SGB Outdoor ISPO Preview by Silverback Publishing Ltd

ALSO INSIDE: All the highlights to come from ISPO Munich

WEARABLE TECHNOLOGY

ISPO Munich Special 2019

Ground-breaking innovations take outdoor by storm

PG31 KJUS JACKETS HYDRO_BOT puts skiers’ comfort first

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INSIDE THIS ISSUE: Marketing musts: Helping your brand’s technical aspects stand out

PG20 HOKA ONE ONE Shoe brand proves more is more

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ISPO 2019

HALL A3 STAND 400 3 â&#x20AC;&#x201C; 6 FEBRUARY ospreyeurope.com

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Cover pic: KJUS ALSO INSIDE: All the highlights to come from ISPO Munich

WEARABLE TECHNOLOGY

ISPO Munich Special 2019

Ground-breaking innovations take outdoor by storm

PG31 KJUS JACKETS HYDRO_BOT puts skiers’ comfort first

01_Cover.indd 1

INSIDE THIS ISSUE: Marketing musts: Helping your brand’s technical aspects stand out

PG20 HOKA ONE ONE Shoe brand proves more is more

17/01/2019 11:02

Editor: Heather Ramsden Tel: 07974 903726 Email: heather.ramsden@sgboutdoor.co.uk Advertising: Tom Saunders Tel: 07841 412199 Email: tom@silverbackpublishing.rocks

First Words

Publishing: Silverback Publishing Ltd Publisher: Tom Saunders Managing Director: Andrew Crispin Commercial Director: Simon Millet

Heather Ramsden

SPO Munich opens its doors again in February showcasing all the latest products, technologies and trends for the new season. Find out all you need to know about this year’s trade fair from pages 6 to 17 including an interview with exhibition group director Markus Hefter (pg 6), an extensive overview of the show detailing all the drawcards for British retailers (pg 8-9) and lastly some highlights from leading brands (pg 10-17) including footwear, apparel and equipment to suit all kinds of outdoor pursuits. Aside from the ISPO exposé, we’ve also interviewed the president of shoe brand Hoka One One, Wendy Yang, on the firm’s unique design for running shoes; and we find out how to make brands stand out by emphasising technical aspects in products. Wearable technology is taking the outdoor sector by storm with examples of outdoor apparel being launched using clever technology to tackle common problems such as breathability, warmth and safety. In our feature starting on pg 31 we’ve looked at some of the latest innovations, including a few from British-based firms which have secured plenty of outdoor fans.

Design: Keith Wood, Hype Creative Whilst every care is taken in the preparation of SGB Outdoor, the editor or publisher do not accept any liability for inaccuracies. Opinions expressed are not necessarily those of the editor. Publication of advertisements and information does not imply recommendation. Publication of submitted items will be at the discretion of the editor. No part of this magazine may be reproduced without the permission of the directors of the company

Contents 4-5 Industry news 6 ISPO preview: Interview 8-9 ISPO Preview 10-15 ISPO product previews 16-17 Cordura

18-20 24-26 27 28 29-30

Interview with Hoka One One Make the most of tech in your products Lanchpad: inov-8 and Robens Launchpad: Hikari, Osprey, PhoneHug Wearable technology

Welcome

appy new year to all our readers. The last 12 months have been challenging for most retailers, with many big names from across many industries disappearing from the high street, and yet the outdoor industry has stayed somewhat resilient. Recent statistics from across Europe show an increase in participation within the outdoor sector. This is further endorsed by the 2,800 exhibitors attending this year’s ISPO and the expected 80,000 plus visitors from all over the world. Further the Friedrichshafen summer show will now take place in Munich at the end of June. I hope you have a good show and successful 2019. Simon Millet, Commercial Director

he new Olympic sport of climbing will receive £192,500 investment from the Aspiration Fund along with 14 other sports. A total of 14 Olympic and Paralympic sports including climbing, skateboarding, surfing and wheelchair rugby have received investment from the new £3 million Aspiration Fund to help support their ambitions to qualify for Tokyo 2020. The Aspiration Fund, which was announced by the Department of Digital, Culture, Media and Sport (DCMS) in October this year, aims to support sports that do not currently receive full UK Sport funding to develop plans to help teams and athletes realise ambitions for the Tokyo Climbing currently receives UK Sport individual athlete medal support plan funding but

INDUSTRY NEWS

CLIMBING FUNDED FOR TOKYO 2020 OLYMPICS

is being backed with additional investment from the fund. Grants from the Aspiration Fund are capped at £500k for team sports and £275k for individual sports while they will run to the end of the Tokyo 2020 cycle. Zoe Spriggins, British Mountaineering Council (BMC) competitions programme manager, said: “We’re very excited about this announcement. It’s a great opportunity to improve the chances of our GB Climbing Team athletes making it through the selection process to represent us at the Olympic Games in Tokyo 2020. “The funding will help us support our athletes with the training, coaching, and dedication, required for winning on the world stage. If we’re up against the best we need to be fully prepared.”

ELLIS BRIGHAM MOUNTAIN SPORTS OPENS BOOT LAB

he first Ellis Brigham Boot Lab has opened, dedicated to custom fitting ski boots and offering one of the largest ski and boot ranges in the UK. With an online booking facility, state-of-the-art boot fitting devices, free coffee and a heli-skiing virtual reality

experience, the Boot Lab is set to revolutionise ski boot fitting in Bristol and the South West. The store team is skilled at modifying existing or new boots to achieve the perfect fit, so whether it’s stretching, grinding or softening, they’ll tackle potential problems to give the

right fit and comfort level. Mark Brigham, marketing director at Ellis Brigham said: “We are really excited about the Boot Lab and all it offers customers, both current and new. So much of what we do is aimed at making people’s experience of the mountains

more enjoyable and this is another way to help customers embark on their ski trip with the confidence of knowing they have the right product to help them ski in comfort.

GRANT GETS KIDS OUTDOORS

undreds of young people from a school in eastern England are enjoying new experiences in the outdoors thanks to the award of an #itsgreatoutthere grant. Over 400 students, including 128 who had never been on the water before, have already been canoeing in

boats that were purchased using the grant, led by Dom Brister from Stamford Welland Academy in Lincolnshire, part of the Cambridge Meridian Academies Trust. Thousands more will be given the chance to explore the outdoors in the canoes in the coming years, learning a wide range of new skills in the process.

Dom Brister, an outdoor education teacher and leader of the parallel curriculum at Stamford Welland Academy, has led the project and applied for an #itsgreatoutthere grant after reading about the scheme online. Although the academy had an existing programme to give students canoeing experiences through experts at

Bushcraft and Beyond, its scale and potential were severely limited by having to borrow boats. The #itsgreatoutthere grant allowed Dom to work with Hou Canoes to source six canoes and modify each of them to seat three people. The grant also covered the purchase of new personal flotation devices and paddles, allowing the academy to roll out a more substantial and sustained programme for students. For more information about #itsgreatoutthere grants, visit www.itsgreatoutthere.com/ grants.

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£15,000 RAISED TO FIX ENGLAND’S HIGHEST MOUNTAIN

housands of pounds have been raised for a massive project to fix the well-worn footpaths of England’s highest mountain, Scafell Pike. Last year, The Lake District Foundation (LDF) – the fundraising partner of the ‘Fix the Fells’ project, turned to the public to help raise the money as part of the British Mountaineering Council’s ‘Mend our Mountains’ crowdfunding campaign. The Lake District mountain was one of 13 different locations for a fundraising drive, with a total of £14,932 being raised in just 51 days. Now, the money raised will be passed from the LDF to the Fix the Fells project for Scafell Pike.

The campaign won the support of world-renowned mountaineer Sir Chris Bonington, who told the charity he hopes the well-trodden routes will be made more robust and future-proof thanks

FABRIC TECHNOLOGY REDUCES FIBRE SHEDDING

olartec, the specialist in textile solutions, has introduced Polartec Power Air, the fabric technology engineered to reduce fibre shedding. By encapsulating lofted fibres within a multilayer, continuous yarn fabric construction, this new platform offers advanced thermal efficiency said to shed five times less than other premium ‘mid-layer’ weight fabrics. Insulation that regulates core body temperature has traditionally been achieved via lofted or high-pile knit structures that hold warm air however any exposed fibre is susceptible to shedding as a function of normal wear. The Polartec Power Air construction process is said to mitigate this by encasing the insulating lofted fibres within the knitting process. “By using the efficiency of encapsulated air to shelter lofted fibres, Polartec Power Air will drastically improve how fabrics perform over their lifetime with respect to versatility, comfort, and sustainability,” says Gary

Smith, Polartec CEO. “We’re only beginning to realise the potential for this new type of fabric construction.” “Polartec Power Air is more than solving a problem and creating a new platform. It’s a brand statement about the power of fabric,” Gary said. • Meanwhile, Polartec has announced the winners of its 2018 Polartec Apex Awards, an annual design award program celebrating the finest products made from Polartec fabrics. The winning products were selected based on skilled and creative uses of Polartec fabric technologies. For a complete list of winners, visit polartec.com/news/polartecannounces-2018-apex-designaward-winners

to hundreds of generous donations. Speaking during the fundraising efforts, Sir Chris said: “Everybody should be able to enjoy the stunning fells of the Lake District, but it’s vital

that enjoyment doesn’t come at a cost to the fells themselves. Scafell Pike stands proudly as England’s highest mountain and understandably attracts thousands of people every year who want to add it to their list of outdoor achievements. While erosion makes getting to the top of any mountain more problematic, it can also result in people leaving the pathways and causing further damage. It is therefore correct for charities like the Lake District Foundation to raise the profile of the issue.” The iconic Scafell Pike is classed as Fix the Fells’ number one priority for path repair work in the Lake District, due to the thousands of people who climb the mountain every year.

