HUB Style - Issue #04-2024 by Sport Press

ISSUE 1

Emma Scarafiotti Montecore Art Project

RESILIENCE AND INTELLIGENCE

Manyof thethemesandinsightsinthisissueof HUBStyledeservespecialmentionandrelatedin-depth analysis.Let’sstartwithmarketanalysis:both2023andthefirsthalfof2024haveconfirmedtheresilience of the fashion industry, albeit under scenarios that are not particularlyrosy,with issues arising from criticalgeo-politicalissues,decliningpurchasingpower,risingprices,andunstableweatherconditions thatdonotallowrelyingonthedearold“seasonality.”Consumerbuyinghabitshavechanged:customers arebuyinglessandtendtobuylightergarments.

Itisalwaysinterestingtoanalyzethefinalresultsof our“100pointsof view”survey,onsalesbudgets andforecasts,in-storeandonlinepurchases,theage-oldissueof sales,theexpectedand(insomeways dreaded)rankingsof best-sellingbrands,forthemen’sandwomen’sclothingandfootwearcategories. Speakingoffootwear:thereisnoshortageofencouragingandpositivedataifwelookattheItaliansector. In fact, our countryranks twelfth in theworld and first in the European Union,with one-third of EU footwearproduced(32.6%,or162millionpairs),aheadof Portugal(16.9%)andSpain(16.7%).Andif we lookatexports,weareeighthintheworldinvolumeandthirdinvalue,witha7.6%share,precededonlyby China(32.9%)andVietnam(17.1%).FirststeponthepodiumforItalyinsteadifweconsiderthehigh-end sector:theaveragepriceof $61perpairisdefinitelythehighestglobally,almostdoublingthatof France ($39)andtenfoldthatofChina(sixdollarsperpair).

Speaking of luxury, there is more and more talk of a crisis situation, something unheard of if we are talkingaboutthehigh,andveryhigh,endof themarket.Thissegment,infact,eveninyearsof difficulty andinstabilityhadalwaysrecordedcontinuousanduninterruptedgrowth,oftenindoubledigits.Today, however,suppliersofleatherandaccessoriesforluxuryproductsarecomplainingofsignificantdropsin ordersandhighinventories.Someareeventalkingaboutlayoffs,astrongandworryingsignal.Increasingly dizzyingpriceshavealsodisplacedsomeofthewealthierclientele.

Paradoxically,theluxurycrisiscouldbenefitthemid-andhigh-endmarket,whichincludescontemporary andpremiumbrands.Atthesestages,itiscrucialtomanagethesituationwithhumanintelligenceand, whenappropriate,withthehelpof artificialintelligence.AIisnowaninescapablerealitythatwewill allincreasinglyhavetodealwith.Inlifeasinwork.Althoughinourindustryonly5percentconsider themselvesreadytotakefulladvantageofit,accordingtorecentresearch.Tothisdisruptivetopic,andthe possibleapplicationsandimplications,wedevoteanin-deptharticleinthenextfewpages.

Inspiteofthepluralityoftopicscovered,wehaveidentifiedtwokeywordsforthismonthofJune,which willseeHUBStyleparticipate,witharecordnumberbothintermsof foliationandcontent,inthemost importanteventsinmen’sfashion.FromPitti106,toWhite,toFashionWeeksinMilanandParis.Thewords areresilienceandintelligence.Twoindispensablequalitiestokeepthetillerstraightinthisturbulent2024 andlookwithconfidenceandoptimismatthehorizonofthecomingyears.

BENEDETTO SIRONI

Editore: MagNet S.r.l. SB Direttore responsabile: ANGELO FRIGERIO Direttore editoriale BENEDETTO SIRONI

Responsabile progetto: CRISTIANO ZANNI Editors VALERIA ONETO, SARA FUMAGALLO, MARIA PINA CIUFFREDA, ALESSANDRO MARRA, CRISTIANO ZANNI

Art Director: RICCARDO RECCAGNI Contributors MARCO RIZZI ANGELO RUGGERI

Redazioni: Via Tertulliano 68/70 - 20137 Milano -Tel: 02.87245180 Corso della Resistenza, 23 20821 Meda (MB) - redazione.hubstyle@mag-net.it www.hubstyle.it Stampa Alphaprint - Busto Arsizio (VA) - Una copia 1,00 euro

Anno 08 - N.04 / 2024 Periodico bimestrale - Registrazione al Trib di Milano n° 178 del 9 giugno 2017 - Iscrizione al ROC n. 16155 del 23 Novembre 2007 L’editore garantisce la massima riservatezza dei dati personali in suo possesso. Tali dati saranno utilizzati per la gestione degli abbonamenti e per l’invio di informazioni commerciali. In base all’Art. 13 della Legge n° 196/2003, i dati potranno essere retti cati o cancellati in qualsiasi momento scrivendo a: MagNet S.r.l. SB Responsabile dati: Benedetto Sironi - Corso della Resistenza, 23 - 20821 Meda (MB) Chiuso in redazione il 4 giugno 2024 followuson hubstylemag hubstylemagazine

Montecore: redefining contemporary elegance

Kangra: innovating tradition

Bomboogie: a renewed essentiality

Satorisan: timeless awareness

Pantofola d’Oro: beyond sports

and style

Dolomite

Moaconcept: a concrete commitment Teleria Zed: knowing how to do, knowing how

22-24 FOCUS ON LOAFER

FOR AN ECLECTIC INFORMAL LOOK

The London-based luxury streetwear brand Aries and the British brand Baracuta partnership for the first timeinanexclusivecapsulecollection. This collaboration is based on the contrast between the two brands, reinterpreting Baracuta’s classic look with Aries’ eclectic design. The G9 Harrington jackets and G12 classic MacsinBaracuta’soriginalfabrichave been reworked and laser-engraved in Aries’ factory. No two pieces are alike, as the Aries Greek and Aries Ancient Column logos are repeated throughoutthedesign.

TECHNO COUTURE

C.P. Company announces the launch of a collaboration withtheJapanesebrandJunyaWatanabe,presentingtwo fishtailparkaswithreflectiveprintonthebackandaloose fit.Theouterwearpieces,madeof3-layerlaminatedcotton denim and 3-layer nylon canvas, feature the Explorer hood,oneofthedistinctivemarksofC.P.Company.This collaboration represents the intersection between the deconstructedmodernismoftheJapanesedesignerandthe technicalavant-gardeofC.P.Company.

VIBRATIONS STREETWEAR

The luxury DNA of Ten c meets the streetwear codes of Awake NY The capsule collection is built with pieces featuring bold lines and urban inspiration, rich in sartorial details and crafted from the highest quality fabrics. The line consists of three iconic pieces from Ten c, presented in two different colors: acid green and military green. The jacket and pants are characterized by a print that reproduces the rock substrate map of Manhattan’s neighborhoods, creating an original and truly unique camouflageprint.

BAREFOOT

IsseyMiyakeannouncesthelaunchofasneaker createdincollaborationwithNewBalance.This shoeisinspiredbytheconceptofsensualityand the feeling of being barefoot. The MT10 is the iconicmodelfromNewBalance’srunningseries, integrated with the design and color palette of IsseyMiyake.Designedtogivethesensationof running barefoot, the sneaker simultaneously providesprotectionandtractionsuitableforoffroadtrails.

WITH UNEEK MAKING, YOUR SANDALS BECOME UNIQUE

To celebrate the 10th anniversary of the Uneek model, Keen has organized some special events to cusomize the sandalsneakers, called “Uneek making,” in prestigious department stores throughout Italy. These events affirm Keen’s presence intheItalianfashionandstreetscene,with stops at Gutha in Pescara, Urbanstar in Rome,LaRinascenteinMilanandRome,and finallyMontgomeryinFlorence.OnJune12, 2024,inconjunctionwithPittiUomo106,a celebratoryeveningwillbeheldinFlorence. During the event, customers will have the opportunity to participate in a workshop to customize their own Uneek sandals with colorfullacesandclosures,forauniqueand engagingexperience.

JOURNEY OF THE SENSES

A project that speaks of origins and fashion, aiming to distance itself from the conceptofseasonality.TheRAWDiamondcapsulecollectionwascreatedtomark Ballantyne’scentennial,developedthroughtheuseofthreads,naturaldyes,and adedicatedpackaging:insteadofatraditionaltag,acottonsheetpinnedbyhand to each sweater tells the story of the collection. The central idea around which theentirecollectionrevolvesisthefiberthatmadethebrandfamous:cashmere, conveyedthroughaninnovativeandspontaneousnarrative.

AN IMPORTANT ANNIVERSARY

Superga’snewcollectionplacesaspecial focusonthe2750,whichin1925became the world’s first tennis shoe with a vulcanizednaturalrubberoutsoleandwill celebrate its 100th anniversary in 2025. Over time, it has become a lifestyle icon and remains a timeless element in the wardrobesofmanyItaliansandbeyond.

TOTAL DENIM

Velasca and Candiani present a collection where denim is the true protagonist, embodying authenticity, quality, and sustainability, highlighting the soul of made in Italy. From the refinement of chino pants to the style of the overshirt jacket, and the iconic field jacket, each piece embodies the essence of both brands, driven by the desire to create elegant, durable, functional,andtimelessproducts. This capsule collection embraces Italiansavoir-faireandapassion forquality.

EVOCATIVE NARRATIVES

MaloneSouliersandTabithaSimmonsjoinforcesin an exclusive footwear collection, reimagining Tabitha Simmons’ iconic DNA infused with Malone Souliers’ aesthetic codes. Eclectic shoes with English charm, characterized by imaginative decorations and a perfect fit. “Working with Tabitha felt like a natural step. This collaborationisameetingoffootwearloverstocreatean irresistiblecapsule,”explainCocoFongandValerioBava, creativedirectorsofMaloneSouliers.

UNDER CALIFORNIAN SKY

Drawing inspiration from their homeland, Californian brands Stüssy & Levi’s return with a line of four pieces: the slightly croppedLeatherJacket,alightbrownleatherbeltfeaturingraised lettering,thetwo-toneCrispyRinseTruckermadeofdenim,and theCrispyRinseJeanswithcoordinatedfinishandembroidered stamponthebackoftheleftleg.Eachpiecefeaturescustomized designsandfinishes.

CIVIDINI: A NEW CORNER IN TOKYO

TheCividiniMaison,bornfromtheintuitionofPieroandMiriamCividini, is an expression of modern cashmere knitwear with high technical and qualitative value. Today, the brand strengthens its presence in Japan by inauguratinganewcorneratMitsukoshiintheNihonbashidistrictofTokyo. Japancurrentlycovers25%ofthebrand’sglobalmarketandrepresentsthe company’scommercialcoreinAsia.

NEW EXPERIENCE AT RINASCENTE MILANO FOR THEMOIRÈ

A new milestone has been achieved by the Milanese vegan bag brand, THEMOIRè,asitwillbefeaturedwithapersonalizedpop-upatLaRinascente in Milan’s Piazza Duomo, on the 4th floor entirely dedicated to the most prestigious international women’s collections. To date, the brand is widely presentinover300multi-brandstoresworldwide,withapproximately100in Italy,thusconsolidatingitsrelationshipwithstrategiccustomers.

SURFING THE WAVE OF SUSTAINABILITY WITH KAMPOS AND 7PINES

Kampos, a made in Italy and B Corp luxury beachwear brand, forms a partnershipwith7PinesResortSardiniatolaunchacapsulecollectionandopenan exclusivepop-upinsidetheresort.PlacedonthenortheasterncoastofSardinia, 7Pines Resort Sardinia is a luxurious destination. Kampos and 7Pines share a strong passion for sustainability and marine protection, leading to the idea of collaboratingonaswimwearcapsulecollectionformen,women,andchildren. This collection will be available at the Kampos Pop-Up Store at 7Pines Resort Sardinia,online,andinselectedretaillocations.

BORSALINO GOES TO CANNES

BorsalinoopensanewboutiqueinCannes,onceagainchoosing Francefortheopeningofauniqueshowcase.Inspiredbytheretail concept designed by architect Nicola Quadri, which debuted in the boutiques of Milan in Via della Spiga, Forte dei Marmi, and London,thenewstorespansover50squaremeters,juststepsaway fromtheiconicBoulevarddelaCroisette,thefamouspromenade oftheFrenchRiviera.

SERGIO ROSSI OPENS A POP-UP IN CANNES

SergioRossidebutsitsnewSRPOP-UPontheiconicCroisetteinCannes.The brand inaugurates its new space, spanning 73 square meters, nestled between theiconicHotelMartinezandHotelCarlton.Locatedat65BddelaCroisettein Cannes,thepop-upoffersanimmersiveexperienceintotheworldofSergioRossi, withafocusontheSpring-Summer24collection,alongwiththetimelessclassics thatembodythebrand’sspiritanddedicationtofemininity,withasophisticated, bold,andcontemporaryallure.

A STEP FORWARD IN TRADITION

Passion,qualityandheritage.RedWingShoes,withitslonghistory,combinescutting-edgetechnologytocraftsmanship, forqualityfootwearthatlastsmorethanalifetime

byValeriaOneto

Ahistoriccompanythathasmanagedtoinnovateandadaptover time,creatingfootwearthathasleftitsmarkontheAmerican history.RedWingShoescreateslifestyleproductsandleather goodswithanenduringandabidingcommitmenttoAmerican craftsmanship.Thebootsandshoesaredesignedandmadeforcontemporarymenandwomen,featuringmorethanacenturyofbackground archive transpiring from every seam of the shoe. It all began in 1905, whenfounderCharlesBeckmanopenedtheRedWingShoeCompany,in asmallMinnesotatowncalledRedWing,whichmadeworkandhuntingshoes.Today,thebrandisundertheleadershipofAllisonGettings, who in addition to representing the fourth generation is also the first femalepresidentandceo.Nearly60%ofthecompany’sfootwearisnow producedintheUnitedStates.Butthecompany’sdecisiveturningpoint comes in 2007, with the creation of Red Wing Heritage. This new entity relaunched the brand’s most iconic models while maintaining an entirely U.S.-made production, respecting the high standards of yesteryear. A choice that has brought the American company back to the centreofcontemporaryfashiontrendsandthehypethatdominatesthe

“YOU DON’T BUY RED WING SHOES JUST FOR YOURSELF. THEY’RE TIMELESS, HAND-ME-DOWN PRODUCTS MEANT TO LAST FOR GENERATIONS.” ALLISON GETTINGS, PRESIDENT OF RED WING SHOE COMPANY

workwear market today. The Heritage line, still and always based on thehistoriclegacyoftheRedWingShoeCompany,featurestraditional construction and timeless design. For iconic and quality footwear, to be handed down over time and lasting beyond a lifetime. A unique combination of cutting-edge technology and craftsmanship. From the finishingoftheleathers,tothepackaging,totheinsertionofbootsinto boxesforshipping.Everystep,forover100years,incarefullytendedto everydetailtoensurethehighestquality.

REDWING HISTORY

1905. Charles Beckman, an established American shoe trader, founds the Red Wing Shoe Company with14otherinvestors.ThefirstRedWingShoes factory opens at the corner of Main Street and Potter in Red Wing, Minnesota, where new productsaredevelopedtoday.

1908.ThefirstgenerationofshoecraftsmenhandcutRedWing’sheavyleather.Theoldestworkboot, dating back to the earliest years of production, is ondisplayintheRedWingShoeCo.museum.This earlymodelcombinesleather,buckles,andlacesfor asecurefit.

1952.BootNo.877isintroduced,twoyearsafterthe launchoftheIrishSetterbrand.Thecolourofthe leather recalls the coat of an Irish Setter hunting dogprecisely.ThisbootbecomestheiconicClassic Mocweknowtoday.Inthesameyear,thefirstRed Wing Shoes store opens in Salt Lake City, Utah. Today,therearemorethan700storesworldwide.

1964.AsecondplantopensinRedWing,Minnesota, tofosterexpansionandimprove industrialdesign.Currently250skilledemployees handcraftsomeofthemostpopularfootweardesigns.

