SleepTech Magazine / September – October 2017

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September - October 2017 www.sleeptechmagazine.com


www.elektroteks.com.tr


P: +90.224 443 46 28 - 29 F: +90.224 441 99 90 NilĂźfer Bursa TURKEY info@elektroteks.com.tr


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INDEX ADS Boyteks............................................. Back cover Boyçelik................................ Inside back cover Elektroteks............................. Inside front cover Elektroteks.......................................................... 1 Latexco.............................................................. 3 Universal............................................................. 5 Nova................................................................... 7 Şiteks................................................................... 9 Aydın Tekstil................................................. 10-11 Özdemir Malzeme.......................................... 13 Birlik Sünger...................................................... 17 Ersan Madeni............................................. 18-19 Robatech......................................................... 23 Comfytex....................................................24-25 Bed Covers.................................................30-31 Kırayteks........................................................... 35 Artintech.......................................................... 39 Yılmaz Sünger..................................................45 Nobel................................................................ 47 Simalfa............................................................. 49 Özen İplik......................................................... 51 Giz Grup..................................................... 54-55 Jakarteks.......................................................... 59 Sefox................................................................. 61 Miramac.......................................................... 63 Artilat.......................................................... 64-65 Feryal................................................................ 67 Coverconf................................................... 70-71 Gemba Makina.............................................. 75 Nono Yay......................................................... 77 MTF.................................................................... 79 Histeks............................................................... 81 Nerteks............................................................. 85 Allbema........................................................... 87 Allbeco............................................................. 89 Ferzan............................................................... 91 Doğuş............................................................... 93 İMS.................................................................... 97 Tuğsan..............................................................99 Unimet..................................................... 102-103 Innova.............................................................113 Tiamo...............................................................115 Ciff....................................................................119 Felturc.......................................................121-122 Mert Makina........................................... 134-135

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Birlik Sünger upgrades the comfort standards with a keen eye on innovative foam products for the mattress industry

Get rid of day’s stress with Bed Covers

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“Every one out of ten mattresses is made of fabrics”

Mattress products shaped with experience

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Leggett & Platt at Sleepwell Expo with its next generation innerspring technologies

Boyçelik to redefine comfort with its new pocket springs

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Aydin Textile targets to be a leader in globe



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From The Editor

w w w . s l e e p t e c h m a g a z i n e . c o m Publisher

Good morning Istanbul! The preregistrations and other sources show that many people in the bedding industry will wake up in Istanbul on this lovely day of October; the 19th day of the month. They’re here for the fourth edition of Sleepwell Expo Istanbul. Welcome everybody! As conscious of the importance of mattresses, this is a good opportunity to develop the trade, manufacturing and innovations for every person and company involved. Contrary to our recent history and beyond, there are excellent alternatives to produce, to find or to innovate for this vital need of humanity. Four years ago we started this show as a first in Turkey and it was developed by the support of the industry. We are thankful to all exhibitors from its first day until today’s respectful ones. There will be around 100 brands represented at the show. We will have more surprises for the next edition but I am sure you will find this latest edition an excellent opportunity for your business no matter if you are selling or buying. Sleepwell Expo has all in store for all needs and requirements. SLEEPWELL EXPO Istanbul will offer the best materials, parts and components, machinery and technologies and a great many samples of finished products. So, if mattress matters for you to offer the best to your customers, come and visit for yourself! Istanbul Expo Center, October 19-22, 2017. Enjoy the show!

Mehmet Soztutan

ISTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Ticaret Ltd. Şti. Adına sahibi H.Ferruh IŞIK

General Manager

Mehmet SÖZTUTAN (mehmet.soztutan@img.com.tr)

Responsible Editor-in-Chief

Cüneyt AKTURK (cuneyt.akturk@ihlasfuar.com)

Chief of Editorial Board

Ömer Faruk Görün (omer.gorun@img.com.tr)

Editorial Consultants

Chris France, Leggett & Platt Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Recep SAHIN

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Are Lewis acids the antimicrobial solution for textiles? A new research project at the Hohenstein Group deals with antimicrobial effects of Lewis acids that are applied on textile surfaces. Results of this work may significantly contribute to countermeasures against multiresistant bacteria as found, for example, in medical facilities.

BOENNIGHEIM – Many areas of everyday and professional life require antimicrobial protection. Such an effect on textile surfaces is currently achieved by utilization of silver or ammonium containing compounds. However, the use of such compounds is questionable with respect to possible adverse ecological and toxicological effects. In addition, these compounds are generally expensive. Lewis acids exhibit an acidic surface effect and an antimicrobial effect has been demonstrated. Therefore, these compounds can already be found in applications such as the cleaning of floors in hospitals. However, they have not been applied on textile surfaces. In presence of moisture, Lewis acids (metal oxides, e.g. zinc oxide) generate low pH-values on their surfaces resulting in antimicrobial effects comparable to the natural protective acid mantle of human skin. Compared to commercially available antimicrobial substances,

Lewis acids have proven to be useful against different pathogens like fungi, bacteria and even viruses. Furthermore, they have found to be very effective and stable even during exposure to human sweat and proteins. Besides, estimations suggest that the use of Lewis acids in antimicrobial textile coatings may result in cost-reductions of up to 90%. In the current project at the Hohenstein Group, researchers will cooperate closely with manufacturers of products for textile industry like knitted and woven fabrics, textile auxiliaries and textile finishers. Part of the work includes the determination of suitable metal oxides featuring very low solubility in water and to be applied on textile surfaces. By combination of different substances, synergistic effects might be generated. Systems based on a binder matrix and a Lewis acid will be selected, because this concept is already known from the functionalisation of surfaces.



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The project includes the development of an innovative finish based on suitable Lewis acids with different binder matrices. In order to provide relevant results for a broad audience, different textiles will be finished and characterized. Correlating the amount of Lewis acid applied to the surface of the textile and the amount finally released will serve as the basis for a cost/benefit analysis. Biocompatibility testing will be performed to ensure that any harmful effect on the skin originating from the treated textiles can be ruled out. Based on the project results, optimized compositions for antimicrobial textile finishes and the corresponding process parameters will be provided to the textile industry. The expected research results will meet practical requirements of the textile industry and, in consequence, can be applied directly to current product development. Acknowledgement: The IGF project 18519N by the research association Forschungskuratorium Textil e.V., Reinhardtstraße 12-14 10117 Berlin, was sponsored via the AIF as part of the programme to support “Industrial Community Research and Development” (IGF), with funds from the Federal Ministry of Economics and Energy (BMWi) following an Order by the German Federal Parliament.

Investigation of antimicrobial activity ©Hohenstein Group





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Strip Cutting Machine and Panelmax e-flyer from MPT Group MPT Group a leading producer of mattress machinery for the mattress industry. MPT Group offers a wide range of mattress equipment allowing us to meet all of your mattress machine requirements. Today MPT Group is a leading mattress machinery supplier of mattress equipment around the world and exports its machinery to over 80 countries. It operates mattress machinery agent networks in many parts of the world.

PANELMAX Automatic panel cutter machine The Panelmax offers a fully automated panel cutting solution for all fabric types. The Panelmax features a digital measuring system to ensure the highest possible levels of accuracy required. The machine is also fitted with a full safety interlock system to meet with strict health and safety requirements. The Panelmax is capable of holding multiple rolls and can handle material up to 2.5 metres wide. Other features include an automated stacking system for cut fabrics allowing easy unloading and the touch screen control means users can store cutting requirements for easy access. NSC15 STRIP CUTTING MACHINE Textile cutting machine The Strip cutting machine is designed to accept rolls of material to a maximum length of 3000mm and a maximum diameter of 300mm (NSC15) or the optional 380mm (NSC18) and is fitted with a cloth bar to accept 50.8mm inside diameter cores, material is controlled by a variable speed drive, semi-automatic spacing device which allows pre-set cut widths up to 100mm and measuring rule fixed to the carriageway allows for cutting wider widths.



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Birlik Sünger upgrades the comfort standards with a keen eye on innovative foam products for the mattress industry

“Comfort standards in mattress sector are changing its language more than ever. The comfort of the mattress made of foam seems to change the old habits. Rapid innovations in the foam materials also lead us to foam mattresses for a more comfortable sleep. Birlik Sünger, who has made significant R&D work in this area to enhance the comfort, offers its customers a unique and exceptional experience “ says, Birlik Sünger Company Owner Abdurrahman Yahya Sahin. We have recently interviewed him.

Could you mention about the variety of foams you offer for the mattress sector? A wide variety of foams are utilized for the bed sector. At the top of these are 14, 18 and 22 density products. These products are used as intermediate materials to the springs. We have 14, 18, 22 density foam that provide the first touch comfort under the mattress fabric, for those looking for extra comfort and softness. We are proud of being the first company to introduce the feather foam to the mattress sector 10 years ago. One of our

clients had said that the foam applied to the mattress fabric did not provide the comfort. We also made our feathered product suitable for the mattress and our customer was very satisfied with this change. Which machinery and technologies do you use in production? We use the Maxfoam machine from Laader Berg in foam production. We meet at every fair with Laader Berg company officials and discuss on how to apply innovations to their machines. One of the innovations we


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recently made is double-stage mixing technology. By applying a primary mixture before the main mixer, we obtain a homogeneous product by distributing the auxiliary raw materials within the main raw material. It is more difficult to provide homogenization because the foam dimensions are wider in Turkey. As Birlik Sünger, we apply the latest innovations to produce a more homogeneous structure of the foam. By means of cutting department, we are able to cut the foams according to the desired size and shape. All of our machines are suitable for cutting with precision cutting and minimum error margin. We are serving our customers with 3 different types of machines, which are attached to 10 meters of foam which is widely used in

the mattress sector. We are also able to reduce our customers’ costs by cutting with a minimum of 1.5 millimeters thickness and 0.1 millimeter precision. What are the tests you apply on behalf of quality control?

We perform the following tests for quality control. •Hardness (ILD, CLD) •Density •Air Permeability Flow •Foam Durability

All production process of Birlik Sünger are controlled with internationally accepted test methods and the results are evaluated entirely. Approximately 4 days after casting, sample is taken to control the process.

•Permanent Deformation

The purpose of it is being taken 4 days after is to wait for the curing time to be over for foam to get hardened, polymer strength to reach intended level, sizes to become stable and physical properties to take its final form.

•Horizontal Flame Test

•Fatigue Feature Under Constant Load •Tensile Strength and Elongation at Break •Tearing Strength •Elasticity •-%95 Finger Recovery Test Method


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How much of your foam production are you allocating for the bedding industry? What is your total production capacity? The total annual capacity of our factory is 18 thousand tons. We allocate 26% of our production for the mattress sector. This rate is increasing every year. The reason for this is that the export of our foam mattress as a country is increasing and the quality of products in the domestic market is rising. Due to the proximity of our country to the European market and to the African market, there is a great diversity of products in the sector. This fact prompt us to develop new products and designs. What recommendations do you have for selecting foam? Apart from ViscoBÄ°R, we have recently added a series of new foam products such as 36 relax, 36 medium, 36 hyper, 32 touch, 30 reflex to our product range.

With ever growing awareness, our people have searched for more information about foam. This has produced a consciousness on the public, and the customers have begun to use the foam in the sector. What do you want to add? With each passing year and changing of mattress habits,

we direct our R&D activities in the direction of demands and we produce new products for the mattress sector. With the abandonment of old habits and the introduction of the foam mattresses we think that the foam consumption in the sector will replace the spring materials in line with the innovative foam products and materials.





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Adhesive application systems for the mattress industry efficiency and precision during adhesive implementation An Elektroteks case with Robatech solutions

Glue adhesive application with five application heads

Adhesive application plays an important role during the production of innerspring mattresses. With the Jumbo 160 tank melt system, Robatech – the service and technology leader in green adhesive application systems – offers a powerful and reliable product for hot melt adhesive processing during mattress core manufacturing. Machinery manufacturing company Elektroteks successfully uses the melter in their solutions. Bursa-based Elektroteks manufactures high-quality systems for mattress production. The company was founded as a plant to develop machinery manufacturing and control systems in 1990 and has been continuing its operations successfully.

Fast and precise adhesive application

Elektroteks has been closely collaborating with Robatech regarding adhesive application for a long time. The company partnership is based on tradition, geographical proximity, satisfaction, and success.

Situation – economic and flexible adhesive application solution Adhesive application is one of the decisive factors for clean support and stability in mattress manufacturing. Adhesive function and ap-


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plication are illustrated using the following example at Elektroteks mattress manufacturing line. This line is operational at a mattress manufacturer in Germany. And the customer requests a manufacturing line for two mattress cores per minute. The maximum width amounts to 200 cm. The line should be self-adjusting for flexible, order-specific manufacturing without user intervention.

Solution – flexibility and precision during adhesive application

Jumbo 160 tank melt system made by Robatech

The manufacturing line comprises an application stations with a total of 24 application nozzles. The station is supplied by a fully configured Robatech Jumbo 80 tank melt system. Jumbo 80. With a capacity of 80 liters, the melter is suitable for thermoplastic adhesive processing in the mattress industry. The adhesive is delivered in block or granular form and manually filled into the device. Simple operation and filling level monitoring support error-free production. The melter also convinces with a high service life.

Jumbo 160 tank melt system made by Robatech


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Guaranteed support and stability

The high-precision gear pump with variable speed ensures reliable adhesive distribution in high quantities and a uniform application pattern.

System and implementation – cost-efficient and user-friendly The implementation focuses on user friendliness and cost efficiency. The solution with one melter for two application stations saves costs and improves ease of use. The up to 10 m long heated hoses are now equipped with two heating zones to prevent adhesive cooling. This ensures a constant temperature and efficient adhesive application. The manufacturing line features two separate application stations. At the first station, long lines of adhesive are applied to the foam sheet in bead form with up to five application heads. This way, the pad carrier is glued on. This carrier mainly made of felt, protects the foam sheet against friction of the spring core wires. The downstream frame application station recognizes the foam

sheet height, width, and length fully automatically. Specific heads are used for precise frame pattern gluing for a uniform application pattern on the long and short sides. In addition, this station can apply longitudinal lines on the inside of the frame that e.g. can be used for gluing a pocket spring core onto the felt.

Advantages The solution with one melter only for two adhesive application stations reduces the overall system costs. At the same time a better stabile adhesive quality can be obtained thanks to the gear pump. This functionality directly benefits the customer. Furthermore, the operator is relieved in the long term, as he must monitor and maintain one device only. At the same time, he can organize the adhesive supply with reserve capacity using. The efficiency of the Jumbo 80 during melting and delivery ensures a uniform application pattern for clean and precise adhesive application. The non-stick coated tank facilitates cleaning and

reduces downtime. With its high capacity and reliability, the melter is excellently suited for the use in mattress production. Osman Güler, General Manager of Elektroteks, explained, “Thanks to close collaboration, geographical proximity, and regular personal contact with Robatech experts, solutions can be quickly developed and efficiently implemented to the benefit of the customer.”


ROBATECH. Rahat bir uyku için Tutkallama Teknolojisi. Concept Eritme Cihazı ve EasyStar El Tabancası Yatak imalat endüstrisi tutkal uygulamalarında güvenli kullanım için mükemmel ikili. • Çevreci uygulama teknolojisi • Ergonomik tasarım • Yüksek operatör güvenliği Huzurlu bir uyku için Mükemmel Tutkallama Robatech’ten güvenilir ve uzun ömürlü bir sistem çözümü! Bizimle iletişime geçin ve daha fazlasını öğrenin! www.robatech.com.tr




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PERISCOPE

by Chris France Division Marketing Manager, Leggett & Platt


Sleep Easier in a Cleaner World When you think of recycling and being eco-friendly, does the bedding industry immediately come to mind? The answer is probably no, but efforts are continuously being made to change that.

