SGB Outdoor ISPO (Munich) 2018 issue

ALSO INSIDE: What to expect from ISPO Munich 2018

SPEED RECORD

ISPO Munich special 2018

British mountaineer breaks record on Mount Kilimanjaro

PG 12 PRIMALOFT Black Insulation ThermoPlume in high demand for AW18

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INSIDE THIS ISSUE:

Interview with British mountaineer Mollie Hughes after her successful ascent of Mount Everest

20/12/2017 11:10

P&P Live 2018 REGISTER Advert v14:Layout 1 25/10/2017 10:49 Page 1

21 - 23 January 2018 Halls 17 & 18 - NEC - Birmingham

PRINTWEAR & PROMOTION LIVE!

REGISTer now for Fast-track entry

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20/12/2017 10:59

Cover pic: Jon Gupta ISPO 2018 Special Issue Pic: Jon Gupta

ALSO INSIDE: What to expect from ISPO Munich 2018

SPEED RECORD

ISPO Munich special 2018

British mountaineer breaks record on Mount Kilimanjaro

PG 12 PRIMALOFT Black Insulation ThermoPlume in high demand for AW18

01_Cover.indd 1

INSIDE THIS ISSUE:

Interview with British mountaineer Mollie Hughes after her successful ascent of Mount Everest

20/12/2017 11:10

Editor: Heather Ramsden Tel: 07974 903726 Email: heather.ramsden@sgboutdoor.co.uk Advertising: Tom Saunders Tel: 07841 412199 Email: tom@silverbackpublishing.rocks

First Words

Publishing: Silverback Publishing Ltd Publisher: Tom Saunders Managing Director: Andrew Crispin Commercial Director: Simon Millet

Heather Ramsden

T

he big story in the outdoor sector currently is the upcoming trade show, ISPO Munich 2018, and as you page through you will see much of this issue is devoted to what’s hot and trendy for AW18.

There will be examples of this year’s trends aplenty at ISPO so find out more on pages 6 to 13. We have an extensive overview of ISPO Munich on pages 6 to 7, then you can find out what’s in it for British retailers in an SGB Outdoor interview with the exhibition director Markus Hefter.

Finally we have a closer look at the brands and the highlights from their collections from page 9 to 13 featuring all the apparel, footwear or equipment to meet the requirements of just about any outdoor enthusiast, explorer or adventurer.

Apart from our ISPO splash, we have a fair few brands who are telling their own story in this issue so keep an eye out for Jack Wolfskin, Cordura and inov-8.

And finally we have an interview with one of Britain’s finest adventurers, Devon-born Mollie Hughes who last year became the first British woman and the youngest woman across the globe to reach the top of Mount Everest from both the north and south sides.

Design: Keith Wood, Hype Creative Whilst every care is taken in the preparation of SGB Outdoor, the editor or publisher do not accept any liability for inaccuracies. Opinions expressed are not necessarily those of the editor. Publication of advertisements and information does not imply recommendation.

Publication of submitted items will be at the discretion of the editor.

No part of this magazine may be reproduced without the permission of the directors of the company

Contents 4-5 6-7 8

9-13

Industry news ISPO preview Interview / ISPO exhibition director Markus Hefter ISPO product previews

2

17 19 20 22-23 24-25

Printwear & Promotion show preview inov-8 Jack Wolfskin Interview with mountaineer Mollie Hughes The importance of social media

Welcome

017, was an unpredictable year, the economy grew faster than the initial forecasts following the shock Brexit vote, unemployment reached record lows and stock markets across the world continued to hit all-time highs . Bitcoin the second most talked about subject behind Trump started the year at $1000 and ended just shy of $15000, and Amazon continued its dominance online opening its 13th fulfilment centre. On the retail front, JD Sports continues its dominance in the outdoor market with the purchase of Go Outdoors and VF continues its growth with the recent acquisition of Icebreaker.What will 2018 bring us? I wish all our readers a healthy and prosperous new year.

Simon Millet, Commercial Director

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29/12/2017 12:21

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oung people attending The Outward Bound Trust’s Aberdovey centre in Wales will be taking huge steps in their learning and development thanks to a donation of 500 technical socks from outdoor sock specialist Bridgedale.

For over 75 years this outdoor educational charity has been working with schools, colleges and youth groups in the UK to provide individually tailored skills development courses through learning and adventure in areas of outstanding natural beauty.

The sock donation to The Outward Bound Trust builds upon the Bridgedale’s roots in the outdoors and aims to inspire and empower the next generation of outdoor enthusiasts.

Carolyn Dunn, sales and marketing manager at

INDUSTRY NEWS

BRIDGEDALE HELPS YOUNGSTERS TAKE STRIDES TOWARDS THEIR FUTURE

Bridgedale commented: “The Outward Bound Trust shares Bridgedale’s passion for the outdoors and we hope a good quality pair of socks will encourage the young people to keep loving the outdoors and to use the skills they learn after their courses are over.”

Al Crisp, head of The Outward Bound Trust’s Aberdovey Centre also said: “The young participants on our courses come from a wide range of backgrounds but are all here to gain confidence, team work and other valuable skills for the future through experiential outdoor learning in magnificent natural surroundings. We thank Bridgedale for its sock donation and are sure the young recipients appreciate the value of this good quality, technical outdoor kit.”

OTS 2018 - NOW OPEN FOR EXHIBITOR BOOKINGS

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he Outdoor Trade Show (OTS) is now open for exhibitor bookings. The Outdoor Trade Show (OTS) 2018 will take place from Tuesday 3rd to Thursday 5th July 2018 at its new venue, EventCity in Manchester.

OTS Organiser Marta Williams said: “We have had a fantastic reaction to the new venue and the move to the North West so far, with many of last year’s exhibitors having rebooked and some increasing the size of their stands. We have also had interest

from new brands to join the show, due to the continued support from major retailers to bring their buying teams in July next year.

We are once again supporting OIA members by offering a discount on stand space.”

As OTS and ROKS 2017 exhibitors had the opportunity to book in advance and organisers have already received around 40 bookings including 2pure, Ark Consultants, Bradshaw Taylor, Buffera, Burton McCall, Cadac, Grangers, Lyon Equipment,

Hi-Tec, Keela, Scott Sports, Silva, Thule, Vango and Vibram.

The first new exhibitor to book for 2018 is Osprey. Head of marketing, Jonathan Petty said: “We’re thrilled to announce Osprey Europe’s attendance at the successful and acclaimed Outdoor Trade Show in 2018.

We’re looking forward to meeting our current and prospective customers to showcase both our new and existing collections. As the UK’s leading pack specialist this is a fantastic opportunity to

be surrounded by passionate outdoor enthusiasts who have a shared interest in high quality and innovative packs.”

The decision to move to the new Manchester venue follows exhaustive research with retailers and exhibitors that reflected a common desire for the creation of ‘one unified trade show’ with dates best suited before order books close and at a location convenient for both northern and southern based retailers. www.outdoortradeshow.com

COTSWOLD OUTDOOR JOINS FORCES WITH BEST-SELLING AUTHOR

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utdoor clothing and equipment retailer Cotswold Outdoor has announced the appointment of best-selling author Pat Divilly as its official brand ambassador in Ireland.

The partnership will not only see Pat engage in talks and events at Cotswold Outdoors’ local stores, it will also take him on his next expedition, from February 10-28, climbing the Aconcagua in the Americas for which he will be supported and kitted out by the brand.

The agreement will further involve tips and expert advice on equipment and how to get

started on your next adventure, both through social media as well as Cotswold Outdoor’s blog.

Paul McDermott, Omnichannel and marketing director at Outdoor and Cycle Concepts said: “We are delighted for Pat to represent our brand, support him on his next expedition and inspire others to go out and explore.

For us, he embodies our vision to not only be experts in the industry, but also meet every outdoor enthusiasts’ needs and support and excite them for their next challenge or adventure.”

Pat said: “To me, Cotswold Outdoor is the go-to retailer to find everything I need and want to take on my travels. I’m excited to be an ambassador and become part of the brand, sharing not only my experiences and top tips to embark on new challenges with others, but also to involve everyone in my adventure to the Americas next year. Passion and inspiration are two key concepts for me and Cotswold Outdoor represents that same ethos.”

Pat Divilly is a best-selling author, corporate speaker, world traveller and high-

performance coach. He has helped clients all over the world achieve success in both weight loss and personal development through his online training courses and best-selling books.

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19/12/2017 17:48

BRITISH MOUNTAINEER BREAKS RECORD

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ritish mountaineer and Montane ambassador Jon Gupta has set a new English speed ascent record for Mt Kilimanjaro of just eight hours 11 minutes.

The year 2017 has been Jon Gupta’s year. Starting in January, he and Tom Sutherland became the first team ever to complete the 430 mile category of the Montane Yukon Arctic Ultra, enduring temperatures as low as -44°C over a gruelling 12 days.

