Valente Dolphin Pools - Residential Water Feature
PROMOTION
Market members and ownership of a pool and spa
We will: • Promote a positive view of pool and spa ownership and lifestyle • Increase the recognition and respect of the professions that deliver their products and services • Direct more customers to our members Keeping our industry and the community healthy became our number one objective in 2020. While it was an uncertain time, SPASA Australia closely monitored developments related to Coronavirus (COVID-19) and provided reassurance through communications to members, industry, and the general community. SPASA provided a collection of posters, social media tiles and infographics for members to use, along with up to the minute general information and advice. Our #spasapoolhero, #swimcation and #onepoolatatime campaigns provided marketing support to businesses, while also targeting consumers through our communication channels.
Where possible our regular promotions continued in 2020, they just looked a little different. We were able to hold one expo (NSW) before restrictions were implemented. Our awards program for 2020 was a resounding success thanks to the wonderful team at Wise Connections who worked around the clock to assist us with delivering the program virtually, which enabled consumers to be involved for the first time. A key highlight for winners were the individual videos provided after the event that allowed them a unique marketing tool to promote their win through their own channels to maximise the impact of this recognition and generate further leads/bookings on the back of their win.
Awards categories continue to grow
SPASA eDM’s had a 39% average open rate in 2020, well above the expected 15-25% PAGE 24
SPASA AUSTRALIA - ANNUAL REPORT 2020
