Fashion Marketing - Trend Cartogram 2nd year

e Tr nD CARTOGRAM S E L I N A B I R D I D 2 0 0 9 5 3 5 7 7

Trend Innovators

Trend Drivers

Trend impacts

Trend consequences

Trend Futures S O C I A L

N O A N I M A L- B A S E D M AT E R I A L S

“NEW SUSTAINABILITY STRATEGY PRESENTED WILL TAKE THEM CLOSER TO THEIR VISION” (PERSSON, N.D.)

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A D A P T A T I O N

POWER OF SOCIAL MEDIA

M I C R O - L I V I N G “CALL FOR THE WORLD TO CUT BACK ON ITS USE OF PL ASTIC” (RUDDICK, 2017)

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12

18

13

“REVOLUTIONARY NEW APPROACH TO PRACTICING YOGA” (CHROMA YOGA, 2017)

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19

24 25

PRODUCT EDUCATION VIA LABELLING

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3

14

9

21

4

10

“382M PEOPLE WORLDWIDE HAVE DIABETES” (DIABETES. CO.UK, 2017) 10

A - C O M M E R C E

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6 S O C I A L M E D I A I N F L U E N C E R S

26

15

ALTERNATIVE TO TRADITIONAL LINEAR ECONOMY

5

20

27 22

16

23 17 16 UNIQUE BLEND OF SUPERFOODS FOR OPTIMISED HEALTH

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“DESIGN THE PRODUCT TO SOLVE THE PROBLEM” (TED, 2014)

Figure list Figure 1 H&M Group. 2016. Sustainability Report 2016. [Online].

[Accessed 28 November 2017]. Available from: http://sustainability.hm.com Figure 2 I-D. 2015. The activist issue is out now. [Online]. [Accessed 28 November 2017]. Available from: https://i-d.vice.com/en_uk/ article/pabk9g/the-activist-issue-is-out-now Figure 3 Ellen Macarthur Foundation. 2017. Collection, refurbishment and resale of mobile phone handsets. [Online]. [Accessed 28 November 2017]. Available from: https://www.ellenmacarthurfoundation.org/case-studies/collection-refurbishment-and-resale-of-mobile-phone-handsets Figure 4 Ellen Macarthur Foundation. 2017. Scaling recycled plastics across industries. [Online]. [Accessed 28 November 2017].

Available from: https://www.ellenmacarthurfoundation.org/ assets/downloads/ce100/Scaling-Recycled-Plastics-across-Industries.pdf Figure 5 Nike. 2017. Sustainable Innovation - a powerful engine for growth. [Online]. [Accessed 28 November 2017].

Available from: https://about.nike.com/pages/sustainable-innovation

Pinterest. 2017. [No title]. [Online]. [Accessed 28 November 2017]. Available from: https://www.pinterest.ch/ pin/61080138676285964/

Instagram. 2017. [No title]. [Online]. [Accessed 28 November 2017].

Available from: https://www.instagram.com/p/BbsQ1Othbq0/?taken-by=zannavandijk

Figure 10 Pinterest. 2017. [No title]. [Online]. [Accessed 28 November 2017]. Available from: https://www.pinterest.ch/ pin/54254370495054793/

Figure 19 Thebodyholiday. 2017. [No title]. [Online]. [Accessed 28 November 2017].

Available from: https://www.thebodyholiday.com/galleries/

Figure 11 Morrisons. 2017. [No title]. [Online]. [Accessed 28 November 2017]. Available form: https://groceries. morrisons.com/webshop/getSeasonalCategories. do?tags=%7C154629&Abutton=2 Figure 12 MATT & NAT. 2017. CF Carrefour Laval. [Online].

[Accessed 28 November 2017]. Available from: https:// mattandnat.com/our-stores/ Figure 13 Cult Beauty. 2017. Health Supplements. [Online]. [Accessed 28 November 2017]. Available from: https://www. cultbeauty.co.uk/wellbeing/supplements.html Figure 14 Cult Beauty. 2017. Health Supplements. [Online]. [Accessed 28 November 2017]. Available from: https://www. cultbeauty.co.uk/wellbeing/supplements.html

Figure 6 Instagram. 2017. [No title]. [Online]. [Accessed 28 November 2017]. Available from: https://www.instagram. com/p/BcA3nIKn2uj/?taken-by=sarahs_day

Figure 15 Sourcedbox. 2017. Our story. [Online]. [Accessed 28 November 2017]. Available from: http://sourcedbox. com/our-story

Figure 7 Pinterest. 2017. [No title]. [Online]. [Accessed 28 November 2017]. Available from: https://www.pinterest.ch/ pin/511158626448626428/

Figure 16 Trendwatching. 2017. 5 Trends for 2018. [Online]. [Accessed 28 November 2017]. Available from: http://trendwatching.com/quarterly/2017-11/5-trends-2018/

Figure 8 Pinterest. 2017. [No title]. [Online]. [Accessed 28 November 2017]. Available from: https://www.pinterest.ch/ pin/109775309639930108/

Figure 17 Instagram. 2017. [No title]. [Online]. [Accessed 28 November 2017]. Available from: https://www.instagram. com/p/BaaDpDInMKk/?taken-by=sarahs_day

Figure 9

Figure 18

Figure 20 Chroma Yoga. 2017. Classes. [Online]. [Accessed 28 November 2017].

Available from: http://www.chromayoga.co.uk/classes/ Figure 21 Pinterest. 2017. [No title]. [Online]. [Accessed 28 November 2017]. Available from: https://www.pinterest.ch/pin/569142471646411251/ Figure 22 Pinterest. 2017. [No title]. [Online]. [Accessed 28 November 2017]. Available from: https://www.pinterest.ch/pin/474637248213154639/ Figure 23 Thebodyholiday Saint Lucia. 2017. [Online]. [Accessed 28 November 2017]. Available from: https://www.thebodyholiday.com Figure 24 Dezeen. 2017. Micro apartments. [Online]. [Accessed 28 November 2017].

Available from: https://www.dezeen.com/tag/micro-apartments/ Figure 25 Dezeen. 2017. Micro apartments. [Online]. [Accessed 28 November 2017].

Available from: https://www.dezeen.com/tag/micro-apartments/ Figure 26 Kickstarter. 2017. MIITO – The sustainable alternative to the electric kettle. [Online]. [Accessed 28 November 2017]. Available from: https:// www.kickstarter.com/projects/747044530/miito-the-sustainable-alternative-to-the-electric Figure 27 Pinterest. 2017. [No title]. [Online]. [Accessed 28 November 2017]. Available from: https://www.pinterest.ch/pin/481251910174222735/ Figure 28 Pinterest. 2017. [No title]. [Online]. [Accessed 28 November 2017]. Available from: https://www.pinterest.ch/pin/307511480793176563/