O U T D O O R MAGAZINE BY
Mix & Match
C H O O S E YO U R I N S U L AT I O N
Ecolife 3AIKKTE*eebije
MAGAZINE LAFUMA FW1617
LFP0032
FREE
UNDERSTANDING A UNIQUE LABEL
FIELD
Outdoor R E P O R T
Cleaning Program
D É C R Y P TA G E D ’ U N L A B E L U N I Q U E
S U M M U RY
MIX& H C 35 M A61T x Jackets
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08
35 S S E AC C VER O S S ifty CRO full of n
Savoir-faire
De la conception aux tests, Lafuma a l’expertise à chaque étape.
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pack A b a c k o r ye a r - r o u n d sf feature u s e.
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O T E N A LOW ity: er qual aw Top-dr utsole, o V i b ra m e l e a t h e r ra d high-g terproof, a and a w le b breatha . ane membr
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E D I TO
BRAND e m o c l e W
Where we are going
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SPIRIT
ECOLIFE® A UNIQUE LA B E L
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Cleaning a A day at
LAFUMA 21
The brand’s everyday green ambitions.
monument
Each year, a hundred employees collect rubbish from the Mer de Glace glacier in Chamonix.
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Away has never been so close – and it’s a truth well worth remembering in our hectic lives! In fact, away is at our fingertips, and Lafuma will help you with all your fresh-air projects. Travelling is often a simple affair: put one foot in front of the other, and hey presto, you’ve escaped from everyday life, conquering space by modest means, with ingenious products that we carefully conceive here in our studios. Away has never been so close – which is also why we’re protecting the environment. Sustainability is a priority that we strongly embrace – from materials selection to the Mer de Glace, which we clean up each year. It’s the commitment of an entire team that is faithful to its values; to the history of the brand and a spirit nearly one hundred years old.
Renaudzi, Menomzanager Brand
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S E G M E N TAT I O N
TRAVEL
@BILBAO
Our products feature stylish, ergonomic design to keep you comfortable and well protected on your travels and in everyday life.
HAS NEVER BE
@GENEVA
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S E G M E N TAT I O N
TREKKING
HIKING
@BARDENAS-SPAIN
E N SO CLOSE
Our technical, protective know-how provides the greatest possible comfort when you go trekking or hiking.
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F E AT U R E S P R O D U C TS
Products are field-tested to fine-tune the slightest details. Here, in the Mont Blanc Massif.
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F E AT U R E S P R O D U C TS
EXPLORING PRODUCT SECRETS A product is something more than the sum of its parts. Yet only by scrutinising its parts can its qualities be understood.
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F E AT U R E S P R O D U C TS
Know- how
The Shift GTX jacket
FROM PRODUCT DESIGN THROUGH TO TESTING, WE KEEP OUR FEET ON THE GROUND AND ON THE TRAIL, CONTROLLING EVERY STAGE.
L Lafuma’s prototyping room
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afuma controls the complete development chain – clothing, backpacks, footwear, materials tests, prototypes, field tests – and that is quite rare for a clothing brand. “It’s a team effort across several business functions, which is what adds so much value to our internal development process,” explains brand manager Renaud Menozzi.
F E AT U R E S P R O D U C TS
1993 _
Lafuma launches its first apparel collection _
The Shift GTX jacket, for example, aims to be a Gore-Tex performance jacket while remaining lightweight and affordably priced. To meet these theoretically incompatible criteria, “we have strong expertise in model-making and pattern-making,” explains Renaud. “So we were able to optimise the pattern to minimise fabric offcuts and tick every box in our initial spec”.
THE TEST LAB: AT THE HEART OF RARE FABRICS EXPERTISE One of the key parameters for an outdoor player is fabric quality. Benoit Huiban is in charge of testing all selected materials – from abrasion through to washing behaviour – to ensure they conform to Lafuma’s quality standards. “We inspect all the materials we choose for product development. I check that our requirements are met relative to current standards,” he explains. “For example – waterproofness, abrasion resistance, or T-shirt shrinkage during washing.” Benoit also inspects all the materials delivered to the plants for manufacturing.
