and performance of its products. They have a particular focus on innovation and creativity – the perfect partnership for us at OMNIS.

2) Uncomplicated Our aim is for effortless and uncomplicated shopping. OMNIS is available to customers as an online platform, designed with a minimal and Scandinavian aesthetic to allow for easy navigation. Our website is designed so that customers can be recommended which product would be most suitable for them according to how they are feeling. An example would be, if they are feeling stressed, we might recommend our best selling soothing spray. In order for the shopping experience to be as effortless as possible, we offer PayPal for quick purchase and give the option for card details to be saved securely. We also encourage customers to set up an automatic re-purchase at a discount, and offer an additional discount if the empty products are sent back.

3) Fast & Free At OMNIS we think the luxury of our products not only comes from the functionality and quality, but of our customer service and fast deliveries. We offer all our UK customers free delivery when purchasing two or more products. When purchasing a single product, we can offer next day delivery for £4.99 and next day delivery on weekends for £8.99. Moreover, we are working our hardest to deliver products efficiently to other countries and as we expand we plan on making delivery free of charge for our international customers too. We are so confident in our products that we also offer a money back guarantee if our customers’ expectations are not met. All products come with a free return label, to either return the product or to send back the empty bottle to help us change the planet.

brand

p o s i t i o n i n g OMNIS is being launched as an online retailer in the luxury space, specifically the wellness section. This brand will be more expensive than direct competitors Cowshed and NEOM, but less than indirect competitor Tom Dixon. The grids on the right showcase the companyâ&#x20AC;&#x2122;s positioning in comparison to competitors. The second grid shows where OMNIS will sit when taking the mass market and exclusive market into consideration. This grid shows how there is a definite gap in the market for the self-care brand, appealing to a larger consumer group. OMNIS has plans in the future to be carried by beauty giants Sephora and Cult Beauty; by having our products sold through these successful companies we can further expand to the mass market without jeopardising the exclusivity or quality of the brand.

High price

Omnis

High quality

Low quality

Low price

Edgy

Omnis Mass Market

Exclusivity

Conservative

18 month

t i m e l i n e Month 1 - August

Month 2 - September Month 3 - October

Strategy: Target Market Research Brand Reflection

Focus groups, survey, competitor research. Establish brand identity, values and ethos.

Target Customer Identification

Market research, focus Build customer profiles - The groups, competitor research. Core Customer. Identify consumer behaviours, spending habits.

Strategy: Product Development

Ingredient testing effectiveness experiment

Product Research

Month 4 - November

Analysis

Competitor analysis: what ingredients are our competitors using.

Competitor analysis: what packaging are they using? how to customers respond to this?

Product Design

Initial design research and development - Plan meetings with team at MckLords.

Work alongside graphic designer to create Logo and general design details.

Initial packaging meetings how to make it sustainable? How does the re-fill option work? design logistics.

Local Marketing

Pop- Up Store The Launch

Begin communication with chosen gym and spa - communicate about the ins and outs of the collaboration. How can we benefit from each other?

Analyse Influencers and celebrities - key personalities to invite; do they resonate with our brand? will they showcase our event on their social media?

Research locations the target consumer often visit. Footfall and aesthetics are taken into consideration.

Establish how the packaging will reflect the brand identity. Also ensure the design of the product is in line with the website design.

Begin contacting Influencer for a potential collaboration.

Establish the dates for the first retreat, planned for the end of next year with influencer Zanna Van Dijk. Book the location and allow for 20 customers to attend.

Instagram Paid Activity

The App

Research Apps - How do the competitor apps work? What features are essential. Communicate with the consumer: How do we provide the best service possible?

P A ag th st

Feature influencer posts on our products on our brand instagram stories.

Location research - Where does our customer want to go?

Influencer Retreat

Competitor analysis: How have they created their website? is it effective? Measure content activity. Analyse reach: is out content reaching our target audience? is it being engaged with?

Consider a budget.

Market research on influencers who align with the brand. Who do millennials follow? Who are they influenced by?

Influencer Marketing - PR

Strategy: Website

Packaging testing: Focus groups with consumers. Luxury packaging redefined. First samples.

Analyse information gathered from market research. establish customer needs - does the product fill a need?

Research local gymâ&#x20AC;&#x2122;s and spaâ&#x20AC;&#x2122;s - What companies would we want to associate ourselves with? Who do we collaborate with?

Month 5 - December

Think about the navigation - how to connect with the customer and make the app interactive. Meet with app developer.

Connect the website to the app - direct customers from the website to the app to increase downloads and brand loyalty. Aesthetics of the app should be in line with the website and brand.

A a

Month 6 - January Creation

Month 7 - February

Month 8 - March

Strategy: Building an Audience

Month 9 - April

Month 10 - May

Strategy: Brand Launch

Month 11 - June Strategy:

Product photography for the Website. Also capture minimal, aesthetic imagery of a variety of models utilising the product. Models found on the streets of Leeds. Order products and communicate with partnering gym and spa. Provide a stand with key information on the brand.

Build up the launch through social media posts; instagram stories, snapchat filters, etc. Create a content calendar to keep track of posts and times.

Invite influencers, celebrities and the general public through a PR package with a designed invitation. Arrange for experts to be there to talk about the product and the brand.

Finalise Venue and numbers for pop up store. Organise the logistics of the products and props.

Arrange for products to arrive in time to create goodie bags - ensure props and banners are ordered in time for the event.

Announce the dates on the website and through social media channels.

Promote Instagram posts -> Budget to be set for monthly promotion Adverts will generate engagement and awareness, building the following and reach of the brandâ&#x20AC;&#x2122;s Instagram page. Utilising this tool around product launch will create a buzz and anticipation for the release. Begin testing the app - make any last changes to ensure the app is easy to navigate and simple for the consumer while also having innovative and high quality properties.

Paid posts to boost social posts promoting the launch - help gain traction and increase anticipation for the event.

Finalise the app in time for the Launch of the brand. Encourage the use of the app through the website, marketing tools and the pop-up store.

Month 12 - July

Month 13 - Aug

Month 14 - Sept

Data Capture

Strategy: Consumer Loyalty

Month 15 - Oct

Month 16 - Nov

Strategy: Consumer engagement

Research Influencers - who is trust worthy? Invest in new collaborations

Month 17 - Dec

Month 18 - Jan

Strategy: Product expantion Market and trend forecasting - initial brain storming.

Research new products - trend analysis. What are customers loving? Consistent analysis of brand progress and loyalty - how often is a product re-purchased? Analyse reviews and which promotional techniques are most successful.

Analysis of customer engagement - monitor levels of social media engagement and how create a report. Introduce organic and paid activity to boost lower levels of engagement.

Test out new ingredients and products - order first samples. Test for safety and effectiveness. Monthy analysis of sales and customer satisfaction - ensure effectiveness within collaboration.

Final bits for the popup store, check RSVP, arrange photographer, etc. Prepare goodie bags.

Tickets go on sale for the first retreat.

Monthy analysis of sales and customer satisfaction - ensure effectiveness within collaboration.

WIth established partnerships - analyse commission link and sale rates.

Content calendar plan posts and sales around christmas and prepare for january sales.

POP-UP STORE AND LAUNCH OF TE BRAND.

Analyse how the treats improve customer loyalty. Establish how much demand there is for tickets and increase the amount of treats there are yearly.

Begin planning new retreat with a focus on celebrating the new range and product line.

Budget allocated and used to boost social media posts (following the content calendar)

Targeted posts promoted boosting engagement. Engagement monitored and analysed accordingly.

Analyse and keep track of the amount of sales which are done through the app - how many customers are making use of the automatic renewal of orders. How many customers make use of the re-fill service we offer?

Sponsored posts marketing the new product range - creating buzz and anticipation. Informing customers on the new products - create a desire. Update the app with new products and new imagery.

Product Development

33 3

OBJECTIVE

Increase the brandâ&#x20AC;&#x2122;s popularity through positive reviews, reccomendations and increased desire. We aim to sell 1000 units in the first 6 months.

STRATEGY

Increasing desire and customer engagement by highlighting the quality and sustainable nature of the product line. Collaborate with influencers to promote the products and gain traction.

AESTHETICS

Clean - Modern - Simple - British Inspired by the scandonavia simplistic style, the new British brand aims to utilise as little packaging as possible. Effective & luxurious - our customers are proud of the look of our products.

CHANNELS

OMNIS Website, our App, Social media channels, Influencer Marketing, Instagram Ads, Local Marketing. We rely primarily on the quality and sustainable focus to gain traction among influencers and PR.

The Customer

The OMNIS product range targets an individual who is seeking for products to enhance their wellbeing. They have a strong daily routine and use products and healthy habits to increase productivity levels and de-stress at the end of the day. The targeted customer is conscious about their appearance and priories self-care. When making purchases they look for simple products, with minimal yet effective ingredients.

aby b l a tur a n l Al

They seek f o r. . . Quality Inclusivity Fairness Simple ingredients Opportunity Sustainability Luxury

THE PRODUCT RANGE 1. Skincare

Our skincare products have unique properties and ingredients. We believe our simple ingredient list is effective and natural, containing no toxins, chemicals or complicated terms. Our probiotic night cream is pure and natural, boosting your skin’s natural repair process, making this product excellent for problematic skin; hyper pigmentation, wrinkles, acne and skin dullness. Our formula is lightweight and a gel consistency – you can apply it alone or mix it with your chosen oil, moisturiser or serum. Next, our whipped clay mask is one of our best sellers, detoxifying and brightening in only 10 minutes. This product instantly boosts radiance and can be used 2-3 times a week. We recommend the combination of our two skincare products for best results.

Omnis Probiotic night cream

Ingredients: prebiotic nd thermal spring water a microbiotic complex

Omnis Whipped Clay Mask ay e cl Ingredients: bentonit apple cider vinegar, tea e. tree oil and nothing els

Probiotic Night Cream £ 12 0

Omnis Probiotic night cream

Ingredients: prebiotic nd thermal spring water a microbiotic complex

Omnis Whipped Clay Mask ay e cl Ingredients: bentonit apple cider vinegar, tea e. tree oil and nothing els

Whipped Clay Mask £95 40

2. Aromatherapy Aromatherapy has recently increased in popularity, highlighting their powerful benefits; treating headaches, fighting bacteria, managing pain, reducing stress and anxiety, and soothing sore joints. We offer a soothing spray, pocket mist and two essential oils, one aimed at sleep aid. We recommend utilising a diffuser for maximum effect. The pocket mist is a perfect to bring along to work, travelling or post workout.

Omnis

Essentil oil

Sleep body oil

I n g re d ie n t s : lavan der, jasm i n e, s w e e t

R o s e m ar y

Omnis Pocket Mist r Ingredients: Plant oil,f lo water, geranium and

I pass ng redients: ion oran f lower oil, blood ge, rice bran oil

Patchouli essential oils

Essential Oil

Pocket Mist £ 2 7. 5 0

£ 2 7. 5 0

Omnis Soothing Spray p Ingredients: Organic g ra Rosemary and Rose extracts, water and

Peppermint oil

Soothing Spray £97

3. Sleep Aid Our products which are aimed for sleep aid are primarily scent based. We recommend our bedtime candle to get your body ready for bed – helping the body associate the scent of the candle to unwind at the end of the day and fall asleep. The candle is an 100% natural blend of sustainable rapeseed wax, chamomile and English lavender essential oils. This combination of ingredients makes it a perfect tool to relax and decrease stress. Furthermore, we have created a sleep body oil, creating a product which leaves the skin feeling nourished and smooth. Our key ingredient is passion flower oil, rich in vitamin C and beta-carotene which provides with powerful antioxidants. This oil is a perfect step in your night time routine.

Omnis

Sleep body oil

Essentil oil I n g re d ie n t s : lavan der, jasm i n e, s w e e t

R o s e m ar y

Omnis I pass ng redients: ion oran f lower oil, blood ge, rice bran oil

Sleep Body Oil £25

SOY W A X CA N D L E

B e d ti m e Omnis Wood wick |

Hand poured

Bedtime Candle £45 42

4. Gut Health Here at OMNIS we really put an emphasis on health from within. We strongly believe that gut health is a massively underrated part of our overall wellbeing. Our three products target this exactly, with simple ingredients which are effective which don’t compromise taste. The superfood mix powder is naturally fermented, packed with antioxidants, minerals and vitamins. Our inner beauty drink is rich in prebiotics and probiotics – each 15ml serving is packed with over 5 billion digestive enzymes to enhance your gut health, reduce bloating and optimising your internal skincare regime. Finally, our collagen powder improves skin health, relives joint pain, boosts muscle mass (we’re looking at you gym goers), promotes heart health and stimulates gut health. Collagen is the secret ingredient to overall wellbeing.

