SGB Outdoor Summer 2018

All the highlights from OutDoor 2018 and OTS 2018

INSIDE THIS ISSUE:

British adventurer moves from tackling the Alps to inspiring teens in ‘Trailblazers’ initiative

PG14 /MAMMUT

Summer 2018

Low-cut hiking shoe, Ducan Low GTX, is a seasonal highlight

MORE THAN A BRAND Global footwear company KEEN is synonymous with giving back.

Our interview reveals all

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29/05/2018 09:04

KARRAIG

ADVERTORIAL KEEN SS19 PRODUCT

SHOWCASE

protection when encountering challenging fells and mountain paths, with a second to none fit with no compromise to the first class comfort and versatility that fans rely on from KEEN’s highly acclaimed European Made range. Constructed with a premium leather and performance mesh upper, a high rebound PU midsole offers incredible durability and

resilient cushioning, with a full length shank providing stability and protection you can rely on when traversing undulating terrains. The only boot to feature the unique combination of an integrated dynamic ankle support, contoured heel lock and an additional lace locking eyelet, the Karraig offers security, adjustability and a precision fit like no other. Promising a supremely comfortable ride, the Karraig offers an incredible fit all around the foot and has been designed specifically to provide comfortable space in the forefoot area, crucial for comfort on longer treks and higher level climbs. The Karraig is the first model in KEEN’s European collection to sport a rugged KEEN.ALL-TERRAIN® Plus rubber outsole – a bespoke composition that has been carefully designed and tested

to deliver best in field grip.

4mm wide lugs provide the optimum surface area for reliable traction, with an additional heel brake delivering total control on the descent. A KEEN. DRY® waterproof, breathable membrane and breathable mesh lining treated with planet friendly Cleansport NXT™ odour control, means feet stay comfortable and dry even in warm or inclement conditions.

Featuring asymmetrical lacing with lace locking eyelet and speed hooks for a truly natural and responsive fit, a removable dual density EVA footbed with arch support delivers all day comfort and a flawless fit.

Classically styled with KEEN’s distinctive design in its DNA, the Karraig features a high abrasion rubber tip, providing added durability and protection on challenging approaches.

Poised for fast paced performance, the all new Venture is an agile hiker, light on weight but not on features. Nimble yet equipped for all terrain adventure, the Venture blends KEEN’s trusted performance and comfort with a progressive design and streamlined silhouette. A lightweight mesh upper with TPU overlays provides the

perfect combination of lightness and durability, whilst a KEEN. DRY® membrane ensures superb protection and climate control whatever the weather.

A KEEN.ALL-TERRAIN® rubber outsole with 4mm multi-directional lugs provides reliable traction for a sure footed grip on quick strike hikes. A tuned wishbone stability shank coupled with an injection

molded EVA midsole provides support, ensuring a reliable ride when taking on even the most challenging of terrains or inclines. Equipped with KEEN’s new KonnectFit interlocking heel-capture system for superior lock-down and increased stability on unpredictable terrain, this gutsy explorer is ideal for scrambles, fast paced adventures and day hikes.

VISIT KEEN AT OUTDOOR, A1 401

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roudly designed in the global capital of premium footwear manufacturing, Montebelluna Italy, the flagship model of KEEN’s European Made hiking collection, the Karraig has been specifically built for technical ascents and backpacking trips on demanding terrain. The result of a rigorous R & D process, the Karraig delivers the utmost in performance and

VENTURE

TERRADORA EVO Premiering for SS19, the Terradora EVO expands and elevates KEEN’s hugely popular women’s specific collection, offering more choice for fast paced summer adventures in open spaces. Boasting the same uncompromising focus on female-specific design and legendary fit found throughout the Terradora line, this dynamic new style features KEEN’s highly innovative EVOFIT engineered knit upper, a revolutionary material that offers incredible comfort and flexibility. Delivering a sock-like and responsive fit that moves seamlessly around the foot and ankle, this premium design provides advanced levels of breathability, ideal for

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warm weather explorations.

A quick dry lining with planet friendly Cleansport NXT ™ treatment keeps feet sweet and feeling fresh and dry in all conditions. Equipped with a low-density EVA midsole and dual density PU foam footbed for exceptional arch support and under foot comfort, an external stability shank assures reliable suspension and support when adventuring off the beaten path. A cushioned panel takes pressure of the Achilles for secure and comfortable fit, whilst a KEEN.ALL-TERRAIN® rubber outsole with 4mm robust lugs delivers a steadfast grip, allowing you to blaze a trail wherever you roam this summer.

29/05/2018 10:25

All the highlights from OutDoor 2018 and OTS 2018

INSIDE THIS ISSUE:

British adventurer moves from tackling the Alps to inpiring teens in ‘Trailblazers’ initiative

PG14 /MAMMUT

Summer 2018

Low-cut hiking shoe, Ducan Low GTX, is a seasonal highlight

MORE THAN A BRAND Global footwear company KEEN is synonymous with giving back.

Our interview reveals all

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28/05/2018 09:20

Editor: Heather Ramsden Tel: 07974 903726 Email: heather.ramsden@sgboutdoor.co.uk

First Words Heather Ramsden

T

he next few months will be among the busiest in the outdoor calendar for quite some time which is always a good sign that outdoor companies are open to doing some serious business.

What better place to conduct your business than the myriad trade events coming up in June and July and in this issue of SGB Outdoor you can find out everything you need to know about the shows.

We have it all covered from The OutDoor Show, held for the last time in its current format in Friedrichshafen, Germany (June 17 to 20); The Outdoor Trade Show (OTS) which will be held for the first time at EventCity in Manchester (July 3 to 5); the Kendall Outdoor Retail Show (KORS) in Kendall (July 10 to 11) and finally the Keswick Mountain Festival (June 8 to 10).

We’ve previewed all the events in great detail and you can also find out about some of the key products to be showcased at both The OutDoor Show and OTS. Aside from the shows, there are a number of excellent interviews in this issue including KEEN’s marketing director Perry Laukens; an update with intrepid explorer/adventurer Dr Kate Leeming who we first interviewed last year; and finally an interview with British adventure athlete Sophie Radcliffe on her new project with struggling teens in the UK.

Advertising: Tom Saunders Tel: 07841 412199 Email: tom@silverbackpublishing.rocks Publishing: Silverback Publishing Ltd Publisher: Tom Saunders Managing Director: Andrew Crispin Commercial Director: Simon Millet Design: Keith Wood, Hype Creative Whilst every care is taken in the preparation of SGB Outdoor, the editor or publisher do not accept any liability for inaccuracies. Opinions expressed are not necessarily those of the editor. Publication of advertisements and information does not imply recommendation.

Publication of submitted items will be at the discretion of the editor.

No part of this magazine may be reproduced without the permission of the directors of the company

Contents 4-5 7-8 9-19 20-21 22 24-25

Industry news OutDoor 2018 – A show preview Show product previews OTS 2018 – A show preview Kendall Outdoor Retail show preview An interview with KEEN

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26 28-29 30-31 34-35 37-38

Previewing Outdoor Retailer Australia Interview with adventurer Sophie Radcliffe Catching up with Dr Kate Leeming Launchpad: new outdoor products Keswick Mountain Festival

Welcome

elcome to summer, after what seemed an eternal winter, we are now entering an exciting time for the outdoor industry with major shows taking place across the globe, showcasing new and innovative products and fabrics.

The OTS show has moved from its traditional venue and dates, to Manchester at the beginning of July and with over 100 exhibitors, many new for the first time, promises to be a resounding success. In addition, with much sadness this will be Friedrichshafen, last show before moving to Munich next year. An Outdoor European show that started 25 years ago for a few niche brands has grown each year and this year 950 exhibitors will be attending and up to 20,000 visitors. I hope you enjoy this issue and wish all our readers summer filled with sunshine.

Simon Millet, Commercial Director

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wedish clothing and equipment brand Fjällräven has opened a new store in the outdoor capital of the UK, the Lake District.

The store, which will be owned and operated by long-term retail partner The Mountain Factor, will give locals and visitors to the Lakes the opportunity to not only browse and try on an extensive range of Fjällräven kit, but also to enjoy a fullyimmersive brand experience.

The brand is already available from a steadily growing network of national outdoor retailers and high-quality, specialist independent stores, but the new brand stores give consumers the opportunity to step inside a fully-branded shop where a wide product

INDUSTRY NEWS FJÄLLRÄVEN STORE OPENS IN THE LAKE DISTRICT

range will be presented within a Scandinavian-manufactured wooden, internal layout.

The new Ambleside brand store opens hot on the heels of Fjällräven’s first dedicated store that opened in Manchester at the end of 2017.

Ralph White, managing director of Fjällräven in the UK, commented: “We’ve experienced fantastic growth in the UK over the past few years and it’s great that so many individuals are becoming as passionate about Fjällräven’s durable and sustainable equipment as we are. The Mountain Factor’s new Fjällräven brand-store marks an exciting next step for us and we’re very pleased to be teaming up with our valued and long-term retail partner with this new store”.

SPORT CLIMBER JOINS GLOBAL GORE-TEX ATHLETE TEAM

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lex Megos, described as one of the most accomplished sport climbers in the world, is the newest member of the global GORE-TEX athlete team.

Born and raised in Erlangen, Germany, the 24-year-old started climbing when he was six years old. His father introduced him to the high rock walls just outside of Frankenjura, a famous sportclimbing area in Germany. It was this initial introduction to the sport that led him to win his first competition in 2009 at the European Youth Cup

Championships.

Known for his disciplined approach to training, and for the sheer number of cuttingedge routes he has climbed in a relatively short time span, Megos became the first person to on-sight (climb on the first try without prior knowledge of the climb) a route graded 9a/5.14d in difficulty in 2013. The route was Estado Critico in Siurana, Spain.

“Obviously Alex’s accomplishments are impressive, but what’s equally impressive is his attitude, which is one of the reasons

he’s a great ambassador for the Gore-Tex brand,” said Andreas Marmsoler, responsible for Global Sponsorship at W. L. Gore & Associates.

Alex said: “Climbing means a lot to me. I’ve made my hobby into my profession, which isn’t always easy, but I can’t imagine my life any other way. My goal is to reach my limit. And as soon as I reach it, I want to push it further.

“I’m proud to partner with the Gore-Texbrand because I see the same desire to push standards reflected in their products.”

RNLI AND HELLY HANSEN PARTNER TO HELP SAVE LIVES

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he Royal National Lifeboat Institution (RNLI) and Helly Hansen have announced a new strategic partnership that will support the lifesaving charity’s aim to save lives.

Helly Hansen, the global technical sailing brand founded in Norway in 1877, has committed to supporting the RNLI for the next five years through a variety of lifesaving activities.

These include delivering drowning prevention messages to their customers, generating income, supporting fundraising and safety campaigns, product innovation and supplying kit to the RNLI’s lifesavers.

Supplying the RNLI with new

all-weather lifeboat crew kit, Helly Hansen has worked with the charity to ensure the professionalgrade gear will meet the demanding needs of the RNLI’s volunteer lifeboat crews. The new clothing is due to go on service from September 2018.

RNLI chief executive, Paul Boissier, said: “We are delighted to announce this partnership with Helly Hansen, a highly respected and trusted global technical apparel brand. Through this new alliance, we’ll be able to reach even more people with our vital safety messages, with Helly Hansen committed to helping us achieve our ambition of reducing drowning.”

Paul Stoneham, chief executive

officer, Helly Hansen, said: “As a brand that defines itself through its work with professionals for over 140 years, Helly Hansen has a tremendous amount of respect for the RNLI’s mission, heritage and the individuals that have built and continue to sustain this critical institution.

‘We are both proud and humbled by the serious nature of supporting those who willingly help others in their time of need, and we are motivated by the shared ambition of broadening water safety awareness and the reduction of drownings. We look forward to our work together and the continued development of a long-term partnership that we can all be proud of.”

