Sleeptech / March-April 2016 by Sleep Tech

March - April 2016 www.sleeptechmagazine.com

Turks love ISPA EXPO page: 82

Interzum guangzhou to host major brands page: 146

From The Editor

The City Beautiful, the Theme Park Capital of the World… It is ORLANDO, Florida… Orlando has the above two nicknames and it deserves. This time it will be the capital for the sleep products industry in March through an important show, ISPA EXPO, which connects the people, products and possibilities of the mattress industry.

As the world’s largest trade show exclusively for the mattress industry, ISPA EXPO attracts mattress producers from a wide geography of the world for efficient “one-stop” shopping to fill their equipment, component, and service needs. The prestigious event hosts suppliers of all parts and components including machinery for the industry. Turkey has been a major national exhibitor for the first time with 23 companies showcasing a broad range of products from chemicals, mattress textiles, springs, felts, foams, to labels, printings and machinery. We will also be there to represent the trade press part and Sleepwell Expo Istanbul show.

Everybody knows that America is the biggest supplier and market for almost all products. Sleep products industry is no exception. Many companies have already invested either to strengthen their positions by taking part in ISPA or to penetrate into this huge market while representatives of many others have been at the visiting and researching level to invest more for this market. It is not an easy task to penetrate into the markets of Americas but it is certainly one of the most lucrative and stable markets for those who have convenient products and marketing tools. It is one of the best alternatives for the future of any company.

w w w . s l e e p t e c h m a g a z i n e . c o m

Interzum Guangzhou, the venue of opportunities With this issue we will be in Orlando early in March and in Guangzhou at the end of the same month for Interzum, the legendary venue of furniture materials, techniques, technical materials and décor. This fair, which is Asia’s most comprehensive woodworking machinery, furniture production and interior décor trade fair, has confirmed the noticeable trend in furniture design that exclusivity is no longer so much defined by shape but rather by the particular quality of the material used. Interzum Guangzhou is the largest and most important place in Asia to source all the best and the latest for the materials used in the sector. Occupying 140,000 square meters of trade floor, the 2015 edition of the event was the largest staged in its history, thanks to the expansion into the new Hall 12.1. As “one-stop” sourcing platform for the entire furniture production industry, interzum guangzhou presents buyers from Asia and other regions with the latest products and technologies of woodworking machinery, furniture production and interior decor.

Mehmet Soztutan

Publisher

ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti. Adına sahibi H.Ferruh IŞIK

General Manager

Mehmet SÖZTUTAN (mehmet.soztutan@img.com.tr)

Responsible Editor-in-Chief

Cüneyt AKTURK (cuneyt.akturk@ihlasfuar.com)

Chief of Editorial Board

Ömer Faruk Görün (omer.gorun@img.com.tr)

Advisory Board

Adnan Türker Ali Anıl Berna İlter Cüneyt Kapaklı Deniz Boydak Erdoğan Aslan Mustafa Çetinbulut Mustafa Nebi Doğan Mustafa Taka Önder Honi Serkan Güler

Editorial Consultants

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INDEX ADS Boyteks............................................. Back cover Boyçelik................................ Inside back cover Mert Makine......................... Inside front cover Mert Makine...................................................... 1 Atlanta............................................................... 3 Ümit Makine...................................................... 4 Bekaert............................................................... 7 Elktroteks............................................................ 8 Nova Sünger.................................................... 10 Aydın Tekstil...................................................... 11 İskeçeli Yay...................................................... 13 Reform Sünger................................................ 15 Casoon Makine.............................................. 16 Punteks............................................................. 19 Ersan Madeni.................................................. 20 Artilat................................................................ 24 Deslee Clama................................................. 28 Onur Kapitone................................................. 32 Comfytex......................................................... 36 Bed Cover........................................................40 Mechinehead................................................. 43 Nano Yay......................................................... 47 Bünteks............................................................. 51 Bor-Sa...............................................................55 Nantong........................................................... 59 Giz Grup...........................................................60 Allbeco.............................................................65 Coverconf........................................................ 69 Kırayteks........................................................... 71 Simalfa............................................................. 73 Jakarteks.......................................................... 75 Arda Kimya...................................................... 77 Yılmar................................................................ 79 Unitech Expo................................................... 81 Desla Clama................................................... 82 Nerteks............................................................. 87 IMS.................................................................... 89 Nobel................................................................ 91 Şiteks................................................................. 93 Histeks............................................................... 95 Feryal................................................................ 97 Doğuş Ofset.....................................................99 Balkan Makine.............................................. 101 Asya Örme..................................................... 103 Pomax............................................................ 105 Dog Chi...........................................................111 Kar-as...............................................................113 Pu Magazine..................................................115 Salteks............................................................ 121 Ercansoy......................................................... 126

EOC’s “Eurotick FRM HM”wins 2BFuntex technology competition

The nature of sleeping, Latexco products dazzled in Sleepwell Expo 2015

A new player in spring production: Nano

furniPRO Asia comes for innovation of interior!

International hall spaces at CIFM / interzum guangzhou 2016 snapped up amidst steady growth of China’s furniture industry

Aydin Textile to complete new facilities in 2016

134

108

Turkey’s mattress spring industry develops in line with the mattress industry

Atlanta Attachment Co... Proudly made in the USA

Innovative Technology for the Sleep Products Industry 1312K6

Automatic Decorative Border Workstation • • • • • • •

Border width up to 152.4mm Synchronized puller produces pucker-free seam Border width adjustable Decorative trim width adjustable Auto stop for material depletion Thread break detectors Variable torque re-winder

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Vertical & Horizontal Handle Tacker

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Roll Material Cutter Non-Woven, Ticking, Foam, Plastics, Vinyl, and other materials • • • • • • • • •

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Lower cost by purchasing non-woven in bulk Stock only one SKU Cut flanging as needed Variable roll speed for different non-wovens Reversible rotation for extra blade life Non-woven roll rotates, blade is stationary Stationary blade with guard for added safety Two canisters supplied with 50’ of continuous blade Electronic display, English or Metric

Sew vertical and horizontal handles Dual heads simultaneously tack ends of handle Large stainless steel top Independently adjustable guides Clamps hold border and create a hard stop to load handle Varying handle lengths Both heads lock in place, push button reposition Touch screen handle tack programming Border guides Pedal operation Magnetic connections for quick tooling change

Engineers of Quality Equipment

Atlanta Attachment Company www.atlatt.com

•

sales@atlatt.com

The Company that

Sudden Service built

PATENTS: Our equipment may be covered by one or more patents. Please go to the following web page for an up-to-date list: http://atlatt.com/patents.php

Atlanta Attachment Company • 362 Industrial Park Drive • Lawrenceville, GA 30046

+1 (770) 963-7369 • FAX +1 (770) 963-7641

Opportunities in ever growing Turkey market All new development happening in the world in general and in the Middle East in particular, increase the conjectural importance of Turkey. The USA and EU are neither fully integrated with Turkey nor do they do without it. Political developments are experienced at light velocity on the one hand, the same fast economic developments are happening on the other. The last one of such developments was the confirmation of Turkeyâ&#x20AC;&#x2122;s credit note of BBB- and stabile position by Fitch. Contrary to many negative expectations this confirmation has also confirmed the positive situation of the economy. This potential shows that the foreign investors in this country still can earn money. Hundreds of investors who have discovered this potential have been investing in the country and its hinterland. They make company acquisitions, merging and purchasing. Most of them start with participating in fairs in Turkey to step in the market. So much so that the fair venues have become insufficient in Istanbul, the commercial capital city of the nation. SLEEPWELL EXPO, the sister of our magazine is one of these high interest-attracting events. Attracting especially the interest of Asians, the show is expected to host many foreign exhibitors this year with a visitor increase rate of minimum 20% over the last year. To be held for the third time on 20-23 October 2016, the show is completely dedicated to mattress and mattress equipment and technologies. We hope to see you in Istanbul this October when the autumn season is enjoyed best in this world city. *

Our previous January/February issue had been distributed in five major shows. This March/April issue will be at ISPA EXPO Orlando and Interzum Guangzhou as the program of March. In April, we will be in iSaloni Milan fair in addition to 2 domestic shows namely Kayseri and Modef Inegol Furniture Fairs. We wish lucrative business for all!

Omer Faruk Gorun

Project & Sales Manager Sleepwell Expo Istanbul

Latex, a gift of nature Latexco is one of the world’s leading manufacturers of latex foam components for the bedding industry. Thanks to 60 years’ experience and a fine selection of the best raw materials, Latexco ensures the very best sleeping comfort.

All Latexco products are guaranteed: • minimum 20% natural latex • unequalled elasticity and perfect body support • optimal ventilation • Excellent durability • equal pressure distribution • a hygienic and healthy micro-climate • anti-bacterial and resistant to mold, mildew and dust mites • certified quality

Sint-Amandstraat 8bis - 8700 Tielt (BE) - Tel. +32 (0)51 40 14 31 - Fax +32 (0)51 40 55 66 Contact Stefaan Reynaert - Area Sales Manager - stefaan.reynaert@latexco.com - www.latexco.com - info@latexco.com

HC3500 Yeni Yüksek Hızlı Bilgisayarlı Çok İğneli Zincir Dikişli Kapitone Makinesi

Tam bağımsız sistemi ile hayal gücünüzün sınırlarını zorlayın! Siz hayal edin o gerçekleştirsin.

Special Function / Özel Fonksiyonlar • In dependent sewing heads allows quit with simple patterns, T&J patterns and single head quiting patterns. (Patented product) Bağımsız çalışan dikiş barları ile alışılmışın dışında çok farklı kapitone desenleri Patantli kendine özel T&J desenler ve tek kafa kapitone desenleri • State of the art tracking, superior tracking system allows effortless movement of foam to be fed into quiter (Patented product) Dünyada hiçbir makinede bulunmayan yalnızca size özel patantli haraketli sünger besleyici tasarımı • Adjustable presser foot lifting mechanism enables you to qualit a broad renge of material thickness and patterns. Ayarlana bilir baskı ayağı kaldırma mekanizması sayesindegeniş bir yelpazede kapitone yapar. • A high powered fast speed controlled servo motor for thick quilting with accuracy. Ultra hassas kalın kapitoneler için yüksek enerjili hızlı kontrollü servo motor • New main shaft control for easy timing adjustment. Using high quality sealed bearings. Yüksük kaliteli sızdırmaz yataklar kullanan kolay zamanlama ayarı için yeni ana şaft • Newly updated software allowing quick design changes of operation. Hızlı tasarım yapabilme olanağı sağlayan en güncel yazılım • Thread brake detector. Ultra hassas digital ip kopmalarını algılayan sensörler • Using air cylinder for thread cutting tail length. İplik kesme ve kuyruk uzunluğu ayarı için hava silindiri. • Emergency safety devices. En güncel standartlarda acil güvenlik cihazları • Diagnostic detection. Diagnostik algılayıcı dedektör

Application / Uygulama Alanı

Yatak paneli, yatak pedleri, yatak örtüleri, yorgan, yatak, döşeme ve daha fazla alanda kullanıma uygundur. Technical Specification / Teknik Özellikler Boyutlar

Daha geniş çalışma ekranı

Ağırlık Kapitone Genişliği Dönüş Hızı Üretim Hızı İğne Ölçüleri İğne Düzeni

Bağımsız ip koptu dedektörü

Max. Yatay Hareket İğne Boşluğu Voltaj Dikiş Aralığı Güç Kapitone Kalınlığı

Yüksek hızlı kontrollü servo motor

Yeni ana şaft kontrolü

HC2500 Yüksek Hızlı Bilgisayarlı Çok İğneli Zincir Dikişli Kapitone Makinesi

Application / Uygulama Alanı

Special Function / Özel Fonksiyonlar • New Fabric loading design. Easy loading material. Kolay kumaş yükleme şekli kolay malzeme besleme • Tilted body design. Easy to operate and maintain. Eğimli gövde şikli, kolay kullanım ve koruma

Yatak paneli, yatak pedleri, yatak örtüleri, yorgan, yatak, döşeme ve daha fazla alanda kullanıma uygundur.

• Thread brake detector İğne Kopma alğılayıcı

19inch LCD ekran

Technical Specification / Teknik Özellikler

• Using air cylinder for thread cutting tail length Hava silindiri ile ipin kuyruk uzunluğu kesimi • Operated using high quality sealed bearings that do not need lubrication. Yüksek kaliteli yağlama ihtiyacı olmayan kapalı rulmanlar • Adjustable presser foot lifting mechanism enables you to quilt a broad range of material thickness. Ayarlanabilir ayak bastı kaldırma sistemi ile geniş sıralı kalın kapitone yapabilme

En yeni çift rulman iğne sıra desteği

Ağırlık Kapitone Genişliği Dönüş Hızı Üretim Hızı

• Emergency safety devices Enerji tasarruf cihazı

İğne Ölçüleri

• Improved quilting software control system allows more precise and stable quilting operations. Geliştirilmiş yazılım ile daha hassas ve sağlam kapitone

İğne Düzeni

• CAD Pattern drawing ,pattern system allows you to create your own designs. CAD desen çizim sistemi kendi desenlerinizi uygulama sistemi verir

İğne Boşluğu

• Machine comes with 100-300 design patterns. Makine 100-300 desen ile birlikte gelir • Error problem detection system. Hata tespit etme sistemi

Ayarlanabilir malzama tutucular

Boyutlar

• Pattern compensation. Desen düzeltme

Max. Yatay Hareket

Voltaj Dikiş Aralığı Güç Kapitone Kalınlığı

Machinery

Basit güç besleme kolay koruma

Organize Sanayi Bölgesi 16. Cadde No:32 Melikgazi - Kayseri / TÜRKİYE Tel: +90 352 321 12 60 Fax: +90 352 321 32 67 China: +86-150 880 61060 info@casoon.com.tr | www.casoon.com.tr

Customized spring production from Yilmar 18

Active in the steel and springs business since 2001 Yilmar company renovated its machine park and started to produce customized springs for mattress manufacturers. With these machinery, different sizes and dimensions of bonnel and packed springs are produced. Responding fast to the orders and special demands of customers, the company also offers mini and micro sized packed springs to its customers.

Having ISO 9001 quality document the company improves its quality continuously. Employing about 450 people in the factory of 30 thousand sqm, the company manages its production processes professionally. Annually 50 thousand tons of products are sold in domestic market and in 50 export markets on five continents. The company aims to expand its market coverage by additional

products targeting to several other industries such as construction companies, besides the furniture and automotive industries. With its integrated operations from manufacturing, sales and logistics to customer services, it aims to be a dependable supplier for larger segments of industrialists.

Latin America and Mexico 20

I want to inform about South American countries and Mexico, the largest one in Central America that can be reached by 10 to 18-hour flights and having 6 to 9 hours of time difference with Turkey.

We mention about 11 countries under Latin American title. Total population is about 424 million. Mexico has 125 million people. Due to the lack of dependable census data, the figures are taken comparatively from several sources. With 210 million, Brazil has the largest population; then come middle sized countries such as Argentina, Colombia, Peru and Venezuela with their populations between 30 to 45 million. Populations of Chile, Ecuador, Bolivia and Paraguay are at the range of 7 to 18 million. Lastly, Uruguay has 3.5 million and Guyana takes the smallest category with 750 thousand people. A market of 550 million in total sounds good, but, as a market, these two issues have to be taken into account: 1. Habits, 2. National Income/ Purchasing, Power/Partnerships.

Habits Most of the countries in the Ecuador belt and in the southern hemisphere have very hot and humid climates. 75-80% of the people live in extremely hot climate. Large number of people sleep on bare earth due to heat. It is said that half of the people do not sleep in bed. Literacy rate were 50% in the year 2000. Cities on the gulf of Mexico and northern pacific seem better than inner parts of the country. Having 25 million people,

Mexico City is a mega metropolis and a center for trades. People in Argentina, Peru, Chile and Bolivia people use animal hides and wools to sleep on, to make their mattresses and quilts themselves.

National Income/Purchasing Power/Partnerships Paraguay, Bolivia and Guyana are the poorest countries having 3-6 thousand dollars of annual per capita income, (on purchasing power parity). Peru, Ecuador, Colombia and Venezuela are in the less developed countries list having 10 to 20 thousand dollars income. About 30 % of people in Mexico and Brazil, has no power of purchasing due to the huge deficit between the richest and poorest. This ratio is about 10 to 15 in Venezuela, Chile and Uruguay. Several statistics issued by world organizations shows these figures. Agriculture, livestock and underground resources are main source of income having the least amount of industrial production. High rate of duties are demanded to protect the national economies. Mexico is a member of NAFTA, North American free trade agreement. MERCOSUR, common market of the south, covering whole South American countries and Mexico, is the third largest economic integration in the world, having more than 1 trillion dollars of trade volume on 2011 data. Recent economic problems in Argentina, Brazil and Venezuela caused a slowdown in these locomotive countries in Latin world. Bilateral agreements signed by Peopleâ&#x20AC;&#x2122;s Repub-

Ugur Aslan AydÄąn, President of Leotext lic of China with countries in the region, have paved the way for products made in RPC. Bilateral visits and activities that aim to increase trade volume with these countries are highly valuable for Turkey, because it is not a member of these pacts. We can export industrial inputs and consumption goods, medium and light machinery and even end products to these countries. Spanish and Portuguese languages are used in whole communications with people in these countries both in vocal or written. Face to face talks bears fruit faster. Besides, visits and organizations of chambers of trade and commerce are valuable. Banking systems are satisfactory and procedures for foreign trade may change from one country to another.