In May, not only did he guide client Mollie Hughes (See our feature on pg 14) into the record books when she became the youngest woman in the world to scale Everest successfully from both north and south sides, but Jon himself became the youngest British male to summit successfully from both sides too.

Closer to home, he then followed this up by achieving his Mountain Instructor Award

Jon Gupta ice climbing in the summit crater of Kilimanjaro at 5,750m after setting a new English speed ascent record of 8 hour 11 minutes.

Image by Jon Gupta

in the summer – the highest UK qualification attainable for rock climbing.

In autumn, he set his sights on an ambitious speed ascent of the world’s highest free-standing mountain – Kilimanjaro (5,895m).

Kilimanjaro’s air pressure is so low that its oxygen is recorded at around half that recorded at sea level. Walking in these conditions is hard enough, let alone running.

After acclimatising with a rapid ascent on Mt Kenya’s (5,199m) big ultra classic North Face rock route (800m IV+ 5.9), Jon headed to Tanzania for his Kilimanjaro speed ascent attempt.

He achieved this via the steepest route in an eight hours, 11 minutes, setting a new English speed record in the process.

Jon’s route for the approx. 60km round trip saw him ascend the Unbwe / Western breach and

descend the following morning via the Mweka Route via Baraffu high camp.

Jon said of his new record: “This world is changing incredibly quickly – by 2060 there are predictions that all of Kilimanjaro’s ice will have disappeared. I know Kilimanjaro inside out.”

Jon has completed 18 ascents of Kilimanjaro and in recent years has made some very fast speed ascents on other big mountains, like Ama Dablam (speed solo in 14 hrs).

“I love pushing my body really, really hard at high altitude. I’m not a runner but combining the two makes perfect sense for me. I just love moving fast in the big mountains. From 5,000m to the top of Kilimanjaro it was really tough – my lungs were burning but I felt absolutely great! I would stop for five to 10 seconds to feel normal again, then push on as fast as I could”.

9 – 12.3.2018 NUREMBERG, GERMANY

More innovations for your product range, more insights about trends and your industry, more than 1,450 exhibitors.

In short: the crucial edge for your business.

Are you ready for more?

IWA.INFO/READY #IWAshow Information: Overseas Trade Show Agencies Ltd. | T + 44 (0) 20.7886 3045 | otsa@otsa.net For trade visitors only. Credentials must be provided.

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22/12/2017 10:35 20.12.17 10:44

Pics: ISPO

ISPO PREVIEW

FOUR HALLS FOR EXPANDING OUTDOOR SECTOR

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s one of the leading global trade fairs, ISPO Munich 2018 will showcase new trends and products for the upcoming season from January 28 to 31. This year the show will focus on major topics like digitalisation and sustainability.

SGB Outdoor looks at some of the highlights and the sector’s emerging trends.

The outdoor segment will be one of the main focal points of the show with all the major brands spaced over four prominently positioned halls A1 to A4.

According to ISPO many of the outdoor brands are responding

to changes in the seasons with shorter winters and transitional months accounting for a bigger chunk of the year. It means that product demand is changing as consumers start to use equipment in a different way.

In addition, ISPO reports that outdoor sport is no longer the sole domain of hiking or mountaineering. Leisure outdoor activities like a simple trip to the park are becoming increasingly important which in turn gives manufacturers a new customer base and further sales channels.

The outdoor segment at this year’s ISPO has been increased to include an extra hall to accommodate the developing

trends within the industry. With a total of four outdoor halls this time, information will be on hand for visitors hungry for the latest information on trends and innovations.

Hall A3 will host the Snow & Safety Platform. Special hardware, such as protective gear, avalanche transceivers, avalanche airbags, snow shovels, avalanche probes, and even emergency radio technology are standard safety products alongside the helmets, goggles, and rope.

Visitors to halls A1 to A4 will be able to find suppliers of specialist climbing equipment, the hottest water sports labels, and suppliers catering to

multiple segments across the outdoor sports industry.

The Outdoor & Water Sports Village in Hall A4 also falls under the outdoor segment for the first time and it provides water sports companies with a platform to present their brands.There will be a pool in this area that can be used to demonstrate innovations in surfing and paddle sports.

Trade visitors can expect to find clothing, hardware and trends in swimming and diving equipment.

Another focus area in Hall A4 is Outdoor and Travel aimed at specialist retailers and outdoor experts representing manufacturers and brands who require information on new

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20/12/2017 11:14

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GB Outdoor spoke to some exhibitors about their impressions of this year’s trends and what to look for.

Digitalisation will be a significant feature at ISPO this year

outdoor and travel products and developments.

Digital transformation is one of the biggest driving forces of the future and fundamentally changing the industry. To mark this ISPO has created a new platform for the digital future of the sport business. ‘Digitize’ will be launched at ISPO Munich 2018 in Hall A4. Visitors will learn about digital concepts, technologies and market potentials through presentations, seminars and forums.

Elsewhere, in Hall A2, the Scandinavian Outdoor Group’s (SOG), Scandinavian Village features 60 brands from the north of Europe. The SOG Bar and Lounge are popular among

buyers, decision-makers, experts, and journalists.

Corporate social responsibility and sustainability and will also be key within the outdoor sector, as companies place priority on preserving nature while customers begin to demand outdoor sports equipment which is kind to the environment.

ISPO Munich is joining forces with various associations, experts, and representatives from across the industry and trade to put on a range or workshops and conferences.

In addition, the ISPO Award boasts a judging panel made up of international experts in sustainability management.

Adam Starkie, product designer at Sprayway said: This season we’re seeing a growing demand for consumers wanting functional outdoor clothing with a ‘high street’ aesthetic – people want to look good, but also have the reassurance of a dependable brand. That’s why, for AW18, we have launched a brand new category: “Everyday Outdoors” – which blends our 40-year heritage of technical design, with contemporary outdoor-inspired styling.

“We’ve used the features and technologies from our hill collection to give high performance that can be relied on every day, such as using our HydroDRY shell fabrics and InsoTHERM and CoreC insulations on our new Belmont Parka jacket, which keep you warm and dry no matter what the British weather throws at you – and, being based in Manchester, we know a thing or two about the British rain.”

Ed Cooper, product designer at Trekmates said: “In accessories, we’re anticipating a move to clean-styling across the board.

For AW18 we have focussed on simplifying design, and adding features and hidden components that give a much cleaner look.

“For example, the discreet toggle anchors on our new Grinzbruk Cap can be used to attach the removable chin strap, or to secure the ear flaps up when desired, but will slip comfortably into the construction of the hat when not in use. It is these simple, but elegant features that we feel will meet the demand for cleaner styling, while remaining accessories that can be relied on to perform when you need them most.

Barry Rice, sales manager at Oboz said: “Lighter and more breathable footwear is an everpresent trend, but the trick is achieving that without losing the integrity expected of boots.

Although synthetic materials,

cushioning technologies and constructions can find that balance, leather is still a very strong market player.

“Styles such as our Men’s Sawtooth and Bridger, which remain popular in the UK, and our new Women’s Sapphire Mid B-Dry make use of premium, waterproof nubuck leather alongside the technologies and construction that allow these boots to be light and breathable, while remaining tough enough to tackle any trail.”

Selim Say, product line manager for KEEN Footwear EMEA said: “All Terrain footwear remains one of the cornerstones in the outdoor industry.

Consumers seek comfortable yet protective and functional shoes to explore spaces off the mass trails on different levels. The space defined as ‘outdoors’ means different things to different consumers and incorporates spaces that may also be closer to home than just the typical mountain trail.

“We know our fans also look to our products to stay protected during crisp morning walks for leisure and when commuting in and around city areas too – key KEEN technologies such as KEEN.Freeze and KEEN. Warm give reliable protection when encountering wet leaves and frozen footpaths. A diverse range of modern muted tones feature in our colour palette for AW18, sympathetically selected to work as well with daily outfits in urban areas as they do in more traditional outdoor environments .

“Our junior products continue to be a key focus for KEEN and we are excited to develop our franchise of girls and boys specific insulated styles for AW18. KEEN is very much an active family brand and want our products to inspire exploration and play. Benchmark KEEN protective technologies such as KEEN.Dry and KEEN.Warm now feature in our junior lines, ensuring parents are sure of the same premium levels of protection and support as feature in the adult editions.”

For more information: www. munich.ispo.com/en

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20/12/2017 11:14

ISPO INSIGHT

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ith the outdoor segment benefiting from an additional hall, as well as 70 new outdoor exhibitors there is more to see for UK visitors to the annual ISPO show in Munich in January.

Heather Ramsden spoke to exhibition director Markus Hefter to find out why this is an event UK retailers must add to their calendar.

What is ISPO and what are this year’s highlights?