PRIMALOFT INTRODUCES NEW BIODEGRADABLE FABRIC

rimaloft has announced it will expand biodegradable technologies with the introduction of PrimaLoft Bio Performance Fabric, the 100% recycled, biodegradable synthetic fabric. PrimaLoft Bio Performance joins the recently launched PrimaLoft Bio Insulation. The basis of both innovations is an improved fibre technology, which allows a highly accelerated biodegradation under certain environmental conditions. Both PrimaLoft Bio Performance Fabric and PrimaLoft Bio Insulation are expected to be commercially available from fall of 2020. “From the beginning of this process, we have always

considered fabrics to be a particularly important part of the development of biodegradable materials. With this advancement, a fabric garment may now be completely returned to nature,” said Mike Joyce, president and CEO of PrimaLoft. “Because we will not compromise performance, we needed to ensure that our biodegradable fibres would stand up to the rigorous process of manufacturing fabrics, while maintaining its ability to degrade. This is really a new horizon, and we try to set the standards towards significantly lessening the environmental impact of the textile industry.” Made from 100% postconsumer recycled material, PrimaLoft Bio fibres break down when exposed to specific environments – such as a landfill or the ocean. PrimaLoft has enhanced the fibres to be more attractive to the naturallyoccurring microbes found in these environments. The microbes eat away at the fibres at a faster rate, returning the fabric or insulation to natural elements.

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ISPO INSIGHT

What will be the highlights of ISPO 2019 in general? ISPO Munich 2019 will be the biggest ever. With two new halls, visitors can expect innovations and inspiration in 18 halls. A highlight will be the newly designed Hall B5. It unites all ski brands under one roof. Hall C6 is the new location of ISPO Digitze, which was launched last year at ISPO Munich as a separate exhibition area with solutions for digital transformation for sporting goods manufacturers and retailers. This hall also hosts the ISPO Academy with a comprehensive lecture program.

How does the outdoor segment this year compare to last year? Will you be making any changes/ improvements? We have expanded the hall concept for the last ISPO Munich and strengthen it for 2019. With a total of four Outdoor halls (A1A4), information will be on hand for visitors to find out all they need to know about the latest trends and innovations relating to mountaineering, climbing, ice climbing, bouldering, trail running, camping, and water sports. Hall A3 will also be home to the Snow & Safety focus area, which is dedicated to one of the key developments we are currently witnessing. Indeed, safety on and off the piste and trails has come to be an important issue within the sports industry.

What are the trends/ highlights in the outdoor segment? A trend that has accompanied the outdoor industry for many years and is becoming increasingly important in the light of current developments, is sustainability. A healthy nature is important and outdoor brands

each other. Here both exhibitors and retailers can be inspired and gain new ideas for their future business success.

It’s crunch time in the UK as the Brexit deadline is very soon after the show. What do you say to UK outdoor retailers who are concerned about the future and their ability to trade with European brands?

ISPO MUNICH – WHAT’S IN IT FOR UK RETAILERS Markus Hefter, exhibition group director for ISPO Munich gave SGB Outdoor some insights into what to expect from this year’s trade fair.

are becoming more aware of their social responsibility in the manufacturing process. At ISPO Munich, the CSR Hub & Sustainability Kiosk will be back in Hall A4, offering extensive information exchange opportunities on, for example, how to make the production or the supply chain sustainable.

What themes will be strong this year in the outdoor? The core focus in 2019 will be on “Health, Physical Activity and Sport.” Recent studies such as those issued by the World Health Organisation (WHO) in September 2018 show that physical inactivity is a global problem. ISPO Munich will therefore be focusing on this topic. The spotlight in Munich will be firmly on the latest sports trends and products. The trade fair will also demonstrate how digital developments can be used to provide new incentives to encourage people to take up sports. Further, ISPO Munich is also continuing to follow and support developments in the

area of Women in the Sports Business, where key discussion topics include “women in leadership positions” and “women as a target group.” With regard to the digital transformation within the sports industry, digitalisation will be another main topic and mainly part of ISPO Digitze.

How can the show help outdoor retailers from the UK make the most out of their business? ISPO Munich offers retailers the unique opportunity to obtain in a short time, in one place, a comprehensive overview of product innovations and trends of different brands – large or small ones. In addition, it is the ideal place to meet manufacturers from all over the world and to interact with them. Products can be tested, and materials handled. In addition, ISPO Munich is the only multi-segment trade fair in the sports business that offers a decisive view beyond the box. For example, segments such as Outdoor and Health & Fitness require more and more from

I’m convinced that retailers from the UK will manage the Brexit as everyone will manage with it. The retailers need the brands and the UK market is so important that the brands also need the UK retailers. Both parties will find a way. At the moment, the final contract terms for Brexit are not fixed. What is certain, however, is that the situation in the retail sector has already changed dramatically in recent years as a result of digitization. Today’s consumer is well-informed and can purchase his desired product at any time and from any country. The retailers have to react to that. We do our best to support retailers on their way to digitalization. At ISPO Digitize in Hall C6 they find for example digital retail solutions and an extensive lecture program about digital topics.

What do you expect from the turnout and how do the exhibitor numbers compare to last year? At ISPO Munich 2019, we expect around 80,000 visitors and more than 2,800 exhibitors. With regard to exhibitors, we are at a stable level compared to the last show and are looking forward to visitors from all over the world. n Turn to pg 8 for for our extended preview of the show

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BIO™

WE’VE SET SUSTAINABILITY FORWARD We never saw recycling as the final answer. Introducing PrimaLoft® Bio™ — the first-ever 100% recycled synthetic insulation and fabric made from biodegradable* fibers. This breakthrough begins as 100% post-consumer recycled fiber and returns to nature — only biodegrading* in specific environments like landfills and oceans. Not in your closet. Another major milestone in our Relentlessly Responsible™ journey toward a more sustainable world.

*84.1% biodegradation in 423 days under ASTM D5511 conditions; 55.1% biodegradation in 409 days under ASTM D6691 conditions.

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ISPO PREVIEW

Pics: ISPO

ISPO MUNICH EMBRACES HEALTHY ACTIVITY FACTS & FIGURES Event location: Messe München Dates: February 3 to 6, 2019 Opening hours: Sunday, February 3 to Tuesday, February 5, from 9:00 a.m. to 6:00 p.m., Wednesday, February 6, from 9:00 a.m. to 5:00 p.m. Tickets & Registration: https://www.ispo.com/en/munich/tradevisitors/tickets-registration

Set across 18 halls for the first time, the main focus of ISPO Munich 2019 (February 3 to 6) will be on Health, Physical Activity and Sport. However, other topics set to feature prominently include Digitalization and Women in the Sports Business. In 2018, around 84,000 industry professionals from 120 countries attended the event with international exhibitors accounting for 68 per cent of all exhibitors and international visitors accounting for 88 per cent of all visitors. Spread across a total surface area which, for the first time, will reach 200,000 square metres, this year’s ISPO Munich

is expected to be a good place to gather information, hold meetings and network on topical subjects including the latest textile and sports equipment trends; innovative outdoor and fitness products right through to digital concepts and women in the sports business. The hall concept will include two new halls in 2019 (C5 and C6), creating more space for showcasing products, developments and ideas and visitors can look forward to discovering a broad range of new developments in the Health & Fitness, Outdoor, Snowsports, Trends, Innovation & Industry Services, Manufacturing &

Suppliers, Vision, Teamsports, and Urban segments.

Key topics from health to digitalization ISPO Munich will be focusing on “Health, Physical Activity and Sport” within the context of a range of different topics, which are currently driving the industry and are important to sports enthusiasts. The spotlight in Munich will be firmly on the latest sports trends and products. The trade fair will also demonstrate how digital developments can be used to provide new incentives to encourage people to take up sports. Thanks to its multisegment portfolio, ISPO Munich will generate new enthusiasm

for sports and offer brands and manufacturers the opportunity to showcase their products and services in a diverse setting. Sports retailers will also be provided with the necessary know-how, for example through digital retail solutions, to enable them to continue to provide customers with professional service and support in the digitalization age. ISPO Munich is also continuing to follow and support developments in the area of Women in the Sports Business, where key discussion topics include “women in leadership positions” and “women as a target group.” The latter is seen as an exciting trend for retailers

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There will be plenty on offer for visitors to this year’s ISPO

as women are becoming increasingly interested in sports. However, they have specific needs and requirements that need to be met. Industry representatives, both male and female, will be discussing these topics in the “Women’s Lounge,” establishing new contacts and demonstrating how the world of female sports professionals has developed in recent years and what the future has in store. With ISPO Digitize, a platform has been created, which addresses solutions for digitalization. Set up in Hall C6, ISPO Digitize will concentrate on digital topics ranging from wearable tech trends and digital retail solutions right

through to digital procurement management and marketing. Industry professionals in attendance will also be treated to demonstrations and examples of best practice.

