SGB Outdoor Summer Show Special 2019 by Silverback Publishing Ltd

ALSO INSIDE: All the highlights from the premiere of Outdoor by ISPO 2019 in Munich this June/July

A RETAILERS’ GUIDE

OTS 2019 THE UK’S ONLY OUTDOOR TRADE SHOW

EVENTCITY, MANCHESTER, M17 8AS SATNAV TH 9 – 11TH JULY 2019

June/July 2019

to The Outdoor Trade Show, EventCity, Manchester...

PG24 THE GROWING THREAT OF COUNTERFEITS PG26 OUTDOOR PURSUITS AID MENTAL HEALTH In association with

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TRAIL 2650 Inspired by the Pacific Crest Trail, designed for daily adventure. Superior traction, breathable and versatile. Athletic performance meets more than 80 years of Danner toughness.

danner.com/trail2650

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Summer shows 2019 Special Issue ALSO INSIDE: All the highlights from the premiere of Outdoor by ISPO 2019 in Munich this June/July

A RETAILERS’ GUIDE

OTS 2019 THE UK’S ONLY OUTDOOR TRADE SHOW

EVENTCITY, MANCHESTER, M17 8AS SATNAV 9TH – 11TH JULY 2019

June/July 2019

to The Outdoor Trade Show, EventCity, Manchester...

PG24 THE GROWING THREAT OF COUNTERFEITS PG26 OUTDOOR PURSUITS AID MENTAL HEALTH In association with

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Editor: Heather Ramsden Tel: 07974 903726 Email: heather.ramsden@sgboutdoor.co.uk Commercial Director: Simon Millet Tel: +44 (0)7966063261 (UK) Tel: +61 (0) 478646198 (OZ) Email: simon@sgboutdoor.co.uk

First Words

Publishing: Silverback Publishing Ltd Publisher: Tom Saunders Managing Director: Andrew Crispin

Heather Ramsden

he summer shows have been enjoying a bit of a facelift with The Outdoor Trade Show (OTS) taking place for the second time in its new venue (July 9-11) and The Outdoor Show (June 30 – July 3) opening its doors in Munich this year. For the first time, the summer’s main European outdoor show is to be relocated to Munich following a decision by the European Outdoor Group (EOG). Already 950 exhibitors have signed up for Outdoor by ISPO and they will be displaying products for outdoor pursuits ranging from bouldering and speed hiking all the way to mountain biking, trail running and water sports. Meanwhile the decision to move OTS to Manchester last year has already proved a success. Both exhibitors and visitor registrations are up and organisers attribute this directly to the show moving to a central location. As usual OTS will offer retailers the opportunity to see hundreds of outdoor products for both sports and recreation all under one roof, while at the same time offering ample networking opportunities. In this issue, organisers reveal all that’s in store at both the main summer shows, while there’s also a snapshot of some of the product highlights.

Design: Keith Wood / @hypecreative Whilst every care is taken in the preparation of SGB Outdoor, the editor or publisher do not accept any liability for inaccuracies. Opinions expressed are not necessarily those of the editor. Publication of advertisements and information does not imply recommendation. Publication of submitted items will be at the discretion of the editor. No part of this magazine may be reproduced without the permission of the directors of the company

Contents 6 8 14 24 27

OTS preview OTS product showcase Introducing Danner Counterfeits and the harm to outdoor brands Mental health and the outdoors

30 34 36 39 41

Helly Hansen insight OutDoor by ISPO preview OutDoor by ISPO product showcase Outdoor Retailer Australia preview Yorkshire’s cycling coup

Welcome

here is no sign of stagnation or downturn in the outdoor market. Quite the contrary: the market is experiencing exceptional growth, according to the European Outdoor Group (EOG). The total value of the outdoor market in Europe is put at €5.86 billion. That is up 7.2 percent on the previous year and the largest increase year on year since 2010.

This trend is reflected in the increase of the number of exhibitors and visitors expected at the two European shows this summer. In this issue we feature a number of brands who for the first time are exhibiting at the UK show. In addition we talk about how being outdoors can be beneficial to mental health and how outdoor brands are partnering charities in this space. Have a lovely summer and look forward to seeing you at the show.

Simon Millet, Commercial Director

OTS INSIGHT

OTS 2019 This year will be the second outing for the Outdoor Trade Show 2019 in its new venue EventCity in Manchester. With that in mind, SGB Outdoor asked organiser Marta Williams how well the new format is working and why, now more than ever, this is a must-attend event for the UK retailers retailers and makes it an effective use of time and budgets where buyers can see a variety of suppliers all at the same time without having to take lots of time away from their businesses for numerous showroom visits.

The show moved to EventCity in Manchester last year. What were your expectations of the new venue and were you able to meet these? What is the main aim of OTS and what does it hope to achieve? To provide a business and networking forum for the outdoor industry and deliver a quality trade show where brands want to exhibit and retail buyers want to visit. OTS has managed to unite the whole industry. It is now entering its 14th year and is the UK’s only outdoor industry trade show which brings manufacturers, distributors and other outdoor focused suppliers and service providers together under

one roof. The show enables everyone involved in the outdoor industry to see new ranges and the latest product innovations, network and foster new relationships with potential new customers in a relaxed and informal environment. Retail visitors will always make up the core of those who attend the show, however we are also keen to encourage visitors from across other sectors that are either directly or in-directly linked to the outdoors through products and services they use or provide. OTS is a ‘one stop shop’ for

years organising the event there. However, as we wanted to make a positive step to unite the trade and create one outdoor trade show in the UK we realised we needed to be in a central accessible venue. OTS is unrivalled in terms of its scale and product offering, making it an easy decision for buyers to visit. Its evolution is ongoing and we need to react to the changing market, deadlines and trends – that’s why we make such an effort to consult with the industry.

What will be the highlights of this event for 2019? Following the same successful format as last year, all products entered for the UK Outdoor Industry Awards will be on

The move to Manchester exceeded our expectations and seems to have been very well received by the trade. The decision to move to Manchester followed exhaustive research with retailers and exhibitors and the response reflected a common desire for the creation of ‘one unified trade show’ at a location convenient for both northern and southern based retailers. We have already seen an increase in new exhibitors and visitor registrations as a result of the change in location. Stoneleigh Park was a fantastic venue and we had several good

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What is the breakdown of exhibitor and visitor numbers in previous years and do you expect these figures to change?

display to visitors and the finalists will be announced to the trade at the show on the Wednesday evening. Visit http:// www.theoia.co.uk/oia-awards/ to submit your product entry. On the first day of the show (July 9) the halls will remain open for an extra hour to allow some ‘end of day socialising’. Exhibitors have been invited to put on some stand refreshments and there will be some background music in the hall to help create an informal and relaxed atmosphere and wind down after a busy day. The Wednesday evening will host a social event for exhibitors and visitors with a planned ‘Quiz Night’ and food and refreshments – keep checking the website for further details.

We have to be realistic about the size of the market and the consolidation that is taking place. There are fewer independent retail stores and it’s increasingly difficult for the smaller business owners to take time away from their businesses. Therefore, we cannot just expect to see yearon-year growth. However, we are keen to attract brands and visitors associated with the wider outdoors market. It’s also not just a numbers game but about delivering a quality audience of the right calibre of visitor. Last year we had 118 exhibitors and attracted 950 visitors over the three days which represented a seven per cent increase on the year before. This year with 124 exhibitors and the success of last year, we would hope to top 2018 visitor attendance.

Why should independent retailers visit the show and how can they get the best out of it?

alternative to taking time out of the office to visit brand showrooms individually. With 124 exhibitors showing thousands of products, those two or three days spent at the show will definitely save a retailer’s time and money in the long run. There are also endless networking opportunities at the show as exhibitors usually have a variety of contacts on the stand, from sales and marketing to senior personnel. I’d recommend doing some research in advance of visiting the show, check out who is exhibiting and make appointments. Some exhibitors will offer discounts on orders placed at the show, so again, it’s worth doing some research beforehand to find out what’s on offer and plan an itinerary to maximise the opportunity. OTS offers retailers from the independents and the multiples the chance to see hundreds of products for outdoor sports and recreation including climbing and mountaineering, camping and expedition equipment, running, bush craft, fishing, adventure travel, cycling, swimming and a host of other activities. There is nowhere else in the

UK where you can see so many brands and products at one time and in one place.

