March 2019 by Southwest: The Magazine

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Herb

march 12, 1931â&#x20AC;&#x201C;january 3, 2019

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E X P E R I EN CE I T ALL!

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ANYTHING BUT ORDINARY – HOUSTON’S ONLY FIVE-DIAMOND HOTEL AN EXPERI ENCE S O U NI QUE LY REFINE D THERE CAN ONLY BE ONE

The Post Oak Hotel at Uptown Houston is the city’s only AAA Five-Diamond destination boasting elegant accommodations masterfully blended with extensive conference space, prominent office space, designer fashion, signature dining and sophisticated amenities all in one tower. Upon arrival, the intuitive personalized service sets the tone for the highest levels of luxury, life and style. Combined with the unmatched culinary excellence of Mastro’s Steakhouse, the two-story Rolls-Royce showroom and direct helicopter pad access, The Post Oak Hotel embraces every desire of savvy business and leisure travelers alike.

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T: 15” x 10.5”, L: 14” x 10”, B:15.25” x 10.75”, Gutter: .25” each side, Bind: Perfect Bind, Linescreen: None, MD: 300%, Color: None Notes: pdfxla

L O O K

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U.S. News & World Report, 2017

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Come for the views no one else can see. Peel back the surf, the sand, and the beautiful campus we call home, and you’ll see a whole other world. One equally stunning. Because here, students, faculty, and researchers are free to dig as deep as they like. Ask the questions nobody’s asked. Unite disciplines no one’s ever united. And as a result, see things no one’s seen. This is UC San Diego. A top 10 public university for a decade. Enjoy the view.

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March 2019

58 Forever Herb

PORTRAIT BASED ON PHOTOGRAPHY BY KENT BARKER

Known for his larger-thanlife personality as much as his unparalleled business acumen, Herb Kelleher was simply one of a kind. We pay tribute to Southwest Airlines’ revolutionary— and beloved—Founder.

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ILLUSTRATION BY HELLOVON

2/7/19 10:19 AM

THAT VACATION

WON’T PAY FOR ITSELF. Switch to GEICO and save money for the things you love.

Maybe it’s finding the perfect restaurant in the travel guide for that local flavor. Or landing in a new city you’ve never been to. Travel is what you love – and it doesn’t come cheap. So switch to GEICO, because you could save 15% or more on car insurance. And that would help make the things you love that much easier to get.

Auto • Home • Rent • Cycle • Boat geico.com | 1-800-947-AUTO (2886) | local office Some discounts, coverages, payment plans and features are not available in all states, in all GEICO companies, or in all situations. Boat and PWC coverages are underwritten by GEICO Marine Insurance Company. Homeowners, renters and condo coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, Inc. Motorcycle and ATV coverages are underwritten by GEICO Indemnity Company. GEICO is a registered service mark of Government Employees Insurance Company, Washington, D.C. 20076; a Berkshire Hathaway Inc. subsidiary. © 2018 GEICO

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In Every Issue Gary’s Greeting Saludos de Gary The A-List Spotlight Community Outreach 24 Our People

12 14 18 20 22

sapien

our cover / Photography by Dick Clintsman, circa 1985

Feedback Agenda Fun! Advertiser Directory 131 The Southwest Guide 144 One Question 28 76 122 130

Play 32 Sip a souped-up G&T, discover tasty toast, and go shopping in Texas’ capital city.

Work 41 Freshen up your dinnerware collection, and learn how best to navigate your emotions at the office.

Infinite Worlds 52 Just what, exactly, is Meow Wolf? An art collective that creates endless fun.

The City You’re Missing 80 Reno-Tahoe’s singular blend of adventure and reinvention epitomize the spirit of the American West.

PHOTOGRAPHY COURTESY OF TECOVAS (MAN), YEAR & DAY (PLATES); PHOTOGRAPHY BY NICK CABRERA (DRINK); ILLUSTRATION BY CELYN BRAZIER

CONTENTS March 2019

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T H E Y S AY W E ’ R E N O T L I K E O T H E R C I T I E S . W E S A Y, T H A T ’ S O U R B E S T F E A T U R E .

Somewhere between a saguaro selfie and a poolside cabana are friendly dive bars to explore, great music to discover and street art to stumble upon—all wrapped in a stunning desert backdrop. So come, and let Phoenix surprise you. Discover more at VisitPhoenix.com and #MYPHX.

C E L E B R AT I N G 1 0 0 Y E A R S O F G R A N D C A N YO N N A T I O N A L PA R K .

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March 2019 EDITORIAL creative director Kevin de Miranda executive editor Mark Shimabukuro art director Desiree Espada editors Tommie Ethington Melissa Flandreau Alex Macon associate editor Kiley Faulkner designers Mariela Garcia Natalie Perez Maria Williams contributors Celyn Brazier, Nick Cabrera, Kate Chynoweth, Matt Crossman, Jim Gold, Miles Howard, Andrew Joyce, Erin Van Rheenen, Rob Wilson web development, pace interactive Jason Dalton, Carolyn Eckstein, Chad Hayton EDITORIAL INQUIRIES Write to Southwest: The Magazine 4131 N. Central Expy., Suite 750, Dallas, TX 75204, or email letters@southwestmag.com. SOUTHWEST INQUIRIES For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, write to Southwest Airlines Customer Relations P.O. Box 36647, Dallas, TX 75235-1647, or visit the “Contact Us” page at Southwest.com.

ceo & owner Bonnie McElveen-Hunter chairman emeritus Eugene Johnston secretary-treasurer Patricia M. McConnell president Jason Whiting chief operating officer & chief financial officer Leigh Ann Klee vice president, production James A. DeCata production manager Billy Johnson director of marketing Candice Thomas media analyst Samantha Absher

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ADVERTISING executive publisher Debbie Cooper Dunkin, debbie.dunkin@paceco.com publisher Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com advertising services manager Jamie Mostofian, 336.383.5456, jamie.mostofian@paceco.com WEST COAST associate publisher Hilary Myrick, 424.228.5241, hilary.myrick@paceco.com SOUTHWEST senior account manager Ellynn Adoue, 940.483.9223, ellynn.adoue@paceco.com NEVADA, SOUTHEAST, MID-ATLANTIC senior account manager Traci Pelter, 281.778.6536, traci.pelter@paceco.com MIDWEST, NEW ENGLAND Fox Associates, 800.440.0231 x116, adinfo.swt@foxrep.com NEW YORK, NEW JERSEY Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com PACE COMMUNICATIONS®

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© 2019 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401. Southwest: The Magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. The statements, opinions, and information contained in this publication are those of the individual authors, contributors, and advertisers and not of Pace Communications, Inc. or Southwest Airlines Co. Pace Communications, Inc. and Southwest Airlines Co. each disclaim any responsibility for the accuracy, completeness, topicality, or quality of any statements, opinions, or information provided. The appearance of advertisements in Southwest: The Magazine is not a warranty, endorsement, or approval of the products or services advertised or of their effectiveness, quality, or safety. Any liability claims against any author, contributor, or advertiser in respect of damage to persons or property caused or alleged to be caused by the use of the statements, opinions, or information contained in this publication, including any statements, opinions, or information which is incorrect or incomplete, are therefore excluded. Publisher reserves the right to accept or reject all advertising material.

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SHIRTS DESIGNED TO BE WORN UNTUCKED

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1/18/19 1:45 PM

Gary’s Greeting

A Legacy of Love

my counselor, and my friend. Several people have asked me what I think his legacy will be, and it’s hard to narrow it down to just one thing. But if pressed, I would say Herb’s legacy is love. Herb loved people—all people. He loved Southwest®. He loved his friends and family. And he loved life. What’s more, he wasn’t afraid to express it. Herb wouldn’t greet people with the customary handshake. It was typically a bear hug, a boisterous laugh, or even a kiss—men and women and friends and strangers alike! One of Herb’s famous sayings is, “The business of business is People.” He taught me so much about business and leadership—more so than I could ever

have dreamed. But more than anything else, Herb taught me what it means to care for and love your people. Herb had an unadulterated joy and true love for life and everyone he met, and if you were lucky enough to know him, you know how special he made you feel. That is a legacy that will forever live in the hearts and minds of those he met, and we’re all eternally grateful for it. And Herbie, we loved you right back!

Gary Kelly Chairman and CEO Southwest Airlines

PHOTOGRAPHY BY STEPHEN M. KELLER

Southwest Airlines® lost our Founder and Friend with the passing of Herb Kelleher on Jan. 3. Many of you likely knew Herb personally. He knew more people than anyone I have ever met. I worked with Herb for more than 30 years and traveled with him often, and everywhere we went, he knew somebody—if not everybody. Herb meant so much to so many people. Everywhere I went, the first question people would ask me was, “How’s Herb?” They were always quick to share their favorite memory of him, or an anecdote about when they first met him. With his passing, I’ve spent a great deal of time reflecting on my own memories of Herb. He was my mentor, my coach,

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Travel & Real Estate

Palm Haven - Florida

Meet Vacasa, the one-stop shop for all your vacation rental needs. Demand for alternative lodging is at an all time high, with one in three travelers choosing vacation rentals over traditional hotels. This consumer trend has set the once-sleepy vacation rental industry on a trajectory to be worth $194 billion by 2021. Shaping the future of this rapidly changing industry is Portland, Oregon-based Vacasa, a next-gen hospitality company that’s emerging as a leader for all things vacation rental. Local Teams, Global Network Caring for over 12,000 properties around the world, Vacasa is North America’s largest manager of vacation properties. The company utilizes sophisticated marketing techniques to maximize bookings while their pricing algorithm adjusts rates in real time so that homeowners never leave money on the table. The company’s technology is complemented by personal service from exceptional local hospitality professionals who care for guests and vacation homeowners in every Vacasa market.

Price Carter, owner of Palm Haven in Wilton Manors, Florida. “Since I’ve hired Vacasa, they are always one step in front of the smallest problem. From repairing leaking toilets to servicing a noisy A/C unit, they inspect everything on a weekly basis. Now I feel “on top of the problem” before it’s an issue.” In addition to their impressive local teams, Vacasa has a central office staffed with professionals specializing in everything from interior design, marketing, data analytics and operations. Connecting Buyers and Sellers In 2018, Vacasa launched Vacasa Real Estate to connect vacation home buyers and sellers with local agents. With access to rental performance data, a steady stream of buyer leads, and the largest inventory of vacation homes in the country, Vacasa is uniquely positioned to streamline the process of buying and selling investment properties— and to simplify the experience of renting them out.

End-To-End Management Vacasa’s local teams handle permitting, tax registration and other details, with comprehensive property management services covering everything from bookings and home care to 24/7 guest service.

Online booking technology has made vacation rentals an increasingly popular alternative to hotels. With guest demand growing rapidly, Vacasa’s one-stop shop model enables more people than ever to effortlessly enjoy the rewards of owning a vacation home.

“I’ve owned vacation rental property in Ft. Lauderdale for years. I’ve rented and managed on my own and I’ve hired companies to lease and manage the properties for me. Either way, I’ve experienced problems and have felt helpless when the littlest thing occurred,” said

See how Vacasa can help with all your vacation rental needs: vacasa.com/fly or 888.220.1275

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Saludos de Gary

Un Legado de Amor recuerdos de Herb. Fue mi mentor, mi coach, mi consejero y mi amigo. Mucha gente me ha preguntado cuál creo que será su legado, es difícil nombrar solo una cosa. Pero mi respuesta sería que el legado de Herb es el amor. Herb amaba a las personas—a todas las personas. Amaba Southwest®. Amaba a sus amigos y familia. Y amaba a la vida. Además, no tenía miedo de expresarlo. Herb no saludaba a las personas con el tradicional apretón de manos. Normalmente lo hacía con un abrazo de oso, una risa estruendosa o incluso con un beso en la mejilla—¡A hombres, mujeres y desconocidos por igual! Una de los dichos famosos de Herb era, “El negocio de negocios es la Gente.” Él me enseñó muchísimo sobre negocios

y liderazgo—más de lo que hubiera podido soñar. Más que otra cosa, Herb me enseñó lo que significa amar y cuidar a tu gente. Herb tenía amor puro para todas las personas que conocía, y si tuviste suerte de conocerlo, sabrás cuan especial te hacía sentir. Ese es un legado que vivirá por siempre en los corazones y mentes de aquellos que lo conocieron, y por ello, estamos eternamente agradecidos. Y Herbie, ¡Nosotros también te amamos!

Gary Kelly Chairman and CEO Southwest Airlines

PHOTOGRAPHY BY STEPHEN M. KELLER

En Southwest Airlines® perdimos a nuestro Fundador y Amigo con el fallecimiento de Herb Kelleher el pasado 3 de enero. Muchos de ustedes seguramente conocieron en persona a Herb. Él conocía a más personas que cualquier otra persona que yo conozco. Trabajé con Herb por más de 30 años y viajé con frecuencia con él y no importa a donde fuéramos, él conocía a alguien—sino es que a todos. Herb significaba mucho para muchas personas. A cualquier lugar que yo fuera, la primera pregunta que las personas me hacían era, “¿Cómo está Herb?” Siempre estaban listos para compartirme su recuerdo favorito de él o una anécdota sobre cuando lo conocieron por primera vez. Con su fallecimiento, he pasado mucho de mi tiempo reflexionando sobre mis

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ENJOYED EVERYPLACE, MADE IN ONE. EVERY DROP FROM A SINGLE SOURCE – LYNCHBURG, TENNESSEE .

MUST BE 21 YEARS OR OLDER . PLEASE DRINK RESPONSIBLY. JACK DANIEL’S AND OLD NO. 7 ARE REGIS TERED TR ADEMARKS. ©2018 JACK DANIEL’S TENNESSEE WHISKE Y 4 0% ALCOHOL BY VOLUME (80 PROOF). DIS TILLED AND BOT TLED BY JACK DANIEL DIS TILLERY, LY NCHBURG, TENNESSEE. JACKDANIEL S.COM

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A short drive east of Atlanta’s international airport is America’s premier lake and golf resort community, Reynolds Lake Oconee. Here we welcome residents and visitors from around the world. Discover how we make finding your dream home easy, so you can relax and enjoy our year-round vacation lifestyle. Homesites from $100k to $2.5m. Residences from $400k to $5m+.

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*Excludes holidays and subject to availabilityy; club credit for promotional purposes only. Real estate and other amenities are owned by Oconee Land Development Company LLC and/or other subsidiaries and affiliates of MetLife, Inc. (collectively, “OLDC” or “Sponsor”) and by unrelated third parties. Reynolds Lake O involved in the marketing or sale of Resale Properties. This is not intended to be an offer to sell nor a solicitation of offers to buy OLDC-owned real estate in Reynolds Lake Oconee by residents of HI, ID, OR, or any other jurisdiction where prohibited by law. As to such states, any offer to sell or solicitation of offers to buy Ritz-Carlton Reynolds, Lake Oconee is a private commercial enterprise and use of the facilities is subject to the applicable fees and policies of the operator. For OLDC properties, obtain the Property Report required by Federal law and read it before signing anything. No Federal agency has judged the merits or value, if any, a copy of such statement is available from OLDC upon request. OLDC properties have been registered with the Massachusetts Board of Registration of Real Estate Brokers and Salesmen at 1000 Washington Street, Suite 710, Boston, Massachusetts 02118-6100 and the Bureau of Consumer Financial Protection at

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YO U R P ER F E C T L A K E & G O LF H O M E AWA I T S.

On Georgia’s Inland Coast.

800 800 5250

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Our LIFESTYLE VISIT provides up to three nights at The Ritz-Carlton® or in a Cottage or Condominium, two rounds of golf, two-hour boat rental, breakfast each day, $75 club credit for a two-night stay and private preview of real estate opportunities. Priced at just $279* per night for two people. SPORTING GROUNDS

4 MARINAS

21 MILES OF WALKING TRAILS

TENNIS CENTER

by unrelated third parties. Reynolds Lake Oconee Properties, LLC (“RLOP”) is the exclusive listing agent for OLDC-owned properties in Reynolds Lake Oconee. RLOP also represents buyers and sellers of properties in Reynolds Lake Oconee which OLDC does not own (“Resale Properties”). OLDC is not ny offer to sell or solicitation of offers to buy applies only to Resale Properties. Access and rights to recreational amenities may be subject to fees, membership dues, or other limitations. Information provided is believed accurate as of the date printed but may be subject to change from time to time. The ency has judged the merits or value, if any, of this property. Void where prohibited by law. WARNING: THE CALIFORNIA DEPARTMENT OF REAL ESTATE HAS NOT INSPECTED, EXAMINED, OR DISQUALIFIED THIS OFFERING. An offering statement has been filed with the Iowa Real Estate Commission and Bureau of Consumer Financial Protection at 1700 G Street NW, Washington, D.C. 20552. Certain OLDC properties are registered with the Department of Law of the State of New York. THE COMPLETE OFFERING TERMS ARE IN AN OFFERING PLAN AVAILABLE FROM SPONSOR. FILE NO. H14-0001.

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The A-List

“Hard work beats talent. You’re only the most talented until someone more talented shows up.” —DIOR GINYARD, SENIOR PLAYER MANAGER, NFL PLAYERS ASSOCIATION

When a college injury derailed Dior Ginyard’s plans of becoming a professional football player, he found another calling— helping others. In his role as senior player manager for the NFL Players Association, Dior works directly with athletes to equip them with the skills they need to succeed off the field and to successfully transition when their playing careers come to an end. The job requires quite a bit of travel for meetings, events, and games. Dior loves our friendly Employees and enjoys the ease of flying Southwest®, from purchasing a ticket to boarding the plane. He likes being able to earn Rapid Rewards® points every time he flies, and he hopes to use them for a future trip to Turks and Caicos. Thanks for flying Southwest, Dior! —Ro Hawthorne, Communications & Outreach PRIME TIME “I pride myself on being punctual, and I love that Southwest shares that sentiment. Their flight consistency has played a crucial part in ensuring I make it to work events on time.”

JUST FOR FUN “My Rapid Rewards points are always used for vacation. My motto is ‘Work hard, play hard.’” ON THE RUN “I stop short of calling myself an avid runner, but it’s something I’m passionate about. It’s how I decompress from the day.”

Dior’s travels earn him A-List status through one-way qualifying flights or

35,000

tier qualifying points.

PHOTOGRAPHY BY CADE MARTIN

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The heart works in mysterious ways. Sisters Wanda Taylor and Liz Brantley shared a family history of early and often fatal heart attacks. Liz could be treated with statins, but Wanda couldn’t tolerate the cholesterol-lowering drug. At Liz’s urging, Wanda began seeing doctors at UT Southwestern. They started her on a new drug for statin-intolerant patients, based on a discovery made by UT Southwestern geneticists Helen Hobbs and Jonathan Cohen. Wanda saw an immediate and dramatic improvement in her cholesterol numbers. And now these sisters share a brighter future, together. UT Southwestern’s groundbreaking research has led to six Nobel Prizes, including the one awarded to Michael S. Brown and Joseph L. Goldstein for their landmark discovery of the underlying mechanism of cholesterol metabolism.

Learn how UT Southwestern doctors solve complex heart cases every day.

utswmed.org/heart #UTSWHeart

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Spotlight RUNWAY READY

Southwest on the Runway

The airline partners with Project Runway All Stars on upcycling initiative. Southwest’s Repurpose with Purpose (RWP) program turns discarded items into useful products with the help of partner organizations like Rethreaded, a nonprofit that sells handcrafted accessories made of recycled materials. In support of RWP, Southwest has partnered with the Lifetime TV series Project Runway All Stars. As part of the show’s season seven unconventional materials challenge, participating designers were tasked with creating high-fashion pieces using recycled onboard and travel-related materials. Rethreaded is now selling an exclusive line of items inspired by the designs of Irina Shabayeva, the episode’s challenge winner. All items in the collection are made from upcycled Southwest aircraft seat leather. Learn more about Rethreaded and the RWP program on page 22. Southwest invites you to check out Project

Runway All Stars, featured as an exclusive TV Series Channel on the Inflight Entertainment Portal, which is accessible via the Southwest app on your mobile device, or via Southwestwifi.com on your laptop. While onboard, you can view the season seven unconventional materials challenge, behind-thescenes footage from the episode, and video content highlighting the RWP partnership. In line with this partnership, Southwest is giving you the opportunity to score some of these limitededition items for yourself. Visit Southwest.com/ RethreadedSweeps to enter for a chance to win round trip air travel* for you and a guest to fly to any Southwest destination, as well as a pack of Project Runway All Stars–inspired travel accessories created by Rethreaded. These items can be found exclusively at rethreaded.com for a limited time. —Shanna Wallace, Communications & Outreach *NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited. Open to legal residents of the 50 United States and the District of Columbia (excluding Alaska) age 19 or older at time of entry. Sweepstakes ends March 31, 2019. Approximate retail value of prize: $1,040. For Official Rules, prize descriptions, and odds disclosure, visit Southwest. com/RethreadedSweeps. By entering, information collected will be used in accordance with Sponsor’s Privacy Policy at Southwest.com/ Privacy. Sponsor: Southwest Airlines Co., 2702 Love Field Drive, Dallas, TX 75235. International air travel does not include taxes and fees of at least $5.60 per one-way flight.

PHOTOGRAPHY COURTESY OF LIFETIME

Irina Shabayeva teamed up with Southwest® and Rethreaded to design their new accessories line.