1982. Red Wing Shoes forms a partnership with Midori International. By 1984, they began selling lifestyle footwear specifically created for the Japanese market. In the 1990s, Red Wing Shoes opensanofficeinEurope.

1986. S.B. Foot Tanning Co., which has been supplying high-quality leather since Red Wing was foundedin1905,isacquired.

2007.TheRedWingHeritagelineislaunched,offeringbootsinspiredbythemen’sworkfootwearof the20thcentury.

2016. Red Wing Heritage introduces the women’s line,withthelaunchoftheGloriaandClaramodels.

2023.TheRedWingShoeCompanywelcomesthe fourthgenerationoffamilyleadershipwithAllison Gettingsasitsfirstfemalepresidentandceo.

“COMMUNITY IS A CORE VALUE FOR THE RED WING SHOE COMPANY. AND RETURNING ITS VALUE TO PEOPLE AND PLACES, WHERE PEOPLE LIVE AND WORK, IS ESSENTIAL TO MAKING A DIFFERENCE IN THE LIVES OF THE PEOPLE WHO ARE PART OF IT.” ALLISON GETTINGS, PRESIDENT, RED WING SHOE COMPANY

The875,atimelessclassic Red Wing Shoes’ heritage finds full expression in the 875, the classic six-inch “Moc”, synonymous with the brand’s tradition. The boot’s unmistakable Moc toe and Traction outsole Tred formasilhouettethatsetsthestandardbywhichallothersaremeasured.Anotherofferingis the 1907, always a six-inch Classic Moc, whose anti-storm edge provides additional water resistance.ThebrandbeganmakingMocToebootsforsportspeopleinthe1950s.Butsoonfarm andfactoryworkersbecamefondofthesebootsfortheirall-daycomfort,andfortheirdurabilitytoo.Thecrescent-shapedtoeseamisinspiredbytheconstructionofthemoccasinsoriginally wornbytheNorthAmericanAlgonquinIndians.Sincethen,theClassicMocToebyRedWing Shoesbecameatrueicon.

TheShopMocOxford:newstyleicon

AnewjewelisaddedtotherenownedClassicMocfamily:theShopMocOxfordindeedelevates thesilhouettetonewheights.Inspiredbyoneoftheworld’smostbelovedboots,theOxfordis madewiththesameprideandcraftsmanshipprocessassinceitslaunchinthe1950s.TheMoc Toe construction and the recognizable Traction Tred rubber outsoles define the design, while theTriplePuritanstitching,andGoodyearwelt,ensurelegendarydurability.Withitslowerfit, theShopMocoffersatimelessstylesuitableforallseasons.

AphotoofthehistoricColemanstore(MainStreet,USA)thatlaunchedtheRedWingHeritageShopMocOxfordline

THE FUTURE IS...

Awareness,transformation,innovation.It’stheyoungpeopleleadingthischange,redefiningtheindustrywithproductsthat arenotonlyaestheticallybeautifulbutalsoenvironmentallyconscious,usheringinaneweraofcreativeresponsibility

bySaraFumagallo

TOLO

Itisapersonalprojectwitha well-definedidentity,based on slower, high-quality, andsustainableproduction.

Tolo, abbreviation of its founderFrancescoTolotta’s surname, is a responsible fashion brand founded in 2019. Initially focused on customizing existing garments, it is now a whole brand itself. Influenced by his artistic background, the creative mindbehindTolotellsstoriesandreal(and imaginary)placeseveryday,throughanurban style with outdoor and military influences. InTolo’scollections,thepursuitofbeautyis paramount:harmoniousdetailsandcolours coexist in a low environmental impact selection,withconsciousfabricchoicesand ethicalproductions.Thesecharacteristicsare alsofoundintheFW24/25collection“Stalker,” inspiredbyTarkovsky’sfilm.Anexploration of the past and dystopian nature through nostalgic and melancholic garments that awakendormantmemories.

Instagram.@tolo.ft tolobrand.com

VIA PIAVE 33

Founded in Milan in 2021 with the goal of representing contemporarytimes,ViaPiave 33 is a brand that looks to the future while operating in the present with an innovative approach. It is an artistic project that envisions new ways of interacting with everyday objects through rituals and experiences designed for the modern world. Its offerings are not just collections but concepts: the brand creates clothing as well as objects and experiences, with a strong commitment to equity and nature. Its first drop was a digital detox kit designed to reconnect with oneself, consistingofanorganicsoapbar,acottontowel, andawaterbottleforskincare.Subsequently,the brandapproachedthestudyanddevelopmentof clothing and accessories, adhering to the same principle: creating timeless products starting fromtherawmaterials.Thebrandreinterprets theclassicsofmenswearandwomenswearina contemporaryandgender-adaptivekey.

Instagram.@viapiave33 viapiave33.com

A CASUAL CLASSIC COTÉ

Moccasins,withtheirversatileyettop-qualitydesign,areemblematicofastylethatisbothcomfortableandrefined. Wespokewithfivetopplayerswhohavemadehistorywiththisfootwear

byValeriaOneto

The global footwear market experienced a slowdown at the end of 2023 due to inflation, rising costs of raw materials and transportation, as well as geopolitical uncertainties. Nevertheless, forecasts for 2024 are more optimistic. The Fashion report by Mediobanca's Research Department (2024) highlights that the sector closed 2023 with a 2% increase, mainly driven by high-end footwear (+6%). Despite a2%decreaseinexports,therewasadeclineintheUnitedStates but improved sales in China. In 2022, the 162 Italian companies

TheSebagoLoaferMoccasinhasremained identical to its original launch. This is its strength. We have studied fitting, shapes, materials, and treatments used in the '60s, '70s,and'80storestoretheClassicDantoits originalexcellence.Workingonhybridizations of theuppers,withnewaestheticandstylistic solutions, always starting from our original moccasin, built on a last, hand-sewn, and tubular. The main evolution lies in the consumer's perspective, communicatingwhat Sebago has represented, represents, and will representinthefuture.Anewwayof wearing it,perceivingit,andusingit.

Timeless,elegantandcontemporary.

3 As mentioned, we do not compromise on either construction or materials. We interpret trends but without ever allowing ourselvestobeoverlyinfluenced.Thecreative boundariesof aclassicheritagebrandmustbe clearlydefined to allowcreativityto flourish.

surveyedgeneratedsalesof12billioneuros.Themoccasinmarket, inparticular,ischaracterizedbystrongdemandforhigh-quality, artisanalproducts,withawiderangeofstylesandprices,andan increasingfocusonsustainability.Withaloyalconsumerbaseand a consolidated reputation for elegance, versatility, and comfort, moccasins continue to be a popular choice, especially among younger generations, thanks to a resurgence in Preppy style. We interviewed five top players in the industry who distinguished themselveswiththemoccasin..

Studs,multicolors,andaccessoriescoexistin a balanced dialogue between brand identity andtrends.Today'sconsumerseekscertainty anddesiresaniconicandtimelessproduct.For experimentation,wehavecreatedadedicated label called Outsides: a laboratory of ideas, consistingofunexpectedorirreverentstylistic solutions.

We have several, and they are all moccasins. Moving away from the concept that this is only the one without laces. In our product categorization, the mocassin construction (mokawa, using the Native American term) is predominant, whichinvolvestwopiecesof leatherstitched togethertocreateatubularonthefoot,likethe original footwear that had this construction. The moccasin can have laces or not, be high or low, and have different uses. One of our indisputablebestsellersistheClassicDan(Dan inhonorofSebago'sfounder,DanielWellehan), along with the Portland Docksides, a famous boatshoefeaturingthesametypicalmoccasin construction.

Craftsmanship holds absolute value, influencing production rhythms and brand interaction. Innovation is essential for navigating an evolving market. Communication, business models, how markets are approached, and sales methods all play crucial roles. Craftsmanship without an innovative process risks becoming a cage. Instead,innovationwithoutastrongfocuson craftsmanshipcanquicklyleadtolosingone's identity.

We work worldwide with distribution partnersforwholesale.Someofthesealso develop brick-and-mortar retail channels, in additiontoe-commerce.Wehaveanimportant flagship opening program in Europe: Rome,

Milan,Turin,Genoa,Bari,Paris,Lyon,Madrid, Barcelona, Antwerp, Durban, Pretoria, and Johannesburg.

In the best possible way, by creating products that can withstand the test of time, be repaired and cared for, never going out of style, to be passed down to the next generation. We use certified materials and strive, as much as possible, to minimize the number of components, working with local craftsmanshipattheproductionsites.

8 Undoubtedly, Europe represents 65-70% of our sales to date. We are growing in Americaandhaveinitiatedanewdistribution chapterinJapan.

Theyear2023wasapositiveoneforthe brand, as has been the case every year since2017whenwebegandevelopingSebago. Weoperateinachallengingmarketbutstrive to interpret it the best we can. The opening of the retail channel and the growth of our e-commercehaveplayedacentralroleinour growth.

10 We have many projects underway. Apparelisthemainone.Rightfromthe start,wehavepositionedSebagoinalifestyle context that includes not only shoes but also clothingandaccessoriesforoutdoorliving.

8 Whatareyourreference markets?

9 Howdidyouclose2023interms ofturnover?Whatpredictions doyouhaveforthecurrentyear?

Whatnewprojects areyouworkingon?

MARCOTAMPONI

1 From the tradition of American "College" culture, dating back to the 1950s whenuniversitystudentsworeloaferswith apennyinsertedintotheleatherbuckle,to our soft, deconstructed, and flexible loafer: "SoftEmotions."

2 Durability, softness, and flexibility, whichwedefineas"SoftEmotions."

For those who embrace a formal and contemporary style: simplicity, clean lines,andcolors.

ANTONIOPUTZOLU vicepresidente BARRETT

From a simple, comfortable, and functional garment, typically casual, it has evolvedovertheyearsintosomethingmore stylish and refined, with sleeker proportionsandamoreversatileuse.Today,ithas achicconnotationandisoftenpairedwith dandyoutfits.

Refinement, attention to detail, and quality.

The use of different techniques, compared to the past classic tubular construction, has guaranteed exploration of newproportionsandstylisticlines.Eventhe materialsaredifferent,suchastheabraded calfskin, which has enhanced its functionalitywithamuchmoreversatileuse.Today, theloafertendstowardscleanlines,low-cut styles,andalmostflatoutsoles.

OurbestselleristheAquarivamodel, which, offered in various variations, givesitsnametotheeponymouscollection.

The value of craftsmanship is high in our footwear, as we use extremely lightweight,unlinedmaterials,andtheuse of artisanalcraftsmanshipiscrucial.Innovationisfoundinthestyle,inthematerials used,andIwouldliketofocusontheoutsoles,where the combination of materials usedforthecompounds,suchasEva,mergeswiththegenuinerubbertreadstoachieve an extraordinary result characterized by lightness, flexibility, resistance, non-slip grip,andstability.

6 Our distribution is primarilyaimed at multi-brandclothingstoresworldwide.

Weadheretosustainabilityregulations andenvironmentalrespect,deliberately seekingvirtuousrawmaterials,evenbeyond legalobligations.Weprioritizequalityboth intermsofproductandproductionprocess, andwearetransparentwithourcustomers.

Our top markets are Eastern Europe with 25% and the United States with 17%.FollowingcloselyareFrancewith15%, Netherlands, Belgium, Switzerland, and SouthKoreawith10%,GermanyandAustria with5%,andfinallyJapanwith3%.

Theturnoverfor2023amountedto2.3 millioneuros.

We have registered a new brand called"LeCortina"andhavestarted producing a boot with "fast artisanal craftsmanship." The inspiration came from thoseworninCortinaduring the1956Olympics,andsince the eventwill be repeated in 2026, we wanted to reintroduce it in a modernway.We are distributing it both in multi-brand stores and specializedshoeshops.

Thelinesattractingmostinterestforus aretheRivieraandtheMonterey,which feature deconstructed and flat loafers, with elastic bands or collapsible back tabs to enhancecomfortandfit.

Incredible! It has been, still is, and will always be our strength. It allows us to cultivate our heritage of exclusivity. Equally importantisinnovation.Oursisacomplicated yetbeautifulcraft;thecontinuousevolutionof constructiontechniques,shoes,andtheircomponentsenablesustodarewithstylisticchoicesthatwereunthinkablejustafewyearsago.

Wecollaboratewiththebestplayersinthe market,frommajordepartmentstoresto historicclothingandfootwearshops.Weserve averydemandingniche,andgrowinginproductionvolumeswhilemaintaininghigh-qualitystandardsisnoteasy.Itisessentialtocarefullyselectourretailers,andtomaintaindirect control,wedonotrelyondistributors.

Ourcompanyhasdeeprootsintheterritoryandhasbeenonthemarketforover acentury.Bymeetingtheneedsof customers and maintaining high expectations of other stakeholders (employees, suppliers, and the localcommunity),thethemeofsocialresponsibilityhasalwaysbeeningrainedinthecompany'sDNA.Itiswhatkeepsourreputationas abusinesshighaboveallelse.

Today,asinthepast,wecanproudlydeclarethattheItalianmarketholdssignificantweightinourturnover,accountingforapproximately25%.Themostimportantforeign countriesremainRussiaandthegeographical

arearelatedtotheformerSovietUnion(35%), theMiddleEastandTurkey(20%),andEurope (8%).Recently,wehaveseenpositivedevelopmentsinNorthAmericaandNorthAfrica,and wehavegoodprospectsfortheJapanesemarketaswell.Althoughweknowitwillbealong process,webelievethesemarketsdeserveall oureffortsinthenearfuture.

Theyear2023waspositive,withaturnovergrowthof over30%comparedtothe previous year (which had been significantly impactedbysanctionsagainstRussia).Including the turnover of directly operated monobrandstores,theturnoversettledataround9 million euros. For 2024,we have alreadysecuredordersthatguaranteefurtherprogress. However, the general geopolitical context requires us to be cautious and use conditional language.

Ourmainfocusesandinvestmentswill beontheproduct.Weareintroducing newprocessesandnewlinesthatwewillpresent at Pitti in June. On the commercial side, wewillfocusonconsolidatinganddeveloping the new partners we have recently acquired. Wemustaimforsteady,slow,andsustainable growth,compatiblewiththequalityexcellence, care, and attention that our products require andforwhichourcustomersrecognizeus.

IACOPOSOLDINI ceo

ANDREAVENTURAFIRENZE

COSIMORACCO managingdirector G.H.BASS,WHISKEY&SODASRL

1 Thehistoryof theloaferdatesbacktoits invention in 1936 by George Henry Bass. It became popular at luxury resorts in Europe and America and among menwhovisited Norway for fishing trips. The penny loafer becamewidelyknownandappreciatedforits casual yet refined style, particularly popular amongwealthygentlemenandresort-goersin PalmSprings.Itgainedfavorinthe1930sand 1950s, among iconic figures such as JFK and AudreyHepburn.WornbyIvyLeaguestudents,itbecameaniconof Preppystyle.Overthe past 80 years, it has been adopted by nearly everysubculture,fromtheModsof the1950s to the British Rude Boys of the 1970s, with eachgroupintegratingourWeejunsintotheir highlydefinedstyle.

2Classic.Handcrafted.Refined.

This shoe has seen a revival in today's fashionlandscape,offeringatimelessalternativetosneakers.G.H.Bass,synonymous

ENRICOCASATI co-founder VELASCA

1 The moccasin originates as a necessity, thenevolvesintoastyleicon.

2 Craftsmanship: we look to tradition and preserveit.Italian:werefertoatimeless stylethatbearsthesignatureof MadeinItaly. Contemporary:weareayoungbrand.

3 Theperfectbalance:elegancewithouttoo muchformality.Weworkontheshapeand materials:asuedecollegeloaferisn'tthesame asaCordovanleatherloafer.

withloafers,hasadaptedtothischange,offeringclassicstylesaswellasmoremodernlines with a mix of casual and contemporarystreetwear.Theleathersaresofter,thankstonew treatments,whileinnovativesolesappealtoa youngeraudience,makingloafersastaplefor thestreetwearconsumer.

