HUB Style - Issue #05-2024

Bottega Veneta

Coperni

Federico Cina

Louis Vuitton

Marni

Moschino

Prada

Scaglione

Stella McCartney

THE VALUE OF THE HANDBAG

No, this time we’re not talking about economics, stocks, and investments. This September issue of HUB Style is largely dedicated to a specific focus on a fundamental and iconic product in the fashion world—one that, we must emphasize, doesn’t always receive the recognition it deserves. We’ve chosen to highlight handbags by dedicating many of the upcoming pages to them, with a series of in-depth articles, interviews, trend analyses, and focused features on various models from numerous brands.

In particular, within our special section, we interviewed some of the top players: Orciani, Gianni Chiarini, Il Bisonte, L’Aura, The Bridge, Campomaggi, Pollini, and Themoirè. We discussed the must-have models for Autumn-Winter 24/25 and their intersection with the world of design. Of course, we also analyzed the significant and increasingly relevant numbers within this segment. The global handbag market is experiencing robust growth, driven by several key trends. This growth is fueled by the rising consumer interest in personalization and customization, with significant attention on unique and bespoke designs that cater to individual style preferences. Additionally, the growing fashion consciousness among consumers is leading to increased spending on personalized accessories.

Leather handbags remain a dominant segment, with demand sustained by the desire for high-quality, luxurious materials. Sustainability is also becoming an increasingly significant factor in consumer choices, with eco-friendly materials like jute and innovative alternatives such as banana peel leather gaining popularity. Regionally, the AsiaPacific area is leading this growth, driven by rising disposable income and an expanding middle class. However, North American and European markets are also strategic, with notable growth in luxury handbag sales. It’s also important to note that offline channels continue to hold a strong position, accounting for over 70% of sales.

This positive trend comes amid a fashion market that, overall, is not experiencing one of the brightest periods in its history. The market is worth over 70 billion dollars and is expected to grow at an annual rate of 5.8% until 2027, driven by the demand for luxury handbags and eco-sustainable trends. In Europe, growth is being supported by consumers in Western Europe, with Italy and France leading in exports thanks to their luxury brands. In Italy, the fashion sector, including handbags, recorded a turnover of 102.7 billion euros in 2023, with expected growth of 3-4% in 2024.

Beyond the numbers, which are always important, the handbag has taken on a series of “intangible” but decidedly significant values over the years. It has become a timeless item and something that can be passed down from generation to generation. From a simple functional accessory to a true status symbol and an extraordinary tool for personal expression, often with a strong and recognizable identity, it balances tradition and modernity. As emphasized in our article “Provocazioni fuori mano” (“Out of Hand Provocations”), handbags are not just simple, beautiful, expensive, or artisanal items for sale. They are vessels of memories, inspirations, and emotions, and we know how much these matter in the purchasing process.

BENEDETTO SIRONI

Publisher: MagNet S.r.l. SB Editor-in-Chief: ANGELO FRIGERIO Editorial Director: BENEDETTO SIRONI

Project Manager: CRISTIANO ZANNI

Editors VALERIA ONETO, SARA FUMAGALLO, MARIA PINA CIUFFREDA, ALESSANDRO MARRA, CRISTIANO ZANNI

Art Director: RICCARDO RECCAGNI Contributors MARCO RIZZI ANGELO RUGGERI

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Testoni:

WHEN ITALIAN EXCELLENCE MEET

Macron x Automobili Lamborghini is a collaboration defined by quality, innovation, and Italian style that revolutionizes motorsport and sportswear. This prestigious partnership will see the iconic Sant’Agata Bolognese brand collaborate with the leader in technical sports apparel. This union promises to bring quality, innovation, performance, and Italian style to the highest levels, marking the first chapter of the synergy with Squadra Corse, Lamborghini’s Motorsport division.

A “STRIKING” GENDERLESS COLLECTION

PUMA announces its first collaboration with Aries. The genderless collection features striking graphics, experimental knitwear, and double nylon garments, paired with a handcrafted selection of accessories and footwear, including Aries’ reinterpretation of the iconic PUMA Mostro. The two brands chose the acclaimed New York photographer Mark Luckasavage, who captured the collection through a spectral and filtered lens, giving the impression of a dreamlike, contaminated daydream.

NEW LIFE, NEW MISSION

In its constant commitment to sustainability and innovative design, Freitag presents its latest creations: the F700 ARROW and F708 FIREBIRD shoppers, both made from scrapped airbags and recycled tension straps. These materials, which spent most of their lives traveling the road, now find a new mission as lightweight, durable, and stylish bags.

TWO NEW VERSIONS OF THE ICONIC SHANTI

Keen collaborates with Gentle Fullness, a brand that uses vintage-inspired creative processes to produce innovative and responsible fashion, introducing two new models of the Shanti design, the iconic street-style shoe for outdoor enthusiasts. Gentle Fullness is perfectly in sync with Keen’s values, as the brand has been PFAS-Free since 2018, promoting various initiatives for environmental and social responsibility, known as the “Keen Effect.”

70 YEARS OF OFF-ROAD INNOVATION

HUF, a renowned streetwear brand, has once again joined forces with Toyota for a collaboration celebrating the iconic Land Cruiser SUV. Following the success of the HUF x TRD collection, this new HUF x Land Cruiser line draws inspiration from the 70 years of history and innovation of the legendary vehicle, coinciding with the model’s reboot in 2024. The collection represents a perfect balance between tradition and innovation, celebrating the SUV’s long history through garments addressed to design and adventure enthusiasts.

AN UNDERGROUND FASHION

John Richmond unveiled a revolutionary collection with silhouettes that could mark a turning point in the fashion world. Ultra-wide pants, from jeans to jumpsuits and formal trousers, have been paired with small-sized tops, vests, and leather jackets. The punk and new wave DNA of the ‘80s, which is at the heart of the brand, found its expression in exaggerated shoulder jackets, as well as DIY skirts and reinvented kilts. The bleached jeans adorned with zippers recall the skinheads’, while the tattooed leather bikers, hand-painted, and denim jackets with silver and gunmetal studs added a rebellious touch.

AN INNOVATIVE FUNCTIONALITY

The British brand Barbour and the renowned Japanese designer To Ki To signed a partnership on an impressive new collection. The line, consisting of seven waxed jackets and three knitwear pieces, combines To Ki To’s Japanese design principles inspired by innovative functionality with Barbour’s heritage and expertise in creating outdoor clothing. The first collaboration between Barbour and To Ki To dates back 15 years, and this new collection celebrates a special partnership.

THE REINTERPRETATION OF DENIM

Loro Piana presents the Loro Denim capsule, reinterpreting denim with the Maison’s refined craftsmanship. The garments, characterized by ample volumes and essential lines, integrate perfectly with the Loro Re-Cashmere knitwear and the Fall-Winter 24-25 collection. The capsule offers innovative fabrics such as CashDenim, Denim Flower, and Sea Island Denim. Iconic garments and accessories are revisited in denim, and a series of exclusive pop-up stores will be inaugurated in selected cities around the world.

WHEN DREAMS BECOME REALITY

The Rosantica x Vivetta collection is a symphony of sounds, scents, and vibrant shades, celebrating the fusion of two unique, creative worlds. Vivetta Ponti, the Tuscan designer known for her dreamy and surreal collections, brings to the project her passion for art, vintage toys, musical icons, and fairy-tale elegance that characterized her brand since 2009. On the other hand, Michela Panero, with Rosantica, since 2010 creates accessories that are true works of art, crafted with pearls, crystals, velvets, silks, and chains, with the skill of an Italian artisanal workshop.

FASHION WITH DYNAMIC AND ELEGANT SPIRIT

For the Fall-Winter 2024 season, BOSS launches its first capsule collection in collaboration with Aston Martin, combining tradition, innovation, and contemporary style. This partnership ushers in a new era of lifestyle fashion between the two iconic brands, marking the beginning of a collaboration that plans to create two collections a year. They aim to offer unique garments, carefully crafted, that blend performance and elegance. Representing the collaboration is Fernando Alonso, the renowned driver of the Aston Martin Aramco Formula One Team and BOSS brand ambassador.

TRAVELING WITH CLASS AND PERFORMANCE

Philosophy di Lorenzo Serafini and My Style Bags present an exclusive collection dedicated to travel, blending elegance and functionality with a touch of unique personalization. This new capsule collection is designed for modern travelers who do not want to sacrifice style during their journeys. Characterized by duffle bags and beauty cases designed with attention to detail, the collection offers versatile options to suit every type of adventure, whether it’s a short weekend getaway or a longer, more adventurous trip.

A “GREEN” COLLABORATION

Marc O’Polo confirms its collaboration with Tencel for the Spring-Summer 2024 collection, made with EU Ecolabel-certified sustainable materials. The common goal is to promote sustainability through the use of innovative and eco-friendly materials. Tencel, with its renowned fiber materials, is a reliable partner for creating standout pieces for the SS24 collection.

CÉLINE’S EXPANSION IN THE HEART OF MANHATTAN

In the heart of Manhattan, on the third floor of an emporium of dreams, lies a corner of elegance and art. Céline, under the magic of Hedi Slimane, weaves together stories of fashion and creativity. Light reflects off gray travertine and ancient marble, while works of art whisper tales of past and future. A sculpture by John Duff, born from the sea, and a painting by Richard Tinkler, a geometry of colors and layers, accompany visitors on their journey. Here, modernity embraces the gold of the ‘60s. A journey through timeless elegance, where every detail tells a chapter of Céline’s story.

NEW OPENING FOR STONE ISLAND

Stone Island has announced the opening of a new store at Harrods in London, continuing to expand its retail network in flagship cities around the world. Located within the menswear department on the second floor of the establishment, the new 40-squaremeter store follows the retail concept developed in collaboration with OMA/AMO. The choice of design elements and materials highlights Stone Island’s reputation for fabric research and innovation.

CASA LOEWE IN SEOUL: A JOURNEY THROUGH FASHION AND ART IN GANGNAM

In Apgujeong, where tradition and modernity blend, the first Casa Loewe in Seoul rises. Three floors of elegance and art, a refuge for the soul amidst fresh concrete and green ceramics, create a dialogue with the vibrant neighborhood and the surrounding nature. Here, Jonathan Anderson’s vision comes to life: an eclectic mix of fashion and craftsmanship that conveys the charm of an art collector’s home. With bamboo works by Hafu Matsumoto and Tanabe Chikuunsai 4th, designer furniture, and abstract carpets by John Allen, every corner tells a story of creativity and beauty. An oasis of luxury where art becomes a daily experience and the past embraces the present.

CULT GAIA: NATURAL ELEGANCE IN LOS ANGELES

In the heart of the City of Angels, where luxury meets the ocean, Cult Gaia unveils like a precious shell. The plaster walls tell stories of the sea, while the floors resemble grains of golden sand. In this small village, a refuge of elegance and creativity, every detail speaks of nature and design. Between wavy sofas and furnishings that evoke ancient rocks, the shell handle on the entrance door invites you to discover a world inspired by goddesses and timeless beauty. Here, the vision of Jasmin Larian Hekmat comes to life, blending past and present, art and fashion, in an embrace of endless elegance.

LISA VON TANG: A STORE IN SINGAPORE

Lisa Von Tang has inaugurated a concept store in Singapore, named “LVT by Lisa Von Tang.” The new shop is located in the emerging “New Bahru” district, a luxury complex developed by the Lo & Behold Group, which hosts the city’s top creatives in the fields of dining, furniture, design, and wellness. This opening marks a new phase for the brand, reinforcing its presence in its homeland, Southeast Asia.

ZEGNA IN MONTECITO: ITALIAN ELEGANCE AT ROSEWOOD MIRAMAR BEACH

In Montecito, among luxurious retreats and whispering waves, Zegna unveils a new jewel of elegance at Rosewood Miramar Beach. A cozy bungalow, where Alessandro Sartori’s design intertwines leisure with refinement. Oversized shirts and Triple Stitch sneakers merge with the made-to-measure service, creating a unique experience. Close to high-end boutiques, every detail has a story of luxury and tradition. Among celebrities and aristocracy, Zegna continues its legacy with style and innovation.

TO BE OR NOT TOBE PROVOCATIONS "OUT OF HAND"

Containers not only for gloss, keys, and everything that absentmindedly accumulates in daily life. Bags contain emotions and memories and often, beyond their functionality, they provide a point of conversation and reflection

By Maria Pina Ciuffreda

In every shape and leather, bags are faithful life companions. Many designers draw inspiration from everyday life to create true cult objects, either to simplify or celebrate it. Lots of people, music, and great drinks create the perfect situation not to suppress your desire to dance, enjoying an unforgettable night to the beat without constantly bothering your friends with “Can you hold my bag for a second?” (Those seconds, it turned out, added up to the equivalent of an endless line at the bar, with impatient people eager to win the podium at the counter). So, in 2011, creative Amalia Mattaör designed a wearable shoulder bag that attaches to the arm, called the "dancing bag," a blend of practicality and stylistic exercise.

In 2013, Karl Lagerfeld, then the artistic director of the double-C maison, challenged fashion conventions by merging design and eccentricity. On the springsummer runway, a discreet luxury emerged that did not overlook empathy. The mind drifts back to childhood: a rigid circle surrounds the waist, unwilling to stop the swinging motion of the hips even to sip a refreshing drink under the sun. Chanel transforms a hula-hoop into an unconventional and eccentric beach bag, bringing with it the necessary fun for a summer by the sea.

