Laurie Bailey Photography
“Hooked on Happy” AUSTRALIAN ACTRESS REBEL WILSON STARS IN A NEW CAMPAIGN FOR TOURISM FIJI AS THE COUNTRY OPENED FOR QUARANTINE-FREE TRAVEL FOR FULLY-VACCINATED AUSSIES FROM DECEMBER 2021. Australian actress Rebel Wilson stars in a new campaign for Tourism Fiji as the country opened for quarantine-free travel for fully-vaccinated Aussies from December 2021. Bringing to life the concept of “Open for Happiness”, Rebel Wilson features in Tourism Fiji’s campaign that sees the actress escape the hustle and bustle of Hollywood life to glamorously wash up on Fiji’s pristine shores. Welcomed with a friendly “Bula” (Fijian for “hello”), she embarks on an adventure to experience all that the idyllic islands have to offer. The perfect destination if you’re looking for a romantic getaway, an adventurepacked escape, or you just want to lie on the beach and drink from a coconut, you’ll find it in Fiji - and Fiji can’t wait to have you back. Growing up in Australia, Rebel has very fond memories of visiting Fiji as a child, so was delighted to return as an adult to shoot the ‘Open for Happiness’ campaign. “When someone asks you whether you want to visit Fiji - there is really only one answer isn’t there?” she said, adding “It’s one of the most beautiful places in the world.” Rebel admitted she had the “best time” filming the campaign. “There really is nothing like the white sand and clear waters of Fiji. It is truly breathtaking. “But even more than the landscape, I love Fiji the most for its people. Everyone greets you with a smile and a ‘bula’. The warmth and hospitality of everyone I met is something I will always remember. Fiji truly is open for happiness.”
Fiji is ready to welcome back visitors with open arms to its 333 islands, white sand beaches and year-round tropical warmth. Once you arrive, you can holiday safely and enjoy the best of Fiji knowing that when sticking to CareFiji Commitment businesses, everyone you interact with will be fully vaccinated. Renowned for being one of the happiest countries in the world, Fiji has a compelling blend of natural wonders and sense of community that attracts thousands of Aussie tourists each year. Music, ceremonies and traditional customs, food, art and a balmy climate hovering around 26 to 30 degrees all year round combine to make Fiji the tropical island paradise dreams are made of. Tourism Fiji CEO, Brent Hill said “We’re so proud to launch this campaign, featuring the brilliant Rebel Wilson! “What a pleasure it was working with someone so talented, and who truly embraced everything Fiji is about - from our natural beauty, to our people and our local musicians, producers and talent. Fiji is truly Open for Happiness, and this was such a special campaign for us to make, in Fiji. We are thrilled to once again finally be able to welcome our visitors back from around the globe to the shores of Fiji. It has been a long time coming. “Safety has of course been paramount as we have been planning Fiji’s re-opening, so we have a number of systems in place that aim to protect both visitors and our community. Welcome home to Fiji!”
52 slim magazine Autumn 2022