The bedding industry’s environmental sustainability starts with the materials placed in products. The optimization of material content within spring core components helps make bedding better for the environment. Innerspring mattresses and components are known for their sustainable and recyclable properties, and the introduction of next-generation products seeks to build on that reputation. Spring systems that maximize product performance while optimizing raw material content highlight an awareness of sustainability from some suppliers and show they are indeed mindful of the long-term impact the bedding industry has on the environment. Being eco-friendly starts with materials and continues with how they are disposed of when you upgrade to a newer mattress. Several industries have adopted extended producer responsibility practices, with bed-

ding being one of them. This means that when you get an oil change, new tyres, or something similar, the service company keeps the old material to recycle or dispose of properly. Bedding companies are now collecting old mattresses once they deliver a new one. This prevents landfills from becoming too crowded, and reduces environmental eyesores if the consumer disposes of the mattress improperly. Extended producer responsibility has many effects on the bedding industry. On top of the environmental benefits, this practice can potentially increase sales because of the added service and the reduction of re-covered mattresses. However, companies who offer this will have to comply with EPR regulations throughout the entire process. With these practices, the bedding industry is increasing efforts to be environmentally sustainable. As technology and the need to be more eco-friendly grows, keep an eye out in the future for more ways bedding is becoming better for the environment.

PERISCOPE

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Get rid of day’s stress with Bed Covers

Bed Covers offers a peaceful sleep with its design and texture that slip you off negative thoughts.

Watching closely the developments in the fashion and sleep industry in the world Bed Covers continuously improves its technical abilities and designs. Duygu GunaydÄąn, deputy general manage of the company, answered our questions on the Sleep Well Expo activities.

Which products do you want to present to your visitors in Sleep Well Expo? As you know, we focused on the bed covers and white group of textiles for the sleep industry. We will introduce our bed covers, quilts, pillows and alezes to our guests in the fair.

What kind of new items have you introduced to your market recently? Actually, each step we have taken is new for us and for the industry because we have to be always fresh. We are in a position that we have to sooth the emotions, negative senses and tiredness of the day that people have accumulated all day long. Though it is hard to serve the people, but serving to their health and their spirits are more valuable. When look at from this point, we feel ourselves in a position that we have to produce something for every people. So, we have to be more dynamic and open to changes. We re-


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place our machine inventory, we organize training sessions for our personnel and try to reflect these efforts to our customers. We try to offer the right product to right buyers, either in the east or west.

Will you inform us about export markets and your target segments? We sell mainly to European, Asian and Balkan countries. We want to serve globally, but it is not possible to answer all their demand. Our main focus is on the mattress producers. What distinguishes you from your competitors? We always look further ahead and try to keep ourselves energetic, more curious, and to research more. At the end we make good things. What are your views and opinions on Sleep Well Expo? Will you describe the visitor profile that you want to communicate with? Sleep Well Expo is a good opportunity to meet the consumers, the end users of our products and other professionals in our industry. We try to establish long-standing contacts and businesses. As it was in the last year’s event, we seek to meet with new customers, buyers and business partners this year again.

Duygu Günaydın Deputy General Manager


Adres - Address: Fatih Sultan Mehmet Bulvarı Saray Mah. No: 315/D Sarayköy / Kazan / ANKARA Tel - Phone: (312) 256 46 08 - 256 50 24 Faks - Fax : (312) 256 38 87 E-posta -E-mail: hakankardesler@hotmail.com

www.bedcovers.com.tr


www.bedcovers.com.tr

time for the change


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Memory Gel is fully compatible with body form Nova Sünger brings a new breath to the sector with gel foam, layered bed foam, and pocket spring units.

Nova Sünger continues to develop innovative products in its 245,000m² production area of which 55,000-sqm is closed, in Adapazari, equipped with stateof-the-art technologies and fully automated systems. Nova Sünger Domestic Sales Director Emre Biricik stated that the primary purpose of the company is protecting the environment and the people and providing the customers with the most upto-date technology and perfect

services while producing unique and semi-finished products and presenting them to markets.

Which products will you exhibit at Sleepwell Expo? At the Sleepwell Expo we will be presenting our products including foam, fiber, steel wire, spring, bag spring systems and bonnel spring systems for our visitors. What are the latest innovations you introduced in the sector?


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Emre Biricik Domestic Sales Director As Nova, we are working to innovate in the sector. We are aiming to bring a new breath to our industry with our memory gel foam, layered bed foam and bag spring units and spring configurations.

Would you give information about your export markets and your target markets? As Nova Foam and Bed company we continue to work, progress and add value to our country by exporting to more than 67 countries in 5 continents. From this point of view, we consider the whole world as the target market and continue our work in this direction.


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What are your characteristics that differ you from your competitors? Our mission is to protect the environment and the people while producing the products and semi-finished products that the industry needs and presenting the markets, to provide our customers with the most up-to-date technology and perfect service. In the light of our mission, we aim to be a trusted and preferred

business partner all over the world by presenting our products in an integrated structure and with the highest quality standards to domestic and foreign markets. Our mission is to protect the environment and the people, to keep the quality high and keeping up with the most up-to-date technology, can be counted as the factors that make us one-step ahead.

What are your thoughts about Sleepwell Expo? What is the profile of the visitors that you want to contact? Sleepwell Expo is a show that we have been participating in for many years and we are proud and happy to attend. Sleepwell Expo has a distinct value for us as it allows us to meet with our customers we want to interact with. The main goal of the bed and furniture production is to designate and interact with all visitors



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Artintechs enables mattress manufacturers to display their products in an ideal manner

Artintechs will showcase its specially designed displaying systems for mattresses and the related accessories during Sleep Well Expo. Artintechs, which meets the needs of the exhibition spaces of the stores with the modular systems it develops, makes it easier to transport the mattresses with these systems. Mentioning about their activities in the North American and Scandinavian markets, Artintechs General Manager H覺d覺r Korkmaz pointed out that the biggest difference that distinguishes Artintechs from its competitors is that we give utmost emphasis on quality production and expertise more than ever. We have recently interviewed Artintechs General Manager H覺z覺r Korkmaz:


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What products will you display at Sleep Well Expo? We will showcase our specially tailored displaying systems for mattresses and the related accessories at SleepWell Expo. We are convinced that our systems would attract great interest as usual during the Fair.

What are the latest innovations in the sector? We developed modular systems in order to meet the needs of stores Thanks to these systems, the mattress will be able to be easily transported and displayed within the store, thereby increasing the productivity of the sector.

Would you give information about your export markets and your target markets? Actually, the whole world is our market but there are some re-

HÄązÄąr Korkmaz Artintechs General Manager


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gions where we are concentrated. North American and Scandinavian markets are at the forefront of our target markets.

What are your characteristics that make you different from your competitors? The importance we give to quality production and qualified expertise distinguishes us from our competitors. Our systems have turned out

to be functional for diverse range of products.

What are your views on Sleepwell Expo? Could you mention about your targeted visitors you want to contact during the Fair? First of all, I would like to thank you for your efforts on the Sleepwell Expo. Featuring as a first in its field, Sleep Well Expo has

turned out to be a remarkable event for bringing the professionals of mattress industry, machinery and equipment. The Fair has become an ideal exhibition venue where the state-of-the art technologies, innovative products and latest collections will be introduced. The Fair would also pave the way for an additional demand directed to our specially designed mattress displaying systems.



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“Every one out of ten mattresses is made of fabrics�

Aiming to transfer its brand reputation and awareness in its mattress fabric category to other products, Boyteks is directing its investments in different regions.


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Having different products made of different technologies, Boyteks keeps its research and development efforts. Answering our questions before Sleepwell Expo, general manager Mustafa Yildirim informed us about the latest trends in mattress fabrics, innovative products and concept solutions. Which products do you exhibit in Sleepwell Expo? We will take part in the event with our latest trend mattress fabrics, innovative products and concept solutions. What are your recent innovative offerings to the industry? We take more than 100 products to the event including the Cooler that has a cooling effect, Biorytmic Sleep that provides balance and concentration, Magnerest that has magnetic therapeutic effect. Boyteks is the leader of the industry in terms of innovation and will keep its position in the future.

Mustafa YÄąldÄąrÄąm General Manager Of Boyteks


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Will you inform us about export markets and targets in these categories? We made our maiden exports in 2002 and by the year 2016 we exported our products to 101 countries and became the ninth largest firm exporting to so many countries in Turkey. From the first day, we aimed to be the leader in all categories we entered in. Presently, we are among the market leaders in mattress fabrics category. Today, every one of ten mattresses produced in the world is made of Boyteks fabrics. We have about 50 distributors and representatives in several parts of the world and we sell directly to some leading brands of the world. Each week we host different representatives coming from several countries in our factories in Kayseri and in Bursa. This is an exciting result of our efforts.


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What distinguishes you from your competitors? Boyteks has a larger geographic coverage in the world. We can revise our strategies quickly to respond the fast changing realities in economic and political fields. Total quality and productivity are both important for us. We started several projects for production and maintenance processes, including automation and automatic transport system. Besides we have ongoing projects such as Turquality, 6 Sigma and SS. What is your opinion about Sleepwell Expo? What kind of visitor profile do you target? Sleepwell is an important fair. We wait for especially our guests from neighboring markets, besides those that will come from Middle East and from Europe.

Will you brief about your mid and long term global targets? Basically, we aim to transfer the power, the market share, brand awareness and brand perception that we gained in mattress fabrics in the global markets, to other product groups that we offer. Also we target to be the market leader in all product categories. We may even invest in different regions in the world.


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Types of memory foam Memory foam is a polyurethane material that is sensitive to pressure and temperature, used especially in mattresses, where it molds to the shape of an individual’s body. Things have come a long way since the emergence of memory foam, and you have likely come across various types of memory foam mattresses. What you probably didn’t realize is that there’s much more than meets the eye when it comes to this material. There are different chemical combinations that are used in foam manufacturing.

While they all leave a handprint when you press on them, they each feature their own unique properties that make a difference in the way they feel. When you apply pressure, it takes several seconds for the mattress to resume its original form. Even the same manufacturer may apply a variety of formulas in order to offer their customers the ability to choose what will work better for them.



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Memory foam, in general, responds to heat and pressure. When you lay on the mattress, you can expect it to soften as your body heat has a chance to make its way into the layers. However, the degree of temperature sensitivity varies. Products that are more temperature sensitive will become softer when you lay on them, and the areas around your body will be firmer.

Traditional Memory Foam

There are currently three types of memory foams you should know. Traditional, air-cool and gel types...

This kind of foam is antimicrobial, a feature which reduces the number of dust mites and other bugs that can make allergies

Traditional memory foam took the mattress industry by storm in the 1990’s, as consumers were attracted to the cradling it provides. Not only does this prove effective in reducing pressure on your joints, but it also helps improve your blood circulation. Another huge selling point was the fact that memory foam is highly effective in reducing motion transfer.

flare-up. In fact, it makes for a much healthier sleeping environment all round. Also, a traditional memory foam mattress will last much longer than a spring type because of the materials used and the way it’s constructed. Air Cool Memory Foam One of the biggest complaints about memory foam mattresses is the amount of heat they can produce. This is because lots of models have been designed so they react to your body temperature. When this happens,



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the material softens which is why you get such great support from them. In fact, you could say it’s a little like sleeping on air. An ideal heat transfer solution can be found in air cool memory foam. This option responds more quickly to your body heat, allowing the product to soften faster and more efficiently channel heat out of the product. This can help transfer heat more readily and, when combined with opencell technology, sleepers have a solution with proven results. If you opt for a mattress that includes this technology, it will respond to your body temperature much quicker and will channel the warmth out. This eliminates the issue with additional heat and makes for a cooler night’s sleep. Some models also use open cell technology which helps to distribute heat more evenly.

Gel Memory Foam Gel infused memory foam is another option for those concerned with the inability of traditional memory foam to disperse heat. Just like traditional memory foam, gel technology will help stop motion transfer when people sleep in the same bed and will cradle the pressure points over your body. Gel foam


www.simalfa.ch | water based adhesives

Simply the original. WATER BASED ADHESIVES. SWISS MADE.


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is also anti-microbial so you can keep those allergies at bay. You have likely come across this technology in sports equipment and shoe inserts. An aqueous substance, gel is known to take on the temperature of its surroundings. Therefore, when you lay on the mattress, it’s capable of absorbing your body heat, and this helps keep the product cool. However, if you’ve ever used a gel ice pack, you know that it’s cold when it first comes out of the freezer. Throughout the day, it becomes warmer until it reaches room temperature. At this point, it is no longer able to serve its purpose in keeping your food cool. Likewise, as the gel beads found in gel memory foam become “saturated” with heat, they reach a point where they can absorb no more. At this point, you can expect your mattress to heat up.

This kind of memory foam is also more durable than traditional foam which means manufacturers can offer better warranties. Do bear in mind however, that due to the support gel foam offers, it will feel firmer than traditional memory foam.



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Özen İplik: Supplier of quality threads for mattress manufacturers

Özen Yarn Company, a major producer and exporter of industrial sewing thread expands its coverage both in domestic and international markets

Established in 2003 in a small workshop in Kumkapi, the company then moved to a factory of 14 thousand sqm in Kirac, Istanbul to produce sewing threads for various industries. Then in 2006 it focused its production on the products needed by mattress manufacturers. We talked with Adnan Turker, a manager of Ozen Yarn about Sleep Well Expo activities.

Which products did you plan to introduce to your visitors in Sleep Well Expo? We will exhibit our all threads used in mattress and furniture industries in the fair. What are the new products you introduced to market recently? We have special threads for furniture industry having waxed sewing and ornament yarn, an antistatic inox wires (0.50 ohm resistant) for quilt stitching.


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Will you inform us about export markets and target markets? We produce our products in comply with international standards as a global firm. 60 percent of our cproduction is exported to 29 countries through our sales offices in the country and in abroad. We keep growing by exporting and investing more. What characteristics distinguish your firm from other companies? We have 100 percent national capital and we produce all our products in our factory. Our aim is to provide unconditional satisfaction of our customers. What is your opinion about Sleep Well Expo? Will you describe the customer profile that you aimed to reach? We want to meet with new buyers and have profitable talks with them during the fair.

Adnan Turker




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Mattress products shaped with experience

“We are active in bedding and furniture industries besides other activities. We serve our customers as Gizteks, Gizplast and Gizgrafik. Our experiences in mattress industry are important for success,� says Erhan Karakaslar, owner of the company.

Eser Karakaslar


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At the eve of Sleepwell Expo we spoke with Erhan Karakaslar, proprietor of Giz Group about their respectful brands such as Gizteks, Gizplast and Gizgragik. The 16-year old company has been manufacturing important parts for the mattresses production.

How long is your company active in the industry? We are active in the sector for 16 years. However we are rather young as Giz Group but we have been active as Gizteks, Gizplast and Gizgrafik brands for three years.

What kind of products do you have for mattress industry? Gizteks produces wicks and other narrow bands, besides labels and other textile products. Gizplast produces accessories demanded by mattress manufacturers. Handles, cups and protecting plastics are made under this trade name. Gizgrafit produces print designs, stickers and catalogues used in the mattress industry.

Do you import any of the inputs? Earlier, mattress wicks have been regarded as unimportant. It was a basic band to be used on the edges of mattresses. Neither color nor quality was important. Now, we produce variety of edge wicks upon the special needs of producing companies, who want to differentiate their products. Our wicks can be ordered at variety of widths from 30 mm. to 45 mm. We also developed types of air capsules at different sizes and shapes. They are all can be adjusted to the needs of mattress designs.


