MOST LOVED
Clothing Boutique Jane
WINNER JANE
Any Angeleno in search of a new look knows to look no further than Montana Avenue, where Santa Monica’s clothing boutiques boast the trendiest looks in town. Peggy Sella founder and owner of Jane, a small Santa Monica business describes her store as “a small boutique that prides itself on the selection of merchandise and our Customer Care.” She says that “Everything is under $98.00! We educate the customer on both current trends and styles she can wear. If she is looking for gifts, we share our most popular and unique choices for the occasion. Gift wrap is complimentary. We have been enjoying this business since 2008! We guarantee a meaningful experience!” Jane closed its doors on March 16th due to the pandemic. Within two weeks the staff volunteered their time to do a mass marketing campaign, using social media and even Face Timing and DMing customers from across the country. “We asked two of our customers, one living in Washington DC, to take photographs in Jane merchandise that they received weekly! This proved to be highly successful for our sales. We had an enormous opportunity to be seen by a completely new audience.” The business has started a virtual sale over Instagram Live and is working on a website for their store.
“We will LISTEN to the needs of our clientele, who may continue to work from home until the end of the year and need to keep looking professional ‘above the waist’, to our moms who may need to remain helping their kids get educated at the kitchen table and to our customers who will continue to date and celebrate milestones with small groups. Our jewelry and gift selection continues to be very important because no matter how our customers have had to adapt in their personal lives, they still want to celebrate their friends and family! We have been adapting our mix of merchandise to reflect, what as of now is our ‘new norm’. Never before has lifestyle truly played such an important part.” Sella appreciates the loyalty of her customers in showing up for Jane in the Most Loved vote: “The willingness of our customers to submit their votes, shows not only their loyalty but how important having brick and mortar is in their community. Our customers know they can depend on us to meet their fashion and gift needs. They feel Jane being recognized by the ‘Most Loved Campaign’ is their contribution to our success.” Sella also says that she knew her customers were loyal “but did not know the depths many would go to keep Jane standing! Their outpouring of support and genuine care has been very humbling.”
Sella says that Jane’s biggest strength its emphasis on Customer Care. Sella says 1607 Montana Ave.
310-395-5002
janeoftarzana.com
Jane
Most Loved 2020
2020
15