When it comes to extravagance and provocation, Moschino has undoubtedly made it a trademark. In 2017, Jeremy Scott prescribed "drug & medicine," a capsule collection perfect for preventing a fashion breakdown.

A blister pack adorned with bi-colored pills in a threedimensional effect transforms into a hypnotic and ironic shoulder bag.

An irreverent approach is that of Thome Browne, who revolutionizes the typical English preppy style with an innovative vision. Hector, his beloved dachshund, becomes the face of a play collection where play merges with reality. In leather, available in various sizes, the beloved four-legged influencer opens the doors to “Animal Icons,” the focal point of the fall-winter 2020 collection.

A series of unisex bags carried by 33 pairs of masked

models, representing the gathering for Noah’s Ark. True works of art that take on the forms of lions, sheep, rabbits, bears, and much more, thanks to the craftsmanship of Italian artisans who carefully bestow authenticity upon this extremely limited series.

Sébastien Meyer and Arnaud Vaillant rode the wave of dual-function with Coperni’s spring-summer 2024 collection, fulfilling the dreams of ‘90s nostalgics: the CDPlayer Swipe Bag, 3D printed, with a hard shell and round handle, complete with a CD player with a rechargeable battery and integrated wired headphones. A successful example of fashion-tronics, where the dialogue between fashion and high-tech accessories becomes increasingly seamless, unlocking the memory of a bedroom full of posters where, idolizing the musical icon of the moment, one would stage a theatrical performance wearing beloved headphones, imagining the day the dream would come true. A shoe, a weapon of defense, a bag, an icon. Balenciaga, guided by the creative flair of Demna, refuses to adhere to labels and, in spring-summer 2024, flips the

Above: the CD-Player Swipe Bag, 3D printed, by Coperni, the Hector by Thom Browne, and the Tortellino Bag by Federico Cina Left: the Blister Bag by Moschino

concept of normality. A shoe or a bag? Two accessories that coexist in one, a stiletto heel or a derby shoe for carrying only the essentials or throwing it in moments of anger without risking hurting someone. A quintessential culinary symbol of Romagna, a small filled and folded square. We’re talking about a tortellino, or cappelletti for the more meticulous, but made from leather sourced from certified food waste. Federico Cina thus pays homage to his land and his grandmother Assunta. The Tortellino Bag is a reminder of the long preparations for Sunday lunches surrounded by family warmth. Regular and mini sizes, in 13 colors, with a shoulder strap for maximum comfort, even at the table because, as they say, appetite comes with eating. How can one of the most urban-friendly birds become a fashion symbol? Feared like a crowded subway on a summer day, the pigeon can finally stroll calmly through city streets, without causing worries and frantic runs to

avoid it. Jonathan Anderson honors it with the Pigeon Clutch, presented on the JW Anderson autumn-winter 2022-23 runway. Soon going viral on TikTok, the pigeon bag appeared in Sarah Jessica Parker’s hands in the second season of “And Just Like That,” the sequel to the iconic series “Sex and the City,” while she casually shops in a designer boutique in New York, under the amazed gaze of the sales clerk. When it comes to surrealist suggestions, Schiaparelli enters the scene, exploring human anatomy in every facet through fashion. The French fashion house for the winter 2023 season put its face on it. The Face Bag, also known as the Anatomy Bag, is made of smooth leather, available in different colors and textures. This accessory-sculpture, with a rectangular silhouette, features two eyes inspired by those drawn by Jean Cocteau for a Schiaparelli jewel in 1937, a nose, and a mouth in brass. To never lose your smile, even on the darkest days.

Top, counterclockwise: the Face Bag by Schiaparelli, the Hula Hoop Bag by Chanel, the Heels Bag by Balenciaga, the Dance Bag by Amalia Mattaör, and the Pigeon Clutch by JW Anderson

UNDERSTATED LUXURY

A journey through the tradition and innovation of Scaglione, a brand that has been representing the pinnacle of Italian artisanal knitwear since 1966, but with a contemporary and global vision

by Valeria Oneto

In the realm of Italian fashion, few brands can boast a history as deeply rooted in family tradition while simultaneously being forward-looking as Scaglione.

Founded in 1966 by Renato and Celsa Scaglione, this knitwear brand, with its artisanal DNA, stands as a symbol of a contemporary Made in Italy, emerging as an emblem of quality and innovation. Today, under the leadership of the second and third generations—Giovanni, Anna, Michele, and Margherita—who have breathed new life into the family business, Scaglione continues to stand out with its 100% Italian production, crafted in its Bergamo factory using yarns sourced from local mills.

The Fall/Winter 2024-25 collection perfectly embodies the brand’s philosophy, reinterpreting classic garments with a modern twist, blending lightweight pieces for the early season with heavier knitwear for the colder months. Using luxurious yarns like cashmere and Merino, the collection introduces new combinations of wool and cashmere to adapt to climate change. The garments, characterized by their understated and timeless luxury, include intricate jacquards, knitwear that mimics handcrafting, and new coats and trench coats to complete the collection.

Scaglione doesn’t just follow trends; it interprets them while maintaining a global and contemporary outlook without abandoning tradition. With three standalone stores and

a fourth on the way, as well as international distribution across Europe, the United States, Japan, and Korea, the brand continues to offer timeless pieces that blend craftsmanship and innovation, designed to last and be passed down from generation to generation. We spoke with Michele Scaglione, the company’s growth director, to learn more about this remarkable brand.

Can you tell us how Scaglione was founded in 1966 and how it has evolved over time?

In the 1960s, Renato Scaglione, a young painter from Turin, traveled through Lombardy’s villages selling knitting machines. During one of these trips, in Bergamo, he met Celsa, who would later become his wife. In 1966, combining their passion for art and creativity, they founded Maglificio Scaglione. Today, their children, Giovanni and Anna, proudly continue the Scaglione collection, infused with a contemporary spirit. The company is now also led by the third generation, represented by myself, Michele, and Margherita, as we keep alive the creative passion that gave birth to the brand. Scaglione’s commitment to using only the highest quality fibers and meticulous attention to detail ensures that

Some shots of the production of the Scaglione collections. On the right: a total look of the FW 24/25 of the Bergamo company

Scaglione’s winter collection reinterprets iconic garments in a contemporary key

our garments are not only of the highest quality but also designed to stand the test of time.

The generational transition is always a delicate process in a family business. How did the transition from the first to the second generation occur? What values have been preserved and which reinterpreted?

In fact, we are already in the third generation! My sister Margherita and I had the opportunity to gain work experience abroad, which certainly enriched us with different perspectives and insights essential for the company’s future development. These new experiences are added to the values of craftsmanship and Made in Italy that have always characterized our brand.

One of your distinctive features is the focus on natural yarns, artisanal quality, and sustainability. How is this commitment reflected in your current and future collections?

One of the hallmarks of our collections is the choice of the highest quality, 100% natural yarns. We are constantly looking for new and exclusive yarns, combining different fibers to achieve unique and special final effects. This commitment is reflected in our current collections and will continue to guide our future ones, always keeping a strong focus on artisanal quality and sustainability.

Color has always been at the heart of the Scaglione brand. How do you choose the shades, and how does this tie into your design philosophy?

Color is an integral part of our DNA. When selecting shades for each collection, we consider both seasonal and timeless trends, enduring tones that are particularly important in a knitwear collection. This focus allows us to maintain stylistic continuity, blending tradition and modernity in our designs.

SUMMER LIGHTNESS

The new spring-summer 2025 collection by Scaglione focuses on the highest quality materials to offer a perfect balance between elegance and a casual look. Super twisted cotton, linen-cotton and the ultra-light stretch linen guarantee comfort and breathability to face the summer months. For evenings and aperitifs, the mix of silk with linen and cotton creates garments with refined elegance. The collection is also enriched with models in Poplin and Jersey, with the precious Makò Cotton, of Egyptian origin, being protagonist. The natural colors, inspired by the desert, range from white and sandy tones to warm brick and rosé.

How would you describe the balance between tradition and innovation in your collections? How do you maintain the artisanal essence while meeting contemporary market demands?

In a market dominated by fast fashion, Scaglione adopts a slow fashion philosophy, where craftsmanship and the values of well-made, Made in Italy products are key. We manage to maintain the artisanal essence by combining it with contemporary needs, expressing modernity through updated fits and special effects on finished garments, such as brushed textures and unique airbrushed colorings.

Scaglione is strongly committed to sustainability, as highlighted by your use of recycled cashmere. What is your vision for the future of sustainable fashion, and how is Scaglione contributing to this change?

Each year, the average person throws away about 30 kg of used clothes, yet the fibers in these cashmere garments are often still usable and in good condition. We believe that everyone must contribute to improving the environment by recycling unused items whenever possible. For this reason, we developed Hybrid Cashmere, a unique yarn made partly from recycled cashmere and partly from virgin cashmere, 100% pure cashmere. This choice reflects our commitment to the planet without ever compromising our customers’ comfort.

Family businesses like yours are often tied to a strong identity. How do you preserve and communicate this brand identity in today’s globalized world?

We are aware that our brand is recognized for its history and craftsmanship. To preserve and communicate this

identity in today’s globalized world, every piece we produce undergoes a rigorous quality control process, ensuring an exceptionally high level of refinement. Additionally, we use only the highest quality fibers, granting our products reflect the values and tradition that always distinguished us.

What does the term “Contemporary Knitwear” mean when you describe your production? How does embracing global influences enrich your collections?

The term “Contemporary Knitwear” describes our production of garments designed for everyday wear, perfect for both urban life and weekend getaways. These pieces combine practicality and style, featuring details, fits, and treatments that follow the latest trends. Embracing global influences enriches our collections by allowing us to integrate new ideas and inspirations while maintaining the originality and artisanal quality that set us apart.

How do you manage the distribution of your brand both in Italy and abroad?

We manage our brand’s distribution through a network of agents, both in Italy and internationally. In Italy, in addition to this network, we directly operate three stores and plan to open a fourth by the end of the year.

What were the economic results for 2023 in terms of revenue, and what are your projections for 2024?

In 2023, we saw a revenue increase of about 10%, primarily driven by the opening of new international markets. For 2024, we expect positive results, focusing on distribution expansion in the United States and strengthening our direct retail network.

Some shots from Scaglione’s FW 24/25 collection

EXPLOSION OF CREATIVITY

Two distinct yet complementary approaches. On the one hand, boundless creativity translated into bold, colorful bags. On the other, a conscious production of exclusive and timeless accessories. This is the new made-in-Italy vision

by Sara Fumagallo

BIMOR

It’s a rainbow of resin crochet, a symbol of uncompromising freedom of e xpression. Founded by young Genoese designer Bianca Morando, BiMOR is a made-in-Italy bag brand designed to satisfy a wide range of personalities. A riot of colors and a mix of materials bring to life capsule collections of bags in a special resin crochet, available in multiple shades and combinations of monochromes, gradients, and contrasts. “I like to observe and understand people’s needs. Accessories, to me, reflect the personality of those who wear them,” says the founder. For SS 25, the brand pays homage to boundless creativity: perfect for those who are unafraid to experiment and want to experience fashion as an infinite game of possibilities. The new collection thus celebrates the intersection of play and style, with designs that challenge convention and capture attention with bold shapes and vibrant colors.

Instagram. @bimoritaly bimoritaly.com

NI•DO

“Our core resides in a place where our identities merge until they are complete.” These are the words of Nicola and Domiziana, co-founders of the made-in-Italy accessory brand NI•DO, described as a “safe place to keep your loved ones.” Born in 2018 from the shared vision of the two creatives, the brand crafts its bags in a small artisanal workshop selected for the love, care, and attention that both founders put into their work. Their goal is to create a conscious and sustainable production, designed according to the availability of recovered materials to minimize waste. After careful research, the two creatives decided to use only recovered leather from leftovers produced by Italian industries. The result? Small limited drops throughout the year, composed of unique, high-quality, and timeless materials.

Instagram. @nido_official nidobag.com

BETWEEN INNOVATION AND GLOBAL GROWTH

The bag market is a dynamic and growing sector, capable of innovating and meeting the evolving demands for style, sustainability, and personalization

di Valeria Oneto

Over the course of 2024, the global bag market is experiencing strong growth, with a focus on luxury and high-end products. Valued at approximately $72 billion in 2022, the market saw moderate growth in 2023 and is expected to increase annually by 5.8% until 2027, driven by the demand for luxury bags and eco-sustainable trends (source: Area Studi MedioBanca). In Europe, growth is supported by consumers in Western Europe,

with Italy and France leading exports thanks to their luxury brands. In Italy, the fashion sector, including bags, recorded a revenue of €102.7 billion in 2023 and is expected to expand by 3-4% in 2024. The market shows dynamism, innovating to meet the needs of style, responsibility, and personalization (source: Technavio). We interviewed eight industry players about trends, numbers, responsibility, and future projects.