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Community Outreach BAGGAGE CLAIM

Everything Old Is New Again

Southwest®’s sustainability program gives new life to old materials. At Southwest Airlines®, we’re proud to be a leader in environmental stewardship. Since launching our Repurpose with Purpose (RWP) program in 2013, Southwest has furthered our commitment to living responsibly and respecting our resources. With the help of our partner organizations, the RWP program upcycles, downcycles, and recycles discarded items into useful products. By extending the life cycle of materials, we reduce waste sent to landfills and provide economic benefits in communities. Since 2017, we’ve repurposed more than 1 million pounds of seat covers and other used items. Rethreaded, one of our RWP partner organizations, employs women who are survivors of human trafficking. The nonprofit provides women with onthe-job training, mental health counseling, and crisis management support. Rethreaded employees create and sell a line of repurposed leather jewelry and

bags, which are sold in the nonprofit’s online boutique and brick-and-mortar store. As an extension of our work with Rethreaded, Southwest partnered with the Lifetime TV series Project Runway All Stars. During the season seven unconventional materials challenge, designers were tasked with creating fashionable pieces using recycled onboard and travel-related materials. Rethreaded is now selling a limited-edition line of goods inspired by the designs of Irina Shabayeva, the episode’s challenge winner. All items in the collection are made from upcycled Southwest aircraft seat leather. Southwest has a rich history of helping Customers and communities through nonprofit partnerships. In addition to expanding our environmental initiatives through programs like RWP, Southwest works to support women by sponsoring female-focused nonprofits across the country. Partnering with organizations like Rethreaded has allowed us to work toward both goals simultaneously. Through these long-term investments, we are able to make lasting positive impacts on the communities we serve. —Carolyn McMenemon and Courtney Miller, Communications & Outreach

PHOTOGRAPHY BY ASHLEE D. SMITH/SOUTHWEST AIRLINES

At rethreaded. com, browse accessories made from upcycled aircraft seat leather.

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Our People WANT TO SHARE YOUR STORY? Have you witnessed an act of kindness from a Southwest Airlines® Employee? Whether you’re a Southwest® Employee or a Southwest Customer, let us know at Southwest.com/ contact-us.

To thank these Employees for their work and dedication, Penn & Teller is proud to give them each two tickets to see the show in Las Vegas. Congratulations!

A Dream Takes Flight Vicki H.

EMPLOYEE SINCE

1983

POSITION

Flight Attendant HOME BASE

PHX

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Connecting with our Customers on and off the plane is a great way to share our Culture with the communities we serve. When I heard about Flight Attendant Vicki Heath reaching out to a Customer named Tracy who has special needs, I was touched by her story. During a flight, Vicki noticed Tracy’s beautiful smile and began talking to her. Once Vicki found out that Tracy had lifelong hopes of becoming a Flight Attendant, she went above and beyond to make Tracy’s dream come true. Vicki made arrangements to bring Tracy back for another flight—one where she would serve as an honorary Flight Attendant, greeting Passengers and assisting Vicki with her duties. Along with making sure the plane was decorated with welcome signs and balloons, Vicki gifted Tracy a Flight Attendant Build-A-Bear and a personalized Southwest nametag. Vicki’s actions are an example of genuine Hospitality and compassion, and she provided Tracy with an experience she’ll never forget. —Bruce Hurst, Flight Attendant Supervisor ILLUSTRATION BY MICHAEL KIRKHAM

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Our People

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My wife and I were headed to Denver and Montreal and absentmindedly left our passports at home. A friend attempted to send our passports to the Denver airport via Southwest Airlines Cargo, but they were somehow left out of the shipment. Customer Service Supervisor Erika Pennock got the documents onto the next flight, but it didn’t leave enough time for us to get the passports before our flight left for Montreal. However, when our flight to Canada was delayed 30 minutes, Erika and Freight Agent Kim Slusarski printed electronic copies of our passports, explained our situation to the ticket agent, and arranged for us to go through security and await our passports at the gate. Erika met the plane carrying our passports, brought the passports to our gate, and walked up the jetway to hand-deliver them to us. Thank you to Erika and Kim for making sure we made our trip! — Steven Cole, Southwest Customer

My son is in the Navy and currently stationed near Chicago. When his grandmother passed away, he needed to come to Atlanta for the memorial. Having only ambiguous details about my son’s possible leave, I booked his flights in advance and hoped the timing would work out. When it didn’t, I had to book him on new flights that were more expensive. I called Southwest and explained my situation to Customer Representative Rebecca Hluska, who told me she would happily assist me with the changes. When she returned to the call after a brief hold, she told me she was a proud American and asked me to thank my son for his service. Rebecca then informed me that she and Customer Representative Channing Williams had made the changes to my son’s flights, and I would not be charged any additional fees. Rebecca and Channing made my day and renewed my faith in people. — Morag Rosa, Southwest Customer

Rebecca H.

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feedback

Talk to Us

letters@southwestmag.com

For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, visit Southwest.com/ contact-us.

facebook.com/ SouthwestMagazine @SouthwestTheMag #SouthwestMag @SouthwestMagazine #SouthwestMag

MOVED TO ACTION

Dear Editor,

I was just on a Southwest flight and got to read Laura Hilgers’ article about Chip Conley [“Wise Eyes, Fresh Eyes,” January 2019]. It helped me put a finger on strengths and weaknesses that I can appreciate between different generations. At 24, I can be easily frustrated by older individuals who seem closed-minded and cynical, as well as by my peers who often fail to see the reality of things. It bothers me that I feel this frustration because it shows my own lack of understanding. But after reading Laura’s article, I feel that I can better appreciate my elders and what they have to offer. I also feel I can be more patient with myself and my peers. Seriously, thank you! Christopher Higham GAITHERSBURG, MARYLAND

/ Open-mindedness is key to bridging the office generation gap, and it sounds like you’re off to a good start.

I wanted to let you know that Laura Hilgers’ article on Chip Conley and finding purpose in midlife really inspired me, as I was experiencing many of the feelings that were mentioned in the article. After reading it, I’ve decided to do these four things: offer emotional intelligence in the workplace, serve as a two-way mentor for younger employees at work, read more about Conley’s Modern Elder Academy, and maintain a growth mindset.

Manoj Rao SANTA MONICA, CALIFORNIA

/ Finding inspiration from ideas is great; turning those ideas into actions is even better. AGE OF LEARNING

On my flight from Albuquerque, New Mexico, to Denver, I read Laura Hilgers’ article about Chip Conley. As a 49-year-old

28 Southwest March 2019

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2/7/19 2:30 PM

Land of Enchantment.

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help others, and I encourage other people to join me. Laura’s piece articulated the importance and excitement of being a “mentern.” I feel that her article on Chip’s experience will open the eyes and hearts of people by showing them that the best is yet to come. I intend to share her article with dozens of friends and colleagues.

executive leader at a small liberal arts college, I found Laura’s story to be a refreshing reminder that humility, curiosity, and “menterning” can make even the most experienced professional see the world with new eyes and a beginner’s mind. She crafted an engaging and useful story, and I’m grateful to have read it.

Ken Anselment

Steve Elsner

APPLETON, WISCONSIN

FRIENDSWOOD, TEXAS

/ Chip inspired us to embrace learn-

/ It’s great that you’re making the

ing at any stage in life.

most of your retirement. For easy sharing, you’ll find the article online at southwestmag.com/chip-conley.

RETIREMENT PLAN

I read “Wise Eyes, Fresh Eyes” on a flight from Houston to Louisville, Kentucky. The message resonated with me deeply, and I think it needs to be spread! I retired from NASA three years ago to embrace the next phase of my life, which wasn’t going to look anything like what one might associate with life on a nice government pension. I’m paying it forward by using my talents and life experience to

TRANSITIONAL AGE

Thank you to Laura Hilgers for her contribution to Southwest: The Magazine. The workforce is ever changing, and her article really spoke to me as I am in the process of transitioning careers. It’s given me more inspiration to keep going on my path and continue collaborating with people of all ages. Maybe I can even give my dad a

pep talk and he can get back in the job force in his 60s! Please keep sharing inspired ideas and stories like this one.

Emily Brown HOMEWOOD, ILLINOIS

/ We love when readers take something valuable from our stories. Thanks for reading. EMPLOYEE ENGAGEMENT

At work, I’m currently in the process of launching an employee resource group that energizes, engages, and supports experienced workers. I’m passionate about helping experienced leaders understand how to inspire their direct reports who are decades younger. Laura Hilgers’ article really fueled my passion, and I’m now in search of more articles on the topic.

Debbie Nelson SIOUX CITY, IOWA

/ We’re glad you could apply concepts from Laura’s article to your own workplace initiatives. Good luck with your launch!

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cat pictures and videos a year. That translates to almost two pieces of kitty content every day, according to a survey commissioned by Mars Petcare. Considering nearly all cat owners reported having a strong connection with their pet, that digital dedication isn’t surprising—and it goes beyond funny snapshots, memes, and GIFs. The poll also found that the average cat owner owns 13 cat-related items, from framed photos to calendars. OK, it’s time to fess up: Does that number seem high to you … or a little low? Either way, it’s clear we’re smitten with kittens.

BEST PICTURE Mars Petcare also found that 81 percent of cat owners have a go-to cat meme or GIF they use to cheer themselves up.

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Tecovas bucks trends with modern western wear and timeless kicks. Paul Hedrick tends to break the mold. While living in New York City, the native Texan wore cowboy boots to business meetings. Later, he raised eyebrows when he quit his corporate job to start Tecovas, a high-quality, moderately priced boot brand sold exclusively online (a flagship store will open later this year). Hedrick settled on Austin for the headquarters and launched the company in 2015 with four styles starting around $200. Today, Tecovas sells more than 15 boot designs, along with belts, bags, and jeans. An unembellished aesthetic sets Tecovas apart. “We don’t go overboard with colors, stitching, or shapes,” Hedrick says. “We’re trying to create the boot that a city person and a rural person would both enjoy.”

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LOS ANGELES Luis H. Macias, MD 13160 Mindanao Way Marina del Rey, CA 310-822-7213 DrLuisMacias.com Super Doctors – Southern California

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MIAMI INFERTILITY Armando Hernandez-Rey, MD In Vitro Fertilization & Reproductive Surgery 4425 Ponce de Leon Boulevard Miami, FL 800-FERTILE (337-8453) ConceptionsFlorida.com Super Doctors – South Florida

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Brush better without the baggage The perks of sky-high travel tell us that more is more, like extra legroom, snacks, and sips. But when it comes to oral care, a “little” goes a long way. The quip electric toothbrush starter set (from $25) makes it simple with a slim design that travels light and lasts 3 months on a single charge. To keep you jetsetting in style, there’s a nifty cover that sticks to mirrors at home and hotels, and slides over your bristles to stow away in your carry-on.

quip also features timed sonic vibrations with 30-second pulses to guide an elevated clean, and it’s one of the first electric brushes accepted by the American Dental Association. Subscribe to get your first refill free,* and we’ll automatically refresh your old brush head and battery for $5, and optional toothpaste ($5 more) every 3 months with free shipping, and zero delays. Now buckle up, and give your bite the oral health upgrade it deserves.

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PLAY Eat A tartine is a toasted, open-faced sandwich that originated in France.

TOAST OF THE TOWN

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/ ASHEVILLE, NC

The egg salad topping is tasty, but it’s the traditional baguette that steals the show at Old World Levain Bakery.

SPOTLIGHT ON

Tartines

Idaho may not be the first place that comes to mind when envisioning a hipster paradise, but Form & Function in Boise turns that assumption on its head. The minimalist coffee shop roasts small-batch beans and proudly lists millennials’ sixth food group—avocado toast—on a clipboard menu. Keep looking and you’ll see an array of imaginative, and equally delicious, tartines. Opt for the Not Your Mom’s PB&J, covered with tahini, chopped dates, Hawaiian black salt, and dragon fruit powder, or the more subdued Sweet & Savory, which sports maple mascarpone and a cherry-thyme compote with heaps of cinnamon. In the spring, the loaded Garden Party takes center stage with house-made beet hummus, cucumber slices, sprouts, and feta. Go ahead: Snap a photo and watch the “likes” roll in.

/ PHILADELPHIA The chef at Vernick Food & Drink grills sourdough over hot lava rocks, and then adds foie gras, concord grapes, and spicy peanuts.

PHOTOGRAPHY BY MORGAN MCGOFF (FORM & FUNCTION), GALDONES PHOTOGRAPHY (BELLEMORE), NICOLE MCCONVILLE (OWL); PHOTOGRAPHY COURTESY OF FRENCH TRUCK COFFEE

/ CHICAGO Bellemore’s carrot toast intrigues the palate with smoked tofu, pistachio relish, and shiso.

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HIGH INTENSITY LOW-IMPACT TRAMPOLINE TRAINING SWEAT. BURN. BOUNCE. HAVE FUN! American Council on Exercise Study States*: 20 mins on a trampoline burns just as many calories as 30 mins of running. “While the muscles are working hard, the trampoline makes the activity less jarring.” Participants’ perceived exertion level was 10% lower than their biometrics reported.

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PLAY Drink MAKE IT ↙ In a tin, shake 1½ ounces Fords Gin, ½ ounce lime cordial,* ½ ounce lime juice, and ½ ounce Bénédictine. Strain into a 10-ounce Collins glass over ice. Top with tonic and a pinch of salt. Garnish with an orange peel. *Heat 6½ cups water and 2 cups sugar in a saucepan. Stir until sugar is dissolved, and then cool to room temperature. Stir in a cup of lime juice and chill.

CIT Y SIPS

Long Bottom Stretch

The décor at this Atlanta watering hole, which takes its name from a colonial fort in upstate New York, is more 18th-century tavern than 21st-century cocktail bar. Krog Street Market’s Ticonderoga Club nevertheless comes across as Southern and contemporary. Must be that hospitality you hear so much about. Or maybe it’s the way bartenders mix drinks that feel both fresh and familiar. For proof, look no further than the Long Bottom Stretch, which, despite being taken off the menu more than two years ago, remains one of the Ticonderoga’s most popular cocktails. Regulars just keep asking for what is, in essence, a gin and tonic dressed up with homemade lime cordial and French liqueur. “This is what we do best,” bar manager Evan Milliman says. “Take something that you’ve had a million times and find an exciting new way to experience it.”

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Few could have predicted that makeup mogul Bobbi Brown’s next act would be as a hotelier. Within days of walking away from her cosmetics empire in 2016, she accepted her husband’s offer to revive a historic inn in their home city of Montclair, New Jersey. Even more surprising? They decided not to hire an interior designer—a brave choice, considering each of the 32 guest rooms has a different floor plan. First, they found the perfect spot for the bed, and then built around it, layering in treasures from their travels and some of Brown’s favorite brands (beauty lovers will swoon over the Dyson hair dryers and EO bath products). She swears this will be her last hospitality venture, but we’re holding out hope for more. From $279

WANT MORE? Browse the Inflight Entertainment Portal for the best spots to eat, drink, stay, and play in your final destination. It’s free!

EYE ↓ Rather than a number, rooms have a name, like The Jack or The Martha, and feature portraits of celebrities who share the moniker.

SNOOZE ↙ You can thank bed-in-a-box pioneer Casper for the cloud-like mattress and linens.

NOSH ↘ Highlights of the complimentary breakfast include ancient grain granola and hard-boiled eggs sprinkled with Celtic sea salt.

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BRING FIDO ↓ If Brown’s sociable pup, Biggie, is any indication, pets are more than welcome.

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VisitABQ.org

Pueblo Harvest at the Indian Pueblo Cultural Center ©Caitlin Cano

CUISINE ON THE CUTTING EDGE OF TRADITION New Mexico is home to one of America’s most cherished regional cuisines. So, it’s no wonder celebrity chef Bobby Flay told Food & Wine that he considers Albuquerque one of the most interesting food cities in the country, due in large part to its distinct mix of cultures. While Albuquerque has long been known for its New Mexican fare, local chefs are at the forefront of one of the most unique food trends in the country: reclaiming and elevating Native American cooking. Come experience the country’s original farm-to-table cuisine. #TrueABQ

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of us have eaten a co-worker’s lunch.

WORK Number

Sure, there might be the occasional accident, like grabbing the wrong frozen meal or genuinely thinking that turkey sandwich was yours. But an American Express Open survey of more than 1,000 employees revealed that nearly one in five of us has chowed down on someone else’s lunch, making it clear that fridge fiends have invaded offices everywhere. (Other co-worker confessions uncovered the 17 percent who copped to not cleaning the microwave after using it.) We can just hear the excuses now—and of course we believe there wasn’t a name on those leftovers.

SPOT T Y BEHAVIOR Eighteen percent of respondents also admitted to stealing a parking spot.

March 2019 Southwest 41

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2/4/19 11:28 AM

WORK Trip

SEE ↓ Nightly bluegrass, blues, and roots music await at the Station Inn. Be sure to show up early— seating at the iconic venue is first come, first served.

Can’t get enough ’cue? Visit peg legporker. com and listen to the restaurant’s podcast.

STAY ↖ Peep city views from the floor-toceiling windows in the guest rooms at Thompson Nashville. Don’t skip “Gulf-toGulch” seafood at Marsh House, the hotel’s eatery.

Nashville

A visit to The Gulch means good shopping, good food, and—what else?—good music.

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EAT ↓ Everything from ramen to biscuits can be found in the neighborhood, but you can’t go wrong with the dry ribs at Peg Leg Porker.

SIP ↑ Stop by Yazoo Brewing Company for a tour (offered Wednesday through Saturday), and enjoy a Hop Perfect IPA on the patio.

JAM ↗ At Carter Vintage Guitars, browse more than 1,500 new and used instruments. When in Rome, right?

ILLUSTRATION BY ANDREW JOYCE

2/4/19 9:45 AM

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WORK Startup

Year & Day

Curate a tableware collection that aligns with your lifestyle. along savings to customers, and the ceramics look beautiful in one color palette but can be mixed and matched. Shopping for tableware can be overwhelming—you’re buying ceramics, flatware, glassware—but our online quiz helps customers purchase what they need based on how they live and entertain. In today’s digital world, the moments we have around our table are even more important for being mindful and connecting with ourselves and others. I wanted to enable more people to do that through Year & Day.

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Here’s how founder Kathryn Duryea describes the dishware company: I was hosting a dinner party and broke a plate right before. I realized I only owned three matching plates—hand-medowns from my mom—and didn’t know where to turn. Department store products were old-fashioned and expensive, and houseware stores had more choices but no information about which products were better. I saw a market opportunity for high-quality products that were stylish but affordable. Year & Day sells direct, so we pass

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1/28/19 9:13 AM

DOES THINNING HAIR WORRY YOU? Capillus laser therapy has provided me with a tremendous tool to help my patients “improve their hair. The Capillus results I see have already exceeded my expectations.

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WORK Solution

Fosslien and Duffy illustrate the keys to a well-balanced office in No Hard Feelings: The Secret Power of Embracing Emotions at Work.

one makes you regret not choosing the other, that’s a pretty important signal.”

Tell Them How You Really Feel

Being emotional at work is completely rational, according to organizational consultants Liz Fosslien and Mollie West Duffy.

Should we make emotional decisions at work? Liz Fosslien: “If you ignore your emotions, they’re going to creep into your decision-making process anyway. We are emotional creatures regardless of circumstance. If you’re in a bad mood because you got a ticket driving to work, acknowledge that and then put it to the side. Let yourself feel everything, and filter out the useful emotions, like regret or excitement, from the unhelpful emotions, like anger or anxiety.” How can regret be useful? LF: “When you’re picking between two options and the thought of choosing

46 Southwest march 2019

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What can bosses share? Mollie West Duffy: “Leaders should be selectively vulnerable. Let’s say you’re an entrepreneur chasing another round of funding for your company, but you’re not sure you’re going to get it. You could walk into a meeting and say, ‘I’m terrified.’ That’s vulnerable, but maybe too vulnerable. A better strategy would be to say, ‘I’m scared, but I believe in our mission, and these are the steps we should take to get on track.’” Can one person’s bad mood bring down the rest of the office? MWD: “Negativity can have a ripple effect. One thing we suggest is checking in at the beginning of a meeting. Have your team members rate their mood on a scale of zero to 10, and if someone feels low, find out what you can do to raise that number. If a teammate is stressed about an email they need to answer, tell them to leave and write that email. They can return when they’re less agitated. It’s better to have someone leave for a bit and do whatever they need to do.” ILLUSTRATION BY ROB WILSON

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WORK Tool

Mighty Mouse

An ergonomic, vertical design sets this device apart.

Since Douglas Engelbart was credited with its invention in 1964, the computer mouse has gone through its fair share of transformation—from getting a sleeker smaller look to going wireless. The Logitech MX Vertical mouse ($100) takes those updates a step further by turning the standard design on its head. The device allows your hand to rest in a natural handshake position and sports a 57-degree vertical angle, both of which are intended to reduce muscle strain and pressure on your wrist. The mouse also requires less hand movement, which lessens muscle and hand fatigue. The flip side? Getting comfortable with the new button positions can take time, but we’re confident it’ll all click into place eventually.

Other Office Supplies

Mophie This company’s wireless charging base ($60) makes juicing your phone easy. Sprout When planted, the stubs of these pencils ($16 for eight) grow into veggies, herbs, or flowers. The Public Radio Made from a Mason jar, this tiny device ($60) plays one station of your choice.

PHOTOGRAPHY COURTESY OF LOGITECH

A full charge for the MX Vertical mouse lasts up to four months. Go mouse hunting at logitech.com.

