Hotel Summit East Africa 2013 by Slujan Events Limited

26th July 2013 Kenyatta International Conference Centre, Nairobi, Kenya

Investing in Hospitality Industry: The Next Frontier

Organized by

Co-organized by

Partners

Co-located with

www.kenyahospitalitytradefair.com

Introduction to HOSEA The Hotel Summit East Africa (HOSEA) is the region’s premier gathering, providing delegates with the opportunity to promote their business to both a regional and global audience. For those looking to do business in Kenya and neighboring countries, HOSEA is a must-attend event. Slujan Events, in partnership with Eastern African Economic Chambers of Commerce (EAECC) are proud to introduce the first edition of Hotel Summit East Africa (HOSEA). Under the theme “Investing in Hospitality Industry: The Next Frontier”, the premier conference is slated for 26th July at Kenyatta International Convention Centre, Nairobi-Kenya.

Market Overview The International Monetary Fund has projected a 5.5% GDP growth in 2013 for the region, 25 percent of which is driven by the buoyant tourism sector. The steady flow of tourists combined with the growing domestic business market and the growing influx of foreign investment has helped cement the viability of East Africa’s hospitality sector. The region presents a stable economic landscape with a high investment attractiveness index barely affected by the global economic crisis. Co-located with the Kenya Hospitality Trade Fair (KHTF), East Africa’s premiere hospitality exhibition, the Hotel Summit comes as a timely business networking solution and viable point of convergence for organizations and individuals seeking strategic knowledge, C-level partnerships and insights into the region’s most promising sector. Starting with a strategic outlook of the region’s economic landscape with a thorough review of its investment attractiveness and the specificities of its tourism sector, the Hotel Summit will then explore from local investors’ point of view on the various incentives, ROI and policies available for foreign investors. A succession of executive panels that will include senior management from international and local hotel chains will enable participants to understand the complexity of project financing boutique, budget or luxury hotel development in East Africa. Additional discussions will cover partnership strategies and risk management. In an innovative approach on strategic expansion brought about by international brands CEOs will engage the audience in grasping the economics of brand consolidation and qualitative versus quantitative expansion.

“The right conference in the right market at the right time.” Who attends Owners, private investors, institutional investors and asset managers Government and regulatory officials Property funds Real estate developers Hotel operators and management companies Hotel and hospitality managers Hospitality groups Industry associations Banks and finance providers Consultants Lawyers and brokers Architects, designers and contractors Banks and finance providers – investment/loans IT solution providers Payment solution providers Security, facilities management, services solution providers

Industries represented Hotel operators and management companies Industry associations Government Banks and finance providers Legal Consultants IT solution providers Payment solution providers Security, facilities management, services solution providers Real estate Hospitality groups

Conference goals

Venue details Date: 26th July 2013 The Kenyatta International Conference Center Harambee Avenue P.O. Box 30746-00100 NAIROBI. ISDN: +254 20 3261000 Telephone: +254 20 2247277 Fax: +254 20 310223 Email: info@kicc.co.ke Website: www.kicc.co.ke Marketing: +254 20 3261133/117 Front Office: +254 20 3261000 Public Relations: +254 20 3261151

Provide a highly strategic, informative and dynamic annual conference platform. Engage all stakeholders in both the public and private sector throughout the region to ensure that the conference delivers to the needs of the market. Promote East Africa as an investment destination and to highlight the major projects and on-going plans Attract international and regional investors and to promote partnerships with local companies Highlight the importance of local content in projects undertaken in East Africa. Promote collaboration between local hotels and the international chains. Encourage international knowledge transfer on all issues from investment to partnerships and delivery Ensure best practice solutions and give the opportunity for companies to put forward latest ideas

“A fantastic conference allowing all participants to learn and share vital knowledge on Hospitality Industry. A massive networking opportunity.” Register today at: www.hotelsummitea.com or Call us on: +254 714 33 22 11

Conference Agenda 08:00 08:30 09:30 09:40 09:50

Registration & Networking Biz-Speed Networking Welcome Remarks Opening Remarks Key Note Address

10:00 REGION ECONOMIC OUTLOOK An Outlook on East Africa’s Economic Landscape and the Hospitality Sector’s Viability Tourism: The benefits of East Africa’s dual touristic appeal (holiday destination and business) for the hospitality sector. Diversification: What does the future hold for medical and educational tourism in East Africa? East Africa as a key investment destination: The role of the governments in attracting foreign capital. “A la carte” hotel development: Market drivers for budget, mid-market or luxury projects. Assessment of market demands: Beyond serving the needs, tailoring hotel projects to consumer behaviors and exceeding expectations. Infrastructure: Aligning hotel project developments with current mega-infrastructure project rollouts. 10:40 INVESTMENT ASSESSMENT Assessment of East Africa’s Hotel Investment Landscape

Realistic assessment of East Africa’s tourism investment: Key incentives, rewards and patterns. Investment climate: Investment attractiveness index, ROI and exit strategies Project finance options: BOOT, BOT, BOO, DFBO... Foreign investor traction: Private partnership prospects, government support, investment policies and regulatory framework What are the opportunities for small and medium hotel brands? Projects pipeline: Which country? What region? What city? What timeline? What segments? Competitiveness, fostering community development and encouraging youth employability 11:20

Networking Coffee Break (Exhibition Area)

11:50 INVESTMENT PLANNING Investment Strategy, Portfolio Diversification and Investment Vehicles Feasibility outlook: Analysis of lodging supply gap for budget, mid-scale and high end offerings Entry point: Doing business in East Africa? Opening first in Nairobi, Kampala or Dar? For budget? Luxury or mid-scale?

