Sleeptech / May-June 2016 by Sleep Tech

May - June 2016 www.sleeptechmagazine.com

3rd SLEEP WELL EXPO Istanbul to trigger world mattress industry

From The Editor

It’s a small world indeed! We were in Orlando late March, the far west of the world according to Istanbul. ISPA EXPO was really an exciting event in that beautiful city. The industry was there and it was truly international.

w w w . s l e e p t e c h m a g a z i n e . c o m Publisher

H.Ferruh IŞIK General Manager

Mehmet SÖZTUTAN (mehmet.soztutan@img.com.tr)

Responsible Editor-in-Chief

Cüneyt AKTURK (cuneyt.akturk@ihlasfuar.com)

Chief of Editorial Board

Ömer Faruk Görün (omer.gorun@img.com.tr)

Advisory Board

Adnan Türker Ali Anıl Berna İlter Cüneyt Kapaklı Deniz Boydak Erdoğan Aslan Mustafa Çetinbulut Mustafa Nebi Doğan Mustafa Taka Önder Honi Serkan Güler

Editorial Consultants

Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Recep SAHIN

When we spoke with exhibitors, almost all of them expressed their full satisfaction and they said they would continue to exhibit in ISPA Charlotte in 2018. For the first time Turkey was represented by a great number of companies in the event. Led by Star Expo, some 23 Turkish exporters exhibited their products in that Theme Park Capital of the world.

From Orlando we flew to Guangzhou for Interzum after a short break in Istanbul. Our second far destination was Far East. It was really far especially when you measure from Orlando.

Interzum Guangzhou hosted more Turkish companies led by Senexpo. As always, the fair was successful in general and it was an excellent experience for Turkish companies in particular. We are now in Evteks for another break before we are set to Mexico for a furniture show. When we run from one corner of the other of the world, we experience that it is a small world indeed. It is small for big ideas and brands. Otherwise, going from a city to another could be a big project for smaller publications and vision. With the support of our customers Sleep Well and Sleep Tech magazines are powerful and we represent and promote them in all international events related to the sleep product industry.

We will do another great contribution to the sleep products sector with SLEEPWELL EXPO Istanbul with the third edition of this unique show hosting all segments of the industry under one roof. We will have from raw materials, components and machinery to the finished mattresses. We are expecting a good participation of international professionals to visit the event in October this year. I wish lucrative business for all involved.

Mehmet Soztutan

ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti. Adına sahibi

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Artwork Consultant Design&Graphics

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INDEX ADS Boyteks............................................. Back cover Boyçelik................................ Inside back cover Mert Makine......................... Inside front cover Mert Makine...................................................... 1 Elektroteks.......................................................... 3 Atlanta............................................................... 5 Latexco.............................................................. 7 Nova................................................................. 10 Aydın Tekstil...................................................... 11 Casoon Makine.............................................. 12 Küçükler Tekstil................................................ 14 Kırayteks........................................................... 19 Ersan Maden................................................... 20 Onur Kapitone................................................. 26 Nobel................................................................ 29 Büntek.............................................................. 31 Artilat................................................................ 32 Giz Grup........................................................... 38 Jakarteks.......................................................... 41 Arda Kimya...................................................... 43 Punteks.............................................................45 Asya Örme....................................................... 47 Şiteks................................................................. 49 Beha................................................................. 51 Narteks............................................................. 53 Borsa.................................................................55 Unimet.............................................................. 57 Tuğsan.............................................................. 59 Histeks............................................................... 61 İSM Makine...................................................... 63 Simalfa.............................................................65 Henkel.............................................................. 67 Machinehead ................................................ 69 Nantong........................................................... 71 Karas................................................................. 73 Sinerji................................................................ 81 Allbeco............................................................. 85 SleepWell Expo.............................................. 101 Ercansoy......................................................... 103 Artintechs....................................................... 125 Starexpo......................................................... 137

Kırayteks continues to invest

Jim Nation & Dale Carlsen recognized for extraordinary service

Elektroteks tripled production

Craft and design factors that influence design

Latexco inaugurates first European FOM production line

ISPA welcomes record number of exhibitors, show floor space and attendees

138

112

Harput Tekstil and Özay Group join powers

Atlanta Attachment Company The Company that

Sudden Service built

速

Turkey’s case in the mattress industry The mattress industry in Turkey had been squeezed in the furniture and home textile industries for many years. But occurring of role models and investments in tourism and health made us pronounce more the terminology of mattress. 40% of the current mattresses in the world are made from springs while 45% are made from foam. The most leading manufacturing countries are the USA, China and Brazil. Turkey has no place in the leading manufacturers’ list yet. The first three exporters are Poland, China and Belgium. When it comes to imports, there is a whetting appetite target table with its huge potential market: Germany, France and the USA. Turkey’s non-existence in any of these lists could be a chance for us in reality. We have production, consuming, quality, design, raw materials and initiation. I believe that we will be one of the most leading names in the mattress industry in the future with the investments to be made in the future. Thanks to our local component manufacturers, we use their products in domestic market as well as export them, we can be one of the leading countries in exports of these products as well as in finished mattresses. We can compete with others because of these local supplies. The development of tourism and the continuation of hundreds of hotel projects, as well as renovation works of many others, there is a big developing potential for mattresses and ever growing need of hospital beds all comprise of local dynamisms of the domestic market. The sector should keep building up reliable and renowned brands and offer quality and innovative products. There is a bright horizon, I believe.

We, as Sleep Well/Tech, will continue doing our works well. We will be with the sector authorities with our two magazines and with the third edition of SLEEPWELL EXPO Mattress and Mattress Technologies Fair to be held in October. Let’s move forward all together!

Omer Faruk Gorun

Project & Sales Manager Sleepwell Expo Istanbul

Latex, a gift of nature Latexco is one of the world’s leading manufacturers of latex foam components for the bedding industry. Thanks to 60 years’ experience and a fine selection of the best raw materials, Latexco ensures the very best sleeping comfort.

All Latexco products are guaranteed: • minimum 20% natural latex • unequalled elasticity and perfect body support • optimal ventilation • Excellent durability • equal pressure distribution • a hygienic and healthy micro-climate • anti-bacterial and resistant to mold, mildew and dust mites • certified quality

Sint-Amandstraat 8bis - 8700 Tielt (BE) - Tel. +32 (0)51 40 14 31 - Fax +32 (0)51 40 55 66 Contact Stefaan Reynaert - Area Sales Manager - stefaan.reynaert@latexco.com - www.latexco.com - info@latexco.com

PERISCOPE

Trends and innovations in the mattress industry Dear SleepTech Readers, The first part of the â&#x20AC;&#x2DC;exhibitionâ&#x20AC;&#x2122; season already comes over. The mattress industry has started the new year very dynamic and with successful exhibitions and lots of new products, innovations and companies. The mattress producers, component and machinery producers have shown new products and designs at IMM Cologne, IMOB Istanbul and ISMOB Istanbul, ISPA Expo, Interzum Guangzhou China, and Salone Del Mobile Milano exhibitions. I have seen the exhibitors in this exhibitions made better and bigger stands and they have shown very interesting new products. Today, I will mention some of the trends in the industry. Population of the world is rising up and all the vital products we are using getting artificial and like in many industry organic, natural, healthy product demand increasing and getting expensive. Natural, organic mattress trend is also more popular. Mattress producers added more natural raw materials into the mattresses. The horsehairs, cashmere, camel hairs, coconut hair, sisal and, of course, cotton and wool filled mattresses are getting demandable in the market. On the other hand more and more adjustable bed sets with upholstery looking mattresses were on the display. Box spring bed sets are having more spaces in the showrooms. Scandinavian type sets are looking more like furniture than a bedroom set. This trend is spreading from north to Central Europe, since the market is growing and new producers are arising in Baltic, Eastern

Europe and Turkey. Majority of the European mattress producers have been keeping foam mattresses in their collection but Hybrid and Pocket Spring mattress are also still sellable in Europe. We have seen many innovations on the raw materials. The main issues of a mattress are, as usual, air permeability, coolness and liquid absorption. There are many innovations on fabric, foam and spring to make mattress more air permeable and cooler. Moisture wicking fabrics and foams were very interesting. Open cell foam technologies have been allowing for more air circulation on the mattress. For the same purpose there are some innovative layers like 3D fabrics, air permeable materials, layers and combination of this material on the final mattresses. Natural materials also help for coolness, moisture management and thermal balancing for better sleep. We are living in a digital age in everywhere and every business area and industry. Sleeping industry has also been getting benefit of the technology at digital era. We have seen some products at the exhibitors and on our visit to mattress producers. New type mattresses are equipped with digital devices. Some part of wearable technology has been adapted to the mattresses and toppers. For decades, we are familiar with pressure mapping devices on the market this year we have seen more developed ones. On the other hand new technologies are beyond this pressure mapping devices. With the new digital toppers and mattresses you can easily check your sleeping efficiency from

Ă&#x2013;nder Honi onderhoni@gmail.com your smart phone with an application. With this new technology you can get same advise from the application system for better sleeping. This technology working with sensor technology under the topper or mattresses and allows you to learn how long you have spend time in your mattress during to night and how long you get sleep or RAM Sleep. Moreover it is checking pulse of your body or room temperature and body temperature. When you go your office you are getting an e-mail with report of your last night sleep and average sleeping quality of your last week our month. The system also advises how to increase your sleeping efficiency. I think we will see more digital instruments in our life in following years. I will keep you informed with the new technologies and innovations on our industry. We have Istanbul Evteks Home Textile Exhibition soon in May. I wish great a show for all visitors and exhibitors.

HC3500 Yeni Yüksek Hızlı Bilgisayarlı Çok İğneli Zincir Dikişli Kapitone Makinesi

Tam bağımsız sistemi ile hayal gücünüzün sınırlarını zorlayın! Siz hayal edin o gerçekleştirsin.

Special Function / Özel Fonksiyonlar • In dependent sewing heads allows quit with simple patterns, T&J patterns and single head quiting patterns. (Patented product) Bağımsız çalışan dikiş barları ile alışılmışın dışında çok farklı kapitone desenleri Patantli kendine özel T&J desenler ve tek kafa kapitone desenleri • State of the art tracking, superior tracking system allows effortless movement of foam to be fed into quiter (Patented product) Dünyada hiçbir makinede bulunmayan yalnızca size özel patantli haraketli sünger besleyici tasarımı • Adjustable presser foot lifting mechanism enables you to qualit a broad renge of material thickness and patterns. Ayarlana bilir baskı ayağı kaldırma mekanizması sayesindegeniş bir yelpazede kapitone yapar. • A high powered fast speed controlled servo motor for thick quilting with accuracy. Ultra hassas kalın kapitoneler için yüksek enerjili hızlı kontrollü servo motor • New main shaft control for easy timing adjustment. Using high quality sealed bearings. Yüksük kaliteli sızdırmaz yataklar kullanan kolay zamanlama ayarı için yeni ana şaft • Newly updated software allowing quick design changes of operation. Hızlı tasarım yapabilme olanağı sağlayan en güncel yazılım • Thread brake detector. Ultra hassas digital ip kopmalarını algılayan sensörler • Using air cylinder for thread cutting tail length. İplik kesme ve kuyruk uzunluğu ayarı için hava silindiri. • Emergency safety devices. En güncel standartlarda acil güvenlik cihazları • Diagnostic detection. Diagnostik algılayıcı dedektör

Application / Uygulama Alanı

Yatak paneli, yatak pedleri, yatak örtüleri, yorgan, yatak, döşeme ve daha fazla alanda kullanıma uygundur. Technical Specification / Teknik Özellikler Boyutlar

Daha geniş çalışma ekranı

Ağırlık Kapitone Genişliği Dönüş Hızı Üretim Hızı İğne Ölçüleri İğne Düzeni

Bağımsız ip koptu dedektörü

Max. Yatay Hareket İğne Boşluğu Voltaj Dikiş Aralığı Güç Kapitone Kalınlığı

Yüksek hızlı kontrollü servo motor

Yeni ana şaft kontrolü

HC2500 Yüksek Hızlı Bilgisayarlı Çok İğneli Zincir Dikişli Kapitone Makinesi

Application / Uygulama Alanı

Special Function / Özel Fonksiyonlar • New Fabric loading design. Easy loading material. Kolay kumaş yükleme şekli kolay malzeme besleme • Tilted body design. Easy to operate and maintain. Eğimli gövde şikli, kolay kullanım ve koruma

Yatak paneli, yatak pedleri, yatak örtüleri, yorgan, yatak, döşeme ve daha fazla alanda kullanıma uygundur.

• Thread brake detector İğne Kopma alğılayıcı

19inch LCD ekran

Technical Specification / Teknik Özellikler

• Using air cylinder for thread cutting tail length Hava silindiri ile ipin kuyruk uzunluğu kesimi • Operated using high quality sealed bearings that do not need lubrication. Yüksek kaliteli yağlama ihtiyacı olmayan kapalı rulmanlar • Adjustable presser foot lifting mechanism enables you to quilt a broad range of material thickness. Ayarlanabilir ayak bastı kaldırma sistemi ile geniş sıralı kalın kapitone yapabilme

En yeni çift rulman iğne sıra desteği

Ağırlık Kapitone Genişliği Dönüş Hızı Üretim Hızı

• Emergency safety devices Enerji tasarruf cihazı

İğne Ölçüleri

• Improved quilting software control system allows more precise and stable quilting operations. Geliştirilmiş yazılım ile daha hassas ve sağlam kapitone

İğne Düzeni

• CAD Pattern drawing ,pattern system allows you to create your own designs. CAD desen çizim sistemi kendi desenlerinizi uygulama sistemi verir

İğne Boşluğu

• Machine comes with 100-300 design patterns. Makine 100-300 desen ile birlikte gelir • Error problem detection system. Hata tespit etme sistemi

Ayarlanabilir malzama tutucular

Boyutlar

• Pattern compensation. Desen düzeltme

Max. Yatay Hareket

Voltaj Dikiş Aralığı Güç Kapitone Kalınlığı

Machinery

Basit güç besleme kolay koruma

Organize Sanayi Bölgesi 16. Cadde No:32 Melikgazi - Kayseri / TÜRKİYE Tel: +90 352 321 12 60 Fax: +90 352 321 32 67 China: +86-150 880 61060 info@casoon.com.tr | www.casoon.com.tr

Kırayteks continues to invest 18

Onur Kirayoglu: “We enhance the quality and value of our products through updates and sustained improvement.”

Producing mattress-ticking fabrics for about 25 years, Kırayteks continues to invest in production. Enhancing its speed on mattress ticking fabrics production through its new weaving and knitting machine, company can produce based on customer’s demand by sharing their ideas. Stressing on the importance of being perma-

nent in exports, Onur Kırayoglu, member of board of Kırayteks records that design is important in competition.

As Kırayteks, can you tell about your newly finished product and its features you launched recently? “There are many trends in the world. These are about health,

Onur Kırayoglu, Member of Board of Kırayteks

naturalness and hygiene. We cooperate with many leading international chemical player. We work on the latest developments together with them. Due to we have dying experience, we can enhance quality of product and fabric. In addition, we provide business partnership services on this field. Our customers share different ideas with us and then we realize the ideas. We perform on scented fabric. Mattress manufacturers look for naturalness and softness properties. Technology developed so much even in polyester, we have become to be unable to differentiate between polyester and cotton through special applications and innovations. Polyester is not a healthy product. However, it can give the softness of cotton.”