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AMERICA’S LEADING

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RESTAURANT OF THE MONTH

Tampa, FL DONATELLO 232 North Dale Mabry - 813.875.6660 An Old World bliss in the heart of Tampa serving authentic Italian Cuisine since 1984. Every night Guido and Gino Tiozzo welcome you at the door and every lady will leave Donatello with a rose on her hand as a thanks for being there. You’ll see for yourself that hospitality has ancient roots at Donatello. Full Bar, Piano Lounge, Private Rooms. Wine Spectator Award 18 consecutive years, 2000-2018. Editor’s Note: The Finest in Tampa Bay. Try the Osso Buco and the Filet Mignon, they are over the top! www.donatellotampa.com

Guido learned his trade at Savoy Hotel in London and Hotel des Bergues in Geneve, two of the top restaurants in Europe, and with the acquired experience he then opened restaurants in London and Venice. In 1984 he opened Donatello, in Tampa. Take a tour of a traditional Italian restaurant and step inside Donatello: stucco arches, tapestries, gold-leafceiling tiles, bouquets of roses on every table, everything contributes to create a feeling of warmth and romance. The Italian staff, donning fine tuxedos and enticing Italian accents, welcome you into the rose colored atmosphere and the rich aromas of pastas, seafood and more. You’ll be welcomed and catered to from the first sip of wine to the exquisite culinary creations, right down to the roses you’ll receive at the end of your experience. Donatello’s motto is “quality and tradition” you’ll see for yourself that hospitality in Italy has ancient roots.

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Chicago / Downtown Italian Village Restaurants-Visit Italy right in Chicago THE VILLAGE - 312.332.7005 71 W. Monroe Street Chicago's Oldest Family Italian Restaurant–Al Capone was a regular. Guests dine in cozy nooks designed like a small Italian town. Celebrating our 88th anniversary this year. www.italianvillage-chicago.com LA CANTINA - 312.332.7005 A premier Italian Steak and Chop House VIVERE - 312.332.4040 A contemporary restaurant featuring "new" Italian cuisine from all regions of Italy. 2015 Wine Spectator Top Ten Italian Restaurants, 2015 DiRona Award, 2015 Wine Enthusiasts Ultimate Distinction Award.

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10/2/18 2:35 PM

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 IT'S JUST LUNCH CLIENTS

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DATING. UNPLUGGED!

CLICK, TAP, SWIPE, REPEAT. IT’S ALL SO… IMPERSONAL. ONLINE DATING WAS SUPPOSED TO MAKE FINDING SOMEONE EASIER, SO WHY DOES IT FEEL LIKE SUCH A CHORE? With a career that took up a lot of his time and energy, online dating had begun to feel like Rick Swanson’s second job. He spent hours filtering through online dating profiles and arranged multiple dates on his own—but time after time, the spark just wasn’t there. There had to be a better way. That’s when Rick saw an ad for It’s Just Lunch (IJL) in an airline magazine and decided to give matchmaking a try.

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Today, Rick credits It’s Just Lunch with introducing him to the love of his life, Kristina.

research and found it to be the right “match” for me.

Life before It’s Just Lunch?

What was working with a matchmaker like?

Kristina: My dating life was totally scattered and unfulfilling. I had just started Stella*s PopKern and, as a single mother, I just found the whole online dating thing completely unmanageable and daunting. I wanted someone who knew me to “fix me up” and when a friend suggested IJL, I did some

Rick: The interview process was really valuable. Sandra, my matchmaker, was genuinely interested in learning about me. She really wanted to understand what I was looking for in a woman, what I found attractive, what I found interesting, what intrigued me. We talked about my work, my outside

1/30/19 8:28 AM

Promotion

interests, etc. When someone is leading you through the process, it makes you think. Sandra got me to reflect honestly on what I was looking for.

How has your life changed since?

Best part of the IJL experience?

Advice for singles considering IJL?

K: It was super easy because IJL arranged the dates. All I had to do was get ready and meet at the restaurant. And unlike online dating, I felt that my dates were interested in meeting quality people, not one-night stands. Your matchmaker calls you up with a match and then gives you the details of the date. All you have to do is show up and have fun!

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IT'S JUST LUNCH MATCHMAKERS

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

R: It’s like a piece of me that had ceased to be is back again. Having somebody to share life with, who is even more passionate than you are is special. I’m a radically happier person than I was.

R: Dating is a real challenge in our fast paced, always connected, and frequently impersonal world. Having a real person on your side, helping to find the right partner is a huge plus. The success of It’s Just Lunch is built on creating high quality matches in low pressure situations. In 27 years, they’ve set up millions of first dates. Make meeting someone special a priority. Get in touch at 800-858-6526 or itsjustlunch.com.

DATING TRENDS How long does it take you to decide if you want to see a “first date” again?

IMMEDIATELY 5 MIN OR LESS

16%

DON'T KNOW

19%

15% 14%

20%

15%

MORE THAN ONE HOUR

30 MIN OR LESS

ONE HOUR

After swapping phone numbers

IJL SIGNATURE MATCHMAKING PROCESS: 1. Through a series of conversations,

with someone you are attracted to, do you text or call? Percent of singles who text by age:

we get to know you and your relationship goals.

2. Your match is hand-selected and

57%

67%

AGE 45-54

AGE 35-44

your date arranged. We’ll even make the restaurant reservations.

3. Meet your date face to face over

43%

AGE 55-64

80%

AGE 25-34

30%

AGE 65-74

lunch or drinks after work.

4. Call us with feedback after your date.

5. Put your membership on hold if

You receive a text from guy /

sparks flew! (No sparks? No problem.

girl you just had a good first

We’ll get to work on your next match.)

date with. Thoughts?

79% LOVE IT MELISSA BROWN

SARA DARLING

JULIE LOPEZ

"Dating shouldn’t feel

“The best way to get to

“Dating is such an

like a job. Finding a

know someone is face to

important part of your

match takes a lot of

face. You can only feel

life and shouldn’t be left

work – but let it be my

“chemistry” if you are

to chance. You’ve got to

job. Then you can go

next to someone looking

be proactive and market

have the fun."

into their eyes.”

yourself.”

20% TOO SOON

1% CREEPY

IT’S JUST LUNC IT’S JUST LUNCH 800.858.6526 ItsJustLunch.com Source: IJL Singles Survey

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It’s a fun house. It’s a portal to another universe. It’s a multimilliondollar business.

It’s art. meow wolf wants you to get lost in its infinite worlds.

by ERIN VAN RHEENEN

illustration by CELYN BRAZIER

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O one friday night in the spring of 2011, a band of young artists in Santa Fe, New Mexico, prepared to launch a ship. For months they had worked day and night to complete the 75-foot craft, creating a control room full of interactive gadgets, an onboard forest of color-changing trees, and a novel-length log of the ship’s odyssey through space and time. In case that wasn’t enough to signal this was no ordinary vessel, there was the figurehead jutting from the prow: a six-breasted winged mermaid with the head of a leopard. How the ship would set sail in landlocked Santa Fe didn’t faze the members of Meow Wolf, a collective of creative souls who first came together to assemble art installations that often resembled alien wonderlands. The ship, The Due Return, was their biggest project yet. Meow Wolf had constructed other temporary installations, earning local acclaim. But this, built inside the well-respected Center for Contemporary Arts, would be a turning point. It was their most ambitious project yet, and the first time Vince Kadlubek, the man who would become Meow Wolf’s CEO, realized the artists could create something sustainable. “We had a product on our hands,” he would later say in the documentary Meow Wolf: Origin Story.

The group has come astonishingly far since then. Funding its work at first through grants, donations, and ticket sales, the art collective found investors and became a for-profit corporation. And in 2016, Meow Wolf opened its first permanent exhibition: the House of Eternal Return, a constantly evolving psychedelic fun house that has drawn hundreds of thousands of people to a repurposed bowling alley in midtown Santa Fe. Along the way, Meow Wolf has made millions of dollars and hired hundreds of creative workers. As the popularity of experiential attractions continues to change the way we take in galleries, museums, and even meals, Meow Wolf stands out for its startling originality and creative vision. It seems poised to continue shaping the immersive experiences upending the art and entertainment industries. In the next few years, Meow Wolf will bring its interactive installations—part amusement parks, part offbeat art exhibits—to cities across the country. But on the night they christened The Due Return, the ragtag artists who had forged a family in Meow Wolf couldn’t know where that ship would take them. The group had faith in its work and in its communal process, which walked a thin line between anarchy and organization. But who knew what would come next? Exhausted and exhilarated, they popped the champagne, raised their glasses, threw their heads back, and howled. Meow Wolf is still howling. And more and more people are listening.

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In the House of Eternal Return, another dimension is behind every door—and every refrigerator.

PHOTOGRAPHY BY KATE RUSSELL

oday, fewer people will say, “Meow who?” when you mention Meow Wolf and its House of Eternal Return, the dazzling playground that’s become both a tourist destination and an incubator for local artists. Opened with funding from A Game of Thrones author and Santa Fe arts patron George R.R. Martin, it’s a 22,000-square-foot multimedia environment where nearly every room leads to a new dimension. In July 2018, it welcomed its 1 millionth visitor. Trying to boil down the experience of the House has become something of a cottage industry. The New York Times pronounced it a “commentary on what’s real and what’s not in an increasingly ‘virtual’ age.” A TripAdvisor review called it “Burning Man in a bowling alley,” referencing another hard-to-pin-down experiment in art and community. Meow Wolf’s creation is one of the most successful examples of what has been referred to as immersive art, which

uses technology, interactivity, and storytelling to create multisensory, participatory experiences. Many of these experiences flourish outside of the traditional frameworks of galleries and museums. But the museum world is by no means immune to the trend. After visiting Meow Wolf, Artnet critic Ben Davis coined the term “Big Fun Art” to describe the phenomenon of art attractions that he rightly predicted would “spread quickly from the margins, putting pressures on museums to embrace it or define themselves against it.” Exhibitions are now often curated with at least one eye on how they will appear on social media. Though the House of Eternal Return boasts plenty of selfie-ready scenes, it’s all but impossible to capture on film the down-the-rabbit-hole wonder of the place. As everybody keeps telling me, you just have to go.

riving from downtown Santa Fe into midtown, I pass strip malls and fast-food outlets, a far cry from the quaint, narrow streets and curated adobe of the city’s historic center. In the beginning, the artists who formed Meow Wolf felt excluded from that somewhat precious world, with its famous Canyon Road galleries. With a population of only about 80,000 people, Santa Fe is home to nearly 300 art galleries and the third-largest art market in the country. Three years after its 2008 founding, Meow Wolf had about 25 members, all with equal say when it came to decision-making. New members tended to be self-selected, as artists with a similar sensibility would simply begin showing up at meetings. At the time, the collective had dozens of other contributors, with early installations featuring some of what have become the group’s hallmarks: a marked science fiction influence, intricate narratives with a psychedelic bent, and a certain childlike glee. It was work that stood in stark contrast with what dominated Santa Fe’s galleries. march 2019 southwest 55

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ular with artists for its warehouses and low rent, but when Meow Wolf opened its art center here in 2016 in a renovated bowling alley, it “provided a huge anchor for community building and redevelopment,” says Loie Fecteau, who recently retired after 15 years as the executive director of New Mexico Arts, the state’s arts agency. The last several years have seen the openings of new brewpubs, theaters, and other creative spaces. Meow Wolf’s building here includes a music

venue and a learning center. Meow Wolf has doled out hundreds of thousands of dollars in grants, sponsorships, and ticket donations, and started a fund to support other DIY art and music spaces. After her election last year, the state's governor even added Kadlubek, Meow Wolf’s CEO, to her transition team, as the co-chair of a committee on economic growth. In the past, Santa Fe, a graying city known in part as a retirement mecca, has struggled to keep young people from moving away, Fecteau says. The success of Meow

Wolf “tells local young people and emerging creatives that they don’t have to go to Chicago or Boston or L.A.” Meow Wolf hopes to find similar success in Las Vegas, where its second permanent installation opens later this year. A third will debut in Denver in 2020, with yet another Meow Wolf exhibition planned for Washington, D.C., in 2022. The new venues will feature original work, and the company is hiring local artists in each of those cities. Meow Wolf now employs about 400 people, the majority of whom are under 40, Kadlubek says. By design, Meow Wolf appeals to a young audience. “If we can build something that is the coolest thing in the world to a 12-year-old, then we’re in business,” Kadlubek says. “And if it blows their minds, it’ll probably blow their parents’ minds, too. We respect the adult in the kid, and the kid in the adult.” I’m feeling the kid in me as I pull into the Meow Wolf parking lot, where a 30-foot robot sniffs a daisy, a giant scrap-metal coyote stands guard, and a gargantuan spider walks the line (with eight oversized legs) between awesome and unnerving. Inside, I buy my $25 ticket from an artily scruffy CONTINUED ON PAGE 70

PHOTOGRAPHY BY KATE RUSSELL (TREE HOUSE); PHOTOGRAPHY COURTESY OF MEOWWOLF.COM (ACROBATS)

“The scene for young emerging artists trying to do something new didn’t really exist,” founding member Emily Montoya muses in Origin Story, the documentary detailing the collective’s early struggles and triumphs. Art dealers weren’t sure what to do with these sprawling and unusual pieces, which patrons couldn’t exactly buy to hang over a sofa. The art world was used to short exhibitions featuring sellable work by one artist. The studio and gallery scene felt completely incompatible with what this collective of radical artists wanted to create. We’re far from that scene as I hang a right at a Taco Bell in midtown. But what might at first appear to be sterile suburban sprawl is in fact a neighborhood on the upswing. The area has long been pop-

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Total Immersion

PHOTOGRAPHY BY CATHY CARVER (INFINITY MIRROR), DARIALSNEED (SHE FELL), DANIEL GARCIA (ARTECHOUSE), MICHEAL UNDERWOOD (LA EATS ITSELF)

Interactive experiences are in increasingly high demand in the worlds of art, theater, and even dining. Dive in.

↑ INFINITY MIRROR ROOMS MULTIPLE INSTALLATIONS Yayoi Kusama’s most immersive creations date back decades, making the artist both prescient and, in the age of the art selfie, wildly popular. You’ll find mirror rooms in the collections of The Broad, in Los Angeles, and Pittsburgh’s Mattress Factory.

THIRD RAIL PROJECTS BROOKLYN, NY Theatergoers can improvise alongside professional actors while exploring a “set” filled with mind-bending visual flourishes.

ARTECHOUSE MULTIPLE INSTALLATIONS These galleries, in Washington, D.C. and Miami, invite visitors to try on VR headsets and hang out in rooms covered with digital projections.

LOS ANGELES EATS ITSELF MULTIPLE EVENTS Over several courses, this series fuses art, performance, and food to interpret unsavory stories from L.A.’s past.

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Forever Herb

The laughs, the leadership, the legacy

by M ATT CROSSM A N

he most famous “only Herb Kelleher would do that” story starts in the marketing department. Southwest Airlines introduced the slogan “Just Plane Smart” in the early 1990s. After Southwest used it for a year or so, officials from Stevens Aviation, an aircraft sales and maintenance company in South Carolina, protested that they had already been using “Plane Smart.” A lawsuit seemed imminent. But instead of duking it out in the courtroom, Herb and Stevens chairman Kurt Herwald came up with a novel solution: an arm-wrestling competition for the rights to the slogan. As Southwest’s Chairman, President, and CEO, Herb rented out an arena, gave Employees time off so they could attend, and turned the entire event into a low-brow, high-comedy showdown worthy of the professional wrestlers who joined him in the ring. Southwest’s PR department chronicled Herb’s “training” before the match. He did off-rhythm

PHOTOGRAPHY BY PETER YANG/AUGUST

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jumping jacks alongside Employees doing their best not to laugh, curled a barbell made out of empty bottles of whiskey, and summited a flight of steps as if it were Mount Everest. When the fateful day arrived, “Smokin’ Herb” Kelleher did battle with “Killer Kurt” Herwald in the “Malice in Dallas.” Wearing a white boxing robe and red athletic shorts over gray sweatpants, Herb strutted to the ring, a cigarette dangling from his lips. Flight Attendants dressed as cheerleaders chanted his name. His arm in a sling, Herb claimed to have hurt it rescuing a child from traffic on the way to the arena. He read a faux proclamation from then-Texas Supreme Court Justice John Cornyn demanding that Herb be replaced by a former Texas arm-wrestling champion. And on and on. When it was over, Herwald “won” the best-ofthree competition … and then said Southwest Airlines could use the slogan after all. The companies raised $15,000 for charity, and both companies got more publicity than they could have imagined. march 2019 Southwest 59

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Herb’s reputation as a masterful and unconventional leader soared. Even President George H.W. Bush sent Herb a letter declaring the whole shebang “Just Plane Terrific.” That incident encapsulates what made Herb an icon. It was a little bit crazy and a little bit brilliant—and totally Herb. Southwest’s Founder, who died on Jan. 3 (he would have turned 88 on March 12), led the Company from an idea on a cocktail napkin to the largest carrier in America in passengers served by combining an ingenious business mind with an unending desire to treat people well and a refusal to take himself or life too seriously. “He is truly a legend, truly one of a kind, truly larger than life,” says Gary Kelly, the current Southwest CEO who worked for and was friends with Herb for three decades. Herb (he insisted everyone call him that) liked to describe Southwest as a mosaic made of many different parts. He was the same way. It seems like a contradiction that a man who wanted to have so much fun in everything would also be a tactically savvy lawyer, a hard-nosed businessman, and a highly focused leader of a Company

they would have otherwise reached. When they first met, at a law firm in Texas where Herb was a lawyer, Barrett was a legal secretary assigned to another attorney. By the time she retired in 2008, she was President of Southwest Airlines. “Here I am, a little girl from the sticks of Vermont who didn’t know anything. He treated me as an equal from the day he met me,” she says. “That’s the way he was with every single Employee or friend he ever met.” Herb’s philosophy at Southwest was to hire for attitude, not experience, and Barrett’s success validates that

renowned for its fiscal discipline. But not if you listen to the stories from the people who knew him best. No less an authority than Kelly once marveled at these diverse traits. How could one person have all of them? He came to a simple conclusion to explain their presence in one person. “It’s the magic,” he says, “of the word ‘and.’”

approach. At that law firm, when the two began working together, Barrett’s first task was to organize Herb’s office. He actually had two offices, an empty one in which he met with clients and another that was overrun with documents. His filing system, if it could be called that, was to scatter papers around the room. “It was the worst thing I ever saw,” Barrett said, laughing, in January during a “celebration of life” service honoring Herb. She attempted to instill order while he was on vacation. She was worried that when he got back, he would ask for something, and she would not be able to find it right away, and that would be the end. But he asked, she found, and from there, a relationship that would change American aviation blossomed. Barrett accompanied Herb to court, to lobby in Washington, D.C., and to political meetings in Texas. Often, he had to pick her up and take her home because poor depth perception left her unable to drive. Countless times, she saw Herb’s unique personal touch, either with her or other people. “He was brilliant,” she says. “But he was also kind

“We hire great attitudes, and we’ll teach them any functionality that they need.” — HERB KELLEHER

olleen Barrett and Herb worked so closely together for so many years—51 in all—that some people came to refer to them almost as one person: Herbandcolleen. Barrett sees the success of her career as proof of Herb’s unique ability to see beyond a person’s apparent station in life and to lift them higher than

PHOTOGRAPHY FROM LEFT COURTESY OF KELLEHER FAMILY (FIRST TWO), KELLEHER QUOTE FROM HARVARD BUSINESS REVIEW

He saw everyone the same—as people

Herb through the years: (from left) as a young boy growing up in Audubon, New Jersey, circa late 1930s; as a lawyer about 20 years later; on the job after being named interim Chairman, President, and CEO of Southwest Airlines in 1978; in his office in the 1980s.

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and never thought he was better than anybody else.” Once, the two attended the funeral of a man they knew. They did not know the man’s wife, and she stood alone during the service. No family members held her, no friends comforted her. As the preacher spoke, the woman cried uncontrollably, shaking with grief. “Herb walked up and held her as if she was his daughter,” Barrett says. “She sobbed and sobbed. She had her head on his shoulder. He led her away as if he had brought her to the cemetery. It was so him. And he didn’t think there was anything unusual about it.”

Whether he was serving Customers snacks onboard, arm-wrestling for the right to use an ad slogan, or celebrating the introduction of a new 737, Herb embodied the Culture of fun that he instilled at Southwest.

He let Employees be themselves

PHOTOGRAPHY COURTESY OF SOUTHWEST AIRLINES CO.