Our classic penny loafer Weejun, with a leather sole, is one of our best sellers. However,amongyoungercustomers,theWeejunsLugishighlypopular.It'saclassicwitha 5mmraisedsole,givingitafreshandmodern aesthetic.

It's incredibly important to us. We've alwaysusedthesameartisanaltechnique of tubularmoccasinconstruction,datingback to the company's founder in 1936. Over time, we'vemadeinnovations,especiallyintheoutsole,toenhancetheversatilityanddurability of our footwear,while still maintaining high quality.Constructionmethodshavealsoevolvedtoimprovetheshoes'durabilitywhilekeepingthemlightweight.

G.H. Bass is available in Italy at the finest footwear stores, but it's even more prevalentinhigh-enddepartmentstoresand prestigious concept stores, both classic and contemporary.

Social responsibility can take many forms. We are committed to our staff and our factories. We invest time and energy in preserving traditional craftsmanship techniques,whicharebecominglesscommoninthe footwearindustry.

USA,UK,Italy,FranceandJapan.

WelaunchedG.H.Bassattheendof2022, with modest results given the post-pandemic market conditions, focusing on premiumretailers.In2023,thenumberof stores increased,andsalesgrewby30%.Weexpecta furtherincreaseof15-20%in2024,alongwith anexpansionof theretailernetwork.

10 We'reworkingoninnovativeoutsoles, including platforms for women. But also on new silhouettes, a hybrid interpretationof ourclassicdesign,madewithnewmaterialstomakeourfootwearsoftandcomfortable. In particular, we're collaborating with thefamousEnglishfabricmanufacturerHarris Tweed for a line characterized by herringbone fabric,with leather and suede finishes butwithaSuperLugsole.

Our best-seller when it comes to loafers is the Maester: a classic must-have. The tongueisraw-cut,withazig-zagprofile.Adetailthatcomesdirectlyfromcraftsmanship.

Craftsmanship holds immense value: we like to describe Italy as a large open-air workshopthathasbeenpassingdownprecious know-howforgenerations.Wehaven'tinventedanything;we'vesimplyenhancedwhatwas beinglost.

Ours is a short supply chain: from the hands of our artisans, both men and

women, to the end consumer. We don't have franchising, and we don't sell wholesale. This way, we've managed to create a real community.It'snota"customerpackage"buta"group of passionate people" about style, Italian elegance,andmadeinItaly.

The theme of responsibility can be summarized in four pillars: the happiness of our employees; the awareness and freedom of ourcustomers;thechoiceof supplierswho share values of quality and ethical work; and the awareness of our impact on the environmentandcommunities.Since2022,we'vebeen aBenefitcorporationandhavestartedtheprocesstoobtainBCorpcertification,expectedby theendofnextyear.

Our main markets are Italy (60%) and abroad (40%, including 12% in the USA, followedbyFrance,UK,Germany,andtheNordiccountries).

Lastyearweclosedat22million;thisyear weexpecttoreach25.

The new projects consist of opening new stores, expanding into women's clothing,andobtainingBCorpcertification.

THE LOUNGE OF MILANESE FOOTWEAR

IliprandiisacasketthatencapsulatesItalianartisanshoemakingmastery,crossingtheborders oftheBelPaese.Becomingasanctuaryforamanattentivetotheevolutionoffashion

byMariaPinaCiuffreda

Afamily-runcompanythattransportsitscustomersinto a timeless and international atmosphere. Iliprandi is synonymous with style and craftsmanship, where the excellent consultancy of its collaborators can bring to life,throughcarefulandcuratedselection,thestoryencapsulated in each individual footwear. We spoke about this with Stefano Giulini,owneroftheMilaneseboutique.

TellusthestoryofIliprandi.Whatareitsmissionandvision?

Iliprandi is a store born in the early 1980s by the Iliprandi family,withthecreationofasmallworkshopofEnglishbrandsand more.15yearsago,thebusinesswastakenoverbymeandmyfatherPierluigi,founderofthePierluigiGiulinishowroomtoo.The missionhasalwaysbeentotrytopreservetraditionandourlove for footwear in a city constantly in motion. The goal is to try to safeguardtheheritageofhistoriccompaniesasmuchaspossible. We are increasingly convinced that this is the right path for the store.

Therealitynowresonatesinternationally.Howistheselectionofthebrandsmade?Andhowhasitbeenreceived bycustomers?

Theselectionofbrandsisbasedontrends,historicalsignificance, innovation,smallproductions,andcompaniesthatexpressgreat passionforwhattheydo.Thischoiceisalwaysgreetedwithgreatenthusiasmbyourmostloyalcustomers.Ourclientsdon’tjust lookforsneakers,eventhoughtheyusethem.Theyalwaysexpect tofindthatquestforcraftsmanship,evenfromsmallbrandswith whichwecollaboratealmostexclusively.

Among the services offered, “Iliprandi Unique Shoes” is auniqueopportunitytogiveanewflavourtofootwear. Unique Shoes is an initiative to make the customer understand that they are investing their money in the right way. Buying a shoeofacertainvaluemeanscreatingabondwiththebrandsand thefootwearitself.Oncedamaged,wegivetheconsumertheopportunity to completely resole it with the same principle of the

parentcompanyortheartisanswecollaboratewith.Ashoecan betransformedineveryaspect,givingitanewimageandlife.

Iscircularityawidespreadthemeinthefootwearsector?What canbedonetomaketheconsumermoreawareinthisregard?

When customers enter the store, they engage with us. Our advice is always to modify a shoe before throwing it away, even though this choice may be counterproductive for us as retailers. Customersgreatlyappreciateourhonesty,whichiswhyweseea verypositivetrend.Weregisterconstantgrowtheveryyear:2024 isprovingtobequitesignificantintermsofsalesandturnover.

Craftsmanship is one of the main features of the store. Isitstillsoughtafterbytoday’scustomers,orhavetheir preferencesshiftedtowardsotherpeculiarities?

Craftsmanshipisoneofthemainfeaturesofthestoreandisstill soughtafterbyIliprandi’scustomers.Wearetryingtospreadthis philosophy even to new customers. More and more young people are embracing this concept despite the trend being towards comfortandlightness,whichwestillstrivetofollow.Tellingthe story of a product is a value that customers appreciate and respect.Thismakesusthinkofafuturethatisstillconscious.

TECHNICAL

SHEET

BoutiqueName:Iliprandi

Owner:StefanoGiulini

StoreAddress:PiazzaS.Marco1,Milano-20121 Squaremeters:24 Website:iliprandimilano.it

Top-sellingBrands:AlbertoFasciani,AndreaVentura, Astorflex,Barrett,Baudoin&Lange,Berwick1707,Bowhill &Elliott,Bresciani,CarShoe,Cheaney,Church’s,Corgi, Crockett&Jones,EdwardGreen,Farfalla,Felisi,Francesco Maglia,HendersonBaracco,IlMocassino,Iliprandi,J.M. Weston,JohnLobb,Nursey,Paraboot, R.M.Williams,RedWing,Saxone,Sebago,Tricker’s,Turms

FASHION KEEPS MOVING AT TWO SPEEDS

Inthefirstquarterof2024,someone’sgrowingandsomeone’snot:twodifferenteconomicoutcomes duetothenewpositioningintheluxuryworldandtheuncertaingeopoliticaldynamicsofthishistoricalmoment

byAngeloRuggeri

It’s a truly interesting moment to analyse for the fashionsystem.Thefirstquarterof2024describestwo speeds in completely different directions: there are themajorluxurygiantslosinggroundandtheGroups that,instead,unexpectedlyacceleratetowardsthetop.The reason?TheuncertainAsianmarket,anewpositioningin the luxury system, and, above all, the ongoing search for creativeandstylisticdesirefortheircustomers.

Lvmh

Thefirstquarterof2024forLVMHendswitha2%decline at current exchange rates, confirming a challenging start of the year for the luxury world. Bernard Arnault’s conglomerate generated revenues of €20.7 billion during theperiod,markingabeginningoftheyearthattheGroup stilldefinesas“good,”despite“uncertaintiesrelatedtothe global economic situation.” Specifically, Europe and the UnitedStatessaw“steadygrowththroughoutthequarter, Japan saw a double-digit revenue growth, while the rest of Asia reflected strong growth in spending by Chinese customersinEuropeandJapan”.Analysingthebreakdown by product segments, Fashion & Leather Goods recorded a 2% decline at current exchange rates, totalling €10.4 billion,despiteLouisVuittonstartingtheyear“excellently” andChristianDior“continuedtoshowremarkablecreative momentuminallitsproducts.”ThePerfumes&Cosmetics sector,growingby3%,generatedrevenuesof€2.18billion, while the Watches & Jewelry section experienced a 5% decrease,withrevenuesof€2.4billion.Lastly,theWines &Spiritssegmentdroppedby16%inthefirstthreemonths ofthefiscalyear,withrevenuesamountingto€1.4billion.

Kering

Keringconfirmsthenegativefiguresforthefirstquarterof thefiscalyear.Salesforthequarterhaveindeeddecreased by11%atcurrentrates,stoppingat€4.5billion.Directsales have marked an 11% contraction on a comparable basis, mainly due to a decrease in store traffic. Performance in WesternEurope,NorthAmerica,andJapanhasbeeninline withthatofthefourthquarterof2023,whilethedecline in the Asia-Pacific region has been more significant. Indirectsaleshavedecreasedby7%onacomparablebasis, and “reflect the strategy of greater control and selection of Maison distribution”. Weighing on the accounts is the significant slowdown of the flagship brand Gucci, led by Sabato De Sarno, penalized by weak demand in Asia. The double G brand, which alone represents half of the Group’s revenue and two-thirds of its profits, suffered a plungeof-21%,withsalestotalling€2.1billion,although thecompanypointsoutthat“thenewcollections,available in stores from mid-February, have received excellent feedback,particularlyinclothingandfootwear.”However, the quarterly results of Kering were also impacted by the performance of Maison such as Saint Laurent, which declinedby8%to€740million,andBottegaVeneta,which retreatedby2%to€388million.

PradaGroup

The start of the year has been more than positive for the Prada Group. After closing 2023 at €4.7 billion, the Italian player recorded a turnover of €1.187 billion in the first three months of 2024, with an 11% growth at currentexchangerates,supportedby“thestrongidentity,

FinaleoftheMonclerGrenoblefashionshow(MonclerGroup)inSt.Moritz

CHACRONA

Inspired by nature

creativity, and dynamism of the brands.” Driving the Group’s quarter was undoubtedly Miu Miu, whose retailsalessawajumpof89%year-on-yearatconstant exchangerates.Pradaalsosawgrowth,withitsretail revenues marking a +7% increase. Overall, sales amountedto€1.071billion,withan18%year-on-year increase. However, wholesale revenues remained unchangedat€90million.Incontrasttootherluxury giants, the Prada Group witnessed solid performance in the Asia-Pacific region, recording a 16% increase despite“thecomparisonwiththefirstquarterof2023 characterized by the lifting of Covid-19 restrictions in the region.” The primary driver was still Japan, whichsawa46%jumpinthethreemonthsatconstant exchangerates.ThiswasfollowedbyEurope(+18%),the MiddleEast(+15%),andtheAmericas(+5%).

ErmenegildoZegna

ErmenegildoZegnaclosesthefirstquarterwithresults that confirm the medium-term objectives. The Group concluded its Q1 with revenues of €463.2 million, an 8.1%year-on-yearincreasecomparedto€428.3million inthefirstquarterof2023.Goingintodetail,inthefirst quarter of the year the Zegna brand reached €282.9 million, up 4.0% annually, thanks to the momentum in the Emea, Americas, and Japan regions, which “recorded solid double-digit growth.” The Greater China region saw a single-digit negative growth in thequarter.TheChineseregion,alongwiththeEmea area,alsosloweddownwiththeThomBrownebrand, which recorded revenues of €79.2 million in the first

quarter.“ThebrandachievedexcellentresultsinJapan, while the Emea area and the Greater China region underperformed. The Emea area, in particular, was affected by the decision to reduce wholesale activity to support the brand’s DTC development,” reads an officialstatement.

MonclerGroup

Inthefirstthreemonthsof2024,theMonclerGroup achieved818millioneuroinrevenue,up16%atconstant exchange rates compared to the same period in 2023. TheMonclerbrand,inparticular,totalled€705million in revenue, a 20% increase compared to the first quarterof2023atconstantexchangerates,supported bya26%increaseinthedirectchannel.Asexplainedby thecompany,allregionsreportedasoliddouble-digit growth.Asialedtheaccelerationwitha26%increase with unchanged currencies, benefiting from “strong demand”inChinaand“verystronggrowthinJapanand Korea.”Emeaachieveda15%increase,“drivenbyboth local demand and acceleration in tourist purchases,” whiletheAmericasreporteda14%increase,“withan improving trend compared to the previous quarter.”

Ontheotherhand,thesubsidiaryStoneIslandshowed a 5% quarterly revenue contraction at fixed exchange rates, totalling 113 million euro. The brand benefits froma31%increaseindirectsalesbutsuffersfromthe factthatthewholesalechannel“hasbeenimpactedby challenging market trends and strict volume control, adopted to continue improving the quality of the distributionnetwork.”

Ontheleft,thenewadvertisingcampaignbyGucci(Kering) featuringtheglobalbrandambassadorJannikSinner.

Ontheright,EmmaStonewearsaLouisVuitton(LVMH) dressontheredcarpetattheCannesFilmFestival

TO THE MOON (AND BACK)

Itisoneofthelandmarksofthestreet-cultureofSouthernItaly,andmore.Since1978BananaMoonoffersawideselection ofhistoricalandrecentbrandsinaspacethatfullyrepresentstheundergroundsceneofthelate90s

diSaraFumagallo

Overtheyears,passion,dedicationandinnovationmade BananaMoonunique,theApulianstorebornin1978 thatinashorttimehasbecomeoneofthelandmarksof Southern Italy and surroundings. Standing out for its widerangeofcollectionsfromdifferentbrandsinthestreetwear, heritageandoutdoorworld.Locatedinastrategicposition-afew stepsfromthehistoriccentreofBariandthepromenade-thestore coversanareaof500squaremetersthat,aftertherenovation,has beenextendedbyanadditional150sqmtoaccommodateasection entirely dedicated to fashion heritage and workwear. Divided on two levels, the first dedicated to the store and the second to warehouses and offices for e-commerce management, the space hasbeendesignedtovaloriseallthecollectionsofthebrands.The windows certainly play a fundamental role: overlooking the two mainshoppingstreetsofPuglia,theyhostinstallationsdesignedad hoctoaccentuatetheprestigeoftheproductsoffered.Theconstant attention to style, visual and new means of communication is thereforeoneofthestrengthsofthestorethat,alongwithevents organized in collaboration between brands and artists of the rap scene,makeitauniquespaceinwhichfashionandcreativityblend. Alwaysshootingforthemoon.

WetalkedaboutitwiththefounderNinoCarofiglio

TellusaboutthestoryofBananaMoon.Fromwhatneedswas itborn?

The history of Banana Moon dates back to 1978 and over time we have become a point of reference thanks to the need to offer a

wide selection of innovative brands in the streetwear, heritage and outdoor world. Our constant attention to style and media is a strength for the store, along with events organized thanks to the collaboration between brands and artists of the rap scene that welcomeboysandgirlsfromalloverPugliaandsurroundings.

Whatareyourmissionandvision?

Our mission and vision at the moment is one: to expand our e-commercebornin2015.In2023,theGermanInstitute(ITQF)and LaRepubblicaA&Frecognizeduswiththesealof“Beste-commerce inItaly2023/2024”andthishaspushedustodomoreandmore.Our market researches are constant during the various Fashion Weeks throughoutEurope.

