Hotel Summit East Africa Agenda by Slujan Events Limited

2 nd Hotel Summit East Africa 15th - 16th May 2014 Kenyatta International Conference Centre, Nairobi, Kenya

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Organised by:

Co-located with

Co-Organised by:

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H O S P I TA L I T Y

TRADE FAIR

Re-defining hospitality industry in East & Central Africa

14th-16th May 2014

International Conference Register today at:Kenyatta www.hotelsummitea.com or Call us Centre, on: +254Nairobi, 714 33 Kenya 22 11

Event Overview

Slujan Events, in partnership with Eastern African Economic Chambers of Commerce (EAECC) are proud to organize the second edition of Hotel Summit East Africa (HOSEA). Under the theme “Moving Forward with Confidence”, the conference is slated for 15th – 16th May 2014 at Kenyatta International Convention Centre, Nairobi-Kenya HOSEA is a premier business to business platform which gathers regional and international hotel investors, developers, owners and operators for two days of networking, insightful debate and exhibition. After the inaugural event, the conference has been highly acclaimed by delegates for its relevant programme, renowned speakers and the excellent networking opportunities it presents. This year, we look forward to presenting an event that reflects the state of the industry and is responsive to the needs of all our stakeholders.

WHO ATTENDS

HOSEA attracts hoteliers, hotel developers, financiers and intermediaries such as: • Designers and Architects • Transactional advisors • Corporate Lawyers • Government leaders and officials.

INDUSTRIES REPRESENTED • Hotel operators and management companies • Industry associations • Government • Banks and finance providers • Legal • Consultants • IT solution providers • Payment solution providers • Security, facilities management, services solution providers • Real estate • Hospitality groups

Conference Objectives • Creating a platform to showcase East Africa’s Hospitality & Tourism products. • Providing networking opportunities for business and public sector leaders in the hotel and broader hospitality industries to share lessons and best practices. • Creating a platform to promote current and new projects in the Region. • Providing an opportunity for emerging entrepreneurs in the industry to learn from experienced role-players and seek partnerships. • Creating platform for Governments across the region to further their understanding and knowledge of the sector, to inform and influence policy- making processes.

Thank you for the hospitality you provided to our delegates in the Hotel Summit. We gained a great deal of experience during the summit through presentations, panel discussions, networking and trade fair and now have a more understanding of professionalizing the industry. Gaetan Ngabonziza - Project Coordinator, Chamber of Tourism, Rwanda

VENUE DETAILS

15th-16th

It is a great privilege to represent the business and tourism industry at this event. This event comes at an opportune time when the industry projects a double digit growth and operationalizes the tourism act. We appreciate that the KHTF team has embraced the region in the fair as the MICE industry has emerged as Kenya’s new frontier. Waturi Matu – Chief Operating Officer, East Africa Tourist Platform, Kenya

The trade fair is a good platform for us to get the hospitality industry more enlightened on the country through publications focusing on the country, its heroes and its rich culture and heritage. Jane Mareka – Head of Marketing – Kenya Year Book Editorial Board, Kenya

May 2014 Moving Forward with Confidence

Kenyatta International Conference Centre, Nairobi, Kenya Harambee Avenue

P.O. Box 30746-00100, NAIROBI. ISDN: +254 20 3261000 Telephone:+254 20 2247277 Fax:+254 20 310223 Email: info@kicc.co.ke Website: www.kicc.co.ke Marketing: +254 20 3261133/117 Front Office: +254 20 3261000 Public Relations: +254 20 3261151

Agenda: May 15, 2014 10:00 Delegate Registration

15:40 Network Break with Tea/Coffee & Pastries

11:00 Biz-Speed Networking

16:10 Human Resources and Capacity Building

12:00 Networking Lunch Break

Human Capital Development in the Hospitality Sector

13:00 Welcome Remarks & Conference Overview

• Talent management: Scouting, employing and grooming local talents

13:15 Conference Opening Address

• Loyal workers beget loyal customers: How to

State of Global & Regional Hotel Industry

13:35

increase your customer base by retaining efficient

This high-level panel kicks off the conference

hospitality professionals

with a review of the regional and global hotel

• Global brands, local trends: Creating an

industry performance. The panel discusses the current hotel industry fundamentals such as

organizational culture that sustains the

the development pipeline, occupancy, ADR and

international brand message and local cultural sensibilities

RevPAR

• Shared trajectories: Recounting life-changing

13:55 Minister’s Panel: Growth through Regional Integration •

stories from employees who benefitted from the

Discussions on how the governments and private sector can

internal talent management and professional

take advantage of the re-energized EAC and work better

development programmes

together to achieve a profitable environment in which the hotel 17:10 Hard Talk between Airlines, Tour Operators

investment community can prosper. •

Role of governments in supporting the hotel and hospitality

•

What incentives are available to hotel investors?

