Collaborative Marketing Module - Influencer Campaign with Consigned

I N F L U E N C E R C A M PA I G N

JOSH & MARJ

THE BRIEF: THE OBJECTIVE:

Create a blogger / influencer campaign

SKILL SET:

Research, Social Media, Marketing, PR Comms

THE OBJECTIVES:

1) 2) 3) 4) 5)

Increasing the engagement and awareness of the Consigned Brand Conceptualising an engaging campaign which resonates with the Consigned brand and core consumer Determining a timeline and plan for scheduling of proceedings to execute a successful outcome Strengthen the relationship between Josh and Consigned Use the #wearetheconsigned to create cohesion with previous campaigns and strengthen brand identity

S TO R Y B E H I N D T H E C A M PA I G N KEY THEMES:

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Digital culture Individuality Authenticity Connecting experiences Disconnecting Perspective Constructed social media landscape

O U TCO M E S : shoot 1

L O C AT I O N 1 : T H E D O C K S

L O C AT I O N 2 : C I T Y C E N T R E A R T G A L L E R Y

L O C AT I O N 3 : B E L G R AV E M U S I C H A L L

shoot 2: video campaign

C l i c k

a b o v e

t o

s e e

t h e

v i d e o

Click on individual pages to be re-directed to the blog posts.

follow up blog post

E VA L U AT I O N :

T H E I M PAC T :

measuring market effectiveness

josh’s instagram posts

2,298

1,087

347

CONSIGNED’s instagram posts Video engagement on social media: likes - 338 Views - 2,595

498

76 53

Promotion insights Interactions 220 promotion clicks Visit profile - 301 73% from promotion Discovery 7,390 people reached 91% weren’t following CONSIGNED 85% came from the promotion 10,197 Impressions Audience split 5 5 % Wo m e n 45 % Men

Interactions 189 promotion clicks Visit website - 193 97% from promotion Discovery 51,320 people reached 98% weren’t following CONSIGNED 100% came from the promotion 86,659 Impressions Audience split 5 5 % Wo m e n 45 % Men

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