The store is a point of reference for Southern Italy. Does it recordgoodperformanceontherestofItalytoo?

Since 1978, it has always been a meeting point for young people thankstoourcontinuousmarketingandcommunicationactivities throughout Puglia. Our store is located in the main shopping area,afewmetersfromthehistoriccentreofBariandthefamous promenade,soitisalreadyapointinourfavour.Thankstosocial campaigns,then,wewereabletomakeourselvesknownfromthe restoftheBootandabroad.

Whoisthetypicalcustomeroftheshop?Isitalsoappreciated byforeignclients?

The typical buyer of our store is aged from 14 to 40 years old on

averageandisattentivetothestreetwearworldandthenewproposals ofthevariousdesigners.Itishighlyappreciatedbyforeigncustomers thankstothecarefulandinternationalselectionofourbrands.

Howimportantistheonlinepresence(e-commerceandsocial)?

Thee-commerceisafundamentalshowcasebutitneedsadvertising campaignstobetterinteractwithusers.Thedynamicshavechanged but thanks to our network we have been able to retain customers bothinstoreandonline.Wehaveneverstoppedcommunicatingon our social networks, we have invested in the professional skills of ouremployeesbycreatinganefficientmarketingdepartment.

WhatdistinguishesBananaMoonfromotherstreetwearentities?

Our15shopwindows,whichoccupytwoofthemainstreetsofthe centreofBari,playafundamentalroleforthestore.Wedoalotof workfortheirbestperformancetocreatemoreandmoreconsumer appealandwefocusontheefficientdisplayofbrandsandproducts withcollaborationsandlimitededitions.Anotherstrongpointisour assistedsales,ledbyouremployees.

SomeimagesoftheBananaMoonstore

BRAND LIST

• adidas • AlphaIndustries

Asics

Baracuta • Barbour

BarbourxTokito

• Birkenstock

• CarharttWip

• CasioG-Shock

• ClarksOriginals

• Columbia

Converse

Crocs

• Dickies • Dockers • Dr.Martens

• Eastpak

Edwin

Evisu

Filson • Fjallraven

Gramicci • G-starRaw

• KappyDesign • Kardo • Keen • Komono • Levi’s

• MalibuSandals • Mizuno • NewBalance

NewEra

• Oakley • Obey

Paraboot

• PictureOrganicClothing

• Puma

• RedWingShoes

• Reebok

• Ripndip

• Schott

• Sebago

• ServiceWorks

• Taion

• TheNorthFace

• Timberland

• Ugg

• Umbro

• UniversalWorks

• Vibram

Youhaveexpandedyourspacebyabout150squaremeters.Why thischoice?

The expansion of our space took place because we felt the need to presenttheheritageworldfollowedbystreet-fashion,focusingour visiononJapanesebrands.

Over the years, did you experience an evolution of the store? Whatisitsfuture?

Overtheyearsthepassionforourprofessionandthedesiretogrow andinnovatehavetransformedourstorebothphysicalandonline.

From June 2024 we will be ready with new digital strategies, an e-commerce site and new installations: that is, dedicated “shop in shop”inourstore.

TECHNICAL SHEET

Nameoftheboutique:BananaMoon1978

Owner:NinoCarofiglio

Adress:corsoCavour45,Bari(BA)-70121

Sqm:500

Website:bananabenz.it

Bestsellingbrands:adidasOriginals,Barbour, CarharttWIP,Evisu,NewBalance

STEALTH WEALTH

ItisthetermthatfullydefinestheinformalyetsophisticatedlookofAART,theboutiqueinthecentre ofRotterdamwheretheartofItaliantailoringlivesinsynergywithhigh-qualitydesign

bySaraFumagallo

Rotterdam,withits700,000inhabitants,isthesecond-largest cityintheNetherlandsandisahubofculturalandcreativeactivityonaninternationallevel.Rightinitscentre,betweenthe twomostimportantshoppingstreets(MeentandLijnbaan), standsAART:ahigh-levelboutiqueformen’sclothingwheretheartof Italiantailoringmergeswiththebestofdesign.It’saspacewithamodern,fresh,andindustriallookspanning500squaremeters,designedincold-pressedsteel,darkgreymarble, and black-stained wood. Aart Bode, owner of AART, sharedthestoryofthestorewithus.Betweenthepast, present,andfutureprojects.

WhenwasAARTfounded?Andwhatareitsmissionandvision?

AARTwasopenedinMarch2014whenIleftmypreviousbusiness,whichIoperatedwithabusinesspartner,tocreatesomethingentirelypersonal.Withover30 yearsintheindustry,IhavebecomeagreatadmireroftheItaliantaste, mixedwithsomeauthenticBritishbrands.Duringthattime,IfeltanunstoppabledesiretodoexactlywhatIwantedandloved.Thus,AARTwas born:aplacewhereweaimtoofferthebestpossibleproduct,withoutfocusingonthelogoorlabel,butrathermixinginabitofrock‘nrollstyle. Ourvaluesareclassic,butourdesignisinnovative.

Howimportantistheonlinepresence?

Wemanageanonlinestorethatrequiresagoodportionofourattention.About10%ofactualsalesoccurone-commerce,butweseethat amuchlargergroupofcustomers,beforecomingtothestore,makes onlineresearches.

“AART IS THE PLACE WHERE EVERYONE KNOWS YOUR NAME, BUT ALSO THE MODEL OF YOUR FAVORITE JEANS AND YOUR SIZE.” AART BODE, OWNER

Anyfutureplan?

How would you describe the typical customeroftheboutique?Whatarehischaracteristics?

Ourtypicalcustomerisamanagedbetween35 and65,high-spendingandsensitivetoculturalphenomena.Weservemanyprofessionals, doctors, lawyers, entrepreneurs, and people in the creative industry: men who appreciate thefinerthingsinlifebutdon’tfeeltheneedto flaunttheirwealth.“Stealthwealth”isthekey approachofbothourconsumersandthestore.

Weareplanningarenovationofourinteriorthatwilltakeplaceby February2025,toadaptthestoretothecurrentmarket.Withfurther changesinthemarket,wefeeltheneedforachangeinourpresentationaswell.

TECHNICAL SHEET

BoutiqueName:AART

Owner:AartBode

Address:AertvanNesstraat,25A(3012CA)Rotterdam, TheNetherlands Squaremeters:500

Website:aartstore.com

Top-sellingBrands:DorianiCashmere,GoldenGoose DeluxeBrand,Isaia,JacobCohën,Montecore,Moorer, Pescarolo,RichardJ.Brown,TenC,TomFord

SomeimagesoftheAARTstoreinRotterdam

A MARKET IN EVOLUTION

TheItalianfashionsystempresentsavariedandcomplexframework,characterizedbyregionaldynamics andspecificsegmentations.Inacontinuouslychangingsector,whatarethechallengesandopportunities?

How have customers' purchasing habits changed? Which market has recorded the best performance?FashionBankgaveananswertotheseandmany other questions thanks to its annual report "Fashion Observatory."Adetailedoverviewofthewholesalefashionsector inItalyin2023,analysingvariousaspectsoftheindustry,includingsalestrends,geographicaldistributionofcompanies,andthe impactofweatherconditionsonconsumers.

Thedata

The analysis examines a sample of approximately 15,000 companies specialized in the multi-brand market of the exclusive, high,best,premium,andgoodsegments,includingclothing,footwear, and accessories. This type of activity is mainly present inSouthernItaly(37.29%),followedbytheCentre(23.80%),the Northwest(21.33%),andtheNortheast(17.58%).Asimilardistributioncanalsobeobservedforstores(asampleof20,000retail points):CampaniaandPugliaemergeasregionswithhighdensityofshops.Furthermore,theirsizeispredominantlysmall(almost30%haveanareaoflessthan50squaremeters,whileonly

GENDER OF PRODUCT SOLD

Thesurveywasconductedintwoways.

1.Takingintoaccounttheactualpresenceofthegenderwithinthestore's assortment(atleast10%),whichiswhyasinglepointofsalecouldbe partofallthreegendercategories

2.Consideringonly100%specializedsales

5.50%exceed500squaremeters).Asforthetypesofproductssold, thewomen'ssectordominates(53.79%ofretailpointsofferatleast 10%ofwomen'sfashionitems),followedbymen(47.85%)andchildren(37.04%).Productspecializationseesaprevalenceofclothing (34.38%),footwear(25.10%),andaccessories(23.35%).

Industrysentiment

Fromthereport,itisnotedthatpurchasinghabitshavechangeddue toweatherevents.Manyprefertobuylightweightgarments(t-shirts andjeans)ratherthanheavierones(knitwearandouterwear).There isalsoasignificantincreasewithshoppingmallsandfactoryoutlets, whiletheperformanceofcitystoreshasdecreased.Alsonoteworthy istheatypicalclimateofrecentyears,whichhasnegativelyinfluencedthepurchasingbehaviour:in2023,lowerspringtemperatures andhigherautumntemperaturesdelayedseasonalshopping,leadingtoadecreaseincustomertrafficinsomecrucialmonths(May, September,andOctober).Footfallindeedrecordsasignificantdecreaseinentries.

Source:FashionConsumerPanel,monthlyobservatoryoffashionconsumptioninItaly Market:clothing,underwearandsocks,accessories,footwear-Totalchannels

MAN WOMAN KID

THE SHOW MUST GO ON

Leaderandreferencepointinmen’sfashion,FattoreKisarealmofinnovationwaitingtobeexplored. Today,it’sreadytocelebrateits20yearsofactivitywiththesneakerbrandKarhuthroughanexclusivepartnership by

CristianoZannieMariaPinaCiuffreda

Familyshouldbecelebrated,andKarhu,nowpartofit,is proudtoparticipateinthisinitiativethatcoincideswith its ten years to honour the milestones achieved with FattoreK.

WespokewithGianniKlemera,coolhunterandfounderofFattore K,whorecentlyexpandedhisuserbasethroughKLab:ameeting pointbetweenfashionandoutdoorperformance.

Howdidyourcareerinthefashionindustrybegin?

My father was in the commercial footwear sector, so it was somewhat of an inheritance. I started working with Alden, and fromthere,Idevelopedmyinterestinauthenticandhigh-quality brands.Itwasagradualjourneythatledmetobecomeareference pointintheindustry.

Besidesshoes,whatotheraspectsoftheindustryareyouparticularlyinterestedin?

I like to focus on niche and authentic brands that offer quality productsandauniquestory.Ithinkthereisgreatpotentialinthis sector,especiallyconsideringtheimportanceofsustainabilityand productdurability.

Youmentionedsustainability,whichhasbecomeincreasingly importantinthefashionindustry.Howdoyouthinkitmight influenceconsumerdecisionsandbusinessstrategies?

Sustainabilityiscrucialfortoday’sconsumers,whoareincreasingly seeking high-quality products that are also environmentally friendly.Companiesneedtoadapttothistrendbyadoptingsustainablepracticesthroughouttheproductionprocess.Thiscanpositivelyimpactthebrandimageandcustomerloyalty.

You talked about a challenging market. What are the main challengesyouarefacing?

Thechallengeistomaintainqualityandinnovationwhilenavigatingthroughthesedifficulties.However,wearealsoinapositionof

strength,asournichebrandsofferuniquevalue.

Speakingofpartnerships,youmentionedtheinitiativewith EnricoAreseofKarhutocelebratetenyearsofactivity

Canyoutellusmoreaboutthisprojectandwhatitmeanstoyou?

Weareexcitedtocelebratethissignificantmilestonewithaspecial initiative.Weareplanningtogifttenpairsoficonicshoesfromour brand to ten influential figures in the fashion and outdoor industry. It’s a way to thank those who have supported us over these tenyearsandtocelebrateourcommitmenttoinnovationandstyle.

Istheinternationalmarketshowingsatisfactoryresults?

We have re-established relationships with several stores, but the problem is the lack of innovations. The market is always moving soquickly.Bigplayersintroduce20newmodelsand50different colourwayseachseason.

Youmentionedtwonewmodelsthatseemtohaveapositive impact.

TheFusion2.0hasalwaysbeenKarhu’sflagship,andithashadtwo new modifications: an XC version that harks back to the outdoor hikingworld,andtheFusionXT,withamoreindoorand80s-style taste,whichwillbereleasedshortly.Meanwhile,theSuperFulcurm isabsolutenews.TheLegacy96hasreceivedagoodresponseinrecentseasonscomparedtotheFusion2.0.

What trends do you predict will drive the market in the comingyears?

I believe sustainability will continue to be a central theme in the fashion industry, along with innovation and digitalization. International fairs will remain important for networking and brandpromotion,butsomechangesmaybenecessarytoadaptto changesinconsumerbehaviourandthecommerciallandscape.

Thefullinterviewonhubstyle.it

ApictureoftheinterioroftheFattoreKshowroom andtheiconicoriginalKarhuMestarifrom1977

VALUING CONNECTIONS

Inanincreasinglydigitalworld,workmethodologyadaptsbyshapingitsprocesses. Stoppingthedevelopmentoftechnologyisimpossible,butunderstandingtheroleitcanplayiscrucial

byCristianoZanni

Thekeywordis:innovation.Today,tosurvivethejungleof the fashion market and grow, brands must emerge and innovate cyclically. Artificial intelligence is an example of a new technology that enables advantages in overall performance. We talked about it with Armando D’Alessandro, founderandceoofFashionBlitz,who,overthepastdecade,hasmade itsknow-howavailabletosupportfashioncompanies,reducingtime andwasteand,asaresult,increasingsales.

Is it true that, as of May 2024, the adoption of artificial intelligence among professionals and companies has reached significantlevels?Canyougiveusanoverviewofthesituation? Absolutelyyes,ifwearetalkingaboutlarge,structuredcompanies. According to the most recent data, about 42% of IT professionals in large organizations have already implemented AI, while an additional 40% is exploring its use. This indicates that a large majorityofenterprisesisincorporatingthetoolintotheiroperations, primarilyforITprocessautomation,security,threatdetection,and businessdataanalysis.Butthisdataonlyinvolveslargecompanies.

Your focus is on small and medium-sized companies and artisans.WhydoyouthinkAIissocrucialforthem? Artificial intelligence represents a revolution comparable to the invention of the electric light, even more powerful than what the Internet has been for businesses. However, unlike the Internet, AI has a greater impact on business-to-business, a key area for SMEs andartisans.Itcanimproveefficiencyinternallyandtocustomers, reduce costs, and free up valuable resources that can be reinvested more productively. Now more than ever, the biggest problem is generatingsecurerevenue.Forsmallbusinesses,thiscanmeanthe differencebetweensurvivalandexponentialgrowth.

HowcanwemakeItalianSMEsmoreawareoftheimportance of AI, making them overcome their distrust of these new technologies?

The biggest problem is the cultural gap and, at times, the lack of curiosity for digitization. In recent years, we have seen how Italy waslaggingbehindwithrespecttotheadoptionofnewtechnologies, especially artificial intelligence. Today, these have become within everyone’sreach.However,eventoday,whenIgotocompaniesand talkabouttools,Ioftenfindtoomuchdistrust:weshouldnottryto fightdigitizationbutunderstand,ormakepeopleunderstand,how importantitis.Inmyopinion,informationandtrainingarethebasis ofeverything.

What strategies do you propose to overcome the problem of lackofin-houseskillsandawarenessaboutthebenefitsofAIin ItalianSMEs?

ThesearebothsignificantproblemsforSMEsinItaly.Thesefactors contribute to a widening gap between small and large companies that have dedicated resources and can afford to invest in new technologies.Tobridgethisgap,Iproposeseveralstrategies:create education programs that not only inform about the tools available butalsodemonstrateconcreteusecasesandactualsuccesses;offer consultingservicesthathelpSMEsidentifyareasforimplementation; promotecollaborationwithartisans,largecompaniesandacademic institutions; organise and disseminate training and information events; increasingly implement policies that support AI adoption; andpromotetheuseofcloud-basedtoolsthatareeasytoimplement anduse.Evenwithsmallinvestments,thebenefitsarequicklyseen.