Availability of financing options: PPP, JV and other project finance solutions Funding opportunities: M&A prospects, PE, banks, investment firms, VC? Partnership strategies: Risk-free partners’ sourcing and selection process Risk assessment: Identifying risks and adapting to market specifics. Sustainability and ROI: Investment performance review with a realistic timeline for financial return

12:20 STRATEGY AND EXPANSION International Outlook on the Hospitality Sector Growth Projections Short, medium and long term prospects Revenue generation streams and growth factors Leveraging growth with diversified projects for mix-used development, low and midscale hotels Hotel profitability updates Comparative and causality analysis: International hotel industry development updates vs. East Africa hospitality sector growth Qualitative vs. quantitative expansion models in East Africa 12:50 14:00

Network Lunch Break-Out Sessions Session One

BRAND CONSOLIDATION AND STRATEGY The Economics of Brand Consolidation in East Africa’s Market Brand of expansion: Boutique segment development vs. lifestyle lodging vs. low cost accommodations Brand extension: Going global while maintaining standardized service excellence and enhancing the uniqueness of each location Franchising control and negotiation: How to keep brand standards in check? Funding brand expansion: Medium term investment sourcing prospects Building the case for the geographic expansion of the brand: Proliferation of the brand: Which customer segment? How, why, where and when? Measured business expansion: Refining brand message and identity by limiting regional presence

Session Two OPERATIONAL EXCELLENCE AND REVENUE MANAGEMENT Increasing Operational Efficiency Creating standardized customer service response adaptable to luxury, boutique, or budget hotel projects Benchmarking East Africa’s service levels against global standards Preparing for increased operational capacity The E-factor: Streamlining delivery by integrating high end IT solutions in hotel operations Pricing: What are the best rates models applicable to East Africa markets What works best and what practices should be avoided?

14:40 14:50

Networking Break (Conference Room) Break-Out Sessions Session Three

TECHNOLOGY AND INNOVATION Unveiling the Many Facets of Innovation and Revealing its Benefits Service innovation to achieve anticipation (booking, visibility, availability) IT innovation to offer simplicity (back office and front desk) Product innovation to present a multiplicity of choice (high tech, wellbeing, amenities) Customer relationship management innovation to propose convenience Hotel design innovation to enhance brand experience Integration of technological innovation to increase local and regional competitiveness Cost vs. outcome debate for budget, mid-scale and luxury hotels Technology of choice: What to implement, when, where and how to assess its suitability for the regional market

Session Four COMMUNICATION, SOCIAL MEDIA AND MARKETING Maximizing Marketing Outreach by Increasing Channels and Adapting the Overall Message Speaking social media: Creating loyalty beyond the front desk and the booking systems Using grassroots channels: Co-marketing with local small to medium partners to enhance visibility among the scattered business communities and domestic tourists of the region Micro-segmentation: Acknowledging the specifics of the region’s business, leisure or religious visitors for each segment (budget, mid-scale, luxury) Sales centric vs. non-sales centric communication: What message fits best?

15:30 REGULATORY UPDATES Hospitality Sector Regulation and Investors’ Protection Provisions Implementation updates and outcome of tourism accommodation regulations Review of the standardization process of the East Africa Hotel classification system Contracting compliance updates Business licensing challenges and solutions Outlook at the letter of the law for investment protection and existing practices Future regulations and their impact on foreign and local hospitality investments A country specific perspective on the day-to-day compliance to hospitality business and investment laws

16:10 CUSTOMER SATISFACTION AND SERVICE DELIVERY Is the Guest Still King or Does the Brand Impose and the Customer Dispose? The customer is always right” culture: A brand value or a trade value? The concept of agreeability Analyzing how anonymous online consumer ratings impact brand integrity Anticipating high customer satisfaction rates by improving service delivery Analyzing East Africa’s consumers’ expectations to realistically address the customer satisfaction gap 16:40 19:30 11:30

Close of Summit (Bus Transfer to Kenya Hospitality Trade Fair) Hospitality Reception Evening Drop off at the Hotel

“The conference’s blend of specialist speakers, panel discussions and networking makes this meeting the must-attend event of the year for anyone interested in investment in the Hotel Industry across the Sub-Saharan Africa.” Why attend Network with Colleagues & Industry Leaders Current Real Estate Trends & Hotel Values Over 30 Knowledgeable Speakers from all over the globe Great Take-Away Information Connect with Fellow Owners Productive and Enjoyable Event

Sponsor the Hotel Summit East Africa: Are you looking to get involved in key hospitality projects in the Region? Are you looking to meet the key players in the rapidly expanding hospitality sector? Raise your business profile to the industry’s top decision makers and increase bottom-line returns Network with the region’s most important hospitality investors Achieve brand recognition in new markets through our extensive marketing campaign, your message will reach thousands of targeted industry players Stand out in a competitive market place -your company becomes immediately visible to the hundreds of hotel owners, investors and operators Strengthen your existing relationships and forge new ones - take advantage of your sponsor passes and benefit from spending quality time with new and existing contacts We offer you a fantastic range of opportunities to promote your company to the industry. Use the attendee list to contact delegates to arrange meetings, have an exhibition stand, place an advertisement in the delegate materials... to name just a few of the benefits.

