& MARKETING
We’d love you to join our client list
January 2010
No Nonsense GRAPHIC DESIGN - WEB DESIGN - MARKETING
Passion drives us to succeed
Key Facts • A full graphic design, web development and marketing company • High performing regional, national and international clients • Over 13 years of consumer, b2b and corporate experience • First class regional, national, consumer and trade media contacts
elle
GAZ
& MARKETING
No Nonsense
Boscombe Mag Aug 09-back up 1
28/7/09
16:59
Page 1
Passion drives us to succeed
GRAPHIC DESIGN - WEB DESIGN - MARKETING
Aug/Sept 09
I
T
‘
S
A L L
A B O U T
BOSCOMBE AND THE SURROUNDING AREA
Achievements • 2006 - Staff turnover at NIL since 1997 • 2007 - Client retention level at 90% since 1997 • 2008 - Successfully launched “It’s All About Boscombe” magazine which suehas become the first and only independently published town magazine s i is OUTHto be distributed by Bournemouth Tourism h t In URNEMOW ! r BO I R SH be• tte2009: Castle Meats (Burnham) Ltd Partner of the year (UK) A d n a ODS t ger P g i n H B EAC le for re B N EWavailab N Meats (Burnham) Ltd OCastle Retail & Catering Now AT’S
. Remedy Oak WH.
Butchers Doug Brown
11 Harrison Way, Cippenham, Slough, Berkshire SL1 5LG
Your free bi-monthly mag for everything Boscombe
Tel: 01628 666 034 Mob: 07879 462 619 Fax: 01628 660768
24hr Answer Service ~ Daily Deliveries
elle
GAZ
& MARKETING
No Nonsense
Passion drives us to succeed
GRAPHIC DESIGN - WEB DESIGN - MARKETING
Client: British Airways Objectives
AIR CABIN CREW
• To create a new layout that would enhance the usability and saleability of BA’s cabin crew and flight deck staff’s log books
Strategy
PERSONAL LOG BOOK
Results INOCULATION/VACCINATION CHECK
• Create a revamped design to reflect BAs commitment to quality along with a new ‘user friendly’ layout
• Feedback received from users has been positive and has in turn increased sales
Type
Date Taken
Date Expires
Taken
Date Expires
Taken
Date Expires
Taken
Date Expires
Taken
Expires
Yellow Fever (10 yearly)
Cholera (6 monthly)
Typhoid (3 yearly) Tetanus (5 yearly)
• Use the highest quality printing methods to again reflect BAs high standards • Research the needs of potential users and incorporate those views within the new layout and presentation of technical and useful information
• The revamped design has made the log books a vital tool for crew and flight deck staff of BA
Polio (3-5 yearly) Others
elle
GAZ
& MARKETING
No Nonsense
Passion drives us to succeed
GRAPHIC DESIGN - WEB DESIGN - MARKETING
Client: manx2.com Objectives • To create a range of stationery, advertisements and flight related literature for manx2.com ~ the Isle of Man’s premier airline
Manx2 brochure Sept 07 29-8-07
2/9/07
22:14
Page 8
Gloucestershire Events ~ A snapshot
The Severn Bore
Throughout September - ‘Live’ Music at The Guildhall, Gloucester Attracting some of the finest names in the music industry, the Guildhall situated in the heart of Gloucester, is without doubt one of the best music venues in the country. Great acoustically, superb set up with great facilities too. To purchase tickets for events at the Guildhall over the telephone, please call Gloucester Events on 01452 503050
Throughout September - Events at the National Waterways Museum, Gloucester Daily 45 minute canal trips start to Hempsted (various times) 1-2 Sept: Engines weekend – from small to the big! 6-9 Sept: Heritage Open Days – various exhibitions and activities. Contact: National Waterways Museum, Llanthony Warehouse, Gloucester Docks, Gloucester GL1 2EH. Tel: 01452 318200
Photo courtesy of Explore Gloucestershire
Cheltenham and the picturesque Cotswold hills. Sandford Parks Lido, Keynsham Road, Cheltenham, Gloucester GL53 7PU. For more information visit www.exploregloucestershire.co.uk
Various days in September - The Severn Bore
5 - 7 October - French Market, Cheltenham
The Severn Bore is a natural phenomenon in the estuary of the River Severn. The Bore has reached two metres in height and averages 16km per hour. You can see the Severn Bore at various dates throughout the year, but the highest and most breath taking are in the Spring and Autumn equinoxes. For more information visit www.exploregloucestershire.co.uk
8am - 6pm. Vive la France – a French flavour to Cheltenham 30 stalls selling delicious French delicacies including wine and cheeses, fresh bread and pastries, sausages and cider and crepes and waffles. Promenade, by the Long Gardens, Cheltenham GL50 1P. For more information visit www.exploregloucestershire.co.uk
9 - 10 October - Tewkesbury Mop Fair
30 Sept - Cheltenham Triathlon
Strategy
Annual street/ funfair takes over the town for 2 days. For more information call 01684 295027
The purpose of the morning is to raise funds for LINC (Leukaemia Intensive Chemotherapy) and Sandford Lido Limited. The event is open to all abilities of competitors, over the age of 17, who enjoy a personal or team challenge. The swim is undertaken in the Lido's 50 metre outdoor swimming pool (10 lengths). The run and cycle are around
Results
To see a full list of events or to find out more visit www.exploregloucestershire.co.uk or www.visitgloucester.info or call Explore Gloucestershire on 01242 572769.