What is the future of trade shows in the UK and what advantages do UK based shows hold for exhibitors over the mega shows held in Europe? It is difficult to predict what the future holds for trade shows as the very nature and timing of buying and selling is constantly changing. OTS has grown steadily and stood the test of time over the last 14 years and we are very careful to listen to all aspects of the trade so that we can deliver a quality and cost-effective show which meets industry expectations. The advantages of a UK show are that buyers can easily just come for one day if necessary and save both time and expense as well as the benefit of meeting their own regional sales representative. Suppliers benefit massively from seeing their customers over a short period of time without the expense of travelling and shipping products and exhibition materials abroad. n

OTS 2019 offers an opportunity to see products from a variety of leading brands at the same time as newcomers to the market, all under one roof. It’s ultimately a cost effective and time effective way of sourcing and making comparisons and placing forward orders in one go – a much more convenient

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OTS PRODUCT PREVIEW

CRAGHOPPERS OTS: STAND 112

Craghoppers has introduced a new range of high security luggage, a technical range of travel footwear and a new antiinsect swimwear range. With seven new styles, the new lightweight luggage range is durable, functional with sustainability at the forefront. The 40l Hybrid Holdall can hold enough kit for a weekend adventure or city break. The internal organisation holds e-tech, clothing and travel essentials. Security features are added to the zips and fabric to prevent tampering, such as cut resistant fabric to the

front pocket and puncture resistant and tamper proof zips. Durability is built-in particularly at high stress areas while it is easily adaptable from rucksack to shoulder bag. Outer and linings are made from recycled materials. With six new styles for men and four for women, Craghoppers has launched a technical range of travel footwear using NosiLife technology throughout. Built into the polyester mesh uppers, NosiLife offers an extra layer of defence against biting insects. Suitable for rugged travel and expeditions are the Salado

Hi and Salado Mid boot made from a suede/mesh outer and a waterproof bootie. These are constructed using flame lamination considered more environmentally friendly than traditional methods. The Vibram outsole offers traction, stability, braking and self-cleaning for safety and comfort. An addition to these styles is the Crawlerguard insect cover. Hidden neatly away in the front of the tongue, it pulls out to stretch over the top of the boot opening to stop insects crawling in. A new range of swimwear helps safeguard consumers

from biting insects with NosiLife anti-insect technology built into the wicking fabric along with SolarShield UPF sun defence. It includes a bikini and swimsuit for women and swim shorts for men, as well as rash vests, a kaftan and sarong and key safeguarding pieces for kids. This new range also heralds Craghoppers new partnership with Galapagos Conservation Trust. For every piece of swimwear sold, Craghoppers donates a percentage to support their work to make the island plastic free. www.craghoppers.com

THE HEALTHY BACK BAG COMPANY GP BATTERIES UK OTS: STAND 76 OTS: STAND 208

New for 2019, GP Batteries introduces its Discovery range of handheld and head torches. Featuring the latest light technology and water resistant, Discovery handheld torches deliver a powerful beam using low energy. Seven models in the range offer different beam strengths from 10 to 650 lumens. GP’s Discovery head torches are said to be suitable for everyday use, at a low price. The three models in the collection are compact in size, use AA/ AAA batteries and offer a long beam, long burn time, adjustable head bands, shock resistance and water resistance. Also new is the vibrantly coloured children’s Discovery CK31 headtorch attachable to children’s backpacks to help keep them visible or to take out in darker conditions. http://uk.gpbatteries.com/

With a strong UK outdoor retailer base, this international brand will be showcasing it’s AW19 collection and range of outdoor bags at the Outdoor Trade Show. Healthy Back Bags come in a teardrop shape thought to be both good to look at and practical, contouring naturally to the body and so reducing stress on neck and shoulders. The bags are the result of a collaboration between a bag designer, doctor and chiropractor; a meeting of minds that has produced a versatile bag. They were created to combat the problems that can be caused by a one strap bag, be kind to the spine, and look good. They are designed to distribute weight asymmetrically, meaning they are comfortable for people

of all shapes and sizes and suitable for healthy, active lifestyles. The bags come in hundreds of colours and fabrics, are said to be hardwearing and can be worn any one of four ways; on either shoulder or cross body. Healthy Back Bags are packed with a variety of pockets for phones, pens, keys, documents, water bottles or cameras which deliver hidden functionality, help organise your belongings and spread weight around the bag sensibly while the signature silver lining ensures stress-free rummaging. The latest colours, patterns and fabrics mean they coordinate with seasonal trends. Find them at over 150 independent retailers or online. www.thehealthybackbag.co.uk

KEEN

OTS (WITH BRADSHAW TAYLOR) STAND 142 OUTDOOR BY ISPO A5 506 For SS20 KEEN introduces the use of sustainable fibres using recycled PET plastic bottles in the uppers of several of their new collections. By upcycling this material in its new line of sandal webbings as well as UNEEK sneaker uppers and laces, KEEN will effectively keep over one million PET bottles out of the waste stream this season.

Terradora II launches

For SS20, KEEN is unvelling the Terradora II Collection. Boasting the same blueprint of fit and support found in the original collection, the Terradora II collection is said to deliver even more comfort, performance and traction. Staying true to the versatile

OSPREY

OUTDOOR BY ISPO: B5 101 OTS: STAND 46

Osprey’s Archeon series is said to embody the principles of essentialism and environmentalism for both hiking and backpacking. The series combines recycled fabrics and a comfortable backsystem to produce a pack built for life in the outdoors. The Arcane series provides fully equipped, stylish day packs with a paired back look, designed for an active everyday lifestyle. With roots grounded in the outdoors, the series boasts recycled, durable fabrics and metal componentry. www.ospreyeurope.co.uk

and contemporary styling of the original, the Terradora II now features an additional 5mm of underfoot cushioning. The new generation has also been adapted with the addition of an under-foot shank to deliver torsional support and stability. All Terradora II models are further equipped with KEEN’s advanced KonnectFit interlocking heel-capture system, said to provide superior lock-down and increased stability on unpredictable terrain. An enhanced rubber outsole features a more aggressive design with 3mm lugs for advanced traction on the trail and the addition of forefoot flex grooves for improved

flexion and a responsive ride during faster paced activities. A low-density EVA midsole caters for a women’s foot, whilst modern no sew construction keeps weight to a minimum.

Venture Vent

KEEN also has a new member of its men’s quick strike hike warrior, the Venture. The Venture Vent delivers fit and progressive stability for the toughest terrains. It has a lightweight EVA midsole with stability shank ensuring a cushioned ride and protection during fast paced excursions. A KEEN.ALL-TERRAIN rubber outsole with four-millimetre multi-directional lugs bite into the terrain, whilst a breathable

performance mesh upper with TPU overlays for extra durability make the Venture Vent a suitable choice for summer adventures.

SOLR

The SOLR is an all new technical sandal collection designed for water sports fans and adventure travellers who demand the ultimate in amphibious performance and reliable grip from their footwear. The SOLR – an acronym for Sea, Ocean, Lake, River – is constructed with a lightweight and flexible webbed upper made from recycled PET plastic with TPU overlays for abrasion resistance and durability. www.keenfootwear.com

LYON EQUIPMENT

OTS: STAND 120

Lyon Equipment is looking forward to showing plenty of new products, brands and innovation on its stand at the Outdoor Trade Show. Highlights include new sleeping mats from Exped; new brands - Polar Bottle and Bottle Bright - from HydraPak; new packs from Gregory and Ortlieb; bike sunglasses and goggles from Julbo; new rock shoes, running shoes and boots from La Sportiva; the new recycled plastic products from Light My Fire; plus, a new harness from Petzl. lyon.co.uk/outdoor

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HAIX

OTS: STAND 260

TILLEY

BUFF UK

For SS20 Tilley is going back to its archives and reintroducing its iconic T1 within its Heritage collection, alongside the SS20 collection. The T1 which was the first hat developed by the founder of the company – Alex Tilley – is a classic bucket style hat made from durable 10oz duck cotton, dubbed “Adventure Cloth” and is guaranteed for life, as are most of the Tilley hats. It is hailed as the ‘Goes with Everywhere’ hat. Another highlight is the new Hyeto Bucket, Tilley’s first completely waterproof hat with taped seams and features Schoeller fabric with C_Change technology for temperature control. The downward sloping brim transports water away from the wearer and a DWR finish ensures water easily beads off. It comes complete with all the added extras expected of Tilley including being guaranteed for life. Colour is the key theme elsewhere for SS20, with new colours across the collection including the popular T3 and T3 Wanderer ranges as well as across the exclusive Airflo family of hats. www.tilley.com

Buff UK will be showcasing its new SS20 collection at OTS. New innovations include the new Pack Baseball Cap with packable technology which enables you to pack down the cap and take it anywhere with you on travels and adventures. With a built-in inner band to wick sweat and water away and moisture management, the new Pack Baseball Cap will be available in three designs. The second new innovation in the SS20 collection is the new CoolNet UV+ Tapered headband. It is described as a comfortable and versatile product with an optimal fit, featuring transparent silicone inside and wearable in two ways. It can be used all-yearround for efficient forehead perspiration absorption during high and low intensity activities. Buff will also be showing samples of its upcoming AW19/20 collection launching on August 1 including the new Polar tubular made from Primaloft fabric. www.buffera.co.uk

OUTDOOR BY ISPO: A4/427 OTS: STAND 70

OTS: STAND 60

HAIX, the high-tech outdoor footwear brand for hiking, trekking and hunting, will be displaying its range of products for work and leisure at OTS. Products on display will include the new CrossNature range, the Black Eagle Adventure range and HAIX’s military boots. The CrossNature range includes the Black Eagle Adventure 2.1 GTX, in its new olive-rock colour. This is a functional leisure shoe for the outdoors, with waterproof and breathable materials using GORE-TEX. The Nature One GTX is suitable for hiking providing wearers with a comfortable, impact-absorbing foot bed with wear resistant and non-slip traction. Suitable for hunting and game keeping, the HAIX Black Eagle Nature GTX suits everyday life on the ground. Lightweight and sturdy with nonslip sole, the shoe has a grip that works on a variety of terrains, even in the cold. The Black Eagle Adventure range is a multifunctional outdoor shoe range designed with a smart lacing system that provides a smooth and pressure free adjustment for the shoe to the foot. The shoes have an athletic

sole made of rubber that is resistant to extremes of heat or cold, providing comfort in any weather condition. Made with a three-layer GORE-TEX inner lining, the shoes are breathable reducing the risk of the foot sweating creating blisters and painful sores. The shoes are available in a variety of colours. With black military boots, brown military boots and combat boots, HAIX designs its military range with military professionals in mind. The range includes the HAIX Scout, designed to offer elite protection, made with nubuck leather and mesh uppers offering the best in climatic comfort. These boots incorporate a GORE-TEX membrane for breathability and waterproofing, while offering excellent slip resistance. The military boots are available a range of colours and can be worn as an outdoor leisure shoe. Simon Ash, UK sales manager at HAIX, explains: “We are incredibly proud of our extensive outdoor range, for both the professional and enthusiast. We truly believe we can offer boots or shoes for every demand.” www.haix.co.uk