We are the leading international trade show for sports business. Last year, we had 2,700 exhibitors and 85,000 visitors from 120 countries.

We are expanding the concept for 2018 with eight different segments and within the segments we have a number of focus areas. We are using the whole Messe Munchen venue which includes 16 halls and 180,000 square metres and currently we are fully booked.

There are a lot of highlights. Last year we started to reorganise the segments and in 2018 you will see a new layout of the halls as well as a new set up. We definitely have some interesting things to show.

What is ISPO’s goal?

As a leading international trade show in the sports business, our aim is to try to be the number one international trade show in this area. ISPO is a multi-segment show which is interesting and different from most of our competitors who are single segment shows.

You see a lot of shows that are dedicated to single segments and that always works well as long as the segment is growing.

What makes ISPO special is that you have a lot of cross over segmentation and as a visitor you can walk through all the different segments and get inspiration. That is something you can only experience at ISPO.

How will this year’s ISPO compare to last year?

We have transformed our

ISPO MUNICH – WHAT’S IN IT FOR UK RETAILERS definition of outdoor. In 2017 when you were looking for outdoor you only went into halls A1 up to A3 but there were a lot of outdoor exhibitors dedicated to outdoor in other halls. In 2018 we will open an additional outdoor hall A1 up to A4. In the new hall we are putting the outdoor and water sports village, the outdoor and travel area and the whole corporate social responsibilty topic will be placed there.

It will be a much better place for visitors to go to get all the information on the outdoor segment, walk around get some inspiration and get the whole picture of outdoor in a logical structure from A1 up to A4.

An extra hall means more exhibitors with some coming from other halls. For example, the water sports village which was elsewhere is now in the outdoor segment. We also have around 70 new exhibitors who have never exhibited at ISPO before or who have never been in the outdoor segment. Most of them come from the outdoor and travel area and corporate responsibility and our water sports area is also growing.

Are there trends that are big this year?

We see that the outdoor and travel segment is growing. Many exhibitors are enlarging their portfolio into that segment.

There are also brands that specialise or are dedicated to that segment. Corporate social responsibility is also a big topic and it is getting bigger. It is interesting to see that the whole sustainability subject is now becoming standard among all brands. It is not just something that some of the brands focus on it is absolutely standard today.

What role does digitalisation play for the outdoor sector?

This will be even bigger for the outdoor sector than it was last year. Digitalisation is one of the main topics. Everyone knows about it but it means

different things to different exhibitors. From our point of view, what we would like to achieve is to provide a platform to inform about digitalisation on every level. We will have a new platform in hall A4 called Digitize by ISPO Academy. This is an area where we show that digitalisation is ongoing. Visitors will be able to attend talks, seminars and forums. They will explore the latest challenges of digital transformation. We will also provide a digital readiness check for retailers. They can go there and check how digital they are already to show them where they can improve.

Why should independent retailers from the UK visit the show and what advice do you have for them to get the most out of the show?

It is definitely the best overview in the market. Where else do you have a chance to see so many brands from so many different segments at one time and one place in four days. It is definitely the place to discover a lot of new trends and new topics from cross over segments. That is the main USP for ISPO - they can really think outside the box by going from outdoor to other segments and they can see the overlap. They can find new products and new and interesting opportunities.

We do recommend they prepare. Check the exhibitor directory and the events database. There are more than 300 events so that is something you really need to check and plan in advance otherwise you miss a lot.

Do you expect a big British presence?

We absolutely expect a big presence from Great Britain.

That is one of our key countries.

In 2017 there were nearly 3,500 visitors from the UK which was an increase of 18 per cent.

What can ISPO do to help

British retailers make the most of their business?

We have so many events and presentations. The ISPO Academy is really the perfect tool to learn how to improve their business and about market reactions. There is a lot of information you can find at ISPO. The ISPO Digitize area and the ISPO Academy helps businesses get a range of helpful information.

We also have the ISPO Awards which highlight the best products in the industry. This helps retailers find the best products so they can have the opportunity to sell them in their stores.

What do you expect from the turnout and what is the future of ISPO? We have always had more than 80,000 visitors. In 2017 we had a record 86,000 close to 87,000. From exhibitors, the demand is higher compared to the same time last year and bear in mind last year there was record 2,700 exhibitors. When I started with ISPO in 2009 we had 1,700 exhibitors so over the last so many years we have gained nearly 100 exhibitors every year. That is really amazing. Now we are running out of space because we occupy the whole venue. There is no more room for growth until 2019 when we will be building two more halls and they will be ready in summer 2018.

But it is not about number of exhibitors. We always want to have the best brands here who have the best products. So even if there were 50 fewer exhibitors I could live with that.

You can do a trade show with five exhibitors and 5,000 visitors but you can’t do a trade show with 5,000 exhibitors and five visitors. Our focus is bringing visitors to the show. That’s what we try to achieve.

What is a must see for the outdoor sector?

All four halls are really great. They are also very well structured. We wanted to achieve this. One of the main goals was to achieve a main aisle through each hall so you can easily see through the halls with brands on the left and the right. It gives you a perfect overview of each hall. There are a lot of good brands and they will be easier to find in comparison to last year. n

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19/12/2017 17:54

ISPO PRODUCT PREVIEW

AKU – HALL A2 300

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KU’s Bellamont Lux Low and Mid are “luxury” versions of the brand’s Bellamont available in low and mid cut versions. The upper is made with a special Italian leather called “printed suede” with a finishing which gives it a distressed look.

The toe and heel protection, previously made using rubber, is made of a lighter alternative “liba smart” material, used in mountaineering and trekking boots. The sole is a Vibram Predator sole as was the case previously, but with a more durable rubber compound. This results in an improved grip on wet and dry surfaces and provides better stability and flexibility whatever the surface underfoot. www.aku.it

BUFF – B3 414

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UFF will present its new collection for autumn/winer 2018 at ISPO Munich on a 240m² futuristic stand with a tubular illusion.

The brand is paying particular attention this season to environmentally friendly methods and products with the new Original Multifunctional Headwear created from two recycled plastic bottles.

This product is said to be surprisingly elasticity, a 4-way-stretch obtained thanks to technology, which allows the tubing to stretch in four different directions to increase comfort and give it the capacity to adapt to the neck.

It is a multifunctional accessory that offers protection against ultraviolet radiation from the sun, as well as being a great thermal insulator since it reduces the transfer of heat between the human body and the environment.

It also has an optimal capacity to wick moisture vapour away from the body and keep it dry and comfortable. Finally, it has been designed in one piece and without seams to obtain maximum comfort and avoid irritating the skin.

Buff will be giving away the new product to the first 100 people to come along to its stand and recycle a plastic bottle every day of the show.

The brand is also presenting a new line of products for running in the city. Buff Run is an urban line that includes caps, seamless tubular and hair bands that are stretchy and comfortable and are created in its new Dryflx fabric. www.buff.eu

CMP – B2 205

ALTRA FOOTWEAR – STAND A5 212

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MP, the Italian sportswear brand is continuing a range of vibrant-coloured ski clothing for next winter at what they describe as affordable prices that will keep you warm and looking stylish on the slopes.

The CMP Woman Jacket Zip Hood offers eye-catching colours, twill fabric, water-repellency and 3M Thinsulate Featherless Insulation. With 600 Fill Power this is said to be ‘revolutionary’ alternative to natural down, made of light, resistant polyester fibres to ensure greater warmth and better performance against damp than natural down, for the same volume. It is also washable, compact, light, breathable and hypoallergenic. www.cmp.campagnola.it

he Altra Timp fills a gap in the brand’s trail line.

With a stack height of 29mm, it’s for those who want a little less cushion than Altra’s Olympus (36mm), but more than the Lone Peak (25mm).

The Timp is named for a Wasatch mountain peak where the Altra team runs for inspiration. It’s the locals’ nickname for Mt. Timpanogos, a massive peak with an iconic trail to the 11,749 foot summit, the second highest peak in Utah’s Wasatch Range.

We call the Timp our ‘long day’ shoe,” said Altra founder Golden Harper. “It’s perfect for ultra marathoners and it’s also ideal for long hikes or runs to the summit. The Timp has plenty of protection, yet runs light and nimble.”

Built on the same performance last as the Superior 3.0, the Timp has a similar fit, but with 6mm more protection underfoot. It features asymmetrical lacing, a new MaxTrac outsole with a trail rudder and a cushy InnerFlex midsole.

The upper has a new reflective pattern to keep runners visible in any lighting and has drainage holes to allow the release of excess water. www.altrarunning.com

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19/12/2017 17:56

CRAGHOPPERS - A1 410

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he AW 2018 range from Craghoppers is described as a perfect partner on any adventure.

The colour palettes are inspired by rich hues of the Scottish landscape, such as burnt whiskey, warm ginger, thistle forest teal and burnt umber and the names of the styles reflect this too.