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ISPO MUNICH IN NUMBERS

ore than 84,000 industry visitors from 120 countries visited the outdoor trade extravaganza ISPO Munich at the end of January.

There was a growth in the number of international visitors from countries including Austria, Japan, Turkey, the Czech Republic, Great Britain and the

United States.

A total of 2,801 exhibitors showcased their products and innovations which represents an increase of two per cent compared with 2017.

ISPO Munich’s expanded hall concept was well received.

Thomas Delago, managing director of Nitro Snowboards,

OBSTACLE COURSE RACING WORLD CHAMPIONSHIPS TEAM UP WITH INOV-8

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he Obstacle Course Racing World Championships has announced that awardwinning footwear company inov-8 is to become its official footwear brand of the 2018 championships.

This year – for the first time in the event’s history - the OCR World Championships (OCRWC) will be staged in the UK. Sandra Sawyer, OCRWC sponsorship director, said: “The athletes who tackle our rigorous and unpredictable course at the 2018 Obstacle Course Racing World Championships in London this October must be fast, agile and adaptable. Having the right footwear is going to be critical. “inov-8’s lightweight, flexible running shoes with revolutionary grip will give athletes the ultimate advantage on all surfaces and in all racing conditions. Our wet, slippery, muddy terrain may have finally met its match!”

Among the many OCR-specific awards inov-8 has won are the prizes for Best Obstacle Course Racing Footwear, handed out by US-based Mud Run Guide in 2014, 2015, 2016 and 2017 and UK-based Mudstacle in 2014 and 2015.

Michael Price, inov-8 product and marketing director, said: “We are proud to be the official footwear brand of the 2018 OCR World Championships here on home soil in the UK. “Elite obstacle racers have been wearing our shoes for the past decade, trusting in the grip to lead them to success. Our X-TALON shoes have been first across the finish line at previous OCR World Championships.

said: “The new concept with the central aisle created a feeling of openness. We were able to reach retailers who are not so heavily involved in the snowboard business as a result. Products were not just simply displayed here. They were placed centre stage, and trends were showcased.”

The Munich trade fair centre will open two new halls in 2019 – C5 and C6. As a result, ISPO Munich will have a total of 18 halls.

The sporting goods industry will benefit most from this expansion with growth expected to be generated primarily by the areas of outdoor, health and fitness and innovative textiles.

MONTANE BACKS ‘MEND OUR MOUNTAINS: MAKE ONE MILLION’

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ontane has pledged one per cent of its website sales to the BMC ‘Mend our Mountains: Make One million’ campaign to help repair and preserve Britain’s hills and mountains across all 15 national parks.

BMC’s initial ‘Mend Our mountain’s’ campaign was first launched in an attempt to raise funds to help repair some of the most well used pathways in the UK which underpin our experience of the great outdoors.

The result exceeded expectation and over £100,000 was raised ensuring increased access to some of Britain’s most popular peaks and provided support to outdoor preservation schemes across the country.

For this new campaign, the target is £1 million and Montane has pledged its support.

Head of marketing Terry Stephenson said: “We are pledging one per cent of our

website sales to this worthy cause, hoping to improve and preserve these magnificent places for years to come.”

Furthermore, Mend Our Mountains highlighted the pressure which many national parks and public bodies are under. The UK’s love affair with its outdoor spaces is growing, and with that comes an even greater requirement for infrastructure and education.

BMC’s hill walking development officer Carey Davies recognised the importance of the brands’ involvement in setting a standard for other industry leaders to take an active interest in preserving these environments.

“Having the support of Montane is a great boost for ‘Mend Our Mountains: Make One Million.’

The support of recognised and trusted brands like Montane and other partners shows the outdoor industry is responding to this call and rallying round to do its bit for the places we all benefit from.”

100% RECYCLED JW JACKETS AT COTSWOLD OUTDOOR

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exapore Ecosphere is a 100% recyclable jacket and coat range by Jack Wolfskin and part of the Texapore range.

Each Texapore Ecosphere jacket is made using a 100% recycled outer material, 100% recycled liner and, most significantly, a 100% recycled membrane.

The revolutionary new approach from Jack Wolfskin conserves raw materials and reduces C02 emissions during the production process. The outer fabric and lining of the jackets are produced in an upcycling process from post-consumer PET bottles helping to combat the environmental impact of single use plastics.

For the first time, the brand has

succeeded in manufacturing a membrane in an environmentally friendly way by using recycled postproduction remnants and is also completely PFC – free. The brand claims outdoor enthusiasts will not have to compromise on their expectations of this product. The Texapore Ecosphere membrane is highly technical, windproof and waterproof to 20,000mm and also features a breathability rating of 15,000 g/m2/24h.

Melanie Harries, buying director at Cotswold Outdoor adds: “We are very excited to be ranging the new Texapore Ecosphere jackets

by Jack Wolfskin at Cotswold Outdoor this coming Spring/ Summer season. We all love to enjoy our natural environment

and we should all try and do our bit to protect it. The impact of single use plastics has been well documented in recent months and it’s great that Jack Wolfskin has managed to devise a technology to help reduce this waste.”

Alan Perrins, country manager UK / Ireland at Jack Wolfskin explains: “We inspired suppliers and competitors with our Texapore Ecosphere technology.

Performance has a very important role to play alongside sustainability. Fair production, eco-friendly processes, technical innovations and transparency are the hallmarks of our brand.

We are doing pioneering work and want to serve as a role model for the industry.”

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23/05/2018 21:16

www.yugenexplore.com d to p ...

Our most popular products

Yugen Explore are a new UK travel accessory brand created by travellers to inspire others to travel the world.

‘Yugen, An awareness of the universe too deep and meaningful for words’

We set up the company to make it as easy as possible for people to find information relating to travel e.g. advice on destinations, products and travel tips. We want to share our experience and knowledge and build a community of like-minded individuals.

We offer quality products that are affordable, with the traveller in mind. Our mission is to be a sustainable company that aims to keep plastic waste to a minimum whilst ensuring suppliers meet our ethical standards.

The Yugen Explore team are extremely excited to be showcasing our brand at OTS 2018 as we aim to launch our products into the UK marketplace. For two years we have worked tirelessly on worldwide market research and producing not only great products but a brand that will mean so much to so many people. Aside from the product itself, our 2018 app will be launching at the end of the year which will act as a travel companion for all, with travel safety advice, general tips and a platform for everyone to share their experiences. Our product represents not only necessities but also, style, quality and consideration for the environment.

If nothing else, come and say hi at our stand NB2. Feel free to check out our website to see our products and find out more about the brand.

Contact us at freedom@yugenexplore.com

www.yugenexplore.com

Yugen Explore® is a registered UK Trademark

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EXPLORE CREATE INSPIRE SHARE

29/05/2018 09:47

OUTDOOR SHOW

SPOTLIGHT ON THE OUTDOORS

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Head of OutDoor and Eurobike trade shows, Stefan Reisinger reveals all the highlights of The OutDoor Show in an Q&A with SGB Outdoor editor Heather Ramsden

rom June 17 to 20, international market leaders and outdoor retailers will be heading to Friedrichshafen in Germany for one of Europe’s leading outdoor trade events, The OutDoor Show 2018.

In this, the trade fair’s jubilee year, more than 950 exhibitors from 40 countries will be showing their product collections and service portfolios, while the latest industry trends and innovations will be under the spotlight across 12 halls.

The exhibition is expected to attract more than 20,000 industry visitors interested in content covering everything from apparel and footwear to backpwacks, sleeping bags, tents and camping and climbing equipment.

This is what Stefan (right) had to say about this year’s event…

What is the purpose of The Outdoor Show and what are the highlights of 2018, a jubilee year?

“As it’s a special event, this year we are launching the project “OutDoor for everyone”.

We are offering a midsummer event at the lakeshore alongside with slacklining, a SUP testing area, a bouldering area for kids, outdoor movie nights and much more. In addition, we’re organising our own microadventure – a topic we introduced last year. This little overnight outdoor event gives people of all ages and fitness levels the possibility to get outside, hike through the woods and sleep out under the stars.

Furthermore, The OutDoor show is hosting the German Bouldering Championships’ grand final. With the OutDoor for everyone concept we are

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opening up specific areas to end-consumers, to spread the message that outdoor means so much more than just extreme sport. According to this principle, everyone is able to get outside and hike, swim or simply camp in the woods.

Outdoor activities are not restricted to the young, fit and sporty, but open to everyone.”

How will this year’s show compare to last year? What is the breakdown of where the exhibitors are coming from?

Just as last year, there are going to be more than 950 exhibitors from over 40 different countries. Most of them are from European countries like Great Britain, Germany, France, Italy or Sweden. Also, we have an increasing number of exhibitors from all over the world such as China, New Zealand, and the USA. They represent various areas within the outdoor industry ranging from equipment to fashion.

What are the trends for this year?

OutDoor Plus, which we introduced last year, will be a huge trend again this year.

There is a growing number of visitors who are interested in water sports, lifestyle products and other outdoor activities which are not extreme sports.

Our hangout area and the running village are also part of OutDoor Plus. Running is a major part of training for sport and hence closely connected with outdoor sports as well.

It is also an outdoor activity in its own right. This does not only mean trail running. With last year’s running area, we achieved a great success and got a positive resonance from both retailers and exhibitors.

For this reason, we decided to continue and extend the running village.

the products and specialist knowledge of developments in the outdoor sector. Beside free entry to the show, this includes preferential overnight accommodation for specialist retailers in our Eriba city – an on-site mobile home park, where we also supply the retailers with breakfast.

In addition, we launched an improved invitation management system, improved the shuttle fleet running from various airports and support our retailers with a key account manager.

There will also be a lot of very interesting conferences and speeches taking place during OutDoor 2018. Central topics include environmentallyfriendly production, innovative new fabrics and materials, trading in general as well as new technologies for sales

Considering the number of 90 nations which are usually present at the show this is quite a high percentage.

and marketing. The focus this year will be on fashion with speeches on topics such as “Fashion & Colours in Outdoor Clothing”, the digitalisation of fashion, purchase decision-making processes and sustainability in textile production. As such, we are responding to the wide variety of visitors from different areas within the industry.

the EOG election, as they are not members of the EOG. We are convinced that our location and high level of service contributed to the success story of the OutDoor show. By organising a new fair, we will continue to offer a unique and authentic home to the outdoor industry.

The show is moving to Munich next year. Can you elaborate on the reasons for this and also explain how the show will change in the years to come?

The outdoor industry is developing year in, year out and gaining more and more outdoor enthusiasts. This creates a high demand for fairs that provide an overview of what’s going on in the sector.

Therefore, we have decided to launch a new outdoor show in Friedrichshafen to keep visitors up to date with this fast-moving industry. This is further supported by the fact that many of the OutDoor’s 869 exhibitors did not take part in

Why should independent retailers from the UK visit the show and what advice do you have for them to get the most out of the show?

This year, we are shifting the focus of the fair by redefining the core target group of trade visitors. Retailers and wholesalers play a central role in the OutDoor show as they are the connection to outdoor enthusiasts in our society.

They are the ones who require detailed information about

www.outdoor-show.de

How much have British visitors and exhibitors supported the show in the past and do you expect the same this year?

British exhibitors form a constant part of the OutDoor Show. This year Great Britain is going to be represented by about 55 exhibitors. Our statistics record more or less four per cent of British visitors at the OutDoor 2017.

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PRODUCT PREVIEW

BRIDGEDALE OUTDOOR: A6 200 One of Britain’s leading outdoor performance sock brands, Bridgedale, will be showcasing several new products at the OutDoor show.

Highlights include the ‘StormSock’. Developed to provide wet weather protection and comfort, the StormSock combines Bridgedale’s FusionTech with a HydroTech Waterproof, Breathable and Windproof membrane. The new range has been designed and tested to perform in the wettest conditions when hiking, biking or running.

