Winter-Spring 2023 Promotions Publication

LTOs: DRIVING TRAFFIC,

Guests are always craving excitement and new flavors in the café! This cycle’s Jamaican Jerk Roasted Vegetable Bowl) and this season’s most popular flavors take this opportunity to promote the limited-time offer lineups by displaying The Winter-Spring promotion cycle runs from January to May in our retail locations. so be sure to feature each month’s menu offerings on the scheduled dates

JANUARY:

We’re ringing in a very veggie new year with more than 20 dishes for the Winter-Spring cycle. Mindful brings incredible flavors—and great health—with savory dishes like Butternut Squash Mac & Cheese with Charred Broccolini. Love of Food kicks off 2023 by celebrating the winning recipes from the past two Innovation Challenges, including January’s featured recipe for Sweet Potato, Kale and Wild Rice Fritters.

FEBRUARY:

Food is the heart of everything we do, with the best culinary chefs in the industry. Love of Food is showcasing that talent, with an Innovation Challenge creation: Jicama Tempeh Street Tacos. Mindful offers three brand-new Heroes: Loaded Egg White & Veggie Frittata Bites, Sweet & Spicy Chickpea Pancakes and Crunchy Tex Mex Wrap.

MARCH: Cycling in new LTOs into a destination amazing dishes like Seared Salmon Tacos Garlic Soba Noodle Food’s LTOs include from the Innovation Claudia Saldana-Rose’s Peruvian Vegan as finalist Sarah Cauliflower and Walnut

LTOs DRIVE PROFITABILITY

SALES AND FREQUENCY

cycle’s delicious culinary adventures let guests explore trending dishes (like a flavors (does Carolina Gold BBQ sound delicious?). To maximize guest interest, the print and digital marketing assets throughout your café to generate buzz. locations. We’re promoting on social media channels to drive guests to the café, dates so guests can savor the latest creations from our talented chefs.

MARCH:

LTOs turns your café destination when you offer like Mindful’s Korean Tacos and a Chili Noodle Bowl. Love of include winnings recipe Innovation Challenge: Chef Saldana-Rose’s top-honors Ceviche, as well P. Fall’s Tandoori Walnut Naanwich.

Promotions Series

APRIL:

We’re making every day Earth Day by celebrating a planet-friendly menu all month. Love of Food emphasizes sustainable ingredients with Mexican Grilled Corn and Bulgur Fritters and Tilapia and Kiwi Tacos, both finalist recipes from the Innovation Challenge. Mindful’s handheld menu items offer both global flavors and right-at-home favorites.

Time Offers that are proven to drive guest excitement, participation increased sales, profitability and check average.

MAY:

For May, we’re satisfying every craving for guests in our cafés. Mindful’s popular pizzas and salads join creative sandwiches and tacos, built with the freshest ingredients possible. Love of Food’s plants-first dishes explore familiar ingredients in new ways, from tostada-style doubles to quinoa crepes.

LTOs DRIVE INCREASED SALES THROUGH:

Check average

Increased guest participation

Increased guest frequency

New product awareness

THE POWER

LTOs (Limited Time Offers) bring excitement to your café and make it easy to spice up a menu with frequency, resulting in higher sales, profitability and check

Our guests are at the heart of every LTO offering, which is why we’re always reviewing trends and based on a guest’s motivations and key drivers. Culinary development always starts with data: research sales reports. With this information, we can identify movements, trends and ingredients to develop

Together, guest as

POWER OF LTOs

with variety and on-trend tastes. These innovative menu offerings generate guest interest and check average. In simplest terms, they’re a big deal.

and consumer insights. Everything in the promotions series is guest-centric and every decision is research from Datassential® and other sources, research from our vendor partners and our own develop LTOs that entice and attract guests—and keep them coming back again and again.

Gathering and Measuring Guest Data

the LTO development process, we rely on information from varied sources.

DATASSENTIAL

We use Datassential menu trends and menu adoption cycles to begin development. The menu adoption cycles show us ingredient trends from inception to ubiquity which allow us to understand fastest growing menu ingredients.