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Worldwide comfort

Promising the highest level of comfort through best appropriate materials for human body and natural materials, Enkev’s new products will be at SleepWell Expo.

Offering mattress stuffing materials and comfort materials on international arena Enkev has been adding value to the mattress industry. Peter De Jong, International Sales Manager of Enkev spoke about their products providing excellent flexibility and air circulation at an exclusive interview he granted to Sleep Tech magazine.

Hairlok, Cocolok, needled coir.

Which products will you display at Sleepwell Expo this year? •Natural filling materials for mattress like; Horse hair, Horse Tail and rubberized fibres such as:

•Our rubberized natural filling layers already consist of almost 50% natural latex. In order to achieve more comfort by more resilience we increased the amount

•Soft comfort materials like needled and thermos bonded high quality wools and cotton, cashmere, camel wool and silk. But also organic fibres with a GOTS certification •And many more… What are the innovations you have recently introduced?



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of latex. In example we have the Hairlok Extra Elastic and the Taillok XXE (Extra Extra Elastic). Please ask us for more information and what added value this brings you in your mattress. •Our range Labyrinth, which is a 3D monofilament structure of LDPE or TPE layers we improved the structure with thinner fibres

Can you tell us about your current export markets and target markets? Enkev sells world wide comfort materials for the bedding industry, which is our main market. In Europe we also sell in the automotive and filter market. What makes you different from your competition? In general the quality of our rubberized fibres is the best in the world. Since 1932 we have innovated, improved and worked on our own technology. All technologies we have in house. We have more than 100 different fibres in stock. We have our own spinning factory from which we use curled

fibres. Many others use straight fibres. Next to this we use natural latex (proved by Eco-Institut Germany) and this natural latex bonds the curly fibres, which gives unsurpassed resilience and ventilation.

However I would also like to meet low-mid range segments in the bedding industry and show them the benefit which our natural materials can bring to bonell, pocket and foam based mattress.

Could you mention your thoughts about Sleepwell Expo? What is the ideal profile of visitors that you are expecting to welcome at the show? Our materials are used by the high – premium mattresses.

Do you have any additional comment? Natural materials suit the best with the human body and are necessary for the right comfort. You are very welcome to visit Enkev at the Innova Bedding stand!



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“After sales services are important�

Miramac Machinery offers timely solutions and emphasizes on quality, safety and ease of applications in its machinery and offers timely solutions.

Mevlut Tasdelen, production manager of Miramac Machinery, said that they would offer newly developed machinery to the choice of the buyers in the sector. We interviewed Tasdelen about their participation in Sleepwell Expo.

Which products will you display at Sleepwell Expo this year? Quilt cutting machinery, packaging machinery and mattress manufacturing machineries are our basic items that we will introduce them in the fair. What are the innovations you have recently introduced? R&D studies are very important for us. With our experts team we keep our effort to produce and offer quality, safety and ease to use machinery. That will be displayed in the fair.

Can you tell us about your current export markets and target markets? Presently, we have been exporting our products to Iran, Georgia, Azerbaijan and Kyrgyzstan. Via this fair, we hope to acquire new buyers by promoting of machinery to the visitors coming from other countries. What makes you different from your competition? Quality and safety measures come first in our machinery. Besides, we offer fast and timely maintenance and after sales services to our customers





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COMO offers natural felts and waddings for mattresses

Como is a Greek company producing materials for the mattress and furniture industry with experience of over 20 years. It is producing felts and other wadding products for the mattresses, sofas and furniture in general. As an exhibitor in Sleepwell Expo, we asked questions to Sandy Triferi of the company about their participation in the show.

Which products will you display at SleepWell Expo? We will display felts for mattresses. What are the innovations you have recently introduced? We have developed eco friendly products.

Can you tell us about your current export markets and target markets? Since 1996, when we first started exporting, we have made ourselves known throughout Europe and beyond, by introducing our line of products in both domestic as well as European and international markets. We now mainly export to EU countries – Turkey, Middle East, North Africa and Russia. What makes you different from your competition? We are offering natural products which are very important for the next generation.

Could you mention your thoughts about SleepWell Expo? What is the ideal profile of visitors that you are expexting to welcome at the show? Producers that are focusing to high quality mattresses are our target audience. We hope we can meet them at the show.

Do you have any additional comment? More user-friendly site of the exhibition with more options.



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“We aim to meet with companies who need and seek innovation in zippers”

Feryal Zipper accelerates production by solving matching problems of producers. Backing up its production processes with up to date machinery and complying with international norms at every stage of production process, Feryal Zippers will exhibit its new products in Sleep Well Expo. We talked with Akın Bebek, Chairman of Board, about their participation. Mr. Bebek said that they aim to grow in export markets by entering new markets.

Which products are you planning to introduce to your visitors in Sleepwell Expo? 1) Nylon zipper 2) Delrin Zipper 3) Metal Zipper 4) Invisible Zipper 5) With special pullers and sliders. That’s all Oeko-tex Certificate and without non-nickel and non-azo dying.

Akın Bebek Chairman of Board


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What are the new products you introduced to market recently? Our main target is for export market, bring forward our interchangeable zipper on this exhibition. Being a special product, this product solves the matching problem of the manufacturers and supply with fastly production and good quality. With our many year experiences, we can service and care our costumer on first side. Will you inform us about export markets and target markets? We export 40 % of our production directly to 15 countries. We aim to expand the number of export markets. Our target is to provide services and to contribute to our country’s economy. What characteristics distinguish your firm from other companies? We don’t know we are different to our competitor or not but we know the reason. This zipper is our branch and industry. Our costumer

felt happy when they work with us. Honesty is our basic principle. We always support and contribute to their R&D activities. Our costumer can contact us 7/24 and we analyze their needs and offer them right products.

What is your opinion about Sleep Well Expo? Will you describe the customer profile that you aimed to reach? First of all , Sleep Well Expo is a special concept fair. Thus it is meaningful for us. As we are FERYAL ZIPPER ‘s mainly target is producing companies which improve themselves and can make innovation.Shortly, our target is leader companies of this sector.




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Leggett & Platt at Sleepwell Expo with its next generation innerspring technologies

Leggett & Platt, which improves the comfort of the mattresses with the technologies it produces, maintains its pioneering position in the sector based on its leading manufacturing, marketing and distribution capabilities. We interviewed Leggett & Platt Sales Manager Ali Anil to talk about the new innerspring technologies.

What products will you display at SleepWell Expo? SleepWell Expo is very important event for Leggett & Platt, focusing on mattress technologies. As Leggett, the world leader in mattress equipment, we will display our Next Generation Innersprings technology at SleepWell Expo.


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What are the latest innovations in the sector? Recently we are working on new generation products of innerspring technology such as Bloom Memory Coil, the newest spring technology in the world; Joey Pocket in Pocket is a revolution in package springs; Hourglass, Softtouch, Mira – Coil and Combizone which all offer diverse range of comfort possibilities. We will wait sector representatives at SleepWell Expo. Would you give information about your export markets? This year, we have targeted markets in the Middle East, India and Egypt. Turkey is our central country. What are the major characteristics that differ you from your competitors? “Nothing Beats the Original” is Leggett & Platt’s slogan for nearly 139 years, we are not just innerspring manufacturers, we are also technology providers for our partner companies. What do you think about SleepWell Expo? Could you mention about the visitors you want to contact? Turkey is on its way to become a very significant player in the world mattress market. As Leggett & Platt, we can say that our partner companies have turned out to be the leading companies in Europe and the Middle East. Now we want to do the same work with partner companies in the Middle East and India as well. Actually, SleepWell Expo offers a series of challenging opportunities for the mattress sector in which we operate.

Any further comments? We wish all participating firms success and fruitful business.

Ali Anıl Sales & Marketing Manager


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MITSAN owns one of the highest capacity facilities in EMEA region

Known as one of the leading foam suppliers in the mattress industry, Mitsan also produces Felteks brand felts and Lifos brand OEM sleep products. Sedat Kantarcıoglu, Assistant General Manager of Lifos Sleep Products introduced their new product Polteks, which has passed the tests. “Polteks is used in mattresses as substitute of foam, in layer form of 1.5, 2 and 3 cm. height. It is made of 63, 70 and 80 density. It has passed the stress tests with success; the product can be used safely in pocket type of mattresses. The most important plus of this material for mattress manufacturers is that, it saves 20 % in costs.”

Which products will you display at Sleepwell Expo this year? As it is known, Mitsan Group has

been main producer supplier in the furniture and mattress industries since 1976. Mitsan brand covers every type polyurethane foam and visco foam at different densities. Felteks brand produces felt for furniture and automotive industries. With our 4 active production lines and wide distributors network we are one of the highest volume of producers in EMEA. Two years ago we started to produce OEM sleep products for major brands in Europe under Lifos brand. We will exhibit all three group of our products in Sleepwell Expo.

Sedat KANTARCIOĞLU, Assistant General Manager of Lifos Sleep Products



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What are the innovations you have recently introduced? We closely keep watching new technologies in furniture industry, because we believe that sustainability in the market is only possible through new product development. Earlier we have been producing Gel-Visco products targeted to buyers in export markets. “Polteks is used in mattresses as substitute of foam, in layer form of 1.5, 2 and 3 cm. height. It is made of 63, 70 and 80 density. Has passed the stress tests with success, the product can be used safely in pocket type of mattresses. The most important plus of this material for mattress manufacturers is that, it saves 20 % in costs.� Will you inform us about your export markets and your targets? At present, we export to more than 30 countries. We want to expand our fast and quality services to international scale. For this aim we participle in major fairs held in the USA and in China. Our target for the year 2023 is to export our products to 50 countries.



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What makes you different from your competition? In component production, machine inventory used in factory is important. Our technology is from Germany. Thanks to our experience in engineering that we accumulated for years, and to the quality of chemical we use in production, our business partners appreciate the touchĂŠ and durability of the foams we produced. We use German and French technologies in felt production. In OEM sleep products field we combine technology and design and the models that were developed is passed to manufacturing department that operates with CNC machinery. Every form is possible in the production of foam. Even Italians, who are known for their design and quality, watch our products closely Could you mention your opinion about Sleepwell Expo? What is the ideal profile of visitors that you are expecting to welcome at the show? I can say with sincerely that this fair is a great source of pride for our country. The number of fair events of this kind is very rare in the world. Number of producers of furniture component and machine in Turkey is remarkably high. The number of furniture components and machinery producers, number of educated people and human resources in the market and the technology are very limited. Sleepwell is an important national event having great potential.



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Foam with Biocrystal® Mixture

a “must have” innovation in bedding and furniture industry Biocrystal® is suitable for an easy implementation in a wide range of products made for everyday use and intended for life improvement. An industrial innovation that started buzzing on Interzum 2017 in Cologne, Germany, powerful Biocrystal® Mixture, is constantly being rediscovered. The great interest caused by Biocrystal® mixture at the fair has resulted with many cooperation established between Biocrystal Technologies and Europe’s and world’s leading companies in bedding and furniture industry. This result is due to the fact that many decision makers had a unique opportunity to find out more about the characteristics and efficiency of Biocrystal® Mixture by its creators. This time rediscovery is related to an enlargement of the usage possibilities, as Biocrystal® Mixture was successfully implemented into the foam and by some of the biggest foam producers in the world. And now, as the season of innovations creating and bringing new products to

the market has officially started, Biocrystal® Mixture is definitely a “must have” for developing a wide range of active, smart products in bedding, furniture and automotive industry. Biocrystal® Mixture is based on a combination of 16 different crystals, gold and silver, and it is scientifically tested and proven to relax, re-energize and improve the life quality of a user. As it contains crystals grinded to a size of 0,4-0,1 mm it turned out that this innovation can easily be implemented into any kind of foam (PU, memory, latex…). Another positive characteristic is that Biocrystal mixture does not deteriorate even at the temperature of 1500 C. Technical development of the Foam with Biocrystal® mixture is followed by the efficiency testing, all done by relevant scientists and experts. Testing done at the European institute

has confirmed that the foam with Biocrystal® mixture have a general relaxing effect to a user, therefore it obtains the Certificate of Energy Influence on Human Organism. Effectiveness of this innovative product has been confirmed several times through reviews made by scientific experts in Austria and USA. Foam with Biocrystal® Mixture brings a completely new dimension into the world of bedding, furniture and even hotel and automotive industry as it offers an active treatment provided by the influence of natural and powerful mixture with scientifically proven efficiency and provides an energy renewal a complete relaxation to its users. All these unique characteristics of Biocrystal® Mixture has justified all the buzz as after a long time it represents a true innovation that has an active impact in improving user’s well-being.



Nerteks combines latest technology with yarn 84

Offering industrial yarns and yarn products for all kinds of fast sewing processes of mattress and furniture factories, Nerteks produces and offers a wide variety of services for right solutions including quilted, bant edge, locked stitch, furniture upholstery and wide stitch varieties in a rich color band. We spoke with Muhammet Saim Erdogan, proprietor of Nerteks about their principles and the product details of the company offered to the mattress industry.

Can you furnish us about the foundation, formation and operations of your firm? Nerteks is one of the leading industrial thread manufacturers in Istanbul, Turkey. In 1969, Nerteks was established as a family com-

pany to provide industrial yarns, threads and textile sub-products. With 18 years experience in production, we develop new products and produce high quality threads in our manufacturing plant which has 12.000 m² closed production area. Our environmental friendly factory is located 40 miles from Istanbul and equipped with the latest technology.

I wish to specially mention that we are a costumer-oriented company which has strong relationship with costumers based on trust and certainty. To solve problems and add values, we always aim to understand the needs of our customers. Our business relationships and fast moving industry keep us motivated and maintain doing new researches and devel-


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Maintaining its motivation with fastdeveloping technology and reflecting this motivation over its products Nerteks adds value to its customer relations and services.


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opments for our production. We push limits to serve the latest and the best quality goods with our investments in innovation. We believe the reason makes us one of the leading thread manufacturers is being aware of that we are responsible to our costumers, our people (employees), our society and the nature. Now, we are proud of announcing that Nerteks Iplik is an international company supplying industrial threads to whole world from Europe to Africa and from Asia to America.

to achieve maximum performance in production. To meet specific demands about targeting most efficient production and delivering maximum performance by machines, our superior quality products are engineered in collaboration with leading manufacturers in industry. Nerteks, with a professional team, offers an extensive variety of threads depending on your machine needs. We find solutions for the problems encountered in bed, quilting and furniture manufacturing.

What does Nerteks manufacture addressing to the mattress and furniture industries? Which products will you showcase at Sleepwell Expo this year? Nerteks provides an extensive variety of threads used during all sewing operations in mattress, bed and furniture manufacturing. We produce our goods in a wide range of thread types and colors to create solutions for your all production stages such as quilting (top and bottom threads), tape edge, lock-stitch, furniture upholstery and decorative sewing. Our products are specifically enhanced in close collaboration with mattress, bedding and furniture producers to deliver maximum productivity and the best quality of seams in the finished product.

What are your comments about Sleepwell Expo show? We know that Sleepwell is an important meeting stop for mattress production and technologies. Every year we join the expo as an exhibitor and please to meet decision makers from all over the world. We are glad of having a chance to present our products enhanced for mattress manufacturing industry and also to follow the latest technologies, developments in global market.