New to the men’s collection is the Corran Gore-Tex jacket, a clean minimal winter style that also scores well on performance. Similarly the ladies’ Mull Jacket is a stylish cold weather staple which features Craghoppers’ ThermoAir+ technology. For the full insulation package, you could pair these with the Venta Lite vest and Kiwi Pro Winter lined trousers.

Separated into two categories Expedition and Explore, the AW18 range combines smart technology with design to offer maximum protection while still remaining stylish during any hot, or cold winter escapes.

In the Expedition collection there is hot climate specific technology such as NosiLife, SolarShield and NosiDefence to safeguard maximum comfort and similarly for colder temperatures there are technologies such as ThermoAir+, Aquadry and Thermal Control.

The Explore Collection pairs insulating properties with Gore-Tex fabric and ThermoElite technology making city break sightseeing or any wintry outdoor activities enjoyable without compromising on style – taking wearers seamlessly from the office to the trail. www.craghoppers.com

EIDER – A3 514

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ider has been collaborating with artist, Esther Stocker, to create its Contrast Collection, with designs based on black and white, vertical and horizontal lines. Esther’s use of geometric shapes and grid structures brings static into motion, flat surfaces fold, move and transform and lines meet, clash and form new and improbable ones. The eyecatching garments run through the range and include the Wolf Creek Jacket ES as well as the Downtown Street Jacket ES, Big Sky Pant ES and the reversible down Twin Peaks Hoodie and Jacket. www.eider.com

FJÄLLRÄVEN - A2 202

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or FW18, Swedish brand Fjällräven will extend its multiaward winning Keb collection with the launch of a new range of packs and apparel designed for hillwalking and technical trekking. The new additions will include a Keb Lite Jacket and Trouser set. Constructed from lighter fabrics than the original Keb products, the new Keb Lite system is designed for milder winters and Scandinavian spring and summer weather. Both the jacket and trousers are easy to layer with other garments and feature panels of lightweight stretch fabric that are optimised for maximum mobility.

Building on this year’s Wool Promise, the FW18 collection sees Fjällräven extend its range of ‘Re-Wool’ garments that are made from recycled spill from Italian woollen suit factories. The latest assortment will incorporate a new Greenland Re-Wool Sweater which offers functional warmth as well as sustainability credentials; and the Ovik Re-Wool Cardigan W which has a minimalist design a useful alternative as a mid-layer.

The brand has also added new winter garments into its heritageinspired Greenland family including an update to the Greenland Winter Jacket and Parkas and new designs such as the Greenland Down Liner Jacket and the Greenland Stretch Trousers. www.fjallraven.co.uk

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HANWAG – A2 202

anwag will unveil a new ‘active winter’ collection at ISPO 2018, building on the success of its recent collaboration with tyre manufacturer Michelin. The FW18 collection will include a new selection of models designed for everyday outdoor use in winter conditions and featuring the advanced Michelin V-Rough sole. Many of the new FW18 models will also incorporate innovative and sustainable new materials, with more information set to be released at the show.

Based on the award-winning Alpin 5 tyre, the Michelin V-Rough sole is constructed from Michelin’s soft, anti-slip ‘Winter Compound’ rubber which offers exceptional performance in cold conditions, retaining grip in temperatures as low as -30˚C. The sole unit also features a self-cleaning design with wide grooves for excellent grip in snowy, wet or icy conditions. The wide grooves also help ensure flexibility in the forefoot for greater comfort. www.hanwag.com

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HELLY HANSEN – A1 2016

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fter four years of development, global, technical outdoor brand, Helly Hansen introduces Lifaloft for Winter 2018 – a lighter, thinner, warmer insulation.

Through Helly Hansen’s relationship with the Swedish national ski team, the brand developed the new technology, based on a need for more warmth and versatility, with less bulk and minimal weight – in designs that work on snow, are packable and practical for travel.

The answer was found in Helly Hansen’s Lifa fibres described as one of the industry’s most timeless, best-performing materials for controlling body temperature in cool to extreme conditions.

The proprietary insulation, constructed with 75% Lifa fibers and 25% PrimaLoft insulation, is less bulky in construction and weighs 20% less than standard polyester alternatives. However it delivers more warmth based on an increased number of microscopic air pockets that capture and retain heat. It is also a sustainable choice due to a lower water and carbon foot print.

Highlights of the collection include the men’s and women’s Lifaloft Hybrid Insulator jackets. www.hellyhansen.com

KASK - B1 301

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ask’s new ‘Protect Your Style’ apparel builds on its ‘KASK For Women’ initiative that aims to empower and inspire women to pursue their dreams equipped with the highest performing products to meet the specific expectations and needs of female users.

The Protect Your Style kit is available in selected stores globally and will include a Protone helmet, a jersey, a pair of socks and a cycling cap, all designed by Dutch National Road Champion and current apparel designer Iris Slappendel.

She said: “I design cycling clothes that are fashionable, so you have more fun on your bike. When designing the Protect Your Style range, I was influenced by bold colours and geometric lines, it was great fun experimenting on where they would fit best and I’m really happy with how the items have turned out, they work really well together.”

Ylenia Battistello, Kask Cycling brand manager said: “Knowing women enjoy seeing female specific products in store we are really proud of the Protect Your Style kit. It delivers no compromise on performance, materials or fit, and the designs from Iris make a solid statement.” www.kask.com

HI-TEC – A2 414

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i-Tec’s AW18 key story continues with the Outdoor Crossover campaign where the city meets the trail.

The Outdoor Crossover collection captures consumer demand for technically proficient, performance driven footwear and apparel whilst specifically designed for their requirements to look stylish, urban and fashionable.

Hi-Tec offers the consumer the multi-faceted ability to cross over from traditional outdoors activities to more urban related, leisure experiences with products specifically designed to suit their multipurpose, active lifestyles. www.hi-tec.com

KEEN – A2 402

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or FW18, KEEN has updated its Elsa collection with new materials, cuts and colours.

The collection includes The Elsa II WP – a stylish lace up boot featuring a seam sealed premium water resistant full grain leather upper with sporty contrast nylon panels; the Elsa II Quilted WP – a playful winter boot featuring a waterproof full grain leather upper with quilted panels, wool collar and a thermal underfoot panel for luxurious warmth and comfort; the Elsa II Wool WP – blends fun with function, sporting a distinctive blend of full grain leather with contrast wool panels in the upper. The Elsa Chelsea WP also returns with a combination of full grain leather, wool and quilted fabric through the upper.

For FW18 KEEN expands its Targhee hiker category with new bold elevated designs and styles of this popular hybrid, set to inspire adventures in all conditions whatever the season.

Heading up the pack, the Targhee Lace Boot High is equipped for all terrain warrior and takes rugged durability to new heights; the Targhee EXP is made for exploration in the most challenging of conditions and the Targhee III has an adventure ready streamlined design that is lean and stylish, yet tough and gritty.

KEEN’s Terradora range, a women’s specific multi-sport footwear range, expands for FW18 with new styles bolstering the collection to deliver year-round, performance, comfort and protection wherever the trail should take you.

Debuting for FW 18, the KEEN Kids Targhee WP collection is built to take active boys further.

The Targhee Kids is available in a range of fun colours. The new kids Levo WP boot is built to keep kids cosy in even the most extreme winter conditions. www.keenfootwear.com

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PRIMALOFT – A2 304

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rimaLoft, the material’s science company, has seen high demand for its innovative PrimaLoft Black Insulation ThermoPlume increase significantly for AW18/19 season.

PrimaLoft Black Insulation ThermoPlume is described as “the highest performing blowable synthetic insulation” and can be used on existing down machines to be blown directly into the garment’s channel.

PrimaLoft Black Insulation ThermoPlume is a blend of water-resistant PrimaLoft fibres in the form of small, silky plumes, that collectively form a loose-fill insulation, replicating the lightweight warmth, softness and compressibility of natural goose down. Wet weather performance and comfort is guaranteed, even in the harshest conditions.

Mimicking the fluidity, feel and aesthetics of goose down more closely than ever before, PrimaLoft Black Insulation ThermoPlume retains the benefits of traditional PrimaLoft insulation, remaining warm and dry even when wet. It has a 550 fill-power down equivalent.

UK brand Montane was the first British outdoor brand to use the synthetic insulation in its Icarus and Phoenix jackets, launched in store for AW17/18 season. The brand will now add a further four styles to its AW18/19 range, namely: Men’s Icarus Flight Jacket; Women’s Micro Jacket, Men’s Icarus Vest and Women’s Phoenix Vest.

UK outdoor brands Berghaus and Inov-8 have also announced they will be using PrimaLoft Black Insulation ThermoPlume for the first time in their AW18/19 collections. Inov-8 is launching the Thermoshell Pro FZ Jacket, designed specifically for mountain marathons where competitors must move fast and light, yet still require thermal performance in wet weather conditions. www.primaloft.com

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SPRAYWAY – A2 306

prayway returns to ISPO Munich to showcase its new AW18 range, including its new Everyday Outdoor collection.