DESIGN PLAYS A VERY IMPORTANT ROLE IN COMPETITION So, are these features being looked for to customize product or increase salability? “We’re not the company that performs for that. We are purchasing from supplier which has made laboratory work and productize, then we process. We enhances value of products with updates and improvements. Somehow anti-bacterial certificates is asked for by some situation as in public bidding. When we deliver fabric to laboratory and then results are coming. Thus, we receive certificate on “no bacterial growth in the fabric and this procurement of anti-bacterial works”. For example, Aleo Vera. This feature provides balance pH of the skin, moisture and vitality when it contacts the skin. People

attach importance to such things and they take a risk to pay such product. As first, softness of the mattress is important for consumer. That opens you first door in offering. And they examine mattress in showroom and lastly they look pattern of the mattress. Design plays a very important role in competition. A certain frame plays role in the design as well.”

What about new investments? “Our investments in dying continue. We have dyeing and finishing machines. We provided new machines for weaving and finishing. We will have machine which are just for fabrics of mattress ticking. In this way, we can manufacture desired product more quickly.”

IT IS VERY IMPORTANT TO BE PERMANENT IN EXPORT Do you have market to export? “Our operations on market we have exported mattress ticking for 10 years still continue. It is very important to be permanent

in export. We export mattress ticking to about 20 countries. Customers notice that our fabric belongs to us when they see them that’s why we proved it. When Turkish market considered, we have a lot to do for domestic market.”

FORM Foam attracts with new products Starting exports two years ago, Form Sﾃｼnger (Form Foam) company now sells to 48 countries and in domestic market. Export manager Arif Emre Olmeztoprak informed about his company and targets for the year 2020.

Arif Emre ﾃ僕meztoprak, Export Manager of Form Sﾃｼnger

On the performance in the first Q It would be better if we start from 2015, actually. Last year was hard for us in Turkey and in abroad. Sinking prices has slowed down the sales, especially in those countries that depend on oil incomes. Besides were the political, social and military uncertainties in the region. We postponed our hopes to the year 2016. Though

the first quarter was not so bed, we did not get the speed we expected. Customers are still waiting for the future. It seems that risks will be on the agenda for some time ahead in global markets. Despite all adversities, we try to be optimistic for the future. The second factory that we put into operation last year has increased our production capacity. With its advantage we keep offering reasonable prices for our high quality products to our prospective customers.

On the targets for exports We have been in the business of exports for three years. Thus,

we are at the beginning of our journey, and our enthusiasm, our determination and our motivation are still high. We export to 48 countries in four continents. Our product portfolio forces us to find more new markets. At the beginning of the year we participated in ISPA and Interzum Guangzhou and Istanbul Evteks fairs. We are going to participate in Sleepwell Expo this year. As it is known, every sector, including mattress industry, is seeking innovations. We also try to improve our R&D activities. It is too early to mention about specifics, but, we will introduce attractive products for the interests of mattress industry.

On foam markets and its future We met with foams at several points in our lives. In homes, offices, cars, footwear, apparels, etc., comfort is provided with variety of foams. Somehow, our lives have been encircled by foams. As Form Company we produce foams for mattress, furniture, automotive, textile and footwear industries. Value of foam production in the world is known about 46 billion dollars in 2014. It is expected that, by the year 2020 it will be 72 billion dollars. Use of foams in especially mattress and furniture industries is growing. In Europe, the ratio of

foam to spring type of mattresses has been halved in the last decade. Earlier spring types were the trend. I consider that the foam mattresses will be trendy in Turkey as well. We have a good share of market in Turkey. Our aim is to be a major name in international markets as well.

HENKEL leads the way in adhesives used in mattress manufacturing 26

Henkel is an international brand offering water-based and hotmelt type of adhesives used for mattress manufacturing. Contrary to solvent-based adhesives, these are completely harmless for human health and for the environment. Henkel is leading in technology and innovation in adhesives thereby helping the health of the sector, environment, labors and users. We have conducted an interview with a manager of the company to get details of their success and mission.

Will you mention your services to the mattress industry? As is known, mattress manufacturers started to use different compo-

nents and technologies in order to improve the comfort of consumers and to offer different alternatives and innovative solutions. Henkel offers adhesives used for usage of a lot of components in harmony and help durability and long life of a mattress. While doing this, Henkel gives first priority to offer sustainable products which are environmentally friendly not being hazardous for the nature. Henkelâ&#x20AC;&#x2122;s commitment to leadership in sustainability is deeply embedded in our values. Maintaining a balance between economic success, protection of the environment, and social responsibility has been fundamental to our corporate culture for decades. This approach

applies to every business unit and function, and our about 50,000 employees all over the world have firmly embraced the principles of sustainable development in their daily work and think and act accordingly.

What kind of adhesives are you manufacturing? What are the functions of these adhesives? Henkel has been serving this sector all around the world by water-based Hotmelt PSA and Hotmelt EVA adhesives used for sticking foam, felt, fabric, etc. layers and making foam mattresses and pocket spring mattress manufacturing with the brand names TECHNOMELT and AQUENCE.

Technology has been helping for developing new products through R&D studies. What are the reflections of this fact to your sector? What kinds of R&D studies are you carrying out? Henkel is the leading name in the adhesive sector with its R&D studies in the world. It has 17 R&D centers around the world. The company has been continuing to develop technologies for the health and comfort of the users, quality expectations, productivity of the product, cost, health of labors, etc. at the maximum level. The best example of this is replacing the technology of solvent-based adhesives, which have been used often around the world and threating human health and environment, with environmentally friendly water-based or hotmelt adhesive technologies. What are the production differences between the facilities and methods in Turkey and in the world? Which countries are the best in this field? Where is Turkey positioned at this regard? As is the case for many sectors, the consumer trends, purchasing power and regulations matter in this sector, too. The materials used in manufacturing vary from country to country, from culture to culture. For instance, the adhesives used in Africa or Far East host materials preventing easyto-stick ingredients, the ones in

America or Europe have to confirm certain standards. Manufacturing conditions are also different in most cases. European and American manufacturers have faster facilities, for instance, while the system is more dominated to human force rather than automation or technology. I can proudly say that Turkey has recently positioned itself to the upper level countries with the progresses recorded in recent years. We can also say that Turkey has left some European countries and started to

compete with the most important mattress manufacturing countries such as the USA and Brazil.

Are the adhesives important for the human health? Is there a risk of affecting human health negatively? This depends on what kind of adhesive is used for mattress manufacturing. The water-based and hotmelt types of adhesives manufactured by Henkel have no negative effect on human health nor on the environment.

Jim Nation & Dale Carlsen recognized for extraordinary service

Jim Nation, executive consultant at Serta International, “Involvement in ISPA has been a way for me to give back to an industry that has been so good to me. For me to receive this award is quite an honor, I hope my efforts have benefited the industry and helped many who are in it today.”

(Alexandria, VA) – The International Sleep Products Association honored Jim Nation, executive consultant at Serta International, and Dale Carlsen, president and chief executive officer of Ticket to Dream Foundation, for their outstanding industry service, during the 2016 ISPA EXPO Industry Breakfast in Orlando, FL on March 11, 2016. Nation received the Russell L. Abolt Exceptional Service Award, the highest honor bestowed upon

an individual member on behalf of ISPA. Nation was nominated by his peers for having exemplified the highest level of career devotion to the well-being and betterment of the bedding industry. His exemplary involvement with the industry includes serving as chair of the ISPA Board, as a member of ISPA’s Executive Committee and Board of Trustees, and on the Better Sleep Council and Finance Committees, as well as other key bedding industry events and programs.

Dale Carlsen video acceptance of ISPA's Robert MacMorran Memorial award

“I’m honored by the recognition of the award. I can’t help but think of the previous award winners and how much I admired them as business leaders for our industry,” said Jim Nation. “In.every case, they would dedicate personal time and effort to help grow the industry. Involvement in ISPA has been a way for me to give back to an industry that has been so good to me. For me to receive this award is quite an honor, I hope my efforts have benefited the industry and helped many who are in it today.” Carlsen received the Robert MacMorran Memorial Award in recognition of his outstanding service to the mattress industry. The award was created to recognize those individuals in active pursuit of commendable service to the sleep products industry as well as the Association. Carlsen partnered with ISPA in shaping legislation that became California’s used

mattress recycling program—which successfully launched in late December 2015. “I’ve been in this industry for 35 years and to be honored by those in the industry means the world to me,” quoted Dale Carlsen. “The mattress industry is blessed with many dedicated and hard-working individuals who have devoted their careers to not only their own companies, but also to the bedding industry and the betterment of the world around them,” said ISPA President, Ryan Trainer. “We are fortunate to have the opportunity to learn from and work with these leaders. Their commitment has helped shape the face of today’s industry and the success of ISPA. We are honored today to recognize Jim and Dale for their contributions and service to the industry and the Association.”

Elektroteks tripled production Moved recently into a new facility, Elektroteks shortens lead-time

Aiming to develop new machinery, automation systems and production lines for the mattress industry, the company tripled its production in its new factory. Selling to 80 countries, general manager Orhan Guler informed about R&D activities and his company.

with the new organization these operations became much easier and faster. Of course, the volume of the production is increased remarkably, too. On the other hand, our R&D team focuses more on development and inventions with the new equipment and structure.

Recently you moved to a new factory. What has been changed with this move?

As an exporter how do you evaluate the mattress sector in Turkey and in abroad?

There are high-tech new systems that we work on it and will released within this year,

There is no need to mentions that there are some serious problems for the economy and

politics this year and these problems are not limited with Turkey borders. However, so far we have not been affected, orders are rising and export percantage is increased from 70% to 85% for the first four months and the production volume is increased more than 2.5 times within last 6-7 months with the new factory site of 12000 sqm closed production area and new investments on machinery. Thanks to our policy of focusing high-tech systems, we estimate the remarkable growth rate of ours for the past years will increase this year.

What is the importance of fairs especially on your exports? The word of mouth about our customer services is the most important advantage for us. This is a major power behind our sales. However, buyers wants to have a real experience about our

machinery by observing them in the fairs. Fairs are important. We participated in Interzum lately. Sleepwell is on the agenda. We will be there.

What are your plans for production and for exporting in the year 2016? We are expanding our volume in certain areas. We move fast in the markets. As I mentioned our volume has increased remarkably. We recently developed a new foam packaging machinery. It saves costs and provides advantages to producers. We sold this to a Turkish customer. There are some new big turnkey projects that we will be implementing overseas markets within a few months. We also invest developing our global service network.

What are the differences between machinery that are demanded by foreign mattress manufacturers? Production styles and varieties are changing in this sector. Each culture has its own style of both machinery and mattresses. To meet the changing demands of buyers in different countries, we offer specialized projects to our customers. Since we sell to 80 countries, demand from abroad is increasing. You cannot sell standard mattress machinery in every country. Before preparing a special offer to our prospective buyers we study their conditions, products they made, their facilities and negotiate about a special project. Then we start to produce the machinery.

New investments from Ferzan Mensucat 42

Producing fabrics for mattresses Ferzan Mensucat has a monthly capacity of 250 thousand sqm. Fatih Yigen, general manager of the company informed about production facilities.

Fatih Yigen, General Manager

On products and production capacities We produce both woven and knitted fabrics for contract projects and for orders of our customers. Customers demand at certain amount of certain fabrics. We also make high volume of production. Most of our products are made of

cotton or polyester. The monthly production capacity of our factory, which has a covered area of 1,500 sqm in Bursa, is 250 thousand sqm for woven fabrics. In knitted fabrics our capacity is 80 thousand sqm.

On new investments Recently we ordered for buying two new knitting machines. With this machine inventory in the factory will be seven. Besides, we are establishing our own finishing line and we will buy a ram thereby becoming an integrated facility.

Craft and design factors that influence design Aesthetics We all agree that it is a pleasure to see beautiful objects around us and that some pieces of furniture are more beautiful than others, but it is difficult to give grounds for our preferences and discuss them, let alone of knowing how a designer could attain beauty when creating new products. In such a situation one normally expects that basic research, in this case the study of aesthetics,

would help us by providing concepts and models which designers, manufacturers and the great public could use when discussing questions of beauty, when setting targets for it and when trying to fulfil these in new furniture.

Fitness for Purpose It is perhaps obvious to us all that a product should do the job it was designed to do. A can opener should open a tin and a car should

be able to transport people from one place to another. But how well should a product do its job? Should a lightweight portable can opener for camping work as well as an electric opener designed for use in a restaurant/canteen? Should a small lightweight city car be as comfortable and as fast as an executive saloon? Clearly these products are designed to carry out similar functions. However in reality what is expected from each product is quite different. In the case of the camping can opener - as long as it opens cans then it is fit for its purpose providing, in addition, that it is compact and light weight.

component will be used and what environment(s) it will be used in. Take for example a plastic wing mirror body for a car. The plastic chosen will have to withstand wear and tear from stone chips etc. washing with detergents, sharp knocks from passing vehicles and at the same time tolerate temperatures from sub-zero to over 100° C. On some vehicles this component is painted to match body colour therefore material will also have to accept paint.

Quantity to be manufactured

When considering fitness for purpose the designer should begin by establishing a checklist of features that are essential and desirable. On completion the design must be able to achieve all essential features. Any desirable features the product has will be a bonus and may assist in placing the product above its competitors in the market place.

Some products could be manufactured in more than one way. Often the decision depends on the quantity to be manufactured. Metal castings for example can be made one at a time by sand casting or produced in high volume by die-casting. Although sand casting is labour intensive tooling costs are relatively low and so this process is ideal when small numbers are to be produced, say less than 100. As soon as volume increases into hundreds or thousands a more mechanised process becomes more appropriate (die-casting). Here tooling costs are very high - but as long as volume is high enough the cost of producing a single item becomes very low.

Choice of Materials

Market Niche

When choosing the materials for a product the designer must consider a number of factors

Another factor in choice of materials can be the end cost of the product. If the product being designed is at the bottom end of the market where cost is very important then the material has to be as cheap as possible. As long as the material is able to carry out its function for a reasonable period them it will be deemed satisfactory. However with an up-market product cost becomes

By contrast an industrial can opener should work very quickly and efficiently. It should be very reliable and durable. Cost will be a secondary consideration, as will size and weight.

• use of product • quantity to be manufactured • market niche (cost)

Use of the product The choice of material has to take into account how the product/

less of an issue. Materials chosen should perform well, should be long lasting and reflect the quality image of the product.

Durability

When choosing materials for a product the designer has to consider

Durability of a product or component depends on a number of factors:

• use of product

• planned obsolescence

• quantity to be manufactured

• use of product

• market niche

• market niche.

Finish The choice of finish of a product is influenced by similar factors to those affecting the choice of materials, i. e. • use of product • quantity to be manufactured • market niche A designer has designed a gardening trowel. The trowel is designed for the cheaper end of the market but is to be sold in superstores that have a reputation

for selling inexpensive products that are of good quality.

The durability of a product/component depends directly on the materials chosen, the manufacturing process used and fixing methods employed (see section on selection of materials). In a sense it is planned obsolescence which is the key factor as it is this that dictates the performance of the product/component (see section on obsolescence). Having decided on the intended life span of the product, the designer must define the market niche and the use of the product

(see materials section). This should lead to a definition of the properties required of the product, and hence the choice of material.

Ease of Maintenance Maintenance of a product is a factor that can easily be overlooked. At the forefront of the designer’s mind will be function and aesthetics. Whilst maintenance is an aspect of function, it is secondary to function in use. Consideration of maintenance depends to a large extent on the life expectancy of the product. A cheap down-market product will often sacrifice maintenance to cost. In this instance the designer intends that the product will be thrown away when it ends its useful life. In contrast, more expensive up-market products will generally have much longer life expectancy

and therefore may require periodic maintenance to maintain optimum efficiency of the product. Building in maintenance obviously adds to the cost of the product but can be justified in higher cost products. In the design of a family saloon car the design of the clutch can be such that replacement can be done quickly and easily but this adds cost to the vehicle.

Efficiency The efficiency of a product in use depends directly on the quality of the product. One would expect that a cheap down-market product would serve its purpose, but only just. In contrast, one would expect a high quality product to fulfill its function with ease giving the user pleasure in its use (see section on fitness for purpose). A cheap kettle will boil water. A more expensive model will boil water quickly, use less energy, be aesthetically pleasing and so on. The designed efficiency of the product will depend upon its intended market niche.