Benoît in his testing lab.
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CHOOS ING YOU R INS U LAT I O N IS N OW POSS IB L E T H A N KS TO COMPL ET E COM PAT IB ILI TY B E TW E E N LAFU M A’ S INS U LAT ING L I N E RS AN D JAC KET. IT ’ S C A L L E D T H E MIX & M ATC H SYST EM .
1993 SANGAR JACKET Release of the first technical GORE-TEX® jacket, in excess of 200,000 jackets sold.
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K
3 5 I N S U L AT I
ON
61 J AC
La veste Pumori GTX
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N
S
F E AT U R E S P R O D U C TS
Match
S+
S
Mix&
ET
80 OPTIO
F E AT U R E S P R O D U C TS
- 3 QUESTIO NS TO -
itex v S l e a Mich er
Design
Patterns and fits match up
CHOOSING YOUR INSULATION Having the option of picking the insulation for your jacket delivers comfort and style. Which is why every protective jacket with detachable liner has an identical zip fastening system that allows the interior insulation to be changed. “The advantage is being able to control your thermal comfort,” explains product manager Aurélie Vignot. “You can therefore adapt to temperature variations between seasons, and to different levels of exertion.”
WH AT A RE T H E CO N ST RA I NTS I N VO LV E D I N D E V E LO P I N G T H I S TYP E O F P RO D UC T ? All the fits and zips need to be matched up, so we work with our suppliers to ensure they deliver identical products. H OW D O E S M I X & M ATC H D I FFE R F RO M OT H E R B RA N DS? We’re the only brand to also offer this possibility with 3-in-1 jackets sold with a liner. I S T H E RE A D I FFE RE N C E I N T E RM S O F P RO D UC T D URA B I L I TY ? Definitely. The jacket can last longer because you’re able to change the fleece liner without needing to buy another protective garment.
An identical zip fastening system
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F E AT U R E S P R O D U C TS
A four-
seasons pack
CamĂŠra pocket with rain cover included.
Ergonomic shoulder straps and wide waist belt with zipped pocket.
THE ACC ESS 35 C R OSSOV E R I S LOAD ED W IT H NIF TY F E AT U RE S AN D A DA PTS TO A L L S E ASO N S .
1936 _
The backpack with metal frame, which accompanied the first paid holidays in France, is a Lafuma invention.
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Reinforced side compression straps for ski carrying.
F E AT U R E S P R O D U C TS
- 3 QUESTIO NS TO -
arcy F t n e m Clé r ge
t mana Produc
WHERE DID THE IDEA FOR ACCESS 35 COME FROM? We wanted to offer a versatile pack that lets you do a wide range of outdoor activities in both winter and summer. We added the product to our ACCESS range.
FULL FEATURE SPEC AND VERSATILITY
WIDE BACK OPENING When you carry skis or snowshoes, this opening lets you organise your load by placing your pack flat and not having to opening it via the lid.
If there was such a thing as a year-round pack suited to all one-day sports activities, what would it look like? That was the big question the Access 35 Crossover’s designers, Clément and Yoann, asked themselves on day one of its development. The answer: low-key looks, back access, a back system design for carrying, and multi-purpose straps – all with a compact 35-litre capacity.
TECHNICALLY, HOW DID YOU MEET THIS AMBITION? We developed a strap system that lets you carry winter gear, such as snowshoes, or summer gear, such as a sleeping mat. This unique system, called Cross Hook, offers optimal versatility of use. WHAT’S YOUR TARGET GROUP? We’re aiming at occasional users. For just over a hundred euros, we’ve got all bases covered – from a day’s snowshoeing or ski touring to summer hiking. And whatever the activity, we offer the comfort of being able to fasten everything on the pack. FW16-17 I
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F E AT U R E S P R O D U C TS
Degrees of comfort
W HEREV ER YO U ’ R E S L EEP I N G , W HATEV ER T HE T IM E O F Y E A R, W ITH T HE AC T IV E 3 IN 1 YO U H AV E N OT ONE S L EEPING BAG B U T
TRANSITION
5°
THR EE – SO YO U R INS U LAT I O N ’S ALWAYS JU ST R IGHT.