Bridgedale strives to remain at the cutting edge of product development and innovation for SS18. It believes that with its most progressive designs and advanced yarn technology it can ensure its socks are among the most comfortable, long lasting socks to be worn. www.bridgedale.com

FJÄLLRÄVEN OUTDOOR: A5 200 At OutDoor 2018, Fjällräven will introduce its new SS19 collection including the lightweight High Coast Shade Jacket in G-1000 Air, described as an ultra-breathable blend of recycled polyester and organic cotton. Designed to offer cool protection from the sun during warm-weather treks or while travelling, the High Coast Shade Jacket features a fitted hood with elastic edging. A chest pocket is suitable for keeping valuables safe and close to hand while the two zipped hand pockets feature a mesh lining for extra ventilation.

The brand is also featuring the Bergtagen 38, and Keb 52 and 72 backpacks made from new ‘Bergshell’ fabric. In keeping with its goal to become the most premium and sustainable global outdoor brand, Fjällräven has added a waterproof, extra hardwearing, eco-friendly material to its collection. Bergshell is made from recycled nylon that is Global Recycled Standard certified. Not only does this circular economy thinking keep post-production nylon in use, it also reduces Fjällräven’s dependency on non-renewable resources and its usage of energy and water. Fjällräven also continues to use PFC-free impregnation. Aside from these sustainability credentials, Bergshell has functional benefits too. It is waterproof and hardwearing thanks to a newly developed, highly abrasion resistant flat ripstop construction.

The brand is using Bergshell to create a variety of new backpacks and bags including the Bergtagen 38 and the new Keb 52 and 72 packs. www.fjallraven.co.uk

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PRIMALOFT® IS A REGISTERED TRADEMARK OF PRIMALOFT, INC. ©2018 PRIMALOFT, INC.

TAILORED FOR CHANGE We’ve rescued 84.7 million plastic bottles from landfills and transformed them into high performance insulation.

Because we believe when something is made for the outdoors, it should also be good for the outdoors. That’s why we’re continuously striving to lessen our impact on the earth. To date, we have produced three insulation technologies made of 100% post-consumer recycled content, striking the perfect balance between performance and sustainability.

Each one elevated. Neither sacrificed. It’s our commitment to being Relentlessly Responsible.

Join us to make change at booth #A1-500.

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28/05/2018 09:36 17.05.18 08:55

Adventure travel specialist Lifeventure will introduce its new Kibo luggage collection at OutDoor 2018. Inspired by Lifeventure’s 25-year heritage producing outdoor and travel essentials, the new range includes a variety of backpacks and luggage made from a durable and waterproof canvas fabric. With designs that provide carry solutions for both the urban and adventure traveller and can also be used every day, the Kibo range is enhanced with advanced RFiD protection and all the technical, well-thought out features you would come to expect from the award-winning UK brand.

Available in a muted colour palette, the assortment includes a 22L and 25L backpack, a 33L roll-top backpack and a 50L duffle as well as a selection of coordinating accessories including waist packs and travel wallets in the same fabric. www.lifeventure.com

LIFEVENTURE OUTDOOR A6 302

MOUNTAIN PAWS OUTDOOR A6 302 Dog-walking brand Mountain Paws will showcase its collection of harnesses, leads, collars and accessories at OutDoor 2018. Backed by over 20 years of outdoor expertise, the Mountain Paws collection combines designs with premium materials to make taking your dog into the outdoors easier than ever. This year, Mountain Paws highlights its Muddy Dog Towel. Made from the same super-soft, lightweight and absorbent microfibre fabric usually used in high-spec travel towels, the Muddy Dog Towel is suitable for quickly rubbing mud and water from your dog’s coat. The fabric also dries quickly between uses and has a hand pocket at each end of the towel which allows you to use two hands for faster drying. After use, the muddy or wet towel can be folded inside one of the hand pockets for clean and compact storage. www.mountainpaws.com

LITTLELIFE OUTDOOR A6 302 LittleLife will showcase its comprehensive collection of child carriers at OutDoor 2018 including the fully featured Cross Country S4. A suitable option for adventurous families, the Cross Country S4 has been designed to offer optimum functionality for both parent and child on long days out and about. A fullyadjustable backsystem makes it easy to achieve the perfect fit while padded, airflow shoulder straps and a pivoting hip belt offer greater comfort when wearing the carrier. Designed with a child’s safety and comfort as the priority, the Cross Country S4 features a comfortable and adjustable child seat with LittleLife’s patented X-Buckle harness and a removable face pad for sleeping children to rest on. Integrated stirrups are suitable for children with longer legs while a ‘rear view mirror’ allows you to keep an eye on the child during solo outings. Multiple pockets offer increased practicality and loading and unloading the carrier is easy thanks to LittleLife’s patented Anchor Point.. www.littlelife.com

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HYDRO FLASK OUTDOOR: A5-201 Hydro Flask’s Skyline Series is the focus at OutDoor 2018. This is a modern design evolution of some customer favourites – the 18 and 21 oz Standard Mouth. These are described as “the perfect sizes to keep you hydrated throughout the day whether you are commuting, exercising or just chilling”. TempShield insulation eliminates condensation and keeps beverages cold for up to 24 hours or hot for up to 12 hours. www.hydroflask.com

KOMPERDELL OUTDOOR A3 100 Komperdell poles are used by some of the world’s best mountaineers from top end, technical ultra-light, carbon poles to everyday walking poles. All Komperdell’s poles are backed up by a three-year service warranty – their commitment is to resolve warranty claims and repair requests faster and easier than any other company. The poles are designed and made in Komperdell’s own factory in the heart of the Austrian Alps.

New designs for spring include the Hikemaster & Hikemaster Compact – traditional hiking poles in three sections. www.komperdell.com

LIFESYSTEMS OUTDOOR: A6 302

Building on its collection of expedition and travel mosquito nets, Lifesystems will unveil the Free-Standing Mosquito Bed Net at OutDoor 2018. Available in single and double sized models, the nets come complete with a free-standing overhead arch to create an airy and spacious protected space around the bed.

Designed to be stable and robust, the net has adjustable mattress straps and access points on each side for maximum convenience. Suitable for travellers and those on expeditions who are staying in one place for a period of time, the Free-Standing Mosquito Bed Net promises to keep biting insects at bay for peaceful sleep and a reduced risk of insect-borne diseases.

For ultimate versatility, the nets also come with hanging points in case they are needed and when not in use, fold away into a handy case. www.lifesystems.co.uk

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REIMA OUTDOOR A5-401 Reima, the performance kids wear brand, introduces garments with protective finishes for spring/summer 2019. One example is Reima Anti-Mosquito Soft Shield fabric, made into what is claimed to be the world’s first anti-mosquito clothing range for kids. The active substance is a non-toxic plant extract, geraniol, which is skin-friendly and non-allergic, safely protecting little ones from insects without the use of dangerous chemicals. The fabric is used in jackets and pants and repels dirt and water, is elastic, breathable, quick-drying, wicking and has a natural UV protection factor 50+. www.reima.com

PRIMALOFT OUTDOOR A1 500 At this year’s OutDoor Show, the insulation materials and functional textiles specialist PrimaLoft will present the results of intensive research, introducing new PrimaLoft Silver Insulation – 100% post-consumer recycled (PCR) and PrimaLoft Black Insulation – 100% PCR, as well as PrimaLoft Gold Insulation Luxe.

The PrimaLoft development team has been striving to create an insulation made exclusively from PCR content, which fully meets all the brand’s performance standards. Following much development, using various production processes and tests, PrimaLoft believes it has now achieved a breakthrough.

Until now the challenge had been to produce a high-performance insulation made entirely from recycled material. The main problem is, the melting points of the collected PET bottles used to create the recycled fibers differ from that of virgin fibers, which makes the production of a stable insulation fiber that meets performance standards very difficult.

PrimaLoft has developed special recycling and production processes, resulting in the successful production of extremely highperformance fibers that are finer and softer than cashmere and boast high bulk density and “unmatched” thermal performance.

The insulation has all the essential performance insulation properties such as low weight, high compressibility and water-repellent characteristics. Around nine commercially available PET bottles are necessary to create the insulation layer for one jacket (thickness 40g / m2). www.primaloft.com

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MAMMUT OUTDOOR STAND A3-400 OTS 262 KORS 15

NIKWAX OUTDOOR: A4 100 OTS: STAND 202

Mammut’s Ducan Low GTX is described as a robust, sporty and agile low-cut hiking shoe which stands out in terms o f wearing comfort for efficient walking in alpine terrain.

The Ducan uses a mix of technologies: 3D knitted, georganic 3D technology for a good fit and comfort and Mammut Flextron Technology.

Mammut Flextron Technology includes a combination of features resulting in more stability during all walking phases due to better distribution of power and pressure; improved posture; anatomically correct foot positioning; which in turn has a positive effect on the person’s performance.

The hiking shoe is also available in High GTX version. uk.mammut.com

Nikwax is described as a solution for extending the life and effectiveness of your gear. To name just two: TX.Direct is the go-to when you need to re-waterproof your gear; it’s easy to use in the washing machine and the Durable Water Repellency (DWR) develops on air drying – so no heat or tumble drying is required.

Outdoor Industry Award winning wash-in conditioner BaseFresh can be used in place of standard fabric softener in a washing machine. BaseFresh deodorises and improves wicking keeping base layers smelling fresher for longer. www.nikwax.com

SNUGPAK OUTDOOR B1-208 OTS STAND: 70 Snugpak’s Kitmonster G2 collection includes the 35-litre Roller Kitmonster Carry On (£84.95), Kitmonster 70L G2 (RRP £79.95), a 70 litre capacity holdall, and for longer trips and a 120L capacity version with wheels, the Kitmonster 120L G2 (RRP £129.95).

The outer shells on all three G2 packs are constructed with super tough, durable, waterproof tarpaulin fabric to provide the ultimate protection for gear on the go, making it the perfect choice for the hustle and bustle of travel and rugged outdoor terrain.

Snugpak’s Journey collection comprises four tents in a sunburst orange, all 4,000mm HH, constructed with a durable ground sheet in a bathtub style and supplied complete with a tailored tent footprint to help protect the ground sheet. They all include No-See-Um-Mesh mosquito netting on the inner tent too. The Journey Solo (RRP £109.95) is the smallest in the collection, being a lightweight durable one-person tent. The largest is the Journey Quad (RRP £269.95), which offers a generous sleeping area for four people and an extended living compartment to store camping essentials. www.snugpak.com

OBŌZ OUTDOOR: A6 200 OTS: STAND 54 The Obōz Footwear company has two must-see products at both OutDoor and OTS. The Men’s Firebrand II B-DRY features traction, waterproofing, protection and stability, all with the what is described as “exceptional Oboz fit”, meaning the Firebrand II is the shoe to head out with and hit the trail.