STORM OTS: STAND 58

Key to the range and on show at OTS is Storm’s reduced plastic packaging aluminium bottle collection. The new range offers outdoor enthusiasts products that are not only great for their outdoor gear, but also great for the environment. With many of Storm’s wash,

proof and aftercare products now available in eco-friendly aluminium packaging, the range aims to help to reduce the amount of disposable plastic waste going into landfill or ending up in the ocean. www.stormcare.co.uk

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PYRAMID TRAVEL PRODUCTS

OUTDOOR BY ISPO: C6 218 OTS: STAND 170 Pyramid Travel Products is offering Trek Sensitive Wipes new for the 2019. Trek Sensitive is a sensitive skin friendly mosquito repellent, providing up to 12 hours’ protection from one application. Although this product does not feature diethyltoluamide (DEET) – the active ingredient in most insect repellents, independent clinical trials have shown that it is as effective as repellents containing 50% DEET. It is also suitable for pregnant women and children aged two years +. Also new for 2019 are Citronella candles. Supplied two to a pack with a burn time per candle of up to 12 hours, they are a suitable accompaniment to a summer

evening outside. Candles include 5% citronella oil for a delicate, consistent fragrance. Also new is a family size of travel soap, a replacement filter for Pyramid’s SafeHydrate water bottle, and a refill for its Mosi-Kill Mosquito Killer plug in. Pyramid’s group marketing manager John cove said: “Pyramid is delighted to be supporting the new Outdoor by Ispo and the Outdoor Trade Show. As a specialist UK manufacturer of travel health products, it is crucial we are at the big industry events, promoting new products, supporting our existing customers, and identifying new partners.” www.pyramidtravelproducts.co.uk

MANOLEISURE OTS: STAND 116

The Manoleisure team plans to exhibit some “head-turning” designs from US hat brand Sunday Afternoons at The Outdoor Trade Show. With a wide range of products in both the performance and lifestyle markets, Sunday Afternoons boasts: Lifetime warranties on all products; the highest level of UPF 50+ sun protection; a focus on sustainable manufacturing and a selection of styles made from 100% recycled materials; good levels of UK stocks throughout the year; and a number of added features including sunglasses locks, adjustable sizing, easy to pack and safety straps. www.manoleisure.com

HYDRO FLASK OTS STAND 12 OUTDOOR BY ISPO C6 214

Spring 2020 at Hydro Flask unveils “fresh, invigorating new colours and products designed for refreshment with style and substance”. This year the brand is also launching one of the lightest vacuum insulated hydration bottles on the market, as well as “game-changing” hydration packs and a new insulated lunch box. www.hydroflask.com

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ADVERTORIAL

WHICH ONE? THIS1!

lthough the technique of vacuum-packing and dehydrating food is a known theme in the outdoor industry, THIS1 is the most versatile vacuum-packed energy bar which packs a surprisingly fresh combination of features: nonfreezing, waterproof, crush-resistant and most importantly – quite delicious, especially when the sub-zero weather limits your menu to dried fruit and a handful of nuts. Made from a variety of natural ingredients, such as cashews, almonds, cocoa, sunflower seeds, and cane sugar – you know exactly what goes through your body. A reasonable balance between slow-released energy from unsaturated “good fats” and quick energy boost from sugar makes THIS1 an increasingly popular choice among extreme alpinists, passionate climbers, as well as weekend walkers across the United Kingdom. But we’re not stopping there – THIS1 has been successfully tested on Mount Everest, Mount Kenya, solo-sailed through the Atlantic Ocean and supported the world’s first walk through the Gobi Desert. However, versatility and durability are not the only features worth mentioning. THIS1 uses 100% recyclable packaging, reducing the chances of contributing towards landfill. We support not only the environment, but also sustainability and fair trade by sourcing all our cocoa and chocolate from UTZ-certified sources. UTZ is the world’s largest programme for sustainable farming of cocoa, coffee, tea, and hazelnuts. Come meet us at our first official UK appearance during the upcoming Outdoor Trade Show at EventCity in Manchester (9th-11th July) for a free sample, served in Everest Base Camp temperature of -18C. No dentist waiver required.

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PREMIUM LIFESTYLE ESSENTIALS NEW TO THE OUTDOOR TRADE SHOW 2019

Launched early in 2018, Red Original was created by world leading inflatable paddle board manufacturer Red Paddle Co to improve their experiences before during and after getting on the water. “Whenever we wanted to go on an epic paddling adventure, compete in an endurance race, or even spend a relaxed day at the beach with our friends and families, we were having to compromise with accessories and gear that didn’t do what we really wanted it to because they were designed with other things in mind - and often poorly made. So we decided to design our own premium range of things we really wanted – definitive versions of the kit you actually need, featuring all the elements we wanted and using quality materials that look awesome too.” Says CEO John Hibbard. As you would expect from Red, performance, style and user-centric design is at the forefront of the range. You’ll find innovative new approaches to age old problems (‘What do I do with my valuables when I go on the water?’); and re-imagined must-haves (‘Why do change robes have to be cheap and nasty?’). During the design process the Red team quickly found out that although the range had primarily been designed for improving their paddle boarding experiences, they were actually using the products in a multitude of sports and activities from: mountain biking; outdoor swimming; kayaking; rugby; camping; skiing and climbing to name

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but a few. As the range has grown they have built on this multisport approach to offer a unique range of premium everyday lifestyle essentials. It is easy to see the level of detail that has gone into the Red Original range, where every single product has been designed from the ground up at their international headquarters in South Devon. A leading example of this is their award winning insulated drinks bottle. Unlike others they use a marine grade stainless steel in their bottle which wont corrode in salt water environments, because after all as Luke Green, head of marketing says “we didn’t want to make something that started to fail as soon as it was used in its intended environment!”. “Not only will the bottle not corrode like others, due to the higher quality steel it actually performs better than anything else we have tested against.”

Other stand out products include: a 100% Waterproof cool bag where your ice will last for days and featuring their patented luggage tensioning system; All weather changing jackets that are lighter, softer, warmer and more compact than anything else on the market; performance technical clothing solutions made using Dri ReleaseTM Technology which has anti odor, anti bacterial and moisture wicking properties helping you stay fresher for longer no matter where your adventure may take you. Asked about attending the Outdoor Tradeshow in Manchester for the first time Luke said “we are delighted to have the opportunity to connect to a fantastic range of independent and multiple store outdoor retailers and see what opportunities there are to get our range into the wider active sports market to help us grow into a global lifestyle brand, we cant wait to see who wants to join us for the ride.”

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Insulated Drinks Bottle

Watertight Cool Bag

Luxury Towelling Robe

Quick Dry Microfibre Towel

Performance T-Shirt

DISCOVER RED ORIGINAL AT THE OUTDOOR TRADE SHOW MANCHESTER STAND 320

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DANNER INSIGHT

INTRODUCINGâ&#x20AC;¦

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ortland-based Danner has been crafting premiumquality boots that perform brilliantly in the outdoors since 1932. Launching a boot brand during the Great Depression might not have seemed like the wisest of moves, but Charles Danner had a hunch his focus on superior craftsmanship would prevail, and he was right. Danner set up his original business in Wisconsin selling boots for loggers with just five employees. Four years later he moved his fledgling operation to Portland, Oregon, where the logging industry was expanding rapidly, and the company has been based there ever since. It was that relocation to the Pacific Northwest that would come to define the brand and shape its direction over the next 80 plus years. It meant that in the 1960s when hiking, backpacking and mountain climbing became popular pastimes, Danner’s proximity to vast expanses of national forest and wilderness, not to mention the wet and muddy conditions contained within them, would provide the perfect testing ground and market for its new range of hiking boots. As the only US-based manufacturer of hiking boots at the time, Danner would emerge as a serious player in the burgeoning outdoors industry. Yet Danner has always been more than just a brand with a rich outdoors heritage, for innovation has constantly been at the heart of what they do. The first generation of hikers had been happy with super-heavy hiking boots, but in 1970 Danner designed a mediumweight hiking boot, which quickly gained broad appeal and ushered in a new high standard for performance, rugged durability and craftsmanship. Danner’s increasing popularity amongst hikers was matched by a deep respect from the core outdoor industry. The brand’s stitchdown construction, which gave the boots a wider, more stable platform, gained legendary status. And in 1973 the Danner 6490 boot was described as “close to being our ideal hiking shoe” by Backpacker Magazine, who loved the fact it offered serious heel and toe protection yet required minimal break-in. Features that continue to make Danner boots highly-rated today. The 6490 would later be known as the Mountain Light, launching a whole collection of classic hiking designs. Danner’s greatest innovation arguably came in 1979 when it became the first footwear brand to use GORE-TEX fabric, pioneering truly waterproof and breathable boots with the Danner Light hiker. For the first time, hikers could keep their feet dry in all conditions, especially those found in the Pacific Northwest, thanks to Danner’s revolutionary patented GORE-TEX liner system. Another game-changer in the realms of performance occurred more recently when Danner partnered with Vibram. A collaboration which led the pair to produce incredibly lightweight midsoles that provide superior comfort, cushioning and support on all types of terrain. They also worked together on outsoles to make treads that bring unparalleled grip on wet and dry surfaces. In 2014 Danner achieved a fame far beyond its roots in the Pacific