“Your People come first, and if you treat them right, they’ll treat the Customers right.”

o one made Herb laugh harder than Carroll Herzog, a 40-year veteran of the Company who works in Customer Service at Hobby Airport in Houston. The stories she tells reflect the Culture that Herb built that allowed Herzog to be herself and underscore how the Company took on his personality. Shortly after 9/11, Herzog and her fellow Customer Service Agents were tasked with searching Customers’ luggage. It made everyone uncomfortable, Employees and Customers alike. Herzog went out and bought an enormous pair of white cotton underwear and a red garter belt. She stashed them behind the counter, and every once in a while, she would hold one or the other up in front of unsuspecting Customers whose luggage she was searching

and ask, “Is this yours?” Another time, a businessman was annoyed that he had bought a nontransferable ticket. He wanted it to magically become transferable, and he expected Herzog to make it so, and he didn’t want to pay for it. She wanted to help but told him she couldn’t do that. Speaking right in front of her, he muttered that she must have PMS. She quickly fired back, “Yes, I do: profit motivated syndrome.” Herb laughed again and again at those stories. They weren’t just funny; he thought they represented good business practices and modeled what he wanted

Southwest to stand for. Herb, who in 1978 elevated from Southwest’s corporate counsel to Chairman of the Board and became President and CEO three years later, insisted Employees should come first and that the Customer isn’t always right. Empowered by the knowledge the boss had their back, Employees would treat Customers well. Those satisfied Customers, in turn, would become repeat Customers, which would please the Shareholders. Herb also believed that making smart decisions was more important than following rules to the letter. He wanted creative risk-takers, not automatons. More than anything, he wanted Employees to have fun at work and Customers to have fun on his planes. A rigid adherence to, say, line 23, subsection E, paragraph 90, would squelch that. So instead of some 500-page Employee manual, Southwest produced 30 pages of “guidelines.” “You know what the first line was?” he said in a 2017 interview with the San Antonio Public Library. “‘Guidelines for leaders: These are only guidelines. Feel free to break them in the interest of our Customers.’ And our People did. They were, I think, somewhat apprehensive at first. They didn’t believe we really wanted this kind of world. But after six months or a year, they were into it, big time.” That attitude became the foundation of the Southwest Culture. That Culture was created by Herb and Barrett based on the Golden Rule—treat others as you’d want them to treat you—something both learned growing up. Even as Southwest grew, the Company never lost its sense of humor, because it kept hiring people like Herzog. Whenever Herb flew through Houston, he would show up at Herzog’s counter with a new friend and ask her to retell march 2019 Southwest 61

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the PMS story or the underwear story or another crazy story she had, and laughter would explode out of him like confetti from a cannon. “He always wanted everybody to think they were the greatest, and he wanted to bring the greatest out in everybody,” she says. “That’s such a gift. You didn’t even realize that’s what he was doing when he was doing it. That’s how good he was at it.”

His laugh roars on “What we are looking for first and foremost is a sense of humor.”

He had a remarkable memory ... “Show [people] that you admire, value, and love them as individuals, rather than just as ‘producers.’”

hen Maxon started covering the airlines for the Morning News in 1990, he scheduled a meeting with Herb and Barrett. Maxon wanted to introduce himself and put names to faces and let them do the same. “I said, ‘It’s a pleasure meeting you, Mr. Kelleher,’” he says. “He said, ‘But we’ve met before.’ Herb and Colleen marched me down to the lobby in the headquarters to show me a framed story they had down there that I had written probably a decade earlier when I was covering Dallas City Hall. I had forgotten, but they had not.” Maxon had written hundreds of stories in between, so it’s not surprising that he forgot. But Herb had met thousands of people over that same time, so his recollection stunned Maxon. “I don’t know how he did that,” he says.

“But it wasn’t fake. He did not have Herb loved his Southwest Family, which a team of 100 people hiding in the included CEO Gary room behind him whispering in Kelly (top left) and his ear.” President Emeritus Colleen Barrett. And Many of the tributes that have the Family loved him poured in recounted similar stoback—in 1994, Pilots ries of his uncanny ability to recall gave Herb a custom Harley-Davidson. names and details, even involving people he met only once before. “When I first met him, I thought [his memory] was some trick. Not that it was disingenuous, but a trick that he had some sort of book or guide that he would go refresh his recollection,” Ricks says. “No. It was real. We’d go to Washington. We’re walking in the halls of Congress. He’d remember the name of a young staffer who he had met a few years ago. Most CEOs wouldn’t even say hello to a young staffer. Herb remembered their names. I was always very jealous of that skill.”

PHOTOGRAPHY COURTESY OF SOUTHWEST AIRLINES CO. (TOP PHOTO BY DAVID WOO)

erb’s laugh was a legend in itself. “It wasn’t just loud,” says Bill Cunningham, presiding director of Southwest’s board of directors. “It was a vivacious laugh, a big laugh.” Ron Ricks, the vice chairman of the board, describes it as “incredibly infectious.” It’s immortalized at Southwest’s Dallas Headquarters. On one wall, there’s a button, and when you press it, you can hear that unmistakable sound: full-bodied, booming, genuine. Terry Maxon, who covered Kelleher and the airline industry for more than 20 years for The Dallas Morning News, says he once thought of trying to turn Herb’s laugh into a ringtone. “But it would have scared people, I think,” he jokes, adding that Herb’s laughs kept going until he ran out of air. “Everybody knows they’re not that funny,” he says. “But with Herb, you thought, Maybe I am that funny. He just made people feel good about themselves.” Herzog adds: “He’d hock up a lung he was laughing so hard. Who has a laugh that makes you laugh when you’re just talking about his laugh? Nobody, except for him.”

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... but it wasn’t perfect “I forgive all personal weaknesses except egomania and pretension.”

hese same friends who marvel at Herb’s photographic memory also laugh at his absent-mindedness. He could be oblivious—to what day it was, what time it was, where he was supposed to be. It was not uncommon for him to have one lit cigarette in each hand, apparently because he forgot about the first one. He lost his car keys, his rental car keys, and even cars. Barrett says Herb once paid a cab driver $200 to drive him around the Dallas airport looking for his car. Another time, Herb arrived at the airport in San Antonio. He saw someone he knew, screeched to a stop, jumped out of the car, and started talking. Hours later, he was in Dallas when he got a call from someone at the San Antonio airport.

“Did you get a new car?” the person asked. “Yes,” Herb said. “Is it a silver Mercedes?” the person asked. “Yes, why do you ask?” Herb said. He had left it running in front of the airport.

His on-time arrivals were a challenge “Think small and act small, and we’ll get bigger. Think big and act big, and we’ll get smaller.”

elly, Barrett, and Ricks traveled with Herb extensively. Everywhere they went—Southwest Headquarters, restaurants, airports—he stopped to talk to people he knew. He would not, could not, walk by an Employee without saying hello. Ever. He often hugged and/or kissed most of them, too, and whoever that person was, Herb made him or her feel like the only person in the room. Meetings, appointments, and flights were constantly in jeopardy as a result. These impromptu conversations happened so often that Herb’s friends had a routine to try to get him to his next meeting or flight. “Go get him,” Barrett would say, and dispatch Ricks or Kelly or someone else to intervene and retrieve Herb by physically standing between him and whoever he was talking to. “Most of the time, he would fuss at the person who came to get him. Like, ‘I’m talking to this person,’” Ricks says. “That was more important to him than the flight, the speech, the meeting. You would literally have to interrupt and tell the person, ‘I’m sorry. Herb’s going to miss his flight.’ He would not break away.”

He could warm up any room “Southwest’s essential difference is not machines and ‘things.’ Our essential difference is minds, hearts, spirits, and souls.”

tories abound of Herb’s phone calls, handwritten letters, and visits to Employees and friends who needed a boost. He believed in the power of the personal touch, though he probably wouldn’t have put it that way, because that implies forethought, when he usually just acted on instinct. “He loved to serve,” Barrett says. “I told him one day, ‘You are the best servant-leader I have ever met.’ He literally said to me, ‘What the hell is that?’ He looked at me like I had three heads.” Herzog relays one sobering memory. One day, a pair of sisters who worked at Southwest were walking through the lobby of a Houston hospital. They saw Herb talking to a couple of men in suits. They didn’t want to bother him. But he saw them, hollered hello, and came over to talk. They told him they were there to visit their mother, who march 2019 Southwest 63

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Dear Herb

Countless Southwest Employees and Customers expressed their sadness and gratitude through email and social media. Here’s a sampling. I’ve always loved aviation, and as a kid, I dreamed of becoming a Southwest Pilot. On one trip, when I was around 10, the Gate Agent at San Diego arranged for me to meet one of the Pilots, who gave me a tour of the aircraft. It was an unforgettable experience. My mom suggested I write a thank-you note to Southwest. Not knowing exactly who to address it to, I decided to send it straight to the CEO, Herb Kelleher. A few weeks later, I found a large box on our front porch addressed to me. Inside were model airplanes and Southwest and aviation memorabilia. However, my favorite part was the note inside, personally written and signed by Herb, thanking me for my letter. I never did end up becoming a professional pilot. But Herb’s gesture had a tremendous impact, and 20-plus years later, I remain a loyal Southwest Customer. I believe Leadership starts at the top, and my one small interaction with Mr. Kelleher speaks volumes about the values he instilled in the Company, which are still easily recognizable today. Trevor Maynard Ellicott City, Maryland

Thank you for giving us so much love and confidence. I am honored to have known you, and my heart is broken knowing I will never again run into you in the elevator or the hallways of Headquarters. I miss you already, Herbie. Lidia S. Martinez Manager, Community Affairs & Grassroots San Diego

His engine never stopped “There is a difference between ‘micromanagement,’ which deprives others of initiative, creativity, and growth, and ‘micro-knowledge,’ which aids in making excellent leadership decisions.”

We lost a great man whose spirit lives on in all 60,000-plus Southwest Employees. Before “employee engagement” became a term, Herb knew the importance of treating people with love and the Golden Rule. Around seven years ago, I was thinking about my career after college. I wanted work I was passionate about and a cause that was bigger than myself. One marketing class later, I picked up a book that described the Leadership of this incredible man, who put Employees first and Customers second. Fast-forward to today. It’s been an honor to work under his Leadership. I owe it to Herb for teaching me to lead with LUV, People, and the Golden Rule. I know the People of Southwest will honor his legacy and follow in his footsteps for years to come. Linnea Jordan Customer Relations Specialist Dallas

erb read voraciously—about history, chocolate, the Brooklyn Bridge, calculus, whatever. Barrett jokes that she never had to read while she worked for him because he gave her daily book reports. He loved to gather friends and stay up deep into the night, a glass of Wild Turkey in one hand and a Merit cigarette in the other, discussing the news of the day or what he had just read. His memory for names and faces translated to whatever he had read, so woe be unto the poor sucker who debated with Herb without having his or her facts straight.

The later Herb stayed up, the more he wanted to talk, the more energized he got, the more complex the topic became. “Somewhere, somehow, he got into quantum mechanics,” Kelly says. “He was reading about quarks and string theory. I would always kid everybody: ‘When it gets to be a certain time of the night and Herb starts talking about string theory, I’m going straight for the elevator.’” Once, Barrett says, Herb and a Pilot got in an argument at a cookout over whose car was faster. Nobody knows exactly what happened next, except that the two left the party in Dallas, and Herb called the next morning from Ennis, Texas. “Don’t ask any questions,” he said (more or less). “Just tell me how to get home.” Once a year, Herb and his friends gathered at his ranch in West Texas to eat, drink, and tell stories. Herb loved to tell stories. “It didn’t matter if you’d heard it already,” Kelly says. “He’d say, ‘You don’t understand. I tell these

PHOTOGRAPHY COURTESY OF SOUTHWEST AIRLINES CO.

had just gotten bad news about cancer. “He goes up to their mother’s room and introduces himself as Dr. Kelleher and proceeds to tell their mother how important they are to the airline, and they could not be Southwest Airlines without them,” Herzog says. “When I tell that story, I get reduced to tears. I could never imagine being able to do that. Going into a hospital room is hard enough for a family member. To be able to walk in there and totally change the energy of the room—he was fearless. Not only was he funny, but he was just so genuine. It was so easy for him.” Many anecdotes about him begin something like, “He didn’t have any reason to be nice to me, but …” That’s how Dallas entrepreneur Craig Hall starts his story. In the mid 1980s, Hall’s real estate empire was crumbling. “A lot of fair-weather friends stopped calling or returning my calls,” Hall says. “In the midst of all that, Herb calls and spends time with me and takes me to dinner. He was there when nobody else was there. That’s a side of him that a lot of people probably don’t know.” Hall spoke at the celebration of life service wearing one of the hideous ties Herb had sent him over the years as a running joke. Herb often sent Hall handwritten notes, too. “In addition to his bombastic facade of great humor and his great laugh and all of that, there was a real compassion and a real decency of the human spirit that few people have,” Hall says. The Hall story is one of Barrett’s favorites. She says that when Southwest was starting out in the early ’70s, Herb and other Company officials were shunned by the Dallas business community. Barrett believes that’s why Herb empathized with Hall: He wanted to do what nobody did for him.

64 Southwest march 2019

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Herb, you kept us smiling and won our hearts. Thanks to you, Herb Kelleher, flying is now accessible and fun for everyone. You were an inspiration for generations of air travelers and innovators. The BWI Thurgood Marshall Airport family joins in celebrating the life and laughter of a man who made it easier for all of us to â&#x20AC;&#x153;move about the country.â&#x20AC;?

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He was all about winning “I love battles.”

outhwest became Southwest because Herb never let the Company waver from its identity as a low-cost, high-volume, point-to-point airline. That approach wasn’t Herb’s idea, but he perfected it. An article in Fortune magazine said that early in his tenure, Herb approved every expenditure over $1,000 “not because I don’t trust our [P]eople, but because I know if they know I’m watching, they’ll be just that much more careful.” The Company has made a profit every year since 1973 and has never laid off an Employee, all while revolutionizing the aviation industry. Southwest was the first airline to turn planes around in 15 minutes, and the first to offer

profit sharing to Employees. It was also the first airline with a CEO who wore a grocery bag on his head in a TV commercial and boarded his planes on St. Patrick’s Day dressed like a leprechaun. The connecting thread between personal zaniness and business savvy was that Herb was fiercely competitive about everything, even having fun. “I used to tease him [that] if he didn’t get an award plaque every four hours, he broke out in hives,” Ricks says. One time, Herb came back from an award ceremony and was the most excited that Ricks had ever seen him. Herb had received a plaque from his alma mater for his induction into the Haddon Heights High School Athletic Hall of Fame in New Jersey. “He was so pumped about that,” Ricks says, “which told me that this competitive streak he had didn’t just start with Southwest Airlines. It was something he was born with.” Ricks chooses his words carefully. As badly as Herb wanted to win, he played fair. Herb’s strong relationships with Southwest’s unions were proof. “He had a competitive spirit that was noble,” Ricks says. “He wasn’t there to vanquish a foe just for the sake of vanquishing a foe.” Many of those vanquished foes became his friends. Ricks says that when he first started representing Southwest, people knew Herb everywhere they went. “People would tell me their Herb story: ‘Oh, yeah, Herb and I go way back. We did this; we did that.’ Frequently—not just once or twice, but frequently—people would say, ‘We first met as adversaries in a lawsuit.’ I would say, ‘You fought

INTRO KELLEHER QUOTE FROM FORTUNE MAGAZINE

stories for my enjoyment, not yours.’” Cunningham was often Herb’s roommate on those excursions, though Herb spent almost no time in the room. Herb stayed up until dawn drinking and talking with whoever had the stamina to stay up with him. One by one, Southwest executives went to bed, but not Herb, and not the Pilots who had been invited. They thought they could hang with the leader. They learned otherwise. One time, Herb finally went to bed as the sun started to rise. When everyone gathered at 7:30 that morning, he was awake and refreshed and ready to attack another day.

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with him.’ They would say, ‘Yeah, we fought like cats and dogs. Once the case was over, he became my best friend.’”

His legacy is immeasurable “A company is stronger if it’s bound by love rather than by fear.” erb’s legacy goes beyond just numbers, but the numbers are staggering. He helped the Company grow from having just three planes to a fleet of more than 700. He saw an airline as more than a way to get from one place to another. It was a way to change lives. By offering cheap fares, Southwest “democratized aviation,” Cunningham says. No longer were planes full of just businessmen. They were also full of families. Schools study Herb’s management philosophy, and countless companies have tried to copy Southwest’s Culture. The airline continues to thrive in part because it hasn’t veered from his ideas of how to run a business. “If you forced me to choose one word, I would say his legacy is love,” Kelly says. “I think that represents so many things. You’ve got Love Field. You’ve got L-U-V [the Company’s ticker on the New York Stock Exchange]. He just had a huge heart. “When I first got the job at Southwest, the thing that

impressed me the most—it was so unorthodox and so different—was his liberal use of the word love. He would tell all of us, all Employees, how much he loved us. Not Southwest, not the business. He said, ‘I love you.’ There’s nobody I ever worked with who talked that way. This was more than just a profit-and-loss venture for him. This was a cause. This was truly giving Americans freedom to fly, it was truly giving job security to Employees and their families. That was a powerful emotion, a passion, for him.” Few CEOs have been as successful as Herb. And none have ever had as much fun. Matt Crossman is a freelance writer in St. Louis. Email him at mcrossman98@gmail.com.

PHOTOGRAPHY COURTESY OF SOUTHWEST AIRLINES CO.

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On behalf of everyone at Equifax, we extend our sincerest condolences and heartfelt sympathies to the family that Herb built at Southwest AirlinesÂŽ. His faith and commitment to the best in people transformed an industry and will continue to inspire us all. #HonoringHerb

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CONTINUED FROM PAGE 57

20-something and head down a dim hallway into the House of Eternal Return. You find your own way through the 70-odd rooms in the exhibition, and I’m not sure where to start. This ability to choose your own adventure, the freedom of the improvisational storytelling, is part of the appeal. Guests first encounter a twostory Victorian home, where you sift through clues to what happened to the family who once lived there. Or you can ignore the story line completely, and ascribe any meaning you want to the often surreal sights and sounds ahead. The premise allows for rends in the fabric of reality, wormholes into other worlds. Visitors find their way through a number of portals, into dozens of fully imagined universes that feel like the manifestation of the missing family’s most far-out thoughts and memories and dreams. The best known of these portals stands before me. The House

is already working its magic: This blocky mainstay of every modern kitchen now seems full of portent and mystery. Through my headphones, I hear the voice of Emily Montoya, one of the original Meow Wolfers. (Audio tours, in which artists talk about the various rooms, are available at the front desk for a small fee.) “When you think about refrigerators, they’re actually pretty beautiful and futuristic,” she says. “They have that nice, clean Vacuform language going on.” The fridge may be speaking fluent Vacuform, but I’m about to be rendered speechless. Before I can open it, the appliance opens itself. White light silhouettes a human form, and a young woman steps out of the refrigerator and into the kitchen. She’s holding an infant in her arms. I half-expect chimes of revelation to sound. The scene is like a modern-day creation myth come to life. I also wonder, Are mother and child hired actors? Are

they supposed to be part of the family who disappeared? Can you even hire a baby? This place is doing funny things to my brain. Confronted with the underlying message of “Things aren’t what they seem,” my mind churns out its own stories to try and explain the inexplicable. I wonder where we come from and where we go after we’re gone. I wonder about the family missing from this house. I think of my own father and the psychic signature he left behind when he died a few years ago. What would my family drama look like, manifested in my own House of Eternal Return?

ennis bartels, the former executive director of San Francisco’s Exploratorium, the granddaddy of hands-on science museums, uses the term “participatory art” to describe this kind of work. “Nothing happens if you don’t activate it,” says Bartels, who’s now chair of the board of

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directors at Burning Man. “Maybe it’s climbing all over the art at Burning Man, or playing with the phenomena at an Exploratorium exhibit. If you just stand there looking at it, you’re not getting a tenth of what the experience could be. You only get as much back as you’re putting in.” Bartels likes that “there’s nothing too precious” in these kinds of environments. “You look at an art museum or gallery in a very different way,” he says. “Everything’s so valuable that it immediately creates a sort of hands-off feeling.” I feel pretty hands-on as I push through the fridge, heading down a bright, narrow passage that empties into a retro-futuristic travel agency. A couple entering the room looks at me as if they think I’m part of the installation’s narrative, someone there to make the experience even weirder. The hours spin by in a swirl of color, texture, and story. I marvel at how each room bears the stamp

of its respective creators, from preternaturally vivid forests with velvety branches to a black-and-white cartoon room that makes you feel like Betty Boop. I push through more portals, climb into tree houses, and jam on a xylophone made of glow-in-the-dark mastodon bones with a toddler. Some of the rooms look meticulously planned and executed, while others look as if scavenged treasures were staple-gunned to the wall in a fit of maximalist glee. Sound adds another stratum of sensation: machine noises, eerie music, soundtracks of videos that look like they were made on other planets. I feel my eyes pinwheeling, my brain quaking like Jell-O, my hands reaching out for the next thing to touch. I exit through the gift shop, the one thing that feels routine about my visit. I, for one, can’t resist cool merch, but a question that’s been treading water at the edge of my mind swims front and center:

What, if anything, did these radical artists sacrifice by making it big? Kadlubek hasn’t been shy about wanting to make Meow Wolf a billion-dollar company. Meow Wolf’s creative impact beyond the art world is undeniable, says Hugh McDonald, executive producer at Ideum, an Albuquerque area company that creates interactive digital exhibits for museums, and for well-known corporations he is reluctant to name. Clients tell him they want their own Meow Wolf, McDonald says. “They’re asking for an immersive experience— something outside of the frame.” There’s a debate in the art world about these experiences, and whether they qualify as anything more than money-making amusement parks. Kadlubek bristles at any suggestion that Meow Wolf is too focused on business. “[Critics] say, ‘Hey, what are you doing making money off of art? What are you doing participating in capitalism?’ But how

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are we going to change the system if we’re not part of it?” Meow Wolf marketing director John Feins puts it this way: “We want artists to be able to quit their day jobs. To do art full-time.” Finding that balance between Meow Wolf’s explosive growth as a business and the rebellious outsider principles of the group’s early days has its challenges. “We want to preserve all we can of collectivism but also be a legit company that people want to invest in,” Feins says. “We’re in an ongoing conversation. ‘Are we staying true to ourselves? Is there a better way to do it?’” One thing’s for sure. Meow Wolf won’t remain static. There’s a sense that the art collective that became a company is a living, breathing creature. Artists involved in the group's projects have referred to Meow Wolf as a beast, with its own agenda, that they are helping bring to life. Toward the end of my stay at the House, I look into another portal, this one edged in what looks like cake icing. It’s a hall of mirrors, amplifying an anatomical heart into infinity. The piece, “Cakeland,” by the artist Scott Hove, is part of a 2018 update that saw new art introduced to many of the installation’s rooms. In an announcement about the addition, Meow Wolf noted, “We haven’t just expanded our Multiverse, we’ve blown it wide open. Maximal is more, and more is what we always want! More interactivity, more sound, more infinity!” Catching glimpses of myself in the prism of mirrors, I realize that, like all of us, Meow Wolf looks different from every angle. It contains multitudes. And with its continued growth—more visitors, more installations, and more creative exploration—even infinity doesn’t seem out of reach.