Bekaert Textiles and DesleeClama become BekaertDeslee Textiles Bekaert Textiles and DesleeClama reached an agreement under which Bekaert Textiles will acquire DesleeClama to become the world’s leading mattress fabric supplier. The deal forms a strategic and cultural fit as both companies have an ambitious growth strategy and are very compatible and complementary. Combining their strengths will create a customer-‐centered company with a unique global footprint, higher speed of delivery and a comprehensive product portfolio. The completion of the transaction is subject to regulatory approval.

business with sales in more than 100 countries and manufacturing in 19 different locations on all continents, which makes the combination very attractive. Both organizations will merge as equals to strengthen their position as a relevant business partner in an increasingly professional and demanding market.

The deal between Bekaert Textiles and DesleeClama is part of their growth strategies and an answer to great market opportunities fueled by the increased awareness about the importance of sleep and the acceleration of the global mattress market.

“This transaction is the realization of a longstanding ambition,” says Dirk Vandeplancke, CEO of Bekaert Textiles. “We quickly found common ground and I am pleased that both Jos and Hans commit to shape our future together as members of the management team of BekaertDeslee Textiles.”

Besides a great strategic and economic opportunity, the deal is a cultural fit between two companies having the same background, similar values and a rich tradition. Both have successfully expanded their

“BekaertDeslee Textiles is the right industrial project that will deliver accelerated growth for the combined organization,” says Jos Deslee, co-‐ CEO of DesleeClama. Co-‐CEO Hans Dewaele adds, “We each have our

Stephan Gemkow, CEO of Haniel

distinct design signature when it comes to product development and innovation. We are very serious about continuing to offer the value that made our customers choose for both of us.” „The acquisition is carried out with full support of Haniel and underlines our buy and build approach: identify promising niches, buy new businesses and then promote the further sustainable growth,” says Stephan Gemkow, CEO of Haniel. “We are sure that this merger will create added value.”

AT ISPA EXPO 2016

EXPERIENCE REVEAL

Contact sales@xsensor.com for a good night’s sleep.

Increase closing rates, increase AUSP and reduce returns. You receive a higher ROI and a happier customer.

MARCH 9-12, BOOTH-2001

WHEN YOU CAN MAKE MORE FROM A MATTRESS IT’S YOU WHO GETS A BETTER NIGHT’S SLEEP

Branded furniture is the preference of the Y generation Turkish Furniture Industrialists Association (MOSDER) continues the research outsourced to Nielsen company. According to the results of the recent research, the consumers who prefer branded furniture across Turkey are within Y generation, who are averagely 34 years old.

Ismail Dogan, Chairman of Mosder

Turkey Furniture Industrialists Association (MOSDER) obtains critical results by examining the results of the research outsourced to Nielsen company and the consum-

er preferring branded furniture in every 2 years. One of the interesting results of the recent research is that the consumers preferring branded furniture are in Y generation. The socio-economic group of the consumers, who are averagely 34 years old, are C1. The ratio of having children in the household is 40 percent, and the average age of the children is 12. MOSDER states on all occasions that the furniture preferred by the consumer should consider the

health and safety of the consumer, and should be a reliable brand that makes environmental friendly production. It is critical to be careful against the chemicals in the materials used in the furniture, for that they may be harmful to human health. For example, while purchasing furniture, the consumer should be informed on the “E1 feature” on the particleboard, “phthalate free” feature in fabric; the paints should not contain “heavy metal” and no carcinogen should be used in the glue. Emphasizing that the change of encountering such negative circumstances while purchasing branded furniture is very rare, MOSDER reminds consumers to make a thorough research before buying furniture. According to the branded furniture consumers research, the average household income of the stated age group was TRY 2,153 in 2013, and TRY 2,528 in 2015. Although the sizes of households in this consumer profile, which includes averagely 3 people in one household, seem to have increased, it has actually decreased in terms of square meters.

Record number of exhibitors makes ISPA EXPO 2016 the largest in event’s history

“ISPA also offers timely and high-quality educational seminars.” president of Gold Bond Mattress Co. “ISPA also offers timely and high-quality educational seminars. I walk away from every EXPO with new ideas, knowledge about the latest trends and many valuable contacts.”

(Alexandria, VA) – The International Sleep Products Association (ISPA) announces its largest EXPO in history! At this year’s record-breaking exposition, the world’s only trade show exclusively for the mattress industry, more than 221 exhibitors from 23 countries are expected to showcase their products and services on over 133,000 square feet of the floor space from March 9-12 at the Orange County Convention Center South in Orlando, Florida. “These results reflect exhibitors’ confidence in both the mattress sector, as well as the benefits they can achieve from participating in ISPA EXPO, with its long-standing reputation as the leading venue for mattress industry suppliers and buyers,” noted ISPA president Ryan Trainer. “I’ve been attending EXPO for over 40 years. There is no other

ISPA EXPO also offers relevant educational sessions designed to provide business insights for attendees across every sector of the mattress industry.

ISPA president Ryan Trainer

event where we can connect directly with so many of our industry colleagues and partners and see the latest machinery, supplies and services we need to run our business,” said Bob Naboicheck,

Networking events, including a Welcome Reception, ISPA Women’s Network Reception, Happy Hour on the Show Floor and the ISPA Industry Breakfast featuring nationally syndicated columnist and author Greg Schwem, will provide opportunities for attendees to engage with business partners and colleagues from around the globe.

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SIMALFA - Water based adhesive technologies for Turkish market ®

“Growth demands investment” was one of the statements in the January-February issue of the SleepTech magazine. ALFA showed that the time has come to expand, to open new markets and to take a further step closer to the customer. As a result the new distribution company in Izmir has opened.

Local Market and Manpower The local market in Turkey is unique. Different cultures and business practices melt down at the Bosporus and as a hub between Europe and Asia, Turkey is well known for the connection of the two huge markets and its economic

potential. Servicing this market requires manpower that knows the local practices. Labour that is able to transfer the values of ALFA and the technologies of the SIMALFA® adhesives. This is why adhesive experts with the relevant know-how of the market were specially trained to fulfil these requirements. “Having a powerful and flexible team or supplier at your side is very important. This enables us to bring the outstanding SIMALFA® adhesive technologies fast and customer oriented to our clients.” says the managing director of ALFA Klebstoffe Eurasia, Zafer Tazim.

Water Based Adhesives and New Technologies Since more than 25 years ALFA exclusively focuses on water based adhesives with their SIMALFA® series. The driving force behind the unique orientation on environmentally friendly products is the health and the safety of the operator and the protection of the environment. ALFA does not use any solvents in their products. Not in the past, not now and not in the future. With this commitment and the steadily growing know-how, the company reached international leadership in the field of water based foam bonding adhesives. “We have been doing this since decades. The know-how and the proximity to the customer give us the possibility to improve our products, to develop new technologies and to come up with new, unique adhesive solutions. All water based, all environmentally friendly.” says Thomas Simmler, managing director of ALFA Klebstoffe AG. Today the SIMALFA® adhesives include overspray-free or frost resistant types or versions that can be applied by spray gun or roller, just to name a few of the technologies invented by the company.

Combined Strengths and Used Synergies As the melt down of the cultures mentioned in the beginning, SIMALFA® brings a highly skilled team, new technologies and an outstanding service to the Turkish market. The new distribution company in Izmir makes all this available for the customers in the region and finishes a further step of the internationalization strategy of the Swiss adhesive producer.

Craft and design factors that influence design Aesthetics We all agree that it is a pleasure to see beautiful objects around us and that some pieces of furniture are more beautiful than others, but it is difficult to give grounds for our preferences and discuss them, let alone of knowing how a designer could attain beauty when creating new products. In such a situation one normally expects that basic research, in this case the study of aesthetics,

would help us by providing concepts and models which designers, manufacturers and the great public could use when discussing questions of beauty, when setting targets for it and when trying to fulfil these in new furniture.

Fitness for Purpose It is perhaps obvious to us all that a product should do the job it was designed to do. A can opener should open a tin and a car should

be able to transport people from one place to another. But how well should a product do its job? Should a lightweight portable can opener for camping work as well as an electric opener designed for use in a restaurant/canteen? Should a small lightweight city car be as comfortable and as fast as an executive saloon? Clearly these products are designed to carry out similar functions. However in reality what is expected from each product is quite different. In the case of the camping can opener - as long as it opens cans then it is fit for its purpose providing, in addition, that it is compact and light weight.

component will be used and what environment(s) it will be used in. Take for example a plastic wing mirror body for a car. The plastic chosen will have to withstand wear and tear from stone chips etc. washing with detergents, sharp knocks from passing vehicles and at the same time tolerate temperatures from sub-zero to over 100° C. On some vehicles this component is painted to match body colour therefore material will also have to accept paint.

Quantity to be manufactured

When considering fitness for purpose the designer should begin by establishing a checklist of features that are essential and desirable. On completion the design must be able to achieve all essential features. Any desirable features the product has will be a bonus and may assist in placing the product above its competitors in the market place.

Some products could be manufactured in more than one way. Often the decision depends on the quantity to be manufactured. Metal castings for example can be made one at a time by sand casting or produced in high volume by die-casting. Although sand casting is labour intensive tooling costs are relatively low and so this process is ideal when small numbers are to be produced, say less than 100. As soon as volume increases into hundreds or thousands a more mechanised process becomes more appropriate (die-casting). Here tooling costs are very high - but as long as volume is high enough the cost of producing a single item becomes very low.

Choice of Materials

Market Niche

When choosing the materials for a product the designer must consider a number of factors

Another factor in choice of materials can be the end cost of the product. If the product being designed is at the bottom end of the market where cost is very important then the material has to be as cheap as possible. As long as the material is able to carry out its function for a reasonable period them it will be deemed satisfactory. However with an up-market product cost becomes

By contrast an industrial can opener should work very quickly and efficiently. It should be very reliable and durable. Cost will be a secondary consideration, as will size and weight.

• use of product • quantity to be manufactured • market niche (cost)

Use of the product The choice of material has to take into account how the product/

less of an issue. Materials chosen should perform well, should be long lasting and reflect the quality image of the product.

Durability

When choosing materials for a product the designer has to consider

Durability of a product or component depends on a number of factors:

• use of product

• planned obsolescence

• quantity to be manufactured

• use of product

• market niche

• market niche.

Finish The choice of finish of a product is influenced by similar factors to those affecting the choice of materials, i. e. • use of product • quantity to be manufactured • market niche A designer has designed a gardening trowel. The trowel is designed for the cheaper end of the market but is to be sold in superstores that have a reputation

for selling inexpensive products that are of good quality.

The durability of a product/component depends directly on the materials chosen, the manufacturing process used and fixing methods employed (see section on selection of materials). In a sense it is planned obsolescence which is the key factor as it is this that dictates the performance of the product/component (see section on obsolescence). Having decided on the intended life span of the product, the designer must define the market niche and the use of the product

(see materials section). This should lead to a definition of the properties required of the product, and hence the choice of material.

Ease of Maintenance Maintenance of a product is a factor that can easily be overlooked. At the forefront of the designer’s mind will be function and aesthetics. Whilst maintenance is an aspect of function, it is secondary to function in use. Consideration of maintenance depends to a large extent on the life expectancy of the product. A cheap down-market product will often sacrifice maintenance to cost. In this instance the designer intends that the product will be thrown away when it ends its useful life. In contrast, more expensive up-market products will generally have much longer life expectancy

and therefore may require periodic maintenance to maintain optimum efficiency of the product. Building in maintenance obviously adds to the cost of the product but can be justified in higher cost products. In the design of a family saloon car the design of the clutch can be such that replacement can be done quickly and easily but this adds cost to the vehicle.

Efficiency The efficiency of a product in use depends directly on the quality of the product. One would expect that a cheap down-market product would serve its purpose, but only just. In contrast, one would expect a high quality product to fulfill its function with ease giving the user pleasure in its use (see section on fitness for purpose). A cheap kettle will boil water. A more expensive model will boil water quickly, use less energy, be aesthetically pleasing and so on. The designed efficiency of the product will depend upon its intended market niche.

Running Costs To the consumer, the running costs of a product may or may not be an issue. However the designer must consider this factor balancing it with all other factors in relation to the intended market niche. In general, wealthy individuals buy products without considering secondary factors such as running costs. Their primary concern will be factors such as efficiency and aesthetics. The less wealthy individual will be much more concerned about running costs.

Running costs are generally made up of energy/fuel use and maintenance. To reduce running costs it is not uncommon for less wealthy individuals to carry out their own maintenance. When buying a cycle lamp a teenager can choose between a cheaper model with disposable batteries and a more expensive version that has rechargeable cells but is more expensive.

• Pop Art 1960’s Each one of these styles was fashionable during the periods indicated and has features that make each one easily recognisable, as can be seen in the examples below.

• Art Nouveau 1890 - 1905.

As a consequence of pop music and fashion becoming an important part of modern western culture good design has become more readily available to everyone. Although products designed by leading designers are still quite expensive, mass produced products tend to follow the style set by these designers and are available at a much more accessible price. This has been the case for clothing since the 1960’s but more recently furniture and household goods have followed the same pattern. Furniture stores such as IKEA sell designer ‘style’ products which are inexpensive.

• Art Deco 1925 -1939.

Today products are available in

Fas hion Product Design like all other areas of creativity follows patterns or trends in style. These trends are closely linked to fashion. Throughout design history there have been very distinctive styles that can be linked to a period in time. • Victorian 1830’s - 1890.

many different styles. Designers are able to emulate styles of the past and manufacturers produce these products using modern materials and manufacturing processes e.g. Retro Car (only available in Japan) produced by Nissan which is in the style of a 1950’s model. This approach to design actually produces a new style which could be considered the style of the 1990’s. In addition designers are also able to utilise modern technology to produce totally new styles that would not have been possible in the past. The trend in the 1990’s then seems to be to mix styles, often to render these styles in new materials in a functional manner. Colour and decoration tend to be subdued with combinations of High Tech and Traditional materials being used together e.g. Pastel coloured injection moulded plastic with galvanised steel or brushed aluminium creating a very

subtle contrast as used in the Dr Globb chair designed by Philippe Stark. An increased concern over the environment has also influenced today’s products. Many new products are designed to be easily recycled e.g. Mk. III Volkswagen Golf. Often products are made from recycled materials. This has in itself become fashionable. Designers can take advantages of fashion trends to design products that fit into a particular market ‘niche’ which has been identified by market research. Also since trends tend to change quite rapidly it is possible for designers/ manufacturers to cash in on these changes by updating products in keeping with the latest fashion. Motor car manufacturers do this by producing limited edition models in special colours and styling details. Clothing manufacturers

use the changing seasons (spring, summer, autumn and winter) to encourage people to buy new clothes. Each new season creates the opportunity for designers to introduce a new style or colour. Designers also use trends set by pop groups or cult figures to create new fashions.

Safety Many products have to be designed to comply with regulations laid down by law or by recommendations made by organisations such as BSI (British Standards Institution) and ISO (International Standards Organisation). Often ISO, BSI and the Government work

together to set standards. The government will for example state that car seat belts must be fitted to all cars and that the belt design should be to BSI/ISO standards. When a product is manufactured to these standards it will be clearly indicated that this is the case somewhere on the product with a number and the BSI/ISO logo. The designer of a product is responsible for ensuring that products are safe to use. There are a number of well documented cases where designers have been sued for negligence, i.e. designing a product which proves to be unsafe and causes injury to the user. The driver was badly burnt, sued the designer and won. As a consequence of such cases designers must make every effort to design products that will be safe in use by carrying out stringent functional tests. Occasionally products are found to be unsafe after they have been put on the market and have to be redesigned, e.g. plastic pen tops such as those manufactured by BIC caused a number of deaths in

young children when accidentally swallowed. The pen top was modified so that it is open at both ends so that if swallowed the airway does not become blocked.

tions, will the product be used, i.e. function, durability and safety.