Blending all of the technical performance in previous ranges, with a stylish look and natural colour palette, this collection takes all-weather protection to the High Street.

Highlights include the retro outdoor inspired Napas, the brand’s warmest down jacket yet using water-resistant duck down and a peached, DWR coated outer fabric for those looking to brave the bitter cold, and the women’s Pima – a fully waterproof, environmentally friendly PFCec free GORE-TEX fabric combined with InsoTHERM fill to create a winter-beating package.

There is also an evolution to the brand’s classic hillwalking range; with new GORE-TEX and HydroDRY waterproof styles, as well as new insulation pieces including a collection of men’s and women’s hybrid fleece and insulation styles such as the Sarma Hybrid. www.sprayway.com

LEKI – B5 300 Leki Alpine Stick S Vario TA is a folding pole, which fits perfectly into a boot bag. The pole uses tempered aluminium 6.5 and has a diameter of 18/16/14 mm.

The Alpine Stick S Vario TA uses the patented Trigger S Grip, four non-slip finger grooves and an additional support area offering maximum grip, safety and superior comfort.

The strap is simply clicked in/ out of the grip with the press of a button and in the event of a heavy fall, it releases upwards thus reducing the risk of injury. The length of the poles is adjustable, 110-130 cm, and they fold down to 49 cm within seconds. www.leki.com

LIFESTRAW – A4 422 LifeStraw Play is a water bottle with a filter designed for kids.

The 10oz. bottle incorporates two-stage filtration with reduces heavy metals including lead, removes bacteria and protozoa, and has a sturdy leakproof design. It is suitable for having access to safe drinking water at home, at school or while traveling or outdoors.

In addition, for each LifeStraw you purchase, one school child in a developing community receives safe drinking water for an entire school year. www.lifestraw.com

Reima – A2 104: New kid’s waterproof, down jackets from Reima, the Waken [girls] and Wakeup [boys] jackets are water and windproof, breathable and dirt repellent and have a ReimaGO sensor pocket. The ReimaGo sensor is a wearable movement sensor that is able to track the duration and intensity of physical activity.

The durable, waterproof sensor attaches to the clothing inside the designated ReimaGO

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OSPREY - A3 400

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rawing on four decades of knowledge, expertise and innovation, Osprey’s Fall 2018 season is built on experience with three brand new packs.

Osprey launched the Transporter Duffel series in Fall 2017, winning over retailers and consumers with its blend of durability, lightweight design and bold branding. A year later the brand has bolstered this range with a much-anticipated wheeled version. The Rolling Transporter is a gear hauling duffel with all-terrain wheels for every kind of adventure.

The new 5th generation Mutant has evolved to take climbers to the peak of their performance. The new Mutant is described as rugged, trustworthy and intelligently featured making it the ultimate climbing pack for year round ascents. Mutant is Osprey’s most lightweight climbing pack and fits closer to the user which suits more demanding climbs.

The new Ozone draws upon three generations of experience delivering lightweight, dependable and stylish wheeled luggage. The Ozone understands the organisational needs of an adventurous traveller and provides modest styling with an important outdoor flavour.

Osprey has also updated its 24/Seven series with new colours. These packs are perfect for those on their daily commute or for those who are exploring the city. www.ospreyeurope.com

POLARTEC – B4 328

PRIMUS – A2 202

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pocket and collects data, sending it to a specifically designed, fun to use, app. There is a detachable hood, snowlocks on the cuffs and at the waist, and an adjustable hem. www.reima.com

Storm – B6 500

olartec Power Fill is a soft and pliable matrix of polyester engineered with a proprietary hollowfibre construction. This forms thousands of air pockets that continuously capture and contain body heat, while maintaining a resilient, equalised thermal layer between the colder air outside and the warmer temperatures inside.

A controlled melt process bonds the hollowfibres, increasing durability and drapability, giving Power Fill superior warmth and design versatility for a wide range of styles/usage.

The polyester fibres inherent hydrophobic properties also work to ensure Polartec Power Fill resists moisture absorption and dries quickly, while maintaining a high warmth-to-weight ratio. www.polartec.com

rimus will showcase its PrimeTech Stove Set at ISPO 2018.

Already a winner of multiple leading industry awards, the PrimeTech stove features an innovative design that combines an advanced regulator valve and integrated windscreen with a pot that includes a heat exchanger to maximise its efficiency.

The result is efficiency with a fuel consumption that is half that of a standard backpacking stove. The regulator also ensures consistent cooking performance, however full or empty the gas cartridge is.

Designed in Sweden, the stove comes complete with two pots – one non-stick and one standard – as well as a lid that doubles up as a colander for added practicality. www.primus.eu

Storm is rebranding for 2018. Whilst the trusted performance will stay the same, the brand has undergone a complete refresh; new logo, labels, and brand messaging to challenge the market and differ from competitors. www.stormcare.co.uk

Trekmates – A2 306 Trekmates is an awardwinning brand that will be bringing its new range of technical winter headwear to ISPO Munich, building on its spring/summer range with a selection of warm and waterproof styles including the Bleakloe Gore-Tex Cap. Trekmates has also built on its glove range, with new warm, waterproof styles. The Arettz DRYglove uses Trekmates’ highest performing DRY Protect waterproof, breathable insert and 120g/m hollowfibre

insulation, with a combination microfleece and high-pile fleece lining for warmth and comfort on long walks in the worst of British winter conditions. www.trekmates.co.uk

Oboz footwear – A2 306 Also on stand is Oboz footwear. This young American brand is growing quickly in the UK, and is returning to ISPO with new developments for the winter season. Visit the stand to see the full range. https://obozfootwear.com

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IF IT’S MADE WITH

CORDURA FABRIC ®

IT’S BUILT TO LAST.

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Tear Resistant

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Whether you’re into extreme hiking, climbing, skiing, snowboarding, hunting or just about anything else outdoorsy. Products made with CORDURA® fabrics are ready to combat all of nature’s furies. Sweltering heat? Frigid cold?

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#CORDURATOUGH How can you tell if your gear is made with CORDURA® fabric?

CORDURA® LITE Fabric Made with high tenacity nylon 6,6 airbag technology fiber

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• Designed for living and built to last Made with high tenacity yarns and air jet textured for abrasion resistance, CORDURA® fabric has proven performance in many of the world’s toughest environments.

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CORDURA.COM © 2017 INVISTA. CORDURA® and Live Durable™ are trademarks of INVISTA for durable fabrics.

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GO WILD OUTDOORS Explore the extremes of durability Whether you’re into extreme hiking, climbing, skiing, snowboarding, hunting or just about anything else outdoorsy.

Products made with CORDURA® fabrics are designed to combat all of nature’s furies.

If it’s made with CORDURA® fabric

it’s built to last

Award-Winning Fabrics For Fall/Winter 2018/19 ISPO Munich January 28th - 31st 2018 CORDURA® Brand Booth - hall C3 / 313

CORDURA.COM © 2017 INVISTA. CORDURA® and Live Durable™ are trademarks of INVISTA for durable fabrics.

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THERMO ROGUE Reolutionising winter hiking.

A tough but light hiker built for moving fast on winter terrain.

A hydrophobic, ballistic textile upper strips out unnecessary foam, maximizing protection with minimal bulk

PrimaloftÂŽ Aerogel Insulation maintains full insulation under pressure and is encapsulated to be virtually waterproof, bringing revolutionary warmth and lightness to Thermo Rogue.

Arctic GripÂŽ Dura adds stability and traction for the extremes of changing winter weather

ISPO MUNICH 18 / HALL A1 / BOOTH 408

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or outdoor and sports retailers and suppliers looking to expand their business through personalised and decorated clothing, headwear and bags, Printwear & Promotion LIVE! 2018 is a mustattend event. The show will take place in Halls 17 & 18 at the NEC in Birmingham from Sunday 21st January to Tuesday 23rd January.

Having smashed its 5,000 visitor target three years in a row, the UK’s only dedicated event for the UK garment decoration industry looks set to be the biggest and best yet, with many of the 150 exhibitors showcasing sports, fitness and outdoor wear propositions on stand.

Interact with leading outdoor companies There will be a number of leading outdoor names exhibiting at Printwear & Promotion LIVE! 2018, including Trespass, Regatta, The Outdoors Company and Result.

At Printwear & Promotion LIVE! 2018, Trespass will offer a range of outdoor wear and high spec technical garments on stand G50, aiming to deliver on both style and substance.

Over on stand D40, visitors will be able to see the latest Regatta Originals collection.

Inspired by the Mancunian spirit, this all-inclusive jacket collection adopts the notion of the Manchester Worker Bee and blends together the timeless with a modern edge.