Omnis

Superfood Mix Powder

k Inner Heath Drin t u Ingredients: cocon ea wate r, aloe vera powder, s & weed e c i u extract, lemon j probiotic elixer.

Ingredients: Spirulina powder Acai Powder, digestive enzyme, tumeric pow der, beet powder, chlorella powder ginger root and wheat grass powder

Inner Health Drink

Superfood Mix Powder £45

£45

Omnis Collagen Powder Ingredients: Organic blueberry powder, Papaya powder, Acai Powder Bifidubacterium, L. fermenti & L. Planeterium

Collagen Powder £45 43

5. Post Workout Care As part of our self-care ethos, we think exercise is an imperative aspect of health. Not only for its fat burning effect, but for the endorphins released. We have designed a soothing muscle gel to boost skin and cool down after exercise, decreasing muscle soreness by delivering rapid relief. Moreover, our magnesium spray works alongside the aforementioned product, keeping muscles from spasming and keeping them relaxed, reducing overall tiredness and fatigue. For optimal results we recommend utilising the two products together, as they compliment each other perfectly.

Omnis Magnesium Spray Ingredients: purif ied water and magnesium

chloride.

Magnesium Spray ÂŁ25

Omnis Gel Soothing Muscle e Ingredients: Alo la vera, magnesium formu on . Cypre ss leaf oil and lem

Soothing Muscle Gel ÂŁ45 44

6. Home Care The final aspect of health for us is a little different to what people may expect – cleaning. We think that for optimal organisation and productivity, a tidy and clean space is essential. Furthermore, we understand that people often find cleaning relaxing and generally therapeutic. Due to this, we wanted to design a few non-toxic cleaning products, which are sustainable and that look good, that make the process of cleaning as de-stressful as possible. We ensure this by infusing our products with English lavender and lemon. Our core cleaning products are as follows; bathroom cleaning, all-purpose stain remover and a hand wash to decorate our bathroom. Lastly, we incorporated a calming candle in our home range, we believe a candle can help light up a room and release a relaxing scent.

Omnis Bathroom Magic

Ingr l, edien ts: Water, anionic ethy non -ionic surfacts, potassium hydro xide, lemon oil.

Bathroom Magic £ 12

Omnis ash Delicate Hand W on Ingredients: Lem grass phe o c o essential oil, t il. o rol, vi t u tamin E & cocon

D e l i c a t e H a n d Wa s h £ 12

SOY W A X CA N D L E

Omnis All-pu rpose stain killer

Ingr l, edien ts: Water, anionic ethy nonm ionic su rfacts, potassiu il. hydr oxide, lemon oil & rose o

Stain Remover £ 12

calmin g Omnis Wood wick |

Hand poured

Calming Candle £65 45

The core collection

Omnis

All-pu rpose stain killer

Ingr l, edien ts: Water, anionic ethy nonm ionic su u rfacts, potassi hydr il. oxide, lemon oil & rose o

Bathroom Magic

Ingr l, edien ts: Water, anionic ethy non -ionic surfacts, potassium hydro xide, lemon oil.

Omnis

G el ash Soothing Muscle Delicate Hand W e on Ingredients: Alo Ingredients: Lem a el vera, u g magnesium form rass essential oil, tocoph no. il. o Cypre o r t m e u l, vitamin E & cocon ss leaf oil and l

Omnis M a g n e s i u m S p r ay

Omnis

R o s e m ar y

SOY W AX CANDLE

Be d tim e

calmin g

Omnis Wood wick |

k Inner Heath Drin t u Ingredients: cocon ea wate r, aloe vera powder, s & weed e extract, lemon juic . r e probiotic elix

Hand poured

Omnis Wood wick |

I pass ng redients: ion oran f lower oil, blood ge, rice bran oil

Omnis

SOY W AX CANDLE

chloride.

Sleep b ody oil

Essentil oil I n g re d ie n t s : lavan der, jasm i n e, s w e e t

Ingredients: purif ied water and magnesium

Superfood Mix Powder

Ingredients: Spirulina powder Acai Powder, digestive enzyme, tumeric pow der, beet powder, chlorella powder ginger root and wheat grass powder

Omnis Pocket Mist Ingredients: Plant oil,f lo water, geranium and

r al

Patchouli essential oils

Hand poured

Omnis Collagen Powder Ingredients: Organic blueberry powder, Papaya powder, Acai Powder Bifidubacterium, L. fermenti &

L. Planeterium

Omnis Soothing Spray Ingredients: Organic g ra Rosemary and Rose extracts, water and

Peppermint oil

p e,

Omnis Probiotic night cream

Ingredients: prebiotic nd thermal spring water a microbiotic complex

Omnis Whipped Clay Mask ay e cl Ingredients: bentonit apple cider vinegar, tea e. tree oil and nothing els

Where do our prices come from?

All of our PRODUCTs are free from... 1) Parabens 2) Cruelty 3) Animal products 4) Toxins 5) Synthetic ingredients 6) Polyethylene/ PEG’s 7) Sodium Lauryl Sulfate 8) BHA 9) Hydroquinone 10) ‘Fragrance’

How to use it?

Ingredient list

We designed this product to optimise recovery, improve muscle function and decrease muscle soreness. We reccomend spraying the products on the muscles targeted during a workout and massaging the product in for 60 seconds.

Purified water and magnesium chloride The spray allows for the increase in levels of magnesium in the body, reducing tiredness, improving muscle function and balancing the electro- lyse in our bodies. For best use spray after a shower, when pores are enlarged for optimal absorption. This product is best used post workout or first thing in the morning.

Omnis M a g n e s i u m S p r ay In g r e di e n ts : p u r i f i e d wa t e r a n d m a g n e s i u m chloride.

Magnesium Spray 180 ml

We reccomend utilising this product first thing in the morning or last thing in the evening - spay a few pumps on your face or anywhere on your body. Use this product daily for optimal results. Omnis S o o t h i n g S p r ay

Great for: Sun burnt skin, sore skin, oily complexions and acne prone skin.

Organic grape, rosemary and rose extracts, water, peppermint oil. The combinations of ingredients make this product a quick way to refresh your skin, wherever and whenever. Peppermint oil is used for respiration relief, stimulating calmness, soothing sun burns and preventing toxins forming on the skin.

I n g r e d i e n t s : O rg a n i c Rosemar y and Rose

e x t r a c t s , w a te r a n d Peppermint oil

Soothing Spray 180 ml

We think this product is perfect for everyday use, ideal for travelling. We reccomend spraying 2-3 pumps on the skin whenever feeling anxious or if your skin is feeling dull. This product is small but mighty, one of our best sellers. Great for: travelling. Omnis Pocket Mist I n g r ed i en t s : P l a n t o il, f l o water, geranium and

r al

P a t c ho u l i e s s e n t i a l o i l s

Plant oil, floral water and geranium and patchouli essential oils. Geranium essential oil brings feelings of calmness and balance, whereas patchouli restores serenity and strengthens the spirits. This combination of essential oils is perfect for on the go when feeling stressed or anxious, can also evoke feelings of motivation and mindfulness. This provides with a unique therapeutic sensation in the comfort of your own home.

Pocket Mist 100 ml

How to use it?

Omnis Superfood Mix Powder

Ingredients: Spirulina powder Acai Powder, digestive enzyme, tumeric pow der, beet powder, chlorella powder ginger root and wheat grass powder

Mix a teaspoon (or how much you can handle, build yourself up) with a glass of filtered water. Alteratively, we also reccomend for this wonder product to be added to smoothies. Here is a recipe we love: -1/2 a banana - 200ml of almond milk - a handful of spinach - Frozen berries - 1tsp of almond butter - 1tsp of the OMNIS superfood powder

Ingredient list

Spirulina powder, acai powder, wheatgrass powder, digestive enzyme blend, turmeric, manuka honey, apple cider vinegar, ginger root, chlorella powder This crazy sounding blend of powers is cleansing, gut-healing wonder. Filled with antioxidants and natural ingredients to help the body alkalize, eliminate toxins, boost gut health and promote that healthy glow we are all looking for.

Enjoy daily for optimal results. Our inner health drink compliments this product perfectly.

Superfood Mix Powder 150g

SOY W A X CA N D L E

Be d ti m e Omnis Wood wick |

Hand poured

Burn this candle to release calming oils, creating a perfect atmosphere to relax and unwind at the end of the day. We reccomend buring this candle for a few hours in the evening, allowing your body to associate the smell with sleep. Try not to look at screens during this time. We reccomend alternating between the calming and bedtime candle.

100% natural blend of sustainable rapeseed wax, chamomile and English lavender essential oils This careful combination of essential oils creates a relaxed and calm atmosphere preparing the body and mind for sleep, helping the consumer wind down from a busy day.

Burn for: 2-4 hours.

Bedtime Candle 120 hours of burn

SOY W AX CANDLE

calmin g

100% natural blend of sustainable rapeseed wax and lemon, fir needle, clove and sweet basil essential oil. This calming candle is perfect for the slower winter months, hand poured into a glass jar with a wood wick. The careful blends of lemon, fir needle, clove and sweet basil revoke comforting feelings while also uplifting the mood and creating a calm atmosphere.

Omnis Wood wick |

Hand poured

Calming Candle 120 hours of burn

How to use it?

Omnis a sh D el i c a t e H a n d W on I n g r e die n t s : L e m phe g r ass e s s e n ti a l o i l , t o c o r o l , vi ut n o c t amin E & co

We reccomend dampening your hands, dispensing a sinple dose pump into your hands, latherng the clear, low-foaming gel thoroughly and rinsing well. This gentle formula contains oils which will effectively cleanse and nourish your hands, without drying them out. The strong aroma is calming and soothing.

Ingredient list

Lemongrass essential oil, tocopherol, Vitamin E + C, Mandarin Rind, Rosemary Leaf, Cedar Atlas and Coconut oil. This formulation and simple ingredient list leaves the skin feeling cleansed and refreshed.

Utilise this product as often as needed, daily.

Delicate Hand Wash 250ml

Apply 2-3 pumps of the soothing gel on to the targeted area. Best utilised for 2 days afrer intense exercise. Wash hands after use and utilise sparingly, a little goes a long way.

Aloe vera, magnesium formula, cypress leaf oil and lemon oil. This set of ingredients are perfect for pre or post workout, helping easing tension, stress or DOMS.

Great for: Athletes, gym-goers, runners.

Itâ&#x20AC;&#x2122;s a workout wonder.

Apply a thin layer of the product to the face and neck area, avoiding the eye area. We reccomend utilising 2-3 pumps of the product per use approximately 1-2 times a week to detoxify the skin and remove impurities.

Bentonite clay, apple cider vinegar, tea tree oil. Unique because when it comes into contact with fluids it starts to swell â&#x20AC;&#x201C; and has a strong negative charge. Toxins are positively charged, therefore it helps attract and absorb the toxins from the skin. This mask also controls the overproduction of sebum, which can often lead to breakouts, tea tree oil is great for the skin as it has antibacterial properties. Apple cider vinegar is also a great ingredient as it as antifungal and antiviral properties.

Omnis Gel S oo th i n g M u s cl e e I ng re d i e nt s: A l o la ve r a , magnesium for mu . on Cypre s s l e a f o i l a n d le m

Soothing Muscle Gel 250 ml

Omnis Whipped Clay Mask ay e cl Ingredients: bentonit apple cider vinegar, tea e. tree oil and nothing els

Great for: Acne prone skin - controls oil production and prevents breakouts

Whipped Clay Mask 250 ml

How to use it?

Our products try to make cleaning fun and we want you to be proud of your product. Spray 2-3 sprays of the product on a natural cloth and wipe away. Utilise weekly - keep your home looking beautiful.