Northwest and amongst the outdoors community, when it entered global public consciousness through the movie Wild. Starring Reese Witherspoon, the film was based on a memoir by Cheryl Strayed, which told of her epic solo hike along the Pacific Crest Trail. Through hiking 1,100 miles by herself (the entire Pacific Crest Trail is 2,650 miles), she finds her way through life, while also learning the importance of footwear that fits properly! Reese Witherspoon wore Danner boots throughout the film and in one notable scene even threw a pair off a ledge. Wild led to a massive resurgence of public interest in hiking and the benefits of wilderness therapy. And that growth is still evident today, especially along the Pacific Crest Trail, one of America’s most famous trails which was designated a National Scenic Trail in 1968, though only completed in 1993. Hundreds of men and women hike the trail each year, which begins in the rugged terrain of Southern California, heads up through Danner’s home state of Oregon, and finishes through the North Cascades of Washington. For Spring 2019, in homage to the Pacific Crest Trail and those who hike it, Danner has released another ground-breaking shoe that honours the brand’s strong performance heritage credentials. The Trail 2650, named after the full-length of the Pacific Crest Trail, is an innovative trail trainer that is designed to be incredibly lightweight and long-lasting. The Trail 2650 has a durable leather and textile upper with a breathable mesh lining, which has been engineered to maximise air flow and ventilation while you’re on the move. A response to hikers increasingly taking on trails in a faster-paced, more athletic way. It also features a dual-zone Vibram 460 outsole with Megagrip for superior traction when moving quickly on challenging and slippery terrain. Plus, it has an ultra-lightweight EVA midsole and Danner’s Trailguard platform, which combine to provide unrivalled comfort, protection and stability. The EXO Heel System brings added support by locking the heel in place for a snug and comfortable fit. “The Trail 2650 is our lightest weight hiker yet, weighing in at just under 12 ounces (340g),” says Donald McLellan, product line manager for Danner Outdoor. “It’s packed with technology and features our iconic red laces, a nod to the Mountain Light Cascade boot that trekked the PCT in the movie Wild.” The Trail 2650 is available for men and women and comes in a range of colourways including Dark Brown/Green, Brick Red and Atlantic Blue. For 40 years Danner boots have been a staple on the hiking trails of the Pacific Northwest and beyond. The Trail 2650 fits perfectly into this historical arc, for with this pioneering trail trainer, Danner has once again broken the mould, and produced a line of innovative high-performance footwear for those who love the outdoors. With Danner’s durability and craftsmanship at its core, it’s sure to be the next summer blockbuster on hiking trails around the world in 2019 and for many years to come. n To learn more about Danner and the Trail 2650, visit danner.com and danner.com/trail2650

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GREAT FITTING HIKING PANTS MAIER SPORTS – the fitting specialist – our wide choice of outdoor pants means it doesn’t take long to find the right fit and nobody will be left short.

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MAS_H

COMFORT ROUND THE WAIST

BELT LOOPS

The partially stretch waistband sits perfectly round the waist for optimum fit & comfort

The robust belt loops ensure the belt stays in place

PRACTICAL POCKETS

INTEGRATED BELT

Perfectly placed pockets have room for the important bits & pieces

The woven belt adjusts to provide optimum fit and comfort

PRE-FORMED KNEES

THE PERFECT FIT

Pre-formed knees enhance freedom of movement

61 sizes for a perfect fit; neither too short nor too long; neither too loose nor too tight

ABRASION RESISTANT IMPREGNATION

High levels of abrasion resistance mean long wearing pants

Rain just rolls off thanks to the environmentally friendly PFC-free finish

FUNCTIONAL MATERIAL Quick drying fabric moves moisture out and away

ROLL UP

FREEDOM OF MOVEMENT

Cool down on hot days by rolling up the trouser leg. Button keeps it in place

GE PR

The ergonomic cut and stretchy material allow for full freedom of movement

TE ÜF NDERQUAL I A W

T TÄ

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NIL, THE NO. 1 OUTDOOR PANTS

196 2017

NIL/LULAKA „Honoured several times“

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NIL/LULAKA „Top tip price/performance“

NIL/LULAKA Outdoor pants „Purchase tip – test very good“

STSIEGE

NIL/LULAKA Outdoor pants „Best in test – test very good“

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NO. 1 FOR RETAIL Winner of internationally recognised design awards

Regular test winners in renowned specialist magazines 5-year warranty In-house repair service Best fit with 36 men’s and 25 women’s sizes Member of the Fair Wear Foundation since 2011 Extensive NOS range of pants

B2B Onlineshop – anytime re-order service Planned support by our online marketing guide Innovative training concept – Maier Sports Academy

TE ÜF NDERQUAL I A W

T TÄ

GE PR

All outdoor pants come with a PFC-free finish

199 2018

TORID/INARA ZIP Outdoor pants „Purchase tip – test very good“

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NORIT M/W Trekking pants „Purchase tip – test very good“

STSIEGE

RAINDROP M/W Rain pants „Best-rated pants – test very good“

NIL BERMUDA Functional bermuda „Purchase tip – test very good“

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MAS_H

Bermuda zip-off

NORIT 2.0 W

NORIT ZIP 2.0 W

232029 | regular fit RRP from £109,95

233030 | regular fit RRP from £119,95

Bermuda

Skirt

Roll-Up

NORIT SHORT W

NORIT SKIRT W

LULAKA

230014 | regular fit RRP from £74,95

239606 | regular fit RRP from £64,95

232001 | regular fit RRP from £79,95

Bermuda T-zip-off

Bermuda zip-off

7/8 zip-off

ALI

TTIN G

FI SP

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WOMEN

Pants long

NATA

NATA 2

AROLLA

233003 | regular fit RRP from £109,95

233027 | regular fit RRP from £89,95

233005 | regular fit RRP from £89,95

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Pants 7/ 8

Capri

Bermuda long

LULAKA 7/ 8

KLUANE

LAWA

231008 | regular fit RRP from £74,95

231003 | regular fit RRP from £74,95

230002 | regular fit RRP from £69,95

Bermuda short

Pants long Slim

Bermuda zip-off Slim

LULAKA SHORTS

INARA SLIM

INARA SLIM ZIP

230010 | regular fit RRP from £64,95

232009 | slim fit RRP from £89,95

233026 | slim fit RRP from £89,95

Capri Slim

Pants long Slim

Capri Slim

INARA SLIM 3/4

INARA VARIO

INARA 3/4 VARIO

231007 | slim fit RRP from £74,95

232028 | slim fit RRP from £89,95

231012 | slim fit RRP from £74,95

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Bermuda zip-off

NORIT 2.0 M

NORIT ZIP 2.0 M

132028 | regular fit RRP from £109,95

133026 | regular fit RRP from £119,95

Bermuda

Pants long

Roll-Up

NORIT SHORT M

NIL PLUS

NIL

130018 | regular fit RRP from £74,95

132027 | regular fit RRP from £119,95

132001 | regular fit RRP from £79,95

Bermuda T-zip-off

Bermuda zip-off

Triple-zip-off

ALI

TTIN G

FI SP

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MEN

Pants long

TAJO

TAJO 2

MARINUS

133003 | regular fit RRP from £109,95

133004 | regular fit RRP from £89,95

133901 | regular fit RRP from £119,95

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Capri

Bermuda long

Bermuda

JENNISEI

NIL BERMUDA

HUANG

131002 | regular fit RRP from £74,95

130013 | regular fit RRP from £74,95

130002 | regular fit RRP from £69,95

Pants long Slim

Bermuda zip-off Slim

TORID SLIM

TORID SLIM ZIP

132009 | slim fit RRP from £89,95

133023 | slim fit RRP from £89,95

All outdoor pants come with a PFC-free finish Check out on www.maier-sports.com/en/perfect-fit-promise/responsibility

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MAIER SPORTS OUTDOOR PANTS – TAILORED JUST FOR YOU. The Maier Sports fitting system consists of an individual size system and contains standard, short and long sizes for every figure. Different colours mark the available sizes at a glance.