OUR MAIN PRODUCTS: •Continuous Filament Polyester Sewing Thread (HOT) •Textured Polyester Sewing Thread (NERTEX) •Cocoon Bobbins (NERKOZA) •Polyester Corespun with Polyester Wrap (POLY MAX) •Staple Spun Polyester Sewing Thread (MASTER, SPRING) •Polyester Corespun with Cotton Wrap (JOKER)

Muhammet Saim Erdoğan Proprietor of Nerteks

•Mercerized Cotton Sewing Thread (ON) •Cotton Sewing Thread (MISRA) •Stretch Sewing Thread (NERFLEX) •Monofilament Nylon Thread (NERLON)

How do you develop the yarns used in the mattress and furniture industries? Choosing the correct thread for high-speed machine is important

We are so excited about meeting all people at booth A05 in hall 10 at Sleepwell Expo 2017.



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ALLBEMAC machines started to be called as Quality and Design...

Drawing attention with the quality and design of the machines it manufactures, ALLBEMAC exported its new product ROBUSTO AB-X 5500 FULL PACK MACHINE to England.

ALLBEMAC continues to develop with technology. Selçuk Varlı, proprietor of the company, unveiled which machines which they would get the patents in the second quarter of 2018. He answered the questions of Sleep Tech magazine.

Can you introduce Allbemac briefly for our readers?

Selçuk Varlı Proprietor of the company

As ALLBEMAC’s family, in 2013, we made the first thought engineering contribution to contribute to the country’s economy, while doing the sector machine exploitation. At this point, in recognition of the responsibility of our business, we pro-

duced the machines that the sector needed in the best way, contributing to the development of our local productions at a better price than the imported machinery.

What are your major export markets? The Result of loving to our job and our knowledge We have made sales to the biggest companies of our sector in safe. Currently under ALLBEMAC brand our machines are used in 21 countries as well as European countries such as Netherland, Germany and England.



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How do you evaluate the mattress technologies industry? Can you mention the technologies you have at Allbemac facilities? Allbemac designs and manufactures Quilting Machines , Tape Edge Machines, Mattress Border Machines, Automatic Mattress Packing Machines, Press and Roll Pack Machines, Mattress Production Lines for the mattress sector. Besides those products, Allbemac can produce customized machines according customer needs. From the design stage to the automation and software stage, it is done by its engineers team. In 2017, our company has worked on 2 different machine which is hidden in the present. Our Goal In the 2nd quarter of 2018, we will start the presentation of new machines by obtaining a patent for our machine.

The development of the machinery sector in Turkey will also open up other productions. When we look at developed countries today, one of the sectors that keeps up with the country’s economy is the machine. In this direction, we manage our company policy in line with the goals of our country’s 2023.

Would you like to add more comments? We, as a company, have always set the goal of designing something new as a perception on the working staff. So something like standing in our company is never acceptable for our parents, we should alyways walk and run. In 2018, we will continue to serve our country and sector with our new machines.

Our greatest anticipation is the end of the war in the world of peace and the neighboring countries.



Roza İpek at Sleepwell Expo with its patented products 92

Roza İpek, with its rich product portfolio offered to the furniture and mattress sector, continues to rise in the sector. Roza Ipek, which aims to provide effective solutions to the sector, is proceeding with confident steps. We have interviewed Roza Ipek General Manager Ismail Boyoglu about the excitement of the first time to appear at Sleep Well Expo. Mr. Boyoğlu noted that they aimed at penetrating into the European market with their brand new products.

What products will you display at Sleep Well Expo? Roza Ipek Textile Industry and Trade Inc. has been active in the field of narrow woven production since 1998. While manufacturing mainly for textile, outerwear and underwear exporters, we started to produce strips for mattresses, armchair and sofa market as of 2012. Also, the company invested on R&D studies of tufting band (tufting rope) and made the whole process of production automatized which was normally manufactured manually for mattress, armchair and sofa industry. While the sub-structure of machinery and production facilities for tufting bands are being designed for domestic producers, the pat-

Ismail Boyoglu Roza Ipek General Manager

ents of the products have been taken and the production volume reached to 15 million per month. We will display these specially designed products for the mattress industry in particular.

What are the latest innovations in the sector? We are still new in the sector, but we made a quick entry. We will exhibit narrow woven products and tufting bands by presenting the details on the products we produce, at Sleep Well Expo. We will provide effective solutions

for our business partners in the sector.

Would you give information about your export markets and your target markets? Our market share is on the rise both at home and abroad. Our major target is the European market. Within this framework, the countries such as the UK, Spain and Brazil are the major countries that we target to export.



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What are the major characteristics that differ Roza Ä°pek from your competitors? We have developed and patented the products we originally design. We do not have a company that we see as a competitor in the field we are operating.

Could you comment on Sleepwell Expo? Could you mention about the targeted visitors you want to contact in particular? We are hopeful for the performance of the Fair in which we participate for the first time. We will be pleased to see manufacturing, purchasing and R&D people operating in the mattress sector. Besides, our targeted foreign visitors are expected to see us at our stand, and we aim at representing our country in the best possible way. What do you want to add? We hope that our Sleepwell Expo, paving the way for a series of new business opportunities, will be good for everyone.



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New trends in mattress labels at Dlabel

As introducing new trends in mattress labels at Sleepwell Expo Fair, Dlabel will bring smart solutions to demands.

Üzeyir Özcan

Blending its experience over 30year with the state-of-the-art technology, Dlabel which has been one of the leading position of establishments in printing of Turkey, has raised its quality line to the upper level. Üzeyir Özcan we came together prior to Sleepwell Expo responded our questions.

What are the innovations have you recently offered to the sector?

Which products will you offer at Sleepwell Expo?

As Dlabel, we offer worldwide service. Every country which manufactures mattress is both the market and target country for us.

As Dlabel firm, we will be introducing the new trends of mattress labels at Sleepwell Expo and we will be also offering smart solutions.

Sticker satin mattress labels and self-adhesive mattress labels are the innovations that we have offered to the sector in recent period.

Would you brief about your export markets and target markets?

What are the features that make you distinctive from your competitors?


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Being a reliable firm and working customer oriented make us distinctive.

What are your thoughts about Sleepwell Expo? Would you mention your target audience that you expect to get in touch? Sleepwell Expo fair must specialize in the sector as well as being remembered, known and approved in the international markets as the sectorial specialized fair. The fair must take necessary support and incentives from the state in terms of how to attract much more foreign participant and visitors. In conclusion, it is a fair that is held in Turkey and on behalf of Turkey.

Would you like to add more comments? The mattress section (promatt) of Intermob fair which is held at the same date must be shut down.

Otherwise it might seemingly be harmful for the specialization process of the mattress sector fair organization in Turkey‌


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Organic cotton? Verification is better!

GMO-Screening as evidence for trade, fashion brands and certifiers. Š Hohenstein Group

Organic cotton is in high demand on the world market. To guarantee that manufactured cotton is genuinely organic, laboratory testing is required. Whether cotton and cottonbased end products contain genetic modifications can therefore be reliably verified.



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Consistent traceability of organic cotton from seed to end product. © Hohenstein Group

BÖNNIGHEIM – The issue of sustainability has also extended into the fashion industry. Organic cotton is trendy. This is ultimately reflected in sector turnover, which decreases by approximately 2% each year for conventional fashion, whilst increasing by 5% for sustainable clothing. According to Slow Fashion Monitor 2016, the issue of sustainability is now “important” for 73% of shoppers when purchasing clothing. The global market shares of organic cotton are also increasing accordingly. The higher market price of raw cotton and cotton-based textiles is therefore justifiable if organic cultivation can be verified. The Hohenstein Group has developed reliable detection methods for an essential parameter of organic cotton. Therefore, the cotton used is reliably tested for genetic modifications (GMO-genetically modified organism).

The Hohenstein detection system has been specifically optimized for textiles. Testing can be carried out on everything from raw cotton, yarns and fabrics, to ready-made end products. Why is GMO testing helpful? Organic cotton requires, amongst other things, the exclusion of genetically modified plants. Despite this, genetic modifications are repeatedly found in textiles that are labeled organic. Reasons for this range from contaminated seeds, to cross-pollination during cultivation, through to contamination of cotton fibers during processing. Who would benefit from GMO screening? •Brands and manufacturers that offer organic cotton products •Certification organizations labeling cotton as organic •Consumer protection agencies

How do we test cotton textiles? Hohenstein GMO testing contains two steps. The sample is crushed beforehand. The cotton fibers are then mechanically and enzymatically broken down. The genetic material (DNA) is separated from the fibers and purified through a multi-stage process. If a specific target sequence (marker gene) is found in the DNA, that indicates a genetic modification. Thus, molecular biological evidence is obtained. Control reactions serve to verify unaltered cotton DNA and to also exclude false-negative results. Thanks to Hohenstein GMO testing, textile companies, retailers and ultimately consumers are reassured that end products are indeed manufactured from organic cotton.



Boyçelik to redefine comfort with its new pocket springs 102

Manufacturing various springs for the mattress industry Boyçelik has recently focused on different kind of pocket springs.

As one of the most leading investments of Boydak Holding, Boyçelik has a respectful place among raw material suppliers of the largest bedding and furniture manufacturers of Europe. We spoke with Sales and Marketing Manager of Boyçelik about their preparations for Sleepwell Expo Istanbul.

springs and spring systems of numerous different specifications for mattress industries and round and rectangular tubes of several dimensions for furniture and mattress industries in 2 main facilities.

Which products will you display at Sleepwell Expo this year?

We recently focused on manufacturing of different type of pocket springs. Flexi firm,octo, Sleep tide which are new pocket springs products for Mattresses. Those new pocket springs provide different comfort in mattress.

Boyçelik is one of the forthcoming investments of Boydak Holding, an industrial leader in Turkey and all over the World. Boyçelik manufactures steel wire in a variety of diameters,

What are the innovations you have recently introduced?


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Can you tell us about your current export markets and target markets? We do export more than 70 countries, with 350 different customers around the World.. Our Main Market Europe, Asia, North America, Middle East and North African Countries. We have recently focused on the USA market and want to increase our sales in USA market. What makes you different from your competition? Our main target is to make best products and best services for all of our clients. We always think about that our client is our partner. That’s why we do our best for them and we believe that we will grow together with our clients. Could you mention your thoughts about Sleepwell Expo? What is the ideal profile of visitors that you are expecting to welcome at the show? This is going to be our fourth participation. We are very happy and satisfied to join Sleepwell expo. Sleepwell expo opens a gate for us to reach new customers around the World and has a positive effect for Turkey’s export figures.




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Unimet adds aesthetics to sleep comfort

With its moving base mechanisms and bedstead, Unimet keeps working on R&D for innovation

Since 2005, Unimet Metal has been manufacturing according to the needs of the industry, combining quality and comfort and developing its innovative line according to different tastes. Unimet Metal General Manager Sahin Kantekin informed us about the company’s current activities.

What products will you exhibit in Sleep Well Expo? This year we have a mobile basement mechanism and our bedstead are on the front plan. Plume, one of our patented prod-

uct, continues to maintain the feature of being the product we are focusing on.

What are the latest innovations in the sector? We have our mechanics that we continue to work on. But we can say that; we are as important as our new product, Plume Mobile Box-Spring. For this reason, our efforts towards market needs will continue. As Unimet, we continue to maintain our share in the movement mechanisms. The work we have


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done on the Pullback and Plume mechanisms will attract positively both and visitors and participants at the fair. The emphasis we make on sleep quality for a long time will be better understood.

What about your export markets and your target markets? Our main market is Europe. In addition, South America, the Gulf countries and North Africa are among our new markets. What are your characteristics that differ from your competitors? Our R & D work and our experience of combining metal workmanship with quality are our most important feature that distinguishes us from our competitors. We never leave our work to chance. Our expertise on mechanism and metal casks is transforming our products into living art. What are your thoughts about the Sleepwell Expo fair? Can you tell us about the amount of visitors you want to contact? Many fairs are held every year

in our country and fairs can be transformed into a competitive approach instead of stamping the sectors. We hope that Sleepwell Expo will be among the exclusive fairs in the market.

What do you want to add? I wish it would be a good fair. I hope everybody enjoys a great show.


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Comfytex mattress ticking fabrics refresh skins and souls Heaving the features of refreshing skin and souls Comfytex mattress fabrics function during sleep

Improving sleep quality and developing features to help refresh both skin and soul during sleep Comfytex is full steam ahead in R&D studies. Pointing out that they would invest in jacquard weaving mattress fabric in 2018, Selim Sahin, Assistant General Manager of Comfytex underlined that their first priority was to offer the best service to their customers in an exclusive interview conducted by Sleep Tech magazine. Which products will you display at Sleep Well Expo this year? Our company started R & D and innovation researches in 2014. The R & D team was founded and started to work quickly in the same year. Strategic targets have been determined and the important projects have been realized for this aim. In 2015,

we had some researches on the magnetic field studies of Ibni Sina (Avicenna), an important medical scientist who lived in the 9th century. Inspired by his works, we have then launched the TESLA fabric which fibers and yarns has natural magnetic properties. Tesla has been scientifically proved by world’s leading universities and laboratories that it increases the sleep quality. The patent application has been made for Tesla Fabric in the same year. Our team continues to work on new projects with inspiration which is a result of the successful Tesla project. New designs have been developed for the bedding market in 2016. Freeze, Meditation, Sakura Sleep products and our brand new Anti-Cellulite


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mulation of carbon dioxide in the closed environment. Carbon dioxide is colorless and 1.5 times heavier than air. The carbon dioxide that subsides on the nearest surface is condensed near the respiratory region during sleep. Increasing concentrations of carbon dioxide in the environment may cause disorders such as respiratory diseases, headache, loss of appetite, eye, nose and throat irritation, concentration impairment and fatigue while decreasing sleep quality.

fabric are some of our innovative brands which will be offered to our partners and all mattress manufacturer in Interzum Köln fair. Comfytex continues to his own way with increasing R&D center. Strengthened R&D team created the best brands of sector for present to manufacturers in this year too. Our new innovated brands and İnstruction of their Features as follows.

People with respiratory conditions gives carbon dioxide into environment. The continuity of the respiration causes the accu-

Selim Sahin, Assistant General Manager of Comfytex

The Village Mattress ticking captures carbon dioxide during sleep and prevents to increase of carbon dioxide concentration in the environment. Village mattress ticking absorbs carbon dioxide thus helps to increase the air quality and thus the sleep quality. •Unique •Fresh air •Comfort •Softness •Skin friendly


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Coenzyme Q10 is a compound that is found in every cell in the body, which regulates the rate of chemical reactions and converts the nutrients to energy. Coenzyme Q10 is an effective antioxidant. Coenzyme Q10 neutralizes free radicals and protects skin cell structure and slows down the negative effects of aging on the body. However, as the age increases, Coenzyme Q10 in each cell in the body decreases. Decreasing of Coenzyme Q10 reduces the collagen and elastin fibers that provide skin tightness and causes the skin to thin and dry. Q10 mattress ticking;

droplets and sludge is less retained on the fabric surface and can be easily cleaned.

Increases collagen and elastin fiber production in the skin and helps to protect it from external factors •By antioxidant property Q10 minimizes effects of free radicals and helps the skin is to be young and tight. •Maintains skin moisture and elasticity. •Gives silky softness and smoothness to the skin - Unıque - Skın care - Comfort

Easy care: Cleaning of Crypton mattress ticking is easy Crypton mattress ticking has two functions, which are protected against stains and which offer hygienic features at the same time.

Hygienic: The Crypton mattress ticking contains actives that prevent the growth of microorganisms and protect the hygiene of the product.

The active ingredient at the bottom of the protective layer in the Crypton mattress ticking provides protection against microorganisms such as bacteria, mold and fungi.

Ecological: Crypton mattress ticking requires less water and energy to clean.