Bathroom Magic

e d ie n y ts: Water, anionic eth - i o n ic surfacts, potassium hydr oxide, lemon oil.

n on

Lemon oil, water, potassium hydroxide, anionic ethyl, non-ionic surfacts. Responsible ingredients and a cutting edge cleaning product. Show off your cleaning, for the planet and for your home.

Great for: Daily bathroom cleans - we reccomend little and often.

Omnis In g r

Ingredient list

Bathroom Magic 500 ml

This effective spray not only can be utilise for a multitude of cleaning, but has a gorgeous scent which leaves your house smelling devine. Leave this to soak on any stain for 10-15 minutes and watch the magic. Wash away thoroughly after use. Omnis All-pu rpose stain killer

In g r

e d ie n

Lavander oil, Rose oil, Lemon oil, water, potassium hydroxide, anionic ethyl, non-ionic surfacts. Responsible ingredients and a cutting edge cleaning product. Show off your cleaning, for the planet and for your home.

Great for: Tough stains.

yl, n ic e t h

ts: Water, anio m i o n i c su rfacts, potassiu i l. hydr oxide, lemon oil & rose o

n on -

All purpose stain remover 500 ml

Omnis Collagen Powder Ingredients: Organic blueberry powder, Papaya powder, Acai Powder

Bifidubacterium, L. fermenti & L. Planeterium

Our collagen powder is a truly wonderful product, we took pride in perfecting this miracle powder.

Organic Blueberry powder, papaya powder, acai powder, bifibacterium, L. fermenti and L Planeterium.

Collagen, being the most abundant protein in your body, is pretty important. This supplement can improve skin, relieve joint pain, prevent bone loss, boost muscle mass, promote heart health and increase strength in nails and hair.

Our simple ingredients are effective and natural, ensuring our customers are not consuming unecessary chemicals and toxins.

All these benefits speak for themselves - we reccomend taking this product 2-3 times a week. Add 1 tsp to milk or water and enjoy.

Collagen has become increasingly popularised by celebrities - we believe this is because of the multitudes of benefits consistant consumption of the product can result in. try it for yourself.

Collagen Powder 150g

How to use it?

Mix 15ml of the product with water and drink daily. Drink up to 2 times a day for optimal results. This product has the best results when taken alongside the superfood mix powder. We believe health starts from the inside - our bestselling product. Omnis k I n ner H e a t h D r in I n g r edie nt s : co c o n u t se a w ate r, aloe vera powder, we e d e& e x t r a c t, l e m o n j u i c probiotic elixer.

Great for: Problematic skin, dull skin, gut health.

Ingredient list

Coconut water, Aloe Vera powder, seaweed extract, lemon juice, probiotic elixir This combination of ingredients promotes hydration from within. Aloe Vera helps reduce inflammation in the body and has a general calming effect. Coconut water is renowned for being high in potassium, which helps keep electrolyte balance in the body, furthermore, this concoction is full of probiotics which have gut healing properties. How to use: Mix with water and drink daily.

Inner Health Drink 500ml

We reccommend using this product sparingly as it has a powderful effect. Apply a few drops of the product to pressure points to calm and soothe. This product can also be utilised on pillows to ensure a deeper sleep during the night.

Omnis E s s e n t ia l O i l Ing re

Great for: Anxiety, customers who struggle to relax and stay calm, pregnancy and labour.

dients: English lavander, ary. J a s m i ne and sweet rosem

English Lavender, Jasmine and Sweet rosemary A Calming mixture of essential oils to help stay relax and calm at any point during the day, or at night. This pleasant scent has the ability to lower anxiety levels when combined with breathing techniques. Accord- ing to a study, when subjects were exposed to lavender and rosemary scents the group experienced feelings of calmness and decreased stress levels (Gilbert, 2006).

Essential Oil 10ml

Lather this oil all over your body as part of your nightime routine. This product will leave your skin feeling nourished and hydrated, leaving a calming and relaxing smell. Use 5-7 times a week - daily for optimal results. Great for: Dry skin. Omnis S l e e p E ss e n t i a l O il Ing re dients: Passion f lower oil, orga l ge oi nic t am an u o i l , bl o o d o r a n rice bran oil.

Passion flower oil, organic tamanu oil, blood orange essential oil, rice bran oil The combination of these ingredients creates a product which leaves the skin feeling nourished and smooth, leaving the customer with hydrated skin by the morning. Passion flower oil is rich in vitamin C and beta-carotene which provides powerful antioxidants. Organic tamanu oil is known for its anti-aging properties and skin regeneration, blood orange essential oil improves radiance and the elasticity of the skin.

Sleep Body Oil 10ml

How to use it?

Ingredient list

Apply pea size of the product on your palm and generously apply it to cleansed skin in the evening before bed. We reccomend for the product to be used daily for optimal results.

Prebiotic thermal spring water and Microbiotic complex (mixture of live probiotics) “The greater the variety of bacterial species on the skin, the healthier its barrier will be, and the less dryness, inflammation, itching and stinging you’ll experience’ (Allure, 2018). This quote highlight the key benefits when incorporating probiotic infused creams daily.

Great for: All skin types. Omnis Probiotic night cream

Ingredients: prebiotic nd thermal spring water a microbiotic complex

how our packaging is ethical & sustainable

Packaging made from recycled Ocean plastic.

Omnis ri n k

Inner Heath D Ingredients: coconut ea wate s , r e r, aloe vera powd & weed extract, lemon juice probiotic elixer.

The desirability for â&#x20AC;&#x2DC;cleanâ&#x20AC;&#x2122; beauty is on an incline. Customers expect brands to go working towards a solution to our plastic epidemic; innovation is paramount. The beauty industry is one of the biggest plastic polluters due to the nature of the packaging, the industry creates an enormous amount of waste and boasts a $532 billion global economy (Westervelt, 2018). Moreover, the statistics on plastic use are increasing in the beauty industry, in 2017, the industry produced 76.8 billion plastic packaging units (Westervelt, 2018). Unfortunately for the health of our planet, all of that plastic will still be on our planet, in one form or another. OMNIS is working to change this, creating a simple product which can be made out of recycled materials and re-filled.

Biodegradable Label.

Our brand looks at the ocean for inspiration, attempting to remove some of the plastic waste we dump into our ocean every year, destroying the lives of innocent animals. Our hope is to inspire other brands and help clean up our oceans. We take collected ocean plastic, crush it down into plastic pellets and mould it into the shape of our bottles. When our customers choose to re-fill out products, we ensure each bottle is sterilised and re-filled in a sustainable manner. Furthermore, our labels are biodegradable and compostable, printed using conventional techniques but off uncoated, wood free printing paper which is made from 95% sugarcane fibres and 5% hemp and linen.

our website

how we display our store Account

What you looking for?

SKINCARE

HOME

Track Order

Bag

Omnis

AROMATHERAPY

SLEEP AID

GUT HEALTH

POST WORKOUT CARE

ABOUT US

BLOG

RETREATS

How are you feeling? Anxiety

Stress

Nervous

Hormonal

Boost Energy

Our unique product line is made up of 16 products, all divided in six wellness categories; skincare, aromatherapy, sleep aid, post workout care, gut health and home care. Our product range is design to be all inclusive, and we encourage for our customers to share the products as they are designed with everyone in mind. The product ranges from £5 (the home range) to £75 (the skincare range) – making our products accessible to all, however, considered a luxury item. OMNIS is launching as an online retailer, taking advantage of the grow-

ing e-commerce market place and taking into consideration how the target customer prefers making purchase decisions. Furthermore, it is worth nothing that a decline is being seen in footfall in shopping centres. To achieve a website that reflects and showcases the quality of our products, we ensured their shopping experience would be as smooth as possible. We achieve this at OMNIS through a clear and easy to navigate website, and premium packaging & delivery. A minimalistic, Scandinavian style has been maintained

throughout, echoing the simplicity of our product range. Moreover, the customers are offered 24/7 customer support through a live chat – mimicking the service they would be receiving in store. The website is created with the customer in mind, divided in ‘sections’; the aforementioned six core wellness categories. Then when a customer clicks on one of these categories, a list of subcategories appears, describing how the customer might feel, and what products we recommend (see below above). The emo-

tions are as follows: anxious, stressed, nervous, hormonal, lacking energy. The entirety of our website takes on the ‘less is more’ mindset, relying on simplicity and the quality of our products, we want to make our platform an all-inclusive space. When looking at an individual product, we will have photography of the product itself, instructions on how to use the product, the ingredient list and recommended products that go well with the selected one.

SHOP

READ

VISIT

Omnis WHIPPED CLAY MASK A lightweight, soothing blend of ingredients designed to soothe the skin and removed impurities. Suited to All skin types - most effective for dry to normal skin. Skin feel

Omnis Whipped Clay Mask ay e cl Ingredients: bentonit apple cider vinegar, tea e. tree oil and nothing els

Hydrated, smoothe and refreshed

Key Ingredients: Bentonite Clay (Removes impurities) Apple cider vinegar (detox effect) Tea tree oil (Nourish & Soothe)

250 ml

Add to your cart - ÂŁ45

APP DEVELOPMENT: ...Technology becomes you...

22:01

Omnis ABOUT US SHOP

22:01

Omnis ANXIETY

STRESS

NERVOUS

HORMONAL ENER GY LEVELS

22:01

Omnis STRESS Products we think might help you with stress management. ESSENTIAL OIL

Omnis E s s e n t i l oi l lav an

Ing re di en ts: der, jasm ine, swe et R osemar y

Our essential oil includes lavander, sweet jasmine & rosemary. We think these scents will help you relax and de-stress.

MY ACCOUNT ORDERS: 21/03/19 15/02/19 POINTS: 412 Points

SOOTHING SPRAY

Omnis Soothi ng and calming s pray Organ ic grape, Rosemar y w at e r & Peppermint oil

Our soothing spray aims to release a scent which alongside deep breathing calms and soothes. The peppermint oil key.

AUTOMATIC ORDERS: PROBIOTIC NIGHT CREAM Omnis Probiotic ni gh t c re a

I ng red ie nts : prebi o tic d an th er ma l spring w at er micro biot ic c omple x

Automatic order every 3 months. Packing is sent back to us to gain discount.

With technology blossoming in today’s society we wanted to make sure there was an app to go along with our online store, allowing for our brand to be easily accessible and as functional as possible. The app is divided like the website was to ensure clear and simple navigation, products will be recommended to our customers based on how they are feeling that day – a direct response to emotion. When a customer for example might feel stressed, they will be simply directed to products we ‘think’ they might like, and which will help them, in this case, unwind and de-stress. Customers can also keep track of their points accumulated, previous orders and can plan for certain products to be ordered automatically. E.g. We recommend for the Probiotic night cream to be ordered every 3 months. This subscription service takes any difficulties or annoyances out of online shopping – we will think of it all for you.

O Product Packaging

s Omnis

O Probio Night tic Cream SUSTA I

NABLY M

ADE

O is

FREE FR OM: Paraben s Cruelty Animal product s Toxins Synthet ic in Polyethy gredients lene/ PE Gâ&#x20AC;&#x2122;s Sodium Lauryl S ulfate BHA Hydroqu ino Artificia ne l Fragra nces

O All of our beautiful packaging is made out of 100% cardboard and is biodegradable and easily recyclable. We are working tirelessly to reduce the amount of plastic product, therefore we offer a plastic free delivery. We want you to be proud of our products, as we are proud of OMNIS.

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DESIGN and Production costs Design Costs

Production Costs

- Research and development £4,000 - Label design £2,000 - Packaging Design £2000 - Design development £4,000 - Branding - £1000 - Website design & Development£5000 - Product photography £1000 - Brand Introduction Video £2000 - Business registration £200 - business insurance £2,000 - patents/trademarks £1,000

- Product development (formula development, testing and labelling) £20,000 - Manufacturing costs / production £2,500 - Delivery service - flat rate £2,000 - Packaging £2,000 - Warehouse storage £800

Total design costs: £24,200

Total production costs: 27,300 Design & Production costs amount to £51,500

Measurements: KPI's 1) Sales Figures

Our team will work to ensure the sale goals are being met monthly. The comparison between sales and sale targets will indicate and control sale tactics in the coming months. Demand will also be a key indicator, if we sell out before expected it is evident that demand is higher than expected and therefore sales figures should increase as production does.

