10 Q&A
MINUTES WITH THE FOUNDER ARTIFACT UPRISING
We at Slifer Denver are a small company who love seeing what makes other local companies tick. We created this series hoping to tell their stories from a dierent angle. Enjoy our conversation with Jenna Walker the Co-Founder of Artifact Uprising, a booming photobook startup company born in Denver. Find out the backstory on how they brought back the tangible act of collecting memories through photo goods and how they joined forces with VSCO.
N TTHINGS E R VYOU I E W: Chantel Ellerington THEIFIVE NEED TO DO THIS MONTH
P H O T O G R A P H S: Laura Schmalstieg I S S U E 010
PIKKAS PERUVIAN CUISINE & PISCO BAR
Jenna Walker CEO of Artifact Uprising
“As one click of the shutter turned to another to hundreds of thousands of photos, we realized our documented lives where sitting on our phones and computers with no true place to live on. It’s something we kept coming back to- ‘what are we leaving behind?” SECOND HOME KITCHEN + BAR
Jenna Walker Co-Founder
AVIANO COFFEE
Q&A
Everyone always has a story to tell” - Jenna Walker
CE: Your backstory… JW: It was 8 years of wedding photography with my husband Matt and sister Katie that eventually led us to the question of “what are we leaving behind?” We saw the act of disappearing of the tangible. Photos, memories just living on our phones and then deleted or uploaded onto our laptops. CE: Inspiration behind the name? JW: It is a two fold. Artifact came from the tangible act of printing photos and uprising is a call to action of stories being passed down to future generations. From the beginning we’ve always set out to 100% post-consumer waste recycled paper in all of our products. We've repurposed new uses for mountain beetle pine wood otherwise considered waste - to create the wood products we sell. 004
CE: “Inspired by the disappearing beauty of the tangible”.... JW: Driven by the belief that everyone has a story to tell. CE: Can you give us a sneak peek of what’s to come this fall? JW: We are so excited to announce that Artifact will be shipping to Europe and the United Kingdom this September! The site will be live this month. CE: What do all of your ambassadors have in common? JW: We have over 50 ambassadors. Each of them are very passionate about photography, all with a different approach. Many of them have helped us along the way, have reached out to us and love the products we sell.
Q&A
.
THE LAYFLAT PHOTO ALBUM a photo album handcrafted for cover-to-cover awe. The Layflat Photo Album features professional-grade Mohawk papers, ultra-thick pages and a customizable foil-stamped cover and spine. Made in USA.
Explore More.
TALK TO US -------
Follow us! Get daily updates on what is happening in Denver on our FB.ME/SSFDENVER Looking for a home? Check out our lovely website. @SLIFERDENVER.COM
008
Q&A
VSCO x Artifact Uprising joined forces January 2015.
CE: We see that Artifact has collaborated CE: Tell us more about Artifact joining with some phenomenal brands how did forces with VSCO, a company passionate about creating beautiful and efficient this all start? JW: Our collaborations started as a digital tools for the modern creative... response to our product, growing relation- JW: VSCO is from Oakland, California. ships overtime. We teamed up with They are one of the worlds greatest Madewell to host a contest. Out of the companies. We first met Joel Flory & hashtags #denimmadewell #contest came Greg Lutze-the founders behind VSCO®beautiful images of how you wearyour three months after Artifact Uprising had launched. What began as a mutual respect denim and where your camera takes you. CE:How can each of us follow your story for the photography products we were each creating quickly turned to and share ours with the #TellOn hashtag. recognizing that we had found kindred JW: We believe everyone has a story to tell. spirits in one another, both in vision With this hashtag everyone can share their values. stories. Tell on. CE: Next up... CE: Must have gifts for the holidays? JW: Christmas! Holiday orders... JW: 1. Calendar - most popular 2. LayFlat Books - are the highest quality 3. We just launched home decor with gallery framing, personalized wall art. 009
#TellOn @ArtifactUprising Instagram