- Vıtalıty

Crypton mattress ticking offers two technologies in one fabric.

- Bıologıc

Water and soil repellency: Water

Washable: The characteristic of Crypton mattress ticking is resistance to washing. Breathable: Crypton mattress ticking structure is breathable and maintains its softness.


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the stress effects resulted from the static energy. • It reduces the stress occurred because of the static electric. • Maintains restful sleep • Relax muscle • Keeps natural elasticity of body • It helps to maintain the body’s natural magnetic field • Relaxing • Anti-static • Comfort • Washable

- Unıque - Water repellent - Easy care - Antıbacterial - No odor

Meditation ticking has the feature of receiving and spreading the static energy in body. Meditation ticking decreases

Freeze fabrics provide to the users with thermal comfort by offering the ideal microclima environment. Freeze fabrics offer high thermal conductivity and thermal absorbency, which are thermal comfort parameters, in a single fabric construction, helping to ensure a quality sleep. Freeze fabrics have a high thermal conductivity of yarns to spread the body heat quickly around the body. Freeze fabrics provide coolness during the night without any energy source. Cooling effect allows you to enjoy a cool, relaxing and comfortable night’s sleep. Freeze fabrics is washable. The coolness is not affected by multiple washing.

Anti-Cellulite mattress ticking’s benefits are reduction of cellulite appearance orange peel, improvement of skin smoothness, increase of skin firmness and elasticity, collagen synthesis and skin microcirculation enhancement, in the same level of the best cosmetic creams in the market. Human body emits energy all the time, while we are walking, sleeping, running, working and so on. This energy is emitted in the form of heat in order to make our body and metabolism work properly. The bioactive crystals inside mattress ticking absorbs this heat and emits Far Infrared rays which will interact with the body, stimulating the blood microcirculation, leading to a better performance and to skin care benefits. •Revealing the cosmetic power of Comfytex anti-cellulite mattresses ticking •Usage of far infrared rays that gently warm the deeper layers of the skin •Stimulating the blood microcirculation •Leading to a better performance and to skin care benefits

• Unique

•This gentle heating contributes to the shaping of fat cells

• Cool

•Reduction of cellulite appearance or orange peel

• Comfort • Washable

•Improvement of skin smoothness

•Breathable

•Increase of skin firmness and


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elasticity •Softness •Washable •Unique •Comfort •Certified

Sakura is a word derived from Japanese. It means cherry flower. Cherry flower is used for physiological disease. •Panic and claustrophobic states respond to scent quickly. •Improves the situations like unhappy, depression and selfpity. It helps to improve mental stress, having the same dreams, neural weakness, feeling of complex thought and extreme excitement. Sakura flower is considered a symbol of the beauty of Japan, similar to the roses, the representation of female beauty West. Sakura extract has potent bioactive compounds with beneficial effects on the skin, including anti-glycation, stimulation of fibroblast collagen production, moisturizing, whitening and other beautifying and anti-aging benefits. Sakura flowers are rich in antioxidants and skin as well as help to clean up all the pollution on the inevitable. In addition, Sakura flower essential acids that can help repair damage from natural cells and lead to more skin shiny. Sakura flowers more suitable for older people because a plant has been used against wrinkles and make skin. Sakura flower also has anti-inflammatory and helps

the skin opaque sun is bright. In addition, it can help clean up toxic on the skin, leaving the skin clean, healthy. •Pleasant odor •Softness •Relaxing •Comfort •Micro capsule

over they return to their original state and take their first color. •Color to color ticking changes the color by absorbing heat from the body when the body temperature is raised. When the body temperature drops, the first color is reached again. This color changing effect can be a warning feature for a possible situation. •Color to color ticking can be washed. Color to color ticking is breathable and offers a comfortable sleep. •Skin friendly

Color to color mattress ticking has the ability of set the color in accordance with external ambient temperature. This feature is actualized thanks to thermochromic yarns which is in its structure.

•Washable

•Color-changing materials by heat are called thermochromic materials.

Comfytex established officially R&D center on site in 2017 aimed at R&D and innovation under the law no. 5746 about support activities of research, development and design for innovation in. In Comfytex R&D center get advantages as;

•When color to color ticking reaches to threshold temperature, the color of ticking changes. When the stimulus effect is

•Unıque •Thermocromic •Heat control What are the innovations you have recently introduced?


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provides systematically to occur activities of R&D, develop new product or service consistently, increase technical ability or service of old products, develop new technologies, make products or services better according costumer’s feedbacks. Researching intellectual industrial and commercial property rights İncorporate of R&D Center for the activities of R&D center. On behalf of research of current academic sources, Access of national and international academic database, examination of the existing academic studies on the research and development activities to be realized, it is aimed to utilize these sources in mattress ticking to be developed and to develop academic publication. On the other hand Comfytex R&D center signed contracts of cooperation with prime universities of our country as part of cooperation of Industry and University. These contracts permit us to present so special projects aimed at innovation and design and make us one of prime brands as Comfytex.

date. In this direction, we are improving sales & marketing strategies. It is our priority to develop value added products, and to give the best service to our customer in the frame of our vision which we revealed in the mid and long term. Today, our marketing activities are continuing in the different markets such as Europe, Middle-East, Far East, Africa and US.

We aim to realize break through again in 2018 as Comfytex. In this period we plan to invest for jacquard weave mattress ticking. In this context our R&D center continue to studies of feasibility and we will manifest same success of knitted jacquard mattress ticking in this area too as sector need.

What makes you different from your competitors? Comfytex has a lot of differences, distinguish us from our competitors. Especially our slogan we changed in 2017 proves it clearly. Our long-term strategies aim at innovation and design Show itself on our slogan ‘’innovative textile group’’. As is known technical textiles are active in different fields. We present to our costumers’ technical textiles are active different fields utilized on sleep health and sleep products as mattress ticking products.

Can you tell us about your current export markets and target markets? We have been working on achieving to our strategy that is in line with our country’s exportation target since our establish

On the other hand our design team working within Comfytex R&D center present to our costumers countless special designs developed by themselves. Very detailed drawings and aesthetic drawingns are used in designs. As Comfytex our mattress ticking de-

signs are designed with a wholly creative, original, innovative and aesthetically. Most of our designs we gave to this sector preferred in many countries of the World. Our R&D center specialized about sleep health continue to produce mattress ticking designs of future with color hormonies effect sleep quality. As Comfytex our one of most important differences is our quality. How much innovation and designs are important for Comfytex, Quality is so important for us too therefore quality assurance systems renewed according technological terms are applied. Comfytex will maintain to rising everything

with his quality value. Could you mention your thoughts about SLEEPWELL EXPO? Which customer portfolio are you expecting to welcome at the show? We are pursuing closely World conjuncture and technological developments to keep on our successes we gained up to today. Especially, in 2017 we will exhibit more powerful sales & marketing strategies with our Research and Development Center. We will put forward our new innovative products and designs that we will prepare specifically for our customers.


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Innova Bedding supplies the best organic choices It is a young company with a vast experience in the sector. It represents the most prestigious brands and it has a very special philosophy. It is Innova Bedding… The company officials provided the following information about their company and its operations: “Our company Innova Bedding based on Tree Of Life in ideology. Being tree of life assimilated in almost every idea systems. Our specialization in natural, organic and innovative products represents our philosophy on protecting earth and leaves a clean world for future generations. Unconditional giving virtue in tree of life branches, body and its shadow represents the Innova Bedding’s pursuit of being a social company. And the opportunity of trees growing to the limits of sky has expanded Innova Bedding’s vision of growing with effort to the horizon’s limit. Natural bedding components are in an escalation in the bedding industry. And with the leading natural fiber processors in the world our company Innova Bedding wants the world to share the same dream as us. A natural environment for everybody starts with a perfect natural sleep. Sleeping is a

very important part of our lives and natural beds are offering more quality, more comfortable and healthier sleep. Beds with natural components are offering

a special feeling while we sleep with its cozy, luxurious and fresh structure. Most of the leading bed manufacturers are using natural components to create



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their perfect beds for their customers. We, Innova Bedding, are offering you a chance to put yourself on the list with those leading manufacturers. We established our company almost 2 years ago and focused mainly on export trade. But recently we began to provide our customers in Turkey with stock service for our products. With our partners who are leading manufacturers of natural and innovative bedding components, we aim to provide top quality natural and innovative mattress components to our precious customers. Our product range varies from Horsehair to Coconut Fiber and Natural Latex. We provide almost every natural material out there be it Cashmere, Wool, Cotton, Alpaca Wool, Camel Hair etc. You name it, we provide it. Our natural fibers are top quality and processed in facilities with newest and most eco-friendly technologies. We also have innovative products like Celliant which accelerates the healing process, or Antimony Free which contains almost no antimony in it to provide a chance to natural disintegrate for mattresses when they tossed aside. Most of our innovative products are brand new for the world. We offer you a chance to produce a mattress with components no other company has ever produced. We hope to grown our own trees of life and become a forest with you, our precious customers. We know we provide quality product and we also know that your customers will love your mattresses with our products in them.�



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Kırayteks designs

new products that bring dynamism to the industry Rahatlığın yeni yüzü

www.kirayteks.com

The new face of comfort

Having more than twenty years of experience in fabric manufacturing Kirayteks adds new options to fabrics and started to produce boutique varieties. We talked with Onur Kirayoglu, board member of the company, about their preparation for Sleepwell Expo.

Demirtaş Organize Sanayi Bölgesi Ali Osman Sönmez Cd. No: 22 Bursa TURKEY Te l : + 9 0 . 2 2 4 2 6 1 1 5 4 3 Fa x : + 9 0 . 2 2 4 2 6 1 1 5 3 7 kirayteks@kirayteks.com

Kirayteks_Yatak_Brosur.indd 1-2

Attracting interest to its research and development activities aiming to improve human health and sleep quality, Kirayteks heads to North and South America

Which products will you display at Sleepwell Expo this year? We are among the prominent producers in terms of product variety and we have several new products to introduce in the fair.

Among them are new products, knitted and woven mattress fabrics, linens and pillows. 5/11/12 6:11 PM

What are the innovations you have recently introduced? In recent years we emphasized on research and development activities aiming to develop products that will serve to improve human health and their sleep quality. We launched many products into market; all of them have proven their functionality through certain tests. We keep our efforts going on in the future.


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Can you tell us about your current export markets and target markets? Russia, Europe and Middle East are our major export

markets. Recently, we planned to expand our export markets by aiming to North and South America. We believe the there is still high potential for business. What makes you different from your competition? We have heavier boutique structure than our competition. This makes us more dynamic in responding to special orders of our customers and makes us more customer-oriented company. Could you mention your thoughts about Sleepwell Expo? What is the ideal profile of visitors that you are expecting to welcome at the show? Sleep Well Expo has a potential of being a world brand and a promising organization. The solid growth of this organization with powerful steps is so important for our industry. We are expecting buyers and visitors from neighboring countries, from Europe and from other parts of the world, representing either mid scale and larger firms. Do you have any additional comment? We wish a profitable show event for all participating firms.

Onur Kirayoglu Board member of the company


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Tuft and Needle becomes first

complete mattress system to earn STANDARD 100 by OEKO-TEX® Certification

Tuft & Needle, a bootstrapped, Phoenix-based company, has been the first company to achieve certification of a complete mattress system free from harmful levels of more than 300 concerning chemicals

The OEKO-TEX® Association has certified Tuft & Needle foam mattresses according to the STANDARD 100 by OEKO-TEX®, indicating that they have been tested to be free from harmful levels of more than 300 concerning chemicals. Tuft & Needle is the first company to achieve certification of a complete mattress system. The Tuft & Needle mattresses meet STANDARD 100 by OEKO-TEX® Class 1 criteria, the most stringent of the four OEKO-TEX® classes. The STANDARD 100 by OEKO-TEX® certification also confirms that Tuft &

Needle mattresses fully comply with US Consumer Products Safety Improvement Act (CPSIA) regulations. “A good night’s sleep requires both a fantastic mattress and peace of mind,” says Aaron Bata, Head of Customer Experience of Tuft & Needle. “The STANDARD 100 by OEKO-TEX® certification reassures our customers that their Tuft & Needle mattress doesn’t contain harmful chemicals so they can rest even easier. Plus, as an independent, third party certification with a



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trackable identification number that consumers can verify online, OEKO-TEX® fits right into our company’s commitment to plain speaking transparency and integrity.” Tuft & Needle was founded in 2012 in Phoenix with a mission to transform the mattress market. Tuft & Needle developed a new business model and disrupted the mattress industry by selling one style of a high quality T&N Adaptive® Foam mattress directly to consumers online for a fair price in an honest, straightforward manner. The Tuft & Needle mattress is manufactured in the USA and comes with a 100-Night Sleep Trial, free returns and a no-gimmicks 10-year warranty. “We applaud Tuft & Needle for being the first company to obtain this voluntary certification for their complete mattress system,” says Ben Mead who represents OEKO-TEX® in North America. “The STANDARD 100 by OEKO-TEX® certification indicates real commitment to producing quality mattresses that are safe for everyone in the family to enjoy.” Tuft & Needle mattresses are available on TuftandNeedle.com. Find OEKO-TEX® certified products in the OEKO-TEX® Buying Guide at oeko-tex.com/products.




Nantong Healtcare excels in sleep product technologies 125

Established in 2003, Chinese technology firm Nantong Healthcare Machinery Co. Ltd. is specialized in research, design and manufacturing of CNC contour cutting equipment. It is the largest and most leading CNC equipment manufacturer in China. We have conducted an interview with the official of Nantong about their participation in SLEEPWELL EXPO 2017.

Which products are you planning to introduce to your visitors in Sleep Well Expo? CNC foam cutting machines, racking system, gluing machine (water-based and also hot melt glue) and some other machines for mattresses and pillows.

What are the new products you introduced to market recently? Racking system and Gluing machine (water-based and also hot melt glue) are our new products at Sleepwell Expo. Will you inform us about export markets and target markets? Turkey, Middle East and Europe. What characteristics distinguish your firm from other companies? High quality and service. As we also have foam factory for making mattresses and pillows, we have all the products running in our own foam factory, we have enough experience on building, improving and also troubleshooting. We are not only the manufacturer, but also the user.

What is your opinion about Sleep Well Expo? Will you describe the customer profile that you aimed to reach? It’s a good show for us. We can meet many potential customers and find the fabric suppliers, also a good opportunity to talk with the existing customers.


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Latexco accelerates its dynamism

The company has recently signed a strategic partnership agreement with British Wolf Components and appointed Max Acdarian as Sales and Marketing Director for Latexco Springs

Latexco NV is a world-leading manufacturer of latex and PU foam components for the bedding industry. The company combines the flexibility and responsibility of a family owned business with the power of an international player. Besides the headquarters in Tielt (Belgium), Latexco operates manufacturing and logistics entities in Spain, Sweden, the US (Georgia and California) and Indonesia (Surabaya) and decentralized sales offices in Singapore, Spain and Brazil.

Strategic partnership agreement with Wolf Components Latexco has recently entered into a strategic partnership with Wolf Components. The latest accord follows on the heels of Latexco’s growing ambitions to extend its innovative range of bedding comfort solutions to include latex, PU foam and now springs. The establishment of a pocket spring production company in Belgium, Latexco Springs, is scheduled to become operational in Q1, 2018.


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Max Acdarian has 28 years of experience in the bedding industry of which 18 years in the spring business as the International Sales Director with one of the leading suppliers for springs.