CONSUMER VILLAGE

This community is made up of thousands of consumers who shop at cafés like ours. We talk with them about everything food-related, including foods they’d like to experience, feedback on our products and recipes, and much more. Their direct input is shared and incorporated into every aspect of the development and execution of promotions.

INFOR

Our enterprise POS system gives us the power to capture and analyze millions of guest data points and to help guide strategic discussions with clients. We use real-time, real guest, transaction data to understand your guests as individuals, and create products and solutions that they want to experience.

Together, these unique tools and processes enable us to better understand the as an individual and capitalize on our insight to create solutions.

JANUARY

From wraps to pizza, January’s menu is packed with popular and iconic casual menu items—with a lot of healthy balance and global flavors added right in.

For the January Guide: CLICK HERE

FEBRUARY

Authentic and awesome, the February menus are focused on favorite foods with Mindful’s Chipotle Chicken & Queso Fresco Tacos to Love of Food’s Jerk-Style Chicken Sandwich.

For the February Guide: CLICK HERE

IMPLEMENTATION

MARCH

From bowls to burgers, March’s menu serves up popular and innovative menu items—with a lot of healthy balance and plantbased dishes added right in.

For the March Guide: CLICK HERE

IMPLEMENTATION GUIDES

APRIL

We’re satisfying cravings in April with a full LTO lineup of favorite flavors and dishes, like quesadillas, wraps, tacos and fritters from our talented culinary teams.

For the April Guide: CLICK HERE

MAY

From Mindful to Love of Food, May is filled with sunshine— and the biggest flavors around, from Chicken & Ginger Carrot Coulis Baguette to Chef Andrew Loesch’s Quinoa Crepes with Mushroom-Walnut Filling.

For the May Guide: CLICK HERE

SIMPLY TO GO

There’s always something delicious at Simply to Go! It’s a great season to promote plantbased menu items. Find out more!

For the Simply to Go Guide: CLICK HERE

LOVE OF FOOD POS

PROMOTING LTOs

to Go and monthly banners. Digital assets, including table tents, napkin inserts, posters, Love of are on Retail Ranger at us-retailranger.sodexo.com in the Promotions and LTOs tab, under Cycle 1.

Digital Marketing & Operator Tools

PRICING CALCULATORS

poster every month to keep the poster featured per month.

posters every month to keep guests.

CHEF BIOS

Bio sheets every month to keep guests season can be celebrated with a to the café.

TENTS AND NAPKIN ADS ads in your café.

COLD BEVERAGE ASSETS assets to promote the products. current and fresh in

Use the Pricing Calculators on Retail Ranger to see what optimized pricing should be for your location, based on where you are and the type of guests who visit your café.

MINDFUL BUILD CARDS Use these cards to make production efficient.

LOVE OF FOOD BUILD CARDS Use these cards to make production efficient.

SIMPLY TO GO BUILD CARDS Use these cards to make production efficient.

MONTHLY CALENDAR

View the calendar and follow important dates and reminders.

BARCODE SHEETS

These sheets are to be used for all Infor (formerly Vivonet) locations. (8 for FMS / 8 for DRIVE)

Mindful Brings Balance

Mindful’s mission is spot-on: good-for-you ingredients, full plates, great-tasting meals and new dishes, including two for the breakfast daypart: Loaded Egg White & Veggie Frittata that guests are sure to fall in love with include Mediterranean Chicken & Red

MINDFUL BRINGS BALANCE EVERY DAY

You’ll find printed promotional materials in your kit, as well as digital assets on Retail Ranger at us-retailranger.sodexo.com. Check out the newest—and most delicious— Mindful Heroes debuting this cycle.