1 How has the bag evolved over time, adapting to market needs?

2 Which concepts best describe your identity in the current landscape?

3 What are the dominant stylistic trends for bags in 2024?

4 How do you balance craftsmanship and innovation in your production?

5 What’s your approach on sustainability and social responsibility?

6 What’s the structure of your distribution network as of today?

7 Which key markets are you currently focusing on, and in what percentage?

8 What was the result of your revenue in 2023? What are your forecasts for 2024?

9 Which future projects are you focusing your efforts on?

CLAUDIA ORCIANI chairwoman ORCIANI

1

The bag has always been an insepara ble companion for every woman. While evolving in various forms and materials, its essence remains unchanged.

2 Softness rocks. A premium collection characterized by softness in mate rials, shapes, and even in an accessible

quality-price ratio, in a market where luxury tends to be exclusive.

3

The "soft and puffy" world is a major trend, with soft lines and padded volumes that evoke comfort and lightness. This style reflects a growing desire for accessories that are both functional and enveloping, without sacrificing elegance.

5

Sustainability has always been our priority: we are a green company. We use exclusively renewable energies, such as geo-

thermal and photovoltaic, to power our production. We also pay great attention to the selection of raw materials, purchasing them only from suppliers who share our commitment to respecting the environment.

6

Our sales network consists mainly of direct sales representatives in Italy and agents and distributors in various foreign countries.

7

The domestic market represents our main reference point, accounting for 60% of total revenue. The remaining 40% is distributed among European markets, Russia, Japan, and America.

LAURA ANGELILLI founder L’AURA

1

L’AURA has successfully evolved while maintaining the balance between form and functionality. Bags are no longer just aesthetic accessories; they must also meet practical needs like lightness and versatility. We have introduced innovative materials that make our products increasingly functional without ever sacrificing elegance.

2

L’AURA is built on contemporaneity, elegance, and design. We are always attentive to market changes but remain true to our identity.

Each bag is born from a combination of refinement and modernity, with particular attention to detail, blending style and practicality.

3

For 2024, we foresee a strong return to materials like quilting, down, and matelassé, which offer a sense of comfort and softness. The dominant colors are inspired by nature: warm and enveloping tones of forest, earth, and wine that reflect a connection to the environment.

4

Craftsmanship is at the heart of L’AURA: many of our bags are still hand-cut and sewn. However, we have integrated innovative processes to improve efficiency and meet the demands of the global market without ever losing the uniqueness of handmade products.

5

L’AURA adopts an ethical approach, focusing on sustainable materials and production processes that reduce waste. We are a vegan brand: we do not use animal-derived materials and strive to minimize our environmental impact while respecting the rights of workers and consumers.

6

We distribute through showrooms on a national level and take part in international fa-

The result was positive, despite the difficulties of the current market. Predictions (or prophecy) for 2024? In such an uncertain context, I believe that maintaining current revenue levels is a realistic and concrete goal.

9 We are working on numerous projects. Our main goal is to become a credible alternative for consumers excluded from the luxury world.

shion trade shows. Additionally, the online channel is increasingly important for reaching a global audience, making our bags accessible everywhere.

7

Our main market is Italy, accounting for 60% of sales, followed by Japan with 20%, the USA with 10%, and the remaining 10% coming from the rest of the world.

8

2023 saw a 10% growth, and we are confident to achieve further growth in 2024 by expanding into new markets and strengthening our online presence.

9

The most significant project for L’AURA’s bag is undoubtedly to continue ensuring the high quality that distinguishes us, with simplicity and refinement. We want our bags to remain "easy chic," perfect for everyday use but always elegant. Maintaining this balance between practicality and design is a constant and ambitious goal. However, we also look to the future with expansion projects: for 2025, we are planning growth in Northern European markets, with a stronger presence at major trade fairs and positioning ourselves in showrooms in key cities.

HIDEO SHIOMOTO managing director IL BISONTE

1

In recent decades, the handbag changed from a simple functional accessory to a true status symbol, as well as an extraordinary tool for personal expression. Il Bisonte fully embraced this evolution, offering timeless bags that remain perfectly relevant, designed to be worn by those who are free from fleeting trends, with a responsible and sustainable vision of fashion.

2

We like to think of Il Bisonte as an ambassador of the most authentic Tuscan craftsmanship tradition. The concepts that best describe its identity are deeply rooted in history and a commitment to artisanal excellence. Our extremely short supply chain, entirely made in Tuscany, with all production stages taking place within a 30 km radius of Florence, is a distinctive element. We use only vegetable tanning, an ancient and sustainable process that best expresses our respect for the environment and for ancient local traditions. Over our five decades of history, we have always combined innovation and tradition without compromising on product quality and our fidelity to our Tuscan roots.

NATALIA BATTAGLINI head of design & merchandising

MARCO PIAZZI general manager POLLINI

1

N.B. Originally created as a functional item for carrying objects, the role of the handbag has evolved over time, becoming a status symbol. It’s in the modern era that its role and function underwent a radical transformation, turning it into a true object of desire. Today, beyond being an accessory, it is also a means of personal expression, capable of conveying style and personality.

2

N.B. Pollini bags embody the essence of comfort and timeless elegance. Designed to accompany women at every moment of their day, they combine

3

Il Bisonte’s upcoming trends are characterized by a mix of nostalgia and innovation, with a particular focus on details. From maxi bags and fluid bags like the Laudi and Bellini to bucket bags, which have always been a best-seller for the brand. Many are enriched with important, precious details, like the Consuelo, or feature neutral and intense colors: vanilla and cherry, or the new anthracite and silver. Travel bags and accessories are also essential.

4

Craftsmanship is at the heart of everything we do. Each piece is handmade, following centuries-old traditions passed down from generation to generation within a uniquely local supply chain. This commitment to authenticity and artisanal quality is supported by technological innovation, which enhances efficiency and supports the talent of our artisans.

5

We are sustainable by tradition. Environmental and social responsibility, as well as responsible consumption, have been part of our DNA since the foundation of the company. In 55 years, we have always invested confidently in our artisanal supply chain—small workshops where leatherworking has been a family affair for generations. All our leathers are by-products of the food industry, which would otherwise become waste. We have always used vegetable tanning, a method that originated in Tuscany thousands of years ago. The recipe is the same as the one codified by the medieval arts and crafts guilds, where tannin powder derived from the bark of trees is the secret that allows Il Bisonte’s bags and accessories to age while retaining their beauty and uniqueness.

6

Globally, we have a network of over 56 mono-brand stores, most of which are in Japan, where the brand is a true lifestyle icon. In parallel, our e-commerce operates in over 53 countries. The wholesale channel is also growing in Europe and the United States, where we are positioned in luxury

versatility and sophistication. Soft, spacious, and feminine, they stand out for their clean lines that transcend trends, serving as a personal reflection to those wearing them, symbols of a style that does not depend on passing fads.

3

N.B. For Fall/Winter 2024, there is a focus on the contrast of volumes: there's a significant return to oversized bags, perfect for daily use yet capable of defining and adding character to a look. On the other hand, there are small and more structured bags with metal details for a sophisticated and bold touch.

4

N.B. Pollini has always been a symbol of artisanal excellence and authentic Made in Italy craftsmanship. Thanks to a complex production process that can involve up to 135 distinct steps, this balance between advanced technology and craftsmanship allows for meticulous attention to detail. Each stage of production is entrusted to specialized machinery and skilled hands, ensuring precision and uniqueness. Moreover, there is a constant search for innovative materials, capable of giving the product an appealing aesthetic and excellent performance.

6

M.P. Pollini's distribution is divided between the wholesale channel, DOS (Directly Operated Stores), franchising, and e-commerce, both in the domestic market and internationally on a global scale. The brand has a presence in the most sought-after locations in Italy (Rome, Milan, Venice)

department stores like Neiman Marcus, Bergdorf Goodman, and Bloomingdales. We also work with Rinascente in Florence and Printemps in Paris.

7

Currently, our main market is Japan, followed by the United States and Europe, which we expect to grow the most in the upcoming years, along with new markets in Asia such as Singapore, Indonesia, and Taiwan.

8

In 2023, Il Bisonte’s revenue experienced mixed results. The first half showed a 7% growth compared to the same period in 2022. In the second half of the year, due to the deterioration of the global economic situation, we recorded a slight decline in revenue, with a 9.5% decrease compared to the second half of 2022. Overall, the result for 2023 is still in line with that of 2022. As part of a holding company listed on the Tokyo Stock Exchange, we are allowed to provide specific data on forecasts for 2024.

9

In January, during Pitti, we will showcase a new collaboration aimed at the American market. In Japan, we are planning new store openings to further strengthen our presence in a highly strategic country. We will also continue working on expanding our commercial presence in Asia, with Singapore, Indonesia, and Taiwan as our main strategic growth targets.

and abroad, through mono-brand stores, as well as a selected network of specialty stores. The company has acquired solid expertise in digital and strengthened the integration between online and offline sales by internalizing e-commerce management. We believe in optimizing our omnichannel distribution strategy, which will allow us to strengthen our international presence.

7

M.P. The growth trend continues in our established markets, such as Eastern Europe and Italy, with the recent openings of several mono-brand boutiques. In the context of global brand development, we aim for a more pronounced worldwide penetration, with a primary commitment to consolidating growth both nationally and internationally.

8

M.P. We are pleased with the results achieved in 2023, which have led to a significant increase in revenue.

9

M.P. Starting in December, we are organizing pop-ups in the most well-known mountain resorts with the Ice Cracker collection. Additionally, we are aiming for further development of the men's collection: the accessories segment, presented in a new light this season, has delivered excellent results.

MARCO CAMPOMAGGI founder & designer CAMPOMAGGI

1

The handbag has increasingly gained importance, evolving from a simple work tool into a daily necessity for all social classes. With Campomaggi products, we aim to offer not just a practical accessory but also an item that expresses the essence of the person wearing it.

2

Timeless bags, designed to last and be passed down, beyond fleeting trends. Craftsmanship: each bag is made with high-quality materials, craft-

FRANCESCA MONACO co-founder & co-creative director THEMOIRÈ

1

The handbag has undergone significant evolution over time, changing from a simple functional object to an indispensable fashion accessory and a symbol for personal expression. Today, consumers demand bags that are not only attractive and functional but also strongly committed to environmental responsibility. This marks a new phase of design where innovation is not just technological but also ethical. Sustainable materials and high-quality craftsmanship have become fundamental pillars for brands that want to meet the needs of an increasingly informed and conscious audience.

2 THEMOIRÈ stands for responsibility, Made in Italy, innovation, and inclusivity. We have always been a vegan brand, committed to creating bags that embody Italian tradition but are made with cutting-edge and responsible materials. Our products respect the environment without compromising on quality or design. We are also socially engaged, developing projects that involve people in vulnerable situations, with the aim of providing them with a concrete opportunity for redemption.

3

Oversized, soft, and enveloping bags with clean and sinuous silhouettes, classic tones, and vibrant colors combined with high-quality

ed with care and passion. Garment dyeing: a unique technique that makes each piece exclusive and inimitable. Made in Italy: pride in entirely Italian production. Sustainability: we use vegetable-tanned leather that is environmentally friendly.

3

Campomaggi bags do not follow current trends. Despite the evolution in shapes and details, they always retain a strong and recognizable identity.

4

The authenticity and quality of Made in Italy remain fundamental. However, technological innovations are essential to compete internationally,

materials that express effortless elegance with an emphasis on comfort and practicality. THEMOIRÈ's goal is to create timeless products, designed to last beyond the cycles of seasonal fashion.

4

In all our THEMOIRÈ products, the craftsmanship of Made in Italy merges with material innovation: our bags are made with a reduced environmental impact. We use fabrics derived from raw resources that would otherwise go to waste, such as apple peels and cores from the food industry, grape skins from winemaking, tea and coffee residues, and many others.

5

Environmental and social responsibility are fundamental pillars of our brand. We pursue the former through the search for recycled, natural, or innovative materials, from the products to the packaging, to the setups for our events. We systematically invest in projects in collaboration with TreeNation to offset CO 2 and contribute to reforestation, thus creating THEMOIRÈ's forest and offsetting nearly 3,000 tons of CO2. Together by THEMOIRÈ falls under social responsibility: a series of projects that highlight the craftsmanship of unique artisans worldwide by creating a capsule collection, with 100% of the profits going to support a tailored charity project for that specific community.

6

Our distribution consists of a combination of direct online channels and selected global retailers. We collaborate with major retailers and department stores worldwide. Currently, we are present in 40 countries worldwide, with about 320 points of sale including Rinascente, Neiman Marcus, Bergdorf Goodman, Bloomingdale's, Al Tayer Ounass, and Saks Fifth Avenue.

7 Currently, 62% of global revenue comes from markets such as Italy and the United States, but we have also recorded excellent performances in the Middle East and Europe, such as France, Spain, and Greece. THEMOIRÈ has also recently launched its presence in the Asian market, in China and Hong Kong, through Lane Crawford's online and physical platforms.

granting us to maintain a balance between tradition and modernity.

5

We use sustainable materials with a reduced environmental impact. We support artisanal production, employing local labor to support employment and the regional economy. We guarantee the long-lasting quality of our products, reducing the need for frequent replacements. The company is committed to ensuring safe and fair working conditions, respecting workers' rights, and creating a positive environment.

6

We have a distribution network both in Italy and abroad, supported by an e-commerce platform entirely managed by the company.

7

80% of our sales are made abroad, with the United States being the main market, where we are making strategic investments.

8

2023 ended with a turnover of 21 million euros. For 2024, we anticipate a slight decline due to a repositioning strategy.