One stop shop The partnership brings together two family businesses that have a depth of knowledge in the bedding industry and are driven to provide quality service and products on a global scale and it completes the “one stop shop” strategy. Wonderful opportunity Anthony Joyce, Managing Director of Wolf Components, remarked that, having known Latexco and Luc Maes, owner of the Latexco group, for close to 25 years, it was a wonderful opportunity to work together and to develop a joint spring business across Latexco’s exciting manufacturing and distribution entities in Europe, USA and Asia. Industry expert Max Acdarian named Sales and Marketing Director for Latexco springs Latexco’s entry into the pocket spring category extends its range of comfort offerings including now latex, foam and springs. The potential to develop comfort

solutions that include all threecore materials allows the Latexco Group to offer its customers customized comfort options and completes the “one stop shop” strategy for bedding components. Therefore, we are pleased to announce that Max Acdarian has joined Latexco as Sales and Marketing Director for the new Latexco springs unit. Max Acdarian has 28 years of experience in the bedding industry of which 18 years in the spring business as an International

Sales Director with one of the leading suppliers for springs. The establishment of a pocket spring production company in Belgium, Latexco springs, is scheduled to become operational in Q1, 2018.


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Aydin Textile targets to be a leader in globe

Aydin Textile has been chosen frequently with its rich designs, color and quality alternatives and with its technology that adds to new options to fabrics Gulfidan Yasar, brand management coordinator of Aydin Textile answered our questions. Yasar informed that they would be exhibiting in Sleepwell Expo their new R&D activities, self-cleaning fabrics, fabrics with cooling effects, adjusting timer in the body and prevents bed smells in bedrooms.

Which products will you exhibit at Sleepwell Expo this year?

As Aydin Textile we planned to exhibit our knitted, woven and bed base border fabrics. In this collection, we will offer latest trends and motifs that improve sleep quality along with our special designs.

range of innovative products that we have including self-cleaning fabrics, cooling effect fabrics, fabrics that adjusts bio-rhythm of the body and those fabrics that prevent the formation of bed smells in mattresses.

What are your recent innovations offered to the sector?

Will you inform us about your export markets and targets in exports?

Fabrics are the most innovative and dynamic field for the mattress industry. We will exhibit a wide

As Aydin Textile our aim is to be a leader in the markets we entered


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recently and maintain our position in the market as a global player. Since we are known as an exporting company, our target markets should be in the largest mattress markets in the world.

What are your characteristics that differ your company from your competitors? We consider our customers as business partners and we have long-term friendships for many years. This is the main point that distinguishes us from other companies. Besides, our rich choice in design, color, quality, service and dynamic structure are other points for differentiation.

What are your thoughts about the Sleepwell Expo? Would you mention about the profile of visitors you want to contact in the fair? Sleepwell Expo is an important event for us, because it is special only for mattress and sleep industry from the standpoints of both exhibitors and their visitor profiles. We are expecting the visits of our present customer companies and other producers of mattress and pillows and wholesalers of sleep products from all over the world.

What do you want to add more? We wish success for all participating companies.


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Mattress manufacturers in the world choose Form Foam

Form Foam company is ready for Sleepwell Expo fair with its renewed product portfolio

A dependable solution partner for mattress producers Form Foam company goes to Sleepwell Expo with a rich product portfolio. Emphasizing on R&D studies, the brand is eager in the fair to introduce foams under protect form, magnecity form and cotto form foam to visitors. Mehmet Ali Yoruk, general manager of the company, informed us about their innovative products.

What products will you exhibit at Sleepwell Expo this year? We will exhibit our PU foams, visco foams, high resilience foam,

flame retardant foam each having specific density and characteristics and our other products such as visco pillows and foam mattresses. Also, our protect form, magnecity form and cotto form foams that were developed by our research and development department are to be displayed.

What are the new products that you introduced to the industry lately? The above-mentioned products, that is, protect form, magnecity form and cotto form foams, and visco pillows and innovative foam


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mattresses are rather new in the market.

Would you give us information about your export markets and your target markets? We export our products to 56 countries. Our products are sold in America, Israel, Rumania, Iraq, Tunis, Bulgaria and in Europe, Africa, Gulf countries and in Far East markets. What are the characteristics that differ your company from your competitors? The technological level and high quality standards, high level of customer services that we have been offering to our customers for their success in their markets with our experienced staff, their knowledge and abilities are the characteristics that make us different from our competition. Besides, these are valid all the time not specifically during economic crises. Our competitive prices, higher quality foams are all a plus point for our position vis-a-vis our buyers whom we have close ties, dependable cooperation and mutual trust. What are your thoughts about the Sleepwell Expo? Would you mention about the profile of visitors you want to contact in the fair? Since the first edition of the fair in 2014 we have been participating in Sleepwell Expo as a supplier company. We try to do our best on the way of making this event much better. We wish that Sleepwell will soon a serious rival for Interzum fair by growing more and more. I can say sincerely that all the editions of fair for three years have been so successful. Especially, during slight recession periods in Fall, the orders that were transacted in the event were highly fruitful

Mehmet Ali Yoruk General Manager

and profitable for the industry. As you know, foam is a basic input for mattress production, for furniture, automotive, home textiles and insulation industries as well. We especially wish and expect more visitors from mattress manufacturing companies to the fair.

What do you want to add more? We thank you for the opportunity that you have provided us on the way of promoting ourselves to a wide audience through your organizations and publications. Thank you.


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Ersan offers excellent comfort with its innovative and stylish adjustable bed collection SmartRest

Kayseri based Ersan Madeni company offers adjustable beds, metal beds, bunk beds, bedsted and metal bedding accessories along with its adjustable bed collection SmartRest

SmartRest has prepared especially for Interzum fair. Ersan has totally integrated metal processing factory with metal cutting, metal painting and metal polishing units. Company has 50 years history back for metal industry for metal beds, metal frames, metal headboards and metal accessories. SmartRest collection has 3 new models together with updated version of the previous models. Adjustable Beds are known with different names such electric beds, motor beds or motional

beds in different countries. With modern life style people are spending less time on their bed during to weekdays and needs comfortable and quality sleep in short time. Smartest(r) adjustable beds allows user to adjust but position of bed according to body type and body weight. Each people has different sleep habits also positions and flat beds and mattress can not always gives to arrange the sleeping position but SmartRest has lots of different options to arrange theist position for


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people’s body. On the contrary, weekends are the time of the spending more hours on the bed to sleep, to read, to have a wonderful Sunday breakfast and to watch your favorite TV series. You need different positions for each activity. Ersan SmartRest products will allow you to find and just best body and posture position for each individual activity in the bed. If you will have paresthaesia on your body you can use massage function of SmartRest. STF-10 GoldWave, new model of Smart Rest Collection, eliminates sharp angles of joint parts of two motioning and will never cause any disturb the body. STF205K flexible is another new model and dedicated to home care function. STF90-5K Double Rest is first sitting adjustable model of Ersan.

Aynur Erman


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Universal Kimya offers diverse range of quality adhesives for mattress industry

Universal Kimya- Universal Chemicals is producing diverse range of special adhesive products for the mattress industry. The Company provides advantages with its technical team located in 8 regions, regularly exports to 23 countries. Universal Chemicals General Manager Alper Strugo said: “We offer our products to the market with mattress-specific odor absorbent

materials and neutralizers.� We have interviewed him.

What products will you display on Sleep Well Expo? At SleepWell Expo, we will exhibit our water-based, solvent-based and hotmelt products which we manufacture specially for the mattress industry.


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What are the latest innovations in the sector? We offer special products for the sector, by focusing on mattress-specific, odor absorbent materials and neutralizers.

Would you give information about your export markets and your target markets? We have regular exports to 23 countries. Domestic market is also our priority and we want to be more active in African countries and Turkic republics. What are the major characteristics that differ you from your competitors? Our most important feature is the ability to produce special products for the mattress industry and we have technical staff working under the roof of our company in Ankara, Bursa, Gaziantep, Istanbul, Izmir, Kayseri, Konya and Trabzon.

What do you think about Sleep Well Expo? Could you mention about the amount of visitors you want to contact? We think that Sleep Well Expo would pave the way for a series of remarkable business opportunities for all participants and visitors. Our aim is to display our brand new products efficiently by welcoming the company representatives from home and abroad.




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The power of innovation in production


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Mustafa Nebi Dogan, manager of the firm informed about their new factory that is equipped with the most up-to-date CNC and production machinery and that increases the total capacity by 30 percent.

Which products will you display at Sleepwell Expo this year?

Updating its technology continuously to improve its production Mert Machinery is one of the most leading companies in mattress production machinery category

This year we will introduce our fifth generation quilt and mattress sewing machines. One of them is double needle M-1200, has been made to speed up faster. The other one is the double head mono needle quilt machine M2. This machine has become the fastest machinery in the sector with its Siemens brand low energy engine, and is sold the most. Another automatic side seaming machine and automatic mattress packaging machine are other products that we are going to display in the fair.

What are the innovations you have recently introduced?

As known, new solutions are endless in Mert Machinery. We are working on new production methods that will accelerate the developments in the mattress industry. We plan to introduce two new models in 2018. Our company is also known as a dependable company. So, at present, we are testing these products for one year before launching them to the market. We will introduce these new machines in ISPA America fair next year.

Can you tell us about your current export markets and target markets? Actually, our sales to domestic market are very limited. 95 % of production is exported to 81 countries in five continents. Our target export markets is to reach 100 countries by 2020. We focused on especially developed countries, India, Indonesia and South Korea. We have been exporting to Europa, America and Africa for five years.


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What makes you different from your competition? We are focusing not solely on investments on machinery but on the systems development. We have been watching the developments on the Industry 4.0 concept that has a potential to change the production systems radically and completely in the world. This revolution was started in Germany and began to influence the industry in other countries. Turkey and Turkish companies has started activities aiming to get their share from the industrial revolution with pilot projects and by investing in basics. Industry 4.0 means the converging of cyber and physical worlds in production systems, it will make production facilities “smart factories� that can be operated without any human control automatically and at full capacity. These cyber-physical systems will cause several changes in research and development, design, marketing, production processes, costs, energy, and quality fields. As Mert Machine we invest most in these areas. Besides we are increasing our production volumes in line with growth rate of the country. Next year we will move to our new factory of 10 thousand sqm. With this, our capacity will increase 30 percent with additional machinery.

Could you mention your thoughts about Sleepwell Expo? What is the ideal profile of visitors that you are expecting to welcome at the show? As you also know, Sleep Well Expo is the only fair event in Turkey in the field of mattress industries. We expect visitors that could not find opportunity to visit us last year and other special visitors

Mr. Mustafa Nebi Dogan Sales and Marketing Director of Mert Makina


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that we have invited them personally to the fair. We hope that more visitors will come especially from the countries around and from far eastern countries and American continent.

Do you have any additional comment? It is obvious that both products and their designs are becoming more and more complex. In this world, producers are after faster and more flexible production processes in order to reach their customers faster than before. As we Mert Machine, we also aim to develop new technologies and more flexible production processes. In this regard, promotional activities are as important as the technological developments. For this reason, we appreciate their interest and their efforts of Sleep Well Expo management.


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EMR Zipper comes to fore with its selective product portfolio

EMR Zipper exhibits original products that are made with latest technologies and selective materials.

EMR Zipper continues to its investments on innovation and technology and expands product varieties. Having Oeko-Tex certificate for all its products, EMR emphasizes on environment protection. Murat Ă–zpehlivan of the firm says, “Sustainability is the major concept for us. Our products are used by the major mattress manufacturers in Europe and in the country.

Which products will you display at Sleepwell Expo this year? We plan to display zippers, Velcro bands, bands, metal label, all are produced for mattress industry. All of our products are certified by Oeko-Tex and made the most suitable materials that processed in high-tech machinery.

What are the innovations you have recently introduced? Our firm is known as an innovative company investing on technology. Anti-bacterial zippers that are made for especially mattress industry, bone and nylon teeth zippers that are more durable, Velcro bands with different options, narrow woven textile products and metal label comes for in this regard. Can you tell us about your current export markets and target markets? Most of our products are either directly or as in the form of home textile products and mattresses exported to foreign countries. I can say that we emphasize on both quality and durability that is


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the prerequisites for sustainability. Son, you may see our products and brand in most of the end products of major companies in the country and in Europe.

What makes you different from your competition? As EMR group we invest more on technology and innovation. For this reason we are invited to participle in many prestigious fair event held in the country and in abroad. This and the appreciations of the buyers towards to our brand make us happy. Offering basic products for the industry such as zippers, Velcro bands, narrow textiles and leather labels at higher quality standards makes us different from others, we think. Could you mention your opinion about Sleepwell Expo? What is the ideal profile of visitors that you are expecting to welcome at the show? Our basic aim while participating in this fair is that we want to display and introduce our products and develop our cooperation with our customers. Through visitors coming from abroad we also expand our export markets, as well.

Do you have any additional comment? We thank you that you offered us this opportunity. We wish to us all a successful and fruitful fair event.

Murat Ă–zpehlivan


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The strongest link in the joint elements chain, Bogazici Malzemecilik

Savas Cincin: “We will introduce our Bolifix glue which we started to produce one year ago and launched in Sleepwell Expo. The product was demanded most by the mattress manufacturers.�

The latest item from Bogazici Malzemecilik Bolifix glues attracted interest in mattress industry. We talked with Savas Cincin, proprietor of the company on exports and fair activities.

Which products will you display at Sleepwell Expo this year? We will introduce our Bolifix glue that was demanded most by the mattress manufacturers that we started to produce one year ago in Sleepwell Expo. What are the innovations you have recently introduced? Our company is an innovative firm that produces new products and special applications besides its most popular and standard products. I can count several products

Savas Cincin Proprietor of the company

including the stepwise heading mechanisms and sleeve folding machines that are both designed and produced by our company.

Will you inform us about your export markets and your targets? We are exporting to more than 15 countries in Europe, Asia, Africa


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and even in America. Interzum (Germany) and Furnica (Poland) fairs that we had participated in 2017 were highly fruitful; we got new buyers and increased our market share. For the year 2018, we aim to increase the share of exports in total sales by 20%.

What makes you different from your competition? The major point in this regard is that we are more eager on becoming a different player in the market. We have been active in this industry, but we have the youngest, most dynamic, energetic, and well-educated staff. We search for hundreds of new products to inspect and to develop new designs. We make our designs, and produce our own molds. What makes us different is our effort to develop new products and expand our product portfolio instead of trying to produce most sold varieties in the market at the lowest prices. Our main philosophy has been to aim to be a leading firm in the market not being a follower. Could you mention your opinion about Sleepwell Expo? What is the ideal profile of visitors that you are expecting to welcome at the show? Since the Sleepwell Expo is focused on bedding and technology we expect more visitors from mattress industry. However, thanks to the timing and location of fair, we hope more visitors from all sec-

tions of furniture industry including the visitors of Intermob.

Do you have any additional comment? Time and world are changing fast. We carry great responsibilities in the efforts of our country on the way to improve its position among other countries. As producers in Turkey, we have to try on projects to make new products and designs that will help to overcome the trap of mid-level of income. We are proud that we do our share.


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Yapı Lider Kimya aims South American market

Yapi Lider Kimya introduces aerosol non-flammable spray glue first at Sleepwell Expo Istanbul, October 19-22, 2017

Mentioning that his company exports to more than forty countries, Samed Altintas, general manager of Yapı Kimya said that his company aimed to enter new markets in the world starting with South American countries. Which products will you display at Sleep Well Expo this year? We will introduce Po-Max glue that is mostly used in furniture, construction, automotive, insulation, acoustic and footwear industries besides F-X and Creafoam glues.