Ripe Tomato & Spinach Pizza FMS 214314 DRIVE 8818117

Jamaican Jerk Roasted Vegetable Bowl FMS 214355 DRIVE 8818761

Butternut Squash Mac & Cheese with Charred Broccolini FMS 214333 DRIVE 8818159

Carolina Gold BBQ Chicken Sandwich FMS 214338 DRIVE 8818123

Chili Garlic Soba Noodle Bowl FMS 214336 DRIVE 8818143

Loaded Egg White & Veggie Frittata Bites FMS 214324 DRIVE 8818132

Sweet & Spicy Chickpea Pancakes FMS 214331 DRIVE 8818153

Crunchy Tex Mex Wrap FMS 214317 DRIVE 8818123

Korean Seared Salmon Tacos FMS 214316 DRIVE 8818121

Tex Mex Chicken Pizza FMS 214315 DRIVE 8818119

Roasted Pork with Braised White Beans FMS 214327 DRIVE 8818136

Spring Chicken Salad Wrap FMS 214318 DRIVE 8818125

Mediterranean Chicken & Red Quinoa Salad FMS 214334 DRIVE 8818142

Balance Every Day

and plenty of satisfied guests! For winter-spring, Mindful introduces more than a dozen Frittata Bites and Sweet & Spicy Chickpea Pancakes. Other new and adventurous dishes Red Quinoa Salad, Chili Garlic Soba Noodle Bowl and Tex Mex Chicken Pizza.

GET ENGAGED

Continue to get your guests engaged in Mindful through mindful.sodexo.com and social media.

Our Instagram account is Mindful_by_Sodexo.

Mindful.sodexo.com is a great place to find inspiration and information, including consumerized Hero recipes, nutrition, balanced living, exercise, stress reduction, relaxation and a lot more.

If you post anything Mindful on your social media feed, please be sure to tag us.

LOVE OF

We celebrate our culinary heritage every day with our incredible Love of Food chefs, bringing decades of cooking culinary talent, who share a “love of food” with our guests. For Winter-Spring 2023, we’re also highlighting

OF FOOD

cooking experience and a lifelong love of food to our cafés. Love of Food features Sodexo’s own top highlighting the winning dish and seven finalist entries from our inaugural Love of Food Innovation Challenge.

FEATURED CHEF ANDREW LOESCH

Executive Chef

Vidant Duplin Hospital Kenansville, North Carolina

FEATURED CHEF CHASE NOWLIN

Executive Chef Ouachita Baptist University Arkadelphia, Arkansas

FEATURED CHEF MATTHEW MANTINI

Director, Culinary Development Sodexo Gaithersburg, Maryland

FEATURED CHEF CLAUDIA SALDANA-ROSE

District Chef William & Mary Williamsburg, Virginia

FEATURED CHEF SARAH P. FALLS

District Executive Chef—Davis District Executive Chef, Liberty University Lynchburg, Virginia

FEATURED CHEF JOSEPH V. FASY

Simply to Go is the convenient grab-and-go destination for guests juggling their busy favorite destination for breakfast, snacks, meals, salads, sandwiches, desserts and more!

2. Please run these seasonal LTOs on the dates outlined in the Implementation Guide, for guests who look for new and

JANUARY 7 - MARCH 17

Carrot Cake Overnight Oats

FMS 214320 DRIVE 8818146

California Dreamer Snack Box FMS 211544 DRIVE 8806155

Spring Greens & Grain Bowl FMS 214322 DRIVE 8818173

Simply to Go’s Optional Hot Merchandiser

The optional hot merchandiser greatly expands the Simply to Go menu with sandwiches, entrées, casseroles and bowls. Work with your client and general manager to evaluate whether the merchandiser is right for your location. To determine if a hot merchandiser may be right for your location, work with your client and GM and consider these questions:

• Is there adequate space in your cafe?

• Is there budgeted capital?

• Do you have the volume to support hot grab-and-go?

• Can you support hot food prep with current staffing?

Caprese Chicken Mozzarella Baguette FMS 211777 DRIVE 8806834

Updated menus that reflect the latest in consumer trends

You’ll find operational

SIMPLY TO GO

food at a moment’s notice and be on their way.