The Women’s Sapphire Mid B-DRY is said to offer fashion with a go-anywhere freedom. The Sapphire combines waterproof Nubuck leather with an Obōz B-DRY waterproof/breathable membrane and the superior fit the brand is known for. https://obozfootwear.com/en-gb/

PRIMUS OUTDOOR: A5 200 OTS: 106 The latest range of stoves, cooking accessories, flasks and bottles from Primus will be on show at OutDoor 2018. As well as introducing a new OpenFire category, Primus will showcase its bestselling Onja burner from the premium CampFire collection in three colours. Designed in Sweden and manufactured in Europe for guaranteed quality, the Onja is based on tried and tested Primus designs that date as far back as the 1970s. It features two powerful burners with sturdy pan supports that can easily accommodate larger saucepans or frying pans. Every product in the CampFire collection has a premium construction and the Onja is no exception with panelling made from lightweight yet durable, G-1000 fabric and a lid made from fine-quality oak. The oak lid doubles up as a handy chopping board and protects the stove’s burners while in transit. For easy transportation, the Onja’s innovative design folds flat and can be secured closed with the integrated strap. www.primus.eu

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PROTECTION EVERYWHERE NOSILIFE ADVENTURE SHIRT PERMANENT INSECT PROTECTION UPF40+ SUN PROTECTION

VISIT US AT OUTDOOR SHOW STAND NUMBER A4 200

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STORM OUTDOOR STAND A3: 101 OTS: STAND 52

SPRAYWAY OUTDOOR: A6 200 OTS: STAND 54

Storm’s not-to-be-missed product this season is the FC free, water-based trigger application tent proofer, incorporating UV protection. It is said to be an easy to use direct application proofer suitable for reproofing smaller tents and adding resistance to UV degradation. Also on show will be Storm’s new Ultimate care kits, in both regular and aluminium bottling. These make the in-store selection easy, giving all you need in one unit. The kits are available in a range of care options for apparel and gear. www.stormcare.co.uk

Sprayway’s must-see product at the summer shows will be new, lightweight weatherproof clothing for the British summertime. Key styles include the new mens’ Duin windbreaker, and womens Dusa windbreaker. http://www.sprayway.com/

UPHILLSPORT OUTDOOR: A3 209 OTS: 238

INNOVATION & QUALITY FROM FINLAND SINCE 1996 UNIQUE MULTI-LAYER STRUCTURE 1. MOISTURE CONTROL • •

Firstly, the inner layer is responsible for transferring moisture away from the skin.

This layer is a critical component for all socks used in conditions where the skin sweats.

Materials: Polypropylene

2. WARMING & COOLING

A manufacturer of socks in Finland since 1996, UphillSport has developed multi-layered socks for all four seasons.

Embracing the Finnish saying of “there is no cold weather, just inadequate clothing”, UphillSport believes when wearing the socks, you are more likely to enjoy your activities in the great outdoors with warm, dry feet.

Through its multi layers, UphillSport socks promise moisture control (inner layer), warming and cooling properties (second layer), durability and flexibility (third inner layer), extra warmth and protection (fourth layer).

They provide thermal protection, are breathable, include a seamless toe, FlexTech technology and Y-Heel for better fitting and a quick dry treatment which works even during long-term performance.

The socks are available from sportpursuit.co.uk and sockshop.co.uk www.uphillsport.fi

TREKMATES OUTDOOR: A6 200 OTS: STAND 54 Trekmates will be focusing on its Expedition Hammock and Mosquito Net. The brand new, lightweight, packable expedition hammock includes a midge and mosquito proof netting which is the perfect partner for getting a good night’s sleep on your next adventure.

A father and son team who started Trekmates began creating outdoor accessories 1997 from a garage in Nottingham. Trekmates believes the devil is in the detail when it comes to designing which allows the accessories to perform their best just when you need them most. www.trekmates.co.uk

• •

The second layer controls moisture and temperature. ifferent materials have unique properties which can be used D to warm, cool, transfer moisture and add comfort.

Materials: Merino Wool, Coolmax, Bamboo-Viscose, Combed Cotton

3. DURABILITY & FLEXIBILITY • •

The third inner layer works as protection against rubbing.

This layer is also used to give colour and will keep the colours vivid after numerous washes.

Materials: Polyamide

4. EXTRA WARMING & PROTECTION • •

THE MULTI-LAYER STRUCTURE BRINGS THE BEST PERFORMANCE OUT OF THE MATERIALS

•

YARNS ARE KNITTED INTO LAYERS TO MAXIMIZE BREATHING AND DURABILITY

QUALITY & TECH ICONS EXPLAINED

•

The fourth layer can be extra wool for warmth against the cold coming up from the ground. Merino Wool terry is knitted on the outside and inside to replace polyamide layer.

In UPHill Performance category products, this layer can add extra protection. e.g. In our 3-Layer Ice Hockey Performance Socks where the 4th outer layer is Kevlar, this serves to protect the skin from skate blade cuts.

Materials: Kevlar, Polyamide, Acrylic • For cold conditions we have selected materials that work best together.

• It will keep cold and freeze away from your feet.

• Our ventilation structures and materials are breathable.

• Feet feel dry and at the correct temperature.

• Our socks are knitted with a seamless toe area with true linking.

• This will provide you with blister free feet, even in the tightest footwear.

• Our FlexTech is adding elastic yarns in the right places.

• You can feel your feet with the right fit and grip.

• Our Quick-Dry treatment gives moisture protection to Polyamide and Polyester Yarns.

• It will make your feel feet dry even during long term performance.

UPHILLSPORT We have been manufacturing all our socks in Finland since 1996.

We have developed unique, multi-layer socks for all 4 seasons of our inspiring Nordic nature. As we Fins say; there is not cold weather, just inadequate clothing. If your feet get cold or wet, you will not enjoy your outdoor activities. However - when wearing UPHill Sport multi-layer innovative socks you are more likely to enjoy your activities in the great outdoors, with warm, dry feet.

To learn more about our quality innovations please visit our stand: • Friedrichshafen Germany Hall A3 Stand 209 from Sunday 17th to Wednesday 20th of June • OTS 2018 Manchester UK, EventCity, Stand 238 from Tuesday 2nd to Thursday 4th of July For editorial and pr material contact: antti@hansabrands.eu For sales material contact: priit@hansabrands.eu (Above for trade publications and below for consumer publications.)

• Our socks use Y-shaped knitting for better fitting.

• This heel design keeps your shaftless socks in place.

UPHill multi-layered socks available from SPORTPURSUIT.CO.UK and SOCKSHOP.CO.UK

TILLEY OUTDOOR: A6 301 OTS: 188 Highlights from Tilley include the Polaris Hat which is packed with features including stowage for sunglasses, moisture wicking and cooling elastic sweatband, reflective wind chords, and a thick foam brim to hold its shape in high winds (and means it floats) UPF50+ and it includes a stow away sun shield that offers maximum protection for neck and shoulders. The Polaris is also guaranteed for life.

The Polaris features 3XDRY BIO fabric from Schoeller Technologies, a PFC Free finishing technology that is based on renewable resources and mimics the protective plant cuticle that repels morning dew drops and heavy rain. The outer surface is said to fend off water and dirt so effectively it will simply run off the surface of the fabric, while the interior absorbs moisture and wicks it away.

Tilley’s new Performance Collection is for the field expert devoted to a sport or activity and features innovative technologies that will keep the wearer cool and comfortable, even in sweltering sun. www.tilley.com

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GP BATTERIES OTS: 164 GP Batteries is featuring the GP Beam 3000 lumen search light. GP will also be introducing its new GP Design Beam range and new budget-friendly head torches. The company will also continue to promote its recently launched ‘Recharge the Outdoors’ campaign. The OIA-backed campaign is challenging the outdoor industry to switch to only selling and using ecofriendly rechargeable batteries in a bid to reduce the 600M disposable batteries thrown away in the UK every year. There will be special offers on the stand for retailers joining the campaign and committing to only selling rechargeable batteries to help reduce their footprint. http://uk.gpbatteries.com/

HARVEY MAPS OTS: 194 Harvey Maps, which specialises in publishing maps for outdoor recreation created from original mapping, will showcase waterproof maps for walkers, runners and cyclists as well as National Parks and Trails and other popular areas.

The company was founded in 1977 by Robin Harvey and Susan Harvey to provide a professional mapmaking services for the sport of orienteering. During the 1980s the company established permanent premises in Doune, Perthshire. Twice enlarged, the premises now provide ample space for production, storage and administration. www.harveymaps.co.uk

As a global LED torch brand Coast will be showing and demonstrating a full selection from its range at OTS 2018 including several new additions to its head-torch range.

The first of three new additions is the FL11 which provides a maximum 130 lumens/27 metres, with an additional 45 lumens/15 metres option when less light is required, plus a useful red led mode for ‘anti-glare’ also to preserve night vision and a flashing red mode for personal safety and identification It has a maximum run time of 12 hours (RRP £23.95) The 2nd is the FL19 which provides a maximum 330 lumens/38 metres output, with an additional 45 lumens/15 metres option when less light is required, plus a twin-red led mode for ‘anti-glare’ also to preserve night vision. Also featuring a reflective head-strap for added user safety. It is designed to produce an ultra-wide flood beam and has a maximum run time of 17 hours (RRP £29.95) The 3rd is the FL60R which provides a maximum 400 lumens/32 metres output, with an additional 205 lumens (medium) and 45 lumens (low) option when less light is required. It is also designed to produce an ultra-wide flood beam to illuminate a wide/broad area around the wearer and is supplied with both Lithium-ion Rechargeable Battery and 3 x AAA standard Alkaline batteries (RRP £59.95) All three come with Coast’s comprehensive 5 Year Warranty The new HX4 Clip-on light is a compact (7.6 cm), lightweight (62 grams) and slim-line design, suitable for comfortable and unobtrusive every-day wear attached to a pocket, strap or mounted on a cap or helmet. https://coastportland.com

COAST OTS 116

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MEINDL & SOURCE OTS: 140 Don’t miss Meindl’s Journey Lady Mid GTX (£175) and Meindl Activo GTX (£145) both part of the brand’s Comfort Fit range.

Meindl, the German footwear manufacturer, stands for quality, innovation and handmade tradition. The brand has been making footwear for over 300 years and now this family business is in its 11th generation. The classic models from Meindl, such as the Bhutan, Respond and Meran are still exceptionally strong in the range. The main focus for the coming year is the development of the Comfort Fit range. This is a specific range from Meindl that has a wider fit, using a broader last and also cork footbeds in a majority of the range. This growing sector of broader fit boots has become a key part of the Meindl range and sees further development for next year. Alongside the Comfort Fit models are developments of the Respond range with new colours and models.

Source hydration systems and sandals have continually stood for technical innovation and design. The benchmark Widepac 2 L system has a durable and reliable wide opening for ease of refill and cleaning, plus the removable tube and helix valve. As well as new sandals, there are developments in the Source pack range for the coming year. www.bramwell-int.co.uk

OMM OTS STAND: 160

OMM’s key products for SS19 include the Phantom 12L & Phantom 20L packs and the Halo Suit - Jacket & Pants The 52nd edition of the annual OMM, the third OMM Alps and the 6th OMM Japan will experience more mountain weather so OMM has entered the ultra packable waterproofs market with the Halo jacket and pants designed to escape sudden downpours.

A sub 200g total suit and pack size smaller than a tennis ball without compromise to waterproofing features makes the Halo the serious offer for the truly uncompromising racer.

Carry continues to be a focus with OMM’s premium Phantom series re-engineered to combine TrailFire Vest’s front carry with Ultra 8’s diaphragm adjustment and all onto the unique Phantom suspension Yoke Harness. The result is a rugged, highly technical pack vest designed for moving fast and light in difficult environments with unparalleled stability. ww.theomm.com

PYRAMID T/PRODUCTS OTS: 120

Pyramid Travel Products is launching the Lyme Disease Test Kit, to test ticks for the presence of the Borrelia bacteria associated with Lyme disease.

Lyme disease is contracted from the bite of an infected tick, and can result in very serious long-term symptoms, including joint pain and swelling, damage to the heart, nerve damage and neurological issues. Recent independent research has shown that infected ticks are present throughout the UK, even in some relatively urbanised areas The Lyme Disease Test Kit process takes the tick and tests it using an advanced DNA testing procedure, with a results certificate being provided in no more than four working days from dispatch of the tick. If the result is negative no trace of the bacteria associated with Lyme disease have been found, if the result is positive DNA consistent with bacteria which cause Lyme disease has been found, and there is therefore a risk of Lyme disease developing. The test report should then be discussed with a doctor or vet at the earliest opportunity, and can be used as a timely, accurate basis for initiating appropriate treatment and minimising the risk of long term illness. www.pyramidtravelproducts.co.uk

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Yugen Explore is a new UK travel accessory brand created by travellers to inspire others to travel the world. The company has been set up to make it as easy as possible for people to find information relating to travel e.g. advice on destinations, products and travel tips.