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Agenda

Spring into the season with these 10 reasons to travel. MARCH 20–APRIL 14 WASHINGTON, D.C.

Bask in Blooms

In 1912, as a sign of friendship between the U.S. and Japan, the mayor of Tokyo gave 3,000 cherry trees to the city of Washington, D.C. It’s a gift that keeps giving every year with the National Cherry Blossom Festival, a series of events celebrating the arrival of spring and the blooming trees. It culminates on April 13 with a parade down a mile-long stretch of Constitution Avenue, in the heart of D.C. nationalcherryblossomfestival.org

PHOTOGRAPHY COURTESY OF NATIONAL CHERRY BLOSSOM FESTIVAL

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MARCH 7–10 NEW YORK CITY

Find a Rare Read You’ve never seen antiquing quite like this. The New York International Antiquarian Book Fair is a bibliophile’s paradise, where dealers from around the world gather at the Park Avenue Armory to showcase their rare book collections. Take a stroll through the fair, and you might encounter an early folio of Shakespeare’s plays, a cookbook from 1577, or an illustrated scroll from the 13th century. nyantiquarianbookfair.com THROUGH AUGUST 31 OKLAHOMA CITY

Strum Along

He’s no Earl Scruggs, but Kermit the Frog has done wonders for the popularity of the banjo. You’ll recall his duet with Steve Martin, or the opening of 1979’s The Muppet Movie, in which Kermit performs from a log in a Florida swamp. (“Why are there so many songs about rainbows?”) Kermit’s affinity for the most American of instruments is reason enough for the American Banjo Museum to host an exhibition dedicated to the life and work of Muppets creator Jim Henson. Guests can see original art and objects related to Henson’s legacy alongside that famous banjo and the frog who played it. americanbanjomuseum.com MARCH 12–JUNE 9 LOS ANGELES

Picture a Perfect Day About 150 years before Photoshop turned every shutterbug with a computer into an aspiring photographic artist, Oscar Gustave Rejlander was holed up in a darkroom, meticulously combining photo negatives to create evocative tableaus of Victorian life. Rejlander’s experimental work, including a series of expressive portraits made in collaboration with Charles Darwin, is collected at the Getty Center in the first major retrospective focusing on a man

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Every city celebrates St. Patrick’s Day, but only Chicago gives its river a dye job to match all the shamrock decorations and green beer. After the ceremonial spring greening, stick around downtown for the parade, and then head to the Irish American Heritage Center for a holiday festival. chicagost patricksdayparade.org

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Roses are red, violets are blue. This city’s got beaches, and lots of sunshine, too. Fortunately, this city also has better poets than us, as evidenced by O, Miami, a monthlong poetry festival whose stated goal is to make sure everyone in town encounters some verse before May 1. Organizers go beyond readings and workshops to present poetry in unconventional formats. In years past, poems have been sewn into blouses at a thrift store, written in the sky, and read from speakers tucked inside shells on Miami Beach. omiami.org APRIL 5–7 MINNEAPOLIS

Listen to March Madness Your bracket will bust (if it hasn’t already), but there is at least one thing that’s predictable about the NCAA Division I Men’s Basketball Tournament: The Final Four host city gets to enjoy a lot of live music. In this case, that means three days of free concerts at the Minneapolis Armory. Our predictive abilities go only so far—as of press time, the NCAA had yet to announce who’s playing—but last year’s performers included Imagine Dragons and Luis Fonsi, and we’re still kicking ourselves for missing Bruce Springsteen at the Big Dance in Dallas in 2014. ncaa.com

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APRIL 13–14 NORTH CHARLESTON, SC

Savor the South

Charleston is known for its food scene, which rivals what you would find in cities 10 times its size. It makes sense that the High Water Festival, put on by the band Shovels & Rope, would feature family-style dining experiences, loads of top-notch Southern cuisine, and oyster education classes, among other culinary delights. But we’re just as interested in the live music, and performers include Leon Bridges, Jenny Lewis, and Mitski. In North Charleston, you can’t have a great concert without great food. highwaterfest.com THROUGH JUNE 30 SARASOTA, FLORIDA

Visit a Living Museum French post-impressionist Paul Gauguin traveled widely, taking inspiration from the rich environments he found in French Polynesia, Brittany, and Martinique. The plants that gave those environments their vibrancy will be presented with some of Gauguin’s woodcut prints and engravings in an ongoing exhibition at the Marie Selby Botanical Gardens. It’s a rare opportunity to see an artist’s muse—in this case, a selection of flora that includes banana trees, palms, and taro—alongside their work. And the tropical setting makes it one of the country’s most beautiful museums. selby.org APRIL 24–27 AUSTIN, TEXAS

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South by Southwest gets all the press a month earlier, but the Moontower Comedy Festival is Austin’s much more hilarious, and much less crowded, spring festival. Headliners like Jenny Slate, David Spade, and Amanda Seales perform at venues throughout the city. But don’t miss the sets by local comedians, who make Austin a pretty funny place to be the rest of the year. austintheatre.org

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THE CITY YOUâ&#x20AC;&#x2122;RE MISSING

Reno-Tahoe The spirit of the American West lives on in Nevada, where adventure and creative reinvention go together. BY MILES HOWARD

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LITTLE CITY, BIG HEART Clockwise from left: Ride around Tahoe, climb downtown, snack at Simple Ice Cream Sandwiches, draw at the Nevada Museum of Art, and learn to love Renoâ&#x20AC;&#x2122;s Playa Art Park.

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e Executive MBA I was director of operations at my company when I decided to enroll in the 100% online Executive MBA program at the University of Nevada, Reno. Celeste Johnson, 44, After graduating, I was married and mother promoted to chief operating of three teenagers officer. Today, very few business situations intimidate me, and with that comes a sense of calm confidence in my ability to lead. The program was run by caring, professional educators from the University of Nevada, Reno. When I had questions or concerns, I had professors respond to my texts or emails literally within minutes. The Executive MBA is designed for business professionals, so I had the flexibility to study on my own schedule. The cohort model meant that everyone moved through the entire two-year program together. We had the opportunity to get to know one another online and built project teams and relationships, too. It was a $30,000 investment in me, and I consider it a 5-star experience.

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’m standing by a window on the seventh floor of Whitney Peak Hotel, downtown Reno’s first independent non-gaming hotel, admiring the shimmering green dome of the Silver Legacy Resort Casino and the burnt sienna glow of the Carson Range, when a tanned, muscular arm suddenly swings out from my left. There’s a woman ascending the side of the building. Reaching for my phone, not sure whether I should take a picture or dial 911, I watch as a young woman in a neon-green tank top Spider-Mans her way up the building. She’s wearing a harness and grabbing onto rock-like holds affixed to the hotel’s exterior. It dawns on me slowly—the 16-story “east face” of the Whitney Peak is a climbing wall. People don’t just come here to dine, drink, and luxuriate. They also scale the scenery. This unlikely marriage of boutique city lodging and vertigo-inducing recreation is the perfect aperitif for the three days I’m about to spend in Reno and Lake Tahoe. I traveled here from Boston expecting to split my time between smoky blackjack tables and ritzy mountainside boat clubs. But, as I’ll soon learn, Reno and Tahoe comprise something else entirely. There is so much more to this dual destination in northern Nevada than “the city and the mountains.”

It’s a thriving pocket of the American West, where the mythical frontier spirit of adventure and enterprise is not just alive, but evolving. Reno-Tahoe, a region once defined by the western migration of the 19th century, is booming again. Only this time, the lure isn’t timber or gold. It’s the cosmopolitan-meets-country existence that Reno-Tahoe offers to all—a lifestyle well worth living.

A tale of two places The story of Reno-Tahoe is written in silver. The year was 1859 and the Carson Range was crawling with bearded men who came here to prospect for precious metals in the rivers and mountains. A silver lode near Mount Davidson had sparked an influx of aspiring mining tycoons. But to reach the prize, the prospectors had to cross the Truckee River, a powerful waterway that meanders across the border of Nevada and California. An enterprising fellow built a log bridge over the Truckee and charged a toll for the privilege of getting across alive.

PHOTOGRAPHY COURTESY OF WHITNEY PEAK HOTEL; (PREVIOUS SPREAD) PHOTOGRAPHY COURTESY OF VISITRENOTAHOE.COM (HORSE, ICE CREAM, SCULPTURE), WHITNEY PEAK HOTEL (ROCK CLIMBING), NEVADA MUSEUM OF ART (WOMAN)

Whitney Peak Hotel

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The prospectors scraped out most of the silver from Mount Davidson, but in discovering the silver haul and scouring the surrounding wilderness, the men unwittingly stumbled across something else. Something much, much bigger. West of Davidson lay a massive cerulean lake flanked by mountains. The lake was quickly transformed into a transportation hub for miners and for loggers who harvested the king-size trees that grew around the shores. Steamboats stacked with timbers chugged across the water. And so the region’s future was decided. Decade after decade, travelers kept coming to these neighboring commercial hotspots, inspired by the idea of Manifest Destiny and the dream of hacking paradise out of the wilderness. But slowly, the promise of the West evolved. Swanky resorts, where you could spot Frank Sinatra and the Rat Pack sipping Manhattans, appeared at Lake Tahoe. Reno took a more taboo turn and embraced a 1931 residency law that made it easy for couples to move to Nevada and get divorced. Then the city went all-in on legalized gambling, which the mob dominated until organized crime was driven out by new industry regulations and law enforcement in the latter half of the 20th century. For many outsiders, the story of Reno-Tahoe ends at the casinos and the marinas. The true story, which continues to this day, is one of contrasts. My first night in town, when I step off the plane and enter the terminal of Reno-Tahoe International Airport, I expect to be greeted by slot machines. (The airport is five miles from downtown Reno.) But the first thing I encounter is a bronze statue of a smiling skier. I’ll have whatever he’s having, I think. The floor is decorated with a blue marble “river,” populated by reflective fish, which I follow past the baggage carousels to the hotel shuttle pickup area. I feel a wave of excitement. As my shuttle zooms toward the animated neon skyline of late-night Reno, I think that I could be arriving at the doorstep of a new frontier.

Fuel Up

↑ Liberty Food & Wine Exchange / This artisan eatery in Reno’s Riverwalk District uses locally sourced ingredients to handcraft shareable plates featuring pastas and cured meats. After having a glass of vino at the wine bar, take a leisurely stroll along the Truckee River.

Lone Eagle Grille / A fine dining experience

on Tahoe’s north shore is enhanced by lakeside views and a firelit ambience that calls to mind one of northern Nevada’s historic lodges. Try the juicy roast chicken with garnet yam puree, roasted zucchini, and thyme jus.

Louis’ Basque Corner / Immigrants from the Basque Country of northern Spain have long flocked to the Reno-Tahoe area. Basque culture and food are well-represented at this Reno icon, which has offered family-style dining (try the lamb) for more than 50 years.

Rising from my plush bed at Whitney Peak the next morning, I pull open the curtains to reveal a stunning view of the city’s casinos. The Eldorado, Silver Legacy, and Circus Circus tower above me like citadels from a Lord of the Rings movie. This looks more like the Reno I expected. But there’s more to these three casinos than meets the eye. Together, they constitute The Row, a $100 million renovation project undertaken by Eldorado Resorts to redefine the idea of what a casino can be. (Whitney Peak, which opened in 2014, was a precursor to this.) Why settle for a bullpen of slot machines and cocktail bars when you can also catch a show, sample locally brewed craft beers, shop for designer clothing, or even enjoy a hot stone massage at a luxury spa? I head out and walk through the glowing Reno Arch, which features an irresistible tagline: “The Biggest Little

City in the World.” To my left, I see the towers of Harrah’s Reno. Bill Harrah opened his first bingo parlor here in 1937, later opening casinos and hotels in Reno and Lake Tahoe. The company that bore his name would go on to become one of the most influential and recognizable in the gaming industry, with locations across the country, but this is where it all began, and where it continues. The east tower recently introduced an adults-only arcade to appeal to millennial customers. And the resort at Harrah’s Lake Tahoe—which includes a casino, hotel, and venues for live entertainment—will soon finish an extensive remodel.

PHOTOGRAPHY BY DAVID CALVERT

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Truckee River Walk

“Space Whale”

in tuition than they would at most Tier 1 research institutions. UNR has one of the largest study abroad programs in the nation, and researchers there make waves at an international level. But the university is also critical in driving an increasingly diversified area economy. Its esteemed School of Medicine, for example, plays a major role in a robust health care industry and in making northern Nevada a hub for medical research. When Silicon Valley came knocking, UNR had already begun doubling down on its reputation as an incubator of top talent, building new advanced labs and residence halls to accommodate an increasing number of students. The university has invested heavily in new facilities, and enrollment swelled to nearly 22,000 students by the fall of 2017. Some UNR grads have found their way into Reno’s existing startup circuit, while others have launched companies of their own. Once word traveled that Reno was amassing its own tech scene, the big fish came, too. The word on the tip of everyone’s tongue these days is Tesla. The automotive and energy company opened its first “Gigafactory” here in 2016. It’s the largest lithium-ion battery factory in the world, and it’s still growing. Finally crossing over the river bridge, I step into Midtown. This leafy residential neighborhood is proving to be one of the most popular enclaves for Reno’s

PHOTOGRAPHY BY VISITRENOTAHOE.COM (WOMEN), PHOTOGRAPHY BY ANDY FOX (SPACE WHALE)

Ahead, the Truckee River rumbles through downtown, bordered by gorgeous pedestrian walkways studded with fountains and observation terraces. I’m about to cross the river bridge when something distracts me. It’s a stone plaza with giant sculptures, including a whale made of black steel and colorful stained glass. This gargantuan beauty is the “Space Whale,” which debuted at Burning Man in 2016. The legendary annual arts gathering goes down in the desert about three hours north of Reno, and one could say that the creative freedom of Burning Man is in Reno’s blood. Once you leave the glitz of the casinos, you step into a city where a new 21st-century “silver rush” is happening. For the past decade, Reno has been redefining itself as a technology hub. Rising startups, including Flirtey (a leading drone delivery company) and PassivDom (which makes 3D-printed houses), have set up shop here. The housing shortages and rising rent in Silicon Valley sent engineers and developers northeast, where they found affordable spaces and beautiful scenery in Reno. The incoming entrepreneurs got more than just real estate. They discovered a city full of skilled college students and graduates ready to put their degrees to work. The University of Nevada, Reno has long been recognized as a top-tier research institution with acclaimed engineering, education, and business programs. As is often the case in Reno, high quality doesn’t come at a high cost: The university estimates that its students pay 80 percent less

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expanding workforce. The high-rises segue into ranch homes, warehouses, and streets lined with vibrant trees. The lawns are decorated with succulents and stones. In three blocks, I pass gigantic murals depicting historical figures and aliens, a sushi burrito joint, a stringed instrument shop, an indie bookstore in a manor house, and a board game brewpub where the millennial patrons are building a Lego city on the tables. It’s Saturday, so for all I know, they’re unwinding after a week of tweaking algorithms and rationing VC cash. After tasting a series of beers and spirits at 10 Torr, a craft distillery and brewery that uses a unique vacuum distillation technology to give its spirits a remarkably pure flavor, I walk several blocks to the Nevada Museum of Art. There I see Trevor Paglen’s “Orbital Reflector,” an early prototype of an inflatable silvery sculpture that will travel into the cosmos on a SpaceX rocket not long after my visit. Upstairs, I encounter a gallery of photographs by Anne Brigman. Admiring the hazy sepia aesthetic of Brigman’s landscape shots, I step into the mind of someone deeply in love with the mountains. Brigman spent decades scouting the Sierra Nevadas for shooting locations, part of a long tradition of artists taking inspiration from RenoTahoe’s striking and diverse environment. Today, whether we’re talking about engineers or artists, the Western pilgrimage continues. And some roads west lead to places higher and wilder than Reno itself.

Harrah’s Lake Tahoe / Outdoor rec-

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The real treasure of Tahoe I wake up late the next morning, pack my bags, and check out of Whitney Peak. It’s time to go from Reno to the more elevated shores north of Lake Tahoe. Today’s weather couldn’t be sunnier. The drive will be epic. But first, some espresso—which I procure from a painter’s studio-turnedcoffee shop called Crafted Palette—and an early lunch at Liberty Food & Wine Exchange, where I tuck into some creamy spinach campanelle with winter squash, chorizo, and black truffles. An hour later, hopped up on caffeine and carbs, I’m in a rental car flying along the highway toward the Carson Range. I take the scenic route, following state Highway 431 as it ascends through the foothills. Then things escalate. I work the wheel of my Nissan Sentra liberally to negotiate the hairpin turns that the road takes up the forested mountain slopes. As I pass the entrance for the Mount Rose ski resort, the road crests an exposed height of land, allowing my engine

PHOTOGRAPHY COURTESY OF SILVER LEGACY HOTEL

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Lake Tahoe

The expanse of blue is dizzying. It makes the sky look dull.

the booming tourism economy. This is impressed upon me when I drive into Incline Village, a resplendent community of woodland homes on the northern shoreline, and when I reach the Hyatt Regency Lake Tahoe Resort. I’ve bunked at a few Hyatts, but this one is surrounded by huge ponderosa pines and decorated with fire pits and stained wood paneling. When I check in, the front desk clerk offers me a complimentary glass of champagne and a make-your-own s’mores kit. I accept the s’mores kit, which includes all the sugary ingredients and a big wooden roasting stick. The poolside fire pit is open until 9 p.m., the clerk adds. I’ll remember that for later.

History lesson I’m tempted to spend the afternoon reading by the roaring fireplace in the lobby, but down the road, there’s something I’ve been dying to see. Thunderbird Lodge is the lakeside estate of billionaire investor George Whittell Jr., the scion of an immensely wealthy family, who, even before he bought tens of thousands of acres on Tahoe’s Nevada shoreline in the 1930s, had earned a reputation as an extravagant man, a collector of expensive cars and exotic animals. Whittell grew more reclusive in his later years, and his desire for privacy helped prevent developers

PHOTOGRAPHY BY EDDIEHERNANDEZPHOTOGRAPHY/ISTOCK

a breather before I pop around the corner and see it. Take every love-at-first-sight story you’ve heard about the Grand Canyon, add water, and you’ll start to understand how it feels to descend toward Lake Tahoe. The boundless expanse of blue is dizzying. It makes the sky look dull. As I enter the basin in which Tahoe sits, I imagine how it must have been for those grizzled prospectors to find this place by accident, when all they really wanted was to get rich. For those guys, Tahoe was a means to an end—a waterway that expedited their passage to the silver. But today, Lake Tahoe and its natural beauty are as much a prize as the precious metals once culled from the countryside. The great outdoors is the backbone of Tahoe, which is visited by about 3 million people each year. In all likelihood, some of the silver harvested from Tahoe has actually since come home through

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THE HISTORY OF WESTERN CIVILIZATION

↑ Virginia City / Just a 30-minute drive from

downtown Reno, this well-preserved boomtown looks much as it did in the days of Nevada’s 19th-century silver rush. Take a walking tour of the historic buildings, visit an 1860s stamp mill, or stop in for a cold one at an Old West saloon.

Piping Rock Equestrian Center / The Reno

Rodeo, which runs for 10 days in June, does much to keep the region’s Western heritage alive. But you can tour Nevada like the cowboys anytime by going horseback riding. Piping Rock offers summer camps, private lessons, and trail rides in the Reno-Tahoe area.

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before continuing. I reach the sprawling stone lodge itself, perched above Tahoe on a steep rocky hillside studded with labyrinthine footpaths. I’m not even sure how to find the lodge entrance until the bark of a dog directs me to a heavy wooden door that’s swinging open. I’m greeted by Shireen Piramoon, who moved to Tahoe from Silicon Valley to oversee communications and marketing for Thunderbird Lodge. As the lodge’s resident pooch, a collie named Frannie, joins us in a glass hallway with views of the lake, Piramoon explains to me that when Whittell bought this land, he wanted to transform the expansive wooded grounds we’re now looking over into his “gateway” retreat between the Bay Area and the mountains. “Then he fell in love with the land and committed to preserving 27 miles of forested shoreline from development,” she says. We admire artifacts like Whittell’s ancient ham radio and Mrs. Whittell’s walk-in closet before descending a secret staircase into the catacomb-like tunnels that run underneath the lodge. They bring us to the boathouse, where Whittell’s renovated 55-foot yacht is bobbing in the water. (In the summer, the boat becomes operational.) Outside, it’s gusty, and whitecaps are forming on the lake. Herbs are growing in a garden along the stone walkway—rosemary, sage, thyme, chives. A wave crashes against the shoreline and sends mist spraying in our direction. The magic of Thunderbird Lodge warms me like a blanket as I drive back to Incline Village against a fuchsia sunset. There’s something humbling about the countryside, and this has no doubt played a role in Lake Tahoe’s evolution from a bustling steamship hub for miners and loggers to one of the most beautiful destinations in America. The western landscape here is no longer stripped for resources. The houses and businesses blend in with the natural scenery. The resorts are more like basecamps for experiencing the outdoors. But like Reno, Tahoe also keeps an eye on the road ahead, especially when it comes to outdoor recreation. Tomorrow, I’ll get an extremely visceral taste of what that looks like.