Event listings courtesy of Explore Gloucestershire.
0871 200 0440 8
• Create effective marketing campaigns in conjunction with Advertising Agency to enable growth of routes offered • Create plane livery and vehicle graphics
• manx2.com voted the Best Small Business 2007 ~ Award for Excellence
Baggage Receipt Amount paid Belfast
Blackpool
£2.00 Isle of Man
Leeds Bradford
No. 1500mm
• Create easy to use forms and questionnaires for in-house use
• Initially offering 3 destinations in 2006, effective marketing and advertising has seen manx2.com expand their destinations to 8 in 2009
VAT Reg. No. GB 002 5346 24
• Create a look and feel for advertisements which portray the high standards of service offered by manx2.com
VAT Reg. No. GB 002 5346 24
No.
Baggage Receipt 1374mm
Amount paid Belfast
Blackpool
£2.00 Isle of Man
Blackpool
Isle of Man
240 0 mm 370 3mm
Leeds Bradford
Baggage Receipts Belfast
1380 mm
Leeds Bradford
elle
GAZ
& MARKETING
No Nonsense
Passion drives us to succeed
GRAPHIC DESIGN - WEB DESIGN - MARKETING
Client: Shoreline Magazine Objectives • To create an identity for a magazine aimed at A1 readership throughout Dorset and Hampshire.
Strategy • Create a look and feel that would make the final printed product the ‘must have’ coffee table magazine of Summer 2008 • To gain the attention of advertisers who were known to be highly selective in where they placed their advertising • To create a magazine that would compliment and promote the influential events to be held over the summer months of 2008
Results • Shoreline secured support from Sunseeker International based upon initial visuals created by Gazelle Design • As a result of the first issue’s publication, Shoreline was approached to become a partner of The Sail, Power & Watersports Show • Shoreline gained a presence at Cowes Week 2008
A Global Icon of Style
It used to be said that you could visit virtually any port in the Mediterranean and find a Sunseeker. That’s no longer strictly true. You can now find the British-built luxury motoryacht worldwide – a gracious presence in the most exotic harbours and cruising areas. Sunseeker has become a global presence. Which begs the question – how has the company managed such a spectacular growth? Sunseeker has been designing and building sportboats, offshore cruisers and luxury motoryachts for over forty years and has built an unrivalled reputation for the quality and performance of their products. But there’s another vital ingredient that those years of experience have helped to hone – style. It’s this enigmatic quality that has, more than anything else, helped make Sunseeker the world player that it is. Style is evident in every aspect of a Sunseeker, regardless of age. Every boat is designed to look fantastic, a perfect blend of elegance and performance that never fails to meet the expectations of the world’s most discerning buyers. The most stylish motoryacht in the world So what can the owner of a Sunseeker expect? Large fully equipped cockpits and flybridges provide the perfect environment for al-fresco living and entertaining with covered dining areas, hot-tubs, grills, wet bars and sunloungers, while the aft bathing platform and stern garage provide stowage and launching facilities for tenders,
shoreline
jet bikes and other water toys. Meanwhile interior layouts and design options provide an owner with the ability to create a truly magical individual feel. A wide range of materials, finishes and furnishing are available along with a wide choice of the very best technology available in audio-visual entertainment systems. Large comfortable saloon lounges offer the perfect space for relaxation, while fully equipped galleys with extra large freezer rooms serve separate dining areas. Well-appointed staterooms and guest cabins all have en-suite facilities and air conditioning to provide a luxurious level of accommodation designed to meet every conceivable need. To meet the demand for extended