Obsolescence

In many instances it is possible to design product that will last a lifetime. Is this necessary or even desirable? If a manufacturer designs a product which lasts forever, say a washing machine, what impact would this have on the manufacturer? They would not sell so many machines. The machines would probably have to

When designers consider the materials and the method of construction of a product they obviously have to take into account the following. â&#x20AC;˘ How long the product should last for. â&#x20AC;˘ How, and under what condi-

Like all factors that influence design these considerations have to be taken along with all others.

cost a lot more than current models. The buyer would end up with products which are old fashioned but still functioning well. The user would not be in a position to take advantages in advances in technology by purchasing the latest most economic/environmentally friendly design. Designers and manufacturers have therefore to find a balance between profit, value for money, durability and at the same time satisfying the customers desire to own the latest most fashionable products. This is called building in obsolescence. i.e. the product is designed to last for a set period of time. This allows the manufacturer to be able to be constantly selling new products in the market place which is good for business and at the same time satisfies the markets desire for the latest new products. In general washing machines are designed to be replaced after about six years. Ordinary light bulbs are designed to last for a maximum of six months of normal use. Most products then have a built in life expectancy. Often similar products are available with different lengths of planned obsolescence, for example up-market cars are designed to last for as long as 10 years without the need for major repairs (which is one of the reasons why they are so expensive) against a cheaper models designed to last for only 5 years.

Environmental and Social Considerations The designer has a major role in shaping the environment in which we live. Designers therefore have a moral responsibility to ensure that the products they design con-

tribute towards our environment in a positive way. All products have an impact, to a lesser or greater extent on society. This impact will influence the following areas. â&#x20AC;˘ Environment - aesthetic. As a consequence of the visual impact of the product in association with its surroundings; â&#x20AC;˘ Environment - pollution. Created by the manufacture, use and/or disposal of the product at the end of its life; â&#x20AC;˘ Social - physical and social impact of the product on the user and society in general.

Environment - aesthetics. The designer has the ability to create products in any style. It is possible to design products that merge well with their environment or alternatively those which stand out in stark contrast to their surroundings. Products which harmonise with their environment are pleasing to the eye but can be considered to be boring and not stimulating. For example a designer may choose to design a bus shelter in the Georgian style to match the surrounding architecture. This approach would blend in well and probably would be acceptable to

the majority of people. However this ‘safe’ approach to design can create an environment which is monotonous. Alternatively the designer may choose to design the bus shelter to contrast with the Georgian buildings by producing a design with modern materials such as steel and plastic with simple geometric forms and shapes perhaps integrating bold lighting so that the shelter stands out day and night. This approach was taken when designing the metro and subterranean gallery entrance at Le Louvre in Paris which is a glass pyramid and is in stark contrast to the decorative Renaissance sandstone architecture surrounding it. This bold approach to design can be shocking and often attracts controversy particularly in relation to architecture. Such an approach can be interesting and exciting to some people and offensive to others. The designer then has to make a decision concerning the impact that the design will have in order to ascertain whether or not it will be acceptable to society.

Environment - pollution When designing products the designer must consider the effect on pollution levels that their design will have. The product and its manufacture may also be influenced by legislation which controls pollution outputs. This is further complicated by the fact that pollution controls vary from country to country. There has also been a major shift in public interest in environmental issues and many people will take this into account when purchasing a product. At all stages in the development, manufacture and disposal of a product environmental issues

have to be considered. This also applies to the product when in use. This will clearly have considerable effect on the final price of the product. Let us take the example of the MK lll Volkswagen Golf which is advertised as being environmentally friendly. For this to be the case the following conditions would have to true. • The use of finite resources should be avoided whenever possible. • Most materials used should be recyclable, say 90% or more. • The processes used to manufac-

ture these materials should not pollute the environment beyond legally acceptable limits. • The processes used to form the materials into car components should not pollute the environment beyond legally acceptable limits. • The processes used to assemble the components should not pollute the environment beyond legally acceptable limits. • Finishing processes such as painting should not pollute the environment beyond legally acceptable limits.

Be-Ha Packaging targets high

Be-Ha Ambalaj, one of the companies operating in the packaging industry aims high. Fatih Hasyuncu, proprietor of the company informed Sleep Tech magazine about his company.

Fatih Hasyuncu, proprietor of the company

Will you brief about your company? We started in plastic packaging business in 2004. Being a customer-oriented company offering complete services before and after sales, we managed to have 900 tons per month production capacity in our factory of 7 thousand sqm. In 2009 we expanded our product categories in began to produce plastic covers for greenhouse and agricultural uses. In 2010 our company has obtained recycling license of the ministry of environment and forestry for its recycling facility, where 350 tons of recycled plastic wastes are processed monthly.

What are the specs of the materials for packaging? Plastic packaging field has a large variety in itself. Each company has their own machine inventory and target segments. We as Be-Ha, have focused on the needs of mattress, furniture, construction, textile, appliances and other industries. We can produce variety of products at variety of sizes and specifications.

What can be said about your machinery in your factory? We have ten extruder that can drag films of 10 cm up to 10

What kind of products do you offer for mattress manufacturers?

meters, 2 ceramic anilox flexo

Print or non-printed shrink nylons used in automatic or manual packaging machinery, non-printed nylon bags and other materials for shrinking and packaging are produced in our factory.

and other machinery to complete

press for CMYK printing needs, the production process including, cutting, segmenting, perforating operations. In 2015, Coex film machinery were added to our factory.

On R&D activities? Every product is studied from the beginning to the end of production process. By utilizing tools of technology we aim to produce quality and cost effective products that answer the needs of the customers. Our R&D staff have an efficient channel of communication with our buyers and develop solutions in printing, material choice and lowering costs.

What is the importance of packaging in mattress industry? Packaging is the least expensive but an important part of mattress business. It protects the products at every stage of delivery from factory to end user through warehousing and transportation. Besides, packaging can be a promotional material for the producers as they have been printed with logos and names of the producers.

On export activities and target markets? Exports are important both the companies and for the national economy. We export to several countries 30 percent of our production including the USA, Switzerland, Germany, England, Greece, Ukraine, Iraq, Georgia, Iran and other countries in Africa. We target to sell half of the production in abroad.

On procurement of inputs Depending on the needs, we use several materials such as LDPE, HDPE, LLDPE, etc. Petkim is the main source for these materials having 60 % share. The rest is bought from sellers in Iran, Saudi Arabia, Azerbaijan, Qatar and EU.

Elit Core Machine, production started

Having been producing in China for ten years, Elit Core Machine company started to construct CNC machinery in Turkey in 2015. Saying that Turkey is becoming a growing center of attraction for the mattress industry, Erhan Aksu, a partner of the company, informed about their company, products and activities.

On the history of the company Our firm started to produce machinery for foam and mattress making in Guanzghou, China, in 2005. Later on, our products were proliferated in line with demands of customers. In 2015 our Chinese partners and we decided to import CNC machinery in Turkey and started production. We supply several machinery and automation systems demanded by manufacturers in mattress industry, including the cutting, sewing and packaging machinery.

On production facilities and capacities We have two sites for manufacturing, one in China, a 10 thousand sqm factory, and the other is in Turkey, having 1 thousand sqm

space for production. We are able to produce about 130 machines either large or small annually. As known, technical details of machinery are more important than their sizes.

On the differences between production of mattresses in Turkey and in abroad Our country is a huge market for supply industries because and is a valuable and attractive center in the world. Besides our industrialists and entrepreneurs are

working with both amateur spirits and professional approaches in management. In short, I can say that, Turkey has potentials and opportunities for producers.

On export markets and targeted countries Besides Turkish market we supply to Chinese customers. Turkic republics, Germany, England, Scotland, France, Holland, Belgium, the USA, Bolivia, Peru, Chile, Brazil, Mexico, Argentina and Africa and Arab peninsula are our export markets.

Raw materials and other inputs for manufacturing are procured from sources in Turkey, EU countries and the Middle East.

Additional comment I wish a happy, peaceful and successful year to our business partners and to my country. Let all of our solution partners to be sure that we have always been with their side and want to stride ahead with them.

Las Vegas Market welcomes record buyer attendance

Busiest-ever opening day sets tone for strong order writing throughout Market LAS VEGAS – With record levels of new and expanded resources and double-digit gains in buyer attendance, the Winter Las Vegas Market delivered on its promise to generate the leading buying platform for furniture, home décor and gifts in the western United States, January 24-28, 2016. Starting strong – with the busiest-ever opening day in its 10-year history – and with solid attendance and brisk order writing continuing throughout the five-day Market – buyers and suppliers alike reported success posting significant gains in sales volume and new customer acquisition.    Overall attendance hit an all-time high, fueled largely by recent explosive growth in gift and home décor resources, which resulted in

gains of 22% in gift buyer attendance and 5% in home décor buyer attendance. At the same time, the furniture category – with nearly 100% occupancy in furniture showrooms, 95% of the nation’s bedding industry represented, and continued expansion among newly launched casual floors – maintained its strong buyer base. Buyers attended from all 50 states and 77 countries. Top five feeder states included California, Nevada, Arizona, Texas and Washington.   Las Vegas Market increasingly deserves its reputation as the industry’s preeminent Market for finding new products, trends and design. Virtually all Las Vegas Market exhibiting companies - ranging from the world’s leading manufacturers to some of the most innovative

companies - continue to introduce new products at each Market. That generates a lot of buzz, a lot of news and a lot of press. In fact, hundreds of journalists from across the globe attend and cover not only Las Vegas Market, but also the many other Markets hosted each year at World Market Center Las Vegas. “Winter Market was extremely strong with robust traffic. Despite weather-related travel delays, people were committed to getting here and we set another Las Vegas buyer attendance record,” said Scott Eckman, Executive Vice President of Marketing and Furniture Leasing, International Market Centers (IMC). “The industry has a real sense of optimism right now. We saw major exclusive-to-our-market product

introductions and countless showroom expansions. Order writing also was fast and furious – a strong indicator that 2016 is starting off on very solid footing.”   With the highest level of leasing activity in five years, the Winter Market offered buyers access to 330+ new resources – with 146 new showrooms debuting on 40 floors in three buildings, and nearly 180 new exhibitors premiering in the newly expanded Pavilions at Las Vegas Market. While concentrated primarily in Building C with new and expanding gift, home décor and casual showrooms, this most recent resource expansion represents growth in all of the Market’s core categories: furniture, home décor and gift.    Buyers were enthusiastic about the quality and variety of merchandise presented at Winter Market, as well as the Market’s easy navigation and welcoming approach. Heather Thomas of California-based Prim’s Hardware and Home asserted, “I have been to a lot of markets and Las Vegas is the best. It is easy to navigate and everyone is extremely friendly and helpful.”   “We saw good traffic in our showroom,” concurred Sande Womack, principal of new-to-market manufacturer’s representative NEST, Inc. (New Era Sales Team), “The Las Vegas Market offers a welcoming environment; the facilities are amazing, the people are kind and professional, and that is what brings buyers back.”   Gary Prescott of Lizzie Mae’s Mercantile in Amarillo, TX, agreed, saying, “Las Vegas Market has everything I need and everyone is so friendly.”   Overall, vendors at Winter Market were thrilled with the retail traffic, experiencing strong order writing throughout the week and garnering exposure to new customers. Chris Watson of home décor resource Watson & Company pointed out, “Each Market we see a step-up in order writing. This Market we’ve experienced a double digit in-

95% of the US bedding industry represented crease from Market a year ago.”   First time exhibitors were particularly pleased with their results. “This is our first time showing in Las Vegas and for us this has been a really good Market,” remarked Harri Pakka, group CEO for furniture supplier Luonto. “We’ve opened accounts from all over the U.S.; mostly the Western states. We are very happy and this Market has been better than we expected.”   New product introductions abounded at Las Vegas Market in all categories, offering buyers access to innovative, new products as well as best-selling resources from established industry suppliers. John M Hunt, president/CEO of America’s Backyards & Outdoor Living, which introduced its new AB Modern line in Las Vegas, stated, “We have been extremely busy and we’ve seen all the right buyers, everybody we needed to see. I have

never had a launch as strong as we have had this Market. We are very pleased and it has been a great Market.”   Las Vegas Market is the leading furniture, home decor and gift marketplace in the western U.S., presenting 2,700+ gift, home décor and furniture resources in an unrivaled market destination. Las Vegas Market features thousands of gift, furniture and home décor lines, allowing for cross-category commerce among these industries. Summer 2016 Las Vegas Market runs July 31-August 4.

Lenzing Fibers: focus on the hotel industry in 2016

Susanne Jary, Home & Interiors Director at Lenzing states: “The trend in the hotel industry, Living Instead of Merely Staying Overnight, accommodates our fibers.”

TENCEL® and Lenzing Modal® are already used in a variety of home textile and interior applications. TENCEL®, in particular, is used commercially in a plethora of applications. Applications to do with the bed are dominated by TENCEL® starting with mattresses and mattress pads through to bed covers and bed linens. When used in bedding, the TENCEL® fiber properties are shown off to particular advantage such as the excellent skin-sensory properties and the outstanding moisture management. In the living area, wood, the natural and botanic raw material from which TENCEL® is made, is appreciated. After all, in living spaces, naturalness, hygiene and well-being are vitally important. To pave the way for addi-

tional applications for the TENCEL® fiber in the home, Lenzing developed special fiber types which can be used in carpets and upholstery fabrics. The fiber’s extremely high strength profile stands TENCEL® in good stead since it allows its use in these hard- wearing applications. Above all, a luxurious sheen, intensive colors, and silky, elegant surfaces can be attained with TENCEL® fibers, all of which are assets in any living area. The moisture-regulating fiber property of TENCEL® benefits the indoor climate and contributes towards well-being.

Wellness and Nature are hotel business trends “In numerous home applications, TENCEL® has demonstrated its new and improved properties and it also has a positive impact on the individual living area. Nature and health do not only constitute a trend in private life. The hotel industry has fully embraced the

Lenzing presented its new marketing approach for its specialty fibers, TENCEL® and Lenzing Modal® at Heimtextil 2016. trend and an increasing number of boutique hotels are already using products of TENCEL® to make their guest rooms more natural, sustainable and healthy,” Susanne Jary, Home & Interiors Director at Lenzing, remarks. “The trend in the hotel industry, Living Instead of Merely Staying Overnight, accommodates our fibers.” Jary clarifies, “Our botanic bed concept is particularly applicable. Properties like naturalness and the best sleeping comfort offer guests wellness at the highest level.

Optimum sleeping comfort is also of prime importance to business travelers. The quality and functionality of the materials used to guarantee a relaxing sleep are of the utmost importance to them,” Jary explains. The range of products of TENCEL® for interior decoration are topped off with hand towels, sofas covered with TENCEL® fabric and luxurious carpets. “The concept of ’botanic living’ becomes a reality with Lenzing fibers. They allow for a natural indoor climate which is completely in keeping with the current trend in the hotel industry,” Jary states.

Target group 2016: Boutique Hotels Lenzing is stepping up market activities to further expand the hotel segment for Lenzing fibers. “The goal is to attract primarily boutique hotels who value sustainability and natural, high-quality furnishings in their hotels,” Jary explains. “Boutique hotels are more independent when it comes

Susanne Jary: “Our botanic bed concept is particularly applicable. Properties like naturalness and the best sleeping comfort offer guests wellness at the highest level.

to their purchasing decisions and can implement room concepts faster than large hotel chains,” Jary continues. Europe, especially Scandinavia, is one of the target regions for the planned market activities since sustainability and the wellness trend are particularly pronounced in the hotel industry there. TENCEL® has successfully won over reputed hotel chains in the USA and the prospects are extremely promising thanks to the search for alternative, natural and bio-degradable materials for Lenzing fibers. The very first developments have already been carried out for the Asian market and these are currently in the test phase.

“We are in contact with reputable hotel chains and are testing the use of special bed linens and terry toweling goods for the laundry business and converters,” Jary continues. Series of tests show that bed linens with TENCEL® satisfy requirements. Up to 100 industrial washing cycles can be reached at a washing temperature of 75°C. “We are convinced that TENCEL® bedding will soon become a regular feature in the international hotel business due to its excellent sleeping properties and sustainability,” Jary concludes.

The trend in the hotel industry Living Instead of Merely Staying Overnight accommodates Lenzing fibers. Properties like naturalness and the best sleeping comfort offer guests wellness at the highest level. (© Lenzing/Grebe)

OEKO-TEX Standard 100 – new test criteria and limit values for 2016 ®

Webinars in German and English provide additional detailed information on the further improvement of sustainable consumer protection for textile products Zurich – At the start of the year, the International OEKO-TEX® Association has, as usual, published the updated test criteria and limit values for product certification in accordance with OEKO-TEX® Standard 100. The new regulations contained therein come definitely into force on 01 April 2016 for all certifications, following a threemonth transition period. Supplements or changes were made to the following test parameters in the OEKO-TEX® criteria catalogue: * Perfluorinated compounds, organotin compounds, softeners/ phthalates, pesticides, chlorinated phenols, chlorinated benzenes and toluenes, colorants classified as carcinogenic and which are thus prohibited, polycyclic aromatic hydrocarbons, alkylphenols and alkylphenol ethoxylates as well as flame-retardant substances * The new test parameter “UV stabilizers” was also included in

OEKO-TEX® product class IV. A complete overview of all amendments and inclusions to the 2016 issue of the OEKO-TEX® Standard 100, including a summary of chemical substances, CAS numbers, limit values and background information can be downloaded from the OEKO-TEX® website under the address www.oeko-tex.com/ test-criteria-2016. For textile producers, brands, retailers and other interested parties who would like more details about the latest changes in the OEKO-TEX® Standard 100 criteria catalogue, OEKO-TEX® will hold two webinars in German and English on 03 February 2016. Participation in the webinars is free.