Running Costs To the consumer, the running costs of a product may or may not be an issue. However the designer must consider this factor balancing it with all other factors in relation to the intended market niche. In general, wealthy individuals buy products without considering secondary factors such as running costs. Their primary concern will be factors such as efficiency and aesthetics. The less wealthy individual will be much more concerned about running costs.

Running costs are generally made up of energy/fuel use and maintenance. To reduce running costs it is not uncommon for less wealthy individuals to carry out their own maintenance. When buying a cycle lamp a teenager can choose between a cheaper model with disposable batteries and a more expensive version that has rechargeable cells but is more expensive.

• Pop Art 1960’s Each one of these styles was fashionable during the periods indicated and has features that make each one easily recognisable, as can be seen in the examples below.

• Art Nouveau 1890 - 1905.

As a consequence of pop music and fashion becoming an important part of modern western culture good design has become more readily available to everyone. Although products designed by leading designers are still quite expensive, mass produced products tend to follow the style set by these designers and are available at a much more accessible price. This has been the case for clothing since the 1960’s but more recently furniture and household goods have followed the same pattern. Furniture stores such as IKEA sell designer ‘style’ products which are inexpensive.

• Art Deco 1925 -1939.

Today products are available in

Fas hion Product Design like all other areas of creativity follows patterns or trends in style. These trends are closely linked to fashion. Throughout design history there have been very distinctive styles that can be linked to a period in time. • Victorian 1830’s - 1890.

many different styles. Designers are able to emulate styles of the past and manufacturers produce these products using modern materials and manufacturing processes e.g. Retro Car (only available in Japan) produced by Nissan which is in the style of a 1950’s model. This approach to design actually produces a new style which could be considered the style of the 1990’s. In addition designers are also able to utilise modern technology to produce totally new styles that would not have been possible in the past. The trend in the 1990’s then seems to be to mix styles, often to render these styles in new materials in a functional manner. Colour and decoration tend to be subdued with combinations of High Tech and Traditional materials being used together e.g. Pastel coloured injection moulded plastic with galvanised steel or brushed aluminium creating a very

subtle contrast as used in the Dr Globb chair designed by Philippe Stark. An increased concern over the environment has also influenced today’s products. Many new products are designed to be easily recycled e.g. Mk. III Volkswagen Golf. Often products are made from recycled materials. This has in itself become fashionable. Designers can take advantages of fashion trends to design products that fit into a particular market ‘niche’ which has been identified by market research. Also since trends tend to change quite rapidly it is possible for designers/ manufacturers to cash in on these changes by updating products in keeping with the latest fashion. Motor car manufacturers do this by producing limited edition models in special colours and styling details. Clothing manufacturers

use the changing seasons (spring, summer, autumn and winter) to encourage people to buy new clothes. Each new season creates the opportunity for designers to introduce a new style or colour. Designers also use trends set by pop groups or cult figures to create new fashions.

Safety Many products have to be designed to comply with regulations laid down by law or by recommendations made by organisations such as BSI (British Standards Institution) and ISO (International Standards Organisation). Often ISO, BSI and the Government work

together to set standards. The government will for example state that car seat belts must be fitted to all cars and that the belt design should be to BSI/ISO standards. When a product is manufactured to these standards it will be clearly indicated that this is the case somewhere on the product with a number and the BSI/ISO logo. The designer of a product is responsible for ensuring that products are safe to use. There are a number of well documented cases where designers have been sued for negligence, i.e. designing a product which proves to be unsafe and causes injury to the user. The driver was badly burnt, sued the designer and won. As a consequence of such cases designers must make every effort to design products that will be safe in use by carrying out stringent functional tests. Occasionally products are found to be unsafe after they have been put on the market and have to be redesigned, e.g. plastic pen tops such as those manufactured by BIC caused a number of deaths in

young children when accidentally swallowed. The pen top was modified so that it is open at both ends so that if swallowed the airway does not become blocked.

tions, will the product be used, i.e. function, durability and safety.

Obsolescence

In many instances it is possible to design product that will last a lifetime. Is this necessary or even desirable? If a manufacturer designs a product which lasts forever, say a washing machine, what impact would this have on the manufacturer? They would not sell so many machines. The machines would probably have to

When designers consider the materials and the method of construction of a product they obviously have to take into account the following. â&#x20AC;˘ How long the product should last for. â&#x20AC;˘ How, and under what condi-

Like all factors that influence design these considerations have to be taken along with all others.

cost a lot more than current models. The buyer would end up with products which are old fashioned but still functioning well. The user would not be in a position to take advantages in advances in technology by purchasing the latest most economic/environmentally friendly design. Designers and manufacturers have therefore to find a balance between profit, value for money, durability and at the same time satisfying the customers desire to own the latest most fashionable products. This is called building in obsolescence. i.e. the product is designed to last for a set period of time. This allows the manufacturer to be able to be constantly selling new products in the market place which is good for business and at the same time satisfies the markets desire for the latest new products. In general washing machines are designed to be replaced after about six years. Ordinary light bulbs are designed to last for a maximum of six months of normal use. Most products then have a built in life expectancy. Often similar products are available with different lengths of planned obsolescence, for example up-market cars are designed to last for as long as 10 years without the need for major repairs (which is one of the reasons why they are so expensive) against a cheaper models designed to last for only 5 years.

Environmental and Social Considerations The designer has a major role in shaping the environment in which we live. Designers therefore have a moral responsibility to ensure that the products they design con-

tribute towards our environment in a positive way. All products have an impact, to a lesser or greater extent on society. This impact will influence the following areas. â&#x20AC;˘ Environment - aesthetic. As a consequence of the visual impact of the product in association with its surroundings; â&#x20AC;˘ Environment - pollution. Created by the manufacture, use and/or disposal of the product at the end of its life; â&#x20AC;˘ Social - physical and social impact of the product on the user and society in general.

Environment - aesthetics. The designer has the ability to create products in any style. It is possible to design products that merge well with their environment or alternatively those which stand out in stark contrast to their surroundings. Products which harmonise with their environment are pleasing to the eye but can be considered to be boring and not stimulating. For example a designer may choose to design a bus shelter in the Georgian style to match the surrounding architecture. This approach would blend in well and probably would be acceptable to

the majority of people. However this ‘safe’ approach to design can create an environment which is monotonous. Alternatively the designer may choose to design the bus shelter to contrast with the Georgian buildings by producing a design with modern materials such as steel and plastic with simple geometric forms and shapes perhaps integrating bold lighting so that the shelter stands out day and night. This approach was taken when designing the metro and subterranean gallery entrance at Le Louvre in Paris which is a glass pyramid and is in stark contrast to the decorative Renaissance sandstone architecture surrounding it. This bold approach to design can be shocking and often attracts controversy particularly in relation to architecture. Such an approach can be interesting and exciting to some people and offensive to others. The designer then has to make a decision concerning the impact that the design will have in order to ascertain whether or not it will be acceptable to society.

Environment - pollution When designing products the designer must consider the effect on pollution levels that their design will have. The product and its manufacture may also be influenced by legislation which controls pollution outputs. This is further complicated by the fact that pollution controls vary from country to country. There has also been a major shift in public interest in environmental issues and many people will take this into account when purchasing a product. At all stages in the development, manufacture and disposal of a product environmental issues

have to be considered. This also applies to the product when in use. This will clearly have considerable effect on the final price of the product. Let us take the example of the MK lll Volkswagen Golf which is advertised as being environmentally friendly. For this to be the case the following conditions would have to true. • The use of finite resources should be avoided whenever possible. • Most materials used should be recyclable, say 90% or more. • The processes used to manufac-

ture these materials should not pollute the environment beyond legally acceptable limits. • The processes used to form the materials into car components should not pollute the environment beyond legally acceptable limits. • The processes used to assemble the components should not pollute the environment beyond legally acceptable limits. • Finishing processes such as painting should not pollute the environment beyond legally acceptable limits.

Green world and art 62

In every country in the world, activities in tourism and hospitality industries are all competitive struggles to get larger shares from markets. Expansion of the volumes of businesses in these markets attracts interests of other industries as well. World tourism organization gathers and discloses annually the data about the number of visitors from every country. Data about 2014 shows that having about 40 million visitors annually, Turkey ranks sixth in the world list and fourth among European countries. Turkeyâ&#x20AC;&#x2122;s target for the year 2023 is to have 60 to 70 million visitors.

The two countries in the region, Saudi Arabia has 15 million, and UAE has 12 million visitors in 2014. Investment data issued by Jones Lang LaSalle for the year 2020 signals 20 million visitors and 40.4 million dollars of investment. All in all, data draws an industry that will serve about 70 to 100 million of visitors in the coming years in the region. Demand for operation and post operation products for hotels and hospitality facilities, such as towels, sheets, linens, appliances that are replaced 2 to 12 times annually, and other needs for decoration and furnishing that are renewed once in three to eight years is forecast more than the needs of a developed country having 2.0 to 2.5 million population. The new trend of the industry can be summarized as minimum waste, green hotels and art. Waste has always been a problem area for global hotels. About 0.3 to 1.5 kg. of waste is generated in each room per night. So, the needs of

the industry have been changing from designs and styles towards quality and specifications. Comfort and durability as in the nano tech, fire retardant, non flammable, waterproof, water resistant products, and naturalness as in the horse hair, goose quill fiber, non-allergic, recordable, and recyclable are preferred in sleep and textile products. There is a need for analysis about he needs of green hotels as a rising trend. The wave, started in the developed countries, is also closely watched by the UN as in the waste, emissions, recycling. Countries try to find optimum solutions. Tourism and hospitality industry also need for art. The objects of art have become more popular as visual tools aiming the interest of the visitors. Pictures, oil canvas, watercolors, sculptures, modern arts ceramics etc., have been shown in the lobbies, halls and rooms. So we have to spend more time and energy for the betterment of the world for greener and more artistic experiences that are needed for a comfortable life.

Ugur Aslan AydÄąn, President of Leotext

OEKO-TEX® attending the Heimtextil 2016 fair with a specialist presentation and info event Subject: Sustainability in Home Textiles - Exhibition Stand in Hall 8, Level 0, Stand D96 Just in time for the start of the 2016 season, the Heimtextil fair in Frankfurt am Main, the leading international trade fair for home and commercial textiles, will open its doors to industry visitors from all over the world. From 12 to 15 January 2016, these guests have the chance to learn about new product features and trends and get fresh inspiration for the new season. As a partner of companies from the home textiles sector and specialized trade, the OEKO-TEX® Association will once again take part in Heimtextil 2016 with its own exhibition stand. In hall 8, level 0, stand D96, experts from several OEKO-TEX® organizations will be there to provide expert consulting regarding the certification options for the more than 65,000 expected specialist visitors. Held over four days in January, the Heimtextil fair is the most significant and major platform for manufacturers, retailers and designers and is establishing a tradition as the first important event of the year for presentations and orders. Some of the main focuses of Heimtextil 2016 include sustainably produced furnishings such as bathroom, bedroom and table textiles and textile products for window decoration, upholstery, floor coverings, wall coverings and sunshades.

Headquartered in Zurich, Switzerland, the International OEKO-TEX® Association is an association of 16 independent textile testing and research institutes with contact offices in more than 60 countries worldwide. The member institutes are responsible for the joint development of the testing methods and limit values that form the basis of the product labels for the OEKO-TEX® Standard 100 and Made in Green by OEKO-TEX® and the production facility certifications based on STeP by OEKO-TEX® (Sustainable Textile Production). They are also authorised to perform the associated laboratory tests and company audits. At present, more than 10,000 companies from around 100 countries throughout the world and across the entire textile value-creation chain use the OEKO-TEX® system as an integral part of their sustainability strategy. ©OEKO-TEX®

Talks on why the subject of sustainability in furnishings is becoming more and more important worldwide and what its successful implementation might look like will be provided by top-class representatives from the North American, Asian and European furnishings sector in the SYMMETRIE 3 Conference Room, in hall 8, level 1: * Warren Shoulberg, Editorial Director, Home & Textiles Today  Topic: Sustainability is Not the Wave of the Future: It’s Here. * Xiangzhong Li, Marketing Manager, Loftex China Ltd. Topic: Build Green Textiles. Promote Sustainable Development. * Artur Soutinho, President of the Board, More Textile Group Topic:

Sustainability as a Competitive Global Value in Today’s Market. The event takes place at 11:00 on 14 January 2016 and the talks will be in English. Attendance is free, but spaces are limited. For more information, please contact bklaus@certification-oekotex.com. You can also use this address to confirm your attendance. On 13 January 2016, Jörg Diekmann from the Hohenstein Textile Testing Institute will give a talk on the subject MySTeP by OEKO-TEX® - Transparency in the Supply Chain Labelled with Made in Green. The event takes place from 5:00 to 5:30 in hall 8, level 0, F44 in the Speakers Corner (Green Village - Kompetenzzentrum für Nachhaltigkeit - Expertise Centre for Sustainability).

66 Away with humidity out of the bed: Each person has a different perception of temperature and sweats and freezes differently. But humidity is widely associated as being uncomfortable. Outlast速 materials reduce transpiration and works proactively to create a perfect dry sleeping climate. Picture: Outlast Technologies LLC

Outlast presents heat managing PCM Not too hot and not too cold

Intelligent textiles have transitioned their way into the daily life of consumers. The same textiles that provide astronauts in space and researchers in the Antarctica the necessary protection for their jobs can also be useful for the normal public. Heat managing phase change materials (PCM) by the market leader Outlast can now

be found in numerous everyday products: from apparel, underwear, socks or shoes to bedding, along with some recent products in orthopedic devices. Outlast速 phase change materials provide an optimum climate, where unpleasant temperature changes are balanced and sweating can be reduced significantly -

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this is done proactively before the onset of sweat. Numerous orthopedic products take advantage of these benefits. Some innovative manufacturers are already utilizing the smart Outlast® material: The Ohio Willow Wood Company, Mt. Sterling/Ohio, uses Outlast® PCM in prosthetic liners to reduce sweating dramatically. Until now, all prosthetic liners have acted as insulators, holding heat from the residual limb within the liner and causing the amputee to sweat. The Alpha® SmartTemp Liner blends silicone with Outlast® heat management technology, enabling the liner to absorb and store heat to prevent the long-standing issue of perspiration in prostheses. Outlast® technology in the Alpha® SmartTemp Liner is proactive, meaning that it continuously reacts to the user’s skin temperature to help mitigate the onset of sweating. This differs from reactive solutions, such as wicking, which require the user to sweat and become uncomfortable

Outlast® technology can be used in different applications. No matter if directly included inside the fiber or if coated materials are used - Outlast® phase change materials dynamically reduce sweat production significantly.

before the technology kicks in. WillowWood performed clinical testing on the Alpha® SmartTemp Liner. During this testing, several amputee patients reported they could wear the liner 14 to 20 hours without having to remove it. While each user’s activity level, environment and personal metabolism contribute to the liner’s performance, all amputees who wore the Alpha® SmartTemp Liner received noticeable benefits from the Outlast® technology. Other orthotic products (for shoulder, hand, hand wrist, knee, lower legs) made by Otto Bock, also provide a “comfortable microclimate due to less sweat production“. Outlast® foam cushions inside of ankle orthoses made by the French company Thuasne offer an optimum climate. The German company Hydas Fabrik für Medizinalbedarf GmbH, Frankfurt, uses Outlast® fibers in different bandages/supporting belts for extended heat management. In

addition, compression bandages by Bort GmbH, Weinstadt-Benzach/Germany, promise exceptional comfort due to Outlast® PCM.