•

Strategies by governments to promote tourism industry to

and Hoteliers • Bridging the gap between airlines, tour operators

sector during bad and good times.

and hoteliers. • What needs to be done to generate the required numbers of tourist to the region – addressing

local, regional and international markets.

issues such as seasonality, geographic spread,

14:55 Economic Recovery: Where Are We?

increasing the tourist’s average length of stay

• A global and regional discussion on macroeconomics and

and spent? • We discuss the role of the major airlines in the region and what they are doing to support tourism growth in the sector? What strategies do they have in place? Which ingredients do they require from the hotels to support growth in arrivals? What policy interventions do they require to support the hotel sector?

future predictions. The session will also explore the economic recovery on a global scale and in region and the role of the travel and tourism sector. • Is 2014 the year for the industry’s recovery? • What is the outlook for the hotel sector globally and in Sub Saharan Africa? Where are we on the recovery curve? The impact of the Eurozone recovery and growth prospects? • Assessing trends in hotel performance and transactions.

19:00

HOSEA Reception Evening (Venue TBC)

• Global, European and regional updates. How has the region been affected by the Eurozone crisis.

This was the right fair at the right time. We are a premier training institution for the hospitality industry. WE have exposed our students to the key players and KHTF has afforded us the excellent opportunity to showcase what we have to offer to the right target market. Mbati Kamuyu – Senior Public Relations Officer, Utalii College, Kenya

Agenda: May 16, 2014 08:00 Registration/ Coffee & Tea with Pastries 09:00 Securing Finance for Hotels • Why are hotel and tourism projects not popular with financiers? • What are the banks looking for? • What creative ways for Hoteliers and owners to structure financing. • A discussion of the various financial options available in the market for potential hotel developers and entrepreneurs in the hospitality sector. 10:00 State of Safari Industry in the Region A discussion on the state of the safari industry to understanding their current dynamics and the future prospects of a product that adds flair to the regional hospitality industry offering 10:30 Trends In Architecture and Hotel Designs Understanding the role of architectures in the development and operations of hotels? The overall cost of building hotels? Structuring the deals including the financial packages? Understanding design trends that contribute to the reducing cost of building and operating hotels. 11:10 Networking Coffee Break (Exhibition Area) 11:30 Break-Out Sessions

Session One

Session Two

Building and Operating Green Hotels • Exploring the growing trend of building and operating “green hotels” – what materials are needed? What are the cost implications? • Will financiers support such projects, and if so, what are their requirements? What does it take to build such hotels in Africa, the challenges and opportunities? • Understanding the decisions at COP17 and its implications for the hotel sector in the Region and Africa – carbon offsetting, green travel, etc. • What incentives are available to adopt green business practices • Good case studies to follow around E. Africa and models.

Budget Hotels vs. Five Star Hotels-Challenges & Opportunities We explore the merit and demerits of building luxury/five star hotels as opposed to budget hotels in the current economic climate. We also discuss whether there is a place for Budget hotels in region as most countries are in a developmental stage and also considering the perceived risk which often escalates the cost of building and operating in most African countries

12:30 Networking Lunch Break 13:30 Break-Out Sessions

Session THREE

Session FOUR

Growing the Domestic & Regional Markets

Consumer Trends & Market Insights

• Considering the changing global economy, we discuss

Understanding Changing Consumer Behavior & Travelling Patterns We present the latest consumer trends in travel on a global, regional and local level? Consider their changing travel patterns and what it means to regional hoteliers? We present the forecasted travel patterns of key source markets for East Africa, i.e. UK, Germany and Asia

the importance of developing and growing the ability for locals and regional tourists to support the sector instead of depending on overseas arrivals. • We discuss the strategies required and implementation. • We also consider the challenges and how to overcome 14:30

Technology: Driver of Change and Innovation in the Hotel Industry A discussion on the latest trends in technological innovation in the hotel industry, from web based booking portals to social media and the adjustments needed by the hotel operators and managers to stay in touch with the consumer.

15:30

Feasibility Studies & Market Research “Their Importance and How to Conduct Them” Importance of conducting feasibility studies, their role in hotel developments and how to conduct them. What are the areas, which needs to be covered in the feasibility study? We also discuss the importance of researching the market before developing and building hotels.