Returning to Printwear & Promotion LIVE! for the second year running is The Outdoors Company on stand F54. The company specialises in supplying the latest outdoor clothing and equipment lines from many of the world’s leading brands including The North Face, Patagonia, Berghaus, Columbia RAB, Helly Hansen, Eastpak, Craghoppers and Sprayway.

Mark Dix, sales director, explains: “We’ll be showcasing a selection of clothing perfect for workwear, for those working outdoors and promotional apparel. And we’ll be showing visitors a range of smaller items from the brands such as bags, washbags, hats and gloves, which make ideal promotional

P&P LIVE! 2018

Expand your product range at Printwear & Promotion LIVE! 2018 gifts for clients and staff alike.”

Result has further extended its substantial range with new high quality products. The company’s garments reflect the latest in design and fabric technology, with each product offering its own unique look and feel with easy access for decoration. Visit stand D20 for more information.

Discover the latest in sportswear Over 20 sportswear brands exhibited at Printwear & Promotion LIVE! 2017, while a total of 2,828 (52%) of visitors highlighted sportswear as a product of interest at the show.

Sportwear brands of interest include Regatta Activewear, GFORCE Sportswear, TriDri, Tombo, Finden+Hales, Just Cool by AWDis and SPIRO Activewear.

On stand D40, Regatta Activewear will be showcasing the new Athens Tracksuit and Jacket, set to be launched in January 2018. The collection

the TL300 Ladies’ Fade out Leggings with ombre styling for the ultimate fashion activewear look. The range is designed with a high stretch fabric and Tombo tear-out labelling.

Visitors looking for high quality sportswear in an array of performance fabrics, styles, colours and sizes to suit specific sport or workouts should be sure to take a look at Just Cool

by AWDis on stand E10. The Just Cool collection has been expanded to include nine brand new products, all available to see at the show.

Also of interest is new sportswear brand Kool Teamwear on stand B74, set to debut this year, and new exhibitor Munshini on stand G54 which will showcase a selection of bespoke sports kits.

Accessories including sports kit bags, holdalls and caps will be featured by Beechfield, Headwear UK, Result, BagBase and Quadra.

And finally a number of major sportswear brands including Adidas, Nike, Canterbury, Errea and Lotto are available through a number of distributors exhibiting at the show, including PenCarrie, BTC Activewear, Ralawise and Prestige Leisure UK.

Grow your business features a polyester mesh lining to lock in warmth and durable water repellent finish and is offered in a variety of colours and sizes.

Visitors on the lookout for a sports kit should be sure to stop by GFORCE Sportswear on stand E32. The brand provides premium, high quality sportswear to schools, clubs and teams across a range of multi-sports using the latest printing and dye sublimation techniques.

Returning to Printwear & Promotion LIVE! for a second year, TriDri not only offers on-trend sport and athleisure clothing, but key accessories to help aid your workouts. Ideal for personalisation, be sure to stop by stand A20 to browse the range of colourways on offer.

Over on stand E20, Tombo will be showcasing the new Seamless collection of athleisure styles that sculpt the body. The collection consists of four fade out styles, featuring

Visitors will also have the opportunity to boost their skills, knowledge – and their bottom line – by making the most of the many feature areas at the show, including: - Two exclusive new seminar theatres for 2018: The Decoration Advice Suite and The Knowledge Centre.

- The Fashion Shows, sponsored by Regatta: taking place three times daily, showcasing the latest in printwear styles.

- The Bag & Headwear Decoration Advice stand: providing advice on how to decorate those tricky items. n

The show is open from 10am – 5pm on Sunday 21st and Monday 22nd January, and from 10am – 4pm on Tuesday 23rd January.

For more information and to register visit: printwearandpromotionlive.co.uk

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PRIMALOFT® AND THERMOPLUME® ARE REGISTERED TRADEMARKS OF PRIMALOFT, INC. ©2018 PRIMALOFT, INC.

FLIES LIKE A GOOSE New PrimaLoft® Insulation ThermoPlume® is the first 100% synthetic, blowable insulation. With the look and feel of down and the performance of PrimaLoft®, it’s the best of both worlds.

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nov-8 has launched a revolutionary world-first in the sports footwear market following a collaboration with scientific experts.

The British brand has teamed up with The University of Manchester to become the first-company to incorporate graphene into running and fitness shoes.

Laboratory tests have shown that the rubber outsoles of these shoes, new to market in 2018, are stronger, more stretchy and more resistant to wear.

Graphene is the thinnest material on earth and is 200 times stronger than steel. First isolated at The University of Manchester in 2004, it’s the world’s first twodimensional material at just oneatom thick and has the potential to revolutionise many areas of technology.

Michael Price, inov-8 product and marketing director, said: “Off-road runners and fitness athletes live at the sporting extreme and need the stickiest outsole grip possible to optimise their performance, be that when running on wet trails or working out in sweaty gyms. For too long, they have had to compromise this need for grip with the knowledge that such rubber wears down quickly.

“Now, utilising the groundbreaking properties of graphene, there is no compromise. The new rubber we have developed with the National Graphene Institute at The University of Manchester allows us to smash the limits of grip.

“Our lightweight G-Series shoes deliver a combination of traction, stretch and durability never seen before in sports footwear. 2018 will be the year of the world’s toughest grip.”

Graphene is produced from graphite, which was first

Graphene fact sheet n Graphene is a new type of carbon - a sheet of carbon just one atom thick. It is the world’s first two-dimensional material and unlike any other material in the world. It’s the thinnest material on the planet but also the strongest.

It is 200 times stronger than steel.

It is also extraordinarily flexible, and can be bent and twisted, folded and stretched without any damage.

LAUNCH PAD

inov-8 fact sheet n inov-8 is a specialist in off-road running and fitness footwear, apparel and equipment. n It was founded in 2003 by Wayne Edy and forged in the fells of the Lake District, UK. n Renowned for delivering innovation and best grip in footwear for runners tackling all terrains as well as fitness athletes. n Now trading in 68 countries around the world..

inov-8 at the forefront of a graphene sports footwear revolution mined in the Lake District fells of Northern England over 450 years ago. inov-8 too was forged in the same fells, albeit much more recently, in 2003.

The brand now trades in 68 countries worldwide.

Commenting on the collaboration and the patentpending technology, inov-8 CEO Ian Bailey said: “Product innovation is the number-one priority for our brand. It’s the only way we can compete against the major sports brands. The pioneering collaboration between inov-8 and the The University of Manchester puts us – and Britain – at the forefront of a graphene sports footwear revolution.

“And this is just the start, as the potential of graphene really is limitless. We are so excited to see where this journey will take us.”

The scientists who first isolated graphene were awarded the Nobel Prize for physics in 2010. Building on their revolutionary work, the team at The University of Manchester has pioneered projects into grapheneenhanced sports cars, medical devices and aeroplanes. Now

the University can add sports footwear to its list of world-firsts.

Dr Aravind Vijayaraghavan, Reader in Nanomaterials at the University of Manchester, said: “Despite being the thinnest material in the world, graphene is also the strongest, and is 200 times stronger than steel. It’s also extraordinarily flexible, and can be bent, twisted, folded and stretched without incurring any damage.

“When added to the rubber used in inov-8’s G-Series shoes, graphene imparts all its properties, including its strength.

Our unique formulation makes these outsoles 50% stronger, 50% more stretchy and 50% more resistant to wear than the corresponding industry standard rubber without graphene.”

“The graphene-enhanced rubber can flex and grip to all surfaces more effectively, without wearing down quickly, providing reliably strong, longlasting grip.

“This is a revolutionary consumer product that will have a huge impact on the sports footwear market.” n

n Graphene is closely related to a more well-known material – graphite, which is made of millions of graphene layers stacked on top of one another.

n Graphene was isolated from graphite for the first time at The University of Manchester in 2004. The two scientists who did this, Andre Geim and Kostya Novoselov, were awarded the Nobel Prize in Physics in 2010.

n Graphite was first discovered and mined in the valley of Borrowdale, Lake District (England), in 1555. The local farmers found it to be useful for marking sheep. It was mined there until the end of the 19th Century.

n The company continues to grow in trail running, recording an average annual growth of 14% in this sector in the last three years. n Graphene will be a key growth driver. As much as 50% of the inov-8 footwear range will be graphene-enhanced by 2020. n inov-8 is at the forefront of new manufacturing practices and will produce new G-Series products on robotic lines. n In August 2015, Descente – a Japanese sportswear maker acquired an 80% majority share of inov-8. n inov-8 has won multiple global awards for its business and innovative product design. n In 2014 it was awarded the Queen’s Award for Enterprise in International Trade. n inov-8 believes the athletes’ interaction with the environment is the single most important factor when designing products. n Has offices in both the Lake District and County Durham (UK), as well as Boston (USA).

n The potential of graphene is limitless. Watch this graphene video by The University of Manchester: https://www.youtube.com/ watch?v=ZMJnBx117-E

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JACK WOLFSKIN INSIGHT

KITTED OUT FOR AW/18 Prominent outdoor apparel, equipment and footwear brand Jack Wolfskin has launched a number of new products for AW 18/19 which will be showcased at ISPO Munich in January on stand A1 402.

