Skybox Strategic Home Selling Guide by Paul Hwang

Strategic Home Selling Guide HOW TO MAXIMIZE YOUR HOME’S POTENTIAL IN TODAY’S MARKET

KE MAR

TING

SKYBOX ADVANTAGE

NEG

OT I A

TION

L E R

O TI

338 SPEAR PENTHOUSE A | THE INFINITY RECORD PRICE PER SQUARE FOOT SALE

life is better at the top

6 SKYBOX STEPS TO HOME SELLING Skybox Realty has extensive experience in marketing and selling properties for their maximum value. We take pride in effectively advising our clients throughout the selling process. We have consistently outperformed our competitors year over year.

FIRST MEETING During the first meeting we discuss the pros and cons of your home, listen to your requirements, provide our general and unique insights into marketing strategy, the market conditions, and overall trends in SF, and go over the basics of the selling process.

PREP HOME We will discuss how to best prepare your home to highlight its unique features. This will include the benefits of painting, repairs, photography, and staging. Skybox coordinates all work and staging that needs to be performed with the appropriate vendors. Reports and disclosure items needed to sell the property will be noted at this time.

PRICING

Using comparative market analysis and current market conditions, coupled with your personal requirements and time frame, we will establish the best pricing strategy for your home.

5 SOLD

SELLING As offers begin to come in, we will help you weed through options and negotiate with potential buyers for the best possible outcome.

MARKETING We combine a variety of traditional and digital marketing channels with well designed content to maximize aesthetic impact while presenting to the largest pool of qualified buyers.

ESCROW Once a contract is ratified, we will manage the escrow process, complete paperwork, and make sure all contingencies are removed in a timely fashion to ensure a successful close of escrow.

better marketing leads to better results

355 1ST 2102 | THE METROPOLITAN RECORD SETTING SALE

SKYBOX MARKETING Who you work with matters. The best marketing produces the best results.

PRESENTATION The bottom line is that vacant, freshly painted and staged homes sell faster and for more money than their occupied unstaged counterparts. Through our 10+ years of experience we know what works and our team is comprised of the best talents in the field.

2 JUST LISTED

PRINT We design and produce custom collateral for every home. - Just Listed Postcards - Just Sold Postcards - High End Brochures - Professional Photography - Personalized Marketing - Year End Summaries

POST Being Ranked #1 Agent in South Beach has its advantages. We receive daily inquiries from agents and prospective buyers on current and future listings. Additionally we have 25+ web partners focused on blasting your home across the internet. We have leveraged this and our large network to sell a high percentage of listings for record prices before they are listed on MLS.

4 OPEN

PERFORM We continuously adjust our marketing until we get the “Wow!” factor. Of course we do Open Houses and Broker’s Tour, but our staffed office in the middle of South Beach gives us a strategic advantage over the competition. We can show your property in minutes rather than days.

STAGING MATTERS: The Infinity Tower II Penthouse A

Before Staging

After Staging

Before Staging

After Staging

Before Staging

After Staging

Before Staging

After Staging

STAGING MATTERS: The Infinity Six Month Listing Analysis We analyzed the 26 homes that were sold or withdrawn in a six month period at The Infinity and confirmed what we already knew; Staging makes a difference. Staged vs. Unstaged

Vacant vs. Occupied

Sold Staged

Vacant Sold

Sold Unstaged

Occupied Sold

Withdrawn Unstaged

Occupied Withdrawn

Withdrawn Staged

Vacant Withdrawn

90% of Staged Homes Sold 31% of Unstaged Homes Sold 92% of Vacant Homes Sold 21% of Occupied Homes Sold You do the math.

25+ web partners

Your home will be broadcast globally through the internet.

301 MAIN 33A | THE INFINITY RECORD SETTING SALE

engaging images

custom marketing

501 Beale 18D Just Listed | $1,885,000

Proven

#1 Agent in South Beach. Today, Who You Work With Matters.

Results

Over Two Hundred Million in Sales. Highest Avg. $/SqFt in South Beach.

Bottom Line

When Marketing is Done Effectively, Selling Becomes Superfluous.

Designed to maximize the beauty of your home.