Registration is possible until 29 January 2016. All participants can direct their individual questions to the moderator of the webinar via Live Chat so that they can be answered during or shortly after the event. The following webinars are available: * German webinar on 03.02.2016, 11:00 (CET) Registration / log-in data: via mail to Ms Birgit Klaus, e-mail: bklaus@ certification-oekotex.com * US webinar on 03.02.2016, 12:00 (EST USA) Registration / log-in data: via mail to Ms Dina Dunn, e-mail: dina@ blinkready.com

The new OEKO-TEX® Standard 100 test criteria and limit values will become binding for all certifications on 01 April 2016 following a three-month transition period. (©OEKO-TEX®)

Since its introduction in 1992, the central focus of the OEKO-TEX® Standard 100 has been the development of test criteria, limit values and test methods on a scientific basis. From a consumer’s point of view, almost 25 years of experience as a leading international certification system for independent textile substance testing contributes to a high degree of effective product safety. Test criteria and limit values in many cases go far beyond applicable national and international standards. Extensive product checks after the

certificate has been issued, as well as regular company audits, also ensure that the industry has a globally sustainable awareness of the responsible use of chemicals. Using its extensive and strict catalogue of measures with several hundred regulated individual substances, the OEKO-TEX® Standard 100 not only takes into account important statutory regulations, requirements of Annexes XVII and XIV and the SVHC candidate list for textile products from REACh

together with requirements from the US Consumer Product Safety Improvement Act (CPSIA), but also significantly and to a high degree supports initiatives such as the “Zero Discharge of Hazardous Chemicals (ZDHC)” initiative and the “Detox Campaign”. Through the continuous work by expert groups in the OEKO-TEX® Association and the updates to the OEKO-TEX® Standard 100, which take place at least once each year, new scientific innovations and findings are constantly taken into account.

Trends in Furniture for 2016 â&#x20AC;&#x153;Natural materials and vivid colors gain momentum,â&#x20AC;? says Davut Karacak, Chairman of the Board of Loda.

Active in the production of furniture for A and A+ customers since 2000, Loda Furniture focused on modular and concept products. Chairman of the company and deputy chairman of Mobsad, association of furniture industrialists, informed about recent developments and trends in the industry. He has pointed out that lean, simple, modern and minimalist sprit is up in the industry along with raising details symbolizing nature and comfort for the body. People living in cities and metropolis will demand more natural materials in furniture to feed their desire for the nature. Natural veneers and natural colors will be seen more. The blues of sea, green of trees, tones of earth, red, turquoise, pink, orange, yellow and purple will be used more. Spaces are narrowing and furniture is becoming smaller. Karacak says, â&#x20AC;&#x153;First of all we are offering our customers a special life style. We aim to design living spaces for better comfort. We are following the world trend and inspire for our original designs. We are proud to be a national brand offering world class quality and services.â&#x20AC;?

Davut Karacak, Chairman of the Board, Loda Mobilya

Turks love ISPA EXPO 84

For the first time Turkey will be one of the most leading national exhibitors at ISPA EXPO, the most important meeting place of the industry, Orlando-March 09-12, 2016. Sleep Tech magazine has made a survey to offer a preview on Turkish exposure in ISPA and to give an idea for visitors to source their needs faster. We asked few questions to each of the participants and got the following responses prior to their voyage to cross Atlantic.

BEHA PLASTİK-FATiH HASYÜNCÜ Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association? Yes, it is our first experience in ISPA this year and we are a new member of ISPA.

Are you already exporting to the Americas or is it your target market for the time being? We have customers in America, but we want to be more active in the American market for the coming time.

Which products will you showcase at ISPA? How convenient are your products for the US market? We are a Ldpe Packaging film producer and we will show mattress

packaging material at the ISPA. Our Products are shrink film and ldpe fim material, which are for automatic and manual packaging machines. Our Products are very convenient for US market, because it is a material which are using everywhere in the world.

What are your expectations from this show? Do you believe it will be a good experience for your company? We hope that we find new customers and we believe in that we are will start business with many companies.

What difficulties do you foresee in selling to Americas? There are no difficulties in selling to America. Our products are international the same, the different to the US market are just the units.

2014. In addition, we have been a member of ISPA for a long time.

Are you already exporting to the Americas or is it your target market for the time being? We gave a start to exporting in 2009 so we have been exporting to America for 7 years. Which products will you showcase at ISPA? How convenient are your products for the US market?

BOYÇELİK-FERİDUN TOSUN Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association? This is not our first experience in ISPA Show as we attended in

We will launch our basic products which are pocket & bonnel spring units, steel wire, lfk, offset spring units. Apart from that we will be presenting our new types of spring units such as octo, flexi firm. In mattress production there are some basic products and our production competency is pretty convenient for this market and we are really good references.

What are your expectations from this show? Do you believe it will be a good experience for your company?

This show is really important for the mattress industry. We are pretty sure that it will be a good experience for our company, we will have a chance to present all of our new products live, we will be able to see all of our customers and meet new ones. It’s a good chance to reach the market as it’s the place where we cannot visit whenever we want because of the distance and conditions.

Would you like to comment on Turkish industry and American industry? What difficulties do you foresee in selling to Americas? Exporting to United States of America bring prestige to all companies in Turkey. As Boyçelik, we offer better quality, better service and of course better prices to the market. If you are able to introduce yourself clearly and give a better vision about your future plans to the customers, there is no reason to reach the goal. This is a matter of trust, time and knowledge. We cannot see any obstacles that can prevent us from reaching our goals.

BOYTEKS-DENİZ BOYDAK Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association? We had attended ISPA EXPO. Yes we’re member of ISPA.

Are you already exporting to the Americas or is it your target market for the time being? We are already exporting to America.

Which products will you showcase at ISPA? How convenient are your products for the US market? We will showcase our special products such as Cooler, Biorytmic, Aura Fresh, Romance, etc. They are innovative products and unique. They can support Americans different and unique sleep possibilities.

What are your expectations from this show? Do you believe it will be a good experience for your company? Yes, we believe that it’ll be good opportunity for us. We can present our innovative products and quality service manner to relevant customers.

DEPAR DERİ ADNAN YENIPAZARLI Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association? This is our first experience; we are a member ISPA.

Are you already exporting to the Americas or is it your target market for the time being? Us market is our target of course.

Which products will you showcase at ISPA? How convenient are your products for the US market? Pu coagulated and PVC coated vinyls for headboard covering with FR and sanitize features.

FELTTURC-MUSTAFA KİPER Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association?

What are your expectations from this show? Do you believe it will be a good experience for your company? I hope to make contacts with other participants especially with headboard producers, of course it will be good an experience anyhow.

Would you like to comment on Turkish industry and American industry? What difficulties do you foresee in selling to Americas? Only the distance is a problem because our goods are mainly fashionable colors/designs and we are producing in ordering system. Therefore the distance makes. Waste of time.

Our products and quality is very suitable for the US and American market. We will show our basic products as FELT in ISPA.

Our company is an ISPA member. This is the first time for us to attend ISPA exhibition.

What are your expectations from this show? Do you believe it will be a good experience for your company?

Are you already exporting to the Americas or is it your target market for the time being?

We believe that the exhibition will be good for us. We want to see the expectations of the US and American customers.

We are already exporting our FELTs to America. We would like to see new opportunities in America continent.

Which products will you showcase at ISPA? How convenient are your products for the US market?

Would you like to comment on Turkish industry and American industry? What difficulties do you foresee in selling to Americas? Until now, we haven’t faced any difficulties about Americas’ market.

ELEKTROTEKS-SERKAN GĂ&#x153;LER Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association? Yes, this is our first experience at ISPA Expo and we are a member of ISPA.

Are you already exporting to the Americas or is it your target market for the time being? Yes, we have already exported to North and South Americas, and we will be establishing there as stronger.

Which products will you showcase at ISPA? How convenient are your products for the US market? We will be marketing our border

machines, packaging lines and glue lines for the US market.

What are your expectations from this show? Do you believe it will be a good experience for your company? We are coming the show for the first time. We have high expectations, but we are more focused on building our infrastructure rather than quick sales.

Would you like to comment on Turkish industry and American industry? What difficulties do you foresee in selling to Americas? American industry, of course is one of the biggest ones in the world. There will of course be many difficulties; we will be patient and passionate to remove all the borders.

FORM SÜNGER-ARİF EMRE ÖLMEZTOPRAK Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association? This Show will be our second time at ISPA Show. It was a good experience for us. We had come together with US and Latin Americas manufacturers. Yes, we are member of ISPA.

Are you already exporting to the Americas or is it your target market for the time being? We are exporting to Americas some special products. Which products will you showcase at ISPA? How convenient are your products for the US market? We will be introducing all of our product groups. I am sure visitors will love our quality.

What are your expectations from this show? Do you believe it will be a good experience for your company? We see that there is a big potential at markets of Americas. It will be good to come together with manufacturers during the show.

Would you like to comment on Turkish industry and American industry? What difficulties do you foresee in selling to Americas? Turkey has advantage of high quality and low cost. I think US manufacturers will find Turkish products convenient. Main difficulty is high transport prices and long transportation period.

İSKEÇELİ-TÜRKER ÇIPLAK Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association? We just became a member of ISPA, so this will be our first experience.

Are you already exporting to the Americas or is it your target market for the time being? Yes we are exporting to the Americas and we would like to expand our market.

Which products will you showcase at ISPA? How convenient are your products for the US market? We are going to launch our special products. These products are

NOVA SÜNGER-ABDÜLHADİ TOPAL Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association? Yes, our company is a member of ISPA. We are attending ISPA every year.

Are you already exporting to the Americas or is it your target market for the time being? We have been working with America for a very long time. Especially we are shipping our products to the USA, Latin America and Canada for 3 years.

Which products will you showcase at ISPA? How convenient are your products for the US market?

We will exhibit foam, wire, pocket springs, frames and spring units, which are all convenient for all markets in the world.

What are your expectations from this show? Do you believe it will be a good experience for your company? This fair is a big opportunity for us to meet current customers and show brand new products. From the marketing point of view, this region is really far to Turkey and also America is a huge market. So it is really hard to reach every single customer because of distance. This fair gives us the opportunity that keeps the distance closer.

Would you like to comment on Turkish industry and American industry? What difficulties do you foresee in selling to Americas? At the beginning, time difference and distance were difficult things for us. It was hard to manage transportation and commination but we have got experience now.

different from the market. We will be exhibiting technically suitable products for the US market.

What are your expectations from this show? Do you believe it will be a good experience for your company? As we mentioned above question, we will launch our special products and we have great expectations. We believe that we will attain USA’s leading mattress manufacturers.

Would you like to comment on Turkish industry and American industry? What difficulties do you foresee in selling to Americas? We think the distance is the problem. But we will try to overcome this problem with our quality.

KÜÇÜKLERTEKSTIL -COMFYTEXHASAN KÜÇÜK Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association? We attended in 2014. This will be our second time. We are a member of ISPA since 2013.

Are you already exporting to the Americas or is it your target market for the time being? We have already exported to the USA.

Which products will you showcase at ISPA? How convenient are your products for the US market? We will expose Antibug, Proguard, Cooltouh, Reflect, and Inside Shield & Tesla. We have a large scale; especially our comfort and hygiene series will be attractive.

What are your expectations from this show? Do you believe it will be a good experience for your company? USA is the strongest market in the world. Hope we will find good partners. We believe that it will be useful for us and we will see how the market is going on.

Would you like to comment on Turkish industry and American industry? What difficulties do you foresee in selling to Americas? American Industry focus more finished product then intermediate product that are why they need a good supplier to make finished product. Turkish Industry can be a good supplier for them. But our disadvantages are USA is far from us and delivery time is not so suitable for them.

MERT MAKİNA-M.NEBİ DOĞAN Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association? Yes, we are member of ISPA. ISPA provides a wide range of services that benefit its membership. It will be first experience for Mert Makina. Mert Makina will be there to do what we, as the best mattress machinery producer in Turkey – present our quality and cost advantages of our machines, our flexible and wide after sales service and the quality of Turkish machines under Mert Makina’s brand.

Are you already exporting to the Americas or is it your target market for the time being? We have already exported with our machine to America. These sales were effected sometimes directly to customers sometimes through agents. To be honest, we have never quite focused on American Market. But now our new target is to be active in USA. I believe if we concentrate this market, we can have “piece of the pie” as an existing player in the market. One of our goals is starting to work with small and medium-sized enterprises and in line with this goal, we will access to American market we aim at success. Think big, but be realistic. Take it one piece at a time. There is huge mattress market in there and this market is growing rapidly over recent years, to making marketing in USA will be a so exciting steps forward for Mert Makina. Participation to ISPA will help to us seeing the potential for major growth of market and the opportunity to export our machines, not only in USA but also all over the Nord and South America.

Which products will you showcase at ISPA? How convenient are your products for the US market?

We will showcase our M-1200 Multi Needle Chain Stitch quilting Machinery at ISPA. We believe that our products are convenient for the USA market and ISPA can be a turning point for us to present our machines there. Mert Makina is focused on quality, so we can give long years warranty thank to raw materials with best quality - all electrical equipment from European and iron steal from Turkey. In addition, qualified workforce is one of the most important factors for our qualified production. We are consistently improving our current machines according the requests of our customers and the ever-changing needs of the sector; moreover we add always new machines to our product range. So we are able to work on innovative products, which are more speed and functional. The most important feature of Mert Makina’s machines has both strong parts and special software program. Siemens, Ina, Skf, Lenze, Bonfigrioli,.. That is our important business partners; raise the worth of our quilting machines. The most important feature of Mert Makina, we combine our quality and cost advantages with our flexible and wide after sales services.

What are your expectations from this show? Do you believe it will be a good experience for your company? We attended lots of exhibition all around the world. Face-to-face is one of the best approaches, especially when you get access to a highly-targeted group of people who have come to the event actively looking for your type of product or service. ISPA is the first and biggest specialized exhibition for mattress production sector during years. We are excited to our first experience. This show will help to us seeing the potential for major growth and the opportunity to export our machines, not just in

USA but also all over the North and South America. Yes I believe that it will be good experience for us. We hope to catch amazing opportunities to meet prospective customers, to establish new relationships and market our machines and services. We will have the opportunity to meet directly with the American mattress producers, we will be demonstrating a vast arrange of innovative solutions and how we designed our machines to meet today’s evolving market needs and future requirements. I hope also this exhibition will also provide a networking, for meet to new collaborative agency to create opportunities for peace in the market growth.

Would you like to comment on Turkish industry and American industry? What difficulties do you foresee in selling to Americas? It can be foreseen one of the most important difficulties is Turkish machinery of the lack of brand awareness and some worries concerns this lack. but it is not difficult to overcome for us. As I mention before, We, as Mert Makina, will boost the acceptance of “MADE IN TURKEY” labels under Mert Makina’s brand.

METAL MATRİS – AYTEKİN MARAŞLI:

Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association? This is our first experience at the ISPA show and yes we are a member of the Sleep Products Association.

Are you already exporting to the Americas or is it your target market for the time being? Yes, we are already exporting to American market and it is and will be our target market.

Which products will you showcase at ISPA? How convenient are your products for the US market? We will present spring wire, pocket

and bonnel spring for the ISPA show. Our products do match with the US mattress producer only what we are new is the packing method.

What are your expectations from this show? Do you believe it will be a good experience for your company? Actually it is too early to see the expectation from this show as we participate in this show for the first time.

Would you like to comment on Turkish industry and American industry? What difficulties do you foresee in selling to Americas? There are big opportunities for everyone who wishes to make business with the US market. The most important thing is to estab-

lish a long-term partnership which is based on mutual benefits and truths.

MİLKAY-OĞUZ ÖZEV Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association? Milkay A.S. which is a member of ISPA, Sleep product association; defines its targets in accordance with its strategy and realize those targets one by one with desired success. Although we had participated in some fairs in Americas, this will be our first time to be in ISPA as an exhibitor.

Are you already exporting to the Americas or is it your target market for the time being? We are exporting our goods to more than 55 countries in all over the World that, we have important markets in Americas like USA and important Latin America countries. Regarding countries are big markets which are already in our portfolio and we would like to increase our export shares in there.