2) Brand Engagement

In order to measure product success, customer engagement is closely analysed, informing us through surveys, reviews, subscriptions and increased demand. Quantitative data will be collected from social media activity (paid and organic), analysing the increase or decrease of likes, shares and comments. Furthermore, reviews will be analyses, and positive reviews made into testimonials, strengthening our brand image. Success is measured in high engagement, positive feedback from customers and an increase in demand.

3) Subscription Use

Repeat purchase is often utilised to measure performance in brands, and this will be taken into account, however, the subscription function we offer will be measured frequently. If our customers love our products so much that they partake in the subscription process we offer, we deem this a success. This will give clear and reliable information to the team.

Local Marketing: Leeds

gym collaboration Graft Häus - A new breed of warehouse gym As part of our local marketing strategies we are going to collaborate with Graft Häus, a new breed of gym in Leeds. This gym is a differentexperience than the regular commercial gyms in the area, they provide their members with premium training equipment, renowned personal trainings, on site therapists and an infra-red sauna for optimal recovery. We have decided to collaborate with this extraordinary gym as we think they reflect our brand identity and prioritise their clients and the quality of their service. It is paramount for us at OMNIS to collaborate with companies with the same standard of customer care and who prioritise health and overall wellbeing. Through discus-sion with Graft Häus, we have established that they will sell four of our products; the inner health drink, superfood mix powder, the magnesium spray and the soothing muscle gel. These four prod-ucts fit their brand perfectly and will enoucrage their customers to think outside the box as far as recovery is concert.

Omnis Co llagen Powder

Ingredients: Orga ni c blueberr y powder, Papaya po wder, Acai Powder Bifidubacterium, L. fer menti &

L. Planeterium

Omnis S uperfood Mix Powder Ingr edients: Spir ulina powder Acai Powder, digestive enzyme, tumeric pow der, be et powder, chlorella powder ginge r root and wheat g rass powder

Omnis S oo thin g M usc le e In g re di en ts : Alo ul a v er a, m a gnesium for m on Cy p r e s s l eaf oil and l em

Omnis Magnesium Spray Ingr ed ients: p u rifie d wat er an d magnesium c hlo ride.

gym takeovers Following on from the collaboration with Graft Häus, OMNIS has also established a collaboration with Trib3, a boutique gym in the centre of Leeds. At Trib3 they offer their clients hardcore sessions which are designed using the latest HIIT science – a workout like no other. We have partnered with this new and upcoming boutique gym in a special way, we are going to do a ‘takeover’ once a month, where we offer their clients out product to use and to take home at the end of the day. The class will be ran by a different influencer each month; Grace Beverly, Oenone, Jack Fowler and many more. Our ‘post-workout’ products will also be available in the changing rooms for all customers to use and available for purchase.

SPA collaboration

OMNIS will also collaborate with spaâ&#x20AC;&#x2122;s dotted around Yorkshire; The Titanic Spa, Thorpe Park Hotel and Spa and The Chevin County Park Hotel. Customers will be offered to have an OMNIS treatment, where a customer can tell the spa how they are feeling and have one of the following treatments; De-stress massage, energising facial or the Post Workout Sports Massage. At the end of the treatment customers are given the opportunity to purchase the products.

Omnis G el So o t hi n g M u s c l e e I n g r e d i e n t s: A l o la ve ra , magnesium for mu . on C yp r e s s l e a f o il a n d l e m

Omnis Whippe d Clay Mask

y c la Ingredients: bentonite apple cider vinegar, tea e. tree oil a d nothing els

OBJECTIVE Increase the brandâ&#x20AC;&#x2122;s popularity through word of mouth, gain traction and testimonials through use. Capture 200+ emails from the various collaborations and increase local sales.

STRATEGY

Market the servics correctly and make the products desirable - Invite social media presences to take part in the takeovers. Paid social media posts to boost the brand.

AESTHETICS

Essentially in line with the brand identity; clean, minimalistic, functional, easy to access, scandonavian, unisex. We want everyone to feel included.

CHANNELS

OMNIS Social media channels, partner social media channels (Instagram predominantly). Google word search.

Unique Simple Impression Targeted

The Customer For the spa and gym collaborations we are targeting the health conscious and the gym goers, ones that already have an established fitness routine and seek for services and products to enhance their performance. Our customer likes to attend regular fitness classes, stretches regularly, at times attends hot yoga. They are also conscious of needing a good night sleep to ensure recovery. They spend money on quality and high performance products. This campaign targets Gen Z as well as millennials, a customer who cares about their image but can become overwhelmed with stress and anxiety. They are passionate about the environment and want to support companies who are doing their bit to heal out planet.

REC

OVE RY

Marketing costs - Marketing strategy £500 - Paid activity on Facebook £100 - Sponsored post on Instagram £100 - Paid media post £600 - Influencer fee (varies) £2,000 - Products provided to Trib3 £500 - Stands for display and business cards £300 Products purchased by Graft Haus - £1,000 Products purchased by all Spa’s - £3,000 Total Marketing costs: £4,100

marketing channels O u r

P a r t n e r s

Our Leeds studio has collaborated with sustainable brand OMNIS. Sign up for their monthly take over with a different influencer! #Ecofriendly #MonthlyOMNIS We also will be offering the OMNIS products to use in the changing rooms and for purchase if you love them as much as we do ;)

Omnis G el S o o th i n g M u s c l e e I ng r e d i e n t s : A l o ve r a , u la magnesium for m on . C y pr e s s l e af o il a n d l e m

Omnis Magnesium Sp ray I n g re d i e n t s : p u r i f i e d water and magnesium

chloride.

Here at the Haus we have recently collaborated with sustainable brand OMNIS to provide our clients with the best. Come check them out!

Omnis

G el Soothing Mu scle e I n g r e d i e nt s : A l o la ve ra , magnesium for mu . on Cypre ss leaf oil and lem

S o oth i n g S p r a y Ing redients: Organic gr a R osemary a nd R o se

p e,

extracts, water a nd

Pepper mint oil

Omnis Ess ent ial O il Ingre dients: English lava nd er, ar y. Jasmine a nd sweet rosem

Omnis Sleep E ssen tia l O il Ingre dients: Passion f lower oil, orga e oil nic tam anu oil, blood orang

rice br an o il.

marketing channels O M N I S

OMNIS

Omnis

We are partnering with warehouse gym Graft Haus! Come check out our products and make sure you are recovering from your training correctly! #grafting #recovery #athletes #Leeds

OMNIS x GRAFT

OMNIS

Omnis

We are now offering treatments at the following spaâ&#x20AC;&#x2122;s; The Titanic Spa, Thorpe Park Hotel and Spa and The Chevin County Park Hotel. Come check us out and find out about the luxury treatments we are offering! #wellness #selfcare #luxury

HAUS

Omnis

OMNIS

Omnis

OMNIS

OMNIS x Trib3

OMNIS Check out our partner Trib3 - come

workout with us in Leeds! Use our product or .....

OMNIS Check out our latest Spa collaborations!

two month t i m e l i n e

Measurements: KPI's 1) Brand Engagement

In order to measure to success of the collaborations, customer engagement will be monitored closely. Sales figures from the gyms and the spa will be reported monthly, general website sales will also be tracked – showcasing increase or decrease of desire for the brand. Success is measure in high engagement and a steady increase in sales. Monthly meetings with the various spa’s and both gyms are in place, to discuss the products needed and whether the numbers are increasing or dropping.

2) Activity Analysis

The monthly gym take overs are going to be measured, tracking how many people attend each month and whether the different influencers increases the amount of attendees and sales. Furthermore, the amount of products sold post treatments at a spa will be measured and analysed, keeping in direct contact with the partner companies.

3)Impressions

Social media posts (paid and organic) are accompanying this project, from our social media channels but also from trib3’s, the various spas and Graft Haus’. We will be reviewing the amount of likes, impressions, comments, shares and mentions. We also will pay particular attention to how many people are exposed to our posts/brand, and how many of them followed us before. We are aiming for increased awareness, which has the potential to lead to an increase in sales.

The Launch: Pop-up Store

ca Self-

re i

uxu sal

When? 24th of August Where? London, Central Dress Code? Smart Casual

OMN

The pop-up store has been linked with the launch of the brand, ensuring the website goes live on the evening of the pop-up store date, the 24th of August. The date has been decided with the customer in mind, planning the event to fall on a Saturday. Our demographic is likely to be working standard hours Monday to Friday, therefore we ensured that the event would be on the weekend so that the invitees could attend. Who will be invited? - Beauty and fitness influencers - Sustainability advocates - PR & Media â&#x20AC;&#x201C; to gain media coverage of the launch and spark a conversation on the brand. - Industry professionals - Limited number of general customers, specifically the target market. On Instagram we will run a small competition, posting a sneak peak of the pop-up store and the first 50 comments will receive an invite to our exclusive launch. 86

Omnis

Magnesium Sp ray

I n g re d i e n t s : p u r i f i e d water and magnesium

chloride.

Omnis Gel S o o t hi ng M u s c l e e I ng r e d ie n t s : A l o ve r a, ul a magnesium form on . C y pre m e l s s l e af o il a n d

THE LAUNCH 24/08/19

We want our pop up store to reflect the quality, sustainability and the luxury of our brand. Showcasing how we believe our industry needs to do better for our planet - our luxury comes from the lack of packaging, and the packaging that we do offer is made out of ocean plastic. We also want to celebrate our option to re-fill products, so we will have a section at the store explaining and demonstrating the re-fill process. We will also explain to our attendees that as we expand and have an increased capital, we will work harder at making sure we are even more sustainable - our next dream is to get rid of labels completely. Our pop-up store will have all of our products available to test and see. We want everyone at the store to experience our products and see the quality and luxury we are trying to convey. A handful of influencers who we want to attract will be invited, ensuring they have similar values to OMNIS. A few that are selected are as follows, Zanna Van Dijk, Samantha Maria, Alice Living, Grace Beverly, Venetia Falconer and many more.

65 The atmosphere we want to create is clean and natural, echoing the brand and our identity here at OMNIS. Tress are planted around the store, reminding our customers about the core values of our brand; sustainable and simple. Brand experts will be at the event, explaining to the invitees about our ingredients, our packaging and our goals as a brand. At the event, plant based canapes will be served and a small cocktail bar will service a variety of different ‘OMNIS cocktails’; the superfood cocktail, Something in the Whey cocktail and the About Thyme cocktail.

Omnis Omnis Omnis S uperfood Mix Powder Ingr edients: Spir ulina powder Acai Powder, digestive enzyme, tumeric pow der, be et powder, chlorella powder ginge r root and wheat g rass powder

Omnis S o ot h i n g S p r a y In g re die nts: Orga nic Rosemary and Rose

extra cts, water and Peppermint oil

S o ot h i n g S p r a y In g re die nts: Orga nic Rosemary and Rose

extra cts, water and Peppermint oil

Gel S o o t hi n g M u s c le e In g r e die n ts : A l o ve ra , u la magnesiu m for m on . C ypr e ss leaf oil and l em

Omnis Gel S o o t hi n g M u s c le e In g r e die n ts : A l o ve ra , u la magnesiu m for m on . C ypr e ss leaf oil and l em

To make our pop-up as successful as possible, we are going to build anticipation through social media posts. The invited Social Media presences will be asked to post about the up and coming brand. We believe that our product will be successful and people will start talking about OMNIS. Moreover, at the event there will be a plant wall with our logo on it – making this a great Instagram moment, where influencers and general attendees can take pictures. Lastly, each attendee will receive a goodie bag to take home containing; Probiotic night cream, Sleep body oil, Collagen powder, re-usable cotton pads, vegan chocolate bar and pack of reusable straws. All of these items are in an organic cotton re-usable tote.

The invite & the goodie bag Whats in the goodie bag? Probiotic night cream Sleep body oil Collagen powder Re-usable cotton pads Vegan chocolate bar Reusable straw (for your cocktail)

Omnis OMNIS would like to invite you to our pop-up event to celebrate the launch of our brand new sustainable brand

Where? London, Brixton, SW9.

Saturday

Dress Code? Smart Casual.