T

he TAIGA TRAIL 3-IN-1 JACKET for men offers the best in sustainability and weather protection. This flexible, warm jacket is described as a ‘groundbreaking product’ when it comes to recycled materials. It is a combination

of padded inner jacket and breathable hardshell – both made of recycled materials.

The outer jacket’s functional TEXAPORE ECOSPHERE is a combination of recycled membrane, recycled outer fabric and recycled lining.

This material construction is the only one of its kind on the clothing market. The highperformance, versatile jacket is

water and windproof and very breathable.

The detachable inner jacket is made of the new MICROGUARD ECOSPHERE material. This thermal, breathable material is manufactured from recycled PET. The jacket is equipped with zips under the arms, a detachable hood which can be stowed in the collar and reflective detailing.

The ESCALENTE TRAIL JACKET for men is an athletic all-round jacket made of recycled materials.

This waterproof, lined jacked made of recycled TEXAPORE ECOSPHERE and MICROGUARD ECOSPHERE is described as an all-rounder.

The slim cut and raglan sleeves with contrasting colours emphasise the jacket’s athletic look. Sophisticated details make it suitable for outdoor activities. Practical features include the detachable hood which can be stowed in the collar, zips under the arms and reflective elements.

The SIERRA TRAIL 3-IN-1 JACKET for men is made of recycled materials inside and out.

This flexible, warm jacket is a combination of breathable outer jacket and fleece

inner jacket – both made of recycled materials. The outer jacket’s functional TEXAPORE ECOSPHERE provides protection against wind and weather. The fleece used for the inner jacket was manufactured using recycled PET bottles. Zips positioned in the back region of the sleeves provide optimal ventilation during all outdoor activities.

Other features include reflective details, an adjustable hem and the Short System Zip. The MOUNT FLOYEN JACKET is a dynamic winter sports companion.

This warm, fully equipped down jacket is a high-end product for ambitious fans of winter sports. It can be worn on its own or beneath an outer jacket. The HyperDry down fill is water-repellent, very puffy, and the jacket’s quilting

keeps the down in place. The adjustable hood provides protection against wind and icy snow. The jacket’s various features include snow skirt, ski pass pocket on sleeve, RECCO system, pocket for ski goggles and cleaning cloth inside jacket, adjustable hem and thumb loops.

The GRAVITY TOUR PANTS for men and women offer wind protection, ease of movement and climate comfort. The light pants offer the best combination of materials for those on the move. The STORMLOCK material on the front of the pants makes them completely windproof,

providing protection against cold headwinds. The back of the pants is made of breathable and flexible FLEX SHIELD material. Zips on the side of the pants provide additional fresh

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air when needed. Impressive details: two side pockets, adjustable hem, integrated snow skirt at the hem, ski pass pocket, detachable braces.

NARVIK TRAIL MEN is a technical stretch hoody with

an extravagant look.

This functional hoody is warm, weighs next to nothing and has outstanding breathability. Its innovative, flexible weave with a neoprene appearance offers perfect insulation, is highly breathable and dries quickly. The special three-dimensional weave offers additional warmth, since air is stored between the inner and outer layers. The closefitting hood protects the head against wind and prevents cooling. The athletic cut makes the hoody ideal for winter sports! Additional clever details include the long zip and the easy-to-access chest pocket.

The TAIGA TRAIL 3-IN-1 JACKET for women is an example of new from old and is environmentally friendly from start to finish.

This jacket is a sustainable

all-rounder, consisting of an inner jacket and a breathable hardshell – both made from recycled materials.

The functional TEXAPORE ECOSPHERE material of the outer jacket combines recycled membrane with a recycled outer fabric and recycled lining – a unique material construction on the clothing market. It also offers top performance because it is water- and windproof and breathable. The detachable inner jacket consists of the new MICROGUARD ECOSPHERE and NANUK ECOSPHERE. This thermal, breathable combination is made from recycled PET. The jacket has zips under the arms, a detachable hood stowed in the collar, and reflective detailing.

The SKEI TRAIL 3-IN1 JACKET for women is an example of strong functionality meets

sustainable innovation.

This flexible and warm jacket has inner and outer qualities which are sure to impress. Its fleece inner jacket and breathable hardshell are easy to join by means of a zip.

The outer jacket’s functional TEXAPORE ECOSPHERE is a combination of recycled membrane, recycled outer fabric and recycled lining, providing reliable protection against wind and weather. The super-soft and warm NANUK 200 fleece used for the inner jacket was manufactured using recycled PET bottles.

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MOLLIE HUGHES INSIGHT

MOVING MOUNTAINS

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The kit that helped her to the top of Everest Mollie firmly agrees that her drive to conquer Everest would not have been possible had she not been kitted out with state-of-theart equipment and apparel.

“Of course it was down to me wanting to get up there, but I couldn’t do it without my kit. When you have an amazing kit, it serves as a barrier between you and the wind and elements with temperatures as low as -30˚C. Tiso was the headline sponsor for the trip working alongside a lot of different brands including backpack specialist Osprey.

Mollie used two Osprey Transporter duffel bags which she describes as “super durable” when attached to yaks or simply being carried around.

She also used trekking backpacks and a Variant 52 mountaineering pack. “This is great especially on the way down when you need to strip off layers. I wouldn’t have been without it,” Mollie stressed.

Mollie also used an Rab Expedition Down Suit (yellow suit) which she wore up to the summit and can be seen in it in some of the pictures. “That was super important up there and that was a new suit for 2017.”

She also used a kit from Montane, sponsors of Jon Gupta, and a Suunto watch “which was great for reading the altitude, time and its alarms.”

L

ast year, British mountaineer and adventurer Mollie Hughes set an incredible international record when she became the first English woman and youngest woman in the world to successfully summit Mount Everest from both sides. She spoke to Heather Ramsden about her achievement and the highs and lows of battling Everest.

Devon-born Mollie first became interested in mountaineering as a teenager when she climbed Mount Kenya on a school expedition. It didn’t take long for the bug to bite, and before she knew it she was saving up for expeditions all over the world.

Now just 26 years old, Mollie has already climbed in the Indian Himalayas, the Nepalese Himalayas, volcanos of Ecuador, north and east Africa and has spent much time in the European Alps and of course the mountains of the UK. Her first successful attempt on arguably one of the world’s toughest challenges was in 2012 when Mollie reached the top of Everest from the south side at the young age of 21. Then last year, by successfully reaching the top of Everest from the north side she became the first English woman and the youngest woman in the world to summit the mountain from both sides.

But she hadn’t even been aware that the youngest woman in the wold part of the record was on the cards until she arrived back in Katmandu having successfully completed the challenge.

“I only discovered this once I had a chat with the Himalayan Database that records all the expeditions, but I really thought there might have been some Sherpa women who were younger than me to achieve this.

It turns out that wasn’t the case.”

Describing what led to her taking on this enormous challenge, Mollie first reflects back on her initial ascent of Everest in 2012.

“That was an amazing experience. It was incredibly hard and it took everything I had to get up there and back down again and once I had achieved it, I didn’t have any thoughts about going back to do

the north side.

“I didn’t have the inclination to go back because of all the pain and suffering we went through on the mountain. It must have been maybe a year of so after getting back and doing smaller climbs that I started thinking about Everest again.

“After the time lapse you tend to forget all the pain and just remember all the amazing times – the sunrises, sunsets and the views. Those are the things you really remember so then the idea for the north side started to take root.”

“I think I wanted to go back and experience the whole of the mountain, because I felt as though I had only seen it from one side and there was this whole other side steeped in history and it just looked incredible. I wanted to go there and see if I could get to the top again.

It took Mollie two and a half years to get ready for the ascent, mainly to get funding together to pay for such a hugely expensive challenge.

It took seven weeks to complete the challenge, most of which was spent acclimatising.

By ‘yo yoing’ up and down the mountain between base camp and higher camps and then finally resting in base camp, Mollie was able to slowly acclimatise to the altitude.

Then came the treacherous ascent of the north side, which is widely considered to be a lot more technical than the south, with some notorious hurdles along the way.

In Mollie’s words: “It was really hard. You have the infamous first, second and third steps to get over which are basically rock steps which are horrible, especially the second step which was tough on the way up but even worse on the way down.

“It’s hard to know whether you will make it because there are always factors that you can’t control. I really wanted to make it to the top and I thought I could because I had done it before on the south side, but there was no point where I was certain I was going to make it until I could actually see the top.

“The pain you put your body through is the toughest thing. It’s all down to the altitude which puts such a strain on the body.