To enquire about our sponsorship packages, please contact: sponsorship@slujan-events.com OR call: +254 714 33 22 11

Registration options: Early Bird Registration (up to 15th May 2013) Standard Registration (16th May - June 30th 2013) Late/On-site Registration ( after 30th June 2013)

USD 550 USD 750 USD 950

3 Easy Ways to Register: Email: Send email copy of registration form to register@slujan-events.com Book online: www.hotelsummitea.com Telephone: Prisca on +254 720 125 337 or + 254 20 2671625

25th - 27th July 2013 Kenyatta International Conference Centre Nairobi, Kenya

Hospitality Solutions, One Global Place

Call for Speakers To be part of this cutting-edge event and share your experiences, please express your interest to speak before 31 May 2013 to enquiry@slujan-events.com. Are you a senior manager and time is a constraint for you to get involved? There are different interactive formats incorporated into the summits’ programme to enhance interactivity, which require minimal advance preparation. Consider getting involved in: Live interviews – interview questions will be shared with you in advance Panel discussions – feel free to nominate a topic of your choice Submission criteria Your presentation title and a short 10 line summary of your presentation focus Your picture, biography, name and job title Your contact information (email, mobile, office telephone number) Email enquiry@slujan-events.com to join or recommend a member for the advisory board

Event Categories 

TECHNOLOGY & SUSTAINABILITY

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FURNISHING, INTERIOR DÉCOR & DESIGN

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HOSPITALITY SUPPLIES & EQUIPMENT

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OUTDOOR & TAILOR-MADE EXPERIENCES

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FOOD & BEVERAGES

www.kenyahospitalitytradefair.com

Networking Opportunities MyHOSEA APP At HOSEA, we pride ourselves on keeping you connected with your community and increasing your networking opportunities at our events. Begin connecting with other delegates before you travel to Kenya. Our online platform provides a forum to view the attendee list and arrange meetings before the conference. The KHTF App will be available to download prior to the event. It will include the programme for the two days, speaker profiles, important updates and the ability to message fellow delegates in order to network and arrange crucial meetings. As a registered attendee, you will be sent a username and password prior to the conference. Biz-Speed Networking This Icebreaker session takes place before the plenary sessions. In 60 minutes, all the delegates get to meet as many delegates as possible. Hospitality Reception Evening Held on the second day of the exhibition, the Hospitality Reception Evening will bring together the full spectrum of the hospitality community at a five star venue. Invited guests will be treated to a lavish spread of food and beverages, whilst enjoying the vibrant entertainment throughout the

Schedule in Brief FRIDAY, 26TH JULY 2013 TIME

ACTIVITY

8:00 - 8:30

Registration and Networking

8:30 - 9:30

Biz-Speed Networking

9:30 - 9:40

Welcome Remarks

9:40 - 9:50

Opening Remarks

9:50 - 10:00

Key Note Address

10:00 - 10:40

Regional Outlook

10:40 - 11:20

Investment Assessment 11:20 - 11:50 NETWORKING COFFEE BREAK (EXHIBITION AREA)

11:50 - 12:20

Investment Planning

12:20 - 12: 50

Strategy and Expansion 12:50 - 14:00 NETWORK LUNCH

evening. It will be a networking forum for the delegates and business community from the region to share, discuss and further seal business deals.

BREAKOUT SESSIONS 14:00 - 14:40

Accommodation

Session Two: Operational Excellence and Revenue Management

14:40 - 14:50 NETWORKING BREAK (CONFERENCE ROOM)

Delegates are responsible for the arrangement and payment of their own travel and accommodation. Upon registering to attend this event, Slujan Events will inform you of how to book accommodation at various hotels.

BREAKOUT SESSIONS 14:50 - 15:30

â&#x20AC;&#x153;Join the discussion on Twitter before, during and after the event with our official conference hash tag: #HOSEA2013â&#x20AC;?

Session One: Brand Consolidation and Strategy

Session Three: Technology and Innovation

Session Four: Communication, Social Media and Marketing

15:30 - 16:10

Regulatory Updates

16:10 - 16:40

Customer Satisfaction and Service Delivery

16:40 Close of Summit ( Bus Transfer to Kenya Hospitality Trade Fair) 19:30 - 11:30 Hospitality Reception Evening 11:30 Drop off at the Hotel

26th July 2013