9

We are focusing our efforts primarily on communication, with the goal of improving our dialogue with the end consumer.

8

In 2023, we recorded a turnover of over 4 million euros thanks to the expansion of the B2B market globally. This result reflects our commitment to responsible innovation and our ability to stay true to our values and identity. For 2024, we expect to grow by 20%, supported by the expansion of the B2C market, offering customers an increasingly engaging shopping experience, both online and offline.

9

Our goal is to continue our commitment to environmental responsibility by collaborating with producers whose strength is the research into responsible processes. We are continuing the certification process for our company and our products, in addition to the Approved Vegan certificate awarded by PETA, which we obtained in 2023. Our next major initiative is definitely Together by THEMOIRÈ - Chapter 04, set in the green landscapes of Uganda.

1 It has undergone significant evolution over time, constantly adapting to the needs of the market and society. This is not only reflected in the design but also in the materials and technologies used, with a focus on sustainability, functionality, and versatility. The handbag remains, for every woman, a symbol of identity and personal style.

2

Our identity is built on three key concepts: craftsmanship, authenticity, and sustainability. Craftsmanship, the beating heart of every one of our creations, allows us to offer high-quality products with the utmost attention to detail. It’s a tribute to the past that also guides the present, giving each piece uniqueness and longevity. Authenticity keeps us true to our values and our history, creating products that stand the test of time, both in terms of design and quality. Sustainability has been with us from the very beginning. We use vegetable-tanned leather derived from food industry waste. It is also tied to the dura-

1

Accessories evolved together with the consumers, adapting to their tastes and lifestyles. The contemporary woman is constantly seeking functionality and uniqueness, with accessories serving as a true expression of personality rather than being just an object.

2

The identity of the Gianni Chiarini brand can be summed up through three key concepts: contemporary design, functionality and versatility, and Italian savoir-faire in interpreting taste.

3

The volumes are oversized and soft, creating lightweight and functional bags. Leather, which is central to our brand's collections, is certainly the key material. The undisputed stars are the intricate workings: weaves, cutouts, and perforations. The color palette is vibrant, alternating

bility of our products, which are made to last and be passed down from generation to generation.

3

The concept of "quiet luxury" inspires the mood of the new collection. The shapes are soft, with standouts like the moon bag, ranging from mini to maxi, and the cargo pocket bag, which in The Bridge FW 24/25 collection are interpreted by the Fedora, Flavia, and Flora lines. There's also a return of the bowling bag, an iconic piece for the brand, reintroduced in a mini version in Prince of Wales fabric.

4

Each bag is the result of a process that highlights the craftsmanship, experience, and dedication of our artisans. Innovation plays an essential role as a complement to craftsmanship.

with more subdued tones that symbolize timeless elegance.

4

The know-how of Italian craftsmanship is our strength. The attention to detail, the focus on materials, and the balance between functionality and aesthetics are distinctive and identity-defining elements of the Gianni Chiarini Firenze brand. Innovation is part of this approach, where evolution is the goal and tradition is the identity.

5

We continue to explore increasingly greener paths through the creation of customized sustainable projects, and we are committed to working on refined, timeless designs that make our bags long-lasting over time.

6

The brand has a widespread global presence through about 1,000 retailers, three flagship stores (Tokyo, Milan, and Florence), 19 shop-inshops, and a direct e-commerce platform.

7

In addition to consolidating the domestic market, we aim to strengthen our presence in the main foreign markets we already cover, particularly Japan and the DACH region, while also looking at new opportunities in the United States and Asia.

8

We closed 2023 with a turnover of around 31 million euros, an increase of 20% compared to 2022. In the short term, our goal is to reach a turnover of 40 million euros, increasing the export share from the current 50% to 60% by consolidating and developing strategic partnerships and opening new markets.

We leverage the latest technologies to improve our production processes, making them more efficient and sustainable.

5

Our approach is strongly inspired by the values and initiatives of the Piquadro Group, of which The Bridge is part of. The group has embarked on an ambitious journey towards environmental sustainability. A significant example is the use of leather from LWG (Leather Working Group) certified supply chains, ensuring high sustainability standards in leather production. Moreover, the Group has become carbon neutral for Scope 1 and Scope 2 emissions, offsetting its CO2 production by purchasing certified carbon credits generated by reforestation projects in highly degraded areas of the planet. The Group has also been committed for over 15 years to supporting the local community through various initiatives, such as the revitalization of the Corno alle Scale ski resort, aimed at promoting the economic and social development of the local community through sustainable tourism, both in winter and summer.

6/7

The distribution network consists of 14 mono-brand boutiques, each one of them in Italy, and a network of multi-brand stores in various European countries, primarily in Germany and England. These locations are emblematic of our target markets.

8

The consolidated financial statement of the Piquadro Group, as of March 31, 2024, recorded a turnover of 180.3 million euros, an increase of 2.7% compared to the previous year, with The Bridge specifically registering a 10% increase. The 24-25 fiscal year also started well, with a 4.9% increase in the first quarter at the Group level and the same percentage growth for the brand itself.

9

We continue to focus on enhancing our iconic products, particularly the DUA line, for which we launched an omnichannel communication campaign with Ambra Angiolini as the spokesperson for the Italian market throughout 2024.

ELENA GRAPPIOLO fashion designer THE BRIDGE

EZIO RACCICHINI

ceo GIANNI CHIARINI

WHERE FASHION INTERTWINES WITH ART

Culpado is more than just a store. It’s a place where style merges with innovation, offering its customers a unique and engaging experience

by Sara Fumagallo

Amulti-brand concept store that serves as a reference point in the international fashion scene, Culpado is a reality located in the vibrant heart of Bari, in Via Sparano 85, surrounded by prestigious boutiques such as Gucci, Armani, Prada, and Louis Vuitton. This exclusive space not only hosts a selection of highly appealing international brands—including Dondup, Diesel, and Sebago—but also stands out for its ability to combine fashion, art, and creativity. It is recognized throughout Italy as a true creative hub that, over the years, has managed to blend (seemingly) different realities through collaborations with photographers, painters, and designers. We spoke with Nino Carofiglio, ceo and co-founder of Culpado.

Tell us briefly about the history of Culpado. What is its mission and vision?

Culpado was founded in 2002, inspired by a trip in Portugal. Our mission is to offer high-quality garments with innovative design, while our vision is to create a space where fashion intertwines with art and culture, providing a shopping experience that inspires and engages.

What are the most requested fashion trends by your customers, and how does Culpado stand out in meeting these needs?

Our customers seek a mix of quality, style, and uniqueness. Current trends show a strong interest in brands that offer a contemporary and sophisticated look. Culpado stands out by offering innovative garments with a strong visual impact meeting the demand for modernity and originality, striving to “contaminate” fashion trends with art by hosting initiatives from designers, photographers, and painters. This creates a unique offering.

The store is known for its selection of high-quality garments. What criteria do you follow in choosing the brands and products to offer your clientele?

The selection of brands is based on criteria of quality, innovation, and

visual impact. Each garment must reflect the idea of uniqueness and refinement that our customers seek, while at the same time offering a combination of contemporary style and comfort.

What strategies do you use to create a unique shopping experience for your consumers, both in-store and online?

In-store, Culpado stands out thanks to an environment that goes beyond fashion retail. We host artistic events and collaborations with creatives, transforming the store into a place of inspiration. The shopping experience is immersive both physically, thanks to our outdoor area, and online, through an intuitive e-commerce platform that replicates the elegance and care of our physical store.

What are your future projects?

Culpado will continue to expand its offering of high-quality brands, maintaining a focus on innovation and the integration of fashion and art. We foresee new collaborations with emerging artists and designers, and we are working to expand our online presence by creating a platform that fully reflects the experience of our physical concept store. Additionally, we aim to create exclusive events that can attract an increasingly vast and international audience.

TECHNICAL SHEET

Boutique Name: Culpado

Ceo and co-founder: Nino Carofiglio

Buyer: Michele Marzella

Store Address: Via Sparano 85, Bari (70121)

Website: bananabenz.it

Size: 400 sqm

Top-selling Brands: Birkenstock, Boss, Colmar, Diesel, Dondup, Dr. Martens, Flower Mountain, K-Way, Lacoste, Premiata, RRD – Roberto Ricci Designs, Sebago

Some images of the interior and exterior of the Culpado store in Bari

A DOUBLE SPEED FASHION RACE

On the one hand, French giants struggling; on the other hand, Italian brands like Prada and Moncler reporting substantial (and often astounding) growth

by Angelo Ruggeri

In the constantly evolving and competitive landscape of global luxury, the financial performances of major groups can vary dramatically. While the French titans of the sector are experiencing a challenging period, Italian brands are emerging with vigor and exceptional results. This duality reflects not only market dynamics but also the business strategies adopted by different players. On the one hand, giants like LVMH and Kering face declines in revenues and profits, complicated by currency fluctuations and shifts in consumer demand. On the other hand, Italian brands like Prada and Moncler are not only weathering market turbulence but thriving, registering double-digit revenue growth and reaffirming their positions as innovative leaders in the luxury sector. The first half of 2024 highlights this dichotomy. French giants are grappling with a slowdown in demand and difficulties related to exchange rate changes. Despite some growth areas, such as Japan and the European market, the overall performance has fallen below the analysts’ expectations. In contrast, Italian brands show an extraordinary ability to attract and engage consumers through targeted strategies, innovative collections, and a global presence that continues to expand. This scenario highlights how, in such a dynamic sector, the ability to adapt and innovate can make the difference between success and struggle.

LVMH

LVMH closed the first half of 2024 with a revenue of €41.7 billion, 1% down at current exchange rates compared to

the same period in the previous year. The group’s profits, including over 75 brands, were € 7.2 billion, a decline of 14%. The luxury giant reported that Europe and the United States observed growth at constant scope and currency, and Japan recorded a double-digit revenue growth. Meanwhile, the rest of Asia reflects the strong growth of Chinese consumer spending in the Old Continent and Japan. In the second quarter alone, organic revenue growth was 1%, reaching nearly € 21 billion (sales had grown by 3% in the first quarter). The recurring operating profit for the first half was € 10.7 billion, with an operating margin of 25.6%. Currency fluctuations have cost the group € 607 million, accounting for two-thirds of the decline in operating profit. The results of LVMH were below expectations.

KERING

Kering announced its turnover for the first six months of the year: revenues amounted to € 9 billion, down by 11% both at current rates and on a comparable basis. Net profit was € 878 million, down about 50% from € 1.78 billion in the first half of 2023, lower than analysts’ expectations, which were around € 930 million. In the second quarter of 2024, revenues were € 4.5 billion, also down by 11%. Sales from the direct retail channel decreased by 12% on a comparable basis in the second quarter, while wholesale revenues fell by 6% on a comparable basis. Last April, at the same time of first-quarter data release, the French group, which includes Gucci, Bottega Veneta, Saint Laurent, and Balenciaga, had predicted a “40-45% decline in current

The finale of the Louis Vuitton Fall-Winter 24/25 womenswear collection

operating profit for the first half of 2024 compared to the first half of 2023”. Indeed, in the first half of the year, recurring operating income fell by 42% to € 1.6 billion. “The recurring operating margin was 17.5%, significantly lower than in the first half of 2023, due to negative operating leverage”, reads the financial note. “Given the uncertainties that continue to impact the evolution of luxury consumer demand in the upcoming months, and following the slowdown recorded in the first half of 2024, Kering’s current operating profit in the second half of 2024 could be about 30% lower than in the second half of 2023”, stated the French giant. Looking at the results of the individual maisons, Gucci’s revenues were € 4.1 billion, down by 20% at current rates. Sales from the direct retail channel fell by 20%, while wholesale revenues decreased by 9%. In the second quarter, sales saw a decline of 20%, with a 20% drop in the directly managed retail network. Performance in each region was broadly in line with the previous quarter, including a constant and marked decline in Asia-Pacific. Gucci’s recurring operating profit was € 1 billion in the first half of 2024, with a recurring operating margin of 24.7%.

PRADA

On the other hand, Prada Group’s momentum shows no signs of slowing down. After posting revenues of € 1.187 billion in the first three months of the year, the Italian player reached net revenues of € 2.55 billion in the first half, up by 14% at current exchange rates. Who’s driving the group’s growth is Miu Miu once again, whose retail sales recorded a 93% year-on-year increase, “thanks to – according to the financial report – the growing enthusiasm of its community fueled by successful shows and events”. Prada also progressed, achieving 6%

growth in retail sales, supported by a “well-balanced” product mix where, the company notes, “newness and icons helped support leather goods, while creativity and dynamism continued to fuel the desirability of readyto-wear and footwear”. Looking at the group, overall retail sales grew by 15% at current exchange rates to € 2.26 billion (exceeding € 1.9 billion in the first half of 2023), while wholesale totaled € 225 million, up seven percentage points. The strong impact on half-year revenues came from the Asian market: in Japan, the Italian luxury group saw a 38% increase in sales, while in the Asia Pacific the growth was 8%.