24th August 2019

Arrive from 3pm This invite is made out of 100% recycled paper

Omnis Bag composition: 100% organic fairtrade cotton

social media p o s t - e v e n t

Omnis

OMNIS

WE ARE LIVE

OMNIS WE ARE LIVE - COME CHECK OUT OUR SUSTAINABLE, UNISEX, SELF-CARE BRAND.

Omnis a sh D el i c a t e H a n d W on I n g r e die n t s : L e m phe g r ass e s s e n ti a l o i l , t o c o t r o l , vi t a m i n E & c oc o n u

So guys.. just wanted to jump on here to quickly tell you about a brand who recently got in contact with me to invite me to their launch party. I canâ&#x20AC;&#x2122;t tell you how amazing it is to see brands starting to bring awareness towards the plastic epidemic...

NEW SUSTAINABLE BRAND

Omnis MADE OUT OF RECYCLED OCEAN PLASTIC RE-FILLABLE 90

OBJECTIVE

Launch the brand, gain PR and Press coverage, spread the desirability of the brand through influencer marketing. Build up anticipation for the lauch of the brand and a quick sell-out of products will build further brand desire.

STRATEGY

Increase desire of the product through influencer marketing strategies, release teasers before the website goes live. Targeted ads, influencer promotion, regular updates on our social media channels.

AESTHETICS

Minimal, scanodavian, white & wood decor, nature, trees, simple, innovative, modern. Maintaing the brand image and personality.

CHANNELS

omnis.co.uk, Facebook, Instagram, Instagram stories, the press, magazine features.

IMPRESSIONS SALES LAUNCH ENGAGEMENT REVIEWS 92

They like... Simplicity Innovative Fun Ambition Experimentation Health

The Customer For the pop-up store, we are targeting a slightly younger demographic, as well as the millennial. This customer is sporty, outgoing and likes to have a healthy social life. They are also extremely hard working, investing their money into services and products which are strictly in line with their ethos and values. The targeted customer is both male and female â&#x20AC;&#x201C; they prioritise functional and simple products. They donâ&#x20AC;&#x2122;t take themselves too seriously and have a good sense of humour.

launch party costs - Venue costs £4,000 - DJ hire £500 - Photographer £250 - Catering: Food £1,500 - Drinks bar £1,000 - Decorations within the location £500 - Location filters for Instagram £100 - Cleaning fee £200 - Transport for equipment and products £550 - Licence for lease £150 - Permit to serve food and alcohol £150 - Insurance £300 - Utility costs £150 - Deposit to secure the venue £1,000 Total costs: £10,350

two month t i m e l i n e

Measurements: KPI's 1) Attendance

An important indicator of the success of the party is how many people attend the event. The location of the event will play a pivotal role to how many people attend, so particular focus will be on the comparison between attendees and the location of the event. The number of RSVPâ&#x20AC;&#x2122;s compared to the amount who turn up on the day can be analysed numerically.

2) Social Media Engagement

Social media activity will be monitored and measured to analyse the impact of our pop-up event; before, during and after. Attendees are encouraged to use the hashtag: conciouslyOMNIS. Later on we will be able to check mentions from the hashtag and tagged posts on Instagram, Facebook and Twitter. Furthermore, we will be uploading sneak peaks of the store and visual content to build anticipation for the brand launch. This will ensure the audience is engagment and will enable impression measurement.

3) Discount Codes

Each attendee at the will be given three discount codes; 30% off, 40% off and a ÂŁ15 voucher. Every attendee will receive multiple promotional materials, recommending they give them to friends and family or to run a competition to win them on their social media channels. This will effectively spread the word of the brand and will also allow us to track the discount codes and promotions, giving us a measure of interest.

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Inf luencer Retreat

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BALI ESCAPE

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influencer retreat with Zanna Van Dijk Each year we will sell tickets to an exclusive retreat with a hand-picked influencer. For our first year we are teaming up with Zanna Van Djlk, Stay Wild founder and entrepreneur with an Instagram following of 256k and YouTube following of 71k. Zanna is a motivated individual, passionate about sustainability and has utilised her platforms to spread a powerful message. She has been creating eco-friendly content, organising beach cleans across the globe, launched a reusable bottle and has created the Living Consciously Crew Facebook group, which has over 10,000 members. Zanna’s CV and platform use makes her a perfect fit for OMNIS, echoing our values and underlining the importance of spreading a meaningful message. In hope to inspire people to make positive and informed changes to their lifestyle, we are offering our customers the chance to go on our first luxury retreat; the Bali Escape. This retreat is offered to the customers who want to immerse themselves completely in health and wellness, allowing OMNIS to help them restore, recharge their batteries and re-connect with their happiness and relaxation.

We encourage our customers to take part in the complete schedule and our price includes food, accommodation and everyday planned activities. The only extra expense for our customers is flights from their home to Bali, Denpasar. From there we will have organised shuttles who will take you to the Bali Escape, in Uluwatu, Indonesia. We have teamed up with one of Uluwatu’s most reputable and sought after resorts to ensure our customers have a luxury, one of a kind experience. The Karma Kandara is a five start resort, situated on Ungasan Hill and overlooking the Indian Ocean. Their facilities include: outdoor pool, private beach area, spa and wellness centre, gym and an onsite restaurant. On our luxury retreat, we can offer our customers four different choices of rooms; the one-bedroom pool villa for £1,500, the couples romantic villa for £2,000, the ocean view pool villa for £2,500 or the cliff front pool villa for 3,500. These prices Include everything the customer might need apart from flights, and our customers will also receive OMNIS products to utilise throughout their stay.

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Retreat Timetable 7.00-8.00

Day 1

8.30-9.30

10.00-13.00

13.00-14.00

14.00-16.00 14.00-17.00 18.00>

Guests arrive, airport shuttle will bring guests to the resort. Snacks and drinks on arrival. Trip to UBUD - monkey forst, rice fields, etc.

Day 2

Breakfast

Day 3

Sunrise Pilates

Breakfast

Surf Lesson with Zanna

Day 4

Breakfast

Free Time

Boxing Class With Zanna

Day 5

Workout

Breakfast

Meditation Class

Day 6

Breakfast

Boxing with Zanna

Day 7

Yoga with Zanna

Optional Treatment

Day 8

Breakfast

Lunch

High intensity workout with Zanna

Dinner

Mobility Workout

Free Time

Dinner

Optional treatment

Free Time

Dinner

Snorkelling tour - Swim with turtles

Free Time

SURPRISE ACTIVITY!

Free Time

Yoga

Stretch Class

Free Time

Balinese cooking class

Optional Treatment

Wake Boarding

Dinner

Guests start leaving

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OBJECTIVE

Gain customer loyaly and product desirability, increase our following. Give customers a unique experience and allow for them to gain a deeper understand of the brand and our ethos.

STRATEGY

Increase sales and customer loyalty through influencer marketing. Utilise their following to increase our own and spread awareness of the brand.

AESTHETICS

Bali, beach, white sand, serenity, neutrals, colourful, exclusivity, luxury.

CHANNELS

FaceBook, Instagram, Twitter, OMNIS.com, Organic & Paid activity.

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social media a c t i v i t y Uluwatu, Bali

Bali

81 80

Come join me on a trip of a lifetime, where i’m partnering with wellness brand OMNIS, a sustainbale self-care company that wants to make a difference. This luxury trip is completely unique and we will be doing a variety of different activities to achieve optimal wellness. The food will be plant based and you will be invited to optional workout classes and treatments. All customers will have 1-1 time with me and with OMNIS experts, where you...

I am having the most insane time here in Bali with the OMNIS family, and I can’t be more thankful for them deciding to invite me out here as their first influencer partnership. OMNIS are unisex self-care line who put an emphasis on sustainablity and their products are made out of simple ingredients and ocean plastic packaging. I can’t reccomend thier products enough, they are of the highest quality and are speading a powerful message! Use the discount ‘Zanna20’ for 20% off your next order. #conciouslyOMNIS #sustainable #makingadifference

Both Zanna and the OMNIS accounts will promote the luxury retreat beforehand, creating anticipation, as seen in the post to the left. Furthermore, the trip will also be promoted while out there and a discount code has been given to Zanna to monitor her sales. Lastly, Zanna is given a separate discount code, BaliEscape200, which gives customers £200 off the experience, allowing us to track how successful our infleuncer partnership has been.

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The Customer For our luxury retreat, we are targeting both men and women, as we encourage self-care to everyone. Particularly for this campaign, we are focusing on customer who is between 30-38, has a successfull working life but struggles to balance their work/social life at times. They like to have control over the situation and are hard working. They rarely take time to think about themselves as they are mostly selfless. They want to make time for meditation, yoga and increased levels of exercise but donâ&#x20AC;&#x2122;t prioritise moving enough. They have strong friendships and are aware of the current political climate - they are also willing to invest into themselves.

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They are... Ambitious Dominant Strong minded Determined Hard working

Happy

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two month t i m e l i n e

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Measurements: KPI's 1) Referral Traffic

When tracking influencer marketing, the amount of traffic the campaign is driving to our brand is of paramount importance. Referral traffic allows for us at OMNIS to gain a deep insight into the campaignâ&#x20AC;&#x2122;s reach and overall success. An increase in sales will show a direct success, however, increased traffic and conversation is also a positive and an aim for the campaign. The promo codes given to the influencer serve as a tool to monitor campaign driven traffic to the website; new visitors, page views, time spent on side and purchases.

2) Reach & Awareness

One of the primary objectives of collaborating with Influencers, is due to their enormous reach and highly engaging audience. To determine success within reach and awareness, we will track impressions, likes, comments and shares on social media posts. This information will give us a direct insight into the success of the campaign.

3) Engagement

Analysing engagement goes hand in hand to monitoring reach and awareness. Once we have established the increase in traffic we can then evaluate how well the campaign was received, gaining a more in depth understanding of the success of the marketing technique. Engagement is a good indicator of how the brand is appearing to the public and how strong our relationship with our audience is. To analyse this thoroughly we will be dividing the number of engagements by the number of impressions/followers. This will give us a figure we can work off and compare to future campaigns. Measuring engagement will also give OMNIS an insight into ROI and how to budget in the future.

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RETREAT COST - Accommodation £17,000 - Food & Drink catering £2,500 - Hotel Transfers £300 - Day Trips £500 - Snorkelling tour £500 - Media Influencers £1,000 - Instructor fee £600 - Mats & branded Equipment £600 - Influencer fee £1,500 - Products for guests £900 - Treatment costs £700 Total Costs £26,100

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Limited Edition Collection: Planet Earth

As part of our limited collection collaborating with David Attenborough, we are releasing four products inspired by four animals who are currently at a high risk of extinction; The Amur Leopard, The Rhino, The Sea Turtle and The Red Panda. 20% of all profits made from the sale of these limited edition products will go to the conservation and protection of animals who are critically endangered. We want to raise awareness and bring attention to how our actions as a society have nearly extinguished so many animals, doing our bit of the environment.

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1) The Amur Leopard The Amur Leopard has been classified by the IUCN as critically endangered since 1996, counting only 70 individuals alive today (Bradford, 2014). This kind of leopard is on the brink of extinction, due to hunters poaching them for their fur. Moreover, the habitat of these animals is in rapid decline due to farming development and human induced forest fires (Bradford, 2014). We are inspired by these remarkably athletic creature as they are fast and nimble, running at speeds of 37 mph and can jump up to 5.8m horizontally (Bradford, 2014). We have created a supplement which is aimed at optimal health and workout recovery â&#x20AC;&#x201C; CoQ10, an antioxidant found in nearly every cell of the body. This product will avoid muscle fatigue and regulate inflammatory pathways in the body (Be Well Natural Medicine. 2018).

Omnis CO ENZYME Q10

ÂŁ32 Ingredient List:

How to use?

How Often?

- Coenzyme Q10 - Cellulose Gum - Acai Powder - Anti-caking Agents - Glazing Agent

Take one tablet, ingest with a mean. Preferably at the same time each day.

Everyday.

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2) The Rhino There are three types of Rhino who are considered critically endangered; the Black Rhino, the Javan Rhino and the Sumatran Rhino. Three subspecies of the Black Rhine were declared extinct in 2011, and the aforementioned species are not far off. The total population of the Javan Rhino is approximately 60 and less than 100 of the Sumatran Rhino (OneKind Planet, 2018). Rhinos are sadly being poached by humans for their horns, considered medicinal in traditional Chinese medicine and are collected as a symbol of wealth and success (OneKind Planet, 2018). Building upon this, Rhino horns are made out of keratin, the same material our nails are made out of, and are sold for prices steeper than gold on the black market. Due to this, the future for Rhinos in the wild is extremely uncertain. For our limited edition product, we are taking inspiration from Rhinos are releasing a body mud mask, mimicking how the Rhinos love bathing in mud.