How it works But how do PCMs work? Not too hot, not too cold – just right. That is the easy way it works. Pioneer and market leader is the American company Outlast Technologies LLC, headquartered in Golden/ Colorado, regarding the research, development, design and marketing of temperature regulating phase change materials (PCM). The PCM technology Outlast® was originally developed for NASA to protect astronauts against the extreme temperature changes in space. Outlast® technology utilizes phase change materials (PCM) that proactively absorb heat, store it and release it for optimal thermal comfort. Big advantage: Sweat production is significantly reduced.

Henkel yatak endüstrisinde iş / işçi sağlığı ve sosyal sorumluluk bilinci ile yüksek performans ve verimlilik sağlayan solventsiz yapıştırıcı çözümleriyle size avantaj sağlar. • Manuel ve otomatik hatlara uyumlu • Yüksek sıcaklık dayanımına sahip • Solunabilir uçucu madde içermez (VOC free) • Çevre ve insan sağlığına duyarlı Türk Henkel Kimya San. ve Tic. A.Ş. FSM Mah. Poligon Cad. No:8 Buyaka İki Sitesi C Blok Kat: 10-14 34771 Ümraniye İstanbul Tel: 0216 579 40 00 Fax: 0216 469 07 54

www.furniture-building-components.com

Outlast® technology works dynamically and proactively manages heat while controlling the production of moisture before it begins.

Proactive climate regulation Outlast® technology is comparable to ice in a drink; as it changes from solid to liquid, it absorbs heat and cools the drink, keeping that drink at the desired temperature for a longer period of time. Outlast® phase change materials work in the same way. The PCMs have the capacity to absorb, store and release excess heat. This gives any product containing Outlast® technology the ability to continually regulate the skin’s microclimate. As the skin gets hot, the heat is absorbed, and as it cools, that heat is released. Outlast® technology is not wicking technology, which manages moisture by reacting to your sweat and pulling it away from the skin. Outlast® technology will proactively manage heat while controlling the production of moisture before it begins. That’s the

Outlast® difference. The benefits of Outlast® products at a glance: •Absorbs excess body heat •Manages moisture  •Reduces overheating  •Reduces chilling •Reduces perspiration  •Continuously adapts to thermal changes What is affected by the PCM is the microclimate on the skin. How sensitive the human body is to temperature fluctuation here becomes clear looking at the small range of the comfort zone: The human body temperature is 36.6°C on average. The inner temperature (e.g. heart, kidneys...) is the core temperature and ranges between small limitations, normally it is 37°C. The shell temperature of the skin and limbs as a rule is lower and varies between 28°C and 33°C. If the nor-

mal temperature between 36.5°C and 37.4°C differs slightly at the top, we are talking of fever, if it sinks below it leads to hypothermia. If this range can be positively influenced by dynamically working Outlast® materials it is possible to maintain the personal comfort zone and to reduce annoying peeks of being too warm or too cold. Especially looking at prosthesis this brings a special plus for comfort.

Complete PCM spectrum All in all Outlast works on an exciting, wide field and offers as only supplier a very large spectrum of climate regulating PCM options. Not to forget: The Outlast® performance products are accompanied by an elaborated marketing package including labels and hangtags or POS materials or trainings offered for free.

MACHINEHEAD is a machine-building company specialised in the design, manufacture, maintenance and aftersale service of machines for mattresses. Our product range embraces wide variety of machinery for the industry like Mattress packaging machinery, Filling machines for mattresses and pillows, Spring bending and straightening machines, etc. Offering clever decisions for the industry is our primary goal. All our electronic designs are automatic, managed by means of touch-screens, user-friendly, and labour-saving. As an additional service, installation and training are provided for the operators to ensure proper maintenance and exploitation. The general policy of MACHINEHEAD is to offer high quality products and services tailor-made to the specific needs and requirements of the business customers. The company supplies and services furniture producers, especially in the bedding industry, and manages individual projects. Innovation and professional attitude are in the core of providing excellent results.

design

production

service

repair

trade

More particularly, services offered by MACHINEHEAD include repair, maintenance and upgrade of machines and equipment for furniture manufacturing, as follows: Regular facility and installation check-up and maintenance to ensure correct and effective processing; Installation parameters and tolerance set up; Total technical service including general repair; Technical consulting on machines, equipment and installations. The company is based in Plovdiv, Bulgaria. It has a great team of professionals â&#x20AC;&#x201C; some of the most qualified machine engineers and IT specialists in Europe. This great potential sits in the basis of companyâ&#x20AC;&#x2122;s fast and successful tend of development. During the last few years MACHINEHEAD became a well-known company at export markets like India, Brazil, Peru, Serbia, Bosnia and Herzegovina, Lithuania, UK, Romania, and others. MACHINEHEAD ltd. participates regularly in some of the most significant exhibitions for technology, machinery and supplies for mattress and furniture industry as Interzum, Sleepwell Expo, India Mattresstech Expo etc.

Machinehead Ltd. 4027 Plovdiv, BULGARIA www.machinehead.bg Goliamokonarsko Shausse e-mail: office@machinehead.bg tel. /fax: 00359 32 623 943

Bekaert Textiles and Nanobionic announce â&#x20AC;&#x2DC;The NANOBIONIC mattressâ&#x20AC;&#x2122;

The partnership between Bekaert Textiles and Nanobionic bursts into innovation in bedding textiles.

Waregem, Belgium - Athens, Greece (February 2016)- Bekaert Textiles and Nanobionic are thrilled to announce their partnership and proudly introduce a revolutionary treatment that will shape the future of bedding. Nanobionic is the next generation in performance and lifecycle textiles, combining science technology and nature to enhance the everyday. Nanobionic is a high-tech bio-ceramic coating that transforms body heat into Far Infrared Rays and reflects them back to the body. Far Infrared Rays are proven to stimulate micro blood circulation and to optimize the thermoregulation of the body. The benefits of

sleeping on a nanobionic mattress are: reduced fatigue, cold feet and cold hands. Applied to bedding textiles, Nanobionic technology regenerates, restores and recharges your body for an improved quality of sleep and an enhanced quality of life. With 6 to 8 hours spent in bed every night, long and regular exposure maximizes the well being benefits. Sleep, recover and perform with Nanobionic! Both Bekaert Textiles and Nanobionic are looking forward to make the cooperation between the two innovative companies a success. Nanobionic is very successful with their sportswear, body shape-

“SINCE THE FABRIC OF SUPERMAN’S BULLETPROOF SUIT, WE DON’T THINK WE HAVE COME ACROSS SUCH A MAGICAL SOUNDING TEXTILE.”

wear, energy clothes for the military and for “every body” that wants to be fit and active. The benefits of sleeping on a Nanobionic bed include recharging your body for an active and healthy life.

“When we learned about the amazing results of the Nanobionic treatment, we were convinced this innovation would change the future of bedding textiles. The benefits of the textiles, such as the reduction of cold feet and hands and waking up more refreshed make it easy to envision how popular this new product will be. The technology goes much further than increasing the quality of sleep, it improves the quality of everyday life! We are thrilled to partner up with Nanobionic to introduce this revolutionary product!” commented Lien Sinnesael, Marketing Communication Manager of Bekaert Textiles.

“Nanobionic is very excited to work with Bekaert Textiles, who is a worldwide leader in mattress textiles. What is important to Nanobionic is that we have found the perfect partner who understands the value of our technology and as a company excelling in ideas and innovation is working with us to bring these benefits to the consumer to help improve their quality of sleep. “We are glad to have found the perfect partner that understands the value of our company and are happy to work together with a company that excels in innovation with a strong focus on benefits for the sleeper.” commented George & Ermis Psipsikas, Founders and Owners of Nanobionic.

Innovations and trends in mattress fabrics, 76

Gรถkmen Kara

Dr. Gรถkmen Kara BOYTEKS Kayseri Marketing Manager Ph.D. Gรถkmen Kara, marketing manager of BOYTEKS, has obtained his doctorate degree in marketing department in the University of Istanbul. He has taken office in various companies within Boydak Holding since 2004 and helped the positions such as manufacturing engineer and chief of manufacturing. He assumed the position of regional sales coordinator in BOYTEKS Istanbul office between 2008 and 2014. After that he has been assigned in BOYTEKS Kayseri mattress ticking manager in June 2014. Currently he holds the tittle of BOYTEKS Kayseri mattress ticking marketing manager.

Addressing to the world trade press members, Dr. Gökmen Kara, Sales & Marketing Manager of Boyteks, a worldwide innovative mattress ticking manufacturer based in Turkey, has recently delivered a speech at Interzum Guangzhou in the subject of “Innovations and Trends in Mattress Fabric”. He stressed the need for innovation in fabrics to be competitive and to serve better to the industry. Kara’s speech attracted a great deal of interest from press members as well as from the professionals of the industry. His presentation follows: “Innovation is a new idea, or more-effective device or process. It can be explained as the application of better solutions that meet new requirements. It means generating new service, system, process, or enhancing existing ones. Innovation can mean changing your business model to offer better products or services.

Dr. Kara was requested to make lucky drawing for the audience.

WHY INNOVATION IS IMPORTANT In this global world, the ones, who are not able to follow the changes, are on a hiding to nothing. Humans spend onethird of their entire life sleeping. It is beyond the doubt that the importance of sleep in undeniable. Accordingly one of the areas that deserve innovation the most should be mattress. Our mattress is an environment in where we can support our body, which is revitalized/refreshed while sleeping, in the most efficient way without making an additional effort. Therefore, we should always keep our mattress

fabric up-to-dated and adopt it for continuously evolving human requirements. Sleep, contrary to popular myth, is not a process in which the entire body systems remain passive. Body cells are repaired during sleeping. Restoration and renewal of body cells are performed during sleeping. We can support it through innovative products and start the new day with a rejuvenated state. We can not only support the requirements needed for sleeping process and to achieve a quality sleep through innova-

tion but also specialize it. Rapid elimination of undesired odors, Protection against electronic waves, Promoting sexual desires, Remaining cool and dry are some of those. Our certain products named Cooler, Aura Fresh and Romance can assist you to understand this subject better.

COOLER: The body temperature of an adult human should be maintained at 37°C. There should be a slight decrease (around 0,5°C) in body temperature at the time of falling asleep in nighttime. Cooler has a very high heat flow capacity and thus increases the coolness feeling.

AQUAFRESH: It purifies the air in sleep environment. It eliminates undesired odors without masking and trapping and odors that are hazardous to human health. It has an infinite loop therefore its effects do not disappear in time. It does not generate any waste in post-reaction process.

ROMANCE: Romance stimulates your feelings. It has a well-being effect enabling you feel better. Due to its aphrodisiac effect, it helps you to be more impassionate and prurient.

As always Boyteks had a charming booth at Interzum Guangzhou’s international hall.

THE ACTUAL TRENDS 2017-2017 Bedrooms are now used as living space, not only for sleeping. People spend more time in their bedrooms due to busy schedules and lack of leisure time. Manufacturers began producing customized and functional products nowadays to answer this need. In recent years, we see that people prefer smaller rooms.

In addition to these, we can observe that people change their beds in shorter periods than usual… Due to some reasons like increasing divorce rates, living separately and the development of large - scaled investments such as hotel, hospital etc. Covers and washable mattress are preferred. Nowadays, mattress producers are using fabrics for the base which is suitable for top mattress.”

Advertorial

China Products Fair Çin Ürünleri Fuarı

2-4

June Haziran

2016

Istanbul Expo Center, Turkey

İstanbul Fuar Merkezi,Yeşilköy

400 Leading Exhibitors Thousands of Products 400 Seçkin Üretici Firma Sergilenecek Binlerce Ürün

Products of Home Textile

Upholstery Fabric Tulle, Curtain Curtain Accessories Carpets and Floor Coverings Bedroom Textiles Kitchen and Dining Room Textiles Bathroom Products, Towels, Bathrobes Decorative Accessories Wall Coverings Sun Protection Systems Yarn Textile Raw Materials

Sergilenen Ürünler

Döşemelik Kumaş Tül, Perde Perde Aksesuarları Halı ve Zemin Kaplamaları Uyku ve Yatak Odası Tekstili Mutfak ve Yemek Odası Tekstili Banyo Ürünleri, Havlu, Bornoz Dekoratif Aksesuarlar Duvar Kaplamaları Güneşten Koruma Sistemleri İplik Hammadde ve Tekstil Giderleri

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Jakarteks improves effectiveness in exports

Aiming Africa, Jakarteks wants to increase market share in exports

One of the leading firms in Bursa in the manufacturing of fabrics for the mattress industry Jakateks offers safety comfort, hygiene and other type of fabrics to its customers. Semra Avci, deputy general manager, informed about his company and its strategies and activities.

What are your new products and their characteristics you made for mattress producers? We change our patterns in line with the demands of the customers and

the trends in the market. Once, aleo vera was popular. What are important for us are needs of the customers. We want to direct our production capabilities towards growing demands. It is not so rational in these days to invest continuously in textile industry. There are ups and downs in the market. Our investments in machinery cost us much. So, it is our priority to fulfill their capacities for being profitable.

Semra Avci, Deputy General Manager

Health is important in mattresses. What do your buyers ask from you? Demand for anti-bacterial, anti-stress and comfortable products are on the rise. So the sales are. Most of the fabrics are made of synthetic inputs, there is more need for natural materials. Producing organic, natural products made of fibers, cotton and wool are important. Cotton and wool are good for this purpose. May be wool have static electric but cotton is safe in this regard. Since our products are made of synthetic materials

we have to add several anti-static chemicals to reduce the electrification. Organic products such as wool that balances the body temperature are good but they are costly. We do this by adding chemicals.

Are the mattress producers in Turkey able to set the trends in the world and their categories? The problem of grey market in Turkey is still going on. It is impossible to remove them from the market completely. The only way out for leading companies to produce special and quality products, because

they cannot produce these kind of fabrics in their shanty workshops. We have ram in this factory and we carry out all finishing works here. Every one can make standard mattresses, at competitive prices. Sometimes it becomes difficult to compete with them on prices. If your products are special and high quality, then you can win over them. We have a professional team for this end.

Comfytex, best award at the th 5 Turkish Patent Award Ceremony

Wednesday 20th April 2016 at the 5th Turkish Patent Award Ceremony in Ankara with the participation of President Recep Tayyip ErdoÄ&#x;an, Comfytex has been rewarded as the most new designs patented.

The award was given to the chairman of the company, Mr HASAN KÜÇÜK by president Erdogan. Comfytex is among the big mattress ticking manufacturers in Europe and this award will sustain its efforts to be the best partner of its collaborates. “We have been provided our customers with new 7 product groups as with 38 new brand on 2015. Our products are praised highly by our customers, especially our best series Unique. TESLA branded product in this group has come to the forefront aspects of sleep quality support and create natural magnetic field,” an official of the company said. “Together with this series from the other side as a result of our hard work in Pattern Design and unnerved department is fully prepared in our own unique designs and collections. Our designs, presented to our customers at fair both domestic and abroad fairs. Prepared by the intensive efforts of our company to open new horizons and new perspectives in our sector, our designs are quite valuable with added directions.” Comfytex continues to work intensively on innovation and design for the bedding industry. The 5th Türk Patent Awards honored the company. “This award is not only for our company, it is also a source of pride for the bed industry and mattress fabric sector,” the official noted.

Latexco inaugurates first European FOM production line 90

Latexco, the global leader in latex foam manufacturing, has just officially inaugurated its first FOM production line at its site in Tielt, Belgium. The new installation will allow Latexco to develop unique technical foams with comfort features unseen in the bedding industry.

TIELT – Ever since its establishment, Latexco has been an expert in latex foam manufacturing for the bedding industry. In 2012, Latexco USA started diversifying its offering by producing special polyurethane foams. The production technique used, led to high-quality foam products with exceptional comfort characteristics, which became much wanted amongst Latexco’s most discerning customers worldwide. Given the success of its technical foams, Latexco decided to invest in a FOM production line on one of the Latexco sites in Belgium. After a year of research and hard work, the facility is now ready to start up production.

