SUMMER 2022 PROMOTIONS GUIDE Do not distribute or reproduce. Sodexo proprietary information. © Sodexo 2022 MINDFUL + SIMPLY TO GO + COLD BEVERAGES + SNACKING BITE + HOLIDAYS TO GO + ADDITIONAL PROGRAMS
JUNE: Capturing the Freshness of Summer Mindful features seasonal ingredients in its delicious summer LTOs. For grab-and-go ease, handhelds like the Smoky Portobello, Asparagus & Farro Wrap are always popular with guests. Mindful also offers plenty of flavor excitement with the zippy Chipotle Chicken & Queso Fresco Tacos and the plant-forward Mediterranean Spinach & Quinoa Salad.
We accelerate results with marketing promotions and Limited Time and purchase frequency resulting in increased
Bursting with feel-good vibes, the café celebrates casual, delicious dining this summer! flavors and new tastes to encourage them to dine in or take out. Each promotion cycle, chefs and culinary teams always at the forefront of flavor trends and insights to bring August in our retail locations so take advantage of the many marketing Promotions
BRING EXCITEMENT
LTOs
JULY: Celebrating the Tastes From wraps and bowls salad, July’s sensational choices deliver exactly for—food that nourishes soul. Feature this month’s Offers to create a buzz, your café and delicious,promotesatisfying
LTOs DRIVE PROFITABILITY THROUGH: Targeted product DrivingDrivingConsistencyutilizationoutcostvaluepricing
MUTUALIZED PROMOTIONS2
summer! LTOs bring excitement to the menu, satisfying guest demand for on-trend cycle, the LTO lineups and dishes feature comfort and adventure foods, with our bring our guests the meals they’re craving. This promotion cycle runs from June to marketing assets available to promote monthly menu offerings.
PROMOTIONS 2022 2
THROUGH:
EXCITEMENT TO THEAUGUST:CAFÉ
Promotions Series
Time Offers that are proven to drive guest excitement, participation increased sales, profitability and check average.
Simple Summer Meals Easy, breezy and casual, Mindful’s August LTOs include a pair of plant-forward wraps, a nourishing chicken-and-bean Buddha bowl and a Hawaiian-inspired taco duo to bring adventurous flavors to the café for your guests.
LTOs DRIVE INCREASED SALES Check awareness
JULY: Tastes of Summer bowls to pizzettas and sensational summer menu exactly what guests look nourishes their body and month’s Limited Time buzz, drive traffic in promote incredibly fresh, satisfying options.
average Increased guest participation Increased guest frequency New product
The Power of LTOs ...........................................................04 Implementation Guides...................................................05 Promoting LTOs .................................................................06 Mindful .................................................................................07 Simply To Go ......................................................................08 Cold Beverage ...................................................................09 CONTENTS MUTUALIZED PROMOTIONS
Snacking ..............................................................................10 Digital Assets .....................................................................11 Holidays To Go ..................................................................14 Additional Programs ........................................................13 Contacts ..............................................................................16 Innovate With Us ...............................................................17 CONTENTS PROMOTIONS 2022 5
guestTogether,as LTOs (Limited Time Offers) bring excitement to your café and make it easy to offerings generate guest interest and frequency, resulting in higher sales, Our guests are at the heart of every LTO offering, which is why we’re always reviewing is guest-centric and every decision is based on a guest’s motivations and Datassential® and other sources, research from our vendor partners and our and ingredients to develop LTOs that entice and attract Gathering During THE POWER MUTUALIZED PROMOTIONS
POWER OF LTOs PROMOTIONS 2022 7
CONSUMER VILLAGE
DATASSENTIAL We use Datassential menu trends and menu adoption cycles to begin development. The menu adoption cycles show us ingredient trends from inception to ubiquity which allow us to understand fastest growing menu ingredients. INFOR Our enterprise POS system gives us the power to capture and analyze millions of guest data points and to help guide strategic discussions with clients. We use real-time, real guest, transaction data to understand your guests as individuals, and create products and solutions that they want to experience. to spice up a menu with variety and on-trend tastes. These innovative menu sales, profitability and check average. In simplest terms, they’re a big deal. reviewing trends and consumer insights. Everything in the promotions series and key drivers. Culinary development always starts with data: research from own sales reports. With this information, we can identify movements, trends guests—and keep them coming back again and again.