Samet Altıntaş General Manager

What are the innovations you have recently introduced? Recently, we started to produce Aerosol non-flammable spray glue and it will be first introduced in Turkey and in the world in this fair. Our studies


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for the development of our water-based glues are on the go and soon this product will also be launched. We have modern production equipment, emphasize on innovation, R&D, branding and try to differentiate our brand by developing new products and projects.

Could you mention your thoughts about Sleep Well Expo? What is the ideal profile of visitors that you are expecting to welcome at the show?

Can you tell us about your current export markets and target markets?

We consider the Sleep Well Expo is one of the important fairs in the world in its category. Thanks to the services of this fair, we aim to meet new customers and to offer quality, healthy, and safe materials to the furniture and mattress manufacturers.

Our products are sold in more than 40 countries in Europe, America, Asia and Russia. We targeted to sell in every region of the world, especially in the countries in South America. What makes you different from your competition? We always try to renew ourselves and be in progress all the time. We keep watching developments in the world to meet the actual needs of the market. We buy our inputs from the same sources

continuously, because we supply glue to the largest producers of furniture and mattress in the world. That helps to produce the same quality all the time.

Do you have any additional comments? We thank all the producing companies who prefer our Lyk Po-Maq glue. We wait them at our stand.


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Huzur Malzemecilik keeps growing steadily Huzur Malzemecilik company supplies materials to the mattress industries of 27 countries in 5 continents. With its vision of being a regional leader in the service sector, Huzur Material keeps growing. Purchasing Manager Emre Ergüneşof the company informed us about their exports and emphasized that they have business partners in 27 countries.

our existing and potential customers and all other visitors. What comes to mind in the sector when the name of Huzur company is mentioned are those that our stable price policy, innovative structure, timely shipment and a problem solving company.

Would you give us information about your export markets and your target markets?

Which products will you exhibit at Sleepwell Expo this year? As Huzur Malzemecilik we have been supplying for 34 years to the producers of seats, sofa beds and all product groups of every material they use in their manufacturing processes.

Emre Ergüneş Purchasing Manager

At the Sleepwell Expo we will also display all of our product groups and present a satisfying show to

Huzur Malzemecilik has been exporting products as a supplier to 27 countries in 5 continents with its foreign trade team that has taken serious steps in the field of foreign trade in the last 2 years. These 27 countries are not the ones where the bill goes into


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BURADA...

every 2 years. They are regular partners of us whom we have got them by working diligently and having several contacts and have signed serious business contracts. As of today, foreign trade means for some companies as an easy way to make money. But, on the contrary, the real world of business has a very different mean for us. Every country has its own products, culture and habits You have to deal with each customers in a specific country individually and respond to their special needs and wishes. This is just one of the reasons why foreign trade is a difficult process for serious companies.

What are your characteristics that differ from your competitors? Every company has its own commercial tactics and plans. Ours is completely different; we have a modern, young and experienced structure and staff compatible with today’s requirements of trade and commercial systems. We have confidence in our company and ourselves in that matter, and companies that we already serve are aware of.

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so big that there are so many countries and companies that we can not reach yet... We want to participate in such fairs and trade with those companies.

What else would you like to add? I think the most important element we want to add is our country and nation is passing through difficult days. No one can stand before the Turkish people if only we make every effort to convince the others and us that every step we take will be for the prosperity of our country and nation.

What are your thoughts about the Sleepwell Expo? Would you mention about the profile of visitors you want to contact in the fair? We have been participating since the first edition of the Sleepwell Expo fair. Recognition and popularity of the fair is growing year after year and we see a serious increase in the number of participating companies coming from several countries. As it was in the previous years, we expect to reach out new customers, to establish contacts with existing customers and raise our foreign trade sales figures. The world is


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Ozka Machinery saves time to producers with its specially design machinery

Ozka Machinery offers time saving solutions for packaging process of pillows and quilts Established by Ahmet Ozkan in 2003 depending on his long past in the industry, Ozka Machinery carries out all stages of machinery manufacturing in its own facility.

Which products will you display at Sleepwell Expo this year? We will introduce pillow filling machinery, silicon beads machinery, mixed groups and quilt feeding machinery in the fair.

What are the innovations you have recently introduced? We added several new machinery to the market including pillow packing, quilt packaging and folding machinery. With these products we brought speed and quality to the mattress industry.


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Can you tell us about your current export markets and target markets? We are exporting to the countries in Asia and in Europe. We targeted to start exporting to other countries and have higher brand awareness. What makes you different from your competition? All the designs and sketches are made in our factory. We are the first firm in Turkey having these machines. What distinguishes us from our competition is that we produce quality products and fast. Could you mention your thoughts about Sleepwell Expo? What is the ideal profile of visitors that you are expecting to welcome at the show? We hope more participation and visitors.


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Verra strengthens its export activities

The company is on the way to be a major supplier of Turkey’s mattress components and machinery Abdullah Umit Canan commented on the mattress sector for Sleep Tech magazine. Speaking also about their activities Canan said, “We offer unmatched services. We know what our customers really need and we offer innovative solutions for their needs.” Full text of the exclusive interview follows:

Which products will you display at Sleepwell Expo? Mattress Packing Plastics, Mattress Zippered Covers & Semi-Finished Mattresses, Mattress Edge Tape, Mattress Labels & Stickers Abdullah Ümit Canan

What are the innovations you have recently introduced? New Mattress Cover & Semi-Finished Mattress Models, 3 layer mattress-packing plastics for a stronger wrapping, new dimensions and types of mattress labels etc.

Will you inform us about your export markets and your targets? We aim to expand our exports to Balkans, and Europe. We are already strong in USA, Middle East, and African Market.


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What makes you different from your competitors? Our service is unique; we know what our customers may need, expand their needs with innovative products. We offer new 3 layer packing plastics for a strong wrapping of a mattress (which is a must for pressed & roll packed mattresses) with logo printing possibility. Could you mention your opinion about Sleepwell Expo? What is the ideal profile of visitors that you are expecting to welcome at the show? We believe that the expo will grow every year after year. Turkey is in the position of being the main supplier for mattress machinery and components, so an expo for such branch is a must for any mattress manufacturer to visit. Any additional comments? We wish greater success to all our customers and friends in mattress Manufacturing, we are just next to them to support this aim. We are ready go another mile together with them


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Mesa Etiket becomes a dynamically growing export-oriented company

Mesa Etiket-Mesa Label, as an outward-oriented company that follows most recent technology, constantly improves itself, focusing on exports particularly in the Balkan countries. The Company will display its products at SleepWell Expo this year. We interviewed Seval Ercan, Export Marketing Executive of Mesa Etiket.

What products will you display at SleepWell Expo? The principal business activity of our company is woven label, we also provide services to our customers in the field of digital printed labels and ribbons, printed labels, carton labels, accessories and promotional products. What are the latest innovations in the sector?


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Mattress labels are remarkably innovative in variety and quality especially in this product group; our market share in exports increases day by day and we get good results.

Would you give information about your export markets and your target markets? We export to England, Germany, France, Italy, USA, Russia, Ukraine, Poland, Serbia, Hungary and Holland. We aim to increase our market share in the Balkan countries. What are your characteristics that differ from your competitors? We have formed a dynamic company that is open to innovation, follows technology and constantly develops itself and we have ambitious targets and these facts distinguish us from other companies operating in the sector.

What do you think about the SleepWell Expo? Could you mention about the visitors you want to contact? We participate in the Fair every year, and we have achieved positive results every year, hopefully we wil be able to achieve results above what we expect. We want to come together with the visitors who want to make contact with the mattress manufacturers. What do you want to add? It is ideal that the date of the Fair does not coincide with the other fairs held within the same period of this year, it will be an ideal platform for everyone.


One single address for various needs 156

Sunan offers all materials and parts that are needed by furniture, mattress and armchair manufacturers under one roof What are the innovations you have recently introduced? As a result of recent research and development efforts on nano technology, several new products are developed. Among them are, scented, heat balancing, cooling yarns made of natural fiber, special fabrics for baby mattresses and various springs having higher resistant springs. Will you inform us about your export markets and your targets?

Lütfü Sunman – Chairman

Lütfü Sunman, chairman of the board of Sunan Furniture, said that one of their major priorities was to develop export markets in European countries. Sunman added that they expected to welcome the R&D people to their booth at Sleepwell Expo.

Which products will you display at Sleepwell Expo? In this fair we will exhibit upholstery materials, foams, upholstery fabrics, leathers, fabrics for mattress, springs and spring systems, cord and robes, base mechanisms, furniture materials and glues.

Several countries in North Africa, the Gulf, the Balkans and Turkic republics in Asia are our export targets, at present. We aim to export our products in European countries, as well.

What makes you different from your competition? What distinguishes us from similar companies most is that we are able to offer all the materials and accessories needed by all the companies in furniture, mattress


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and sofa manufacturers under one roof. They can buy these inputs at one stop from us in line with fast and dependable after sale and maintenance services.

Could you mention your opinion about Sleepwell Expo? What is the ideal profile of visitors that you are expecting to welcome at the show? The visitors that we targeted in Sleepwell Expo are those companies producing mattresses, furniture and sofas. Especially, we invite their staff of research and development teams.

Any additional comments? We wish that many new products are exhibited in the fair, and that may offer new opportunities to think about new visions and new products.


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Pakipek, Pakfiks and Rahat Yaslan product categories will be at the SleepWell Expo

PAKİPEK, developing solutions for many sectors with 100% domestic production Since 1956, Pakipek has determined customer satisfaction as a quality policy by offering products and services in accordance with the aim of being able to produce in peace by adhering to the principles of quality, confidence and stability. Pakipek also offers suitable products under Rahat Yaslan brand. We have rediscovered Pakipek’s product range with Senol Oksum, Pakfiks Production and Sales Marketing Manager and Ugur Bukumcu, the founder of Rahat Yaslan.

Which products will you exhibit at Sleepwell Expo?

Product range of Pakfiks has high strength industrial sewing thread, Pakkoza; Quilting / Brobe Shuttle yarns and Pakstorm sells waxed, wardrobe, macrame, corespun type sewing threads.

net yarns for soles and bottom top brooding yarns, shoe and leather sector, and monofilament and bag mouth yarns for weaving and dyeing.

Product range of Relax is composed of digital printed decorative pillowcases, safety belt pillow, neck pillow, shaped children’s pillows, baby bottom opening cradle, baby nest, book pillow and custom design pillows, etc.

Would you give information about your export markets and your target markets?

What innovations have you recently offered to the sector? For the furnishings sector we have developed counting and fishing

Germany, England, Russia, Netherlands, Iran, Ukraine, Macedonia, Bulgaria and so on are our main markets. We have exports to the Balkan countries.

What are your characteristics that differ your company from your competitors?


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Our production is 100% domestic and we continue to progress by providing the best and high quality service to our customers.

What are your comments about the Sleepwell Expo fair? Would you mention about the amount of visitors you want to contact? As the company, we are attending the Sleepwell Expo fair at our usual place this year. Here we have the opportunity to introduce our products and meet new customers. We look forward to the same enthusiasm this year. We aim to introduce our brands and product variety in the best way and increase our customer potential and market share ...


Gems of mattress at Palm Flex 160

Focused on pillowcases Palm Flex meets the needs of mattress producers efficiently with its experience in the industry and exports latex products. Providing quality sleeps with its Italian latex non-spring mattresses made of natural materials, Palm Flex also produces covers of mattresses and pillows.

Which products will you display at Sleepwell Expo? In this fair we will exhibit our latex pillows and mattress covers. What are the innovations you have recently introduced? We have produced new and different pillows and mattress covers. Will you inform us about your export markets and your targets? Our latex product exports are highly limited, because the raw material of latex is not produced in Turkey. Since it is imported there are some problems in exports side of the business. However, we may establish some export deals for exports, because we also sell pillow covers. We are strong in pillow side.

EyĂźp BĂźlent Bakan General Manager


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What makes you different from your competition? Now, we are the number one or number two company in latex field. In pillows we are certain that our products are at higher quality and our services are better, because we know more about the expectations of mattress manufacturers in the sector. Could you mention your opinion about Sleepwell Expo? What is the ideal profile of visitors that you are expecting to welcome at the show? This is our fourth participation for Sleepwell Expo fair. We hope that the fair will improve and expand more. Thanks to the fair, our awareness level in the market is gradually rising. This makes us happy. We targeted to sell more pillows in export markets. Our target audience are visitors from all the people active in mattress business both in the country and in abroad. Any other comments? We hope that this edition of the fair will also be another success. I wish to all success in their effort to improve and increase exports and got more business on behalf of our country and for our firms.


Mattress Industry Terms 162

Source: ISPA, International Sleep Products Association

Adjustable base: An electro-mechanical or manual bed frame construction that permits the raising and lowering of the head and/or foot portions of the mattress.

Backing: Any fabric or sheeting material that is used during quilting to anchor the stitches. Batting: See Cotton Felt.

Airbed: An air mattress with a core that is an air-filled vinyl bladder. Better airbeds are multichambered, covered with cushioning, upholstered with ticking and sold with a foundation.

Bedding: Commonly used as a generic term for a mattress and foundation set, but may also apply to accessory items such as blankets, sheets, pillows, comforters, mattress pads, etc.

Anti-microbial fiber and foam: Treatment that inhibits the growth of microbial contaminates.

Bedding ensemble: A complete sleep support system, consisting of a metal frame or a bed, a founda-

tion and a mattress set. Bed frame: A metal or wood frame with legs used to support a mattress and foundation. Conventional height is 7-1/4 inches and the low-profile version is 5-3/4 inches when measured from the floor to the bottom of the foundation. Generally a headboard can be attached. Metal frames are sometimes known as a “Hollywood� frame. Bedsprings: Open-spring or wire fabric box springs without uphol-


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stery materials or cover. Binding tape: Fabric tape used to bind and close the mattress or foundation where the vertical and horizontal panels of outer ticking come together, providing the edge trimming for the mattress or foundation. See Tape and Tape Edge. Body impressions: Indentations occurring on the surface of a mattress over time, due to the compression of materials by the human body. Bonnell: A knotted, round-top, hourglass-shaped steel wire coil. When laced together with crosswire helicals, these coils form the simplest innerspring unit, also referred to as a Bonnell. Border: The vertical side or edge of a mattress or foundation. Prebuilt borders are constructed by stitching together the ticking, foam or other filling materials and a backing material. Commonly quilted or vertical-stitched. Border rod: A heavy gauge wire rod attached to the perimeter of the innerspring unit (top and bot-

tom) by means of a helical wire or metal clips. Boric acid: A chemical additive applied during the garnetting of cotton and/or other fibers to provide cigarette ignition resistance characteristics. Box spring: Also referred to as a “foundation.” A base for an innerspring mattress, consisting of coils or other forms of springs mounted on a wood or metal frame and secured with a wire-interlaced or welded-wire grid, topped with upholstery and insulating materials (felt, urethane or other resilient materials), and covered on the top and sides with ticking and on the bottom with a dust cover. It is an important part of a bed set since it serves as a shock absorber, distributes weight, and supports and interacts with the innerspring mattress to properly support the body. Box-top mattress: A mattress featuring a raised surface finishing treatment where a separate, sided and rectangular encasement of

soft materials–usually with a tape edge–is attached via a welt to the entire surface on top of existing cover and upholstery. Bunk bed: A two-tiered wood or metal frame designed to accommodate two mattresses, typically twin-size, one above the other. Some models allow the upper and lower units to be detached and used as separate beds. Bunkie: A mattress, usually twinsize, and platform base used on bunk beds. Cal 117: Refers to California Technical Bulletin 117, which specifies a vertical flame testing procedure for bedding and furniture component materials. Foam referred to as “Cal 117 foam” has passed this test. Carbon: The principal hardening element in steel. The higher the carbon content, the harder the metal and the more temper it will take, thus giving longer “memory.” Cellulose acetate pad: Woody fiber compacted into a pad and used as an insulator. May be glued or