Exceptional quality and adaptability The FOM foam installation in Tielt is only the third of its kind worldwide. The combination of gravity elimination and the high-pressure injection technology ensures that the same flow and bounce occurs on every inch of the material. In this way, the foam gets a homogeneous cell structure and, consequently, excellent, uniform density. In addition, the process allows a high level of adaptability and customization, allowing Latexco to produce a wide range of foam types in small production runs. The FOM production line will manufacture both TDI and MDI and open as well as closed foam formulas.

Investment Latexco invested over EUR 5,000,000 in this new production line, which makes the foam manufacturer a one-stop shop for comfort. “By expanding our range, we can now provide our customers around the globe with latex cores as well as exclusive comfort foam. More than that, we’ll also be able to develop exclusive hybrid products, which combine latex with FOM foam” says Alexander Bolliou, CEO.

3 SLEEP WELL EXPO Istanbul to trigger world mattress industry rd

Omer Faruk Gorun, Project Manager of Sleepwell Expo: â&#x20AC;&#x153;Our show is growing fast. It will be one of the biggest shows of the industry soon."

From raw materials to the finished mattresses, including the supply industry, components, machinery and technology SLEEPWELL EXPO Istanbul is the event showing the trends and latest products. The last edition of Sleepwell Expo - Mattress and Technologies Fair, which is the first and only fair in Turkey in its field, became an arena where 101 exhibitors, of which 79 were domestic and 22 foreigners, and 5,238 professional visitors followed.

Discover the story of mattress where you spend one third of your life The mattress industry has been going through major changes leaving many ancient stages behind. Starting with grass and similar material stuffed putons and futtocks, it went through becoming springs and foams and developed up to

The show of innovation, technology and design trio in the mattress industry. Major brands of the industry already signed in. memory foams today. The organic mattresses and well-developed innerspring mattresses are the most ideal items on our bedrooms.

The mattress industry to focus this event Sleepwell Expo will represent a wide range of portfolio including the latest products of mattress manufacturers, pillow manufacturers, sleep products manufacturers, exporters and dealers, mattress exporters and importers, bedding manufacturers, home textile manufacturers, coverlet manufacturers, equipment firms, distributors, agents, firms who want to get distributorships, chain store pur-

chasing authorities, local furniture stores, professional import and export firms, designers, hotel purchasing managers, interior design firms, experts of the private sector, mattress industry buyers and trade press portalsâ&#x20AC;Ś In short, all members of the industry come together at the Sleepwell Expo-Mattress and Technologies Fair. Turkey continues to pursue its development worldwide with its rapidly increasing population, advantageous geography, and contribution of exports by its advantageous geography. One of the most important sectors in Turkey, without any doubt, is the mattress industry, mattress ma-

SLEEPWELL Expo, the only show in both wings of the industry, the main industry and the sub-industry and technologies, brings the professionals of the sector together in Istanbul Expo Center, 20-23 October 2016.

chinery and components industry. Developments, innovations and example solidarity of the sector which has been performed in the mattress sector in recent years, have become the factors which affect the sleep products sector positively. Correspondingly, many positive economic indications which have been performed on behalf of the country and the sector in recent years, many regulations and directives made for the business volume and the mattress sector which has grown depending on the flow of foreign investments, indicate the importance of the SLEEPWELL Fair, which is an important area in the country. The mattress main sector, sub-industry, machinery and equipment fair which has been awaited for a long time by all sleep products industry professionals, will be successfully held for the 3rd time in Istanbul Fair Center, which is

located opposite the Ataturk International Airport, 20- 23 October 2016. The mattress industry in Turkey is growing rapidly. It has been known that the sector has reached the sales figures of 4 million in the local market in 2014. 95 percent of the market has been consisted of spring mattresses and remaining 5 percent of foam mattresses. The size of the market is very close to TL 1 billiard and the growth rate is 7%. 10 thousand mattresses of Turkeyâ&#x20AC;&#x2122;s total 20 thousand daily are produced in Kayseri. After Kayseri, it comes Istanbul and Izmir. There are more than 400 manufacturers in Kayseri. The production capacity of these

firms approaches to 2.7 million. Kayseri holds the half of the total production with 2.5 million mattresses. The share of the sector in the foreign market is approximately 60 million dollars. Kayseri performs more than half of the total export value. The mattresses, which are produced in Kayseri, are exported mainly to France, Germany and The Netherlands and other European countries and the different countries of the Middle East. Representatives of the industry express that the trends that are seeking healthier, more comfortable sleep environments, play an important role in growth. According to the industry representa-

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tives the 3 million of the 4 million mattresses sold, have been sold to the individual consumers, 1 million to the institutions such as hotels, dorms and hospitals. There are around one thousand hotels which are under construction with 800 thousand-bed capacity in the country and the private sector hospital investments are accepted as an indicator that the growth in the industry will be continuous. With the rising success trend of the industry, the request to announce this success publicly, the desire to have a say in the international areas, the expectations from the industry and that the Voli Fair is able to respond to these expectations and therefore Sleepwell Expo Mattress and Technologies Fair was appreciated by the mattress industry and the fair resulted in a great success. The mattress industry officials now have bigger expectations from the 3rd Sleepwell Expo Mattress and Technologies Fair, which will be held 20-23 October 2016, after

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the success achieved at the fair and both the organizer and the exhibitors started to work for the grater targets.

ISTANBUL FAIR CENTER Istanbul Fair Center which hosts Sleepwell Expo Fair in its 9-10 and 11. Halls, is located in the area of Istanbul Ataturk Airport. Istanbul Fair Center is the most appropriate place to arrange the Sleepwell Expo Fair both with its infrastructure and transport and technical specifications. The venue of 18 thousand square meters in total with its lounge and technical facilities has greatly contributed to perform the fair successfully.

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The fair venue is very close to the airport in the terms of the international visitors. It is also very close to the subway station and to the intersection point where both TEM and E-5 connections. The service busses operated from the subway as the ring provided an advantage to visitors of the fair. “Our team who worked very intensive to perform Sleepwell Expo Fair successfully, had no difficulties to reach the information because of the industrial publications which have been published by Istmag Magazine Group, a group company with fair organizer Voli Fair,” Omer Faruk Gorun, Project Manager of the show, said. “Sleep Well and Sleep Tech magazines became the main media sponsors for the fair and since they publicized the event to the world at the preparation period, the show attracted a great many exhibitors and visitors from around the world.”

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Histeks aims North African markets

Aiming to step up in Africa, Histeks plans to accelerate its exports A producer of jacquard and knitted fabrics for mattresses, Histeks was established in 1994. Founding partner and manager of the company Ilyas Saltan informed about his company and targets in export markets.

phasizes on customer satisfaction by offering the fastest delivery services and the most competitive prices.

On Histeks and the products it produces Established in Bursa in 1994, Histeks now became one of the best producers of jacquard and knitted fabrics sold to mattress manufacturers. Having 5 million sqm production capacity, the firm sells its products both in domestic and export markets. Having quality products the company em-

A wide range of products that are made as jacquard, armored, and knitted fabrics using polyester, polypropylene, cotton and viscon.

Ilyas Saltan Founding partner and manager

On production plants and capacities Production process contains yarn

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preparation, weaving, finishin and quality control stages. Fabrics are then put in the production process for finishing. Several applications are possible on the order of customers, including, water repellent, non-flammable, anti-bacterial and scent removal add-ons. Annually 5 million sqm production was made in this 3.2 thousand sqm facility. Besides we meet orders for special needs.

On export activities and target countries We focused on the Balkan countries, Bulgaria, Greece, Macedonia, Albania, where we sell directly in these countries. In addition to this we have indirect channel for exports to about 15 countries. Half of our production is sold in domestic market; the other half is sold to buyers abroad. We aimed to step up in the North African markets, though it is highly difficult and far away from Turkey.

On mattress fabrics sold in Turkey and general observations in the industry. We do our job by feeling joy in our business. We saw several companies that entered in the

market and left it immediately, by decaying both the prices and product qualities. It affects our balances. We have complains about grew economy companies who operates below the stairs. Fabrics for mattresses should be made of 100% of cotton. Those windmill type of companies are sold their products on prices. We deal with only serious companies who would not be deceived by low prices only. We are the supplier of about four larger companies. We have deals with high quality and selected companies only.

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Mert Makina realized first participation in ISPA EXPO

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Mert Makina, one of the most leading sleep machinery manufacturers of Turkey, participated in ISPA EXPO held in Orlando, USA. According to the officials of the company, Mert Makina hosted about 150 visitors from 20 countries and they closed on this exhibition also with excellent results.Â

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The fair was extremely international and the quality of the contacts was high as well. “Thanks to this fair we increased significantly number of customer in the USA, even from South America,” said Mustafa Nebi Dogan, Sales and Marketing Director of Mert Makina. “We are very satisfied with ISPA EXPO ORLANDO 2016. We got large quantities orders and had a very good business interviews. We expect that in the coming days we will turning these interviews into demand and sales.” Mert Makina passed this fair with a great atmosphere, fantastic flair, and attractive buyers. There is every appearance that, visitors and customers of Mert Makina were satisfied to a lively and energetic

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sales and marketing team. “We presented our best seller; Multi Needle Chain Stitch Quilting Machine at our booth. According to our visitors, Mert Makina has a great success. They realized our difference to our competitors as quality, price, technology and service,” Mr. Dogan took pride. “Mert Makina has a strong mattress industry. We are growing day by day. After the years of experience in production of machineries and long R&D works Mert Makina has produced Multi Needle Double Chain Stitch Quilting Machine and we presented it the first time into mattress producers’ appreciation in American continent thanks to this fair. Because, fairs are one of the

most efficient places to accomplish penetrating new markets, to capture developments and to launch new products to market. ISPA was a good opportunity for us to capture positive activity. All in all, the mood was very good and customers showed a high level of interest. Therefore we spread awareness and boosted sales. The vitality of our sales will increase further with coming summer days. “The number of visitors was so much higher than our expectations. We are very satisfied with the quality of visitors as well. The request of our visitor was much stronger than expected. We made a lot of new contacts, enjoyed this international fair and hopefully did our bit

Mustafa Nebi Dogan, Sales and Marketing Director of Mert Makina

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towards making ISPA such a success. We had a lot of visitors at our booth because our Multi Needle Double Chain Stitch Quilting Machine triggered a lot of curiosity in the run-up to the fair. Visitors from all our important sales and markets came to our booth for information about our products and services. We also received some extremely positive feedback about our new generation Multi Needle Double Chain Stitch Quilting Machine. For us, coming days will bring better results.” “Mert Makina has been producing machinery for the mattress industry for 22 years. Initially the company has created its presence by producing only quilting machinery. Adding other related machinery for the mattress industry to its product portfolio, Mert Makina has been manufacturing almost all machinery needed for the mattress industry. So, it is the only company at this capacity and is one of the few companies in the world. * Quilting Machine ( Chain and Lock Stitch & Single and Double and Single Head) * Tape Edge Machine (Automatic or Manuel) * Mattress Packing Machine (Automatic or Manuel & Roll/Flat) * Bonel Coiling Machine * Bonel Coil Assembly Machine * Quilted Panel Cutting Machine * Roll Cutting Machine * Border Machine * Full Automatic Mattress Finishing Line * Automatic Hotmelt Glue Line with conveyor system * Automatic Mattress Production Line “An advantage of our machines is produced 100% in Turkey and there

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is also service possibility which is really important and the second thing is that their machines specialty has long term use option, we have 2 years warranty for our all machinery with CE European quality certificate. We use high quality spare parts and equipment recognized worldwide. “Mattress manufactures’ needs change fast. We closely follow the developments in the industry and adapt the needs of our manufactures. One of the most important issues is after-sales service that isn’t ignored and always is thrown into backside until buying the machinery by most mattress manufacturers. We have already gained trust of our customers. Our prompt feedback to requests, our solution-oriented approaches and reasonable, quality spare parts and service are approved by our clients. Our mission is to provide the best goods and service to our clients. We know what exactly our customer need. The experience of years in production of machineries has brought opportunity for Mert Makina to do some R&D focusing on Pocket Spring Machine.

“Transferring the knowledge is an easy task for Mert Makina, the knowledge come from the heart of Mattress Business and let us make more operator-friendly machines. This is resulting with fewer headaches, but more easiness. “Every customer is a project for Mert Machine. We are as a friend, business partner and a guide showing the all developments and new opportunities in the sector for our clients beyond a machinery manufacturer or supplier. Mert Machine is a model to competitors with this

kind of developing and innovations. “Our innovation from the biggest machine to the smallest machine in our production range shows to our customers how we have dedicated ourselves to this sector. Incessantly Mert Machine took a new step to innovation for our machines. We are solution partner with Siemens Solution Partner besides our innovations in the mattress production lines. “Besides the innovations in our present machines, we are also in an effort to gain new machines to our product range.”

ISPA welcomes record number of exhibitors, show floor space and attendees 114

Led by STAR EXPO, 23 Turkish exhibitors attended the fair representing the biggest ever Turkish participation and second largest national attendance at ISPA EXPO 2016.

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ORLANDO FL–ISPA EXPO 2016, held March 9-12 in Orlando, FL, has been its largest and most successful show ever. EXPO welcomed a record 4,330 attendees—a 22% increase over 2014—from 72 countries visiting 242 exhibitors covering over 137,000 square feet of exhibition space. Star Expo fair services company organized the first national Turkish participation at the fair. Every edition of this important show would host a few Turkish exhibitors but this time Star Expo managed to take 23 exhibitors

representing the second largest national participation after the USA. Mr. Eren Yilmaz of Star Expo said they were representing ISPA in Turkey and they would continue to organize Turkish participation in this important show. “We help the Turkish mattress industry official to get use of ISPA services from membership up to exhibiting in the show. We will be more active in the future,” Yilmaz stated. Many of the Turkish exhibitors expressed their satisfaction about the performance of the fair. “I think our record-breaking numbers reflect the enthusiasm and

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optimism that’s been building throughout the mattress industry,” said Ryan Trainer, ISPA president. “Our exhibitors and ISPA staff worked hard to make sure this EXPO exceeded expectations and provided something for everyone.” Attendees saw the latest in machinery, components, services and technology, while also participating in networking events, receptions and top-notch educational sessions on topics ranging from differentiating your company from the competition, to bridging the generational gap in

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the workplace, content marketing tips and an update on mattress recycling efforts. On Friday, March 11, during the Industry Breakfast, Greg Schwem, syndicated columnist and author of “The Road to Success Goes Through the Salad Bar,” challenged the audience to find humor in today’s corporate environment, while offering practical advice about real work issues. Feedback from event attendees was overwhelmingly positive. “Park Place had a great experience at the ISPA 2016 show,” said Jason Kelley, Park Place president and CEO. “We brought a record number of team members to the event and were able to see many new products and services. We also purchased new equipment that will add great long-term value to our production capabilities and will help us

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serve our customers well.” “ISPA EXPO 2016 has been a great success for MFI!” quoted Lawrence Wollschlager, president and COO at MFI International MFG. “As in prior years, the EXPO has provided a great venue for seeking out new business opportunities, expanding our supplier base, and presenting fresh new ideas to our existing clientele. We look forward to future ISPA shows!” “ISPA EXPO is the only place where the entire mattress industry gathers together- which is why we chose this year’s EXPO to be the first time we formally introduce ourselves as Innocor Foam Technologies™ and unveil our new line of innovative foam products,” Jeff Briney VP, Commercial/OEM Sales. The mattress industry’s rocking band—the Insomnaiczzz—had attendees dancing and singing during the March 9 Welcome Reception, one of EXPO’s best networking venues. It provided

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the perfect opportunity to mingle with new business acquaintances and see old friends. On the heels of this successful event, plans already are underway for ISPA EXPO 2018, to be held March 14-17, 2018 in Charlotte, North Carolina.