18 halls of innovation The Outdoor segment, which is a key part of ISPO Munich, will be located in Halls A1 to A4. Mountaineering, water sports and other activities in the great outdoors are set to continue to be popular in 2019. ISPO Munich will also be dedicating more exhibition space to the Health & Fitness segment in Halls A5 and A6 and, as such, will be reflecting the continued boom in this area by covering topics such as

athleisure, nutrition and fitness training. Thanks to the inclusion of the two new halls (C5 and C6), ISPO Munich 2019 will be able to provide visitors with even more extensive information in a growing number of fields. The Wearables Technology Conference will provide market insights, present the latest research findings regarding IoT (Internet of Things) devices and bring business developers and sales teams up to speed. The ISPO Academy will be taking audiences on a journey into the sports business of tomorrow with an extensive program of speeches and presentations held across all four days of the trade fair. Bloggers and influencers will also be able to enjoy a separate lounge here with a great atmosphere where they can network with exhibitors and likeminded individuals. Industry professionals attending the fair will find the latest ISPO Textrends in Halls C4 and C5. The growing market is developing innovative materials and fabrics for the upcoming sports year, which will be extensively showcased in two Textrend forums. In Halls C1 to C3 all the latest developments in procurement management, production and processing of raw materials will be presented within the context of sourcing, manufacturing and supply chains. The redesigned Hall B5 will house all ski brands under one roof. This hall will be an integral part of the Snowsports segment, which will be spread across Halls B1 to B6, ensuring that plenty of room is dedicated to winter sports. The portfolios that leading international brand manufacturers will be showcasing here will cover skiing, snowboarding, snowshoeing, cross-country skiing and sledding as well as related clothing and accessories. Exhibitors and customers will also be able to hold meetings and discussions in the lounge area. Important focus areas will also include customisation and the fitting of winter sports products.

ISPO Award and ISPO Brandnew ISPO Munich is also an annual opportunity for unveiling the latest innovative developments.

Products, which have won the ISPO Award, not only indicate what the next trends are likely to be and hint at what direction the sports business is likely to take in the future but will also be on display in the relevant segment halls of the trade fair. Located in Hall B5, ISPO Brandnew will shine a spotlight on the industry’s start-ups and founders who represent the latest driving forces in the sports world. The jury for ISPO Brandnew selected the 2019 winners from more than 400 submissions. This year, the concept from ORIGINAL+ for the mass custom manufacturing of alpine skis came out as the overall winner. Trade visitors can enjoy free WiFi, use of an app to help navigate the show and a new ticket price model to benefit sports retailers where retailers, wholesalers and distributors can purchase day tickets from €19. ALTOGETHER TO MUNICH The retail program “Altogether to Munich” supports sports retailers from Austria, Italy, Poland, Scandinavia, Spain, Switzerland and the United Kingdom in their planning for ISPO Munich itself and on site. From registration and hotel bookings to arranging appointments and trade fair tours in their own language, the all-round carefree package covers everything the retailers need to get a market overview at the world’s leading trade fair for the sports business

NEW FACES AT ISPO The ISPO team is welcoming two new community managers, Franziska Zindl and Bastian Dietz. They will be in charge of the “Digitize – Retail & Industry Services” and “Snowsports & Bike” areas and are part of a new team structure that takes account of the extended ISPO network. This is in anticipation of the OutDoor by ISPO trade fair which will also be held in Munich this year. Both events will be headed up by Markus Hefter as exhibition group director, who is already in charge of ISPO Munich.

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ISPO PRODUCT PREVIEW

BRIDGEDALE HALL A2 – STAND 306

1000 MILE B3 512

000 Mile Trail Socks are a new addition to the extensive 1000 Mile sock range. This new twin pack features Merino wool blend socks, anatomically designed for comfort and support during off-road running. The padded heel extends to protect the Achilles tendon, plus there is padding for toes and the ball of foot. www.1000mile.co.uk

ridgedale has introduced bright, fresh new contemporary designs and colours into its HIKE Merino Performance category without compromising on performance. The new designs have an outdoor inspired theme with contrasting and complimentary colours and come in midweight, lightweight and ultra-light

CAMELBAK A4 500

amelBak’s Ultra Pro vest, the choice of Xavier Thévenard, super winner of the Ultra-Trail du MontBlanc (UTMB) for 2018, is now available in a women’s version. At ISPO CamelBak will introduce its women’s specific running line. The range has been designed from start to finish for women, by women, fitting neatly into one of the key themes at ISPO of women as a target group in sports. CamelBak focused on key differences in the design process to carry gear, fuel and water in various places that work better for women’s bodies than similar products designed for men. The company has considered a wider range of adjustability and customisable fit to better serve the shape spectrum found from one female athlete to the next. As an example, moving the location of where the Quick Stow soft flasks are carried delivered major benefits for women.

The Women’s Specific Run collection is tailored to women in general and customised on an individual level. The line composes of the Ultra Pro Vest, the Circuit Vest and the Octane 9 Vest. Also new from CamelBak, and on show at ISPO is its new CamelBak Glide Belt, the company’s first first XC skiing belt; the CamelBak eddy, a redesigned water bottle, and the Peak Fitness Collection which can carry anything from ice water to electrolyte beverages or hot liquids www.camelbak.com

options. Bridgedale is also highlighting its Warm Weather Hike collection – its first full nonwool collection which gives it a complete range of wool, nonwool and waterproof socks. Bridgedale’s StormSock collection also continues to develop and expand providing wet weather protection and day long comfort. It combines Bridgedale’s FusionTech with a HydroTech waterproof, breathable and windproof membrane. The new StormSock range has been designed and tested to perform to the highest standards in the wettest conditions when hiking, biking or running. www.bridgedale.com

BLACK DIAMOND A3 402

lack Diamond’s JetForce Pro backpack incorporates the next evolution in its JetForce technology. The JetForce Pro avalanche airbag system is smaller and lighter and features Bluetooth capabilities for easy updates. The pack is described as sleek, technical and the entire system is modular, giving you the ability to attach a 10-litre, 25-litre, 35-litre, or 25-litre splitboard booster pack to the JetForce Pro system. This airbag pack is versatile while adding a margin of safety in the backcountry. eu.blackdiamondequipment.com

HELLY HANSEN A1 206

eaming 1990s-inspired colours and cuts with today’s sustainable processes and technical materials, the AW19 Protect & Connect collection from Helly Hansen is a mix of puffers, water-resistant and waterproof jackets and pants, all made with eco-conscious solution-dyed yarns and recycled materials. By using solution-dyed fabrics, the creation process reduces water usage by 75% and it claims colour will never wash out or fade. All additional materials, including insulation and zippers, are 100% recycled and vegan. The global brand’s Odin

collection, which offers professional-grade clothing for mountain explorers, celebrates its 10th anniversary in 2019. To mark this, Helly Hansen returns to the collection’s roots by re-introducing kits for the backcountry ski tourer, built with brand ambassador and mountain professional feedback in mind and incorporating new fabric technologies and a powder skirt that is optimised for backpack use and comfort. Built with the wearer’s safety in mind, styles feature integrated RECCO rescue systems and strategically placed pockets for safety beacons, ensuring safety equipment fits comfortably against the body while still allowing for quick access. The construction of both men’s and women’s kits ensure optimum, sex-specific fits, while offering the same set of technical features. www.hellyhansen.com

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MERRELL A4 404

errell took on a tough task when a few of its mountain athlete ambassadors challenged it to build a shoe that was light and flexible enough to propel someone up the mountain, yet stable and protective enough to offer confidence on the charge back down.

Out of this came MQM FLEX, Merrell’s fastest light hiker. It serves as the bridge between hard core hiking boot and ultraathletic trail runner. It’s said to pack in everything you need to take on your hike—fast. The Hyperlock heel is designed to support the ligaments and tendons of

CMP B2 205

ICEBREAKER A1 312

cebreaker’s Lumista Hybrid sweater jacket is described as the go-to jacket for style and core warmth on the mountain offering both comfort and performance. The hybrid construction features zoned MerinoLOFT panels at the shoulders and front to insulate the core and provide protection from the elements. This combines with a heavygauge sweater knit for warmth and breathability. The offset shoulder seams allow for comfort and mobility and the zippered hand pockets and front zip are DWR-finished. uk.icebreaker.com/en/home

talian skiwear designer, CMP, brings its manufacturing heritage, colours and distinct style to ISPO in 2019. Despite a focus on design, CMP’s ski jackets don’t compromise on the technical. They are PFC free, water repellent, include CMP’s ClimaProtect technology and their FeelWarm Flat padding is said to guarantee protection and comfort on the slopes. This year CMP’s style includes a hint of the 70s, with a new range featuring a vintage-look jacket with geometric patterns and a cut that enhances the silhouette. www.cmp.campagnolo.it

the foot, providing a precise, “locked down” heel fit. It keeps the foot in place during multidirectional movement and scrambling. The anatomically inspired bidirectional flex grooves support the natural motion of the foot by promoting upward and downward flexibility for