It offers products that are affordable, with the traveller in mind and aims to be a sustainable company that keeps plastic waste to a minimum, whilst ensuring suppliers meet its ethical standards.

The Yugen Explore team is showcasing the brand at OTS 2018 with the aim of launching into the UK marketplace.

“For two years we have worked tirelessly on worldwide market research and producing not only great products but a brand that will mean so much to so many people. Aside from the product itself, our 2018 app will be launching at the end of the year which will act as a travel companion for all, with travel safety advice, general tips and a platform for everyone to share their experiences.

Our product represents not only necessities but also, style, quality and consideration for the environment.” www.yugenexplore.com

YUGEN EXPLORE OTS STAND NB3

THULE OTS: 118 The Thule AllTraill backpack is designed for a day’s hike, a short backpacking excursion, camping or a weekend away. The collection is said to provide versatility to survive the elements through any activity and every season. www.thule.com

SUMMIT INT OTS: 250 Summit International, a manufacturer and distributor of multiple outdoor living and leisure brands will be showcasing its wide collection of products at this year’s Outdoor Trade Show.

For outdoor enthusiasts, the Summit Pack Away Chair combines convenience with comfort, featuring an innovative design that allows the chair to collapse down to a 10th of the size of a conventional folding chair. When packed into its carry case it weighs just 1kg – the same as a bag of sugar.Made from waterresistant PVC material, this chair is able to withstand unexpected showers at outdoor events.

The Summit Onesie is a “wearable sleeping bag” said to guarantee comfort during colder months, whether outdoors or indoors. This wearable “onesie” sleeping bag easily zips or unzips enabling use of hands and feet whilst keeping them warm.

This year, Summit launched a new eco-friendly, reusable MyBento bottle range made from BPA-free tritan plastic and borosilicate glass, serving as a viable alternative to single-use plastic bottles.

Summit is supporting the Marine Conservation Society (MCS) in connection with the new MyBento ‘Pure’ glass bottle initiative. For each bottle sold in the UK, a 50p contribution (or £1 for the premium bottle) goes to MCS in support of their #StopThePlasticTide appeal.

Summit will also be showcasing its dedicated outdoor dining brand, B&Co. New to the range is the B&Co Al Fresco Smokeless BBQ Grill - the next innovation in charcoal cooking. Truly portable, cool to the touch and virtually smokeless, the Alfresco Grill is good for parties in the garden, park, caravan or camping trips.

From the Summit space saving range, the Pop! Folding cool box is an easy to store, dual-purpose storage box with a clip-on lid and removable insulated compartment that keeps food and drink secure and chilled for up to 8 hours.

Simply remove the inner insulated compartment to turn Pop!’s folding cool box in to a convenient storage box, offering multiple storage solutions for the home or on the go. www.summitint.co

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NEW ERA FOR OTS

hosted at the show, providing smaller brands the opportunity to break into the market and showcase their new products to retailers and the press. Please visit www.outdoortradeshow. com/new-brands-area for further information.

How will this year’s show compare to last year in terms of variety and number of exhibitors?

With under two months to go there are over 100 exhibitors booked to exhibit, which includes around 30 first time and 70 returning exhibitors, with eight exhibiting for all 13 years!

The Outdoor Trade Show 2018 is making a big change this year by moving to Manchester’s EventCity from July 3 to 5, but it still promises to be a must-attend event for the outdoor trade. In a Q&A, OTS organiser Marta Williams (top left) gave SGB Outdoor a taste of what to expect.

What is OTS all about and what does it try to achieve?

The Outdoor Trade Show (OTS) has been the UK’s largest outdoor industry exhibition since it was launched in 2006, bringing buyers and sellers together under one roof and attracting the key players in the outdoor industry.

Every year, OTS hosts around 500 new and existing brands presenting clothing, footwear and accessory products, that sign up to showcase their product ranges to around 1,000 retailers across a variety of markets.

OTS is unrivalled in terms of its scale, and the product offering, making it an easy decision for buyers to visit. Its evolution is ongoing and we need to react to the changing market, deadlines and trends - that’s why we make such an effort to consult with

the industry - to deliver a quality trade show where brands want to exhibit and retailers want to visit!

Why has the show moved to Manchester and how do you think the new venue will benefit the show?

The decision followed exhaustive research with retailers and exhibitors, which was carried out last year. The response from the majority of people we spoke to reflected a common desire for the creation of ‘one unified trade show’ at a location convenient for both northern and southern based retailers. We have already seen an increase in new exhibitors and visitor registrations as a result of the change in location, so although we won’t be able to confirm the outcome until after the show, it’s looking

extremely positive.

What will be the highlights of 2018? Also, what are the trends in outdoor this year and how will the show capitalise?

OTS 2018 highlights include: UK Outdoor Industry Awards - following the same successful format as last year, all products entered for the UK Outdoor Industry Awards 2019 will be displayed to visitors, who will be able to vote for their favourite products. The most popular products in each category will be presented at the OTS Party on July 4. Please visit www. theoia.co.uk/awards for further information.

New Brands Area - a special area dedicated to new brands looking to showcase their products will once again be

Why should outdoor retailers visit the show and what advice do you have for them to get the most out of the show?

OTS 2018 offers an opportunity to see products from a variety of leading brands at the same time as newcomers to the market, all under one roof. It’s ultimately a cost effective and time effective way of sourcing comparisons and placing forward orders in one go - a much more convenient alternative to taking time out of the office to visit brand showrooms individually throughout the season! With over 100 exhibitors with 500 brands showing thousands of products available to see, those two or three days spent at the show will definitely save retailer’s time and money in the long run.

There are also endless networking opportunities at the show as exhibitors usually have a variety of contacts on the stand, from sales and marketing to senior personnel.

I’d recommend doing some research before visiting the show, checking out who is exhibiting and making appointments with those they find most appealing.

Some exhibitors offer discounts on orders placed at the show, so again, it’s worth doing some research beforehand to find out what’s on offer and having an itinerary planned for the time due to be spent at the show so nothing is missed. www.outdoortradeshow.com

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Visit www.outdoortradeshow.com, follow the show on Twitter (@OTS2018), or like the Outdoor Trade Show page on Facebook (www.facebook.com/OTSshow).

With OTS now in its 13th year, the show is well established and popular amongst both retail visitors and manufacturers/distributors who now recognise it as a good opportunity to do business. So to mark the 13th year, organisers have offered 13 reasons to attend the show in July.

OTS has been the UK’s largest outdoor industry exhibition since it was launched in 2006.

12 34 56 78 9 10 1112 13

There’s plenty of variety - OTS hosts around 500 new and existing brands presenting clothing, footwear and accessory products across a variety of markets.

OTS has moved north, to EventCity in Manchester for the first time in its history – the new venue is centrally located and conveniently close to all transport links making it easily accessible.

There is a record number of new exhibitors to this year’s show, some of which will include products that have not been seen at a UK outdoor show. There will also be a special area dedicated to new brands looking to showcase their products to retailers. Exhibitors in the New Brands Area will have larger stands to showcase a larger product range.

13

Great partners - ROKS has joined forces with OTS to support the now unified show in Manchester, helping to provide a single exhibition that highlights all that’s best in the outdoor industry. The Outdoor Industries Association (OIA) became a partner of the show in 2016, to help it become more representative of the whole trade and bring support from a variety of retail members and manufacturers.

Great timing for order deadlines – the show is taking place during the first week July, which is a result of feedback received by exhibitors and a variety of retailers, which indicated that an earlier show would be preferable.

EventCity prides itself on its ECO Friendly policy.

Having gained its ISO 2001 accreditation, the venue recycles much of its waste, used plant-based, nonplastic catering materials, LED lighting in the halls and sources produce from local suppliers to reduce carbon emissions.

All of the innovative new outdoor products entered into the 2019 UK Outdoor Industry Awards will be on display in a dedicated area at the show. Visitors will also be able to vote for their favourites across all 10 categories on the iPads provided, to help judges decide which products will become the finalists in each category.

It is easy to register online in advance saving time at the show: Trade visitors can register to attend the event by filling in a short form on the website, outdoortradeshow.com/visitor-registration. Once completed, visitors will receive a confirmation email to print and take along to the show in July.

Not just technical outdoor brands – OTS hosts brands from a variety of markets for retailers interested in crossover products – this year there are specific areas dedicated to climbing and trail running.

Cost effective and time efficient - the show is open for three days, making it a good platform for retailers to visit a wide variety of customers and discover new brands and products in the market, all under one roof – providing an opportunity for retailers to source comparisons and place forward orders in one go – a more convenient alternative to taking time out of the office to visit brand showrooms individually throughout the season.

Visitors receive free entry, a free show guide, free badge and free parking.

The OTS Party is making a comeback at this year’s show. The finalist of the Awards will be announced, and it presents a networking opportunity for visitors and exhibitors to get together socially at the end of a hard day of buying and selling. There will be drinks and nibbles for both exhibitors and visitors.

OTS 2018 dates and opening times @ EventCity, Manchester: Tuesday 3rd July 2018: 9am - 6pm Wednesday 4th July 2018: 9am - 6pm Thursday 5th July 2018: 9am - 3pm

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KORS FACTFILE Date: July 10 to 11 Venue: Kendal Leisure Centre, Kendal Opening times: Tuesday 10 July, 9am - 6pm Wednesday 11 July, 9am - 6pm

KORS 2018

The show is free to attend as long as you are involved in the outdoor trade Parking is free on the site

AN OUTDOOR SHOWCASE IN THE NORTH

T

ruly a ‘one stop shop’ for UK suppliers, the Kendall Outdoor Retail Show (KORS) will feature 20 exhibitors showing products from over 100 top outdoor brands packed into the Kendal Leisure Centre venue from July 10 to 11.

KORS is a curated show that is aimed at the specialised outdoor retailer, timed to make it as relevant and targeted as possible for buyers. The 2018 event features many of the UK’s top technical distributors, agencies and brands, which combined

represent over 100 outdoor brands covering categories as diverse as footwear, hardware and equipment, accessories, apparel and tents.

KORS emphasises timeefficiency and its curated exhibitors for visitors. “For busy retailers it can be difficult to take time out, everyone acknowledges that”, says show coordinator Clive Allen.

“However a little time investment might uncover a new brand or product that could make all the difference to trading next year.

KORS offers quality time with core suppliers at the right point in

the buying calendar.”

KORS embodies a focused, businesslike approach and nopressure format, allowing visitors to spend quality time with people and products ensuring it remains a must-attend event for a wide variety of buyers and retailers, both multiple and independent. Plus of course there’s a proper, relaxed social evening - a chance to get together with old friends and new.

“We always have a lot of interest from potential exhibitors, but demand seems to have been particularly high this year,” says Clive. “With most of

our existing exhibitors electing to retain space, we had a lot of competition for the remaining slots and we’re delighted to add Scott Sports, Beal UK and Mammut to the mix.”

The new exhibitors join Vaude UK, Zamberlan, Hydro Flask, Lyon Equipment, Pro Agencies, Rosker, Eclipse Climbing, Beta Climbing Designs, Bramwell International, Mountain Boot Company, Ardblair Sports Importers, Lifemarque, Beyond Hope, DMM, Black Diamond, Boreal, TKC Sales and Thule. www.kors.org.uk

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23/05/2018 21:25

PERFECTLY TARGETED CORE OUTDOOR

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Cost-effective

22/05/2018 16:55

KEEN INTERVIEW

In a interview with SGB Outdoor’s Simon Millet, KEEN’s marketing director Perry Laukens, reveals what makes the footwear company much more than just a brand

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this and remain loyal to the brand because of that.

KEEN was launched in 2003, what was the motivation and vision for the brand?

KEEN have always dared to think differently and not be confined by convention from their inception. Not being satisfied with damaging your feet when wearing open toe sandals during outside activities, the founding fathers of the brand, including current owner and president CEO Rory Fuerst raised the question: Can a sandal protect your toes? Answering this question meant the creation of our legendary Newport sandal and the emergence of an entirely new category of footwear.