CASE STUDIES Who you work with matters. In the final analysis, performance is what counts. Here are a few examples of how Skybox Realty made the difference in setting new Record Setting Sales.

301 MAIN 20B This home at The Infinity was listed and sold in October 2013 for $1,600,000. With the help of Skybox the home was improved, listed, and sold the following April for $1,975,000. +375K!

T H E I N F I N I T Y S A N

F R A N C I S

C O

F R A N C I S

C O

This Infinity home was sold for a new sales record within six months of being listed and withdrawn by another prominent broker.

301 MAI

RESIDENC

fl o o r s 2 8 t INTERIOR SPACE APPROX. 1270

Residence Features

301 MAIN ST

Foyer entrance Two bedrooms Two bathrooms Living / Dining room Kitchen with granite cou Stainless steel Bosch app Private master bedroom Master bathroom with t shower & double sink va Study / Office area Walk-in closet Washer / Dryer connect Expansive windows Spacious private balcon 9’ ceilings in living room

RESIDENCE 2G walk-in closet

fl o o r s 2 8 t o 3 7

T H E I N F I N I T Y S A N

301 MAIN 33A

study / office area

INTERIOR SPACE APPROX. 1323 SQ.FT./122.91 M

bathroom

master bedroom

Residence Features Foyer entrance Two bedrooms Two bathrooms Living / Dining room Kitchen with granite countertops Stainless steel Bosch appliances Private master bedroom suite Master bathroom with tub, separate shower & double sink vanity Study / Office area Walk-in closet Washer / Dryer connections Expansive windows Private balcony 9’ ceilings in living room & bedrooms

bedroom 2 living / dining room

kitchen

Building Amenities

24-hour attended lobby Concierge 75 ft. lap pool 5,000 sq.ft. fitness center Treatment room & sauna Club lounge with caterin Private screening room Business center Deeded parking Landscaped courtyard

kitchen

Building Amenities

closet

24-hour attended lobby Concierge 75 ft. lap pool 5,000 sq.ft. fitness center Treatment room & saunas Club lounge with catering kitchen Private screening room Business center Deeded parking Landscaped courtyard

bathroom balcony washer dryer

closet closet

living / dining room foyer

study / office area

master bedroom

Embarcadero / San Francisco Bay

balcony

Spear Street

Embarcadero / San Francisco Bay

entry foyer Financial District

washer dryer

Financial District

closet

bathroom

Folsom Street

bedroom 2

Spear Street

master bathroom

Folsom Street

walk-in closet

closet Main Street

Main Street

entry 0

EQUAL HOUSING

OPPORTUNITY

300 Spear Realty Venture, LLC. Exclusively represented by The Mark Company. Sales and Design Center 160 Folsom Street, San Francisco, CA 94105 t 415 512 7700 f 415 512 7711 www.the-infinity.com. This is not an offer to sell, but is intended for information only. While certain of the photographs shown are intended to be similar to the views from some units, similarity to views is not guaranteed. Renderings are artist’s impression only. The developer reserves the right to make modifications in materials, specifications, plans, signs, scheduling and delivery of the homes without notice. Investment opportunities are limited.

Scale of plan = One Unit = 1’-0”

EQUAL HOUSING

OPPORTUNITY

Scale of plan = One Unit = 1’-0”

260 KING 515 Effective staging is an integral part of the sales process that will produce significant return on investment.

301 MAIN 29A

T H E I N F I N I T Y S A N

F R A N C I S

C O

This home was previously listed with another broker. Skybox was hired after, made some adjustments, and closed the deal within 60 days. walk-in closet

301 MAI

RESIDEN fl o o r s 2 8

INTERIOR SPACE APPROX. 1270

Residence Features

Foyer entrance Two bedrooms Two bathrooms Living / Dining room Kitchen with granite co Stainless steel Bosch ap Private master bedroo Master bathroom with shower & double sink v Study / Office area Walk-in closet Washer / Dryer connec Expansive windows Spacious private balco 9’ ceilings in living roo

study / office area

bathroom

master bedroom

kitchen

Building Amenities

24-hour attended lobb Concierge 75 ft. lap pool 5,000 sq.ft. fitness cent Treatment room & saun Club lounge with cater Private screening room Business center Deeded parking Landscaped courtyard

closet

closet closet

living / dining room foyer

Embarcadero / San Francisco Bay

balcony

Spear Street

bedroom 2 entry

bathroom

washer dryer

Financial District

Folsom Street

closet Main Street 0

EQUAL HOUSING

OPPORTUNITY

Scale of plan = One Unit = 1’-0”

