MOST LOVED
Coffee Shop Dogtown Coffee
2020
WINNER DOGTOWN COFFEE Initially, the shop closed its doors and laid off the entire staff effective March 13th to avoid hemorrhaging capital. They then began to re-imagine the shop as a “stationary food truck” and turned the patio into the customer service space, only offering pickup and delivery. They adopted a cashless system so payment could be made through apps and the website to avoid contact. Along with this, they altered the menu to include more “finger food” and limited it to help with “production line effectiveness.” More recently they have opened up an outdoor seating area in the parking lot and have hired a security guard as a safety measure. Assaf says that the “food truck” model has proved to be labor and production effective and that their enclosed outdoor area is a great asset as well.
Santa Monicans sure love their java, and there is no shortage of superb coffee shops for residents to get their caffeine fix. Dogtown Coffee, a small Santa Monica business on the corner of Main Street and Bay Street has been a community staple for many years. Assaf Raz says that with Dogtown you “come for the story and stay for the quality” citing the history of the location and the Munchies Burrito and Salty Dog respectively. Assaf is extremely grateful for the support of the community through the Most Loved award. He says that “the community is what saved us from complete ruin. Just like back in 2012, the locals carried us through this and patiently held in as we worked the challenges of this new system. The fact that we got this vote, is just cherry on the top. We’re dedicated to continuing to honor this bond with the neighborhood.” Assaf says that the community is one of the shop’s greatest assets in this unprecedented time. The shop has taken a number of steps since the beginning of March to ensure the safety of its staff and customers.
2003 Main St.
310-310-3665
dogtowncoffee.com
Assaf thanks the staff for all of their efforts and says that they are the people who truly run the store and deserve the credit for its success. He also thanks the community for their immense support.
Most Loved 2020
Thanks for making us Santa Monica’s Best Coffee Shop
18
Come enjoy our greatest hits menu items on our outdoor patio, where American skateboard and surfing history was made.
Local | Organic | Micro-Roasted
Open every day from 7am - 2pm
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Salty D
