SGB Outdoor Media info

Europes Outdoor & Sports Industry Magazine

ISPO 2020 Show Preview Special Magazine and weekly e-newsletter media pack

Welcome‌ Launched over 17 years ago SGB Outdoor has been read and respected as a resource by independent and multiple outdoor and active retailers all over Europe.

In 2017 we introduced our weekly e-newsletter sent to over 6000 key decision makers in the Outdoor and Sports market. With an average of 72% open rate each week, the SGB Outdoor e-newletter covers the very best products, News and services available to the Outdoor retailer and buyer. SGB Outdoor e-newsletter is a must read for the Outdoor buyer.

As an Outdoor and Sports retail owner for over 30 years, Simon Millet helps focus the content each week in the e-newsletter, delivering selected Industry relevant news.

Stats from our reports show: 72% open rate of 6591 registered email addresses, Desktop browser views 75%, 15% Mobile and 10% Webmail. Unique clicks average 80% for most news items.

Circulation SGB Outdoor naturally offers a comprehensive readership of independent and Multiple Outdoor retailers which has been built up over many years of publishing.

SGB Outdoor is now received by over 6,000 outdoor product and equipment buyers within the following sectors throughout Europe: • Traditional outdoor retailers • Footwear retailers (who specify an Outdoor Interest) • Climbing/Hiking/Mountaineering Retailers • Garden Centres • Cycle Shops • Camping Site Shops • Caravan Dealers/Accessories • Fishing and Angling Retailers • Ski/Snow sport Retailers.

ISPO 2020 show preview publication This next issue of SGB Outdoor published early January 2020 will feature a roundup of the all the news, products, features and a preview on Europe’s biggest Outdoor Trade show in Munich, 26th to 29th January 2020. We have a number of enticing advertising and advertorial rates to suit all budgets, why not speak to us to find out more.

Advertising FACELIFT: Turn the pages and enjoy the brand-new look of SGB Outdoor

PEAK PERFORMANCE

January 2017

Merrell ambassador goes to extreme lengths for charity

P9&13 / EXCLUSIVE First peek at inov-8 Trailroc

INSIDE THIS ISSUE:

What to expect from ISPO Munich Benefits of own label sourcing Get the most out of your website

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FRONT COVER £1,250 190(w) x 210(h)mm

Bonus print opportunities and rates: Sponsorship opportunities, Front page and advertorial over two pages £2,500 Other Cover Positions £1,250 – per insertion

Circulation of printed copy: 3,289. Digital version: 6784 subscribers.

Advertising

DOUBLE PAGE

FULL PAGE

£850 420(w) x 297(h)mm (426 x 303mm with bleed)

£400 210(w) x 297(h)mm (216 x 303mm with bleed)

HALF PAGE

THIRD PAGE

QUARTER PAGE

EIGHTH PAGE

£250 210 x 148.5mm

£175 105 x 148.5mm

£220 70 x 297mm

£100 105 x 74mm

Ad specs Technical Specs: Adobe Acrobat PDF Version 1.3. Adobe Acrobat Distiller 5.x is the required software for creating pass4press version 2 compliant PDF files.

(PDF files created with other software, such as Agfa Apogee, must conform to the pass4press specifications and include page geometry information). Files must be PDF version 1.3 or later. All files to be supplied as composite CMYK (if a spot colour is required please contact the publisher). Where necessary a bleed area of 3mm must be contained within the file and contain crop marks (for full page ads). All images contained within the PDF must be high resolution (300 dpi recommended) CMYK format. All fonts must be embedded. Any trapping requirements should be applied by the file creator. No trapping will be applied by the printer. Combined colour ink density must not exceed 300%. Files must be submitted as single pages.

QuarkXPress, Adobe Illustrator, Adobe Photoshop Images All images in the file must be high resolution (300 dpi).

Colour images must be saved in CMYK mode as TIFF or EPS format. Do not use RGB images. Try not to use JPEG images. Convert them to EPS or TIFF format. If you have to send JPEG images you must inform us.

Any images with clipping paths must be saved as EPS format, otherwise the cutout will not work. Because of issues with PDFs produced directly in InDesign and Adobe Illustrator, the PDF must be flattened in the program it was produced in to avoid layer and transparency problems, or we suggest these formats are made and supplied as Tiff or EPS files.

Otherwise we do not accept any responsibility for errors occurring in the final print run.

ALSO INSIDE: All the highlights from the premiere of Outdoor by ISPO 2019 in Munich this June/July

Contacts

PG26 OUTDOOR PURSUITS AID MENTAL HEALTH In association with

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Editor: Heather Ramsden Tel: 07974 903726 Email: heather.ramsden@sgboutdoor.co.uk Publisher: Tom Saunders Tel: 07841 412199 Email: tom@silverbackpublishing.rocks Commercial Director: Simon Millet Tel: 07966 063261 Email: simon@sgboutdoor.co.uk

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PENTANGLE

FREE 2017 CALENDAR INSIDE!

|REDD KROSS

Flight of the navigators Beyond LA’s punk-pop party

DROID ALERT STAR WARS GETS A BOOST

IDEAS FIRST LOOK AT LEGO CENTRAL PERK HOW TO BUILD BIG: SCALING SKYSCRAPERS

BUYING GUIDE

THE ULTIMATE RESOURCE FOR BUYING A MK2 CORTINA 1600E

BUILDING, COLLECTING AND CUSTOMISING YOUR LEGO

TURBO MK2

COSWORTH MK2 ESCORT DRIFT CAR BURNING RUBBER ON FULL RACK

EXCLUSIVE FRANCIS ROSSI INTERVIEW!

Sarah arrives with a bang…

Inside…

Latest album reviews Gig reviews and…

Johnny And The Midnights Tony Rocco The Fireballs

16V MK1 VAN

JANUARY 2017 / ISSUE 130 / £4.99

RETROFORDMAGAZINE

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YOUR GUIDE TO THE NEW VIP SYSTEM

YOUR BUILDS OUR BUILDS NEW PRODUCTS

ESCORT VAN WITH ZETEC ON BIG CARBS FOR AND A PENCHANTREARS LIGHTING UP THE

www.ukrockmag.com

ISSUE 96 • £5.50

LEGO T. REX GOES ON A RAMPAGE: OUR REVIEW

ALSO…

February 2017 / Issue 154 / £3.60

INCREDIBLE STRING BAND | CARAVAN | THE DOORS ALLAH LAS | SYD BARRETT | DEVENDRA BANHART

INSIDE

SMOKIN’ HOT

www.silverbackpublishing.rocks / 020 3752 2263

£5.49

PG24 THE GROWING THREAT OF COUNTERFEITS

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SNORTING 105E

CROSSFLOWED SWEETIE

JUMPING SIERRA THE FULL STORY

RETRO REWIND

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MEGA MK2 ESCORT

ISSUE 59

EVENTCITY, MANCHESTER, M17 8AS SATNAV 9TH – 11TH JULY 2019

June/July 2019

OTS 2019 THE UK’S ONLY OUTDOOR TRADE SHOW

SEPTEMBER 2019

A RETAILERS’ GUIDE

to The Outdoor Trade Show, EventCity, Manchester...

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