Adoption rate: about 70-80% of large companies have integrated at least one artificial intelligence solution intotheiroperationalprocesses.Thisincludesapplicationsinprocessautomation,dataanalytics,andcustomer experienceimprovement.

Investment:largecompaniestendtodevoteasignificantportionoftheirbudgetstotechnologyinnovation,withan increasingportionallocatedspecificallytoartificialintelligence.

Adoptionrate:theadoptionrateofAIamongSMEsislower,varyingbetween30-50%.SMEsareoftenslowerto adoptduetolimitedresourcesandtheneedforaclearreturnoninvestment.

Investment:SMEsthatadoptAIoftenuseittoimproveoperationalefficiency,automaterepetitivetasksand improvecustomerservicethroughchatbotsordigitalmarketingtools.

Adoptionrate:onlyasmallpercentage,lessthan10%,ofmicrocompaniesuseAI.Thisismainlyduetothelackof in-houseexpertiseandtheupfrontcostsandperceivedcomplexityofthetechnology.

Investment:microcompaniesusingAItendtoemployverysimplesolutions,suchasChatGPT,basicdataanalysis toolsorsocialmediaautomation.

Thefullinterviewonhubstyle.it

DOUBLE-FACE IS THE WAY

ThenewfaceofdynamicandinformalclothingissignedbyArovescio.Thebrandrepresentstheperfectfusion ofhightechnologyandcraftsmanship,characteristicsthatmanifestthroughouttheentireproduction

Arovescio’s garments are cutting-edge, featuring inno vative design and high-fashion content, distinguished by precious and unique details, essential elements of each collection. In the spring-summer 2025 collection, the brand’s continuous pursuit of high-quality raw materials is evident.Uniqueandiconicproducts,rigorouslymadeinItaly,are designedforthosewhoseektostandoutwithaninnovativeand refinedstyle.Thesegarments,craftedwith“Seamlesswholeg ment”technology,synonymouswithunprecedentedcomfort,are anecessaryadditiontoanywardrobe.

Themust-haveofthesummerseason. For this summer collection, new dyes have been experimented, making each piece modern and incomparable. The exclusive yarns, characterized by increasingly premium blends, accom panypurecombedcotton,nowadistinctivesymbolofthebrand. Attention to detail and the choice of exclusive materials make Arovescio’s garments a true must-have for the spring and sum mer season, further consolidating the brand’s reputation in the

contemporary fashion landscape. The spring-summer 2025 collectionrepresentsthenaturalevolutionofajourneythatvalues made in Italy and craftsmanship, projecting them towards the futurewithadvancedtechnologiesandcutting-edgedesign.

SomeimagesoftheSS25 collectionbyArovescio

THE FASHION WORLD IS GEARING UP FOR THE PARIS OLYMPICS

FFromthemegaevent'Vogue:World'totheathletes'brandeduniforms:thefashionworld isreadytotakethefieldwithstyleanddetermination

byAngeloRuggeri

ashion will be one of the undisputed protagonists of the 2024 Olympics in Paris. Because, after all, fashion is like sports: it brings people together, inspires dreams, and is dedicated to determined individuals. From July 26th to August 11th, the French capitalwillbecomethemostpopularlocation.Especiallyfor events dedicated to the fashion system. Some examples? Vogue: World, right at Place Vendôme. The global event, broadcast live, promises a grand spectacle where French fashion will meet the Olympic Games, with the participationoffashionhousesandiconicdesignersfromthecapital.TheeventwillalsomarkthebeginningofHauteCouture FashionWeek."IamdelightedthatVogueWorldhasfound its third venue here in Paris," announced Anna Wintour, chiefcontentofficerofCondéNastandglobaleditorialdirectorofVogue,fromtheRitzParis."IfVogueWorld:New YorkwasastreetfairandVogueWorld: London was a glamorous evening at the theatre,supportingLondon'sartisticand cultural organizations, the Paris edition willbeasortofopeningceremonycelebrating100yearsoffashionandsport,in addition to this extraordinary city." For the official presentation, Anna Wintour wasjoinedbyagroupofillustriouspersonalities: Bruno Pavlovsky, executive president of the Fédération de la Haute Couture et de la Mode, designers Simon Porte Jacquemus, Olivier Rousteing, Marine Serre, and Pharrell Williams, as wellassomeFrenchOlympicchampions, including fencer Enzo Lefort. But that's not all. Fashion will be a protagonist of

theOlympicGamesbecauseitwilldresstheathletes.Like theFrenchones(about800athleteswhowilleachneed120 garments!), who will wear creations by the brand Le Coq Sportif(whichhaddesigneduniformsforthe2022Winter Olympics)designedadhocbythegreatStephaneAshpool, better known as the designer of the popular streetwear brand Pigalle. The creative has divided the clothing into three distinct categories: there will be the representation uniform,whichathleteswillwearintheirfreetimewithin theOlympicVillage;thetraininguniform,tobeusedwhile preparingforcompetition;andthentherewillbetheperformanceuniform,tobeshowcasedonthefieldoronvarious playingfields(evenontheocean)duringtheofficialgames. Notonlythat:eachcompetitorwillreceiveapodiumoutfit, inthehopeofwinningamedal.Likearealluckycharm,at leastonehopes.

Atthetop:theuniformsoftheFrenchOlympicteamsignedbyLeCoqSportifbyStephaneAshpool Atthebottom:theofficialposteroftheVogue:WorldeventinParis

100 POINT OF VIEWS: THE FINAL DATA

Inthefollowingpages,youwillfindtheanalysisdraftedbyHUBStyle, concludingtheinquiryintothefashionsector’sperformancein2023

bySaraFumagalloandAlessandroMarra

For the third consecutive edition, our magazine has provided an overview of past year’s performance, investigating the viewpoints of Italian retailers, a crucial link inthesupplychain.Althoughweregularlygivethemvoicethroughouttheyear,our exclusivesurvey100Pointofviewsallowedustocomprehensivelystudythefashion marketin2023,exploringnewdevelopments,trends,issues,andopportunities.Onehundred multi-brandboutiquesfromacrossItalyrespondedtooursurvey—49fromthenorth,26from thecentre,and25fromthesouthandislands—offeringvaluableinsightstohelpusoutline ageneralpictureoflastyear.Allinterviewsareavailableinissues02and03ofHUBStyle, publishedinrecentmonthsandaccessibleonlineinthe“IlMagazine”sectionofourwebsite.

YEAR-ENDREVIEWANDFORECASTS

SALES PERFORMANCE OF THE STORE IN 2023:

Growth:55

Stable:26

Decline:19

SALES FORECAST FOR 2024:

Increase:45

Stability:42

Decrease:9

Uncertainty:4

Theyear2023wasquitechallenging.Thefirstpartoftheyearperformed rather well, but issues arose towards the end, with early sales and unusually high winter temperatures. Despite these challenges, the overall balance for 2023 is positive: a little more than half of the respondentsreportedanincreaseinstoresales.Despitetheuncertain international climate, the forecasts for 2024 are hopeful, indicating a potentialrecoveryandagenerallypositivesentiment.

ScantheQRCode todownloadthedigitalversion ofthelatestissues

ISTHEGENERALSENTIMENTONEOFARETURNTOIN-STORESHOPPING EXPERIENCES BY CONSUMERS?

Yes:80 No:5

Hope:8

Uncertainty:7

Consumersareincreasinglyinclinedtovisit boutiquesnotjusttomakepurchasesbut alsotoenjoyacomprehensiveexperience. Thekeydifferentiatoristheretailer,who, withtheirexpertise,managestobuild customerloyalty.

ARE YOU IN FAVOR OF A POSSIBLE POSTPONEMENT OF THE START OF SALES?

Higher than average temperatures have slowed winter sales, and early discounts on fall-winter collections have caused significant issues for boutiques. This is one of the mainchallengesencounteredduring2023,asconfirmedbyour100respondents.Indeed, 81%areinfavourofpostponingsales,butwithcertainconditions:theremustbestrict regulationstopreventonlinecompetitorsfromofferingdiscountedproductsbeforethe officialsaleperiod

IN 2023, WHAT PERCENTAGE OF YOUR TOTAL REVENUE CAME FROM ONLINE SALES? LESS THAN 10% BETWEEN 10% AND 30% BETWEEN 30% AND 50% MORE THAN

Onlinepresencecontinuestobeacrucialshowcaseforboutiques.While 40%ofrespondentsdonothaveane-commerceplatform,socialmedia remainsanexcellentsalesorpromotionalchannel(only3%donotuseit). Instagramisthemostpopularplatform,followedbyFacebookandTikTok

TOP-SELLINGBRANDS

TOPSELLINGFOOTWEARBRANDSFORMENANDWOMEN

Herearethetop18clothingandfootwearbrandsformenandwomensoldin2023.Thecriteriaappliedfortherankingsare consistent:10pointswereassignedtothefirstchoice,5pointstothesecond,and1pointtothethird.

BREAKTHROUGHBRAND

IN 2023, WHAT WAS THE BREAKTHROUGH BRAND OR THE ONE THAT REGISTERED THE BEST PERFORMANCE?

According to our analysis, once again, Autry clinches the top spot as the breakthroughbrandof2023.

DO YOU NOTICE GREATER “SUSTAINABLE” SENSITIVITY AMONG YOUR CUSTOMERS?

Tofindouthowtoaccessthefullreportwithallthesurveydata,pleaseemailredazione.hubstyle@mag-net.it

ARE CONSUMERS WILLING TO PAY MORE FOR A “GREEN” PRODUCT?

THE MAN FROM THE SEA

ThesummercollectionbyImpulsoconsistsofversatileandfunctionalgarmentsmade withfreshandhigh-qualityfabrics.It’sasophisticatedanddynamicsportswear, inspiredbythenauticalworld,combiningtechnicalityandelegance

The Maglificio Liliana, born in the heart of Montichiari, is a reference point for high-quality artisanal knitwear in Italy. LedbytheLorenzonifamily,thecompanycombinestradition andinnovation,creatingaperfectblendofpastandfuture.The Impulsobrand,bornundertheaegisofMaglificioLiliana,standsout foritssportyandrefinedspirit.Thequalityofmaterials,craftsmanship tradition, and contemporary style are the pillars of production. Each garmentexpressesaloveforcraftsmanshipandsophisticatedelegance. In addition to Impulso, the Lorenzoni family manages the Lorenzoni and Montechiaro brands, known for attention to detail and refined taste.Eachcollectionrepresentsaconstantcommitmenttoexcellence, asymbolofqualityintheItalianfashion.Inaneradominatedbymass production, this reality demonstrates how tradition can be a driving forceforthefuture,maintainingitsrelevanceandcharm.

SomesnapshotsoftheSS25collectionbyImpulso

ASummerTale

Impulso, a brand with a nautical DNA, presents its Summer SS 25 collection, celebrating water as the central element. The line stands out foritsinspirationfromvastbeaches,endlessseas,anddreamlikeorigami, creating a man who embodies the essence of the sea: dreamy, ironic, and attentive to details. The garments, designed for those seeking uniqueness and harmony with nature, include polo shirts in sorbet colors such as mint green, strawberry pink, orange, melon, and lemon yellow, adorned with cheerful floral patterns and stripes upon stripes, before diving into the blue. Technical jackets and versatile sweatshirts complete the collection, ideal to pair with colorful Bermuda shorts and swimwear, meetingtheneedforinterseasonalcomfort.Madewithhigh-quality materials, Impulso garments offer a blend of technicality and style,confirmingtheexcellenceoftheBrescia-basedbrandand itsabilitytomergeeleganceandfunctionalityinadynamicand contemporarycontext.

SorbetcolorsandfloralpatternsenlivenImpulso’ssummerpoloshirts

REDEFINING CONTEMPORARY ELEGANCE

Withthe2025summercollection,Montecorerenewstheconceptofouterwear accordingtoitsphilosophyofresearchinginnovativematerialsandtechnologies

Montecore transforms each of its products into a piece of art, inviting us to observe the world with the eyes of wonder. Also in the new SS 25 proposal, the brand’s commitment to creating impeccably cut and contemporary designed garments continues, standing out in the fashion scene thanks to its icon: the outerwear. Nature is the brand’s first source of inspiration, which translates into the exploration of innovative solutionsthroughthehybridisationofcutting-edgefabricsand techniques.Thus,eachseason,proposalsarecreatedthatare renewed in harmony with the environment. Versatility and comfort are the core values that guide all stages of the productionprocessandensurethateachcreationcanbehanded downfromgenerationtogeneration.

Thecollection

Artisanal savoir-faire and technological research characteriseMontecore’sofferingofgarmentswithimpeccablefitmade fromthehighestqualityfabricsdesignedformenandwomen onthemove.Thespring-summer2025collectionembodiesall these values, introducing two new exceptional fabrics, symbolsofqualityandinnovation:MerinoOptimsilk-blendwool, exclusivelydevelopedbyWoolmark,andAmericanSeaIsland Cotton,knownas“themiraclecotton.”Materialsthatbestrepresentitsessence.

Thenewfabrics:OptimandAmericanSeaIslandCotton Montecore’s signature outerwear comes in a new guise with Optim:fieldjackets,bomberjackets,raincoatsandtrenchcoatsmadeofsilk-blendMerinowoolgainwind-andrain-resistantcharacteristicsandanunparalleledsheenthankstothis new technology. How is it possible? By virtue of mechanical treatment that avoids the use of environmentally harmful chemicals for absolute comfort even on rainy days. The secondmaterialusedinSS25isAmericanSeaIsland.Caribbean cottonflowerisrecognisedasthemostrefinedvarietyinthe world for its fineness, strength, colour and lustre although, unfortunately, in the early 20th century its commercial cultivation declined due to devastating parasites. However, Montecore’s continuous research made him discover one of its derivations, inheriting, many years later, the DNA of the original.Thisnewfabricisusedtomakejeansincollaboration withONEANY,acompanylocatedinOkayama,Japan.

AnimageofthejeansmadefromAmericanSea IslandcottonincollaborationwiththeJapanese companyONEANYandtheraincoatcreated withthenewOptimtechnology,whichgives wind-andrain-resistantcharacteristics

Pitti Immagine Uomo Padiglione Cavaniglia

INNOVATING TRADITION

ThisisthegoalofKangra’snewsummer2025proposal,whichforyearshasbeenofferinggarments whereresearchandcraftsmanshipcoexistinasinglecollection

Fromgenerationtogeneration,Kangrapassesonitssolid roots of craftsmanship and innovation. Like every year, for this collection too, the brand offers garments where thesearchfornewandcomfortablecombinationsblends withmanufacturingprocesses.Thus,theSS25proposalcomesto life,immersingthecustomerinadimensionwheretheshadesof theseawiththecoolreflectionsofblueandwaterliveinharmony withthewarmearthytones.

TheKangraSpring-SummerSignature

The season introduces an absolute news: silk-cashmere, a softto-the-touch fabric with an informal appearance. Another innovationisthecompactandsculptedyarn,freshandslippery, namely viscose. Breathable and lightweight, this textile fiber is ideal for direct contact with the skin. Moreover, it is known for itsexceptionalpropertiesthatgivearefinedlooktothegarments. Thesilk-cottonblend,knownforitscolorbrilliance,isalsopresent inthecollection.Abrand-newadditionisthecombinationoftwo verydifferentfibers,silkandlinen,whichtogethercreatearustic andrefinedeffect.Cotton,ontheotherhand,isofferedinvarious finisheswithlinksandirregularstitches,foracontemporaryman whodesiresarefinedlookeveninhisleisuretime.Aprominent feature is the stone package, developed in various finesse and colors, which gives the collection a sporty yet precious image. Finally,highandlowstripesconferanurbanandstreetweartaste.