301 MAIN 20B

Listed with Competing Broker

Listed with Skybox Realty

Listed with Competing Broker

Listed with Skybox Realty

Result: $375K Gain in 6 Months

Listed with Competing Broker

Listed with Skybox Realty

Listed with Competing Broker

Listed with Skybox Realty

301 MAIN 33A

Listed with Competing Broker

Listed with Skybox Realty

Listed with Competing Broker

Listed with Skybox Realty

Result: SOLD for New Record Sale

Listed with Competing Broker

Listed with Skybox Realty

Listed with Competing Broker

Listed with Skybox Realty

260 KING 515

Listed Without Skybox Recommendations

Listed with Skybox Recommendations

Listed Without Skybox Recommendations

Listed with Skybox Recommendations

Result: High Quick Close Cash Offer

Listed Without Skybox Recommendations

Listed with Skybox Recommendations

Listed Without Skybox Recommendations

Listed with Skybox Recommendations

301 MAIN 29A

Listed with Competing Broker

Listed with Skybox Realty

Listed with Competing Broker

Listed with Skybox Realty

Result: Sold at Sellerâ&#x20AC;&#x2122;s Target Price

Listed with Competing Broker

Listed with Skybox Realty

Listed with Competing Broker

Listed with Skybox Realty

338 SPEAR 31A | THE INFINITY RECORD SETTING SALE

effective marketing sells

high resolution data

425 1ST 2708 | ONE RINCON HILL

THE SKYBOX SALES GALLERY Our new Sales Gallery is designed to do one thing; “Sell your home!” We are located in the heart of South Beach at 1st and Folsom at the entrance of the Bay Bridge.

Prospetive Tenants & Buyers Walk into Our Sales Gallery Everyday Looking for Their New Home Our Sales Gallery is Staffed with Trained, Licensed Agents that Can Show Your Property in Minutes Not Days 25,000 Vehicles Drive by Everyday Showcase Your Property to Locals in the Neighborhood Talk to Us Face to Face Instead of Text & Emails Our Sales Team is Fluent in Mandarin, Russian, Spanish, Korean, Japanese, & Farsi to Facilitate Marketing to International Clientele

425 1ST ST | ONE RINCON HILL

ranked #1 in south beach

SKYBOX RESULTS Paul Hwang and Skybox Realty are consistently setting new records. Paul has been ranked the #1 Agent in South Beach for the past five years in a row.

RECENT SKYBOX REALTY RECORDS

The Infinity One Rincon Hill The Metropolitan 1 Ecker South Beach District 9

Highest $/SF Sale, Highest $ Sale Highest $/SF Sale, 2BR Sales Record 1BR Sales Record Highest $ Sale, 2BR Sales Record Highest $/SF Sale, Paul is Ranked #1 Agent Paul is #1 Condo Listing Agent for 2015 Through 3/16/16

Outperforming the Competition in South Beach Skybox Realty

Other Brokers

$1700000

Average Sales Price

$1600000 $1500000 $1400000 $1300000 $1200000 $1100000 $1000000

2013

2014

2015 All Data From SFARMLS

Outperforming the Competition in South Beach Skybox Realty

Other Brokers

Average Price per Square Foot

$1500

$1400

$1300

$1200

$1100

$1000

$900 2013

2014

2015 All Data From SFARMLS

san francisco experts

We are in the market on a daily basis, and our high resolution data is the freshest and most accurate available. Visit us online at condoswatch.com to quickly understand the economics of the condominium market in South Beach & Yerba Buena.

21-DAY LISTING APPROACH Effective marketing sells. We are confident in the product we produce. Below is a sample calendar for a condo in South Beach.