MONCLER

Moncler closed the first half of the year with over € 1.23 billion in revenues, growing by 8% at current exchange rates. In line with the analysts’ expectations, after recording a turnover of € 818 million in the first three months of the year, the group reached revenues of € 412.2 million in the second quarter alone, up by 3% compared to the same period in 2023. In the first six months of last year, the Italian player had reached € 1.13 billion. As opposed to many industry leaders, the group led by Remo Ruffini continues to demonstrate its strength in the Asian market, where sales of its flagship brand rose by 19% to € 513 million. “In the second quarter” the company notes in the report “regional revenues grew by 6% year-on-year, driven by strong growth in Japan, especially supported by tourists, and positive performance in Mainland China, despite the challenging base of comparison and increased Chinese spending abroad. Korea and the rest of APAC showed weaker trends”. Overall, Moncler’s sales grew by 15% compared to the first six months of 2023, surpassing € 1 billion in revenues.

On the left, the Prada Fall-Winter 24/25 ad campaign; on the right, Paul Mescal in Gucci at the Wimbledon Tennis Championships

A DYNAMIC DUALITY

This is the essence of the fusion between advanced technology and craftsmanship represented by the Italian brand Arovescio. Even in the new SS 25 summer collection, the cutting-edge pieces express a refined style

n an era where fashion increasingly focuses on innovation, Arovescio emerges as a brand capable of wisely blending advanced technology with craftsmanship. Its strength lies in the ability to combine quality materials with pioneering products, redefining the boundaries of clothing through versatile and distinctive pieces that allow the wearer to stand out with style and originality.

For the upcoming summer season, Arovescio introduces exclusive materials, innovative dyes, and seamless design, establishing itself as one of the leading names in contemporary, dynamic, and casual Italian fashion. The perfect balance between contemporary design and traditional Italian production is evident in their “Seamless Wholegarment” technology, which ensures freedom of movement by eliminating traditional seams and creating perfect silhouettes that fit like a second skin. Premium materials and an innovative production give these garments excellent quality and fit, making them a must-have for the summer season.

Arovescio’s ongoing commitment to natural and high-quality fibers, such as pure cotton, also reflects its dedication to more sustainable and high-quality fashion. For SS 25, the label has introduced a range of unique color solutions thanks to new dyes, such as airbrush gradients and two-tone processes, capable of transforming each garment into an iconic piece. Cold dyeing and double manual processes further highlight the brand’s attention to detail, making each garment unique and versatile for various occasions.

Some images from the Arovescio spring-summer 2025 collection: characterized by a contemporary style that focuses on sustainability, craftsmanship, and the quality of raw materials

THE ITALIAN AVANT-GARDE OF LUXURY ACCESSORIES

Progetto Milano Showroom is an international reference point in distribution for luxury craftsmanship, with a sensitive focus on sustainable innovation

In the heart of the Riviera del Brenta, an area renowned for its footwear tradition, an ambitious idea was born in the early 1990s: Progetto Milano Showroom. Founded by Paolo Smagliato, an expert with wide experience in the footwear sector, the company stood out from the beginning for its innovative team concept and strategic vision in promoting luxury accessories. The real leap in quality came in 1999 when the company decided to expand its horizons with a significant investment in Milan, Italy’s fashion capital. In this very city, in Via Archimede 6, a new multibrand showroom came to life, designed to become a must-visit destination for major international buyers. This exclusive space is not just a showcase for products but a hub where creativity and market can communicate, where trends translate into successful commercial strategies.

The Progetto Milano Showroom team, constantly on the move to explore new international opportunities, has successfully combined a deep knowledge of the product with a network of elite contacts. This allowed the company to establish collaborations with some of the most important international fashion houses and emerging designers, known for their strong personalities.

In recent years, Progetto Milano Showroom has placed increasing emphasis on sustainability and craftsmanship. By collaborating with selected Italian brands, the company promotes products entirely made in Italy, the result of rigorous aesthetic and qualitative research. Among the iconic brands that have benefited from this partnership are Fiorentini + Baker, Mara Bini, Antonia Capri, Green George, Bervicato, Antenora, as well as the bags by Gava and the outerwear by Mono, a well-known brand from Bologna.

The new sales season marks another step forward for the showroom,

TECHNICAL SHEET

Name: Progetto Milano Showroom

Address: Via Archimede 6

Owner: Paolo Smagliato

Size: 350 sqm

Website: www.progetto-milano.it

which has recently started a collaboration as Master Agency with the brand SUAJI, a fusion of Spanish excellence and Italian design. This partnership once again highlights the company’s commitment to represent the best of craftsmanship and creativity on a global level.

With an established presence and impeccable reputation, Progetto Milano Showroom continues to be a reference point in the luxury fashion sector, capable of interpreting and anticipating market trends with an innovative and global vision.

“PROGETTO MILANO SHOWROOM IS NOT JUST A SHOWCASE FOR PRODUCTS, BUT AN EXCLUSIVE SPACE, A HUB WHERE CREATIVITY AND MARKET CAN COMMUNICATE, WHERE TRENDS TRANSLATE INTO SUCCESSFUL COMMERCIAL STRATEGIES”, PAOLO SMAGLIATO, FOUNDER

Some images of Progetto Milano Showroom

BREAK THE BARRIERS

SUAJI stands out for the bold urban design of its sneakers, debuting in Italy during Milan Fashion Week. The collections, made in Spain, focus on quality, sustainability, and individual expression

by Valeria Oneto

In a world that often limits personal expression, SUAJI emerges as a sneaker brand that challenges conventions. It breaks the daily routine with innovative and versatile designs featuring distinctive textures. The collections, for both men and women, are handcrafted in Spain, where the brand already enjoys great success, the materials used fully comply with European legislation in terms of ecology, that combine comfort and style. The new lines will debut during Milan Fashion Week in September and will be available in stores starting January 2025. We asked a few questions to Julio Jr. Iglesias, co-founder and ambassador of the brand.

What motivated you to create SUAJI and become its ambassador?

I’ve always been passionate about sneakers and owned countless pairs. When one of my partners and friends suggested creating our brand, I immediately liked the idea. Wearing sneakers while representing my brand is a dream come true. Since SUAJI was born, the brand has become an integral part of my image, to the point where I now only wear these sneakers.

SUAJI aims to break conventions and encourage individual expression. How can shoes influence people to express their personality?

Sneakers are part of every individual’s personality; they are not just an item of clothing, but something that defines us. Personally, I choose what model to wear based on the day, my mood, and also depending on what I’m doing, where, and with whom. For example, for my concerts, I always wear black with the SUAJI Haight model, which I designed myself. However, when I go to the beach, I love wearing the Cavour model.

SUAJI was born on a steeet from Japan. How would you describe the connection between cosmopolitan cities and

these sneakers?

SUAJI has its roots on the street. The design is aggressive, urban, and sophisticated, perfectly integrated within the city environment. When I walk through the streets wearing SUAJI, I attract the attention of many curious people approaching me to ask for information. The sneakers are surprising and different, designed for a special audience that loves an out-of-the-box style.

Which values embody the essence of the brand?

SUAJI stands out for its modern design and comfort, despite being high shoes. Wearing them requires a certain personality. We created the brand focusing on the concept of the “SUAJI Family,” where our values unite different people, creating a sense of belonging and identity.

How important is it for you, as an ambassador, to represent a brand that promotes responsible consumption?

I fully identify with the concept of environmental responsibility that the brand promotes. I love nature and animals, and I believe we should take better care of our environment. SUAJI offers recycling options, using reclaimed materials to create the outsoles of new shoes. Additionally, we have plans for new green projects that we will talk about soon.

SUAJI sneakers will be presented during Milan Fashion Week. How will they win over the Italian and international public?

SUAJI is already achieving great success internationally, thanks to its contemporary lines and Italian-made design, as our creative is Italian. We have high expectations for the launch of our two new collections, which we will present in Milan during Fashion Week. They will offer a wide range of new shapes and colors, ready to win over both the Italian and international public.

At the top: a portrait of Julio Jr. Iglesias, co-founder and ambassador of SUAJI At the bottom: some shots of the details of the spanish sneakers

BEYOND THE HORIZON

Exploring life in all its nuances with style and comfort is the leitmotif of Jeanne Baret. For enterprising and independent women who see everyday life as an opportunity to change it

An experience that celebrates a dynamic woman who inspires and supports other women to find the courage to express themselves, just like Jeanne Baret: the first explorer and botanist to circumnavigate the globe, as well as the muse of F.lli Campagnolo S.p.A.’s new all-female label. The Spring-Summer 2025 collection of Jeanne Baret stays true to the ideals that characterized the brand since its conception: research, innovation, and crosspollination, creating looks that suit travel lovers.

The Energy of the Four Elements

Technical and breathable garments ensure maximum comfort, suiting to any situation of everyday’s life or when living new adventures discovering new and emotional places. These features are guaranteed by meticulous attention to detail, such as secret pockets, invisible zippers, and drawstrings. Earth, fire, air, and water find the right balance in a collection that expresses energy and strength through vibrant shades like the electric blue of water and the blazing yellow of the sun. The contagious happiness evoked by the summer season is reflected in loose fits, pull-on pants, and informal blazers. Woody colors clearly evoke botany and the beauty of nature, alternating with the tranquility of white and gray, hues chosen for the fourth element, air, intangible and mutable like travel, which finds magic in discovering emotions never felt before in different destinations.

The collection is completed with essential travel accessories: large bags and backpacks rich in detail, fundamental for those who travel. Jeanne Baret is not just a style, but an experience to celebrate every moment of the day, determinedly encouraging change.

Some images from the Spring-Summer 2025 collection of Jeanne Baret

DREAMY BAGS: THE MUST-HAVES OF FALL-WINTER 24/25

Which accessories should you invest in as luxury items? Between icons of the past and innovations of the future: here are the bags that will dominate the upcoming cold season

by Angelo Ruggeri

Fashion is a fascinating journey that takes us through the past, present, and future. The bags of the FallWinter 24/25 perfectly embody this idea, mixing nostalgic returns to icons of the past with surprising innovations. The most famous runways of the upcoming Fashion Week have been the ideal stage for bags telling different stories, each with its own character and unique style. Emerging trends reveal a captivating mix of innovative materials, bold designs, and intricate details capturing not only the eye, but also the imagination. The charm of this season’s bags lies in their ability to transform and elevate any outfit. Creative directors explored new shapes and functions, offering accessories that go beyond their practical use to become true fashion statements. From refined bracelet bags that blend with jewelry to cylindrical micro-bags that challenge space and utility conventions, every model is designed to surprise and delight. This season is characterized by a return to the past with an eye towards the future. Haute couture houses rediscover and reinterpret their most iconic creations, giving them new life and interpretation that speaks to the contemporary audience. Here is an overview of the most popular bags for this season, worthy of investment as true luxury items.

Bracelet bags: the fusion of jewelry and accessory

These bags are a perfect mix between a clutch and a bracelet. Chloé has created a clutch shaped like a croissant that transforms into a bracelet with a golden ring. Meanwhile, Alaïa presents a leather bucket bag with an integrated bracelet, adding a contemporary touch to the collection.

Cylindrical micro-bags: the essence of compact luxury

Similar to small cases, cylindrical micro-bags are a true must-have. Louis Vuitton offers deluxe minaudière-style versions, while Proenza Schouler opts for more minimalist designs in bright red.

Bags with charms (but functional!): a touch of joy and practicality

The trendiest bags of the season are adorned with fun yet functional charms. Fendi even adds a leather Chupa-Chups holder, while Coach integrates small pouches to keep everything within reach.

Hobo bags: impress with style

Hobo bags are back in great style. Bottega Veneta (unexpectedly) goes for maxi sizes, while Coperni surprises with a bag made of 99% air and 1% glass, using a NASA material called aerogel.

Saddle bags: elegance and functionality

Inspired by the equestrian world, these bags are practical and chic. Chanel presents a model inspired by a beauty case, while Chloé revisits the 70s style with an essential bag.

Furry bags: wild softness

The soft trend returns with fur bags. Diesel and Marni bring a wilder side to the runway with soft and captivating materials.

Portfolio bags: the office revolution

Minimalist but with many pockets, portfolio bags are the latest trend for the office. Say goodbye to the traditional briefcase: these “it” bags are the future of chic work.

The return of icons: Falabella and other Legends

The fashion houses rediscover their past icons. Stella McCartney’s Falabella is back in great style, while Gucci revisits the Jackie with new and unexpected versions.

Tote bags: elegance and capacity for every day

Tote bags remain essential in fashion. Elegant and spacious, they’ll stay with us from morning to evening throughout the season.

From the left, the Coperni bag made of 99% air and 1% glass; the Prada bag; the Falabella by Stella McCartney, and The Row's Margaux bag

“...Questa non è una scarpa, questa è una pantofola...”

John Charles, centravanti della Juventus, 1959

LEGACY REFINED

The timeless, artisanal allure of Testoni debuts at Milan Fashion Week with the SS 25 collection, celebrating the 60th anniversary of the women’s line under a new creative direction

For nearly a century, Testoni has been the ultimate symbol of Italian craftsmanship in the fashion world.

Founded in Bologna in 1929 by Amedeo Testoni, the brand built its reputation on innovative design and an obsessive attention to detail, constantly pushing the boundaries of leatherwork. This year, to mark the 60th anniversary of its first women’s collection launched in 1964, Testoni takes center stage once again at Milan Fashion Week, unveiling a bold collection for Spring/Summer 2025. Under its new creative direction, the collection draws inspiration from the brand’s illustrious past without feeling tied to it, reinterpreting Testoni’s signature techniques such as the “Filettone,” the “Spiral,” and the “Intreccio,” deriving from of decades of artisanal innovation. These unique techniques define every product of the Maison, crafting pieces that blend timeless elegance with a touch of modernity. Testoni’s bags and shoes, with their mix of style and technique, not only reflect the refined taste of Italian tradition but have established themselves as true objects of desire.