ISBJÖRN OF SWEDEN A2 225

utdoor children’s clothing and accessories manufacturer, Isbjörn of Sweden, is launching a stylish new range of ski wear aimed at teenagers for Autumn Winter 2019/20. Made from highest quality, sustainable materials, the range has been designed to offer what is described as unparalleled insulated performance and durability, freedom of movement and styling that will stand out onpiste and offer Instagram-ready retro style for image conscious skiers and snowboarders. Highlights include Heli Ski Jacket, Luna Stretch Ski Pant and Parka Bordeaux (pictured). www.isbjornofsweden.com

agility and stability on uneven terrain. The sticky rubber outsole design with flex grooves and lugs match the skeletal architecture of the foot allowing for a full range of flexibility with superior traction in both wet and dry conditions. www.merrell.co.uk

KEEN A4 402

or FW19, KEEN is taking conscious construction to new heights, debuting footwear models that inspire fans to connect with the world around them while reducing their impact on it. The hand-finished Bailey boot for women and Eastin boot for men bring together several KEEN sustainable and environmentally considered technologies for the first time. Striding forward for sustainability, these premium boots are sure to resonate with judicious urbanites who seek footwear that supports their values as well as all their city bound adventures. www.keenfootwear.com

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OSPREY A3 400

uilding on the success of its Transporter series, Osprey’s fall 2019 range goes two steps further with a set of Transporter Packs and an organised, yet rugged series of Carry-On Transporter luggage. The Transporter Packs boast three opening styles, roll, flap and zip, and come equipped with a Transporter adapted backsystem and padded laptop sleeve. Transporter Carry-on has both wheeled and carried options and a host of travel ready features. The award-winning Farpoint & Fairview series has new

two additions that meet the demands of the modern traveler – the Farpoint & Fairview Trek and Farpoint & Fairview Wheeled. The Trek series comes equipped with a ventilated backsystem and trek-ready features, combining elements from both the travel and backpacking category. The Wheeled series retains the backpack style carry while introducing a lightweight, yet durable wheeled chassis suitable for airport terminals and exotic cities. Osprey is also bringing its experience into everyday

POLARTEC B4 336

olartec’s new innovation – Polartec Power Air – will be showcased at ISPO, positioning the company as one of the leaders in the market when it comes to high performing, eco-friendly fabrics. Recently awarded ‘Best Innovation in Sustainable Textiles’ by Future Textiles, Power Air offers advanced thermal efficiency and sheds five to 10 times less than other premium mid-layer fabrics. According to Friends of the Earth, one washing load of clothes could be shedding up to 17 million tiny plastic fibres. These fibres can end up in the sea and be eaten by sea creatures and passed up the food chain. To minimise this fibre shedding Polartec set out to create a new fabric – Polartec Power Air. www.polartec.com

KEEN A4 402

ollowing the launch of its progressive Venture boot, KEEN has picked up the pace for FW19 with a waterproof full grain leather edition of this hasty hiker that is agile, rugged and equipped to deal with whatever the elements have in store. Premium upper material amplifies the aggressive performance of this allconditions boot, upping the game for year-round protection and enabling wearers to power through challenging inclines and steep ascents, however inclement the conditions. Look out for the Venture Leather WP boot, the all new Venture Mid Leather WP, the Venture Mid WP and the and Venture WP low. www.keenfootwear.com

urban lifestyle backpacks with an added level of technical performance and style in its Everyday category. Note the Apogee & Aphelia, Metron, Daylite Travel and Daylite Waist packs. The Kamber & Kresta range, enjoyed both on and off-piste

REIMA A2 104

utumn 2019 sees international children’s performance brand Reima celebrate its 75th birthday. The brand has a heritage that leads back to World War 2 and a focus on durability, sustainability and safety that continues today. This year Reima’s prints have been inspired by Finland’s natural world, including the Aurora Borealis, the frozen forests of the north and traditional folk art. Reima clothes are free from harmful chemicals, water and dirt repellent and allow children to experience the joy of movement outdoors in all seasons and climates the Nordic way. www.reima.com

has been updated and now features fresh colours and a new volume with a low-profile design suitable for mounting and dismounting lifts. Snowsport-ready features and organisation are suitable for carrying in-bound essentials. www.ospreyeurope.com

KEEN A4 402

EEN is introducing its most definitive outdoor lifestyle collection to date. The collection fuses elevated outdoor functionality with contemporary urban style. It encompasses a diversity of models, ranging from true utilitarian classics such as the Feldberg, all the way through to progressive urban styles such as the Innate x Sherpa Adventure Gear collaboration, a boot that looks good and does good. Designed to satisfy the most discerning of style setters, the collection offers something for every outdoor urbanite wherever they play this season. www.keenfootwear.com

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KATHMANDU A1 418

athmandu is a New Zealand brand which has been engineering outdoor gear for adventurers all over the world since 1987. Whether you’re on an epic expedition, volunteering in a remote part of the world, or exploring the best local trails, Kathmandu aims to cater for all conditions. The brand acts with people and the planet in mind

from the design phase to the end user experience. Kathmandu’s stand highlights include:

KEEN A4 402

LIFESTRAW A4 418

fter introducing its first dedicated backpacking boot for men to high acclaim, for FW 2019 KEEN is adding a women’s version to this premium line. The new Karraig WP boot for women blends the performance and comfort of KEEN’s proven hiking footwear with the brands’ most advanced technical features to date. It offers sure-footed control and protection to allow women to go further into nature and tackle even the most ambitious and demanding multi-day adventures in the back country this season. www.keenfootwear.com

1. Connect Smart Pack 2. Stockton Rain Coat/Jacket 3. RFID Travel range 4. Earthcolours range. 5. Insulation range – Epiq jacket. kathmanduoutdoor.com

he versatile LifeStraw Flex is a 2-stage filter that provides safe drinking water in any environment by removing 99.999999% of bacteria, 99.999% of parasites while also reducing lead, chemicals and microplastics. A carbon fibre capsule also works to improve taste and remove chlorine and chemical matter such as pesticides and lead. The LifeStraw Flex itself can be used in four ways: with the LifeStraw gravity bag, as a personal straw, attached to a hydration pack or with a plastic water bottle. The LifeStraw Flex and LifeStraw Flex gravity bag can be used with any fresh water source including ponds, rivers and even puddles. www.lifestraw.com

LEKI B3 300

eki is launching a hat trick of poles at ISPO. The Spitfire Vario S is an adjustable Freeride pole, featuring Leki’s Speedlock 2 system which is 30% smaller, 25% lighter and has 20% higher holding force than the original Speedlock 1. The Worldcup Slalom TBS is a neon pink, race pole featuring a high-tensile aluminium

shaft and carbide tip. Its Airfoil shape increases stability and improves aerodynamics. The Neolite Carbon is a high-quality carbon, ski pole, featuring a new ‘PAS’ grip designed by Leki. Based on the World Cup race grip its slim design optimises grip power and the soft surface is said to guarantee maximum comfort. ww.leki.com

OBOZ FOOTWEAR A2 306

boz, one of the UK’s fastest growing outdoor footwear brands, has added fresh colours and features to its Bridger and Sawtooth models. It is introducing new stylish and high-performance women’s insulated models and a men’s high-rise Bridger model into its winter 19 collection. The boots combine B-DRY waterproof technology, with winterized rubber outsoles for enhanced grip and Thinsulate Insulation for added warmth. Highlights include the Women’s Sapphire 8” Insulated B-Dry – a women’s specific hiking boot; the Women’s Bridger 9” Insulated B-Dry

which keeps feet dry and warm with a Lofty 400g 3M Thinsulate and winteroptimised rubber; and the Women’s Juniper 8” Insulated B-Dry said to keep feet warm and dry in blizzards or rain. The Men’s Bridger 8” Insulated B-Dry (The official Hiking Boot of the National Ski Patrol) keeps the Bridger’s precision fit and incorporates 200-gram Thinsulate insulation, a wool-topped O Fit Insole Thermal, and a cold weather specific outsole featuring winterized rubber. Oboz will introducing the O Fit Insoles Thermal into its insole range. obozfootwear.com

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PRIMALOFT A2 304

rimaLoft, the specialist in advanced material technology, will be focusing on its 100% recycled and biodegradable PrimaLoft Bio Insulation and PrimaLoft Bio Performance Fabric at ISPO this year. Developed over the last four years, PrimaLoft’s team of scientists and engineers, recently made a major breakthrough in sustainable textiles and developed a biodegradable insulation and fabric, without affecting performance characteristics.

