WORK Startup
GREAT JONES BY THE NUMBERS
30 days / free trial period
7 / color options
for “The Dutchess” Dutch oven
$0 / cost of ship-
ping for orders $100+
20 years /
how long co-founders Sierra and Maddy have been friends
Co-founders Sierra Tishgart (L) and Maddy Moelis named Great Jones after Judith Jones, a cookbook author and editor.
Great Jones
Here’s how co-founder Sierra Tishgart describes the company: I was a food editor at New York Magazine, so I was immersed in the food scene, but cooking had become less of a priority as I’d gotten busier. I wanted to spend more time investing in that, and the first step was buying new cookware. But when I went to figure out what I needed and why, it was a confusing and antiquated market. The luxurious, beautiful cookware was cost-prohibitive, and a lot of cheaper options came in massive sets that were too much for my small kitchen. There was an opportunity to modernize the space, and so my co-founder, Maddy Moelis, and I started Great Jones. We currently have five products, from a Teflon-free nonstick skillet to an enameled cast-iron Dutch oven. We want to make high-quality cookware more accessible, and to us, that means not only having a lower price point, but also providing knowledge to consumers. Cooking can be a source of joy, but it can also feel overwhelming. If Great Jones can set people up for success at the first step of the process—and continue providing recipes and inspiration along the way—hopefully they’ll feel more confident spending time in their kitchens.
PHOTOGRAPHY COURTESY OF GREAT JONES
Treat yourself to quality cookware—and the knowledge to make the most of it.
48 southwest december 2019
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10/31/19 11:15 AM