This community is made up of thousands of consumers who shop at cafés like ours. We talk with them about everything food-related, including foods they’d like to experience, feedback on our products and recipes, and much more. Their direct input is shared and incorporated into every aspect of the development and execution of promotions. Together, these unique tools and processes enable us to better understand the as an individual and capitalize on our insight to create solutions.
Gathering and Measuring Guest Data the LTO development process, we rely on information from varied sources.
IMPLEMENTATION JUNE We’re celebrating summer flavors with Mindful’s June lineup, featuring popular chicken dishes and seasonally fresh veggie menu items. For the June Guide: CLICK HERE JULY Healthy foods can taste great, look amazing and satisfy every appetite, and Mindful proves it every day with four fabulous menu items in July. For the July Guide: CLICK HERE MUTUALIZED PROMOTIONS
IMPLEMENTATION GUIDESAUGUST Mindful explores global flavors in August with Asian, Hawaiian and south-of-the-border dishes to bring new tastes and healthy choices to your guests. For the August Guide: CLICK HERE SIMPLY TO GO Along with bowls, salads and desserts, Simply to Go is launching optional summer combos to elevate the guest experience and drive check average. For the Simply to Go Guide: CLICK HERE PROMOTIONS 2022 9
Marketing Assets 3 MINI POSTERS Make sure to replace the mini keep the messaging fresh to your 2 INSPIRATIONS Special events during the season special menu to drive guests to 300+ SNACKING & COLD BEVERAGE A combination of digital assets 500+ DIGITAL ASSETS Digital Assets keep messaging the café. PosterJune PosterJuly AugustPoster 3 POSTERS Make sure to replace the poster every month to keep the messaging fresh. There is one poster featured per month. 12 MINDFUL POS The Mindful POS use the Mindful black holders. More can be ordered from MEYERS on Print Management on Sodexo_Net. 11 SIMPLY TO GO MINI INSERTS 5.5” x 8.5” inserts are a great way to draw attention to the seasonal changes in the cooler. Place on the cooler using signage holders from VGS. CLICK HERE TO ORDER MARKETING MATERIALS Print on Demand materials are available from Meyers—posters for each month and POS us-retailranger.sodexo.com in the Promotions and LTOs tab, under Cycle 3. Be PROMOTING MUTUALIZED PROMOTIONS11
Digital Marketing & Operator Tools posters every month to your guests. season can be celebrated with a to the café. BEVERAGE assets to promote the products. messaging current and fresh in 2 PRICING CALCULATORS Use the Pricing Calculators on Retail Ranger to see what optimized pricing should be for your location, based on where you are and the type of guests who visit your café. 45 MINDFUL BUILD CARDS Use these cards to make production efficient. 8 SIMPLY TO GO BUILD CARDS Use these cards to make production efficient. 4 IMPLEMENTATION GUIDES These guides contain everything you need to know how to successfully run the promotions. 1 MONTHLY CALENDAR View the calendar and follow important dates and reminders. 6 BARCODE SHEETS These sheets are to be used for all Infor (formerly Vivonet) locations. (4 for FMS / 4 for DRIVE) POS for Mindful and Simply to Go. Digital assets for summer promotions are on Retail Ranger at sure to display this signage in your café to direct attention to the LTOs you’re serving. PROMOTING LTOs PROMOTIONS 2022 11
Full plates! Big flavors! Balanced nutrition! That’s what Mindful brings our guests including two easy-to-eat wraps, chipotle-seasoned tacos and a plant-forward MINDFUL With Mindful, flavor comes first! Every Mindful Hero has one goal: to balance indulgent flavors and good-for-you ingredients to prove that it IS possible to eat deeply satisfying foods while focusing on personal wellness. And you are a vital part of bringing Heroes to life in our cafés when you offer these enticing dishes to your guests. You’ll find print-on-demand promotional materials at Meyers and digital assets for promotions on Retail Ranger at us-retailranger.sodexo.com BE YOUR BEST YOU Visit Mindful.Sodexo.com for helpful tips and advice. OptimisticConfidentActiveHealthyGratefulHappy Movewith Purpose Stay Hydrated Eat Great Enjoy Life Find daily motivation at Mindful.Sodexo.com. BE GOOD TO YOURSELF MUTUALIZED PROMOTIONS13