Standard sizes Standard Men 5 ft 9 in – 6 ft 1 in Standard Ladies 5 ft 6 in – 5 ft 9 in Short sizes Short Men < 5 ft 9 in Short Ladies < 5 ft 6 in

Women standard

short

long

Long sizes Tall Men > 6 ft 1 in Tall Ladies > 5 ft 9 in

Men standard

short

long

102

106

110

114

118

122

international size

Women standard

W-inch

L-inch

short

W-inch

L-inch

long

W-inch

L-inch

27/28

long

W-inch

L-inch 33

42/43

standard

W-inch

L-inch

short

W-inch

L-inch

Men

31/32

35/36

102

106

110

39/40

114

39/40

118

46/47

122

46/47

53/54

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11/06/2019 20:27 31.05.19 18:35

COUNTERFEIT INSIGHT

COPIED! How counterfeits are harming outdoor brands By Rachel Jones, Head Dragon, SnapDragon

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rom the heady days of Outward Bound in the 40s, to the hippy rucksack culture of the 60s, right through to the 80s boom of keeping fit whenever and wherever you could find the right terrain, making the most of the world outside our window has been something we’ve all enjoyed since we were able to stand on our own two feet. Today, the outdoor industry can thank many of these 60s freewheelin’ backpackers whose love of the great outdoors would spur them on to create some of the best-known outdoor brands, from Jansport to Hi-Tec to Lowe Alpine, The North Face, and then some. One thing’s for certain – we are enjoying the great outdoors more than we ever have. What could possibly go wrong? Counterfeiting. That’s what. It’s estimated that in 2017, counterfeit sales reached over $1 trillion. Sadly, it has become the largest illegal enterprise worldwide. US businesses alone lost over $250 billion and nearly three quarters of a million jobs that same year as a result of counterfeits. Unfortunately, counterfeiting is a global problem that’s threatening nearly every consumer product across every industry, including chocolate, children’s toys, pharmaceuticals, footwear, and anything and everything in between. No brand is exempt and outdoor goods and apparel are feeling the impact just as much as everyone else. Crucially, duff goods pose a genuine danger to a brand’s customer. Makers of cheap knock-offs use inexpensive, poor quality materials, including toxic chemicals and dyes, and none of these goods undergo stringent safety tests. Take Canada Goose, for example. They are just one outdoor brand who are victims of counterfeiting. In the past, they’ve tested counterfeits of their famous down jackets only to find that some have no down in them whatsoever. Disappointing enough if you forked out £600 for the fake, but far worse if you’re relying on the jacket to keep you warm, dry and frostbite free during an Arctic expedition. In the outdoor sector, innovative products that keep people safe involve extensive research and development, resourceintensive product testing, legal and regulatory approval (for example, climbing helmets), and providing a robust warranty service. When your brand reputation depends on your products living up to your promises, it can be devastating for everyone when a counterfeit finds its way into the hands of a customer.

How can outdoor brands fight back?

If you’re selling an outdoor product that counterfeiters can easily copy then they will. Unfortunately, you can’t stop it, but you can make steps to mitigate the number of counterfeits, and the impact they can have on your brand. Here’s how: 1. Register your Intellectual Property (IP) Like any strategic asset, securing intellectual property should always be a key factor in the early stages of your brand. Make sure you register both the brand names and logos as trademarks. It’s

also worth implementing patents that cover design and utility, just to be on the safe side. You’ll also want to secure protection in each country that you intend to market your products, particularly those where counterfeiting is prolific, such as China and Southeast Asia. 2. Optimise anti-counterfeiting initiatives As online retailing has taken root in our digital culture, online marketplaces have been busy battling the counterfeiters with their own anti-counterfeiting initiatives. These initiatives are all about helping brands operate securely in the online space. One such example is the Amazon Brand Registry, which allows brands to collaborate with Amazon by providing them with information about their products in a way that helps them defend against counterfeit activities. The Amazon platform is host to tens of thousands of brands selling millions of products. Collaborating closely with these brands means they can provide them with the insights needed to help identify issues early on. Facebook, Ebay, and many others also operate their own programmes. 3. Consider anti-counterfeiting technology To defend your brand online, your business must embrace advanced technologies, and better still collaborate closely with third-party organisations for support. Deploying brand protection software means that very often it can take just a few hours between detection of counterfeits and their removal from the marketplace. This can take days, or even weeks, if done manually. Speed and accuracy is critical when defending against counterfeiters, so actively monitoring the online platforms where you’re selling your products will pay dividends in the long-run. 4. Educate your consumers Empowering consumers to protect themselves means they’re helping your brand, too. If you’ve shopped online, chances are that at some point you’ve purchased a counterfeit without ever knowing about it. Most consumers, unless affected knowingly, remain unaware of the negative impact of counterfeiting and what they can do to minimise the chances of getting duped. If you educate your consumers about the dangers of counterfeiting, you’re not only protecting them, you’re mitigating the risk to your brand as well. Providing easily accessible information on how to tell the difference between your products and the counterfeits, as well as recommending purchases are done only through reputable and authorised resellers, is a good place to start. 5. Educate yourself Knowledge is power and today, you’ll find a wide and comprehensive range of free online resources that can help every business take the preventative steps needed to avoid the counterfeit trap. From courses to podcasts, webinars to events, being forewarned and forearmed with up to date information is the best way you can defend your brand from the inevitable. Make the most of them! n

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METAL HEALTH INSIGHT

CLEARING

THE MIND

9th - 11th July 2019 EventCity, Manchester

Visit us at the show on stand 56 to see new prodcts from top brands in the outdoor industry including CamelBak, Jetboil, Stanley and more.

Find out more... @BTNMCCALL @burtonmccallltd @burtonmccallltd W: www.burton-mccall.co.uk T: 0116 234 4611 E: sales@burton-mccall.com 26_Mental_Health_Feature.indd 2

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o s g .

e have long been aware of the positive effects spending time outdoors can have on our mental health and wellbeing, and now there is an eyeopening new study which has confirmed our beliefs and made that a fact. The pioneering project has scientifically proven, for the first time ever, that being outdoors has a positive effect on our mental health. We are talking about long country walks, being amongst nature, listening to bird song, gardening and basking in the outdoors (whatever the weather). The new project, by Kings College London, is based on an app called Urban Mind which has been used to track users’ movements through their mobile devices. It also randomly prompts the individuals taking part to answer questions about where they are, what they can see and how they feel at certain times. Overall, the study found a strong link between exposure to nature and well-being. But, in addition, Dr Andrea Mechelli, of Kings College highlighted two more granular findings that are interesting. Firstly, the positive effects of a single exposure to nature – for example a walk, run or stint in the garden – can last for seven hours after an individual has experienced it. This refers to feeling

The pioneering project has scientifically proven, for the first time ever, that being outdoors has a positive effect on our mental health. happier and in good spirits. Secondly, not everyone will have the same reaction after exposure to nature. Most interestingly, those individuals at greater risk of developing mental health issues, including anxiety and depression, benefit more from getting outdoors than others. With this is mind a number of outdoor brands are working with charities to help promote awareness. One of them is Yugen Explore which has recently partnered with YHA. A representative said: “At Yugen Explore we want to inspire people to travel and go on adventures. We know that most people can’t travel as much as they’d like, so we want to encourage people to make the most of their weekends and explore closer to home. Mental health awareness is an issue that’s close to our heart and we know how important it is to get outdoors for both your physical and mental well-being. If you love to travel then you love to visit new places, experience adventure and meet new people. So why not do this in your own country? So far, our meetups have been a huge success and brought together total strangers with a shared passion. We had an adventure weekend in the Cairngorms last year which involved camping and hiking in the snow, a hike in the Peak District in March where 88 people turned up and more recently an adventure weekend in the Lake District, where total strangers became adventure friends.

We’ve recently partnered with the YHA for an adventure weekend camping at the YHA Consiton Holly How. The idea was to show people that adventure is on your door step and if you have no one to go with, you can join our meet-ups so you don’t have to feel alone. Social media is an amazing tool for connecting people and we had experts in paddleboarding, outdoor cooking, hiking and map reading to join us over the weekend. We brought together their skills and knowledge to teach others and show how much fun you really can have in the outdoors. The weekend was a huge success and to hear that people who don’t normally get outdoors have been converted and already planning to meet up with each other to go camping is what it’s all about. Everyone is welcome on our meet-ups, so check us out on social media @yugenexplore or get in touch at freedom@ yugenexplore.com” Merrell, the outdoor footwear brand, has joined forces with Mind, the mental health charity, to promote the benefits of time and experiences in the outdoors on mental health. With the aim of inspiring people to get hiking, trekking and trail running and to reap the rewards of spending time outside, the collaboration will see Merrell become headline sponsor of the Mind Charity Hike events. The Mind Hikes are some of the charity’s most popular fundraising events and offer people the opportunity to explore beautiful locations and accomplish new goals whilst raising vital funds for their work to ensure everyone with a mental health issue gets the support and respect they deserve. Simon Sweeney, UK marketing manager at Merrell said: “Considering nearly half of all adults in the UK say they have experienced a mental health problem at some point, we’re looking forward to lending our support to the fantastic work Mind undertakes by playing a part in raising awareness and promoting understanding of mental health. “With a natural link between the great outdoors and its benefits

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14/06/2019 10:28

OSPREY UPDATE

SUSTAINABILITY BEGINS WITH DURABILITY

pring ’20 at Osprey extends the ethos that sustainability begins with durability with a shift to sustainable fabrics and chemistry. Underpinning this philosophy, an essentialist design strips away the barriers between the individual and the outdoors. The Archeon series embodies the principles of essentialism and environmentalism for both hiking and backpacking. This new series combines recycled fabrics and a comfortable backsystem to produce a pack built for life in the outdoors. The Arcane series provides

fully equipped, stylish day packs with a paired back look, designed for an active-everyday lifestyle. With roots firmly grounded in the outdoors, the series boasts recycled, durable fabrics and metal componentry. In S’20 Osprey expands the outdoor experience for the entire family while creating a more sustainable future for young adventurers. New packs and significant updates are all accompanied by the brand’s new initiative across fabrics and chemistry. With a sunshade, raincover and toy loops, the adventurous passenger will be safe and

sound in the Poco Child Carrier. Equipped with the same innovative suspended mesh backsystem as some of Osprey’s hiking and backpacking packs, the next generation Poco series ensures safety and comfort for both adult and child. Ace, Jet and Daylite kids are designed to help budding adventurers embrace the outdoors. Inspired by Osprey’s full-sized adult series, the youth packs includes simple daypacks that are perfect for kids to fully featured backpacking packs for growing teens. Osprey was born in California, 1974, at the seat

of a single sewing machine, plenty of ideas and a desire to design and build innovative backpacks to the highest quality. Today Osprey products continue that pioneering spirit, being used on the highest mountains to the remotest islands and everywhere between. For more information, visit Osprey at either: Outdoor (30th June – 3rd July) Stand Number: B5 101 OTS (9th – 11th July) Stand Number: 46 www.ospreyeurope.com