2023 Seasonal Menu

busy days! With modern, fresh flavors and a wide variety of choices, Simply to Go is a more! There are eight LTOs this promotion cycle, which runs from January 7 to June Guide, then add popular menu items from the master recipe lists to stock your cooler and familiar options every day.

Impossible™ Sausage, JUST Egg & Vegan Cheddar Cheese Muffin FMS 211585 DRIVE 8807216

Peanut Butter Sweet Shot with Butterfinger Pieces FMS 212811 DRIVE 8812818

Pesto Chicken Spinach Salad FMS 214319 DRIVE 8818175

to Go has expanded to delight your guests and make purchasing and production easier for you and your team. Check out what’s new!

PROMOTIONS 2023 9

Streamlined production

for more efficiency Tiered menus with wellness, plant-forward and/or functional foods Optimized recipes

WINTER-SPRING

Cold beverages play a significant role in the overall café experience, with the average needs so it’s important to balance this category between indulgent offerings and healthier Ranger. They’re really fun and will grab your guests’ attention. Play them

WINTER-SPRING BEVERAGES

average guest purchasing at least four drinks a week. Every guest has different wants and healthier options. Find some great animated videos in the digital assets section on Retail them on your café screens to promote the products and grow your sales!

JANUARY 7 - FEBRUARY 4

4 - MARCH 15 MARCH 16 - APRIL 28

FEBRUARY

DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS

APRIL 29 - JUNE 2

WINTER-SPRING

We’re happy to introduce the newest snacking products selected for this promotion cycle. To help café and also use them on your social media feeds. We are featuring snacks that are plant based, protein of this cycle’s featured products have inspiring stories of how the brand

DID YOU KNOW

that 94% of Americans snack at least once a day, with about half of adults snacking two to three times a day?

We provide snacking options that focus on the Participation Moments.

APRIL

you tell your guests about them, we’ve created animated videos for each product. Play them in your protein packed and gluten free or exciting flavor extensions of core consumer packaged goods! Many brand came to life! You’ll find details in each month’s Implementation Guide.

Digital marketing is extremely important these days because people spend a significant to capture the attention of your guests for the Snacking and Cold Beverage categories.

Animated Videos

Creating Excitement

LCD screen viewers prefer moving images to a static graphic. It’s impossible to see a drink being poured without getting thirsty, so these videos will create demand and grow your sales! Load these mp4 videos on your digital media player to engage and entice guests in your café.

mp4 files are compatible with most media players and most systems allow you to play static images and mp4 files in a looped play mode. The process to import the video will be similar to importing jpeg files. As every media player is different, please check your system’s guide for additional information.

Instagram Examples

Customizing Your Social Media Videos

Use these social media videos in your stories or posts to create engagement.

DIGITAL ASSETS

Social Media Videos

DIGITAL

Good News! We Created All The

Our digital asset resources help you communicate current resources to promote your LTOs with animated videos for

You’ll find this helpful guide for promoting LTOs on social media posted under the Promotions & LTOs tab on Retail Ranger at us-retailranger.sodexo.com.

DIGITAL ASSETS

The Tools You Need To Get Started!

current Limited Time Offers to your guests. Use these for your digital menu boards and social media platforms.

HOLIDAYS

Our Holidays to Go program is designed to inspire families to spend time making memories with Designed as a takeaway program for special occasions throughout the year, Holidays to Go offers while increasing sales of seasonal products for your location. You’ll discover turnkey resources with easy-to-follow instructions, tools and digital marketing assets to drive incremental sales. You to trays and desserts (or any single component of the program) to suit your guests’ tastes

HOLIDAYS TO GO

with each other, rather than being busy in the kitchen prepping for entertaining and celebrations. offers holiday meal packages, party trays and desserts to simplify celebrations for your guests, on Retail Ranger to help you launch Holidays to Go in your café for multiple special occasions, You can offer the full range of each holiday’s offering, from mix-and-match meals and side dishes tastes and your unit’s capabilities and staffing levels for any particular holiday season.