16:30

Close of Summit

18:30

Hospitality Reception Evening

The Tribe Hotel sees this as a most relevant and insightful conference that showcases the changing trends in the hotel and hospitality industry. The conference was an ideal avenue to explore investment, growth and development opportunities in East Africa. Hooman Ehsani – Director of New Developments, Tribe Hotel, Kenya

WHY ATTEND • Network with Colleagues & Industry Leaders • Current Real Estate Trends & Hotel Values • Over 50 Knowledgeable Speakers from all over the globe • Great Take-Away Information • Connect with Fellow Owners • Productive and Enjoyable Event

Sponsor the Hotel Summit East Africa: Are you looking to get involved in key hospitality projects in the Region? Are you looking to meet the key players in the rapidly expanding hospitality sector?

• Raise your business profile to the industry’s top decision makers and increase bottomline returns • Network with the region’s most important hospitality investors • Achieve brand recognition in new markets through our extensive marketing campaign, your message will reach thousands of targeted industry players • Stand out in a competitive market place -your company becomes immediately visible to the hundreds of hotel owners, investors and operators • Strengthen your existing relationships and forge new ones - take advantage of your sponsor passes and benefit from spending quality time with new and existing contacts We offer you a fantastic range of opportunities to promote your company to the industry. Use the attendee list to contact delegates to arrange meetings, have an exhibition stand, place an advertisement in the delegate materials... to name just a few of the benefits.

To enquire about our sponsorship packages, please contact:

sponsorship@slujan-events.com OR call: +254 714 33 22 11or +254 20 2671625

The hospitality industry in East Africa is growing in leaps and bounds, and this conference and trade fair will go a long way in showing the rest of Africa that East Africa is the gateway to Africa. I gained a lot of knowledge and made numerous business contacts. Dr. Wolfgang Thome e-Turbo News Correspondent

The Kenyan business community and KNCCI strongly believes that this is the right platform for businesses to showcase and create business linkages locally and regionally. Investment opportunities abound all over Kenya and as KNCCI, we harness these opportunities and draw investors to Kenya. Kiprono Kittony – National Chairman, Kenya National Chambers of Commerce & Industry, Kenya

Registration options: Early Bird Registration (up to 31st Dec 2013)

USD 550

Standard Registration (After 31st Dec 2013)

USD 750

Late/On-site Registration ( after 31st Mar 2014)

USD 950

There is great opportunity in East Africa for investors if you are looking to penetrate the hospitality, travel and hotel market. Kenya is the centre of business. If you have a business or brand that you want to grow, make sure you have in employment the youth below age 35. These are the people influencing purchasing, travel and business decisions. Michael Onyango - Communications Consultant, International Finance Corporation, Kenya

What’s happening here makes my heart very warm. Nairobi is a convention and conference destination. With the hospitality industry generating 827 billion in the past year, my office will support the businesses in the industry and give you the necessary support. This is a great fair and I look forward to engaging the hospitality industry at a deeper level. His Excellency Dr. Evans Kidero - Governor, Nairobi City County

Kenya Airways takes pride in being at the forefront of connecting Africa to the world. We were very much obliged to sponsor the Kenya Hospitality Trade Fair, a truly Kenyan brand that speaks to the Africa. Chris Diaz – Marketing Director, Kenya Airways, Kenya

Call for Speakers To be part of this cutting-edge event and share your experiences, please express your interest to speak before 28 Feb 2014 to enquiry@slujan-events.com. Are you a senior manager and time is a constraint for you to get involved? There are different interactive formats incorporated into the summits’ programme to enhance interactivity, which require minimal advance preparation. Consider getting involved in: • Live interviews – interview questions will be shared with you in advance • Panel discussions – feel free to nominate a topic of your choice Submission criteria • Your presentation title and a short 10 line summary of your presentation focus • Your picture, biography, name and job title • Your contact information (email, mobile, office telephone number)

Email: enquiry@slujan-events.com to join or recommend a member for the advisory board

This being our first corporate business event, we have taken up sponsorship of the registration to showcase the changing trends in outdoor experiences in the hospitality industry. We have met with key players in the industry and the right target market for our product. Ivy Kariuki – Sales & Marketing Co-Coordinator, Nomadic Tents, Kenya

Our aim is to expose students to trends, standards and skills relevant in the hospitality industry as well as gain knowledge on hotel equipment. KHTF provided a necessary avenue for our students to make contact with the industry stakeholders as they continue to pursue their careers in the same. Mr. Thomas Duda – Principal, International Hotel & Tourism Institute, Kenya