Alpine glow People here will challenge themselves with a “dual sport day.” As in, you wake up, crank out one athletic activity before noon, refuel with lunch, and then break a second sweat in the afternoon. I set my alarm for 6 a.m. because the morning activity I’ve chosen for my dual sport day is on the California side of Tahoe, at Squaw Valley Resort. The Tahoe Via Ferrata climbing route opened a few weeks before my arrival. Guided climbs take adventurers, using steel anchors and cables, up an awe-inspiring rock face. As a hiker who can’t handle traditional freestyle rock climbing, I would appear to be the ideal customer. The sun rises over Squaw Valley as I pull into the resort parking lot and see what I’ll be climbing. Tram Face,

PHOTOGRAPHY COURTESY OF VIRGINIA CITY TOURISM COMMISSION

from building on this pristine slice of the great outdoors. You could call the late tycoon (Whittell died in 1969) something of an accidental conservationist. Today the estate functions partly as a history museum, full of curious relics: zebra-skin rugs, secret tunnels, a posh yacht. It’s the real-life equivalent of Wayne Manor, only more eccentric, and it’s now open for public tours and events thanks to the nonprofit Thunderbird Lodge Preservation Society. I drive along the lakeshore road and turn onto a driveway that leads to a wrought-iron gate, which I open myself

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Via Ferrata

Thunderbird Lodge

is still making waves and our boats take on water as we paddle parallel to the distant Sierras. By the time we return to land, my “dual sport day” coming to an end, I’m beat but satisfied.

a sandstone-colored obelisk of rock, towers above the resort. Was this really such a good idea? I’m thinking of bailing, but once I walk into the office of Alpenglow Expeditions, I’m immediately put at ease by my Patrick Swayze-esque guide, Dave Nettle, who shakes my hand and says, “You ready to do this or what?” How can I say no to this guy? We’re joined by a pair of middle-aged adventurers from San Francisco, and Nettle walks us through the specialized harnesses we’ll be using. Then we pile into the back of a hulking cage truck called “The Beast” and rumble up a steep mountain road to the start of our climbing route. The next three hours might be the most adrenalinesoaked of my life. The Via Ferrata takes us up some of the sheerest exposed rock faces I’ve encountered. But there’s always a rung or a handrail to grab, and that makes all the difference as we traverse towering cliffs, as well as ridgelines, chimneys, and some “monkey bridges” made of cables. Dave leads initially and then says to me, “Your turn, buddy.” So I lead. On the drive to Squaw, I could barely keep down my granola bar breakfast from anxiety. Now I’m blazing the trail as we circumvent a buttress bulging from the cliff. The West brings out everyone’s inner mountain man at some point. Later, I spend the afternoon paddling around the north shore of Tahoe in a yellow kayak with a well-traveled expedition guide from Tahoe Adventure Company. The lake

I have an early supper back in Incline Village with two old friends. They live in nearby Truckee, and drove in for work today. As we munch on savory tri-tip tacos at T’s Mesquite Rotisserie, they regale me with tales about the snowdrifts they endured last winter—for weeks, they were able to ski right off their roof. We walk down the road and grab a round of malty schwarzbier at Alibi Ale Works before hugging goodbye. It’s dark now, and getting colder by the minute. I’m getting sleepy. But there’s something I still have to do. My last marshmallow bubbles and chars over the fire pit at the Hyatt. I’m the only s’mores roaster here. The two women to my right finished their kits when I arrived, and they’re now audibly planning their pitch for an interior design conference. Sparks kick up into the night sky. Pine boughs rustle overhead. I smile. The West is back. I saw it, finally, in Reno-Tahoe. Miles Howard is a freelance writer living in Boston. Email him at mileswhoward@ gmail.com.

PHOTOGRAPHY BY LAUREN ARENDS (THUNDERBIRD LODGE); COURTESY OF NORTH LAKE TAHOE

The new west

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GEORGIA O’KEEFFE LIVING MODERN July 19 – October 20, 2019

Donald W. Reynolds Center for the Visual Arts E. L. Wiegand Gallery 160 West Liberty Street in downtown Reno, Nevada

Georgia O’Keeffe: Living Modern is organized by the Brooklyn Museum and curated by Wanda M. Corn, Robert and Ruth Halperin Professor Emerita in Art History, Stanford University and made possible by the National Endowment of the Arts. Alfred Stieglitz (American, 1864–1946). Georgia O’Keeffe, circa 1920–22. Gelatin silver print, 4½ x 3½ in. (11.4 x 9 cm). Georgia O’Keeffe Museum, Gift of The Georgia O’Keeffe Foundation, 2003.01.006.

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DISCOVER

MARYLAND

With its beautiful shoreline and vibrant cities, Maryland is a study in contrasts. Chesapeake Bayâ&#x20AC;&#x2122;s maritime history draws visitors, while Baltimore makers are cultivating a renaissance in everything from candlemaking to craft brewing. No matter your mood, the state offers endless opportunity this spring. by kate chynoweth

PHOTOGRAPHY BY MARYLAND OFFICE OF TOURISM

Annapolis, Maryland

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explore the chesapeake

PHOTOGRAPHY BY MARYLAND OFFICE OF TOURISM

chesapeake bay, North

America’s largest estuary, is a spectacular example of Maryland’s natural beauty. Get acquainted with the waterway by traveling the Great Chesapeake Bay Loop, seeing everything from the quaint waterfronts of Havre de Grace and Solomons Island to historic Annapolis and Baltimore’s Inner Harbor. Visitors can’t leave without sampling the state’s famous, unforgettable seafood, particularly crab and oysters. Dessert lovers won’t want to miss another Maryland specialty— Smith Island Cake combines eight to 14 ultra-thin layers of moist yellow cake with decadent fudge frosting. Arrive in the area thirsty, because brewers and distill-

ers abound. Go small in St. Michaels and sample Lyon Distilling Co.’s small-batch spirits, or go big with a tour of the Guinness Open Gate Brewery and Barrel House, which opened in August 2018 near Baltimore. The expansive new destination is the first Guinness brewery in the U.S. since 1954. The region’s scenic byways offer a jumping-off point for both quiet meanderings and thrilling adventures. On the water, there’s sailing, charter boating, and fishing. Or go at your own pace with a kayak or stand-up paddleboard. Another option is to stay ashore and explore the region’s rich history with a visit to one of the area’s historic lighthouses or maritime museums. For a fascinating chance to see boat-building, visit

the interactive Chesapeake Bay Maritime Museum in St. Michaels, which was recently selected to build a new representation of the Maryland Dove, a trading ship that, in the 17th century, accompanied the first European settlers to what’s now Maryland. From its first nail through its first launch—planned for 2021— the vessel’s construction is open to the public. March is a banner month for bird-watchers in the state. The annual Blackwater Eagle Festival (March 16) is held at a national wildlife refuge that’s home to one of the largest breeding populations of eagles in the country. The annual Spring Delmarva Birding Weekend (April 25–28) is another draw—at last year’s 23rd annual event, 164 species were spotted.

Picturesque Chesapeake Bay offers visitors the chance to try everything from kayaking to bird-watching.

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When you’re ready to explore, it’s a quick drive to the best experiences nearby cities have to offer. In Baltimore, check out the sightseeing hub of the Inner Harbor, or stroll the cobblestone streets in Fells Point. To discover the true feel of the Chesapeake Bay, visit Annapolis and explore the city’s variety of springtime events, including the Annapolis Film Festival (March 21–24), the Orioles’ home opener (April 4), and the Annapolis Spring Sailboat Show (April 26–28). Whatever your plans are, finding a home base through the Hotels at BWI makes realizing them easy.

stay and play

sleep in style

whether your time in Maryland is devoted to touring historic sites with family, convening with co-workers, or hitting the casino with friends, the BWI region—named for its proximity to Baltimore-Washington International Thurgood Marshall Airport—is an ideal home base. The Hotels at BWI consist of more than 35 different properties in the region, with something for everyone. It’s as easy to nab a cozy, comfortable room for one night as it is to book space at a large hotel equipped to handle small reunions or busy conferences. When it comes to room selection and amenities, the choice is yours. Looking for pet-friendly digs so you can bring Fido? Easy. Kids beg-

ging for an indoor pool? No problem. Free and convenient travel from the arrival gate to your hotel is another perk with the Hotels at BWI. The airport is served by complimentary shuttles, and once you reach your lodging, it’s a short trip to any number of nearby destinations. BWI Airport is 20 minutes from downtown Baltimore, 30 minutes from Annapolis, and 45 minutes from D.C. But you don’t have to travel: There’s plenty to do right around BWI, including Arundel Mills Entertainment District, which houses the state’s largest shopping, dining, and entertainment complex. Also here is the expansive Live! Casino & Hotel, where live music, slots, and table games can keep you busy for days.

The Hotels at BWI include more than 35 properties, including the modern Hotel at Arundel Preserve.

when you visit Maryland, put on your game face: The Baltimore-Washington region recently leapfrogged New York as the fourth-largest gaming market in the nation by revenue, trailing only Las Vegas, Atlantic City, and Chicago. That’s partly thanks to the crowds who come to enjoy the action at Live! Casino & Hotel, one of the largest commercial casinos in the country. A highlight of the casino is the Orchid Gaming & Smoking Patio, which opened less than a year ago. The 8,500-squarefoot space features both table games and slots. At the bar, you can choose from a wide variety of spirits, including barrel-aged cocktails; there’s also a cigar program that features specialty humidors to house the curated selection of premium cigars. After visitors play the day away on the casino floor, they can rest and rejuvenate at the

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EXPERIENCE BWI THIS SPRING Orchid Gaming & Smoking Patio

MARCH

ST. PATRICK’S DAY WEEKEND March 11-17

ANNAPOLIS FILM FESTIVAL March 21-24 flagship Live! Hotel, which opened in March 2018. The construction of the hotel tower—the tallest building in Anne Arundel County— added an additional 350,000 square feet of space to what was already the state’s largest gaming facility. Along with more than 300 guest rooms, it boasts an event center, meeting spaces, and multiple dining options; there’s also a spa and salon where guests can treat themselves to customized pampering packages. David’s, one of the on-site restaurants, is named for David Cordish, the casino owner and chairman of The Cordish Companies. The menu features classic fare as well as international dishes, such as hot-and-sour sea bass, inspired by Cordish’s travels. Adding further color to the accommodations is the new Cordish Art Collection, curated for Live! Hotel by Suzi Cordish. A beautiful, new coffee-table book featuring photographs of the artwork awaits guests in every room.

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The spring offerings at the 4,000-seat event center, which is opening in two phases, includes headliners such as comedian Chris D’Elia and the band Foreigner in March, and Kenny Loggins in April.

meet the makers

baltimore’s creative class is a big part of what

makes the city so dynamic, and the maker community is growing fast citywide. Opportunities abound to discover handcrafted items from artisans, whether they excel as candlemakers, local chefs, essential oil experts, or craft beer brewers. Adam Benesch, the founder of Union Craft Brewing, describes each of the company’s beers as “a postcard from Baltimore”—like the Duckpin Pale Ale, which honors the city’s beloved variation on 10-pin bowling. The brewery also recently opened a larger taproom in Union Collective, located in the HampdenWoodberry area. Here,

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the art and science of creating scent decades ago and has now created tens of thousands of custom scents, along with beauty and wellness products that are natural and sustainably sourced. Jasmine Norton, an African-American chef and the owner of The Urban Oyster, embodies a maker sensibility in Baltimore’s strong culinary scene. This month, she opened her first brick-and-mortar restaurant at McHenry Row in Locust Point, a formerly industrial neighborhood seeing modern revitalization. After years of dishing up her specialty—chargrilled oysters—from a food stand and at farmers markets, Norton is thrilled to open a spot where she can make her “contribution to changing the narrative of Baltimore.” To help sustain local businesses, Norton sources all her oysters from the Chesapeake Bay and local farms. Order her chargrilled specialties in flavors like barbecue, cheesy lemon-garlic butter, or savory teriyaki. came when she decided to leave a career in marketing to focus on mastering her favorite handmade crafts. Her shop is a spot to browse for home goods that reflect Moore’s passion for artisanal products and a training ground where individuals or groups can learn the art of candlemaking. Theresa Cangialosi’s shop, SoBotanical, also offers something unique in Federal Hill: an aromatherapy bar stocked with more than 150 small-batch essential oils. She became passionate about

Union Craft Brewing founders Adam Benesch, Jon Zerivitz, and Kevin Blodger are leaders in Baltimore’s fastgrowing craft beer scene.

seek out seafood

maryland is known for its incredible seafood, particularly fresh crab—and if you’re in Baltimore, one of the bestknown spots to indulge is the award-winning Jimmy’s Famous Seafood. The legendary crab cakes, made with jumbo lumps and no filler, draw locals and visitors alike to this family-owned establishment. Celebrating its 45th anniversary this year, the restaurant remains a top destination. The menu is a showcase

PHOTOGRAPHY BY JASON VARNEY

repurposed 19th-century mills embody the city’s journey from a place of traditional industry to one that honors modern makers. Visit the last weekend of April for Charm City Bluegrass Festival—once held in the parking lot of the original brewery, the lively event has grown to a 5,000-person music festival in Druid Hill Park. In April, Baltimore maker Letta Moore will open a new location of her candle-focused shop—Knits, Soy & Metal— at Meadow Mill. Her initial inspiration for creating candles

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The Elk Room’s door is unmarked — a throwback to Baltimore’s Prohibition era. – Photo by Jason Varney Photography

MEET THE

Neighbors

At the Elk Room, craft cocktails are

made with time and care in a neighborhood steeped in stories. Here, conversations take priority over selfies, because no cellphones are allowed. Though there’s no sign on the door, it’s not hard to find this speakeasy — just ask around. Because in Baltimore, we treat you like

a neighbor even if it’s your first visit. Say you’re from out of town, and we’ll help you find the best hidden spots to explore. We’re not about guest lists or keeping secrets. We’re about keeping it casual, taking it slow and taking the time to get to know one another. That’s how Baltimore does cool.

BALTIMORE.ORG > SAVOR THE MOMENT WITH US

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for mouthwatering local favorites, including lightly fried softshell crab, steamed shrimp, creamy crab soup, and whole crabs steamed with the restaurant’s proprietary blend of seasoning. Meat lovers won’t go unsatisfied: The top-quality steaks are another favorite here. You can also cool off with the drink menu’s

diverse choices, which include “crushes,” alcoholic drinks made with fresh fruit, a Maryland specialty. Fortunately, Baltimore isn’t the only place you can enjoy Jimmy’s Famous Seafood— your own kitchen works, too. If you can’t make it to the dining room in person, the restaurant has a popular crab

cake shipping program that delivers its seafood delicacies around the country.

find delicious fare

PHOTOGRAPHY BY LAUREN KEAN

the vibrant baltimore

restaurant scene keeps getting more colorful, and that’s partly thanks to the Atlas Restaurant Group, which is behind nine dining destinations that boast some of the city’s most sought-after tables. Many of them can be found in the city’s Harbor East neighborhood, a center for upscale shopping and dining. For Mediterranean food with flair, visit Ouzo Bay, and don’t forget to sample the restaurant’s namesake—the cocktail bar offers one of the East Coast’s most extensive ouzo selections. If Italian is more your mood, try Tagliata, a chophouse featuring handmade pastas and hand-cut steaks. This spot also offers one of Baltimore’s most extensive wine lists, with more than 1,000 offerings to choose from. Sip something special in the piano lounge, which features live music seven nights a week. Since the state is especially famous for seafood, it follows that some of the restaurants highlight the freshest finds.

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If a classic Maryland seafood house is your speed, visit Loch Bar; for spectacular views paired with modern Japanese cuisine, head over to Azumi, located in the swanky Four Seasons Hotel Baltimore. Sometimes, though, all you want is a great speakeasy. When that’s the case, check out The Elk Room for artisanal cocktails and live music. It’s a testament to the winning combination of ambience, food, and drink at its restaurants that the Atlas Restaurant Group continues to expand locally and nationally. Future openings include three more restaurants in Baltimore over the summer, such as The Choptank, which will be in Fells Point. In addition to two existing restaurants in Boca Raton, Florida, two new dining destinations will open this month in Houston and over the summer in Washington, D.C. What was once a small, local restaurant group focused on elevating Baltimore’s dining scene is quickly becoming a national brand that’s earning acclaim across the country. By the end of 2019, the group will have 18 restaurants operating 13 different concepts. Bringing Baltimore to you has never sounded so easy.

PHOTOGRAPHY BY ATLAS RESTAURANT GROUP

Ouzo Bay

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no trip to Maryland would be complete without a little adventure—and if you’re in Baltimore, the Illusions Magic Bar & Theater offers the chance to voyage into a weird and wonderful world. Since 2007, the venue has drawn audiences every Friday and Saturday night for exciting entertainment that centers on veteran magician Spencer Horsman’s 90-minute show of comedy and magic. The performance space, nestled inside a 1920s art deco bar with a lengthy cocktail list, is just south of the Inner Harbor and close to many popular restaurants. Whether the occasion is a birthday, a bachelor or bachelorette party, or a night

of revelry with friends and family, the atmosphere and one-of-a-kind performance offers a night to remember.

navigate new neighborhoods

baltimore is known for its diverse neighborhoods, including Harbor East, which exudes a sleek, modern vibe. Situated directly on Baltimore’s world-famous waterway, east of Inner Harbor and west of Fells Point, it’s an area of innovation in this historic city. Here, you’ll find mixeduse architectural plans, green design and operations, and an appealing combo of upscale restaurants and retail. Some of the restaurants in Harbor East rank among the state’s finest, such as Cindy

Wolf’s lauded Charleston and The Bygone, located at the top of the glamorous Four Seasons Hotel Baltimore. Plenty of shopping is also on offer, including the Under Armour Brand House flagship store, featuring innovative athletic gear and Baltimore-exclusive products. Harbor East visitors will also find favorite national retail brands such as J.Crew,

The modern Harbor East neighborhood hosts events like FashionEASTa: The Fashion Show. PHOTOGRAPHY BY JUSTIN GOETZ

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Brooks Brothers, and Anthropologie alongside local boutiques like Sassanova and Curiosity: Intriguing Objects for the Home. To celebrate the neighborhood shifting gears into spring, stop by on April 27 for the seventh annual FashionEASTa: The Fashion Show, which features live music, all-day shopping events, and cocktails and small bites from local restaurant vendors. In the coming year, the neighborhood will continue to evolve. Currently under construction and slated to open this year, the Liberty Harbor East building will feature sleek apartments and condominiums, as well as a 50,000-square-foot flagship Whole Foods Market scheduled to open in 2020.

catch a cruise

located in the Port of Bal-

The convenient Cruise Maryland terminal is a gateway to your dream vacation.

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all be reached from this easily accessible point of departure. The convenient location is just south of downtown, a 15-minute drive from the airport and a few miles from an Amtrak station. Arriving for your getaway is as simple as exiting Interstate 95 to find the on-site parking, and then heading straight to the terminal. Many cruise passengers also make time before or after their relaxing ocean journey to explore nearby attractions in Annapolis, Baltimore, or Washington, D.C. Both Royal Caribbeanâ&#x20AC;&#x2122;s Grandeur of the Seas and Carnival Pride, a Spirit-class ship, sail from this port. Once on board, the well-appointed staterooms and array of dining and entertainment will ensure the fun matches the fantastic

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ocean views. With everything that Cruise Maryland offers, you’ll transition with seamless efficiency from the terminal to a rum drink on the lido deck.

relax in the historic countryside

in march, the Montgomery County countryside springs to life. Dotted with quaint B&Bs, working farms, and historic attractions, there are endless places to explore in the region, conveniently located near the nation’s capital. Now is a lovely time of year to tour the 50-acre Brookside Gardens, an award-winning public display garden within Wheaton Regional Park. Visitors can plan ahead if they want to see the cherry trees in the Japanese-style Gude Garden burst with color; the beautiful blossoms are at their fullest on or around April 1. The season also brings the Montgomery County Fair, which runs from March 29 to April 7. With a rodeo, a midway with carnival rides, and a barbecue cook-off, this event has all the hallmarks of an American classic. Many

destinations in Montgomery County, including Chevy Chase, Bethesda, and Silver Spring, offer comfortable hotels, but the region also boasts one-of-a-kind lodging options. Try, for example, The Inn at Tusculum Farm, where you can snag charming accommodations on a working family farm that has been operating

Your

since 1747. Or opt for the C&O Canal historic lockhouses— the Canal Quarters program allows guests to stay in one of six unique lockhouses. Each space, which has been preserved to show what life was like 60, 90, or 150 years ago, is furnished according to its period and reveals a different story about the C&O Canal.

