Hospitality Solutions One Global Place
Re-defining hospitality industry in East & Central Africa
14 th-16 th May 2014 ďƒœ Kenyatta International Conference Centre, Nairobi, Kenya
THE EVENT THAT CONNECTS YOUR BUSINESS TO A THRIVING INDUSTRY +11 hotels opening in 2013 and over 24 in the pipeline between Kenya, Uganda Tanzania and Rwanda
The East & Central African hospitality and travel industry is set for bigger heights with over 11 hotels opening in 2013 and over 24 in the pipeline between Kenya, Uganda, Tanzania and Rwanda. These projects will add an additional 1,477 beds to the supply thus, the outlook for the hospitality industry remains positive. As business destinations, the favorable economic climate has proved favorable for international and local investors. Source: Barefoot Consultancy.
East Africa offers extremely attractive investment opportunities for hotel groups and other tourist and hospitality related industries - largely due to rising domestic tourism and regional tourism, supported by an increase in higher disposable incomes.
+ 4,800 hospitality professionals for 3 days +1,477 additional beds to the supply on completion.
attending the trade fair +4,500 sqm of space +250 leading international &regional brands
The Kenya Hospitality Trade Fair is the sole catalyst for the hospitality industry, providing a unique networking and sourcing platform within the region. The event gathers over 4,800 hospitality professionals for 3 days of intensive business networking, industry awards, conferences and hospitality functions. The Show is the largest full spectrum hospitality supplies event for the East & Central Africa region. The Show covers over 4,500 sqm of space presenting over 250 leading international and regional brands for Hotel Supplies, Catering Equipment, Bakery, Pastry & Ice-cream equipment suppliers, Interior DĂŠcor & Furnishing, Outdoor Equipment, Hotel equipment suppliers, Food & Beverage suppliers among other industry players.
MEET & INTERACT WITH INDUSTRY PLAYERS Over 150 brands
SHOWCASED COMPANIES
(69%)
(56%)
+3,576 Number of visitors
@ HOSEA
3,500 sq. m Exhibition floor space
30 INTERNATIONAL speaker
+55 exhibiting
OF EXHIBITORS MET THEIR OVERALL OBJECTIVES
+170 No. of delegates
GENERATED MORE THAN 10 PROMISING BUSINESS LEADS
(49%)
4,414
Number of total attendees OF EXHIBITORS HAVE ALREADY BOOKED FOR 2014
Reasons for Exhibiting At KHTF 2013
(43%) (23%) (25%) (19%) (24%) (13%) (22%) (45%) SEEK CONTACTS FOR FUTURE BUSINESS
TO MEET EXISTING CLIENTS/ PARTNERS
TO RAISE THE PROFILE OF COMPANY/ ORGANIZATION
TO SEEK IMMEDIATE BUSINESS
TO MONITOR THE ACTIVITY OF COMPETITORS
TO TEST THE EAST AFRICAN MARKET FOR THE FIRST TIME
TO LOOK FOR AGENTS/ DISTRIBUTORS
TO INCREASE BRAND AWARENESS
VISITORS TO THE TRADE FAIR
Our aim is to expose students to trends, standards and skills relevant in the hospitality industry as well as gain knowledge on hotel equipment. KHTF provided a necessary avenue for our students to make contact with the industry stakeholders as they continue to pursue their careers in the same. Mr. Thomas Duda – Principal, International Hotel & Tourism Institute, Kenya
VISITOR AREA OF BUSINESS
(21.2%) – Hotel/Resort
(4.05%) – Facilities management
(10.46%) – Distributors/Agents
(3.30%) - Spa/Fitness facilities
(10.2%) – Interior Designers/Decorators
(2.48%) – Government/ Public sector
(7.63%) – Manufacturer
(1.35%) - Property Developer
(5.76%) – Restaurants/Bars/Fast food
(0.84%) - Events services
(4.81%) – Architectural practice
(.05%) - Publishing/Journalism
Visitor Job Description
(30%) – Hospitality
(11%) – Food & Beverage Managers
(2.1%) – Developers/Investors
(1.8%) – Marketing/Sales Managers
(16%) – General Managers/Owners
(1.5%) - Distributors
(25%) – Hospitality Suppliers
(1.2%) – Interior Designers/Architects
(11%) – Purchasing/Procurement Managers
(1.2%) – Tours & Travel Consultant
Main Reasons for Visiting KHTF 2013
84% 74%
VISITORS ARRANGED TO DO BUSINESS WITH A NEW OR EXISTING SUPPLIER
(33%) (14%) (12%) (21%) (16%)
VISITORS LEARNED ABOUT NEW PRODUCTS AT THE VISIT
SOURCE A NEW SUPPLIER
ATTEND THE CONFERENCE
KEEP UP WITH EMERGING TRENDS
FIND/BUY A SPECIFIC PRODUCT OR SERVICE
ESTABLISH NEW BUSINESS CONTACTS