Saturday Unit gets painted. Ideally all furniture and items are removed from the unit.

Saturday Open House 2-4 PM

Sunday

Monday

Unit gets painted.

Staging Day 1

Paul calls top agents to tell them the home will be on MLS soon.

Home gets posted on TAN, Zillow, Trulia, etc. as coming soon.

Sunday

Monday

Open House 2-4 PM

Staging Day 2

Tues

Brokerâ&#x20AC;&#x2122;s Tour 2

Open House 2-4 PM

Sunday

Tues

Monday

Tues

Brokerâ&#x20AC;&#x2122;s Tour 2

Paul follows u interested par

sday

Wednesday Photography. Prep brochures, web links, etc to drop in photos.

Thursday Listed on MLS. Ads in SF Chronicle and other places. Spam Social Media and contacts.

Friday Disclosure Package completed to give to prospective buyers

Wednesday

Thursday

Friday

sday

Wednesday

Thursday

Friday

2:30-4 PM

Offers due. Offers reviewed for completeness.

2-3:30 PM

up with ties

all time sales record

425 1ST 5402 | ONE RINCON HILL HIGHEST $/SF SALE

OFF MARKET SOLDS Who you work with matters. People call us on a daily basis to find out what upcoming listings we have. Often, this results in an off market sale saving you time and money. Here are some examples of recent off market sales.

16 JESSIE 303 2BR, 2BA | $1,700,000

ALL CASH Record Sale!

1 BLUXOME 210 2BR, 2BA | $1,770,000

Close in 10 Days Cash! Record Sale!

333 BUSH 3907 2BR, 2BA | $2,000,000

Cash $2.0 Million Record Sale!

333 BUSH 3903 1BR, 1BA | $985,000

Building All Time 1BR Sales Record!

TESTIMONIALS I have sold many homes in my life and Paul Hwang is the best I’ve ever dealt with. His advice and responsiveness are unsurpassed. He went above and beyond in every way and his staff did the same creating great marketing brochures to help with my sale – even the sale of my furnishings. I would recommend Paul and his team without reservation. - Becky C.

Paul is hands-down the best broker in SOMA/South Beach. - Peter W.

Paul is very knowledgeable about the SF real estate market and his professional advice throughout the process (everything from staging to contract negotiations) exceeded my expectations. Paul and his team were very responsive and treated me as if I was Skybox’s only client. It was apparent from my dealings with Paul that he had a genuine interest in identifying what my needs were for the transaction and then meeting them, rather than just making another commission check. - Steve C.

Paul is indisputably the most experienced broker (sell or buy-side) at the Infinity in San Francisco. And a very good, ballsy price-setter and negotiator. At the end of the day, a broker/salesperson is easy to rate – do they get the deal done on good terms – and so its easy to give Paul top marks everywhere. - Steve K.

Paul is exactly the kind of person you want to work with – Understands what you’re looking for, doesn’t waste your time, honest, and most importantly – has some of the highest quality properties in the area. - Sagi R. Paul goes above and beyond to perform for his clients. I chose Paul to represent me in selling my Infinity Sky Residence because I felt confident that he would achieve extraordinary results. Paul delivered and set a record sales price at the Infinity for my unit at $1819 per square feet. As a client, the journey is equally important as the end result. Paul was a true professional, always willing to lend a hand no matter how small the task. I would highly recommend Paul to anyone interested in selling or buying a home. - Borja C.

160+ HAPPY PEOPLE 210+ TRANSACTIONS $275,000,000 IN CLOSED SALES

long list of happy clients

Ranked #1 in South Beach 2011 - 2015 per MLS Year Over Year Record Setting Sales (Infinity, etc) Fastest & Most Effective Sales Network & Data Analysis 25+ Web Partners, Unsurpassed Print Collateral Staffed Sales Gallery in South Beach at 1st and Folsom Native Fluency in Mandarin Immediate Access & Detailed Feedback from Prospective Buyers Exclusively Produced for Skybox Realty by Kalina Kheirolomoom

PAUL HWA NG

RANKED #1 IN SOUTH BEACH

bre 01371169 | 415.216.8746 paul@skyboxrealty.com

流利國語