Weekend Your Way

PHOTOGRAPHY BY C&O CANAL TRUST

C&O Canal Lockhouse 25

Your next getaway to Washington, DC begins in Montgomery County, Maryland. Explore the great outdoors, soak up history and culture, unwind at local breweries and wineries, and indulge in some of the country’s finest museums and performance venues. Experience your weekend, your way - with classic Maryland flavor! Request a Travel Guide & Enter to Win a Weekend Getaway VisitMontgomery.com/Weekend yesvember 2016 southwest 113

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FRANCHISES SPECIAL ADVERTISING SECTION

CELEBRATING WOMEN IN FRANCHISES

Franchisees say owning a business can suit every lifestyle, helping people generate wealth and feel a sense of professional pride. by jim gold

work for yourself with dogtopia since launching her first Dogtopia in Austin, Texas, 10 years ago, franchise owner Stefani Ballard has experienced some big changes in her personal and professional life. An avid dog lover with a business degree from Texas State University, Ballard enjoyed her pre-Dogtopia career in advertising, but yearned to go into business for herself. Dogtopia had a proven model as a provider of dog daycare, spa, and boarding services, and Ballard saw that the company could help her combine her passion for dogs with her professional aspi-

rations. Her first Dogtopia location was very successful, and has continued to grow and thrive. With the help of the Dogtopia franchise model and a supportive franchise network, Ballard was also able to open a second location. “The second store is a completely different experience,” Ballard says. “I’ve taken on a different role.” Her husband, Craig Dunlavey, is her business partner and operations manager. Her father, Steve Ballard, is a silent business partner. Her role has evolved to fit her lifestyle, while allowing her to remain a

With support from Dogtopia, franchisees can focus on what drives them.

leader at both daycare centers. The work continues to give her a sense of pride and fulfillment, Ballard says. She appreciates that she has time for herself and her loved ones, as well as her business and career. With Dogtopia, Ballard sets her own priorities and goals. “Guiding the business from here has been a nice development,” she says. “In the corporate world, I wouldn’t have the ability to build my schedule around my life and have the flexibility I want.” Ballard also says she’s proud to be part of America’s fastestgrowing pet industry brand, which is on track to have 400 daycare centers by 2023. This continued growth has allowed Dogtopia’s home office to include a veterinarian, an environmental biologist, and a dog behaviorist on its support team. Real estate specialists can even help evaluate potential Dogtopia locations. Having that kind of support and access to experts, Ballard says, “frees you up to focus on what you want to focus on, in business or outside business.” Dogtopia has a network of franchise owners, whose years of experience vary. Franchisees can also rely on each other for advice on operations, customer service, and marketing. “With 10 years of experience, I can be one of the go-to people for new franchisees,” Ballard says.

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find time for life sacrificing their personal lives may be able to make their dreams come true with a franchise, say Jack and Jill Johnson, co-founders of The Franchise Insiders. Their no-fee consulting company connects clients to various franchise opportunities. “More than ever, it is important for our female clients to find not just wealth, but balance and freedom,” Jill says. “They want the ability to make more money than ever, on their schedule, while not missing out on life and close relationships with family and friends.” Having financial independence can lead to dream trips with family and friends, as well as other rewards, according to the Johnsons. “Freedom tied to the ability to create wealth is imperative,” Jack says. As “the matchmakers of franchising,” the Johnsons use their proven business builder assessment to help clients quickly identify the franchise opportunities that best fit their skill sets and goals. Women often seek purposedriven businesses that give them the opportunity to make connections and form friendships, the Johnsons say. Real estate, health and wellness, and travel are industries where franchisees can fulfill those goals and more. “Additionally, being a role model and empowering other

female entrepreneurs to succeed is very appealing and achievable as a franchise owner,” Jill says. She is passionate about empowering women by helping them become successful business owners. The Johnsons’ services are free—The Franchise Insiders earns a commission from franchisors, and then shares $2,000 of that commission with clients to help them get

Jill Johnson wants to help empower her clients by making them business owners.

started in their new franchise. They also coach clients after they’ve become business owners. Franchise ownership is a long-term wealth-building tool, Jack says. The Johnsons can provide counsel on building a diverse portfolio of brands, one that will remain stable through economic ups and downs. “We can all do well by doing good together,” Jack says.

PHOTOGRAPHY BY BRITTANY JARMAN

entrepreneurs looking to create wealth without

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Recession Proof - Million Dollar Franchise Opportunity Experts

THE FRANCHISE INSIDERS DOES NOT GUARANTEE THE FINANCIAL PERFORMANCE OF ANY FRANCHISE OR BUSINESS OPPORTUNITY. THE DECISION TO PURCHASE A FRANCHISE OPPORTUNITY MUST BE BASED ON A BUYER'S INDEPENDENT RESEARCH AND ANALYSIS. THE FRANCHISE INSIDERS IS NOT LIABLE FOR ANY REPRESENTATION MADE BY AN EMPLOYEE, AFFILIATE, OR ASSOCIATE OF ANY FRANCHISE OR THE FRANCHISE INSIDERS WITH RESPECT TO THE FINANCIAL PERFORMANCE OF THE BUSINESS BEING ACQUIRED. THIS DOES NOT CONSTITUTE AN OFFERING; AN OFFERING CAN ONLY BE MADE BY A PROSPECTUS FILED WITH THE REFERENCED STATE, WHICH FILING DOES NOT CONSTITUTE APPROVAL.

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empower the entrepreneurs

PHOTOGRAPHY BY DONNA SCHILLINGER

a unique brand and a

strong culture of empowerment drew Nicky Lecher to LunchboxWax, which offers a range of speedy hair removal services in chic salons. Lecher and her business partner opened their first San Francisco Bay Area LunchboxWax in 2015. They expanded rapidly with other locations and, by early this year, expect to open yet another salon. “Who we are and what we do is driven by the culture of

the company,” Lecher says. “We deliver an incredible service, but we are way more than that.” Debi Lane, the founder and CEO of LunchboxWax, says Lecher was a great fit with the company’s mission. “What LunchboxWax stands for is key to attracting the leaders we need to grow our brand’s movement. We don’t do typical,” Lane says. “When we met Nicky, we knew she wasn’t typical. She is a driving

In LunchboxWax, Nicky Lecher found a company whose culture she believed in.

force behind the opening of the seventh Bay Area salon in five years.” Lecher says she got her first glimpse of company culture when she came across a LunchboxWax in Park City, Utah, one of the company’s first franchise locations. Lecher says she saw the opportunity to succeed with the then-fledgling brand’s novel business model. That culture-first, purposedriven model sets the stage for customers with chic salons where guests breathe perfumed air and listen to a customized music selection. “Waxologists excel by making every single experience unique so the guest is excited to go out and share the experience,” Lecher says. “Your success is their success, and their success is your success.” Along with training in speed-waxing techniques, waxologists receive lessons in goal-setting, marketing, and more. Waxologists also have consistent schedules, helping keep job satisfaction high and turnover low, Lecher says. Connecting with the community is important, Lecher says. LunchboxWax employees participate in marathons and community events, donate their services for fundraisers, and visit cosmetics programs to educate students about their many services. With such a strong company culture, it’s no surprise that Lecher advises prospective entrepreneurs to seek out a franchise they know they can believe in. “Embrace the brand and culture in all the business decisions you make,” she says.

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FRANCHISES SPECIAL ADVERTISING SECTION

become your own boss striking a work-life

balance is a big reason Renuka Patel owns six Kiddie Academy educational child care franchises. Before opening her first Kiddie Academy, Patel worked in corporate America, which was too often keeping her from spending important quality time with her children, she says. “I don’t want to miss my own children growing up,” Patel says. “Attending their school and extracurricular activities is extremely important to me, and through owning a Kiddie Academy franchise, I am able to achieve that.”

Child care is a very rewarding business, she says, and Kiddie Academy “goes above and beyond anything else offered.” With “learn through play” curriculum, kids play with educational toys while

Renuka Patel, center, found that going into business with Kiddie Academy gave her more time for her family.

also developing physical, emotional, and cognitive skills. Already more than 200 locations strong, Kiddie Academy expects to have 250 centers open and operating by the end of 2019. Patel’s franchises are in Massachusetts, Maryland, and New Jersey. Kiddie Academy made it easy to expand. “Franchised businesses are typically easier to start, and the chances of getting financing approved are much higher,” she says. “The corporate team is with you to support and teach you along the way— from opening to operations.” Once her businesses were up and running, Patel says, she hired teams to take care of day-to-day operations. “That way I can spend more time with my family,” she says.

Personal growth. For them & you. Looking to make a difference in your life, career, and in the community? Now is the time! • Average revenue of over $1,500,000* • Vast educational child care demand • Financial independence • True work-life harmony • Option to own or lease

Learn what separates us from every other franchise opportunity Call (410) 777-5352 or visit kafranchising.com *As reported by 120 mature academies in item 19 of the current Kiddie Academy Domestic Franchising FDD. This advertisement is not an offering. An offering can only be made by a prospectus first filed according to state law and which complies with the FTC rule.

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FRANCHISES SPECIAL ADVERTISING SECTION

pave the way to profit to seal the deal as a fran-

chisee with industry-leading SealMaster, you’ll need to start with a sales-minded, entrepreneurial spirit. The company provides intensive training and ongoing sales and marketing support to SealMaster franchisees, who manufacture pavement sealer and distribute a full line of pavement maintenance products and equipment. Your desire to take control of your future and realize the rewards of owning your own business is important, says communications director Debbie Petok Hufford. “Large, protected territories—some are entire states—

afford single-unit franchisees incredible income potential,” Petok Hufford says. “Franchisees can also open as many storefronts as their geographic market can profitably bear.” And if you’re not ready for the manufacturing component, SealMaster offers distribution-only franchises. Sales opportunities abound for franchisees. Pavement maintenance contractors and

SealMaster sets franchise owners up for success.

city highway and street departments often rely on SealMaster as a one-stop source for pavement maintenance products and equipment. “The pavement maintenance market is huge,” Petok Hufford says. Parks and recreation departments use SealMaster’s SportMaster products for tennis courts, tracks, skate parks, and other projects. As a SealMaster franchisee, you in turn can offer products, equipment, and training to help other entrepreneurs with contracting businesses. Franchise opportunities are available coast to coast, along with international distribution and licensed manufacturing opportunities. And SealMaster products are distributed worldwide.

FRANCHISE BUSINESS OPPORTUNITY

SUPPLY THE PAVEMENT MAINTENANCE INDUSTRY “The SealMaster franchise is not only a nice income generator, it’s a great capital asset and wealth builder. It has allowed me a lifestyle beyond my hopes and dreams.” Bob Krebs – SealMaster Franchise Owner Charlotte, N.C.

$6.5 MILLION SealMaster manufacturing territories in Fiscal Year 2017*

“The ability to create wealth for yourself within SealMaster is staggering.”

“We just keep growing and growing and to me, the market is limitless.”

Darrel Stein

Jake Bernath

Allentown, Penn.

Indianapolis, Ind.

SealMaster Franchise Owner

AVERAGE GROSS SALES

SealMaster Franchise Owner

SealMaster Franchisees Manufacture Pavement Sealer and Distribute a Full Line of Pavement Maintenance Products and Equipment Learn more at sealmaster.net/franchise-opportunities or call (800) 341-7325

F1_franchise_MG.indd 120 SealMaster.indd 1

*More detail is provided in the Franchise Disclosure Document. Offer made by prospectus only.

New & Existing Territories Available

2/4/19 5:24 10/24/18 4:46 PM

LunchboxWax: A Growing Movement, with a Culture to Match FOUNDER & CEO DEBI LANE TALKS ABOUT THE VIBE BEHIND THE BODY-WAXING BRAND, THE EXPLOSIVE GROWTH AND THE KINDS OF PEOPLE CHOSEN TO JOIN THE CULTURE-DRIVEN FRANCHISE.

When Debi Lane selects new franchisees for the chic-andcheeky body-waxing concept she launched in 2010 and franchised in 2013, there’s a question she asks herself each time: Could I spend an engaging and enjoyable week on a sailboat with this person? It’s not the only requirement, she admits, but it speaks volumes to the company’s culture and the people who create and thrive in it. “We’re redefining what success means in business by embracing a person’s emotional intelligence and ability to run and grow a successful business,” Lane said. “We want partners who strive to be a positive force in their communities, personally and professionally. Bringing the sailboat theory full circle, people can easily come together to achieve a goal (or reach a destination), but if the focus isn’t on collaboration and purpose, it’s not success at all.” So, does this progressive, people-first with a culture to match approach work?

50 fastest growing franchising opportunities in the country. This accolade follows a 2017 earned honor from the magazine as one of the top 100 new franchises. Ed Sheridan and his son Patrick, franchise partners in the Northeast, say the attention to detail and the commitment to culture has been central to growth.

“Walk into any salon, and the competence and kindness is palpable,” said Sheridan. “The energy resonates and tells a great story. It’s natural to want to be a part of it.” As 2019 unfolds, LunchboxWax continues to bring partnership opportunities to a diverse mix of curious, driven professionals — people who desire the independence afforded by business ownership and the support of a dedicated team poised for growth (no pun intended). Learn more about becoming a LunchboxWax franchise owner by calling 833-426-1198 or visit lunchboxfranchise.com/swm.

The short answer is yes. In 2018, Entrepreneur Magazine named LunchboxWax one of the top

This is not an offer to sell or solicitation of an offer to buy. Offers are only made in states where we have complied with applicable law and an offer to sell or a solicitation of any offer to buy a franchise shall be made solely by a Franchise Disclosure Document. All financial information is as shown in Section 19 of the FDD to be disclosed to potential franchisees during the awarding process.

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Starchy Starters

BY DOUG PETERSON 1

A puzzle for starters. Answers on page 128 Across

1 Farmer’s storage

tower 5 Fuzzy forest growth 9 Colorado ski town 14 Radio tuner 15 In a casual way 16 ___ Wafers 17 Space to maneuver 19 Have faith in 20 Big name in barbecue grills 21 Present a counterargument 23 More, in Mexico 24 Muddy farmyard area 25 Terrier’s welcome 27 Storybook villains 29 Circular-shaped collection of stars 33 Engrave with acid 36 Disney collectible 37 Disney pooch 38 King with three daughters 39 Sloppy piles 42 Beige 43 Processed porkpatty sandwich 45 Inexperienced 46 ___ Window (1954 Hitchcock thriller)

Easy Crossword

47 Business with

no operations or employees 51 Elevator selection 52 Org. that monitors emissions 53 Nicki Minaj’s music 56 Tempe sch. 58 Hornet or Pelican, for short 60 Its capital is Accra 62 Occupied the throne 64 Athletic hosiery 66 Pop music’s ___ Vanilli 67 Chapters of history 68 Hit with snowballs, say 69 Fashionista’s field 70 Some boxers 71 Brain flash

Down

1 Distorts unfairly 2 Narrow passage

of water

3 Hotel check-in area 4 Clarinet cousin 5 Former Soviet space

station

6 Unscented 7 ___ gin fizz 8 O for oxygen,

for example

9 Device for catching

tiny pantry invaders

10 Galahad’s title 11 Spring roll dip 12 Frozen queen voiced

by Idina Menzel

13 MLB team from D.C. 18 Cylindrical food

truck purchase

22 Brand of sheepskin

boots

26 Rolling in dough 28 Mystery author

Queen

29 Annoyingly

high-pitched

30 What a snooze

button delays

31 Bonus, in ads 32 “I’ve got ___ back” 33 Towering trees 34 ___ support 35 With caution 40 Lunch box

alternative

41 Cashless transaction 44 Dagwood’s wife

in the comics

48 Corn eater’s

throwaway

49 Made a speech 50 Pesters nonstop 53 Sprinted 54 Low tattoo spot 55 Food with shapes

found at the beginnings of 17-, 29-, 47-, and 64-Across 56 An octopus has eight 57 Three-piece outfit 59 Finnish coin 61 Native of the Southwest 63 Right-angled plumbing joint 65 Suffix with heir or count

122 Southwest March 2019

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WHERE VEGAS PLAYS! 20 CASINOS 11 HOTELS 60+ RESTAURANTS 3 SPAS 9 MOVIE THEATERS 5 BOWLING ALLEYS

Station Casinos.indd 1

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Fun!

Animal Associations BY DOUG PETERSON 1

1 “Yay!” 6 Notebook

projection

Across

9 “The Roof of

A puzzle for experts. Answers on page 128

Hard Crossword

the World”

14 Become running

mates? 15 Mound stat 16 Potions professor at Hogwarts 17 Wolves after winning elections? 19 Certain campaign managers 20 Romeo or Juliet 21 Hardly rosy 23 “Yeah, whatever” 24 Changing table cloth 26 Shakespearean manipulator 28 Fish who keep a low profile? 33 Doesn’t exactly sprint 34 Mischief maker of myth 35 Londoner’s last letter 37 Law with many parts 38 Marla of The Jeffersons 40 Tickled 41 Compass dir. 42 Nitwit

43 It may be wild

or educated 44 Lions living in the old neighborhood? 48 ___ cow 49 Have coming 50 Great time 52 Sides at picnics 55 April, May, or June 59 White water feature 61 Whales planning a prison break? 63 Like six, to seven 64 Cancun kinswoman 65 Shoulder to shoulder 66 Prepares for painting, perhaps

67 One in a row? 68 It covers the House

Down

1 Broke down 2 Soothing extract 3 Rink legend Gordie 4 Dentist’s directive 5 Above, in a stanza 6 China assembly 7 Decorative

doorway

8 Suffer in the sun 9 Org. that uses

wands

10 Sapphire

alternative

11 Hornswoggled 12 One-on-one sport 13 It’s pitched outside 18 Storybook bear 22 Shallow notches 25 Drips in the E.R.

27 Pupu platter

serving 28 Like a wellappointed lounge 29 Performer who’s chased by bulls 30 Pasta shape 31 ___ story 32 Paper for a pad 33 Outfit for going undercover 36 Orthodontist’s deg. 38 Men in black, maybe 39 Words before a kiss 40 Popular pub pour in Dublin 42 ___ Plaines, IL

43 “That is so

infuriating!”

45 Fountain treat 46 The Price Is

Right prize

47 Simon &

Garfunkel’s “El Condor ___” 50 Pals 4 life! 51 Confines 53 2014 Oscar winner Jared 54 Home to about three-quarters of Russia 56 Not collectively 57 Bart and Lisa’s grandmother 58 Tree of Life locale 60 Appt. book lines 62 ___-12 Conference

124 Southwest March 2019

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Off Lease Only.indd 1

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Fun! For more brain-training games from Gareth Moore, visit brainedup.com.

Sudoku

BY GARETH MOORE

How-To / Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box. There is only one solution per puzzle. Answers on page 128

Easy 1

Easy 2

Easy 3

Medium 1

Medium 2

Medium 3

Hard 1

Hard 2

Hard 3

126 Southwest March 2019

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Fun!

Answers Starchy Starters S K E W S

I N L E T

L O B B Y

E L M S

T E C H

A R M S

S U I T

C A R E F U L L Y

O B O W E R A S P H R I B L L L O N E D L I L E

M O S S I D L Y R O O M R E B R F O I R A L C E L H E A P R A C O M P O R E B A E R T U B E R A D O G

A N T U T G R G A P S W A N P A G E S S S

Animal Associations S P E N I L L A R U S T M A S E S L A X Y L U T O E C R U R E A R Y R A P H A N A O C K S P E L T I D E A

W E P T

A L O E

H O W E

O P E N W D P R I P L O D J U D E S S E H O M C A B A L L F R O T F E W E S A N D

O E R P A I P V A S G D O E T S H S H R S

T E A S E T

A R C H

B A K E N I E S C L O K I B B S D O O W N P E A L A W S E S C A T I A O A R

T I B E S N A P A D M E I B E A G O H O O L I Z E G L A G U E S R I D E R N N A M P E P O A S O N C S P A

T E N T

D D S

E D E N

Easy 1

Easy 2

Easy 3

Medium 1

Medium 2

Medium 3

Hard 1

Hard 2

Hard 3

128 Southwest March 2019

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130 southwest march 2019

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The Guide GET IN THIS SCENE

Nashville

1 At Southwestvacations.com®, book your flight to Nashville. 2 Add on activi-

PHOTOGRAPHY COURTESY OF NASHVILLE CONVENTION & VISITORS CORP

ties, like a trip to the Grand Ole Opry, home to America’s longest-running live radio show. 3 Head downtown to Music City Center (pictured), Nashville’s 2.1 million-square-foot convention center. Schedule a tour of the facilities, or check the calendar for upcoming events. IN THIS ISSUE / 132 Travel Tips / 134 Inflight Entertainment / 135 Beverages / 136 Products and Services / 138 Rapid Rewards® / 140 Go International / 142 Route Map

MARCH 2019 SOUTHWEST

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Travel Tips

Fly Like a Pro

SNACK PACK

Check out these reminders to enjoy a stress-free travel experience. SAY CHEESE!

Please be respectful of Employees and Customers when capturing photos or videos onboard.

Secure a position in the A1-A15 boarding group with upgraded boarding. Ask a Customer Service Agent at the gate or ticket counter.*

We serve complimentary snacks,** but feel free to bring your own food onboard— you just can’t bring your own alcohol to consume onboard.

SMOKE-FREE E-cigarettes are not allowed to be used in the cabin.

Permitted Pueden usarse dentro del avión Small portable electronic devices (PEDs) such as tablets, e-readers, and smartphones weighing less than 2 pounds may be used in AIRPLANE mode at all times on domestic flights, unless a Crew Member indicates otherwise. A small PED may be held in hand, attached to a person, or placed in clothing or a seatback pocket. Devices and accessories may not block access to the aisle. Large PEDs such as laptops weighing 2 pounds or more must be stowed under the seat or in an overhead bin for taxi, takeoff, and landing. It is recommended that laptops be placed in a case when stowed under the seat. On international flights, all PEDs must be turned off during taxi, takeoff, and landing at airports outside the U.S. and its territories. Please use headphones for all audio and video. Siempre puedes usar dispositivos electrónicos portátiles y pequeños (PEDs) tales como tabletas, lectores electrónicos y teléfonos inteligentes que pesen menos de 2 libras en modo AVIÓN en los vuelos domésticos,

excepto si un Miembro de la Tripulación indica lo contrario. Puedes tener un PED pequeño en la mano, llevarlo encima, en la ropa o en un bolsillo en el respaldo del asiento. Los dispositivos y accesorios no pueden bloquear el acceso al pasillo. Los PEDs grandes como computadoras portátiles que pesen 2 libras o más deben de ser guardados debajo del asiento o en los compartimentos superiores mientras el avión avanza por la pista, durante el despegue y el aterrizaje. Se recomienda que las computadoras portátiles se guarden en un estuche debajo del asiento. En los vuelos internacionales, todos los PEDs deben permanecer apagados mientras el avión avanza por la pista, durante el despegue y el aterrizaje en aeropuertos fuera de los EE. UU. y sus territorios. Por favor usa auriculares para cualquier sonido o video.