(4%) MEET UP WITH INDUSTRY COLLEAGUES
I am pleasantly surprised by the organization and ambience of this conference and country. There is great opportunity here to learn about investment opportunities in East Africa. There is also a good challenge for mentorship opportunities in the hospitality industry. Rabih Feghali - Director of Business Development, Roya International, Dubai (UAE)
The Tribe Hotel sees this as a most relevant and insightful conference that showcases the changing trends in the hotel and hospitality industry. The conference was an ideal avenue to explore investment, growth and development opportunities in East Africa. Hooman Ehsani – Director of New Developments, Tribe Hotel, Kenya
5
Sectors,
1 event has the Hospitality Industry Covered
There is great opportunity in East Africa for investors if you are looking to penetrate the hospitality, travel and hotel market. Kenya is the centre of business. If you have a business or brand that you want to grow, make sure you have in employment the youth below age 35. These are the people influencing purchasing, travel and business decisions. Michael Onyango - Communications Consultant, International Finance Corporation, Kenya
Re-defining hospitality industry in East & Central Africa
This being our first corporate business event, we have taken up sponsorship of the registration to showcase the changing trends in outdoor experiences in the hospitality industry. We have met with key players in the industry and the right target market for our product. Ivy Kariuki – Sales & Marketing Co-Coordinator, Nomadic Tents, Kenya
Furnishing, Interior Décor & Design Exhibitor profiles in this category include:
• Decorative Accessories • Art • textile • Curtains, Upholstery & Fabrics • Flooring, Carpets & Rugs • Wall Coverings • Furniture • Lighting • Interior Fit Out Companies • Bathrooms • Fittings • Financial institutions &Consultants
The trade fair is a good platform for us to get the hospitality industry more enlightened on the country through publications focusing on the country, its heroes and its rich culture and heritage. Jane Mareka – Head of Marketing – Kenya YearBook Editorial Board, Kenya
Re-defining hospitality industry in East & Central Africa
It is a great privilege to represent the business and tourism industry at this event. This event comes at an opportune time when the industry projects a double digit growth and operationalizes the tourism act. We appreciate that the KHTF team has embraced the region in the fair as the MICE industry has emerged as Kenya’s new frontier. Waturi Matu – Coordinator, East Africa Tourism Platform
Hospitality Supplies & Equipment Exhibitor profiles in this category include:
• Food & Beverage Equipment suppliers • Catering Equipment Suppliers • Housekeeping Equipment, Supplies and Services • Maintenance Equipment • Clothing & Uniforms • Buffet ware, glassware • Cutleries & Crockery • Room service equipment • Beddings • Building materials • Table ware • Laundry, hygiene • Linen, Towels • Air conditioning supplies • Signage and Advertising suppliers
KICC is especially proud to host KHTF 2013, an event that speaks to the local East African market and promotes the local hospitality industry. We are also very keen on promoting the MICE industry as the next big growth driver of the travel, tourism and hospitality industry. Mr. Fred Simiyu – Managing Director, KICC, Kenya
Re-defining hospitality industry in East & Central Africa
The Kenyan business community and KNCCI strongly believes that this is the right platform for businesses to showcase and create business linkages locally and regionally. Investment opportunities abound all over Kenya and as KNCCI, we harness these opportunities and draw investors to Kenya. Kiprono Kittony – National Chairman, Kenya National Chambers of Commerce & Industry, Kenya
Technology & Sustainability Exhibitor profiles in this category include:
• In-room entertainment systems • Room access technology • Web solutions • AV Equipment • Energy control systems • Computer hardware • Human resource & Payroll • Security, safety & fire systems • Telecommunications systems and services • Technical support • Management systems • software