A tradition in constant evolution

The iconic pieces at the heart of the summer collection bear names intrinsically linked to the brand’s history. The “Amedeo” bag pays tribute to the brand’s founder, crafted from alligator leather and adorned with the spiral technique—originally applied to footwear and now reimagined to create sculptural, dynamic details. The “Marisa” model, dedicated to the former creative director and daughter of the founder, combines calfskin and alligator leather, offering sophisticated inlays that evoke the Italian landscape. The “Loren” bag, inspired by the legendary Sophia Loren, one of the brand’s first ambassadors, celebrates the actress’s beauty and elegance with intricate inlay work on calf or alligator leather. The color palette is inspired by early morning lights in the Italian countryside: warm shades of carmine and crimson blend with earthy tones and sky blue. Handmade in Italy by skilled artisans, each product in

the collection is the result of months of work, combining precious materials with cutting-edge production techniques. With this collection, Testoni honors its long-standing tradition, continues to push the boundaries of creativity and craftsmanship, and redefines the contemporary art of leatherwork with products that embody the pinnacle of elegance, mastery, and exclusivity.

Above: the Amedeo bag, in smooth leather with a gold spiral, is a tribute to the brand’s founder. Next to it: the shoulder bag in soft grainy calf leather with a gold detail is called Jole.

A shot of the Loren bag, in box calf leather with patchwork detailing. Part of the SS 25 collection are the Comedian loafers and the crossbody bag in soft grainy calf leather.

FROM LEGEND TO ICON

Quando la tradizione incontra l’innovazione nasce una leggenda. Pantofola d’Ora lancia “Bomber”, una scarpa unisex per lasciare a ogni passo la propria impronta

When tradition meets innovation, a legend is born. Pantofola d’Oro introduces “Bomber,” a unisex shoe designed to leave its mark with every step. It was the year 1965 when Pantofola d’Oro, the renowned luxury brand made in Italy founded in 1886 in Ascoli Piceno and famous for producing high-quality soccer shoes, created the first no-mark indoor soccer shoe with its magical touch. It wasn’t just footwear; it was a silent revolution that effortlessly dominated indoor spaces, telling a story of champions and dreams. Today, that myth returns, dressed in a new light.

“Bomber” is its name, a nod to the legends of the past, but with an eye to the future.

Calfskin and suede blend in a dance of vibrant, bold colors, just like those who aren’t afraid to make a statement. And then there’s the amber outsole, a detail that promises perfect balance and secure grip, both on and off the field. Designed with love in Italy, “Bomber” is the heart of Pantofola d’Oro that continues to beat, telling stories of excellence and craftsmanship. It is tradition embracing innovation, the past intertwining with the present in a silent dialogue between those who have walked those fields and those ready to conquer them.

“BOMBER IS NOT JUST A SHOE, IT’S A STYLE STATEMENT. WE WANTED TO KEEP THE SPORTY, WINNING SOUL THAT MADE US FAMOUS IN THE WORLD OF FOOTBALL, WHILE ADAPTING IT TO CURRENT NEEDS AND TRENDS. IT IS THE PERFECT COMBINATION OF TRADITION AND MODERNITY”, KIM WILLIAMS, CEO OF PANTOFOLA D’ORO

COSMOPOLITAN HANDBAG

Born from Laura Angelilli’s passion, L’AURA conquers fashion cities with its iconic and exclusive bags, featuring contemporary design and artisanal quality

Founded in 2004 by Laura Angelilli, L’AURA has become synonymous with luxury and trendy bags, found in major fashion capitals like Paris, New York, Milan, Tokyo, London, and Berlin. The brand’s goal was clear from the beginning: to create accessories that blend Italian craftsmanship with contemporary trends. L’AURA creations stand out for their attention to detail, choice of innovative materials, and thorough artisanal craftsmanship. Each bag, meticulously handmade, is balanced between modernity and a retro chic charm, while never forgetting its Italian roots. The FW 24-25 collection exudes simplicity in shapes and sizes, featuring the warm colors of the forest and the earth, complemented by the rock touch of fuchsia and chocolate tones in animal prints, and the precision of geometric patterns. The SS 25 collection, on the other hand, is an explosion of metallic tones, softened by shades of pink, light blue, and green. For the beach line, oversized shapes and natural fabrics, such as laminated raffia, are made special by glittery details.

The creative soul behind the success Laura Angelilli, born in Italy in 1977, showed an innate passion for handbags since her early age. Through childhood sketches and small creations made with needle and thread, the designer nurtured her dream of turning her passion into a successful brand. After exploring various artistic fields of study and gaining experience abroad to study languages and immerse herself in the world of fashion, Laura finally found her path. She debuted her first collection in New York, where she honed her skills and absorbed global trends. Upon returning to Italy, Angelilli solidified her experience by working in companies like Jorando and Sissi Rossi, before joining the streetwear brand Miss Sixty, where she further refined her design abilities. All of this led to the birth of the L’AURA brand, a label that embodies her personal vision and today represents the realization of her dream. A fusion of tradition and innovation, with a strong emphasis on artisanal quality and timeless elegance. Today, L’AURA is synonymous with refinement and originality, offering bags that are not just accessories but true masterpieces to wear, an expression of a unique and unmistakable style.

Some shots from L’AURA’s FW 24/25 collection Below: A bag from the SS 25 collection

Right:

ANYWHERE IS WITHIN WALKING DISTANCE

BORN OUT OF THE DOLOMITES CRAFTED BY PIONEERS AND WORN BY ADVENTURERS SINCE 1897.

CAREZZA LEATHER MID WP

THE SNEA(R)KER OF THE FUTURE

Can the fashion industry evolve while respecting the environment without compromising On quality and comfort? Sneark is the answer

Its sole objective is to create sneakers using exclusively natural, biodegradable, eco-sustainable materials with zero plastic content. At the same time, they ensure comfort, performance, and an appealing aesthetic to prove that it’s possible to create high-quality products while respecting the environment. Sneark was born from this challenge. Founded in Sicily in 2023, the company is a virtuous example of how the fashion industry can evolve towards more sustainable practices without compromising the essential characteristics that a shoe, like the one made in collaboration with the Ecotan project, must have. And it succeeds in this challenge thanks to the close collaboration with suppliers of ecological raw materials and semi-finished products, favoring materials such as hemp and leather tanned using plant-derived tannins, Italian-sourced cork, coconut, and natural rubber. All these materials are processed with non-polluting products, ensuring that the shoe can be disposed of in nature, decomposing at the end of its life cycle. But its commitment doesn’t stop there. Sneark also creates

“WE ARE AWARE THAT THERE IS AN ENVIRONMENTAL ISSUE THAT MUST BE URGENTLY ADDRESSED. IN THE FOOTWEAR INDUSTRY, THE PROBLEM CONCERNS THE LIFECYCLE OF PRODUCTS, AND FOR THIS REASON, WE FELT THE NEED TO DO OUR PART, CONTRIBUTING TO IMPROVING THE FUTURE OF THE PLANET AND FUTURE GENERATIONS”, ANTONIO RIZZUTO, CEO AND FOUNDER

“SNEARK’S MISSION IS TO POSITIVELY IMPACT THE ECOSYSTEM AND FASHION BY CRAFTING BIODEGRADABLE SNEAKERS MADE IN ITALY. ALL OUR LEATHERS ARE A BYPRODUCT OF THE FOOD INDUSTRY WASTE THAT WOULD OTHERWISE BE BURNED OR BURIED, FURTHER INCREASING THE AMOUNTS OF CO2 RELEASED INTO THE ATMOSPHERE”, CALOGERO ROMANO, FOUNDER AND ART DIRECTOR

all its packaging from recyclable (or reusable) cardboard, allowing customers to return used shoes in their original packaging to receive credit towards the purchase of a new pair of Sneark shoes.

Back to Nature

In a world increasingly focused on the environment, Sneark wants to do its part by creating high-level products safeguarding the planet, positioning itself among the leaders in the production of eco-friendly sneakers. For this reason, its mission embraces shared sustainability, where economic and social interests converge for the common good. Eco-sustainable products respect the environment and health, preserve resources, and promote the principles of circular economy.

25 BILLION shoes produced annually

20 BILLION are SNEAKERS

95% END UP IN LANDFILLS within a year

Only 5% ARE RECYCLED

Source: World Footwear

Top: Sneark joins the Ecotan project: the first truly biocircular leather developed together with some of the best tanneries in the world. At the end of its life cycle, it becomes fertilizer Bottom: A shot of Sneark’s signature sneakers. Biodegradable, breathable, durable, comfortable, versatile, and high-performing

PIQUADRO

OFFICIAL

LUGGAGE

PARTNER

OF VISA

CASH APP RB F1 TEAM

THE BEAT OF ADVENTURE

With unlimited solar charging and a durable design, the Garmin Instinct 2X represents a symbol of freedom and determination, perfect for both urban and outdoor adventures

In the modern era, where time flows quickly and life intertwines between city and nature, an object emerges that doesn’t just shape time but lives it, challenging any boundary. The Garmin Instinct 2X Solar is not just the newest member of the Garmin family, but a symbol for those who, in their daily lives, wish to express a strong personality by combining functionality with the boldness of a design that speaks of adventures. Every corner of the city is a discovery, every trail an opportunity to find something new, both inside and outside oneself.

Exploring without Limits

The Instinct 2X Solar is the ideal companion for those who refuse to be defined by circumstances, for those who live their lives with the intent to leave a mark. The solar charge makes it eternal, like the desire to explore without limits, to live in “extra-large” mode without ever needing to slow down. The rugged case in fiber-reinforced polymer, the Power Glass lens, and the multi-LED flashlight illuminating the darkest paths are all signs of a philosophy of life that doesn’t accept compromises. It’s designed for those who love to immerse themselves in nature but also for those who want to conquer the city with style and confidence. With dozens of sport profiles, advanced health monitoring, and unparalleled tracking accuracy thanks to the Multiband GNSS receiver, this smartwatch is not just an accessory but an extension of one’s spirit. Its design, as solid as

it is refined, caters to the most demanding tastes, to those who seek high performance, but also an aesthetic that speaks of boldness and determination. The shades it comes in, from Graphite to Flame Red, reflect the multitude of hues in the soul of those who choose to stand out, of those who know that every detail counts. And then there’s the technology pulsing inside it, an electronic heart that beats in sync with its wearer, monitoring every step, every breath, every heartbeat. Every morning, like a trusted friend, it greets you with a Morning Report that prepares you to face the day, with the confidence of being always connected, always ready, always one step ahead. In a world that seeks to define and confine, the Garmin Instinct 2X Solar stands as a symbol of freedom and audacity. It’s the watch for those who live beyond boundaries, for those who know that the true adventure begins when you stop following the crowd and start forging your own path.

THE NECESSARY CONTAINER

Soft silhouettes alternate in a play of contrasting colors rich in patterns. The Spring-Summer 2025 collection has a single goal: to freely express one’s personality without setting any limits. Because appreciating oneself is the best investment in growing one’s self-worth.

WITHOUT COMPROMISES

Vibrant tones and color contrasts characterize the new collection from De Marquet, made through sustainable processes, ensuring longevity and personality to the product. Three new designs—“Bonjour,” “TwoTone,” and “Outline”—are presented in a color palette inspired by the most refined shades of nature.

NEW DESIGN

New textures and shades embrace the timeless classics of Audette . The must-have of the season is the Gondol Mini: with an essential design rich in details, it is perfect for tackling everyday life with maximum comfort. In addition to classic nappalack and smooth calfskin, the new collection features a new suede and embossed snakeskin leather.

BECAUSE FASHION CAN

Raffia, straw, and trimmings engage with cutting-edge materials. For SS 25, La Milanesa encapsulates human sensitivity not just in simple bags but in a manifesto of ethics and aesthetics, to look towards the future while staying true to oneself. A message of strength, unity, and hope to carry with you always.

EMPATHY-LIFE-MATTER

The Jonuel SS 25 collection is entirely handcrafted by extraordinary artisans, turning these bags into collectible items that stay throughout the journey of special individuals. Bags destined to be “stolen” and passed down. Seductive color variants and highly personalized shapes aim to convey a message of empathy.

UNIQUE TEXTURE

“Brut” is a Malagasy word meaning raw, representing a return to the origins of the brand and creativity inspired by Madagascar. The new offerings from Made For A Woman , always handcrafted, use sustainable raffia, introducing new oversized models and innovative techniques.

CREATIVE SOUL

Kora bags are designed to be the centerpiece of any outfit, adding personality and uniqueness to those who wear them. The collection ranges from bold colors that don’t go unnoticed, suitable for striking combinations, to more classic tones, perfect for simple and elegant pairings.

ON THE ROAD

The Trunkino Bag by Dell’Est is the bestselling model of the collections. Perfect for fashion addicts, it’s an ideal summer bag, practical for daytime use and perfect for evenings by the sea, carrying with you the memories of an unforgettable day.