Smartphones (in AIRPLANE mode) Teléfonos inteligentes (en modo AVIÓN) Tablets or E-readers (in AIRPLANE mode) Tabletas o lectores electrónicos (en modo AVIÓN) Laptop Computers Computadoras portátiles Audio Players Aparatos de audio DVD/CD Players Reproductores de DVD/CD

Digital Cameras Cámaras digitales GPS Receivers GPS Hand-Held Electronic Games Juegos electrónicos portátiles Satellite Radio Radio por satélite Video Camcorders Videocámaras Bluetooth Devices Dispositivos Bluetooth

Sometimes Permitted

Pueden usarse en ocasiones dentro del avión We understand you may want to document your travel on Southwest Airlines®. Want to photograph and/or record Southwest Airlines Customers or Employees? Let them know first! The use of cameras and mobile devices is permitted onboard to capture personal events but can never interfere with the safety of a flight and should always respect others’ privacy. Entendemos que es posible que desees documentar tu viaje en Southwest Airlines. ¿Quieres fotografiar y / o grabar Clientes o Empleados de Southwest Airlines? ¡Hazles saber primero! El uso de cámaras y dispositivos móviles se permite a bordo para capturar eventos personales, pero nunca debe interferir con la seguridad de un vuelo y siempre debe respetar la privacidad de los demás.

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On a Business Trip? TAKE YOUR PICK With Business Select®, you can be one of the first to board with priority boarding. Pick the seat you want and have room for your carryon bags. Visit Southwest. com/businessselect.

With EarlyBird Check-In® (ranging from $15–$25 one-way per person), we check you in 36 hours before your flight so you receive a better boarding position—and earlier access to overhead bin space.

BEFORE YOU GET UP, REMEMBER ...

Although you can form lines at the back lavatory, you cannot form lines at the front lavatory or gather in the front galley.

CHEERS! If you’re a Business Select Customer, your first drink is on us.† WORK PERKS Business Select Passengers can bypass long lines by taking advantage of our Fly By® priority checkin and security lane access (where available). For a complete list of available Fly By locations, visit Southwest.com/flyby.

*Price depends on Customer’s itinerary; subject to availability. **Visit Southwest.com and click on “Special Assistance” at the bottom of the page for more information. †Business Select Customers receive a free premium drink on the day of travel.

Always Permitted Pueden usarse en todo momento dentro del avión

Electronic nerve stimulators and other implanted medical devices are also permitted. Dispositivos de estimulación electrónica de los nervios y otros aparatos médicos

DISABILITY ASSISTANCE Southwest Airlines offers assistance to Customers with disabilities upon request. Please notify a Flight Attendant if you use a needle/syringe while onboard so we may provide you with access to a disposal container. Southwest Airlines siempre ofrece asistencia para sus Clientes con discapacidades que así lo soliciten. Por favor, notifícale a un Auxiliar de Vuelo si necesitas usar una jeringa durante el vuelo para que podamos proporcionarte

implantados también son permitidos.

Electronic Watches Relojes electrónicos

Pacemakers Marcapasos

Noise-Canceling Headphones Auriculares que aislan el ruido

Hearing Aids Aparatos para sordos Electric Shavers Rastrillo eléctrico

acceso al contenedor de desperdicios. CREW INTERFERENCE Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros ataquen, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

ELECTRONIC DEVICES Cellphones and pagers may be used at the gate and after landing. Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar. CARRYON BAGGAGE Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

Never Permitted Nunca pueden

usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Two-Way Radios (WalkieTalkies) or Scanners Radios emisores/receptores (walkie-talkies)

Remote-Controlled Toys Juguetes de control remoto

Samsung Galaxy Note 7 Smartphone

LOST AN ITEM ONBOARD A FLIGHT? Visit the Customer Service page on Southwest.com to report a lost item. Visita la página de Servicio al Cliente en Southwest.com para reportar un objeto perdido.

ALCOHOLIC BEVERAGES Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone at our Employees’ discretion. Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo. No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el

derecho de negar la venta de bebidas alcohólicas a cualquier persona a discreción de nuestros Empleados.

PETS All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

Television or AM/FM Radio Receivers Televisión o radios de AM/FM

Electronic Cigarettes and Smoking Devices not allowed for use in the cabin. No se permite el uso de Cigarrillos Electrónicos y Dispositivos para fumar adentro de la cabina.

PERSONAL DEVICES Unapproved personal devices (e.g., Knee Defender, infant slings) may not be attached to any part of the aircraft. Dispositivos personales no aprobados (coo por ejemplo “defensores de rodillas” o mantas portabebés) no pueden sujetarse a ninguna parte de la aeronave.

MARCH 2019 SOUTHWEST

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Inflight Entertainment

Getting Connected

100% free inflight entertainment has arrived. Make time fly with free movies,1* messaging,2* and music.3*

To view movies and select ondemand TV content, download the Southwest® app from the Google Play store or Apple App Store before your flight. 1

HOW TO CONNECT: SOUTHWESTWIFI.COM

Handheld Devices

Tap the Settings icon, and then put phone on Airplane Mode. Choose the WiFi icon. Turn WiFi On with On/Off button.

Tap SouthwestWiFi in the list of WiFi networks and confirm connection. Open your internet browser.

Our entertainment portal should load automatically. If not, click the address bar and type in Southwestwifi.com.

Select your entertainment option and enjoy.

Laptops

Click the WiFi icon.

Select SouthwestWiFi from the list of WiFi networks by clicking on it and confirm connection. Open your internet browser.

Our entertainment portal should load automatically. If not, click the address bar and type in Southwestwifi.com.

Select your entertainment option and enjoy.

2 Messaging service allows access only to iMessage and WhatsApp (must be downloaded before the flight). 3Free live TV and iHeartRadio on WiFi-enabled international flights may not be available for the full duration of the flight. *Free inflight entertainment available only on WiFi-enabled aircraft. Limited-time offer. Where available.

• Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled. • Service on flights to/from destinations outside the contiguous

U.S. may not currently be available for the entire flight. • Movies and select TV content require download of the free Southwest app. • Pricing information can be found on the Inflight

Entertainment Portal. • In order to provide top-notch web browsing capabilities to all Customers using WiFi, we limit access to the following online activities due to high bandwidth consumption: telephony

applications (VoIP), device/ system/software updates, and certain video/audio streaming subscription services, applications, and websites.

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Beverages

THIS ONE’S ON US

Business Select Customers receive a free premium drink† on the day of travel.

Leinenkugel’s Summer Shandy GET A HEAD START on summer

with Leinenkugel’s refreshing Summer Shandy. Available March through August, it blends the tart flavor of lemonade with the brand’s traditional weiss beer. Enjoying a shandy after your flight? Leinenkugel’s suggests pairing it with barbecue chicken and fruit salad. COMPLIMENTARY BEVERAGES

• Coca-Cola® • Coca-Cola® Zero Sugar • Diet Coke® • Canada Dry® Lemon Lime Sparkling Water • 7UP® • Dr Pepper® • Diet Dr Pepper® • Seagram’s® Ginger Ale • Seagram’s® Tonic Water • Seagram’s® Seltzer Water • Mr & Mrs T® Bloody Mary Mix • Mr & Mrs T® Margarita Mix

• Mott’s® Tomato Juice • Minute Maid® Cranberry Apple Cocktail • Minute Maid® Orange Juice • Minute Maid® Apple Juice • Community® coffee* • Community® decaf instant coffee* • Community® tea • Hot Chocolate • Noncarbonated Purified Drinking Water * Regular creamer available

All alcoholic beverages purchased onboard must be consumed onboard the aircraft.

BEER $6-$7

• Miller Lite® ($6) • Dos Equis® Special Lager ($6) • Leinenkugel’s® Summer Shandy ($7) • Lagunitas® 12th of Never Ale ($7) • Blue Moon® Belgian White Ale ($7)

LIQUOR $7

• • • • • •

Dewar’s® Scotch Jack Daniel’s® Wild Turkey® Tanqueray® Gin Bacardi® Rum Baileys® Irish Cream

WINE $6

• Carmenet Cabernet Sauvignon • Cruset Sparkling Wine • Mossel Bay Chenin Chardonnay

• Deep Eddy Vodka • Deep Eddy Ruby Red Grapefruit Vodka • Sauza® Gold Tequila

†You must be 21 years or older to drink alcoholic beverages. According to the U.S. Surgeon General, women who are pregnant or who may become pregnant should not drink alcoholic beverages because of the risk of birth defects. Images of the alcoholic beverage product do not reflect how it is actually served. Customer will not receive a beverage with a cap. In accordance with FAA regulations, Customers are prohibited from consuming alcoholic beverages onboard that are not served by Southwest Airlines.

Valid Southwest Rapid Rewards drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select drink coupons are valid for sameday use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, and liquor. RECYCLING

We’re happy to recycle the following items for you: empty plastic bottles, empty aluminum cans, and newspapers/magazines. RECEIPTS

Customers can retrieve drink receipts at Southwest.com/ beveragereceipts.

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Products and Services

... you’re ready for some fun in the sun. It’s never too early to start planning your summer travel. Book your next getaway with Southwest Vacations® and save big by bundling your flight, hotel, and rental car. Southwestvacations.com

PHOTOGRAPHY BY ANDREY PAVLOV/STOCKSY UNITED

Need a hand? Southwest® can help you when ...

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... you’re filing your taxes. Earn 1,000 Rapid Rewards® bonus points when you use TurboTax®* to file your 2018 tax return. rapid rewardsshopping. southwest.com/ turbotax

... you’re flying on company time.

PHOTOGRAPHY BY JACOBLUND/ISTOCK; PHOTOGRAPHY COURTESY OF TURBOTAX

LAST-MINUTE CHANGE?

Don’t stress. Business Select® offers the most flexibility of any fare. Southwest.com/ businessselect JUST CAN’T WAIT? Business Select Passengers can bypass long lines with our Fly By® priority check-in and security lanes (where available).** THINKING AHEAD? Make your travel plans using SWABIZ®, Southwest’s free online corporate booking tool. swabiz.com/about All Rapid Rewards rules and regulations apply. *Offer limited to return filings made by April 15, 2019. One bonus per Rapid Rewards Shopping® program member. Additional terms apply. See rapidrewardsshopping.southwest.com/turbotax for details. **For a complete list of available Fly By locations, visit Southwest.com/flyby.

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Rapid Rewards

Freddie, Set, Go!

No blackout dates and no hidden fees. We think Rapid Rewards® is the best loyalty program around. Every year, the Freddie Awards honor the top airline and hotel loyalty programs, and this year, Southwest Airlines® is nominated in six categories. That includes Program of the Year, which we took home for the third straight time in 2018, and Best Customer Service, which we’ve been proud to receive for the past six years. Cast your vote at freddieawards.com through March 31, and check back in April for the winners.

ENROLL NOW! Not a Rapid Rewards Member? Sign up at Southwest.com/enroll.

All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms.

Earn 50,000 Points

EXCLUSIVE INFLIGHT PORTAL OFFER

50,000 points after you spend $2,000 on purchases in the first three months of opening your account • 7,500 anniversary points • 4 Upgraded Boardings* per year • $75 Southwest® annual travel credit • 20% back on inflight purchases

Hotels

Paint the town red; then turn in at your favorite hotel and earn up to 10,000 Rapid Rewards points per night.† Book now at Southwesthotels.com in partnership with Booking.com.

Visit our Inflight Entertainment Portal at Southwestwifi.com to learn more about the exclusive 50,000 point offer. Accounts subject to credit approval. Restrictions and limitations apply. Southwest Rapid Rewards® Credit Cards are issued by Chase Bank USA, N.A. 50,000 point offer is exclusive to the Southwest Inflight Entertainment Portal and airport kiosks (where available) and is subject to change. See Southwestwifi.com and click the Southwest Rapid Rewards Credit Card link for offer details. To learn more about the Rapid Rewards Priority Credit Card visit Southwest.com. All Southwest Rapid Rewards® Program Rules and Regulations apply; please visit Southwest.com/rrterms.

Earn from 1,000 to 10,000 points per night for every hotel stay booked through Rocketmiles. Visit rocketmiles.com/southwest to book now.

PHOTOGRAPHY BY ALEXSAVA /ISTOCK

*When available

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Rapid Rewards Tiers and Companion Pass A-LIST Along with priority boarding, A-List Members receive a 25 percent pointearning bonus, Fly By® priority check-in and security lane access,* a dedicated phone line to answer any questions, and more. Southwest. com/ALstatus

A-LIST PREFERRED Want even more perks? As an A-List Preferred Member, you not only get all the perks of being an A-Lister, you also get free inflight WiFi (where available) and a 100 percent point-earning bonus. Southwest.com/ ALPstatus

COMPANION PASS Every time you purchase a flight or redeem points for a flight, Companion Pass lets you choose one person to fly free of carrier charges** with you for an entire calendar year. South west.com/companion

*For a complete list of available Fly By locations, visit Southwest.com/ flyby. **Does not include taxes and fees from $5.60 one-way. Visit South west.com/rrterms for a complete list of Companion Pass rules.

Rental Cars

Speed up the earning with your next car rental. Earn 600 points per qualifying rental.† Visit Southwest.com/car-rentals to book now.

†Hotels and Rental Cars: Potential to earn additional points depending on applicable promotion. Partners are subject to change. All Rapid Rewards rules and regulations apply and can be found at Southwest.com/ rrterms. ©2019 Southwest Airlines Co.

Shop, Dine, and More

From haute couture to haute cuisine, you can earn hundreds of Rapid Rewards points with every dollar you spend.

Earn 3 points per $1 spent. Join Rapid Rewards Dining® for free today at rapidrewardsdining.com.

Rapid Rewards Members can earn 1,000 points on an order of $29.99 or more. Visit 1800flowers.com/rapidrewards.

Earn Rapid Rewards points for shopping at hundreds of your favorite online retailers. Visit rrshopping.southwest. com to learn more.

Earn 2,000 Rapid Rewards bonus points when you join the 4 Seasons wine club—plus 3 complimentary bottles. Learn more at laithwaiteswine.com/ southwest.

Make your points go further. Close to a reward flight but need a few more points? You can buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another Member—all from one location. Visit Southwest. com/pointscenter to get started.

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Go International

STAY IN STYLE

Enjoy the beachfront location of the allinclusive Hotel Riu Palace Punta Cana.

Insider’s Punta Cana Southwest® serves a variety of international SOUTHWEST VACATIONS® SWEEPSTAKES Visit Southwestvacations.com/WinPUJ and enter for your chance to win round trip air travel for two on Southwest to Punta Cana International Airport, four-night double accommodations at Hotel Riu Palace Punta Cana, and airport/hotel transfers in Punta Cana.* Boarding, Customs, and Immigration 1

U.S. CUSTOMS DECLARATION FORM*

Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters. • Be sure to include the street name and number, city, and

state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country. • Lines 5 and 6 may be left blank if not using a passport. • On Line 9, enter WN for Southwest, followed by your specific flight number. • Please read both sides of the declaration. • Sign at the “X.”

PHOTOGRAPHY COURTESY OF HOTEL RIU PALACE PUNTA CANA; PHOTOGRAPHY BY MAJAIVA/ISTOCK (BEACH)

destinations, including Punta Cana.

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MACAO SURF CAMP Head to

Macao Beach and learn how to catch a wave at the local surf school. Book a private session or a group lesson, and choose from a range of skillbased classes.

ALTOS DE CHAVÓN This replica 16th-century Mediterranean village houses a 5,000-seat amphitheater with scenic views of the Chavón River. At the art gallery, browse pieces by local makers.

PHOTOGRAPHY BY M. TIMOTHY O’KEEFE/ALAMY STOCK PHOTO, STEPHEN DEVRIES (MACAO)

BAVARO BEACH Colorful shacks, packed with souvenirs aplenty, dot the shoreline of this white-sand beach. Flea market finds include cigars, handmade crafts, jewelry, paintings, and rum. Pro tip: Items rarely have price tags, so come ready to haggle.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited. Open to legal residents of the 50 United States and the District of Columbia (excluding Alaska) age 21 or older at time of entry. Limit one entry per person. All fields must be completed. Approximate retail value of prize: $1,900. For complete details and Official Rules, visit Southwestvacations.com/WinPUJ. By submitting this entry, you agree to the Official Rules. By entering, information collected will be used in accordance with Sponsor’s Privacy Policy at Southwestvacations.com/generalinformation/privacy-and-security-policy. Sponsor: Apple Leisure Group, doing business as Southwest Vacations, 8517 South Park Circle, Orlando, FL 32819. Enter by 11:59 p.m. CT on March 31, 2019. International air travel does not include taxes and fees of at least $5.60 per one-way flight.

MEXICAN CUSTOMS DECLARATION FORM

Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico. How to complete this form: • Complete sections 1–6. • Once completed, sign and date the form.

MEXICAN IMMIGRATION FORM

Who must complete this form: • All Passengers (including children) who are not citizens of Mexico, on flights bound for Mexico. How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form. • Once completed, sign and date the top portion of the form.

• Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers. What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs. • Make sure to retain the bottom portion of the form, which serves as your visa while in Mexico. It must be surrendered

at time of check-in for your return flight. Passengers unable to present this form at time of departure will be fined by Mexican Immigration. * Go to cbp.gov to download, fill out, and print this form before your next international flight.

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Route Map

Your Destination Awaits

Planning your next getaway? It’s a snap at Southwest.com. PACIFIC TIME MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL GRAND RAPIDS MILWAUKEE

RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

CHICAGO (MIDWAY)

OMAHA INDIANAPOLIS DENVER KANSAS CITY

ST. LOUIS

LOUISVILLE

LAS VEGAS WICHITA BURBANK LOS ANGELES (LAX) LONG BEACH

ONTARIO/LA SAN DIEGO

YOU’RE ON YOUR WAY You can get to a number of other cities via Southwest® destinations. Travel to Santa Fe via Albuquerque, Palm Springs via Ontario/ LA, Galveston via Houston (Hobby), and more. Service between some cities/airports is not offered. *Service to Mexico City will be discontinued March 30.

ALBUQUERQUE

ORANGE COUNTY

NASHVILLE TULSA

AMARILLO

OKLAHOMA CITY

PHOENIX

LITTLE ROCK

LUBBOCK TUCSON

MEMPHIS

BIRMINGHAM DALLAS (LOVE FIELD)

EL PASO

MIDLAND/ODESSA

AUSTIN HOUSTON (HOBBY)

PENSACOLA NEW ORLEANS

SAN ANTONIO CORPUS CHRISTI

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

CANCU CANC UN

ONTARIO/LA

Now a National Historic Landmark, the luxurious Mission Inn Hotel & Spa began as a quaint boarding house in 1876.

PUERTO VALLARTA

MEXICO CITY* BELIZE CITY

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BOSTON

Whether you go for a Red Sox game or a tour of the historic stadium, a trip to Fenway Park is a must.

EASTERN TIME ATLANTIC TIME PORTLAND MANCHESTER ROCHESTER BUFFALO/ NIAGARA FALLS

LONG ISLAND/ISLIP NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

PHILADELPHIA

PITTSBURGH

BALTIMORE/WASHINGTON (BWI)

COLUMBUS CINCINNATI

BOSTON LOGAN

PROVIDENCE HARTFORD/SPRINGFIELD

WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL) RICHMOND NORFOLK/VIRGINIA BEACH

RALEIGH/DURHAM CHARLOTTE GREENVILLE-SPARTANBURG

CHARLESTON

ATLANTA

WASHINGTON, D.C.

JACKSONVILLE PANAMA CITY BEACH ORLANDO TAMPA FT. MYERS/ NAPLES

WEST PALM BEACH FT. LAUDERDALE (MIAMI AREA) NASSAU

Explore the world’s largest collection of space and aviation artifacts at the National Air and Space Museum. TURKS AND CAICOS

SAN JUAN

HAVANA PUNTA CANA GRAND CAYMAN MONTEGO BAY

ARUBA

LIBERIA

SAN JOSÉ

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PHOTOGRAPHY COURTESY OF THE MISSION INN HOTEL & SPA, SMITHSONIAN NATIONAL AIR AND SPACE MUSEUM; PHOTOGRAPHY BY CAL SPORT MEDIA / ALAMY STOCK PHOTO (BASEBALL)

DETROIT

ALBANY

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Also inquire about our

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One Question

Peter Krause,

did you always know you wanted to be an actor?

Peter plays a fire department captain in 9-1-1, airing now on FOX.

PHOTOGRAPHY BY SAM JONES/TRUNK ARCHIVE

It came to me a little late. In college, a buddy of mine suggested we audition for a play. I went to a small school—Gustavus Adolphus College in Minnesota—so I ended up getting a big part. My junior year, for Caryl Churchill’s Cloud 9, I played a woman in South Africa in the 1800s in the first act and then a guy in 1970s London in the second act. It’s about gender roles and how we understand who we are. That was what really hooked me. I’ve always been interested in the way people work. What’s their background? How do they limit themselves? How do they break free from behaviors that they no longer wish were part of their life? That natural focus of mine turned into acting.

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