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HOKA UPDATE

WORLD RECORD ATTEMPT MARKS LAUNCH OF HOKA’S CARBON X

OKA ONE ONE ultrarunner Jim Walmsley has made history by breaking the 50-mile world record (unofficial), clocking a time of 4:50:08 in HOKA’s new Carbon X racing shoe. Competing as part of the HOKA Project Carbon X race in Sacramento, California, Walmsley sped across the fast and flat course at an average speed of 5:48 per mile, and in doing so beat Bruce Fordyce’s 35year record time of 4:50:51. And Japanese star, Hideaki Yamauchi – also wearing the Carbon X – crossed the 100km finish line in first place, registering an impressive time of 6:19:54, just over 10 minutes outside the world record. Meanwhile, on the same course, a mix of athletes from HOKA and select retail partners broke the world record (unofficial) for the mixed-gender 10x10km relay. The top two teams came in at times of 5:45:51 and 5:46:17, finishing ahead of the previous best time of just over six hours

and one minute. HOKA ONE ONE, a division of Deckers Brands, took part in a 100km world record attempt involving multiple HOKA athletes. The attempt marked the release of the Carbon X, a racing shoe that embodies the “impossibly-cushioned, impossibly-lightweight” construction pioneered by HOKA when the brand was launched 10 years ago. The Carbon X shoe is engineered to propel athletes to their best performance and is filled with features that will benefit athletes of all levels, regardless of distance or speed. It features a carbon-fibre plate in its midsole and an aggressive Metarocker, which are designed to provide an efficient, propulsive ride for athletes going any speed. HOKA’s signature active footframe construction is designed to make the shoe remarkably stable and supportive for a racing flat that weighs in at a mere 241g (men’s size 9). Jim Walmsley, who in 2018 set a course record at both the

Western States Endurance Run and Lake Sonoma 50 Mile and won his third consecutive “Ultrarunner of the Year” title from Ultrarunning Magazine, said: “My passion and love of running is rooted in the trails; however, road ultras have a history that excites me. “I’m fortunate to work with HOKA given their history of creating innovative, performance-oriented products for any surface or distance. Wendy Yang, president of HOKA ONE ONE, said: “Project Carbon X celebrates HOKA’s vision of empowering a world of athletes to fly over the Earth.” “Some of our top athletes stepped up to chase a new world standard in our most innovative shoe yet, and they did it alongside relay teams also chasing a world record. The Carbon X is designed for athletes of all types to chase their own personal best.” Gretchen Weimer, vice president of product at HOKA ONE ONE, said: “The Carbon X embodies everything that has

made HOKA such a popular and quickly-growing brand.” “Combining premium performance engineering, an extraordinary weightto-cushion ratio, and a userfriendly geometry and ride, this shoe is designed to empower athletes the world over, and to help them feel like they can fly.” The Carbon X is currently available for sale at: hokaoneone.eu. • HOKA ONE ONE produces premium performance footwear for athletes of all types. Initially distinguished by their extra-thick midsoles, HOKA shoes were first embraced by competitive ultrarunners because of their enhanced cushioning and inherent stability, and today are designed to meet the running, walking and fitness needs of a wide variety of users. HOKA’s road running, trail running, hiking and fitness shoes appeal to serious runners and fitness enthusiasts alike who enjoy the shoes’ unique ride and performance characteristics.

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HELLY HANSEN UPDATE

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elly Hansen has come a long way since its first jackets, made from coarse linen soaked in linseed oil, were created by Norwegian captain Helly Juell Hansen to protect his crew from the harsh, Nordic weather. Today, Helly Hansen’s gear is worn and trusted by more than 60,000 professional skiers, sailors, ski patrollers, rescue services and mountain guides around the world. Its proprietary technologies and products have been refined over the years and engineered to deliver to specific demands, performing in some of the harshest conditions in the world. In 2018, after four years of development with the synthetic microfiber thermal insulation brand, PrimaLoft, Helly Hansen

introduced LIFALOFT – a lighter, thinner, warmer insulation which has taken the industry by storm. It was born through Helly Hansen’s relationship with the Swedish national ski team, where the brand had identified the need for a jacket which could be used while training on the slopes, was packable, and practical for travel. The team trains 200 days a year, so they needed a jacket that could withstand the ever-changing weather in the mountains. Helly Hansen has a 15year long partnership with PrimaLoft and part of this involves an ongoing development process. With these requirements in mind, the team began working on a new technology that could deliver more warmth and versatility, with less bulk and minimal weight.

Philip Tavell, Helly Hansen category managing director for ski, explains: “After an innovation meeting with the Swedish Alpine Ski team athletes, we realised their ‘must have’ piece of kit would be drastically improved if we could make a jacket which kept them warm without risking losing the thermal properties if it got wet during training and had to be used day in, day out. We shadowed the team during training and traveling to see how they use their kit, getting feedback from both male and female athletes in order to not miss any unique differences.” The answer was found in Helly Hansen’s Lifa technology, which has proven to be one of the industry’s most timeless and best-performing materials for controlling body temperature in extreme conditions since the

Norwegian brand introduced the world’s first technical base layers in the 1970s. Helly Hansen’s Lifa fibres do not absorb moisture, making the insulation ideal for wearers in a variety of conditions. LIFALOFT is constructed with 75% Lifa fibres and 25% synthetic fibres. It is less bulky in construction and weighs 20% less than standard polyester alternatives. However, it delivers more warmth based on an increased number of microscopic air pockets that capture and retain heat. It is also a more sustainable choice due to a lower water and carbon footprint. Philip comments: “It took multiple tests to find the right ratio between Lifa fibres and classic polyester fibres in order to create an insulation with

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the right level of softness and durability to withstand frequent washes. During the first tests, we created an insulation which was very warm but flat and stiff, and wasn’t comfortable. Our Lifa fibres are delicate when they encounter excess heat, so alterations had to be made in order to ensure a stable final product.” Once this balance had been achieved and tested under lab conditions, the athletes who kick started the development process were called in to test the products on the slopes, during training for world class events. For Helly Hansen, it is imperative that its products are tested in real life conditions by the people who will be wearing them. Professionals are involved throughout the production process and the feedback received from their field tests are invaluable. On this occasion, the Swedish Ski Team commented on the weight of the jacket vs the warmth needed, which led to changing the shell fabric for a more breathable material. The Swedish Ski Team wore LIFALOFT midlayer jackets in the 2019 World Championships in Sweden and the product was well received by the industry, with the LIFALOFT Hybrid Insulator Jacket winning the Red Dot Award for Product Design in 2018. The key thing about this technology is its versatility. While LIFALOFT was developed for the ski market, it can also be used it during multiple other activities. Some of the Volvo Ocean Racing sailors Helly Hansen work with used LIFALOFT jackets on their boat in the Southern Ocean and loved it. Following their

feedback, Helly Hansen then integrated LIFALOFT insulation into a sailing jacket and this has extremely well received. The HP Racing Midlayer Jacket has been internationally recognised for its design and innovation, receiving two of the highest honours in product design – a 2018 GOOD DESIGN Award from The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture and Urban Studies, and the German Design Award 2019. Built for mobility and comfort, the HP Racing Midlayer Jacket was also recognised for Excellent Product Design in the category of Sports, Outdoor Activities, and Leisure by the German Design Council for its, “agile, sturdy and ecologicallyfriendly design.” The German Design Council stated: “The HP Racing Midlayer Jacket ostensibly leverages state-of-the-art materials to present a highly functional option with character for the marine environment. Finished with DWR, the jacket is more sustainable than those using fluorocarbon proofing.” “We are continuing to evolve LIFALOFT,” concludes Philip. “There are several ski jackets which feature the insulation in the Winter 2019 collection and in doing so, we have been able to create styles which offer more warmth with less weight or bulk, allowing mobility, packability, and comfort for resort and backcountry skiers alike.” To learn more about Helly Hansen and its current and upcoming collections, visit: www.hellyhansen.com

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ISPO INSIGHT

OUTDOOR BY ISPO – AN ALL NEW OUTDOOR TRADE EXPERIENCE Last year the European Outdoor Group (EOG) decided to relocate the sector’s main summer trade show to Munich to take place from June 30 to July 3, 2019 in partnership with Messe Munchen – already the host of the ISPO winter sports show. As OutDoor by ISPO focuses exclusively on the outdoor sector, SGB Outdoor spoke to exhibition director Markus Hefter to get a sense of what to expect from the premiere of this event.

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have 19 various different Focus and Activation Areas for different issues and activities: from the Indoor Climbing Hub to the River Lake Camp for all water sports enthusiasts, from the Adventure Tourism & Travel Hub to the CSR Hub & Sustainability Kiosk, from the Bikepacking Area and Bike Test Track to the The Borderlands – a globally unique exhibition for urban outdoor fashion. ispo.com/en/outdoor/segments ispo.com/en/outdoor/program

This is the first time OutDoor is taking place in Munich after moving from Friedrichshafen. What changes can we expect? The core outdoor segments will remain the centrepiece of our industry and thus also of OutDoor by ISPO while ISPO Munich is a multi-segment trade fair with a focus on multisegment sports. In line with the more open and welcoming definition of outdoor, as a result of the European Outdoor Group’s market research, neighbouring segments complement the core outdoor segment and create additional benefit: Outdoor+ will provide the platform for development. For OutDoor by ISPO we developed a modern consumercentric concept in close collaboration with the industry. We aim to inspire as many people as possible worldwide, break down barriers and highlight the many opportunities and types of “outdoor” there are. The trade show itself embraces the idea of “the perfect outdoor for everyone” and includes consumers’ modern understanding of the outdoors. Classic outdoor activities such as climbing, and hiking will form the basis but activities such as bouldering and speed hiking will also be incorporated while close segments such as mountain biking, trail running and water sports will create added value. Furthermore, we will be reaching out by tapping into other industries outside of the outdoor sector, thus providing visitors with inspiration and valuable knowledge gained from other areas, such as environmental technology or digital retail and technology solutions.