SomeimagesofKangra’snewsummer2025collection

A RENEWED SIMPLICITY

Likeadéjàvu,garmentsmadefromnaturalfibresmaketheircomebackthroughanevergreencollection thatcombinesperformancefabricswithtailoredconstruction.Thiscreatesatechnologicaltailoring

The new Bomboogie Summer 2025 collection represents the union of “easywear” and “refinement,” where mature designs coexist with more eccentric pieces to adapt tofrequentchanges.Focusingnotonlyonaestheticsbut alsoonperformance,thecollectionensurescompletecomfort.For the upcoming spring-summer season, garments with a “free spirit”havebeencreated,which,throughthesimplicityoflinesand the effectiveness of details, bring out the soul of each individual, masking age. With carefully wide fits and experimental textures, thecollectionincreasinglystimulatesthedesiretopurchaseevergreenproducts.

Focuson:Summer2025

withshirtingandgarment-dyedcottonpants,andviceversa,techno andpiece-dyedtrouserscoordinatewithgarment-dyedjacketsand fieldjackets.Completingthecollectionisouterwearinleather,nappa,andsuede,foratotallookthattransitionsfromneutralshadesof beige,grey,andtaupetoyellows,whites,andblues.

In a synergy featuring performance fabrics and tailored constructions – with the addition of taped seams on nylon, polyester, and waterproof-coated cottons – Bomboogie’s SS 25 collection comes to life. This line includes trench coats, raincoats, waterproof cabanswithandwithouthoods,peacoats,shackets,jackets,andcoats,inacontinuousblendofstylisticconcepts.Followingthesame “contamination”theme,therefinedaspectsofouterwearintertwine

Above:deconstructedparkainmicroporoustechnicalfabric,waterproofandwindstopper

Bottom:comfortableandhigh-performancetrouserswithdifferentfits(Slim,Regular,Jogger,Tapered)

TIMELESS AWARENESS

SunKachinaistheflagshipmodelofSatorisan’sSummer2025collection,bornfromthedesiretolivelife withpassionandawareness,infullrespectoftheenvironment

Satorisan’smissionremainsunchanged:tocommittocreatingproducts that withstand the test of time through the design and production of comfortable shoes that improve with age. Offering an excellent combination of fit and finish, which translates into meticulous attention to details adding a touch of uniqueness to each creation. The brand continuesitsenvironmentallyconsciousandrespectfuljourney,followingfour fundamental pillars the brand finds important: quality, comfort, singularity, andaccessibility.Thus,thenewSS25collectionisborn,presentingacompletely new project inspired by the Hopi indigenous tribe and their shared mission of caringfortheEarth.

TheCollection

High-quality materials are an essential element in the exclusive sensory experienceofthebrand’sfootwear:breathable,comfortable,highlyfunctional, durable, and environmentally friendly. The SS 25 collection products are indeedplanet-friendly.Satorisan’sproposalfortheupcomingsummerfeatures SunKachina, a creation that combines tradition and technology through the representationoflife,respectfornature,andlivingbeings.Thus,thefirstlineof opensandalsisbornwiththegoalofofferingtheexperienceofwalkingbarefoot thankstotheirlightnessandflexibility.Thesameappliestotherangeofclosed shoes. Additionally, in this new collection, the uniqueness and beauty of the designsactualiseinthequalitiesofthemosticonicmodels,suchastheChacrona MettaHemp,includedintheChacronacollection.Here,thegreen-bluecontrast oftheshoereflectsthetransformationofhand-extractednaturalhempintoan intenseindigocolor.

SomeimagesofthenewcreationbySatorisanwhichisinspiredbynature,andtheChacronaLinen:oneofthemosticonicmodelsofthebrand

BEYOND SPORTS

Footballandleisure.Pantofolad’Oroisinspiredbythe“Terracewear”ofthe1980sfortheupcomingSS25collection, madeofauthenticshoes,finematerialsandtraditionalprocessesbutalsoqualityapparel

Pantofola D’Oro continues to stand out in the luxury sportswear scene with a footwear and apparel collection that celebrates the perfect balance between tradition and innovation, sporting elegance and luxurious comfort. With more than a century of history, the Ascoli Piceno-based brand is a symbolofexcellenceandpassionintheworldoffootballand style. Founded in 1886 by shoemaker and wrestler Emidio Lazzarini,Pantofolad’Orohascreatedsportsfootwearworn byfootballlegendssuchasCharles,Cruijff,Rivera,Mazzola, Riva, Conti, Puskas, Garrincha, Falcao, and Mancini. The fame of Lazzarini and his brand has gone beyond football, also capturing rugby players, tennis players, golfers and basketball players. Today the label embarks on lifestyle, always maintaining the quality and savoir-faire of Made in Italyeveninthefootballworld.

Asummerinretrostyle,betweeneleganceandsports

With a charming nod to the British “Casuals” era, Pantofola D’Oro reinterprets the “Terrace wear” of the 1980s with a collection that wisely blends iconic style and contemporary

details.Threefootwearmodelsareoffered:theSuperstar,with itsminimalsilhouette,isinspiredbyretrotennisandembodies sophisticationandcomfort.Featuringaboxsoleandapremium calfskin upper, it features contrasting-coloured details for a stylishandvibranttouch.Itisalsoavailableinasophisticated suede version. The Legend takes inspiration directly from the brand’s historic archives. Made of high-quality leather combinedwithsuedetrim,thisshoeisembellishedwithagold hot-stampedprintonthetoepiece,addinganexclusivenote ofluxury.ThelineandgrosgraindetailsrecallAsianaesthetic and is also available in canvas, low and mid versions. The Terrace model combines a retro football-inspired silhouette withgreatattentiontodetail.Availableinaclassicversionor withaturned-uptongue,itcomesinacontrastingsuedeand leather colour palette, in perfect harmony with the capsule apparelthatcompletesPantofolaD’Oro’sSS25.Inthehighest qualityknitwear,incoloursofice,yellow,lightblue,andnavy blue, the collection features roomy volumes and fine cottons andincludesacrewnecksweater,atracksuit,apoloshirt,and finallythecentrepiece:ashort-sleevefootballjersey,inspired bythe1970s.

Next:astoic

Topfromright:the PantofolaD’Oro Sneakerball,PDO 135andLeague models

photo oftheDinamo NationalRugby Team,wearingthe brand’sbootsinthe 1980s

AN ICON OF HISTORY AND STYLE

LottoLeggendacelebratesthesportandthetimeless,distinguishingtradition.Anexpressionofthisphilosophy isthenewLosangaline,asymbolofagloriouspastandapresentmarkedbyexcellence

LottoLeggendabringstolighttheiconicfootwearofthepast thataccompaniedthegreatchampions,nowreinterpretedin a modern, fashion-forward, and lifestyle-oriented way. The brandmanagestosatisfythedesiresofthemostdemanding sneaker addicts, with an approach that anticipates evolving trends. Thecollectioncarefullypreservesthememoryofalongandunforgettable sports tradition, with the introduction of its latest innovation: theLosangaline.

Losanga‘76:atangibletributetosports Lotto has always been the faithful companion participating in the major events that shaped the world of sports. The focus of this new proposal lies in the unique treatment of the logo, which merges the symbolsofthetwosportsuniversesthathavemarkedthebrand’shistory:asoccerfieldandatenniscourt.Theresultisacontemporary sneaker that perfectly reflects the trends of the season. The line is craftedwithexclusivematerials,soft,lightweight,andhigh-quality, providinganindescribablefeelingofcomforttothewearer.Losanga ‘76paystributetoItaly’svictoryinthe1976DavisCup.It’savintage reinterpretationoftheiconicAutographsilhouette,evokingthestyle of tennis footwear from that era, enriched by the application of the oversizedLosanga,anintegralpartoftheupper.

Losanga‘76,thenewmodelbyLottoLeggenda

DAILY CONSCIOUSNESS

CarezzaKnitbyDolomiteistheidealcombinationofstyleandgreenresponsibility.Thisnewshoe,lightweightandcomfortable, isdesignedforeverydayadventures,adaptingtoanycontext

For SS 25, Dolomite is debuting with an innovative project that leans towards a lifestyle approach.

The Carezza Knit line features lightweight and comfortable footwear, perfect for everyday use and outdoor excursions: a perfect fusion of practicality and sustainability.Attentiontodetailisreflectedinthedesignof the outsole, ergonomically crafted to adapt to both male and femalefeet,offeringunparalleledcomfortineverystep.With overacenturyofexperienceintheindustry,Dolomiteremains a leader in the design and production of mountain footwear and sports apparel. The company is committed to promoting social responsibility through the “Re-Source by Dolomite” line, which includes the new Carezza Knit collection. This commitmentfocusesonthreefundamentalpillars:people,the planet, and the product, representing a step towards a more sustainableandconsciousfuture.

Responsiblecommitment

Conscious materials take centre stage in the Carezza Knit, featuring recycled mesh for the upper, ensuring breathability and lightness. Even the laces, made from certified recycled and biodegradable materials, contribute to the product’s sustainability. But the real revolution lies in the lacing system, designed to offer optimal comfort and an ergonomic fit. Each modelinthiscollectionresultsfromacarefulanatomicalanalysis aimed at providing maximum comfort without compromising performance.Themidsole,withitsmodernanddynamicdesign, uses 30% recycled EVA, ensuring excellent cushioning on any terrain. The outsole, made from 15% biodegradable materials, isdividedintothreefunctionalareas,eachdesignedtoenhance grip, flexibility, and lightness. Available in a variety of three coloursforbothgenders,theCarezzaKnitperfectlyalignswith Dolomite’scommitmenttogreenresponsibility.

SomepicturesoftheSS25collectionbyDolomite

TheCarezzaKnitshoes,lightweightandcomfortable

“SCRAMBLER” CULT

BenciBrotherstransformsleathercraftsmanshipintoastyleiconthrough carefulcraftsmanshipmadeinsmall,traditionalfactoriesinItaly

Benci Brothers is synonymous with high quality, authentic craftsmanship, timeless style and passion, especially for the world of footwear. Born in 2011 from an idea of Flaviano Bencivenga, the Swiss company puts its know-how into the production of handmade shoes, boots, sneakers and bags.MostofitsproductsaremadeintraditionalmanufacturesinItaly,preferringsmallfamily-runbusinesses that share the same passion for accurate leather work. ThisiswhatBenciBrotherswantstoconvey,anditdoes sothroughitsstorestoo:uniqueplaceswhereassoonas you enter you are immediately enveloped by the unmistakablescentofleather.Alivingpromiseofcraftsmanshipandquality.

Theiconicshoe

Its name combines founder Bencivenga’s passion for shoes with that of motorcycling. A “scrambler” is the forerunner of enduro bikes, that is, bikes developed for motocross. In 2012, the year of its official launch, the ScramblerwasproducedintheMarcheregion,wherethe centuries-old art of shoemaking has been passed down through generations of families. Appreciated by both menandwomenasitisconsideredaunisexproduct.The softcalfskinleatherinsideandout,stitchedsolesandremovablefootbedalsoensuremaximumcomfortaswellas an unmistakable design. The versions of the Scramblers aredifferentanddifferinmaterials,colours,heights,and variants.Thestonewashedmodels,forexample,areavailableinthreeshades(“Cuoio,”“T.Moro,”and“Black”)and are true collector’s items for connoisseurs because “this technique gives a personalized and unique finish to the sneakers,makingthemiconic.”

Above:theiconicScramblers Below:TheBenciBrothersstoreinZurich,Switzerland

TRUE COMMITMENT

FlorentineurbansneakerbrandMoaconcept,alreadyaBenefitCompany,isexperiencinganewcourse towardsagreenerethosandislaunchingacontemporarybutretro-tastecollection

“2024 represents a turning point for Moaconcept,” says founder and ceo Matteo Tugliani,“whichhasradicallytransformedits identity,thankstoarebrandingprocess.With the new collections, the brand has found a renewed creative expression.” This change involved products, positioning, creativedirection,andvisualidentitywiththeinvertedMlogo, asymbolofforwardmomentumandpositivechange.Infact, Moaconcept has become a Benefit Company, committing to environmental and social responsibility. How? By bringing about70%ofproductionbacktoItaly,enhancingcraftsmanship andmade-in-Italyskills,andreducingCO2emissionsthrough the use of eco-friendly materials. It then engaged in the redevelopmentofurbanareasbyfundingtheNGOWe-forest. Andin2023itimplementedtheMyOwnActionproject,forthe collection and reuse of used sneakers, which gave customers theopportunitytodotheirown“smallaction”ontheissueof sustainability.

70’svibes

ThenewFW24collectionisinspiredbythe70sand80sand reflectstherenewaloftheTuscancompany.Thesesneakerstell

astory,combininginfluencesofcontemporaryartandthoseof psychedelic and disco music. Taking the wearer on a sensory journey, through unforgettable eras. New York, Tokyo, Paris andCopenhagenhaveshapedacosmopolitancollection,aimed atasophisticatedaudience,capableofappreciatingthefusion oftraditionandmodernity.Eachshoeisauniquepiece,crafted fromfinematerialsandsophisticatedcolours.Atthecentreof thecollectionaretheiconicClubs:urbanandSeventiessneakers withaclean,minimalistdesign.Theuseofsuedegivesavintage lookandallowsforapaletteofdeeptones,whilemaintaining asportysoul.TheClubs,inperfectbalancebetweenpastand present,combineavintagedesignwithmodernconstruction. The other model offered is the Hype, a versatile, retro-chic runningsneakerthatcapturestherelaxedeleganceofthe1970s butwithcontemporarysuggestions.

Top:aphotooftheTuscanbrand’snewHyperunningmodel Bottom:someimagesfromMoaconcept’sFW24campaign, shotbythelensofJacopoBille

KNOWING HOW TO DO, KNOWING HOW TO BE

Rediscoveringancientcraftsmanshipintheproductionoftrousers,insynergywithresearchandinnovationintreatments, isthegoalofTeleriaZed.AcreativeandtailoringbrandwiththeflavorofMadeinItaly

Teleria Zed’s story is a purely Italian tale, founded on creativity and tailoring.Itsbirthplace,Abruzzo,representsasolidancientplacewhere the thoughts and hands of skilled artisans work on products where love,seriousness,tenacity,andprofessionalismarekeywords.Forthe brand, “knowing how to do’’ means “knowing how to be.” This concept allows for the rediscovery of the tradition and craftsmanship of tailors, combining meticulous research with innovation to find the right fit for the garment. In particular, the trousers become its distinctive sign, capable of combining sophisticated essence with a more casual identity. But Teleria Zed doesn’t stop here: it also offers outerwear, shirts, and vests to ensure a complete look. Rooted in the industrial area of Teramo, the company internally manages all productionandresearchphases:anapproachthatnotonlyguaranteesaquality productbutalsoensuresatransparentandlocalsupplychain.Thedistribution, also internally managed, over time has achieved significant satisfaction both nationallyandinternationally,withaconsolidatedpresenceinEuropeandthe UnitedStates.Thesecrettoitssuccess?Thealchemybetweenskillsandvisions, with the ultimate goal of creating products with their own soul and capable of representingthosewhochoosethem.Thisbalancearisesfromcarefulselection offabricsandaccessories,attentiontofit,continuousstudyoftreatments,and anobsessionwithdetails.

SomeimagesofTeleriaZed’ssummercollectionwhereattentiontodetailandMadeinItalytasteareprotagonists

BORN OUT OF THE DOLOMITES CRAFTED BY PIONEERS AND WORN BY ADVENTURERS SINCE 1897.

NIBELIA

ON THE WAVE

FromFlorence,withPitti106,toMilanFashionWeek,alleyesareonthenewtrendsthatwilldominatetheupcomingwarmseason.Designswith relaxedvolumesandlightweighttexturesarecraftedinaneutralpalettealternatingwithvibrantandbrighttones

VINTAGE FUTURISTIC

Born from the collaboration between two historic Italian textile entities, Candiani and Grassi, TRC stands out for its innovative and sustainable Italian textile heritage. It offers a futuristic reinterpretation of classic workwear-inspired pieces, combining the durability and authentic aesthetic of denim fabrics with Candiani’s most innovative and sustainable technologies.