You can’t sleep properly, you can eat properly. Even walking is

difficult. You can take a couple of steps and then you have to stop, take a breath and then take a few more steps.”

Mollie finally reached to top of Everest from the north side together with her guide Jon Gupta and two Sherpas on May 16, 2017.

She reflects: “The sun was just rising as we got up there and the view was just spectacular.

We took some amazing photographs, but at the back of your mind you really have to think about the descent.

The top is not really the time to celebrate or to think of it as an achievement because you still have this huge task to get down.

“Without doubt, the best thing about climbing Everest is the breathtaking views, the sunrises and that feeling of being so small and insignificant when you are surrounded by 8,000m peaks.

It just makes you realise how incredible the world is and what an honour it is to be up there.”

Mollie’s achievement will no doubt serve as a source of inspiration for young and aspiring mountaineers to follow suit and achieve more ground-breaking records for UK adventurers.

“I think it’s really cool that I can inspire young mountaineers.

For me Everest was not about breaking records – the records are quite good to be able to secure funding – but for me it was more about achieving the two sides of the mountain that I had focused on for such a long time.

“With all the publicity I guess I’m in a good position to inspire a lot of people and young climbers can go out there and find out what the world has got to offer them.”

Mollie doesn’t have any immediate plans, but she will undoubtedly be looking to see what her next challenge will be. In the meantime, she is spending her time delivering motivational speeches to schools (she has already addressed over 50,000 school pupils) and corporate events.” n

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S

teve Mills is known as The Prudent Marketer.

He is considered an authority on social media and regularly speaks at conferences all over the world. He is an author of a number and books and provides marketing support and training support to small and medium businesses on marketing and social media at venues all over the world.

When I started out in the marketing world, it was more or less about buying the biggest Yellow Pages advert that you could afford and sending out lots of letters, leaflets and flyers. Letter boxes used to be full of junk mail and everyone emptied 95% of it straight into the bin.

The marketing world has changed so much since then and there is no doubt that it will continue to change.

However, this change is not going to be over the next 10, 20 or 30 years, but rather over the next few days, weeks, or months.

And nowhere will that change be more significant than in the world of social media marketing.

All businesses are essentially marketing businesses and as a small business you need to ensure that your social media is a professionally managed social media campaign that should deliver you a solid return on investment.

Why you should use your LinkedIn, Twitter, Facebook Pinterest, YouTube and other social media websites?

Last week, I got the train up from my home just outside of Basingstoke into London.

Sadly, I was stood up all the way and I noticed that every single person in the carriage was on their mobile – most were on social media.

In essence, if you want to be successful in business then you need to either become an expert at social media, or you need to find someone who is.

You need to keep up with trends and technology. You need to understand hashtags, the importance of having a professional profile and how to grow your social media database. You need to know

SOCIAL MEDIA

SOCIAL MEDIA MARKETING Why it’s a must and not a should for the outdoor market…

how to get traffic to your website and how to turn all these contacts, good-will and actions into sales.

Keeping your social media feed active takes a lot of dedication. You need to be logging in to your social media in order to post four or five times per day. Building your social channels takes time and patience.

You will be posting while you are working on building your contacts and improving the relationship that you have with those business contacts.

You will need to be posting when you are on holiday or off sick. You’ll still be posting when you are called out to an urgent meeting that runs on all day.

It’s hard work to post four or five times each day with well thought out content.

One option is to use one of the technologies available to schedule everything at least a week ahead in a very convenient control panel that allows you to review and edit your content and monitor your campaign statistics.

You will need to make sure your social media feeds are buzzing with activity that’s positive for your business all week, every week. Whilst trying to keep it fun (if appropriate) and informing people about

your business and promoting your brand.

What are the benefits of using social media marketing?

Like the fax machine of the 1980s and email of the 2000, Social media marketing has gone from being a “business option” to being a “business essential”, but you still have time to get ahead of your competitors. Most businesses are on social media, but most are not very good at it.

The main benefits of running a social media campaign are: • Enhancing your trustworthiness You will see an increase in your website conversion rates.

The amount of website traffic (or visitors) compared to the number of sales (or leads) you get is called the sales conversion ratio. If you monitor this ratio before and after installing an embedded Twitter feed, you should see it improve.

People are reassured by the presence of a regularly updated Twitter feed on a website (hours, not days). It shows professionalism, authority and clearly displays that your site is “open for business”.

• Brand recognition and repeat

exposure Your social media followers or browsers are in an environment that they are comfortable in. It is the very best place for you to place your brand and have them take notice. It is said of traditional advertising that a potential customer has to see your advertisement seven times before taking any action. This is your opportunity to get your brand under their noses without being pushy.

• Getting ahead of your competitors Do your competitors use social media properly? Most of your competitors will probably not be doing a good job of embracing social media, so this is your chance to race ahead.

If they are engaging well in the social networks then you must get involved or you risk being left behind and losing your audience to your competition.

Your potential customers or clients are engaging in social media personally, whether you like it or not. When they visit a website they expect to find a social media presence and may judge you if there isn’t one – or worse if they find one that hasn’t been updated for weeks or months.

• Grow your marketing power You don’t need followers, as your business profilers will include relevant hashtags that will get your brand into relevant conversations, however, as your followers increase, your marketing power increases. Initially the increased conversion rate on your website, your hash tagged tweets and the potential for your social media campaign to appear in Google results are all that you are interested in. Over time you’ll also gain a loyal following, who you can market to at any time – at zero additional cost. The more followers you have – the more people want to join in and get involved. It’s the “crowd effect” - people always want to see what the crowd is interested in, and they join the crowd. Talk to us about how to get more followers.

• Improving your authority When people see you have

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text heavy Facebook page look fantastic.

So, the key is to find the very best way for your business to benefit from a social media campaign.

There are essentially three options:

a busy social network with hints and trivia relating to your chosen business field they will automatically associate it with authority. Your business will be seen as having increased credibility and specialist knowledge which, in turn, will also increase your sales conversion rates.

will help your SEO team push your website up the rankings.

• Website traffic Even without followers the targeted use of hashtags should get your brand out into conversations that are relevant. This should start driving extra traffic (visitors) to your website. As your number of followers grows you’ll start getting even more exposure for your brand and your traffic will grow further still. Because Google is taking more notice of “social signals” you could find you are getting more traffic directly from Google too. Don’t forget that Facebook Pages and Twitter feeds are now appearing in Google’s search results. As your social media campaign grows and matures you will get more and more visitors.

• Return on investment Your social media marketing should provide you with a great return on investment.

You should be able to track the improvement in website visitors to sale ratio and see it increase as well as seeing more visitors over time directly from your social media accounts.

Google is now returning social media results in amongst its search results and Twitter and Facebook have literally hundreds of millions of users.

You can get access to this market for a tiny monthly investment, when compared to other marketing channels.

Should you do social media by outsourcing your social media campaign?

• Search Engine Optimisation (SEO) Google has placed more and more importance on what are commonly referred to as “social signals”. Nobody knows Google’s exact algorithm but it certainly includes social campaigns in the mix. You need to be actively engaged in social media to get any of that benefit. You should also think about getting your Twitter feed embedded into the homepage of your website. This constantly changing text is just the type of thing that pushes Google’s buttons. We’ve seen a huge increase in Google crawling rates once a feed is embedded which

Social networks are a fast paced technology and you have to invest a lot of time on the details to get the perfect social media balance.

That’s before working out the effect each account has on Google, and what difference keyword density makes to your social media campaigns, how to get the best effect from “hashtags” etc. Somewhere in all that learning – you also have to post four or five times per business day to be seen as “socially active” and benefit appropriately.

You should also aim to ensure you create and upload at least a few images per week, per account. Images make a

Look at it this way.

Would you like to be able to:

groups on LinkedIn and get a marketing message out to millions of highly targeted people for free in less than 10 mins.

2. Add a # to twitter and join a conversation between thousands, or hundreds of thousands of people.

3. Advertise on Facebook to a highly targeted group of people on a pay per click basis.

For example, let’s imagine that you sell ‘high end walking boots’. You can tell Facebook to advertise to people – in London, who are interested in walking and who work in senior jobs and so who can afford your expensive products.

4. Get thousands of people to visit your website for free, or for very little cost.

5. Build a database of thousands of highly targeted people that you can now add them to your email marketing system.

6. Create leads and prospects and have the contact details of those people.n

1. Add a post to your

prudentsocialmedia.co.uk

1. You can learn the skills you need yourself and allocate time to implementing your social media policy.

2. You can employ someone internally who already has the skills required.

3. Or you can outsource the “heavy lifting” to an external company. Someone who knows the exact recipe to create a social media campaign that provides an interesting and authoritative set of posts that your clients or customers will love as well as pushing Google’s social buttons.

Still not sure what all the social media fuss is about?

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