But OutDoor by ISPO features more than the annual trade show for the international outdoor industry. It is the first year-round, integrative and cross-media platform designed for a new outdoor movement. Therefore, we rely on the analogue and digital services of our existing ISPO network and adapt those specifically for the outdoor industry if needed.

What is the demand like for fairs such as this, particularly in light of OutDoor by ISPO being held only a few months after ISPO Munich? As the core of OutDoor by ISPO is outdoor we serve a different target group. Regardless of the respective sales and brand strategy, attending a trade fair definitely has many benefits. Via digital channels, we can play our business model - making valuable connections - all year round. However, it is still important to get together, to exchange personal experiences and to have a comprehensive experience. Our aim for the future remains to make this experience so exciting and inspiring that there is no way around it for the industry. To ensure this, we are continuously in close contact with the industry through our advisory board, various associations, and numerous partners.

What do you expect in terms of visitor/exhibition numbers this year? As it is the premiere of OutDoor by ISPO in Munich we can’t make any statement about the figures in former years. Currently we expect more than 950 exhibitors from more than 30 countries.

all sectors of the international outdoor industry at one place in short time. Also, the wideranging supporting programme with speeches, presentations and discussions deals with all different topics of our modern outdoor mindset. Especially for retailers, our Retail Lounge serves as a knowledge hub for new solutions and ideas around the point of sale. To simplify the access for international trade visitors, we established our “Altogether to Munich” retail program, which is also available for Great Britain. A country-specific online platform enables brands and distributors to invite their trading partners simply and efficiently at the click of a mouse, manage appointments, and network in

What trends can we expect exhibitors to embrace this year and what is driving this? The outdoor sector is already playing a leading role within the industry in terms of raising awareness of sustainability issues and social responsibility. Beyond that, by having so many different themes there are also various trends in the respective sector.

Why should independent retailers from the UK visit the show and how can they get the best out of it? With the new concept OutDoor by ISPO covers a wide range of outdoor activities. Nowhere else can the retailer get such a comprehensive overview of trends and innovations in

the run-up to the trade fair. www.ispo.com/en/outdoor/ exhibitors/altogether-to-munich

How important are British visitors and exhibitors for this show? Very important! UK is one of the most relevant outdoor markets in Europe with beautiful landscapes and great outdoor possibilities. In addition to the natural advantages many important brands as well as retailers are based there. We are looking forward to welcoming British visitors and looking forward to an inspiring first show. n

What will be the highlights of this event for 2019? The very fact that the word “outdoor” means so many different things to so many different people is reflected in the diverse range of topics covered by OutDoor by ISPO. We will

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ISPO PRODUCT PREVIEW

GORE-TEX OUTDOOR BY ISPO B5 205

Gore’s focus at OutDoor by ISPO is Invisible Fit and GoreTex Infinium Windstopper as an increasing number of brand partners are incorporating

THE NORTH FACE

these technologies in their product lines. With Gore Invisible Fit technology, the Gore-Tex membrane is engineered to directly bond to footwear uppers. That means the GoreTex membrane is integrated with the materials in the shoe’s upper from the very start, rather than being installed as a separate layer later in

MONTANE

the construction process. That makes the waterproof membrane virtually “invisible” in the construction of the shoe. The Gore-Tex Infinium product brand houses Gore technologies created for an active and versatile wearer. The Infinium product brand features products that range from water-resistant and lightweight jackets to slim and

LEKI

stylish shoes that keep the wearer’s feet warm, as well as streamlined, form-fitting gloves that make using a smartphone easy. Thanks to Gore’s labbased studies of comfort science, these materials are designed to offer outstanding performance, allow more freedom of movement and dexterity, and feel more pleasant against the skin. The technology will be featured in a range of styles for leading activewear brands such as: Gore Wear, Arc’teryx, Mammut, Norröna, Herno, Burton, Rab and Black Yak. www.gore-tex.co.uk

OBOZ

OUTDOOR BY ISPO B5 111

OUTDOOR BY ISPO A4 316

OUTDOOR BY ISPO A5/706

OUTDOOR BY ISPO A4 412

The North Face will be focusing on its new fabric technology FutureLight – a new breathable waterproof material the brand believes is set to revolutionise the future of technical fabrics for outerwear. FutureLight technology will be used in The North Face’s F19 Pinnacle collections; Steep Series, Summit Series and Flight Series. FutureLight has been: • developed using innovative Nanospinning technology and sustainable practices; • created through the use of recycled fabrics and production that cuts chemical consumption, all while being produced in a cleaner, solarpowered factory; • tested extensively by the brand’s global athlete team and is expedition proven through use in the highest peaks and harshest environments, including the Himalayas’ Lhotse and Everest; • Chosen as a 2019 ISPO Award winner. thenorthface.com/eu

SS20 sees Montane expanding into new markets and solidifying existing ones with some bold new products. A line of British Mountaineering Council (BMC) inspired climbing clothing is said to strengthen the brand’s partnership with the BMC, whilst other developments increase the technical capabilities of its core and VIA Trail Series ranges. Podium pull-on & pants: Designed for fast and light runners for whom kit weight and packability is paramount, the Podium Pull-On uses one of the lightest weight waterproof and breathable fabrics available. It works as a reliable emergency waterproof shell which will pack ‘tiny’ into training and race packs all year round. Mezzo range: Boasting a dynamic feature set, options for expansion and overloading as well as compression, the Mezzo 22 is described as versatile and suitable for hiking, multi-pitch climbing and everything in between. This lightweight 510g daypack is functional with a comfortable and stable harness. www.montane.co.uk

LEKI is launching its new range of poles for the speed hiker. Heralding a new category - “Cross Trail” – the range caters for a lifestyle rather than an activity. LEKI undertook one-anda-half years of research including extensive one-toone interviews with the end consumer. It ascertained that this new customer likes to wear fast and light clothing and has a limited time to go into the mountains; perhaps 1–1.5 hours. They want to hike at a pace at which they feel comfortable; this is about enjoyment, dynamism and speed. LEKI’s Cross Trail range comprises four models all of which are folding. Two models – MTC 12 Mario and MCT 12 Vario Women – use 100% carbon; the other two – MCT Vario and MCT Vario Women – use aluminium. The poles are slim and lightweight, and all feature the new Cross Shark Grip which offers speed and comfort. www.leki.com

Spring/Summer 2020 at Oboz sees an update to some of its classics; the Bridger and Yellowstone Mids. The Premium Collection: Premium materials, enhanced technology and superior upper construction are said to deliver the ultimate trail performance and durability with a Vibram Megagrip sole. Available in men’s and women’s versions, the Bridger Mid Premium and Yellowstone Mid Premium have retained the same fit and comfort but added some premium touches for those taking on a longer, rougher terrain. Both models have Oboz signature B-DRY waterproof technology and O-Fit Insoles. New features include Granite Peak ACT Impact Midsole; Oboz ACT (Adaptive Cushioning Technology) Impact leverages. Intelligent PU creates lightweight midsoles for a variety of footwear with longlasting durability, support and rebound for optimal comfort; full-grain leather material and metal hardwear lace loops. obozfootwear.com

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In developing the new Spring/Summer 2020 collection, Blackyak has focused on meeting the needs of mountaineers for highly functional clothing. In collaboration with professional athletes, styles with a vision for the next mission have been created. The company’s success so far is shown by the achievements of the team athletes Adam Bielecki and Jost Kobusch, the cooperation with mountain guides, expedition providers and 24 ISPO awards. In the new Spring/Summer 2020 range the focus is on

BRIDGEDALE

OUTDOOR BY ISPO A4 414

Bridgedale, will be ‘showcasing its ‘Warm Weather’ collection including ‘non-wool’ models as well as StormSocks in all weights, heights and colours. Bridgedale’s Hike Lightweight Coolmax Comfort range, made by combining Coolmax with cotton yarns gives Bridgedale a complete and comprehensive range of wool, non-wool and waterproof socks. The ‘Storm Sock’ range has been developed to provide wet weather protection and comfort, it combines Bridgedale’s FusionTech with a HydroTech waterproof, breathable and windproof membrane. This range has been designed and tested to perform in the wettest conditions when hiking, biking or running. www.bridgedale.com

BLACKYAK OUTDOOR BY ISPO A6 428 wearing comfort, achieved through newly developed waistband solutions as well as stretching, breathable and laserperforated materials. Trousers are also designed with robust materials or ceramic prints in areas subject to heavy wear. In the area of rain protection, Blackyak now also uses a Pertex Rain Shell in addition to Gore-Tex. The waterproof material is used in both the