Bryan Smith Becomes ISPA Chair, Eric Rhea Appointed Vice Chair The International Sleep Products Association (ISPA) has announced new leadership for the ISPA Board of Trustees. Bryan Smith, president and CEO of Southerland Inc., has assumed the position of ISPA Board Chair, and Eric Rhea, vice president, president – bedding group of Leggett & Platt, has been appointed Vice Chair. The terms for each position will run through March 2018. “I’m excited to begin my term as ISPA Chair and to continue working with this group of seasoned industry leaders as we plan for the future of the Association,” said ISPA Chair Bryan Smith. Kathy Roedel, executive vice president-chief services and fulfillment officer of Select Comfort Corporation and former ISPA Chair, retired from the company effective April 7, 2016.

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“We would like to thank Kathy for her leadership and many contributions to the ISPA Board and our industry as a whole,” noted ISPA President Ryan Trainer. “She was instrumental in launching and shaping ISPA’s strategic planning process, and we wish her well in all future endeavors. I also want to congratulate our new officers, and thank them both for volunteering their time and effort to serve in these important industry leadership positions. We greatly appreciate the commitment to ISPA that they and each of the

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ISPA Trustees bring to the Board.” Established in 1915, the International Sleep Products Association (ISPA) is dedicated to protecting and enhancing the growth, profitability and stature of the mattress industry. As the industry’s trade organization, ISPA represents nearly 700 mattress manufacturers and suppliers throughout the world. ISPA provides many services that

benefit its membership. These include exclusive industry surveys and statistics, government advocacy support, educational offerings, the industry’s ISPA EXPO trade show, safety research through the Sleep Products Safety Council, consumer research and education through the Better Sleep Council, and BedTimes and Sleep Savvy publications.

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Pakipek turns 60 with investments Started 60 years ago as a spinner of silk Pakipek has now Pakfix brand in the mattress industry

Founded as a family business to process silk in Bursa, the company has been producing since 1956. Recently having two factories it aims to boost its exports especially in international market. Haluk Bukumcu, chairman of the Pakipek group of companies, informed about his company and its activities.

What is the story of your company in your words? My grand grandfathers have been in silk business for years. This company was established in

1956; it is also my birthday, by my father and his father. Later on my uncle became a partner. The house in Muradiye, Bursa, that I was born in, had a garden of two thousand sqm. 70 to 80 people had been processing silk and silk yarn in it. Then, silk is the only material for yarn production, no polyester. We also had a shop in Irfaniye bazaar in Istanbul to sell the silk yarn. Then we started to produce silk fabrics. In 1969 we established a silk yarn fabric in Sogut, Bilecik, buying cocoons from Kozahan, Bursa. There were only four factories in Sogut. We

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Haluk Bukumcu, Chairman of the Pakipek group of companies

had been selling our products to Vakko brand by 1984.

What is the reason that you shut down the factory? Market was invaded by cheap silk fabrics that were illegally imported from Far East in those years. As producers we visited the then Prime Minister Turgut Ozal, but, no official was interested in our complaints. So, we quit silk processing. In those

years we bought the land in Nilufer industrial zone, the first organized industrial zone established in Turkey in 1962, and founded this business with my uncle. Later on, many companies began to be engaged in imports and exports, so, we decided to change the path. We visited machine manufacturers in Europe with an aim to invest in technology and bought the fastest machinery.

What does your company make recently? We still are producing fabrics including the jacquard types for women dresses at a monthy capacity of about 400 thousand sqm. Half of the production is exported. The other half is sold to apparel manufacturer who sell their wares in export markets. Our brand that we use on the products that are sold to mattress manufacturers is Pakfix. These are industrial type of sewing yarns.

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Besides, we sell pillows with a slogan â&#x20AC;&#x153;Repose Comfortablyâ&#x20AC;?. Our products are sold in two stores and on line. 8 % of people shop online in Turkey. We took our measures to answer the growing demand from this channel.

How are your investments? This year we are founding two factories by investing about 2.5 million Euro. Both will be operational in October 2016. We prefer a balanced growth, not fast but securely.

Do you have new targets in exports? Iran seems to be a good market, with its 80 millions of population. After the removal of economic sanctions, western companies invaded to the country especially in the fields of textile and construction industries. Airlines are full of Britons and Germans. I had been there recently. I yearn my years of youth. I am so optimistic about Iranian market. The people need every thing. Far Eastern suppliers had been preferred by the people because of the embargo. However, they are not satisfied with the quality of eastern products. They like made in Turkey products.

What is your target for your Pakfix brand aiming to mattress industry? We entered in mattress industry four years ago. We closely watch the performance of the brand and saw that it has a promising future. Now we want to accelerate the production and promotional activities. The brand is profitable. Now we only walk, but soon we began to run.

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Koelnmesse pushes the button for interzum 2017 New hall layout to shorten walking distances for visitors

After the success of last yearâ&#x20AC;&#x2122;s event, the preparations for interzum 2017 are already in full swing. The application period for the leading international trade fair got off to an extremely promising start at imm cologne in mid-January. From 16 to 19 May 2017, the next interzum event will present a wide variety of innovations for interior design and furniture manufacturing. As the worldâ&#x20AC;&#x2122;s largest industry event in these fields, the fair provides a comprehensive overview of new technologies and design.

In 2017, this unique platform for the presentation of new ideas and products will provide exhibitors with an even greater wealth of presentation opportunities. A new hall layout provides even more space than before and a more compact allocation of floor space allows for shorter walking distances within the exhibition. Planning early to participate in ORGATEC has several advantages for exhibitors: early bookers can reserve their desired stand area right now and, until 31 May, will benefit from a special discount.

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Industry platform for trends and innovations

Alongside the industryâ&#x20AC;&#x2122;s big names, plenty of smaller, highly innovative companies will again also be participating. International exhibitors will be showcasing an exciting and extraordinarily wide-ranging mix of new technologies, materials and surfaces. As drivers of innovation and suppliers of the entire interior design industry they are important partners in the development of new products and design trends. At interzum 2017, as in recent years, specific dedicated areas and other exhibition formats will look into pioneering design and production approaches. They

will show that which is currently technically feasible while at the same time pointing out potential applications within living and working environments. In this way, not only do the most modern materials, components and manufacturing processes become visible at the fair, but also trends and visions for the design of future living spaces. Following is what renowned architects and designers have to say about interzum: Peter Ippolito, architect, Ippolito Fleitz Group (Stuttgart, Berlin, Shanghai):

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“I find it very exciting that interzum is opening up more towards architects, as it is extremely interesting for us. There are a lot of innovations in surfaces, which play an increasingly important role in our work. In the innovative formats of the fair in particular, certain cross-references and relationships can be discovered that generally are not so evident in our daily project work.” Sylvia Leydecker, interior architect and materials expert, 100% Interior (Cologne): “In the past, designs were limited by the materials available. Nowadays, the range of that which is feasible has expanded significantly. The technologies shown at interzum make possible more exciting development, as they give us more options to work with a particular material or surface. For me as an interior designer, interzum and the fair’s

A rich source of inspiration for architects and designers

special formats are essential because they map how we will be thinking in the future. Christian Tschersich, Architekt, Lava (Stuttgart, Berlin, Sydney): “Very often, our work is related to issues of well-being, such as the question as to how far an environment can have a stimu-

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lating effect on people. In this respect, the materials chosen are incredibly important in terms of color values, haptics and acoustics. With its combination of trade fair, exhibition and special formats, interzum is pursuing a forward-looking approach - the event revolves around innovation.” Dr. Regina Dahmen-Ingenhoven, architect and interior designer (Düsseldorf): “I like the narrative element in surfaces and their communicative aspect. I find it amazing what the exhibitors have to offer at interzum - the variety of innovative materials and surface finishes”. Prof. Mark Blaschitz, architect, Splitterwerk (Graz/Austria): “We are looking for innovative materials and combinations of materials that support our ideas of design. Where previously we could only develop one-off pieces, nowadays we have a completely different range of options. In architecture, just as in the auto industry, we can now produce shapes that are not determined by the semi-finished product, but by our own designs. The development of interzum has been very good and the special formats in particular are very interesting for me.”

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YILMAR Exports to 50 countries in 5 continents Yilmar, a producer of steel and springs, exports its products to 50 countries thanks to its ability to produce customized orders of customers. Established in 2001 in Bursa, Yilmar is one of the top-thousand exporting companies and has a good share in domestic market. Producing 50 thousand tons of steel wires annually, the company also produces standard products.

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Sales and marketing manager of the company, Mesut Ulas says,”We have a factory of 30 thousand sqm where our 450 workers are operating. Our company keeps its investments and a stable growth strategy thanks to its planned investments on new machinery and training of staff. The new production line is able to produce bonel and pocket springs at various dimensions having mini and micro pocket springs in our product portfolio. Our ability

to produce upon orders of our buyers produces 100 % customer satisfaction.” “Our production process respects to the ecology and any harmful chemicals or materials are not used in the process. We also try to expand our customer segments by offering variety of products. Our products are also sold to furniture and automotive products manufacturers as well as the construction industry.”

Mesut Ulas Sales and Marketing Manager

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CIFM / interzum guangzhou 2016 marks closure with positive affirmations from industry It was another successful year for CIFM / interzum guangzhou, which concluded on March 31 in China. 1,243 companies from 38 countries and regions, including the United States, Italy, Spain, Turkey, France, Finland, Malaysia, India, Germany, Canada, Belgium, the United Kingdom, Thailand, Chile and Romania exhibited at the event.

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Known widely as Asia’s largest and most comprehensive woodworking machinery, furniture production and interior design event, CIFM / interzum guangzhou was once again held as an integral part of the famed China International Furniture Fair (Office Show). The combined event saw the gathering of over 73,312 visitors of furniture manufacturers, importers, traders, architects, designers ect, and 14,441 of which are overseas attendees, occupying 19.7 %. Adding to the wide array of products on display were exhibits from a total of nine national pavilions featured in this edition from Germany, US/Canada, Spain, Turkey, Taiwan, the American Hardwood Export Council, Canada Wood, the Export Promotion Bureau of Chile (ProChile) and French Timber. A debutant at CIFM / interzum guangzhou, the director of ESO International Group Limited, Joey Huang, said: “As the main distributor of numerous top European hardware brands in China, we’ve brought with us products from several major brands. Comparing with other similar events we’ve participated in, interzum guangzhou has a very high degree of internationalization and professionalism. For our part, we are concerned about the quality of the visitors rather than quantity, and interzum guangzhou has a high proportion of international visitors. We will continue to participate next year.” Among the exhibitors were also a number of CIFM / interzum guangzhou veterans. “In comparison with the past few years, I think it’s a bit more crowded this year, I can see more visitors from the first two days. We participate in interzum guangzhou mainly focusing on expanding the Asian market, and meeting with our targeted customers from the region here. That’s why we are here every year. I regard the brand

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and the reputation of the show as one of the most important factors for participation. interzum here and in Cologne are the biggest and the most famous in the industry and everyone knows it including our customers, so we take part in it,” said John Cillen, General Manager Asia Pacific, Latexco Asia Pacific Pte Ltd. Nils Wagner, chairman of Rehau Polymers for the Greater China region, had this to say about the event: “In terms of the quantity of visitors, I’m actually quite satisfied. We have more customer contacts compared with last year on the first day. And the quality is also good, especially the international customers, because this exhibition is important for the China market. But we have over 30% of contacts with foreigners, outside of China. That’s actually what we appreciate a lot about interzum. We have staff from Singapore, India, Southeast Asia, such as Thailand, so we can speak with the customers in their native language. Our cooperation with Koelnmesse all these years has worked out very well.” Hailing from Moldova, Mr. Mihail Tornea, vice director of Mezanin-V Srl, expressed his delight at visiting CIFM / interzum guangzhou 2016: “We’ve found so many suppliers here. It’s an extremely good platform to meet them in person. Although this is my first time visiting interzum guangzhou, we still think the exhibition is great! We hope to visit the show again.”

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“I’ve been visiting interzum guangzhou for six years mainly to purchase equipment and furniture accessories. Over the years, I’ve witnessed the growth of the exhibition, with its expanding exhibit categories and participating brands, providing us with a lot of high quality suppliers annually. Products showcased at the international halls are of high quality, on-site services provided by the organizers are very thoughtful, and the event has a rich and exciting fringe activities program. Finally, I hope interzum guangzhou can continue to maintain this high level of professionalism and internationalization,” raved Huang Hai, manager of Huihai Group. The next CIFM / interzum guangzhou will take place from March 28 – 31, 2017.

MOBİLYA ENDÜSTRİSİ FUAR TAKVİMİ FIMMA MADERALIA 2016

VALENCIA ISPANYA

02 - 05 Şubat 2016

MTKT KIFF 2016

KİEV UKRAYNA

09 - 12 Mart 2016

ISPA 2016

ORLANDO FLORİDA AMERİKA

09 - 12 Mart 2016

UMIDS 2016

KRASNODAR RUSYA

30 Mart - 02 Nisan 2016

37. Uluslararası Mobilya Endüstrisi ve Ağaç İşleme Makinaları Fuarı

3. Uluslararası Yatak, Yatak Üretim Malzemeleri ve Makinaları Fuarı

19. Ulus. Mobilya, Mobilya Endüstrisi Fuarı

DUBAI WOODSHOW 2016

DUBAI Ulus. Mob. Endüstrisi ve Ağaç İşleme Mak. Fuarı B.A.E.

04 - 06 Nisan 2016

AFRIWOOD 2016

NAIROBI KENYA

06 - 08 Mayıs 2016

EXPO AMPIMM 2016

MEXICO CITY MEKSİKA

07 - 09 Haziran 2016

FURNITURE & INTERIOR 2016

ALMATA KAZAKİSTAN

08 - 11 Haziran 2016

19. Uluslararası Mobilya Endüstrisi Fuarı

10. Uluslararası Mobilya Aksesuarları Fuarı

IWF ATLANTA 2016 ATLANTA Ulus. Mob. Endüstrisi ve Ağaç İşleme Mak. Fuarı AMERİKA

24 - 27 Ağustos 2016

BIFE SIM 2016

BÜKREŞ ROMANYA

14 - 18 Eylül 2016

W16

BIRMINGHAM INGILTERE

02 - 05 Ekim 2016

MAGNA EXPO MUEBLERA 2017

MEXICO CITY MEKSİKA

Ocak 2017

MTKT KIFF 2017

KİEV UKRAYNA

Mart 2017

25. Uluslararası Mobilya, Mobilya Endüstrisi ve Ağaç İşleme Fuarı

8. Uluslararası Mobilya Endüstrisi ve Ağaç İşleme Makinaları Fuarı

21. Uluslararası Mobilya, Mobilya Endüstrisi ve Ev Tekstili Fuarı

STAR FUAR YAPIM HİZMETLERİ TİC. LTD. ŞTİ. Tel: 0212 221 00 56 | Faks:0212 221 83 18 info@starexpo.org www.starexpo.org

Harput Tekstil and Özay Group join powers 140

by investing real amount of funds. We found a good niche in the markets abroad. So both companies will complete each other. We even wanted to expand this cooperation by developing a common brand, Gecce. We are working on this brand. We saw that the brand names that have double letters are seen more attractive. It has also an association with “night” in Turkish, “gece”.

Hilal Özay Bahar, Member of Board and Product Manager of Ozay Group

Having been producing fabrics for mattresses and other products for 30 years, Özay Group signed a cooperation agreement with Harput Tekstil. With the new brand Gecce both companies focused on exports. Hilal Ozay Bahar, member of the board and production manager of Özay, informed about their targets and investments.

How was this cooperation realized? We have been producing covers for mattresses for thirty years. Harput Tekstil has started to produce knitted fabrics as well,

You mentioned a serious potential in abroad. Can you give some details about them? Actually, the whole world is a market. We studied all, large or small, from America to Saudi Arabia. Presently, we are active in Belgium, Holland, Austria, Hungary and Poland. Germany is a major market for our products.