Omnis BODY MUD MASK Superfood Mix Powder

ÂŁ45 Ingredient List:

How to use?

How Often?

- Aqua - Silt (mud) - Titanium dioxide - Blueberry extract - Leaf Oil - Rosemary Oil - Tea tree Oil

Apply generously over arms, legs, stomach and back. Let sit for 15-20 minutes. Wash thoroughly. We reccomend moisterising after.

1-2 times a week.

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3) The Sea Turtle There are two species of sea turtle, which are disappointingly some of the most endangered species in the world: the Hawksbill Turtle and the Leatherback Turtle. Both these types of Turtles have lost 80-90% of their population (OneKind Planet, 2019). The population of these Turtles is on a decline due to their beautiful gold and brown pattered shells, which are hunted and sold illegally (OneKind Planet, 2019). Furthermore, in Japan, Turtle shells are part of traditional culture and are utilised to decorate wedding dresses. The Hawksbill Turtle shell is the most frequently confiscated illegal item as customs (OneKind Planet, 2019). Building upon this, turtles can often misjudge a plastic bag for a jellyfish, and can end up dying from ingesting these common everyday items. For our limited edition product we are taking inspiration from a Turtleâ&#x20AC;&#x2122;s diet; seaweed. We are creating a light day dream which has seaweed as its primary ingredient.

Omnis SEAWEED D A Y sh d Wa DelC icaR Ha teE AnM

ÂŁ55 Ingredient List:

How to use?

How Often?

- Aqua - Seaweed extract - Grapefruit Oil - Cacao Seed Butter - Rosa fruit Oil - Vitamin E

Apply generously each morning after thoroughly cleansing the skin and applying a toner. Avoid the eye area.

Daily.

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4) The Red Panda The Red Panda has recently acquired the endangered status, with a population of less than 10,000 individuals (WWF, 2018). This acrobatic animal is very skilled as they primarily live in trees, allowing them to hide from the pray. This specie is under a growing threat, and climate change is at fault for this. As temperatures are rising, the Red Panda has to adapt and climb to higher elevations (WWF, 2018). Almost 70% of their natural habitat in Sikkim is not a designated protected environment, and can therefore be affected by man-made forest fires or sourced for firewood (WWF, 2018). For our limited edition product, we are yet again taking inspiration from their diet; bamboo, creating a brightening bamboo serum thanks to its ability to help reduce melanin production, helping dark spots fade away (Beautiful With Brains, 2016)

Omnis B RIG H T E NIN G BAMB OO SERUM

ÂŁ55 Ingredient List:

How to use?

How Often?

- Aqua - Bamboo Extract - Cacao Butter - Aloe Vera Juice - Nettle extract - Avocado Oil - Vitamin C

Apply a thin layer to the face and neck as needed. Avoid eye area.

3-4 times a week.

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THE PLANET EARTH b

Omnis CO ENZYME Q10

Omnis BODY MUD MASK Superfood Mix Powder

1x CO Enzyme Q10 Post-workout supplement more info

1x Body Mud Mask Skincare Product more info

Omnis B RIG H T E N IN G BAMB OO SERU M

Omnis SEAWEED D A Y sh d Wa DelC anM HA icaR teE

1x Seaweed Day Cream Skincare Product more info

1x Brightening Bamboo Serum Skincare Product more info

Bundle Price: Â£99 119

paid social activity s p o n s o r e d

Omnis

OMNIS

Sponsored

Omnis

OMNIS

Our most recent release; the limited edition Planet Earth collection. We are releasing four products inspired by four endangered animals; the red panda, the rhino, the sea turtle and the amur leopard. 20% of the profits from these products will be...

Omnis Omnis

Omnis

B RI G H T E N IN G BAMB O O SE RU M

BODY MUD MASK Superfood Mix Powder

Omnis CO ENZYME Q10

Omnis BODY MUD MASK Superfood Mix Powder

Omnis

SEA W E E D D A Y sh d Wa DelC anM HA icaR teE

BODY MUD MASK Superfood Mix Powder

76 88

OMNIS Our most recent release; the limited edition Planet Earth collection. We are releasing four products inspired by four endangered animals; the red panda, the rhino, the sea turtle and the amur leopard. The products releasing are a full body mud mask, a brightening bamboo serum, seaweed day cream and a CO enzyme Q10 supplement. Come check out the collection at OMNIS.co.uk

We are accompanying this campaign with paid activity on social media, utilising the sponsored post feature to bring attention to the sustainable campaign. The social media landscape is ever changing, with adapting algorithms and features. In 2019, Facebook is experiencing a consistent steady growth and remains the favourited social media channel in terms of number of active users (Zote, 2019). Instagram has half the amount of active users as Facebook, but the platform continues to attract a younger audience. Instagram posts gain more engagement than Facebook posts with a rate of 1.60% engagement (Zote, 2019).

120

The Customer For our final campaign we are targeting the concious customer, a man or woman who are making an effort to reduce their carbon footprint. The targeted customer is sensitive to animal and natural habitat conservation, wanting to raise awareness and do their bit to raise awareness towards climate change, endangered animals and illegal hunting. They put in an effort to shop sustainably and want to support brands who go out of their way to be more eco-friendly. They often bring their own reusable cups to avoid single use plastic and avoid fast fashion. They take part in beach cleans and can be considered activists. They also fight for gender equality, aiming to spread the message of equality regardless of race, gender, sexual orientation or upbringing.

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93 They are... Independent selfless eco-friendly Adventurous Introverted

Hard Working

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REPEAT PURCHASES

SALES IMPRESSIONS ENGAGEMENT REPUTATION 123

OBJECTIVE Produce a sale target of ÂŁ25,000 and raising ÂŁ5,000 towards the conservation of endangered animals. Increase desire for the product through a limited edition collection.

STRATEGY Release teasers before each product goes out, telling the customers information about the up-and-coming limited edition product line. Send PR packages with the bundle to influencers to generatr desire and spread the word.

AESTHETICS Natural, luxury, limited packaging, minimalistic, animalistic, sustainable.

CHANNELS

OMNIS.co.uk, Facebook (Paid & Organic), Instagram (Paid & organic), Infleuncer Instagram and Instagram Story.

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two month t i m e l i n e

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planet earth c

- Product Development & Experimentation 4,000 - Label Design £950 - Packaging Design £500 - Product Production £1,500 - Manufacturing Cost £1,500 - Labour Cost £1,500 - Packaging £1,000 - Regulatory Costs £1,000 - Labelling £1,000 - Ingredients £1,000 - Marketing Costs (Sponsored activity) £500 - PR Packages £750 - Product Photography £500 Total Costs: £15,700

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Measurements: KPI's 1) Brand Engagement

For this limited edition collaboration, engagement will be an good indicator of the success of the campaign. The buzz created before, during and after the release will be measured, the amount of likes, shares, impressions and comments will help understand weather the collaboration will be deemed profitable and successful.

2) Repeat Purchases

Repeat purchases are a key performance indicator for this limited edition campaign as one of the objectives are to increase customer loyalty, which will inevitably lead to repeat purchases. Customer loyalty drives sales â&#x20AC;&#x201C; so purchase repetition will be analysed often in comparison to different campaigns, determining their success.

3) Sales

Driving sales is a main objective of this collaboration with David Attenborough as one of the primary objectives is to make ÂŁ25,000 worth of allowing OMNIS to donate ÂŁ5,000 towards the conservation to endangered animals. The desirability of the brand should increase as this collection is limited edition, meaning customers have less time to decide whether they want to make a purchase, driving sales.

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Corporate Goals 1) In the first financial year: Dominate the self-care market and establish a high end position against direct and indirect competitors. The goal is to successfully tap into an untouched market. 2) Challenge stereotypes: make wellness a unisex concept and an inclusive space, allowing for each and every customer to feel included and integrated. Achieving this goal will allow for OMNIS to reach the top end of the market. 3) In the first five financial year OMNIS will have expanded enough to have their own factory, warehouse and manufacturing site. Moreover, with the success seen in the UK, the brand will plan to expand towards the Asian and American market - making the brand international. 4) Within the first financial year OMNIS will aim to sell approximately 20,000 units. This figure will allows for the brand to grow successfully and enable constant improvement, innovation and will enable future expansions and projects.

Future Goals 1) Expand product range to a total of 5 products per wellness category. 2) Have the OMNIS line sold in beauty giants Sephora and Cult Beauty. 3) Be 100% plastic free. 4) Feature in CQ and Vogue. 5) Recruit staff to work in all aspets of the business - expand. 6) Build a HQ. 7) Boost sales up to 100,000 units.

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conclusion OMNIS is a self-care brand entering the luxury market, focusing on sustainability, simplicity and inclusiveness. We believe that eco-friendly products should be easily available to everyone, and that wellness should be a priority, preaching how we should give ourselves the same kindness we give to others. We are targeting the luxury millennial, as we believe our product and market is most suited to them. Despite this, our all-inclusive nature means we target a broad consumer, and want to reach all generations. We have strategized to meet the demands on the health conscious customer, helping them pursue their goals and allow for them to shop in a guilt free environment, staying loyal to us as a brand. The functionality and luxury of our brand is showcased through the lack of packaging â&#x20AC;&#x201C; we are minimising the amount of waste we have to produce, and to us that is the real luxury. Our tactic is to be interactive, offering our customers products and services, current marketing techniques which get them involved. Our standout feature is the chance to offer a small group of people a trip of a lifetime; The Bali Escape.

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the appendix 1. Ke y M o t i v a t o r s I am a Fashion Marketing student at the University of Leeds and for my final marketing project, I decided to create a brand which personally I think is missing from the industry. I wanted to create a company that I would be proud of, and that I believe would be successful in the real word. Not only did I want for the products to be relevant and a response to emotions and how one ‘feels’, I wanted it to be inclusive and sustainable. We live in a toxic world, where we see racism, gender inequality, homophobia, etc on a daily basis. I wanted OMNIS to be a brand that is accessible to everyone and anyone, and that is where the idea behind the name of the brand was born. OMNIS = ‘Everyone’ in Latin I want the customer to feel like they are doing good in the world – I want them to be a force of nature, feeling inspired and guilt free. Due to this, I wanted to ensure the products created would be fighting climate change, the plastic epidemic and the loss of animals in the wild. This is why I wanted to do research and find out how the products could be made sustainably – how could I make the products plastic free? Would people actually use a re-fillable option if it was available to them? Furthermore, as a vegan myself, I wanted to make all the products vegan and cruelty free, I personally don’t think there is any need for animal cruelty, more brand just need to join established companies like lush, the body shop, etc. I want OMNIS to be a brand that I would shop at, my boyfriend would shop at and my family would shop at – that is the ultimate goal.

2. Critical ref lection

Upon reflection, the project has been an overall success, going through the process of research, experimentation, feedback, further research and achieving a final outcome has been extremely rewarding and gratifying. Learning through experimentation has enabled a confidence growth and a more organic way of developing a project, without worrying so much about it being ‘perfect’ right away. Overall, I am proud of my project, but naturally there will always be room for improvement and collaborating with experts would always be beneficial. Bringing outside ideas and communicating more with peers would have improved the innovative aspect of the project. When reflecting on the learning process, it would have been beneficial to have more of an open creative concept development process, allowing for us to show the originality of our work but also share ideas and concepts between peers and industry professionals. I personally found the lecture and feedback session with Paul of invaluable help. As someone with experience he has a strong opinion on how a brand should look, but emphasised that the story behind the brand is just as important, and should then reflect how the brand looks. He gave us an insight into how he re-branded and developed two significantly different brands, but applied the same techniques. When reflecting upon this, I would have liked to have access to a step by step guide, and how he would develop a concept of a brand which is not pre-existing. When working on the branding and communication strategy, trial and error was at the core of my project, aiming to design various branding styles and analysing which are most aesthetically pleasing, innovative and practical. When critically reflecting, the packaging and label design could have been more inventive – in the future plans section of the portfolio, a more original packaging design is mentioned. Experimentation for embossing and debossing on the packaging would create a more original packaging and removes the need for labelling.