cruising, crew quarters are designed to provide a high level of comfort with separate crew mess, galley and individual cabins. On the larger Sunseeker models the layouts are ingeniously planned to allow the crew discreet access around the boat without invading the privacy of the owners or their guests. The extraordinary level of design excellence extends to the impressive wheelhouse on the larger models. This is the nerve centre of the boat. With a never-ending choice of navigation and communication equipment available, Sunseekers can now operate virtually anywhere in the world. Even the engine rooms are carefully designed to provide space and accessibility around the highly efficient computer-managed engines. The ability to grow and expand While exceptional design skills have played a hugely significant
25
elle
GAZ
& MARKETING
No Nonsense
Passion drives us to succeed
GRAPHIC DESIGN - WEB DESIGN - MARKETING
Objectives • To create a face for Boscombe and to give ‘hands-on’ assistance in the promotion of Boscombe as a credible holiday resort
Strategy
Results
• Create a corporate image for Boscombe Spa Resort to enable promotion of Boscombe as a holiday destination
• Overwhelming attendance to stand at The Best of Britain stand at Excel
• To utilise Boscombe Spa Resort as a figure head for hotels and businesses within Boscombe Spa Resort
• Extensive database created from interested attendees requesting more information about Boscombe
• Use a ‘hands-on’ approach at The Best of Britain Exhibition at Excel as a launch pad for the year’s programme of redevelopment in Boscombe
• Hoteliers in Boscombe reported boost in visitor numbers following the show
www.boscombesparesort.co.uk
Client: Boscombe Spa Resort Welcome to
for that Magical Seaside Charm with a 21st Century Twist
ENTER OUR FREE HOLIDAY DRAW
£10,000 worth of prizes to be won GET A 10% OFF ACCOMMODATION VOUCHER JUST FOR ENTERING
Photos Courtesy of Sean Gardiner
www.sean-gardiner.com
www.boscombesparesort.co.uk
elle
GAZ
& MARKETING
No Nonsense
Passion drives us to succeed
GRAPHIC DESIGN - WEB DESIGN - MARKETING
Art
HOLIDAYS IN DORSET
Client: Art Holidays GB
AT THE BOSCOMBE SPA HOTEL
PROGRAMME
JANUARY ~ DECEMBER 2010
Art
Objectives
HOLIDAYS GB
Contact us on 01202 393234
• To create identity, branding, promotional literature and a website to “We are 500mnewly from promote the formed Art Holidays GB brand. the sea and sandy beaches and within easy reach of rocky coastline, picturesque villages and quays.”
Strategy
• Create branding for a new Art Holiday To book your Art Holiday in Dorset Agency to enable to potential contact Christine ormarketing John Boscombe Spa Hotel hoteliers countrywide 4 Glen Road, Boscombe Manor Nr. Bournemouth BH5 1HR Tel: 01202 393234
• Mediainfo@boscombespahotel.co.uk presentation packs and a local Art Holidays Programme were designed and produced to enable an effective sales campaign
www.boscombespahotel.co.uk
• To create a temporary website presence to enable client to test feasibility of marketing the agency on the web
Become part of a dedicated team of hotels offering the highest standards of service to Art Holiday Groups
• Further involvement by other hotels upon visiting temporary website
H
Cont
ART HOLIDAYS GB
Results • Strong positive response followed by ‘sign up’ from hotels upon presentation of Media Packs
A
“We look forward to a long and fruitful relationship with you”
The rewards of being an ART HOLIDAYS GB Hotel are substantial both personally and financially, and we look forward to a long and fruitful relationship with you. We have been running art holidays for 5 years and they are so popular that we cannot accommodate all our business. Some courses we could fill twice over and so have, regretfully, turned business away. This is why we are approaching you. Becoming an ART HOLIDAYS GB Hotel isn’t for everyone. It requires commitment and a dedication to providing the highest standards of customer care and service.