PrimaLoft Bio fibres break down when exposed to landfill or ocean environments, as PrimaLoft has enhanced the fibres to be more attractive to the naturally-occurring microbes. The microbes eat away at the fibres at a faster rate, returning the insulation and fabric back to nature. PrimaLoft Bio fibres will only biodegrade when exposed to microbes in landfills or ocean water, thus, the insulation remains highly durable throughout its usable life cycle in a garment. www.PrimaLoft.com

SCHOFELL SKI A1 302

chofell’s women’s Keystone 3 Ski Jacket is where functionality meets looks. The Keystone 3 is described as a hard-wearing, breathable, high-end ski jacket made of nylon, offering maximum freedom of movement thanks to 4-way stretch laminate, lining and PrimaLoft Gold Active padding. Bonded seams, a detachable, adjustable hood with detachable

fake fur trim and an integrated, stretch snow guard ensure you stay dry and warm. The inside safety pocket with zip for storing valuables makes the women’s jacket a suitable companion in winter. It comes in three new colours for the season – mint green, navy blue and red. www.schoeffel.de/en

SHERPA A1 414

STORM CARE SOLUTIONS (STORM) B6 500

herpa’s Annapurna Hooded Jacket features recycled featherless insulation as a replacement for natural down. The loose-fill insulation has been designed by scientists so that it mimics down when dry but is warmer than down when wet for enhanced performance over a wide range of conditions. The jacket is highly compressible and comes with a separate stuff sack for

packing and a media port for accessibility. It features Nepal inspired trims with a lotus print lining and is available in five colours. Shell Fabric: 100% recycled polyester with DWR (durable water-repellent) finish Insulation: 3M Thinsulate 75% Recycled Featherless Insulation Lining: 100% nylon plain weave SW2142 sherpaadventuregear.co.uk

torm’s new FC free, waterbased trigger application Tent Proofer incorporates UV protection. The easy-to-use direct application proofer is suitable for reproofing smaller tents and adding resistance to UV degradation. Also on show will be Storm’s new Ultimate Care kits, in both regular and aluminium bottling. These make in-store selection easy, giving all you need in one unit. The kits are available in a range of care options for apparel and gear. www.stormcare.co.uk

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TENTREE A1 412

entree’s Mobius Backpack is described as an eco-progressive backpack. The multifunctional pack is offered with a lifetime guarantee and is made from nearly 100 per cent ‘upcycled’ materials. It is the first backpack to feature Bloom foam – a plantbased performance-driven foam formulated with algae. The bag is designed and lined with Repreve, a fabric made from 100 per cent recycled plastic water bottles – with each bag representing 31 plastic bottles that would have otherwise cluttered the landfill. The trims that complete the bag are all recycled by reusing

the plastic waste created at the factory level during regular production. Designed with people in mind, The Mobius offers multiple features to make it suitable for any occasion including roll top closure, protective laptop sleeve, bottle holder, compartment sleeves and padded back and shoulder straps for comfort. tentree is an environmentally progressive lifestyle apparel company, focused on their motto ‘protect your world’. For every item purchased, tentree plants 10 trees in countries across the globe. www.tentree.com

TREKMATES A2 306

uilding on the success of the last two seasons, Trekmates has added new pieces to its glove and gaiter ranges to cover every adventure, while revolutionising its headwear range with new styles to tackle the winter conditions, as well as a new range of knitted hats. It has introduced Gore-Tex Infinium across the range; making it versatile and functional with emphasis on all day comfort and peak waterproof performance. In winter 2019, Trekmates is also introducing a number of new comfort styles including the Kurber softshell beanie and Higgor mountain cap, and the

Syde Mitt – a fingerless glove with a fold over windproof mitten section. The Syde also introduces a brands trail and country range aimed at outdoor workers and low level country walking. With a dark olive colour palette, durable muted fabrics and comfortable weatherproofing, this collection includes gloves (the Winstone and Elkstone), hats (the Tunley and Cowley) and gaiters (the Argyll), to cover you from head to toe. High-quality accessories are being reintroduced for juniors, ensuring that every adventurer has the right gear, regardless of age. www.trekmates.co.uk

ULTIMATE PERFORMANCE B3 512

he Ultimate Performance range of sports accessories is growing with its inaugural hydration vest collection. The three vests offer varying main storage sizes, but all feature two 500ml flexi

flasks, quick access pockets plus safe store pockets with single finger zips. For climbing retailers, new chalk and chalk bags are being introduced. www.ultimate-performance. co.uk

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ADVERTORIAL

INVISTA’S CORDURA®

Award-winning CORDURA® fabrics meet 2020-2021 global textile trends…

NVISTA’s CORDURA® brand has been recognised by ISPO TEXTRENDS 2019 for the fifth year running for outstanding innovation, with fabrics awarded by a jury of international industry experts based on the opportunities they present for designers and product managers. Comprised of a wide portfolio of forwardlooking technologies, this year’s winners aligned with three of the key textile trends identified by the ISPO TEXTRENDS team as shaping the global market for Fall/ Winter 2020-2021.

ISPO TEXTREND ‘GRAVITAS’ – the desire to get far more out of outdoor gear ‘Gravitas’ spotlights durable lightweight fabrics that deliver the high-tenacity appeal, enhancement and protection

of their heavier predecessors, but with new dynamics. CORDURA® 4EVER™ knit fabric from Yoonia was awarded ‘Best Product’ in the Second Layer category. Made with 100 per cent synthetic yarns, this soft – yet strong, technical mid-layer fabric delivers long-lasting durable performance and power for technical hoodies for running, climbing, hiking and other active outdoor applications. According to ISPO TEXTRENDS, “fabrics such as these are in harmony with the megatrends that provide a good vision of where the future of textiles will take us.”

ISPO TEXTREND ‘ALTRUISTIC’ – remastering tradition for today ‘Altruistic’ honors traditional processes and ingredients that have been reimagined in new

ways to create cleaner, more efficient products and more sustainable concepts. CORDURA® 4EVER™ NYCO knit fabric from Yoonia was selected as a ‘Top 10’ product in the Second Layer category. This fabric provides a traditional, natural look with enhanced abrasion resistance, and is made from an intimate blend of INVISTA T420 nylon 6,6 with cotton. In meeting the award criteria, CORDURA® 4EVER™ NYCO knit fabric demonstrates how natural and synthetic fibers continue their hybridised journey, bringing together the best of both worlds to create harmonious results.

ISPO TEXTREND ‘DISRUPTION’ – blazing new trails ‘Disruption’ nods to fundamental forms of the past, enhanced with a rebellious

streak and avant-garde twist. CORDURA® TrueLock™ fabric in the new Wolf Gray shade won in the Soft Equipment category – a durable, sustainable option for bags, packs and accessories. The process of color encapsulation used in CORDURA® TrueLock™ fiber offers several environmental benefits such as reduced water and energy consumption*, and reduced dye and chemical usage in textile processing. With color-fastness locked in at the fibre level, excellent shade consistency, long-lasting vibrancy and UV strength stability are also made possible. CORDURA® Naturalle™ fabrics from HuaMao and U-Long were ‘Top 10’ winners in the Street Sports and Second Layer categories. CORDURA® Naturalle™ fabrics are outer layer fabrics designed for

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active endurance sports apparel worn in the urban jungle or on the mountain slopes. Weighing in at less than 200 gsm, these lightweight, durable fabrics offer a high strength-to-weight ratio and enhanced resistance to tensile tear and abrasions. CORDURA® AFT fabrics from Tiong Liong Corporation were Soft Equipment category ‘Top 10’ winners. Designed for the footwear of the future, these fabric technologies offer lightweight, breathable knit/3D mesh fabric constructions that combine tactile and optical appeal with enhanced durability and long-lasting performance. “We are honored to be recognised at ISPO TEXTRENDS for our latest fabric technologies,” said Cindy McNaull, global CORDURA® business development director. “We work to develop fabrics that are not only creative from a technical standpoint, but that elicit an emotional connection between the end-user and final product. By building durable bonds with our supply chain partners and collectively listening to the voices of our customers, we remain dedicated to developing innovative, on-trend, durable fabric solutions including the exciting array of CORDURA® fabrics recognised in this year’s ISPO TEXTRENDS awards which are helping to pave the way for a new generation of consumer products in 20202021.” To learn more about the ISPO TEXTRENDS awardwinning CORDURA® fabrics, end-use products and marketing tools, please visit www.CORDURA.com. To see the fabrics in person and explore what makes them winners, visit CORDURA® brand at ISPO Munich from February 3-9, 2019 at Hall C5, booth #312 and Outdoor Retailer Snow Show from January 30-February 1, 2019 at booth #54014-UL. n *2013 LCA study based on the average comparison of conventional level acid Piece Dyeing to SDN at 3 independent/3rd party dyeing and finishing mills.

ABOUT CORDURA® BRAND INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibres businesses. To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

ABOUT INVISTA With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibres. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, or our Facebook and Twitter pages.

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16/01/2019 10:33

HOKA ONE ONE INTERVIEW

SOLE MATES

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OKA ONE ONE is a French shoe brand which became known for its oversized, extra cushioned, outsoles which at the time of the company’s founding in 2009 was a departure from the trend for minimalist shoes. In a Q&A with SGB Outdoor editor Heather Ramsden, the company’s president Wendy Yang reveals more about the brand, its roots and how its unconventional approach has been embraced by sportsmen, outdoor enthusiasts and a host of celebrities

What does the name HOKA ONE ONE mean? “This is a Maori phrase that, roughly translated to English, means “to fly over the Earth.” This inspired our early product and continues to inform our brand philosophy, which is to empower a world of athletes to feel like they can fly.

something the shoes were providing for them.

Can you explain how skiing, cycling and surfing can influence the design of a running shoe?

The first HOKA prototypes were designed to make running downhill easier. In that process, bits of design from sports including skiing and mountain biking, utilising a wider base and maximal ground contact, informed the design of the shoes. The first HOKAs might not have reinvented the wheel exactly, but they certainly bucked tradition when it came to how we think about running footwear design.

What is different about the HOKA ONE ONE shoe compared with others?

What does the shoe do for runners that made it so popular so quickly?

The HOKA difference comes from the unique geometry and trio of technologies that are a part of every shoe we make: increased midsole volume, an active foot frame, and Meta-Rocker technology. Additionally, many of our models employ two other pieces of technology unique to HOKA: our J-Frame™, which provides dynamic stability for overpronators without being too prescriptive; and ProFLY™, which involves a dual-density midsole for a softer, more protected heel landing zone and a more responsive, rigid forefoot for a quicker, more propulsive toe-off. Our product team, led by Gretchen Weimer, continues to design groundbreaking, out-of-the-box concepts for our shoes and the technologies that separate them from the competition.