guests every promotion cycle. Mindful’s focused on favorite foods for summer, plant-forward salad. We’re celebrating summer in the most Mindful way! MINDFUL GET ENGAGED Continue to get your guests engaged in Mindful through mindful.sodexo.com and social media. Our Instagram account is Mindful_by_Sodexo. Mindful.sodexo.com is a great place to find inspiration and information, including consumerized Hero recipes, nutrition, balanced living, exercise, stress reduction, relaxation and a lot more. If you post anything Mindful on your social media feed, please be sure to tag us. PROMOTIONS 2022 13
Simply to With Simply to Go, guests can select fresh food Summer 2022 Seasonal Always convenient. Always fresh. Always delicious. And always amazing. moments, hectic moments or hanging out moments. The vast selection who need to pick up something quickly and be on their way. This promotion items on the dates outlined. See the Simply to Go master recipe list for SIMPLY JUNE 4 – JULY 22 Godzilla Poke Bowl FMS 211782 DRIVE 8806838 Thai BasmatiMangoRicePudding FMS 212594 DRIVE 8812250 You’ll find operational Updated menus that reflect the latest in consumer trends Simply to Go’s Optional Hot Merchandiser The optional hot merchandiser greatly expands the Simply to Go menu with sandwiches, entrées, casseroles and bowls. Work with your client and general manager to evaluate whether the merchandiser is right for your location. To determine if a hot merchandiser may be right for your location, work with your client and GM and consider these questions: • Is there adequate space in your cafe? • Is there budgeted capital? • Do you have the volume to support hot grab-and-go? • Can you support hot food prep with current staffing? MUTUALIZED PROMOTIONS15
Go has expanded to delight your guests and make purchasing and production easier for you and your team. Check out what’s new! food at a moment’s notice and be on their way. Seasonal Menu amazing. Simply to Go features exactly what guests crave for life’s busy of grab-and-go bowls, salads, sandwiches and snacks will attract guests promotion cycle runs from June 4 to September 2, so please run all seasonal for other top-selling items you can add to the core offerings in the cooler. SIMPLY TO GO JULY 23 – SEPTEMBER 2 Rainbow Salad FMS 211869 DRIVE 8806992 Blueberry Cobbler Sweet Shot FMS 211917 DRIVE 8807175 operational and marketing resources posted on the Simply to Go page on Retail Ranger at us-retailranger.sodexo.com. moreproductionStreamlinedforefficiencyTiered menus with wellness, plant-forward and/or functional foods Optimized recipes andingredientrationalizedsets Expanded dayparts, including more hot food and take-home meals PROMOTIONS 2022 15
Cold beverages play a significant role in the overall café experience, with the average needs so it’s important to balance this category between indulgent offerings and healthier Ranger. They’re really fun and will grab your guests’ attention. Play them COLD BEVERAGE MUTUALIZED PROMOTIONS17
DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS average guest purchasing at least four drinks a week. Every guest has different wants and healthier options. Find some great animated videos in the digital assets section on Retail them on your café screens to promote the products and grow your sales!BEVERAGEJUNE4–JULY 15 JULY 16 – SEPTEMBER 2 ALL SUMMER (JUNE 4 - SEPTEMBER 2) PROMOTIONS 2022 17
We’re happy to introduce the newest snacking products selected for this promotion for each product. Play them in your café and also use them on your social media snacks that are plant based, protein packed and gluten free or SNACKING that 94% of Americans snack at least once a day, with about half of adults snacking two to three times a day? We provide snacking options that focus on the Participation Moments. DID KNOWYOU MUTUALIZED PROMOTIONS19
promotion cycle. To help you tell your guests about them, we’ve created animated videos media feeds. You’ll notice your snacking items look a bit different! We are featuring exciting flavor extensions of core consumer packaged goods!SNACKINGJUNE 4 - JULY 1 JULY 30 - SEPTEMBER 2 JULY 2 - JULY 29 DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS PROMOTIONS 2022 19