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What are your targets in exports? England is the most important market for us, because it has a serious consumption potential and we did not entered in yet. We aimed to enter new markets and to improve our position in the markets we were in. We have to compete with Turkish companies who want to enter the same country and the producing companies active in those markets. Do you have plans to enter the mattress industry? Actually, we are familiar with the mattress industry. Ten years ago we had been producing mattresses and bases. Then we trimmed this operation. Now we are activating it again. We will focus on box spring sets, that is, so widespread in the markets abroad. Cases, bed heads and mattresses will be offered to buyers. We started to manufacture spring and foam type of mattresses for domestic market. Mattress industry is a specific field. Our mattress production volumes are highly limited presently. But, next year our factory of 1,500 sqm, that we invested about 500 thousand Euro, will be operational to produce mattresses, bases and head sets.

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Number of personnel was doubled in two years. Numbers of stitching and functional machinery are on the rise. We try to automate some of the operations with an aim to reduce labor needs. Functional sections are integrated through these automations. We planned to complete all the works of cooperation by the year 2017.

What is your opinion about the situation in mattress industry in Turkey? Mattress covers is still be understood by the market and the companies. We are becoming familiar of these products. Mattress is known well by every body, yes, thatâ&#x20AC;&#x2122;s true. But, even in my close circle, many people do not aware of the concept of and what the mattress cover is. The sleep industry in Turkey has become a good position with both their producers and brands.

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What do you offer about overcoming the lack of awareness about bed covers? How do you explain your products? I am in the opinion that, we spend the least amount for promotion of the product. We did not spend on advertising. We targeted to export markets, not the domestic buyers. 90 % of our production is exported. However, domestic market begins to grow, so, we will emphasize on it. Our product is a good solution for women who care about their homes. They like to wash every thing. They will also like to remove the mattress covers and to wash them, because they love to be clean. We offer them both complete covers for beds or only top covers.

Rubateks offers everything about mattress production 144

Oguzhan Oguz General Manager of Rubateks

Supplying products for mattress manufacturers, also exporting these products, Rubateks exports to 25 countries. Stating they were among 5 top wire manufacturers in Turkey, Oguzhan Oguz, General Manager of Rubateks said that they could supply all parts of mattresses. Informing about the industry, he pointed out that large manufacturers in the fabric industry play an important role in setting the trend in Turkey.

When Rubateks was found, what is your business? â&#x20AC;&#x153;As Rubateks, we addresses the bed manufacturer. We represent some of the brands in the Balkans. In this way we do business. We make 100% export. The main item in mattress we offer are bed fabric, felt and single spring group. We are exporting to about 25 countries. In short, we have everything on the mattress. When a customer comes to us, he can find every need related to the mattress from felt to capsule.

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But we have no production. At the same time, we are a supplier of the company in England and we are among top 5 largest wire manufacturer in Turkey.”

What about mattress fabric? How production in Turkey and the world? Which countries ahead to determine trend and what’s the position of Turkey? “Turkey now plays an important role in determining trends because it has large firms in this field. But on the other side, there is producer of this business in Europe. Due to some countries such as Belgium, Germany and Netherlands release quality mattress earlier than others, composition of fabric changing accordingly. We can say other countries are lagging behind in that field. We cannot say the same for England. There is a very expensive also very cheap mattress in the UK. Interesting

beds are produced in Germany, Belgium and Netherlands. Due to manufacturing different mattress, fabrics are so different. These are our comment.”

In general, there seems to be a tendency to naturalness on mattress as in all sectors. Is this available in fabric?

“This is about supplier, marketing strategy of the company is fabric is sold more easily as how much you decorate it. Fabrics under Aleo Vera, Bamboo, anti-stress, and anti-bacterial names offered. They have really anti-stress, anti-bacterial, bamboo Aleo Vera and bamboo applications. These cause to increase price of the fabric. In the past, jacquard wo-

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ven fabrics was very popular but now knitted fabrics attach much more demand. They may have a polyester content but the image, but they looks richer, more attractive and more charming. These are recently being preferred. Price scale is between weaving and knitted. Price stability also plays an important role at this point. Knitted fabric should be used on mattresses with sponge or bag spring intrinsically. But now it can be used in other spring mattress.”

Can you tell us about your export? “We’re now exporting to 25 countries. We notably export to Balkan countries and we are active in North Africa, the Middle East and Northern Europe market. We are 100% export based company. We mostly provide supply of goods through our representatives. For example, we sell around 300-400 tons of felt per month. This corresponds to approximately 20 trucks. We sell 500 tons of wire per month. We market or sell 30-35 trucks wire

and spring. We deliver about 50-60 trucks total shipments per month. We constantly strive to improve our potential. We managed that without participating in any fair so far. We will continue our way by participating in the fair this year. We will also attend different fairs in the coming years.”

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4 Continents. 76 Countries. 1 Mission.

Quality and Dynamics Perfection. Totally; Milkay Depending on its recent investments and rising production, Milkay has expanded its export markets to 76. Oguz Ozev, sales and marketing manager of the company informed about their export activities.

What was the return of your recent investments you made in the production from global markets? With the recent investments we made in our factory, we have become one of the largest producers of felts in the world. In a global world that channels of communication were proliferated, companies can reach to the products they need and the suppliers of them. It forces the companies to act more dynamically. Milkay Technic Textile industry we offer solutions, facilities and advantages in their needs for felt to companies all over the world who produce mattresses, coaches and sofas. We also support to our customers by reducing their procurement and stock keeping costs.

Oguz Ozev, Sales and Marketing Manager

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What countries do you target to enter? Since our foundation, our sales in export markets are growing continuously. By now, customers in 76 countries have encountered with our Milkay felts. By participating in related fairs, we aim to expand

our market coverage and share especially in American and African continents.

What should be the specifications of felts that are used in mattress manufacturing? Basically it is made of by recy-

cling of textile wastes and has an important function in the manufacturing of mattresses. Felt is a material that carries a critical role for the comfort and durability of the mattress. The hardness of the felt may be adjusted according to the desires and preferences of end

users. However, both the quality of the raw materials used in the felt production and the quality of felt that is the result of experience in the production are both important for our company. When compared with total cost of mattresses, the cost/price ratio of felt seems to become negligible for some cases. The up-to-date technology in Milkay textile is the most import-

ant factor in the quality of the product. We produce at the highest productivity rates in our factory. Using quality raw materials and operating

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on modern machinery in the factory we can be able to produce high grade of felts. We have TSEK and ISO quality certificates that were supported by other systems and process development procedures.

What differences are between the felts produced in Turkey and in abroad? Which country takes the lead? And why? Our products can be grouped by their hardness. Hard felts are used as top of the mattress over springs. Jute fiber felts are used in coaches and softer products as supporting material. Other kinds that we produce are, cotton-woolen black felt that used in quilts, thermo bond felts are for home appliance and construction industries, and automotive felts for automotive industry. In our business, every stage of the production is important from selection and procurement of raw materials, quality of labor, and the selling stage. Having required equipment as in the other fields, Turkish exporters have proved the value of â&#x20AC;&#x153;Made in Turkeyâ&#x20AC;? motto in all countries in the globe. Local producers and Chinese companies are our major competitors in certain markets in abroad.

Turkey: An efficient player in the spring market in the world 150

Serkan Kır, General Manager of Nano Yay

Serkan Kır: “Spring manufacturers in Turkey have to contribute to the national economy by developing new ideas and new products.”

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One of the major factors behind the fast development of mattress industry in Turkey is the progress made in the supplier sectors of this industry such as springs and others. Serkan K覺r, general manager of Nano Spring Company, said that the spring manufacturing companies have invested more in their businesses during last 10 years. He informed about the industry and the positions of Turkish companies in the world as spring producers.

What is the importance of springs in mattresses? Spring is the most important material in the manufacture of mattresses. Spring type of mattresses are more advantageous than the mattresses made of other materials. Spring mattresses have higher ventilation ratio and so they are more hygienic. Their construction that was made by springs is more ergonomic and provides high level of comfort during sleep.

How far gone the production of springs for the mattress industry in Turkey? Production volumes of springs for mattress industry have increased remarkably thank to the investments made by producing companies. But, some of the firms in the industry prefer to produce standard or commodity type of

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mattresses instead of developing new models and products by investing R&D activities. There is a fierce competition among the players in the market. As a result, profit margins have been lowered.

What needs to be done to prevent adverse effects of this development? Some of the producers are selling their wares to European markets without getting any profits. Products sold have no added value to make it profitable for the producers. Companies should invest more in product development and to be more competitive in the market.

Who are the larger players in this market in the world? What are the differences between them and companies in Turkey? Germany and England are the major producers of springs in Europe. What distinguishes us from them is that their emphasis on R&D and their stance from competitive moves. They continuously offer new products and solutions, and keep their quality high and provide valuable customer services. Besides they offer reasonable prices for their products. In Turkey, however, companies act in the opposite way. They try to sell their wares on price only and behave emotionally not rationally.

What is the distribution of production centers in the world? What is Turkeyâ&#x20AC;&#x2122;s position in the world spring markets? Since every country need mattresses, springs are made in almost every country in the world. Some of the major part of spring production is made in China. Russia is another top producer because it sells its goods to ex-Soviet block companies in Europe. Then comes England and Germany. We are proud that Turkish producers have also become important players worldwide.

Home décor expansion continues at Las Vegas Market

Currey & Company, other leading firms opening & expanding showrooms

LAS VEGAS – Las Vegas Market has recently announced continued expansion of home décor resources, with seven leading suppliers – including Currey & Company, HomArt, Leftbank Art, Park Hill Collection. Peacock Park, RC Furniture and Uttermost – planning new or expanded showrooms for the Summer 2016 Las Vegas Market, July 31-August 4, 2016, at Las Vegas Market.    “Home décor momentum continues at Las Vegas Market. The addition of these industry-leading suppliers to our growing roster of home accents and accessories suppliers, is just the precursor to a flurry of new leasing announcements coming

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in the weeks following High Point Market, where there was a high level of interest in and enthusiasm for the Las Vegas Market,” said Dorothy Belshaw, president of Gift & Home Décor, International Market Centers. “As the leading furniture, home decor and gift destination in the western United States, Las Vegas Market has a critical mass of top-shelf vendors presenting the widest variety of new and notable products in the industry today.”   Renowned lighting and accessories vendor Currey & Company is the latest major home décor and lifestyle anchor to return to Las Vegas, opening a 6,480-square-foot showroom on C3. The new showroom

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gives the company a substantive presence in the Western region, allowing them to reach leading designers and independent retailers in the Western states.   Furniture and accessories supplier RC Furniture is returning to Las Vegas with a new 8,190-squarefoot showroom on A2, showcasing a redeveloped custom upholstery line targeted at the needs of the specialty retail and design community.   Gift and home accent provider Peacock Park also has confirmed the intent to participate in Summer Las Vegas Market, planning a 2,596-square-foot showroom on C6 to solidify its West Coast presence. Peacock Park and co-owners Gina Galvin and Adam Marcial are well known for providing European chic home décor, decorative accessories for the home and garden with an antique-inspired edge.   Companies planning to expand and relocate existing showrooms for Summer Market include Park Hill Collection, supplier of an eclectic

assortment of charming American primitive and rural European antiques, which is expanding by 60% into a new 10,800-square-foot showroom on C6; and HomArt, supplier of home accessories crafted from all-natural, recycled, and new materials, is expanding by more than 10% into a 2,956-square-foot showroom on C10 as part of the Lifestyle Collection. In Building A, premier wall art provider Leftbank Art also has confirmed its intent to expand its showroom in the Las Vegas Design Center by 170%, moving to a new 7,135-squarefoot location on A2; and leading lifestyle and accessory anchor, Uttermost will expand by 50% to a new 24,161-square-foot location on A4 to support its new Revelation line of designer-oriented and better lifestyle furniture.    Summer Market highlights include the addition of some 40 new tenants in the gift, housewares and home décor categories as well as 50 new furniture companies; concentration of new boutique home décor resources on C5; a

rebranding of c-ONE as a dynamic cross-category showcase of directional tableware, gift and home décor resources; continued resource growth in the C10 Lifestyle Collection; the targeted expansion of C11 as the industry’s newest destination for gift-oriented housewares, gourmet products, specialty food and tabletop items; continued expansion in casual and outdoor products on C12 and C13; presentation of the top 15 bedding manufacturers; sold out home furnishings temporaries on B2 and expansion of The Pavilions at Las Vegas Market to feature some 500 temporary exhibitors.   Las Vegas Market announced the dates for Winter and Summer 2018, 2019 and 2020 events, which are in keeping with the current date pattern of late January and July, respectively.   Future Dates: 2017 January 22-26 – July 30-August 3   2018 January 28- Feb. 1- July 29-August 2   2019 January 27-31 – July 28 – August 1   2020 January 26-30 – July 26-30

Mattress Industry Terms 155

Source: ISPA, International Sleep Products Association

Adjustable base: An electro-mechanical or manual bed frame construction that permits the raising and lowering of the head and/or foot portions of the mattress.

Backing: Any fabric or sheeting material that is used during quilting to anchor the stitches. Batting: See Cotton Felt.

Airbed: An air mattress with a core that is an air-filled vinyl bladder. Better airbeds are multichambered, covered with cushioning, upholstered with ticking and sold with a foundation.

Bedding: Commonly used as a generic term for a mattress and foundation set, but may also apply to accessory items such as blankets, sheets, pillows, comforters, mattress pads, etc.

Anti-microbial fiber and foam: Treatment that inhibits the growth of microbial contaminates.