What’s happening here makes my heart very warm. Nairobi is a convention and conference destination. With the hospitality industry generating 827 billion in the past year, my office will support the businesses in the industry and give you the necessary support. This is a great fair and I look forward to engaging the hospitality industry at a deeper level. His Excellency Dr. Evans Kidero - Governor, Nairobi City County
Re-defining hospitality industry in East & Central Africa
This was the right fair at the right time. We are a premier training institution for the hospitality industry. WE have exposed our students to the key players and KHTF has afforded us the excellent opportunity to showcase what we have to offer to the right target market. Mbati Kamuyu – Senior Public Relations Officer, Utalii College, Kenya
Outdoor & Tailor-Made Experiences Exhibitor profiles in this category include:
• Concierge Services • Landscaping • Outdoor equipment • Car & Limousine Rental Services • Events services • Conferencing Services • Pool & spa • Wellness. • Marina, Yacht, Helicopter and Luxury Experiences • Gifts & Giveaways
The character of a nation, the brand of a nation carried in the hearts and minds of its citizens is what determines the entire image of the country and your businesses draw growth from this image. The government of Kenya is committed to furthering the integration of the East African Community. We are as weak as our weakest link – the whole of East Africa must be strong together. Mary Kimonye – CEO, Brand Kenya Board, Kenya
Re-defining hospitality industry in East & Central Africa
Kenya Airways takes pride in being at the forefront of connecting Africa to the world. We were very much obliged to sponsor the Kenya Hospitality Trade Fair, a truly Kenyan brand that speaks to the Africa. Chris Diaz – Marketing Director, Kenya Airways, Kenya
Food & Beverage • Restaurant & Café • Ingredients • Cheese • Dairy products • Bakery & confectionary • Juices & drinks • Health & well-being products • Meat and meat products • Poultry and poultry products • Frozen foods • Processed foods • Organic foods • Sea food & gourmet • General foods • Halal
The hospitality industry in East Africa is growing in leaps and bounds, and this conference and trade fair will go a long way in showing the rest of Africa that East Africa is the gateway to Africa. I gained a lot of knowledge and made numerous business contacts. Dr. Wolfgang Thome e-Turbo News Correspondent
NETWORKING OPPORTUNITIES KTB acknowledges the value that this forum brings into the tourism and hospitality industry and the effect it will have in raising the profile of the country as a preferred business and tourism destination. Muriithi Ndegwa – Managing Director, Kenya Tourism Board
MYKHTF App Prior to the Kenya Hospitality Trade Fair and the Hotel Summit East Africa, exhibitors, delegates and speakers have and will continue to have access to the mobile application. The app provides an essential platform to know who is attending the events, get to interact and engage prior to meeting face to face, arrange meetings and make contact. In addition to this, the Slujan Events team is always at hand to offer assistance and personally introduce guests to each other on site. BIZ NETWORKING The Hotel Summit East Africa begins with a fast paced networking engagement in the form of a speed networking card exchange. Delegates are able to know the speakers first hand and also meet with other delegates, break the ice, exchange business cards, then quickly move on to the next table. KENYA HOSPITALITY TRADE FAIR KHTF is the heartbeat and driving force of the hotel summit. Filled with the movers and shakers of the hospitality industry and the backbone of the establishments across East Africa, delegates and visitors are provided with the chance to meet and interact with the industry as they get to sample the various offerings in the industry. EVENING RECEPTION Exhibitors, delegates, speakers and visitors experience a true hospitality evening highlighting true East African hospitality. Attendees are hosted at a five star venue to enjoy live music and sumptuous food. This will be the perfect opportunity to continue networking in a social environment.