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When reflecting on the development of the communication strategies, referring back to the presentation boards from week 21 is beneficial. Planning and designing potential marketing communication strategies, referred to as â&#x20AC;&#x2DC;mini projectsâ&#x20AC;&#x2122;, during the semesters allowed for our ideas to gain feedback. Furthermore, watching the presentations of our peers gave inspiration and sparked discussion. My personal feedback reflected on how the concept of the brand were unique, however, originally lacked in my promotional strategies. The tutors highlighted how the contents of the boards lacked visual elements, however, I delivered the presentation well and stuck to the time allowed. From this feedback I tweaked and attempted to ameliorate my commutation strategies.

3. The Creative Process - The Logo

Omnis

O M N I S

Throughout the year, I have experimented with the logo design, and have gained feedback from peers, friends, family and industry professionals. The name of the brand has been approved by the aforementioned due to how well it connects with the brand. Paul young reminded me that simplicity and meaningfulness should triumph. Initially I went forward with the leopard logo, due to the packaging design I originally went for. During a feedback session Paul mentioned that it did not make sense to him, and gave me advice for a more simple design and hinted that I should potentially think of some more softer designs. Later on in the year, I experimented further with the brand and came back to the USPâ&#x20AC;&#x2122;s of the brand. OMNIS is British, therefore I decided to start playing with the English rose, and that is where the final logo came from. During a conversation with an industry professional, who helped me get some mock ups done, he complimented the logo and underlined how professional and original the logo and design was.

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- The Packaging Design

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Here on the left you can see my initial packaging designs, experimenting with pastel colours, polka dots, animals prints, etc. These designs were shown to peers, professionals, tutors and family, helping me understand which design would work best for my brand aesthetic. The polka dot design triumphed, as I felt it was unique and something which is not on the market as of yet. I planned for an eleven product line and designed all my of products with this design in mind, as you can see on the right hand page. In semester two, I re-visited my designs and decided they were not strong enough. With a new logo, I envisioned a more minimalistic design, inspired by Scandinavian designs and culture â&#x20AC;&#x201C; echoing the simple ingredient list.

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After deciding on the polka dot design from the experimentation seen on the left, the entire collection was designed accordingly in the first semester. During the second semester, I was in contact with Richard Lord about getting some samples created and sent him the above mock ups. With years of experience creating products, he recommended I adapted the designs, taking a step back and creating a mood board. Upon reflection, I took a step back and attempted to give the brand and the packaging a meaning; the English rose, representing how all of the OMNIS products are made and produced in the UK. The Scandinavian and minimalistic look to the packaging reflects the simple ingredient list and nature of the brand.

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Omnis All-pu rpose stain killer

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Omnis Bathroom Magic

Ingr l, edien ts: Water, anionic ethy non -ionic surfacts, potassium hydro xide, lemon oil.

Omnis

G el ash Soothing Muscle Delicate Hand W e on o Ingredients: Al Ingredients: Lem agr el vera, u m o ass essential oil, toc ph magnesium for . n o Cypre oil. ss leaf oil and lem rol, vitamin E & coconut

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Omnis Essentil oil I n g re d ie n t s : lavan der, jasm i n e, s w e e t

R o s e m ar y

Omnis

Ingredients: purif ied water and magnesium chloride.

Sleep b ody oil I pass ng redients: ion oran f lower oil, blood ge, rice bran oil

Above you can see the final design of the OMNIS collection. Above there are only a handful of the final products, as through research I decided more products were needed per ‘wellness section’, 2-4 products per section was decided. As the line was finalised 16 products are planned, showcasing the shape and design of each individual product. The samples are often slightly different from the mock up seen above, however, the samples submitted are only the first samples and would need tweaking and re-designing in preparation to being produced in greater quantities.

- Strapline Development Initial straplines: - Connect with wellness - Making health a priority - Self-compassion everyday - Self-care every day, giving yourself self-compassion - Choosing self-care - Think of yourself first - Health care within self-care - Luxury self-care - Connecting with health & wellness - Making self-care a priority - Organic self-care every day

The straplines on the left were initial ideas, playing around with different slogans for the brand, attempting to find a powerful ‘punchy’ strapline. Through research and experimentation, ‘making self-care a priority’ was selected as the final strapline, going hand in hand with the brand message: ‘helping men and women prioritise self-compassion’. Industry professionals and tutors helped establish how the slogan should be simplistic, yet impactful.

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4. BTS: Originality To ensure there is a place in the market for OMNIS three types of primary research have been conducted; social media poll, 1-1 interviews and a questionnaire. The picture below shows the first form of primary research, the social media poll. This research highlights the originality of the brand and how there is a market for a unisex, sustainable, self-care line. 90% of respondents saying they would utilise the option of re-filling if it was available to them. 86% of respondents highlight how environmentally conscious packaging is important to them, emphasising how the brand needs to invest into innovation and originality. Finally, 77% of participants believe there is a gap in the market for a self-care brand which targets both men and women.

Interviewee 1: 38 year old, middle class, man 1) What self-care acts do you implement on a daily/ weekly/monthly basis? Do you believe it is important for self-care acts to be implemented more often? Body wash daily and moisturiser weekly, yes it is important to implement it more often. I believe that most people neglect self-care as they donâ&#x20AC;&#x2122;t think that it is necessary to actively monitor ones well-being. I think this behaviour is predominantly associated with males as it is more commonly seen for there to be more female orientated and marketed self-care products. 2) When shopping for self-care items do you shop On- line, in-store or both? Why? Online as easier to find exactly what youâ&#x20AC;&#x2122;re looking for and more of a selec- tion. Furthermore, for other males and I, it is more of a personal experience as oppose to doing the shopping in store and have the fear of other people judging you. 3) When you consider wellbeing, do you consider self- care to be improving your overall wellbeing? Yes definitely, although when I consider acts of self-care and improving my overall well-being, I do not go out of my way to do these activities. They are merely things that I enjoy and the improvement of my well-being is a bonus. 4) The beauty industry is majorly at fault when considering environmental implications â&#x20AC;&#x201C; 70% of waste produced by the beauty industry is in fact packaging. Would you be more inclined to purchase products if we offered you the packaging made out of sugarcane plastic? How do you propose a company could make themselves more environmentally friendly? Or more innovative ways of re-filling products? (environmental tax, planet friendly packaging, etc).

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Q2) When considering wellbeing - do you prioritise all three aspects: mental, physocal, and social?

Q1) Do you implement acts of self-care? Yes - Daily

Yes - I consider all three equelly

Yes - Weekly

No - I prioritise mental aspects

Yes Monthly No - never

No - I prioritise physical aspects

Yes - Rarely

No - I prioritise social aspects Other

Q3) When buying self-care products is it possible to find products that are unisex and/or sustainable?

Q4) Is it important for you that brands nowadays challenge stereotypes and allow for diversity?

Strongly agree Agree

Yes - very easy Yes - fairly easy Yes - possible but challenging No - Exetremely rare

Somewhat agree Neither agree nor disagree Somewhat disagree Disagree

I don’t know

Strongly disagree

Q5) Who do you believe has the most responsibility to act sustainably?

Q6) Do you like it when beauty/ skincare brands add information of their ingredients and why they benefityour skin?

Me Everyone The younger generations The older generations Celebrities Influencers Other

Yes - simple ingredients No - I rely on brand reputation Other

Q7) Would you be willing to pay a slightly higher price for a high-quality product that is sustainably made and has the option to be re-filled for a discounted price?

Yes

Q8) Would you be interested in being part of a ‘no bullshit’ community, fighting for inclusiveness, breaking diet culture and spreading the message of sustainability? Yes

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The questionnaire was sent out of over 100 people, trying to gain as much insight as possible into what the customer would need and want, hoping to understand whether OMNIS would be successful if the company was launch and to ensure there was a gap in the market for a luxury self-care line with a sustainable and inclusive approach. From extensive primary research I have gathered that there is a place in the market for a brand such as OMNIS. Out of 87 respondents in my questionnaire 55 of them, 63% said they implemented acts of self-care, daily. This highlights the market for a brand which sells products which enhance and go with the experience of self-care. Although most people consider all three aspects of health (physical, mental and social) equally (55% of respondents), 21% said they prioritised physical aspects above the others, 13% said they prioritised mental aspects more than others and the remaining 11% said the prioritised social activates. This highlights a need customers have but may not realise they want - balance for overall health and wellbeing. During the questionnaire when being asked who they believed has the most responsibility to act sustainably the grand majority responded with ‘everyone’ – which is a promising response when considering an environmentally friendly brand. Furthermore, I received some interesting answers from the ‘others’ section; established brands, manufacturers, the governed and CEOs. This reinforces the need for environmentally friendly packaging – customers are looking more and more into how to make our consumerism non detrimental for the planet. When the respondents were asked if they liked it when beauty/skincare brands add information and their products and explain how they are of benefit, a staggering 93% responded yes, reinforcing the ethos of the brand of only utilising simple ingredients with clearly listed benefits. Through the questionnaire I have also found that costumers are generally willing to pay a more premium, luxury standard price for a product which is sustainably made and has the option to be re-filled at a discounted price. This underlines how willing costumers are to make a difference in the world when they are given the ‘convenient’ opportunity to. Moreover, customers will remain loyal when they consistently utilise the product through the re-fill option.

- Ansoff Product Matrix The above diagram is making reference to Ansoff ’s Matrix framework from 1965. When looking at this framework, the brand’s originality becomes apparent – OMNIS will enter the market with the use of the Blue Ocean marketing strategy, creating a demand for a product in the marketspace. Through development of a self-care product line, with a simple yet effective ingredient list a product is being produced which carefully combines innovativeness and simplicity – OMNIS is breaking stereotypical beauty standards. Our innovative packaging and re-fillable system is untapped in the beauty and wellness sector. From the aforementioned primary research we know there is a gap in the market for a concept like ours.

Our originality is beyond others.

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5 . B T S : Wo r k i n g P r o g r e s s Initial social media mock ups:

OMNIS

Omnis - connect with wellness

Hello everyone!

WELLNESS

OMNIS

@Omnis The brand new self-care brand OMNIS - products ranging from skincare, aromatherapy, sleep aid, post-workout care and gut health.

@Omnis Introducing our latest product - the calming candle! get your hands on it at: www.omniswellness.com

OMNIS

Initial packaging designs - with the old logo and different colours. The packaging did not change massively, however, the dolka dot was removed.

Initial outdoor advertising this idea was scrapped due to the cost.

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Initial swot analysis - understamding where the brand had strengths and opportunities was crutial when creating USP’s.

Strengths:

Weaknesses:

- Gap in the market for a self-care beauty line. - Created as an online platform so it is accessible to all. - All products are created with both men and women in mind. - USP: gender fluid, target audience is everyone (any age, sex, race). - Ethos and values: The whole range will be vegan and cruelty free. - Innovative aspect: When accessing the platform an optional questionnaire will be proposed to the customer. With the answers a combination of products will be recommended to the customer. - Concept is non-seasonal.

Opportunities:

- Could be expensive to try create a beauty line which is so diverse and stands for cruelty free and environmentally friendly. - Would require a large investment to initiate the brand. - Large amount of competition in the beauty market sector – beauty giants such as Sephora dominate the industry. -Partnerships with bloggers and influencers are yet to be established. - A new brand has no reputation – requires reviews and word of mouth to gain popularity. - Potential lack of competitive strength. - Is the brand trying to be ‘too many things’, trying to be environmentally friendly and all-inclusive.

Threats:

- Influencer partnership – the ethos of the brand is in line with many of the current beauty influencers. A collaboration will be discuss to market the brand. - All-inclusive approach: a wide diversity of models and influencers. - Gap in the market for gender inclusive brands. - Environmentally friendly packaging: there is an opportunity to pave the way for other brands and to opt for plastic free packaging. - When the brand develops and becomes successful there is the potential to become a brand carried by beauty leaders such as Sephora, Debenhams, etc. This removes the market giants from the competition.