Which products will you showcase at ISPA? How convenient are your products for the US market? We’ll be at ISPA with our Thermo-bonded Felts that Milkay is one of the biggest Felt producers with

its quality and capacity in all over the World. We will meet with our customers and producers around the World by exhibiting our variety of felt products which are tailored to the customers’ requirements and expectations. We are in the USA and Americas markets for 5 years now and we are collaborating with our customers by providing them excellent quality and services. Our products are quite convenient to the US market since We have already enough experience in the market and we know the requirements of the market, Besides Milkay has the technical capacity and know-how to fulfill the market’s expectations and also has the Skilled Sales Team to satisfy its customers.

What are your expectations from this show? Do you believe it will be a good experience for your company? We are waiting to meet with our customers in Americas, besides we can’t wait to meet with new producers which are going to be join our family that will enjoy our cooperation and see the benefits by working with Milkay. Every fair and all visits contribute to carry your vision and the culture one step

further, However Milkay attended too many shows around the World, we are sure that being at ISPA will be a great experience as well.

Would you like to comment on Turkish industry and American industry? What difficulties do you foresee in selling to Americas? The geography in Americas is huge and the Industry there is spread so much in this respect it is quite different from Turkish industry. Yet we are counting on the Power of Turkey Brand and our know-how, quality and skills to answer the market’s requirements and to satisfy our customers.

MİTSAN-MUSTAFA ÇETİNBULUT Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association?

weights and thicknesses, also we will have PU foam, rebond foam, pillows, mattress covers and roll pack foam mattresses.

We recently became member of ISPA. This will be our first experience as exhibitor.

What are your expectations from this show? Do you believe it will be a good experience for your company?

Are you already exporting to the Americas or is it your target market for the time being?

Of course we are very hopeful about future. But there might be some efforts needed to penetrate in a different market.

We started to sell US. US is huge market and we feel that that we can be competitive in Us

Which products will you showcase at ISPA? How convenient are your products for the US market? We will have felt pads in different

Would you like to comment on Turkish industry and American industry? What difficulties do you foresee in selling to Americas? Turkish Industry is not well known this would be a difficulty. And there can be some business culture dif-

ference. After a good presentation and hard work I believe that Turkish Industry would be successful in US.

PUNTEKS-N. CANSU COŞKUN Is this your first experience in ISPA or had you attended before? Are you a member of ISPA, Sleep Products Association? This is the first time we are attending ISPA and we are very excited with this idea. Our company is a member of Sleep Products Association.

Are you already exporting to the Americas or is it your target market for the time being? We are already exporting to this market but as it is a very large market with numerous opportunities, we would like to be more active in this market.

Which products will you showcase at ISPA? How convenient are your products for the US market? We are producing different kinds of felt pads for mattress industry. (Hard, soft, medium hard, blue felt, Izogreen and cottonflex) We’ll be

exhibiting these pads at the show. As we are already in the market, we are familiar with the market’s requirements.

What are your expectations from this show? Do you believe it will be a good experience for your company? It will be a very good experience for our company. This is our first time at an American Show. We are already in the market with some of our products but we would like to widen our presence and make our products known more with this show. We believe we are at the right show.

Would you like to comment on Turkish industry and American industry? What difficulties do you foresee in selling to Americas? American bedding industry’s expectations are different than ours. However we are able to meet market requirements. The only difficulty we may foresee is the transition time from Turkey to US.

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ECO PASSPORT by OEKO-TEX® Certification for Sustainable Textile Chemicals Zürich – The International OEKO-TEX® Association has established a new certification system for its portfolio of sustainable textile certifications. ECO PASSPORT by OEKO-TEX® is a verification procedure by which manufacturers of textile processing chemicals and chemical compounds, such as dyes, performance additives, finishing agents, lubricants, detergents, etc., are able to confirm that their products can be used in sustainable textile production. The new program is currently in pilot mode and officially launches in early summer 2016. The ECO PASSPORT by OEKO-TEX® certification program is comprised of three assessments which are conducted in a stepwise manner. The results from each stage of evaluation are shared with applicants who can use the data to confirm internal quality control and occupational safety guidelines as well as to reformulate if necessary to set up safer, more sustainable formulations. • First, manufacturers confidentially and securely disclose the chemical substances in their formulas which are compared via CAS number against the OEKO-TEX® Standard 100 Restricted Substance List and the STEP by OEKO-TEX® Manufacturing Restricted Substance List. These OEKO-TEX® lists are compliant with REACH and ZDHC guidelines. • Second, a risk/hazard assessment is conducted in which each ingre-

The new ECO PASSPORT by OEKO-TEX® certification offers textile chemical suppliers the possibility to have their products assessed for sustainable aspects by a third- party institution.

dient is evaluated against twenty-two health and environmental endpoints. • Finally, an analytical verification is performed to confirm that the chemical product does not contain unintended by-products or contaminants and meets the criteria for ECO PASSPORT by OEKO-TEX® certification. Products that pass all three phases are granted the ECO PASSPORT by OEKO-TEX® certification which indicates that the certified textile chemical is safe to use in OEKO-TEX® Standard 100 certified textile products and in STeP by OEKO-TEX® certified manufacturing facilities. In this way, ECO PASSPORT by OEKO-TEX® chemicals increase textile product and process

safety and help protect consumers, textile industry workers, and the environment from the negative impact of potentially harmful substances. Furthermore, the addition of ECO PASSPORT by OEKO-TEX® to the OEKO-TEX® portfolio promotes comprehensive stewardship of textile products and processes throughout the supply chain. The International OEKO-TEX® Association and its sixteen member institutes around the world will be hosting webinars and other learning opportunities soon to ensure clients are aware of the new ECO PASSPORT by OEKO-TEX® certification and the many sustainability benefits it offers for textile chemical producers and their customers as well as for the entire textile supply chain.

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Elektroteks to cross Atlantic

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Participating in ISPA Expo 2016, Elektroteks, a leading mattress machinery manufacturer in Turkey, aims American markets in the short run.

As a company taking firm steps to be the leading global manufacturer for mattress and quilting production technologies, Elektroteks is a respectful name in the sector for 25 years. Serkan Güler, Sales Director of Elektroteks Mattress Machinery, underlines the significance of innovation and passion that the company attaches. “Designing the motion, working on the small artistic touches on the harmony, developing things that make products, thinking differently and innovating the minds; these are all we do and the only source

is the passion,” explains Güler and adds, “There are thousands to say to define an unbeatable product, but it is only unbeatable in passionless minds.” Mr. Guler points out that: at the end of 2015 they have reached 75 different countries in 5 continents with the export rate of 70%. As the leading producer in Turkey and one of the top three in Europe, we increased the production capacity by 50% with 12 000 sqm closed area new plant, and new machine park investments.

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Although Europe, Middle East, Russia, Africa and Asia were the main markets, Elektroteks will put more attention on Americas in 2016. One of the biggest parts of Elektroteks production is to design automated turnkey mattress production projects which are fully tailor made for your company. With the last years turnkey project implementations, Elektroteks became globally the most experienced solution partner of mattress producers. The whole project is studied according each customer from the aspects of decreasing operational costs, increasing consistency of mattress quality, decreasing the dirt and the damages on the mattresses during the production, eliminating the unproductive effects of different variety of mattresses, ergonomics and your factory layout. At the end of the day, the turnkey project is implemented in order for you to increase the efficiency significantly with consistent product quality as well as easy management of the production. As for the new products in 2015, the full automatic mattress panel hemming machine, full automatic vacuum & rollpack machine and various border machines became the new innovations and joined

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Elektroteks’ machinery family and gained high volume turnover within a short interval of time. The premium after sales service has always been one of the the biggest keys of Elektroteks success. Everything always starts after installing a machine at Elektroteks and service always has the number one priority among all other business activities. Mr. Guler also says in 2016 various new innovations for quilting machines, border machines, packing machines and mattress finishing lines are on the way and soon will be revealed to the customers all over the world. He takes pride, “In Elektroteks family, the biggest motto is ‘never done enough.’ Each customer is a member of our family. Growing together is always faster, and stronger.”

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Allbeco continues to be the â&#x20AC;&#x153;Rising Forceâ&#x20AC;? in mattress components in 2016 Allbece completing your sales, marketing and supply power with its wide production and supply network by combining the knowledge of mattress sector, can supply mattress components you need just in time, in the right way and the right price. The company offers the right opportunities about the development of innovative products, supply and service with its represented companies and wide network. It helps your customers pick the appropriate mattress for them with one of the biggest trends of the 2016 Body Pressure Mapping system (BodiTrak). The system allows users to have the most suitable mattress through the body pressure map thanks to pressure which users apply on sensors. All you need to lay system on one of the mattresses and ask users to daily sleeping movements again. The system will let you know information that you want to offer to your customers within seconds.

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It’s that easy to introduce the most appropriate mattress for your customers, developing produce and improve marketing network.

gradually. We are happy to present to you needed natural components and breathable products,” says an official of Allbeco.

wool, incredible natural comfort of horsehair, the natural antibacterial and comfort effect of coco (pads made from coconut fiber). The effect quick drying and not affected by moisture of camel hair, and of course the Latex foam containing natural rubber.

“The demand of breathable and natural products used health-minded mattress every day increasing

Allbeco offers you to use your product and get easily such products like the coolness of cotton, thermal comfort effect of

“We can provide 2016’s other trends like box spring, bed sets, complete set of bed with a concept, pillow, blankets, bedspreads, adjustable bed frames, motors, for the ticking, the innovative and specialty fabrics. Moreover, designs are small and colors are light with rich background. In addition, Allbeco offers standard materials like mattress label, zipper, foam

adhesive, edge taper, wire-spring, foam, spun bonded nonwoven, felt, and mechanism,” the official added.

Novaâ&#x20AC;&#x2122;s novelties get positive feedbacks from the sector 112

Mustafa Taka, Board Chairman

Nova SĂźnger ve Ă&#x2021;elik (Nova Foam and Steel) has got full point from the manufacturers with its innovations developed in many fields notable in the mattress and furniture industries. Stressing that especially the ultra-high resistant industrial wires got very praising feedbacks from the export markets, Mustafa Taka, Chairman of the Board of the company said they took pride of these developments for the behalf of their brand as well as for the country. He responded the questions of Sleep Tech:

How was 2015 for Nova Foam company? Have you reached the target figures from foreign markets? 2015 has been the year of growth and innovation for Nova Foam and Steel company. We had great innovations in technical products and we made a lot of innovations thanks to the joint efforts of our R&D and innovation teams realized notably in the mattress and furniture industries as well as in the medical, automotive, nature sports, filtration and textile in line

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What kinds of feedback have you received especially from the mattress manufacturers? with demands of our customers. It made us proud for ourselves and for behalf of our country to have our new investments in innovative works in all of our product portfolio from spring systems to ultra-high resistant industrial steel wires made in the comfort field getting positive feedbacks from many markets. Since we realized the yearly targets in the third quarter we had to revise our targets for which we are thankful to all of our customers, our staff and our suppliers.

Upon the reflection of growth and innovation of our company to our customers and offering them industrial and technical solutions our customers expressed their satisfaction for being in Aydin Group. We will continue to be the biggest supporter of our valued business partners with the surprising products developed by our assertive innovation and R&D team. We have been anxiously waiting for the influences of our progressive growth to our costs and service quality.

2016 targets Our major target set by all of our staff is to dominate our existence in our current markets and to penetrate into the rest of the markets that we are currently not in without changing our progressive growth strategy. We have been considering the entire world as our market and planning to participate in fairs first in SLEEPWELL EXPO-Istanbul and then in ISPA USA, INTERZUM CHINA, FORMOBILE BRAZIL and EVTEKS-Istanbul. We are also planning to serve our valued business partners with B2B system.

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Mert Makina, a world leader in quilting machinery manufacturing

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Technical Details Our M-1200 quilting machine has the ability of straight sewing and jump pattern quilting with 1200 rpm production speed even with the thickest materials. Thanks to the industrial touch panel PC, it is designed to provide ease of use with its features of expansion in width and lengthwise, stitch length adjustment, length adjustment for jump patterns, pattern layout page, remote modem connection, adjustable normal sewing speed and jump pattern sewing speed. Innovations are made such as stopping automatically for personnel safety when bottom and top thread break or end, and when rear or front covers are opened; easy Luper adjustment.

First-time, Mert Makina entered into the mattress machinery production by manufacturing the mattress tape edge machine in 1900’s. Shortly after, Mert manufactured its first mechanic multi needle-quilting machine. It is one of the first manufacturers of multi needle quilting machines in Turkey. Over the years, the company has added step-by-step different kinds of machines to its product range. When it comes to 2000s, according to time’s requirement Mert Makina started to manufacture automatic machines. Now it is the first and only manufactur-

er that can establish complete mattress manufacturing facility in Turkey thanks to full range of the mattress machineries under the same roof. Mr. Nebi Dogan, General Manager of Mert Makina detailed, “Mert Makina is one of the first quilting machinery producers in Turkey. Once we had 2 kinds of computerized quilting machines for mattress and soft furniture production as chain stitch and lock stitch. Now we, as Mert Makina, offer 4 kinds of quilting machines to the service of the mattress manufacturers:

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M-1200 Multi Needle Double Chain Stitch Quilting Machine

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M-9000 Multi Needle Lock Stitch Quilting Machine

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M-2 Double Head Quilting Machine

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M-1 Single Head Quilting Machine

Thanks to this R&D team, we are consistently improving our current machines according the requests of our customers and the ever-changing needs of the sector; moreover we add always new machines to our product range. So

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M. Nebi Doğan, Sales & Marketing Director, Mert Makina

we are able to work on innovative products, which are more speed and functional. The most important feature of Mert Makina’s machines has both strong parts and special software program. Siemens, Ina, Skf, Lenze, Bonfigrioli, that is, our important business partners, raise the worth of our quilting machines. Nowadays Mert Makina’s machines have popularity in the worldwide mattress production sector because we combine the advantages of Europeans and Chinese manufacturers. Sure, we can’t still compete with Chinese prices because we don’t compare our machines’ quality with them. Our quality goes head to head with the European’s. That means we are the best choice who combines best quality with reasonable price.

the European machinery manufacturers; high prices, uncommunicative attitudes about technical services and supplying spare parts’ difficulties were negative factors, why lot of mattress manufacturers decide on Mert Makina. That was an important milestone for our growth and our current popularity. We see clearly that the European manufacturers decrease their capacity and they have to reduce their R&D budget. We forecast that they haven’t anymore added technical innovations to their machines. This helps us to catch their technical stand. In the meantime, they desire our machines under their private label.

On the other side, when we look at the European, Mert Makina always were hard competitors for

As we mentioned before, the manufacturers from Far East are completely focused on low prices,

not on quality. Because of this wrong focus, the lifecycle of their machines is shortened. In the opposite of that Mert Makina is focused on quality, so we can give long years warranty thank to raw materials with best quality - all electrical equipment from European and iron steal from Turkey. In addition, qualified workforce is one of the most important factors for our qualified production. Nowadays, you can find our machines nearly in all around the world of mattress manufacturers. You can be sure that all over the World in all mattress factories Mert Makina’s machines are in using. Besides our quality and cost advantages, our flexible and wide after sales services are also a sales argument.

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Technical Details Mert Makina proudly present to you M-2 Double Head Quilting Machine is designed continously and automatically feeding system and fabric is pulled by motorized rollers. M-2 Double Head Quilting Machine makes the quilting faster and smoot production against the competitorsâ&#x20AC;&#x2122; machines. In addition, thanks to the experience based years of the Mert Makine, this machine that has a strong chassis will work fautless in many years. The most important characteristic of this machine is an asymetrical drive system of two sewing heads which keep limitless design with high precision and high produciton capacity. This last generation quilting machine is able to producing high quality quilts, mattress panel, comforters, all types of covers, clothes, and sleeping bags for any industry, textile, automotive, home textile, etc. It is designed to allow to work with max thickness material and also thin materials from different layers and materials such as sponge, foam memory foam, latex foam, silk, cotton, polyester fiber, non-woven, jacquard fabrics, knitted fabric, stretching fabrics (up to 10 cm) thanks to adjustable pressing foot. This full automatic machine includes all process such as; feeding, tensioning, quilting and cutting. This machine offers the opportunity to high quality product, with highest speed production, lowest cost.

Technical Details Our machine is a high-grade machine presented to Mattress, Sofa (Couch) and Home Textile manufacturers with its lock stitch feature, working with large shuttle no.11 in 600 rpm speed, able to quilt large and small patterns in a 300 mm space, and also to quilt plain and skipping patterns with thin and thick materials. Thanks to its 15â&#x20AC;? touch screen, the machine provides the ability to expand and stretch patterns, to adjust stitch sizes and quilting speed, to draw patterns, and to adjust jump space in jump patterns. Our machine stops automatically for safety not only in cases of top thread breaks or ends, but also when front and rear covers are opened, and gives warning on screen. Our machine has become the choice of mattress, sofa and home textile manufacturers, thanks to its unique ability of sewing perfectly even with the thickest materials at straight sewing and jump patterns. What is Special For Mert Makine; M â&#x20AC;&#x201C; 9000 is famous all around the world with its capability of sewing the thickest materials (such as 3 x 1,5 cm foam, 300 gsm Polyester Wadding, 40 gsm Spunbonded Nonwoven fabric, Knitted Fabric) at the highest speed and of giving you the perfect patterns.