MARKETING & PROMOTION (KHTF 2013)
Targeted adverts were placed in trade publications, newspapers, online advertising, and Direct Mail reaching over 200,000 industry professionals and achieved a PR campaign valued at over US$ 150,000. Direct Advertising Campaign Our Direct Advertising Campaign covered 5 key publications across the East Africa, and the rest of Africa covering hospitality, interiors & design, catering, technology, textile magazines and newspapers advertisements. This involved placing 15 targeted adverts, 20 editorials and 14 personalized electronic direct mails sent by our media partners to their focused databases. These publications were circulated to an audience of over 200,000 subscribers regionally. Media partners Our leading media partners were carefully selected from the region, international trade magazines and newspaper publications. Our partners included the standard group ,98.4 capital FM, eat out Kenya, sleep out Kenya, mice, liaison media, think business (south Africa), exhibition world UK, Africa business, economic insight to name a few, reaching out to a combined database of 200,000 industry professionals. PR Campaign A total of 25 press coverage’s were published for The KHTF 2013 with a total ad value of US$ 200,000. Social Media Total of 376 tweets were made on Twitter with an average of 2 – 3 tweets per day. Twitter account has a targeted audience with 207 followers. Facebook was updated daily with industry news, relevant show news stories, with a total of 230 likes, total friends of fans 104,903 and people talking about the show: 5 per day.
E-marketing Campaign For The KHTF 2013, a total of 25 individual email broadcasts were sent to a selected database with an overall reach of more than 200,000 recipients with an average open rate of 12%. Dedicated and personalized e-invites were sent on behalf of clients and also VIP invitations for the event itself. Direct Marketing Campaign As part of our marketing campaign, we sent:
• Regular mailers to the industry. • Personal Invite to Visitors, sent to a databases of partners highlighting Show Features • 8 page online Show Preview sent to a database of 200,000 industry professionals. • VIP Invite sent to the Executives of Hotels, General Managers, Real Estate Developers and Owners of all hotels in the region.
Thank you for the hospitality you provided to our delegates in the Hotel Summit. We gained a great deal of experience during the summit through presentations, panel discussions, networking and trade fair and now have a more understanding of professionalizing the industry. Gaetan Ngabonziza - Project Coordinator, Chamber of Tourism, Rwanda
MAXIMISE EXPOSURE: SPONSORSHIP OPPORTUNITIES Sponsorship is the Industry Leaders’ privilege, through which the image of the sponsoring company is enhanced and the company itself is directly connected in the event. A company’s participation in the event as a sponsor constitutes the utmost integrated means for an effective presentation of the company.
Moreover, by selecting the appropriate sponsorship category, the sponsors reinforce their message to the visitors and the whole intended audience of the exhibition, make their stand more popular and fully differentiate themselves from the competitors.
Book your space now Exhibition Rates; • Space with Shell -US $225 /sqm • Space only stand - US $185/sqm Minimum of 9sqm in multiples of 9sqm.
Basic Provisions. • Octanorm system shell • Company name on fascia board. • 2 spot lights/9sqm • 2 seats • Trade fair catalogue listing • 3 phase power outlet • 1 table
www.kenyahospitalitytradefair.com
Event Timings 9.00a.m – 5.30p.m Wednesday – Friday Contact Us To book your stand or any further enquiries, kindly contact the team on;
Tel: +254 714 33 22 11 +254 20 267 1 625
E-mail: info@slujan-events.com