”

helping men and women prioritise self-compassion, giving the same kindness to ourselves as we would to others

- Brand may not take off – people may not like the idea of having a gender fluid brand. Sticking to traditional brands. - People might have strong opinions towards sharing beauty products with men and the line being non-gender specific. - Beauty is an incredibly saturated market – difficult to penetrate successfully. - New technologies/concepts can distract the customer before the brand is established. - Sustainable products have an increased price - are customers willing to pay extra for this guilt free platform?

Brand n sex self ew unic Check are line. us out at w w w. o m nis.com

“

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6. The Challenges 1) The first challenge I experienced was unsurprisingly starting. I always find this process somewhat difficult at the stand, afraid of making a mistake or having a â&#x20AC;&#x2DC;badâ&#x20AC;&#x2122; idea. Thanks to the help from my peers and our tutors, I overcame the hesitation, started researching and quickly thought about what was missing in the market: a brand which specialises in self-care, is inclusive to both sexes and is made sustainably.

2) The next challenge which I was faced with was the one of consistency and work load balance. I found it difficult to balance this project and my dissertation, as I found them both relatively overwhelming and wanted to focus on them one at a time. My organisational skills and time planning needed to improve, as I realistically needed to be working on both these projects simultaneously. My closest peer, Keira Barnard, helped me overcome this, and taught me a planning technique where I limited the amount of hours I would spend on smaller chunks, and made myself daily goals for both projects.

3) Another challenge I encountered, was communication with the company who made prototypes for me, to go alongside my portfolio hand in. I found the process of communicating with their team at times slow and I felt as if I had to nag with e-mails, as initially they had invited me to visit the factory to gain a deeper understanding of the process, however, time was cut short as they had some important deadlines they had to stick to. Regardless, I overcame these challenged through my own personal determination and organisation and have produced 9 samples to hand in.

4) Lastly, I found the design process mildly challenging, being extremely inexperienced with designing wellness products, I did not know where to begin. Through trial and error I achieved a technique where I could create mock ups effectively. Tutorials and the InDesign drop ins allowed me to ask questions and increase my illustrator skills.

Omnis All-pu rpose stain killer

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reference list - A Plastic Ocean. 2016. [Film]. Craig Leeson. Dir. USA: Indigo Productions. - Allure, 2018. 8 of the Best Skin-Care Products Infused with Probiotics. [On- line]. [Accessed 28 November 2018]. Available from: https://www.allure.com/ gallery/probiotics-skin-care-products - Beautiful With Brains. 2016. Not just panda food: why bamboo is the next big thing in Korean skincare. [Online]. [Accessed 1 May 2019]. Available from: https://www.beautifulwithbrains.com/bamboo-extract-skincare-benefits/ - Be Well Natural Medicine. 2018. Sports Performance and Recovery: Top 8 Supplements for Athletes. [Online]. [Accessed 10 May 2019]. Available from: https://www.bewellnaturalmedicine.com/blog/topsupplementsforathletes - Bradford, A. 2014. Facts About Leopards. [Online]. [Accessed 10 May 2019]. Available from: https://www.livescience.com/27403-leopards.html - Caprino, K. 2015. Why Millions of Men and Women Find Self-Care So Challenging And How To Make It Easy. [Online]. [Accessed 28 October 2018]. Available from: https://www.forbes.com/sites/kathycaprino/2015/06/10/why- millions-of-men-and-women-find-self-care-so-challenging-and-how-to-make- it-easy/ - Frederick, E. and Webster, Jr. 1975. Determining Characteristics of the Social- ly Conscious Consumer. Journal of Consumer Research. 2(3), 188-196. - Gilbert, K. 2006. Soothe Your Senses with Lavender. [Online]. [Accessed 28 November 2018]. Available from: https://www.psychologytoday.com/us/ articles/200606/soothe-your-senses-lavender - Goldston, N. J. 2017. What you need to know about luxury consumer trends for 2018. [Online]. [Accessed 1 November 2018]. Available from: https://www. forbes.com/sites/njgoldston/2017/12/29/what-you-need-to-know-about-luxury-consumer-trends-for-2018/#224985c521eb - Kim, W. C. and Mauborgne, R. 2005. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Massachusetts: Harvard Business Review Press. - La Pompe-Moore, G. 2018. The Beauty Industryâ&#x20AC;&#x2122;s Plastic Problem: What Exactly Is Being Done About It?. [Online]. [Accessed 4 November 2018]. Available from: https://www.byrdie.co.uk/plastic-packaging-beauty-industry - Marian, P. 2017. Custom Product: Millennial & Gen Z Retailing. [Online]. [Accessed 28 April 2019]. Available from: https://www.wgsn.com/content/board_ viewer/#/73709/page/1 - McGregor, R. and Smith, J. 2018. Certified Wellness. [Online]. [Accessed 17 November 2018]. Available from: https://www.lsnglobal.com/mac- ro-trends/article/22428/certified-wellness-1 - McKLords, 2018. [no title]. [Online]. [Accessed 11 December 2018]. Available from: http://mcklords.com - Mental Health. 2019. Men and mental health. [Online]. [Accessed 23 April 2019]. Available from: https://www.mentalhealth.org.uk/a-to-z/m/men-and-mental-health - OneKind Planet. 2018.Black Rhinoceros. [Online]. [Accessed 10 May 2019]. Available from: https://onekindplanet.org/animal/rhinoceros-black/ - OneKind Planet. 2019. Hawksbill Sea Turtle. [Online]. [Accessed 1 May 2019]. Available from: https://onekindplanet.org/animal/sea-turtle-hawksbill/ - Poile, M. 2018. Alphas: Inclusive Parenting. [Online]. [Accessed 12 May 2019]. Available from: https://www.wgsn.com/en/404?r=/con- TEDx Talks. 2012. Tanya Streeter | TEDxAustin 2012. [Online]. [Accessed 4 November 2018]. Available from: https://www.youtube.com/watch?v=odIX- Wv1m2a8 - Westervelt, A. 2018. The Beauty Industry Has a Plastic Problem. [Online]. [Accessed 6 May 2019]. Available from: https://www.teenvogue.com/story/thebeauty-industry-has-a-plastics-problem - WWF. 2018. Red Pandas, Climate Change, and The Flight to Save Forests. [Online]. [Accessed 1 May 2019]. Available from: https://www.worldwildlife.org/stories/red-pandas-climate-change-and-the-fight-to-save-forests - Zorzini, C. 2017. Infographic: An analysis of Online Shopping Habits of Men & Women. [Online]. [Accessed 20 October 2018]. Available from: https:// ecommerce-platforms.com/ecommerce-news/infographic-online-shopping-habits-men-vs-women - Zote, J. 2019. 65 Social Media Statistics to Bookmark in 2019. [Online]. [Accessed 11 May 2019]. Available from: https://sproutsocial.com/insights/social-media-statistics/

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figure list Figure 1: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 2: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 3: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 4: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/549861435750046450/ Figure 5: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/288863763601309474/ Figure 6: Heist. 2019. The Heist Movement. [Online]. [Accessed 28 April 2019]. Available from: https://www.heist-studios.com/about Figure 7: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/88312842674090782/ Figure 8: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/773493304732313952/ Figure 9: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/508554982920851475/ Figure 10: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/446208275564855850/ Figure 11: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/803962970953674578/ Figure 12: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/547961479637266970/ Figure 13: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/AfUAoyp7HrW6D-ah07ugHn3ZRB7NR3YoikpaVH0BE2BiGcSAWPK4j1w/ Figure 14: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/559220478721345419/ Figure 15: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/589690144936852972/

Figure 19: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/396105729718434966/ Figure 20: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/319614904799652243/ Figure 21: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/720364902874535906/ Figure 22: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/811281320353321352/ Figure 23: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 24: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 25: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/222646775314428332/ Figure 26: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/470837336041145548/ Figure 27: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/206110120431516085/ Figure 28: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 29: Bird, S. 2019. Photograph taken on a beach. [Photograph]. At: Thailand Centara Resort. Figure 30: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 31: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 32: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/AYlmKQpSwd9HuElLuGMk6r7ztRIcRT061EvPD4Nwk5k3yqia2K4Mar8/

Figure 16: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/323274079496130791/

Figure 33: Larbi, M. 2017. The Nike plus-size model is too busy â&#x20AC;&#x2DC;laughing all the damn way to the bankâ&#x20AC;&#x2122; to deal with fatshamers. [Online]. [Accessed 28 April 2019]. Available from: https://metro.co.uk/2017/03/08/this-nike-plus-size-modelis-too-busy-laughing-all-the-damn-way-to-the-bank-to-deal-with-fatshamers-6495681/

Figure 17: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/518336238355114006/

Figure 34: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/16958936081530515/

Figure 18: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/323062973262831261/

Figure 35: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/684969424556531919/

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Figure 36: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/374995106469612853/ Figure 37: Pinterest. 2019. [no title]. [Online]. [Accessed 17 April 2019]. Available from: https://www.pinterest.ch/pin/769834130033667000/ Figure 38: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 39: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 40: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 41: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 42: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 43: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 44: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 45: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 46: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/752664156449680139/ Figure 47: Trib3. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://trib3.co.uk/about-us/ Figure 48: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/333196072413699820/ Figure 49: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/58687601380212791/ Figure 50: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/861172759975162704/ Figure 51: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/468022586272062125/ Figure 52: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/466474473899327428/ Figure 53: Trib3. 2019. Gallery. [Online]. [Accessed 25 April 2019]. Available from: https://trib3.co.uk/leeds/ Figure 54: Instagram. 2019. [no title]. [Online]. [Accessed 25 April 2019]. Available from: https://www.instagram.com/p/BcA78K8lAgm/ Figure 55:

Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 56: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 57: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 58: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 59: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 60: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 61: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/447897125437555223/ Figure 62: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/304626362291410143/ Figure 63: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/391602130097794702/ Figure 64: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/729723945845528400/ Figure 65: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/102386591513922751/ Figure 66: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/599330662890326703/ Figure 67: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/386676317988309338/ Figure 68: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/37154765661210668/ Figure 69: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/ATVTMGuUFitpIuBfgO4psmNnAv4nmfToZLioEC5BnfCMpJobY1Q4uY8/ Figure 70: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/129337820534966023/ Figure 71: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/547820742170357902/ Figure 72: Pinterest. 2019. [no title]. [Online]. [Accessed 20 April 2019]. Available from: https://www.pinterest.ch/pin/724516658783916957/ Figure 73: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds University Union. Figure 74: Bird, S. 2019. Photograph taken in a studio. [Photograph]. At: Leeds: Leeds

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University Union. Figure 75: Pinterest. 2019. [no title]. [Online]. [Accessed 30 April 2019]. Available from: https://www.pinterest.ch/pin/696721004831864614/ Figure 76: Pinterest. 2019. [no title]. [Online]. [Accessed 30 April 2019]. Available from: https://www.pinterest.ch/pin/AUOLnrc9n08I7Kn6rusZUmJNH1WwcxL80RwlgpJgND9zaGT78yMOwiU/ Figure 77: Pinterest. 2019. [no title]. [Online]. [Accessed 30 April 2019]. Available from: https://www.pinterest.ch/pin/618541330049406266/ Figure 78: Pinterest. 2019. [no title]. [Online]. [Accessed 30 April 2019]. Available from: https://www.pinterest.ch/pin/696721004834587035/ Figure 79: Booking.com. 2019. Karma Kandara. [Online]. [Accessed 30 April 2019]. Available from: https://www.booking.com/hotel/id/karma-kandara.en-gb. html?label=gen173nr-1DCAEoggI46AdIM1gEaFCIAQGYAQm4AQfIAQ3YAQPoAQGIAgGoAgO4Aqi00eYFwAIB;sid=e9a9c5adf1581dc85f4cde70b9d27e33;all_sr_blocks=17682704_122049022_0_1_0;bhgwe_bhr=1;bhgwe_cep=1;checkin=2019-06-21;checkout=2019-06-26;dest_id=325689;dest_ type=city;dist=0;group_adults=3;group_children=0;hapos=11;highlighted_ blocks=17682704_122049022_0_1_0;hpos=11;no_rooms=1;req_adults=3;req_ children=0;room1=A%2CA%2CA;sb_price_type=total;sr_order=popularity;srepoch=1557420594;srpvid=a2317658c45403e2;type=total;ucfs=1&#hotelTmpl

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