“W
and fr
If you think you’ve got what it takes to become a successful Art Holidays GB Hotel then why not contact us at
If you th takes to Art H then w
Art Holidays GB 4 Glen Road, Boscombe Manor, Nr Bournemouth BH5 1HR Tel: 01202 393234
A 4 Glen R Nr Bo Te
We look forward to working with
you
The ART HOLIDAYS GB Team
elle
GAZ
& MARKETING
No Nonsense
Passion drives us to succeed
GRAPHIC DESIGN - WEB DESIGN - MARKETING
Client: AIPACS OAC Group® WATER PURIFICATION & STERILIZATION
ONE DROP is a saturated complex ionic aqueous solution containing Copper, Silver, Zinc, Aluminium and Gold. The microscopic action of these natural mineral ions within the algae and bacteria are two fold. First the algae and bacteria within the water are destroyed through a change in their enzyme processes as the ions break down their DNA structures and cell walls. Secondly all these charged particles flock together so they can be trapped by a filter or left to settle to the bottom of the water container or TM
FROM THIS . . . TO THIS IN 30 MINUTES
storage tank. These ions maintain a stable ONE DROP residual in the water until they are used up by this process.
TM
ONE DROP
• To create a look and feel that would appeal to a wide range of overseas clients
• Initial literature produced for the British arm of AIPACS OAC® was requested by the USA and Nairobi offices to use for their marketing • International recognition gained for AIPACS OAC® and the ‘One Drop’ brand
TM
ONE DROP
TM
contains no chemicals, is non-hazardous and is not subject to any special handling requirements or restrictions. Royal Engineers Drilling Rig in Ghana. Courtesy of the British Army
ONE DROP ~ DISINFECTANT TM
AND STERILIZATION FLUID
ONE DROP
TM
ONE DROP
TM
A completely CHEMICAL FREE (NO Chlorine) product
has been designed to meet the operational needs of Military and Civil Defence Organizations in the field. Designed to decontaminate water at ‘Point of Use’. is used to treat water by measurement per litre OR by measurement in all standard capacity water carriers, containers and storage tanks that are being deployed from 1 litre to 10,000 litres and more!
TM
TM
method of sanitizing surgical areas, operating theatres, intensive care wards and wherever sterile surfaces need to be maintained 24 hours a day. It is essential for ensuring that Field and Static Kitchen surfaces, utensils and all food preparation areas are completely clean and free from bacteria. TM
Disinfectant & Sterilization Fluid is available in 1litre bottles and 25 litre drums. • • • •
Kills All Bacteria Prevents Cross Infection Totally Effective For Wound Disinfection Guarantees Completely Sterile Surfaces, Instruments, Utensils and Equipment
Courtesy Hawkmoor Ltd
TOTAL SIMPLICITY
ONE DROP
RELTEX AIPACS WATER PROGRAMME
ONE DROP DISINFECTANT & STERILIZATION FLUID is the most effective
ONE DROP
TM
BY MEASUREMENT FOR EACH SIZE OF WATER CARRIER, STORAGE OR HOLDING TANK
AIPACS OACG
MILITARY EQUIPMENT Photo courtesy of www.public.charleston.amc.af.mil
• Create a design to reflect a) the emergency situations under which the products would be needed; b) which would portray the AIPACS OAC Group® structure; and c) convey to clients an organisation that fully understands the products they are marketing and their uses
Results
TM
ONE DROP provides added benefits by functioning as an Algicide and by removing and disinfecting the biofilm which forms in pipes and water systems without causing corrosion.
E-mail: Info@aipacs.com Web Site: www.aipacs.com
FOR USE IN: FIELD AND STATIC HOSPITALS MEDIVAC BY ROAD OR AIR FIELD / STATIC KITCHENS AND FOOD PREPARATION AREAS
WATER FOR LIFE
Strategy
water being treated the ratio at which ONE DROP is dosed into water can vary from 1:1000 to 1:500,000 litres.
