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SNIPPETZ RAISES A GLASS: HEY BROTHER, POUR THE WINE by Deborah Stumpf
ISSUE 527 • DECEMBER 5, 2011
“A book of verses underneath the bough, A jug of wine, a loaf of bread and thou.” -Edward Fitzgerald
W
ine is a $20 billion plus industry in the U.S. alone. Americans consumed 784 gallons of wine in 2010 or 2.54 gallons per person, according to the Wine Institute. Just over two-and-a-half gallons of wine per year per person doesn’t seem like a lot, but in the wine drinking business, it’s the 20/90 rule: Twenty percent of the adult population drinks about 90 percent of the wine. These folks are called the “core” wine drinkers who imbibe daily to weekly. For the 31 million of us who are considered “marginal” wine drinkers (those who partake of the grape periodically throughout the month or year), the holidays tend to send us off to our local liquor store to gaze at the shelves and wonder what to buy that will please everyone at the Christmas dinner table. Snippetz is not even going to consider an attempt at telling you what to buy – that’s what your favorite wine store is for. But we will give you some Snippetz of
Pour the Wine... Continued on Page 2
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