PERTEX

OUTDOOR BY ISPO B5

Ultralight, stretch, Pertex Shield 2.5L fabric is what is said to make the RAB Phantom PullOn stand out. The mountain running waterproof shell feels like a windproof and can be worn all day in the wind. It also packs down to almost nothing for your pack. The Pertex Shield fabric is also highly breathable, making the RAB Phantom Pull-On a must for intense mountain pursuits. First registered in 1979 Pertex has grown from humble beginnings as a simple theory and vision into an iconic fabric technology brand. Today the brand is partnered with some successful outdoor names thanks to its technical knowledge and understanding of the outdoor environment. www.pertex.com

Vaneko 3L jacket and the 2-in-1 Albera vest with integrated pop-out rain jacket. Also, on the Albera, the substrate is protected by Polartec Alpha Direct insulation material. The Polartec Alpha Direct products expand the Blackyak collection with particularly lightweight insulation jackets in small pack sizes. blackyak.com

POLARTEC

OUTDOOR BY ISPO: B4 – THE BORDERLANDS

Polartec describes itself as a fabric pioneer and this year announces its pledge to commit to 100 per cent recycled materials and biodegradability across its entire production line. Setting a new standard for sustainable textiles, this is the culmination of 25 years of investment and research to create fleece, insulation fills and breathable waterproof fabrics with the environment at the fore. www.polartec.com

PRIMALOFT

OUTDOOR BY ISPO: B5 107

PrimaLoft, the specialist in advanced material technology, is on a mission to be “Relentlessly Responsible” and is focusing on what it describes as its game changing 100% recycled and biodegradable PrimaLoft Bio Insulation and Performance Fabrics. Now renewable for use in a circular economy, PrimaLoft Bio fibres have been proven capable of being chemically recycled and reused to produce new insulation or fabric fibres. The team will explain more about these innovative technologies and how PrimaLoft has addressed the eventual end-of-life of a garment, helping to find a solution for the industry-wide microplastics issue. www.PrimaLoft.com

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AUSTRALIA INSIGHT

OUTDOOR THRIVES DOWN UNDER

utdoor Retailer Australia (ORA) is the only trade exhibition in the Australian and New Zealand outdoor markets. The show, from July 14 to 16, focuses on bringing together manufacturers, importers and distributors with retailers from domestic and international markets. The show also places a large emphasis on providing short education sessions for the visitors that are relevant and exciting for their businesses. In 2019 ORA will be hosting Roger Simpson from The Retail Solution, who will provide seminars on Monday and Tuesday focusing on customer experience training. The show also welcomes back Dominique Lamb, CEO of the National Retail Association, who will speak on the state of retail in Australia and outside forces influencing it.

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This year has also seen the ORA move from its Sydney home to a new home in the Exhibition Pavilion in Melbourne. This new move will see the show contained under one roof and provides an opportunity for the show to grow and prosper. Phil Endersbee, president, Snow and Outdoor Trade Association (ORA) said: “Like all shows around the world a venue and city change for both exhibitors and suppliers is an exciting experience as most suppliers take the opportunity to redo their stands and in general just reinvigorate themselves and their offering. “For all it is also a good opportunity to find new places to stay, discover some new restaurants and I guess it goes without saying to find those best pubs for a bit of catching up with friends in the trade over some great boutique pale ales. “The new ORA venue is right on public transport, is close to the city, is right on the boundary of Flemington where the Melbourne Cup (the race that stops a nation) is held. It also provides plenty of space for good outdoor displays coupled with a temperature-controlled space for all exhibitors under cover. The entire committee looks forward to the new move and can’t wait to welcome everyone to Melbourne.” n Visitor registration is free and available through the ORA website: www.outdoorretailer.net.au.

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The UCI Road World Championships in Numbers

11 Number of races (Team Time Trial Mixed Relay, Individual Time Trial, Road Races).

8 Days of competition (not including the Para-cycling event).

1,400 Approximate number of athletes set to compete.

90 Countries set to be represented.

6,000-7,000 National federation members, delegates, technicians and journalists set to be in attendance.

250 million Predicted global television audience.

1921 The year the first UCI Road World Championships took place.

1958 The year the Women’s Elite Road Race was first contested.

1994 The year Individual Time Trials were introduced.

YORKSHIRE’S CYCLING COUP

orkshire will once again be the centre of the cycling universe in September when it hosts the 2019 UCI Road World Championships. Just how big a coup is this for us, and why we should be excited? The county’s love affair with the bike began in 2014 when Yorkshire hosted the ‘Grand Depart’ of the 2014 Tour de France. Those two days proved such a resounding success that director Christian Prudhomme described it as ‘the grandest Grand Depart’ in the race’s then 110-year history, and over four million fans lined the route. That prompted organisers Welcome to Yorkshire and ASO to launch the Tour de Yorkshire as a legacy race in 2015, and in the five years since then it has grown to be one of the best-supported and most dramatic races in the sport. Cycling’s world governing body the UCI (Union Cycliste Internationale) were clearly taking note and in October 2016 they granted Yorkshire the right to host their own pinnacle event. Whereas football fans might describe the Tour de France as the Champion’s League of cycling, the World Championships could easily be likened to the World Cup where riders represent their countries and battle it out for one of the biggest prizes in the sport – the iconic rainbow jersey. And while riders only enjoy a brief stint in the yellow jersey whilst leading the Tour de France, the winner of the rainbow jersey gets to wear that particular garment for a full year of competition. The jersey itself is striking – bright white with five horizontal bands representing the UCI colours around its chest. The colours (blue, red, black, yellow and green) are the same as those which appear in the rings on the Olympic flag, and even after the

92nd Edition of the UCI Road World Championships which will be held in Yorkshire.

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rider has relinquished his or her jersey at the end of their 12-month reign, they will be able to don the rainbow bands on the sleeves and collars of their regular team kit for the remainder of their career. The World Championships are taking place between September 22-29 with 11 races over eight days of competition for Junior (U18), Under 23 and Elite athletes. In order to encompass as much of the county as possible, Bradford, Doncaster, Leeds, Northallerton, Richmond and Ripon will each host race starts but every event on the programme will culminate in Harrogate – the main competition town. Three different types of cycling are on offer – mass road races, individual time trials, and for the first time ever, a mixed team time trial relay (see sidebar more information). If that wasn’t enough, a ground-breaking para-cycling event – the Yorkshire 2019 Para-Cycling International – will also take place the day before the Championships kick off on Saturday, September 21 with races starting in Beverley, Tadcaster, Wetherby and Harrogate and all culminating on the same finish line along Parliament Street. This is set to be one of the largest para-cycling events ever held and it will act as a qualifier for the Tokyo 2020 Paralympic Games – guaranteeing another world-class field.

The Races Explained Para-cycling Road Races This includes races for four groups of disabled riders - blind and visually impaired, people with cerebral palsy, locomotor disabilities and hand cyclists. Regular bikes, tandems, tricycles and hand bikes will all be used and the towns where the athletes start will be based on their functional capacity.

Team Time Trial Mixed Relay Yorkshire will be making history by hosting the first-ever Team Time Trial Mixed Relay. This ground-breaking format will see teams consisting of three male riders and three female riders working together as a team. The male riders will set off first and take on one lap of the Harrogate circuit. The women will then replace them on the road as soon as the second male rider has crossed the finish line. Final timings will then be taken when the second female rider crosses the finish line and the fastest team will be declared the winner.

Individual Time Trials

These Championships aren’t just for cycling purists however, there are a whole host of other attractions being laid on to ensure everyone has fun. The Fan Zone on Harrogate’s Stray will feature a giant stage and wide variety of performers that will wow the crowds when they’re not engrossed in the action. And if watching the world’s best cyclists inspires you to get on two wheels, the Cycle Expo Yorkshire trade show is taking place at the nearby Great Yorkshire Showground where you’ll be able to sample every piece of cycling kit imaginable – from an entry level puncture repair kit right up to the exact same bikes being used by the pros. Over three million fans are set to descend on the county and they will be joined by approximately 7,000 riders, support staff and delegates from every corner of the. And while the host towns are the obvious place to base yourself if you do fancy sampling what this fantastic event has to offer, we’d also suggest spending some time along the race routes where you’ll be able to watch the riders doing their thing at amazingly close quarters. Every village, town and city along the race routes will be swathed in the rainbow bands so make sure you get yourself out around the county and join in the fun. n

In this discipline cyclists don’t ride in a peloton, but alone against the clock, and the fact they are set off at regular intervals means you’ll be treated to non-stop action. The athlete who crosses the finish line in the fastest time is declared the winner. Every second counts and as aerodynamics play such an important role, the riders compete on specially designed bikes and kit that appear to come from some futuristic age.

Road Races This is the most familiar type of cycling and involves a mass start event where national teams come together in a peloton and compete against each other. The winning rider is the first athlete to cross the finish line at the end of the full race distance.

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Tradition since 1774.

birkenstock.com

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INTRODUCING OUR LATEST ADVENTURES FOR 2020.

SWIMWEAR

SUPPORTING THE GALAPAGOS CONSERVATION TRUST

TRAVEL FOOTWEAR WITH INNOVATIVE TECHNOLOGY

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A SUSTAINABLE COLLECTION OFFERING COMPLETE SECURITY

If your customers are looking for adventure travel gear, Craghoppers can now kit them out from head to toe. In addition to our women’s, men’s, kids and famous trouser ranges, this season we have 3 new exciting product ranges all designed with innovative technology. To find out more about our new head to toe range call us on 0161 749 1300 VISIT US AT: OUTDOOR BY ISPO Stand number B6.430 OTS Stand Number 112

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11/06/2019 19:53

SGB Outdoor Summer Show Special 2019

Articles inside

SGB Outdoor Summer Show Special 2019