Now iconic, this sandal has fueled adventures, connected communities, and inspired people of all ages, genders, races, and capabilities to get outside. It has become a global symbol for travel, outdoor fun, and footwear innovation. It’s a product we remain very proud of.

Can you pinpoint when the brand became a household name within the outdoor industry?

When the tsunami hit the Indian Ocean in 2004, we rolled up our sleeves and joined the relief effort. We pulled our entire $1M advertising budget, diverting it to disaster relief and causes that are important to us. This pivotal moment in our history has shaped a brand culture of giving back and doing the right thing and understanding ourselves that just making shoes is not good enough. Nowadays, fortunately, a lot of companies and brands out there understand that taking your responsibility and being entrepreneurial in a sustainable way is not a choice anymore, but 10 to 15 years ago this was not so common. Our fans from the early days already appreciated our attitude and have embraced

The environment and sustainability have become so important. How does the brand address these issues?

We are making things better through a wide range of initiatives. One of them is owned, local production to limit and reduce the impact of long haul logistics and distribution and to enable us to have more autonomy and visibility over the production process. At the moment we own three factories in Portland, Thailand and Mexico and in Europe we work with a trusted partner, focusing on local sourcing in Italy and Romania.

We also have a KEEN Effect team focusing on reducing impact in the supply chain. Striving for being 95% PFC free, we eliminated the use of DWR on our non-waterproof styles, which is about a 67% decrease in our annual usage of this chemical and treat PFC-free DWR on our waterproof styles only. Reducing impact is a multi-faceted journey for us a brand. Many people are involved, and the path is not straight nor is it 100% perfect, but by being focused and committed, we are making important next steps.

Keen promotes its five key brand values, Quality, Integrity, Health, Caring and Pioneering, How is this demonstrated?

The beauty of KEEN is we’re a family-run business. You can truly lead with values because you’re not beholden to a publicly traded entity or private equity governance. You’re really essentially beholden to the vision of the owner and founder and his leadership team that represents the broader organisation. This unique scenario we like to view at KEEN as ‘Business unusual’ and this has very much paved the path for introducing our ‘Better Takes Action’ campaign.

This campaign taps into the company’s longstanding philosophy that doing good, giving back and reducing impact through actions big and small can make a better world—the “KEEN Effect,” as it’s known.

The only way to truly change something if you want progress and improvement is to take action and do something about it. The great thing about being

focused on making things better through action is that it is not only a campaign that seeks to inspire KEEN fans to take action today for a better tomorrow, but it also works as an accelerator within the company to live by our values. In other words, the Better Takes Action campaign is translating our DNA, values

and attitude into actions, helping people to discover a better world through travel, getting entire families outside to experience nature. A better environment, better air, better product? Better Takes Action is a great narrative that weaves into everything that we’re doing.

The brand is synonymous with giving back. Can you give some examples of this?

KEEN has supported many initiatives around the globe through the KEEN Effect scheme, supporting grassroots not for profits partners around the globe though grants, shoe donations and other support

mechanisms, from hands-on employee activities that have included river clean ups and reef conservation. Our core partners are our bedrock and help us lead with our values. Since 2013 we have worked with 72 not for profit organisations in 12 countries through our grants program alone. Beneficiaries and partners who we work with include the European Outdoor Group and Mercy Corps global disaster relief, EOCA and the WeForest co-operation.

What is the story for 2018/19?

In 2019 we are excited to take the next steps in our Better Takes Action approach. As more and more people are living in bigger cities (66% of global population will live in cities in 2025) we want to recognise that a lot of outside activities are taking place in these cities. People are becoming increasingly more urban, where urban outdoor is in fact evolving into the new outdoor, a trend we’ve seen happening all around the world. In 2019 we want to protect open spaces within this urban landscape. We will work with core partners to bring the stories to life and give back through our grant efforts and amplify our core projects tied to these environments.

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29/05/2018 10:22

O

utdoor Retailer Australia remains a vital source of products, information, training and networking for the Outdoor Retail industry in Australia and New Zealand. 2018 will be no different with many new exhibitors and products on display along with industry favourites showing the best of the best the industry has to offer.

Outdoor Retailer Australia was conceived by the peak industry association, the Snow and Outdoor Trade Association (SOTA). It hatched when the then stable SOTA Show made its move from the Exhibition Park in ACT to the new home of the Hordern Pavilion and Royal Hall of Industries, Moore Park, Sydney. SOTA had enjoyed a nearly 30-year history of success from Melbourne and Canberra but pushed to refresh the show by rebranding and relocating the show, now known as Outdoor Retailer Australia (ORA).

ORA’s philosophy is very simple, the exhibitors are all members, that membership and the payment of stand fees supports the development, organisation and execution of the trade exhibition. It is a show owned by the exhibitors, for the exhibitors. This development, organisation and execution is overseen by seven committee members from across the exhibitor pool.

To explain the importance of an exhibition such as ORA, is never going to be easy, especially in an outdoor focused country such as Australia. Camping, fishing, bushwalking & climbing are all pass times that most Australians have taken part in at some stage during their lives and most continue to do so. With a country as beautiful as the land

AUSTRALIA INSIGHT

OUTDOOR DOWN UNDER

down under why wouldn’t you want to enjoy it more than going abroad. This opens the outdoor industry up to being a goldmine of opportunity for brands assisting in the enjoyment of the great outdoors.

This being said, the industry is not without its challenges.

The Amazon launch, domestic economic woes and consumers purchasing overseas have all contributed to a very challenging environment to operate in.

What does this all mean? To get the edge in today’s market, to stay relevant and offer the best possible products to your consumers you need to be up to date, know the features and be completely familiar with the products you intend on delivering. Trying to gain that level of knowledge from a visiting sales representative is always hard, between serving customers, helping staff members and generally being involved in the business, it’s hard to have an un interrupted time dedicated to the visiting rep.

Jamb two reps into one day and you’re going to have a rough time of it.

Phil Endersbee, owner of Wilderness Wear and president of SOTA, puts it well when he says “In every country and in every industry, it is important to have a peak body that people within the trade can reference to and get together with, on a regular basis. ORA’s aim is to bring together all of the independent wholesalers and manufacturers in front of the retailers, to showcase the latest in R & D. If you only want to do one trade show each year, ORA is the one to choose.”

ORA will be held in Sydney from June 17 to 19. n www.outdoorretailer.net.au.

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23/05/2018 21:27

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22/05/2018 16:56

SOPHIE RADCLIFFE INSIGHT

MOVING MOUNTAINS

P

rolific British adventure athlete, Sophie Radcliffe, whose accomplishments include completing a worldfirst Alpine coast to coast expedition, is now targeting the classroom to help struggling youngsters build self-belief.

Heather Ramsden caught up with her to find out more.

Sophie, who has also

recently become an ambassador to global footwear brand Keen, is said to be the only person in history to have climbed the highest mountains in the eight Alpine countries and cycled between them, climbing five times the height of Mount Everest in 32 days.

She has also cycled 300km from London to Paris in 24 hours on nine occasions, completed multi-sport

adventure races around the world, raced her bike coast to coast across the USA and completed 100km ultramarathons … and what’s more she is a two-time Ironman finisher.

It’s quite a list of accomplishments for the 32-year-old, especially when you consider she has conquered all of these challenges in the past 10 years.

It all started when at the young age of 22, Sophie came to the realisation that the mundane day-to-day grind of her regular 9-to-5 job just wasn’t going to cut it for her and she decided to give it all up.

“I knew the job wasn’t going to let me figure out the next step, so I took the plunge to leave and reinvent myself,” Sophie recalls.

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23/05/2018 21:29

Sophie Radcliffe has joined footwear brand Keen as one of its ambassadors for 2018.

Marketing director, Keen EMEA, Perry Laukens says: “Keen is delighted to have Sophie join our team of ambassadors. Her tireless enthusiasm, compassion and thirst for adventure have a great synergy with our ‘Better Takes Action’ brand philosophy, and we are particularly delighted to be supporting her youth empowerment Trailblazers project. Sophie’s values strike a chord with a new community of trailblazers, inspiring confidence and courage for people to get the most from life, wherever the adventure takes them.”

Sophie adds: “To me, adventure is everything.

It makes me feel free, happy and alive. It’s my reason for travelling the world, it’s the best way I’ve found to discover who I am, what my limits are, and it’s helped me find my purpose in life. My mission is to champion ordinary people achieving extraordinary things and I’m so excited to see what is going to come up for me and my community on this new adventure with Keen.”

“I thought it would be great to have something to push myself and I found when I started taking on these huge challenges, it gave me so much confidence and self-belief.

It taught me about selfdetermination, resilience and basically raised the bar of my life and what my expectations, aspirations and ambitions were for myself.”

But of all the races, ultramarathons and endurance adventures Sophie has taken on, by far her toughest was her coast-to-coast Alpine challenge where she experienced her most memorable highs and lows.

This was an expedition in which she climbed the highest mountains in the eight Alpine countries and cycled between them. It took her 32 days to complete the challenge which was born out of Sophie’s desire to mirror some inspirational stories she had previously spent years reading about.

“There were a lot of moments when I was cycling along thinking “how did this happen”? because a few years prior I had been afraid to cycle across London on my bike. I would never have done that, I was petrified.

“Then just a few years later, there I was cycling through the Alps in eight countries.

The truth is, I believe it is something everyone can do.

If you just start small and you work at it every single day, extraordinary things can happen.”

The Alpine coast-to-coast gifted Sophie with some of her favourite memories from stunning sunsets and sunrises, to breath-taking landscapes but with the good she also had to take a bit of a the bad.

She recalls: “There were

some down-points, one in particular was when I was cycling between Austria and Lichtenstein. It was one of my biggest days on the bike (about 250km). I felt like I was going nowhere, there was just nothing in my legs. I had a few moments where I was just sitting on the side of the road in tears thinking I couldn’t do it anymore.

“But at that point I had two options – either keep cycling through it or stay there on the side of the road. I decided that the whole point of these challenges was that I would always be the person who would get up and keep going when it was tough.

“That’s what I did and at the end of the day I found I could cycle through it. What I love about these adventures is that it teaches me to harness the tools I will need in life. If something bad happens in life that crushes you, it is really difficult to get through it, but then you know ultimately it will pass and you will be stronger.”

Considering Sophie’s story, it’s not surprising that she finds herself uniquely qualified to make a difference in the lives of troubled teens.

As a motivational speaker, Sophie, in conjunction with the Youth Sports Trust has initiated TrailBlazers, a groundbreaking project to empower teenage girls, helping them to develop the confidence, mindset and skills to navigate their own path and live courageously.

Implemented through a series of workshops with six schools across London, TrailBlazers is focused on building confidence, resilience and mental confidence by directly tackling issues

including youth anxiety, teenage suicide, body confidence and lack of physical activity.

Sophie says: “These girls are really struggling, they are being bullied at school, have issues at home, some are painfully shy, and they really need to back themselves but many of them are not doing that. Through sport and adventure, we have found a really good way to build confidence, develop a great mindset and to help them believe in themselves.

“And so far, the girls are loving it. By talking about their fears and taking on the challenges we have set, they are making some pretty impressive changes in their lives. We are creating a community where they can feel supported enough to be themselves in a very judgemental world. It is really making a difference and the schools are so happy.

Trailblazers is currently self-funded and is in a pilot phase, though Sophie hopes with further funding to be able to expand to other parts of the country and to make it available for boys as well. n

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23/05/2018 21:29

DR KATE LEEMING INSIGHT

SIGHTS SET ON THE ANTARCTIC

L

ast year SGB Outdoor featured an interview with intrepid explorer, adventurer, educator and author Dr Kate Leeming, outlining her plans and motivations for her next major venture, Breaking the Cycle South Pole, the physical aim of which is to make the first bicycle crossing of the Antarctic continent via the South Pole.