A BESPOKE CONTEMPORARY

Limited collections inspired by contemporary art and architecture. Kikiito is a manifesto of responsibility, where each piece, authentic and personal, is handmade with a high level of quality, with the utmost attention to reducing waste.

A WHISPERED TALE

A journey through the complexities of the human soul, concealed in the folds of our skin. Minimalist and sophisticated, Hidesins bags are inspired by timeless elegance, art, and design. Made in Italy with passion and expertise using fine materials to ensure durability and elegance. Luxury meets practicality, and style meets substance.

BE DARING

Sofia is an invitation to consider the act of dressing as therapeutic care. The bag is no longer just a practical item but transforms into an accessory that speaks about oneself, without fear of expressing it. The dust bags are made using fabrics recovered from the archives of textile companies in Northern Italy, repurposing high-quality materials that would otherwise be discarded.

THE ART OF HANDMADE CROCHET

The FRP Collection is dedicated to strong, dynamic women who love to stand out with style and attention to detail. Each piece is unique and inimitable, crafted with the utmost care, offering uncompromising quality. The perfect accessory for those who want to be fashionable without sacrificing the authenticity and quality of Italian craftsmanship.

MEDITERRANEAN

The Italian accessory brand Autentica504 , known for its colorful Mini Bags with cubic shapes, entirely handcrafted by Neapolitan artisans, celebrates its origins in the SS 25 collection by creating a unique and creative dialogue between Neapolitan spirit and the city of Milan.

PARISIAN VIBRATIONS

Urban silhouettes in sandy tones, gray with tropical marbling, washed purple, lime yellow, and clear blue. Philippe Model Paris presents a series of summer garments with a worn, washed, and imperfect look, with a relaxed allure and post-modern classicism that enhance and define the body.

LIGHTNESS

With a strictly artisanal production, carried out with meticulous attention to detail and materials, Mara Bini ’s designs cater to a refined woman who values both design and comfort in the footwear she wears. The musthave of the season is the platinum laminated slingback with sinuous and elegant lines.

KAIROS INSPIRATION

A tribute to time, the best it has ever been, a moment when something special happens. The SS 25 collection by Malo Cashmere features feminine garments with essential lines and precise cuts, emphasized by distinctive designs that highlight the concepts of research and innovation.

BY WOMEN, FOR WOMEN

Challenging the stereotypes of technical mountain clothing is LaMunt ’s mission. The Spring-Summer 2025 collection combines performance and comfort through the lightness, elasticity, breathability, and thermoregulation of the fabrics. A versatile design to live your adventures without compromise.

CHROMATIC BALANCE

Elegance and simplicity are the key words of Xacus ’ SS 25 collection. Innovated in colors and patterns, this season is enriched with stripes and micro-prints. A versatile offering where material becomes a fundamental element of a choice that leaves room for any occasion, through a soft, almost whispered palette.

AN INDELIBLE STORY

Strictly Italian materials, references to architecture, design, and art, and meticulous attention to every detail. This is how the two acetate models by Aru Eyewear , dedicated to Gae Aulenti and Ludwig Mies Van Rohe,

A TIMELESS ICON

Five different themes, each with its own inspiration. LSR is the special project that embodies the timeless elegance and innovation of the Ellesse brand. The model is inspired by the archival LASER shoe, reinterpreted to suit contemporary tastes, in a perfect blend of retro style and modern comfort.

FREEDOM IN MOTION

A bold fusion of military clothing and luxury streetwear. Blauer USA is an ode to refinement and functionality, blending the elegance of uniforms, the vibrancy of streetwear, and the practicality of urban prêt-à-porter, typical of New York, in metropolitan shades of blue and optic white.

THE CRADLE OF KNOWLEDGE

The YC WHYCI woman exudes natural elegance and international appeal on every occasion, through untreated pure fibers with a classic taste. The key look for the warm season is the midnight blue dress in embroidered cotton poplin, 100% made in Italy.

WORDS, WORDS, WORDS

Alessandro Enriquez tells a special love story, one that links Italy and France, the scents and memories of the 1950s and 1960s. The magical hues of the Mediterranean coast are combined with the fluidity of silk, the crispness of cotton poplin, and the brilliance of duchess satin, manifesting the freedom of expression of perfect love.

THE CYCLE OF LIFE

Inspired by the Mediterranean Sea, by the shades of the sunset and the waves that gently kiss the coastal rocks. Kampos translates its creations into tangible memories through the quality of materials, the celebration of diversity, and respect for the planet.

ASYMMETRY

For Bomboogie, natural fibers are becoming increasingly important. Airiness and lightness meet the parachute-utility world in the garments of the warm season, elevating them towards a feminine appeal. The shapes of the models are essentially loose and flowing.

ESSENTIALS

Garments so easy to wear that they become daily uniforms for authentic self-expression. Created with particular attention to innovation in fit and fabrics, Levi’s plays between tailoring and sporty aesthetics, incorporating western and utility details in fabrics that are super soft and washed out.

INFORMAL STYLE

Designed for an eclectic and dynamic woman, the Suns SS25 collection knows no rules or boundaries. Garments created for those who balance home, work, and leisure, featuring fits that tell the story of a playful and teasing game where nothing is left to chance. A femininity that is far from excess but distinctive.

A TRIBUTE TO CONTEMPORARY FEMININITY

The SS 25 collection by Duno is a tribute to contemporary femininity. In the upcoming summer season, the Tuscan brand celebrates the evolution of women with a collection that enhances their figure. The proposed line reflects dynamic and ever-changing grace, responding to climate changes with the use of natural fabrics that ensure fresh and high-performance garments.

ESSENCE OF FACES

GentryPortofino presents a collection that explores the distinctive features of the female face with a minimalist and sophisticated approach, examining the details of expression and narrating, through physiognomy, individual stories of emotion and personality.

A SENSORY JOURNEY

Avant Toi blends materials with artisanal techniques and bold design, creating unique pieces. The inspiration comes from Earth’s materials: minerals, precious stones, and marine treasures. Glossy trends alternate with raw looks, both in the choice of materials and colors, offering a new tactile and visual experience.

A GIRLS’ GAME

SA SU PHI was born from the creative minds of Sara Ferrero (SA) and Susanna Cucco (SU), and from the sharing of the same visions, tastes, aesthetic inclinations, and the common search for a golden ratio (PHI). Bringing effectiveness, ease, and expressiveness into the female wardrobe. The must-have of the collection is the Athena dress in stretch cady with a long poncho in cashmere and silk.

NEXT DESTINATION

Odissì challenges the boundaries of traditional footwear, creating a collection that showcases artisanal skill and tells compelling stories that celebrate individuality. A unique and emotional style that integrates global influences into innovative design.

COLOR COLLISION

D.A.T.E. reinterprets 1980s vibes with a modern twist, focusing on material experimentation. Leather, nylon, and mesh are offered in striking color combinations and fluorescent tones. Two models stand out as the highlights of the collection: Athleta and Torneo sneakers.

SOUND OF SUN

The SS 25 collection by Zona20 Milano is born from meticulous stylistic research, exploring various textures and materials inspired by the elements of the Earth. Natural fabrics like linen, cotton, silk, and lightweight wool harmoniously combine with ecofriendly materials such as spandex and Tencel.

NATURAL CONNECTIONS

Satorisan introduces a new project inspired by the indigenous Hopi tribe and their shared mission of caring for the Earth and all living beings. Connecting nature, protection, and responsibility, the new SunKachina model is the perfect fusion of tradition and technology.

DEPTH IN COLORS

An exploration of elegance and freshness, where tradition intertwines with innovation. The protagonists of Kangra ’s new collection are summer cottons and sophisticated cable-knit cottons, ideal for facing hot summer days with style. The color palette is enriched with délavé treatments and cold dyeing on knits and fabrics.

DISTINCTIVE STYLE

Momonì ’s warm season presents innovative designs and luxurious materials, reflecting the brand’s commitment to creativity and craftsmanship, offering high-quality garments that satisfy contemporary tastes while prioritizing comfort and elegance.

THE LITTLE DETAILS

The vibrancy of Chie Mihara ’s SS 25 collection is reflected in the choice of sorbet colors like mint, lime, and lavender, mixed with metallics and patent leather. The brand plays with optical effects, black and white prints in various shapes, circles, geometric lines, and different sizes to create a fun and extroverted collection.

THE CITY OF FLOWERS

Elegant, sober, and precious, the Manzoni 24 collection revolves around the theme of lightness, blending city and vacation vibes through a palette of floral colors. The shapes also express lightness and embrace the body, from the godet coat in weightless double wool, to the ultra-light suede coat, and the soft silk dresses and oversized shirts.

FUNCTIONAL ELEGANCE

The oversized Montecore trench coat is crafted from high-density 3-Layer technical fabric, standing out for its uncompromising waterproofness and breathability. Leather details and sophisticated finishes add a touch of luxury to a garment designed for those who don’t sacrifice style even in the harshest conditions.

TRIBUTE TO NATURE

The spring-summer 2025 collection from MRZ represents the harmony between humans and the surrounding nature. Tailored elegance and sporty comfort meet, generating an original overlap of seemingly contrasting elements that create perfect harmony together.

UGLY-COOL

Being a Dude is a lifestyle. The footwear brand Hey Dude never sacrifices style for comfort, encouraging wearers of these magical shoes to embrace all sides of themselves. This message is delivered in collaboration with actress Sydney Sweeney, the brand’s new global ambassador.

PREPPY SOUL

Blending vintage shades with playful influences and artisanal heritage, the Georgina sandal by Sebago is a unique must-have. Crafted from the same leather as the iconic loafer, this shoe reinterprets the distinctive style codes of classic preppy with an original lug rubber sole and an adjustable T-bar closure.

ACTIVE LIF

Chunky yet high-performing. The new Ash sports line utilizes technical materials with fishnet-effect fabrics and metallic eco-leather with colored embossing. For SS 25, the new Dynamic will be available in four versions: red, silver, antique gold, white, and black.

TEAM SPIRIT

Macron presents a collection that follows the concept of Beyond Performance. In developing Clubhouse, the high-end line, the brand has brought its innovative approach to fashion, focusing on the high quality of materials to ensure a premium product.

TEXTURALITY

High-quality fibers from sustainable sources and meticulous attention to detail. Scaglione designs garments that enthusiastically withstand the test of time while adapting its renowned savoir-faire to new trends.

CUSTOM, SNEAKERS, AND SOCIAL MEDIA: AGATA PANUCCI’S “ENCHANTED” PROJECT

The designer, part of the RAL7000 collective, gained significant success with her fantastic and fairy-tale-inspired reworks. She told us how these creations came to life and how femininity is evolving in the world of sneakers by Marco

Rizzi

As for your rework and customization style you’ve been using over the past year, how was it born?

I believe it was, in a way, a personal necessity: I didn’t feel represented by the market. I wanted something that screamed “Agata!”. I had already started doing custom work, and over time, I increasingly understood what and how to communicate who I am. I like to walk people into my enchanted world, and I think I’m finally succeeding. I’ve always been fascinated by the world of beads; my mom still finds boxes scattered everywhere because it was a hobby I loved even as a child.

Did you expect so much interest from brands and the media?

Honestly? Not this much! When I posted the first beaded custom, I was obviously very satisfied with my creation because it represented me 100%, and, above all, I had worked on it for hours and hours. I was pleasantly surprised by the positive feedback; I didn’t take it for granted at all.

Recently, the style of women sneakers changed a lot. For many years, easy access to products and extended size ranges seemed like a utopia, while today we see designers and creatives working with major brands. What do you think?

I often say it, I’m really happy to be living through this change in the industry. I like to think I’ve contributed, even just a little bit. Or at least I feel like I’ve worked hard to be a spokesperson for it. We’re also breaking down this concept of “women being rivals to each other.” Since I started my journey, I’ve met so many talented girls, and we all support each other, which has definitely been very important. Not

only has the market “noticed” us, but we all connected under a common goal. Various women communities have been born too, proving that yes, we are women, and we can get along. I’d like to mention some words said by someone I now consider a friend, Caterina (metagirl. studio). In an interview, she explained how femininity is part of each one of us, regardless of gender, and how we should just embrace this side. I completely agree. So, perhaps we’re rediscovering this aspect, accepting it without prejudice. Probably, new generations are and will be a turning point in this regard; their approach to dressing (and more) goes beyond the feminine and masculine dichotomy. Not to mention the return of a silhouette once exclusively feminine: the ballerinas. I’m a big fan of archival products, so I love following themed pages, vintage stores, and so on, and lately, my feed has been flooded with vintage sporty ballerinas. Even Kim Jones for Dior presented them on the runway worn by men. I find it all very fascinating.

The work of designers like Christa Bösch and Cosima Gadient of Ottolinger, Sandy Liang, and Cecilie Bahnsen has contributed to redefining the aesthetic standards of women sneakers. Do you have a favourite project among those we’ve seen in recent seasons?

You’ve mentioned all personalities I adore; I’m definitely a big fan of Cecilie Bahnsen. I think she has created a new concept of femininity projected into the sneaker world. I love all the pieces from her collaboration with ASICS; she is always a source of inspiration in my work. The work of Ottolinger is also very interesting because it speaks of femininity but with different eyes. It’s curious to see how this concept can be translated into so many different tastes.

Do you think your style and creative process could work on a larger scale? If a brand decided to engage with you, is it an opportunity you would consider?