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sandwiched between plastic netting to help hold it together. Coil count: The number of coils in an innerspring unit. Though the count can effect weight distribution, it is not the determining factor for firmness. The count is usually based on the number of coils in a full-size unit. Coils: The individual wire springs that form an innerspring unit. See Hourglass, Continuous and Offset Coils. Coir pad: An insulator pad made from coconut husk fiber, garnetted, needled, bonded and pre-cut to size. Comfort system: Refers to the upholstery layers of the mattress, generally consisting of a combination of materials (cover, cushioning, topper pad, insulators, etc.). Conjugate polyester fiber: Spirally crimped fiber that is crimped chemically rather than thermally. Is very durable and resilient. Continuous coils: An innerspring configuration in which the rows of coils are formed from a single piece of wire. Conventional bedding products: Mattresses and foundations in the conventional adult sizes of twin, twin extra long, full, full extra long, queen and king. Convertible sofa: A sofa with a bed folded beneath the seating surface, generally consisting of a mattress resting on a metal mechanism. Also called “sleep sofa” or “sofa sleeper.” Convoluted foam: Better known as “egg-crate” foam that is specially cut to produce hills and valleys, giving gentle softness and more surface comfort. Foam surface treatment is available in multiple

patterns. Cornell test: Devised by Cornell University School of Hotel/Motel Administration. Designed to test cosmetic performance of bedding sets, such as body impression or support firmness. Two round surfaces are pounded into the finished product 100,000 times and checked periodically for failure or changes. Corner guards: Molded plastic or metal, (sometimes upholstered) fittings secured to foundation corners to prevent material damage from the bed frame. Cotton felt: Produced by a garnett machine which combs cotton and other fiber binders into a continuous web or layer. Several such layers combined are called cotton “batt”. For compressed cotton felt, thick layers of garnetted cotton fiber are mechanically compressed to reduce body impressions. Cotton linters: The short fibers adhering to the seed after the long staple fiber has been removed in the ginning process. Used in making cotton felt. Cotton pickers: “Fall out” from ginning or garnetting. These shorter staple cotton fibers are blended with linters to produce cotton felt. Crown: A convex surface on a mattress. Mattresses with a half-inch crown are a half-inch thicker at the center than at the edges. Cushioning: Materials that lie above the insulator and below the fabric covering in an innerspring mattress. These materials are typically combinations of polyurethane foam, cotton felt, and/or mademade fibers. Damask: Woven ticking produced on a loom that has yarns running at 90-degree angles to each other, the warp and the weft. The damask

design is woven into the fabric rather than printed on the surface. Density: A measure of weight per cubic volume, usually expressed in pounds per cubic foot. Often referred to when discussing foam. Double tempering: Heating of wire components, usually in an oven, after they have been given shape or form and have been electronically stress-relieved. Refers to tempering coils as well as border rods and helicals in a complete spring unit. Dual-purpose: A broad term used to include all sleep pieces, which can be converted to other uses, including: convertible sofas, high-risers, daybeds, futons, etc. See Convertible Sofa. Dust cover: A woven or non-woven fabric attached to the underside of a foundation to prevent the collection of dust inside. May also be known as “sheeting” or “cambric.” Edge guard: Generally an extra component added to the edge of a mattress and/or box spring to give support on the sides. Engineered edge support: A special design where the coils on the outer edge of an innerspring unit are actually positioned under the border rod. Most units have the coils recessed from the edge, which can contribute to a “roll out of bed” feeling. Euro-top mattress: A mattress featuring a raised, squared-off surface finishing treatment filled with soft comfort layers and attached to the mattress upholstery at the tapeedge. Fabric cover: Cloth or textile material woven, knitted or felted of any fiber or mixture of fibers. Often referred to as “ticking” or mattress fabric.


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Fales pad: Compressed cotton felt that is stitched together to better retain compression. Fiber pad: Usually refers to manmade or natural fibers (wool, silk, etc.) that are garnetted, needled, carded and/or bonded together. Often used in quilting panels for mattress tops. Filler cloth: Refers to a plain fabric used on the top of a foundation instead of ticking. Commonly offers non-skid characteristics. Flanging: The process whereby a strip of fabric is sewn to the edge of the mattress cover and, in the assembly process, secured to the perimeter of the innerspring unit to prevent the cover and filling materials from shifting. Foam foundation: Consists of a built-up wood slat frame covered with a sheet of cardboard or similar material, topped with at least 2” of foam and covered with ticking.

Foundation: Any base or support for a mattress, sometimes used as a generic term for box spring. A foundation may be made entirely of wood or a combination of wood and steel or steel springs. See Box Spring and Foam Foundation. Futon: A Japanese-style mattress construction, consisting of a cover and filling material, which is typically cotton but can be innerspring and/or foam. Garnetting: A mechanical process whereby short cotton fibers and/ or other fibers are combed into a specific orientation and formed into a thin web, which are then layered to create a batting used as an upholstery material. See Cotton Felt. Gauge, coil: A measurement of the diameter of the steel wire used in coil construction. Wire gauge for innerspring coils range from 12.5 to 17. The higher the gauge, the thinner the wire. Gel foam: Generally a visco-elastic

foam that is infused with beads or swirls of gel during the foam pouring process. Hair pads: Horse tail or mane, cattle tail or hog hair, which has been processed and curled for use as a mattress or upholstery filler. Hammocking: An undesirable characteristic sometimes associated with worn out or low-end mattresses. When weight is placed in the center, the corners tend to rise and bow in response to deep compression much like a hammock. Terms “dish” and “sagging” also used to describe this phenomenon. Hand: Term used to describe the touch or feel of fabrics (e.g., soft, smooth, etc.). Hand-tied: The process of hand-lacing the coils in a box spring together with twine. Seldom used, this process has been replaced with modern technology and new designs.


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Headboard: An upright unit of wood, metal, plastic, or upholstered material, to be attached at the head of a bed, usually with the bed frame. Helical: A tightly-coiled, elongated wire used in the manufacture of innerspring units to join individual coils to each other and to the border rod. High-contour mattress: Measures 9” – 13” thick. A mattress under 9” thick is considered “standard”; over 13” thick is considered “custom.” High riser: Usually a frame or sofa with two mattresses of equal size without a backrest. The frame slides out with the lower bed and rises to form a full bed or two single beds. Hog ring: Metal ring used to secure the insulator and flange material to the innerspring unit. Takes its name from its similarity to the metal ring in a hog’s nose. Hourglass coils: Coils that taper inward from top to middle and outward from middle to bottom, thus resembling an hourglass in shape. Employed in bonnell and offset coil

designs. Hybrid: Commonly used industry term for a mattress that combines an innerspring unit with specialty foams such as visco-elastic or latex.

knitting process (tricot) rather than weaving. Designs are printed onto the surface. Lacing wire: Finer gauges of wire used to form helicals.

Ideal weight distribution: Equalization of support in such a way as to eliminate pressure points that cause discomfort resulting in tossing and turning. Best achieved with coil on coil construction and properly designed insulation and cushioning material.

Latex: A flexible foam created from a water dispersion of rubber, either from the rubber tree (natural latex) or a man-made, petroleum-based product (synthetic latex). Most latex used in mattresses today is a combination of natural and synthetic latex rubber.

Innerspring unit construction (for mattresses): The spring construction used as the main support system inside an innerspring mattress. Some common types are: pocketed (see Marshall) and all metal (i.e., bonnell, offset and continuous wire).

LFK: An unknotted offset coil with a cylindrical or columnar shape.

Insulator: Any material used on top and bottom of an innerspring unit to prevent the upholstery layers from cupping down into the coils. Some common types are: a fiber pad, non-woven fabric, netting, wire mesh or foam pad. Knit: A basic polyester or nylon ticking fabric produced through a

Link fabric: A wire foundation for bedsprings, cots, studio couches, sofabed mechanisms and gliders. So called because the fabric is a succession of metal links. Marshall: A type of innerspring construction in which thin gauge, barrel-shaped, knotless coils are encased in fabric pockets. Also known as “pocketed coils.” Mattress: A manufactured product to sleep on, consisting of various resilient materials covered with an outer ticking. Comes from the Arabic term “matrah” meaning to throw


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down. Early Arabs traveled with their bedding and threw it down on the ground or floor at night. Memory: The ability of tempered steel, foam or some fabrics to return to their original state after being compressed or stretched. Mesh: Plastic netting generally stretched across the face of an innerspring unit as an insulator. Microcoils: A low-profile metal spring unit, typically with individually wrapped coils, used in the top comfort layers of a mattress. Molded foam core (for mattresses): A core made of flexible foam is made in molds and used as the main support system in a foam mattress.

construction fabrics are produced. These fabrics are produced by garnetting fibers, entangling or inner-locking these fibers together by a series of needles and then mechanically bonding or fusing them together via heat to produce a fabric without glue or binders. Needlepunched pad: A manufacturing process used to produce insulator pads and non-woven fabrics whereby loose, garnetted fibers are inner-locked by a series of “needles.” This process usually requires additional bonding to keep the fibers in place.

Mounting: Attachment of a box spring unit to a wood or metal frame.

Offset coils: An hourglass type coil on which portions of the top and bottom convolutions have been flattened. In assembling the innerspring unit, these flat segments of wire are hinged together with helicals.

Needlepunched fabric: A manufacturing process for which high strength, lightweight, non-woven

Orthopedic: Generalized term to imply set gives proper postural alignment and support. Should not

necessarily mean hard or board feeling. Proper support with a degree of comfort to contour to the body is best. Panel: The part of the ticking that constitutes the top sleep surface of a mattress, as well as the bottom of a mattress on a two-sided bed. Pedestal-type metal or wood bed frame: A low-profile bed frame with a solid pedestal base underneath each side of the frame, instead of legs. Pillow-top mattress: A mattress featuring a surface finishing treatment where a separate encasement of soft materials is attached to the entire surface on top of existing cover and upholstery. Plus 4 edge: Two border rods engineered with one inside of the other and designed so that they make the edge 4% firmer than the balance of the sleep surface to eliminate that “roll out of bed” feeling and edge sag.


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Straightline deflection: Pertains to mattress innerspring construction and refers to the constant ratio between stress and strain, weight and movement. The benefit is that constant support is provided regardless of the weight applied. No bottoming out of soft spots. Basically it means that two people of unequal weight, sleeping on the same mattress, receive the same support.

Pocketed coil: See Marshall. Polyurethane foam: See Urethane Foam. Print: A ticking fabric, which can be a woven or non-woven sheeting, commonly of synthetic fiber composition, on which a design has been printed. Quilting: The surface treatment in which the cover, foam and/or other fibers are sewn together, using various stitch patterns on quilting machinery, including scroll or panel quilters (single needle) and multi-needle quilters.

Stretch knit: A heavy-weight mattress ticking consisting of a top layer, bottom layer and filling material knitted together and intermittently stitched to keep the filling yarns stable.

Resilience: Surface liveliness and spring-back ability. Rollator test: An approximately 230 lb., six-sided roller is passed across a sleep set to determine the structural strengths or weaknesses of the set and components (i.e., foam or quilt failure, breaking of helicals and coils). The industry standard to duplicate the life of a mattress is 100,000 passes. Rollaway bed/cot: A portable metal bed/cot with a frame that folds in half with the mattress when not in use so it can be rolled away into a closet (or elsewhere) for compact storage. Sheeting: a woven or non-woven fabric other than knits that have a degree of sizing and are somewhat stiff.

spring frame. Also used in a bedstead to support the box spring. Sleep Products Safety Council hangtag: Used voluntarily by bedding producers since 1987, the safety hangtag program provides critical consumer information about the safe use of sleep products. Manufacturers certify that they use the tag only on mattresses that meet the Federal Standard for the Flammability of Mattresses and Mattress Pads.The tag is available in a hangtag or permanent label. Smooth top: A plain surfaced mattress, neither tufted nor quilted. Also called button-free.

Side rail: A metal or wood rail, which hooks into the outside edges of a headboard and footboard to provide the support base for a foundation and mattress.

Spring wire: Wire made from high carbon steel, characterized by toughness, strength and ductility. Typically furnished in 8 to 18 gauge for bedding industry applications.

Sisal: A product of the henequen plant formed into a pad and used as an insulator. Named after the. small port of Sisal in Yucatan.

Steel unit construction (for box springs): The spring construction used as the main support system inside a box spring.

Slats: Narrow strips of wood used to support the coils in the box

Stitch bonded pad: See Fales Pad.

Super zoned box spring frame: A support, generally wood, attached longitudinally to the underside of a foundation for added support where the main body weight rests. Another important structural point is that the vertical slats are turned on edge for added strength. This is extremely important on queen sizes and for 4-poster beds where typically no center support is provided. Also known as a “center rail.” Tape: Fabric material that closes over the rough-sewn edge where the top and bottom panels are joined to the border of a mattress or box spring. Tape edge: A specified type of sewing machine designed to stitch binding tape around the top and bottom edges of the mattress, joining the panels with the border and closing the mattress. Tempering: Heat treatment of wire to reduce brittleness. Accomplished by electric charge, oven heat or both. Also known as “stress relieved”. Ticking: Fabrics for covering mattresses and foundations. Common


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types include: stretch knits, woven damasks, knits and nonwovens. Torsion bars: A type of spring system used in box springs characterized by square-shaped wire forms. Trundle bed: A low bed that is rolled under a larger bed. In some constructions, the lower bed springs up to form a full bed or two single beds as in a high riser. Tufting: Consists of passing twine, cords or tape vertically through the mattress from top to bottom, knotting and securing the loops thus formed with tufts, buttons, or lacing. The purpose is to hold the mattress filling in place. Uniflex grid: A steel wire grid used to bridge the “mouth” of the coils on an innerspring unit to prevent “pocketing” of insulation down into the coil and to eliminate “coil feel.” Also helps to distribute the body weight of a person. Urethane foam: Synthetic (chemically foamed) flexible urethane used for mattress cores and as a

cushioning material. As a core, it’s the main support system. Generic term covering both polyester and polyether foams. Ventilator: Metal or plastic screens attached to the sides and sometimes the ends of mattresses to permit the passage of air. Unnecessary with normal high quality materials used today, except for hospital type mattresses with wetproof covers. Visco-elastic foam: Also known as “memory foam.” Slow recovery urethane foams that are temperature sensitive. They conform to the body and distribute pressure according to body heat and dynamics. Waterbed: A sleep system employing a water-filled vinyl bladder as its primary support system. Original models relied on rigid framing to contain the vinyl components and were known as a “hardside”. Newer styles consist of vinyl components (bladder and liner) typically encased in foam and

made to look like a conventional mattress, usually paired with a regular upholstered foundation. Also called a “softside” waterbed. All versions are sometimes referred to as “flotation beds.” Welded grid top: Basic wire welded into a lattice to which box spring coils, formed wire or modules are fastened. Offers even weight distribution, yet allows some flex and give. Wood bed: A bed with a headboard and footboard made of wood, having side rails of wood or metal that support the foundation and mattress. Wood frame (for box springs): The wood frame in a box spring on which the spring construction is mounted. Woven stripe: A once ubiquitous woven ticking with colored stripes. The style was referred to as “ACA”, the traditional designation for the 8 oz. blue- and white-striped ticking that has mostly fallen out of favor and is seldom produced.



P: +90.224 443 46 28 - 29 F: +90.224 441 99 90 NilĂźfer Bursa TURKEY info@elektroteks.com.tr



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