TM
ONE DROP ~ a completely CHEMICAL FREE (NO Chlorine) product ONE DROP ~ provides the definitive range of Water Purification and Sterilization Products specific to the needs of Military and Civil Defence Forces throughout the world
TM
is the simple effective solution to large scale water contamination providing clean drinking water to military camps and to entire communities by ensuring the nearest natural water source is completely safe. Supplied in 25 litre high impact drums. Depending on the quality of the
• Once dosed with ONE DROP treated water will remain purified for between 12 to 18 months without the need for further treatments
WATER FOR LIFE
• To design a range of literature to promote Survival Products for the UK Division of AIPACS OAC Group®
TM
TM
ONE DROP
TM
TM
• Proven to kill ALL known harmful water borne organisms • Effective against Algae, Bacteria, Bacteria Spores, Cysts, Fungae, Protozoa, Viruses and Entamoeba • Helps eliminate Proven common disease such as Typhoid, Cholera, Polio, Dysentery and Diarrhoea • Extremely versatile and economical. Shelf life of 5 years. • Fast, easy and convenient to use – effective with water ready to drink in just 30 minutes
ONE DROP ~ a unique and revolutionary product that replicates the way nature purifies water
POINT-OF-SUPPLY
ONE DROP Designed for large scale use in heavily polluted rivers, streams, lakes, reservoirs and other large scale water sources.
RELTEX AIPACS WATER PROGRAMME
Field Hospital photographs courtesy of Eurovinil SpA, Italy Field Kitchen photograph courtesy of Hawkmoor Ltd U.K.
Ian Hackett
RELTEX AIPACS WATER PROGRAMME P.O. Box 2056, Shoreham-By-Sea, West Sussex BN43 5XN United Kingdom Tel No: Sales: +44 (0)1425 476389 Logistics: +44 (0)1903 266697 Mobile: +44 (0)7775 993199 Fax No: +44 (0)1903 266423 SKYPE: aipacs E-mail: water@aipacs.com Web Site: www.aipacs.com
WATER FOR LIFE
Objectives
ONE DROP+
elle
GAZ
& MARKETING
No Nonsense
Passion drives us to succeed
GRAPHIC DESIGN - WEB DESIGN - MARKETING
Clients:
Art Holiday GB, Le Cocqs Stores, Boscombe Spa Resort, Profile 3 Ltd and many more
Objectives • To create user friendly Flash based websites that give great value for money and a high level of design input
Strategy • Create website designs that enable easy use by visitors and retain visitors interest • Make creating websites as easy as possible for clients by helping to compile interesting and relevant text • Research the needs of potential users and incorporate those views within the layouts of the sites
Results • Feedback received from site visitors has been positive and has in turn increased retail sales • Clients confirm that initial outlay for site build has been recouped within a very short space of time
elle
GAZ
& MARKETING
No Nonsense
Passion drives us to succeed
GRAPHIC DESIGN - WEB DESIGN - MARKETING
Clients:
www.thepointboscombe.co.uk
Objectives • To create user a community CMS website for ‘The Point’ development in Boscombe, Dorset
Strategy • Create a CMS website to be used as a source of information for residents of ‘The Point’ and as a selling tool in apartment sales • Enable a registration process for registered owners to access additional content • Research the needs of potential users and incorporate those views within the layout of the site
Results • Feedback received from site visitors has been extremely positive and has enhanced the community atmosphere within the development • 50% owner registration within 24 hours of site going live • Reduction in the Management’s communication costs
elle
GAZ
& MARKETING
& MARKETING
Design hits the high street as Gazelle opens a shop in Roumelia Lane From our new home in Roumelia Lane, Boscombe we now offer additional services such as Rent-a-Desk (the sociable alternative to working from home) Exhibition Staff Hire Mac/PC Software Training & Mac/PC Repairs Direct Mail and Fulfilment Services CD/DVD Duplication and Video to DVD transfers Photography Services Why not pop in and see us to discuss your requirements at
Tel: 01202 599077 or 399554 E-mail: studio@gazelledesign.co.uk
www.gazelledesign.co.uk Corporate Identity - Branding - Media Advertising - Website Design - PowerPoint Presentations E-Marketing - Point of Sale - Exhibition Material - Shop Signage - Vehicle & Plane Livery Stationery - Brochures - Periodicals - Books