985 1 _ First range of sleeping bags
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TRANSITION
10°
TRANSITION
0°
10°+5°=0° With the inner bag, you have a 10°C comfort rating; the outer bag goes down to 5°C; and combined, they can handle 0°C.
F E AT U R E S
- 3 QUESTIO NS À -
P R O D U C TS
ougel M n n a Yo er
Design
SO : A M O D E L PAC K E D W I T H LA FUM A KN OW- H OW ? Yes, it’s a seriously innovative product. We wanted to offer a unique concept that lets you use the sleeping bag comfortably in the widest range of conditions. D I D N ’ T T H I S CO N C E PT E X I ST O N T H E MARK E T ? It did, but not like what we’re offering with the ACTIVE 0° 3 in 1. This product is rated for all three temperatures: shell by itself, lining by itself, and both combined. The test lab confirmed the three stated usage temperatures. Its versatility isn’t just a vague claim, it’s certified! H AV E YO U FI E L D -T E ST E D I T YO URS E L F ? Yes, I’ve tested the 10°C version in an adventure race. The liner’s really very light (600g) and compresses perfectly into its dedicated storage bag FW16-17 I
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F E AT U R E S P R O D U C TS
Travel minded
Soft, comfortable Nubuck finish leather with waterproof, breathable Climactive速 membrane.
THE A NETO LOW C L IM AC T I V E OFFER S TO P- D RAW ER Q UA L I TY: V IBRA M OU TSOL E PLU S WATER P R O OF, BR EAT H A B L E MEMB RA NE.
2004 _ Lafuma markets its first eco-designed shoe.
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Vibram速 Tubava outsole, comfortable and durable.
F E AT U R E S
- 3 QUESTIO NS TO -
GO TRAVELLING DISCREETLY Here’s a travel-minded shoe that’s in its element on all terrain – be it the snowy streets of your town or an inviting preAlpine trail on a long autumn weekend. This product, which also comes in a women’s version, is the Lafuma spirit in concentrated form – leading you off, step after step, on a journey but without a traveller’s look …
f Head o
P R O D U C TS
zars nt a M n e i ipme Sébast nd Equ ra
a Footwe
WH AT US E C A N YO U P UT A “T RAV E L” S H O E TO? It’s the footwear you take when you can only take one pair. Comfortable above all, it’s sufficiently understated to wear in town with jeans, but also rugged and technical enough for hiking on trails. I S I T RE A L LY P OSS I B L E TO GO H I K I N G I N A N URBA N S H O E ? It is with this one, as long as you’re ready to walk with a low-cut or mid-cut upper, on
Lady Aneto Climactive® with Vibram® Pillow outsole.
medium-difficulty hikes. T HE RE ’ S A L SO A WO M E N’ S VE RS I O N… W H AT ’ S S P EC I FI C A B O UT IT? We’ve developed a more low-key upper to give a more refined shape, without any overlaid materials. The outsole’s curvier, too.
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D E V E LO P M E N T S U STA I N A B L E
The Lafuma team doing a field test: en route to the Lac Blanc, facing the magnificent Mont Blanc Massif.
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D E V E LO P M E N T S U STA I N A B L E
SUSTAINABLE
DEVELOPMENT Green is the colour that Lafuma’s been putting in its programme since 1993. Nearly 20 years spent safeguarding the environment… and we’re not finished yet.
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D E V E LO P M E N T S U STA I N A B L E
Where we are
going 18 I FW16-17
WHEN YOU DO SOMETHING WELL, IT’S NEVER ENOUGH. For over 20 years, since our first partnership with non-profit France Nature Environnement back in 1992, we’ve been striving to reduce our environmental footprint. For 2020, our targets are even more ambitious…
25
50
*without fluorocarbon chains
25% of our clothing products with a waterrepellent finish are PFC Free.
1PF0C F0RE%E
%
PFC FREE* 56% of our clothing products carry the Ecolife label, a rise of 62% on last compared to last season.