Bedding ensemble: A complete sleep support system, consisting of a metal frame or a bed, a founda-

tion and a mattress set. Bed frame: A metal or wood frame with legs used to support a mattress and foundation. Conventional height is 7-1/4 inches and the low-profile version is 5-3/4 inches when measured from the floor to the bottom of the foundation. Generally a headboard can be attached. Metal frames are sometimes known as a â&#x20AC;&#x153;Hollywoodâ&#x20AC;? frame. Bedsprings: Open-spring or wire fabric box springs without uphol-

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stery materials or cover. Binding tape: Fabric tape used to bind and close the mattress or foundation where the vertical and horizontal panels of outer ticking come together, providing the edge trimming for the mattress or foundation. See Tape and Tape Edge. Body impressions: Indentations occurring on the surface of a mattress over time, due to the compression of materials by the human body. Bonnell: A knotted, round-top, hourglass-shaped steel wire coil. When laced together with crosswire helicals, these coils form the simplest innerspring unit, also referred to as a Bonnell. Border: The vertical side or edge of a mattress or foundation. Prebuilt borders are constructed by stitching together the ticking, foam or other filling materials and a backing material. Commonly quilted or vertical-stitched. Border rod: A heavy gauge wire rod attached to the perimeter of the innerspring unit (top and bot-

tom) by means of a helical wire or metal clips. Boric acid: A chemical additive applied during the garnetting of cotton and/or other fibers to provide cigarette ignition resistance characteristics. Box spring: Also referred to as a “foundation.” A base for an innerspring mattress, consisting of coils or other forms of springs mounted on a wood or metal frame and secured with a wire-interlaced or welded-wire grid, topped with upholstery and insulating materials (felt, urethane or other resilient materials), and covered on the top and sides with ticking and on the bottom with a dust cover. It is an important part of a bed set since it serves as a shock absorber, distributes weight, and supports and interacts with the innerspring mattress to properly support the body. Box-top mattress: A mattress featuring a raised surface finishing treatment where a separate, sided and rectangular encasement of

soft materials–usually with a tape edge–is attached via a welt to the entire surface on top of existing cover and upholstery. Bunk bed: A two-tiered wood or metal frame designed to accommodate two mattresses, typically twin-size, one above the other. Some models allow the upper and lower units to be detached and used as separate beds. Bunkie: A mattress, usually twinsize, and platform base used on bunk beds. Cal 117: Refers to California Technical Bulletin 117, which specifies a vertical flame testing procedure for bedding and furniture component materials. Foam referred to as “Cal 117 foam” has passed this test. Carbon: The principal hardening element in steel. The higher the carbon content, the harder the metal and the more temper it will take, thus giving longer “memory.” Cellulose acetate pad: Woody fiber compacted into a pad and used as an insulator. May be glued or

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sandwiched between plastic netting to help hold it together. Coil count: The number of coils in an innerspring unit. Though the count can effect weight distribution, it is not the determining factor for firmness. The count is usually based on the number of coils in a full-size unit. Coils: The individual wire springs that form an innerspring unit. See Hourglass, Continuous and Offset Coils. Coir pad: An insulator pad made from coconut husk fiber, garnetted, needled, bonded and pre-cut to size. Comfort system: Refers to the upholstery layers of the mattress, generally consisting of a combination of materials (cover, cushioning, topper pad, insulators, etc.). Conjugate polyester fiber: Spirally crimped fiber that is crimped chemically rather than thermally. Is very durable and resilient. Continuous coils: An innerspring configuration in which the rows of coils are formed from a single piece of wire. Conventional bedding products: Mattresses and foundations in the conventional adult sizes of twin, twin extra long, full, full extra long, queen and king. Convertible sofa: A sofa with a bed folded beneath the seating surface, generally consisting of a mattress resting on a metal mechanism. Also called “sleep sofa” or “sofa sleeper.” Convoluted foam: Better known as “egg-crate” foam that is specially cut to produce hills and valleys, giving gentle softness and more surface comfort. Foam surface treatment is available in multiple

patterns. Cornell test: Devised by Cornell University School of Hotel/Motel Administration. Designed to test cosmetic performance of bedding sets, such as body impression or support firmness. Two round surfaces are pounded into the finished product 100,000 times and checked periodically for failure or changes. Corner guards: Molded plastic or metal, (sometimes upholstered) fittings secured to foundation corners to prevent material damage from the bed frame. Cotton felt: Produced by a garnett machine which combs cotton and other fiber binders into a continuous web or layer. Several such layers combined are called cotton “batt”. For compressed cotton felt, thick layers of garnetted cotton fiber are mechanically compressed to reduce body impressions. Cotton linters: The short fibers adhering to the seed after the long staple fiber has been removed in the ginning process. Used in making cotton felt. Cotton pickers: “Fall out” from ginning or garnetting. These shorter staple cotton fibers are blended with linters to produce cotton felt. Crown: A convex surface on a mattress. Mattresses with a half-inch crown are a half-inch thicker at the center than at the edges. Cushioning: Materials that lie above the insulator and below the fabric covering in an innerspring mattress. These materials are typically combinations of polyurethane foam, cotton felt, and/or mademade fibers. Damask: Woven ticking produced on a loom that has yarns running at 90-degree angles to each other, the warp and the weft. The damask

design is woven into the fabric rather than printed on the surface. Density: A measure of weight per cubic volume, usually expressed in pounds per cubic foot. Often referred to when discussing foam. Double tempering: Heating of wire components, usually in an oven, after they have been given shape or form and have been electronically stress-relieved. Refers to tempering coils as well as border rods and helicals in a complete spring unit. Dual-purpose: A broad term used to include all sleep pieces, which can be converted to other uses, including: convertible sofas, high-risers, daybeds, futons, etc. See Convertible Sofa. Dust cover: A woven or non-woven fabric attached to the underside of a foundation to prevent the collection of dust inside. May also be known as “sheeting” or “cambric.” Edge guard: Generally an extra component added to the edge of a mattress and/or box spring to give support on the sides. Engineered edge support: A special design where the coils on the outer edge of an innerspring unit are actually positioned under the border rod. Most units have the coils recessed from the edge, which can contribute to a “roll out of bed” feeling. Euro-top mattress: A mattress featuring a raised, squared-off surface finishing treatment filled with soft comfort layers and attached to the mattress upholstery at the tapeedge. Fabric cover: Cloth or textile material woven, knitted or felted of any fiber or mixture of fibers. Often referred to as “ticking” or mattress fabric.

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Fales pad: Compressed cotton felt that is stitched together to better retain compression. Fiber pad: Usually refers to manmade or natural fibers (wool, silk, etc.) that are garnetted, needled, carded and/or bonded together. Often used in quilting panels for mattress tops. Filler cloth: Refers to a plain fabric used on the top of a foundation instead of ticking. Commonly offers non-skid characteristics. Flanging: The process whereby a strip of fabric is sewn to the edge of the mattress cover and, in the assembly process, secured to the perimeter of the innerspring unit to prevent the cover and filling materials from shifting. Foam foundation: Consists of a built-up wood slat frame covered with a sheet of cardboard or similar material, topped with at least 2” of foam and covered with ticking.

Foundation: Any base or support for a mattress, sometimes used as a generic term for box spring. A foundation may be made entirely of wood or a combination of wood and steel or steel springs. See Box Spring and Foam Foundation. Futon: A Japanese-style mattress construction, consisting of a cover and filling material, which is typically cotton but can be innerspring and/or foam. Garnetting: A mechanical process whereby short cotton fibers and/ or other fibers are combed into a specific orientation and formed into a thin web, which are then layered to create a batting used as an upholstery material. See Cotton Felt. Gauge, coil: A measurement of the diameter of the steel wire used in coil construction. Wire gauge for innerspring coils range from 12.5 to 17. The higher the gauge, the thinner the wire. Gel foam: Generally a visco-elastic

foam that is infused with beads or swirls of gel during the foam pouring process. Hair pads: Horse tail or mane, cattle tail or hog hair, which has been processed and curled for use as a mattress or upholstery filler. Hammocking: An undesirable characteristic sometimes associated with worn out or low-end mattresses. When weight is placed in the center, the corners tend to rise and bow in response to deep compression much like a hammock. Terms “dish” and “sagging” also used to describe this phenomenon. Hand: Term used to describe the touch or feel of fabrics (e.g., soft, smooth, etc.). Hand-tied: The process of hand-lacing the coils in a box spring together with twine. Seldom used, this process has been replaced with modern technology and new designs.

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Headboard: An upright unit of wood, metal, plastic, or upholstered material, to be attached at the head of a bed, usually with the bed frame. Helical: A tightly-coiled, elongated wire used in the manufacture of innerspring units to join individual coils to each other and to the border rod. High-contour mattress: Measures 9” – 13” thick. A mattress under 9” thick is considered “standard”; over 13” thick is considered “custom.” High riser: Usually a frame or sofa with two mattresses of equal size without a backrest. The frame slides out with the lower bed and rises to form a full bed or two single beds. Hog ring: Metal ring used to secure the insulator and flange material to the innerspring unit. Takes its name from its similarity to the metal ring in a hog’s nose. Hourglass coils: Coils that taper inward from top to middle and outward from middle to bottom, thus resembling an hourglass in shape. Employed in bonnell and offset coil

designs. Hybrid: Commonly used industry term for a mattress that combines an innerspring unit with specialty foams such as visco-elastic or latex.

knitting process (tricot) rather than weaving. Designs are printed onto the surface. Lacing wire: Finer gauges of wire used to form helicals.

Ideal weight distribution: Equalization of support in such a way as to eliminate pressure points that cause discomfort resulting in tossing and turning. Best achieved with coil on coil construction and properly designed insulation and cushioning material.

Latex: A flexible foam created from a water dispersion of rubber, either from the rubber tree (natural latex) or a man-made, petroleum-based product (synthetic latex). Most latex used in mattresses today is a combination of natural and synthetic latex rubber.

Innerspring unit construction (for mattresses): The spring construction used as the main support system inside an innerspring mattress. Some common types are: pocketed (see Marshall) and all metal (i.e., bonnell, offset and continuous wire).

LFK: An unknotted offset coil with a cylindrical or columnar shape.

Insulator: Any material used on top and bottom of an innerspring unit to prevent the upholstery layers from cupping down into the coils. Some common types are: a fiber pad, non-woven fabric, netting, wire mesh or foam pad. Knit: A basic polyester or nylon ticking fabric produced through a

Link fabric: A wire foundation for bedsprings, cots, studio couches, sofabed mechanisms and gliders. So called because the fabric is a succession of metal links. Marshall: A type of innerspring construction in which thin gauge, barrel-shaped, knotless coils are encased in fabric pockets. Also known as “pocketed coils.” Mattress: A manufactured product to sleep on, consisting of various resilient materials covered with an outer ticking. Comes from the Arabic term “matrah” meaning to throw

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down. Early Arabs traveled with their bedding and threw it down on the ground or floor at night. Memory: The ability of tempered steel, foam or some fabrics to return to their original state after being compressed or stretched. Mesh: Plastic netting generally stretched across the face of an innerspring unit as an insulator. Microcoils: A low-profile metal spring unit, typically with individually wrapped coils, used in the top comfort layers of a mattress. Molded foam core (for mattresses): A core made of flexible foam is made in molds and used as the main support system in a foam mattress.

construction fabrics are produced. These fabrics are produced by garnetting fibers, entangling or inner-locking these fibers together by a series of needles and then mechanically bonding or fusing them together via heat to produce a fabric without glue or binders. Needlepunched pad: A manufacturing process used to produce insulator pads and non-woven fabrics whereby loose, garnetted fibers are inner-locked by a series of “needles.” This process usually requires additional bonding to keep the fibers in place.

Mounting: Attachment of a box spring unit to a wood or metal frame.

Offset coils: An hourglass type coil on which portions of the top and bottom convolutions have been flattened. In assembling the innerspring unit, these flat segments of wire are hinged together with helicals.

Needlepunched fabric: A manufacturing process for which high strength, lightweight, non-woven

Orthopedic: Generalized term to imply set gives proper postural alignment and support. Should not

necessarily mean hard or board feeling. Proper support with a degree of comfort to contour to the body is best. Panel: The part of the ticking that constitutes the top sleep surface of a mattress, as well as the bottom of a mattress on a two-sided bed. Pedestal-type metal or wood bed frame: A low-profile bed frame with a solid pedestal base underneath each side of the frame, instead of legs. Pillow-top mattress: A mattress featuring a surface finishing treatment where a separate encasement of soft materials is attached to the entire surface on top of existing cover and upholstery. Plus 4 edge: Two border rods engineered with one inside of the other and designed so that they make the edge 4% firmer than the balance of the sleep surface to eliminate that “roll out of bed” feeling and edge sag.

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Straightline deflection: Pertains to mattress innerspring construction and refers to the constant ratio between stress and strain, weight and movement. The benefit is that constant support is provided regardless of the weight applied. No bottoming out of soft spots. Basically it means that two people of unequal weight, sleeping on the same mattress, receive the same support.

Pocketed coil: See Marshall. Polyurethane foam: See Urethane Foam. Print: A ticking fabric, which can be a woven or non-woven sheeting, commonly of synthetic fiber composition, on which a design has been printed. Quilting: The surface treatment in which the cover, foam and/or other fibers are sewn together, using various stitch patterns on quilting machinery, including scroll or panel quilters (single needle) and multi-needle quilters.

Stretch knit: A heavy-weight mattress ticking consisting of a top layer, bottom layer and filling material knitted together and intermittently stitched to keep the filling yarns stable.

Resilience: Surface liveliness and spring-back ability. Rollator test: An approximately 230 lb., six-sided roller is passed across a sleep set to determine the structural strengths or weaknesses of the set and components (i.e., foam or quilt failure, breaking of helicals and coils). The industry standard to duplicate the life of a mattress is 100,000 passes. Rollaway bed/cot: A portable metal bed/cot with a frame that folds in half with the mattress when not in use so it can be rolled away into a closet (or elsewhere) for compact storage. Sheeting: a woven or non-woven fabric other than knits that have a degree of sizing and are somewhat stiff.

spring frame. Also used in a bedstead to support the box spring. Sleep Products Safety Council hangtag: Used voluntarily by bedding producers since 1987, the safety hangtag program provides critical consumer information about the safe use of sleep products. Manufacturers certify that they use the tag only on mattresses that meet the Federal Standard for the Flammability of Mattresses and Mattress Pads.The tag is available in a hangtag or permanent label. Smooth top: A plain surfaced mattress, neither tufted nor quilted. Also called button-free.

Side rail: A metal or wood rail, which hooks into the outside edges of a headboard and footboard to provide the support base for a foundation and mattress.

Spring wire: Wire made from high carbon steel, characterized by toughness, strength and ductility. Typically furnished in 8 to 18 gauge for bedding industry applications.

Sisal: A product of the henequen plant formed into a pad and used as an insulator. Named after the. small port of Sisal in Yucatan.

Steel unit construction (for box springs): The spring construction used as the main support system inside a box spring.

Slats: Narrow strips of wood used to support the coils in the box

Stitch bonded pad: See Fales Pad.

Super zoned box spring frame: A support, generally wood, attached longitudinally to the underside of a foundation for added support where the main body weight rests. Another important structural point is that the vertical slats are turned on edge for added strength. This is extremely important on queen sizes and for 4-poster beds where typically no center support is provided. Also known as a “center rail.” Tape: Fabric material that closes over the rough-sewn edge where the top and bottom panels are joined to the border of a mattress or box spring. Tape edge: A specified type of sewing machine designed to stitch binding tape around the top and bottom edges of the mattress, joining the panels with the border and closing the mattress. Tempering: Heat treatment of wire to reduce brittleness. Accomplished by electric charge, oven heat or both. Also known as “stress relieved”. Ticking: Fabrics for covering mattresses and foundations. Common

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types include: stretch knits, woven damasks, knits and nonwovens. Torsion bars: A type of spring system used in box springs characterized by square-shaped wire forms. Trundle bed: A low bed that is rolled under a larger bed. In some constructions, the lower bed springs up to form a full bed or two single beds as in a high riser. Tufting: Consists of passing twine, cords or tape vertically through the mattress from top to bottom, knotting and securing the loops thus formed with tufts, buttons, or lacing. The purpose is to hold the mattress filling in place. Uniflex grid: A steel wire grid used to bridge the “mouth” of the coils on an innerspring unit to prevent “pocketing” of insulation down into the coil and to eliminate “coil feel.” Also helps to distribute the body weight of a person. Urethane foam: Synthetic (chemically foamed) flexible urethane used for mattress cores and as a

cushioning material. As a core, it’s the main support system. Generic term covering both polyester and polyether foams. Ventilator: Metal or plastic screens attached to the sides and sometimes the ends of mattresses to permit the passage of air. Unnecessary with normal high quality materials used today, except for hospital type mattresses with wetproof covers. Visco-elastic foam: Also known as “memory foam.” Slow recovery urethane foams that are temperature sensitive. They conform to the body and distribute pressure according to body heat and dynamics. Waterbed: A sleep system employing a water-filled vinyl bladder as its primary support system. Original models relied on rigid framing to contain the vinyl components and were known as a “hardside”. Newer styles consist of vinyl components (bladder and liner) typically encased in foam and

made to look like a conventional mattress, usually paired with a regular upholstered foundation. Also called a “softside” waterbed. All versions are sometimes referred to as “flotation beds.” Welded grid top: Basic wire welded into a lattice to which box spring coils, formed wire or modules are fastened. Offers even weight distribution, yet allows some flex and give. Wood bed: A bed with a headboard and footboard made of wood, having side rails of wood or metal that support the foundation and mattress. Wood frame (for box springs): The wood frame in a box spring on which the spring construction is mounted. Woven stripe: A once ubiquitous woven ticking with colored stripes. The style was referred to as “ACA”, the traditional designation for the 8 oz. blue- and white-striped ticking that has mostly fallen out of favor and is seldom produced.