Many runners and other people quickly found they enjoyed the unique ride HOKA product provided, due to a combination of increased midsole volume, an active foot frame that is designed to provide inherent stability; and Meta-Rocker technology, which is designed to promote a more efficient stride and toeoff. Ultrarunners in particular were early adopters, as were triathletes; but runners, walkers, and fitness and outdoors enthusiasts of all types soon found they enjoyed

Our footwear can work for everything from standing or walking short distances, to running 100 mile – or further – in the mountains. Increasingly, our footwear works for fitness activities in addition to running, and our upcoming outdoor line is designed for everything up to extended hiking and backpacking, as well as technical scrambling. If you have some distance to cover, there is a HOKA product designed to help you do it.

Why was the design initially ridiculed by the running world?

HOKA ONE ONE’s earliest models certainly looked unconventional compared to other footwear at the time. Their most noticeable feature was an increased midsole volume – lots of cushion – and they came out at the height of popularity for the minimalist movement, which made the contrast even starker. But initial incredulity wore off quickly when people put the shoes on and experienced how they felt and performed.

Can you describe the range?

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Who are HOKA’s ambassadors? In addition to our team of world-class athletes – which includes USA National champions Stephanie Bruce and Alipine Tuliamuk, Western States 100 course-record holder Jim Walmsley, and Olympic 1,500-metre silver medalist Leo Manzano – we have seen HOKA product on Pippa Middleton, author and actress Padma Lakshmi, dancer and actress Julianne Hough, singer Britney Spears, rapper Macklemore, and film director Steven Spielberg, among others. HOKA’s utility as a fashion brand is only just starting to be realised, and I think there is tremendous growth in our future.

What’s next for HOKA ONE ONE?

Our Sky Collection – featuring three brand-new hiking models – launches in March and will mark an exciting new chapter in which HOKA takes its mission of empowering athletes to fly and moves it to the broader outdoor space, beyond just trail running. Additionally, we see tremendous potential for growth in the lifestyle, fitness and fashion categories, and you will continue to see exciting collaborations between us and brands such as Outdoor Voices and Engineered Garments. n

HOKA ONE ONE president Wendy Yang has had an extensive career in athletics including three years as a professional tennis player. Following that, she worked across several brands (athletic and brown shoe) in the footwear industry and started with HOKA in 2015. The company was founded by Nicolas Mermoud and Jean-Luc Diard in 2009. Though founded in France, it now has its coporate headquarters in Goleta, California and operates as a subsidiary of Deckers Brands

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16/01/2019 10:40

P&P LIVE! 2019

Celebrating 30 years of inspiration in garment decoration

rintwear & Promotion LIVE! returns to Halls 17 & 18 at the NEC, Birmingham from Sunday 20 to Tuesday 22 January 2019 and will celebrate three decades at the forefront of the garment decoration industry with the biggest event in the show’s history. As an annual platform for all things printwear, the show attracts thousands of professionals - including outdoor and sportswear retailers and suppliers that want to explore and discover the latest activewear, athleisurewear, teamwear, headwear and bags available on the market. If you’re looking to refresh your offering, then P&P LIVE! is the place for you. Among the show’s exhibitors are a number of leading brands, including Just Cool by AWDis - which boasts high quality garments in a variety of styles, colours and size options, designed to suit any sport or workout.

Returning in 2019 is Regatta Professional, with a helping that is ideal for kitting out an entire team. At the show, you can browse new additions and colours to the R Activewear range including new athleisureinspired sportswear such as leggings and sports bras. A number of new garments will also be available on stand E20. Finden+Hales will be introducing its new LV381/LV382 adults’ and kids’ polo shirt and the LV571 adults’ ¼ zip midlayer, while Tombo will showcase the latest additions to its Seamless range and the fashionable TL533 ladies’ cropped sweatshirt, TL680 tech slim leg and TL507 open back vest. Personalisation is a popular and profitable avenue for outdoor and sportswear retailers and among the exhibitors at P&P LIVE! are a variety of options ideal for this venture. If you are on the lookout for easy to decorate, high performance garments in a range of technical fabrics

and fashionable styles, then the SPIRO Activewear stand is a must-visit. TriDri will also be offering garments ideal for personalisation on stand G32. Designed with style and performance in mind, the sports and fitness brand’s range features technology to keep the wearer dry and comfortable during the most intense of workouts - all tag free and available in an extensive range of colourways. You can also explore an extensive range of jackets at P&P LIVE! from leading brands including Stormtech, Regatta and Result, to name just a few. In addition to a vibrant array of activewear, the Printwear & Promotion LIVE! exhibitors will be showcasing equipment and supplies essential to the personalisation process - so you can source everything you need in one place. The range of garments, equipment and supplies

available on the lively exhibition floor is complemented by a number of exciting feature areas. Experts will be imparting invaluable knowledge across two seminar theatres - The Decoration Advice Suite and The Knowledge Centre - and tips and advice will also be available in the Screen Print Workshop and on the Bag & Headwear Decoration Advice Stand. Visitors also have the opportunity to see garments in action in daily Fashion Shows and on the new adrenaline-filled Skate Ramp. n

Join thousands of other professionals at Printwear & Promotion LIVE!’s 30th anniversary show. Skip the queues on the day and get straight into the action by registering for free, fast-track entry - head to the website below to claim your badge today. printwearandpromotionlive.co.uk

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HIKE 43.1200° N, 85.5600° W

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MQM Flex GTX 15/01/2019 13:34

We took on the improbable when a few of our mountain athlete ambassadors came to us with a challenge: build a shoe that has never been built before. One that was light and flexible enough to propel someone up the mountain, yet stable and protective enough to give someone confidence on the charge back down. See, these athletes don’t have a specific sport. They simply feel called to “Moving Quickly in the Mountains”.

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BRANDING GUIDE

BRAND & DELIVER How to make the most of the tech in your products.

ech specialist branding agency Brand & Deliver discusses how the most successful companies emphasise the technical aspects their brands to stand out from the crowd. Here’s a nice problem to have: you’ve got a piece of technology that’s going to revolutionise your industry. But how do you market it? Do

you detail the hundreds – or thousands – or hours that went into its design or the intricate details that elevate it from the competition? The answer is no, probably not. Not if you want your consumers to really resonate with your brand. That’s not to say there isn’t room for this level of detail for consumers and enthusiasts that really want to dig deeper

– but it needs to all sit behind something more immediate. The trick is to take your really, really clever tech and making it relevant and easy to digest. Product features are designed to meet a need and creating a brand which connects this technology to the emotive benefit for the user is crucial. Easier said than done, right? Well, there are countless

examples of companies that really nail this. Shoe juggernaut, Nike, dealt with a new tech it didn’t quite know what to do with way back in 1978 when it introduced its air cushioning technology in the Nike Tailwind. The idea was that air pockets would provide improved cushioning for runners and wouldn’t wear out over time like foam. But Nike

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hid this tech inside the shoe; consumers had to just trust it was there. The shoe was popular in the running world, but it wasn’t until nearly 20 years later – in 1987 – when Nike performed its masterstroke. By showing the air cushioning tech in the Air Max 1, consumers immediately grasped the sensory perception of walking on air. Same technological

underpinning, communicated in a way that revolutionised trainers. But there’s a balancing act between showing off your tech, as Nike did so masterfully, and not overwhelming the consumer. Take Gore-Tex, the wonderfabric that’s been a mainstay of outdoor clothing for decades. The material is made from layers of expanded polytetrafluoroethylene

and nylon to create a fabric that’s both hydrophilic and hydrophobic. Polytetra… what? Hydro… who? Gore-Tex understands that while its material is a genuine marvel of design and engineering, these details are more likely to bamboozle than sell to the masses. Instead the brand bills itself simply as “Waterproof, Windproof & Breathable Clothing”. The

tech is still at the front, but ultimately, it’s the end result that’s important. If your new tech is designed to meet an existing need then focus your branding on how it does just that. GoPro recently did this extremely well with its Hero 7 camera’s stabilisation technology. Rather than wasting time communicating correction algorithms it instead proclaimed “Shaky Video is

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Dead”, and showed intense footage playing back without a shudder in sight. It took that disappointment everyone’s felt of capturing amateur video that underwhelms and shows how its tech directly combats that. But what happens if your tech benefits people in a way that doesn’t immediately link to a strong emotional hook? This is something the tech industry has to deal with a lot – and as a result it spends a huge amount of time making complex technology approachable for audiences. We recently had this exact challenge with a tech client of ours looking to launch a new computer processor (CPU). In computing ‘threads’ are a way for programs to do multiple

tasks simultaneously. More threads equal more tasks. The product we were marketing had the most threads in a CPU ever made, opening up more options for the user to run demanding programs simultaneously. Its hardly the sort of stuff that makes you sit up in your seat now, is it? We needed a better way to communicate this tech to our audience. The obvious thought is to focus on speed, but it isn’t quite the case that it simply makes your computer faster (although that’s certainly part of it). So, that ruled out us going down a pure speed route. The second thought is to promote the flexibility it gives you. But people already multi-

task with their computers and there was a danger people wouldn’t really understand how it was different. Instead we related the tech to a guitar. (Bear with us…!) The CPU ‘Threads’ became the strings on a guitar, with a single one not being enough on its own to make particularly interesting music. Although not everyone plays guitar, they understand the implication of a single-stringed guitar being lacklustre. The metaphor of the guitar allowed us to explain complicated computer engineering in a way that makes sense, while not-sosubtly suggesting that other CPU products just weren’t on the same level. These same principles

apply across almost every industry. The automotive industry is in the middle of a huge shift towards tech. When BMW launched its i8 and i3 electric vehicles it used the opportunity to shift its entire brand from a traditional car company to one that’s focused around revolutionary tech. Citroen has done a similar thing with its DS 5 range. Tech is a huge asset to include in a brand and successful companies rely heavily on their tech in their marketing. However, rather than lists of specs and stats that show more how brilliant their engineers are its far more important to make tech palatable and always focus on the problem that it solves. n