Instagram Examples Buy 1 Get 1 Free Send Digital
Use
Customizing
extremely important these days because people spend a significant for the Snacking and Cold Beverage categories, so you can drive DIGITAL Animated Videos CLICK HERE TO WATCH A VIDEO MUTUALIZED PROMOTIONS21
Creating Excitement LCD screen viewers prefer moving images to a static graphic. It’s impossible to see a drink being poured without getting thirsty, so these videos will create demand and grow your sales! Load these mp4 videos on your digital media player to engage and entice guests in your café. mp4 files are compatible with most media players and most systems allow you to play static images and mp4 files in a looped play mode. The process to import the video will be similar to importing jpeg files. As every media player is different, please check your system’s guide for additional information. Your Social Media Videos these social media videos in your stories or posts to create engagement. marketing is
Add a Poll Polls create interaction and give you the ability to learn more about your guests’ preferences. Add #hashtags,locations,stickersandmore These are easy ways to maintain relevance and create engagement for your guests. Facebook Stories Examples Example Add Music and More Add music and text to your TikTok posts. Free >Send To significant amount of time using mobile and other screen devices. We’re introducing new materials drive additional sales by marketing to your guests using methods they prefer. DIGITAL ASSETSSocialMedia Videos ON ACCESSING THESE DIGITAL ASSETS PROMOTIONS 2022 21
CLICK HERE TO ACCESS THESE DIGITAL MUTUALIZED PROMOTIONS23
HOLIDAYS
Our Holidays to Go program is designed to inspire families to spend time making memories with Designed as a takeaway program for special occasions throughout the year, Holidays to Go offers while increasing sales of seasonal products for your location. You’ll discover turnkey resources follow instructions, tools and digital marketing assets to drive incremental sales. You can offer the desserts (or any single component of the program) to suit your guests’ tastes and
Pizza is a big hit every day of the year, but did you know that pizza is always a quick go-to meal in the days before a big celebration? Boost incremental sales in your unit with this convenient Holidays to Go pizza bundle (pizza, salad, dessert and 2-liter beverage). It offers guests a fast, delicious, COMPLETE meal without the added stress of cooking during a busy time, whether it’s weeknights, Fridays or a family celebration!
ALWAYS POPULAR!
with each other, rather than being busy in the kitchen prepping for entertaining and celebrations. offers holiday meal packages, party trays and desserts to simplify celebrations for your guests, resources to help you launch Holidays to Go in your café for multiple special occasions, with easy-tothe full range of each holiday’s offering, from mix-and-match meals and side dishes to trays and and your unit’s capabilities and staffing levels for any particular holiday season.
HOLIDAYS TO GO DIGITAL ASSETS PROMOTIONS 2022 23
ADDITIONAL INSPIRATIONS Special events during the season can be celebrated with a special menu to drive guests to the café. Objectives: • Bite App sweepstakesDownloads, • Grab Dr Pepper scenes trip to Hawaii, • Consumers are encouraged Sodexo run location DR ProgramGETAWAYPEPPER,Timing: June 4 – July 1, 2022 How it Works: • Download the Bite Jurassic World: Dominion Oahu, Hawaii • Play Memory Match a $25 Fandango • Encourage consumers or other Dr Pepper MUTUALIZED PROMOTIONS25
ADDITIONAL PROGRAMS Downloads, brand awareness and trail, and consumer engagement with an exciting consumer Consumers’ and Jurassic World Fanatics’ attentions with a chance to win a behind the Hawaii, $25 Fanatics Gift Card, or $5 Amazon Gift Card encouraged to purchase a Dr Pepper Dark Berry (LTO), or another Dr Pepper product at any location and invited to play a memory match game on the Bite App to qualify to win prizes PEPPER, JURASSIC WORLD HAWAIIAN GETAWAYTiming:SWEEPSTAKES! 2022 Channels: Healthcare, Corporate and Government Bite App to enter for a chance to win a Dominion behind-the-scenes trip to Match for a chance to win bonus entries, Gift Card, or $5 Amazon Card consumers to enjoy a Dr Pepper Dark Berry Pepper products Marketing Support: • Digital Merchandising & Ads • Bite App messaging • Napkin Holders PROMOTIONS 2022 25