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MERT MAKINA STILL WILL GROW WITH ISPA EXPO Mert Makina is participating in ISPA EXPO, Orlando, 9 -12 Marc 2016 with an objective to meet with their existing and prospective business partners at their booth. They are going to exhibit M-1200 Multi Needle Quilting Machines. Speaking on this occasion Mr. Nebi Dogan, General Manager of Mert Makina, said, “Our new target is to be active in USA. There is huge mattress market in there and this market is growing rapidly over recent years, to making marketing in USA will be a so exciting steps forward for Mert Makina. Participation to ISPA will help to us seeing the potential for major growth, not just in USA but also the opportunity to export our machines to all over the Nord and South America. Mert Makina’s collective target is the acceptance of “MADE IN TURKEY” labels – the customers should know the quality under Mert Makina’s brands. First of all,

we as a machinery producer know the needs and requests of the mattress producers and we have the experience and expertise to answer those needs and requests. Mert Makina’s R&D team is always on the outlook for upcoming new innovation. During these efforts, we always aim to get more quality on our machines. In all over the world, the mattress

sector is getting more development. Mert Makina plays an important role in all this development. Our geopolitical position, high quality of raw materials and flexible technical service mentality make us successful. By these factors, we spend more effort in differentiation; this makes us indispensable in the mattress sector.

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Technical Details M-1 Single Head Quilting Machine is ideal for furniture and home textiles manufacturers which produces not with the highest capacity. The only diference to the M-2 Double Head Quilting Machine is the number of the heads â&#x20AC;&#x201C; as the name of M-1 Single Head Quilting Machine says, it has only one head for the production that is why the production capcity is lower. M-1 Single Needle Quilting Machine is the best choice for high precision of sewing patterns as well as heavy density materials is used for the production of mattress panels. It is capable of quilting very high weight and densities materials for mattress panels, comforter and upholstery. It is designed to allow to work with max thickness material and also thin materials from different layers and materials such as sponge, foam memory foam, latex foam, silk, cotton, polyester fiber, non-woven, jacquard fabrics, knitted fabric, stretching fabrics (up to 10 cm) thanks to adjustable pressing foot. This full automatic machine includes all process such as; feeding, tensioning, quilting and cutting. This machine offers the opportunity to high quality product, with highest speed production, lowest cost. We combine the durability and productivity with design and fashion on the machine.

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D-label attracts interests with its innovative solutions in the mattress industry. D-label sells its products to 36 countries.

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One of the solutions is to put 3 D-labels on mattresses to attract interest of buyers. New labels have made mattresses exhibited in showrooms distinguished from others in the store. Another is the soft label model that has a natural outlook and vivid colors. This label imitates a sense of velvet when touched. It also produces more contrast in colors. It seems that this will be preferred in 2016. Florissant inks used on labels have produced another solution. Especially in the showrooms, the label produced with this phosphorous ink turned into an eye-catching tool. D-label also tries to expand its selling network by establishing new distributors in the world, in more than 36 countries; among them are India, Oman and Dubai. The company is active in American market with an aim to get more shares from this market. In addition to its present representative in New Jersey, a second one has been opened in Los Angeles in the west. Labels and other quality materials for mattress industry produced in Turkey are to be sold in these outlets at reasonable prices. Having higher targets in the market, the company is a member of ISPA and is preparing to participate in ISPA EXPO to meet their buyers.

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Verra Foreign Trade offers mattress materials at European quality with Turkish styles and prices

Verra Dis Ticaret Company is operating in all kinds of mattress components. The manager of the company outlined their activities: “We serve the mattress industry with consolidating many different items in a single shipment. As Verra Ltd., we are acting like the purchase office of the mattress manufacturers in Turkey. By working with us the mattress manufacturers are having the comfort of well-organized planning and shipments.

All mattress components are under one roof… “We are strong with packing plastics, mattress tape, mattress labels & stickers, air ventilators & handles. We are also supplying spring units, glue, quilting threads, bed box components and many more. We have recently announced our new brand name “Coverrest” for mattress covers. Mattress covers are based on the newest trends of models, as well as the conventional ones.

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“Turkey is like the heart of mattress components industry, we offer the European quality of materials with Turkish style and prices. “Mattress Labels and Mattress Glue are two of our major supplying items. We are never stopping the R&D in both items. With recent developments we are offering longer drying time on Solvent Based Glue, as well as no smell and non-flammable product. For the mattress labels we are continuously improving our material qualities and options. We offer the conventional satin sewing labels, stickers, and thermal (Iron-on), as well as the unique blob, flock, special cut batches, woven & embroidered textile labels. “We are currently supplying from US to UK, Middle East countries, African countries etc. Soon we will be focusing on South American market, Ukraine and so on. “Well organization, fast deliveries and being reliable are making us the key partner of the mattress manufacturers. We are ready to go an extra mile for greater successes.”

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Eve Machine moves to new plant in 2016 Combining two functions our machine will reduce energy and manufacturing costs, saving money to our customers

The company has developed a new machine technique that increases production capacities of nonwoven machineries, the only and the first solution in Turkey and abroad. This year the company will launch machinery that has the functions of two separate machines. Proprietor of the company Sedat Sen introduced his company and productions.

How many years is Eve Machine in the business? What do you produce for the mattress industry? Eve Machine and automation system is a technologic result of a project for the textile industry realized by Eve Ser brand that was established in 2000. We are a developer of new universal abilities and functionalities in automa-

tion systems in line with growing production volumes and costs. We have managed to increase non-woven machineryâ&#x20AC;&#x2122;s capacity about ten fold. This is the first in Turkey and in the world. With this solution, labor and energy costs were lowered and size of machines and the space they need was reduced ten fold. We are in the business for forty years and we try to be the first in our field to serve our companies and our country.

Will you inform us about the machinery you produce and production capacities? Presently we are operating in an R&D and manufacturing workshop of about 1 thousand sqm. in Estim metal businesses site. This year

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we will move to our new factory of 5 thousand sqm. in Torbali industrial zone to rise of production power. We produce mainly filling machinery for textile industry, including machines for bead-making, silicone rolling, pillow filling, feed warehouse, sack filling, and recycling machines.

What does your company do with regard to the hygiene of manufacturing as a producer of machinery for mattress industry? Safety of a mattress in terms of health depends on the materials and the quality of fabrics used in the production. The better of the materials used the better is the quality of end product. Latex foams and breathing fabrics completes their functions and right products are produced. How was the performance of your firm in 2015 and will you inform us about your targets for 2016? We have been talked frequently in textile industry along with our machinery we produced. It was

a stable and a good year for us. In 2016 we will introduce our new machinery that has been equipped with functions of two machines. Combining two functions our machine will reduce energy and manufacturing costs, saving money to our customers.

What do you have to say about your exporting activities? In which countries do you have buyers? We sell our machinery mainly in domestic market. Besides, we

export to several countries such as Germany, Bulgaria, Holland, Uzbekistan and Saudi Arabia. We procure our inputs from domestic wholesalers. It is our main rule to use quality materials in our productions. To produce 100 percent customer satisfaction, we provide our technical support on phone 7/24.

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Tech-Melt Hotmelt expands production of adhesives Serving to mattress producers by producing industrial glues TechMelt has larger capacities for its technological production. Altan Bayat, General Manager of the company, informed us about his company and targets.

Would you mention about your services you offer to the mattress industry? What kinds of adhesives or glues do you produce? We offer several services to mattress producer companies for utilization of adhesives and glues in their manufacturing processes, including project development, sales, technical support, spare parts, periodic maintenance and general control. We produce Hotmelt industrial glues, made of thermoplastic materials, healthy, free form solvents or any kind of flammable ingredient. Glue is used to stick the layers of mattresses in the assembly stage. They have to be flexible and allow the mattress to bend on change its form.

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Our glues are developed by our R&D efforts, in order to have better qualifications such as lesser consumption, powerful sticking and practical application. Product performances are also increased as their health and environmental effects.

Is there any difference between glues made in Turkey and in abroad? Which country produces the best products? What is the position of Turkey in this regard? Hotmelt glues are used in the developed countries. In some countries regulators forbid the use of glues that have hazardous ingredients for labor health and environment. Solvent-based glues are hazardous for labor health, because they are flammable. Most of the mattress producers in Turkey are using solvent-based adhesives. Serious producers are adapting to the utilization of hotmelt types of adhesives. Is there any risk for health of the people caused by the adhesives used in mattresses? New generation of hotmelt glues are safe for both labor and the consumers. Serious amount of mattresses are produced in Turkey. We aim to offer the producers the best and highest quality of adhesives, tools and solutions.

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Kaptan Foam ready for exports Selling completely in domestic market, Kaptan foam company is preparing for exports. Ali Kaptan, proprietor of the company informed us about his company and activities.

Would you mention about the foundation of your company and services you provide? Our firm started to produce sofas and coaches in Eskisehir in 1978 and we began to produce and to process foams in 1999, as well as mattress production. We have two stores in Istanbul and Eskisehir and foam factory is in Eskisehir, which is able to produce one thousand mattresses monthly. We also produce other products such as, separators for bathrooms and kitchens, several machinery parts, molded packages, foamy materials for construction business, one piece molded foam sofas for children, special apparatus for medical uses, vehicle seats, etc. Specifications are determined by the needs of buyers and the quality of foams demanded, either softer or harder than normal.

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What are the specs of a healthy mattress? One third of life is spent on mattresses, so it must be perfect. We produce custom made products by using higher quality foams. Ergonomic specifications are important. Healthy mattresses are made completely of foam. Generally both sides of the mattress can be used. We make special mattresses for couples, half of it is softer and the other half is harder to differentiate the needs of both sexes. Mattress production is made on several steps. Main inputs for healthy mattress are foam, taps for ventilation, organic knitted

fabrics, side bands, quilted foam layer of 1.5 cm thick.

How was the year 2015 for your firm? What is your plan for 2016? We cannot say that our mattress sales were affected from recession in foreign markets thanks to our other product categories. We have managed to keep financial balance, and closed the year with profits. In 2016 we are hoping that thanks to our patented patterns our sales will be higher. Sales figures of our products sold in national stores confirm our forecast. By 2016 we have been selling

only in domestic market. This year we aim to sell in export markets. We provide our all materials from domestic market, thus we want to produce added value for our national economy.

Is Turkish buyers are conscious when buying mattresses? When their unawareness of the importance of mattress and its characteristics, some problems occur in this market. Materials used in the manufacturing have to be higher quality in order to offer better, healthier sleep for the people. We try to watch closely the developments in the industry and develop better solutions.

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The Elements of Design Dot works

Dot figures

Furniture is a composite which contains several sorts of furniture - chairs, tables, beds and so on which have uses and dimensions that have only little in common (apart from the fact that a set of furniture that is intended to be used together is often designed as a group). Accordingly, the body of knowledge concerning furniture contains relatively independent segments that we could call ‘a theory of tables, ‘theory of beds’, etc. In the following we, however, discuss all these sub-theories together, because all of them follow very much the same pattern.

Principles applied to the elements of design that bring them together into one design. How one ap-

plies these principles determines how successful a design may be. These are the basic ingredients that the artist uses separately or in combination to produce artistic imagery. Their use produces the visual language of art. •

Line

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Shape

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Form

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Value

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Color

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Texture

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Space

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Golden ratio

Line

Line is a mark made by a pointed tool - brush, pencil, stick, pen, etc. - and is often defined as a moving dot. It has length and width, but its width is very thin compared to its length. A line is created by the movement of a tool and pigment, and often suggests movement in a drawing or painting. Tobey’s painting is all line. He actually drew with his brush, then repeated lines creating a complex pattern. Tobey’s lines are the subject of the painting and are not used to outline shapes or objects.

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Line varieties

Shape

work of art.

Shape is an area that is contained within an implied line, or is seen and identified because of color or value changes.

This type can be read because of the contrast of dark letters and light background. Value contrast is also evident in colors, which enables us to read shapes in a painting.

Shapes have two dimensions, length and width, and can be geometric or free-form (organic).

Metzinger’s painting has strong value contrasts as can be seen in a black and white version of it on the right. The painting is cubist in style with angular fractures and shapes. Follow the visual movement from the bottom right over alight-valued visual path upward to the top left sail, which is the focal area. A high contrast in value can help define a focal point.

Design in painting is basically the planned arrangement of shapes in a work of art. Picasso’s painting is an abstract painting in which the three figures are simplified to an arrangement of flat shapes. Look for these shape varieties: •Large, medium and small shapes •Flat and patterned shapes •Dark and light valued shapes

Color

•Geometric and organic shapes

Color depends on light because it is made of light.

•Positive and negative shapes

There must be light for us to see color. A red shirt will not look red in the dark, where there is no light.

•Outlined and unoutlined shapes

Form Form describes volume and mass, or the three-dimensional aspects of objects that take up space. Forms can and should be viewed from many angles. When you hold a baseball, shoe, or small sculpture, you are aware of their curves, angles, indentations, extensions, and edges - their forms. Space can be felt in de Zurbaran’s painting because of the overlapping of forms (two of the vessels and the saucers they

Primary and accent colors

sit on, and the table under all of them.) Shading creates three-dimensional forms out of shapes.

Value Value refers to dark and light. Value contrasts help us to see and understand a two-dimensional

The whiter the light, the more true the colors will be. A yellow light on a full-color painting will change the appearance of all the colors. Renoir painted this painting to emphasize the color and richness of the vegetables and fruits of France. It is basically a cool color with warm accents. Renoir was an Impressionist painter who used color to show depth and volume in his paintings.

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Texture Texture refers to the surface quality, both simulated and actual, of artwork. Techniques used in painting serve to show texture. For example, the dry brush technique produces roughsimulated quality and heavy application of pigment with brush or other implement produces a rough actual texture. Rouault painted this painting in oil paint with heavy textures. The painting technique that emphasizes actual texture is called impasto. Such textures can be applied with a stiff brush or spread on the canvas with a painting knife. Simulated textures occur when smooth painting surfaces appear to be textured.

Space

Pablo Picasso - "Three Musicians", 1921

Actual space is a three-dimensional volume that can be empty or filled with objects. It has height, width, and depth.

Golden ratio

Space that appears three-dimensional in a painting is an illusion that creates a feeling of actual depth. Various techniques can be used to show such visual depth or space. Henri painted this snow scene in New York City with careful attention to the feeling of space. Henri uses several basic techniques to show space: perspective, values, overlapping, and size of shapes. White space is the part of the design that “isn’t” there. It is the space between visual elements — it’s an integral part of the message. White space tells you where one section ends and another begins.

Some sources claim that the golden ratio is commonly used in everyday design, for example in the shapes of postcards, playing cards, posters, wide-screen televisions, photographs, light switch plates and cars. First described in Euclid’s Elements 2,300 years ago, the established definition is this: two objects are in the golden ratio if their ratio is the same as

the ratio of their sum to the larger of the two quantities. The value this works out to is usually written as 1.6180. The most famous application of the golden ratio is the so-called golden rectangle, which can be split into a perfect square, and a smaller rectangle that has the same aspect ratio as the rectangle it was cut away from. You can apply this theory to a larger number of objects by similarly splitting them down.

Francisco de Zurbaran - “Still Life with Pottery Jars”, 1600s

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SLEEP WELL EXPO

Istanbul grows more Grew by 85% in its second edition held last year, the third edition of SLEEPWELL Expo - Mattress and Technologies Fair is set to a bigger success. Many of the leading brands have already renewed their contract for the next edition of the show to be held in Istanbul Expo Center, 20-23 October, 2016.

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Omer Faruk Gorun, Project Manager of Sleepwell Expo: “Our show is growing fast. It will be one of the biggest shows of the industry soon."