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LAUNCH PAD

GIANT LEAP IN HIKING BOOTS

he world’s first hiking boots to utilise graphene – the strongest material on the planet – have been unveiled by British brand inov-8. Building on the international success of their pioneering use of graphene in trail running and fitness shoes last summer, the brand is now bringing the technology to a market hungry for innovation. Just one atom thick and 200 times stronger than steel, graphene has been infused into the rubber of inov-8’s new Roclite hiking boots, with the outsoles scientifically proven to be 50% stronger, 50% more

elastic and 50% harder wearing. Collaborating with graphene experts at The University of Manchester, inov-8 is the first brand in the world to use the Nobel Prize winning material in sports shoes and now hiking footwear. Michael Price, inov-8 product and marketing director, said: “Working with the National Graphene Institute at The University of Manchester, we’ve been able to develop rubber outsoles that deliver the world’s toughest grip. “The hiking and outdoor footwear market has been stagnant for many years and

crying out for innovation. We’ve brought a fresh approach and new ideas, launching lightweight, fast-feel products with graphene that will allow hikers, fast-packers and outdoor adventurers to get more miles out of their boots and grip to all terrains, no matter how gnarly.” There are two Roclite boots with graphene-enhanced rubber grip (G-GRIP) – the Roclite 335 and the Roclite 345 Gtx. The former offers increased warmth on cold days with PrimaLoft insulation in the upper of the shoe, while the latter has waterproof GORETEX protection for hiking

adventures in wet conditions. The Roclite 335 weighs just 335g and the Roclite 345 GTX weighs just 345g. Both are available to buy now. Commenting on the continued collaboration with The University of Manchester, inov-8 CEO Ian Bailey said: “Mark my words, graphene is the future, and we’re not stopping at just rubber outsoles. This is a four-year innovation project which will see us incorporate graphene into 50% of our range and give us the potential to halve the weight of shoes without compromising on performance or durability.”

ALL-WEATHER LIGHT CAMPING SOLUTIONS

obens Goldcrest tents in the Robens Lite range have been joined by the Verdin to add the option of extra living space to the quick, easy-topitch technical tents that meet the challenges of a wide range of outdoor activities where weight and pack size are critical. While space and features are pared to the minimum comfort and safety requirements needed for fast action adventures, the Verdin’s extended porch provides versatile space for when the weather turns.

The two-person 1.82kg Verdin is made from Robens HydroTex AWT-LT 20D 400T ripstop polyester fabric that has been siliconised on both sides to ensure an uncompromised 2,000mm hydrostatic head and all-weather tension. Polyester is chosen over nylon for its hydrophobic properties that prevent the fibres absorbing water. This means a Robens Lite tent stays taut and stable in wet conditions, eliminating flapping and sagging that damages the tent and compromises a fabric’s

waterproof properties. The 9kg+ (ISO:13937-5) tear strength of the Robens fabric over that normally associated with lightweight technical tents, adds to the Lite range’s longevity associated with its inherent UV-resistance. Simple, fine-tuned pitching is guaranteed by easy-to-adjust Clamcleats that stay locked no matter the weather. Three #7001 T6 aluminium alloy Yunan poles and the internal pole sleeve system aid stability while minimising wind resistance and standing water or snow.

The longer centre pole provides sitting height at the inner door and enhances the aerodynamic design. Performance is gauged using the brand’s own in-house wind and rain test facilities. The outer D-shaped side door rolls to the centre pole and the inner tent door is mirrored by a mesh panel – all roll into a side pocket for convenient storage. Features include gear rope in the inner, guyline retainers and cowlprotected vents front and back. It is supplied in a roll-top carrybag.

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LAUNCH PAD

GET THE PERFECT FIT

ackSizer 2.0 is a new app which allows users to measure and match their torso length to the correct pack from Osprey’s range using the camera on their mobile phone or tablet. Having the correct pack size is essential for optimum fit and

carry comfort and PackSizer 2.0 has been launched to allow users to size themselves easily and accurately. In just three steps PackSizer 2.0 will use a full-length photo of yourself to provide you with your pack size. There is also an

option to size yourself manually if you wish. Once users have received their pack size, they can browse all suitable Osprey packs, filter packs by activity such as hiking, backpacking and travel, find out more about individual pack

features and finally go through to the website to purchase the pack or find their nearest retailer. PackSizer 2.0 also features a Resources centre which hosts Guides to help users choose the correct pack and learn how to prepare for adventures.

KEEP YOUR HANDS FREE AND YOUR PHONE SAFE

he PhoneHug accessory clips to a lanyard and can be worn several ways, enabling outdoor enthusiasts to keep their hands free and

phone safe. Simple and easy to use, it’s popular with outdoor lovers including festival goers, travellers, hikers, dog walkers and those who engage in winter sports and water sports. UK based ex-photographer turned entrepreneur Sam Fairbrother invented the PhoneHug. It was initially tested by sailors, snow boarders, photographers, ramblers, horse riders and festival goers, and it

is thought to help disrupt the multi-billion-pound phone theft industry. Sam says: “The PhoneHug has the edge on the market because it’s the only phone holder that has a strong and robust loop; grips tightly to the phone; can be easily fitted and removed and is compatible with the vast majority of smartphones. “Compostable cellophane is used on all lanyard products

and we aim to be using compostable packaging for all product by 2019. “Giving back is a large part of our drive. To date PhoneHug has helped a number of charities including; Help for Heroes, Future Dreams, South Manchester Rehome & Rescue, Girl Guide volunteers and local fund-raising events. We look forward to helping more communities, charities and environmental projects.”

SOMETHING TO REFLECT ON

he Hikari Reflective Collection is designed to complement PEdAL ED’s existing range of cycling jackets and leisure/adventure products and includes a jacket, hat and gloves incorporating full reflection along the fingers. Fully reflective, this cyclespecific range provides riders with the reassurance they are as visible as possible to other road users, crucial in the changing light and weather conditions typical of the fall and winter seasons. Waterproof

and with internally taped seams, the Hikari Reflective Collection is expected to keep riders dry and safer, whatever and wherever they ride. Jacopo Porreca, PEdAL ED brand manager, said: “When designing the Hikari jacket we had two objectives in mind: to make riders visible “our way”, like no other reflective jacket before and to keep them dry during their winter rides at night or during the day. “This is why we developed a new idea, inspired by city lights

at night. The all-over reflective print on both sides of the jacket, stuck to the most visible parts of the upper body, can be seen clearly by car lights. But this wasn’t enough for us. This is why we combined the new reflective technology with a totally waterproof rain jacket, taped seams and two big mesh cargo pockets. “This jacket was tested in the hardest conditions during the Transcontinental Race and the Silk Road Mountain Race and turned out to be an

essential item for any time the riders need to be seen, whether in long distance riding, commuting or training.”

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LAUNCH PAD INSIGHT

SMART MONEY’S ON WEARABLES

mart clothing able to heat up, cool down or keep you safe is no longer a futuristic concept. Wearable technology, though not new, is being revealed with evermore innovative twists and it’s taking the outdoor sector by storm. Here SGB Outdoor looks at some of the latest innovations and how they are transforming the experience of outdoor enthusiasts. The wearable technology phenomenon is growing to such an extent that it is one of the key focal points at ISPO Munich this year. A Wearable Technology Conference will be one of the show highlights providing market insights and presenting the latest research to keep business developers and sales teams up to speed. Recently some brands have been taking wearable technology to new heights

particularly when it comes to staying warm and dry – the inevitable dilemma faced by all those who love to spend time enjoying outdoor pursuits.

BREATHABILITY

Breathability in outdoor clothing is an issue most good brands strive to address in some way. This is not surprising particularly when you consider that an average person sweats between 0.32 to 1.4 litres per hour during exercise – the equivalent of four cans of softdrink per hour. What’s more, based on research by Swiss ski brand KJUS, an alpine skier sweats out 0.6 litres per hour which equates to 3.6 litres over a sixhour ski day. KJUS has just launched a ski jacket that eliminates sweat at the touch of a button and makers describes it as

one of the most significant innovations in breathability since waterproof/ breathable membranes came onto the scene 40 years ago. KJUS’ 7SHERE Hydro_Bot ski jacket integrates Hydro_Bot technology which actively pumps out sweat from inside the jacket through a process called electro-osmosis, thereby keeping skiers dry, warm and performing at their best. The process stops sweat becoming trapped inside the skier’s clothing and the inevitable chill that would result from having saturated inner garments. This allows skiers to spend less time and energy on thermoregulation and more time enjoying their ski performance. KJUS head of innovation Ken Kurtsweg says: “The 7SHERE Hydro_Bot is a game-changing wearable-tech jacket that represents a giant leap forward in our mission to ensure skiers are kept dry, warm and comfortable from the first run of the day to the last.”