Kate has already cycled the equivalent of twice around the Equator on her major expeditions including; 13,400km across Russia, 25,000km through Australia and 22,000km west to east across Africa. However, just making it to the start line of her Antarctic crossing is proving to be the biggest challenge of her career so far.

Directly after speaking with SGB Outdoor last year, I headed to the Canadian Arctic for my third polar training expedition – almost 900km through the far north regions of Yukon and Northwest Territories. The main objectives were to gain more experience in the extreme cold and to test new equipment to prepare for my Antarctic crossing. And, of course, it was an opportunity to explore places that have rarely or never been travelled through by bicycle.

The highlight and major challenge of the expedition was a 160km journey from the town of Aklavik to Shingle Point; a route that had never been biked before.

In summer, the rich fishing waters around Shingle Point are a five-hour boat trip from Aklavik. In winter, snowmobile is normally the only way to access the region, which locals tend to use for hunting.

The winter route followed soft snow up the wide Peel

Channel before I turned west into Moose Channel, a much narrower waterway that wriggled across the western periphery of the Mackenzie River Delta and eventually out to the frozen Beaufort Sea to Shingle Point.

We were able to meet with indigenous peoples of the region, witness spectacular displays of the Aurora Borealis (Northern Lights) and gain an appreciation for the harsh beauty of an Arctic winter environment.

For me this was the most special part of the expedition where I was confronted with conditions most similar to what I am likely to find in Antarctica. During the first week of the expedition (prior to the Shingle Point ride), my unacclimatised body had been suffering from the cold; my legs were constantly swollen, and my face was puffed up for much of the time. Somehow, on the most physically demanding part of the journey, where the energy requirements were probably 3-4 times higher than for normal cycling, my body seemed to respond positively and the swelling vanished.

Despite many bruises and a strained ankle from a series of heavy falls on glare ice cycling over the Beaufort Sea, I came through fitter, stronger and unscathed.

With three successful polar training expeditions under my belt (Svalbard, Northeast Greenland and Arctic Canada), I felt I was ready for Antarctica.

Breaking the Cycle: Education and the Preparatory Expeditions Last July I narrowly missed securing the funds needed to make the Antarctic crossing and had to postpone the expedition until November/ December 2018. Naturally

I was disappointed after all the effort that had gone into preparing for the expedition, but the setback has turned out to be a blessing in disguise. The extra year has given me time to develop the Breaking the Cycle: Education programme and make it, along with the whole Breaking the Cycle venture, a truly global project.

I had always planned to do

several smaller expeditions – polar, sand and altitude – to prepare physically and mentally for Antarctica and I had already researched several potential journeys around the world. Techniques used to cycle in soft, unstable sand are similar to those used in snow, so sand cycling is great for strength and balance. Altitude increases

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cardiovascular capacity and the climbing is excellent for strength. The Antarctic plateau is extremely high, mostly between 2,000m and 3,000m and the extreme cold exacerbates the effects of oxygen deficiency to make it feel about 1,000m higher than the actual altitude. There were also several clothing and technical systems that

could be further tested in polar conditions and improved.

From these factors, the idea evolved to perform a preparatory expedition on six continents before traversing the seventh continent in the Antarctic summer of 2018/2019. The series of expeditions include; the Baja Peninsula (Mexico), polar training in Iceland, Following

the Finke River (Central Australia), the Skeleton Coast (Namibia), the Bolivian Altiplano and the Indian Himalaya.

The 3-4 week expeditions are integral with the developing Breaking the Cycle: Education programme, the curriculum for which has been written by the experiential learning specialists, the JUMP! Foundation. With partners such as JUMP!, The Duke of Edinburgh’s International Award, Scouts Victoria/Australia, Belouga, the Victorian Department of Education and Training and others, the project is bringing together students from across the world to utilise my journeys as a source of innovation and creativity.

Our goal is that the project will support students to lead their schools, communities, countries and the world in making positive change.

In February I embarked on the first expedition in the series, down the Baja Peninsula from San Diego (USA) to La Paz (Mexico).

Joining me for the rugged bike-packing journey was Chris Pennington, a young adventurer and aspiring filmmaker. Using a combination of paved and unpaved roads and tracks, our route connected the Pacific Ocean and the Sea of Cortez, historic Spanish mission sites rich with shade and water, remote ranchos and fishing villages, bustling highway towns, and crossed several of the major mountain ranges in Baja California on seemingly endless beautiful backcountry desert tracks.

I chose to do this ride as I thought it would be perfect to form an expedition fitness base for the year ahead.

Arriving in La Paz 23 days and 1,700km later, after enduring a mix of sand, rugged mountains and riding challenging distances day after day, the journey certainly lived up to expectations, and more.

From San Diego, I travelled to Woolwich in Maine to collect my fourth generation Christini all-wheel drive fatbike that was being assembled at Carver Bikes. Ever since I first posed to Steve Christini the idea of

integrating his patented AWD technology (previously only made for regular mountain bikes) into a fatbike to build the ultimate machine to pedal across Antarctica, Steve has embraced the challenge. The combination of the extra traction that the all-wheel drive system gives with the maximal flotation of 13cmwide tyres is ultimate for the soft Antarctic conditions. The challenge has been to design a frame that houses the internal shaft drive and accommodates the monster Snowshoe 2XLs from the VEE Tire Company.

From Maine it was on to Iceland (via Germany).

Unfortunately, Iceland in March was unseasonably warm and much of the snow was melting. The conditions were not ideal for extensive testing. However, as far as the fourth-generation bike is concerned, once the new front fork is ready in a couple of months, I think Steve will have cracked it.

Finding the time to write this article has been difficult because the next expedition, a unique sand training expedition along the ephemeral Finke River, arguably the world’s oldest river, in Central Australia is due to start in two weeks. It is ironic that, although my expeditions demand a high level of fitness, in between adventures the preparatory phases are more like ‘antitraining’. It’s a real juggling act, often working around the clock to organise logistics, find suitable team members, secure and negotiate with partners and sponsors, do PR and marketing and develop the education programme. When I fulfil my passions and feel that I’m making a difference however, it is always worth the extra effort and the trials and tribulations of getting there are soon forgotten – until the next adventure. n Find out how you can partner with and supports Kate’s Breaking the Cycle South Pole expedition: www.BreakingtheCycle. education www.KateLeeming.com

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23/05/2018 21:31

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22/05/2018 16:57

ADVERTORIAL

A FAMILY AFFAIR

F

or more than 25 years, family-owned hat experts Sunday Afternoons has been redefining what hats can offer, from superior UPF 50+ sun protection and innovative features to classic styling and lightweight materials.

However when they first started out their business had absolutely nothing at all to do with hats or sun protection.

Here is the story of how award winning products can sometimes come about from the most unlikely of origins....

In the mid 80’s Robbin and Angeline Lacy would spend long summer days out exploring nature with their young family deciding the world would be a more comfortable place with dry backsides, so Angeline sews an all-weather picnic blanket for the family adventures and the first adventure blanket comes into existence!

Completely unplanned the Adventure Blanket gets noticed wherever it goes, inspiring the young couple to start selling the blankets at craft shows and festivals around the Northwest of America. The blanket soon becomes a hit so that in the early 90’s they make it official, forming a company and naming it Sunday Afternoons in honor of their favourite family downtime and the brand is born!

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With colourful blanket scraps piling up, they hatch a plan to sew them into sun hats to sell alongside the blankets.

In 1994 the first style, the Sun Drizzle, strikes a chord with their outdoor-loving customers, who start asking for more styles and colors of hats for their adventures.

Years of tinkering with hat design and listening to the feedback of their customers leads to their breakthrough iconic product: the Adventure Hat. Some 20 years on and while the Adventure Hat is still in the line, Sunday Afternoons continues to expand the boundaries in headwear technology, design and application also thanks to the second family generation now playing key roles in the business, bringing with them original ideas and new energy, which is what the brand is all about. Their current best seller, the Ultra Adventure Hat, is a result of the their continuous search and passion for innovation as it offers features setting it aside from others on the market: • •

• •

UPF50+ sun protection (as with all of their hats) 8.5cm reverse Clamshell Brim making it super easy to fold up and shove in a pocket or backpack UPF50+ Crown

•

• • •

Ventilation Sunglass Lock to keep sunnies in place when on your head Wicking sweatband Water and Stain Resistant Adjustable Sizing

With a presence in 46 countries, Sunday Afternoons is now distributed in the UK

by Man O’Leisure and was launched here in 2016, it is now stocked widely across the country with demand for the brand growing steadily. Snow and Rock buyer Gemma Smith, who is stocking the brand for their second season comments ‘Sunday Afternoons hats are perfect for our adventurous customers. Fantastic attention to detail, excellent fit, uncompromising sun protection, easily packable and a great range of styles to suit everyone.

Sunday Afternoons is of course regulars on the international trade show circuit and will be exhibiting at the OutDoor Show this year showcasing their full new Spring Summer 2019.

They will be presenting a new trucker line featuring their latest StretchBack Sizing™, own patent pending feature, which combines classic snapback sizing with a little extra give that provides the perfect head-hugging

experience as well as new designs by artists Carlos del Rio, Chris Herbst, and Acacia Lacy in its popular Artist Series Truckers for adults and kids.

They will also present a full UPF+50 accessories line featuring Coolcore® patented chemical-free cooling technology designed to keep you cool and comfortable in any temperature or condition.

“As a company, we are always evolving, and so are our hats—even styles that seem established.

We’re excited to bring new technologies and materials to our Spring/Summer 2019 collection and redefine what people might expect from their headwear,” said Joey Fallon, EVP, Design & Development at Sunday Afternoons. “There’s always more to discover. From innovative technologies to exciting new designs and unique artwork, we’re excited to continually push those boundaries.”

Sunday Afternoons will be located on stand A5-214, please do get in touch if you would like to arrange an appointment or do pop by and say hello. admin@manoleisure.com

30/05/2018 11:36

U

K based company, Aquaforno’s has unveiled its latest generation model of its all-inone portable cooking stove, Aquaforno II. The awardwinning outdoor cooking system is telescopic and assembles in under three minutes.

It has been designed with the company’s core markets in mind; scout groups, families, campers and glampers, adventurers, general barbecue fans and gadget lovers.

“We’ve evolved the Aquaforno to encompass all aspects of outdoor fun based on customer feedback,” explains Tim Rhodes, cofounder and co- inventor of

LAUNCH PAD

ULTIMATE GLAMPING

Aquaforno.

“On the cooking side, we’ve made the multi-fueled Aquaforno even more versatile by adding a split grill, a rotisserie bracket

and the capacity to hold a tray for keeping food warm.

It also now features four adjustable cooking heights to accommodate different food types, plus we’ve improved its

SURF TO STREET

D

akine’s new Cyclone collection is constructed of burly Cordura HPcoated Ripstop fabric, resists tears and abrasions, can withstand heavy use around water and rain and won’t fade from exposure to sun or salt water.

The new Cyclone 60L Duffle (RRP £145) has a waterproof roll-top welded construction to keep your gear dry. It can convert to a backpack with the help of corrosion resistant FidLock quick release magnetic buckles. It features a 2-way purge valve for compression (or flotation), internal divider for organisation, reflective logos and tie down handles to attach to the top of a car.

The new Cyclone Wet/ Dry 32L Pack (RRP £130) has a waterproof roll top wetsuit pocket to keep your gear dry.

The reinforced back panel prevents wetsuit bulge when packed. When off the water, you can use the pack around town with the built-in non-padded laptop sleeve, fleece lined sunglass pocket and stretch water bottle pocket.

The new Cyclone Tote 27L Pack (RRP £100) can quickly convert into a backpack through the simple, yet versatile strap design. Fully waterproof, it features highly water-resistant slide seal zipper closures. It also has a vertical front stash pocket and reflective details.

The unisex Cyclone Roll Top 32L (RRP £85) provides gear protection in a roomy main compartment with clean exterior styling. It is constructed with lightweight breathable shoulder straps and padded breathable back panel to stay cool while wearing it.

smoking capability.”