I think and especially hope so. For me, it’s important to have a clear aesthetic and believe in it to the end, embracing it fully. This way, it becomes easy to communicate it, make people understand it, and allow them to become passionate about the project. In a world where trends have become so fast and temporary, I think it’s essential to have a well-defined identity, which can be translated into various trends but remains always recognizable. I would love to be involved in a project like that. Being on my own, I can work on individual things one at a time, and I never have enough time to do everything I want. I’d like to explore more fields, not just footwear. If a brand decided to engage with me, it would be a wonderful opportunity to experiment and bring my enchanted project to life.

Above: Agata Panucci, creative and footwear designer Side: One of her creations using a New Balance 1906R as a base

CLARKS ORIGINALS OPENS ITS FLAGSHIP STORE IN KINGSTON

The unbreakable bond between Clarks and the Jamaican culture is a significant part of the English brand’s history, celebrated through dedicated collections, books, and documentaries. Last August, the brand announced the opening of its first standalone store on the Caribbean Island: a retail space created in partnership with Signature Style, a historic Kingston store that has been an authorized retailer of Clarks Originals over nearly 30 years. As part of a broader program of activities in Jamaica, Clarks collaborated with local musician Lila Iké and her “Blessings and Light Foundation,” donating funds for primary aid and reconstruction efforts following the recent hurricane that h

SALEHE BEMBURY APPOINTED GUEST DESIGNER FOR PUMA BASKETBALL

VITRA MUSEUM HOSTS THE DEPARTMENT OF NIKE ARCHIVE

Nike has chosen the Vitra Design Museum in Weil-am-Rhein, in southern Germany, to host the first public exhibition dedicated to the last 50 years of its product design and development. The exhibition, curated by Glenn Adamson for Nike, will include material from the DNA, the Department of Nike Archive in Portland, for the first time ever. “Nike: Form Follows Motion” opens on September 21 and will be on display until May 4, 2025, with a vernissage scheduled for September 20 and a rich calendar of conferences and workshops available on the Vitra Museum website.

necessary resources to create new collaborative projects. The TCC is located in a renovated space between the Daikanyama and Nakameguro districts, curated by the Japanese design studio TORAFU architects, who meticulously designed the Arc’teryx laboratories and premises according to the “inside-in” concept, blending everything with the surrounding environment. Tokyo is increasingly becoming a key city for the Canadian brand, which, in addition to offices and flagship stores, chose Tokyo to host a pop-up museum last spring.

Among the big news revealed during the Paris Olympics was the partnership between Salehe Bembury and Puma. The German brand took advantage of the attention generated by the Games to announce that Bembury will join the design team of its basketball department, focusing on creating new pro models with the athletes on Puma’s NBA and WNBA rosters, as well as collaborative projects involving various entities. During his visit to the French capital, the American designer decided to wear one of his first creations, giving a preview of what we can expect from such a partnership, which could have a significant impact both on and off the court.

KITH TO BE THE FIRST BRAND TO COLLABORATE WITH ARMANI

Ronnie Fieg, founder and creative director of KITH, took to his social channels to announce that his brand will be the first to create a collaborative collection with Armani, set to launch before the end of the year. Fieg shared how he was invited, along with his team, to Milan to present his idea, encapsulated in a book shown directly to Giorgio Armani. KITH, a New York-based retailer with a presence in Japan, South Korea, the United States, and Europe through its stores in London and Paris, will be the first brand to collaborate on a “suit project” with the Armani maison, possibly offering a glimpse of the celebrations for its upcoming 50th anniversary in 2025

SANDY LIANG BACK AT WORK WITH SALOMON

Sandy Liang, a Chinese-American designer and founder of her eponymous label based in New York City, has been called upon by Salomon to replicate the immense success of last year’s collaborative collections. This time, the focus shifted more towards aesthetics rather than the use of colors and patterns, with a style heavily inspired by the world of dance. The new capsule collection, launched in July, includes a laceless model that combines a trail sandal, a ballerina, and a classic Mary Jane, as well as an all-black Speedcross 3 with a long “baby pink” satin ribbon as a secondary lacing.

PAPERGIRL CHOOSES OLD SKOOL AND AUTHENTIC

Papergirl is the female counterpart to Paperboy, the Parisian café founded by James Dridi, which quickly became a gathering spot for creatives, athletes, and fashion and streetwear enthusiasts. The label recently collaborated with Vans to create an exclusive pack featuring Authentic 44 and LX Old School, available in both children’s and adult sizes. The Authentic features a white fabric upper with black foxing and pink details, while the LX Old School showcases a unique pattern mixing white polka dots with Papergirl’s mascot. Both sneakers previewed at the Paperboy cafés in Paris and Tokyo before being made available on the Vans online store.

REEBOK LTD REVAMPS THE INSTA PUMP FURY WITH KEI NINOMIYA

Since its launch, Reebok LTD, the premium label of the brand originating from Bolton, has established in the market as a line with few precedents, ready to celebrate Reebok classics while breaking all norms with no reverence. The perfect example of this approach is the INSTA Pump Fury created in collaboration with Noir Kei Ninomiya, a protégé of Rei Kawakubo who is already involved in Moncler’s Genius project. The Fury is an extremely complex model—alien in 1994, revolutionary even thirty years later—making it very challenging to modify. Ninomiya decided to play with proportions by creating a platform version of the model designed by Steven Smith, reminiscent of the tabi boot by Maison Margiela, with the addition of a series of embroidered floral appliqués around the Pump system valves. The result is a Fury like never seen before, where the DNA of the original remains evident.

ADIDAS ORIGINALS AND SPORTY & RICH TOGETHER AGAIN

Sporty & Rich, a U.S. brand founded and curated by Emily Oberg, has once again joined forces with adidas Originals to create a capsule collection inspired by the Olympic theme. The collection includes Handball Spezial, Samba OG, and Adistar Cushion, united by a patriotic colorway featuring the classic “Team USA” colors: red, navy blue, and white. The standout choice is the Adistar Cushion, a 2000s training model that marks a departure from previous collection choices, which included 1970s and 1980s models like Gazelle, Handball, and SL72.

CECILIE BAHNSEN’S TAKE ON THE ASICS GEL-QUANTUM 360 VII

Copenhagen Fashion Week is emerging as one of the top summer events in the fashion world. Danish designer Cecilie Bahnsen chose the Nordic capital’s Fashion Week to present her new collaboration with ASICS. After working on the GT-2160, this time the chosen model is the GEL-Quantum 360 VII, a new runner from the Japanese brand that has already been featured in C.P. Company’s Metropolis line. Once again, the sneakers have been modified by removing the tongue and laces and replacing them with straps, a detail that also characterized Bahnsen’s previous ASICS designs. Both colorways were sold in a pre-release by the designer on her website through a raffle.

HOKA AND SATISFY RUNNING RELEASE A SECOND COLLECTION

HOKA and the Parisian collective Satisfy Running have just unveiled the second chapter of their partnership. After the great work done with the Clifton LS, they released two new colorways of the Mafate Speed 4, presented with a beautiful short film published on social media. “Rubber” and “Sulphur,” the nicknames of the two Mafate Speed 4 designed by Satisfy Running, feature a monochromatic upper with semi-transparent inserts. The involvement of the French running club gave HOKA a creative twist never seen before, adding a new name to their already long list of excellent partners in performance and lifestyle.

AN OLYMPIC AIR FOAMPOSITE FOR COMME DES GARÇONS

Among the many special releases scheduled for the Paris Olympics was the highly anticipated new Nike Air Foamposite One designed by Comme des Garçons. This is the third iteration of the collaboration, aimed at repeating the success of the first two colorways released in 2021. The completely revamped look of the upper remains, where the pressed plastic veins are replaced by concentric circles that may remind one of the relaxing lines of a Zen garden. However, the colorway changes: the monochrome of the previous editions is replaced by a grey upper, which, thanks to the model’s unique shapes, offers shades and plays of light. Unsurprisingly, this edition quickly sold out, confirming the excellent work done by the duo.

THE PARTNERSHIP BETWEEN NEW BALANCE AND THE BASEMENT CONTINUES

A new release is scheduled for The Basement and New Balance: after creating three colorways of the 2002R, the London collective has had the chance to try their hand at the 1906R, another model from NB’s lifestyle catalogue that has enjoyed great success in recent years. This resulted in two limited editions directly inspired by 2000s trainers, with a fully chromed colorway and one with a contrasting black mesh base. The release is set for the end of September, but The Basement organized a “pre-launch” by offering the shoes as a free gift with the fourth issue of their magazine, sold in advance at the “Good News” newsstand in the heart of London’s Soho on August 31st.

DR. MARTENS PRESENTS THE LOWELL

The archive has always played a crucial role in Dr. Martens’ success, which in recent years has found renewed fame thanks to the classic 1460 and 1461 boots, a true cultural symbol generation after generation. With the latest collections, under the creative direction of Darren McKoy, the English brand has gradually introduced variations and archival models, culminating in this summer’s debut of the Lowell: a new “moc toe” design inspired by vintage workwear models, a low top with four eyelets that mixes styles and lines inspired by different cultural contexts, available in materials ranging from classic contrasting black leather to colored suede. Undoubtedly, this is a new release to watch, which could soon be the subject of a high-profile collaboration.

GOLF WANG DEBUTS WITH CLARKS ORIGINALS

This summer, Golf Wang, the label of American rapper and artist Tyler, the Creator, signed its first collaboration with Clarks Originals: an exclusive pack that includes the classic Wallabee Low in three colorways—pink suede, pistachio green, and black. What makes the three models even more special is a pattern of embossed hearts along the entire upper. The three Golf Wang Clarks Wallabees quickly sold out, available exclusively on golfwang.com and in the flagship stores in Los Angeles, New York, and London.

FEMALE SNEAKER CULTURE

For 20 years a go-to for sneaker enthusiasts, NAKED remains unique in its kind. We talked about it with Maina Souviron, PR and Marketing Coordinator of the Danish storese

by Marco Rizzi

Can you tell us more about the history of NAKED Copenhagen?

Founded in 2004, when skinny jeans were just a frightening premonition of what was to come, NAKED opened its doors in the streets of Copenhagen. The store was founded by two friends, Stine and Tom, and our first shop was located in the heart of the city on Pilestræde. Since 2004, our small and humble store has grown significantly, becoming a global shop that we are very proud of. From our conception, we have been one of the main destinations for the most sought-after and desired releases, a reputation we still proudly hold today. As one of the few retailers in the world with access to the most exclusive products, we are happy to offer limited editions from brands like Nike, Air Jordan, New Balance, adidas, Salomon, ASICS, and many more. Let’s go back to the two co-founders and start with Stine, our lively Creative Director. A true traveller, she grew up in California in the ‘80s and ‘90s, where the West Coast environment had a huge impact. During her teenage years, she moved back to Denmark, bringing with her an encyclopaedic knowledge of sneakers and streetwear. After high school, she had no idea what she wanted to do until she thought about what she loved. Denmark had a huge need for a store that could address these topics, particularly aimed at a female audience. So, once found a gap in the market, Stine involved Tom, the other founder and longtime friend, and started her adventure, taking her chances.

This year you celebrated 20 years in business and opened a new store in Paris. How is it going, and why did you choose Paris?

We will celebrate our anniversary in a few weeks, with the official date being October 29th. Paris was a dream for us, and it took 20 years to realize it. Why Paris… this question has a fairly easy answer: it has always been at the forefront of the fashion and streetwear world, and here we see a great opportunity to establish ourselves and grow with a unique sales proposition, as before our arrival, no store exclusively focused on women’s products existed. Paris is going great, and we plan to organize even more events and activations in the upcoming months to continue building our community in France—the best is yet to

come. By the way, this city marks our first venture abroad but not our second store: since 2017, we’ve also been in Aarhus.

Even after all these years, the concept of a store focused on female products remains unique. Why hasn’t this retail model taken off?

Indeed, most stores primarily target a male audience. We wouldn’t say it’s easier, but focusing on women is undoubtedly a bold move. We are happy to see other women-only stores opening around the world, and we have a great relationship with one of our counterparts, Maha in Amsterdam. NAKED Copenhagen has a unique position, and we really want to offer women a space in the sneaker industry where they can connect and inspire each other. This year, with the new opening in Paris, we continued to represent the ever-growing voice of women in the sneaker world. This is an opportunity we want to seize to inspire and empower our community, carving out space for those who have historically been overlooked.

How has the role of women in sneakers changed in recent years? What do you think of the recent debut of major partnerships between brands and designers and creatives like Cecilie Bahnsen, Sandy Liang, Nicole McLaughlin, or Ottolinger?

It has definitely changed, and for the better. There’s still much to be done, but today we see how women are taking the lead in the sneaker industry, much more than before. The collaborations you mentioned are certainly important because they give more space and voice to all the talented women out there, and we hope this is just the beginning.

What should we expect from NAKED? What’s its future?

We have a lot of exciting projects coming up: our seventh collaboration with adidas, available globally from September 13th, more events at our three locations, beautiful campaigns, fun content on our social media channels, and another fantastic collaboration before the end of the year.

Some images of the NAKED Copenhagen stores in Copenhagen and Paris

ELLESSE SINCE 1959 | TAKING INSPIRATION FROM THE ARCHIVE | RE-IMAGINED FOR TODAY