WARMTH

While breathability is one of the critical issues for winter sports lovers, the basic desire to stay warm is another, and is most often addressed by adding layers or wearing bulkier outdoor clothing. But this is changing thanks to the latest innovations which allow users to warm up without having to bulk up. One of these is being offered by British-based Blaze Wear, a specialist in the design and manufacture of heated clothing technology. Blaze Wear jackets, gilets and accessories contain heating elements which are powered by a rechargeable and portable USB power bank with three adjustable heat temperature settings to make it quick and easy to use. The technology works by allowing the wearer to increase their warmth in seconds when the temperature drops by turning on the in-built adjustable heating. Blaze Wear integrates heating elements into the inner layers of its garments. These flex and bend as users do so that they don’t restrict movement. Powered by a portable

rechargeable USB power bank or rechargeable battery, the wearer is able to adjust the levels of heat required using a temperature control button with an LED indicator. The collection is designed to provide warmth and protection for everyday outdoor activities such as walking the dog, doing the school run or enjoying spectator sports such as football and rugby. The products are reportedly popular with participants of outdoor sports such as equine, angling, Moto; walkers, hikers and campers and snow sports. In addition to this, the modern outdoor enthusiast who never leaves home without their mobile phone, can charge their mobile device on the go, thanks to a USB power bank in the jackets and

massively in popularity. In fact, close to seven million adults are doing at least two 30-minute running sessions every 28 days, while cycling is now the nation’s third favourite sport with more than 3.5 million adults cycling at least monthly. One company that is taking this seriously is UK firm Aura which launched its LED gear about a year ago allowing athletes to carrying on exercising safely even when it’s dark outside. The range effectively bridges the gap between fitness and safety. Aura’s products employ the latest ultra-high visibility LED technology with batteries able to run for up to 60 hours and some models featuring USB rechargeable batteries. The makers of Aura believe that LED exercise gear should

gilets. The brand also includes a Heat Therapy range to help outdoor enthusiasts with niggling injuries. Designed to provide a new realm of recovery for an athlete, the range delivers deep therapeutic warmth generated by back, shoulder, wrist and knee wraps which can help ease discomfort arising from injuries.

‘make you be noticed’, not ‘make you notice’. It does this through its light weight design allowing athletes to enjoy increased visibility without the gear impacting on your comfort while you are on the move. The rechargeable LED Phone Belt and LED Reflective Vest include pockets for the likes of phones and keys, and the LED Phone Armband also securely stores a smartphone, leaving it easily accessible. It’s clear the wearable technology field offers plenty of ‘Smart’ ideas to pique the interest of those who love spending time outdoors and clearly want to stay warm, dry and comfortable. It’s also useful for retailers to know that Britain has its own fair share of innovators developing clever solutions in our own backyard.

SAFETY

With fewer daytime hours, the winter months also present a safety predicament for millions of people who enjoy outdoor pursuits, whether it’s walking the dog, running or cycling. As the nation strives to embrace healthier habits, these everyday activities are growing

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LAUNCH PAD INSIGHT

HELLY HANSEN CELEBRATES

orway-based Helly Hansen has made professional-grade gear to help people stay and feel alive since 1877. Despite its historic position in the performance apparel market, innovation is still the key driver behind the brand that continues to rack up design awards and explore the capabilities of comfort while working with the top professional sailors, ski patrollers and search and rescue operators in the world’s most challenging conditions. With innovation and heritage at the roots of all design, Helly Hansen takes inspiration from its iconic years in the sailing, ski and urban industries and matches it with its growing list of proprietary technologies. The recently released LIFALOFT™ Insulation by PrimaLoft® delivers a lighter and less bulky synthetic

insulation option for those who still value warmth and is making its way into the watersports and ski jacket styles for 2019. The new HP Racing Midlayer, featuring LIFALOFT™ insulation, received one of the highest honours in product design, the German Design Award 2019. For inshore sailors, this jacket in the Spring/Summer collection is an all-purpose marine-designed jacket that delivers an ideal amount of warmth. For Autumn/Winter 2019, the new LIFALOFT™ Hooded Stretch Insulator Jacket combines a soft, stretchy lining with a lightweight main fabric, filled with a stretch LIFALOFT™ insulation, to create a balance between usability, comfort and breathability for high intensity activities, such as ski touring. Helly Hansen extends its commitment to creating professional grade gear for

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ski enthusiasts by upgrading its ski jacket collection with LIFALOFT™ insulation in new jacket designs. The two best-selling resort ski jackets, the Alpha LIFALOFT™ Jacket for men and W Motionista LIFALOFT™ Jacket, have been redesigned with the insulation and two all-new jackets, the W Whitewall LIFALOFT™ Jacket for women and Straightline LIFALOFT™ Jacket for men, are introduced to the Ullr collection, comprised of Helly Hansen’s freeride ski styles. Helly Hansen collaborated with Team MAPFRE in the Volvo Ocean Race to perfect its new Ægir ocean racing collection. The new Ægir Ocean Smock proved its worth by keeping the professional sailors dry and warm in treacherous conditions while crossing the Southern Ocean. For Cruisers, Helly Hansen improves its Skagen Offshore Jacket and Bib with Helly Tech® waterproofbreathable fabrications and sailing-specific features for comfort and mobility during long days and weeks on the ocean. Helly Hansen has made its

high-performance LIFA® Active Light materials even better for the Spring/Summer season with the addition of S.Café® coffee grounds technology to boost sun protection to UPF 50 in styles like the HH LIFA Active Light Short Sleeve Polo for men and the women’s HH LIFA Active Light Short Sleeve Shirt. The brand takes base layers to a higher level for Autumn/Winter by introducing its collection of H1 Pro Lifa® base layers, which use body mapping and a variety of Lifa® fabrics to enhance performance in a base layer. To optimise consumer benefits, Helly Hansen took knowledge from professional skiers, as well as research from Dr. Danny Longman of Cambridge University to determine which areas of the male and female body cool down the most or heat up the fastest during physical activities. “Working with Helly Hansen’s team of developers has allowed me to influence the creation of tangible products that are backed by years of scientific research,” Longman said. “It’s also been a learning experience

and led to multiple discoveries by putting theories to test and action through Helly Hansen’s ambassadors and professional athletes.” The Ski, Mountain, Base Layer and Urban collections for in 2019 explore the styles and colours of past decades and match them with the latest technologies in the. For the warmer months, Helly Hansen revives a classic pull-over in the new Moss Anorak. The jacket pays homage to the company’s roots in Moss, Norway, where sea captain Helly Juell Hansen created the first supple waterproof fabrics for his crew in 1877, and the women’s Jeløy Jacket is reminiscent of Helly Hansen’s first women’s fashion styles in the 1900s. To honour the 10th anniversary of the mountainfocused Odin Collection, Helly Hansen upgrades the pieces that started the collection in the Autumn/Winter collection for backcountry ski touring enthusiasts with microporous materials and long-lasting durability. All new pieces in the Odin Mountain collection are the result of intensive testing and development, using mountain professionals and some of the world’s top skiers to create products that offer exactly what’s needed, nothing superfluous, and lasting performance. Today’s outdoor enthusiasts want to stay connected rather than get away from it all. Outdoor recreation is seen as a social opportunity rather than an escape from civilisation. Helly Hansen embraces this in its Spring/Summer collection with an all-new Fjord til Fjell lifestyle collection. The multipurpose, light weight technical gear included in this collection gives modern consumers what they want, with styles, fits and fabrics that can take you from enjoying a coffee in town to an adventure in the wild outdoors. Consumer-driven designs and details continue to push Helly Hansen toward unique applications of environmentally-conscious practices in Autumn/ Winter 2019, combining 1990s-influcenced colours and styles in the Urban collection with to biodegradable and recyclable materials. Helly

Hansen celebrates both a reclaiming of its standout styles throughout the years and a commitment to pushing the boundaries of technology, while doing what’s possible to protect the environment in the process. “We’re offering something visually on-trend for our younger consumers, while staying true to our commitment to creating functional, and technical clothing in a way that is more environmentally conscious and friendly,” said Kristoffer Ulriksen, category managing director for Urban at Helly Hansen. “Continuously working to find the best ways to make the best products in environmentally-conscious ways is a testament to our Norwegian heritage to protect nature and the outdoor places we love to enjoy.” The Protect & Connect and Arctic Patrol collections exemplify Ulriksen’s words. The latter uses thread and trims from natural, biodegradable materials and buckles made from recycled Lifa® scrap material, while the former features styles made with solution-dyed materials to reduce water consumption by 75%, recycled synthetic insulation to ensure each product is vegan, and a Life Pocket™ to ensure phone batteries last longer when out in cold temperatures. By using solution dyed materials, recycled insulations, biodegradable fabrics, recyclable materials and details made from recycled Lifa®, Helly Hansen is able to create products that are both environmentally friendly and unbeatably technical. n To learn more about Helly Hansen, visit: www.hellyhansen.com

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