ON THE ROAD

Samsonite presents the innovative Proxis Lime and Proxis Alu suitcases. Designed to meet the needs of modern travelers seeking a combination of style, functionality, and sustainability, the new Proxis line products embody quality with innovations in materials and design.

CREATIVE SPIRIT

For the upcoming season, two watches from the Polycarbon line join the D1 Milano family with an artistic spirit. Available in white and black variants, they feature a cascade of colorful drops. A new addition is the ceramic watches collection, known for its durability and resistance to ultraviolet rays, presented in four monochromatic variations.

PROMOTING CIRCULARITY

Protecting the world we live in is Ecoalf’s main objective. Thanks to years of research and development, 68% of the SS 25 collection is monomaterial,toavoidlandfillwasteandmaximizelimited resources. A line that is not only responsible, but also offers lightness, breathability, and freshness.

MADE IN FRANCE

The historic French brand Pyrenex to offer warmth, protection, and comfort regardless of the weather or season. The brand offers essential and timeless pieces that put the wearer at ease.

through the use of cutting-edge technologies and innovations.

NEW DISCOVERIES

A-POC ABLE represents the continuation of Issey Miyake’s original idea, incorporating innovative techniques in clothing production, including tube-shaped garments that can be customized by the wearer. Additionally, “Steam Stretch” creates intricate pleated designs through the use of heat-reactive fabrics.

NEW SHAPES

American Vintage reinterprets the Datcity Denim Jacket, an essential and versatile piece. The jacket, rendered in ecru, holds a special significance as it represents the brand’s DNA. With its oversized fit, it offers styling versatility, allowing easy pairing with both elegant and casual outfits.

THE TEST OF TIME

A contemporary spirit and a passion for creativity distinguish Scaglione’s collection. The highest quality fibers coming from sustainable sources ensure not only an unparalleled craftsmanship for the garments, but also a strong resistance to the passage of time.

ITALIAN ICONS

Piquadro presents the capsule collection created in collaboration with Maserati: a backpack and two numbered limited-edition trolleys that perfectly encapsulate the values of elegance and performance, fundamental for both companies.

THE ELEGANCE OF NATURE

Unity’s collection explores the infinite beauty of nature through innovative fabrics and designs that reflect a timeless style. Clean lines and fluid silhouettes blend with nature-inspired patterns, creating a perfect balance between contemporary aesthetics and natural beauty.

FREE MINDS

Doria 1905 plays with the clean lines from its archives with a strong and up-to-date interpretation. It’s a pursuit that has consistently focused on simplicity and proportions. Sustainability and circularity are values the brand embraces, reintroducing materials from past collections with a fresh perspective.

SUSTAINABLE EXPERIMENTATION

Garmont Uncharted makes its debut in the lifestyle world. Various news presented during the Florentine event, starting with the two new models under the Garmont brand designed for a lifestyle and streetwear use but with an outdoor aesthetic: 9.81 Urban Engage and 9.81 Urban Speed.

TRADITION AND EXPERIMENTATION

Avant Toi’s collection draws inspiration from Victorian-era England. Knitwear pieces in cashmere, cashmere and silk, linen, cotton, and mottled bouclé cotton, as well as fabrics in micro-knitting stitch, linen net, and stretch silk. Neutral tones and vibrant colours recreate the marbled effect of walls weathered by time.

TIMELESS ICONS

Daniele Fiesoli’s capsule consists of four iconic pieces from the ‘90s and ‘00s, personally selected and reinterpreted by the designer from his extensive archive of 69 collections. An accurate selection of timeless classics that embody the essence of the brand, transcending decades without losing their relevance.

BOLD MASTERY

Lorenzoni’s fluid and fresh textures unfold through three-dimensional processes, expressed in a palette that recalls the myriad shades of the earth. Unique pieces of great personalitywhereindividualfibreschaseeach other, creating dynamic and tousled surfaces.

ELEVATED CASUAL

Cruna’s SS 25 takes another step towards the horizon of contemporary men’s style and elevated casual. Garments to be cherished year after year to build a timeless wardrobe balanced between sophistication and modernity. Elevating the distinctive casual taste to a true lifestyle brand to be worn on every occasion.

BETWEEN ARTIFICIAL INTELLIGENCE AND CREATIVITY

The SS 2025 collection by 959 uses seat belts, recovered from scrapped cars, for handles, shoulder straps, and details, complemented by innovative ecofriendly fabrics derived from vegetable processing waste. The colour palette ranges from delicate and ethereal tones to warm and vibrant hues.

HERITAGE MEETS INNOVATION

The craftsmanship combined with technological innovation can fully express the potential of Alessandro Gherardi’s collection. All with the essential seal of 100% made in Italy production, synonymous with high-quality garments.

AN UNDERGROUND LOAFER

CULT continues its journey of creating an increasingly comprehensive lifestyle. Its must-have takes centre stage: the loafer, in a rebellious and definitely rock vision. In total black, the Ozzy model is offered in two different variations, characterised by timeless elegance and perfect for an urban mood.

ARTISTIC MINIMALISM

Antony Morato offers a modern and functional vision of urban elegance. The Jakarta-inspired mood blends elements of the worker world with precious materials and bold prints. A balanced colour palette creates contrasts and delicate shades for a sophisticated and versatile look.

A RESPONSIBLE APPROACH

Attention to raw materials and production methods is one of the fundamental pillars of Gran Sasso for creating a versatile yet refined collection, composed of comfortable and fresh garments to promote personal style and sustainable consumption.

LEGENDARY KNOW-HOW

Eton wardrobe revolves around a symbolic piece: the shirt, offered in shades recalling the morning sky in a metropolitan panorama. The brand redefines the concept of smart-casual attire, adapting to the modern gentleman with a preference for luxury and craftsmanship.

THE VALUE OF TRADITION

Filippo De Laurentiis’ knitwear embodies the essence of Italian craftsmanship, using precious yarns and timeless design. The company continues to thrive by consistently offering high-quality and cutting-edge proposals, thanks to new weaving techniques and innovative finishes.

EASYWEAR

Xacus reinterprets the male wardrobe, making the shirt the key element of a timeless style. Customized pieces tell different sensations and moods, transmitting the DNA of a brand that has made expertise and product culture its hallmark.

ITALIAN STYLE FOR GLOBAL TRAVELLERS

Meeting the needs of those leading a dynamic life is the main focus of People of Shibuya. Highly functional, the collection reflects the energy of the wearer. Each piece is the result of intense technological research, attention to design, and a commitment to maximum quality.

LIVE TO RIDE

Monoway offers a collection inspired by the aesthetic codes of urban street style and the vintage world. A series of genderless sneakers with a strong personality where highly performative materials combine with refined design and meticulous finishes.

DENIM SHADE

Jeckerson presents for SS 25 slim fit 5-pocket trousers made of super comfortable dark blue denim, with slight lightening that gives a three-dimensional effect to the garment. The model features an internal belt with the model’s name and fit embroidered in tone.

ICONIC SILHOUETTES

Marked by progressive textile research with referencestoitsownhistoricalarchive,thenew collection by C.P. Company blends tradition and modernity. A contemporary vision aimed at elevating the brand’s identifying codes, encompassing casual elegance, technological advancement, and functional details.

THE COURAGE OF EVOLUTION

A fascinating intertwining of past and future, for those who appreciate beauty, quality, and the journey, with deep respect for the planet. Piacenza 1733 collections are crafted with selected, traceable, and natural raw materials, projecting us towards new discoveries through continuous research and innovation.

RIVIERA SUMMER

Cala 1789 draws inspiration from the elegance of the Riviera and aims for a timeless look with prints and cuts that never go out of style. Thanks to its quality and know-how, it is recognized as a premium brand for men who seek to embody a simple lifestyle.

THE ESSENCE OF RESPONSIBILITY

Exclusively Italian and certified yarns, with in-house production carried out by skilled workers’ hands who have been cuddling and caressing each sock for years. Ant 45 presents for SS 25 breathable thick organic cotton socks, suitable for all four seasons.

BOLDNESS

TheSS25collectionby BlauerUSA consists of five distinctive lines, designed to satisfy the sophisticated taste of both men and women, in the name of the refinement that distinguishes the brand. An ode to timeless elegance, technical innovation, and functionality adaptable to the needs of contemporary living.

THE AWARENESS OF TIME

The individuality and adventurous spirit of the contemporary man are reflected in the new Handpicked collection, which meets various needs through a well-defined proposal in distinct themes. From the essential eleganceoftheBasicCollectiontotheVacationVibesline,perfecttoreachanydestination without sacrificing style.

WE ARE RAINBOW MAKERS

The SS 25 collection by Gas is an anthem to optimism.

A dreamy atmosphere where the desire for novelty blends with vibrant and fresh colours. The proposal consists of total looks suitable for every occasion in which denim plays a leading role, paired with cool and contemporary apparel.

THE POWER OF COLOR

Contributing to preserving Italian savoirfaire is what Bramante expresses in its collections. The power of colour intensifies the splendour of lightweight and natural yarns, paired with pastel shades that play an important role, becoming the soul of the product.

A LIFE BY THE SEA

Relax is the keyword. Pier Sicilia reinvents the concept of men’s swimwear, turning it into a true piece of clothing. The collection evokes a late 1970s atmosphere in magical Saint Tropez, where beauty and glamor merge with the naturalness of the sea.

WITH LOVE

RRD provides the right level of comfort through the revolutionary Waistflex technology, based on the functional elasticity of the waistband in pants. Made in Surflex, the belts perfectly adapt to the body’s movements, enhancing not only the garment’s aesthetics, but also its durability.

INFINITE PERSONALITIES

Roy Roger’s celebrates the extensive researchonthevintageworldoft-shirts. Unique pieces collected from around the world are reconditioned via ozone and added to the collection as iconic items. These pieces are complemented by four hand-painted t-shirts with strokes recalling a 1970s aesthetic.

THE SECRET GARDEN

The atmospheres of Marrakech and Morocco are best expressed in the prints and meticulous embroideries of t-shirts, cotton sweatshirts, and polo shirts signed In The Box. The embroidered designs featuring Mr. Box prominently showcase the passions of the fearless bear: love for surfing and the sea, travel, and adventure.

INSPIRATION EIGHTIES

The SS 25 proposal by D.A.T.E. revisits 1980s vibrations in a contemporary key, focusing on material experimentation. Two models of sneakers, Athleta and Torneo, stand out as the highlights of the collection, expressing their identity through colour and the new layout of the logo.

DREAMWALKER

IntheAlgonquianlanguage,spokenbyNativeAmericans,thewordforfootwearistranslatedas“moccasin.” Today,thisshoehasbecomeanevergreen,perfectforexpressingone’spersonalitytothefullest

LIKE A GLOVE

Essential and versatile design. Almini offers the new H24 moccasins, entirely handmade with the Almini Reverse Method. The exclusive construction and anatomical insole ensure absolute comfort, with a touch of elegance from the satin lining and suede leather upper.

SONS OF TRADITION

Boemos gives a sporty reinterpretation of an Italian summer classic. The Driver moccasin is made of lightweight suedeleatherwithhand-stitched seams,oversizedrubberstudson the sole, an anatomical fussbett, and calf nappa lining.

EVERY DAY

Toujours harmoniously blends style and elegance. A heritage dating back to generations of master craftsmen, meticulously attending to every detail and investing passion into each pair of shoes. The result of constant attention to ensure a product that lasts over time.

THE ESSENCE OF FOOTWEAR

A must-have for those seeking discreet elegance and unparalleled comfort. Green George offers a taupe suede boat shoe with an ultra-light rubber outsole that provides reliable grip without weighing down the shoe. The Ideal craftsmanship ensures unmatched flexibility and comfort.

CASUAL TAILORING

Astorflex,ahistoriccompanythatstillpreserves quality, passion, and research for footwear. They create models that are always contemporary and developed to be comfortable, such as the Sadleflex moccasin in suede leather with a twotone para sole with Superflex construction.

A NEW FACE

On the occasion of Pitti Uomo 106, Cuoio di Toscana will present “Mirror,” the silver special edition of the brand’s iconic moccasin characterized by the now indispensable Green Sole, the manifesto of the Consortium’s values.

CRAFTSMANSHIP EXCELLENCE

Taking inspiration from moccasins worn by Native Americans in North Americaandthesimpleslip-onsworn by Norwegian fishermen, Tricker’s introduces its first model. A musthave for the summer is the James model, featuring a thicker leather outsole and a wider storm welt to give it a rugged yet classic look.

STREET DANDY

Audacity and innovation merge in Paraboot’s collection. Models suitable for an urban lifestyle, crafted with noble materials following the ancient rules of shoemakers. A uniquely impactful design, so well-designed to withstand the sudden changes in fashion.

SLOW LIVING

Doucal’s continues to impress with timeless and authentic collections after over 50 years ofjourney.Amongthemust-havesisthenewfullpennymodel,“Mario,”areissuedversion of the iconic Penny Loafer, semi-lined and crafted with a “Soft Blake” construction.

AUTHOR’S SHOE

The historic footwear brand John Lobb offers unique models with modern design. Dubbed “The King of Shoe Makers,” the brand is one of England’s oldest handmade shoe manufacturers, still offering custom-made shoes and ready-to-wear collections today.

PRECIOUS ARTIFACTS

Strictly Italian finishes and refined shapes. Mille885 redesigns the classic moccasin with larger, constructed volumes. Made of calfskin, a historic leather always used by the brand in its creations. The model is embellished with a Parabout stitch on the vamp.

A STEP INTO THE FUTURE

Howdoclassicshoemaking,sneakerculture,andnewtechnologiescoexist? SusannaZampieri,3Dfootweardesigner,hasexplainedittous

byMarco

Your journey didn’t start with footwear design. How did yougetinvolvedintheshoe industry?

Exactly, my journey began as a goldsmith and jewellery designer, andthroughthefivewholeyearsofart school,Iwantedtobecomeone.Ispent extra hours in the school’s workshop, studying goldsmithing in Padua. I loved making handmade jewellery, the attention to detail, and the incredible textures that could be created with metals and enamels. I always sought new and innovative materials to incorporate into my creations. [...] I have always loved art, drawing, creating, and designing, and I realised I could find this in fashion too, both in sneakers and elegant shoes. So, I enrolled in the Politecnico Calzaturiero in Vigonza (Venice), a school that teaches the design and modelling of luxury and sports footwear, and that last year celebrated its 100thanniversarysinceitstartedtrainingartisans,great talents,andalltheprofessionalsintheRivieradelBrenta sector, now spread worldwide. From there, in just three months,Iwasalreadytakingextracoursesandimmersed in my first internship as a 2D CAD assistant modeller in a footwear company specialising in dance shoes. I have always sought to seize all opportunities, from courses to workshops.Eightyearshavepassedsincethatperiod.

on launching my sustainable footwear brand,toofferatrulyenvironmentally friendly product, a significant challenge.

Your work is often associated with the sneaker world, but do you think new technologies can also benefit classic shoemaking? Haveyoueverencounteredresistance when proposing new approaches to the productdesignprocess?

A few years ago, you left Italy to focus on 3D development as a freelancer. What are you working onnow,andhowhasyourrolechangedcomparedto workinginacompany?