KTB acknowledges the value that this forum brings into the tourism and hospitality industry and the effect it will have in raising the profile of the country as a preferred business and tourism destination. Muriithi Ndegwa – Managing Director, Kenya Tourism Board

I am pleasantly surprised by the organization and ambience of this conference and country. There is great opportunity here to learn about investment opportunities in East Africa. There is also a good challenge for mentorship opportunities in the hospitality industry. Rabih Feghali - Director of Business Development, Roya International, Dubai (UAE)

NETWORK OPPORTUNITIES MyHOSEA APP At HOSEA, we pride ourselves on keeping you connected with your community and increasing your networking opportunities at our events. Begin connecting with other delegates before you travel to Kenya. Our online platform provides a forum to view the attendee list and arrange meetings before the conference. The KHTF App will be available to download prior to the event. It will include the programme for the two days, speaker profiles, important updates and the ability to message fellow delegates in order to network and arrange crucial meetings. As a registered attendee, you will be sent a username and password prior to the conference. Biz-Speed Networking This Icebreaker session takes place before the plenary sessions. In 60 minutes, all the delegates get to meet as many delegates as possible. Hospitality Reception Evening Held on the second day of the exhibition, the Hospitality Reception Evening will bring together the full spectrum of the hospitality community at a five star venue. Invited guests will be treated to a lavish spread of food and beverages, whilst enjoying the vibrant entertainment throughout the evening. It will be a networking forum for the delegates and business community from the region to share, discuss and further seal business deals.

The character of a nation, the brand of a nation carried in the hearts and minds of its citizens is what determines the entire image of the country and your businesses draw growth from this image. The government of Kenya is committed to furthering the integration of the East African Community. We are as weak as our weakest link – the whole of East Africa must be strong together. Mary Kimonye – CEO, Brand Kenya Board, Kenya

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event

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...The KHTF App will be available to download prior to the event. It will include the programme for the two days, speaker profiles, important updates and the ability to message fellow delegates. ACCOMMODATION Delegates are responsible for the arrangement and payment of their own travel and accommodation. Upon registering to attend this event, Slujan Events will inform you of how to book accommodation at various hotels.

KICC is especially proud to host KHTF 2013, an event that speaks to the local East African market and promotes the local hospitality industry. We are also very keen on promoting the MICE industry as the next big growth driver of the travel, tourism and hospitality industry. Mr. Fred Simiyu – Managing Director, KICC, Kenya

15th - 16th

May 2014 Kenyatta International Conference Centre, Nairobi, Kenya

Registration Form Four easy ways to Register: +254 714 33 22 11

Organised by:

Co-Organised by:

www.hotelsummitea.com

info@slujan-events.com

03 Ring Road Parklands, P.O. Box 13973 - 00800, Nairobi, Kenya.

Event Pricing EVENT: The Hotel Summit East Africa

Dates

Summit fee including all associated networking events

15th - 16th May 2014

Early Bird Discount

Standard Registration

Late/On-site Registration

(Valid until 31st Dec 2013)

(Valid between 1st Jan 2014 - 31st Mar 2014)

After 31st Mar 2014

US $550

US $750

US $950

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PAYMENT DETAIL A confirmation letter and invoice will be sent upon the receipt of your registration. Please note that full payment must be received prior to the event. Only delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheque or bankers draft in Kshs or USD. * Please note that all bank charges are born by you, the remitter. All payments should be in favour of Slujan Events Ltd. I would like to pay by:

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The conference fee covers entrance to relevant sessions, conference documentation and available papers,

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Certificate of Attendance, coffee/refreshment breaks & lunch.

DATA PROTECTION

CONFERENCE LANGUAGE: English.

By entering your details in the fields above, you agree to allow Slujan Events and companies associated with this event to contact you (by mail, email or fax) regarding their services. If you do not wish to receive such communication please contact us in writing.

DISCLAIMER: Without prior notice, the programme may change and Slujan Events reserves the right to alter the venue and / or speakers or sessions.

NETWORKING

CANCELLATIONS / SUBSTITUTIONS

As a registered delegate your name and contact details will be placed on the attendee list which will be passed to sponsring companies and to all attendees for them to see who else is at the conference for the purpose of networking and meetings.

We understand that sometimes you are unable to attend, in which case we are happy to welcome a substitute delegate. Please let us know within five working days before the conference in writing to confirm this. Should substitution not be possible we can of course offer a voucher (provided cancellation is made no later than two weeks prior to the event) which you can use for another Slujan Events.