ADDITIONAL Objectives: • Drive trial, brand awareness and consumer engagement with an exciting consumer sweepstakes • Grab music-loving consumers’ attention with the chance to win $500 or $200 StubHub gift cards plus Bluetooth speakers. • Consumers are encouraged to purchase any Monster Energy Ultra at a Sodexo run location in order to have the ability to enter online using their receipt. ULTRA PEACHY KEEN MUSIC SWEEPSTAKES! Program Timing: July 16 – August 12, 2022 Channels: Healthcare, Corporate and Government How it Works: • Consumers can purchase any Monster Energy Ultra at a Sodexo run location for a chance to win $500 or $200 StubHub gift cards plus Bluetooth speakers. • Upload receipt to promotional website and enter online for a chance to win. Non-purchase entries must enter through US mail. • Prizes include: 1 Grand Prize is a $500 StubHub e-gift card and an Ultra branded Bluetooth Speaker. 3 First Place Prizes are a $200 StubHub e-gift card and an Ultra Bluetooth Speaker. Total of 4 winners. Marketing Support: • Digital Merchandising & Ads • Bite App messaging MUTUALIZED PROMOTIONS27
ADDITIONAL PROGRAMSObjectives: • Drive trial and brand awareness of NEW smartwater passionfruit mango and smartwater + support with zinc • Increase engagement and downloads of the Bite App • Drive consumer engagement with a fun, exciting sweepstakes as guests head back into their workplaces SMARTWATER SUMMER HYDRATION Program Timing: July 30 – Sept 2, 2022 Channels: Healthcare, Corporate and Government How it Works: • Consumers are encouraged to purchase smartwater passionfruit mango, smartwater + support or regular smartwater for a chance to win $1,000 each week for 5 weeks. • Consumer clicks on the Bite App Promo Tile to register. • After registration, they play a ‘game’ to earn entries into the sweeps and can share with Friends & Family through Social handles. Marketing Support: • Digital Elements & Ads • Bite App messaging PROMOTIONS 2022 27
ADDITIONAL Objectives: • Offer a promo where users can win 100 - $100 prizes via PayPal! • Increase engagement and downloads of the Bite App • Drive incremental purchase of LIFEWTR • Drive education and awareness LIFEWTR bottles are made 2022 LIFEWTR PROMO Program Timing: July 30 – September 2, 2022 Channels: Healthcare, Corporate & Government LIFEWTR BOTTLES ARE MADE 100%FROMRECYCLEDPLASTIC 100 MUTUALIZED PROMOTIONS29
ADDITIONAL PROGRAMS madePayPal!from 100% recycled plastic Marketing Support: • Digital Elements & Ads • Bite App messaging 100PRIZES$100 PROMOTIONS 2022 29
HOSPITALS Healthcarefoodsupport.usa@sodexo.com BrianSENIORSMcCabe Brian.Mccabe@sodexo.com CORPORATE For any questions Click Here. ChristinaGOVERNMENTLemin Christina.Lemin@sodexo.com JuliaUNIVERSITIESPfeiffer Julia.Pfeifer@sodexo.com For more information on the Summer CONTACTS MUTUALIZED PROMOTIONS31
LynnMINDFULBrowning Lynn.Browning@sodexo.com ADDITIONAL RESOURCES Can be found on Retail Ranger. us-retailranger.sodexo.com Search Promotions & Limited Time Offers. Summer 2022 Promotions, please contact: CONTACTS PROMOTIONS 2022 31
MUTUALIZED PROMOTIONS 2022 32 ERICA MILIOS Sr. Director, Guest & Operator Experience Erica.Milios@sodexo.com We set the bar high when it comes to innovation: Delight our guests. Offer incredible culinary experiences. Explore global flavors. Sample new ingredients. Reimagine beloved favorites. And continuously stay ahead of the curve when it comes to creating meals, programs and promotions that meet the needs and expectations of those who dine with us. You’re a vital part of our promotions team, and we appreciate your extraordinary efforts in bringing Limited-Time Offers to your guests. Your ideas, input and inspiration help us deliver exceptional dining experiences and service every day at each location. Please reach out to share your successes, suggestions and feedback so we can continue to create effective, engaging and exciting promotions. INNOVATION STARTS HERE Do not distribute or reproduce. Sodexo proprietary information. © Sodexo 2022