S U STA I N A B L E
ECOLIFE
%
D E V E LO P M E N T
56 %
2020 TARGETS
50% Bluesign速 materials, a rise of 20% on last season.
8ECO0LIF%E CLOTHING PRODUCTS
8LU0ES%IGN速 B
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D E V E LO P M E N T S U STA I N A B L E
Ecolife,
a unique label 1993 First ecodesigned product.
LAFUMA’S ECOLIFE LABEL At least 40% of its weight must be low-impact materials* *recycled, organic, Ecoya®, Ariaprene®, Sorona®, RDS down, PFC Free, etc.
Shell
Recycled lining
Corn-derived fill
OR
At least 80% of its weight must be bluesign® certified materials Fastrack jacket. Veste Fastrack.
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A
Lafuma brainchild, the Ecolife label is a set of product-development constraints geared to reducing environmental impact without impeding product performance and use. “In a nutshell, it’s a tool to support decision-making during the product-development phase,” explains Vanessa Lapassat, sustainable development lead. “Ecolife is very demanding because it’s based on the weight of low-impact or Blue Sign® materials relative to total product weight, and not just on the number of low-impact materials.” For instance, the FastTrack jacket uses a Bluesign-certified shell fabric, a recycled inner, and a corn-derived fill.
15:00
D E V E LO P M E N T
9:00
urns into A puffa t esy g – court a b d n a h a ng! of upcycli
S U STA I N A B L E
11:00
18:00
17:00
Sustainable daily S U STAIN ABLE DE VE LO P M E NT I S AT TH E COR E OF HOW THE BRA ND O P E RAT E S – FR OM PR OD UCT D ESIGN TO T HE DA I LY L I FE OF T H E B U SINESS.
9:00
Meeting with Vanessa, sustainable-development lead, to review materials and check their compliance with the Bluesign® label.
11:00
Quarterly meeting of the internal sustai-
nable-development committee: bikes, waste sorting, elimination of plastic cups, etc.
15:00
Twice-yearly meeting with the whole company to share the results of the brand’s actions.
17:00
We reclaim certain items from clothing-recycling banks for two upcycling projects (see next page), Owl and East Camp.
UPCYCLING WAYS AROUND WEAR-AND-TEAR
Stuff no longer gets disposed of – it’s recycled! It can even be upcycled, whereby Lafuma gives a fresh lease of life to second-
18:00
Visit to the prototyping studio and the repairs workshop, which returns a hundred items to customers per year.
hand clothing that it collects, or to products that are defective and can’t be sold. Two structures, OWL (Outdoor Waste Lab) and EastCamp, transform old into new, as with this handbag built from a puffa jacket.
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D E V E LO P M E N T S U STA I N A B L E
Cleaning a
monument T HE M ER DE G LACE CA R R I ES A LO N G T HE WAST E O F T HE PAST, A N D DI SG O R G ES I T Y E A R S LAT ER . FO R T HE EI G HT H YEA R I N A R OW, LA F UM A W EN T TO S PRUCE UP T HE WO R L D’ S M OST FA M O US G LACI ER .
I
t’s a bit like a treasure hunt: you edge forward, back hunched, and eyes peeled to spot a ring of metal, a piece of leather, a filament of cable… and sometimes, the searcher is rewarded by a less ordinary item: an age-old Italian phone-booth token, or a ski-pole basket from the ‘50s. “My best>>>
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D E V E LO P M E N T
- 2 QUESTIONS TO -
S U STA I N A B L E
hilippe Jean Pe, Lacosftthe UCPA centre ro directo onix m a h C in
« T H E C UR R ENT MO UNTA I N- S PO RTS ENT H US I ASTS A R E R ELAT I V ELY C L EA N. »
17OF RUBBISH TONS COLLECTED SO FAR
-SINCE-
2008
8
TH
E
ON DITI
80
VOLUNTEERS
-6PARTNERS
M A IR IE DE CHA M ONIX CLU B A L PIN FRA NÇA IS COM PAG NIE DU M ONT-BLA NC U CPA M OU NTA IN R IDER S SATOR IZ
W H AT TYP E S O F WAST E D O YO U FI ND? In the past three years, we’ve collected lots of waste that originated in the refuges, but also cables from the ski lifts buried in the glacier. We can see mentalities changing, with users increasingly adopting the right habits. LAFUMA AND THE UCPA GO BACK QUITE A WAY... Yes indeed. The UCPA has been part of the Mer de Glace clean-up for three years now. We provide a guide and loan the equipment, and it’s also our playground all year round.