In addition to these new outdoor gastronomical possibilities, the latest design includes a double insulated lid for enhanced temperature stability. Its adjustable vent and new thermometer allows for temperature control, and a spark arrestor has been built in for extra safety.

It also has spring-loaded legs for easier assembly and a more user-friendly, sturdier, door mechanism.

“Not only is it portable and easy to assemble, it cooks anything from a Sunday roast to a full English breakfast, to a paella, with consummate ease. It is the ultimate glamping product,” adds Rhodes.

MODERN TRAIL

D

idriksons is introducing a new category for spring/ summer 2018 – Modern Trail – specifically for women.

The range is designed for women who enjoy life in the outdoors and need reliability and protection from the elements as well as looking good.

Highlights include the Annema Jacket – A soft and cosy hybrid puffer jacket with EVOdown padding on the chest, shoulders, back and upper-arms. The jacket is equally suitable for wearing as an outer layer or an extra layer on a cold day. Annema has a high, comfortable collar to protect against cold winds and thumb-holes in the cuffs for extra comfort. It has a zip down the front and a fixed adjustable hood – the perfect jacket for

year round use.

The Ninna Jacket is a longerlength jacket that is perfect for wearing under a Didriksons parka or simply as a cosy jacket.

It has a soft brushed inside and a mesh lining inside the hood as a contrast. It has thumb-holes in the cuffs and a fixed hood with a high, comfortable collar for great protection on chilly days.

The Tuba Jacket is a waterproof jacket in a flexible lightweight fabric, perfect for taking on holiday or packed down in a sack. It is fully wind and waterproof with taped seams and is made from breathable fabric. Tuba is made from a flexible two-way stretch fabric for ease of movement and can be combined with our Tuba Women’s Pants for a complete set.

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30/05/2018 11:33

MEET US AT

Hall A5 Stand 200

MOUNTAIN BOOTS HANDCRAFTED WITH PASSION BORN IN BAVARIA – WORN AROUND THE WORLD

Stand 106

Hanwag Ferrata II GTX® A technical mountaineering boot suitable for summer alpine and winter Scottish routes.

WWW.HANWAG.COM

LOUNGING

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T

he award-winning Lamzac collection from Fatboy is said to facilitate consumers everywhere in the “ultimate lounging”. Lamzac L is one of the newest additions to the Lamzac collection.

This loungebed weighs only 1.3 kilograms and can hold up to 200 kilograms. This is said to make the Lamzac L suitable for a day out on the beach, a festival or a spontaneous sleepover.

For extra luxury or comfort, Lamzac L Deluxe comes with a quick dry micro fibre cloth as an add-on which you can attach quickly.

Lamzac L is available in aqua blue, black, olive green, petrol, red and taupe. Lamzac L Deluxe is available in black, olive green and taupe.

HANDCRAFTED IN EUROPE

RUFFWEAR

R

uffwear, the performance dog gear brand, has launched its latest range for Summer 2018 which includes all-new gear designed for running with dogs plus a new, lightweight harness for even the smallest of canine companions.

Ruffwear’s The Trail Runner System is a comfortable running belt which offers a stable, load-dispersing design with intuitive leash attachment for a quick disconnect. It features a zipped, water-resistant pocket, stretch mesh pocket for quick access to essentials and comes with a shock-absorbing Ridgeline Leash and a BPA-free Ruffwear water bottle.

The Trail Runner Bowl is a partner to the belt system. It’s lightweight and can hold up to one litre but packs down into its own pouch which is small enough to fit easily into a pocket.

SPRAYWAY

04.05.18 09:45

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prayway’s Women’s Gore-Tex waterproof hooded mac in a longer length is new for summer 2018.

Designed to suit all day-to-day adventures and outings, this jacket uses two-layer Gore-Tex 150D fabric that gives the premium levels of durability and performance that is synonymous with the Gore-Tex name.

A grown-on hood, press stud adjustable cuffs and waist belt, offer functional and stylish adjustment, allowing you to fit the Skala perfectly.

Therearethreepockets,includingtwodeep zippedfrontpocketswithataffetalining,andan internalzippedsecurityandaudiopocket,keeping allessentialsdry,secureandquicktohand.

Sprayway prides itself on reliable protection and the new Skala follows in that tradition, offering a stylish solution to even the Manchester rain.

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SPORTS WATCHES

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ormex Watches was created in the late 1990s and its name is a combination of the two French words “forme extrème” meaning the extreme shape and design of the watch and alluding to fitness and sport.

Formex has four models to choose from – Element, Motorsport, Diver and Pilot – their look and attributes fuelled by the world’s they were named for.

Formex Watches are Swiss made and designed; a fusion of high performance materials such as stainless steel, titanium grade 2, ceramic, carbonfibre and reliable Swiss made movement. One of the most notable aspects of a Formex watch is its case suspension system. Inspired by the world of high performance bikes and racing cars, this cushion concept protects the watch movement from strong impacts

or vibrations and makes the watch comfortable to wear.

Formex don’t just put their sports credentials into the design and function of their watches it also puts it into supporting extreme sportsman. Company CEO, Raphael Granito is an avid sportsman who enjoys many high-octane pursuits, from motor sports, to skiing, snowboarding, sky diving, free diving and surfing. These passions have led naturally to partnerships with athletes including; Reubyn Ash - UK champion surfer; Marc Hauser - world record skydiver; Alex Toril - winner of the Dubai 24h and Le Mans Michelin cup; Elias Ambühl champion free skier; Thomas Genon – champion dirt jump and slopestyle mountain biker: Abraham Calderón – champion Nascar and Freightliner Truck driver.

FASHION FORWARD

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tilising fabrics that are waterproof, breathable, flexible and regulate natural body heat, Tenson has produced a range of functional garments for a fashion-forward outdoor community of athletes and individuals.

The new spring/summer range is made using super-high end MPC, MPC Extreme, and Dermizax fabric technologies.

Jackets for women include the Cirouline W Jacket, an all year round sporty jacket; the Aranya W Jacket – Tenson’s lightest down jacket for women; the Ellina W Jacket - made in a stretchy MPC Extreme with extremely high waterproof and breathable qualities; the Indra W Jacket – a technical outdoor jacket made with smooth and flexible material; the Lidia W Jacket – a classic feminine design made with functional fabric.

Jackets for men include the Leigthon M Jacket – a classic retro-inspired spring jacket with well thought through functionalities; the Skagerrak M Jacket - a classic and stylish

sailing inspired jacket in MPC Extreme; the Skagway M Jacket – a technical jacket for men, which suits outdoor activities during spring and summer; the Taran M Jacket – A lightweight all year down jacket; the Spheric M Vest – a vest in a sporty design with synthetic down-like padding and the Jim M Jacket – a classic everyday jacket made in MPC Extreme mechanical stretch fabric for ultimate comfort.

FLAT WORLD?

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ritish-designed Strive Footwear has launched its new Spring/Summer 2018 collection with its pioneering Biomechanical Footbed Technology. The concept of a contoured footbed isn’t new to Strive having derived from 40 years’ experience within the foot orthotic industry.

Since launching the brand in 2014, Strive has been an instant success paving their way into the wardrobes of women who have increasingly become more style/health-conscious in recent years. They’re also making their way onto the feet of A List celebrities including Emma Thompson and Kate Winslet.

The contoured shape of Strives’ footbed has a number of benefits:

1. Comfort as nature intended by supporting the foot in the very position it is designed to be held in.

2. Improved pressure distribution on a contoured footbed where the pressure is dispersed evenly over a larger surface area.

3. Helps prevent excessive arch collapse.

4. Helps improve posture and reduce harmful stresses placed upon your body and feet.

“As soon as you put on a pair of Strives you feel the difference straight away ”, explains leading UK podiatrist Heidi Meckler. “A deep heel cup, contoured arch and forefoot support makes them addictively comfy and many women have found it difficult to revert back to wearing shoes without the support.”

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30/05/2018 11:34

KESWICK PREVIEW

MOUNTAIN MAGIC

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eswick Mountain Festival (KMF), one of the biggest outdoor events in the UK, will run from June 8 to 10 on the shore of Derwentwater in Keswick, Cumbria.

The event was originally founded by the Keswick Tourism Association and has been running since 2007.

Expected to attract around 20,000 visitors, the festival includes a mix of live music, sporting events, outdoor adventures, high profile speakers, taster activities, exhibitor stands and camping.

The heart of the event is the Festival Village on Crow Park, which will be packed with exhibitors throughout the weekend.

Visitors to the site will also be able to watch the start and finish of the festival’s varied line-up

of sporting events, and see live music headlined by acts such as Melanie C and Peter Hook and The Light.

The 2018 Taster Activity Programme will include a Climbing Wall, Slacklining, Orienteering, BMX Displays, Bouldering Wall, archery and more.

Evening speakers include Mark Beaumont who has cycled around the world twice, both times smashing the circumnavigation world record.

His recent race captured the imagination of a global audience by targeting the Jules Verne fiction, Around the World in 80 Days. Over the past decade Mark’s epic documentaries have taken viewers to over 100 countries. They have seen Mark travel into the Arctic, through the high mountains, around the Commonwealth, also survive capsizing in the mid-Atlantic.

Chrissie Wellington OBE, a retired, British professional triathlete will be talking about her journey to becoming fourtime Ironman Triathlon World Champion - the highs, lows, challenges and highlights. She will also share some of her training secrets and also talk about life after triathlon, including her role as Global Head of Health and Wellbeing for parkrun, motherhood, and taking on new challenges.”

Supporting the festival for the

first time will be the climbing, trail running, mountain biking and multi-mountain sports brand adidas TERREX, new sponsor of the, 5K, 10K, 25K and 50K trail runs. The races start and finish in the Festival Village and have become well-established as some of the most popular attractions at KMF, for both participants and spectators.

Jack Wolfskin has also agreed to sponsor elements of the festival this year along with returning sponsors Salomon,

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23/05/2018 21:35

125 YEARS OF INNOVATION Visit Primus at OutDoor and OTS 2018, meet the Rosker national sales team as well as one of Primus’s R&D engineers from Sweden.

Come and see the complete 2018 range as well as what’s new for 2019 including one of the widest and most colourful ranges of stainless steel vacuum flasks and commuter mugs.

HALL 5 STAND 200

STAND 106

www.primus.eu

Summit to Eat and Suunto.

Timothy Taylor and Blacks both plan to build on their existing partnerships with Keswick Mountain Festival.

Timothy Taylor returns this

year with dedicated bars in 2018 and a large selection of cask ales and other refreshments while Blacks will bring its outdoor retail expertise to Crow Park, with a festival shop stocking a wide selection of clothing, footwear, tents, equipment and camping accessories from some of the world’s biggest outdoor brands, plus activities, special offers, competitions and giveaways.

Ordnance Survey, which has been a long-term supporter of Keswick Mountain Festival will continue as the official mapping partner, showcasing elements of its #GetOutside campaign during

the event.

Many exhibitors from previous years will be returning to the Festival Village, ensuring that the site offers a wide selection of the latest products from the outdoor sector, as well as a host of taster activities and a wealth of food and drink options.

Crow Park is free to enter during the day on June 8, 9 and 10, and a KMF weekend ticket also provides access to all of the taster activities and live music on two nights.

Nicola Meadley, Keswick Mountain Festival director, said: “We are delighted to welcome

adidas TERREX and Jack Wolfskin to Keswick Mountain Festival. They join a line-up of brands that are household names and really resonate with outdoor and sports enthusiasts.

Their commitment, alongside Timothy Taylor, Blacks Outdoor, Ordnance Survey and many others, is a clear sign of the growing reputation and reach of our festival. We’re really looking forward to working closely with all partners, including many local businesses, to deliver another very special outdoor event in this stunning Cumbrian setting. n

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29/05/2018 09:46

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