Two and a half years ago, I made a bold choice: to leave my permanent job to fully dedicate myself to a freelance career. Now I live in Gran Canaria, but I often return to Italytoattendfairs,shows,andevents.Theexperiencein leading companies taught me a lot, but I felt I could give more,thatIcouldmakeamoresignificantdifference.For this reason, I decided to increase my presence on social media,notonlybypublishingmy3Dshoedesignsbutalso byorganisinglivesessionsthathaveturnedintopodcasts. In my meetings, I talk about sustainability, innovation, the 3D world, 3D printing, and fashion, involving professionals from this field to enrich the dialogue and share new ideas. For the past year, I have also been a teacher and brand ambassador for ICad3D+, a specific software for 3D footwear modelling, through which I promote authentic training, nurturing and creating new generations of designers, a position increasingly in demand in this sector. I strive to spread knowledge in this field and promote a new mindset oriented toward reducingwaste,materials,andcosts.Thecombinationof technologyandcraftsmanship,innovation,andattention to detail allows virtual prototyping to enhance manual work.Now,withsolidprinciplesandvalues,Iamworking

It’s true, my work in 3D design is often associated with the sneaker world, probably because it’s a sector that easily lends itself to innovation and experimentation. However, I firmly believe that new technologies, such as 3D prototyping, offer enormous benefits for classic shoemakingaswell.Thesetechnologiesallowforgreater precision in model creation and an opportunity to experiment with shapes and materials without the high costs of physical prototypes. In proposing these new approaches, I naturally encountered some resistance, especiallyinatraditionalfieldlikeclassicfootwear.Many see technology as a departure from pure craftsmanship. However,throughpracticaldemonstrationsoftheadded value that technology can bring, I have managed to turn much of this resistance into interest and curiosity. My goalisalwaystointegratetechnologyandcraftsmanship inawaythattheyenhanceeachother,improvingquality and innovation without losing the essence of traditional craftsmanship.

Ontop:SusannaZampieri,3Dfootweardesigner Above:someimagesofherwork

ADIDAS SPEZIAL CELEBRATES

TEN YEARS IN DARWEN

ThearchivaladidasSpeziallineturned10yearsold,celebratedwithamajor exhibitioninDarwen,atownnorthofManchester.Thecollectioncuratedby Gary Aspden helped rewrite several rules in the sneaker industry, bringing researchandcollectingbackamongthecentralthemesanddemonstratinghow itwaspossibletotelldecades-longstorieseveninaperioddominatedbyhype andinstantsell-outs.GaryAspdenwantedtohosttheexhibitiondedicatedto 10yearsofSpezialrightinhishometown,welcominghundredsoffansduring the10daysitwasopen.Also,aspartofthecelebrations,hecreatedaspecial collectionincludingreissuesoffouroftherarestandmostsought-aftermodels offeredduringthepast10years:theArdwick,Blackburn,GarwenandLacombe.

CANDACE PARKER TO LEAD ADIDAS BASKETBALL WOMEN

After recently announcing her farewell to the Las Vegas Aces and her ultimate retirementfromplayingbasketball,WNBAstarCandaceParkerhasbeennamed presidentoftheadidasBasketballwomen’sline.ItisanewrolethattheGerman companywantedtoentrusttoagreatathleteinvolvedwiththethreestripessince thebeginningofherdecades-longcareer.Parkerisuniversallyrecognizedasone ofthegreatestbasketballplayersever,andinher15-yearprofessionalcareershe haswalkedtheparquetfloorsofthreecontinentsaccumulatingpersonalandteam trophiesincludingaEuroleague,threeNBAchampionshipsandtwoOlympicgold medalswiththeUSA.NowherrolewillbetoreplicateadidasBasketball’srecent successesonwomen’scourts,amarketthatisfinallyanddeservedlybooming.

STÜSSY’S NEW “CHAPTER STORE” IN MILAN

AftermorethantwodecadesspentintheheartofPortaTicinese,California-basedbrand StüssyhaschangeditshomeinMilan,landingatCorsoGaribaldi12,justafewstepsaway from the Carhartt and Supreme stores. Once again, the interior design was handled by WilloPerron,aFrench-Canadiandesignerandcreativedirectorwhowasresponsiblefor the previous restyling of the brand’s Paris store. Stüssy’s new Milan chapter store was inauguratedlastApril25andopeneditsdoorstothepublicthefollowingday.

DYLAN RAASCH SAYS GOODBYE TO NIKE

DylanRaash,oneofNike’sleadingfootweardesignersresponsibleforbighits such as Roshe Run and 270, announced in recent weeks his farewell to Nike. Raashbeganhiscareerwiththebrandin2009asaseniorfootweardesigner, beforetakingontheroleofdesigndirectorin2014andcreativedirectorofthe majorAirMaxlinein2019.Inrecentyears,hewaspartoftheU.S.company’s women’ssportstyledepartmentbeforeleavinghispositionafter15years.While itcameasasurprise,theannouncementdidn’tshockthebest-informedmedia, whichhavelongreportedcutbacksandgoodbyesbykeyfigureswithinNike’s Beavertonoperationsteam.

SUPREME OPENS A STORE IN SHANGHAI

OnMarch23rd,theNewYork-basedbrandSupremeopeneditsfirstofficialstore inChinainShanghai,anewstepintheglobalretailexpansionledbythegiant VF.ThestoretodayisoneofthelargestintheworldforSupremeand,inaddition toaskateboardbowlandbenchesmadefromtheveryexpensivetrunksmadeas partofthecollaborationwithLouisVuitton,ithousesseveralartworks,including sculpturesbyMarkGonzales,muralsbyNateLowmanandnumerousimagesfrom the brand’s famous “photo series” depicting various characters including Kate Moss,MikeTyson,Andre3000andLee“Scratch”Perryreworkedbywriterand artistKAWS.

SPECTRUM, EGS AND KARHU PRESENT

“THREE

LETTERS”

TheMilanesestoreSpectrumhaspresenteditsdebutcollaborationwithKarhu,aspecial edition of the Aria 96 created “with six hands” together with EGS. The connection betweentheSpectrumteam,aninstitutioninItalywhenitcomestostoreslinkedtothe graffitiworld,andFinnishwriterandartistEGShasgivenbirthtoanimpressiveproject presentedduringtheDesignWeekwithaneventhostedinthenewstoreinViaDeAmicis inMilan.Theshoesbecomejustonesingleelementwithinabroadercommunicative designthatalsoinvolvessculpture,glassmodelling,graphicarts,andvideoediting.The KarhuAria‘96“ThreeLetters”createdbySpectrumandEGSareexclusivetothestore andarecurrentlyavailableonlineandinthetwosalespointsoftheMilaneseshop.

SKEPTA DEBUTS WITH PUMA

The rapper Skepta and Puma have officially presented their first collaborative collectionwithaconcertinLondon’sShoreditchneighbourhood.Thecollectionalso includesthe“SkopeForever,”thefirstsneakerdevelopedbythebrandfortheBritish artist,drawinginspirationfromnumerousearly2000smodels.Forabouttwoyears, SkeptahasbeenoneofthemainfacesofPuma,afteralongperiodundercontract withNike.Thenewpartnershipinitiallyraisedsomeeyebrowsamongenthusiasts, buttheGermanbrandhasshownithasthepotentialtoinvestinanewcollection.The PumaSkopeForeverhassofarbeenpresentedonlyintheblackandiridescentlaunch colourway,butit’seasytothinkthatthenewmodelwillbeamongtheprotagonists ofthe2024lineup.

FIRST COLLABORATION FOR FILA AND SNEAKERNESS

ThemonthofMayalsomarkedthestartofthelongseasonofEuropeansneakerevents,witha packedcalendarthatwillstaywithusuntiltheendoftheyear.Aspertradition,Sneakerness starteditstourfromZurich,thenmovedtoAmsterdamontheweekendofMay25thand26th. HeretheSwissconventionteampresenteditsfirstcollaborationwithFila:aspecialedition oftheWayne,a1991trainingmodel,withacolourwaydesignedtoresembleaclassicpizza. Overmorethan15yearsofactivity,Sneakernesshasjoinedforceswithimportantbrandssuch asPuma,Pro-Keds,KangaROOS,andASICS,alistthatnowalsoincludesthehistoricItalian sportswearbrand.SneakernesswillreturntoMilaninOctober,foroneofthemostanticipated stopsnationallyandinternationally.

CLARKS AND BRAIN DEAD FINALLY TOGETHER

Afterseveralyearsofcourtship,theCalifornianbrandBrainDeadandtheBritish fromClarksOriginalsfinallyworkedtogether,signingaspeciallimitededition oftheDesertNomad.Themodelismadeentirelyoftwo-toneanimalierpony hair,withaplatformcrepesoleandcontrastingdetails.TheClarksOriginals DesertNomadwaslaunchedonMay7exclusivelybytheUSbrandonlineand initsstoresinTokyoandLosAngeles,whilethereiscurrentlynoinformation regardingapossibleglobaldistributiontotheretailersofthetwobrands.

KEEN CELEBRATES UNEEK WITH ONLY NY

In2024,KeencelebratesthetenthanniversaryofUneek,thenow-iconicsandal,or opensneakerassomedefineit,madeofparacord.Tobestcelebratethismilestone,the PortlandcompanyhascreatedacollaborativeversionoftheUneeksignedbyOnly NY,astreetwearbrandfromBrooklynthatconceivedasimplecolourway,butwith referencestothesneakersceneoftheBigApple:greyupperandpetrolgreentongue, alllayingontheunmissablegum-sole.Fornow,OnlyNYhashadtheopportunityto sellitsUneekonlineandinstores,butothercollaborationsarelikelyonthewayto properlycelebratethetenyearsofthemodel.

THE CROCS JUNIPER BY SALEHE BEMBURY NOW AVAILABLE

Afteroversixmonthsofteasing,theCrocsJuniper,thelatestmodelcurated byNewYorkdesignerSaleheBemburyfortheAmericanbrand,waslaunched onthemarketonMay30th.ThefirstimagesoftheJuniperbegancirculating online last autumn, and Bembury’s first confirmations led many to think of a preview launch in January during the Paris Fashion Week. Instead, it was necessarytowaitanotherfivemonthsforthearrivalofthefirstcolourways, whichwillmostlikelybefollowedbythecamouflageversionsshownonlineby thedesignerbeforetheendof2024.

A SAUCONY FOR MINTED NEW YORK

NEW BALANCE TAKES CENTRE STAGE AT THE MILAN DESIGN WEEK

SneakersarefinallyoneofthecentralthemesoftheMilanDesignWeekagain thanks to Slam Jam and New Balance. The American brand chose the store onViaLanzatopresenttothepublicthenew“Loafer”versionofthe1906R,a peculiar hybrid that combines elements of the classic loafer with technical materialsanddetailsofmodernrunningshoes.The1906Loaferprojectwas curatedbyyoungBritishdesignerCharlotteLeeandmadeitsfirstappearance lastJanuaryinParis,onthefeetofmodelswalkingforJunyaWatanabeonthe FashionWeekrunways.Nowwehavethecertaintythatthemodelwillnotbe reservedexclusivelyforthefashionworld,anditisplausiblethatthegeneral releaseversionswillbeavailableduringthesummer.

ANOTHER CHAPTER FOR BAPE AND ADIDAS

ThepartnershipbetweenadidasOriginalsandABathingApehasjustturned20,during whichithashelpedredefinetheroleofcollaborativecollectionsintheworldofsneakers, settingrulesandstandardsstillrespectedtodaytwodecadeslater.Thelatestjointrelease ofthetwobrandsconcernstheLWST,askate-inspiredmodelfromtheearly2000s proposedinthreedifferentcolourwaysthatsharetheuseofthe“1stCamo,”themilitary patterndevelopedbyBAPEinthemid-90s.Thetwocolourwayswithagreenandblack basearealreadyavailableinmanystoresworldwide,whiletheversionwithblackand golddetailswillremainexclusivetoBAPEstoresinJapan.

Among Saucony’s main merits is the incredible ability with which in recent years the brand has skilfully mixed collaborations with stores, brands, and high-profile artists with unexpected discoveries and smaller realities that have highlighted the company’scatalogue.AmongthosebelongingtothissecondcategoryistheMinted NYRunningClub,foundedin2021bybrothersMarcusandShawnMilone,whohad theopportunitytocreateaspecialversionoftheProGridTriumph4presentedwith apop-upintheheartofLowerManhattan.Thechosencolourpalette,verycleanand simple, somewhat resembles that of the Parks & Recreation department of the Big Appleandfitsperfectlywiththelookofaclassic2000srunningshoeliketheSaucony ProGridTriumph4.

BODE AND NIKE BETWEEN VINTAGE AND NOSTALGIA

The long wait for the launch of the first collection signed by Bode and Nike SportswearendedinApril,withthearrivalinstoresoftwoAstroGrabberSPs aboutayearafterthefirstinformationregardingthiscollaboration.Thechoice ofanoldmodeldevelopedinthe70sforAmericanfootballplayedonsynthetic turfiscertainlynotaccidentalandfitsperfectlyintothevintageimageryproposed bythebrandofEmilyAdamsBodeAujla,whocouldalsotakeadvantageofan exceptionalmodeltopresenttheclothingcapsulecollectionincludedintheline: it is the Kenyan marathoner Eliud Kipchoge, reigning Olympic champion and formerabsoluterecordholderofthecategory.

A NEW ERA

Achangeofownership,anewstoreandanincreasinglycentralrole intheItalianandinternationalscene.WetalkedaboutitwithJacopoPozzati,founderofSOTF

byMarcoRizzi

IthasbeentwoyearssinceSOTFlastfeatured in Inside the Store, a period of significant change culminating in the acquisition by LuisaViaRoma.Whatistheroleofthestore inthisnewgrouptoday?

Currently, our goal is to develop a significant portion of Luisa Via Roma’s business in the contemporary,sneaker,andsportswearsectors, boththroughretailandtheb2cplatform.SOTF willexpandandcomplementLuisaViaRoma’s alreadystrongofferinginthisspecificsegment, withamoremodernandconsistentvision.

AnotherimportantstepwastheopeningofthenewFlorentine storeonViaDe’TosinghiinJanuary,whichcomplementsthe now iconic location on Via De’ Tornabuoni. What prompted thenewopening,andwhatopportunitiesdoeshavingalarger retailspaceoffer?

Firstofall,thelocationonViaDe’Tornabuoniremainsacornerstone forthecompany;thestoreonViaDe’Tosinghirepresentsanewhub wherewecanmanagetheintegrationofthesetworealities.Beside sneakers,wearedevelopingastrongbondwiththeendconsumer thanks to our private label branded SOTF, which is becoming a distinctive element. The new space allows us to offer a complete customer experience, with proposals ranging from the best contemporarymen’s,women’s,andgenderlessclothingbrandsto eyewear,homefurnishings,beauty,andfragrances,opportunities that we previously did not have available in the limited square meterswehad.

InoneofthefashioncapitalslikeFlorence,SOTFhasbecome a reference point for sneaker enthusiasts over the years.

How have the local community and internationalpublicrespondedtotherecent developments?

Thanks to the right combination of local customersandtouristsfromaroundtheworld, SOTF manages to absorb various trends from different countries like a sponge. This cultural meltingpotoftrendsallowsustoofferourteam and end customers a cutting-edge commercial choiceatleastacoupleofseasonsahead.

Thelatestsneakertrendsseethesimplelinesofadidasarchive courtmodelscoexistingwiththehi-techlookof2000srunning stylesfrombrandslikeSauconyandASICS.Whatshouldwe expectfromthefuture?

We distinguish ourselves from a traditional retailer because we consider ourselves forerunners, anticipating trends, even at the riskofbeingwrong.Inthenexttwoyears,Idonotforeseemajor upheavals, but I expect a great comeback of Nike, especially in terms of coolness, and a consolidation of ASICS even in Latin countrieslikeours.Onwillbecomecooler,andingeneral,running willincreasinglybecomethenewstreetwear.adidaswillstillbethe queenin2025,Autrywilldominatethedemocraticconsumermarket by offering versatile shoes for multiple occasions. Salomon and Hokawillbeincreasinglyestablishedamongdiscerningconsumers, notjustintheperformanceworld.Apossiblereturnofmybeloved vulcanizedshoes,maybenotimmediatelybutin2026,withbrands likeSuperga,Vans,andChucksmakingastrongcomebackwhenthe priceofmarketqueensneakerslikeGazelle,Samba,530,andDunk goesbackabove150euros.Finally,ahistoricbrandthatisdoingan excellentjobinbothperformanceandleisureisSaucony,thanksto itsricharchiveandstrongtechnicalinnovation.