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D E V E LO P M E N T S U STA I N A B L E
>>> ever find is this small Club Alpin Français medal!” says Lafuma’s human resources director Mariel. “It’s amazing that, even after eight years of clean-ups, there are still so many remnants and bits of cables.” In partnership with the Club Alpin Français, Chamonix Town Council, leisure operator UCPA, the Compagnie du Mont-Blanc and nonprofit Mountain Riders, Lafuma staff collected about two tons of waste, which went into big bags before a helicopter took them away. A painstaking yet indispensable job. And a concrete, visible action. That too is what sustainable development’s about.
The rubbish is loaded into big bags before being taken away by helicopter.
Lafuma staff roaming across the vast Mer de Glace.
8E ÉDITION
THE OUTDOOR CLEANING PROGRAM
EN PARTENARIAT AVEC
DÉJÀ 14 TONNES DE DÉCHETS RAMASSÉS DEPUIS 2008.
*
OTRE ** GAGNEZ V A .C O M . L A F U M
W W W W
LAFUMA S’IMPLIQUE DEPUIS PLUS DE 9 ANS POUR NETTOYER LES PLUS BEAUX TERRAINS DE MONTAGNE. Tirage au sort du 20 juillet au 16 Août 2015. 5 places disponibles
**
A W A Y H A S N E V E R B E E N S O C L O S E ***
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* Pro gamm e de nettoyage de l’enviro nn em ent ***Ailleurs n’a jamai s été au ss i access ibl e
DE
TT OY AG E 5 1 1 S E P T 2 0 1 NE R DE GLA CE LA ME R CHAMONIX PLACE SU
This is the European-wide extension of the Mer de Glace clean-up, being launched in 2016. The 2020 target is to hold two events, in summer and winter, in every country where Lafuma has a presence.
Virgionnie Pech
“PROTECTING OUR PLAYGROUNDS” It’s a one-of-a-kind operation, and what’s more we’ve managed to involve the local stakeholders and non-profits. The operation’s growing and evolving, but the objective remains the same: collecting rubbish and raising awareness. It’s also an initiative that’s part of a more ambitious Europewide scheme to protect our playgrounds: the Outdoor Cleaning Program.
Thomas Veillard
“SCRAP ME TAL, SM A L L BITS AND P IECE S, TINS, GLASS, PLASTI C , E TC.” I found a fair bit of scrap metal, cans, glass, plastic, bits of helmet… It’s quite an eye-opener seeing what you find here, considering that we’re in an amazing location.
D E V E LO P M E N T S U STA I N A B L E
THEIR IMPRESSIONS... ie Marjuodr Gulla
“TH E PAST E I G H T Y E A R S’ WOR K I S B E A R I NG FRUI T” We’re now sharing an experience and an action dedicated to sustainable development. Today I picked up bits of cable, cans, bottle tops, scrap metal, a flask, pieces of skis, etc. Every year we have to go higher up the glacier, so the work of the past eight years is bearing fruit!
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HAS NEVER BEEN SO CLOSE *
www.lafuma.com
PUBLIÉ PAR Direction et maquette : Lafuma. Rédaction : Guillaume Desmurs. Mannequins : Emeric Pacaud, Antoine Silvestre, Julie Guendjian, Jenna Franitch. ©Crédits photos : Guillaume Desmurs, Stef Candé, Studio Bergoend, Gilles Marguerat, Thibault Liebenguth, Elina Sirparanta, Shutterstock. With a continued desire to improve their products, the LAFUMA company reserves the right to change the products shown in this magazine without prior notification. Printed in October 2015 by I.C.A printers on recycled paper / Vegetable ink.
*Ailleurs n’a jamais été aussi accessible
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