The last edition of Sleepwell Expo - Mattress and Technologies Fair, which is the first and only fair in Turkey in its field, became an arena where 101 exhibitors, of which 79 were domestic and 22 foreigners, and 5,238 professional visitors followed. Mr. Omer Faruk Gorun, Project Manager of the Show organized by Voli Fair Services, said that they had already started to renew contracts with last year’s exhibitors and that more than 70% of the old exhibitors renewed their contracts. “Many of the leading brands of the industry have renewed their contracts and we have been continuing to sign contracts with new companies,” said Gorun and added, “We had recorded around 85% growth last year. We are expecting to grow the show further this year. There is a huge interest in the fair from

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all three major segments of the industry.â&#x20AC;? Turkey continues to pursue its development worldwide with its rapidly increasing population, advantageous geography, and contribution of exports by its advantageous geography. One of the most important sectors in Turkey, without any doubt, is the mattress industry, mattress machinery and components industry. Developments, innovations and example solidarity of the sector which has been performed in the mattress sector in recent years, have be-

come the factors which affect the sleep products sector positively. Correspondingly, many positive economic indications which have been performed on behalf of the country and the sector in recent years, many regulations and directives made for the business volume and the mattress sector which has grown depending on the flow of foreign investments, indicate the importance of the SLEEPWELL Fair, which is an important area in the country. The mattress main sector, sub-industry, machinery and equipment fair which has been awaited for a long time by

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all sleep products industry professionals, will be successfully held for the 3rd time in Istanbul Fair Center, which is located opposite the Ataturk International Airport, 20- 23 October 2016. Mattress manufacturers, pillow manufacturers, sleep products manufacturers, exporters and dealers, mattress exporters and importers, bedding manufacturers, home textile manufacturers, coverlet manufacturers, equipment firms, distributors, agents, firms who want to get distributorships, chain store purchasing authorities, local furniture stores, professional import and export firms, designers, hotel purchasing managers, interior design firms, experts

of the private sector, mattress industry buyers and trade press portalsâ&#x20AC;Ś In short, all members of the industry come together at the Sleepwell Expo-Mattress and Technologies Fair.

SUMMARY OF THE MATTRESS SECTOR The mattress industry in Turkey is growing rapidly. It has been known that the sector has reached the sales figures of 4 million in the local market in 2014. 95 percent of the market has been consisted of spring mattresses and remaining 5 percent of foam mattresses. The size of the market is very close to TL 1 billiard and the growth rate is 7%. 10 thou-

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sand mattresses of Turkeyâ&#x20AC;&#x2122;s total 20 thousand daily are produced in Kayseri. After Kayseri, it comes Istanbul and Izmir. There are more than 400 manufacturers in Kayseri. The production capacity of these firms approaches to 2.7 million. Kayseri holds the half of the total production with 2.5 million mattresses. The share of the sector in the foreign market is approximately 60 million dollars. Kayseri performs more than half of the total export value. The mattresses, which are produced in Kayseri, are exported mainly to France, Germany and The Netherlands and other European countries and the different countries of the Middle East.

Representatives of the industry express that the trends that are seeking healthier, more comfortable sleep environments, play an important role in growth. According to the industry representatives the 3 million of the 4 million mattresses sold, have been sold to the individual consumers, 1 million to the institutions such as hotels, dorms and hospitals. There are around one thousand hotels which are under construction with 800 thousand-bed capacity in the country and the private sector hospital investments are accepted as an indicator that the growth in the industry will be continuous. With the rising success trend of the industry, the request to

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announce this success publicly, the desire to have a say in the international areas, the expectations from the industry and that the Voli Fair is able to respond to these expectations and therefore Sleepwell Expo Mattress and Technologies Fair was appreciated by the mattress industry and the fair resulted in a great success. The mattress industry officials now have bigger expectations from the 3rd Sleepwell Expo Mattress and Technologies Fair, which will be held 20-23 October 2016, after the success achieved at the fair and both the organizer and the exhibitors started to work for the grater targets.

ISTANBUL FAIR CENTER Istanbul Fair Center which hosts Sleepwell Expo Fair in its 9-10 and 11. Halls, is located in the area of Istanbul Ataturk Airport. Istanbul Fair Center is the most appropriate place to arrange the Sleepwell Expo Fair both with its infrastructure and transport and technical specifications. The venue of 18 thousand square meters in total with its lounge and technical facilities has greatly contributed to perform the fair successfully. The fair venue is very close to the airport in the terms of the international visitors. It is also very close to the subway station and to the intersection point where both TEM and E-5 connections. The service

busses operated from the subway as the ring provided an advantage to visitors of the fair. “Our team who worked very intensive to perform Sleepwell Expo Fair successfully, had no difficulties to reach the information because of the industrial publications which have been published by Istmag Magazine Group, a group company with fair organizer Voli Fair,” Omer Faruk Gorun said. “Sleep Well and Sleep Tech magazines became the main media sponsors for the fair and since they publicized the event to the world at the preparation period, the show attracted a great many exhibitors and visitors from around the world.”

Successful start of application period for interzum 2017 144

New hall layout to shorten walking distances for visitors

After the success of last yearâ&#x20AC;&#x2122;s event, the preparations for interzum 2017 are already in full swing. The application period for the leading international trade fair got off to an extremely promising start at imm cologne in mid-January. From 16 to 19 May 2017, the next interzum event will present a wide variety of in-

novations for interior design and furniture manufacturing. As the worldâ&#x20AC;&#x2122;s largest industry event in these fields, the fair provides a comprehensive overview of new technologies and design. In 2017, this unique platform for the presentation of new ideas and products will provide exhibitors with an even greater wealth

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A rich source of inspiration for architects and designers

of presentation opportunities. A new hall layout provides even more space than before and a more compact allocation of floor space allows for shorter walking distances within the exhibition. Alongside the industryâ&#x20AC;&#x2122;s big names, plenty of smaller, highly innovative companies will again also be participating. International exhibitors will be showcasing an exciting and extraordinarily wide-ranging mix of new technologies, materials and surfaces. As drivers of innovation and suppliers of the entire interior design industry they are important partners in the development of new products and design trends. At interzum 2017, as in recent years, specific dedicated areas and other exhibition formats will look into pioneering design and production approaches. They will show that which is currently

technically feasible while at the same time pointing out potential applications within living and working environments. In this way, not only do the most modern materials, components and manufacturing processes become visible at the fair, but also trends and visions for the design of future living spaces.

Following is what renowned architects and designers have to say about interzum: Peter Ippolito, architect, Ippolito Fleitz Group (Stuttgart, Berlin, Shanghai): â&#x20AC;&#x153;I find it very exciting that interzum is opening up more towards architects, as it is extremely interesting for us. There are a lot of innovations in surfaces, which play an increasingly important role in our work. In the innovative formats of the fair in particular, certain cross-references and relationships can be

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discovered that generally are not so evident in our daily project work.” Sylvia Leydecker, interior architect and materials expert, 100% Interior (Cologne): “In the past, designs were limited by the materials available. Nowadays, the range of that which is feasible has expanded significantly. The technologies shown at interzum make possible ever-more exciting developments, as they give us more options to work with a particular material or surface. For me as an interior designer, interzum and the fair’s special formats are essential because they map how we will be thinking in the future.

Christian Tschersich, Architekt, Lava (Stuttgart, Berlin, Sydney): “Very often, our work is related to issues of well-being, such as the question as to how far an environment can have a stimu-

lating effect on people. In this respect, the materials chosen are incredibly important in terms of color values, haptics and acoustics. With its combination of trade fair, exhibition and special formats, interzum is pursuing a forward-looking approach - the event revolves around innovation.”

Dr. Regina Dahmen-Ingenhoven, architect and interior designer (Düsseldorf): “I like the narrative element in surfaces and their communicative aspect. I find it amazing what the exhibitors have to offer at interzum - the variety of innovative materials and surface finishes”.

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Prof. Mark Blaschitz, architect, Splitterwerk (Graz/Austria): “We are looking for innovative materials and combinations of materials that support our ideas of design. Where previously we could only develop one-off pieces, nowadays we have a completely different range of options. In architecture, just as in the auto industry, we can now produce shapes that are not determined by the semi-finished product, but by our own designs. The development of interzum has been very good and the special formats in particular are very interesting for me.”

Koelnmesse - Global competence in furniture, interiors and design Koelnmesse is the world’s top trade fair organizer for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include Rooms Moscow/Moscow International Furniture Show, the China International Kitchen and Bathroom Expo (CIKB) in Shanghai and furniPRO Asia in Singapore.

The next events: * furniPRO Asia, 10.03.-12.03.2016, Singapur * CIFM / interzum guangzhou, 28.03.-01.04.2016, Guangzhou * Pueri Expo, 02.-05.06.2016, Sao Paulo

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CIFM / interzum guangzhou 2016 to see gathering of major brands from emerging countries at international halls

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Wide-ranging value-added services set to boost visitor experience As an integral part of the famed China International Furniture Fair (CIFF) and Asiaâ&#x20AC;&#x2122;s largest and most influential furniture production and woodworking trade fair, CIFM / interzum guangzhou will open from March 28-31, at the Pazhou Complex in the southern Chinese city. Based on data from the Milan-based Centre for Industrial Studies (CSIL), global furniture trade for 2016 and 2017 is expected to expand by one and five percent respectively, with value for this year reaching US$149 billion and Asia registering particularly strong growth.

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Spanning 16 halls to cover an area of 140,000 square meters, over 1,200 exhibiting companies will gather at this flagship event of the industry. Among them, 26 percent hail from 37 countries and regions. Some 67,000 visitors from more than 100 countries and regions are expected to procure at the event. Nine national pavilions from Germany, US/Canada, Spain, Turkey, Taiwan, the American Hardwood Export Council, Canada Wood, the Export Promotion Bureau of Chile (ProChile) and French Timber are out to attract eyeballs with their wide array of products from all over the world in this edition. Apart from companies from regular furniture production powerhouses in

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Western Europe, such as Germany, Italy, Spain, Belgium and the United Kingdom, brands from emerging economies in South America, Eastern Europe, and the Middle East are gradually making their presence felt at interzum guangzhou. This year, a number of exhibitors from Latvia, Romania, Estonia and Ukraine have chosen CIFM / interzum guangzhou as their first point of entry into the China market, bringing with them new products with unique characteristics. Some of the renowned brands slated to appear include: Wellex, Dongtai, Nanxing, Nantong, Lianrou, Yuantian (China); American Softwoods, Leggett & Platt, HB Fuller (US); French Timber (France); Titus

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(UK); Repon (Taiwan); Boyteks Tekstil, Comfytex (Turkey); Bekaert, Artilat, Latexco (Belgium); SCM, Italiana Ferramenta, Sige, Ferwood, ICA, Servetto (Italy); Homag, IMA, Leitz, Beckhoff, GreCon, Leuco, Duerkopp, Rehau, Schattdecor, Kleiberit, Lehmann, Vauth-Sagel, Pytha, Renolit, Pollmeier, Okin Refined (Germany); Urufor (Uruguay); Cyber Lock (Thailand); Ecoid (Korea); and Alvic (Spain); Matilda (Australia); Strongwood (Latvia); Meklar (Estonia) and Ecowood (Romania). A series of engaging seminars and forums will take place over the first two days of the exhibition to impart knowledge on the latest consumer likings and products. An official forum themed “The History & Trends of Furniture Surface Materials” will see the marketing manager of Deco Deco Decorative, Mr. Hadi Yaman, deliver a keynote speech on the topic of Aeroplanes to Homes: How Laminates change our lives, and PH.D. Gökmen Kara of Turkey-based Boyteks Tekstil speaks about the technological innovation of mattress ticking, while Grupo Alvic from Spain will share with attendees its unique UV matte and high gloss surfaces. Offering more insights into future trends is the German Renolit Group, which will hold its 2016/2017 annual Global Color Trends Conference, themed “Wind Poems” at this edition of CIFM / interzum guangzhou. The company’s Color Road team monitors global developments and defines the most important future color codes for all sorts of application areas. Every year, Trend Service predicts the latest color trends for the different markets, including Asia, Europe, North America and Latin America, based on international research and in dialogue with the experts from various fields.

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The Group’s chief designer and director of the United State’s Color Marketing Group, Monika Fecht, will shed light on the up-and-coming colors of the year.

In addition, another speech on “Awareness and Marketing” by registered business management training expert and individual and team training specialist from Germany, Thomas Stocker, is also expected to draw crowds. As a reliable beacon, Color Road shows the way into the future and helps to stay on step ahead by accurately identifying trends. As the navigational instrument of the product development, the trends become important design elements for the new product development. To top off the activity-packed event, pre-registered visitors will also receive a goodie bag upon collection of their badge at the visitor registration counter containing a copy of show catalogue, bottled water, password for free WiFi access at the international halls, visitor information and a mysterious gift. They will also be rewarded with enhanced services at the PIAZZA lounge, from complimentary beverage to free WiFi services.

Besides featuring upholstery and bedding materials and machinery, pneumatic components and cutting, sewing and woodworking machinery, Hall 12.1 is also where pre-registered visitors can bring home a free tumbler with their PIAZZA voucher.

All visitors of the international halls can also participate in a gift redemption program by a collecting stamp on the PIAZZA voucher to redeem an exclusive drawstring backpack.

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New requirements for STeP by ® OEKO-TEX certification

Mattress and foam manufacturers can now have their production conditions certified in accordance with STeP. Zurich (hm) STeP by OEKO-TEX® makes the sustainability of production facilities throughout the textile value-creation chain visible using a transparent scoring system. STeP gives brands, retailers, and manufacturers the opportunity to have each area of their company facilities analyzed and assessed according to environmental and social criteria by an independent body. From 1 February 2016, new criteria have come into effect. In the latest version (3.0) of the STeP standard, the following modifications have been made: * The STeP list of excluded harmful substances for textile production (Manufacturing Restricted Substances List or MRSL) now complies with the requirements of the ZDHC initiative (Zero Discharge of Hazardous Chemicals). Production facilities that have been certified in accordance with STeP therefore

already meet the ZDHC specifications with regard to the use of specific process chemicals that are to be removed from textile production by 2020. Companies already certified in accordance with STeP will comply with the MRSL criteria of the ZHDC after the next successful conformity audit at the latest. * In the “Environmental Performance” module, the previous requirements have been expanded to include an additional point on handling sludge from waste water treatment. Sludge must be stored by companies with STeP certification in a way that rules out any ground contamination. OEKO-TEX® recommends that sludge residues of this type always be disposed of by professionals in accordance with environmental protection regulations. If the sludge is used for agricultural purposes, the new harmful substance limit values defined in appendix

G8 must be complied with unless national statutory provisions have stricter requirements for them. * In the new STeP standard, the “Social Responsibility” module contains minor amendments to further improve employee working conditions. For instance, certified companies in the future will have to satisfy statutory regulations relating to a suitable level of maternity protection. If there are no statutory regulations, the companies are encouraged to define their own company guidelines to

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As of February 1, 2016, production facilities in the textile chain must comply with new requirements for certification in accordance with STeP by OEKO-TEX速. Before the certificate is issued, the companies must complete an extensive online assessment and successful audit of the production facilities by an OEKO-TEX速 member institute.

ensure paid maternity leave in the context of ILO Core Labor Standard 183.

sponsible procurement of feathers and down for the manufacture of their products.

* The overview of third-party certifications accepted by OEKO-TEX速, which is included in appendix C of the STeP standard, has been expanded to include an additional category for ethical standards. In this, the Responsible Down Standard (RDS) has now been explicitly listed as a reference tool that STeP certified companies can use to provide evidence of the re-

Furthermore, another addition to the latest STeP standard is that manufacturers of foams and mattresses can now have their production conditions certified in accordance with STeP. Also new is the need for a plan that clearly highlights all of the areas of the company in which chemicals are supplied, stored, and used. The company facilities must also prove

that chemicals are being transported safely and that affected staff are being provided with appropriate training. Emergency equipment now has to be checked by companies at least once a year instead of the previous interval of every two years. In appendix G of the STeP standard, additional limit values relating to the output of carbon monoxide (G3), sulphur dioxide (G5), and nitrogen oxide (G6) have been defined for waste air emissions from gas turbine power stations.

Mattress Industry Terms 156

Source: ISPA, International Sleep Products Association

Adjustable base: An electro-mechanical or manual bed frame construction that permits the raising and lowering of the head and/or foot portions of the mattress. Airbed: An air mattress with a core that is an air-filled vinyl bladder. Better airbeds are multichambered, covered with cushioning, upholstered with ticking and sold with a foundation. Anti-microbial fiber and foam: Treatment that inhibits the growth of microbial contaminates. Backing: Any fabric or sheeting material that is used during quilting to

anchor the stitches. Batting: See Cotton Felt. Bedding: Commonly used as a generic term for a mattress and foundation set, but may also apply to accessory items such as blankets, sheets, pillows, comforters, mattress pads, etc. Bedding ensemble: A complete sleep support system, consisting of a metal frame or a bed, a foundation and a mattress set. Bed frame: A metal or wood frame with legs used to support a mattress and foundation. Conventional height is 7-1/4 inches and

the low-profile version is 5-3/4 inches when measured from the floor to the bottom of the foundation. Generally a headboard can be attached. Metal frames are sometimes known as a â&#x20AC;&#x153;Hollywoodâ&#x20AC;? frame. Bedsprings: Open-spring or wire fabric box springs without upholstery materials or cover. Binding tape: Fabric tape used to bind and close the mattress or foundation where the vertical and horizontal panels of outer ticking come together, providing the edge trimming for the mattress or foundation. See Tape and Tape Edge.