PIZZA IS ALWAYS POPULAR!

Pizza is a big hit every day of the year, but did you know that pizza is always a quick go-to meal in the days before a big celebration? Boost incremental sales in your unit with this convenient Holidays to Go pizza bundle (pizza, salad, dessert and 2-liter beverage). It offers guests a fast, delicious, COMPLETE meal without the added stress of cooking during a busy time, whether it’s weeknights, Fridays or a family celebration!

ADDITIONAL

INSPIRATION

Special events during the season can be celebrated with a special in the Inspiration lists in each Monthly Implementation Guide on display the mini-posters found under the blue Cycle 2 Marketing

PROGRAMS

INSPIRATION

special menu to drive guests to the café. You’ll find recipe numbers Retail Ranger. To promote each Inspiration celebration, print and Marketing & Advertising button in the Seasonal Promotions tab.

PROGRAMS

SUPER BOWL PROMO

and during the Super Bowl take quiz to determine Super related prizes engagement

MONSTER ENERGY GEAR CONSUMER SWEEPSTAKES!

Objectives:

• Introduce Monster Energy’s newest product, Zero Sugar – launching January 2023!

• Drive trial, brand awareness and consumer engagement with an exciting consumer sweepstakes

• Grab consumers attention with can’t buy Monster Gear that’s guaranteed to make any gathering a top hit!

• Consumer sweepstakes program motivates purchases at retail so consumers have access to enter online.

Jan. 7 – Feb. 3, 2023

How it Works:

• Consumers can purchase any Monster Energy beverage, then upload their receipt to the promotional website for a chance to win! Non-purchase entry method is via US Mail.

• Prizes include: 1 Boom Box, Corn Hole Set, 1 Portable Cooler Bag and 2 cases (24-ct) of Monster Energy. Total of 1 winner.

How It Works:

• Consumers are encouraged to purchase Coke Zero Sugar & Powerade for a chance to win tickets/trip to the 2024 Men’s or Women’s Final Four Tournament

• Consumer clicks on the Mobile App Promo Tile or scans QR Code on POP to register. “Scan for your chance to Score” • After registration, they play a game to earn entries into the sweeps and can share with Friends & Family through Social handles.

For more information on the Winter-Spring

HOSPITALS

Healthcarefoodsupport.usa@sodexo.com

SENIORS

Brian McCabe

Brian.Mccabe@sodexo.com

CORPORATE

Allison Pietrucha

Allison.Pietrucha@sodexo.com

GOVERNMENT

Christina Lemin

Christina.Lemin@sodexo.com

UNIVERSITIES

Julia Pfeiffer

Julia.Pfeifer@sodexo.com

Winter-Spring 2023 Promotions, please contact:

MINDFUL

Lynn Browning

Lynn.Browning@sodexo.com

LOVE OF FOOD

Erica Milios

Erica.Milios@sodexo.com

ADDITIONAL RESOURCES

Can be found on Retail Ranger. us-retailranger.sodexo.com

Search Promotions & Limited Time Offers.

BOOST TRAFFIC WITH PROMOTIONS

Promotions build intrigue, entice guests to a café and delight taste buds with incredible culinary experiences. With new-to-them ingredients, reimagined favorites, global specialties and decadent treats, today’s guests are enthusiastic about trying limited-time offers that bring fresh, modern flavors—and excitement—to the café. You’re a vital part of our promotions team, and we appreciate your extraordinary efforts in bringing LimitedTime Offers to your guests. Your ideas, input and inspiration help us deliver exceptional dining experiences and service every day at each location. Please reach out to share your successes, suggestions and feedback so we can continue to create effective, engaging and exciting promotions.

Head of Retail Excellence

Lynn.Browning@sodexo.com

ERICA MILIOS

Vice President, Guest & Operator Experience and InReach Marketing

Erica.Milios@sodexo.com

Do not distribute or reproduce. Sodexo proprietary information. © Sodexo 2022

LYNN BROWNING