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Body impressions: Indentations occurring on the surface of a mattress over time, due to the compression of materials by the human body. Bonnell: A knotted, round-top, hourglass-shaped steel wire coil. When laced together with crosswire helicals, these coils form the simplest innerspring unit, also referred to as a Bonnell. Border: The vertical side or edge of a mattress or foundation. Prebuilt borders are constructed by stitching together the ticking, foam or other filling materials and a backing material. Commonly quilted or vertical-stitched. Border rod: A heavy gauge wire rod attached to the perimeter of the innerspring unit (top and bottom) by means of a helical wire or metal clips. Boric acid: A chemical additive applied during the garnetting of cotton and/or other fibers to provide cigarette ignition resistance characteristics. Box spring: Also referred to as a “foundation.” A base for an innerspring mattress, consisting of coils or other forms of springs mounted on a wood or metal frame and secured with a wire-interlaced

or welded-wire grid, topped with upholstery and insulating materials (felt, urethane or other resilient materials), and covered on the top and sides with ticking and on the bottom with a dust cover. It is an important part of a bed set since it serves as a shock absorber, distributes weight, and supports and interacts with the innerspring mattress to properly support the body. Box-top mattress: A mattress featuring a raised surface finishing treatment where a separate, sided and rectangular encasement of soft materials–usually with a tape edge–is attached via a welt to the entire surface on top of existing cover and upholstery. Bunk bed: A two-tiered wood or metal frame designed to accommodate two mattresses, typically twin-size, one above the other. Some models allow the upper and lower units to be detached and used as separate beds. Bunkie: A mattress, usually twinsize, and platform base used on bunk beds. Cal 117: Refers to California Technical Bulletin 117, which specifies a vertical flame testing procedure for bedding and furniture component

materials. Foam referred to as “Cal 117 foam” has passed this test. Carbon: The principal hardening element in steel. The higher the carbon content, the harder the metal and the more temper it will take, thus giving longer “memory.” Cellulose acetate pad: Woody fiber compacted into a pad and used as an insulator. May be glued or sandwiched between plastic netting to help hold it together. Coil count: The number of coils in an innerspring unit. Though the count can effect weight distribution, it is not the determining factor for firmness. The count is usually based on the number of coils in a full-size unit. Coils: The individual wire springs that form an innerspring unit. See Hourglass, Continuous and Offset Coils. Coir pad: An insulator pad made from coconut husk fiber, garnetted, needled, bonded and pre-cut to size. Comfort system: Refers to the upholstery layers of the mattress, generally consisting of a combination of materials (cover, cushioning, topper pad, insulators, etc.).

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Conjugate polyester fiber: Spirally crimped fiber that is crimped chemically rather than thermally. Is very durable and resilient. Continuous coils: An innerspring configuration in which the rows of coils are formed from a single piece of wire. Conventional bedding products: Mattresses and foundations in the conventional adult sizes of twin, twin extra long, full, full extra long, queen and king. Convertible sofa: A sofa with a bed folded beneath the seating surface, generally consisting of a mattress resting on a metal mechanism. Also called “sleep sofa” or “sofa sleeper.” Convoluted foam: Better known as “egg-crate” foam that is specially cut to produce hills and valleys, giving gentle softness and more surface comfort. Foam surface treatment is available in multiple patterns. Cornell test: Devised by Cornell University School of Hotel/Motel Administration. Designed to test cosmetic performance of bedding sets, such as body impression or support firmness. Two round surfaces are pounded into the finished product 100,000 times and checked periodically for failure or changes. Corner guards: Molded plastic or metal, (sometimes upholstered) fittings secured to foundation corners to prevent material damage from the bed frame. Cotton felt: Produced by a garnett machine which combs cotton and other fiber binders into a continuous web or layer. Several such layers combined are called cotton “batt”. For compressed cotton felt, thick layers of garnetted cotton fiber are mechanically compressed to reduce body impressions. Cotton linters: The short fibers adhering to the seed after the long staple fiber has been removed in

the ginning process. Used in making cotton felt. Cotton pickers: “Fall out” from ginning or garnetting. These shorter staple cotton fibers are blended with linters to produce cotton felt. Crown: A convex surface on a mattress. Mattresses with a half-inch crown are a half-inch thicker at the center than at the edges. Cushioning: Materials that lie above the insulator and below the fabric covering in an innerspring mattress. These materials are typically combinations of polyurethane foam, cotton felt, and/or mademade fibers. Damask: Woven ticking produced on a loom that has yarns running at 90-degree angles to each other, the warp and the weft. The damask design is woven into the fabric rather than printed on the surface. Density: A measure of weight per cubic volume, usually expressed in pounds per cubic foot. Often referred to when discussing foam. Double tempering: Heating of wire components, usually in an oven, after they have been given shape or form and have been electronically stress-relieved. Refers to tempering coils as well as border rods and helicals in a complete spring unit. Dual-purpose: A broad term used to include all sleep pieces, which can be converted to other uses, including: convertible sofas, high-risers, daybeds, futons, etc. See Convertible Sofa. Dust cover: A woven or non-woven fabric attached to the underside of a foundation to prevent the collection of dust inside. May also be known as “sheeting” or “cambric.”

outer edge of an innerspring unit are actually positioned under the border rod. Most units have the coils recessed from the edge, which can contribute to a “roll out of bed” feeling. Euro-top mattress: A mattress featuring a raised, squared-off surface finishing treatment filled with soft comfort layers and attached to the mattress upholstery at the tapeedge. Fabric cover: Cloth or textile material woven, knitted or felted of any fiber or mixture of fibers. Often referred to as “ticking” or mattress fabric. Fales pad: Compressed cotton felt that is stitched together to better retain compression. Fiber pad: Usually refers to manmade or natural fibers (wool, silk, etc.) that are garnetted, needled, carded and/or bonded together. Often used in quilting panels for mattress tops. Filler cloth: Refers to a plain fabric used on the top of a foundation instead of ticking. Commonly offers non-skid characteristics. Flanging: The process whereby a strip of fabric is sewn to the edge of the mattress cover and, in the assembly process, secured to the perimeter of the innerspring unit to prevent the cover and filling materials from shifting. Foam foundation: Consists of a built-up wood slat frame covered with a sheet of cardboard or similar material, topped with at least 2” of foam and covered with ticking.

Edge guard: Generally an extra component added to the edge of a mattress and/or box spring to give support on the sides.

Foundation: Any base or support for a mattress, sometimes used as a generic term for box spring. A foundation may be made entirely of wood or a combination of wood and steel or steel springs. See Box Spring and Foam Foundation.

Engineered edge support: A special design where the coils on the

Futon: A Japanese-style mattress construction, consisting of a cover

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and filling material, which is typically cotton but can be innerspring and/or foam. Garnetting: A mechanical process whereby short cotton fibers and/ or other fibers are combed into a specific orientation and formed into a thin web, which are then layered to create a batting used as an upholstery material. See Cotton Felt. Gauge, coil: A measurement of the diameter of the steel wire used in coil construction. Wire gauge for innerspring coils range from 12.5 to 17. The higher the gauge, the thinner the wire. Gel foam: Generally a visco-elastic foam that is infused with beads or swirls of gel during the foam pouring process. Hair pads: Horse tail or mane, cattle tail or hog hair, which has been processed and curled for use as a mattress or upholstery filler. Hammocking: An undesirable characteristic sometimes associated with worn out or low-end mattresses. When weight is placed in the center, the corners tend to rise and bow in response to deep compression much like a hammock. Terms “dish” and “sagging” also used to describe this phenomenon. Hand: Term used to describe the touch or feel of fabrics (e.g., soft, smooth, etc.). Hand-tied: The process of hand-lacing the coils in a box spring together with twine. Seldom used, this process has been replaced with modern technology and new designs. Headboard: An upright unit of wood, metal, plastic, or upholstered material, to be attached at the head of a bed, usually with the bed frame. Helical: A tightly-coiled, elongated wire used in the manufacture of innerspring units to join individual coils to each other and to the

border rod. High-contour mattress: Measures 9” – 13” thick. A mattress under 9” thick is considered “standard”; over 13” thick is considered “custom.” High riser: Usually a frame or sofa with two mattresses of equal size without a backrest. The frame slides out with the lower bed and rises to form a full bed or two single beds. Hog ring: Metal ring used to secure the insulator and flange material to the innerspring unit. Takes its name from its similarity to the metal ring in a hog’s nose. Hourglass coils: Coils that taper inward from top to middle and outward from middle to bottom, thus resembling an hourglass in shape. Employed in bonnell and offset coil designs. Hybrid: Commonly used industry term for a mattress that combines an innerspring unit with specialty foams such as visco-elastic or latex. Ideal weight distribution: Equalization of support in such a way as to eliminate pressure points that cause discomfort resulting in tossing and turning. Best achieved with coil on coil construction and properly designed insulation and cushioning material. Innerspring unit construction (for mattresses): The spring construction used as the main support system inside an innerspring mattress. Some common types are: pocketed

(see Marshall) and all metal (i.e., bonnell, offset and continuous wire). Insulator: Any material used on top and bottom of an innerspring unit to prevent the upholstery layers from cupping down into the coils. Some common types are: a fiber pad, non-woven fabric, netting, wire mesh or foam pad. Knit: A basic polyester or nylon ticking fabric produced through a knitting process (tricot) rather than weaving. Designs are printed onto the surface. Lacing wire: Finer gauges of wire used to form helicals. Latex: A flexible foam created from a water dispersion of rubber, either from the rubber tree (natural latex) or a man-made, petroleum-based product (synthetic latex). Most latex used in mattresses today is a combination of natural and synthetic latex rubber. LFK: An unknotted offset coil with a cylindrical or columnar shape. Link fabric: A wire foundation for bedsprings, cots, studio couches, sofabed mechanisms and gliders. So called because the fabric is a succession of metal links. Marshall: A type of innerspring construction in which thin gauge, barrel-shaped, knotless coils are encased in fabric pockets. Also known as “pocketed coils.” Mattress: A manufactured product to sleep on, consisting of various

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resilient materials covered with an outer ticking. Comes from the Arabic term “matrah” meaning to throw down. Early Arabs traveled with their bedding and threw it down on the ground or floor at night.

Foam.

Memory: The ability of tempered steel, foam or some fabrics to return to their original state after being compressed or stretched.

Quilting: The surface treatment in which the cover, foam and/or other fibers are sewn together, using various stitch patterns on quilting machinery, including scroll or panel quilters (single needle) and multi-needle quilters.

Print: A ticking fabric, which can be a woven or non-woven sheeting, commonly of synthetic fiber composition, on which a design has been printed.

Mesh: Plastic netting generally stretched across the face of an innerspring unit as an insulator.

Resilience: Surface liveliness and spring-back ability.

Microcoils: A low-profile metal spring unit, typically with individually wrapped coils, used in the top comfort layers of a mattress. Molded foam core (for mattresses): A core made of flexible foam is made in molds and used as the main support system in a foam mattress. Mounting: Attachment of a box spring unit to a wood or metal frame. Needlepunched fabric: A manufacturing process for which high strength, lightweight, non-woven construction fabrics are produced. These fabrics are produced by garnetting fibers, entangling or inner-locking these fibers together by a series of needles and then mechanically bonding or fusing them together via heat to produce a fabric without glue or binders. Needlepunched pad: A manufacturing process used to produce insulator pads and non-woven fabrics whereby loose, garnetted fibers are inner-locked by a series of “needles.” This process usually requires additional bonding to keep the fibers in place. Offset coils: An hourglass type coil on which portions of the top and bottom convolutions have been flattened. In assembling the innerspring unit, these flat segments of wire are hinged together with helicals.

Orthopedic: Generalized term to imply set gives proper postural alignment and support. Should not necessarily mean hard or board feeling. Proper support with a degree of comfort to contour to the body is best. Panel: The part of the ticking that constitutes the top sleep surface of a mattress, as well as the bottom of a mattress on a two-sided bed. Pedestal-type metal or wood bed frame: A low-profile bed frame with a solid pedestal base underneath each side of the frame, instead of legs. Pillow-top mattress: A mattress featuring a surface finishing treatment where a separate encasement of soft materials is attached to the entire surface on top of existing cover and upholstery. Plus 4 edge: Two border rods engineered with one inside of the other and designed so that they make the edge 4% firmer than the balance of the sleep surface to eliminate that “roll out of bed” feeling and edge sag. Pocketed coil: See Marshall. Polyurethane foam: See Urethane

Rollator test: An approximately 230 lb., six-sided roller is passed across a sleep set to determine the structural strengths or weaknesses of the set and components (i.e., foam or quilt failure, breaking of helicals and coils). The industry standard to duplicate the life of a mattress is 100,000 passes. Rollaway bed/cot: A portable metal bed/cot with a frame that folds in half with the mattress when not in use so it can be rolled away into a closet (or elsewhere) for compact storage. Sheeting: a woven or non-woven fabric other than knits that have a degree of sizing and are somewhat stiff. Side rail: A metal or wood rail, which hooks into the outside edges of a headboard and footboard to provide the support base for a foundation and mattress. Sisal: A product of the henequen plant formed into a pad and used as an insulator. Named after the. small port of Sisal in Yucatan. Slats: Narrow strips of wood used to support the coils in the box spring frame. Also used in a bedstead to support the box spring. Sleep Products Safety Council hangtag: Used voluntarily by bedding producers since 1987, the safety hangtag program provides

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critical consumer information about the safe use of sleep products. Manufacturers certify that they use the tag only on mattresses that meet the Federal Standard for the Flammability of Mattresses and Mattress Pads.The tag is available in a hangtag or permanent label.

Tape: Fabric material that closes over the rough-sewn edge where the top and bottom panels are joined to the border of a mattress or box spring.

Smooth top: A plain surfaced mattress, neither tufted nor quilted. Also called button-free.

Tape edge: A specified type of sewing machine designed to stitch binding tape around the top and bottom edges of the mattress, joining the panels with the border and closing the mattress.

Spring wire: Wire made from high carbon steel, characterized by toughness, strength and ductility. Typically furnished in 8 to 18 gauge for bedding industry applications.

Tempering: Heat treatment of wire to reduce brittleness. Accomplished by electric charge, oven heat or both. Also known as “stress relieved”.

Steel unit construction (for box springs): The spring construction used as the main support system inside a box spring.

Ticking: Fabrics for covering mattresses and foundations. Common types include: stretch knits, woven damasks, knits and nonwovens.

Stitch bonded pad: See Fales Pad.

Torsion bars: A type of spring system used in box springs characterized by square-shaped wire forms.

Straightline deflection: Pertains to mattress innerspring construction and refers to the constant ratio between stress and strain, weight and movement. The benefit is that constant support is provided regardless of the weight applied. No bottoming out of soft spots. Basically it means that two people of unequal weight, sleeping on the same mattress, receive the same support. Stretch knit: A heavy-weight mattress ticking consisting of a top layer, bottom layer and filling material knitted together and intermittently stitched to keep the filling yarns stable. Super zoned box spring frame: A support, generally wood, attached longitudinally to the underside of a foundation for added support where the main body weight rests. Another important structural point is that the vertical slats are turned on edge for added strength. This is extremely important on queen sizes and for 4-poster beds where typically no center support is provided. Also known as a “center rail.”

Trundle bed: A low bed that is rolled under a larger bed. In some constructions, the lower bed springs up to form a full bed or two single beds as in a high riser. Tufting: Consists of passing twine, cords or tape vertically through the mattress from top to bottom, knotting and securing the loops thus formed with tufts, buttons, or lacing. The purpose is to hold the mattress filling in place. Uniflex grid: A steel wire grid used to bridge the “mouth” of the coils on an innerspring unit to prevent “pocketing” of insulation down into the coil and to eliminate “coil feel.” Also helps to distribute the body weight of a person. Urethane foam: Synthetic (chemically foamed) flexible urethane used for mattress cores and as a cushioning material. As a core, it’s the main support system. Generic term covering both polyester and polyether foams. Ventilator: Metal or plastic screens attached to the sides and some-

times the ends of mattresses to permit the passage of air. Unnecessary with normal high quality materials used today, except for hospital type mattresses with wetproof covers. Visco-elastic foam: Also known as “memory foam.” Slow recovery urethane foams that are temperature sensitive. They conform to the body and distribute pressure according to body heat and dynamics. Waterbed: A sleep system employing a water-filled vinyl bladder as its primary support system. Original models relied on rigid framing to contain the vinyl components and were known as a “hardside”. Newer styles consist of vinyl components (bladder and liner) typically encased in foam and made to look like a conventional mattress, usually paired with a regular upholstered foundation. Also called a “softside” waterbed. All versions are sometimes referred to as “flotation beds.” Welded grid top: Basic wire welded into a lattice to which box spring coils, formed wire or modules are fastened. Offers even weight distribution, yet allows some flex and give. Wood bed: A bed with a headboard and footboard made of wood, having side rails of wood or metal that support the foundation and mattress. Wood frame (for box springs): The wood frame in a box spring on which the spring construction is mounted. Woven stripe: A once ubiquitous woven ticking with colored stripes. The style was referred to as “ACA”, the traditional designation for the 8 oz. blue- and white-striped ticking that has mostly fallen out of favor and is seldom produced.